0:00:05 > 0:00:08It's an opportunity like no other.
0:00:08 > 0:00:11I don't like teachers' pets and I don't like school bullies.
0:00:11 > 0:00:15What I like is young people that have the potential to succeed in business.
0:00:15 > 0:00:20From all over the country, Britain's youngest aspiring entrepreneurs
0:00:20 > 0:00:21have come to London.
0:00:21 > 0:00:23Ow! Hold the door!
0:00:23 > 0:00:27- Aged 16 and 17... - It was bad management.
0:00:27 > 0:00:30..all have a burning passion for business.
0:00:30 > 0:00:32- Next!- Hi, Niamh!
0:00:32 > 0:00:34THEY LAUGH
0:00:34 > 0:00:37They'll battle it out for a prize worth £25,000...
0:00:39 > 0:00:42..the ultimate kick-start to a career in business.
0:00:42 > 0:00:45Where was the business sense here? It's been done before.
0:00:45 > 0:00:48But to succeed, they'll have to impress the boss.
0:00:48 > 0:00:52You tried to be too clever, and I'm afraid that it's backfired.
0:00:54 > 0:00:58In charge of a vast business empire, Lord Sugar started his career
0:00:58 > 0:01:00while still at school.
0:01:00 > 0:01:03Now he's on the hunt for his next Young Apprentice.
0:01:04 > 0:01:09That's not a loss, is it? It's a complete and utter annihilation.
0:01:09 > 0:01:12- It was my decision to make. - No, it wasn't.- Yes, it was.
0:01:12 > 0:01:14I hope you enjoy it when we lose.
0:01:14 > 0:01:16To win, they have to work as a team...
0:01:16 > 0:01:19We've had some ideas we want to tell you about.
0:01:19 > 0:01:22- It's done now. We've just finished it.- Well, that's annoying.
0:01:22 > 0:01:26- ..but shine as individuals... - Oh, my God.
0:01:26 > 0:01:30..because, in the end, there can only be one Young Apprentice.
0:01:30 > 0:01:31You're fired.
0:01:31 > 0:01:32You're fired.
0:01:32 > 0:01:34With regret, you're fired.
0:01:43 > 0:01:46Previously on Young Apprentice...
0:01:46 > 0:01:50Your task is all about selling at a festival.
0:01:50 > 0:01:52Ah.
0:01:52 > 0:01:56Aiming for lavatories and laundry, a very vocal Lucy.
0:01:56 > 0:01:59I think the thing with the washing machine is that it fits in well with the toilet.
0:01:59 > 0:02:01It does increase the comfortability of camping.
0:02:01 > 0:02:05Orchestrating the other group, Patrick played to the oldies.
0:02:06 > 0:02:10It didn't matter what this market research said cos you'd already booked 'em.
0:02:10 > 0:02:12Ashleigh got the blues.
0:02:12 > 0:02:15- You've gone and done it anyway. - She causes a drama.
0:02:15 > 0:02:17At the festival...
0:02:17 > 0:02:21Why would you queue up for a smelly Portaloo when you can have this?
0:02:21 > 0:02:24- ..Girls Aloud...- She's basically just being a bull in a china shop.
0:02:24 > 0:02:27..Super Furry Animals...
0:02:27 > 0:02:30- Onesies.- Get your onesies! You'll look great in a onesie.
0:02:30 > 0:02:31..and Dire Straits.
0:02:31 > 0:02:36- It's a glorified salad spinner. - I couldn't pay people to take them off me.
0:02:36 > 0:02:39In the boardroom, Patrick's team hit gold.
0:02:39 > 0:02:42Congratulations. You three are in the final.
0:02:44 > 0:02:47Once on the rocks, Lucy got on a roll.
0:02:47 > 0:02:51I have so much to show you. I have real passion for business.
0:02:51 > 0:02:54I always have been a very hard worker.
0:02:54 > 0:02:56Out-performing Steven...
0:02:56 > 0:02:57You're fired.
0:02:57 > 0:03:00- ..and Andrew.- You're fired.
0:03:03 > 0:03:08Now just four remain in the battle to become Lord Sugar's Young Apprentice.
0:03:16 > 0:03:186.45am.
0:03:18 > 0:03:20PHONE RINGS
0:03:20 > 0:03:21Good morning.
0:03:22 > 0:03:27'Good morning. Lord Sugar would like you to meet him at White Hart Lane football stadium
0:03:27 > 0:03:29'in 30 minutes.'
0:03:29 > 0:03:35Guys, White Hart Lane football station in 30 minutes.
0:03:35 > 0:03:39What was it? White Hart...? White Hart?
0:03:39 > 0:03:40No idea.
0:03:40 > 0:03:43'Lord Sugar's investment would change my life so much.'
0:03:43 > 0:03:45At the end of the day it's not just the money.
0:03:45 > 0:03:48It's to have his backing and have his insight on business.
0:03:50 > 0:03:52'I definitely deserve this investment off Lord Sugar.'
0:03:52 > 0:03:55It would really change my life and it would enable me
0:03:55 > 0:03:59to become one of the best fashion designers in this country.
0:04:10 > 0:04:13I hate to break it to you, but I think I might win.
0:04:13 > 0:04:15Like, I'm sorry, but...
0:04:15 > 0:04:18That's fine, Maria. That's fine. I'll let you think that!
0:04:21 > 0:04:24'I've got the best reputation out of the four.'
0:04:24 > 0:04:25I've only ever been on the losing team twice.
0:04:25 > 0:04:27I've only been in the bottom three once
0:04:27 > 0:04:29That's only because I were project manager.
0:04:29 > 0:04:32And I think Lord Sugar respects that.
0:04:35 > 0:04:37'I think my biggest competition is probably Ashleigh.
0:04:37 > 0:04:40'She's very loud and she's very confident.'
0:04:40 > 0:04:43It's not about who's loudest, who can shout loudest.
0:04:43 > 0:04:46I definitely think I should be here and I definitely think I should win.
0:04:54 > 0:04:56White Hart Lane.
0:05:00 > 0:05:04Home of legendary London football club, Tottenham Hotspur.
0:05:08 > 0:05:12On match days, 36,000 fans pack the stands.
0:05:14 > 0:05:19Today, two teams face one life-long supporter -
0:05:19 > 0:05:22former Spurs chairman...
0:05:23 > 0:05:24..Lord Sugar.
0:05:32 > 0:05:35- Well, good morning. - ALL: Good morning, Lord Sugar.
0:05:35 > 0:05:39Very well done for getting into the final.
0:05:39 > 0:05:42You've come a very, very long way from when we started,
0:05:42 > 0:05:46and one of you is going to end up with my £25,000 investment.
0:05:48 > 0:05:50Now, looks a bit unfair at the moment
0:05:50 > 0:05:53with Lucy standing over there on her own.
0:05:53 > 0:05:56So, Ashleigh, join Lucy.
0:05:59 > 0:06:04So in the year where Britain took to the world stage in sports,
0:06:04 > 0:06:09your task is to come up with a brand-new range of sportswear
0:06:09 > 0:06:10that's going to go global.
0:06:10 > 0:06:14First, you're going to have to design your brand,
0:06:14 > 0:06:17and then you're going to have to come up with a logo
0:06:17 > 0:06:24or a strapline of some kind to say what your sports range stands for.
0:06:24 > 0:06:27And finally, you're going to put on a showcase event
0:06:27 > 0:06:33to launch your new brand in front of an audience of experts, including me.
0:06:35 > 0:06:36Now, it's a difficult task,
0:06:36 > 0:06:39so I've brought some old friends back for you.
0:06:52 > 0:06:56Now, the good news is, all this is taking place in Manchester,
0:06:56 > 0:07:02a fantastic city, known for its textile industry and its sports heritage.
0:07:02 > 0:07:06So, this is the final run-in for my £25,000 investment.
0:07:08 > 0:07:11And I'll be seeing you in a couple of days' time in the boardroom.
