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0:00:02 > 0:00:05We believe Britain has the best food in the world.

0:00:07 > 0:00:11Our glorious country boasts some fantastic ingredients.

0:00:11 > 0:00:12Start eating it, will ya?

0:00:14 > 0:00:16It's home to some amazing producers.

0:00:16 > 0:00:19- My goodness gracious. That is epic. - Isn't it?

0:00:21 > 0:00:22And innovative chefs.

0:00:24 > 0:00:27But our islands also have a fascinating food history.

0:00:27 > 0:00:33The fish and chip shops of South Wales are running out of chips.

0:00:34 > 0:00:35- BOTH:- Yes!

0:00:35 > 0:00:36And in this series,

0:00:36 > 0:00:40we're uncovering revealing stories of our rich culinary past.

0:00:41 > 0:00:44Now there is food history on a plate.

0:00:44 > 0:00:47As well as meeting our nation's food heroes

0:00:47 > 0:00:49who are keeping this heritage alive.

0:00:49 > 0:00:51Best have them enjoying themselves.

0:00:51 > 0:00:55It's a short life. Let's make it a happy one like they always have had.

0:00:56 > 0:00:59And of course we'll be cooking up a load of dishes that

0:00:59 > 0:01:01reveal our foodie evolution.

0:01:03 > 0:01:07Spring, summer, autumn, or winter. It's brilliant.

0:01:08 > 0:01:10- Quite simply... - BOTH:- The best of British.

0:01:32 > 0:01:37Wow, what a view. And, look at that, mate, it's a food market paradise.

0:01:37 > 0:01:39Yeah, and today we have a huge variety of markets

0:01:39 > 0:01:43to buy our food from. From supermarkets to internet shopping.

0:01:43 > 0:01:44We've got butchers and bakers.

0:01:44 > 0:01:46Cheese shops and farmers' markets galore.

0:01:46 > 0:01:48Grow your own, pick your own.

0:01:48 > 0:01:50The list is almost as diverse as the foods we eat.

0:01:50 > 0:01:54And that's why the show today is dedicated to celebrating

0:01:54 > 0:01:58the great British market and the role it played

0:01:58 > 0:02:00on affecting the way we eat.

0:02:00 > 0:02:02Come on, mate, let's go shopping.

0:02:07 > 0:02:10The moment our nation started evolving into the

0:02:10 > 0:02:15industrialised urbanised giant it now is was the moment when we became

0:02:15 > 0:02:19a country that had to buy rather than barter or grow what we ate.

0:02:20 > 0:02:23Now the choices of what we can purchase in our food stores

0:02:23 > 0:02:25has never been wider.

0:02:27 > 0:02:29This has broadened our diets

0:02:29 > 0:02:32and diversified our tastes more than was ever thought possible.

0:02:33 > 0:02:38- My goodness gracious. - I know.- That is epic.- Isn't it?

0:02:38 > 0:02:42So perhaps it's more than about time that we doff our caps in the

0:02:42 > 0:02:46direction of the very retailers that make working with food such

0:02:46 > 0:02:49a varied and enjoyable experience.

0:02:50 > 0:02:53Ladies and gents, now open for business,

0:02:53 > 0:02:57the Hairy Bikers' Best of British Markets.

0:03:03 > 0:03:07This mediaeval town of Ludlow is renowned for a prestigious

0:03:07 > 0:03:11food festival that has its roots in the farmers' markets that have

0:03:11 > 0:03:13been revived in recent decades.

0:03:13 > 0:03:16And we've come for a bit of a sneak preview before it gets ram-pam

0:03:16 > 0:03:21- jam-pam packed with...- Ooh! - ..floods of hungry foodies.

0:03:25 > 0:03:27It might seem busy today

0:03:27 > 0:03:32but a mere 500 people attended the first festival back in 1995.

0:03:33 > 0:03:37But it's grown enormously and now up to 20,000 people are said to

0:03:37 > 0:03:41visit one of the ultimate markets for dedicated foodies.

0:03:41 > 0:03:46The very best of food producers in one place at one time.

0:03:46 > 0:03:49When you shop at markets like this, you're guaranteed to meet

0:03:49 > 0:03:52producers with real passion and expertise in their field.

0:03:52 > 0:03:57The Swift family was one of the first exhibitors ever involved here.

0:03:57 > 0:03:59- Morning, Rob.- Nice to meet you.

0:03:59 > 0:04:03Have you ever seen such a dazzling display of bread?

0:04:03 > 0:04:08- A plethora of yeasty gorgeousness. - If you can make it into a bread, you've done it, haven't you?

0:04:08 > 0:04:11Rob, in your experience, how much do you think Ludlow has

0:04:11 > 0:04:13changed as a festival and as a town for food?

0:04:13 > 0:04:16The festival's been running for about 17 years

0:04:16 > 0:04:19and it was just very local businesses that were getting involved

0:04:19 > 0:04:22and it's grown very steadily over time.

0:04:22 > 0:04:24Now it really does take in the whole town.

0:04:24 > 0:04:27You wouldn't have a festival or a farmers' market like this

0:04:27 > 0:04:30if it wasn't for the excellence and the variety of the product.

0:04:30 > 0:04:34And that is what makes people come from far and wide to have

0:04:34 > 0:04:38a day out, to buy the food, to experience it and get a few ideas.

0:04:38 > 0:04:39Absolutely. I couldn't agree more.

0:04:39 > 0:04:42The town feeds the festival, the festival feeds the town,

0:04:42 > 0:04:44so it works well.

0:04:44 > 0:04:47I mean, this is fig bread. That'd be wonderful with cheese.

0:04:47 > 0:04:49Spelt and honey, again. Fantastic with cheese.

0:04:49 > 0:04:52Pesto and walnut whirls. You don't get this in France, do you?

0:04:52 > 0:04:53No, you don't!

0:04:53 > 0:04:58- Have you ever tasted chilli, lime and coriander bread before?- No.

0:05:00 > 0:05:04- Could you imagine a smoked duck sandwich in that?- Fantastic.

0:05:06 > 0:05:08There are a few more things

0:05:08 > 0:05:12I could imagine a morsel of smoked duck with here, eh, Kingy?

0:05:12 > 0:05:14It's a foodie paradise.

0:05:14 > 0:05:16But as well as tasting,

0:05:16 > 0:05:19it's interesting to find out the human story behind the produce.

0:05:19 > 0:05:23How did you arrive at making what looks like the most fantastic

0:05:23 > 0:05:26- cheese?- Well, I love goats.

0:05:26 > 0:05:30I had a couple of pedigree goats. I started to make cheese

0:05:30 > 0:05:33and people couldn't stop buying it. Then it just expanded.

0:05:33 > 0:05:37And we come here every year and most years we sell out.

0:05:37 > 0:05:40- So, you started off with two goats? - Yes.

0:05:40 > 0:05:43- How many goats do you have now? - Too many!

0:05:44 > 0:05:47- Nearly 100.- Ah!- Oh.

0:05:47 > 0:05:50- You've got everything here. - It's great.

0:05:50 > 0:05:53- My goodness gracious. - I know.- That is epic.- Isn't it?

0:05:53 > 0:05:58That one's Dutch Mistress and this one's Capra Nouveau.

0:05:58 > 0:06:01And that one just won three gold stars at the Great Taste Awards.

0:06:01 > 0:06:04Back of the net! Get in.

0:06:04 > 0:06:09This is the Pablo Cabrito, an ash mold-ripened log.

0:06:09 > 0:06:12- AFFECTED ACCENT:- Oh, an ash mold-ripened log.

0:06:12 > 0:06:14There's nothing better.

0:06:14 > 0:06:16- You make it sound so attractive. - I know!

0:06:16 > 0:06:18As logs go, that's a good'n.

0:06:18 > 0:06:22- You'd be nothing without ash. - I wouldn't.

0:06:22 > 0:06:24And we haven't even had a drink yet.

0:06:24 > 0:06:26God knows what happens when you have.

0:06:26 > 0:06:28There's plenty of people over there can fix that one.

0:06:28 > 0:06:31It's good, isn't it? You can get everything in here.

0:06:34 > 0:06:38But we said we wanted a drink and I know just where to get one.

0:06:38 > 0:06:42Our old mate Ralph's been making cider in the traditional way using

0:06:42 > 0:06:44authentic equipment for years.

0:06:46 > 0:06:49And the wonderful thing about going to festivals like this is

0:06:49 > 0:06:51you can see these age-old techniques

0:06:51 > 0:06:55and meet the skilled people who make the product face-to-face.

0:06:57 > 0:07:01Here he's making this year's batch of Festival Perry.

0:07:01 > 0:07:04Or, as many people know it, pear cider.

0:07:04 > 0:07:06Perry's a drink that has actually been

0:07:06 > 0:07:08common in Britain for centuries.

0:07:08 > 0:07:11Calling it pear cider might have helped

0:07:11 > 0:07:13revive its fortunes in recent years

0:07:13 > 0:07:15but artisan perry producers like Ralph

0:07:15 > 0:07:19like to turn back time to reconnect us with our food heritage.

0:07:19 > 0:07:23And festivals like Ludlow are the perfect place to do it.

0:07:23 > 0:07:27Though I imagine if we want a drop, Ralph will make us graft for it.

0:07:27 > 0:07:30- How do, Ralph?- How are you? - All right.

0:07:30 > 0:07:33Last time we saw you, it was at another festival at Hereford,

0:07:33 > 0:07:35- wasn't it?- That's right.- You're doing well, mate.

0:07:35 > 0:07:38- Look at that.- I know. You boys want to have a go now?- Yeah!- Yeah!

0:07:38 > 0:07:41- Have you got your stick, Ralph?- Yes.

