0:00:02 > 0:00:08'We're the Hairy Bikers and we made our name by cooking real food for real people.'
0:00:08 > 0:00:10You're nibbling on it already!
0:00:10 > 0:00:16'We're riding to the rescue of one of our national culinary treasures, Meals On Wheels.'
0:00:16 > 0:00:19- Hello.- Hello!
0:00:19 > 0:00:23'Hot tasty food delivered with a smile and a chat'
0:00:23 > 0:00:27to our older people, to keep them healthy, happy and independent.
0:00:27 > 0:00:32A nice bit of egg and some nice new bread and butter, you've got a feast for a king.
0:00:32 > 0:00:38'Since it began in World War II, this great British institution has never been a unified service.
0:00:38 > 0:00:42'At its height, it delivered more than 34 million meals every year.'
0:00:42 > 0:00:44We assume it's going to be there
0:00:44 > 0:00:47for our grandparents, for our parents and us.
0:00:47 > 0:00:49But will it?
0:00:49 > 0:00:51'Over the last eight years,
0:00:51 > 0:00:56'the number of meals delivered has plummeted by over a third.'
0:00:56 > 0:01:00I don't know what I'm going to do. No Meals On Wheels in this town.
0:01:00 > 0:01:03Reviving it is very close to our hearts.
0:01:03 > 0:01:06From the age of eight, I cooked for my poorly mum.
0:01:06 > 0:01:11We had to care about what we fed her. Food was very important.
0:01:11 > 0:01:16Me and my family rallied round when my mum was too ill to feed herself.
0:01:16 > 0:01:20That little bit of kindness through food means a massive amount.
0:01:20 > 0:01:28'We want to pioneer a shiny new service that truly delivers what our Grans and Granddads deserve.'
0:01:28 > 0:01:32Shepherds pie as it should be. ALL CHEER
0:01:32 > 0:01:35'And we'll stop at nothing to rally support.'
0:01:35 > 0:01:37SCREAMS
0:01:37 > 0:01:40'From the man in the street to royalty.'
0:01:40 > 0:01:45- What would everybody do without the volunteers?- The more the merrier.
0:01:45 > 0:01:48'We need to enlist an army of Meals On Wheels recruits.'
0:01:48 > 0:01:51Sign up! Feed the elderly!
0:01:51 > 0:01:53'And bring back great fresh food.'
0:01:53 > 0:02:00If we can't deliver Meals On Wheels once a week for the rest of our lives, it'll be a poor do.
0:02:00 > 0:02:05'We aim to transform Meals On Wheels into a lean mean catering machine
0:02:05 > 0:02:08'to roll out across 21st-century Britain.'
0:02:08 > 0:02:13We don't want to be blokes who've done something for the telly, walked away and it falls apart.
0:02:21 > 0:02:26'Last time, we rode to the rescue of a council, Elmbridge in Surrey,
0:02:26 > 0:02:31'kick-starting a volunteer drive to help keep Meals On Wheels afloat.'
0:02:31 > 0:02:34We've got to do better than this.
0:02:34 > 0:02:36Meals On Wheels?
0:02:36 > 0:02:40Just like...fast food? I obviously don't know.
0:02:40 > 0:02:43'And realised the service has an image problem.'
0:02:43 > 0:02:47I thought Meals On Wheels is more like kebab vans, really.
0:02:47 > 0:02:51'We set about transforming food from frozen to fresh.'
0:02:51 > 0:02:56F-R-E-S-H. Fresh!
0:02:56 > 0:02:59- 'Turning it from a has-been...' - It looks like cardboard.
0:02:59 > 0:03:02- '..into a culinary hero.' - It was delicious.
0:03:02 > 0:03:04- I ate all of it. - Ten out of ten.
0:03:07 > 0:03:12'Tonight, we're transforming Meals On Wheels' 1940s image
0:03:12 > 0:03:15'and giving it a 21st-century makeover.'
0:03:15 > 0:03:19- Can Saatchi X do better? - I can assure you of that!
0:03:19 > 0:03:22'The kitchen is struggling to cope with the extra workload.'
0:03:22 > 0:03:27This is new to us, this prep. I am having quite a few sleepless nights.
0:03:27 > 0:03:34'And we're trying to solve one of the biggest problems facing Meals On Wheels today...'
0:03:34 > 0:03:36We desperately need more volunteers.
0:03:36 > 0:03:40If we had no volunteers, the service would have to stop.
0:03:40 > 0:03:42'..volunteer vacancies.'
0:03:42 > 0:03:45It's a nightmare this, like.
0:03:54 > 0:03:58'For three weeks, we've been working at one of Elmbridge Council's
0:03:58 > 0:04:00'six Meals On Wheels centres,
0:04:00 > 0:04:04'transforming the way the kitchen works,
0:04:04 > 0:04:07'ditching the frozen ingredients
0:04:07 > 0:04:11'and bringing delicious fresh meals to the old folk of Elmbridge.'
0:04:11 > 0:04:15They were genuinely impressed with that meal today.
0:04:15 > 0:04:19They noticed there was fresh veg and they loved it.
0:04:19 > 0:04:21We've done it, girl, we've done it!
0:04:21 > 0:04:25Lesley cannot say nowt cos she's crying!
0:04:25 > 0:04:29'It was brilliant, but there's still a long way to go.'
0:04:29 > 0:04:33We've been asked to go to a meeting by the senior management
0:04:33 > 0:04:36of the Moseley Centre here.
0:04:36 > 0:04:41- The phrase "summoned" comes to mind. - Yes.- Better get on with it.- Yes.
0:04:41 > 0:04:44'We think we're doing a pretty good job,
0:04:44 > 0:04:47'but this meeting sounds ominous.'
0:04:47 > 0:04:50So, how are we doing?
0:04:50 > 0:04:52Are we all right?
0:04:52 > 0:04:57'Jane is in charge of the centre we're working at. Kim is her boss.'
0:04:57 > 0:04:59Food's going down well.
0:04:59 > 0:05:05- Mm, yeah, it's going down well. - Hold on. It's going down well.
0:05:05 > 0:05:08- It is. Yeah. - What's your reservations?
0:05:08 > 0:05:11Well, we've got, not quite a few, we've got a few.
0:05:11 > 0:05:15We knew it would be hard work for the two cooks.
0:05:15 > 0:05:22- We didn't think about the catering assistant, how much washing up... - There's a lot more prep as well.
0:05:22 > 0:05:24A lot more prep as well.
0:05:24 > 0:05:28Just to distill it down, what's the bottom line?
0:05:28 > 0:05:31- If we could do it within budget... - Yeah.
0:05:31 > 0:05:35- ..and on time...- You've been very clear about that, Kim.
0:05:35 > 0:05:40..We would be happy, but we need extra volunteers for this to be a success.
0:05:41 > 0:05:47- Right.- So no matter what we do with the food, if we don't get volunteers we're on a non-starter.
0:05:47 > 0:05:49- You are.- Afraid so.
0:05:49 > 0:05:51Fair enough.
0:05:51 > 0:05:54Right.
0:05:54 > 0:06:00'In recent years, volunteer numbers in Elmbridge have dropped by a third.
0:06:00 > 0:06:04'By ditching convenient pre-prepared foods, we've made matters worse.'
0:06:04 > 0:06:06It's a nightmare this, like.