0:07:11 > 0:07:15- So, good luck and off you go. - ALL: Thank you, Lord Sugar.
0:07:21 > 0:07:23From professional kit...
0:07:23 > 0:07:26to urban street fashion,
0:07:26 > 0:07:31the £4 billion UK sportswear market is big business.
0:07:34 > 0:07:38Each team has three days to come up with a new sportswear brand
0:07:38 > 0:07:42and apply it to plain garments supplied by Lord Sugar.
0:07:46 > 0:07:50By launching their printed sportswear to a panel of industry experts,
0:07:50 > 0:07:54the teams must prove their brand could go global.
0:08:01 > 0:08:03The two finalists in each team
0:08:03 > 0:08:06must work together as joint project managers.
0:08:06 > 0:08:10This should be an interesting task, I feel.
0:08:10 > 0:08:14- This should be a winning task. - This HAS to be a winning task.
0:08:14 > 0:08:20But only one candidate can win Lord Sugar's £25,000 investment.
0:08:24 > 0:08:30First job for both teams - decide on a sportswear market to target.
0:08:30 > 0:08:33Firstly, I'm sort of attracted to the winter sports.
0:08:33 > 0:08:37There's whole continents that you can't do winter sports in.
0:08:37 > 0:08:40- That's true.- I quite like wellbeing. - I don't like wellbeing.
0:08:40 > 0:08:43- Streetwear has been done a lot. - I really don't like streetwear.
0:08:43 > 0:08:45I think it's done, it's boring.
0:08:47 > 0:08:49I think the things we all wear
0:08:49 > 0:08:51and have most interest in is probably streetwear.
0:08:51 > 0:08:53I think we'd be daft if we didn't go for that.
0:08:53 > 0:08:57- Are you happy with streetwear? - It's right. You've made the right decision.
0:08:57 > 0:08:58Awesome.
0:09:00 > 0:09:02Guys, I want to go with cycling. That's my gut instinct.
0:09:02 > 0:09:06Because of the Tour de France and the Olympics you can encourage people to get more...
0:09:06 > 0:09:09We could bring in the whole eco-friendliness of cycling.
0:09:09 > 0:09:13- We'll make a young cycling brand. - Like a trendy cycling brand.
0:09:13 > 0:09:16That makes people want to cycle rather than take cars.
0:09:16 > 0:09:19I'm going to choose cycling. Patrick, are you happy with this?
0:09:19 > 0:09:21We have to be. We can't beat around the bush.
0:09:24 > 0:09:28We're in the final and Patrick and Maria have been teamed up together.
0:09:28 > 0:09:30Who's in charge? They both are.
0:09:30 > 0:09:32Who's really in charge?
0:09:32 > 0:09:34Maria.
0:09:41 > 0:09:43Manchester.
0:09:43 > 0:09:47Built on wealth from the textile trade...
0:09:47 > 0:09:51and home to the most valuable sports club in the world.
0:09:55 > 0:09:572pm.
0:09:57 > 0:09:58Both teams split up.
0:09:58 > 0:10:01One half to research retailers...
0:10:03 > 0:10:05..the rest to meet a focus group.
0:10:07 > 0:10:11En route, Patrick and Maria's team brainstorm brand ideas.
0:10:15 > 0:10:19- Hi. - Have you got any ideas for names?
0:10:19 > 0:10:24I'd like Rusty Chain, Puncture, um...
0:10:24 > 0:10:27- I like Puncture. I think it's got a ring to it.- Are you serious?
0:10:27 > 0:10:29If you have a puncture on your bike you can't go anywhere.
0:10:30 > 0:10:35I had the same idea on Cyc, like C. Y. C.
0:10:35 > 0:10:37So, like, short for "cycle".
0:10:37 > 0:10:39It's not bad, that. It's not bad.
0:10:39 > 0:10:42It's simple and it's something that can catch on easily.
0:10:42 > 0:10:44What would be the tag line with it?
0:10:44 > 0:10:46Cyc, um...
0:10:47 > 0:10:49"Just do it." Oh, no, sorry!
0:10:49 > 0:10:51LAUGHTER
0:10:53 > 0:10:56Come on, be serious now. We've got to get this done. We need a tag line.
0:10:56 > 0:10:59I like "Lead the way". It's like new fashion statement.
0:10:59 > 0:11:04Nav suggested - this is really good - "Cyc, lead the way".
0:11:04 > 0:11:07- That's quite good.- It's quite different, though.- I like that.
0:11:12 > 0:11:17Evolve, Manchester - training-centre for urban street sport.
0:11:33 > 0:11:39Having chosen streetwear, it's time for Ashleigh to find out what her market wants.
0:11:39 > 0:11:42It doesn't matter about the clothing or the shoes or whatever.
0:11:42 > 0:11:45From a brand perspective, what do you want them to have?
0:11:45 > 0:11:48- So, like, the issue... - Ethics.- Yeah, ethics.
0:11:48 > 0:11:52Substance over style. It's not about style over substance.
0:11:52 > 0:11:55- Supporting people who do. - I really like that.
0:11:55 > 0:11:58And the fact that there is actually thought going into it
0:11:58 > 0:12:00rather than just, "This is my brand, buy it."
0:12:02 > 0:12:05'I've been working in the sports industry for over 20 years'
0:12:05 > 0:12:07and if Ashleigh listens to this focus group
0:12:07 > 0:12:10and grasps the inspiration, the motivation,
0:12:10 > 0:12:12the credibility, the ethics,
0:12:12 > 0:12:15she could build a sports-brand image that could go global.
0:12:15 > 0:12:18If she doesn't listen, she hasn't got a hope in hell.
0:12:20 > 0:12:24Led by Lucy, the other half of the streetwear team take in the shops.
0:12:26 > 0:12:30- Show me your swagger.- This is it. This is what you get.
0:12:30 > 0:12:33- That's not a swagger. - I'm going to put... I'm going...
0:12:33 > 0:12:37- It's like they've got a limp, like they've hurt themselves. - Put your swag on. Come on, do it.
0:12:37 > 0:12:39This is my swagger.
0:12:39 > 0:12:40Beautiful.
0:12:43 > 0:12:46- Hi, Ash.- 'Hi.'- Hiya.
0:12:46 > 0:12:49If I explain to you the feedback that I got from the focus group...
0:12:49 > 0:12:53So, basically, they said they wanted something that had ethos and a meaning behind it,
0:12:53 > 0:12:57- rather than it being just a name. - Right, OK.
0:12:57 > 0:13:01What about the tag line, "Strive Emerge Achieve"?
0:13:01 > 0:13:02Just them three words.
0:13:02 > 0:13:04To me it sounds more like a charity tag line.
0:13:04 > 0:13:09I get that we're helping and supporting, but it's not cool. I don't think it's very cool.
0:13:09 > 0:13:12- But they've said...- They're not looking to be cool.- They've said they don't care about...
0:13:12 > 0:13:16They don't want this brand that's trying to like just sell 'em crap.
0:13:16 > 0:13:17Just hang on. Give me a sec.
0:13:17 > 0:13:21I'm just trying to think if I can think of anything else.
0:13:25 > 0:13:28Lucy definitely should stand up a little bit more over Ash.
0:13:28 > 0:13:30If Ash has got an opinion and Lucy has got an opinion,
0:13:30 > 0:13:32it's Ash's opinion that's going to win.
0:13:36 > 0:13:40Oh, my God. It says, "Keep pedalling." I love it.
0:13:40 > 0:13:42Searching out the market for cycling-wear,
0:13:42 > 0:13:45Steven and Navdeep, led by Maria.
0:13:47 > 0:13:52- That's quite stereotypical.- That's just a chain link on a bicycle.
0:13:52 > 0:13:55And a chance to try their ideas on the shopkeeper.
0:13:56 > 0:14:01I think sometimes when people think of cycling they think of, like, 30-40-year-olds
0:14:01 > 0:14:02who are, like, midlife crisis sort of thing.
