0:00:05 > 0:00:07'It's an opportunity like no other.'
0:00:07 > 0:00:11I don't like teacher's pets and I don't like bullies.
0:00:11 > 0:00:15I like young people that have the potential to succeed in business.
0:00:15 > 0:00:21'From all over the country, Britain's youngest aspiring entrepreneurs have come to London.'
0:00:21 > 0:00:23Ow! Hold the door!
0:00:23 > 0:00:27- 'Aged 16 and 17...' - It was bad management.
0:00:27 > 0:00:30'..all have a burning passion for business.'
0:00:30 > 0:00:34- Next! - High knees!
0:00:34 > 0:00:38'They'll battle it out for a prize worth £25,000,
0:00:38 > 0:00:42'the ultimate kick-start to a career in business.'
0:00:42 > 0:00:45Where was the business sense here? It's been done before.
0:00:45 > 0:00:48'But to succeed, they'll have to impress the boss.'
0:00:48 > 0:00:54You've tried to be too clever and I'm afraid that it's backfired.
0:00:54 > 0:00:56'In charge of a vast business empire,
0:00:56 > 0:01:00'Lord Sugar started his career while still at school.
0:01:00 > 0:01:04'Now, he's on the hunt for his next Young Apprentice.'
0:01:04 > 0:01:09It's not a loss, is it? It's a complete annihilation.
0:01:09 > 0:01:14It was my decision to make. I hope you enjoy when we lose.
0:01:14 > 0:01:16'To win, they have to work as a team...'
0:01:16 > 0:01:20- We just had some ideas. - It's done now. We've finished it.
0:01:20 > 0:01:22Well, that's annoying.
0:01:22 > 0:01:24'..but shine as individuals.'
0:01:24 > 0:01:26Oh, my God!
0:01:26 > 0:01:30'Because, in the end, there can only be one Young Apprentice.'
0:01:30 > 0:01:32You're fired. You're fired.
0:01:32 > 0:01:34With regret, you're fired.
0:01:42 > 0:01:44All right, guys. Come down here.
0:01:44 > 0:01:46'Previously, on Young Apprentice...'
0:01:46 > 0:01:49Your task is to create a new kids' club
0:01:49 > 0:01:52that is going to capture the imagination of the youngsters.
0:01:52 > 0:01:55'Project manager Ashleigh stamped her authority.'
0:01:55 > 0:01:59Me gut instinct is usually right. The recycling idea is better.
0:01:59 > 0:02:01Our idea is much better.
0:02:01 > 0:02:02Rockets.
0:02:02 > 0:02:06'Maria and Steven began with a bang.'
0:02:06 > 0:02:09SCREAMS That is really good.
0:02:09 > 0:02:11'Kids' clubs took shape.'
0:02:11 > 0:02:12Hello, kids!
0:02:12 > 0:02:15That looks like so much fun!
0:02:15 > 0:02:18'Ashleigh's Active Art Class made its mark.'
0:02:18 > 0:02:20Come on, guys! Faster!
0:02:20 > 0:02:22'Space was Odyssey's theme.'
0:02:22 > 0:02:25Blast Off is a new and exciting kids' club...
0:02:25 > 0:02:29'Navdeep's jet-propelled pitch led to boardroom victory.'
0:02:29 > 0:02:32- They really liked it. - Very well done.
0:02:33 > 0:02:37- 'Ashleigh pointed the finger.' - He just switches off.
0:02:37 > 0:02:39- How did I switch...? - Can you let me speak?
0:02:39 > 0:02:41'Andrew came under fire.'
0:02:41 > 0:02:46Fourth time in the losing team. I don't know whether I've got your card marked.
0:02:46 > 0:02:48'But for David...'
0:02:48 > 0:02:50Because Lord Sugar knows my abilities...
0:02:50 > 0:02:52What I know are your deficiencies.
0:02:52 > 0:02:55- '..it was game over.' - You're fired.
0:02:56 > 0:02:59'Now, seven remain in the battle to become
0:02:59 > 0:03:01'Lord Sugar's young apprentice.'
0:03:08 > 0:03:11'7am.'
0:03:11 > 0:03:13PHONE RINGING
0:03:15 > 0:03:17- Hello? - 'This is Lord Sugar's office.
0:03:17 > 0:03:21'He would like you to meet him at a central London hair salon.
0:03:21 > 0:03:24- 'Your car will leave in 30 minutes.' - Brilliant. Thank you.
0:03:24 > 0:03:28Guys, cars will be here in 30 minutes!
0:03:28 > 0:03:31- We're meeting Lord Sugar at a hair salon.- A hair salon?
0:03:31 > 0:03:34I use shampoo and I wear hair gel.
0:03:34 > 0:03:36- Do you use anything?- A little bit.
0:03:36 > 0:03:41Maria's Hair & Beauty - I think it's got a nice ring to it.
0:03:42 > 0:03:44It's very important to look good.
0:03:55 > 0:03:58'Central London.
0:03:58 > 0:04:00'An up-market hair salon,
0:04:00 > 0:04:04'but originally, one of the capital's oldest barber shops.'
0:04:12 > 0:04:15- Good morning. - ALL: Good morning, Lord Sugar.
0:04:15 > 0:04:20We're here in one of London's most prestigious hair salons.
0:04:20 > 0:04:25As a nation, we're spending over £200 million a year
0:04:25 > 0:04:27on hairstyling products.
0:04:27 > 0:04:31It's a huge market, and your task this week is very simple.
0:04:31 > 0:04:37You have got to make a television advert for a hairstyling product.
0:04:37 > 0:04:42And then, pitch your brand and advertising campaign
0:04:42 > 0:04:47to advertising professionals, who are going to feed their thoughts back to me.
0:04:47 > 0:04:50The team that comes up with the best campaign will win.
0:04:50 > 0:04:52Unfortunately, in the losing team,
0:04:52 > 0:04:55one of you will be fired.
0:04:55 > 0:04:59I'm going to mix the teams up a little bit.
0:04:59 > 0:05:02Andrew and Lucy, you go over to Odyssey.
0:05:04 > 0:05:08Patrick and Maria, come and join Platinum.
0:05:09 > 0:05:13Now, Maria, you haven't been a project manager before.
0:05:13 > 0:05:16You are now. You're going to be the project manager of Platinum.
0:05:16 > 0:05:21And Andrew, you're going to be the project manager of Odyssey.
0:05:21 > 0:05:27So, good luck, and I'll see you back in the boardroom in a couple of days. Off you go.
0:05:32 > 0:05:36'Three days to create, brand and advertise a new product
0:05:36 > 0:05:40'for the multi-million-pound UK hairstyling market.
0:05:41 > 0:05:45'Then pitch it to top advertising executives.'
0:05:45 > 0:05:48- This task sounds great. - I'm gutted. I wanted to be PM.
0:05:48 > 0:05:52Andrew, project manager. Yeah. Interesting.
0:05:52 > 0:05:56I'd prefer to work with them two than Maria. She irritates me.
0:05:56 > 0:06:00I think it's better to work in a small team of creative people.
0:06:00 > 0:06:04Sometimes, you get too many people's opinions and you don't need them.
0:06:04 > 0:06:06'First stop...
0:06:06 > 0:06:08'Havas, London.
0:06:10 > 0:06:15'A top agency, famous for its hair product advertising campaigns.
0:06:18 > 0:06:21'Critical to the launch of any hair care product -
0:06:21 > 0:06:24'a catchy name and a target market.'
0:06:27 > 0:06:30- ANDREW:- Which one are we going for? - Women's is saturated.
0:06:30 > 0:06:33There's lots out there. Men's definitely.
0:06:33 > 0:06:35- Men's definitely? All happy? - Yeah.
0:06:36 > 0:06:38I were gonna say definitely women.
0:06:38 > 0:06:42Yeah, all three of us will be able to focus more towards woman.
0:06:42 > 0:06:47We're all interested in that sort of thing. I know we have a boy, but you like fashion!
0:06:47 > 0:06:49I were thinking, sex sells.
0:06:49 > 0:06:52- And I'm thinking...- I agree. - ..use sex.
0:06:52 > 0:06:57What's a good name that stands out? Something that's not just...
0:06:57 > 0:07:00- See? I'm thinking... - Diva.
0:07:00 > 0:07:04- Diva can't be done. - I'm thinking the word Strexy.
0:07:04 > 0:07:06Strong-Sexy.
0:07:06 > 0:07:08I love that!
0:07:08 > 0:07:10Strong hair for the sexy woman.
0:07:10 > 0:07:14Strexy. Strong, independent, classy woman.
0:07:14 > 0:07:16Boom, there, in your face. Deal with it.
0:07:16 > 0:07:21- What themes were you thinking? - I quite like the idea of indie.
0:07:21 > 0:07:25- Festival-goers, that sort of thing. - So, the key feature...?- Different.
0:07:25 > 0:07:27- You've got to be different.- Yeah.
0:07:27 > 0:07:30We need to make something memorable and unique in the market.
