Bus Wars

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0:00:02 > 0:00:03City tours, folks - hop on, hop off!

0:00:03 > 0:00:05Please stop harassing these women!

0:00:07 > 0:00:11Whenever I go home, all my family want me to do is to shut up.

0:00:11 > 0:00:13I do apologise, I am trying to speak to you,

0:00:13 > 0:00:15but this guy keeps interrupting.

0:00:15 > 0:00:19There's a gold rush on the streets of Belfast.

0:00:19 > 0:00:22That's our eighth bus that went out now - full, top and bottom.

0:00:22 > 0:00:24Bring it on.

0:00:24 > 0:00:26I could sell snow to the Eskimo,

0:00:26 > 0:00:28sand to the Arabs

0:00:28 > 0:00:30and fries to us boys. No problem.

0:00:32 > 0:00:34My goodness, it's hard going today.

0:00:34 > 0:00:36Lot of competition.

0:00:36 > 0:00:40Last year, well over two million people visited Northern Ireland.

0:00:40 > 0:00:44Well, I'm looking forward to seeing something about the Titanic.

0:00:44 > 0:00:46Some wanted to see the sights.

0:00:47 > 0:00:52- It's a very impressive city, isn't it?- It's very impressive. Beautiful.

0:00:53 > 0:00:57Some came to soak up the TV stardust.

0:00:58 > 0:01:00That's the father's names.

0:01:00 > 0:01:04And some were returning to a place they haven't seen in a lifetime.

0:01:05 > 0:01:08Oh, my goodness, I am home, aren't I?

0:01:08 > 0:01:12This is the inside story of a whole new industry -

0:01:12 > 0:01:14bus tours in Northern Ireland.

0:01:14 > 0:01:15THEY CHEER

0:01:15 > 0:01:17From the tourists who go there...

0:01:17 > 0:01:19I've been to some of the other wonders of the world.

0:01:19 > 0:01:22It definitely ranks right up there.

0:01:22 > 0:01:23It was fantastic.

0:01:23 > 0:01:27..to the parts of the business that they don't get to see.

0:01:28 > 0:01:31The way the tours are run in Belfast at the moment is, it's really a war.

0:01:31 > 0:01:35I'll drop the price a wee bit, and then the other companies all go mad.

0:01:35 > 0:01:36He just needs to rein it in a bit.

0:01:39 > 0:01:41Welcome to Bus Wars.

0:01:52 > 0:01:54MUSIC: National Express by The Divine Comedy

0:01:54 > 0:01:57Northern Ireland's north coast.

0:01:57 > 0:02:01This beautiful scenery now attracts tourists from all around the world.

0:02:01 > 0:02:04# Take the National Express... #

0:02:04 > 0:02:07And when they come here, somebody has to show them around.

0:02:07 > 0:02:09# It'll make you smile... #

0:02:09 > 0:02:10Did we eat all the biscuits?

0:02:12 > 0:02:15Right, more biscuits. Back in a moment.

0:02:15 > 0:02:19Benn Allen has been running bus tours in Northern Ireland

0:02:19 > 0:02:20for nearly a decade.

0:02:20 > 0:02:22What would you describe yourself as?

0:02:23 > 0:02:25An entrepreneur.

0:02:25 > 0:02:27That's a good way of putting it.

0:02:28 > 0:02:31He works on a tight budget.

0:02:31 > 0:02:34Probably costs about £400 for that. We've got them sitting to hand.

0:02:34 > 0:02:37Probably cost us about £3.

0:02:37 > 0:02:39He will go to a scrapyard

0:02:39 > 0:02:42and come home with stuff that we would look at,

0:02:42 > 0:02:45like normal people would look at, like they wasn't in the bus industry

0:02:45 > 0:02:47and be like, "What is that? That's rubbish?"

0:02:47 > 0:02:50We're looking for a manual six-beam Volvo gearbox.

0:02:52 > 0:02:54That's automatic.

0:02:55 > 0:02:57That's one of my old buses.

0:02:57 > 0:02:59Just sitting, ready for the scrap!

0:03:04 > 0:03:05This one got past us.

0:03:07 > 0:03:10Oh, I see a cat's been living on it there for a while. See that?

0:03:10 > 0:03:13To him, everything's valuable, and he finds a use for all,

0:03:13 > 0:03:15like, wee smallest parts, you know?

0:03:15 > 0:03:16But, yeah, he really loves his buses.

0:03:16 > 0:03:18I don't know why, but he does!

0:03:20 > 0:03:22Just, have you checked in, yeah?

0:03:22 > 0:03:26Oh, yes, yes, you're going on the minibus. That's no problem, OK.

0:03:29 > 0:03:31We've overbooked.

0:03:31 > 0:03:34Some people have booked online, while we were asleep last night,

0:03:34 > 0:03:37so when we came in this morning we've technically no room for them,

0:03:37 > 0:03:41so I might have to put an extra vehicle on just to facilitate them.