0:07:41 > 0:07:45- It's amazing, the juices that come out of it.- It is, isn't it?

0:07:45 > 0:07:50- Right, one, two, three. - Come on, you big Jessie. Catch up.

0:07:50 > 0:07:51CROWD LAUGHS

0:07:52 > 0:07:58- Come on, Dave.- Get your pushbike out!- It's not It's A Knockout!

0:08:03 > 0:08:07- You'll need a drink after that, dude.- Sort me out.

0:08:07 > 0:08:09Look how clear that is.

0:08:09 > 0:08:11- Now, that's pear juice, isn't it? - Yes.

0:08:14 > 0:08:18What do you think? It's beautiful. Sweeter than I thought.

0:08:18 > 0:08:22- It IS sweeter than I thought. - That's lovely, Ralph.- That's good.

0:08:22 > 0:08:25That's what I pressed here last year, Festival Perry.

0:08:25 > 0:08:29But this is pear juice that makes you giggle, isn't it?

0:08:29 > 0:08:32That's got alcohol in. That didn't have.

0:08:34 > 0:08:36That's a nice drop.

0:08:36 > 0:08:39Do you know, Si, you come to one of these festivals,

0:08:39 > 0:08:42you've had a great day out, but is there going to be a better

0:08:42 > 0:08:45meal in the world than to go home, some of Ralph's Perry,

0:08:45 > 0:08:48some of the best bread you've tasted, some of the best cheese you've tasted,

0:08:48 > 0:08:50you're the richest man on the planet.

0:08:52 > 0:08:54Ah! But once you've finished your shop,

0:08:54 > 0:08:57the things that we love about food festivals is they know

0:08:57 > 0:09:01how to make food shopping into a fun day out.

0:09:01 > 0:09:03You know them as Dave and Si,

0:09:03 > 0:09:06but more likely you know them as the Hairy Bikers!

0:09:06 > 0:09:08APPLAUSE

0:09:08 > 0:09:13- Hello, everybody.- Hello, how are you all? Are you having a good time?

0:09:13 > 0:09:15- All:- Yes!- And it's not raining!

0:09:15 > 0:09:18For our final course, we're joining food writer Henrietta Green

0:09:18 > 0:09:22and self-styled sausage supremo Stephen Plume to judge

0:09:22 > 0:09:24some of the best local bangers on show.

0:09:24 > 0:09:27- Are you going to have a whole sausage?- I am.

0:09:29 > 0:09:31Shut up.

0:09:31 > 0:09:36- Number one, sweet, pleasant. - I like that.- I do, too.

0:09:36 > 0:09:38This must be torture for you like this.

0:09:38 > 0:09:41LAUGHTER

0:09:41 > 0:09:43Oh. Different texture on number three, isn't it?

0:09:43 > 0:09:45Very high meat, number three.

0:09:45 > 0:09:47That's really sausagey tasting, isn't it?

0:09:49 > 0:09:51No, you know what I mean!

0:09:51 > 0:09:54What we're going to have to do, we're going to have to make a decision.

0:09:54 > 0:09:57- Shall we have a huddle? - Yes. Any excuse. Excuse us.

0:10:02 > 0:10:05- Yes.- Yup.- Yeah.- Yeah.

0:10:05 > 0:10:08The United Nations of Sausages have come to a decision.

0:10:08 > 0:10:12And I think we're all agreed that the winning sausage is

0:10:12 > 0:10:13Beaman's of Bridgnorth.

0:10:16 > 0:10:18- Ladies and gentlemen, thank you very much.- Have a wonderful day.

0:10:21 > 0:10:24Yes, the success of these food festivals has evolved the humble

0:10:24 > 0:10:28farmers' market into perhaps the ultimate venue to sell and buy food.

0:10:30 > 0:10:33Which reminds me - I was hoping to get some sloe gin.

0:10:33 > 0:10:35Oh! The missus is after some chilli chutney.

0:10:35 > 0:10:40- Oh! Some flatbread for that goats' cheese.- How about those oysters?

0:10:40 > 0:10:42Don't forget the sausages!

0:10:44 > 0:10:45But if you, like us,

0:10:45 > 0:10:49often end up spending the whole day tasting all these wondrous

0:10:49 > 0:10:53goods on offer and forgetting to buy anything, rest assured,

0:10:53 > 0:10:56we've plenty of experience in turning up less than successful

0:10:56 > 0:10:58shopping trip, ahem,

0:10:58 > 0:11:00into a well-planned and thoughtful cooking exercise.

0:11:02 > 0:11:05We walked past the fudge stall

0:11:05 > 0:11:08and we come out with three packets of fudge.

0:11:08 > 0:11:10Then we went to the nut stall.

0:11:10 > 0:11:13We bought packet of Brazils, which we ate then and there.

0:11:13 > 0:11:15- We did.- But we took a packet of walnuts with us

0:11:15 > 0:11:17and we've come back from that festival,

0:11:17 > 0:11:21- all we had was walnuts and fudge. - Why is that? Why does that happen?

0:11:21 > 0:11:23I don't know. But we had nothing to eat.

0:11:23 > 0:11:28So what we did was we invented the great fudgy walnut cake.

0:11:28 > 0:11:30- Because we were hungry, weren't we? - Aye!

0:11:30 > 0:11:32We should have bought sausages and all good things

0:11:32 > 0:11:36and we end up with three bags of fudge and a big bag of walnuts.

0:11:36 > 0:11:39But that became a fudgy walnut cake, which we had with our tea.

0:11:39 > 0:11:44- And we were deliriously happy. - Right. Now. Walnuts.

0:11:44 > 0:11:47That's a good start with a walnut cake, you see.

0:11:47 > 0:11:51Now these are very similar to those selfsame walnuts that we found.

0:11:51 > 0:11:55I need eight pretty ones for the top.

0:11:55 > 0:11:58I'll take nine just in case one gets purloined.

0:11:58 > 0:12:01Now, these we puree to bits.

0:12:07 > 0:12:11Don't worry if some bits are bigger than others, they call it texture.

0:12:11 > 0:12:13Indeed.

0:12:13 > 0:12:14Now, I'm going to get on with the batter.

0:12:14 > 0:12:19So we've got 225 grams of self raising flour.

0:12:21 > 0:12:24225 grams of brown sugar.

0:12:24 > 0:12:28A teaspoon...of baking powder.

0:12:32 > 0:12:34I like this.

0:12:34 > 0:12:37- Batter cakes are great, aren't they? - There you are, mate.

0:12:37 > 0:12:39- There's your nuts. - Thank you very much.

0:12:40 > 0:12:44250 grams of butter.

0:12:44 > 0:12:47Walnuts have been around a long time.

0:12:47 > 0:12:51In fact, walnuts have been cultivated for 10,000 years.

0:12:51 > 0:12:54It's one of the most ancient food trees known to man.

0:12:54 > 0:12:58- Very important source of sustenance, the walnut.- It is.

0:13:00 > 0:13:02- Can I have four eggs, mate?- Yes.

0:13:02 > 0:13:05- Quatro ouefos.- Thank you.

0:13:05 > 0:13:08What I'm going to do, I'm just going to blitz this a little bit.

0:13:12 > 0:13:15And then I'm going to add the eggs. One...

0:13:15 > 0:13:19In Afghanistan, they have a word for walnuts which,

0:13:19 > 0:13:22when translated, means "four brains".

0:13:22 > 0:13:25Which refers to what the nut looks like in its shell.

0:13:27 > 0:13:29I'm just going down the shops for a kilo of four brains.

0:13:31 > 0:13:33- I prefer walnuts myself.- So do I.

0:13:33 > 0:13:35And put those...

0:13:36 > 0:13:39..beautifully, beautifully chopped walnuts.

0:13:39 > 0:13:43- Put the baking powder in?- Yes, it's in here.- Excellent.- Then, like that.

0:13:45 > 0:13:47And give it a pulse to make the batter.

0:13:49 > 0:13:53Now, time to dollop our batter out into two seven-inch cake tins.

0:13:53 > 0:13:55Half and half.

0:13:56 > 0:14:00Now these are just two loose-bottomed sandwich tins

0:14:00 > 0:14:02that have been lined with baking parchment.

0:14:02 > 0:14:04Classic, but it works.

0:14:06 > 0:14:09Give that a smooth out.

0:14:09 > 0:14:12Don't worry too much about this because as soon as the mixture

0:14:12 > 0:14:16heats up in the oven, it's going to find its own level.

0:14:16 > 0:14:19I think the Women's Institute would be proud of us.

0:14:19 > 0:14:20It'd be the first time!

0:14:22 > 0:14:26They're terrifying, the WI, when it comes to cakes, aren't they?

0:14:26 > 0:14:28Oh, aye. It's looking at this tin sends me into tremors.

0:14:28 > 0:14:31Nicely done, mucker. Nicely mixed.

0:14:31 > 0:14:33Now we pop those into a preheated oven,

0:14:33 > 0:14:40170 degrees Celsius for a fan oven for around 23 to 25 minutes.

0:14:42 > 0:14:46- Over to you, mon frere. - Synchronise watches, captain.

0:14:46 > 0:14:47- Yes.- Yes.

0:14:47 > 0:14:51Meanwhile, let's make the icing. Forget that standard icing,

0:14:51 > 0:14:55we're upping a few gears on the calorie counter here.

0:14:55 > 0:14:56Now, this is fudge.

0:14:58 > 0:15:01Look at that. It's proper old-fashioned fudge.

0:15:01 > 0:15:05This is the sort of artisanal fudge they can make at any market.

0:15:05 > 0:15:07But you know, lately, you get salt fudge

0:15:07 > 0:15:09and that's brilliant in this recipe.