0:07:30 > 0:07:33That can go terribly wrong or terribly right.
0:07:33 > 0:07:36Names and slogans, what do you think?
0:07:36 > 0:07:40What's that saying about something that changes its spots?
0:07:40 > 0:07:43- Leopard.- That's going against what we're trying to sell.
0:07:43 > 0:07:47We're trying to say that you CAN change.
0:07:47 > 0:07:49Or, "Leopard - change your spots!"
0:07:49 > 0:07:52- "Be different." - How about "different" full stop?
0:07:52 > 0:07:57- Or "diff" full stop? - STEVEN: Diff! Original(!)
0:07:57 > 0:07:59I'm not feeling this!
0:07:59 > 0:08:02What about, "This is gel"? Really simple.
0:08:02 > 0:08:05- I like it.- Is there an animal that wants to be...?
0:08:05 > 0:08:08- That keep changing their colours. - Chameleon.
0:08:08 > 0:08:12- Chameleon. - I like it. Chameleon. I like it.
0:08:12 > 0:08:14Right, nice one. Off you pop.
0:08:14 > 0:08:18'For Andrew's team, hair gel for men.'
0:08:18 > 0:08:20See ya later. Be on the phone!
0:08:20 > 0:08:22'Already on the road...'
0:08:22 > 0:08:26- What about the name Tease? - Cheese?- Tease.
0:08:26 > 0:08:29'..it's a female hairspray for Maria's team.'
0:08:29 > 0:08:32What I want to stress here is colour.
0:08:32 > 0:08:35Colour is what attracts people.
0:08:35 > 0:08:38Maria, colourful and girlie is already very out there.
0:08:38 > 0:08:43Get those questions out of market research. I want to know what the target market want, not what we want.
0:08:43 > 0:08:45That's that sorted.
0:08:45 > 0:08:48Everything would be pink if she had her way.
0:08:48 > 0:08:51The thing that stands out to me on that shelf is that.
0:08:51 > 0:08:53Pink's a definite no-no.
0:08:54 > 0:08:57Blue, pink.
0:08:57 > 0:09:00- No, no.- And red.
0:09:00 > 0:09:03- Green's pretty bare. - That's pretty cool.
0:09:03 > 0:09:06Neon sort of colouring. It stands out, like a neon green.
0:09:06 > 0:09:09I like the neon. That stands out.
0:09:10 > 0:09:14Looking forward to meeting the indie boy band, Lucy?
0:09:14 > 0:09:17I am strictly professional! NAVDEEP LAUGHS
0:09:17 > 0:09:20'Briefed to brush up on the alternative market,
0:09:20 > 0:09:26'Lucy and Navdeep drop in for an audience with their focus group -
0:09:26 > 0:09:28'a boy band.'
0:09:28 > 0:09:30Hi, guys.
0:09:30 > 0:09:33So, we're creating a new brand for hair gel.
0:09:33 > 0:09:37We just want to throw a lot of ideas at you.
0:09:37 > 0:09:40One that we're looking at is Break Free as the title.
0:09:40 > 0:09:43I don't know how you can link that straight to hair.
0:09:43 > 0:09:47Being free with hair suggests it's not styled.
0:09:47 > 0:09:49Mr Alternative? Definitely not. No.
0:09:49 > 0:09:52We weren't sure about that, either.
0:09:52 > 0:09:56We had a few other names. Leopard. I think we had Chameleon as well.
0:09:56 > 0:10:01- This idea of changing, adapting. - Ooh, Chameleon. That's really good.
0:10:01 > 0:10:03- Really? - Chameleon's really good.
0:10:03 > 0:10:06That could work quite nicely. The word "adapt" comes in.
0:10:06 > 0:10:08I think Chameleon works.
0:10:08 > 0:10:12Your reaction to it made me think that's a good name.
0:10:14 > 0:10:20'Combing for clues to the women's market with an all-girl roller derby team - Ashleigh.'
0:10:21 > 0:10:23Hi.
0:10:23 > 0:10:25What do you think to the name Strexy?
0:10:25 > 0:10:27- What's it called again? - Strexy.
0:10:27 > 0:10:32- Strexy?- Yeah. What if I said Strexy is "strong" and "sexy" together?
0:10:32 > 0:10:36- Strong and sexy - Strexy. - What about Stroxy instead?
0:10:36 > 0:10:41It's got "rock" in the middle and you can see the words it's come from easier.
0:10:41 > 0:10:44PHONE RINGS Hiya.
0:10:44 > 0:10:46- Hi. - Did you ask them about Strexy?
0:10:46 > 0:10:53Yeah, and they said you could call it Stroxy and get "rocky", "sexy" and "strong" in there.
0:10:53 > 0:10:57- But I still like Strexy. - I like Strexy, compared with that.
0:10:57 > 0:11:02- We sort of came up with an idea for the ad.- Yes?
0:11:02 > 0:11:05- You know the way you mentioned the boxing ring?- Yeah.
0:11:05 > 0:11:10We were thinking one girl and she would be surrounded by guys.
0:11:10 > 0:11:14They could say stereotypical lad lines like, "It's not me, it's you."
0:11:14 > 0:11:16"Sorry, I forgot your number."
0:11:16 > 0:11:21Then instead of punching them, she could whip them with her hair.
0:11:21 > 0:11:23I think that's a brilliant idea.
0:11:25 > 0:11:27'Keen to lock down a brand name...'
0:11:27 > 0:11:29- Hi.- Hi.
0:11:29 > 0:11:32'..Andrew calls Navdeep and Lucy.'
0:11:32 > 0:11:35We spoke to the focus group and they really liked Chameleon.
0:11:35 > 0:11:37OK.
0:11:37 > 0:11:41They loved the name Chameleon, being able to adapt and change. Versatile.
0:11:41 > 0:11:44It would appeal to other people as well.
0:11:44 > 0:11:49- OK, I do like the Chameleon. I do like how it changes.- Yeah.
0:11:49 > 0:11:51How about, we've got lots of people,
0:11:51 > 0:11:55they're talking about how different their hairstyles are,
0:11:55 > 0:11:57then they whack out their gel and it's our gel.
0:11:57 > 0:12:01They're all using the same one? That's a really good idea.
0:12:01 > 0:12:04Nice one. We'll book the models. See ya later, guys.
0:12:04 > 0:12:07Whoo! I'm much more happy now.
0:12:07 > 0:12:11'Preparing to give male models the once-over,
0:12:11 > 0:12:13'Andrew and Steven.'
0:12:13 > 0:12:15So, we're gonna bring them in.
0:12:15 > 0:12:20We're gonna ask them to do a 360, so we get a full look at their hair.
0:12:20 > 0:12:22It's gonna be awful.
0:12:22 > 0:12:26Chuck it in, mess your hair up, so we can see the length.
0:12:27 > 0:12:30Looks good. For that hair, nine out of ten.
0:12:30 > 0:12:33For the hair. It's long. He's got a good set of hair.
0:12:33 > 0:12:36- You're in love, aren't you? - I'm not in love!
0:12:36 > 0:12:37Next!
0:12:37 > 0:12:41- Would you say you're quite indie? - I'm not really indie.- OK, cool.
0:12:41 > 0:12:44He had a ring in his ear. He's alternative!
0:12:44 > 0:12:47- FRENCH ACCENT:- I work as an extra in movies.
0:12:47 > 0:12:49- Is that how you normally wear your hair?- It depends.
0:12:49 > 0:12:51- On what?- My style.
0:12:53 > 0:12:56- Was he French? - I think he's Italian.
0:12:56 > 0:12:59He's very, er...arrogant.
0:13:00 > 0:13:04- But that's good. We need a bit of strut.- A bit of strut.
0:13:04 > 0:13:07Just so we can see how long your hair is.
0:13:07 > 0:13:11Have you got any tattoos or scars on the top half of your body?
0:13:11 > 0:13:14- I don't know. See. - OK, that's all right.
0:13:14 > 0:13:16LAUGHING: Fair enough, mate!
0:13:16 > 0:13:18Cheers, thank you.
0:13:23 > 0:13:28- Very keen.- OK, I didn't ask him to do that, before you say anything.
0:13:28 > 0:13:33- He didn't have any scars.- No. - That's good, then.
0:13:34 > 0:13:36'5pm.'
0:13:36 > 0:13:38That sounds right to me.
0:13:38 > 0:13:42'At the agency, both teams brand their bottles.'
0:13:42 > 0:13:48Can we have the black bits in a really dark purple colour?
0:13:48 > 0:13:49OK.
0:13:49 > 0:13:52I think pink will stand out more.
0:13:52 > 0:13:57- Can we try it pink and see what that looks like?- This pink?- Yeah.
0:13:57 > 0:13:59I think that kinda looks cool.
0:13:59 > 0:14:02Do you think that pink is too...?
0:14:02 > 0:14:06- You see, the pink's what I like. - Hm.
0:14:06 > 0:14:09It's tacky, but I think that's what we're going for.