0:03:43 > 0:03:45'Although I'm using other vehicles,

0:03:45 > 0:03:48'the vehicles I'm using are actually like the Rolls-Royce of coaches.

0:03:50 > 0:03:52By the time they've sat on it for half an hour, they realise

0:03:52 > 0:03:55this thing's not going to pack in or everything, they're grand.

0:03:55 > 0:03:57Afternoon.

0:03:57 > 0:04:00I've only got a few seats left, so I'm going to go down and fill them,

0:04:00 > 0:04:04then you're going to fill up, and then Richard's going to take anything that's left.

0:04:04 > 0:04:07'My mission is to be the biggest and best tour company in Belfast.'

0:04:07 > 0:04:11By running it cheaper, by running it free, by doing a better service.

0:04:11 > 0:04:14Whatever it takes along those lines.

0:04:14 > 0:04:17Just go... See if you go into the hostel there across the road?

0:04:17 > 0:04:20There's a wee office around on the right...

0:04:20 > 0:04:22But Benn has serious competition.

0:04:23 > 0:04:25What happened?

0:04:25 > 0:04:28He was supposed to be on the other company that operates from across the road.

0:04:28 > 0:04:30So he got on the wrong bus.

0:04:31 > 0:04:35McComb's Luxury Coach Tours are amongst his arch-rivals.

0:04:36 > 0:04:39Don't worry, I'm taking those ones out.

0:04:39 > 0:04:44Benn has been at loggerheads with husband-and-wife team Caroline and Rodney McComb for years.

0:04:46 > 0:04:48'The police had to be called quite a lot,

0:04:48 > 0:04:51'and it was becoming a constant thorn in our side,

0:04:51 > 0:04:53'the things that he done.'

0:04:53 > 0:04:56It ended up, we had to take civil action against him.

0:04:58 > 0:05:00We spent £30,000.

0:05:00 > 0:05:02I have to say, it's been worth every penny.

0:05:04 > 0:05:06Benn sees it differently.

0:05:08 > 0:05:10Well, the reason we fell out was because I used to work for them

0:05:10 > 0:05:13and then I set up in competition against them.

0:05:13 > 0:05:17I felt that I could do things better than the way they were doing it.

0:05:19 > 0:05:24McComb's have been in the coach tour business for 20 years.

0:05:24 > 0:05:26They see themselves as the best of the best.

0:05:28 > 0:05:30Everything for us is about quality.

0:05:30 > 0:05:33It's just all about making everything

0:05:33 > 0:05:34a bit higher-end, you know?

0:05:37 > 0:05:39We've got a water dispenser here.

0:05:39 > 0:05:41We've got a wee WC here.

0:05:41 > 0:05:43We've got the wee fridges here, as well,

0:05:43 > 0:05:46and, you know, we've got our branded McComb's water, as well.

0:05:47 > 0:05:50I think this is as close to five-star as it gets, yeah?

0:05:51 > 0:05:53Right up in front of us, the mountain stacks...

0:05:53 > 0:05:56And this is why the tourists come -

0:05:56 > 0:05:58the world-famous Causeway Coast.

0:05:58 > 0:06:00Bus-tour heaven.

0:06:00 > 0:06:04Ireland is beautiful, the Irish people are very pleasant, courteous,

0:06:04 > 0:06:07and gentle. That is what I have liked about Ireland.

0:06:08 > 0:06:13This summer, McComb's Luxury Coaches will once again battle it out

0:06:13 > 0:06:14with Benn's budget bus tours.

0:06:14 > 0:06:1625 minutes.

0:06:16 > 0:06:18Behind the scenes, there'll be no mercy.

0:06:27 > 0:06:31Back in the city, there's a different battle getting under way.

0:06:31 > 0:06:32It's early summer,

0:06:32 > 0:06:36and the ticket-sellers for open-top bus tours

0:06:36 > 0:06:38are setting out their stall.

0:06:38 > 0:06:40Expecting a very busy day, hopefully.

0:06:40 > 0:06:42There's a cruise ship coming in,

0:06:42 > 0:06:43there's, like, 3,000 passengers on it,

0:06:43 > 0:06:46so it's going to be busy enough, and hopefully the sun comes out.

0:06:49 > 0:06:54The Caribbean Princess is the first big cruise ship of the season

0:06:54 > 0:06:56to dock in Belfast.

0:06:56 > 0:07:00The boss of City Sightseeing Belfast, George Grimley,

0:07:00 > 0:07:01is briefing his team.

0:07:03 > 0:07:06The code of conduct that we adhere to, again, just a reminder -

0:07:06 > 0:07:08good behaviour at all time.

0:07:08 > 0:07:13You're here to give information as much as sell tickets as well.

0:07:13 > 0:07:14So help the people...

0:07:14 > 0:07:16City Sightseeing Tours is an international brand

0:07:16 > 0:07:19that operates in cities across the world.