0:14:02 > 0:14:05- But I think...- More like work...
0:14:05 > 0:14:07More workers and stuff like that.
0:14:07 > 0:14:10You know any that are specifically made for people a bit younger?
0:14:10 > 0:14:15- So quite trendy cool-wear? - Not off the top of my head.
0:14:15 > 0:14:17- I suppose that's good.- That's good.
0:14:17 > 0:14:20- Because it means it's something unique that we're doing.- Yes.
0:14:21 > 0:14:23- That went well.- It was good.
0:14:23 > 0:14:26I really do feel like taking the risk by
0:14:26 > 0:14:28going for maybe a slightly more urban market,
0:14:28 > 0:14:29trying to rebrand cycling.
0:14:29 > 0:14:34It's going to grab the attention of the, like, industry experts
0:14:34 > 0:14:36and Lord Sugar much more than playing it safe.
0:14:36 > 0:14:39I mean, we're at the final stages of the process now.
0:14:39 > 0:14:41If you don't take risks, you're just foolish.
0:14:48 > 0:14:50Still in need of a brand name, Ashleigh calls Lucy.
0:14:50 > 0:14:55- Hiya. - We need to think of something quick.
0:14:55 > 0:14:58I think we should do something a little bit cool, like Crash.
0:14:58 > 0:15:01Something that's a little bit less serious.
0:15:01 > 0:15:07I think me and you are on different pages, because I'm trying to go with what the market research told me.
0:15:07 > 0:15:10They don't want any crap name that don't mean anything.
0:15:10 > 0:15:12I'm not trying to come up with crap names,
0:15:12 > 0:15:15I'm literally just trying to come up with names.
0:15:15 > 0:15:20- What about the name Release? - I quite like Release.
0:15:20 > 0:15:22It's like releasing your anger and frustration,
0:15:22 > 0:15:25and you're just showing yourself, and your self-confidence.
0:15:25 > 0:15:27Yeah...
0:15:27 > 0:15:29I think Release sounds more like a brand.
0:15:29 > 0:15:31OK. All right, then.
0:15:31 > 0:15:33- 'Bye!'- OK, bye.
0:15:35 > 0:15:38- It's a good name.- Yeah.
0:15:38 > 0:15:41- You guys don't sound convinced. - Neither do you.
0:15:43 > 0:15:47I do feel like I'm taking a much more grown-up approach than Lucy is to this task.
0:15:47 > 0:15:50I listened to the market research, because that's what people want.
0:15:50 > 0:15:54So I fed that back to Lucy and it went straight over her head, I think.
0:16:00 > 0:16:045.00pm. Names are finally fixed.
0:16:04 > 0:16:08Streetwear brand Release, and cycling range Cyc.
0:16:09 > 0:16:14Next stage, a briefing for both teams at branding agency Creative Spark,
0:16:14 > 0:16:17specialists in viral marketing.
0:16:17 > 0:16:20So this is like your kind of traditional flash mob.
0:16:20 > 0:16:23Kind of placed actors in an environment,
0:16:23 > 0:16:26and it's kind of got that shock factor.
0:16:26 > 0:16:28Spreading to millions in minutes,
0:16:28 > 0:16:32an online viral campaign is the fastest way to get a brand noticed.
0:16:35 > 0:16:39Clever, funny, stirs emotion, stirs reaction,
0:16:39 > 0:16:41people pass it on, they pass to their friends et cetera,
0:16:41 > 0:16:46and then "Life's for Sharing". So always comes back to the brand,
0:16:46 > 0:16:49and I think that's what you've got to remember. Bring it back to that brand.
0:16:49 > 0:16:52- OK.- Thank you very much. - No problem at all.
0:16:53 > 0:16:57With access to a database of dancers, singers and actors,
0:16:57 > 0:17:02both teams must plan viral campaigns with the potential to go global.
0:17:02 > 0:17:04We've got five street dancers...
0:17:04 > 0:17:07Release is letting your dancers go.
0:17:07 > 0:17:12Say if you were in the middle and five people were to just randomly, "Mama do the hump..."
0:17:12 > 0:17:14You'd be like, what?! What is happening to me?!
0:17:15 > 0:17:20Just because it would be so socially awkward, you'd have to get involved.
0:17:24 > 0:17:25MARIA: 'Hi, guys.'
0:17:25 > 0:17:29I was thinking something like, we need a lot of people to make an impact.
0:17:29 > 0:17:31And one of the options is going with
0:17:31 > 0:17:34a 50-person choir that sings a cappella.
0:17:34 > 0:17:39- Unless they can sing, "I like to ride my bicycle, I like to ride my bike..."- Steve!
0:17:39 > 0:17:42That would be good!
0:17:42 > 0:17:45We're looking for young people, we're not looking for...
0:17:45 > 0:17:4850 people in a choir, we could have some grannies.
0:17:48 > 0:17:51- Maria... - SHE CARRIES ON TALKING
0:17:51 > 0:17:54We want to rebrand cycling, and make it cool.
0:17:54 > 0:17:58So why are we going to have 50 people who, half of them could be over 40?
0:17:58 > 0:18:02How do you know that they're over 40? They're all different ages.
0:18:02 > 0:18:05Right, I'm sick of arguing, but I've made my point very clear.
0:18:05 > 0:18:09We're here now, so we're going to have to call you when we get out.
0:18:09 > 0:18:10Right, bye.
0:18:12 > 0:18:14She's so aggressive.
0:18:14 > 0:18:17Everything that comes out of her mouth is just like... Aaargh!
0:18:17 > 0:18:19He does not understand our brand.
0:18:19 > 0:18:23He does not understand what we're trying to do.
0:18:23 > 0:18:26- He's going to put a choir in a viral video.- I don't think he will.
0:18:28 > 0:18:31I've decided that I want to book the choir.
0:18:31 > 0:18:34Regardless of what Maria said, you need to make people think.
0:18:34 > 0:18:38People need to look at it and think, and be interested enough to go
0:18:38 > 0:18:40and research whatever they see.
0:18:41 > 0:18:45Me and Maria are in the same team, but we're also competition.
0:18:45 > 0:18:49This is the final, and I need to show Lord Sugar that I've got a voice too.
0:18:51 > 0:18:566.30pm. For today, work must stop.
0:18:57 > 0:19:00But with both teams at loggerheads over how to get
0:19:00 > 0:19:04their brands noticed, tomorrow will have to bring harmony.
0:19:10 > 0:19:118.00am.
0:19:29 > 0:19:33- Did you book the choir?- Yes.- Right.
0:19:33 > 0:19:36Did you even find out anything about the choir, what age is the choir?
0:19:36 > 0:19:40- Are they relevant to our target... - They're all different ages. - So we're going to have a 60-year-old
0:19:40 > 0:19:43when we're trying to rebrand cycling, and make it cool for young people?
0:19:43 > 0:19:44Flip me!
0:19:44 > 0:19:47That is so bloody sly!
0:19:47 > 0:19:50Flip me, Patrick, the least you could have done was consult me.
0:19:50 > 0:19:53But you're not the PM, so why do we need to?
0:19:53 > 0:19:56You're not either, so why did you feel like you could make a decision?
0:19:56 > 0:19:59- Because it was my decision to make. - No, it was our decision!
0:19:59 > 0:20:01- No, it was my decision.- It was not your decision, Patrick.
0:20:01 > 0:20:04- That was where I went yesterday. - I hope you enjoy it when we lose.
0:20:04 > 0:20:07Let's just move on, because you're both getting angry at each other.
0:20:07 > 0:20:10Well, it would have been nice to be consulted.
0:20:10 > 0:20:12- Yeah, but... - I'm forgetting about it now.
0:20:14 > 0:20:15What's next?
0:20:18 > 0:20:23First job for both teams, design a logo to symbolise their brand.
0:20:33 > 0:20:37Giving graphic impact to her Release streetwear, Lucy.