0:14:09 > 0:14:12Strexy, it's not the most classy word, is it?
0:14:13 > 0:14:17Strexy is a tacky brand and that's what we're gonna do.
0:14:17 > 0:14:20If we're gonna be tacky, we're gonna go all out.
0:14:20 > 0:14:23There's nothing wrong with a bit of tacky. It's a good way to go.
0:14:24 > 0:14:28'Sketching the Strexy storyboard - Ashleigh.'
0:14:30 > 0:14:32Hello.
0:14:32 > 0:14:35I was thinking, our brand's sort of tacky anyway,
0:14:35 > 0:14:39so if we're gonna go tacky, there's no point in half doing it.
0:14:39 > 0:14:43It's difficult, cos we don't want it to look tacky.
0:14:43 > 0:14:46Sometimes, you have to be discreet to be obvious.
0:14:46 > 0:14:52I think we need something edgy and fun, so we should go out there.
0:14:52 > 0:14:57I'm know I'm being really annoying, but if we're gonna go out there, you go all out there.
0:14:57 > 0:14:59I want people to be like, "Whoa! What is that?"
0:14:59 > 0:15:02To be honest, I'd rather stay away from pink.
0:15:02 > 0:15:04We'll see what it looks like.
0:15:04 > 0:15:08It's really bad form to describe your own product as tacky.
0:15:08 > 0:15:11"The tackier the better." "We're gonna really go tacky!"
0:15:11 > 0:15:16I don't think people appreciate tacky. It's not high on their agenda of things to buy.
0:15:16 > 0:15:19So, the name is Chameleon...
0:15:19 > 0:15:22'Briefing their designer, Andrew and Steven.'
0:15:22 > 0:15:27We've gone Chameleon cos it changes the colour of its body to whatever background.
0:15:27 > 0:15:29It's just different.
0:15:29 > 0:15:33Sorry, don't chameleons change its colour to match what it's in?
0:15:33 > 0:15:37Yeah. If a chameleon was on this table, it'd turn white.
0:15:37 > 0:15:42- Just blending in?- It's a good point. That's not what we want, is it?
0:15:44 > 0:15:46Shall we ring the others?
0:15:46 > 0:15:49PHONE RINGS Hi, guys.
0:15:49 > 0:15:52Right, guys, quickly.
0:15:52 > 0:15:54Chameleon adapts to the environment it's in,
0:15:54 > 0:15:57so it doesn't stand out and it looks normal.
0:15:57 > 0:16:00No, but... Oh, I see what you mean.
0:16:00 > 0:16:02This is a horrible situation.
0:16:02 > 0:16:04NAVDEEP: It adapts to its environment.
0:16:04 > 0:16:08Alternative people stand out from their environment.
0:16:08 > 0:16:10They contradict each other completely.
0:16:10 > 0:16:14This is embarrassing. What other name did you guys like?
0:16:14 > 0:16:17Hold Strong, we got from the focus group. Hold Strong.
0:16:17 > 0:16:19I don't like Hold Strong.
0:16:19 > 0:16:22Are there any animals that are bold and stand out?
0:16:22 > 0:16:25- Bold and stand out? An elephant! - Lion.
0:16:25 > 0:16:28- No! - Whale.
0:16:28 > 0:16:30Whale? Oh, my God!
0:16:30 > 0:16:33Guys, chuck some names out. Random ones.
0:16:33 > 0:16:37- Can anyone think of anything? - STEVEN: What about Brian?
0:16:37 > 0:16:39I don't like Brian.
0:16:39 > 0:16:43- Brian? - The only friend you can count on.
0:16:43 > 0:16:47I've just got to say that the focus group really liked Chameleon.
0:16:47 > 0:16:50I don't like Chameleon. Do you?
0:16:50 > 0:16:55I don't like it because of adapting to your background but if we can pitch it in a different way.
0:16:55 > 0:17:01I think you can pitch it as in you're adapting it to your own style.
0:17:01 > 0:17:03Nav, what are you thinking?
0:17:03 > 0:17:06I don't like Chameleon. It doesn't make any sense.
0:17:06 > 0:17:10When we're pitching it, it's going to be a major flaw.
0:17:10 > 0:17:14You're just challenging every idea, but we're not getting anywhere.
0:17:14 > 0:17:19Come on, guys. You've gone round in circles and it's getting late.
0:17:19 > 0:17:23We'll go with Chameleon and we'll change the slogan so it works.
0:17:23 > 0:17:24Oh, dear! >
0:17:24 > 0:17:26'6pm.'
0:17:26 > 0:17:30Can we get a chameleon, cut it out and make a silhouette?
0:17:30 > 0:17:32- Yeah.- That looks kinda cool.
0:17:32 > 0:17:35'30 minutes to the print deadline.'
0:17:35 > 0:17:39Can we have the STR in strong and the EXY in curly letters?
0:17:39 > 0:17:43- You won't be able to read that when it's tiny.- You will.
0:17:43 > 0:17:46You will not be able to read it. I've told you that.
0:17:46 > 0:17:49- I'm not gonna say it again. - I'm happy with that.
0:17:49 > 0:17:52- That looks cool. What do you think? - Yup.
0:17:53 > 0:17:56For men - REAL men!
0:17:56 > 0:17:59"In a world that's constantly changing, you need to stand out"?
0:17:59 > 0:18:02This is a male market. Do they care about that jibber-jabber?
0:18:02 > 0:18:06- What else do you suggest? - Not having it. Basically.
0:18:06 > 0:18:11- A new description on the back. You've got two minutes.- OK. Yeah.
0:18:11 > 0:18:13'6.30pm.
0:18:13 > 0:18:18'Names branded, markets focused, colours fixed.'
0:18:19 > 0:18:23- We just had some ideas. - We've just finished it.
0:18:23 > 0:18:27- What does it look like? - Quite simple, a green background.
0:18:27 > 0:18:30A bright green bottle? I am not sure how I feel about that.
0:18:30 > 0:18:34I am super-disappointed. Really disappointed about that.
0:18:34 > 0:18:37NAVDEEP: It's a bottle that will appeal to no-one.
0:18:43 > 0:18:46- KNOCK ON DOOR - '8am'
0:18:48 > 0:18:51Hello. Thank you very much.
0:18:51 > 0:18:55'On time, packaged and printed, the teams' hair products.'
0:18:55 > 0:18:57I hope you guys like it.
0:18:58 > 0:19:00Right, I really like this.
0:19:03 > 0:19:06It's not as bad as I thought. Is that meant to be a quiff?
0:19:06 > 0:19:08That's a chameleon!
0:19:08 > 0:19:11There is no other bottle on the shelf that is green.
0:19:11 > 0:19:14There might be a reason for that!
0:19:14 > 0:19:16Please be nice.
0:19:16 > 0:19:19'For project manager Maria, a can of...
0:19:19 > 0:19:21'Strexy.'
0:19:25 > 0:19:28I think it looks cool, but cos there's pink in it...
0:19:28 > 0:19:30I'm happy with it.
0:19:30 > 0:19:34If you saw that on a shelf, your eyes would be drawn to it.
0:19:34 > 0:19:38That's what retailers want, not something that looks really pretty.
0:19:38 > 0:19:41It just has to look "Bam!" on the shelf.
0:19:41 > 0:19:44It's a lower brand product, not a big out-there brand.
0:19:44 > 0:19:48It's not like the big gold cans with the glamorous hairstyles.
0:19:48 > 0:19:52It's more slightly tacky "but we just kinda want to do it".
0:19:52 > 0:19:55I don't think we aimed for tacky.
0:19:56 > 0:20:01Well, no... I'm not using "tacky" in a bad way. I'm using "tacky" in a good way.
0:20:01 > 0:20:04"Tacky" is never a good way. You can't use the word "tacky".
0:20:04 > 0:20:06PATRICK: So...
0:20:07 > 0:20:09I like it.
0:20:11 > 0:20:15"In a world that is constantly changing, you need to stand out."
0:20:15 > 0:20:18You're just focusing on that little line.
0:20:18 > 0:20:22Do you understand how "you need to stand out" and then a chameleon,
0:20:22 > 0:20:25which blends into its background, doesn't make sense.
0:20:25 > 0:20:28Which is why we changed it to "gel that adapts to you".
0:20:28 > 0:20:31But it does it in YOUR way. YOU stand out.
0:20:31 > 0:20:33The gel adapts to you and YOU stand out.
0:20:33 > 0:20:35I'm so confused!
0:20:35 > 0:20:41How confusing is that concept? Three members of the team don't get it, how are we supposed to pitch it?
0:20:41 > 0:20:44- But me and Steve get it. - Well, I don't think so.
0:20:44 > 0:20:48- I did say I didn't want it there. - You didn't want the typing.- Yeah.
0:20:48 > 0:20:52- But we had to come to a decision. - The gel needed a description on the back.
0:20:54 > 0:20:57I'm not sure if they respect me as project manager.