0:06:06 > 0:06:10- I knew we could sort the food out. - Yeah.
0:06:10 > 0:06:13But you know, there is a feeling
0:06:13 > 0:06:16we've bitten off an awful lot more than we can chew.
0:06:16 > 0:06:19'To keep Elmbridge's Meals On Wheels on track,
0:06:19 > 0:06:24'we'll have to inspire a whole new generation of volunteers to help.'
0:06:29 > 0:06:33'To get to grips with the problem of volunteer vacancies,
0:06:33 > 0:06:37'we're putting the whole service under the microscope.
0:06:37 > 0:06:42'In the kitchen, the gang are doing our new fresh recipes proud.'
0:06:42 > 0:06:45"Sugar and herbs."
0:06:45 > 0:06:49'They've always relied on unpaid helpers like Gladys to wash up.
0:06:49 > 0:06:53'Our new fresh menus mean they're now prepping food, too.'
0:06:53 > 0:06:57If it wasn't for us coming in to help them out,
0:06:57 > 0:07:00they'd have to do this theirselves.
0:07:03 > 0:07:05Yes! Fish that has swam!
0:07:05 > 0:07:09'The food's looking and smelling delicious,
0:07:09 > 0:07:13'but with up to 50 meals to prepare, it's a strain on the kitchen.'
0:07:13 > 0:07:16How's the cooking fresh going?
0:07:16 > 0:07:20- Yesterday was a bit hectic. We didn't get a break.- Right.
0:07:20 > 0:07:25- Is it the preparation?- Yes. We didn't have any volunteers in.
0:07:25 > 0:07:31I think, if we can get some volunteers, it will be a bit easier.
0:07:31 > 0:07:33'All the recipes we've given the kitchen
0:07:33 > 0:07:38'offer delicious honest dishes delivered on a strict budget.
0:07:38 > 0:07:43'As wonderful as they taste, I'm not sure whether it's enough to keep them on the menu.'
0:07:43 > 0:07:50The enthusiasm and fresh food's there. I don't think that'll last without extra pairs of hands.
0:07:50 > 0:07:52They'll never be able to stick it.
0:07:52 > 0:07:56'The need for recruits in the kitchen is the tip of the iceberg.
0:07:56 > 0:08:00'The biggest threat is volunteer vacancies amongst delivery drivers.
0:08:00 > 0:08:06'It's a problem facing Meals On Wheels services nationwide, not just here in Elmbridge.'
0:08:06 > 0:08:09- Hello, Gracie.- How are you?
0:08:09 > 0:08:12- Lovely to see you. Hi, Si.- Hello, gorgeous.
0:08:12 > 0:08:16'Elmbridge relies on a devoted army of volunteers.
0:08:16 > 0:08:21'Last year, their time was worth nearly £300,000.'
0:08:21 > 0:08:25- Who are we seeing today? - We're doing Mrs Armstrong...
0:08:25 > 0:08:28'Grace has been dishing out meals for 25 years.
0:08:28 > 0:08:32'If anyone knows the problems they face, it's her.'
0:08:32 > 0:08:34I feel like a Labrador here, Grace!
0:08:34 > 0:08:38More like a St Bernard, if you ask me!
0:08:38 > 0:08:42'At 77 years old, Grace is typical of Elmbridge's doughty volunteers,
0:08:42 > 0:08:45'80% of whom are over retirement age.'
0:08:45 > 0:08:48Do you think we need more young volunteers?
0:08:48 > 0:08:52We need volunteers, whatever, but young volunteers, yes.
0:08:52 > 0:08:55- People that can put in the time that I've put in.- Yeah.
0:08:55 > 0:09:00We are pretty ancient, older than a lot of people we deliver meals to.
0:09:00 > 0:09:03- Yeah.- We need young people.
0:09:03 > 0:09:08- But how to get them...- Right. - ..I'm afraid, rather defeats us.
0:09:08 > 0:09:11'Meals On Wheels survives on volunteers.
0:09:11 > 0:09:13'Every vacancy puts the service in doubt.'
0:09:13 > 0:09:17- Hello, Mr Thompson. - Hello, lovely to see you.
0:09:17 > 0:09:19You've got a special meal today.
0:09:19 > 0:09:24Beautiful home-made fishcakes with a salad salsa.
0:09:24 > 0:09:27I haven't had a fishcake for years!
0:09:27 > 0:09:31The crumble's home-made as well. Good old English bramleys, yeah.
0:09:31 > 0:09:34- Lovely.- So you'll love it.
0:09:34 > 0:09:38'This is what it's all about, what my dad and I did for my mum.
0:09:38 > 0:09:41'Delicious healthy meals and a bit of banter.
0:09:41 > 0:09:48'It's what Grace and the Elmbridge team are doing - really making a difference to people's lives.'
0:09:48 > 0:09:52- How have you been enjoying the new food?- I've enjoyed it very much.
0:09:52 > 0:09:56This is today's meal, which is delicious.
0:09:56 > 0:09:58- Lovely fishcakes.- They look nice.
0:09:58 > 0:10:02- They're special because we've got a salsa with them.- Oh.
0:10:02 > 0:10:05That's going to spice them up!
0:10:05 > 0:10:07- LAUGHTER - We hope you enjoy them.
0:10:07 > 0:10:09I'm sure I shall.
0:10:09 > 0:10:14- Right, we'll let you eat your food before it gets cold.- Yes, we will.
0:10:14 > 0:10:18- I'll enjoy my fishcakes.- Yes, and we'll see you again, Marjorie.
0:10:18 > 0:10:23'According to Age UK, a million older people in Britain describe themselves as lonely.'
0:10:23 > 0:10:27- It's not just delivering a meal. It's a social service.- Yeah.
0:10:27 > 0:10:30It means a lot. It's VERY important.
0:10:30 > 0:10:33It's trying to make people understand
0:10:33 > 0:10:39- that what you give as a volunteer, you get ten-fold back.- Yes.
0:10:39 > 0:10:44I get a great deal out of it. That's why I've been doing it for 25 years.
0:10:44 > 0:10:49'Grace and her generation were around when Meals On Wheels began.
0:10:49 > 0:10:53'Without new recruits, this lifeline could be a thing of the past.
0:10:55 > 0:11:00'Since Meals On Wheels started, the biggest change has been the food.
0:11:00 > 0:11:04'There's been a gradual drift from freshly prepared meals
0:11:04 > 0:11:06'to frozen convenience foods.
0:11:06 > 0:11:09'But what hasn't changed much is its image.'
0:11:09 > 0:11:13It doesn't seem to be appealing to the young population.
0:11:13 > 0:11:16If there was an advertisement out there
0:11:16 > 0:11:20that really showed what it could do, I'd be up for it.
0:11:20 > 0:11:24I wouldn't say that many people my age knew about it.
0:11:24 > 0:11:27It's not really advertised enough.
0:11:27 > 0:11:30'Meals On Wheels has dropped off people's radars.
0:11:30 > 0:11:36'It needs a makeover to change its dowdy image and get people to care about it again.
0:11:38 > 0:11:42'In today's world, a strong brand identity is vital.
0:11:42 > 0:11:48'We're asking some of the world's most creative marketing brains to volunteer their time
0:11:48 > 0:11:51'to come up with a logo to grab people's attention
0:11:51 > 0:11:55'and give Meals On Wheels a 21st-century appeal.'
