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0:00:18 > 0:00:20- Hello, welcome to Ffermio...
0:00:20 > 0:00:23- ..and to Meat Promotion Wales' - annual conference...
0:00:23 > 0:00:26- ..at the Metropole Hotel - in Llandrindod.
0:00:26 > 0:00:28- By lucky coincidence perhaps...
0:00:29 > 0:00:32- ..lamb prices have risen by 12p - a kilo on the previous week.
0:00:32 > 0:00:35- The future of the red meat industry - is under discussion here.
0:00:36 > 0:00:38- More about that later.
0:00:38 > 0:00:41- Also on the programme, - with Christmas approaching...
0:00:42 > 0:00:44- ..Daloni will be - in Sarn Mellteyrn...
0:00:45 > 0:00:47- ..at a market - which sells local produce.
0:00:47 > 0:00:52- We also announce the final question - in our competition.
0:00:52 > 0:00:56- Every year, Meat Promotion Wales - presents a scholarship...
0:00:56 > 0:00:59- ..to applicants - who are employed full-time...
0:01:00 > 0:01:02- ..in the red meat industry in Wales.
0:01:02 > 0:01:04- Today, the scholars of 2014...
0:01:05 > 0:01:08- ..will be sharing the results - of their research.
0:01:08 > 0:01:12- Over the past weeks, Meinir and I - have visited them on their farms.
0:01:14 > 0:01:16- This year, - there are three scholars...
0:01:16 > 0:01:19- ..James Powell, Carwyn James - and Dr Eleri Price.
0:01:19 > 0:01:23- All three did some of their research - in New Zealand.
0:01:24 > 0:01:28- James and his family live on Dol - y Garn farm in Llanbadarn Fynydd.
0:01:28 > 0:01:32- They farm 50 cattle - and over 1,000 sheep.
0:01:32 > 0:01:36- He chose to study how to improve - the quality of pasture...
0:01:37 > 0:01:39- ..and the use of marginal land.
0:01:39 > 0:01:42- He travelled to New Zealand - and to Ireland.
0:01:43 > 0:01:47- I knew New Zealand was intensifying - all the hill development.
0:01:49 > 0:01:54- They were doing a low-cost structure - on how to develop the hills.
0:01:54 > 0:01:56- It's a situation we have here.
0:01:56 > 0:01:59- These hills were developed - back in the '60s and '70s.
0:01:59 > 0:02:01- They became fenced-in hills.
0:02:01 > 0:02:04- They're basically doing - what we've done.
0:02:04 > 0:02:06- They're applying a science to it.
0:02:07 > 0:02:09- That's what we've got to do.
0:02:10 > 0:02:11- Making more from less.
0:02:11 > 0:02:14- They're going further up - into the hills.
0:02:14 > 0:02:17- It's challenging terrain, - topography and climate.
0:02:18 > 0:02:20- In New Zealand, - the average flock size...
0:02:20 > 0:02:24- ..would be something like three - or four thousand sheep per man...
0:02:25 > 0:02:30- ..whereas Ireland is 100 or 200 ewes - per farm, a smaller scale.
0:02:31 > 0:02:34- Basically, they've intensified - every blade of grass.
0:02:34 > 0:02:38- One who has looked closely - at the research is Gwawr Parry...
0:02:38 > 0:02:42- ..Industry Development Officer - at Meat Promotion Wales.
0:02:43 > 0:02:46- Gwawr, on behalf - of Meat Production Wales...
0:02:46 > 0:02:49- ..what did you think of James' ideas - in his projects?
0:02:49 > 0:02:53- I thought they were very interesting - and different.
0:02:53 > 0:02:59- He set out to find different ways - of utilizing his land at home.
0:02:59 > 0:03:01- What he has already.
0:03:01 > 0:03:05- Using methods that other Welsh - farmers would not have considered.
0:03:05 > 0:03:09- They can be used in Wales despite - originating in foreign lands.
0:03:09 > 0:03:13- His main points are to make the most - of his land at home...
0:03:13 > 0:03:17- ..by using methods - from New Zealand and Ireland...