0:20:37 > 0:20:41I think maybe Ash was thinking more like curvy graffiti, but I think that's much more cooler.
0:20:41 > 0:20:45Would it be worth seeing it sprayed, so it looks like...
0:20:45 > 0:20:47Cos then it matches what Ash suggested.
0:20:47 > 0:20:51- I actually think this kind of feels better.- OK. Nice one.
0:20:52 > 0:20:54I'm definitely in control at the moment, this is my area
0:20:54 > 0:20:59and this is my job, so my opinion at the moment is the one that counts.
0:21:00 > 0:21:04This is my idea, that the R would be part of the Release and it would be
0:21:04 > 0:21:09the same font, so you can incorporate the logo into the actual brand name.
0:21:09 > 0:21:12So how the brand's recognisable would be the R?
0:21:12 > 0:21:15Yeah. Can we just try this and see what it looks like?
0:21:15 > 0:21:17- DESIGNER:- You need something quite bold.
0:21:17 > 0:21:19Lucy's started to make great strides in this task.
0:21:19 > 0:21:21The logo is hers to control.
0:21:21 > 0:21:23She's thinking about it intelligently,
0:21:23 > 0:21:25she's got global at the front of her mind,
0:21:25 > 0:21:28and actually I think it's really coming together for her.
0:21:31 > 0:21:32"Achieve" is spelt... Yeah.
0:21:32 > 0:21:36- I before E.- Except after C!
0:21:36 > 0:21:39OK, I like it like that. It's simple and it's universal.
0:21:39 > 0:21:44- You've got Release, Strive, Emerge, Achieve.- Sorted. Well done.- Cool.
0:21:51 > 0:21:53I think you've done a really good job of this.
0:21:53 > 0:21:55- You should feel really proud of yourself.- Thank you.- I agree.
0:21:55 > 0:21:59I really like the logo. Team Lucy!
0:21:59 > 0:22:00Team Lucy.
0:22:02 > 0:22:03It has a ring to it, doesn't it?
0:22:08 > 0:22:12Putting her stamp on the symbol for Cyc, Maria.
0:22:12 > 0:22:14Do you have more of an emerald green?
0:22:16 > 0:22:22- I think they look well together.- I think it looks like a fruit squash.
0:22:22 > 0:22:25The purple's young and it's modern, the green goes with the eco-ness.
0:22:25 > 0:22:28It's symbolic, it makes our target market always remember
0:22:28 > 0:22:30that they are leading, and doing something new.
0:22:30 > 0:22:32I like it.
0:22:34 > 0:22:37Logos sorted, it's off to the printers.
0:22:38 > 0:22:39Let's get crack-a-lackin'.
0:22:39 > 0:22:43- You did not just say "crack-a-lackin'"?- I did. - Oh, my goodness.
0:22:49 > 0:22:51- Oh, those leggings.- Oh, my word!
0:22:51 > 0:22:55Both teams get a range of unbranded clothing,
0:22:55 > 0:22:57aimed at their target markets.
0:22:57 > 0:23:00- Model a pair for us, Steven. - Go on, then, Nav.
0:23:01 > 0:23:03Oh, are you serious?
0:23:03 > 0:23:07The job - print logos onto the plain garments,
0:23:07 > 0:23:10and transform them into global brands.
0:23:10 > 0:23:11Good...
0:23:11 > 0:23:12MARIA LAUGHS
0:23:15 > 0:23:19These are actually quite comfortable!
0:23:19 > 0:23:24- Your legs are so skinny. - No, they're not, all right?
0:23:24 > 0:23:27- It's muscle.- Are they very flexible?
0:23:27 > 0:23:29Yes, they're flexible. Look at that!
0:23:32 > 0:23:36- When you're cycling, where are you going to see the logo?- On the ankle.
0:23:36 > 0:23:40- Oh, so when you're pedalling?- Yeah.
0:23:40 > 0:23:42I like that on both sides.
0:23:42 > 0:23:44What are you doing with that pin?!
0:23:49 > 0:23:53The centre of Manchester. Piccadilly Gardens.
0:23:53 > 0:23:57Location for viral movie, Release.
0:23:57 > 0:24:00Directing the urban action, Ashleigh.
0:24:00 > 0:24:03Can we come a little bit out and a little bit to the right?
0:24:03 > 0:24:05Yeah.
0:24:05 > 0:24:08So I'm your gaffer today.
0:24:08 > 0:24:10- Are you all large?- Yeah.
0:24:10 > 0:24:13Booked and ready to roll, a crew of street dancers.
0:24:15 > 0:24:17There we are.
0:24:17 > 0:24:20So what I want you to do is as soon as Sean gives you your cue,
0:24:20 > 0:24:22you go up to the person that he points at
0:24:22 > 0:24:25and start dancing around them, all six of you, so really block her in.
0:24:25 > 0:24:27You've got to make sure they've got enough space to breathe,
0:24:27 > 0:24:31we don't want any of you getting punched in the face.
0:24:31 > 0:24:36Ash's idea is to release her dancers onto the unsuspecting public,
0:24:36 > 0:24:38and get them involved in dancing.
0:24:38 > 0:24:42We'll have to wait and see whether the public really want to get involved.
0:24:45 > 0:24:48So we need to turn over as Sean walks in.
0:24:53 > 0:24:55MUSIC STARTS: "Mama Do The Hump" by Rizzle Kicks
0:24:59 > 0:25:03Oh, no, she's done a runner. She's done a runner. She's doing a runner!
0:25:06 > 0:25:09Not good enough. Awww!
0:25:09 > 0:25:12Sean, be ready straight away. Get back over there.
0:25:12 > 0:25:14GRANDIOSE RELIGIOUS MUSIC
0:25:18 > 0:25:19The Trafford Centre.
0:25:21 > 0:25:23With more than 30 million visitors a year,
0:25:23 > 0:25:26Manchester's cathedral to consumerism.
0:25:33 > 0:25:35In charge, Patrick.
0:25:35 > 0:25:39Here to rebrand cycle wear as urban, cool and young.
0:25:42 > 0:25:44LOUD HAILER WAILS
0:25:46 > 0:25:49What we're going to get you to do is come out in small groups and just
0:25:49 > 0:25:52look like you're shopping, and then a group of you will start singing.
0:25:52 > 0:25:54And then another group and another group
0:25:54 > 0:25:58and then we're going to get you to form a C, Y and a C shape
0:25:58 > 0:26:02at the end, so you can all finish in the shape of our brand.
0:26:02 > 0:26:04Just make sure you're really happy, smiley,
0:26:04 > 0:26:06looking really enthused by it.
0:26:06 > 0:26:08And just be really excited by it, cos it's a great choir
0:26:08 > 0:26:12and you're doing a really great thing today. Thank you!
0:26:15 > 0:26:20You three go out now, and make it look really natural like you're just shopping.
0:26:21 > 0:26:25Lots of energy. Last few minutes now.
0:26:28 > 0:26:31So David, just film initial reaction.
0:26:31 > 0:26:35You need to be more over this way and up at the top, zoom in at the people at the top.
0:26:35 > 0:26:38We're going to start it off now, so if you stand here for me.
0:26:38 > 0:26:44Now please, we need to start right now. Right now!
0:26:44 > 0:26:47THEY SING "Bad Romance" by Lady Gaga
0:26:47 > 0:26:50# Ma ma ma ma
0:26:50 > 0:26:52# Oh oh oh oh oh
0:26:52 > 0:26:54# Oh oh oh oh oh oh
0:26:54 > 0:26:57# Show me what I got
0:26:57 > 0:27:00# I want your love
0:27:00 > 0:27:02# Love, love, love I want your love... #
0:27:02 > 0:27:05Do a big sweep across everyone at the top...
0:27:19 > 0:27:21WHOOPING
0:27:23 > 0:27:24Cyc!
0:27:24 > 0:27:28Bebo, Facebook, Twitter. Social media - Cyc!