0:11:55 > 0:11:59One of our problems is people don't know the Meals On Wheels service.
0:11:59 > 0:12:03They don't know what it is and they don't know it's under threat.
0:12:03 > 0:12:08There's an expectation that Meals On Wheels is there for everybody.
0:12:08 > 0:12:12It's not a particularly attractive thing to talk about.
0:12:12 > 0:12:17Nobody cares until you come to the point where you think, "I might need this service."
0:12:17 > 0:12:22We need volunteers because if we don't get those volunteers
0:12:22 > 0:12:26everything that we've done so far goes in the bin.
0:12:26 > 0:12:29So we're kind of... We're up against it.
0:12:29 > 0:12:32It's a big task.
0:12:32 > 0:12:35'Meals On Wheels has never been a unified service,
0:12:35 > 0:12:40'with councils, charities and private companies all doing their own thing.
0:12:40 > 0:12:44'Since it was created 60 years ago, it's never had a cohesive identity.
0:12:44 > 0:12:49'Time to show the team how the council at Elmbridge try to hook in volunteers.'
0:12:49 > 0:12:52Every time I get this out makes us depressed.
0:12:52 > 0:12:56It doesn't really say, "Hello. Want to join?"
0:12:56 > 0:13:00Many of the volunteers are older than the clients,
0:13:00 > 0:13:04and that's a situation that can't go on, really.
0:13:04 > 0:13:08That's where you're starting from. That's the reality.
0:13:08 > 0:13:11So, can Saatchi X do better?
0:13:11 > 0:13:14I can assure you of that! LAUGHTER
0:13:14 > 0:13:17'When it comes to attracting volunteers,
0:13:17 > 0:13:20'something like this doesn't cut it any more.'
0:13:20 > 0:13:23I'm starting to understand the scale of the issue.
0:13:23 > 0:13:26What is the legacy that you're hoping to leave?
0:13:26 > 0:13:29If we can make Elmbridge a jewel in the crown,
0:13:29 > 0:13:33maybe we can actually open and go back to what we had,
0:13:33 > 0:13:37the fact that you'll be fed when you're old.
0:13:37 > 0:13:41- What's our ideal target audience for the volunteers?- It's broad.
0:13:41 > 0:13:46At the moment, it's associated with blue rinse ladies in a little van.
0:13:46 > 0:13:50We would love to bring younger people into it.
0:13:50 > 0:13:52To make it cool to want to get involved?
0:13:52 > 0:13:57Also, it is fun. It doesn't all smell of cabbage and biscuits.
0:13:57 > 0:13:59It can be a bloody good laugh.
0:13:59 > 0:14:02- It is a two-way street. - They get something out of it.
0:14:02 > 0:14:09Every single volunteer we've spoken to says you get far more out than you put in.
0:14:09 > 0:14:16- What do you think?- To be honest, we work on big global campaigns for multinational companies.
0:14:16 > 0:14:21But I can't see any creative agency who wouldn't want to work
0:14:21 > 0:14:25- on such an incredible initiative. - Thank you.- Fantastic. Great news.
0:14:25 > 0:14:29Really, really, really successful. They're all fired up for it.
0:14:29 > 0:14:31Way better than I ever imagined.
0:14:31 > 0:14:34Yeah. I think we managed to seduce them.
0:14:34 > 0:14:37They're very positive about the project as well.
0:14:37 > 0:14:42They honestly believe that they see it as their chance to volunteer
0:14:42 > 0:14:45and to do what they're good at.
0:14:45 > 0:14:49It's about giving it a voice and being able to shout about it.
0:14:49 > 0:14:55This will give Meals On Wheels a chance to shout, not just in Elmbridge, but maybe nationally.
0:14:55 > 0:15:00What we do now sows the seeds for the future. I honestly believe that.
0:15:00 > 0:15:02Come on!
0:15:02 > 0:15:06'Volunteering comes in all shapes and sizes, and it's a coup for us
0:15:06 > 0:15:10'getting the Saatchi X creatives to volunteer their marketing nous.'
0:15:10 > 0:15:14It's good to rebrand Meals On Wheels, a British icon,
0:15:14 > 0:15:16a name that everyone's heard of.
0:15:16 > 0:15:20It's great to get something out that may make a difference.
0:15:20 > 0:15:25If it's a young funky look, young funky people will get involved.
0:15:25 > 0:15:32I believe that a younger generation that are concerned about college fees and the environment,
0:15:32 > 0:15:35if they knew what was happening to their grandparents,
0:15:35 > 0:15:37they would not put up with this.
0:15:37 > 0:15:41'A new modern image is essential for Meals On Wheels,
0:15:41 > 0:15:46'to remind people it's still around doing brilliant work.'
0:15:46 > 0:15:50We have an ageing population and we have a mammoth time bomb
0:15:50 > 0:15:54about to explode in terms of the age profile, people without pensions,
0:15:54 > 0:15:56people in housing problems.
0:15:56 > 0:15:59If we don't sort Meals On Wheels out now,
0:15:59 > 0:16:05it's going to come to us in a bigger, nastier problem to solve.
0:16:05 > 0:16:10'While the creative types do their thing, we've got work to do in Elmbridge.
0:16:14 > 0:16:17'They're crying out for help across the board.
0:16:17 > 0:16:22'Our next mission is to tackle the volunteer crisis in the kitchen.'
0:16:22 > 0:16:25Kitchen volunteers don't come easy.
0:16:25 > 0:16:27'To do it, we're thinking strategically.
0:16:27 > 0:16:34'What better place to recruit new kitchen volunteers than a catering college?
0:16:34 > 0:16:37'But we're using stealth tactics.'
0:16:37 > 0:16:39We've got a little competition
0:16:39 > 0:16:44for this college, this class, to design a Meals On Wheels dinner.
0:16:44 > 0:16:47What we're hoping,
0:16:47 > 0:16:51they'll get sucked into the process, get to love Meals On Wheels,
0:16:51 > 0:16:55then we hit them with the sting that we'd like them to volunteer.
0:16:55 > 0:16:57Your two hours start...
0:16:57 > 0:16:59Now.
0:16:59 > 0:17:03'The challenge is to devise a two-course lunch for the super-tight
0:17:03 > 0:17:05'£1.25 Meals On Wheels budget.'
0:17:05 > 0:17:08What I love is, look at their faces.
0:17:08 > 0:17:11- They absolutely 100% care. - That's nice.
0:17:11 > 0:17:15- You know who the winners of this competition are going to be?- No.- Us.
0:17:15 > 0:17:19If we could get these young people working in the kitchen,
0:17:19 > 0:17:23they'd bring so much enthusiasm, so much skill.
0:17:23 > 0:17:27- They would make it sustainable. - That's very important.- Oh, yeah.
0:17:27 > 0:17:30It all comes off the rails if we don't get this sorted.
0:17:30 > 0:17:35'The students have got passion for cooking. What do they know about Meals On Wheels?'
0:17:35 > 0:17:39No-one I know has used Meals On Wheels.
0:17:39 > 0:17:42I mean... I don't know much about it.
0:17:42 > 0:17:46I thought Meals On Wheels was kebab vans, if I'm honest.
0:17:46 > 0:17:48'This isn't as easy as we thought.
0:17:48 > 0:17:53'Our strategy is to use their love of food to get them thinking about the issues.'