0:15:09 > 0:15:12It is. Salt fudge, if you can get your hands on it.

0:15:12 > 0:15:15Fudge has an interesting history,

0:15:15 > 0:15:19because the word fudge means to muddy the waters, make a mistake.

0:15:19 > 0:15:22And it's thought that the first fudge was made

0:15:22 > 0:15:26when somebody made a mistake making toffee and they ended up with

0:15:26 > 0:15:29fudge and they called it fudge cos they fudged the recipe.

0:15:29 > 0:15:33Now, we want about a third for the top of that

0:15:33 > 0:15:35and two thirds for the icing.

0:15:35 > 0:15:39And this we just chunk up and put it into the food processor,

0:15:39 > 0:15:43which is simpler than a simple thing.

0:15:43 > 0:15:48To that we add some icing sugar

0:15:48 > 0:15:51and some butter.

0:15:51 > 0:15:53And it's 150 grams of each.

0:15:53 > 0:15:57Now, before I process this together, I'm going to add a splash of water.

0:15:57 > 0:15:59Not much water, just a tablespoon.

0:15:59 > 0:16:03We can always add some more water to it later if it's too thick.

0:16:08 > 0:16:10- Oh, look.- Nice.

0:16:12 > 0:16:14Beautiful.

0:16:21 > 0:16:23That's the icing.

0:16:24 > 0:16:28- I think those cakes should be done, Si.- Yeah?

0:16:28 > 0:16:30Let's have a look.

0:16:30 > 0:16:32Do you want to do the skewer test?

0:16:32 > 0:16:35'The skewer test, for those of you who are unaware,

0:16:35 > 0:16:37'involves punching a skewer into a cake.

0:16:37 > 0:16:40'Should said skewer emerge without any of said cake attached,

0:16:40 > 0:16:42'said cake is cooked.'

0:16:42 > 0:16:44- BOTH:- Clean as a whistle.

0:16:44 > 0:16:47If one's clean, the other one's going to be fine, so that's good.

0:16:47 > 0:16:51So, all we need to do now is to leave those to cool,

0:16:51 > 0:16:53pop them out of the tins,

0:16:53 > 0:16:56then we decorate and we've got our fudgy walnut cake.

0:16:56 > 0:16:57And you can tell, look.

0:16:57 > 0:16:59They've just started to shrink

0:16:59 > 0:17:01away from the side of the tin.

0:17:01 > 0:17:04Obviously, if you try to ice the cake when it's warm,

0:17:04 > 0:17:06it'll just melt the butter icing.

0:17:16 > 0:17:19Ooh! That was quite invigorating.

0:17:19 > 0:17:21- What are they like?- Lovely.

0:17:28 > 0:17:30Do you want to do half the icing on that

0:17:30 > 0:17:34- and I'll chop the fudge for the top, Kingy?- All right, mate.

0:17:39 > 0:17:43Smear the icing on thick or as thin as you like.

0:17:44 > 0:17:47- Right, mate.- Excellent. And surmount.

0:17:47 > 0:17:50Oh, yes. I love it, home-made cakes,

0:17:50 > 0:17:51they always have that look

0:17:51 > 0:17:54of a nursery rhyme about them, don't they?

0:17:54 > 0:17:55They do, yes.

0:17:55 > 0:17:58# Pat-a-cake, pat-a-cake baker's man

0:17:58 > 0:18:01# Bake me a cake just as fast as you can... #

0:18:01 > 0:18:03'Ooh, Mr King's doing a splendid job.

0:18:03 > 0:18:06'Perhaps a future career as a plasterer beckons.'

0:18:06 > 0:18:08I want the house pebble dashing.

0:18:08 > 0:18:10I want all four walls doing.

0:18:11 > 0:18:13Not just the bits that you see.

0:18:13 > 0:18:18Going to peak it a bit? That's it. Oh, look at that.

0:18:18 > 0:18:20It's like a well-plastered outhouse.

0:18:20 > 0:18:22Artex are us. Go on.

0:18:22 > 0:18:24- There you are.- Excellent.

0:18:24 > 0:18:28'And now for the Afghani brain nut garnish.

0:18:28 > 0:18:29'Hey, we're not doing

0:18:29 > 0:18:31'things by halves here.

0:18:31 > 0:18:34'So, the rest of that fudge can go on the roof.'

0:18:34 > 0:18:37Start off with quite a prominent stack in the middle.

0:18:37 > 0:18:40I think we're there. I think any more would be vulgar, do you?

0:18:40 > 0:18:43I do. And I think that's absolutely lovely.

0:18:43 > 0:18:44- It is, isn't it?- Yeah.

0:18:46 > 0:18:48I must say, that is

0:18:48 > 0:18:51a beautiful-looking cake

0:18:51 > 0:18:54with the minimum of fuss.

0:18:54 > 0:18:56- Oh, Kingy.- What, mate?

0:18:56 > 0:18:57That's enough looking at it.

0:18:57 > 0:19:00- Let's get into it.- Go on, mate.

0:19:00 > 0:19:01After you.

0:19:06 > 0:19:09- That's lovely.- Good cake.- Mmm.

0:19:09 > 0:19:14- That's one to make when the vicar comes round for his tea.- Yeah.

0:19:16 > 0:19:18A homage to markets.

0:19:18 > 0:19:23Two things that's always readily available in every food market.

0:19:23 > 0:19:25Fudge and walnuts.

0:19:25 > 0:19:28# If I knew you were coming I'd have baked a cake

0:19:28 > 0:19:30# Hired a band, goodness sake

0:19:30 > 0:19:33# If I knew you were coming I'd have baked a cake

0:19:33 > 0:19:36# How d'you do, how d'you do how d'you do... #

0:19:38 > 0:19:41'But of course, Kingy, a fudge and walnut cake is simply

0:19:41 > 0:19:44'the tip of the iceberg where our markets are concerned.'

0:19:44 > 0:19:46'Well said, sir.

0:19:46 > 0:19:50'Any true homage can't ignore the fact that, to many people,

0:19:50 > 0:19:53'they are about much more than the food.

0:19:57 > 0:20:00'Our urban markets have always been a living

0:20:00 > 0:20:03'and breathing part of our British heritage.'

0:20:03 > 0:20:05On Tuesdays, Thursdays and Saturdays,

0:20:05 > 0:20:10250-odd stalls are set out in the old-fashioned way.

0:20:10 > 0:20:12It's all half-price!

0:20:12 > 0:20:15'For hundreds, if not thousands of years,

0:20:15 > 0:20:19'they were the beating heart of many of our town and city centres.'

0:20:20 > 0:20:25'And for generations of Brits, they provided an important livelihood.'

0:20:25 > 0:20:27For me, this is a jolly early start,

0:20:27 > 0:20:30but most of the men here were already halfway through their working day.

0:20:30 > 0:20:32The turnover here is fantastic,

0:20:32 > 0:20:36with about £60 million worth of fruit and vegetables sold every year.

0:20:36 > 0:20:38# Street life

0:20:38 > 0:20:40# It's the only life I know... #

0:20:40 > 0:20:42'They were also a valuable source

0:20:42 > 0:20:46'of good quality and affordable food.'

0:20:46 > 0:20:47Why do you shop in the market?

0:20:47 > 0:20:51Well, I like coming down, there's a change of things

0:20:51 > 0:20:53and I like the pricing of the different articles.

0:20:53 > 0:20:56I shop here because it's so very much cheaper.

0:20:56 > 0:20:59Onions here thruppence a pound.

0:20:59 > 0:21:01Across the way, they're sixpence.

0:21:01 > 0:21:04'For market entrepreneurs, getting the best

0:21:04 > 0:21:09'fresh produce at the right price was essential to attract customers.'

0:21:10 > 0:21:11How many do you want?

0:21:11 > 0:21:15- Go on. Ten.- You got ten, yes.

0:21:18 > 0:21:21Anybody else? Got three left. Anybody else?

0:21:21 > 0:21:24Two pounds. Have a look at them. Look!

0:21:24 > 0:21:28# I'm in the market for you... #

0:21:28 > 0:21:31'But these men and women were more than just the purveyors of food.

0:21:31 > 0:21:33'They were showmen.'

0:21:33 > 0:21:35Anybody else?

0:21:35 > 0:21:38'And shoppers enjoyed being entertained with some good,

0:21:38 > 0:21:40'old-fashioned British banter.'

0:21:40 > 0:21:43Ha'penny the lot. One moment, one more word.

0:21:43 > 0:21:46- Do you mind me altering the price? - Not at all, no.- You don't?

0:21:46 > 0:21:48Well, pay half a crown, then.

0:21:48 > 0:21:50LAUGHTER

0:21:50 > 0:21:54In the shop, you dare not have any bad words to a customer.

0:21:54 > 0:21:57You've lost them straightaway. But out on the stall, I think you can.

0:21:57 > 0:22:00What a bloody sale, you miserable sods!

0:22:00 > 0:22:03'Insults were free of charge, but as the post-war years went on,

0:22:03 > 0:22:06'this important tradition came under threat.'

0:22:08 > 0:22:10What do you think of the idea of closing the market?

0:22:10 > 0:22:13Well, I think the public on the whole will lose by it.

0:22:13 > 0:22:16The stuff here is half the price you can buy it in the shops

0:22:16 > 0:22:19and they come down here and if they shut the market down,

0:22:19 > 0:22:21we shut all the street shops down.

0:22:21 > 0:22:24'Town centres were changing and being modernised and many,

0:22:24 > 0:22:26'particularly the town planners,

0:22:26 > 0:22:28'viewed the markets as a bit of an eyesore

0:22:28 > 0:22:32'and old-fashioned, especially in areas earmarked for gentrification.'

