0:00:05 > 0:00:08It's an opportunity like no other.
0:00:08 > 0:00:11I don't like teacher's pets and I don't like school bullies.
0:00:11 > 0:00:13What I like is young people
0:00:13 > 0:00:16that have the potential to succeed in business.
0:00:16 > 0:00:18From all over the country,
0:00:18 > 0:00:21Britain's youngest aspiring entrepreneurs have come to London.
0:00:21 > 0:00:24Has everybody signed on to the fact
0:00:24 > 0:00:26that this task was all about making money?
0:00:26 > 0:00:30- Stop acting like an idiot, you kept shouting over him!- Guys, let it go!
0:00:30 > 0:00:33Let it go, seriously.
0:00:33 > 0:00:36Aged 16 and 17, all have a burning passion for business.
0:00:36 > 0:00:40- Are you going to listen to me? - Look, we're not doing this now.
0:00:40 > 0:00:43Don't dodge the question. Did you lose control of the task?
0:00:43 > 0:00:45- So listen for a second. - We did listen.
0:00:45 > 0:00:47There you go, you're not even listening again.
0:00:47 > 0:00:51They'll battle it out for a prize worth £25,000...
0:00:51 > 0:00:53Fabulous!
0:00:53 > 0:00:55..the ultimate kick-start to a career in business.
0:00:55 > 0:00:58Oh, I'm sweating like a pig at the butchers!
0:00:58 > 0:01:03But, to succeed, they'll have to impress the boss - Lord Sugar.
0:01:03 > 0:01:07You're trying to be too clever, and I'm afraid that it's backfired.
0:01:07 > 0:01:11In charge of a vast business empire,
0:01:11 > 0:01:14Lord Sugar started his career while still at school.
0:01:16 > 0:01:20Now he's on the hunt for his next young apprentice.
0:01:20 > 0:01:24Bottom line is, you totally went off the rails here.
0:01:24 > 0:01:27To win, they have to work as a team...
0:01:27 > 0:01:29- No, no.- It's poor management.
0:01:29 > 0:01:30It was bad management.
0:01:30 > 0:01:32..but shine as individuals.
0:01:32 > 0:01:35650. Cash in hand, now.
0:01:35 > 0:01:36SHE SCREAMS
0:01:36 > 0:01:37That is really...
0:01:37 > 0:01:42Because in the end, there can only be one young apprentice.
0:01:42 > 0:01:44With regret, you're fired.
0:01:44 > 0:01:47You're fired. You're fired.
0:01:56 > 0:01:59Previously on Young Apprentice...
0:01:59 > 0:02:02I've got you a ton of discarded clothes,
0:02:02 > 0:02:07and your task is to go through them and sell it in the marketplace.
0:02:07 > 0:02:11Fashion fan Patrick blew the budget on quirky creations.
0:02:11 > 0:02:15This is a vintage kimono, and this is a swimsuit.
0:02:15 > 0:02:19While accountant Ashleigh kept the cash box shut.
0:02:19 > 0:02:20I'm just going to put my foot down, for the team
0:02:20 > 0:02:23and say we're not doing any tailoring.
0:02:23 > 0:02:25The girls flogged their socks off...
0:02:25 > 0:02:27- What do you think? Sold? - Yeah, sold.- Good!
0:02:27 > 0:02:30- ..while the boys...- We don't need more than one person selling?
0:02:30 > 0:02:33- Not at the moment.- Selling makes money. We're here to make money.
0:02:33 > 0:02:36- I know.- ..fell apart at the seams.
0:02:36 > 0:02:39- We need to leave now. - Yes, tell me, be patient, calm down.
0:02:39 > 0:02:41- Put all the blazers in one bag. - OK, thanks.
0:02:41 > 0:02:44In the boardroom, the girls had victory sewn up...
0:02:44 > 0:02:48Well done, ladies. The keys to this was the accountant here.
0:02:48 > 0:02:51..Patrick got a dressing-down...
0:02:51 > 0:02:55You have made something that I think even Lady Gaga would turn down.
0:02:55 > 0:02:58..but it was Max who failed to fit.
0:02:58 > 0:03:01Whether there's any business nous there, I don't know.
0:03:01 > 0:03:04He became the first casualty of the boardroom.
0:03:04 > 0:03:06Max, you're fired.
0:03:06 > 0:03:08Thank you very much for the opportunity, Lord Sugar.
0:03:08 > 0:03:12Now, 11 remain to battle it out to become
0:03:12 > 0:03:14Lord Sugar's young apprentice.
0:03:23 > 0:03:28PHONE RINGS
0:03:29 > 0:03:307am.
0:03:33 > 0:03:36PHONE RINGS
0:03:36 > 0:03:38- Hello?- 'This is Lord Sugar's office.
0:03:38 > 0:03:40'He would like you to meet him
0:03:40 > 0:03:42'at Sketch in Central London in 30 minutes.'
0:03:42 > 0:03:44Thank you very much.
0:03:45 > 0:03:48- Sketch, 30 minutes.- Where we going?
0:03:51 > 0:03:53I think it could be, like, an arty sort of task,
0:03:53 > 0:03:56that we could maybe sell paintings, or things like that.
0:03:56 > 0:03:57Loads of my friends are artists,
0:03:57 > 0:03:59and they would come in pretty handy right now.
0:04:03 > 0:04:06Being in the boardroom is like being in hell,
0:04:06 > 0:04:08so we have to win this time, don't we?
0:04:20 > 0:04:23I think the boys are actually weak, compared to us.
0:04:23 > 0:04:26Yeah, I think they are. We're really very strong-minded women, all of us.
0:04:26 > 0:04:30Yeah, I think they're like pushovers, compared to us.
0:04:30 > 0:04:31I think they are as well.
0:04:34 > 0:04:36The boardroom has only made us stronger.
0:04:36 > 0:04:38And then that's given us some experience
0:04:38 > 0:04:42that the girls don't have, so by no means are we the underdogs.
0:04:42 > 0:04:44- STEVEN:- We're the top dogs.
0:05:17 > 0:05:20- Good morning. - CONTESTANTS: Morning, Lord Sugar.
0:05:20 > 0:05:22This is one of London's best restaurants.
0:05:22 > 0:05:25Not only is it known for its good food,
0:05:25 > 0:05:28but it's known for its good presentation.
0:05:28 > 0:05:32And that's really what this next task is all about.
0:05:32 > 0:05:34You're going to produce a cookery book.
0:05:34 > 0:05:37And, in a couple of days time,
0:05:37 > 0:05:42you'll present those cookbooks to three retailers that I have laid on.
0:05:42 > 0:05:45And the team with the greatest amount of orders will win,
0:05:45 > 0:05:47and the losing team...
0:05:47 > 0:05:50Regretfully, one of you will be fired.
0:05:51 > 0:05:54Right, I've decided that I'm going to mix the teams up a bit.
0:05:54 > 0:05:58So, Maria, you come over here to Odyssey.
0:05:58 > 0:06:01And Steven, you go over to Platinum.
0:06:04 > 0:06:05Everything clear?
0:06:05 > 0:06:07CONTESTANTS: Yes, Lord Sugar.
0:06:07 > 0:06:10Well, good luck, and I'll see you in a few days time. Off you go.
0:06:11 > 0:06:15Two days to design and print a new cookbook...
0:06:17 > 0:06:21..then pitch it to three of the UK's top booksellers,
0:06:21 > 0:06:25for a slice of Britain's £84 million cookbook market.
0:06:29 > 0:06:33But first, both teams need leaders.
0:06:33 > 0:06:36Well, can I just say, for this task,
0:06:36 > 0:06:38I would happily put myself up for project manager.
0:06:38 > 0:06:41I do think that, as the only woman on this team,
0:06:41 > 0:06:44it is important that I have a real say in what's going on.
0:06:44 > 0:06:45I would also want to put myself forward.
0:06:45 > 0:06:48I've been in publishing for about two and a half years.
0:06:48 > 0:06:50The magazine we work on has a lot of food,
0:06:50 > 0:06:52so I know the kind of layout and presentation.
0:06:52 > 0:06:54My biggest achievement
0:06:54 > 0:06:57has been being named the World's Youngest Publisher.
0:06:57 > 0:06:59I have a team of 12 writers currently working for me,
0:06:59 > 0:07:00as well as the head of online.
0:07:00 > 0:07:03Waking up and owning a business are the same thing for me.
0:07:03 > 0:07:05It seems like a big chunk of it is publishing.
0:07:05 > 0:07:08If I wasn't voting for myself, I would vote for Sean.
0:07:08 > 0:07:10I'd vote for Sean.
0:07:10 > 0:07:12- PATRICK:- It's you, then, Sean.
0:07:17 > 0:07:20OK, so who do you think should be PM for this task?
0:07:20 > 0:07:22- STEVEN:- Is anyone confident with being PM?
0:07:22 > 0:07:25I do quite like to cook in my own time.
0:07:25 > 0:07:28I make cakes, so presentation, especially with cupcakes,
0:07:28 > 0:07:29is, like, absolutely key.
0:07:29 > 0:07:31'I think it's important to be'
0:07:31 > 0:07:33in control of situations at all time,
0:07:33 > 0:07:35and there's a fine line between that
0:07:35 > 0:07:36and being bossy.
0:07:36 > 0:07:38And sometimes I fall under the bossy category.
0:07:38 > 0:07:40I'd like to put myself in there as project manager, too.
0:07:40 > 0:07:43Although it's not something I'd say is part of my business plan,
0:07:43 > 0:07:45I have baked cakes in the past for people.
0:07:45 > 0:07:48I'm quite happy for Lucy to be project manager.
0:07:48 > 0:07:51I think she's got enough experience to handle this quite well.
0:07:51 > 0:07:53- Yeah, I believe that as well. - More than happy for Lucy.