0:07:20 > 0:07:25We have a fairly small window of opportunity

0:07:25 > 0:07:27to make our money during the summer.

0:07:29 > 0:07:31And business is booming.

0:07:34 > 0:07:36Every summer, Belfast now welcomes

0:07:36 > 0:07:40scores of cruise ships full of tourists with cash to spend.

0:07:40 > 0:07:44We are a group of people from all over the world.

0:07:44 > 0:07:46- Hi!- Some of them from Boston,

0:07:46 > 0:07:49some from LA, some from Santiago.

0:07:49 > 0:07:55And then some from Taiwan, some from Brazil, some from Canada.

0:07:55 > 0:07:58We have a group of 66.

0:07:58 > 0:08:01The Causeway tour companies, including McComb's,

0:08:01 > 0:08:03are on their way up the coast.

0:08:03 > 0:08:06But plenty of tourists just want to see Belfast.

0:08:10 > 0:08:13Can't wait to see Belfast and do some shopping.

0:08:13 > 0:08:15Get some things there, yeah?

0:08:15 > 0:08:17Yeah, she wants to spend my American money here!

0:08:22 > 0:08:25Music to the ears of City Sightseeing's ticket sellers.

0:08:27 > 0:08:31But, today, they won't have things all their own way.

0:08:31 > 0:08:33There's a competitor in town.

0:08:33 > 0:08:35Cruise ship's in. Happy days, job's easy!

0:08:36 > 0:08:41We are sales representatives of Titanic & City Tour of Belfast.

0:08:43 > 0:08:46There's that many people about, you don't have to ask them,

0:08:46 > 0:08:49they tap you on the shoulder and say, "Where does the bus leave?"

0:08:49 > 0:08:51So you're up and down, like there,

0:08:51 > 0:08:56three guys walking down the street already, so happy days!

0:08:56 > 0:08:58Owen makes me laugh every day I come into work.

0:08:58 > 0:09:02I just like to see his big, chuckling face every morning!

0:09:05 > 0:09:07This is the best job in the world, huh?

0:09:09 > 0:09:11Do youse want to do a wee sightseeing tour, girls?

0:09:11 > 0:09:13I'm not sure, can we have a map and have a look?

0:09:13 > 0:09:18For tourists, telling the difference between the two companies

0:09:18 > 0:09:20is almost impossible. Both wear red.

0:09:20 > 0:09:21They're the same.

0:09:23 > 0:09:25It's all one company.

0:09:25 > 0:09:29Black's been tried, yellow's been tried, blue's been tried,

0:09:29 > 0:09:30green's been tried. Doesn't work.

0:09:30 > 0:09:35The only colour that is recognised around the world for bus tours is red.

0:09:35 > 0:09:37'They own the City Sightseeing franchise -

0:09:37 > 0:09:39'they don't own the colour red.'

0:09:39 > 0:09:42Global monster, local company.

0:09:42 > 0:09:45This one will take you to Stormont, that one to Belfast Castle.

0:09:45 > 0:09:48- Terrible.- But as I say, both leave from the exact same place.

0:09:48 > 0:09:52Please stop harassing these women! You're on camera!

0:09:52 > 0:09:54LAUGHTER

0:09:54 > 0:09:58Sightseeing, guys? Hop on, hop off. City tour.

0:09:58 > 0:10:01'We will be selling our tour, they will be selling their tour,

0:10:01 > 0:10:03'and it's a lot of information for the tourists to take in.'

0:10:03 > 0:10:06So, the tourists will be confused,

0:10:06 > 0:10:08and sometimes they will walk away.

0:10:08 > 0:10:10Other tourists will come,

0:10:10 > 0:10:12we'll do the exact same and they have a laugh with you.

0:10:12 > 0:10:14Because they like the arguing.

0:10:14 > 0:10:17- Sightseeing tour.- Hop on.

0:10:18 > 0:10:19- Have youse tickets?- No.

0:10:19 > 0:10:21Have a wee read over that, madam.

0:10:21 > 0:10:24- They're all the same, right? - No, they're not the same.

0:10:24 > 0:10:26If you wanted to do the bus tour,

0:10:26 > 0:10:28I would give you a few pounds off it, so I would.

0:10:28 > 0:10:29If you wanted to do it.

0:10:29 > 0:10:32Owen prides himself on selling more tickets

0:10:32 > 0:10:33than anyone else on the street,

0:10:33 > 0:10:36whether it's the opposition or his own colleagues.

0:10:36 > 0:10:39Also, we can get you a discount going into the Titanic museum.

0:10:39 > 0:10:41I could sell snow to the Eskimo,

0:10:41 > 0:10:43sand to the Arabs.

0:10:43 > 0:10:45And fries to us boys. No problem.

0:10:48 > 0:10:49Very good!