0:22:34 > 0:22:37If they like to ask any of these people here,

0:22:37 > 0:22:40they will bear me out, that if they close this market,

0:22:40 > 0:22:43they'll be doing a bad thing for the working people.

0:22:43 > 0:22:45'Traffic congestion was also becoming a problem and markets

0:22:45 > 0:22:48'were being moved to make way for shiny new shopping centres,

0:22:48 > 0:22:53'complete with newfangled supermarkets and car parks.'

0:22:55 > 0:22:59The market trader can cater for their needs far better than

0:22:59 > 0:23:01the other big shops.

0:23:01 > 0:23:06It meets the requirements of the ordinary,

0:23:06 > 0:23:10working class people in so far as the prices suit their pockets.

0:23:10 > 0:23:14'But their customers were also facing change.

0:23:14 > 0:23:17'Families were being moved out of the inner cities

0:23:17 > 0:23:18'into new housing and areas.'

0:23:18 > 0:23:21'But for many, nothing could replace the sense of community

0:23:21 > 0:23:24'and value offered by the markets.'

0:23:24 > 0:23:26Ice cream, anything you like. Yes?

0:23:26 > 0:23:28No? Sixpence, who wants it?

0:23:28 > 0:23:32I find this is the easiest place to get to.

0:23:32 > 0:23:35I just think it's great. You know, there's lots of shopping that

0:23:35 > 0:23:39you can do here that's much easier to do than where I live at Clapton.

0:23:39 > 0:23:43We even get a cab down here to get here, cos it's so nice.

0:23:43 > 0:23:48Nice character with the place and always get a nice bargain down here.

0:23:48 > 0:23:50Just something about it.

0:23:50 > 0:23:51You just keep coming back.

0:23:51 > 0:23:54'Sadly, the decline continued over the following decades,

0:23:54 > 0:23:57'and many of our markets shut up shop for good.'

0:24:02 > 0:24:07'But now, once again, at long last, more and more people are starting to

0:24:07 > 0:24:11'value them for the truly wonderful and diverse places they are...'

0:24:11 > 0:24:13# Come on ladies, come on ladies

0:24:13 > 0:24:15# One pound fish... #

0:24:15 > 0:24:19'..for the positive impact they have on communities, on retail and,

0:24:19 > 0:24:21'best of all, on our food industry...'

0:24:21 > 0:24:24# Have a, have a look one-pound fish... #

0:24:24 > 0:24:27'..providing us with fresh and good value food

0:24:27 > 0:24:30'and opportunities for small, independent traders.

0:24:35 > 0:24:38'One of the things we like about the old-fashioned street markets

0:24:38 > 0:24:42'is they sold a lot of seasonal and local produce.'

0:24:42 > 0:24:45'And a long, long time ago, the British diet was once

0:24:45 > 0:24:50'dominated by what grew locally and what was in season.'

0:24:50 > 0:24:53'We knew our grocer personally

0:24:53 > 0:24:57'and took their advice on how to prepare what was available.'

0:25:01 > 0:25:05'Yet today, choice and convenience are king,

0:25:05 > 0:25:09'and seasonality has become a byword for bland.'

0:25:11 > 0:25:15'Down here in Devon, though, farmer Guy Watson runs the biggest

0:25:15 > 0:25:18'organic vegetable delivery box scheme in the country.'

0:25:18 > 0:25:21'And he's passionate about tempting us

0:25:21 > 0:25:25'back to the seasonally bespoke grocery deliveries of old.'

0:25:29 > 0:25:33Along with my four siblings, we're all crazy about food.

0:25:33 > 0:25:35My mum was a fantastic cook

0:25:35 > 0:25:38and she drew her inspiration from what the grew around her

0:25:38 > 0:25:42in her garden and on the farm, and I guess we've all grown up same way.

0:25:42 > 0:25:47So we started growing vegetables in 1986 and decided to do it organically

0:25:47 > 0:25:51and that led to supplying wholesalers and eventually supermarket.

0:25:51 > 0:25:53I hated supplying the supermarkets.

0:25:53 > 0:25:55Seeing our produce arrive sometimes

0:25:55 > 0:25:57a fortnight later on the shelf,

0:25:57 > 0:26:00over-packaged, overpriced and anonymous.

0:26:00 > 0:26:02didn't seem to be what it was about.

0:26:02 > 0:26:06And then, in 1993, I started what I think was the third vegetable box

0:26:06 > 0:26:10scheme in the country and it was all about sharing the very best

0:26:10 > 0:26:13produce from the farm with people who love to cook at home.

0:26:13 > 0:26:15It was about seasonal eating,

0:26:15 > 0:26:17about it being fresh

0:26:17 > 0:26:20and the box scheme has really grown from there.

0:26:20 > 0:26:22That was almost 20 years ago.

0:26:22 > 0:26:25Sold 30 boxes in the first week, 20 years later,

0:26:25 > 0:26:28here we are with 450 staff

0:26:28 > 0:26:30delivering 40,000 boxes a week.

0:26:32 > 0:26:36'Successful as it is now, the idea that a food retailer could

0:26:36 > 0:26:41'dictate customers' choice was a big risk to take at the time.'

0:26:41 > 0:26:43It went against all the trends of the 1980s.

0:26:43 > 0:26:45Margaret Thatcher was in power,

0:26:45 > 0:26:48everything was about consumer choice and you were delivering a box

0:26:48 > 0:26:51where actually I was choosing what you should eat this week.

0:26:51 > 0:26:54But it was just amazing, the response that I got on the doorstep

0:26:54 > 0:26:58that first week, delivering my first 30 boxes,

0:26:58 > 0:27:01that people really did care how it was grown,

0:27:01 > 0:27:05what was in season, who grew it, and actually they really didn't want a

0:27:05 > 0:27:07choice of a thousand different products

0:27:07 > 0:27:10to cook their supper from that evening.

0:27:10 > 0:27:13You know, they were quite happy to eat what was in season at the time.

0:27:17 > 0:27:19'But, like any good grocer,

0:27:19 > 0:27:22'Guy's aware that the personal touch is important in re-engaging

0:27:22 > 0:27:26'customers with seasonal food and how best to use it.'

0:27:27 > 0:27:29I mean, it would be wonderful

0:27:29 > 0:27:30if I could stand there with the vegetables

0:27:30 > 0:27:33and explain to our customers every week how to use them,

0:27:33 > 0:27:37as an old-fashioned greengrocer might have done. I just can't do that.

0:27:37 > 0:27:39There's only one of me.

0:27:39 > 0:27:43And so the next best thing is to use modern technology, really.

0:27:43 > 0:27:48So we communicate with them through the website, through e-mails.

0:27:48 > 0:27:50And every week in the boxes,

0:27:50 > 0:27:53there's a newsletter which says a little bit about what's

0:27:53 > 0:27:57going on in the farm, a bit of a rant from me, and then they'll be a couple

0:27:57 > 0:28:02of recipes, which will be featuring whatever's in season at the moment.

0:28:02 > 0:28:04So, at the moment, radicchio is in season.

0:28:04 > 0:28:06It's a fantastic vegetable.

0:28:06 > 0:28:08Yes, it is quite bitter in a salad,

0:28:08 > 0:28:12but it really adds a tremendous sort of depth of flavour if cooked.

0:28:12 > 0:28:16So there's a wonderful pasta you can make by wilting down the radicchio,

0:28:16 > 0:28:18or indeed a risotto.

0:28:18 > 0:28:22A radicchio risotto is one of my all-time favourite dishes.

0:28:24 > 0:28:28'And Guy's keen to practise what he preaches, so the farm has

0:28:28 > 0:28:32'an on-site restaurant, which only uses the seasonal produce on offer.'

0:28:32 > 0:28:34I'm afraid to say you can only choose one of these.

0:28:34 > 0:28:36- Oh, no!- Yeah.

0:28:36 > 0:28:40'Head chef Rob Andrew knows that creativity is the key to

0:28:40 > 0:28:43'keeping customers engaged and in the boxes this week

0:28:43 > 0:28:48'and on the menu is one of Guy's favourite vegetables, radicchio.'

0:28:50 > 0:28:54With the radicchio, it's a kind of slightly unloved, bitter leaf,

0:28:54 > 0:28:56much loved by the Italians.

0:28:56 > 0:28:59In its raw state, if you chop some up, if you lick your fingers,

0:28:59 > 0:29:02you kind of get that taste like you've been

0:29:02 > 0:29:04playing with copper coins, or something.

0:29:04 > 0:29:06It's an acquired taste, bitter leaves. Almost like chicory.

0:29:06 > 0:29:09So what we're going to do is cook it down,

0:29:09 > 0:29:13cook it into a risotto, take away some of that bitterness and bring out its flavour.

0:29:15 > 0:29:19'And it's not just the radicchio that's seasonal in this risotto.

0:29:19 > 0:29:22'Diced onions, chopped leek

0:29:22 > 0:29:25'and celery all get fried up in olive oil and butter.'

0:29:25 > 0:29:29'Before adding some bacon and frying off with rosemary,

0:29:29 > 0:29:32'a few cloves of garlic and a handful of risotto rice.'

0:29:34 > 0:29:36This radicchio is wonderful stuff.

0:29:36 > 0:29:39Properly fresh, tightly packed in the middle.

0:29:39 > 0:29:42We'll take the root out, because it can stay a little bit hard.

0:29:42 > 0:29:45And the rest of it, everything's edible.

0:29:47 > 0:29:51'50 years ago, it would probably have been unlikely that you'd have

0:29:51 > 0:29:54'found a radicchio on offer in your local greengrocers.'

0:29:55 > 0:29:58'But should one have been, then rest assured,

0:29:58 > 0:30:01'there would have been some advice on offer on how to use it.'