0:27:31 > 0:27:34I think it went amazingly well. Everybody stopped and looked.
0:27:34 > 0:27:36We got a lot of attention.
0:27:36 > 0:27:38Everybody's drawn to us, and it proved
0:27:38 > 0:27:41that Maria's thing about the choir being old is not right.
0:27:43 > 0:27:46I'm really proud of every single one of you, because it was amazing.
0:27:46 > 0:27:48Thank you very much!
0:27:58 > 0:27:59Back at Piccadilly Gardens,
0:27:59 > 0:28:02still trying to get her movie to work, Ashleigh.
0:28:02 > 0:28:05I want you all to spread out a little bit more,
0:28:05 > 0:28:07just to get the better effects.
0:28:07 > 0:28:10If you'd all just spread out, so no-one's next to each other.
0:28:10 > 0:28:12If you could run up to the lens with your tagline,
0:28:12 > 0:28:14that would be really cool.
0:28:16 > 0:28:19Are we set with the cameras? Are all the cameras set?
0:28:19 > 0:28:23we're just getting this one.
0:28:23 > 0:28:25MUSIC STARTS: "Mama Do The Hump" by Rizzle Kicks
0:28:41 > 0:28:44That's going well. That's ace.
0:28:49 > 0:28:52This marketing stunt best work. We're having so much fun.
0:28:52 > 0:28:56We've been wet, got in rain, got covered in bird poo.
0:28:56 > 0:28:57So it best work!
0:29:01 > 0:29:04- Garments branded... - Thank you very much.
0:29:04 > 0:29:06- We'll get those ready for the morning for you.- Thank you.
0:29:06 > 0:29:10..videos ready to go viral.
0:29:10 > 0:29:14Tomorrow, both teams must launch their new sportswear brand
0:29:14 > 0:29:17to industry experts and Lord Sugar.
0:29:26 > 0:29:277am.
0:29:33 > 0:29:34Two teams.
0:29:36 > 0:29:37Two brands.
0:29:39 > 0:29:44And from the boss, a surprise boost for both.
0:29:44 > 0:29:47Oh, my God! That's so cool!
0:29:49 > 0:29:53I love it. I really love it. And it just makes you so proud, don't it?
0:29:53 > 0:29:57Yeah. I feel like a proud mother.
0:29:57 > 0:29:59Oh, I'm so happy!
0:29:59 > 0:30:02That's our advert thing!
0:30:02 > 0:30:05It looks really good. I'm really pleased with it when I see that.
0:30:05 > 0:30:08I am really, really pleased with it.
0:30:08 > 0:30:11We definitely couldn't have done it without yous.
0:30:13 > 0:30:16Preview over, it's back to business.
0:30:16 > 0:30:18I'm so nervous about this pitch.
0:30:18 > 0:30:20- Oh, God.- You just need to stay calm.
0:30:20 > 0:30:24You know you've done pitches before and you're good at them.
0:30:26 > 0:30:278am.
0:30:38 > 0:30:43Before the launch, a delivery from the printers...
0:30:43 > 0:30:45"Release" from the front in small and then big on the back.
0:30:45 > 0:30:48- "Strive, emerge, achieve" on arm. - "Strive, emerge, achieve" down the arm.
0:30:48 > 0:30:51- Love it.- Cool. Great.
0:30:51 > 0:30:54..a stage set to design...
0:30:54 > 0:30:57We'd like the audience quite dark.
0:30:57 > 0:31:00- On the catwalk have a strong spot. - Yeah, like that.
0:31:00 > 0:31:05- We said red, blue and green. - ..models to dress and rehearse...
0:31:05 > 0:31:12Left leg and at the start, it's helmet right, left. Yeah.
0:31:15 > 0:31:17..and pitches to perfect.
0:31:17 > 0:31:23Our brand name doesn't just have to be sportwear. One more time.
0:31:23 > 0:31:25Yep, one more time. Ready?
0:31:25 > 0:31:27This is Ben.
0:31:27 > 0:31:31He's a 22-year-old student who's just left university.
0:31:31 > 0:31:35- Unfortunately, he has no money. - Don't say they've got no money.
0:31:35 > 0:31:36They need money.
0:31:36 > 0:31:37Yeah.
0:31:40 > 0:31:42Let's do this, Ash. We can do this. We've got a really good brand
0:31:42 > 0:31:44and we've got a really cool pitch.
0:31:50 > 0:31:55Here to take in the pitches, marketing experts,
0:31:55 > 0:32:00representatives from top global brands, including Adidas,
0:32:00 > 0:32:02Lacoste and O'Neill.
0:32:06 > 0:32:11And from the world of professional sport, some familiar faces.
0:32:15 > 0:32:20Flying in from London, football fan, avid cyclist
0:32:20 > 0:32:24and always alert to new markets, Lord Sugar.
0:32:37 > 0:32:41First up, out to rebrand cyclewear, Cyc.
0:32:41 > 0:32:43DANCE MUSIC PLAYS
0:32:43 > 0:32:44# Let's go
0:32:50 > 0:32:52# Let's go
0:32:57 > 0:32:59# Let's go. #
0:32:59 > 0:33:02APPLAUSE
0:33:05 > 0:33:09From the year 2000, cycling has grown by 117% due to
0:33:09 > 0:33:13the increase in popularity of the sport, but we feel that
0:33:13 > 0:33:18the cluttered market lacks a product for the fashionable urban customer.
0:33:18 > 0:33:22This is Ben. He is 22, he's just finished university.
0:33:22 > 0:33:25He can't afford a car and he is crippled with student debt.
0:33:25 > 0:33:30He has never cycled before cos there was nothing relevant to his age.
0:33:30 > 0:33:31That was until Cyc.
0:33:31 > 0:33:37Now he cycles every day, looking good and reducing his carbon footprint.
0:33:37 > 0:33:40Now I'm going to introduce you to our viral marketing stunt.
0:33:45 > 0:33:47# Mum-mum-mum-mah
0:33:48 > 0:33:50# Mum-mum-mum-mah
0:33:50 > 0:33:53# I want to hold them like they do in Texas, please
0:33:53 > 0:33:57# Fold em', let em' hit me Raise it, baby, stay with me
0:33:57 > 0:34:00# Luck and intuition play the cards with spades to start
0:34:00 > 0:34:02# And after he's been hooked
0:34:02 > 0:34:04# I'll play the one that's on his heart
0:34:04 > 0:34:08- # P-P-Poker face Mum-mum-mum-mah.- #
0:34:08 > 0:34:09CHEERING AND APPLAUSE
0:34:17 > 0:34:19Our marketing stunt shocked, energised
0:34:19 > 0:34:22and enticed our target market of the young customer.
0:34:22 > 0:34:24He instantly began to research
0:34:24 > 0:34:29and explore our brand through social media, uploading his videos
0:34:29 > 0:34:33eager to be the first one to share this new, different experience.
0:34:33 > 0:34:36If you believe in Cyc as much as we do,
0:34:36 > 0:34:40you will be leading the way for the new generations of cyclists.
0:34:40 > 0:34:43I will now open the floor to questions. Thank you very much.
0:34:43 > 0:34:47Hiya. Just one thing that concerned me in that the colours are very
0:34:47 > 0:34:49similar to the Wimbledon colours.
0:34:49 > 0:34:52Does that hold any worries for you maybe going forward?
0:34:52 > 0:34:54Well, when we were creating the colours
0:34:54 > 0:34:56we didn't really think of any other brand that was out there.
0:34:56 > 0:34:59We've used the green for the environmental aspect
0:34:59 > 0:35:04and we have used the purple as we felt it related to our target market
0:35:04 > 0:35:07and I'm really only noticing that now. So, sorry.
0:35:07 > 0:35:10Just a question about the young guy, 22 years old,
0:35:10 > 0:35:11hasn't got much money to spend
0:35:11 > 0:35:13so it needs to be a product which is quite cheap.