0:10:52 > 0:10:54When the weather is good and the season's in,

0:10:54 > 0:10:56the pressure's on you big time.

0:10:56 > 0:10:57Yeah? Come with me, guys.

0:10:57 > 0:10:59'You've got to keep your numbers up.

0:10:59 > 0:11:01'You've got to keep going in the summertime.'

0:11:01 > 0:11:04Because you have to build a nest egg for when winter comes.

0:11:05 > 0:11:07- You do.- Like a wee squirrel.

0:11:07 > 0:11:09- Thanks very much.- Hiding your nuts.

0:11:12 > 0:11:15And this is what it's all about -

0:11:15 > 0:11:18Belfast from the top of a bus.

0:11:18 > 0:11:20Going up to the moon. OK, well done.

0:11:20 > 0:11:22So, the Harry Potter building...

0:11:22 > 0:11:25From here, it's over to the tour guides.

0:11:26 > 0:11:29- First of all, I'll tell you, I'm 51. - Wow.- All right?

0:11:30 > 0:11:32LAUGHTER

0:11:34 > 0:11:35We didn't even get a photo.

0:11:35 > 0:11:37Well, you see, you should have been quick.

0:11:37 > 0:11:40- Encore, encore! - All right, give me a second.

0:11:40 > 0:11:43Get that leg up. Whoo!

0:11:43 > 0:11:46Most visitors to Belfast come from other parts of the UK.

0:11:48 > 0:11:49Zoe and Natasha are here

0:11:49 > 0:11:52because they found last-minute cheap flights.

0:11:52 > 0:11:54It's their first time in Northern Ireland.

0:11:56 > 0:11:58I do want to learn about the culture.

0:11:58 > 0:11:59I think it's so interesting.

0:11:59 > 0:12:02I love the Irish people as well. They're so laid-back and chilled.

0:12:02 > 0:12:04Then they've got that side to them

0:12:04 > 0:12:07where you wouldn't mess with them as well. So, I like the...

0:12:07 > 0:12:09Yeah, the Irish people are so cool.

0:12:09 > 0:12:11And they just want to get a bevvy, so it's like...

0:12:11 > 0:12:12That's what we're here for.

0:12:14 > 0:12:16By the way, if you're wondering

0:12:16 > 0:12:18what the H and the W means at the very top,

0:12:18 > 0:12:20that means hello and welcome to Belfast.

0:12:20 > 0:12:22It also means Harry and William.

0:12:22 > 0:12:24Can you remember Harry and William? Who are they?

0:12:24 > 0:12:26- BOTH:- Princes. - That's right. Well done.

0:12:26 > 0:12:27- Yes!- We're so smart.

0:12:27 > 0:12:31So, many people believe that these two cranes are named after them two as well.

0:12:31 > 0:12:34We were so the only ones that got that answer right.

0:12:34 > 0:12:38Botanic Gardens and the University on the left.

0:12:38 > 0:12:40An absolutely stunningly beautiful building...

0:12:40 > 0:12:44Being a really good tour guide isn't as easy as it looks.

0:12:44 > 0:12:46My name's Brian English.

0:12:46 > 0:12:49I've been a tour guide now for about eight years.

0:12:49 > 0:12:50- Need a map?- We have a map.

0:12:50 > 0:12:53You have a map? Are youse doing the Titanic Experience?

0:12:53 > 0:12:57'I love the job. It's never felt like work to me. In fact, the very first week I did it'

0:12:57 > 0:13:00it dawned on me that I was doing something I loved,

0:13:00 > 0:13:01I was getting to talk about it,

0:13:01 > 0:13:05'give, in many cases, my opinion or my take on it,

0:13:05 > 0:13:08'and I was getting paid for it at the end of it.'

0:13:08 > 0:13:11The easiest way to remember the Belfast accent

0:13:11 > 0:13:12is they change their vowels.

0:13:12 > 0:13:14The vowel O becomes the vowel A.

0:13:14 > 0:13:16So stop is stap.

0:13:16 > 0:13:19- Shop is shap.- OK!

0:13:19 > 0:13:21Mop is map. OK?

0:13:23 > 0:13:26Whenever I go home, all my family want me to do is to shut up.

0:13:26 > 0:13:30"Please, please, don't tell us anything about Belfast."

0:13:30 > 0:13:32And the As become Es as well.

0:13:32 > 0:13:35- So a flag is a fleg.- Ah!

0:13:35 > 0:13:36But we don't talk about flags.

0:13:39 > 0:13:44An older crowd, they're usually interested in the history of Northern Ireland,

0:13:44 > 0:13:46the history of Ireland, politics.

0:13:46 > 0:13:49West Belfast, it's the Falls and the Shankill.

0:13:49 > 0:13:51The names that they've heard of throughout their lives.

0:13:52 > 0:13:56The trouble, the trouble zone or something like that?

0:13:56 > 0:13:58Yeah, that's of interest to us.