0:30:04 > 0:30:08'Now that we're all looking to re-engage with our food again,

0:30:08 > 0:30:12'this personal touch is something that we all want back.'

0:30:12 > 0:30:13There's a nostalgia for butchers,

0:30:13 > 0:30:15there's a nostalgia for greengrocers

0:30:15 > 0:30:17and nostalgia exists in people cos we lost them,

0:30:17 > 0:30:20because we stopped using them and started using supermarkets.

0:30:20 > 0:30:24All of a sudden, the food trend is to grab that all back and

0:30:24 > 0:30:26Riverford is a greengrocer.

0:30:26 > 0:30:29It just uses the internet as its market stall.

0:30:29 > 0:30:32A bit more than a 21st century greengrocer and yes, I'm telling them

0:30:32 > 0:30:34all about the vegetables,

0:30:34 > 0:30:36I think I know more about cooking than most greengrocers

0:30:36 > 0:30:38and I certainly know a lot more about

0:30:38 > 0:30:40how the vegetables that are grown, so yeah,

0:30:40 > 0:30:43I think we have all that a greengrocer could offer and a lot more.

0:30:48 > 0:30:52'Marketing food to customers in this way is a brilliant way of engaging

0:30:52 > 0:30:55'and reminding us of what we are capable of growing here in the UK.'

0:30:58 > 0:31:00'And catching a flavour of the seasonality

0:31:00 > 0:31:03'that our markets now supply us with is something that,

0:31:03 > 0:31:05'as a consumer, we all should be embracing.'

0:31:07 > 0:31:12Look at this veritable marketplace of ingredients.

0:31:12 > 0:31:16But you see, markets are a great representation of the seasons.

0:31:16 > 0:31:19So we're doing a summer soup and a winter soup.

0:31:19 > 0:31:23I'm doing the summer soup. I'm lively, I'm vibrant.

0:31:23 > 0:31:25It's green, it's fertile,

0:31:25 > 0:31:29it's colourful and it makes you feel good to be alive.

0:31:29 > 0:31:31And I'm doing the winter soup.

0:31:31 > 0:31:33And I'm not.

0:31:33 > 0:31:35I'm dark, freezing cold and miserable.

0:31:35 > 0:31:38But, this soup's enough to make you happy

0:31:38 > 0:31:41and that's what winter soups are about, making you happy.

0:31:41 > 0:31:44Making you full, making you warm from the inside out.

0:31:44 > 0:31:45It's brilliant, this.

0:31:45 > 0:31:49That does nothing about my demeanour in the winter.

0:31:49 > 0:31:51I'm not good. I'm like a bear.

0:31:51 > 0:31:55- I should be constantly asleep and not disturbed by folk.- But...

0:31:55 > 0:31:58# In the summertime when the weather's fine

0:31:58 > 0:32:00# You go right up till you reach the sky... #

0:32:02 > 0:32:04'Well, if there's one thing that does

0:32:04 > 0:32:06'cheer me up in the winter, it's him.

0:32:06 > 0:32:08'Anyway, let's make some soup.'

0:32:10 > 0:32:13Good glug of olive oil, stick it on the bottom and then,

0:32:13 > 0:32:17what we're going to do, we're go to fry - saute, not fry,

0:32:17 > 0:32:20saute - onions and some garlic.

0:32:20 > 0:32:24First thing I'm going to do is to make basil oil.

0:32:24 > 0:32:28- That's summer, isn't it? That's it.- Lovely.

0:32:28 > 0:32:31What I want to do is pour boiling water over this

0:32:31 > 0:32:33and blanch the leaves. And the basil's going...

0:32:33 > 0:32:36# Ooooh, that's hot in here

0:32:36 > 0:32:39# I'm going to let all me oil out. #

0:32:39 > 0:32:42Once it's been done like that,

0:32:42 > 0:32:45we put that into ice water.

0:32:45 > 0:32:47That's going to keep the colour.

0:32:47 > 0:32:49You leave that there for five minutes.

0:32:49 > 0:32:53What we're trying to show, as well, is that when you go to a market,

0:32:53 > 0:32:56don't be too pedantic about what you want to go to buy,

0:32:56 > 0:32:58because you could change and vary.

0:32:58 > 0:33:01Indeed, you could mix up the two sets of ingredients.

0:33:01 > 0:33:06You know, it's whatever's there, take most advantage of.

0:33:06 > 0:33:08I'm going to take that basil out.

0:33:08 > 0:33:10Look at the colour of that.

0:33:10 > 0:33:12And again, it's summer.

0:33:12 > 0:33:15It's the colours of summer. It's bright and vibrant.

0:33:15 > 0:33:18You've got chlorophyll bursting out of everywhere.

0:33:18 > 0:33:22Chlorophyll, to me, is vegetable sunshine.

0:33:22 > 0:33:25And chlorophyll, of course, is the green bits.

0:33:25 > 0:33:27'You don't see much chlorophyll about in the winter months,

0:33:27 > 0:33:30'but you can take your pick with root veg.

0:33:30 > 0:33:34'A few good handfuls of whatever you fancy should suffice.'

0:33:34 > 0:33:37So we've got turnip.

0:33:37 > 0:33:39Try and dice everything the same size, because you know why?

0:33:39 > 0:33:42They'll cook the same time. OK?

0:33:42 > 0:33:44And then we got some parsnip,

0:33:44 > 0:33:45we've got some carrot...

0:33:47 > 0:33:50..and we've got some potato.

0:33:51 > 0:33:52Reduce the heat...

0:33:54 > 0:33:56..and just cook those off for a little bit

0:33:56 > 0:33:57until they're slightly soft.

0:33:57 > 0:34:01There's the basil. It's cooled now and I've dried it off.

0:34:01 > 0:34:06I put that into my little food processor with some olive oil.

0:34:06 > 0:34:08Just blitz.

0:34:08 > 0:34:11'The basil oil will be a fragrant, green,

0:34:11 > 0:34:14'fresh garnish to my seasonal offering.'

0:34:14 > 0:34:17Some salt, some pepper

0:34:17 > 0:34:18- and that's the basil oil.- Wow.

0:34:18 > 0:34:21It's powerful, it's intense, it's fabulous.

0:34:21 > 0:34:24Now, you could pass this through a sieve if you want it pure.

0:34:24 > 0:34:27But I kind of want some chunky basil on the top.

0:34:27 > 0:34:28I'm really quite happy with that.

0:34:28 > 0:34:33'And where green says it's for summer, two tablespoons of a sweet

0:34:33 > 0:34:39'and one of a hot paprika will give my soup a warm, red, wintry glow.'

0:34:39 > 0:34:43Now the paprikas are in, all of those root vegetables are covered,

0:34:43 > 0:34:46put in a tin of chopped tomatoes.

0:34:47 > 0:34:51And one tablespoon of tomato puree.

0:34:54 > 0:34:56And give it a mix.

0:34:56 > 0:35:01# It was only a winter's tale

0:35:01 > 0:35:02# Just a... #

0:35:02 > 0:35:06- Who sang that?- Oh, I don't know. - It was somebody odd.

0:35:06 > 0:35:09- David Essex, wasn't it? - That was it, yeah.

0:35:09 > 0:35:11# It was only a winter's tale... #

0:35:11 > 0:35:13Chorizo.

0:35:13 > 0:35:17'About 125 grams, skinned and cut into five millimetre slices.

0:35:17 > 0:35:21'And then 100 grams of puy lentils to soak up those flavours.'

0:35:21 > 0:35:25And then just give it a stir, make sure they're all evenly distributed.

0:35:27 > 0:35:30Cook for about another couple of minutes.

0:35:30 > 0:35:34'I'm a little behind Kingy, but my soup of summer veg will

0:35:34 > 0:35:36'cook in half the time of the root veg.'

0:35:37 > 0:35:40I add one chopped onion

0:35:40 > 0:35:43and a chopped stick of celery.

0:35:43 > 0:35:47And a couple of cloves of garlic, massive, sliced.

0:35:47 > 0:35:49One leek, sliced.

0:35:49 > 0:35:53It's like a British garden minestrone, this soup.

0:35:53 > 0:35:56And three diced courgettes.

0:35:56 > 0:36:00Courgettes are very, very interesting.

0:36:00 > 0:36:04Did you know that the heaviest courgette was

0:36:04 > 0:36:08grown by a Bernard Lavery in Rhondda

0:36:08 > 0:36:12in 1990 and it was 30 kilograms?

0:36:12 > 0:36:16Bernard Lavery, champion courgette grower extraordinaire.

0:36:17 > 0:36:19Now, these tomatoes, they've been skinned,

0:36:19 > 0:36:22I've taken the seeds out and chopped them roughly and they go in.

0:36:22 > 0:36:26And what I need to do now is to get my stock in.

0:36:26 > 0:36:30'Both these soups use one and a half to two litres of chicken stock.'

0:36:30 > 0:36:33It doesn't get much better than that.

0:36:33 > 0:36:37And now, add about a tablespoon of tomato puree.

0:36:37 > 0:36:41Tomato puree's gone in, we bring this to a gentle simmer.

0:36:42 > 0:36:45And then put a lid on - or a plate, in our case -

0:36:45 > 0:36:48and cook for about 45 minutes,

0:36:48 > 0:36:51or until the vegetables are cooked.

0:36:51 > 0:36:54- Hey, Kingy, have you seen this, with pasta?- What's that?

0:36:54 > 0:36:56I want about 50 grams of pasta,

0:36:56 > 0:36:59so it's about a centimetre bundle.

0:36:59 > 0:37:03And you know like you always have broken pasta in minestrone?

0:37:03 > 0:37:06You could go through going...

0:37:06 > 0:37:07But there's a trick.