0:07:53 > 0:07:56So, if we go with Lucy, are you happy with that, Alice?
0:07:56 > 0:07:58- Yeah, but...- Because more people have said Lucy.
0:07:58 > 0:07:59No, I'm totally happy with that.
0:07:59 > 0:08:01'I did put myself forward as project manager,'
0:08:01 > 0:08:05but I knew Lucy would get it, because she's...
0:08:05 > 0:08:07pretty persistent on what she wants.
0:08:07 > 0:08:09I'm not willing to start a catfight for it.
0:08:09 > 0:08:13Each year, almost 2,000 cookbooks are published.
0:08:13 > 0:08:15It's a tough business,
0:08:15 > 0:08:20and, to succeed, both teams need to decide on a target market.
0:08:21 > 0:08:23Do we start going over some general themes
0:08:23 > 0:08:25that we'd want the book to have?
0:08:25 > 0:08:28I quite like targeting at a specific sector,
0:08:28 > 0:08:30like the professional woman, or something.
0:08:30 > 0:08:34Who's got experience in hitting their woman market?
0:08:34 > 0:08:37- SEAN:- Yeah, I think having Maria...
0:08:37 > 0:08:42I think all of us can chip in more if we go for just the wider...
0:08:42 > 0:08:45MARIA: But you need a target to make it stand out.
0:08:45 > 0:08:47- PATRICK:- Who's more likely to buy the book, a man or a woman?
0:08:47 > 0:08:49Women are more likely to buy the book, definitely.
0:08:49 > 0:08:52- SEAN:- I mean, do we need to specify an age range?- No.- Great, OK.
0:08:52 > 0:08:54That works, then.
0:08:54 > 0:08:56I feel that Sean would be good at the task,
0:08:56 > 0:08:57as he loves publishing,
0:08:57 > 0:09:00but I'm not sure whether he'll show that in a confident way,
0:09:00 > 0:09:03or whether Maria might overpower him.
0:09:03 > 0:09:05So I really would be keen to stick with a woman,
0:09:05 > 0:09:07but don't make it overly pink, as Maria says.
0:09:07 > 0:09:08- That puts women off sometimes. - Exactly.
0:09:08 > 0:09:10Not all women are like Barbies.
0:09:14 > 0:09:16- STEVEN:- I think we should pick a market.
0:09:16 > 0:09:19With students, there's a really strong focus.
0:09:19 > 0:09:22If we're really going to do the same old boring cookbook...
0:09:22 > 0:09:24- NAVDEEP:- It has to be different.
0:09:24 > 0:09:25For students, if we do it
0:09:25 > 0:09:27in some sort of comic book style or something.
0:09:27 > 0:09:29Something that's more student.
0:09:29 > 0:09:32I've got to say, Steve, I really like your idea about the comic book.
0:09:32 > 0:09:34It is really, really unique.
0:09:34 > 0:09:35You know when you go away from home,
0:09:35 > 0:09:38and things you miss is stuff that your mum does for you.
0:09:38 > 0:09:40So you could have the title of, "Where's Mummy?"
0:09:40 > 0:09:43And then as the stages go on, you cook her a dinner at the end.
0:09:43 > 0:09:45I really like "Where's Mummy?" actually.
0:09:45 > 0:09:47- ASHLEIGH:- I like "Where's Mummy?"
0:09:47 > 0:09:50See, I was thinking of having the title as a hashtag.
0:09:50 > 0:09:52This hashtag business, that's Twitter?
0:09:52 > 0:09:53Social networking.
0:09:53 > 0:09:58So if you hashtag a word, or a phrase, it will start to trend.
0:10:02 > 0:10:04With markets agreed...
0:10:04 > 0:10:06the teams split.
0:10:06 > 0:10:08One half to research recipes,
0:10:08 > 0:10:12the other half to test their ideas on focus groups.
0:10:15 > 0:10:19Having decided on a cookbook for the professional woman,
0:10:19 > 0:10:21Sean sends Andrew and David...
0:10:21 > 0:10:23Hello!
0:10:23 > 0:10:27..to give some city professionals a taste of the team's concept.
0:10:27 > 0:10:30Right, we're from team Odyssey, today,
0:10:30 > 0:10:32and we're publishing a cookery book
0:10:32 > 0:10:35for busy professionals just like yourselves.
0:10:35 > 0:10:38We were thinking of calling it The Professional Woman.
0:10:38 > 0:10:39How's your insight on this?
0:10:39 > 0:10:42Although you could direct it to the female market
0:10:42 > 0:10:44by saying "The Professional Woman,"
0:10:44 > 0:10:48I think you're going to put off both men and women, I think.
0:10:48 > 0:10:50As for the women, would you say you like to get home
0:10:50 > 0:10:54and make a quick meal, at the end of a long day?
0:10:54 > 0:10:57Probably not. When I get home late at night,
0:10:57 > 0:10:59it's the last thing I want to do.
0:10:59 > 0:11:03I wouldn't just limit it to women, cos looking at my group of friends,
0:11:03 > 0:11:06actually a lot of the guys do most of cooking.
0:11:06 > 0:11:09OK, I do a lot of the cooking, as well.
0:11:14 > 0:11:16PHONE RINGS
0:11:16 > 0:11:171pm.
0:11:20 > 0:11:21Hi, guys. It's us.
0:11:21 > 0:11:23We just really quickly wondering what you
0:11:23 > 0:11:25learned from the market research.
0:11:25 > 0:11:30One, they didn't like the just girls, they wanted...
0:11:30 > 0:11:35healthy but for busy professional men AND women.
0:11:35 > 0:11:38'I think we need something that stands out and is marketable.'
0:11:38 > 0:11:40We can't come in with another generic cookbook.
0:11:40 > 0:11:42The focus group didn't agree with it.
0:11:42 > 0:11:44And they didn't agree with it strongly,
0:11:44 > 0:11:46so I think we should change.
0:11:46 > 0:11:48I'm thinking we're going to have a quick chat between us,
0:11:48 > 0:11:52because do both of you think that it should definitely be both genders?
0:11:52 > 0:11:55Yeah, no-one in the market research was pro-woman.
0:11:55 > 0:11:58- SEAN:- Brilliant, OK. Call you soon. Cheers, guys!- MARIA:- Bye!
0:12:00 > 0:12:03Why does he literally not want to listen to anything we say?
0:12:03 > 0:12:07He's just annoyed, carrying on like a baby.
0:12:07 > 0:12:08A big baby.
0:12:14 > 0:12:20Already agreed on a market, Lucy sends Alice, Ashleigh and Amy
0:12:20 > 0:12:22to meet food writer Ben Ebbrell.
0:12:23 > 0:12:26- Hello. My name's Alice. - Alice, nice to meet you. Ben.
0:12:26 > 0:12:31The job - come up with recipes for the team's student cookbook.
0:12:31 > 0:12:33- 'Hiya.'- Hi!
0:12:33 > 0:12:36So, how did the appointment go with the chef?
0:12:36 > 0:12:39Basically, we're still there.
0:12:39 > 0:12:42We've kind of set ourselves on three ideas.
0:12:42 > 0:12:44Can we talk how to make them first? The recipes for them.
0:12:44 > 0:12:47Can we talk to you about that later?
0:12:47 > 0:12:50We're in with the chef and we're wasting time as we speak.
0:12:50 > 0:12:51'That's fine.'
0:12:51 > 0:12:54We'll speak later. Try and get the recipes done soon.
0:12:54 > 0:12:57- All right, no problem. - OK. Bye, guys!
0:12:57 > 0:12:59- Sorry about that. - It's quite all right.
0:12:59 > 0:13:03What are you sort of aiming for? What do students want?
0:13:03 > 0:13:05We want something that's cheap and easily available,
0:13:05 > 0:13:06as regards to the ingredients.
0:13:06 > 0:13:08What about something that's so out there?
0:13:08 > 0:13:11Because you know students, they just love sweet stuff
0:13:11 > 0:13:13and quite like junk food.
0:13:13 > 0:13:17Is this, like, really disgusting, but peanut butter on nachos?
0:13:17 > 0:13:19It's one of those things, you're going to have to try it.
0:13:19 > 0:13:21You'll have to make sure that you
0:13:21 > 0:13:24and several other people like it and buy into it before you start
0:13:24 > 0:13:26putting it in a cookbook and publishing it. Yeah?
0:13:26 > 0:13:28I can imagine peanut butter and sweet chilli
0:13:28 > 0:13:30going quite nicely together.
0:13:30 > 0:13:32- Do you want to try it?- Yeah.
0:13:32 > 0:13:34I would love that in a stir-fry.
0:13:36 > 0:13:39So I think we're all agreed on the stir-fry noodles.
0:13:39 > 0:13:43Obviously, the sweet chilli and the peanut butter, we all love that.
0:13:43 > 0:13:48- Bacon, cheese and potato bake, with barbecue.- Nice.
0:13:48 > 0:13:52The whole task is about innovation and creating something new,
0:13:52 > 0:13:55- and this sounds fantastic. - Making two worlds collide.
0:13:55 > 0:13:57Something you guys like, something you've seen around,
0:13:57 > 0:14:00- put the two together, see what you end up with.- Yeah.
0:14:07 > 0:14:10Heading to their photographic studio,
0:14:10 > 0:14:12to shoot their student dishes,
0:14:12 > 0:14:15Steven, Navdeep and project manager Lucy.
0:14:15 > 0:14:17PHONE RINGS
0:14:17 > 0:14:20- Hi, girls.- Hello.
0:14:20 > 0:14:22OK, can we get the recipes? Are you ready with the recipes?
0:14:22 > 0:14:25- 'Do you want us to tell you how to make them as well?'- Yeah, we do.
0:14:25 > 0:14:27Because the chef didn't actually tell us.
0:14:27 > 0:14:29Surely the recipe tells you how to make it.