0:17:53 > 0:17:56What are you serving with the marrow shepherd's pies?
0:17:56 > 0:18:00With the mashed piped on top, that'll basically be the dish.
0:18:00 > 0:18:03- It's got the veg in there. - That's a great idea.
0:18:03 > 0:18:08- You've thought out of the box a bit. Brilliant. Well done.- Thank you.
0:18:08 > 0:18:13This is my tiramisu mix. I've got a steamed bacon pudding in the oven.
0:18:13 > 0:18:16I'm just trundling along and nearly done.
0:18:16 > 0:18:18That's good!
0:18:18 > 0:18:22It's good comfort food, something that the elderly may enjoy.
0:18:22 > 0:18:27- What you doing?- A liver hotpot. Liver's a really cheap cut.
0:18:27 > 0:18:32- It's got all the goodness in it. - You don't just cook, do you? - No, I sing as well.
0:18:32 > 0:18:36- You could give them a rendition. - A bit of Italian, a bit of German.
0:18:36 > 0:18:39- I'm a classical singer. - Go on. Do us a bit.
0:18:39 > 0:18:43SINGS EXCERPT FROM ITALIAN OPERA
0:18:53 > 0:18:56Dude, that's fantastic!
0:18:56 > 0:19:00I think they're handling this challenge really, really well.
0:19:00 > 0:19:05It's very impressive. Some of the ideas are very original.
0:19:05 > 0:19:10Let's be straight about it. Some of the ideas are better than ours! They're brilliant!
0:19:10 > 0:19:15'They're engaged, but is the volunteering message getting through?'
0:19:15 > 0:19:19I'm just thinking how I'd love to go and cook for the Meals On Wheels.
0:19:19 > 0:19:21- Ooh!- It'd be amazing.
0:19:21 > 0:19:26I didn't think that people would think it such a little thing
0:19:26 > 0:19:28to give food to people who can't get it.
0:19:28 > 0:19:35I thought it would be more important to the councils instead of letting it slide.
0:19:35 > 0:19:38I didn't really know you could volunteer.
0:19:38 > 0:19:44If I could volunteer, I'd get to practise the things I'll use as a chef,
0:19:44 > 0:19:48help others and get a good meal to the people that need it.
0:19:48 > 0:19:55- I think we've got our volunteers. If the college are up for it, we're laughing.- Yeah. Get in!
0:19:55 > 0:19:59- Ah, mate!- They look so good. - Happy days!
0:19:59 > 0:20:02'The real success is getting new recruits.'
0:20:02 > 0:20:04It's not too sweet.
0:20:04 > 0:20:09'Now we're choosing the winning student whose dish will go on the Meals On Wheels menu.'
0:20:09 > 0:20:13Very, very interesting. Very, very high standard.
0:20:13 > 0:20:15But we've decided
0:20:15 > 0:20:20the dish that goes to the Meals On Wheels kitchen
0:20:20 > 0:20:22will be...
0:20:22 > 0:20:26David Meredith with his steamed bacon pudding and tiramisu.
0:20:26 > 0:20:31- Well done. Congratulations. - APPLAUSE
0:20:33 > 0:20:38Today has been a great way to get young people involved in volunteer work.
0:20:38 > 0:20:43To be able to cook this for the elderly now, I'm going to love the feeling.
0:20:43 > 0:20:45Well done, David.
0:20:46 > 0:20:52I'd love to run this competition as an annual event.
0:20:52 > 0:20:55'It's really generated lots of enthusiasm.'
0:20:55 > 0:20:59From September, I plan to build this into the curriculum programme.
0:20:59 > 0:21:03'Each year they'll run a competition to generate new volunteers
0:21:03 > 0:21:07'and ensure that at least 20 students do work placements
0:21:07 > 0:21:11'in Meals On Wheels kitchens across Elmbridge.'
0:21:11 > 0:21:13- See ya later.- Thank you.
0:21:13 > 0:21:15'What a great bunch!
0:21:15 > 0:21:21'If you market volunteering in the right way, young people respond brilliantly.'
0:21:21 > 0:21:23- Come on, man!- Yes!
0:21:30 > 0:21:36'Targeting young catering students to get volunteers worked a treat.
0:21:36 > 0:21:41'We need to spread the word that Meals On Wheels needs delivery drivers.
0:21:41 > 0:21:46'Using imaginative ways to capture people's attention is clearly the way forward.
0:21:46 > 0:21:52'We've hit on the plan of putting inspirational messages inside fortune cookies.
0:21:52 > 0:21:55'Grace offered to help cook them.'
0:21:55 > 0:22:00- Anything where you give somebody something to eat is going to work. - Yes.
0:22:06 > 0:22:08You lift that up. Lovely!
0:22:08 > 0:22:12This is the secret. Put your message in.
0:22:12 > 0:22:15Put that on a cup. Bend it round.
0:22:16 > 0:22:19- There you have... - An excellent little cookie.
0:22:26 > 0:22:29'Armed with our inspiring fortune cookies,
0:22:29 > 0:22:33'we need folk with time on their hands.
0:22:33 > 0:22:37'What better place than a golf course?'
0:22:37 > 0:22:40- Have you ever ridden a golf buggy? - Yeah, loads.
0:22:40 > 0:22:43- Well...- You're lying. - The milk float ones.
0:22:43 > 0:22:46We'll see you in a bit.
0:22:47 > 0:22:50Hello. That's a friendly face.
0:22:50 > 0:22:52Have a fortune cookie. We've made them.
0:22:52 > 0:22:55Have a fortune cookie with a very important message.
0:22:55 > 0:23:00"Only a life lived for others is a life worthwhile."
0:23:00 > 0:23:02Very profound.
0:23:02 > 0:23:06"Nobody can do everything, but everyone can do something."
0:23:06 > 0:23:10"We make a living by what we get, but we make a life by what we give."
0:23:10 > 0:23:12Be prepared!
0:23:12 > 0:23:15LAUGHTER
0:23:15 > 0:23:18We're trying to get volunteers for Meals On Wheels.
0:23:18 > 0:23:24Two hours a fortnight, to either help in the kitchen or deliver to the old folks.
0:23:24 > 0:23:28We need more volunteers. Would you consider volunteering?
0:23:28 > 0:23:32I'd certainly think of doing it. You know you've got free time.
0:23:32 > 0:23:36You're retired and you think, "I must do some voluntary work."
0:23:36 > 0:23:41But somebody coming and suggesting it and being so enthusiastic,
0:23:41 > 0:23:43it makes you think, "Yeah!"
0:23:46 > 0:23:50We need volunteers for deliveries. Then we need people in the kitchen.
0:23:50 > 0:23:56- It's absolutely...- I'm very happy to help in the kitchen.- Yes?
0:23:56 > 0:24:01That makes my husband happy because he doesn't have to spend time with me!
0:24:01 > 0:24:04Oh! Surely not! You're a lovely lady!
0:24:04 > 0:24:08I happen to be the captain of the Stags, our old golfers.
0:24:08 > 0:24:11- Right.- I'll try and promote it. - Have another fortune cookie.
0:24:11 > 0:24:15I'll see if I can work this around my working day.
0:24:15 > 0:24:19If I knew that they only needed two hours of my time
0:24:19 > 0:24:21on a Tuesday and a Thursday,
0:24:21 > 0:24:24well, that's easy to organise.