0:13:58 > 0:14:00That wall, we were talking about the wall.

0:14:00 > 0:14:02The peace wall, the peace wall.

0:14:02 > 0:14:04This wall would have started life

0:14:04 > 0:14:07as a series of burned-out double-decker buses,

0:14:07 > 0:14:11dividing Catholic and Protestant parts of streets.

0:14:11 > 0:14:15'They've grown up with hearing about Northern Ireland on the news.

0:14:15 > 0:14:18'They've never, ever thought of coming

0:14:18 > 0:14:20'because it was too dangerous.'

0:14:20 > 0:14:23Now they've got the opportunity and they're wanting to come.

0:14:23 > 0:14:27You might be able to see, hanging off the lamp post, a "fleg".

0:14:27 > 0:14:29Once we get past the traffic lights...

0:14:29 > 0:14:32This is the Catholic, yeah, this is the...

0:14:32 > 0:14:35They call it Republican Belfast.

0:14:35 > 0:14:36Look at the fencing as well.

0:14:36 > 0:14:39- This is the largest peace wall we have.- It's like a prison.

0:14:39 > 0:14:42It runs for nearly three miles.

0:14:42 > 0:14:45I still dinnae understand why they're still all got the flags,

0:14:45 > 0:14:48- kind of like hanging frae the lamp posts.- Tradition.

0:14:49 > 0:14:51Coming up on the left now

0:14:51 > 0:14:56is a paramilitary mural where the gunmen are not wearing masks.

0:14:56 > 0:14:58That usually means one thing -

0:14:58 > 0:15:02the characters depicted on that mural are all already dead.

0:15:11 > 0:15:15Zoe and Natasha are also getting a history lesson.

0:15:15 > 0:15:18Check out the building on your left-hand side now.

0:15:18 > 0:15:21It belongs to Queens University. It just recently opened.

0:15:21 > 0:15:24- It's a brand-new building. And what's it made of?- Glass.

0:15:24 > 0:15:27Glass, there you go. What does that say about...

0:15:27 > 0:15:29- There's no bombs.- Very much, that's it, no more bombs.

0:15:29 > 0:15:31And no more shooting on our streets.

0:15:34 > 0:15:36Oh, he's so cute!

0:15:36 > 0:15:39Belfast people are so nice.

0:15:39 > 0:15:41I would say the people are so nice and friendly,

0:15:41 > 0:15:43and the weather's been obviously amazing.

0:15:43 > 0:15:45People are so helpful.

0:15:45 > 0:15:48Except from that one guy that wouldn't let us on his bike,

0:15:48 > 0:15:49but apart from him...

0:15:54 > 0:15:57With plenty of tourists out and about today,

0:15:57 > 0:16:00Benn Allen reckons it's a good time to hustle for business.

0:16:01 > 0:16:03- All right?- Benn, how are you? - How's you?

0:16:03 > 0:16:05- How's business?- Great. How about you?- I'm not doing too bad.

0:16:05 > 0:16:08We're doing a cruise ship here, and I'm sorting it all out.

0:16:08 > 0:16:13Benn's attitude towards running a company - he's smart in some ways,

0:16:13 > 0:16:17but, in other ways, he just needs to rein it in a bit.

0:16:17 > 0:16:19I'll take you over to the bus here now, if you want.

0:16:19 > 0:16:22Come on ahead. Just follow me here.

0:16:22 > 0:16:25Today, Benn is trying to lure tourists away

0:16:25 > 0:16:28from the open-top bus companies

0:16:28 > 0:16:31and onto his coach for a tour of the causeway.

0:16:33 > 0:16:35Yeah, come on ahead.

0:16:35 > 0:16:38And to do that, he has a secret weapon.

0:16:38 > 0:16:41Welcome to Belfast. Welcome.

0:16:41 > 0:16:42Meet Chi Wa.

0:16:44 > 0:16:47Welcome to Belfast, folks. Where you guys from?

0:16:47 > 0:16:50First impressions count, you know?

0:16:50 > 0:16:55- The Giant's Causeway?- Well, we're talking about maybe 20 yards.

0:16:55 > 0:16:5720 yards, from here to the bus.

0:16:57 > 0:16:59- 20 hours?- 20 yards.

0:16:59 > 0:17:01One yard, this size. Two yard, this size.

0:17:01 > 0:17:03- HE SPEAKS IN CHINESE - Sorry, I didn't catch your words.

0:17:03 > 0:17:05Probably better with Chinese, no?

0:17:05 > 0:17:08Are you more comfortable with English?

0:17:08 > 0:17:11Chi Wa has been working for Benn Allen for nine years.

0:17:11 > 0:17:13I first met him, believe it or not,

0:17:13 > 0:17:17at an arcade machine establishment

0:17:17 > 0:17:18about 20...

0:17:18 > 0:17:1923 years ago.

0:17:19 > 0:17:21How long have you been in Belfast?