0:20:57 > 0:20:59The concept is slightly different,
0:20:59 > 0:21:06but you can always change an advert and tweak a concept, and that's what they need to get their heads around.
0:21:06 > 0:21:11It'll look as if they're looking down a mirror but they'll be looking down the lens...
0:21:11 > 0:21:16'Today, the teams must shoot their advert and record the soundtrack.'
0:21:16 > 0:21:20Me and Lucy are going to do the advert cos I'd like to be there.
0:21:20 > 0:21:25I want to go to the advert cos I worked with Lucy all day on that.
0:21:25 > 0:21:31- I think we have the same vision. - Then surely one person can do the job.
0:21:31 > 0:21:34- Yeah? - All right. It's your call. Fine.
0:21:34 > 0:21:35It is.
0:21:39 > 0:21:41'London's East End.
0:21:41 > 0:21:44'A boxing club -
0:21:44 > 0:21:46'film set for Strexy.
0:21:46 > 0:21:50'And it's gloves off for Maria and Ashleigh.'
0:21:52 > 0:21:58I'm thinking of having this in shot. I want to have this here so it shows she beats them.
0:21:58 > 0:22:01- No.- Why?- I really don't like that.
0:22:01 > 0:22:05As soon as I saw it, I were like, "I hope to God she don't put that up."
0:22:06 > 0:22:11- That's fair enough, but why don't you like it?- I think it looks tacky.
0:22:11 > 0:22:15It's meant to be quite tasteful and it's gonna make it look tacky.
0:22:15 > 0:22:18'It's going to be very difficult to work together.'
0:22:18 > 0:22:21I'm not going to let her do what she did to the can.
0:22:21 > 0:22:24I'm going to put my foot down and not stand for it.
0:22:24 > 0:22:28- I'd rather use this and get our name on it.- I think that makes it...
0:22:28 > 0:22:31- It's something a director would use. - We're selling a product.
0:22:31 > 0:22:36- That sets the scene. - That's my suggestion. If you don't want to take it, that's fine.
0:22:36 > 0:22:40It's not a bad suggestion. I just need to figure out how it's going to work.
0:22:40 > 0:22:45So if you just explain to me calmly how it will work, we can use it.
0:22:46 > 0:22:48Action.
0:22:48 > 0:22:53'The story behind our advert is a girl who comes into a boxing ring.
0:22:53 > 0:22:56'These guys are already fighting and they intimidate her.
0:22:56 > 0:23:00'She uses our hairspray. It makes her strong and she beats them.'
0:23:00 > 0:23:03It just shows you that with Strexy, you can do anything.
0:23:03 > 0:23:07Could we do it from the side so we've got the side of her hair?
0:23:07 > 0:23:10No, but I... She's talking to the camera.
0:23:10 > 0:23:13Well, she can turn and look. I like it when she's got her hair.
0:23:13 > 0:23:15- MAN:- OK, camera's running.
0:23:15 > 0:23:17- Action.- Action.
0:23:17 > 0:23:19Hi, guys. Nice to meet you.
0:23:19 > 0:23:23'Chosen location for Andrew's team - a swimming pool.'
0:23:23 > 0:23:27The concept at the moment is these three different guys
0:23:27 > 0:23:31all dressed differently, all doing different things, then they use our gel.
0:23:31 > 0:23:37- They titivate themselves? - They what?- Titivate themselves? - You...- With their hair?
0:23:37 > 0:23:40I'm sorry, I don't... They do their hair.
0:23:41 > 0:23:46'Getting slick with a tube of Chameleon - Lucy.'
0:23:49 > 0:23:51OK, that's enough gel, yeah?
0:23:51 > 0:23:54I'm not quite finished.
0:23:54 > 0:23:58- More gel. It looks really greasy, doesn't it?- But it is a gel advert.
0:23:58 > 0:24:01- Yeah.- They're gonna have gel in their hair.
0:24:01 > 0:24:04Wow! That looks daft!
0:24:04 > 0:24:09That looks very daft! Lucy, how do you get that spike down on his head?
0:24:09 > 0:24:12- This?- Yeah.- Let me grab some...thing to do that with.
0:24:12 > 0:24:15I don't think he needs any more gel!
0:24:15 > 0:24:17- That is the look we're going for, Andrew.- OK.
0:24:17 > 0:24:19Stand up.
0:24:19 > 0:24:23- LAUGHING:- No, no! It's stupid hair!
0:24:23 > 0:24:27I'm going to do this. I'm very tempted to get Sellotape.
0:24:27 > 0:24:29Quickly! Quickly!
0:24:29 > 0:24:31Action.
0:24:39 > 0:24:41Perfect.
0:24:42 > 0:24:44'At a Soho recording studio -
0:24:44 > 0:24:48'the Chameleon soundtrack, voiced by Steven.'
0:24:48 > 0:24:50Whenever you're ready.
0:24:50 > 0:24:53Chameleon gel - gel that adapts to you.
0:24:53 > 0:24:56Three guys, three styles,
0:24:56 > 0:24:58one gel.
0:24:58 > 0:25:00- OK? - Yeah, that was quite good.
0:25:00 > 0:25:02- Really?- Yeah.- Hm.
0:25:02 > 0:25:06- You've got to criticise me. - I need to hear more of it.
0:25:06 > 0:25:10"One gel" should be like, "one gel". Like, "Oh, wow!" Get what I mean?
0:25:10 > 0:25:15Three guys, three styles, one gel.
0:25:17 > 0:25:19No? I'll go again!
0:25:19 > 0:25:23- I always wondered how to be strong and sexy...- Wait.- Then I got Strexy.
0:25:23 > 0:25:25You've just punched them.
0:25:25 > 0:25:28'Still sparring - Maria and Ashleigh.'
0:25:28 > 0:25:31- Back up over here. - No, no. Do it from there.
0:25:31 > 0:25:34She can't have these two thinking, "What do we do?"
0:25:34 > 0:25:38This is the connection shot. You're having her straight like this.
0:25:38 > 0:25:42- She needs to go from somewhere, cos...- OK. You're project manager.
0:25:42 > 0:25:48'Ashleigh sketched the storyboard so would like to direct the advert, but Maria's not having any of it.'
0:25:48 > 0:25:53The actors are being given two sets of directions cos there appears to me to be two directors.
0:25:53 > 0:25:56'It's confused. One of them should take the lead.'
0:25:56 > 0:25:58Like two cats fighting over the milk.
0:25:58 > 0:26:03- We just need to get it where it was. - You need to reposition the camera.
0:26:03 > 0:26:07The way it was two minutes before we did that shot, you zoomed in.
0:26:07 > 0:26:13- That's perfect.- To be honest, I'd rather have it as a top shot and try and get that roof out.
0:26:14 > 0:26:17- Pardon?- It's meant to look like a professional advert.
0:26:17 > 0:26:21I get what you're saying. It might be impossible to get the roof out.
0:26:33 > 0:26:37'With most of the Chameleon commercial in the can,
0:26:37 > 0:26:39'a last-minute idea from Andrew.'
0:26:39 > 0:26:44You walk out looking cool, but then you've got some toilet paper stuck to your shoe so you don't look cool.
0:26:44 > 0:26:46So I'm just being that.
0:26:46 > 0:26:49Andrew's introduced a little comedy twist
0:26:49 > 0:26:51at the end of our 30-second commercial.
0:26:51 > 0:26:54As one of our swimmers leaves, fully gelled,
0:26:54 > 0:26:58he's trailing, tucked into his shoe, a piece of lavatory paper.
0:26:58 > 0:27:03Go on. Let's try that. If not, we'll just have to get some tape.
0:27:03 > 0:27:08Do you want to gently walk around there so that doesn't come off?
0:27:09 > 0:27:13- Nice one.- Can you look like you're walking with a swagger?
0:27:13 > 0:27:19As if you think you're really cool, but you've got paper on your shoe, so the joke's really on you.
0:27:19 > 0:27:24- Andrew, show him a swagger. - I think he does that anyway.
0:27:24 > 0:27:25OK. Cool.
0:27:25 > 0:27:27OK, action.
0:27:32 > 0:27:36- Perfect, Ben.- Perfect. - Nice one, Ben. Really good.
0:27:36 > 0:27:41Strexy - allowing women's hair to be strong AND sexy.
0:27:41 > 0:27:45'Finding a voice for Maria's team - Patrick.'
0:27:45 > 0:27:49I think I'll probably try one that's a bit more enthusiastic.
0:27:49 > 0:27:52PHONE RINGS Must be Patrick.
0:27:52 > 0:27:54- Hiya. - Hi.
0:27:54 > 0:27:57If I say it now, you can tell me what you think.
0:27:57 > 0:27:59Yeah. Say it now.
0:27:59 > 0:28:02Strexy - allowing women's hair to be strong and sexy.
0:28:02 > 0:28:08Very good, but ask the man can you edit your voice and sort of make it sort of cool.
0:28:08 > 0:28:11Make it sound more manly, cos my voice isn't?