0:14:29 > 0:14:33ASHLEIGH: 'We haven't got a recipe, we've just designed the meal.'
0:14:33 > 0:14:37We need to make it now, so we need a recipe to base the entire meal on.
0:14:37 > 0:14:39'I'm going to give you a recipe off the top of my...
0:14:39 > 0:14:41' of how I think it should be done.'
0:14:41 > 0:14:43Whatever, we've got to get on with it.
0:14:43 > 0:14:45Don't "whatever," Lucy. That's not really helpful.
0:14:45 > 0:14:47'We've done what we've been instructed to do.'
0:14:47 > 0:14:50You haven't, I instructed you to do the recipes.
0:14:50 > 0:14:52This is, to the best of our knowledge, how it should be done,
0:14:52 > 0:14:54but if you feel it should be done differently,
0:14:54 > 0:14:56then I'm very happy for you to change it.
0:14:56 > 0:14:58How kind(!)
0:14:59 > 0:15:02That is not good team management at any point, is it?
0:15:05 > 0:15:09Didn't I say, quote, "Can you call me back with recipes?"
0:15:09 > 0:15:13- What is a recipe?- We're making a cookery book, we NEED recipes.
0:15:15 > 0:15:17I wish I'd just pushed for project manager now.
0:15:17 > 0:15:20It's just perfect for me, this task.
0:15:24 > 0:15:27En route to design the layout for their book,
0:15:27 > 0:15:29Sean's team must decide
0:15:29 > 0:15:33between sticking with professional women or including men.
0:15:33 > 0:15:37I liked The Professional Woman. Are you against it totally?
0:15:37 > 0:15:39I'm not completely against it, but...
0:15:39 > 0:15:40Are you against it?
0:15:40 > 0:15:43You need to stand up and make a decision as project manager.
0:15:43 > 0:15:45It's to do with the whole...
0:15:45 > 0:15:49Everything we've been told in the focus group, we have to go on.
0:15:49 > 0:15:53I think that when you're pitching to someone, especially retailers,
0:15:53 > 0:15:56they have so many cookbooks in their shelves,
0:15:56 > 0:15:57we need something that stands out.
0:15:57 > 0:16:00They want something new, not something that's been done before.
0:16:00 > 0:16:01Cos they have it.
0:16:01 > 0:16:03Um, I don't know.
0:16:03 > 0:16:05We're not being influenced by other people.
0:16:05 > 0:16:08If we stick with what we thought was right from the start,
0:16:08 > 0:16:10that's the way to go with this.
0:16:10 > 0:16:14I was convinced by what Andrew said, but the way you just put that,
0:16:14 > 0:16:17it completely blew his argument out of the water.
0:16:17 > 0:16:19MOBILE RINGS
0:16:19 > 0:16:22- Hello?- Hi, guys.- 'Hey.'
0:16:22 > 0:16:25Just a really quick thing. We're on our way to the publishers now.
0:16:25 > 0:16:28I've made a decision that we'll stick with the female market,
0:16:28 > 0:16:30because I think it's a lot more specific.
0:16:30 > 0:16:32'Maria made a really good point in the car,
0:16:32 > 0:16:34'so I'll let you hear what she said.'
0:16:34 > 0:16:36We're just missing one point,
0:16:36 > 0:16:39- and you never listen to everything from your market research.- Exactly.
0:16:39 > 0:16:43'We're taking 99% of our market research and using it effectively.'
0:16:43 > 0:16:46Sean and Patrick, do you agree with Maria?
0:16:46 > 0:16:50That's the decision, we need to draw a line. We need to move on, OK?
0:16:56 > 0:16:59With their target markets agreed, both teams have just two hours
0:16:59 > 0:17:04in professional studios to cook and photograph their recipes...
0:17:05 > 0:17:08- Afternoon.- Hello. - Pigging out?- No, I'm not allowed!
0:17:08 > 0:17:10Yeah. Um, OK.
0:17:10 > 0:17:14..then e-mail the pictures to their design teams at the publishers...
0:17:14 > 0:17:16Let's get them on their way.
0:17:16 > 0:17:18..so the books can be printed overnight,
0:17:18 > 0:17:20ready for tomorrow's pitch.
0:17:20 > 0:17:23Hunch over a little bit. Bend down a little bit to your food.
0:17:23 > 0:17:25- Yeah?- And look... Yeah, yeah.
0:17:25 > 0:17:29Sean's cooking team are going for quick, healthy recipes...
0:17:29 > 0:17:32Start frying the cod.
0:17:32 > 0:17:36..to suit the theme of their Professional Woman cookbook.
0:17:36 > 0:17:39I was a bit disappointed when Sean decided to ignore the focus group
0:17:39 > 0:17:43and just go with what Maria decided in the first place.
0:17:43 > 0:17:45And I still don't think that they can deny
0:17:45 > 0:17:49that a more wider-base book will get more orders.
0:17:49 > 0:17:51Yeah, let's get those photos going.
0:17:51 > 0:17:54Oh, I'm sweating like a pig at the butchers!
0:17:58 > 0:18:00Hammersmith, West London.
0:18:00 > 0:18:03The design team arrive at HarperCollins,
0:18:03 > 0:18:06one of the world's oldest book publishers.
0:18:06 > 0:18:09- So, basically, we're designing a cookbook.- Yeah.
0:18:09 > 0:18:12- It's aimed at the professional, busy female.- Right.
0:18:12 > 0:18:13The Professional Woman.
0:18:13 > 0:18:17Project manager Sean, with his publishing background,
0:18:17 > 0:18:20is sticking to his editorial decision.
0:18:20 > 0:18:22I think that after hearing the results of the market research,
0:18:22 > 0:18:25I was convinced with the multi-gender thing,
0:18:25 > 0:18:27but Maria made the great point that this does have to sell
0:18:27 > 0:18:30to the people we're pitching to, therefore it has to be unique.
0:18:30 > 0:18:31After hearing that,
0:18:31 > 0:18:33I was convinced that we had to stick to our guns,
0:18:33 > 0:18:35so I did so, and I think it was the right decision.
0:18:35 > 0:18:39With the print deadline looming...
0:18:39 > 0:18:41Ooh, that looks really good!
0:18:41 > 0:18:44- ..the pictures arrive from Andrew. - That is really great.
0:18:44 > 0:18:47I'm so happy now. I was worried.
0:18:54 > 0:18:55Still setting up their pictures...
0:18:58 > 0:19:00..Lucy's cookery team.
0:19:00 > 0:19:03Six teaspoons of peanut butter, four tablespoons of sweet chilli sauce,
0:19:03 > 0:19:05a tablespoon of oil and a little bit of water.
0:19:05 > 0:19:11The shoot for the student cookbook, #where'smummy?, is running late.
0:19:11 > 0:19:13Before we arrived at the kitchens,
0:19:13 > 0:19:17I asked the sub-team for recipes for each of the dishes.
0:19:17 > 0:19:20'Now, that did not happen at all, and instead we got an ingredient list.'
0:19:20 > 0:19:23- Right.- That looks awful.
0:19:23 > 0:19:26Which completely delayed all of our cookings,
0:19:26 > 0:19:29because we then had to write every single recipe,
0:19:29 > 0:19:32so the last hour has been absolutely frantic.
0:19:32 > 0:19:35Everyone has been hands-on and it has been crazy.
0:19:35 > 0:19:37What is this?
0:19:37 > 0:19:40- Don't eat that, it would probably give you food poisoning.- Really?
0:19:40 > 0:19:43- That's fine. I need to get a picture of...- That's a problem.
0:19:44 > 0:19:48With the publisher, the rest of Lucy's team.
0:19:48 > 0:19:51We want the left-hand side to be comic-strip-like,
0:19:51 > 0:19:52but with real pictures.
0:19:52 > 0:19:55So it's showing you a step-by-step guide.
0:19:55 > 0:19:59But, with the print deadline minutes away...
0:19:59 > 0:20:01When are we getting pictures through?
0:20:01 > 0:20:03Are they going to start coming through in a bit?
0:20:03 > 0:20:07- I don't know, but I think they're about to take them.- OK, right.
0:20:07 > 0:20:10..the student cookbook is in danger of being half-baked.
0:20:12 > 0:20:14The task is going down the pan at the moment.
0:20:14 > 0:20:19'We can only do so much work until the other group send us images.'
0:20:20 > 0:20:21Are they having a laugh?
0:20:21 > 0:20:24How they spoke to us earlier,
0:20:24 > 0:20:28I thought that were absolutely appalling for a leader to do that.
0:20:28 > 0:20:30And it were absolutely bang out of order.
0:20:30 > 0:20:32And I think it were...
0:20:32 > 0:20:35That'll shoot her in the foot in the boardroom, if we do lose this task.
0:20:38 > 0:20:41We're sending it through, can you just see what you can do, please?
0:20:41 > 0:20:43It's 7.03.
0:20:43 > 0:20:46- Just say we're going to sort it out. - We're sorting it out now.
0:20:46 > 0:20:47That's not on us, that one,
0:20:47 > 0:20:50because we told you at quarter to that we needed them then.
0:20:50 > 0:20:52You know why we didn't get them through, so...
0:20:52 > 0:20:54'Why didn't you get them through?'
0:20:54 > 0:20:56OK, we're not doing this now.
0:20:56 > 0:20:59Those sort of comments are poor from a project manager, I'm sorry.
0:20:59 > 0:21:01You're not motivating us at all.
0:21:01 > 0:21:04You keep sending us these comments which are just rude.
0:21:04 > 0:21:06You're being a really bad project manager.
0:21:06 > 0:21:08This is not what we need right now.
0:21:08 > 0:21:10You do not need to be telling her she's poor as a manager.
0:21:10 > 0:21:13- All your... - INDISTINCT SHOUTING ON THE PHONE
0:21:13 > 0:21:15All your shouting down the phone...