0:17:21 > 0:17:25- Born and bred in Newtownards, believe it or not.- Really?- In '76.

0:17:25 > 0:17:27And then I moved to Belfast in '81.

0:17:27 > 0:17:30- Yeah?- And I've been here ever since.

0:17:30 > 0:17:31Chi's a bit of a character.

0:17:31 > 0:17:33He's very well-known across Northern Ireland.

0:17:33 > 0:17:35He's almost a landmark.

0:17:35 > 0:17:37OK, I'll see you in a minute.

0:17:37 > 0:17:41- Keep an eye on the clock. - Yeah.- Time flies, OK?

0:17:41 > 0:17:42He's a bit like Marmite, as well.

0:17:42 > 0:17:44People seem to either love him or hate him.

0:17:44 > 0:17:47There's no in-between.

0:17:47 > 0:17:48But... Where's he gone?

0:17:50 > 0:17:52Ah, no, he's still there.

0:17:52 > 0:17:55If you give me the ten back, I'll give you four.

0:17:55 > 0:17:56Four little coins.

0:17:56 > 0:17:59- Four little coins? - Four little gold coins, now.

0:17:59 > 0:18:02Chi Wa has done his job.

0:18:02 > 0:18:05Benn is off to the causeway with a full bus.

0:18:06 > 0:18:09Just before we leave, has everybody got everybody with them?

0:18:09 > 0:18:12Nobody's left their husband or their wife or anything like that behind?

0:18:12 > 0:18:14No? Everybody here that wants to be here? Good, good.

0:18:17 > 0:18:21Benn's biggest rivals, McComb's Luxury Coaches,

0:18:21 > 0:18:25are already up on the coast with a bus-load of eager tourists.

0:18:27 > 0:18:30Me, my mum, my brother, my grandparents, three generations,

0:18:30 > 0:18:33we just want to see where we're from, I guess.

0:18:33 > 0:18:34Our ancestry.

0:18:37 > 0:18:40Megan and her family have travelled from Canada.

0:18:42 > 0:18:45I'm mostly looking forward to all the scenery.

0:18:45 > 0:18:47You see all the postcards and everything for Ireland

0:18:47 > 0:18:49and I want to see that part of it.

0:18:49 > 0:18:52I've been wanting to do this my whole life,

0:18:52 > 0:18:54so it's great coming over.

0:18:54 > 0:18:57It's been a dream of mine, and my brother's as well.

0:18:57 > 0:18:59We've heard about all of the places.

0:19:00 > 0:19:03My mum and dad cycling up to youth hostels all the time,

0:19:03 > 0:19:05up to Giant's Causeway.

0:19:05 > 0:19:07What is it, Dad? Portrush?

0:19:07 > 0:19:09- It used to be a youth hostel.- Yeah.

0:19:09 > 0:19:13We can now actually put a place to all the stories.

0:19:13 > 0:19:15We've heard about it, now it just feels like...

0:19:15 > 0:19:16I feel like we've been here,

0:19:16 > 0:19:18although we've never been here before, you know?

0:19:21 > 0:19:26Jim hasn't seen the North Antrim coast in over 50 years.

0:19:31 > 0:19:36And back in the city, Joan is also reliving her childhood.

0:19:36 > 0:19:39She, too, left Northern Ireland a long time ago

0:19:39 > 0:19:41for a new life in Canada.

0:19:42 > 0:19:45I was eight years old when I went to Canada.

0:19:45 > 0:19:47I've never been back until now,

0:19:47 > 0:19:49and I'm 68 years old.

0:19:52 > 0:19:54Long time!

0:19:57 > 0:20:00She's here with her nieces to research their family history.

0:20:03 > 0:20:05You kind of figure out, where do I come from, who am I,

0:20:05 > 0:20:07what am I passing on to my kids?

0:20:07 > 0:20:09- You've got to know what your background is.- Yeah.

0:20:09 > 0:20:11You want to know your heritage.

0:20:11 > 0:20:14- I think that's important, too.- Yeah.

0:20:14 > 0:20:19We don't know our grandfather's family at all.

0:20:19 > 0:20:21We have no idea yet.

0:20:21 > 0:20:22We just have names.

0:20:26 > 0:20:28- It's all the way to the... - Look at the ceiling.

0:20:28 > 0:20:31- All the way round.- They're hoping some of the answers lie here,

0:20:31 > 0:20:34in the records of this Belfast church.

0:20:34 > 0:20:37What a beautiful church for it to be so old.

0:20:37 > 0:20:42For Joan, this is a journey into her own distant past.

0:20:43 > 0:20:46Getting off the plane, as soon as you hit the airport,

0:20:46 > 0:20:48the guy took my passport,

0:20:48 > 0:20:51he says, "Ach, hello, how are ye this morning?" I went...

0:20:51 > 0:20:53SHE INHALES

0:20:53 > 0:20:56That was that feeling that, "Oh, my goodness, I am home, aren't I?"