0:03:18 > 0:03:20- ..to maximize marginal land.
0:03:20 > 0:03:25- Land that wouldn't normally be used, - or at least not profitably.
0:03:26 > 0:03:28- Maybe it can't be used - to graze animals.
0:03:28 > 0:03:32- I'm sure he's mentioned two ways - of making a profit.
0:03:32 > 0:03:35- Either increasing income - or cutting costs.
0:03:35 > 0:03:37- Does he prefer one - more than the other?
0:03:37 > 0:03:39- He concentrates on both...
0:03:40 > 0:03:42- ..but the main points - of his presentation...
0:03:42 > 0:03:44- ..highlighted cutting costs.
0:03:44 > 0:03:50- Using different methods which were - cheaper than ploughing, for example.
0:03:50 > 0:03:55- Using methods like planting turnips - rather than ploughing the land.
0:04:00 > 0:04:04- After his travels, James - has improved the land at home...
0:04:04 > 0:04:07- ..by planting a new crop - he saw in New Zealand.
0:04:07 > 0:04:10- A mixture of plantain and clover.
0:04:10 > 0:04:14- He's put up an electric fence - to control grazing.
0:04:14 > 0:04:18- I've learnt that you start - with the soil fertility...
0:04:18 > 0:04:20- ..then you learn about the plant.
0:04:20 > 0:04:23- Then you get the sheep right. - It follows in that order.
0:04:24 > 0:04:27- James has clearly benefitted - from his experience.
0:04:27 > 0:04:31- Next, Meinir visits another scholar, - this time in Pembrokeshire.
0:04:33 > 0:04:36- It's very difficult - to start farming these days...
0:04:37 > 0:04:39- ..unless you're likely - to inherit a farm.
0:04:39 > 0:04:42- That's why one of the scholars...
0:04:42 > 0:04:45- ..decided to travel - to the other side of the world...
0:04:46 > 0:04:48- ..to research - into collaborative farming.
0:04:49 > 0:04:52- Carwyn James - from Bwlchclawdd Bach, Crymych...
0:04:52 > 0:04:55- ..now works as a nutritionist - for ForFarmers.
0:04:56 > 0:05:00- He also farms 150 Hereford cattle - and 300 breeding ewes.
0:05:00 > 0:05:03- As part of the scholarship...
0:05:03 > 0:05:06- ..Carwyn opted to spend time - in New Zealand and Australia...
0:05:06 > 0:05:09- ..where collaborative farming - is very common.
0:05:10 > 0:05:12- To be honest, - I've always felt that farmers...
0:05:13 > 0:05:16- ..could work together - a lot more than they tend to do.
0:05:16 > 0:05:19- It was a natural subject - for me to study.
0:05:21 > 0:05:24- We've seen a lot of collaboration - in the dairy sector.
0:05:25 > 0:05:29- I think that the beef - and lamb sector could benefit...
0:05:29 > 0:05:34- ..from the methods and business - structures used by dairy farmers.
0:05:34 > 0:05:40- What did you learn about working - together in the two countries?
0:05:40 > 0:05:45- I saw that the mentality of farmers - in New Zealand and Australia...
0:05:45 > 0:05:49- ..is very different to the mentality - of farmers in Wales.
0:05:49 > 0:05:55- In this country, we tend to consider - every farmer as an individual.
0:05:55 > 0:05:59- We see our neighbours as competitors - more than anything else.
0:06:00 > 0:06:03- The mentality - was completely different.
0:06:03 > 0:06:06- The way of doing business - was also different.
0:06:07 > 0:06:11- Family businesses - were totally focused...
0:06:11 > 0:06:15- ..on making a profit - and being successful.
0:06:15 > 0:06:19- People worked together - more efficiently.
0:06:22 > 0:06:24- They farmed in order to live...
0:06:24 > 0:06:29- ..rather than allowing the farm - to dictate their lives.
0:06:30 > 0:06:32- By improving structures...
0:06:32 > 0:06:37- ..it would be possible to bring more - young farmers into the industry...
0:06:37 > 0:06:43- ..through collaborative working - and offering more realistic rents.