0:37:07 > 0:37:12- Put the pasta like so, and wrap it very carefully in tea towel.- Yes?

0:37:12 > 0:37:16And then you take it like that

0:37:16 > 0:37:17and just go like that.

0:37:17 > 0:37:19PASTA CRUNCHES

0:37:19 > 0:37:21Couple of times.

0:37:21 > 0:37:22I love the sound.

0:37:22 > 0:37:26Open your tea towel and there it is.

0:37:26 > 0:37:29A bag of randomly-broken pasta bits.

0:37:29 > 0:37:31It's good that, mate, isn't it?

0:37:31 > 0:37:33And that's kind of just perfect for your soup.

0:37:35 > 0:37:37Minestrone moment.

0:37:37 > 0:37:40Give that five minutes, then we pop in the greens - the peas,

0:37:40 > 0:37:42the broad beans and the green beans.

0:37:42 > 0:37:45'Well, the best soups come to those who wait and although mine

0:37:45 > 0:37:47'takes a little longer to cook than Dave's,

0:37:47 > 0:37:50'we'll both have to leave our greens till last.'

0:37:51 > 0:37:54- I'll put my greens in. - I'll put mine in.

0:37:57 > 0:38:00This is cavolo nero and what we're going to do is we're going to add

0:38:00 > 0:38:03that to the soup, but we've got to prepare it,

0:38:03 > 0:38:06so that kind of

0:38:06 > 0:38:09bit of rib that you see, I don't want that.

0:38:09 > 0:38:12Cavolo nero. You could use Savoy cabbage, couldn't you?

0:38:12 > 0:38:15Yeah, or kale, or anything like that. Just lovely.

0:38:15 > 0:38:17So we put that in. About 100gs.

0:38:19 > 0:38:21Stir it round.

0:38:21 > 0:38:23Let it cook for five mins.

0:38:23 > 0:38:27I'm on a five-minute timetable too. I've got some chopped green beans.

0:38:27 > 0:38:31It's these green vegetables that, to me, have that spirit of summer.

0:38:31 > 0:38:33Broad beans go in.

0:38:35 > 0:38:38And peas. Look at that.

0:38:38 > 0:38:40It's where Torquay meets Tuscany.

0:38:40 > 0:38:43'A pinch of seasoning, Si,

0:38:43 > 0:38:46'and I think we're about ready to dish up.'

0:38:46 > 0:38:50We want a nice, generous bowl of this.

0:38:50 > 0:38:52But look at the colours.

0:38:52 > 0:38:54Mine gets its garnish.

0:38:54 > 0:38:55I've got the basil oil.

0:38:55 > 0:38:58- Just drizzle that like so.- Oh, yes.

0:38:58 > 0:39:00Dave, that looks fabulous, like.

0:39:00 > 0:39:01It's proper, isn't it?

0:39:04 > 0:39:06Look at that.

0:39:06 > 0:39:07Market garden,

0:39:07 > 0:39:08winter garden.

0:39:15 > 0:39:17Oh, that's good.

0:39:22 > 0:39:24So, do you use your markets.

0:39:24 > 0:39:27Take advantage of the variety of produce that they've got

0:39:27 > 0:39:30on offer and take advantage of the seasonality.

0:39:30 > 0:39:32It makes sense.

0:39:32 > 0:39:34Because I like summer...

0:39:34 > 0:39:40And I'm more of a wintry sort, one of us had to cook out of season.

0:39:40 > 0:39:42But, it was the only way of bringing you my lean, green,

0:39:42 > 0:39:45sunshine summer minestrone...

0:39:45 > 0:39:47And my stonking paprika-powered

0:39:47 > 0:39:49winter warmer at the same time.

0:39:51 > 0:39:55'Probably no other factor has had as big an impact on the food

0:39:55 > 0:39:59'we eat since the Second World War as the supermarket.'

0:39:59 > 0:40:04'Its arrival to our shores in the 1950s heralded a new age.'

0:40:04 > 0:40:08'One that would change our lives for ever.'

0:40:08 > 0:40:11'A whirlwind romance that, for better or worse,

0:40:11 > 0:40:13'led to a lasting marriage.'

0:40:13 > 0:40:15# Please hold me close

0:40:15 > 0:40:19# And whisper that you love me... #

0:40:19 > 0:40:22'Over the years, the supermarket

0:40:22 > 0:40:26'has offered us things other shops could only dream of

0:40:26 > 0:40:29'and the rules of our relationship were established very early on.'

0:40:30 > 0:40:33A transatlantic phenomenon has at last

0:40:33 > 0:40:34made its mark in British shops.

0:40:34 > 0:40:36The self-service store.

0:40:36 > 0:40:39Its apprenticeship is over and, according to the experts,

0:40:39 > 0:40:41it's here to stay.

0:40:41 > 0:40:44'One of the first things to attract us was their convenience.'

0:40:44 > 0:40:46You're given a wire basket as you go in,

0:40:46 > 0:40:48and that's to put the groceries in.

0:40:48 > 0:40:50From then on, the customer's more or less on her own,

0:40:50 > 0:40:53free to choose whatever she wants.

0:40:53 > 0:40:55Because everything is on show and easy to reach,

0:40:55 > 0:40:57housewives are finding shopping

0:40:57 > 0:40:59easier, quicker and more convenient.

0:40:59 > 0:41:02'The Sainsbury's family was the first to pioneer the

0:41:02 > 0:41:08'self-service shop, after seeing the idea on a business trip to America.'

0:41:08 > 0:41:10'Grocers since the 1850s, they prided themselves

0:41:10 > 0:41:14'on their quality produce and aimed to bring the supermarkets to

0:41:14 > 0:41:19'as many high streets as they could, starting with Croydon, in 1950.'

0:41:19 > 0:41:21It sells the same sort of goods,

0:41:21 > 0:41:24but instead of being served by an assistant, you help yourself.

0:41:24 > 0:41:27'And it tapped straight in to a real need.'

0:41:27 > 0:41:31More than half of the married women of this country now go out to work.

0:41:31 > 0:41:35They've less time for either shopping or for elaborate cooking.

0:41:35 > 0:41:37As a result, these self-service stores are booming.

0:41:37 > 0:41:40They're being opened at the rate of 90 a month.

0:41:40 > 0:41:43'This was a bright new world, where you could not only see

0:41:43 > 0:41:46'the goods close up, you could handle them too.'

0:41:46 > 0:41:48'Manhandle it, more like.'

0:41:48 > 0:41:51'Supermarkets also brought us choice.'

0:41:51 > 0:41:53'For a generation who had lived through rationing,

0:41:53 > 0:41:57'the goods on offer were enough to make their knees tremble.'

0:41:57 > 0:42:00The manager has to see that everything is there

0:42:00 > 0:42:04ready to take away without the need to ask an assistant for it.

0:42:04 > 0:42:08'And over the coming years, we began to expect more and more.

0:42:08 > 0:42:11'Food on tap, what we wanted,

0:42:11 > 0:42:14'when we wanted it and distance no object.'

0:42:16 > 0:42:17People go to supermarkets

0:42:17 > 0:42:20because they can find a wide variety of foods under one roof.

0:42:20 > 0:42:22The goods are generally of a high standard

0:42:22 > 0:42:26and because supermarket companies buy them in such large quantities,

0:42:26 > 0:42:29they can often give good value for money.

0:42:29 > 0:42:33'And there lay the supermarkets' other key attraction - low prices.

0:42:33 > 0:42:35'Getting value for money was a desire

0:42:35 > 0:42:39'that one man in particular made it his mission to satisfy.'

0:42:46 > 0:42:50In 1919, a young man without a job staked his small

0:42:50 > 0:42:54gratuity from the Air Force in a speculation on canned food.

0:42:54 > 0:42:57He bought it cheap and he sold it cheap.

0:42:57 > 0:43:01That, in principle, is what Jack Cohen has been doing ever since.

0:43:01 > 0:43:03'From humble beginnings, he took the high street by storm

0:43:03 > 0:43:07'with his chain of stores called Tesco.'

0:43:07 > 0:43:11'Size was everything and by opening more and more stores,

0:43:11 > 0:43:14'Tesco were able to drive prices lower and lower.'

0:43:18 > 0:43:22Tesco still runs on the street trader's basic principle.

0:43:22 > 0:43:25Buy cheap, sell cheap.

0:43:25 > 0:43:28'And we loved it. We couldn't get enough.'

0:43:31 > 0:43:37'At the start of the '60s, Britain had 572 supermarkets.

0:43:37 > 0:43:40'By 1969, it had grown to 3,400.'

0:43:42 > 0:43:47'It revolutionised our lives and we pledged our undying love,

0:43:47 > 0:43:49'forsaking all others.

0:43:50 > 0:43:55'Today, there are over 10,000 serving the British public.'

0:43:55 > 0:43:59'And one out of every £10 spent in a British shop

0:43:59 > 0:44:01'is spent in Tescos.'

0:44:01 > 0:44:04'The honeymoon period might have worn off a little...'

0:44:04 > 0:44:08'And the factors of convenience, choice and value mean that, for many of us...

0:44:08 > 0:44:11'We simply can't imagine life without them.'

0:44:20 > 0:44:23'Where it may seem the inexorable rise of the supermarket has

0:44:23 > 0:44:27'come to dominate many smaller, traditional food retailers...'

0:44:27 > 0:44:30'There's one exclusive London food destination that's keen to

0:44:30 > 0:44:33'keep in touch with its humble origins.'

0:44:40 > 0:44:43'The world-famous Fortnum & Mason

0:44:43 > 0:44:46'might supply groceries to the royals now,

0:44:46 > 0:44:49'but as archivist Andrea Tanner explains,

0:44:49 > 0:44:50'it wasn't always this way.'