0:28:11 > 0:28:13Exactly.
0:28:14 > 0:28:20DEEPER: 'Strexy - allowing women's hair to be strong AND sexy.'
0:28:20 > 0:28:21- No! - Do you not think so?
0:28:21 > 0:28:24< A little bit too much, right? Yeah.
0:28:25 > 0:28:27'5.30pm.
0:28:27 > 0:28:30'Time to check the final cuts.'
0:28:30 > 0:28:35The thing is, I'm quite worried how the advert is actually going to end up looking.
0:28:35 > 0:28:39If it's just normal, there's no way that we're going to win.
0:28:39 > 0:28:43We cut there. We don't need the bit of him squeezing the gel.
0:28:43 > 0:28:45BOTH: That's better.
0:28:45 > 0:28:48I like the repetitiveness of this.
0:28:48 > 0:28:51- ALL: Hiya! - Your voiceover was amazing!
0:28:51 > 0:28:54Brilliant! You toned down the accent!
0:28:54 > 0:28:58We're very nervous. You look incredibly nervous.
0:28:58 > 0:29:01- Give us your honest opinion. - MUSIC STARTS
0:29:01 > 0:29:05'Chameleon gel, let's YOU stand out through you being you.
0:29:07 > 0:29:10'Three guys, three styles, one gel.'
0:29:10 > 0:29:14- # Express yourself # - 'Chameleon, gel that adapts to you.
0:29:16 > 0:29:19'But doesn't change who you are.' NAVDEEP LAUGHS
0:29:19 > 0:29:21You think that's funny? That is so good!
0:29:21 > 0:29:25- I really like it. - Oh, God! I'm so happy!
0:29:25 > 0:29:27Oh, thank God!
0:29:27 > 0:29:30- Yes! - Well done!
0:29:30 > 0:29:33- That was the most intense... - I feel a group hug!
0:29:33 > 0:29:36..the most intense 30 seconds!
0:29:37 > 0:29:40Now the sub-team love it, I'm very confident.
0:29:40 > 0:29:43The video really solidifies the concept.
0:29:43 > 0:29:46It really makes the product look good and it's funny.
0:29:52 > 0:29:54Come on, Steve. It's important to use the product.
0:29:54 > 0:29:56Eugh!
0:29:56 > 0:30:01- 'The day of the pitch.' - This gel's adapting to me.
0:30:01 > 0:30:05I'm going to stick out the crowd because I'm being me, being myself!
0:30:07 > 0:30:12I'm not following no trends! That is one good product!
0:30:12 > 0:30:16That is a good product! I recommend everyone to buy Chameleon.
0:30:16 > 0:30:21Strexy! Making your hair strong...AND sexy.
0:30:23 > 0:30:27- Ash, you're loving that Strexy. - Mm. Are you nervous?- Really nervous.
0:30:27 > 0:30:30If they don't like it, Lord Sugar won't pick it.
0:30:34 > 0:30:38'Brands packaged. Commercials ready to roll.
0:30:38 > 0:30:41'Agency executives seated.
0:30:44 > 0:30:47'First up, Strexy,
0:30:47 > 0:30:49'pitched by project manager Maria.'
0:30:52 > 0:30:58Today, I'm going to introduce you to the biggest craze in women's hairspray - Strexy.
0:30:58 > 0:31:00Strong and sexy hairspray.
0:31:00 > 0:31:04The design of our bottle is in keeping with the Strexy theme.
0:31:04 > 0:31:07We feel it's strong because of the leopard print,
0:31:07 > 0:31:10and sexy because of the fun concept of the brand.
0:31:10 > 0:31:14We're not foolish. We know this is a really busy, cluttered market.
0:31:14 > 0:31:18We really do think this is a good product. Cue the ad, please.
0:31:18 > 0:31:22MUSIC: "Whip My Hair" by Willow Smith
0:31:37 > 0:31:42I always wanted hair that was strong and sexy.
0:31:42 > 0:31:44And then I found Strexy.
0:31:49 > 0:31:52Does anybody have any questions?
0:31:52 > 0:31:56Can you talk about the aggressive nature of your communication?
0:31:56 > 0:32:02- Is that not girl power, 1980s, 1990s?- That's certainly not what we're trying to achieve.
0:32:02 > 0:32:04We're not all women - scrap the men.
0:32:04 > 0:32:09This product is more about the fact that we want women to feel confident and strong in themselves.
0:32:09 > 0:32:16I think the way you're saying the 1980s... Girl power started in the 1980s, but it's flourishing now.
0:32:16 > 0:32:19We've caught it at the peak and we're going to run with it.
0:32:23 > 0:32:25Right, come on.
0:32:27 > 0:32:29'Next, Chameleon.'
0:32:29 > 0:32:32Good afternoon. LAUGHS NERVOUSLY
0:32:32 > 0:32:33My name's Navdeep.
0:32:33 > 0:32:37We're here today to pitch you our brand new gel called Chameleon,
0:32:37 > 0:32:39a gel that adapts to you.
0:32:39 > 0:32:43The bottle is green and that colour alone stands out.
0:32:43 > 0:32:47The logo also goes with many different colours.
0:32:47 > 0:32:50The bottle could be red, yellow and it could be blue.
0:32:50 > 0:32:54Um... So, yeah, I've explained about the colours and the logo.
0:32:54 > 0:32:58We do think that that is a big strength in this product.
0:32:58 > 0:33:02The name Chameleon, we chose it because it's about adaptation.
0:33:02 > 0:33:05So our gel is the chameleon in this case.
0:33:05 > 0:33:10It adapts to the person. We're going to cue the advert now.
0:33:10 > 0:33:12MUSIC: "Express Yourself"
0:33:15 > 0:33:19'Chameleon gel, lets YOU stand out, through you being you.
0:33:27 > 0:33:30'Three guys, three styles, one gel.
0:33:30 > 0:33:34- # Express yourself # - 'Chameleon, gel that adapts to you.
0:33:36 > 0:33:38'But doesn't change who you are.'
0:33:38 > 0:33:42You've shown three guys all just doing their hair.
0:33:42 > 0:33:47What was it about the commercial that you think would make it original and different?
0:33:47 > 0:33:51The little joke at the end gives a bit of a ring to the advert.
0:33:51 > 0:33:54We're being honest and that little joke really reflects that.
0:33:54 > 0:33:59I really like that you've used Express Yourself, it's very inciteful to the target market.
0:33:59 > 0:34:04What I'm concerned about is that you show expressing yourself doesn't pay off.
0:34:04 > 0:34:07He's made himself look good, but he's got toilet paper on his foot.
0:34:07 > 0:34:11I really think that the joke represents the product.
0:34:11 > 0:34:15We're not saying that girls are going to run after you.
0:34:15 > 0:34:18This gel is gonna let you be an individual,
0:34:18 > 0:34:21but we can't do anything about having toilet paper on your foot.
0:34:21 > 0:34:26Thank you for taking time to listen to our presentation. We are team Odyssey.
0:34:31 > 0:34:34'Time for the agency to split hairs with the boss.'
0:34:34 > 0:34:39If you had to judge which was the best campaign, which one would you say?
0:34:39 > 0:34:42- That's a really good question. - I know it's a good question!
0:34:42 > 0:34:45The good answer is it's a good question.
0:34:47 > 0:34:52MARIA: I hope that I proved to my teammates that I can be a good project manager.
0:34:52 > 0:34:57Most importantly, I hope I've proved it to Lord Sugar. It's do or die.
0:34:57 > 0:34:59I HAVE to win this task.
0:35:00 > 0:35:04There's been friction from team members but I have got the job done.
0:35:04 > 0:35:06Losing this task would be devastating.
0:35:06 > 0:35:11I've lost four tasks and only won one. I desperately want to win.
0:35:11 > 0:35:14You can go through to the boardroom now. >
0:35:32 > 0:35:35- Good morning. - ALL: Good morning, Lord Sugar.
0:35:37 > 0:35:43Well, an interesting task, an advertising task all about hair products,
0:35:43 > 0:35:49where I told you over £200 million a year is spent in the UK.
0:35:49 > 0:35:51Half of that is spent by Jedwood!
0:35:51 > 0:35:54I think I'll start with team Platinum.
0:35:54 > 0:35:59Maria, I made you project manager because you haven't been one before.
0:35:59 > 0:36:02- No, that's correct. - Was she a good team leader?
0:36:02 > 0:36:07Maria were quite indecisive. We did clash, but we both handled it quite maturely.
0:36:07 > 0:36:13I appreciated the clashes because I'm not one who thinks my opinion's right every time.
0:36:13 > 0:36:15- Really?- Well, I'm learning.
0:36:15 > 0:36:19- Tell me what you did.- Basically, we went for the female market.
0:36:19 > 0:36:24We came up with the concept of Strexy. That was Ashleigh's idea.
0:36:24 > 0:36:27- Strexy? - A mix of "strong" and "sexy".
0:36:27 > 0:36:31That makes me Strumpy, does it? Strong and grumpy?