0:06:44 > 0:06:47- Landowners could profit...
0:06:47 > 0:06:51- ..from that investment in the land.
0:06:51 > 0:06:56- Farmers would profit - from farming the land.
0:06:57 > 0:07:00- As Carwyn comes to the end - of his research period...
0:07:00 > 0:07:02- ..and reflects back on the work...
0:07:02 > 0:07:06- ..what does he think - is the way forward for the industry?
0:07:06 > 0:07:12- My research highlighted those people - who were willing to work together.
0:07:12 > 0:07:16- Those businesses - which collaborated...
0:07:16 > 0:07:21- ..were usually the ones - able to overcome volatility.
0:07:22 > 0:07:26- That was the main lesson I learnt.
0:07:26 > 0:07:29- It's one which we should learn - in this country.
0:07:30 > 0:07:32- Market prices - are very unpredictable.
0:07:32 > 0:07:35- We must learn to deal with that.
0:07:36 > 0:07:38- On a personal level...
0:07:38 > 0:07:42- ..it's made me think about - and analyse our business a lot more.
0:07:43 > 0:07:45- I've returned with ideas...
0:07:45 > 0:07:49- ..on how we can work - with other farmers more efficiently.
0:07:51 > 0:07:56- We are considering the possibility - of some kind of contract rearing...
0:07:57 > 0:08:01- ..which would give farmers - a secure future.
0:08:01 > 0:08:05- It would give us more security - to move forward.
0:08:06 > 0:08:11- The crucial thing - about collaborative farming...
0:08:11 > 0:08:17- ..is that every party taking part - is benefitting.
0:08:17 > 0:08:20- There are plenty of possibilities - out there.
0:08:20 > 0:08:24- It's about choosing the right one - for us as a family and as a farm.
0:08:26 > 0:08:27- The next scholar...
0:08:27 > 0:08:31- ..comes from the heart - of the Brecon Beacons National Park.
0:08:31 > 0:08:33- She is Dr Eleri Price.
0:08:33 > 0:08:36- In her day job. she is - a project coordinator with IBERS.
0:08:37 > 0:08:40- Although she now lives - in Aberystwyth...
0:08:40 > 0:08:45- ..she returns to the family farm, - Beiligwern in Cray, at weekends.
0:08:45 > 0:08:50- She researched genetic selection - for lamb meat yield and quality.
0:08:50 > 0:08:54- She did her research - in New Zealand and Australia.
0:08:55 > 0:08:58- There are similarities in what - they're breeding for meat yield.
0:08:59 > 0:09:03- They are looking at growth, - muscle depth and fat depth...
0:09:03 > 0:09:05- ..similar to what we are doing.
0:09:05 > 0:09:07- They're ahead of us - in terms of meat quality.
0:09:08 > 0:09:10- Are we thinking about - what the customer wants here?
0:09:11 > 0:09:15- Yes. In Australia, they've done - a lot of consumer taste panels.
0:09:16 > 0:09:20- They're using that data, on-farm - data and abattoir data as well.
0:09:21 > 0:09:23- They combine that information - to get a system...
0:09:24 > 0:09:27- ..where they can guarantee - meat quality for the shopper.
0:09:27 > 0:09:31- The shopper can pay for a 4-star - or 5-star quality product.
0:09:32 > 0:09:36- That payment structure - should also come back to the farmer.
0:09:36 > 0:09:37- It's very impressive.
0:09:37 > 0:09:39- Everybody wins in a way.
0:09:39 > 0:09:41- Everybody wins in a way.- - Yes, the whole supply chain.
0:09:42 > 0:09:45- Gwawr, what exactly was - Dr Eleri Price's field of research?
0:09:46 > 0:09:51- Eleri looked at genetic selection - for meat yield and quality.
0:09:52 > 0:09:55- Improving the genetics of the animal - to improve meat quality...
0:09:56 > 0:09:58- ..according - to the market's requirements.
0:09:58 > 0:10:02- This is mostly done by measurement - in New Zealand and Australia.
0:10:03 > 0:10:08- The same steps - could be taken in this country...