0:24:24 > 0:24:28'It's clear that people don't know Meals On Wheels needs help
0:24:28 > 0:24:31'or how to go about volunteering.'
0:24:31 > 0:24:35You get local enthusiasm from people like me, I suppose,
0:24:35 > 0:24:41who push it amongst the 20 or 30 people that I play golf with every week.
0:24:41 > 0:24:46If you roll that out among all the local golf clubs,
0:24:46 > 0:24:50then I think...I think thousands would help, I really do.
0:24:50 > 0:24:53- That was a very nice cookie. - Thank you.
0:24:53 > 0:24:56'Our efforts to get volunteers are starting to pay off.
0:24:56 > 0:25:03'We're going to need a lot more recruits to keep Elmbridge's Meals On Wheels safe for the future.'
0:25:07 > 0:25:09Hello, mate. Welcome to Elmbridge.
0:25:09 > 0:25:17'Today, budding chef David, who won the competition, is doing his volunteering stint in the kitchen.'
0:25:17 > 0:25:21I'm nervous but I'm very excited. It's going to be a good day.
0:25:21 > 0:25:25'Will he give them an injection of youthful enthusiasm?
0:25:25 > 0:25:30'And will his menu of steamed bacon suet pudding and tiramisu prove a winner?'
0:25:30 > 0:25:34- Is that diced fine enough? - That's OK.
0:25:34 > 0:25:36I'm just going to process them.
0:25:36 > 0:25:40For the gravy, you need half of them sliced.
0:25:44 > 0:25:47- Self-raising, chef?- Yeah.
0:25:49 > 0:25:5327 tablespoons of dried herbs, mixed, various.
0:25:53 > 0:25:55It should be teaspoons.
0:25:55 > 0:26:0127 tablespoons is a bit excessive in anybody's language.
0:26:01 > 0:26:05'David's already proving his worth. It's great to see his energy.'
0:26:05 > 0:26:11You could do the coffee. That's got to cool down. If you make the coffee with the granules.
0:26:11 > 0:26:15'He's working well with Lesley and veteran volunteer Gladys.'
0:26:15 > 0:26:18Start with tiramisu.
0:26:18 > 0:26:24- Whip up the cream with mascarpone and the sugar.- Will do, chef!
0:26:24 > 0:26:29Cooking with the Hairy Bikers is near a dream come true for me!
0:26:29 > 0:26:33'With David's extra pair of hands the prep work is going like a dream.
0:26:33 > 0:26:37'But new volunteers and recipes can cause problems.
0:26:37 > 0:26:43'Instead of steaming the suet puddings, we're having to cook them in a microwave to save time.'
0:26:43 > 0:26:48- Is that enough space?- Um, yeah... - You reckon?- There's give in that.
0:26:48 > 0:26:52'Each one should take just three minutes,
0:26:52 > 0:26:57'plenty of time to get them cooked before the delivery volunteers arrive - but there's a hitch.'
0:26:57 > 0:26:59It's not cooked! No.
0:27:01 > 0:27:03It's not cooked.
0:27:03 > 0:27:05It's still a bit gooey inside.
0:27:05 > 0:27:07Won't take much more, but...
0:27:07 > 0:27:11'The microwave is not as powerful as we thought.
0:27:11 > 0:27:13'We have to zap them for ten minutes.
0:27:13 > 0:27:18'With nine puddings, we haven't got enough time before they need delivering.'
0:27:18 > 0:27:24I'm worried about timing, with the puddings taking longer than we thought.
0:27:24 > 0:27:27'Where there's a will there's a way.
0:27:27 > 0:27:31'As David gets on with the tiramisu, I'm roping in a local cafe to help.
0:27:31 > 0:27:33'Puds, safely covered.'
0:27:33 > 0:27:38There's a caff round the corner so, get on me feet,
0:27:38 > 0:27:41four down here, it'll take the pressure off service.
0:27:43 > 0:27:45'Needs must in desperate times.'
0:27:45 > 0:27:47Hello!
0:27:47 > 0:27:51See how we go. Right.
0:27:51 > 0:27:55Four minutes is a long time when you're on your own.
0:27:55 > 0:27:59'What must it be like being alone for a whole day, day after day?
0:27:59 > 0:28:04'That's what many more old folk face if we can't save Meals On Wheels.'
0:28:04 > 0:28:06- Just wait for that ding. - DING
0:28:08 > 0:28:10That's better.
0:28:12 > 0:28:15What you here as? The Marathon Man?
0:28:23 > 0:28:26Another pudding, please.
0:28:37 > 0:28:40- Hello. - There's a hairy biker behind you!
0:28:40 > 0:28:42Hello, darling.
0:28:46 > 0:28:49Oh, dude! Look at that!
0:28:50 > 0:28:54'Before David's new menu was whisked away,
0:28:54 > 0:28:56'time to find out if Gladys approves.'
0:28:56 > 0:29:00Melts in the mouth, don't it? That is gorgeous.
0:29:00 > 0:29:03'The tiramisu has the seal of approval
0:29:03 > 0:29:06'from one of Elmbridge's longest serving volunteers.
0:29:06 > 0:29:10'What does David really think about his first volunteering shift?'
0:29:10 > 0:29:14It helps people and gives you a good feeling.
0:29:14 > 0:29:19My family's recipe, which has been passed from generation to generation
0:29:19 > 0:29:21has gone out to 40 people.
0:29:21 > 0:29:23They'll be very proud.
0:29:23 > 0:29:29'Now for the most important test. Do the older folk like David's dishes?'
0:29:29 > 0:29:33That does look very nice. I'd like to try it.
0:29:33 > 0:29:37I'd like to see this on the menu again. Very, very nice.
0:29:40 > 0:29:42Very nice.
0:29:42 > 0:29:46- Pretty good. Ten out of ten. - I'd give a ten for this.- I think so.
0:29:46 > 0:29:50'It's a great start. With the help of David and the students,
0:29:50 > 0:29:54'we've got a chance of making sure the borough's older folk
0:29:54 > 0:29:57'continue getting delicious fresh food.
0:29:58 > 0:30:03'Our mission to revitalise Meals On Wheels in Elmbridge
0:30:03 > 0:30:06'has been in full swing for nearly a month.
0:30:06 > 0:30:09'Our efforts have thrown up three gardeners.
0:30:09 > 0:30:13'We've come up with a plan to utilise their talents.'
0:30:13 > 0:30:18I think we need sage, rosemary, chives, mint, thyme and parsley.
0:30:18 > 0:30:25'To help keep the menus fresh, interesting and on budget, we're building a herb garden.
0:30:25 > 0:30:30'Plants sorted, back at base, professional gardener Rafie
0:30:30 > 0:30:32'is volunteering his expertise.'
0:30:32 > 0:30:36That's already done. The lower level, yes.
0:30:36 > 0:30:42'23-year-old Grant and local postie Matt are supplying the muscle.
0:30:42 > 0:30:45'Grant has more reason than most to volunteer.
0:30:45 > 0:30:50'He's been unemployed for three years and he's desperate to turn his life around.'
0:30:50 > 0:30:55I thought volunteering would be something great to put on my CV.
0:30:55 > 0:30:57Out of work and hoping,
0:30:57 > 0:31:02as well as getting something out of it, also I can get a job out of it.