0:35:13 > 0:35:18It's difficult to have a very good quality product at a very low price.
0:35:18 > 0:35:20What is more important for you?
0:35:20 > 0:35:23Well, it's really for us coming up with a compromise between the two
0:35:23 > 0:35:27to create a product that is well priced but also well made.
0:35:27 > 0:35:29Would you be cheapest on the market?
0:35:29 > 0:35:32I would say that we are a budget brand
0:35:32 > 0:35:35but I wouldn't say we would be the cheapest on the market.
0:35:35 > 0:35:39Probably things priced between £20 and £50.
0:35:39 > 0:35:40APPLAUSE
0:35:46 > 0:35:49I think they've done a great job tapping into the boom sport in the country.
0:35:49 > 0:35:52Mmm, yeah.
0:35:52 > 0:35:54A group of middle-aged women singing, that's not going to grab
0:35:54 > 0:35:59the attention of some cool, 20-something urbanite.
0:35:59 > 0:36:00Well done. You were excellent.
0:36:03 > 0:36:06Next stop, urban streetwear brand Release.
0:36:11 > 0:36:14I would like to introduce to you our new ethical streetwear brand
0:36:14 > 0:36:18Release, supported by the tagline, "Strive, emerge, achieve."
0:36:20 > 0:36:22MUSIC: "Bonkers" by Dizzee Rascal
0:36:46 > 0:36:47APPLAUSE
0:36:53 > 0:36:56The reason we are so passionate about the brand Release
0:36:56 > 0:37:00is because we feel it allows individuals to express themselves
0:37:00 > 0:37:04and I believe that our marketing stunt will show this.
0:37:09 > 0:37:11Music: "Mamma Do The Hump" by Rizzle Kicks
0:37:44 > 0:37:48We didn't just walk into this busy market with our eyes closed.
0:37:48 > 0:37:50We listened to the market research that we had.
0:37:50 > 0:37:52They feel let down by other brands
0:37:52 > 0:37:55and say they would buy streetwear that helps street kids.
0:37:55 > 0:37:58It's the message that people will want to buy.
0:38:00 > 0:38:03We also aim to promote our brand through the use of heavy
0:38:03 > 0:38:07advertisement, which shows our ethics, the fact that we care
0:38:07 > 0:38:11about the buyers and also the more inspirational side of our brand.
0:38:11 > 0:38:14Thank you for listening, guys. If anyone has any questions,
0:38:14 > 0:38:17I'm sure we'll be able to answer it for you.
0:38:17 > 0:38:21I wanted to pick up on the ethical claim you make around the brand
0:38:21 > 0:38:23and just wondered how that manifests itself.
0:38:23 > 0:38:26Obviously as a business, we are only going to be very small now
0:38:26 > 0:38:30but this time next year, we want to be setting up sports clubs
0:38:30 > 0:38:34and want to be doing free lessons for kids to learn how to street dance.
0:38:34 > 0:38:36Obviously, the more money we make,
0:38:36 > 0:38:38the more people we will be able to help.
0:38:38 > 0:38:41The logo looks amazing, it looks really good, but how are you
0:38:41 > 0:38:46going to translate that globally to countries that are not English?
0:38:46 > 0:38:49Of course, I purposely did the R bold.
0:38:49 > 0:38:52Globally the R can be used on its own perhaps,
0:38:52 > 0:38:55and the fact that it's quite recognisable as well can
0:38:55 > 0:38:58definitely go with our streetwear brand abroad.
0:38:58 > 0:38:59APPLAUSE
0:39:05 > 0:39:10If the ethos of the brand is to empower young kids and bring out
0:39:10 > 0:39:13their inner confidence, the youth of today might buy into that concept.
0:39:15 > 0:39:18I question whether there's just enough uniqueness in the brand
0:39:18 > 0:39:23right now that gives it stand-out from the massive products that are in those stores already.
0:39:23 > 0:39:26They're going to have two sell a lot of product to be able to fund
0:39:26 > 0:39:28the charity work.
0:39:31 > 0:39:35Tomorrow, hardball in the boardroom.
0:39:56 > 0:40:01For Ashleigh, Lucy, Maria and Patrick,
0:40:01 > 0:40:05one final journey to face Lord Sugar.
0:40:08 > 0:40:14At stake, £25,000 to kick-start a career in business.
0:40:17 > 0:40:20If I don't win the investment today I will be gutted.
0:40:20 > 0:40:22Me and Maria pulled out all the stops.
0:40:22 > 0:40:24We worked through our differences
0:40:24 > 0:40:26and came up with a great brand and concept.
0:40:29 > 0:40:33In a perfect world, I'd go into the boardroom,
0:40:33 > 0:40:35win and just go on to be the greatest businesswoman ever.
0:40:35 > 0:40:38But at the end of the day, this isn't a perfect world.
0:40:38 > 0:40:41I'm going to have to go into the boardroom and fight for my place
0:40:41 > 0:40:43and that's what I'm going to do so I make sure that I win.
0:40:48 > 0:40:50I've learnt a hell of a lot while I have been here
0:40:50 > 0:40:52and I think Lord Sugar sees how much I've developed.
0:40:52 > 0:40:55I think I've definitely showed enough to win.
0:40:55 > 0:40:58I've been a massive input to the outcomes of every single task.
0:40:58 > 0:41:01I've not been carried, I've worked for it.
0:41:05 > 0:41:07I am an A-grade student.
0:41:07 > 0:41:09I have my own business and I make a really good profit.
0:41:09 > 0:41:12I can be led but I'm also a very good leader
0:41:12 > 0:41:14and I don't think everyone in this process can say that.
0:41:48 > 0:41:51- Now, good morning. - ALL: Good morning, Lord Sugar.
0:41:54 > 0:41:57Well, welcome back.
0:41:57 > 0:42:00The task was to come up with a new brand of sportswear
0:42:00 > 0:42:02that you could sell throughout the world.
0:42:02 > 0:42:08You had to pitch your ideas to an audience of industry experts,
0:42:08 > 0:42:13including Mr Rio Ferdinand who came along to judge also,
0:42:13 > 0:42:18and I suppose it's fair to say that he's worked for two miserable bosses now.
0:42:20 > 0:42:24Now, I'm going to start with Patrick and Maria.
0:42:24 > 0:42:28You chose cycling, you agreed on that straightaway.
0:42:28 > 0:42:30We did the pros and cons of everything
0:42:30 > 0:42:33and there seemed to be a better vibe toward cycling.
0:42:33 > 0:42:36I think Maria was peddling a little bit faster for cycling
0:42:36 > 0:42:39than Patrick initially, is that right?
0:42:39 > 0:42:41Yeah, I did agree with cycling quicker because I thought,
0:42:41 > 0:42:44like, initially I just thought of targeting the younger market
0:42:44 > 0:42:46because they hadn't been targeted before.
0:42:46 > 0:42:49I didn't want it to be just another plain old cycling brand.
0:42:49 > 0:42:51I wanted it to be something new and something exciting,
0:42:51 > 0:42:54so we might have taken a risk with that and,
0:42:54 > 0:42:56well, we thought it worked.
0:42:56 > 0:43:00So, you two, were you riding along in a tandem
0:43:00 > 0:43:03in this exercise or not?
0:43:03 > 0:43:06I think we had a fair few arguments.
0:43:06 > 0:43:09But then again I think it made our products better because if you
0:43:09 > 0:43:13get all the negative points out, then you can just improve on them.
0:43:13 > 0:43:17- I think, although... - You had some arguments with Maria.
0:43:17 > 0:43:20I'm not so surprised to hear that, but carry on.
0:43:20 > 0:43:23When we did the planning for the marketing stunt,
0:43:23 > 0:43:25I think that Maria was not happy with what
0:43:25 > 0:43:29I had done in terms of booking the choir.
0:43:29 > 0:43:31Tell me what went on there, about the choir?
0:43:31 > 0:43:33I was just more upset that you booked it behind my back
0:43:33 > 0:43:36- rather than telling me. - We did discuss it.