0:10:08 > 0:10:12- ..to try to improve genetics.
0:10:12 > 0:10:16- Do farmers not give enough thought - to the consumer in this country?
0:10:16 > 0:10:19- Is that something - you want to convince us to do?
0:10:19 > 0:10:23- I'm sure it's difficult to think - of your lamb's final destination...
0:10:23 > 0:10:26- ..when you're busy lambing - in winter.
0:10:26 > 0:10:30- But it's important to think about - the final product at that time...
0:10:31 > 0:10:34- ..or even when you introduce the ram - to the sheep.
0:10:35 > 0:10:39- Were there any similarities - between these countries and Wales?
0:10:40 > 0:10:43- Maybe we could look - at meat quality in the future.
0:10:43 > 0:10:47- What have we got here in Wales - and what can we do in future?
0:10:47 > 0:10:50- We need to look - at what our customers want.
0:10:50 > 0:10:54- At farm level, we're already - using the ID in this country.
0:10:54 > 0:10:57- We need to be looking - at what measurements...
0:10:57 > 0:10:59- ..we can be recording on-farm...
0:10:59 > 0:11:02- ..and making more efficient use - of the data on-farm.
0:11:03 > 0:11:06- We also need to look - at buying recorded rams.
0:11:06 > 0:11:09- That's quite important - to improve genetics.
0:11:09 > 0:11:11- It's a permanent thing on-farm...
0:11:11 > 0:11:14- ..you can gain - for meat yield and quality.
0:11:15 > 0:11:17- Congratulations to all of them.
0:11:17 > 0:11:21- They're all contributing to - the theme of today's conference...
0:11:21 > 0:11:24- ..which is - Engage! Gaining Ground Together.
0:11:24 > 0:11:27- The lamb sector - has had a terrible year.
0:11:27 > 0:11:31- Everyone is looking forward to some - positive messages from the scholars.
0:11:33 > 0:11:37- Over 150 people from all parts - of the industry are here today.
0:11:37 > 0:11:42- There are five guest speakers, - all with different expertise.
0:11:42 > 0:11:46- One of them is Prys Morgan, Head of - Operations at Meat Promotion Wales.
0:11:46 > 0:11:50- I think it's important - that everyone works together.
0:11:51 > 0:11:54- It's important in all parts - of the supply chain...
0:11:55 > 0:11:58- ..from producers on farms, - to processors...
0:11:58 > 0:12:03- ..and to customers who give support - by buying the product.
0:12:03 > 0:12:05- We are food producers.
0:12:05 > 0:12:08- It's very good - to use the landscape we have...
0:12:08 > 0:12:11- ..and the way farmers - produce those lambs.
0:12:12 > 0:12:14- I think markets are very important.
0:12:14 > 0:12:17- Having said that, - the elements we can influence...
0:12:17 > 0:12:21- ..are production costs, how we - produce and our target markets.
0:12:21 > 0:12:23- Those are things we can change.
0:12:25 > 0:12:27- We'll take a short break now.
0:12:28 > 0:12:32- Join us in a few minutes for more - from the conference in Llandrindod.
0:12:32 > 0:12:37- Daloni will also visit a new market - on the Lleyn Peninsula.
0:12:37 > 0:12:39- See you shortly.
0:12:41 > 0:12:41- .
0:12:44 > 0:12:44- Subtitles
0:12:44 > 0:12:46- Subtitles- - Subtitles
0:12:48 > 0:12:51- Welcome back to - the Meat Promotion Wales conference.
0:12:51 > 0:12:55- Many issues are being discussed, - from exports to marketing.
0:12:55 > 0:12:58- There are lots - of interesting workshops too.
0:13:00 > 0:13:04- One of these focuses on butchering, - with Elwen Roberts and Rob Rattray.
0:13:05 > 0:13:10- They want to show how supermarkets - choose cuts of meat to sell.
0:13:10 > 0:13:13- It's mostly producers - that are here today.
0:13:13 > 0:13:18- They're thinking about - their own situation on their farms.
0:13:18 > 0:13:24- We're trying to give them - the customers' perspective here.