0:21:15 > 0:21:18You're saying shouting down the phone is not getting us... Will you listen?
0:21:18 > 0:21:20- Bye. - ASHLEIGH CONTINUES TALKING
0:21:20 > 0:21:21TALKING CUTS OFF
0:21:21 > 0:21:24- That is just ridiculous.- Ugh...
0:21:24 > 0:21:25ALICE GIGGLES
0:21:25 > 0:21:28Lucy's hung up.
0:21:28 > 0:21:29Ridiculous.
0:21:29 > 0:21:32- Are you all right?- I'm just really angry, do you know what I mean?
0:21:32 > 0:21:36- So annoying.- It's just people trying to deflect the blame already.
0:21:36 > 0:21:38They're just saying, "You're project manager..."
0:21:38 > 0:21:40Just leave it. Do you know what I mean?
0:21:40 > 0:21:41Yeah.
0:21:59 > 0:22:008am.
0:22:02 > 0:22:04- Hi.- Delivery for Odyssey. - Cheers, thank you.
0:22:04 > 0:22:06Hot off the press...
0:22:06 > 0:22:07It's like Christmas.
0:22:07 > 0:22:10..a cookbook for the professional woman.
0:22:10 > 0:22:15- That looks good.- It looks amazing. I like the pink and purple.
0:22:15 > 0:22:19- Cool! I am really happy with this. - This looks like a winning book.
0:22:19 > 0:22:21And, despite last night's delays...
0:22:21 > 0:22:24Aww, I love this!
0:22:24 > 0:22:28- This is so cool. - ..a box of #where'smummy?
0:22:28 > 0:22:31- This is...- This is really good. - I do like it.
0:22:31 > 0:22:35But in the rush to meet last night's deadline...
0:22:35 > 0:22:40There's a few spelling mistakes, but I think we'll get away with it.
0:22:40 > 0:22:43..Ashleigh, Amy and Alice failed to check the copy.
0:22:43 > 0:22:47- OK, so "ratatouille" is spelt wrong.- Yeah, that was me.
0:22:47 > 0:22:50Oh, OK. It shouldn't matter too much, but...
0:22:50 > 0:22:52- I'm being honest about it. - Yeah, exactly.
0:22:52 > 0:22:54Yeah, "courgette" is spelt wrong as well.
0:22:54 > 0:22:57I've always had a problem with those pesky courgettes!
0:22:57 > 0:23:01My sub-team were really careful to make everything how we wanted to,
0:23:01 > 0:23:04and I just don't think the sub-team did that,
0:23:04 > 0:23:08because there are misprints and stuff. That is really annoying,
0:23:08 > 0:23:11and I don't think they paid as much attention to detail as we did.
0:23:12 > 0:23:14"Og olive oil."
0:23:16 > 0:23:18Well, I was typing these out in a rush...
0:23:18 > 0:23:20We were just reading it, I didn't type anything.
0:23:20 > 0:23:22I've made it very obvious to everyone that I am dyslexic.
0:23:22 > 0:23:24Yeah, and I can't spell.
0:23:28 > 0:23:32Today, both teams must pitch their cookbooks
0:23:32 > 0:23:34to win as many orders as possible
0:23:34 > 0:23:38from three of Britain's biggest booksellers.
0:23:38 > 0:23:40- What are we aiming for - one million?- Hopefully.
0:23:40 > 0:23:43Yeah, I'm thinking one million, to be honest.
0:23:43 > 0:23:45- Sounds good.- Absolute minimum.
0:23:47 > 0:23:50We need to decide who's going to pitch.
0:23:50 > 0:23:53Whoever can get the best pitch and the most orders needs to do it.
0:23:53 > 0:23:56I'd quite like to do the second one.
0:23:56 > 0:23:59I think a woman needs to be in all the pitches.
0:23:59 > 0:24:00I don't disagree with that...
0:24:00 > 0:24:04- ANDREW:- I disagree.- The book is called The Professional Woman.
0:24:04 > 0:24:06We can't just have a man in a suit standing there.
0:24:06 > 0:24:09That's ridiculous! Are you honestly saying that...?
0:24:09 > 0:24:12The first meeting of the day, and you're already bickering!
0:24:12 > 0:24:13Oh, my word!
0:24:13 > 0:24:15OK, what I want to happen
0:24:15 > 0:24:18is we're going to have Maria talking about the idea of the book,
0:24:18 > 0:24:21the essence of the female, the cooking and why it's needed,
0:24:21 > 0:24:25to reaffirm that it is a woman's book and the whole business idea.
0:24:25 > 0:24:26That sounds good.
0:24:26 > 0:24:29I think Sean just agrees with the bigger characters in the group.
0:24:29 > 0:24:33'I can't see any problem with me pitching rather than Maria.
0:24:33 > 0:24:36'I don't think he really has the ability to control the group.'
0:24:36 > 0:24:39There just doesn't seem to be the leadership there.
0:24:39 > 0:24:43- OK, can we write this now? Cos we can't stand with blank pages.- OK.
0:24:48 > 0:24:5110am, Central London.
0:24:52 > 0:24:58First stop for Lucy's team, with more than 1,000 stores nationwide,
0:24:58 > 0:25:00supermarket chain Sainsbury's.
0:25:00 > 0:25:02OK, guys, first of all,
0:25:02 > 0:25:06if you don't have a precise answer for the question, don't answer it.
0:25:06 > 0:25:09I don't want lots of fluffy answers.
0:25:09 > 0:25:13Public speaker Navdeep will lead the pitch,
0:25:13 > 0:25:15while Ashleigh demonstrates a recipe.
0:25:15 > 0:25:17OK, come on guys, let's do this.
0:25:19 > 0:25:23The supermarket sells millions of cookbooks every year.
0:25:23 > 0:25:27Good afternoon, I just want to begin by saying thank you for your time,
0:25:27 > 0:25:29and we hope you enjoy the pitch.
0:25:29 > 0:25:31My name's Navdeep, and this is Ashleigh.
0:25:31 > 0:25:35#where'smummy? has the potential to become a brand
0:25:35 > 0:25:37because customers who are using it, students,
0:25:37 > 0:25:40can literally take pictures of what they are doing,
0:25:40 > 0:25:43and as Ashleigh is chopping her first-ever meal,
0:25:43 > 0:25:46she can upload it to the #where'smummy? page on Twitter,
0:25:46 > 0:25:48and it might become the dish of the day.
0:25:48 > 0:25:53Looking at that side of it things, we think it has huge potential.
0:25:53 > 0:25:57We think that your shop would be the perfect place
0:25:57 > 0:25:58to launch our new cookbook.
0:25:58 > 0:26:02I notice there are a couple of spelling mistakes in your book.
0:26:04 > 0:26:06I don't know if you've noticed them.
0:26:06 > 0:26:10Yeah, we noticed them. Unfortunately, we were under time constraints.
0:26:10 > 0:26:14So, obviously, that would be changed and...
0:26:14 > 0:26:17Eradicated completely.
0:26:20 > 0:26:23How can you spell "of", which is two letters, wrong?
0:26:23 > 0:26:25And "potatoes". How can you spell potatoes wrong?
0:26:25 > 0:26:28- They really have done a terrible job.- Shoddy job.
0:26:28 > 0:26:30Absolutely shoddy job.
0:26:40 > 0:26:43First up for Sean's team, online retailer Play.com.
0:26:46 > 0:26:50Catering entrepreneur Andrew will demonstrate the recipes,
0:26:50 > 0:26:53while Maria will head up the pitch.
0:26:53 > 0:26:55I'm really nervous now.
0:26:58 > 0:27:02The online retailer has more than 15 million customers.
0:27:02 > 0:27:04The Professional Woman.
0:27:04 > 0:27:06Who is the professional woman?
0:27:06 > 0:27:09She's a confident, independent, strong woman,
0:27:09 > 0:27:12but who unfortunately has no spare time.
0:27:12 > 0:27:15We feel that our cookbook is full of fresh, quick
0:27:15 > 0:27:18and healthy ingredients for women on the move.
0:27:18 > 0:27:22Professional women are very, very busy people,
0:27:22 > 0:27:25so they tend to shop online more frequently than go to shops.
0:27:25 > 0:27:29This is why we believe that you would be the perfect retailers for our product. Andrew?
0:27:29 > 0:27:33We've got the cod fillets, full of natural oils and omega-3.
0:27:33 > 0:27:36We've got the avocado, which is full of minerals
0:27:36 > 0:27:39as well as the vitamins in the rocket.
0:27:39 > 0:27:41Do you think you may have limited your sales potential
0:27:41 > 0:27:44by targeting just female professionals?
0:27:44 > 0:27:49We had this discussion yesterday, and we felt we're pitching to people
0:27:49 > 0:27:52who have thousands of generic cookbooks on their shelves.
0:27:52 > 0:27:55That's why we felt that targeting just women and a niche market
0:27:55 > 0:27:59would make it stand out way more than just targeting a general brand.
0:27:59 > 0:28:03It has taken 15 minutes, so I'm quite impressed.
0:28:04 > 0:28:06You lived up to the quick.
0:28:07 > 0:28:09- Give us a hug. - That was so good.- Thanks.
0:28:11 > 0:28:13You and Andrew worked perfectly together.
0:28:13 > 0:28:17And when the two of you finished, you swapped seamlessly.
0:28:17 > 0:28:19It was really, really great. I can't doubt that at all.
0:28:21 > 0:28:25Next pitch for Sean's team - the supermarket.
0:28:27 > 0:28:30Our tagline - "Fresh, quick and healthy" -
0:28:30 > 0:28:33basically describes the professional woman herself
0:28:33 > 0:28:35and the food she should be eating.
