0:00:02 > 0:00:06Hunger on a massive scale is looming across East Africa.
0:00:06 > 0:00:10If we don't act now, it will get much worse.
0:00:10 > 0:00:14In all, 22 million people are estimated to need
0:00:14 > 0:00:17some form of humanitarian assistance.
0:00:17 > 0:00:21And the DEC says drought and conflict
0:00:21 > 0:00:25have left 16 million on the brink of starvation
0:00:25 > 0:00:30and in urgent need of food, water and medical treatment.
0:00:31 > 0:00:35The UN has declared a famine in parts of South Sudan.
0:00:35 > 0:00:38And in Somalia, parts of Kenya and Ethiopia,
0:00:38 > 0:00:41people are also now dying of hunger.
0:00:42 > 0:00:45Women and children are suffering the most.
0:00:46 > 0:00:50More than 800,000 children under the age of five
0:00:50 > 0:00:52are severely malnourished.
0:00:52 > 0:00:57Without immediate help, they are at risk of starving to death.
0:00:59 > 0:01:03On top of this, outbreaks of cholera are making life even harder.
0:01:05 > 0:01:08These images may make us feel helpless,
0:01:08 > 0:01:10but we CAN make a difference.
0:01:10 > 0:01:15DEC member charities are already delivering life-saving assistance
0:01:15 > 0:01:17in all affected countries.
0:01:17 > 0:01:20But they need your help
0:01:20 > 0:01:24to reduce the scale and the severity of this crisis.
0:01:24 > 0:01:27There is plenty of food in this world.
0:01:28 > 0:01:31Nobody should be dying of starvation in 2017.
0:01:33 > 0:01:36For a malnourished child in this situation,
0:01:36 > 0:01:39£5 could provide a week's food.
0:01:39 > 0:01:45£25 could provide a month's supply of life-saving peanut paste.
0:01:45 > 0:01:51£60 could provide clean drinking water for two families for a month.
0:01:51 > 0:01:54And £100 could provide supplies to a clinic
0:01:54 > 0:01:58treating severely malnourished children for a whole week.
0:01:58 > 0:02:02You can give any amount online by going to...
0:02:11 > 0:02:13To donate £5...
0:02:17 > 0:02:19Texts cost £5
0:02:19 > 0:02:24and the whole £5 goes to the DEC East Africa Crisis Appeal.
0:02:24 > 0:02:29You must be 16 or over and please ask for the bill payer's permission.
0:02:29 > 0:02:33For full terms and conditions, go to dec.org.uk.
0:02:33 > 0:02:36Whatever you give will make a difference.
0:02:36 > 0:02:41I know the people of the UK have risen to the challenge many times
0:02:41 > 0:02:44when faced with this type of situation.
0:02:44 > 0:02:50Your generosity is inspirational, and it's admired across the world.
0:02:50 > 0:02:54Let's not let the people of East Africa down. Thank you.