0:13:24 > 0:13:29- Rob could talk about - what customers ask him in his shop.
0:13:29 > 0:13:31- He's a farmer too, so that was good.
0:13:32 > 0:13:35- It was a chance - for Meat Promotion Wales to learn.
0:13:35 > 0:13:39- We could see what we need to do - to help farmers even more...
0:13:39 > 0:13:42- ..to develop their produce - and so on.
0:13:44 > 0:13:50- With all the information available - today, what are the farmers' views?
0:13:51 > 0:13:56- Everything has been fantastic. We've - seen both ends of the food chain.
0:13:56 > 0:13:59- We've just seen Rob Rattray.
0:13:59 > 0:14:02- It's nice to hear - what a butcher looks for.
0:14:02 > 0:14:05- He knows first-hand - what a customer wants.
0:14:07 > 0:14:09- It's been interesting - to hear talks...
0:14:09 > 0:14:12- ..by young people - who've been to other countries.
0:14:13 > 0:14:15- I enjoyed that very much.
0:14:15 > 0:14:20- There was plenty of information - on where there have been problems.
0:14:20 > 0:14:25- They're not in this country, - they're worldwide.
0:14:25 > 0:14:28- Welsh lamb has been up against it - this year.
0:14:29 > 0:14:32- It's my first time at - the Meat Promotion Wales conference.
0:14:32 > 0:14:35- It's a shop window for the industry.
0:14:35 > 0:14:39- It's nice to learn - from the speakers here today...
0:14:39 > 0:14:42- ..what goes on behind the scenes.
0:14:45 > 0:14:49- With Christmas nearing, there's - more interest in local markets...
0:14:49 > 0:14:52- ..in terms of offering ideas - for original presents.
0:14:52 > 0:14:56- Recently, Daloni went to - Sarn Mellteyrn Memorial Hall...
0:14:56 > 0:15:00- ..to see the best produce - from the Lleyn Peninsula.
0:15:00 > 0:15:04- Local produce markets - are very popular at the moment.
0:15:04 > 0:15:06- On the first Saturday - of every month...
0:15:07 > 0:15:09- ..one is held here - at Sarn Mellteyrn Hall.
0:15:09 > 0:15:13- I've come to find out who comes here - to buy, who's selling...
0:15:13 > 0:15:15- ..and what they're selling.
0:15:19 > 0:15:22- The market only began this Easter.
0:15:22 > 0:15:25- There were just six stalls here - initially...
0:15:25 > 0:15:29- ..and it was intended - to be held in the summer only.
0:15:29 > 0:15:32- The number of stalls - has now doubled...
0:15:32 > 0:15:34- ..and the market continues to grow.
0:15:35 > 0:15:37- This market has followed on...
0:15:37 > 0:15:41- ..from the development kitchen - we have at Ysgol Botwnnog.
0:15:41 > 0:15:44- We wanted to offer a platform - for local produce.
0:15:44 > 0:15:48- Businesses were given the chance - to sell their produce locally.
0:15:48 > 0:15:50- Who sells here?
0:15:50 > 0:15:52- Who sells here?- - There are lots of stallholders.
0:15:53 > 0:15:55- We have food and craft stalls.
0:15:55 > 0:15:58- There are vegetables, bread, bacon.
0:15:58 > 0:15:59- All sorts.
0:16:00 > 0:16:03- Crafts, bracelets, wool products.
0:16:04 > 0:16:06- Everything you can think of!
0:16:07 > 0:16:08- It's busy here, Nia.
0:16:08 > 0:16:11- How have you - got the market on its feet?
0:16:11 > 0:16:14- We've brought together - a good group of stallholders.
0:16:15 > 0:16:19- They told us they wanted - to set up a market of local produce.
0:16:19 > 0:16:22- They've been leading from the start.
0:16:22 > 0:16:24- Have you had any financial support?
0:16:25 > 0:16:27- We're very glad - to have received funding...
0:16:28 > 0:16:31- ..from the Lleyn AONB - Sustainable Development Fund.