0:28:35 > 0:28:39We know you're such a big company with over 1,000 stores in the UK,
0:28:39 > 0:28:40so we really do think
0:28:40 > 0:28:45you'd be the absolutely perfect retailer for a brand like ourselves.
0:28:45 > 0:28:49- It tastes gorgeous and is very pretty on the plate.- Thank you.
0:28:49 > 0:28:52Do you guys want to try some?
0:28:52 > 0:28:54Yeah, absolutely.
0:28:54 > 0:28:58Trying to tempt the online retailers, Lucy's team.
0:28:58 > 0:29:01Give us your honest feedback on that.
0:29:03 > 0:29:06- Good?- That's very good, thank you.
0:29:08 > 0:29:12I think the way it's written is quite conversational,
0:29:12 > 0:29:16but my only concern would be that that might detract again
0:29:16 > 0:29:19and make it more difficult to follow the instructions.
0:29:27 > 0:29:29Final chance for both teams
0:29:29 > 0:29:32to take a bite out of the British cookbook market,
0:29:32 > 0:29:34high-street giant Waterstones.
0:29:35 > 0:29:40So what's your thinking on the next pitch, then?
0:29:40 > 0:29:42I know you're eager to do the next one.
0:29:42 > 0:29:45From a personal point of view, do you think you can match that?
0:29:45 > 0:29:49Um...yeah, I think so.
0:29:49 > 0:29:52For Sean, a last-minute change to his pitching team.
0:29:52 > 0:29:54David, you're going to be doing the cooking.
0:29:54 > 0:29:57- Patrick, you'll be doing the pitching. Is that OK?- Yes.
0:29:57 > 0:29:59- Are you happy with that?- Uh-huh. - Are you happy?- Yep.
0:29:59 > 0:30:02- Great. And will you...?- Oh...- Sorry.
0:30:04 > 0:30:09Would you call me and Maria a good working team? Does it work?
0:30:09 > 0:30:12It's a risky decision but I think everybody needs to...get heard.
0:30:12 > 0:30:15- It's cool, yeah. - We all know how it goes now.
0:30:15 > 0:30:18- You've got the notes, you cooked yesterday, right?- Yes.
0:30:18 > 0:30:21Me and Maria have been complementing massively.
0:30:21 > 0:30:23Sean's used the word "perfect" many times
0:30:23 > 0:30:27and I think you shouldn't really mess with a winning combination.
0:30:27 > 0:30:30If we are doing perfectly, surely we should do all three pitches.
0:30:32 > 0:30:34The Professional Woman...
0:30:39 > 0:30:41Our cookery book is full of fresh,
0:30:41 > 0:30:43quick and healthy food for women on the move.
0:30:43 > 0:30:46But who is the professional woman?
0:30:47 > 0:30:49She's a confident, independent lady
0:30:49 > 0:30:52but unfortunately she does not have any spare time.
0:30:54 > 0:30:56Our tagline best describes...
0:30:59 > 0:31:02..the professional woman and the food she will be eating.
0:31:02 > 0:31:06The recipes are all in note form so they're really easy...
0:31:06 > 0:31:07just so people can just refer to them
0:31:07 > 0:31:09and kind of change them if they want to.
0:31:09 > 0:31:12That's why there's some space at the bottom of the pages.
0:31:12 > 0:31:14It's really not meant to be a...
0:31:14 > 0:31:17BLENDER WHIRS NOISILY
0:31:17 > 0:31:19Oh.
0:31:20 > 0:31:24It's not... It's really not meant... Sorry about that.
0:31:24 > 0:31:26It's really not meant to be exact instructions.
0:31:26 > 0:31:28It's just meant to be something quick
0:31:28 > 0:31:31that they can refer to when they get home from work.
0:31:34 > 0:31:35'That pitch was an absolute disaster.'
0:31:35 > 0:31:38Our pitch was very drab and dreary.
0:31:38 > 0:31:42On the other ones, we had a very conversational style going along.
0:31:42 > 0:31:43It was quite...like, up...
0:31:43 > 0:31:45Like, it was quite uplifting,
0:31:45 > 0:31:48whereas this one was very boring and drab.
0:31:49 > 0:31:52Finally, Lucy's student cookbook team.
0:31:54 > 0:31:56It would be good if we'd sort of... Could spell courgette and...
0:31:56 > 0:31:59Yeah, unfortunately we was on...
0:31:59 > 0:32:01We'll let you off ratatouille. That's tricky, but...
0:32:01 > 0:32:04- Ratatouille wasn't me.- ..potatoes... - That wasn't me either
0:32:04 > 0:32:06but the courgette definitely was me.
0:32:06 > 0:32:09So you're targeting parents to buy it for the students,
0:32:09 > 0:32:13so when you imagine a kind of a Waterstones customer, do you think you've hit them?
0:32:13 > 0:32:17We know you sort of target more the older, sort of, middle-class audience.
0:32:17 > 0:32:19- Ooh, I'm not so sure about that. - I'm not so sure about that.
0:32:19 > 0:32:21We're certainly not middle-class.
0:32:21 > 0:32:24We want appeal to everybody. We've got shops all over the country.
0:32:24 > 0:32:27We're the most prodigious book chain out there.
0:32:33 > 0:32:35- Thank you very much. - Thanks.- Thank you.
0:32:35 > 0:32:40Tonight, time for the teams to chew it over.
0:32:40 > 0:32:42- When I called their shop middle-class...- Yep.
0:32:42 > 0:32:44- ..that didn't go down well.- No.
0:32:44 > 0:32:47I meant it... I thought it would be a bit of a compliment.
0:32:48 > 0:32:51Tomorrow, the boardroom.
0:33:46 > 0:33:49- Good morning. - ALL: Good morning, Lord Sugar.
0:33:49 > 0:33:53Right, this task was all about cookery books.
0:33:53 > 0:33:55You had to come up with the recipes,
0:33:55 > 0:33:57you had to produce the books and publish them,
0:33:57 > 0:34:00and then you had to go and pitch these books
0:34:00 > 0:34:03to three retailers that I've laid on for you.
0:34:03 > 0:34:04So, Team Odyssey...
0:34:06 > 0:34:07This book here...
0:34:08 > 0:34:10..The Professional Woman.
0:34:10 > 0:34:14This is what you came up with. So, tell me, the team leader is?
0:34:14 > 0:34:17- That was me, Lord Sugar.- How did you come about being the team leader?
0:34:17 > 0:34:19The reason I put myself forward
0:34:19 > 0:34:21is that I have experience in overseeing publishing.
0:34:21 > 0:34:24- Publisher?- That's right. - Young Publisher of the Year.
0:34:24 > 0:34:26That's good.
0:34:26 > 0:34:30Stick to what you know. Yeah? I've always said that in this boardroom.
0:34:30 > 0:34:32The person that's got experience in something
0:34:32 > 0:34:34should put themselves forward.
0:34:34 > 0:34:37How was the project manager? Was he a good project manager? What?
0:34:37 > 0:34:41- He was calm and collected throughout the task.- Yeah?
0:34:41 > 0:34:44I felt Sean was a good project manager overall.
0:34:44 > 0:34:46I just thought maybe sometimes the decision-making
0:34:46 > 0:34:48was left down to other people, but...
0:34:48 > 0:34:51- Who's the other people, then? - Just the other members in the team generally.
0:34:51 > 0:34:54Bit narrow, isn't it, The Professional Woman?
0:34:54 > 0:34:58I mean, who was the champion saying it should be The Professional Woman?
0:34:58 > 0:35:01The Professional Woman was my idea.
0:35:01 > 0:35:04I felt targeting something at a niche market might actually appeal
0:35:04 > 0:35:06to the buyers rather than just something
0:35:06 > 0:35:08like a grey, old boring cookbook.
0:35:08 > 0:35:12I mean, it don't actually say "cookbook" on here at all.
0:35:12 > 0:35:17It says, "The Professional Woman - fresh, quick and healthy".
0:35:17 > 0:35:20Sounds like a lonely hearts club plea, doesn't it, really?
0:35:20 > 0:35:25So, Andrew, were you happy with the way this whole thing went here?
0:35:25 > 0:35:28The initial decision with The Professional Woman, we went to the focus group,
0:35:28 > 0:35:31the focus group hated the idea and, er,
0:35:31 > 0:35:34it seemed like it was Maria's decision to cancel it out.
0:35:34 > 0:35:37Well, to be honest, I was told from the project manager
0:35:37 > 0:35:41that my argument did blow Andrew's out of the water - quote.
0:35:41 > 0:35:42That's right.
0:35:42 > 0:35:46You backed Maria then or was she very forceful in persuading you?
0:35:46 > 0:35:48She was forceful but it was my decision at the end of the day.
0:35:48 > 0:35:51OK. Nothing wrong with a forceful woman, you know.
0:35:51 > 0:35:54Tell me about who did the pitching in front of the three retailers.
0:35:54 > 0:35:58The initial two pitches, which were the online retailer and the supermarket,
0:35:58 > 0:36:00Maria headed up the pitch which were great,
0:36:00 > 0:36:02and then Andrew did the cooking,
0:36:02 > 0:36:05and then on the third one, Patrick took over the pitch
0:36:05 > 0:36:08and David, as he has cooking experience, did the cooking on that one.
0:36:08 > 0:36:12- Happy?- ALL: Yeah.- I think we did as well as we could've done.
0:36:12 > 0:36:16- Did well?- It wasn't as good as Maria but he did a...he did a good job.
0:36:16 > 0:36:20He's got that cheeky smile again. I never know whether he...
0:36:20 > 0:36:23I never know whether he's actually saying, "He did do well
0:36:23 > 0:36:27"but I'm smiling at you to say, 'Hmm, not really.' "
0:36:27 > 0:36:31Right, now, then, moving on to Team Platinum.
0:36:31 > 0:36:35- Who was the project manager?- That was myself, Lord Sugar.- Lucy?- Yep.