0:43:36 > 0:43:39Was that you asserting your authority eventually, Patrick?
0:43:39 > 0:43:42You had a very tough lady here to contend with.
0:43:42 > 0:43:45Obviously, I didn't want to lose, I felt really strongly
0:43:45 > 0:43:48about getting the choir so I just booked it straightaway.
0:43:48 > 0:43:51You four colleagues that came back, how do you think it was?
0:43:51 > 0:43:55It was good. They both worked really hard. They had their differences
0:43:55 > 0:43:57but they really managed to pull through that.
0:43:57 > 0:44:00Working as a team when you're both leaders is very difficult.
0:44:00 > 0:44:06- All right. So generally, you think your team did well?- Definitely.
0:44:06 > 0:44:08- Very good.- OK.
0:44:10 > 0:44:15So, Ashleigh and Lucy, you chose?
0:44:16 > 0:44:19- We chose street wear.- And we thought it was age-appropriate for us.
0:44:19 > 0:44:23- We may as well stick to what we know.- What was the ethos?
0:44:23 > 0:44:28I went to a focus group and we asked what they wanted from a brand
0:44:28 > 0:44:30and ran with that.
0:44:30 > 0:44:34They wanted an ethical brand that was offering support, rather than
0:44:34 > 0:44:35a brand not caring about them.
0:44:35 > 0:44:39We thought, go with the ethics and give something back.
0:44:39 > 0:44:42- Your brand name was?- Release.- OK.
0:44:42 > 0:44:47We debated about names all morning and it got to the stage where
0:44:47 > 0:44:49I wanted something from the feedback I had.
0:44:49 > 0:44:52It needed to mean something.
0:44:52 > 0:44:56I think because Lucy was not there we all threw different names about.
0:44:56 > 0:44:57We did have...
0:44:57 > 0:44:58I mentioned Release
0:44:58 > 0:45:01and we both said we liked that, let's roll with that.
0:45:01 > 0:45:02Who did the logo?
0:45:02 > 0:45:04- That was myself.- Right.
0:45:04 > 0:45:09We thought because we had Release as an English word and the R
0:45:09 > 0:45:14could be more global, it stands out, it is quite young in stencil graffiti.
0:45:17 > 0:45:23These two people you were assisting, you four, what do you think? Andrew?
0:45:23 > 0:45:27They are both great people. They work together so well.
0:45:27 > 0:45:29Ash leads more and Lucy is a bit more inclusive.
0:45:29 > 0:45:31At the end of the day it is what type of person
0:45:31 > 0:45:34you are looking for, Lord Sugar.
0:45:34 > 0:45:36Mm-hm. Thanks. OK.
0:45:36 > 0:45:40Listen, I want to thank you eight people that have come back
0:45:40 > 0:45:45and I obviously wish you all the best for the future.
0:45:45 > 0:45:47ALL: Thank you.
0:45:47 > 0:45:50- Good luck.- Good luck.- Good luck.
0:45:59 > 0:46:04Well, now, we have got to get down to some real serious business.
0:46:04 > 0:46:08I have got to decide which team has won.
0:46:11 > 0:46:17Patrick, can you talk me through the idea of your marketing stunt?
0:46:17 > 0:46:19I thought that the choir was a good idea
0:46:19 > 0:46:23because they could filter out into the shopping centre looking
0:46:23 > 0:46:27like shoppers and then gradually start to sing and really interest
0:46:27 > 0:46:30hundreds of people into the brand.
0:46:30 > 0:46:34I am a little bit lost, and so were some of the advisers,
0:46:34 > 0:46:37as to what that had to do with cycling.
0:46:37 > 0:46:42- I got the C-YC. Then you had a choir that was singing.- Mm-hm.
0:46:42 > 0:46:45What has that got to do with cycling?
0:46:45 > 0:46:49The point is that it doesn't have the relevance to cycling,
0:46:49 > 0:46:52it was the relevance to the brand and the urban man likes to look up
0:46:52 > 0:46:56things, to be given a clue and then find out things for himself.
0:46:56 > 0:46:59Why have you got middle-aged women in a choir?
0:46:59 > 0:47:01That was one of the risks we took. We did not know the ages.
0:47:01 > 0:47:04She said she didn't want to give you permission.
0:47:04 > 0:47:06From the very beginning I knew everything that I pointed out
0:47:06 > 0:47:11to you, Patrick, that would be wrong with this choir, actually came true.
0:47:11 > 0:47:15I am not going to fight against him any more, but I said my piece.
0:47:15 > 0:47:18I thought it was wrong and I still stand by that.
0:47:18 > 0:47:22I am going to forgive you for the fact that it did not actually
0:47:22 > 0:47:25come out very well. I have got the idea and I have got the fact
0:47:25 > 0:47:28that if you are going to go forward with it, you would get a lot
0:47:28 > 0:47:31more people and they would be dressed in the same colours.
0:47:31 > 0:47:34What I do not get is what that has got to do with cycling.
0:47:37 > 0:47:41Ashleigh, your street wear range,
0:47:41 > 0:47:46tell me why it has not been done before.
0:47:46 > 0:47:48- What is different about it? - It's up and coming now.
0:47:48 > 0:47:51Three years ago you would never have heard of it.
0:47:51 > 0:47:54Street wear is not just narrowing it down to one market.
0:47:54 > 0:47:57You've got dance groups, skateboarders,
0:47:57 > 0:47:58all your street sports.
0:47:58 > 0:48:01It can also be weekend wear.
0:48:01 > 0:48:04You can sell it a lot, not just for one specific thing.
0:48:04 > 0:48:07Yes.
0:48:07 > 0:48:10The charitable side of things that you are going to run past me
0:48:10 > 0:48:13one more time for me to understand,
0:48:13 > 0:48:15how are you going to translate that to the public?
0:48:15 > 0:48:20In our pitch I mentioned the fact that we wanted a strong
0:48:20 > 0:48:24advertising campaign that went alongside it
0:48:24 > 0:48:26that really explained the ethical side of our brand
0:48:26 > 0:48:29and what we are about and how we help people.
0:48:29 > 0:48:33It is difficult trying to translate it, trying to get across,
0:48:33 > 0:48:36but once you fully understand, it is a brilliant idea.
0:48:39 > 0:48:42It is getting down to the stage now where
0:48:42 > 0:48:47I have got to make a very, very difficult decision.
0:48:51 > 0:48:54I listened to what the experts had to say to me
0:48:54 > 0:48:56about both of your brands.
0:48:58 > 0:49:01Yeah? I do have to take their advice really.
0:49:05 > 0:49:10And I had to think about which concept was international, which
0:49:10 > 0:49:14concept was going to work in a very crowded and competitive market.
0:49:16 > 0:49:19I am sorry to disappoint one of you.
0:49:19 > 0:49:22But that is how it is. Business is business.
0:49:25 > 0:49:29But the team that won the day...
0:49:32 > 0:49:36..was Ashleigh and Lucy.
0:49:39 > 0:49:47OK? That was for a much better brand with a much stronger idea behind it.
0:49:49 > 0:49:53So it is kind of like a sad moment that
0:49:53 > 0:49:55I ask you two to leave this process.
0:49:55 > 0:50:00When you do, I want you to leave with your head held very, very high.
0:50:00 > 0:50:04Patrick, I somehow think I am going to hear a lot about Patrick McDowell
0:50:04 > 0:50:06the designer.
0:50:06 > 0:50:09I want you to carry on with that dream.
0:50:09 > 0:50:14Because I know that somewhere down the line, a lady like Karren
0:50:14 > 0:50:19is going to be wearing one of your garments one day. So very well done.
0:50:19 > 0:50:26Maria, I am sure that with your bubbly personality backed up
0:50:26 > 0:50:31with your academic achievements, you are going to go a very long way also.
0:50:31 > 0:50:36Very, very well done. I am pleased to have been associated with you. OK?