0:16:32 > 0:16:36- It was valuable in getting us on our - feet and will help us going forward.
0:16:37 > 0:16:40- Sharon Jones - is one of the stallholders.
0:16:40 > 0:16:44- She runs Moch Llyn, - from Penarfynydd farm, Rhiw.
0:16:45 > 0:16:48- Sharon is the ambassador - of the Wales pork industry.
0:16:49 > 0:16:52- I think - that markets like this one...
0:16:52 > 0:16:56- ..are very important - to the industry on Lleyn.
0:16:56 > 0:17:01- Customers can come to us, - see our produce...
0:17:01 > 0:17:04- ..we're there to help them...
0:17:04 > 0:17:09- ..and it also raises their awareness - of local producers.
0:17:10 > 0:17:15- As ambassador, - I'd like it if the public...
0:17:15 > 0:17:20- ..bought more pork products - from producers.
0:17:20 > 0:17:23- They'd get to know - the meat's provenance...
0:17:23 > 0:17:27- ..and they'd realize - that it's completely different...
0:17:27 > 0:17:32- ..to meat that's processed and sold - in some of the supermarkets.
0:17:33 > 0:17:36- As well as all the tasty foods...
0:17:36 > 0:17:40- ..there are various stalls - which sell hand-made products.
0:17:46 > 0:17:48- What's the story - behind Gair ar Bwyth?
0:17:48 > 0:17:51- It started two years ago - as a hobby.
0:17:52 > 0:17:54- Something to do in the evenings.
0:17:54 > 0:17:59- Instead of buying the kits, - I thought I'd make one.
0:17:59 > 0:18:01- Design it myself.
0:18:01 > 0:18:06- Welsh words, sayings and hymns. - That's how it started.
0:18:06 > 0:18:08- It gives you pleasure.
0:18:08 > 0:18:09- It gives you pleasure.- - Yes.
0:18:10 > 0:18:15- Pleser Pur started in a cafe.
0:18:15 > 0:18:20- Chutneys and jams - were being made in the cafe.
0:18:21 > 0:18:25- Someone asked us - if we could sell a product...
0:18:25 > 0:18:29- ..as they wanted it - as a Christmas present.
0:18:30 > 0:18:32- That's how it started.
0:18:32 > 0:18:38- At the start of the year, you could - try for a Great Taste award.
0:18:38 > 0:18:42- We've been lucky - to have been awarded two stars.
0:18:42 > 0:18:44- We're very proud of that.
0:18:49 > 0:18:52- You have some cakes here, Geraint.
0:18:52 > 0:18:54- We've ran out - of one thing you'd like.
0:18:54 > 0:18:55- The sausage rolls have all gone.
0:18:55 > 0:18:57- The sausage rolls have all gone.- - They've all gone!
0:18:57 > 0:18:59- Drat! I was going - to have some for lunch.
0:19:00 > 0:19:02- You're Islyn Bakery.
0:19:02 > 0:19:06- How important is this market - for a small business?
0:19:06 > 0:19:08- Very important.
0:19:08 > 0:19:10- It's a very cheap advert for us.
0:19:11 > 0:19:16- We're based in Aberdaron, - the so-called end of the world.
0:19:16 > 0:19:19- It helps for us to leave there...
0:19:19 > 0:19:23- ..and for people in Sarn and nearby - to see us.
0:19:24 > 0:19:25- Cegin Grug produce.
0:19:26 > 0:19:28- It's a little different.
0:19:28 > 0:19:30- Baklava.
0:19:30 > 0:19:31- That's not Welsh.
0:19:31 > 0:19:33- No!
0:19:33 > 0:19:37- There are stalls here - which make bara brith.
0:19:37 > 0:19:41- I thought - we'd bring different foods.
0:19:41 > 0:19:44- Cegin Grug does buffets - and outside catering.
0:19:45 > 0:19:51- People like a different twist, - such as Mediterranean food.
0:19:51 > 0:19:55- What are those chocolate - truffle cookies over there?
0:19:55 > 0:19:59- They're a bit naughty - as they contain amaretto.