0:36:35 > 0:36:36Good team leader?
0:36:36 > 0:36:38I think she was.
0:36:38 > 0:36:41I think she was good. We all knew what we was doing.
0:36:41 > 0:36:44First day, I was appalled. I was really upset, actually.
0:36:44 > 0:36:47Second day, complete reverse.
0:36:47 > 0:36:49- I think she really learnt.- Mm.
0:36:49 > 0:36:51OK, well, look...
0:36:51 > 0:36:53whose design was this, the sleeve of the book?
0:36:53 > 0:36:57I originally came up with the style as a sort of comic book theme.
0:36:57 > 0:37:01Yes. This is like... Where's Mummy?
0:37:01 > 0:37:05What kind of students is this for, then? This is university students?
0:37:05 > 0:37:07- Yeah...- Nursery school, is it? Or what?
0:37:07 > 0:37:08I think when you go from home,
0:37:08 > 0:37:10for the first time, everybody's a bit like,
0:37:10 > 0:37:13"Oh my God, where's my mum?" So I think...
0:37:13 > 0:37:16- You're going to turn up in university with this book, with Where's Mummy?- Yeah!
0:37:16 > 0:37:19- It was meant to be a joke book. - OK, I got it, I got it.
0:37:19 > 0:37:22I mean, I think the concept here, #where'smummy,
0:37:22 > 0:37:24is quite clever.
0:37:24 > 0:37:26Now, who actually went off to see the chefs
0:37:26 > 0:37:29- and come up with the recipes?- We did.
0:37:29 > 0:37:32So what happened? Let's hear about this properly.
0:37:32 > 0:37:35Lucy told the sub-team that when they were speaking to the chef,
0:37:35 > 0:37:37to get recipes for us,
0:37:37 > 0:37:40and they told us the three dishes they had come up with.
0:37:40 > 0:37:44They gave us the ingredients but there was no, like, steps. There was no recipe.
0:37:44 > 0:37:46- We told you how it was made... - No, you didn't.
0:37:46 > 0:37:48There was absolutely no way that they told us.
0:37:48 > 0:37:50I vaguely remember being hung up on twice
0:37:50 > 0:37:53and told at least three times, "Whatever", and then hung up on.
0:37:53 > 0:37:55- No...- Lord Sugar, this is what happens a lot.
0:37:55 > 0:37:57They get in a conflict and argue over each other
0:37:57 > 0:38:00and that was what was what was happening,
0:38:00 > 0:38:03and the aggression just took over and we didn't actually get anywhere.
0:38:03 > 0:38:04I see.
0:38:04 > 0:38:08Now, a little bit of a problem here with spelling.
0:38:08 > 0:38:13I mean, we've got here "8 to 12 RASHES of bacon".
0:38:13 > 0:38:18I tell you what, you wake up and you've got eight rashes, you'll need to see a bloody doctor!
0:38:18 > 0:38:20LAUGHTER
0:38:20 > 0:38:22Who type-set this book?
0:38:22 > 0:38:25I take full responsibility for the spelling mistakes as Alice is dyslexic,
0:38:25 > 0:38:29I knew Ashleigh isn't so good at spelling, and I should've known in hindsight.
0:38:29 > 0:38:31How many potential A-levels and GCSEs
0:38:31 > 0:38:33you got amongst the bunch of you?
0:38:33 > 0:38:36If I remember rightly from looking at all your CVs,
0:38:36 > 0:38:39you've got to have about 100 amongst the bunch of you!
0:38:39 > 0:38:40I was definitely the courgettes!
0:38:40 > 0:38:44- I'm just going to... - Yeah, except it's not terribly funny, is it, really?
0:38:44 > 0:38:47- No, it's not funny. - I'm absolutely embarrassed.
0:38:47 > 0:38:50The problem we found is later we went to pitch to a bookstore
0:38:50 > 0:38:52and they were really unimpressed by the spelling mistakes.
0:38:52 > 0:38:54- THEY ALL TALK AT ONCE - I imagine they were.
0:38:54 > 0:38:58- Sorry, I'm sorry... - How can you blame HER because YOU guys didn't spell properly?
0:38:58 > 0:39:01What you're doing is just dishing out blame...
0:39:01 > 0:39:05I'm useless at spelling and I know how to spell rashers and potatoes.
0:39:05 > 0:39:06Right, we didn't write those...
0:39:06 > 0:39:09Are we getting into this? Because we were under so much time pressure,
0:39:09 > 0:39:13the spell-check would've... You didn't have pictures in time so we didn't have...
0:39:13 > 0:39:15Cos we had to write recipes simultaneously!
0:39:15 > 0:39:17Listen. Can I just say one thing?
0:39:17 > 0:39:19I'm not the greatest...
0:39:19 > 0:39:21person in the world when it comes to spelling
0:39:21 > 0:39:25but I do know that if I'm publishing a book to the general public,
0:39:25 > 0:39:28then I'd better make sure there's no spelling mistakes in there
0:39:28 > 0:39:32and if someone is not so good at spelling, which we can all be,
0:39:32 > 0:39:35then somebody should have had the final read of it
0:39:35 > 0:39:37before it went to press who's better at spelling.
0:39:39 > 0:39:42OK, well let's get some results now, shall we?
0:39:44 > 0:39:46So, Nick, start me off.
0:39:46 > 0:39:48Team Platinum.
0:39:48 > 0:39:50Right, the high-street book chain...
0:39:51 > 0:39:53..they ordered 1,000 copies.
0:39:57 > 0:39:59Thousand, right. And, Karren?
0:39:59 > 0:40:00Team Odyssey?
0:40:00 > 0:40:04They didn't order any, I'm afraid. Zero.
0:40:06 > 0:40:09We then go on to the online retailer....
0:40:12 > 0:40:141,500 copies.
0:40:16 > 0:40:17Right.
0:40:19 > 0:40:22- Karren? - Well, they did place an order.
0:40:22 > 0:40:23800 copies.
0:40:25 > 0:40:27Supermarket, Nick?
0:40:27 > 0:40:30They said that, subject to an addition of healthier recipes...
0:40:31 > 0:40:33..has ordered 5,000 copies of that.
0:40:33 > 0:40:345,000? Wow!
0:40:36 > 0:40:39Really? And the supermarket for your team, Karren?
0:40:44 > 0:40:45Um...
0:40:45 > 0:40:48No orders, Alan. Zero.
0:40:48 > 0:40:51Oh, dear, oh, dear, oh, dear, oh, dear, oh, dear.
0:40:54 > 0:40:57So we've got a total of 7,500 orders
0:40:57 > 0:41:01for Team Platinum and 800 only for...
0:41:01 > 0:41:04Team Odyssey.
0:41:04 > 0:41:06Amongst all your arguing there, your concept,
0:41:06 > 0:41:09and I think it might have impressed people a bit
0:41:09 > 0:41:12with that front cover from Steven initially there,
0:41:12 > 0:41:15because your spelling didn't impress anybody, I can assure you,
0:41:15 > 0:41:17that you came through.
0:41:17 > 0:41:19So very well done. Very well done.
0:41:19 > 0:41:23And your treat for this is I'm going to send you
0:41:23 > 0:41:25to London's only dessert bar
0:41:25 > 0:41:29because you've been cooking main courses all day long
0:41:29 > 0:41:32so now you go off and enjoy yourself having desserts.
0:41:32 > 0:41:35OK? So very well done and I'll see you on the next task.
0:41:35 > 0:41:37- Thank you very much. - Thank you, Lord Sugar.
0:41:45 > 0:41:48- Whoa!- Oh!
0:41:50 > 0:41:52Oh, my God, I've made it!
0:41:54 > 0:41:56A disaster, no?
0:41:56 > 0:41:59A recipe for disaster, I suppose, you could say.
0:42:00 > 0:42:03You have to go off now
0:42:03 > 0:42:05and discuss amongst yourself
0:42:05 > 0:42:08what you think was the reason for the failure of this
0:42:08 > 0:42:11because we will come back in this boardroom here
0:42:11 > 0:42:14and I will go back into a lot more detail,
0:42:14 > 0:42:17and ultimately I'm going to decide which one of you
0:42:17 > 0:42:20will be leaving the process. OK?
0:42:20 > 0:42:23- All right, off you go. - ALL: Thank you, Lord Sugar.
0:42:31 > 0:42:34- Team Platinum, another win. - Team Platinum!- Yeah, another win!
0:42:34 > 0:42:35To #where'smummy!
0:42:39 > 0:42:41- Chocolate...- Oh, my God!
0:42:41 > 0:42:43You've just made my life!
0:42:43 > 0:42:46I think it's obvious who I would have blamed
0:42:46 > 0:42:49the failure of the task on if we were to fail.
0:42:49 > 0:42:52However, we didn't fail, so...
0:42:52 > 0:42:55- But, look! Look what you left of my ice cream?!- That wasn't me!
0:42:55 > 0:43:00You left me a runny, runny ice cream! It was not Nav!
0:43:00 > 0:43:03The moral of this story is never let Amy anywhere near your food.
0:43:03 > 0:43:06Being project manager was a big job.
0:43:06 > 0:43:10'I think I was leading some really very independent-minded ladies'
0:43:10 > 0:43:13who had quite a strong fight in them.
0:43:13 > 0:43:16But I think I did well under the circumstances.
0:43:16 > 0:43:19- Cheers!- Definitely well-deserved. - Yep.
0:43:32 > 0:43:34I think our biggest flaw was the concept.
0:43:34 > 0:43:36I completely agree.
0:43:36 > 0:43:38Out of every other idea we had,
0:43:38 > 0:43:41I think the concept we chose was the best one we could have.
0:43:41 > 0:43:44There was, like, zero other ideas on the table
0:43:44 > 0:43:47so I really am not understanding why people think the concept
0:43:47 > 0:43:49was the main reason for the failure of this task.