0:31:06 > 0:31:11'A few days later, we're back to see if our volunteers have done us proud.'
0:31:11 > 0:31:13- My word!- Excellent!
0:31:14 > 0:31:19- I can't believe that!- It's magic! One could say it's totally mint!
0:31:19 > 0:31:23It will make a huge difference to the quality of food.
0:31:23 > 0:31:25We've given them a palette of flavours
0:31:25 > 0:31:31which they can use with something nearing abandonment to make the food tastier and fresher.
0:31:34 > 0:31:38'The herbs bedded in, it's time to put them to good use.'
0:31:38 > 0:31:41A bit of dill. Not too much, mind. Some fennel.
0:31:41 > 0:31:44'We've also got a new fresh face for the kitchen,
0:31:44 > 0:31:48- 'singing chef Mike.' - You're well turned out!
0:31:48 > 0:31:52'Mike's another student we recruited at the catering college.'
0:31:52 > 0:31:58- Do you think it's going to work, students coming in to help on a rota basis?- Definitely.
0:31:58 > 0:32:01It's doing what we're training to do
0:32:01 > 0:32:05and helping your local community - what more could you ask for?
0:32:05 > 0:32:07'Today's main course is haddock...'
0:32:07 > 0:32:10It's the most beautiful fish, isn't it?
0:32:10 > 0:32:15'..with a crust of chives, dill, fennel, butter and breadcrumbs.
0:32:15 > 0:32:19'And for maximum herby flavour, bay leaves in the rice pudding!'
0:32:19 > 0:32:21You get herbs in everything!
0:32:21 > 0:32:26The smell in the kitchen! Real cooking! Proud of this one.
0:32:26 > 0:32:31'The great news is, it's all coming in on budget, too.'
0:32:31 > 0:32:35I've got to make sure it goes out on time and it all looks the same.
0:32:35 > 0:32:41'By transforming the food from frozen to fresh, long tea breaks are out of the window.
0:32:41 > 0:32:44'But with Mike doing a great job on prep duty...
0:32:47 > 0:32:50'..Gladys and I are having a sneaky sit-down.'
0:32:50 > 0:32:53- Lesley, is it all right in there? - It is. Yes.
0:32:53 > 0:32:57And I see you've managed to get out for a cuppa!
0:32:57 > 0:33:00It's what you call executive cheffing, isn't it, Glad?
0:33:00 > 0:33:03We're having five minutes together.
0:33:03 > 0:33:07It's all going very well today. We got the rice puddings on early.
0:33:07 > 0:33:11The fish is ready to go in. It only takes ten minutes. Taters are done.
0:33:11 > 0:33:14Peas are done.
0:33:14 > 0:33:17- That looks gorgeous. - It does. I'm really pleased.
0:33:17 > 0:33:23'It's not just the kitchen where our efforts to solve volunteer vacancies are having an impact.
0:33:23 > 0:33:28'Sarah, a young mum of two, has come forward to help with deliveries.'
0:33:28 > 0:33:31- Thanks for coming. - An absolute pleasure.
0:33:31 > 0:33:34- How are you?- I'm fine. - How's the tiddler?
0:33:34 > 0:33:38'She's nervous about volunteering because of childcare commitments.'
0:33:38 > 0:33:42- It's great you've got the spirit to volunteer.- Thank you.
0:33:42 > 0:33:46Like I said, I am really busy so I'm not sure how much time I can give,
0:33:46 > 0:33:50and I don't know how much time you're looking for.
0:33:50 > 0:33:56'Freelancer Julie, who feels isolated, is hoping volunteering will give her a sense of purpose.'
0:33:56 > 0:33:58I'm based from home,
0:33:58 > 0:34:04so that was an even better excuse to make an effort and do something in the community.
0:34:04 > 0:34:08Because when you're not busy, I'm the kind of person
0:34:08 > 0:34:12who needs to have some social contact and something to aim for.
0:34:17 > 0:34:23'All new volunteers need a Criminal Records Bureau check or CRB.'
0:34:23 > 0:34:25- You keep that inside?- Yes.
0:34:25 > 0:34:31'Then senior delivery volunteer Lesley takes them out on their first rounds.'
0:34:31 > 0:34:37Today, we have cod fishcakes with sweetcorn, peas and mashed potato.
0:34:37 > 0:34:40They have been a godsend.
0:34:40 > 0:34:42Oh, good.
0:34:42 > 0:34:45I'll pop your milk in the fridge. Thank you very much.
0:34:45 > 0:34:51- Lots of servants waiting on you! - I know! It's fantastic, isn't it?
0:34:51 > 0:34:54'This service is fantastic.'
0:34:54 > 0:34:58One gentleman we saw today said it was a life-saver for him.
0:34:58 > 0:35:03Otherwise, he wouldn't eat a hot meal. It's such a good thing to do.
0:35:03 > 0:35:05Hello, Mr Philips.
0:35:05 > 0:35:08'Something like this is really flexible.'
0:35:08 > 0:35:11I can do it before I get Ollie and Josh from school.
0:35:11 > 0:35:16- Would you like me to get anything else out?- No, it's all right, dear.
0:35:16 > 0:35:22- Enjoy.- Yes, all right, love. Nice to see you.- And you. Take care.
0:35:22 > 0:35:25'A great start for our two new volunteers,
0:35:25 > 0:35:30'and we're thrilled that Grant, a hero of the herb garden, has caught the volunteering bug.'
0:35:31 > 0:35:33BELL RINGS
0:35:33 > 0:35:37- Hello.- How are you? Where would you like your lunch?
0:35:37 > 0:35:41Carry on. Straight ahead. Around the corner.
0:35:42 > 0:35:47This is Grant. This is his first day of doing Meals On Wheels.
0:35:47 > 0:35:50You have some lovely crispy fishcakes.
0:35:50 > 0:35:53'Since being unemployed, Grant's confidence hit rock bottom.
0:35:53 > 0:35:58'He's hoping hoping volunteering will help boost his self-esteem.'
0:35:58 > 0:36:02It's a lot of self-achievement. You feel good helping out others.
0:36:02 > 0:36:07'We're making progress in Elmbridge, but to make a real impact nationwide
0:36:07 > 0:36:13'it's vital we get a powerful brand identity and get Meals On Wheels noticed again.
0:36:24 > 0:36:31'The hip creatives from Saatchi X are presenting their designs for branding-up Meals On Wheels.'
0:36:31 > 0:36:35I'm really, really excited. This could be a turning point.
0:36:35 > 0:36:39It could be the identity that we've been looking for to give it a push.
0:36:39 > 0:36:43'To get the service noticed in the modern world, it's vital we ditch
0:36:43 > 0:36:47'Meals On Wheels' moth-eaten image and drag it into this century.'
0:36:49 > 0:36:53- You worried?- Yeah, I am nervous. I don't know why I am.
0:36:53 > 0:36:55Get your carcass in there.
0:36:56 > 0:37:00'We want a brand that's fresh, arresting and powerful.
0:37:00 > 0:37:04'It needs mass appeal, so we pulled together a focus group
0:37:04 > 0:37:09'of staff, volunteers and recipients to get their input.'
0:37:09 > 0:37:12This is our first logo. >
0:37:12 > 0:37:18It's simple, bold, fresh colours, evoking fresh food.