0:19:59 > 0:20:03- I feel a bit naughty - and I like amaretto.
0:20:03 > 0:20:04- OK. Great.
0:20:05 > 0:20:06- This basket is heavy now!
0:20:07 > 0:20:08- Thank you very much.
0:20:08 > 0:20:09- Thank you very much.- - Lovely.
0:20:11 > 0:20:15- One who's encouraged producers - and shoppers to come here...
0:20:15 > 0:20:18- ..is the marketing officer, - Lowri Rees Roberts.
0:20:18 > 0:20:21- It started - with the development kitchen...
0:20:21 > 0:20:25- ..and then the natural step - was to set up this market.
0:20:25 > 0:20:29- I've been working with Sian and Nia - to get the market on its feet.
0:20:29 > 0:20:33- How busy - is the development kitchen now?
0:20:33 > 0:20:34- It's busy.
0:20:35 > 0:20:37- A lot of people - at the market today...
0:20:37 > 0:20:40- ..developed their produce - in that kitchen.
0:20:40 > 0:20:44- That produce is here today, - which is fantastic.
0:20:50 > 0:20:53- I'm going home - with an overflowing basket.
0:20:53 > 0:20:56- I have plenty for Sunday lunch.
0:20:57 > 0:20:58- This, as you can see...
0:20:58 > 0:21:03- ..is proof that Lleyn produce market - is successful.
0:21:07 > 0:21:09- What a day and what a conference.
0:21:09 > 0:21:11- Now, a chance - for you to win a trailer.
0:21:12 > 0:21:14- The final question - in our competition.
0:21:17 > 0:21:21- The first prize - is the 10-foot TA5G trailer.
0:21:21 > 0:21:24- The second prize - is the LM85G trailer.
0:21:25 > 0:21:29- The third prize is the Q5e trailer.
0:21:29 > 0:21:31- Together, they are worth - over 7,000...
0:21:32 > 0:21:35- ..and have been kindly donated - by Ifor Williams Trailers.
0:21:36 > 0:21:40- To win one of them, you'll need - to answer seven simple questions.
0:21:41 > 0:21:43- The first letter of each answer...
0:21:43 > 0:21:46- ..will be an anagram - of a seven-letter word.
0:21:47 > 0:21:52- You'll have to send us that word - by 25 November.
0:21:54 > 0:21:57- Here's the final question.
0:21:58 > 0:22:03- A vehicle which travels on tracks.
0:22:03 > 0:22:06- That's it, all the questions - have been asked.
0:22:06 > 0:22:10- If you think you know - the seven-letter word...
0:22:10 > 0:22:16- ..send your answer, name, - full address and telephone number...
0:22:16 > 0:22:22- ..to Ffermio Competition, Telesgop, - Bay Studios, Fabian Way...
0:22:23 > 0:22:29- ..Swansea, SA1 8QB.
0:22:29 > 0:22:32- Or you can enter by submitting - the form on our website.
0:22:33 > 0:22:36- You must be 18 years or over - to take part...
0:22:36 > 0:22:41- ..and we must receive your entry - by 25 November.
0:22:42 > 0:22:45- If you're one - of the lucky winners...
0:22:45 > 0:22:49- ..you'll have to collect the trailer - on the Tuesday at the Winter Fair.
0:22:50 > 0:22:51- Good luck to you all.
0:22:53 > 0:22:55- That's it for this programme.
0:22:55 > 0:22:57- It's been an interesting day...
0:22:57 > 0:23:02- ..of exchanging ideas on the - future direction of the industry.
0:23:02 > 0:23:05- Our income from the market - may be lower this year...
0:23:06 > 0:23:09- ..but maybe - our financial management is better.
0:23:09 > 0:23:13- It's important that those of us here - go home, look at our businesses...
0:23:13 > 0:23:17- ..and decide what suits us - from what we've heard today.
0:23:17 > 0:23:20- From me and the Ffermio crew, - thanks for joining us.
0:23:21 > 0:23:22- Goodbye.
0:23:36 > 0:23:38- S4C Subtitles by Testun Cyf.
0:23:38 > 0:23:38- .