0:36:31 > 0:36:35LAUGHING: But we just thought it would stand out.
0:36:35 > 0:36:39Is this supposed to be some kind of leopard print? Can I make a point?
0:36:39 > 0:36:41Is it deliberately tacky?
0:36:41 > 0:36:47I'm not a fan of the pink. Originally, we said we were aiming for strong, sexy and classy.
0:36:47 > 0:36:50But it's hairspray. It's not the most classy product!
0:36:50 > 0:36:52The point is, I don't know.
0:36:52 > 0:36:58Maybe that's the new trend amongst you youngsters that this is kind of pretty cool.
0:36:58 > 0:37:04- What I want to establish is, did you deliberately make it...? - I did make it a bit tacky.
0:37:04 > 0:37:09- Maria did, but I were really disappointed.- You've got the design.
0:37:09 > 0:37:12- Who made the television advert? - That was myself and Ashleigh.
0:37:12 > 0:37:15- What did you do? - I did the soundtrack.
0:37:15 > 0:37:18Well, we'd better take a look at this thing.
0:37:19 > 0:37:21MUSIC: "Whip My Hair" by Willow Smith
0:37:37 > 0:37:41I always wanted hair that was strong AND sexy.
0:37:42 > 0:37:44Then I found Strexy.
0:37:44 > 0:37:48'Strexy - allowing women's hair to be strong AND sexy.'
0:37:48 > 0:37:50I love the voice!
0:37:52 > 0:37:56That boxer on the right went down like Didier Drogba on ice!
0:37:57 > 0:37:59Y-yeah. Interesting.
0:37:59 > 0:38:04- All right, Odyssey. Andrew, I made you the PM.- Yes, Lord Sugar.
0:38:04 > 0:38:08- And you went for the men's gel market.- That's right.
0:38:08 > 0:38:11- How did your team gel, then?- Sorry?
0:38:11 > 0:38:14- How did your team gel? - Er... Good, good.
0:38:14 > 0:38:17- Good project manager? - There was a lot of confusion.
0:38:17 > 0:38:22- Tell me what happened, then. - We started to get a concept together, a brand.
0:38:22 > 0:38:24Lucy came up with the name Chameleon.
0:38:24 > 0:38:28- Our concept was men to stand out by being who they are...- One minute.
0:38:28 > 0:38:31- In that sentence alone, you've contradicted yourself.- Yeah.
0:38:31 > 0:38:35You want to stand out but you chose an animal that spends its life
0:38:35 > 0:38:39- hiding away and camouflaging himself.- Yeah.- I don't get it.
0:38:39 > 0:38:42It was about standing out, then we found the problem...
0:38:42 > 0:38:48- But a chameleon doesn't stand out. - We decided it would refer more to the gel than the person.
0:38:48 > 0:38:51- So you flipped it halfway?- Yeah.
0:38:51 > 0:38:53You thought, "Chameleon, that's good.
0:38:53 > 0:38:58"People like the name." Then you realised, "No, that is no good.
0:38:58 > 0:39:01"Because it means it hides itself away.
0:39:01 > 0:39:05"What we'll do now is we'll say that the gel itself adapts,
0:39:05 > 0:39:08- "in same way as a chameleon."- Yeah. It was a hard decision.
0:39:08 > 0:39:12- We were running out of time... - You looked for a line that would fit.
0:39:12 > 0:39:14- Yeah. - If you really rammed it in.
0:39:14 > 0:39:18But it has got me asking, "What are they doing this for?"
0:39:18 > 0:39:22- Like some of these other stupid adverts.- And the chameleon was great to brand.
0:39:22 > 0:39:26I'm just coming round to thinking that it might not be a bad idea.
0:39:26 > 0:39:29Shall we have a look at this advert?
0:39:30 > 0:39:32MUSIC: "Express Yourself"
0:39:35 > 0:39:39'Chameleon gel, let's YOU stand out, through you being you.
0:39:46 > 0:39:49'Three guys, three styles, one gel.'
0:39:49 > 0:39:53- # Express yourself # - 'Chameleon, gel that adapts to you.
0:39:55 > 0:39:57'But doesn't change who you are.'
0:39:58 > 0:40:01Hm. I'm taking it that the last bit,
0:40:01 > 0:40:05with the bit of toilet tissue attached to the bloke's foot,
0:40:05 > 0:40:08was a bit of subtlety that I'm supposed to understand.
0:40:08 > 0:40:13- It was a bit of a joke. - I'm getting good, ain't I, understanding these things?
0:40:13 > 0:40:16It comes to making a decision, really,
0:40:16 > 0:40:21on which of these adverts is the winner.
0:40:21 > 0:40:25Of course, I consulted with the advertising agency.
0:40:25 > 0:40:30Yeah? And I don't think we were far apart in our thinking.
0:40:32 > 0:40:36Andrew, your advert was confusing.
0:40:37 > 0:40:43You tried to be too clever and I'm afraid that we all concluded that it's backfired.
0:40:44 > 0:40:49Maria, yours does what it says on the tin, really.
0:40:49 > 0:40:53And you shoved that tin right in the face of the viewer.
0:40:53 > 0:40:56And so, for that reason, you've won.
0:41:03 > 0:41:07So, you've been thinking about style all week.
0:41:07 > 0:41:12Now you're off to meet one of Britain's coolest men in music.
0:41:12 > 0:41:15You're meeting with someone called Labrinth.
0:41:15 > 0:41:22You're going to his studio and you three are going to record one of his tracks.
0:41:23 > 0:41:26OK? So off you go. Have a good time.
0:41:26 > 0:41:28- Start warming up. - Thank you, Lord Sugar.
0:41:31 > 0:41:33MARIA LAUGHS
0:41:35 > 0:41:40Chameleon, I looked at that advert and tried to put young eyes in me,
0:41:40 > 0:41:44and I thought, "I don't want to buy that. That's not attracting me."
0:41:44 > 0:41:48And that is the big error. So, look, go off. Have a chat.
0:41:48 > 0:41:51Come back in and we'll have a further chat on this.
0:41:51 > 0:41:56And I'll decide, regretfully, that one of you will have to be leaving the process. OK?
0:41:56 > 0:41:58Thank you, Lord Sugar.
0:42:04 > 0:42:07GUITAR RIFF
0:42:13 > 0:42:16- Hello, guys. How you doing? - Hey!
0:42:16 > 0:42:18- How are you? - Nice to meet you, darling.
0:42:19 > 0:42:24I'm so happy that I won as my first time as PM.
0:42:24 > 0:42:28It would have been my third time in the boardroom, so hallelujah that didn't happen.
0:42:28 > 0:42:31THEY SING WITH LABRINTH # Let the sun shine
0:42:31 > 0:42:34# Let the sun shine, baby
0:42:34 > 0:42:38# Let it all go Let it all go, baby
0:42:38 > 0:42:43# Let the sun shine Let the sun shine, baby
0:42:44 > 0:42:48# Cos the sun shines once again. #
0:42:48 > 0:42:50Well done, guys.
0:42:54 > 0:42:57STEVEN: You wanted to go to the advert to put your take on it.
0:42:57 > 0:43:01- I did put my take on it.- It was the wrong take.- I don't think it was.
0:43:01 > 0:43:04You're not acknowledging that it wasn't good enough.
0:43:04 > 0:43:07'Andrew's responsible for the failure of this task.'
0:43:07 > 0:43:09He doesn't know how to lead
0:43:09 > 0:43:12and he's very, very bad at taking criticism.
0:43:12 > 0:43:16Where did that advert concept come from? Your two storyboards.
0:43:16 > 0:43:21- You did change our idea quite a lot. - Yeah, cos it was three men doing hair in the mirror.
0:43:21 > 0:43:24'I'm not sure who he'll bring back in the boardroom.'
0:43:24 > 0:43:27I'm definitely going to fight for my position.
0:43:27 > 0:43:30Apparently, our pitch didn't go well.
0:43:30 > 0:43:33I don't think I knew enough about the concept.
0:43:33 > 0:43:35'Nav is a one-trick pony.'
0:43:35 > 0:43:38I didn't see anything else which Nav did,
0:43:38 > 0:43:42but she's great at finding what went wrong but not trying to solve it.
0:43:52 > 0:43:54PHONE RINGS
0:43:54 > 0:43:57- Can you send the candidates in, please?- Yes, Lord Sugar.
0:43:57 > 0:44:00You can go through to the boardroom now.
0:44:12 > 0:44:17Simple principle of advertising is to keep the story simple.
0:44:17 > 0:44:20The chameleon don't make any sense to me.
0:44:20 > 0:44:24The concept was for people who want to stand out, to be different.
0:44:24 > 0:44:26Stand out by blending in?
0:44:26 > 0:44:31I think that the name Chameleon and saying that it's going to stand out
0:44:31 > 0:44:35IS a mistake, but that's what the girls brought back from market research.
0:44:35 > 0:44:38- But you agreed with it, didn't you? - Yes, I did.