0:20:56 > 0:20:59To hear the voice. It was unbelievable.

0:21:00 > 0:21:03And here they are, the family records.

0:21:03 > 0:21:05The marriage did take place here.

0:21:05 > 0:21:08- 1906?- 1906, December.

0:21:08 > 0:21:09Yes, that's great.

0:21:11 > 0:21:14Up on the coast, Benn and his coachload of tourists

0:21:14 > 0:21:15have plenty to see.

0:21:21 > 0:21:24There's a small tunnel. Through the tunnel.

0:21:24 > 0:21:26OK, so it's one kilometre.

0:21:26 > 0:21:29Yes, that's an Irish kilometre, so it feels like about six miles.

0:21:30 > 0:21:32We thought it was awesome.

0:21:32 > 0:21:35I've been to some of the other wonders of the world.

0:21:35 > 0:21:38It definitely ranks right up there. It was fantastic.

0:21:39 > 0:21:44A few miles away, Megan is getting ready for a challenge.

0:21:44 > 0:21:47I have heard about the rope bridge.

0:21:47 > 0:21:49I'm afraid of heights!

0:21:49 > 0:21:51But I think I'm going to try to do it anyways.

0:21:51 > 0:21:54I know my grandparents have both been across it multiple times.

0:21:54 > 0:21:56So, if they can do it, I can do it.

0:21:58 > 0:22:03The Carrick-a-Rede rope bridge is suspended 100 feet above the sea.

0:22:05 > 0:22:07I forgot I had to come back.

0:22:07 > 0:22:09I forgot I had to come back!

0:22:14 > 0:22:16Brendan, are you shaking it?

0:22:16 > 0:22:17You aren't even shaking it.

0:22:20 > 0:22:22SHE SHUDDERS AND LAUGHS

0:22:24 > 0:22:25Wobbly.

0:22:29 > 0:22:30Yes!

0:22:34 > 0:22:36You made it.

0:22:36 > 0:22:37Mum did better than I did.

0:22:39 > 0:22:44Back in Belfast, Alfie and Owen are winding down for the day.

0:22:44 > 0:22:46Time for a bit of fun.

0:22:46 > 0:22:48No bicycles on the footpath, please.

0:22:48 > 0:22:51Not on the footpath. We'll have to put your name in the book.

0:22:51 > 0:22:56- £50 fine.- Yes. Could I have your name, please?

0:22:56 > 0:22:58I know you're not from this country, but the rule is no warnings.

0:22:58 > 0:23:00We saw nothing...

0:23:01 > 0:23:03Because we hide the signs.

0:23:03 > 0:23:05We hide them, we don't let you see them, so we can book you.

0:23:05 > 0:23:07So we can fine you then.

0:23:07 > 0:23:09You are joking!

0:23:17 > 0:23:21Oh, today was, my goodness, it was hard going today,

0:23:21 > 0:23:22a lot of competition.

0:23:22 > 0:23:24But it's all a learning experience.

0:23:24 > 0:23:28I thank God we got a lovely day, which is half the battle, you know?

0:23:30 > 0:23:34The Caribbean Princess is getting ready to leave port.

0:23:35 > 0:23:37Today was fantastic.

0:23:37 > 0:23:40It was beautiful. We finally got to see the country of Ireland.

0:23:40 > 0:23:42All of our other stops, we just got to see the city

0:23:42 > 0:23:44and we wanted to see the greenery.

0:23:46 > 0:23:49Once you hit maybe 150 people on a cruise-ship day

0:23:49 > 0:23:52you're starting to make money, anything after that's a profit.

0:23:52 > 0:23:56And we've probably done maybe 250-300 people today,

0:23:56 > 0:23:57which is a good day.

0:23:59 > 0:24:02Everything went well. The customers seemed to be really, really happy,

0:24:02 > 0:24:04and they're all safely back on their ship now,

0:24:04 > 0:24:08probably sipping pina coladas or something like that by now.

0:24:08 > 0:24:09And... Great.

0:24:11 > 0:24:13For the tourist industry, it's been a good day.

0:24:15 > 0:24:17I don't take it home. It stays in work, you know?

0:24:17 > 0:24:21I go home, have a nice something to eat, have a nice beer... Lobster.

0:24:21 > 0:24:24Lobster, crab, octopus -

0:24:24 > 0:24:27I have it all, that's how I relax, you know.

0:24:28 > 0:24:29Ah, God.

0:24:37 > 0:24:39Oh, yeah, there's a cracker.

0:24:39 > 0:24:43Benn won't rest until he's the bus king of Belfast.

0:24:44 > 0:24:48The way the tours are run in Belfast at the moment is it's really a war.

0:24:48 > 0:24:50I'll add a wee bit extra into a tour,

0:24:50 > 0:24:53drop the price a wee bit and the other all companies all go mad.