0:50:36 > 0:50:41- Thank you very much. - Off you go.- Thanks, Karren. Thank you, Nick. Thank you, Lord Sugar.
0:50:53 > 0:50:56(It's all right.)
0:51:02 > 0:51:08It was a very tough decision and now I have got an even bigger problem.
0:51:08 > 0:51:13I am going to talk with Nick and Karren about this
0:51:13 > 0:51:15and they're going to come back in here
0:51:15 > 0:51:21and I am going to announce who is the winner of my £25,000 investment.
0:51:21 > 0:51:23OK?
0:51:40 > 0:51:43Ashleigh, we have seen a lot of Ashleigh
0:51:43 > 0:51:48and even today Ashleigh seems to want to jump in and lead the talking.
0:51:49 > 0:51:50Lucy tends to sit back.
0:51:50 > 0:51:54She is like the dark horse really that has come through,
0:51:54 > 0:51:58but deservedly, I think, because we have seen that she had a lot
0:51:58 > 0:52:01to do with this final task and has had a lot of input.
0:52:01 > 0:52:03- She pitched well, didn't she? - Excellent.
0:52:03 > 0:52:08The first time we really heard her coming strongly at it.
0:52:08 > 0:52:10On one side you've got Ashleigh.
0:52:10 > 0:52:15She is an incredibly passionate, driven, resourceful young woman.
0:52:15 > 0:52:20On the other hand, Lucy, she's a little bit quieter, very creative,
0:52:20 > 0:52:24very good at bringing together a team of people.
0:52:24 > 0:52:27- I do not envy your decision.- No, two very, very different people.
0:52:27 > 0:52:31And it's a very difficult decision for me to make.
0:52:34 > 0:52:36PHONE RINGS
0:52:37 > 0:52:39Yes, Lord sugar?
0:52:39 > 0:52:42- Can you send the two people in, please?- 'Yes, Lord Sugar.'
0:52:44 > 0:52:46Lord Sugar will see you now.
0:53:11 > 0:53:12OK.
0:53:14 > 0:53:16Hello again, finalists.
0:53:18 > 0:53:23Lucy, you say in here, "It's my way or the highway. I work for myself."
0:53:23 > 0:53:26Do you think you've learnt much from this process about leading people?
0:53:26 > 0:53:29I think in my cake business I obviously work by myself
0:53:29 > 0:53:32and I think since I've been here I've realised there's no point
0:53:32 > 0:53:35working by yourself when you've got a strong team backing you up.
0:53:35 > 0:53:38That's why I take a step back and listen to what's going on around me,
0:53:38 > 0:53:40then mould those ideas to myself.
0:53:40 > 0:53:42I get on really well with people around me
0:53:42 > 0:53:45and that is a very important thing to be able to do in business.
0:53:45 > 0:53:52Hmm. Ashleigh, why do you believe you're a more deserving case than Lucy?
0:53:52 > 0:53:56I think my track record of how well I've done throughout the tasks
0:53:56 > 0:54:00definitely shows I've not been carried through one task.
0:54:00 > 0:54:03I believe I've made major decisions in every task and I believe
0:54:03 > 0:54:08if it weren't for those decisions, I definitely wouldn't have won six out of eight tasks.
0:54:08 > 0:54:12And that shows exactly how hard I'm willing to work
0:54:12 > 0:54:15and squeeze every last bit of my energy out.
0:54:15 > 0:54:20So, Lucy, what are you going to do with my £25,000 investment?
0:54:20 > 0:54:22Assuming you won.
0:54:22 > 0:54:23I'm 16 at the moment,
0:54:23 > 0:54:27I really want to get my grades to get to a really good uni.
0:54:27 > 0:54:31I want to start in law, it gives you a different perspective.
0:54:31 > 0:54:36- What kind of business do you want to be in?- I'd like to work in a company that involves food, restaurants,
0:54:36 > 0:54:38that's really my business, what I do at the moment.
0:54:38 > 0:54:42It's where my passion is. I love food and it's a great way of making money.
0:54:42 > 0:54:47Ashleigh, what have you got mapped out to do if you were to win my investment?
0:54:47 > 0:54:51I either want to set up my own business in property management
0:54:51 > 0:54:54and rental of properties, but I'd also like to keep with
0:54:54 > 0:54:58the accountancy and I'd like to set up my own accountants as well.
0:54:58 > 0:55:00- Your own accountancy firm?- Yes.
0:55:00 > 0:55:03And do real estate at the same time?
0:55:03 > 0:55:06- No, one or the other, I'm not sure which one yet.- Right.
0:55:06 > 0:55:10When do you think you're going to work out which direction you want to go?
0:55:10 > 0:55:13By this time next year, I'll definitely know what I want to do.
0:55:13 > 0:55:17I'd just like to say quickly, I know Ashleigh has a lot of experience working in businesses,
0:55:17 > 0:55:19but I do also have my own cupcake company.
0:55:19 > 0:55:22I make a good amount of money from that and started it myself.
0:55:22 > 0:55:25I invested a lot of time in it and I've been doing this
0:55:25 > 0:55:29on the side of getting my achievements academically as well.
0:55:29 > 0:55:32I know Ashleigh is very strong, but I'm just a strong if not stronger.
0:55:32 > 0:55:34I'm just very good at business.
0:55:34 > 0:55:39I will spend your money in the best way and it will be turned,
0:55:39 > 0:55:4225 grand will be turned into a lot more than that.
0:55:43 > 0:55:45All right, look, ladies,
0:55:45 > 0:55:50I'm not going to prolong this wait for you much longer.
0:55:57 > 0:56:02Lucy, I do believe that you are very intelligent and very articulate.
0:56:02 > 0:56:07And I do think that you are a worthy winner.
0:56:07 > 0:56:11There is no question of that. No question of that at all.
0:56:13 > 0:56:16And Ashleigh, I've seen you take over things,
0:56:16 > 0:56:20take over tasks during the course of the last seven weeks
0:56:20 > 0:56:22and sometimes bring them through.
0:56:22 > 0:56:25I've seen you controlling what's going on in tasks
0:56:25 > 0:56:31and it's been a great privilege to have had you here in this process.
0:56:31 > 0:56:34But the problem is is that I've really got to think
0:56:34 > 0:56:40about where the £25,000 investment is going to be best spent, yeah?
0:56:45 > 0:56:47And on that basis...
0:56:47 > 0:56:50a very, very tough call.
0:56:50 > 0:56:54But what I'm going to say is this, that...
0:57:04 > 0:57:09..for sheer and utter graft, Ashleigh, you are the winner
0:57:09 > 0:57:12of this year's Young Apprentice.
0:57:14 > 0:57:15Thank you, Lord Sugar.
0:57:20 > 0:57:22Thank you, thank you.
0:57:24 > 0:57:29- Very, very, very well done. Very well done.- Congratulations.
0:57:29 > 0:57:30Thank you.
0:57:30 > 0:57:33Thank you, Lord Sugar. Thanks, Nick and Karren.
0:57:33 > 0:57:36- Well done again. - Well done.- Well done.
0:57:51 > 0:57:54It's just absolutely amazing to know that I'm the winner
0:57:54 > 0:57:57and that Lord Sugar is willing to invest in me.
0:57:58 > 0:58:00It's the best experience I've ever had.
0:58:00 > 0:58:03You can have as much work experience as you like,
0:58:03 > 0:58:07but the skills I've learnt while being here is just unbelievable.
0:58:10 > 0:58:13I can't wait to get home and tell family and friends.
0:58:13 > 0:58:17I'm so excited to get home and see my parents, my little brothers.
0:58:17 > 0:58:19They'll all be so proud.
0:58:21 > 0:58:2412 candidates...
0:58:25 > 0:58:27..one winner,
0:58:27 > 0:58:31Lord Sugar's search for his Young Apprentice is over.
0:58:49 > 0:58:52Subtitles by Red Bee Media Ltd