0:37:18 > 0:37:23This little bite makes it a bit more friendly, bit more fun,
0:37:23 > 0:37:25and brings it back to the food.
0:37:25 > 0:37:29The point of this, "Deliver A Difference",
0:37:29 > 0:37:31"difference" is the key aspect.
0:37:31 > 0:37:36We know it's not simply about knocking on someone's door and delivering a meal.
0:37:36 > 0:37:39- Second idea...- Oh, wow!
0:37:39 > 0:37:41First of all, you maybe see a pot.
0:37:41 > 0:37:47You could argue you see the front of a van delivering food.
0:37:47 > 0:37:52This one is a very contemporary, modern take on the logo.
0:37:52 > 0:37:55These two arches, as well as being the M,
0:37:55 > 0:37:59one represents the volunteer, one the recipient.
0:37:59 > 0:38:04For me, the green one looks too much like a supermarket delivery van,
0:38:04 > 0:38:09a corporate organisation that's doing something similar.
0:38:09 > 0:38:11That's a little bit confusing.
0:38:11 > 0:38:15I thought that it looks local government.
0:38:15 > 0:38:20As soon as I saw it, I immediately thought of a refuse bin, and I...
0:38:20 > 0:38:24- LAUGHTER - Yes!
0:38:24 > 0:38:29Now you mention it, Mr Philips, you know!
0:38:29 > 0:38:34MR PHILIPS: But I quite like that one, apart from the handles.
0:38:34 > 0:38:37I know you say it looks like a dustbin, but I like that.
0:38:37 > 0:38:41I like "Deliver a difference" because that is exactly what we do.
0:38:41 > 0:38:44- You just caught it there. - I like that colour blue.
0:38:44 > 0:38:47I think it looks really clean.
0:38:47 > 0:38:48It's crisp.
0:38:48 > 0:38:51- "Deliver a difference" is great. - I totally agree.
0:38:51 > 0:38:55"Deliver a difference", which talks about volunteers,
0:38:55 > 0:38:59put with that logo, you have got the food,
0:38:59 > 0:39:04the delivery, making a difference to the recipient and the volunteer.
0:39:04 > 0:39:09- It does all of it, I think. - Fantastic. Thank you very much.
0:39:09 > 0:39:15If you give something a brand, you're instantly giving people a sense of belonging.
0:39:15 > 0:39:19Can we have a big round of applause for the team?
0:39:23 > 0:39:29- "Deliver a difference" said it. - I loved "Deliver a difference".
0:39:29 > 0:39:33'There are two firm favourites - the modern blue pot logo,
0:39:33 > 0:39:36'and the emotive "Deliver a difference" tag line.'
0:39:36 > 0:39:41There's clear feedback. I think we can get the designers to crack on.
0:39:41 > 0:39:47'As the creatives fine-tune the design, Dave and I need to put our heads together.
0:39:47 > 0:39:52'To safeguard Elmbridge Meals On Wheels, we still need to recruit a shedload more volunteers.
0:39:52 > 0:39:58'Time for a pie, a pint and, hopefully, some inspiration.'
0:39:58 > 0:40:03We've got to think of a way to raise the profile in one quick hit.
0:40:03 > 0:40:05It's got to be localised...
0:40:07 > 0:40:09You know.
0:40:10 > 0:40:14What about making something massive?
0:40:14 > 0:40:18Feeding loads of folk out of something massive?
0:40:18 > 0:40:22- What? A ginormous shepherd's pie? - Exactly!
0:40:22 > 0:40:25Shepherd's pie for the masses!
0:40:25 > 0:40:27Feed the world.
0:40:27 > 0:40:30I feel like Bob Geldof.
0:40:30 > 0:40:33'A few drinks later and there's a plan in place.
0:40:33 > 0:40:38'We're convinced the way to Elmbridge's volunteering heart is through its stomach.
0:40:38 > 0:40:43'We're going to make the world's biggest Meals On Wheels. Probably.
0:40:46 > 0:40:54'We need publicity, so with help from veteran volunteer 88-year-old Gloria, we're hitting the airwaves.'
0:40:54 > 0:40:59- Joining us now are Si and Dave, the Hairy Bikers. Good afternoon. - Good afternoon.
0:40:59 > 0:41:04- Gloria is with them as well. Hi, Gloria.- Hi.
0:41:04 > 0:41:07You'll be here again in Surrey on Saturday week.
0:41:07 > 0:41:10What are you doing, boys?
0:41:10 > 0:41:14We are going to build the biggest Meals On Wheels in the world.
0:41:14 > 0:41:17We have big fun day out for everybody.
0:41:17 > 0:41:21The serious side of it is to encourage people to volunteer.
0:41:21 > 0:41:25People don't know what Meals On Wheels is and what we need.
0:41:25 > 0:41:27Don't think Meals On Wheels is fuddy duddy.
0:41:27 > 0:41:31It's a right good laugh. The people involved are fantastic.
0:41:31 > 0:41:38- Volunteers have been there for 30 years.- How long have you been doing it, Gloria?- For 33 years.
0:41:38 > 0:41:42- What do you get out of it, Gloria? - Satisfaction of helping people.
0:41:42 > 0:41:46My own parents had strokes and I was so grateful.
0:41:46 > 0:41:50I was working and I knew they would have a hot daily meal.
0:41:50 > 0:41:53I felt I wanted to reciprocate.
0:41:53 > 0:41:57Gloria, thank you. I said you wouldn't get many words in edgeways.
0:41:57 > 0:41:59- No!- Sorry, Glo! What can I say?
0:41:59 > 0:42:06'Gloria's personal reasons for volunteering are a sharp reminder of why we're doing this.
0:42:08 > 0:42:11'It's vital we make our event a success.
0:42:11 > 0:42:15'We enlist extra help and hit the streets of Elmbridge.'
0:42:15 > 0:42:18The world's biggest Meals On Wheels.
0:42:18 > 0:42:23It's gonna be a big shepherd's pie and cake to feed 600 people.
0:42:23 > 0:42:28Taste the food and maybe get involved in volunteering.
0:42:28 > 0:42:30- Massive cake. Massive pie.- Wow!
0:42:30 > 0:42:33Come and see us. Brooklands College.
0:42:33 > 0:42:35I'll put some on the counter.
0:42:35 > 0:42:38'Grant is starting to get his confidence back
0:42:38 > 0:42:40'and is really getting stuck in.'
0:42:40 > 0:42:45A giant pie and a giant cake for the biggest Meals On Wheels.
0:42:45 > 0:42:47That seems very good.
0:42:47 > 0:42:49'I'm chatting to people,'
0:42:49 > 0:42:52learning social skills that I don't think I ever have had.
0:42:52 > 0:42:57'Our publicity push well under way, time to start tackling the food.
0:43:00 > 0:43:04'Making a colossal shepherd's pie and gigantic cake to feed hundreds
0:43:04 > 0:43:09'is no mean feat, so we're roping in the students to help.'
0:43:09 > 0:43:16- That's going to be a big pie. - They're going to be here a while!
0:43:16 > 0:43:20When you get fed up of carrots, are you going to go on potatoes?
0:43:20 > 0:43:23Somebody's got the bad job of onions!
0:43:23 > 0:43:30- And there's our David.- David boy! - He of the bacon suet pudding.