0:44:52 > 0:44:55Well, Fortnum & Mason began in 1707,

0:44:55 > 0:44:59which is the same year that Britain was formed, as a market stall,

0:44:59 > 0:45:03started by two young men who saw a gap in the market.

0:45:03 > 0:45:06They began by selling candles and tea.

0:45:06 > 0:45:10Candles, very traditional British product, but tea was new

0:45:10 > 0:45:12and exciting and very exotic

0:45:12 > 0:45:16and they spotted that it was going to be very profitable and people

0:45:16 > 0:45:20had to be taught how to buy it, how to store it and how drink it.

0:45:20 > 0:45:24'Being one of the first shops in the UK to market such produce

0:45:24 > 0:45:27'meant that Fortnum's were perfectly placed to serve Britain's

0:45:27 > 0:45:30'increasingly international food culture.'

0:45:30 > 0:45:35Fortnum's, to a large extent, has been the market stall of the Empire.

0:45:35 > 0:45:38Really since the 18th century, people have come here to see what

0:45:38 > 0:45:42wonderful goods the market of the Empire gave us.

0:45:42 > 0:45:45So tea and coffee to begin with,

0:45:45 > 0:45:49cocoa, spices, sugars, vinegars,

0:45:49 > 0:45:52exotic herbs and so on.

0:45:52 > 0:45:56And it was quite a small shop until the 1920s.

0:45:56 > 0:46:00It was very much hugger-mugger and higgledy-piggledy and,

0:46:00 > 0:46:04like a market stall, everything was set out so you could taste it

0:46:04 > 0:46:06and smell it and try it

0:46:06 > 0:46:10and talk to the people who had found these wonderful ingredients for you.

0:46:10 > 0:46:13'Having started out as a market, Fortnum & Mason

0:46:13 > 0:46:16'know as well as anyone the value of being able to

0:46:16 > 0:46:19'engage with your customer when launching a new product.'

0:46:21 > 0:46:24We're Aylesbury Escargot and we're selling escargot,

0:46:24 > 0:46:28so that's basically snail meat and also escargot pearls,

0:46:28 > 0:46:29which is snail caviar.

0:46:29 > 0:46:34'That's snails eggs, for those of you that are little confused.

0:46:34 > 0:46:37'But these markets are also useful in rekindling food

0:46:37 > 0:46:40'and flavours that are quintessentially home-grown.'

0:46:40 > 0:46:44I make a range of products, which are inspired by the

0:46:44 > 0:46:47food heritage of Britain and wild flavours.

0:46:47 > 0:46:51The kind of things that taste amazing but we don't use any more.

0:46:51 > 0:46:53I'm here selling English saffron

0:46:53 > 0:46:55for the first time for about 200 years back in England.

0:46:55 > 0:46:58England used to be the major exporter of saffron in the world,

0:46:58 > 0:47:02unbelievably, which is where the name Saffron Walden comes from.

0:47:02 > 0:47:04'And the buyer who get all these products

0:47:04 > 0:47:08'under one roof is Sam Rosen-Nash.'

0:47:08 > 0:47:11There's a hunger for knowledge, especially around food.

0:47:11 > 0:47:13Where it comes from, who makes it, why is it different,

0:47:13 > 0:47:16why is it so delicious?

0:47:16 > 0:47:20And having this familiar environment encourages our customers to

0:47:20 > 0:47:23approach the producers, to hear about their wonderful stories.

0:47:23 > 0:47:25You're not just buying a product because of what it

0:47:25 > 0:47:28looks like on a shelf, you're buying a product

0:47:28 > 0:47:31because of the wonderful background information you're learning about it.

0:47:31 > 0:47:33Actually seeing about the person who's selling it,

0:47:33 > 0:47:35their enthusiasm, their passion.

0:47:35 > 0:47:38That's what's making you pick it up off the shelf.

0:47:38 > 0:47:42You are buying that because of what's in the jar, not just the jar itself.

0:47:42 > 0:47:44'Traditional markets have always allowed us Brits

0:47:44 > 0:47:47'to educate ourselves about what we might be buying.'

0:47:47 > 0:47:49'But perhaps most importantly,

0:47:49 > 0:47:52'they've also allowed food retailers to identify with us.'

0:47:52 > 0:47:55It's always important to come and talk to people

0:47:55 > 0:47:57and get crucial feedback.

0:47:57 > 0:48:00Hopefully, most of it positive. Occasionally some of it negative.

0:48:00 > 0:48:03People come in, they'll taste something and say to you,

0:48:03 > 0:48:04"Have you tried doing it with this?

0:48:04 > 0:48:07"Will you do it this way?" And some of my best ideas,

0:48:07 > 0:48:09my best products, have come from other people.

0:48:09 > 0:48:14It's worth huge amounts to a producer to have people

0:48:14 > 0:48:16saying at your stall, "That's delicious.

0:48:16 > 0:48:18You can't bottle the price of that.

0:48:20 > 0:48:22'It goes to show that wherever you buy your food,

0:48:22 > 0:48:26'chances are that the advantages of selling in this age-old fashion

0:48:26 > 0:48:28'have rarely been overlooked.'

0:48:32 > 0:48:36Right from their very first existence,

0:48:36 > 0:48:40food markets have been catapulting new and exciting tastes

0:48:40 > 0:48:42and flavours into our lives.

0:48:42 > 0:48:46And whilst foreign restaurants selling unheard-of dishes

0:48:46 > 0:48:48might have tickled our taste buds to start with...

0:48:48 > 0:48:52It's the specialist food markets that are now selling these

0:48:52 > 0:48:56international ingredients that have allowed us to have a bash at home.

0:48:59 > 0:49:03You know, British markets, it's not just all selling carrots

0:49:03 > 0:49:05- and places selling plastic buckets. - Oh, no.

0:49:05 > 0:49:08This recipe combines two of our favourite markets.

0:49:08 > 0:49:12- Yes, an Asian market... - And fish market.

0:49:12 > 0:49:15It's the sort of dish where you get your ingredients together to

0:49:15 > 0:49:17cook it, you have more fun shopping than you do cooking it.

0:49:17 > 0:49:21- Oh, it's brilliant. - But when it comes to cooking, it's quick to put together

0:49:21 > 0:49:23and we're going to do a panang fish curry,

0:49:23 > 0:49:24or a phanaeng fish curry.

0:49:24 > 0:49:26Now, there's three types of fish here.

0:49:26 > 0:49:29We've got cod, we've got haddock and we've got pollock.

0:49:29 > 0:49:31You see, we've gone to the market with no predetermined ideas

0:49:31 > 0:49:33what fish are going to go in it.

0:49:33 > 0:49:35We've just bought fish that go together.

0:49:35 > 0:49:38I mean, you could use sea bass, you could use bream,

0:49:38 > 0:49:39bit of whiting, bit of coley.

0:49:39 > 0:49:42But we've got some nice spices in that really sell a cheap fish.

0:49:42 > 0:49:44And make sure that... Look.

0:49:44 > 0:49:46You want to keep the integrity of those fish pieces,

0:49:46 > 0:49:48so chunk them quite large.

0:49:49 > 0:49:51Because they're just going to cook through

0:49:51 > 0:49:53in that lovely coconut-y sauce.

0:49:53 > 0:49:57We've got the lovely Thai shallots. I want 15 of these.

0:49:57 > 0:50:00If you're using ordinary shallots, you use eight.

0:50:00 > 0:50:04'Then stick in three tablespoons of sunflower oil

0:50:04 > 0:50:06'into a hot wok and fry.'

0:50:06 > 0:50:09Right. Time for blast off.

0:50:09 > 0:50:11Let's watch these shallots jump.

0:50:17 > 0:50:19Now, what we want, we want to cook them

0:50:19 > 0:50:23until they're golden and crispy.

0:50:23 > 0:50:24- Nearly there, mate.- Yeah.

0:50:25 > 0:50:28'This should take no more than five to eight minutes.

0:50:28 > 0:50:31'Once they are done, remove with a slotted spoon

0:50:31 > 0:50:33'and drain on kitchen paper.'

0:50:36 > 0:50:39- There we go.- Lovely stuff.

0:50:39 > 0:50:43'We'll put these to one side for a lovely, texturous topping later.

0:50:44 > 0:50:46'Right, now for the curry.'

0:50:46 > 0:50:49Bit of oil in the pan.

0:50:49 > 0:50:51So we've got some coconut cream.

0:50:51 > 0:50:54There's about two small cans here. This may spit.

0:50:57 > 0:51:01And this, it's Thai yellow curry paste.

0:51:01 > 0:51:04You can make this with the red curry paste,

0:51:04 > 0:51:06but traditionally it's a yellow curry paste.

0:51:06 > 0:51:08And the Thai curry pastes, they're pastes that are made up

0:51:08 > 0:51:11with different formulas for different curries.

0:51:11 > 0:51:13Actually, you can make your own

0:51:13 > 0:51:15and it does store very, very well.

0:51:15 > 0:51:18But if you can't be bothered, just find a good brand and stick to it.

0:51:18 > 0:51:22- I want four tablespoons. - We like it spicy.

0:51:22 > 0:51:24# They call me mellow yellow... #

0:51:24 > 0:51:26And just cook that for a moment.

0:51:26 > 0:51:28Now, what we're doing is... Look, see.

0:51:28 > 0:51:33I'm working that curry paste right through that coconut cream.

0:51:34 > 0:51:37And don't worry about getting the wok quite hot,

0:51:37 > 0:51:40because that's what you're after.

0:51:40 > 0:51:43Just work that in like that until you're...

0:51:43 > 0:51:44Cor, look at that.