0:43:49 > 0:43:53Do you admit, Sean, that if you had listened to me, it might've gone a lot better?
0:43:53 > 0:43:56You know, we lost and I can't really doubt anybody's work in the team.
0:43:56 > 0:43:58We all worked really hard.
0:43:58 > 0:44:00'Everybody can easily blame things on me'
0:44:00 > 0:44:03but I won't sit around and be blamed for things
0:44:03 > 0:44:04which I wasn't responsible for.
0:44:04 > 0:44:07The concept was pretty poor, to be honest. But, also...
0:44:07 > 0:44:11it could not have been not putting the concept across in the pitch as well.
0:44:34 > 0:44:37Yes, would you send the candidates in, please?
0:44:37 > 0:44:40- RECEPTIONIST:- 'Yes, Lord Sugar.'
0:44:41 > 0:44:44You can go through to the boardroom now.
0:44:54 > 0:44:56Disastrous, to say the least.
0:44:56 > 0:45:02800 orders and two of the biggest retailers in the country - zero.
0:45:02 > 0:45:03Zero.
0:45:04 > 0:45:08So, Sean, where did it go wrong
0:45:08 > 0:45:10and who do you think was responsible for it going wrong?
0:45:10 > 0:45:13When it comes down to who I think is responsible,
0:45:13 > 0:45:16I think that Maria really did push the idea forward,
0:45:16 > 0:45:17she pushed the title forward.
0:45:17 > 0:45:19And she is a, quote, "professional woman,"
0:45:19 > 0:45:22so I was taking the trust that, you know, this would sell.
0:45:22 > 0:45:25She's not a professional woman, she's just come out of school.
0:45:25 > 0:45:28- Can I just say...- Yeah. - ..I completely disagree with you.
0:45:28 > 0:45:32The professional woman was my idea and I take responsibility for that idea.
0:45:32 > 0:45:34What I don't take responsibility for
0:45:34 > 0:45:37is basically how much of a pushover Sean was.
0:45:37 > 0:45:39And basically, at the end of the day,
0:45:39 > 0:45:41I think the responsibility of the concept
0:45:41 > 0:45:43should be taken by Sean and not myself.
0:45:43 > 0:45:46But, Andrew, you had a strong opinion on this, didn't you?
0:45:46 > 0:45:47Yes, I did.
0:45:47 > 0:45:49As soon as me and David got into the car,
0:45:49 > 0:45:52it hit me that we were narrowing our market down more and more.
0:45:52 > 0:45:55Every person in the focus group hated the idea,
0:45:55 > 0:45:58- you came off the phone and decided to stick with Maria's idea.- Yeah.
0:45:58 > 0:45:59That seems, from my point of view,
0:45:59 > 0:46:03that Maria shouted so loud that you just agreed with her.
0:46:03 > 0:46:06You just heard what he said and she said. What's your answer to this?
0:46:06 > 0:46:08So what I did, I took on both sides of the feedback
0:46:08 > 0:46:11and I really did consider in my head for a while
0:46:11 > 0:46:14what we'd be doing and I think going for the female at the time
0:46:14 > 0:46:16definitely did seem the right decision.
0:46:16 > 0:46:17Was it because Maria was shouting?
0:46:17 > 0:46:20No, it was because Maria was making a very good point to me.
0:46:20 > 0:46:23Well, it wasn't a good point, though, was it?
0:46:23 > 0:46:26- You're conceding that it was a bad point.- Andrew was right.
0:46:26 > 0:46:29- I do accept that now. And I apologise for ignoring your point.- OK.
0:46:29 > 0:46:33Simple facts of life, people. OK?
0:46:33 > 0:46:37When you sell something, you want to sell to the widest market possible.
0:46:37 > 0:46:40You're going to see mass book retailers -
0:46:40 > 0:46:43they are not interested in niche markets, you know?
0:46:43 > 0:46:46Hobby Weekly or something like that.
0:46:48 > 0:46:51- David.- Yes?- In your opinion...
0:46:53 > 0:46:55..what do you think you did in this task
0:46:55 > 0:46:58and why don't you think that you are culpable for the failure of it?
0:46:58 > 0:47:00I went, on the first day,
0:47:00 > 0:47:03I asked excellent questions in the focus group.
0:47:03 > 0:47:05I went and we cooked excellent meals
0:47:05 > 0:47:08with the given instructions that we had.
0:47:08 > 0:47:12- We took pictures.- Don't you think I was doing the picture taking?
0:47:12 > 0:47:14Both of us did the picture taking, Andrew.
0:47:14 > 0:47:16I didn't hear a lot from David.
0:47:16 > 0:47:19Would it be fair to say, David, that you were a bit of a quiet mouse during the task?
0:47:19 > 0:47:21- No.- Cos I didn't hear any of this.
0:47:21 > 0:47:24I feel that you guys were shouting to get your voice heard
0:47:24 > 0:47:27and everything that I wanted to say, I said it calmly,
0:47:27 > 0:47:31despite the fact that I wasn't shouting that you guys were.
0:47:31 > 0:47:36So when it gets down to the pitching to the three retailers,
0:47:36 > 0:47:38I understand that Andrew was doing the cooking
0:47:38 > 0:47:41and, Maria, you were doing the pitching. Right?
0:47:41 > 0:47:45And I think you did the first two and I think they went quite well.
0:47:45 > 0:47:47And then Patrick, for some reason or other,
0:47:47 > 0:47:49wanted to do the pitch for the third one.
0:47:49 > 0:47:51And I heard that that was not very good at all.
0:47:51 > 0:47:54Clearly reflected in the fact you got no orders.
0:47:54 > 0:47:56What was all that about?
0:47:56 > 0:47:58- We decided that that I was going to do one of the pitches.- Why?
0:47:58 > 0:48:02Well, just because obviously there were different facts
0:48:02 > 0:48:05that needed to go in, so I wrote up the one that...
0:48:05 > 0:48:08But, Patrick, this is not a kind of talent show
0:48:08 > 0:48:11that everybody's got to do something. This is business.
0:48:11 > 0:48:14When you're not good at something, you shouldn't put yourself forward.
0:48:14 > 0:48:16And from a project manager point of view,
0:48:16 > 0:48:18the reason I made that decision is,
0:48:18 > 0:48:20early on in the day, Patrick said he was keen to do it.
0:48:20 > 0:48:24Yeah, but you are the project manager. Right?
0:48:24 > 0:48:28And no matter whether he was keen to do it or not, right,
0:48:28 > 0:48:29you should have said no.
0:48:29 > 0:48:33You should have said, "Sorry, these two are doing very, very well,
0:48:33 > 0:48:34"you're not doing it,"
0:48:34 > 0:48:37because you don't stop something that's going well.
0:48:37 > 0:48:39Did you think it went well, Sean, Patrick's pitch?
0:48:39 > 0:48:42I think, at the beginning, Patrick was very quiet,
0:48:42 > 0:48:45he was very timid, but as it went on, I think he did improve
0:48:45 > 0:48:47and, towards the end, it was a good pitch.
0:48:47 > 0:48:50Just a tip, when you're doing a pitch to a business -
0:48:50 > 0:48:55you need a lot of energy, enthusiasm, humour, facts.
0:48:55 > 0:48:58Patrick, with the greatest of respect, you know,
0:48:58 > 0:49:01you always sounds like it's Monday.
0:49:01 > 0:49:03You shouldn't have put yourself forward there.
0:49:03 > 0:49:07We just felt that it would have been better to kind of spread the load.
0:49:11 > 0:49:13Sean, very shortly,
0:49:13 > 0:49:16I'm going to be asking you to make a decision, right?
0:49:16 > 0:49:21And when you make that decision, you need to think very, very carefully,
0:49:21 > 0:49:24cos I will be asking you afterwards to justify those decisions.
0:49:24 > 0:49:28So, Sean, who you bringing back into this boardroom?
0:49:28 > 0:49:31Lord Sugar, I'm going to be bringing back Maria and David.
0:49:31 > 0:49:32Right.
0:49:36 > 0:49:38Anything that I will admit that I have done wrong,
0:49:38 > 0:49:40you backed up, 100 percent.
0:49:40 > 0:49:43So, basically, I really don't think that I should be in here.
0:49:43 > 0:49:45I'm going to bring you in anyway.
0:49:45 > 0:49:48- DAVID:- Everything that you asked me to do, Sean, I did it with 110...
0:49:48 > 0:49:52- That's your decision, is it?- That's right, Lord Sugar.- Yeah?- Yeah.- OK.
0:49:52 > 0:49:55You two gentlemen go back to the house, OK?
0:49:55 > 0:49:57- Thank you, Lord Sugar. - Thank you, Lord Sugar.
0:50:00 > 0:50:03Well, look, I'm going to have a chat with Karren,
0:50:03 > 0:50:05who followed you around on this task.
0:50:06 > 0:50:09And Nick will also assist me
0:50:09 > 0:50:12because of his experience in this process.
0:50:12 > 0:50:15Just step outside and I'll call you back in shortly.
0:50:15 > 0:50:17But one of you is going to be fired, OK?
0:50:17 > 0:50:19ALL: Thank you, Lord Sugar.
0:50:31 > 0:50:35Maria is reluctantly admitting that it was her fault,
0:50:35 > 0:50:37but she says she still stands by it.
0:50:37 > 0:50:40Quite clearly, she has swayed Sean.
0:50:40 > 0:50:44I think he bends with the wind, that's the problem.
0:50:44 > 0:50:46- He let Patrick go.- Nuts. Nuts.
0:50:46 > 0:50:48And I don't get it.
0:50:48 > 0:50:52I mean, Patrick said, "I did a pitch that was bad."
0:50:52 > 0:50:54And yet he lets him go.