0:44:38 > 0:44:40Lucy or Steven came up with it?
0:44:40 > 0:44:46- He came up with the idea of an animal.- That animal stands out, it's changing colour, it's different.
0:44:46 > 0:44:49If you wanted an animal that stands out you have a peacock.
0:44:49 > 0:44:54- Exactly.- Chameleons famously blend into the background.
0:44:54 > 0:44:57Like some candidates that have been in this boardroom.
0:44:57 > 0:45:00Navdeep, you've been blending into the background?
0:45:00 > 0:45:06When Andrew phoned back with Chameleon, I think I was the most adamant to say no.
0:45:06 > 0:45:08Andrew thought I was being negative.
0:45:08 > 0:45:13It did feel like Nav was playing out a strategy. She wasn't getting the team to win.
0:45:13 > 0:45:18She thought it was clever by disagreeing, then in the boardroom she can say, "I disagreed."
0:45:18 > 0:45:22You're thinking way too much into it. We were having a discussion.
0:45:22 > 0:45:26Apart from the pitch, Nav, what do you think you're proud of?
0:45:26 > 0:45:29I said again and again, "I want to do the advert."
0:45:29 > 0:45:35You'd have done that storyboard which was simple, bland and boring, guys doing their hair in the mirror.
0:45:35 > 0:45:39I took Lucy, who had the idea, and me so I could add my spin on it.
0:45:39 > 0:45:43Navdeep, you've got a name in these last six weeks, "Navdeep's good for pitching."
0:45:43 > 0:45:47- Is that all you're good for? - Just cos I'm good at pitching doesn't mean I'm a one-trick pony.
0:45:47 > 0:45:50You weren't THAT good this time.
0:45:50 > 0:45:55In the cafe, Nav said she didn't do a good enough pitch because she didn't understand the concept.
0:45:55 > 0:45:59I was saying, when I finished the pitch, I didn't feel completely...
0:45:59 > 0:46:04- When you finish a pitch, you know how it went...- You didn't say that. - How about you let me talk?
0:46:04 > 0:46:09- You're going to talk yourself out of it and you did say that. - I admitted to saying that.
0:46:09 > 0:46:14It wasn't the most amazing pitch and it might be because I wasn't completely confident in the idea.
0:46:14 > 0:46:19In all my years in business... I'll give you one little tip.
0:46:19 > 0:46:23You can come up with an idea that you think is the right way to go.
0:46:23 > 0:46:27You can get two or three miles or ten miles down the road.
0:46:27 > 0:46:32If it's no good, it doesn't matter if you've got ten minutes left, change the idea.
0:46:32 > 0:46:36Doesn't matter how much time you've got left, change it.
0:46:36 > 0:46:39I knew we had to come up with another name. I called the girls.
0:46:39 > 0:46:42Lucy said, "We've got a good logo and a storyboard."
0:46:42 > 0:46:44And didn't come up with much else.
0:46:44 > 0:46:49- We didn't have anything else, that's the problem. - I understand. We ran out of time.
0:46:49 > 0:46:53My call on this is, if that was too late, dead and buried and done,
0:46:53 > 0:46:57you still could have salvaged it with the advert.
0:46:57 > 0:47:01This advert, to me, looked like a government warning -
0:47:01 > 0:47:03beware of thieves stealing hair gel in dressing rooms.
0:47:03 > 0:47:07Plonk it down. Someone comes along, takes it.
0:47:07 > 0:47:12Plonk it down. Someone comes along and takes it. Plonk it down. I don't get it.
0:47:12 > 0:47:14What was all that about?
0:47:14 > 0:47:17I actually stressed on the day that I didn't want that.
0:47:17 > 0:47:23I put the idea of these guys noticing this hair gel and sneaking a bit of a blob because I...
0:47:23 > 0:47:26- Pinching someone else's hair gel? - Yeah. Being a bit cheeky.
0:47:26 > 0:47:30If it was that cheeky idea that you were thinking,
0:47:30 > 0:47:33it didn't come across in the blokes' faces.
0:47:33 > 0:47:36A fella pinching it would have a wary look.
0:47:36 > 0:47:40"I've just found some gold. Now I'm going to use it."
0:47:40 > 0:47:43It was just pick it up, plonk it on, that was the end of that.
0:47:43 > 0:47:49Definitely, the first guy had a sneaky look on his face. I'm not sure about the rest.
0:47:49 > 0:47:52Then you got the other fatal error. No girls in the advert.
0:47:52 > 0:47:57You're selling blokes' hair gel, who are all having handsome attacks.
0:47:57 > 0:48:00One of the men you make to look like a plonker.
0:48:00 > 0:48:02That was my idea.
0:48:02 > 0:48:05"Do you want to be an idiot also? Go and wear this!"
0:48:05 > 0:48:08It's not the message you want to put out.
0:48:08 > 0:48:12We all really liked the advert. It was the only time Nav said, "Well done."
0:48:12 > 0:48:17Even Steven and Nav came up to me and said, "I'm glad you didn't put the girl in."
0:48:17 > 0:48:20- Well, it was a mistake.- It was.
0:48:20 > 0:48:25So, who do you think's responsible for the failure of this task, Lucy?
0:48:25 > 0:48:28I think that the failure of this task lies with Andrew.
0:48:28 > 0:48:33If we'd had a clearer image, even after Chameleon had been done and dusted,
0:48:33 > 0:48:37the advert would have had more ring to it, it would have made it clear.
0:48:37 > 0:48:42- Steven?- I think it was down to Andrew as well. Just because of the confusion of the concept.
0:48:42 > 0:48:46- Navdeep?- I agree with the other two. The failure is down to Andrew.
0:48:46 > 0:48:49I don't think he was clear enough in the concept.
0:48:49 > 0:48:52- We were all very confused, I think. - Hm.
0:48:52 > 0:48:56Andrew, who are you bringing back into this boardroom?
0:48:56 > 0:48:59I'm going to bring back Navdeep and Steven.
0:48:59 > 0:49:01Why are you bringing me back?
0:49:01 > 0:49:05- We'll find out in a minute. - I thought it was the advert that was a bad point.
0:49:05 > 0:49:08I could not put my finger on what you did well in this task.
0:49:08 > 0:49:12- I'm sorry.- Shall we find out later? - No problem.
0:49:12 > 0:49:15Lucy, I'll see you on the next task. Off you go.
0:49:15 > 0:49:19You three step outside and we'll have a further discussion.
0:49:19 > 0:49:21Thank you, Lord Sugar.
0:49:27 > 0:49:32When Steven thought of Chameleon, I think he thought the opposite, that it stood out.
0:49:32 > 0:49:36In a funny way, he does come up with some ideas. This is the point.
0:49:37 > 0:49:41Navdeep sounds like she gave Andrew quite a hard time in this task.
0:49:41 > 0:49:46Then again, Andrew has been blamed by everybody. Was he too autocratic?
0:49:48 > 0:49:51- PHONE RINGS - Can you send them in, please?
0:50:08 > 0:50:10- So, Steven.- Yes, Lord Sugar.
0:50:10 > 0:50:13You were surprised when Andrew said he's bringing you back.
0:50:13 > 0:50:15Everything Andrew told me to do I did.
0:50:15 > 0:50:20- I did the soundtrack, which I surprised myself with. - I heard your voice.
0:50:20 > 0:50:23- Thank you. Everyone said...- Ha! - ..it was pretty good.
0:50:23 > 0:50:26- They said it fitted quite well. - Sounds like a geezer talking!
0:50:26 > 0:50:29Which is not bad, if the advert is any good.
0:50:29 > 0:50:32Everything we do, I'll always put an idea forward.
0:50:32 > 0:50:37Andrew said he can't think of anything I did amazingly well. I can say the same for him.
0:50:37 > 0:50:41- Andrew?- Looking at the bottle, I'm thinking, I championed that.
0:50:41 > 0:50:44I practically put most of that together.
0:50:44 > 0:50:47If anything, Steve moved the slogan to the top.
0:50:47 > 0:50:51- Well...- Looking at the advert, I directed that. I edited that.
0:50:51 > 0:50:53The advert was awful, and also, with the bottle...
0:50:53 > 0:50:58Shall we work on this basis, Steven? Let him say what he's got to say.
0:50:58 > 0:51:01- No problem. - You can address it afterwards.
0:51:01 > 0:51:07In the making of the bottle, he was saying, "I don't like this. I don't like that."
0:51:07 > 0:51:09But he wasn't giving any positive input.
0:51:09 > 0:51:11He wasn't saying, "How about this?"
0:51:11 > 0:51:16In that design studio, he was a bit of a yes-man, whispering from the background.
0:51:16 > 0:51:19That's some sort of tactic you're playing. I totally disagree.
0:51:19 > 0:51:23- As opposed to the tactic of blaming the PM? - The PM didn't do a good job.
0:51:23 > 0:51:27Three members of a team say the PM didn't do a good job. Something's wrong.