0:24:53 > 0:24:56You know, "Benn's destroying it for us all, you know,

0:24:56 > 0:24:58"we could all be making a fortune here,

0:24:58 > 0:25:01"but Benn's doing these things for half price. What's that all about?"

0:25:01 > 0:25:03Just like to see plenty of people on the buses, you know,

0:25:03 > 0:25:06enjoying themselves, getting a bargain.

0:25:06 > 0:25:08Meanwhile, his old rivals

0:25:08 > 0:25:12are throwing a party to make a big announcement.

0:25:12 > 0:25:14Ach, that is gorgeous.

0:25:14 > 0:25:16I'll put it up here.

0:25:17 > 0:25:19We've got the people we wanted here.

0:25:19 > 0:25:22We're just having a ball now, yeah.

0:25:22 > 0:25:24We never stop scheming and planning.

0:25:24 > 0:25:26I know, you're brilliant.

0:25:26 > 0:25:28This is the key, this is the key.

0:25:29 > 0:25:32We have actually committed to what is now going to be,

0:25:32 > 0:25:36you'll see on the board here, Belfast Tour Centre.

0:25:36 > 0:25:39We will be starting, from this Wednesday,

0:25:39 > 0:25:44tours of Belfast three times a day, every day, so it is...

0:25:44 > 0:25:46CHEERING AND APPLAUSE

0:25:48 > 0:25:52But they're not the only ones with some exciting news.

0:25:54 > 0:25:56Dennis, what have you got for me?

0:25:57 > 0:26:01- You found three in total? - No way!- What?

0:26:01 > 0:26:02- William...- Yeah.

0:26:02 > 0:26:04John Crooks Garrett, yes?

0:26:06 > 0:26:08May the 30th, '09.

0:26:08 > 0:26:10- '09!- Oh, my God.

0:26:10 > 0:26:12OK. And...

0:26:13 > 0:26:17The pieces of the family puzzle are falling into place.

0:26:19 > 0:26:21That's the father's names.

0:26:21 > 0:26:24- The father here is James Breakey Garratt.- OK.

0:26:24 > 0:26:28We always thought his son was James Breakey.

0:26:29 > 0:26:32Tanya has a new sense of where she's come from.

0:26:35 > 0:26:38After this trip I feel more passionate about Northern Ireland,

0:26:38 > 0:26:42and I feel passionate and loyal to that history, so... Yeah.

0:26:42 > 0:26:46I'm pretty loyal to Belfast, because I never did change my status.

0:26:46 > 0:26:47I'm still a British subject.

0:26:47 > 0:26:50I never took out Canadian citizenship.

0:26:50 > 0:26:53Even though I've been there since I was eight years old,

0:26:53 > 0:26:55I'm still a British subject.

0:26:56 > 0:26:59- So...- Yeah.- I love my country.

0:26:59 > 0:27:00I love where I came from.

0:27:02 > 0:27:03And I will keep it.

0:27:06 > 0:27:09# Going to be a bright, sunshiney day... #

0:27:09 > 0:27:15Last year, nearly 2.5 million people visited Northern Ireland.

0:27:15 > 0:27:18Many of them took a bus tour.

0:27:20 > 0:27:22I want to tell you just how fantastic this was.

0:27:22 > 0:27:25- Oh, good. - See you, I had a great time.

0:27:25 > 0:27:27City tours? City tours today.

0:27:27 > 0:27:32On the streets there were highs, lows and bitter rivalries,

0:27:32 > 0:27:36but from the top of a tour bus it all looked peaceful.

0:27:36 > 0:27:37See, I like Belfast because...

0:27:39 > 0:27:41..it's nice and relaxed.

0:27:41 > 0:27:43It's a cracking view from the right of the bus.

0:27:43 > 0:27:46A cracking, cracking view.

0:27:46 > 0:27:49- I'm not taking any picture. - No, my hands are frozen.

0:27:49 > 0:27:51- Working hard. - Aye, working hard, what's this?

0:27:51 > 0:27:55Some of the companies who have been fighting for the last ten years

0:27:55 > 0:27:57have actually ended up doing something good,

0:27:57 > 0:28:00by putting so much effort, individually,

0:28:00 > 0:28:02in to looking after the tourists

0:28:02 > 0:28:06that it's actually transpired into what we can see today.

0:28:06 > 0:28:07We've definitely done something good.

0:28:07 > 0:28:11And tomorrow they'll do it all again.

0:28:13 > 0:28:16Right, is that it? Let's rock and roll.

0:28:18 > 0:28:21- People'll be thinking I'm away to a bar.- I know.

0:28:21 > 0:28:22# Now, the pain is gone

0:28:25 > 0:28:30# And all of the bad feelings have disappeared

0:28:31 > 0:28:35# I can see clearly now the rain is gone

0:28:37 > 0:28:39- # It's gonna be a bright - Bright

0:28:39 > 0:28:40# Sunshiney day. #