0:50:54 > 0:50:57David was very quiet on this task, Alan.
0:50:57 > 0:50:59I think he's lost a bit of confidence this week.
0:51:03 > 0:51:05Could you send the three of them in, please?
0:51:05 > 0:51:06'Yes, Lord Sugar.'
0:51:17 > 0:51:18Sean...
0:51:19 > 0:51:21..I'd like a explanation from you
0:51:21 > 0:51:24as to why Patrick is back in the house
0:51:24 > 0:51:27and him and her are sitting here,
0:51:27 > 0:51:31wondering whether they're going to survive this process.
0:51:31 > 0:51:33For example, why's David here? Why did you bring him back?
0:51:33 > 0:51:36Can you explain to me why? I'm sure did he'd want to know.
0:51:36 > 0:51:38I'd like to know as well, actually, yeah.
0:51:38 > 0:51:40The reason I brought David back
0:51:40 > 0:51:42is it seemed that David didn't take a great part
0:51:42 > 0:51:44in either the market research or the photography
0:51:44 > 0:51:46and I just didn't hear what he did in this task.
0:51:46 > 0:51:48I completely disagree with that.
0:51:48 > 0:51:50I just think Sean's trying to say maybe it is your LACK of culpability
0:51:50 > 0:51:52that you are here for this task,
0:51:52 > 0:51:54cos maybe you just sat in the background.
0:51:54 > 0:51:56The failure of this task didn't happen
0:51:56 > 0:51:59because of my side of the sub-team.
0:51:59 > 0:52:03Whatever I did, I did with full conviction.
0:52:03 > 0:52:09Karren, in the focus group, did I not ask questions?
0:52:09 > 0:52:11Well, you did ask you questions.
0:52:11 > 0:52:15But Andrew did lead the questions at the focus group.
0:52:16 > 0:52:20Sean, what have you got to say? Who should be fired for this task?
0:52:20 > 0:52:22I genuinely think that, although I made the mistake
0:52:22 > 0:52:23of listening to Maria too much,
0:52:23 > 0:52:27because she shouted and she tried to get her own way,
0:52:27 > 0:52:30I do think Maria definitely pushed the idea forward,
0:52:30 > 0:52:31so I think Maria should be fired.
0:52:31 > 0:52:35I had the idea to target at women, but we all came up with the idea.
0:52:35 > 0:52:37You cannot just point this on my head.
0:52:37 > 0:52:39I am referring to the long conversation in the car,
0:52:39 > 0:52:41where you're pushing and pushing.
0:52:41 > 0:52:43It wasn't a very long conversation.
0:52:43 > 0:52:45I made a point and you said it was very good.
0:52:45 > 0:52:48How do you solve a problem like Maria?
0:52:48 > 0:52:50I think you solve a problem like Maria
0:52:50 > 0:52:53by making sure she knows where she's gone wrong. We all made mistakes...
0:52:53 > 0:52:55No, I mean the problem being
0:52:55 > 0:52:57that she seems to always be talking you down,
0:52:57 > 0:52:58making you change your mind.
0:52:58 > 0:53:01No, I think that was one case and I learned from that.
0:53:01 > 0:53:02Maria is louder than me as a person.
0:53:02 > 0:53:04That doesn't mean her ideas are always better.
0:53:04 > 0:53:08I was thrown into a team with four boys - I had to shout louder.
0:53:08 > 0:53:11Being a woman, I really love being heard.
0:53:11 > 0:53:13I'm strong and I'm a domineering person,
0:53:13 > 0:53:15and I won't apologise for that.
0:53:15 > 0:53:19Forcefulness and chirpiness and all of that stuff is all very good,
0:53:19 > 0:53:22but sometimes a bull in a china shop doesn't mean you're right.
0:53:22 > 0:53:25- No, I understand that. - Good. I hope you do!
0:53:25 > 0:53:27I recognise that mistake.
0:53:27 > 0:53:32And the thing is, when you're producing a product like this,
0:53:32 > 0:53:35the retailers are going to say, "Very limited market here."
0:53:35 > 0:53:37The fatal error was the market.
0:53:40 > 0:53:41David, where do you think
0:53:41 > 0:53:43the responsibility lies for your failure?
0:53:43 > 0:53:46I think the failure of this task lies on Sean,
0:53:46 > 0:53:49because we gave them some very critical information
0:53:49 > 0:53:52from the focus group,
0:53:52 > 0:53:56but some decisions were made that didn't reflect what we told them.
0:53:58 > 0:54:02Look, all of you have done very well getting here.
0:54:02 > 0:54:05Thousands and thousands and thousands have applied
0:54:05 > 0:54:07and one of you is going to go home today.
0:54:11 > 0:54:15Sean, a project manager is someone
0:54:15 > 0:54:18who is supposed to assert their authority.
0:54:20 > 0:54:23You are here to try and win a task, yeah?
0:54:23 > 0:54:26I get the distinct impression that you are bit of a diplomat,
0:54:26 > 0:54:29or try to be a bit of a diplomat, and try to make everybody happy.
0:54:31 > 0:54:34Maria, there is no question in my mind here,
0:54:34 > 0:54:38no question in my mind, that the idea was flawed,
0:54:38 > 0:54:43that you forced the project manager to do things that they wouldn't,
0:54:43 > 0:54:47in a normal walk of life, have done, because of your forcefulness.
0:54:47 > 0:54:48You know, at the end of the day,
0:54:48 > 0:54:52you've got to know when to admit you've made mistakes
0:54:52 > 0:54:53and when to tone down a bit.
0:54:54 > 0:54:58And, David, I get the feeling here
0:54:58 > 0:55:00that from what I've heard from Karren
0:55:00 > 0:55:03and what I've heard from your other colleagues,
0:55:03 > 0:55:05that some of the stuff you're claiming that you did or didn't do
0:55:05 > 0:55:10maybe didn't occur and for that reason, I'm struggling.
0:55:10 > 0:55:17But, Maria, I think this is very, very tough situation for me
0:55:17 > 0:55:20and thousands of people have applied for this position
0:55:20 > 0:55:26and I do admire your forcefulness, bubbliness and all of that stuff.
0:55:27 > 0:55:31And, on that basis, I'm going to...
0:55:31 > 0:55:33let you remain in this process.
0:55:36 > 0:55:38Sean...
0:55:40 > 0:55:43..I think you mistake today was bringing the wrong person back
0:55:43 > 0:55:44and taking your eye off the ball
0:55:44 > 0:55:48of what you're supposed to be good at doing.
0:55:48 > 0:55:51And, on that basis, Sean, it is with regret that...
0:55:51 > 0:55:53you're fired.
0:55:53 > 0:55:55Thank you, Lord Sugar.
0:56:03 > 0:56:05You...
0:56:05 > 0:56:07learn a bit, I hope.
0:56:07 > 0:56:09Listen to other people.
0:56:09 > 0:56:11It's not always you, you, you and your ideas.
0:56:12 > 0:56:14But, um...
0:56:14 > 0:56:18I've given you another chance, OK? Because you're a fiery character.
0:56:18 > 0:56:21And, David, I think that he brought the wrong person back in.
0:56:21 > 0:56:24- Thank you.- Go back to the house and I'll see you on the next task, OK?
0:56:24 > 0:56:28- Thank you so much. - I won't disappoint you, Lord Sugar.
0:56:32 > 0:56:33Well done. Good luck.
0:56:51 > 0:56:53Although Lord Sugar fired me today,
0:56:53 > 0:56:55I think I can walk out here with my head held high.
0:56:55 > 0:56:58I'll go home, continue working on all of the things I have coming up
0:56:58 > 0:57:00and make sure that in five, ten years' time,
0:57:00 > 0:57:01I'm going to be successful.
0:57:04 > 0:57:08- Who do you think is going home? - Who do you guys want to come back?
0:57:08 > 0:57:09I want Maria back.
0:57:09 > 0:57:13She did make a pretty big slip-up on this task,
0:57:13 > 0:57:16but she can definitely fight her own corner.
0:57:16 > 0:57:17Everyone makes mistakes, though.
0:57:19 > 0:57:22- ALL:- Oh, my God!
0:57:23 > 0:57:24Is it just you?!
0:57:24 > 0:57:27- No!- No, don't joke, that's not funny.
0:57:27 > 0:57:28It's just you?!
0:57:28 > 0:57:30THEY ALL SCREAM IN DELIGHT
0:57:30 > 0:57:32Oh, my God!
0:57:35 > 0:57:38- So what did you say to Sean? - Yeah, so we've lost Sean.
0:57:38 > 0:57:41- Sean's gone! It's weird to think. - It's horrible.
0:57:41 > 0:57:43It is horrible, it's like someone died,
0:57:43 > 0:57:45because you genuinely don't see them again.
0:57:46 > 0:57:50Now ten candidates remain in the fight
0:57:50 > 0:57:53to become Lord Sugar's Young Apprentice.
0:57:57 > 0:57:58Next time...
0:57:58 > 0:58:01Your task today is to go out and to procure items.
0:58:01 > 0:58:03They're going to be used in an opera.
0:58:03 > 0:58:05With ten theatrical props to find...
0:58:05 > 0:58:09- Do you know what a "candle-brum" is? - 'No, I don't.'
0:58:09 > 0:58:11- ..at rock-bottom prices... - Why should I give you a discount?!
0:58:11 > 0:58:13- No!- Come back!
0:58:14 > 0:58:16..as the drama unfolds...
0:58:16 > 0:58:18- That's actually ridiculous. - Thank you. See you in a bit.
0:58:18 > 0:58:20You were stupidly slow.
0:58:20 > 0:58:23..it's curtains for someone.
0:58:23 > 0:58:25You have completely messed it up.
0:58:25 > 0:58:27You're fired.
0:58:48 > 0:58:51Subtitles by Red Bee Media Ltd