0:51:44 > 0:51:47An even distribution of the herbs and spices

0:51:47 > 0:51:50and colour through said creamed coconut.

0:51:50 > 0:51:53And you need to cook that curry paste to release all those

0:51:53 > 0:51:55super duper flavours. When combined with coconut,

0:51:55 > 0:51:58- you're off on your holidays. - You are, aren't you?

0:51:58 > 0:52:00You know when you were on your holidays

0:52:00 > 0:52:03and all you could get from the local chemist was that coconut oil?

0:52:03 > 0:52:06- Oh, yes.- Dear me.- And you burn like a swine.- You do and all.

0:52:06 > 0:52:08Pop in some water.

0:52:10 > 0:52:13And a can of coconut milk.

0:52:14 > 0:52:18If you're watching your weight, you can always use reduced fat

0:52:18 > 0:52:21coconut milk and honestly it works very well.

0:52:21 > 0:52:23And we do watch our weight constantly.

0:52:23 > 0:52:25Go up and down like a fiddler's elbow.

0:52:25 > 0:52:28- Oh, we do. We do. It's a constant battle.- It is.

0:52:28 > 0:52:30Now we start with the aromatics.

0:52:30 > 0:52:34Two stalks of lemongrass, top 'em, tail 'em.

0:52:34 > 0:52:39Cut them in half and give them a thump with a heavy object.

0:52:39 > 0:52:42Just bruise it to release the oils.

0:52:42 > 0:52:46Now, we're not going to eat these. We'll just use them for flavour.

0:52:46 > 0:52:49The big chunk of flavour.

0:52:49 > 0:52:52To this, eight kaffir lime leaves.

0:52:52 > 0:52:54You can buy the dried lime leaves or you can get frozen ones.

0:52:54 > 0:52:58And you can rehydrate... the dried ones rehydrate quite well.

0:52:58 > 0:53:01- They're quite good. - Now we have the sweet and savoury.

0:53:01 > 0:53:04And sweet and savoury is the kind of essence of this dish.

0:53:04 > 0:53:08I'm going to put in a tablespoon of nam pla, which is Thai fish sauce.

0:53:08 > 0:53:10Kind of go steady.

0:53:13 > 0:53:16It's saltier than an anchovy in thermals.

0:53:16 > 0:53:17Now we want the sweetness.

0:53:17 > 0:53:20Use ordinary sugar, but we've got palm sugar.

0:53:20 > 0:53:22We want about two tablespoons.

0:53:22 > 0:53:26So again, I'm going to put it in here, use me bonker.

0:53:29 > 0:53:30And palm sugar's great.

0:53:30 > 0:53:34- Looks a bit like fudge, doesn't it?- It does.

0:53:34 > 0:53:37Now, put two tablespoons of this in the curry and stir it

0:53:37 > 0:53:38till it's dissolved.

0:53:41 > 0:53:44'Ingredients like these are often hard to come by,

0:53:44 > 0:53:49'but a good specialist Asian market stall will supply the lot.'

0:53:49 > 0:53:53'And quite often, they're a great way to get introduced to stuff

0:53:53 > 0:53:54'you've never seen or heard of.'

0:53:56 > 0:54:00- Now onto the pea aubergines.- Not!

0:54:00 > 0:54:02Oh, Thailand, it's full of aubergines in their many form.

0:54:02 > 0:54:05But pea aubergines. Just go and get them.

0:54:05 > 0:54:08And it's also quite hard and quite savoury.

0:54:08 > 0:54:11Now, if you can't get pea aubergines,

0:54:11 > 0:54:13you can always chop up some green beans

0:54:13 > 0:54:16and throw the bits in but it's not as good as this.

0:54:16 > 0:54:19But these are like little bullets and, really,

0:54:19 > 0:54:21you just get like a burst of savoury.

0:54:21 > 0:54:24They're really particular to the curry. They're lovely.

0:54:24 > 0:54:25So I'll pop those in.

0:54:27 > 0:54:29They're so lovely.

0:54:29 > 0:54:31They are lovely, but they're such a unique characteristic.

0:54:31 > 0:54:34If you can and you've got an Asian supermarket that you go to

0:54:34 > 0:54:37quite a lot, it's worth making the effort to get them.

0:54:37 > 0:54:41And if you're not sure about what to buy, ask, cos they'll tell you,

0:54:41 > 0:54:43cos they want to flog it.

0:54:44 > 0:54:47'You'll have noticed that our curry has several

0:54:47 > 0:54:49'clearly mapped out stages.'

0:54:49 > 0:54:52'And, if you time your ingredients sensibly,

0:54:52 > 0:54:55your curry will cook with Zen-like precision.'

0:54:55 > 0:54:57You've been to Thailand on your holidays.

0:54:57 > 0:54:59Is it good? I've never been.

0:54:59 > 0:55:01Oh, I have. I went to yoga in the morning.

0:55:01 > 0:55:03- I used to go up on the beach. - Did you?- Yes, yes.

0:55:03 > 0:55:05And since I lost weight, I'm a lot more flexible.

0:55:05 > 0:55:07You were always a bit flexible.

0:55:07 > 0:55:10I spent ages standing on one leg.

0:55:10 > 0:55:13You put it up like that, but the secret is

0:55:13 > 0:55:16you have to wrap your arms like that.

0:55:17 > 0:55:19And still maintain your core.

0:55:19 > 0:55:21Do you have to make a face like that?

0:55:21 > 0:55:24- It kind of comes with the arms, really.- Does it?- Yeah.

0:55:26 > 0:55:28'We'll give it eight minutes before the

0:55:28 > 0:55:30'pea aubergines are similarly enlightened.'

0:55:32 > 0:55:34Right, mate. Time for the peppers.

0:55:36 > 0:55:40One diced red pepper.

0:55:40 > 0:55:43One diced yellow pepper.

0:55:44 > 0:55:47Now, that goes in now for a further five minutes.

0:55:47 > 0:55:48Can you do the lotus thing?

0:55:48 > 0:55:51You know, like crossing your leg over your other leg.

0:55:51 > 0:55:52You know, like that?

0:55:52 > 0:55:54Then you do that and then you put this one...

0:55:54 > 0:55:57No, it's got to be tucked up, so you have the shape. No.

0:55:57 > 0:56:00- Like that.- No, no, no. No, my friend.

0:56:00 > 0:56:02That's not bad, that, for, you know... What have you got to do?

0:56:04 > 0:56:06It's up there, like that.

0:56:06 > 0:56:08You see, like so. Tucked in.

0:56:08 > 0:56:11No way, you've got to get that up there.

0:56:13 > 0:56:16Oh, look at that. The pea aubergines have cooked.

0:56:16 > 0:56:19Look at that wonderful separation, like you get in the restaurants.

0:56:19 > 0:56:23Time to float on the fish and the mangetout.

0:56:26 > 0:56:28And Thai curries are great,

0:56:28 > 0:56:31cos they're full of veg and they're healthy.

0:56:31 > 0:56:35- I'm just going to kind of fold it. - Fold it, David.

0:56:35 > 0:56:38Because it's important that you keep the fish in chunks,

0:56:38 > 0:56:41don't forget, because, what you want to do, as you're folding

0:56:41 > 0:56:42and the fish is cooking,

0:56:42 > 0:56:45you want to maintain the integrity of that lovely piece of fish.

0:56:45 > 0:56:47And it's going to steam in all your aromatics.

0:56:47 > 0:56:49Oh, look at that.

0:56:49 > 0:56:52I reckon another five minutes and that's it.

0:56:52 > 0:56:55Oh, takes me back to Bangkok.

0:56:55 > 0:56:58Now, this is Thai holy basil,

0:56:58 > 0:57:01which tastes to me really aniseedy,

0:57:01 > 0:57:04but it's what you want. If you can't get this, use ordinary basil.

0:57:04 > 0:57:08- But it's worthwhile foraging for. - Lovely fresh element to it.

0:57:08 > 0:57:11- Really nice, fresh flavour. - That's what you want.

0:57:11 > 0:57:13It's a thick, umptious curry.

0:57:13 > 0:57:15Don't eat the lime leaves and don't eat the lemongrass.

0:57:15 > 0:57:18- Some of those crispy shallots. - Lovely.

0:57:21 > 0:57:24The moment we've all been waiting for. There's nothing like it.

0:57:28 > 0:57:30Fantastic.

0:57:30 > 0:57:32And all the textural differences, as well,

0:57:32 > 0:57:34that underpin all those flavours.

0:57:34 > 0:57:37- It's just superb. - Those little pea aubergines.

0:57:37 > 0:57:40Aromatic, good, warming curry.

0:57:40 > 0:57:45- And a perfect example of the Great British market.- Oh, aye.

0:57:45 > 0:57:49This is a meal that's perfect from the market to the mouth.

0:57:57 > 0:58:00'From quite humble beginnings, British markets have become

0:58:00 > 0:58:04'some of the most dynamic and varied food stores in the world.'

0:58:04 > 0:58:06'Supplying goods to our ever-increasing

0:58:06 > 0:58:10'and diversifying population has seen them first respond to

0:58:10 > 0:58:14'and then begin to shape our nation's diet.'

0:58:14 > 0:58:18'And, as our natural inquisitiveness into what we're eating

0:58:18 > 0:58:22'and where it comes from has increased, so our food stores

0:58:22 > 0:58:25'have endeavoured to respond to our every whim and desire.'

0:58:25 > 0:58:28'Which means, that whatever you're wanting to cook,

0:58:28 > 0:58:30'you'll be sure to find a market near you supplying quality,

0:58:30 > 0:58:35'varied and flavoursome produce that we can all enjoy.'

0:58:41 > 0:58:44Subtitles by Red Bee Media Ltd