0:51:27 > 0:51:32Going back to your product design, if I don't like something, I'm not going to say, "That's good."
0:51:32 > 0:51:37- I'm going to say, "I don't like it." - Me as PM, I didn't hear him challenging and speaking up.
0:51:37 > 0:51:41- So, your assessment of Steven. - I didn't think he was anything special.
0:51:41 > 0:51:47- He wasn't coming up with lots of ideas.- I don't know who you are to say I'm nothing special.
0:51:47 > 0:51:50I'm not here to be YOUR special person.
0:51:50 > 0:51:53I'm here to show Lord Sugar what I can do.
0:51:53 > 0:51:55Nav, do you agree that I had no input?
0:51:55 > 0:51:59No. I worked well with Steven. We bounced our ideas well.
0:51:59 > 0:52:03I gave ideas to everything I found fault in.
0:52:03 > 0:52:07It was more just nod along with Nav and Lucy. That's what I think.
0:52:07 > 0:52:11- What's Navdeep doing here? - Navdeep claimed she didn't understand the concept.
0:52:11 > 0:52:13She claimed she's an amazing pitcher.
0:52:13 > 0:52:18She forgot the basic principle that if you're pitching, you need to be enthusiastic about the product.
0:52:18 > 0:52:22When she got in there, it was dull. Now she's claiming...
0:52:22 > 0:52:24- You said, "You did very well." - I said, "You did good."
0:52:24 > 0:52:26No, you said, "You did very well."
0:52:26 > 0:52:30I'm not going to say, "That was rubbish, Nav..."
0:52:30 > 0:52:33You thought you'd wait till the boardroom then say it?
0:52:33 > 0:52:37- I said that she did good. - You said she did very well.
0:52:37 > 0:52:41- You said, "Congratulations. That was very good." - "Congratulations. You were good."
0:52:41 > 0:52:43You were like, "You're being negative."
0:52:43 > 0:52:47We were trying to criticise it. We know that's going to happen in the pitch.
0:52:47 > 0:52:51So we were trying to make something completely waterproof.
0:52:51 > 0:52:56Don't look at it as criticism. Look at it as something we can make something from.
0:52:56 > 0:53:01- Thank you for the tip, Steven(!) - I'm not saying you didn't ask if we understood the concept.
0:53:01 > 0:53:04We said, "Yes, Andrew. We get it."
0:53:04 > 0:53:07Day two, I saw the bottle and the back contradicted our point.
0:53:07 > 0:53:10I said, "Andrew, again, I'm confused about the design."
0:53:10 > 0:53:13It says you're going to stand out for being who you are.
0:53:13 > 0:53:17Andrew, you understood it. Your teammates didn't.
0:53:17 > 0:53:21- But you didn't say that, did you? - Andrew, every single day!
0:53:21 > 0:53:27- Navdeep.- Yeah.- The observation I've had over the weeks so far,
0:53:27 > 0:53:33is that there's no question of a doubt that you, academically, seem to shine through in certain things,
0:53:33 > 0:53:38but you're kind of lacking in ideas, lacking in business nous.
0:53:38 > 0:53:44- How would you address that? - In every task, I've put myself forward and I've done stuff.
0:53:44 > 0:53:47This is the second time I've lost. I don't think that's a coincidence.
0:53:47 > 0:53:49I do think there is business in me.
0:53:49 > 0:53:54I may not have shown it before I came here, but in every task, I have done stuff.
0:53:54 > 0:53:59Hm. And Andrew, five-times loser. That's a fact.
0:53:59 > 0:54:04- Tell me, why should I leave you in this process?- I have been...
0:54:04 > 0:54:10You've got two people, I'm not going to ask who they think is responsible because they think it's you.
0:54:10 > 0:54:12I have been in the losing team five times.
0:54:12 > 0:54:16This is the second time in the bottom three, with Steven and Nav.
0:54:16 > 0:54:22I think my teammates are noticing that I put myself out there, I work hard, I can handle the pressure.
0:54:22 > 0:54:26I can create, I can sell. I've demonstrated all these skills to you.
0:54:26 > 0:54:29Yeah. But then again, so has Navdeep.
0:54:29 > 0:54:35And actually, Steven, I think you've done tremendously well in this process.
0:54:35 > 0:54:39- You've got a bit of streetwise. - Yeah. I think so.
0:54:39 > 0:54:44If you had to choose, Andrew, out of these two, which one do you think should be fired?
0:54:44 > 0:54:50I think Navdeep should be fired. She claims she's this all-rounder and from what I've seen, she's not.
0:54:50 > 0:54:55You two have already expressed your opinion about who should be fired.
0:54:55 > 0:54:57- Yes. - You're the same opinion, yeah? - Yeah.
0:54:57 > 0:55:01Well, look, this is very tough.
0:55:01 > 0:55:03Very tough indeed.
0:55:06 > 0:55:10Steven, I do like your spirit.
0:55:10 > 0:55:14- Thank you. - I like your openness and honesty.
0:55:14 > 0:55:18- Today, I'm going to let you go back to the house.- Thank you, Lord Sugar.
0:55:18 > 0:55:21- You won't regret it. - Just keep your mouth shut now, OK?
0:55:23 > 0:55:29Navdeep, my concern and my instinctive feeling is that yes, you are highly intelligent,
0:55:29 > 0:55:31but I still have these feelings
0:55:31 > 0:55:35about whether you have got this business nous about you.
0:55:37 > 0:55:41But having said that, Andrew, you know, five-times loser.
0:55:41 > 0:55:47Five-times loser. If I had to put this information into a computer
0:55:47 > 0:55:49and it was done on statistics, not gut-feeling,
0:55:49 > 0:55:52- you know what the answer would be. - Yes, Lord Sugar.
0:55:52 > 0:55:57Although I'm not a computer, I have to say it's very difficult for me
0:55:57 > 0:56:00not to actually act upon that.
0:56:00 > 0:56:04And so, you know, it is...
0:56:04 > 0:56:06it's regretful...
0:56:06 > 0:56:08SIGHS
0:56:08 > 0:56:13It is with sincere regret that I'm going to say that
0:56:13 > 0:56:15Navdeep...
0:56:18 > 0:56:20..you're fired.
0:56:20 > 0:56:23- I wish you the best of luck. - Thank you very much, Lord Sugar.
0:56:27 > 0:56:33We've got two weeks to go now. We're into the running for this £25,000.
0:56:33 > 0:56:37- Go back to the house, the pair of you. - BOTH: Thank you, Lord Sugar.
0:56:42 > 0:56:44Three great kids, really.
0:56:44 > 0:56:47Navdeep, I feel like I've released her.
0:56:47 > 0:56:52I see her as a great advocate. I think she should pursue the law.
0:56:52 > 0:56:55Reminds me of my old headmaster when I was in school.
0:56:55 > 0:56:59I was telling him that I was going to be this scientist.
0:56:59 > 0:57:03He kept nodding his head, saying, "Nah. Not you." He knew what he was talking about.
0:57:03 > 0:57:05I'm feeling like him.
0:57:12 > 0:57:16To get six weeks into it shows that I've done something amazing.
0:57:16 > 0:57:19I'm really proud of myself. I thought I was an amateur.
0:57:19 > 0:57:25I've managed to beat a lot of other people, so I do think the future's going to be incredibly good for me.
0:57:27 > 0:57:30MARIA: I'm going to be gutted if Nav goes. I love Nav.
0:57:30 > 0:57:33LUCY: I'm going to be gutted if any of them go.
0:57:33 > 0:57:36There's not one of them I want to see go.
0:57:36 > 0:57:38ALL GASP
0:57:38 > 0:57:40Come here, Steven!
0:57:42 > 0:57:45He said to me that I was going home, so it was Andrew and Nav.
0:57:45 > 0:57:49Right before that, he said, "Andrew, regretfully...
0:57:49 > 0:57:52- "you've lost five tasks." - LAUGHTER
0:57:52 > 0:57:56- Have you lost five tasks? - Yeah. Fifth task now.- Oh, dear!
0:57:57 > 0:58:00'Now, six candidates remain
0:58:00 > 0:58:04'in the fight to become Lord Sugar's Young Apprentice.
0:58:06 > 0:58:08'Next time...'
0:58:08 > 0:58:12Your task is all about selling at a festival.
0:58:12 > 0:58:14I'm expecting loads of hippies.
0:58:14 > 0:58:16'But there's no peace...'
0:58:16 > 0:58:21Why would you queue for a smelly Portaloo when you can have this?
0:58:21 > 0:58:23- Anyone? - '..or love.'
0:58:23 > 0:58:25She's being a bull in a china shop.
0:58:25 > 0:58:27Ow!
0:58:29 > 0:58:32'Then, two face the music.'
0:58:32 > 0:58:35So it is, with regret, you're fired.
0:58:35 > 0:58:36You're fired.
0:58:39 > 0:58:42Subtitles by Red Bee Media Ltd
0:58:42 > 0:58:45E-mail subtitling@bbc.co.uk