0:43:30 > 0:43:34'It's a mammoth task - 40 kilos of minced lamb,
0:43:34 > 0:43:38'nine kilos of mashed potato, a greengrocer store of veg and herbs
0:43:38 > 0:43:40'and a lot of cooking.
0:43:43 > 0:43:49'The cake's got 150 eggs, 18 kilos of flour and three kilos of strawberry jam in it.'
0:43:49 > 0:43:52Happy with that! Three down, 11 to go!
0:43:52 > 0:43:57'It's a Herculean task of baking that's taking days to pull off.
0:43:57 > 0:44:02'The pastry department are committed and working like troupers.'
0:44:02 > 0:44:04ALL CHEER
0:44:08 > 0:44:13'With the cooking in capable hands, we want to find out how volunteering
0:44:13 > 0:44:16'is affecting the lives of our new recruits.
0:44:16 > 0:44:18'First stop, Grant's.'
0:44:18 > 0:44:21- How are you, man? - I'm good. Good to see you.
0:44:21 > 0:44:27'Apart from the odd job, Grant's been unemployed for three years, and it's knocked his self-esteem.'
0:44:27 > 0:44:32Can you see any change in yourself? Dave and I have, that's for sure.
0:44:32 > 0:44:35I can definitely see a change in me. My mum says it as well.
0:44:35 > 0:44:39I'll come home and I'll tell her about my day,
0:44:39 > 0:44:43rather than stomping off to my room and being miserable all the time.
0:44:43 > 0:44:47Two things. I've definitely got a lot happier.
0:44:47 > 0:44:50And definitely more confident. So, yeah.
0:44:50 > 0:44:53Have you thought about why that is?
0:44:54 > 0:44:56Cor! Er...
0:44:56 > 0:45:01I think it's just the interaction with all these new people.
0:45:01 > 0:45:05You come with a smile on your face and go out with a smile on your face
0:45:05 > 0:45:10because you've made someone's day, being the only person they may actually see.
0:45:10 > 0:45:13You should be really proud of yourself.
0:45:13 > 0:45:18What you're doing makes a massive difference to people.
0:45:18 > 0:45:22A massive difference to people. It's a lovely thing to do, man.
0:45:22 > 0:45:25I know. I'd advise it to anyone, definitely.
0:45:25 > 0:45:27- Hello!- Hello, Celia.
0:45:27 > 0:45:31'Has Grant's mum Celia noticed a difference in her son
0:45:31 > 0:45:34'since he started delivering for Meals On Wheels?'
0:45:34 > 0:45:37Dave and I have seen a huge change.
0:45:37 > 0:45:39Unbelievable.
0:45:39 > 0:45:44He's had so many rejections and things, especially lately.
0:45:44 > 0:45:48He just comes back so more positive, just a different boy.
0:45:48 > 0:45:53To hear him talk now to what he was a few weeks ago, it's...
0:45:53 > 0:45:59- All people need's a little bit of encouragement!- Absolutely. Yes.
0:45:59 > 0:46:02- Just give stuff a go. - It's giving both ways.
0:46:02 > 0:46:04Time to go and get Josh from school.
0:46:04 > 0:46:09'Mum-of-two Sarah was nervous about fitting volunteering into her busy life.'
0:46:09 > 0:46:14I was a bit worried I was going to fail - but I haven't.
0:46:14 > 0:46:17I thought it was really going to impact
0:46:17 > 0:46:21on the daily life with the kids.
0:46:21 > 0:46:26But it hasn't, and I'm really quite surprised at how easy it's been.
0:46:26 > 0:46:30'Is freelancer Julia discovering the fulfillment she craved?'
0:46:30 > 0:46:35For the small amount of time you give up, the benefit is huge.
0:46:35 > 0:46:39You feel like you're part of a team doing something worthwhile.
0:46:39 > 0:46:41One day we could all be there.
0:46:41 > 0:46:46It is so heart-warming to walk into someone's house
0:46:46 > 0:46:50and know that you have really helped them out that day.
0:46:50 > 0:46:55There's a lovely guy that I met on my round and he said,
0:46:55 > 0:47:00"This means the world to me. This meal means the world to me."
0:47:00 > 0:47:03His wife had died and...
0:47:04 > 0:47:09I'm sorry. You just can't help but be touched by people.
0:47:09 > 0:47:13The fact that you've brought them a hot meal,
0:47:13 > 0:47:17it's not that big a deal, it takes an hour out of my day,
0:47:17 > 0:47:19but it means THE WORLD to him.
0:47:19 > 0:47:25'Meals On Wheels does deliver a difference, not just to our Grans and Granddads,
0:47:25 > 0:47:27'but to the volunteers, too.
0:47:27 > 0:47:34'That's the message we're going to ram home at our gigantic Meals On Wheels volunteer drive tomorrow.'
0:47:34 > 0:47:37There are many ways to help this wonderful cause.
0:47:37 > 0:47:42Log onto the BBC website for all the information you need
0:47:42 > 0:47:44to help older people in your area.
0:47:44 > 0:47:47Go on, man. Give it a go!
0:47:51 > 0:47:54'It's the big day - pie day!'
0:47:55 > 0:47:58- This is it, dude. - It's all very quiet now.
0:47:58 > 0:48:03Hopefully, in four or five hours, it'll be buzzing with people.
0:48:03 > 0:48:06The big volunteer push. Come on!
0:48:06 > 0:48:11Two things could go wrong. One is that we don't get people turning up.
0:48:11 > 0:48:14The other one is that they don't pledge.
0:48:14 > 0:48:18- The importance of today is pretty epic.- Oh, yeah.
0:48:18 > 0:48:21Today, we need names, commitment on paper.
0:48:21 > 0:48:27It's simple. They get fed if they pledge. We don't want money. We want their time!
0:48:27 > 0:48:29Come on. It's nearly eight o'clock.
0:48:36 > 0:48:42'Time for the final preparations. First job is getting the humungous shepherd's pie in the oven.'
0:48:42 > 0:48:45It's more like Prime Suspect than cooking!
0:48:45 > 0:48:48We've got two minutes to get the patient in the oven!
0:48:48 > 0:48:50Check they're still breathing!
0:48:50 > 0:48:56'Our shepherd's pie is 1.3 metres long and weighs a whopping 54 kilos.
0:48:56 > 0:49:00'We're hoping it will entice 50 committed volunteers to our cause,
0:49:00 > 0:49:04'enough to deliver meals to around 250 people.'
0:49:04 > 0:49:07Big reveal. That's a pie!
0:49:07 > 0:49:09One, two, three...
0:49:17 > 0:49:20'Saatchi X have come up trumps, too.
0:49:20 > 0:49:24'The new branding looks fantastic so we're using it everywhere we can.
0:49:24 > 0:49:29'We're branding every meal sent out from the Meals On Wheels kitchen,
0:49:29 > 0:49:33'introducing daily menu cards and today, using it to the max.
0:49:33 > 0:49:36'The cake's getting branded-up, so is the pie
0:49:36 > 0:49:38'and so are we!'
0:49:38 > 0:49:41- Looking good.- Hey, do you work out?!
0:49:41 > 0:49:45I don't think this is going to fit me. Do they do "fat lads"?
0:49:45 > 0:49:48It's a bit tight.
0:49:48 > 0:49:50Come here.
0:49:56 > 0:50:00- How are you doing, gang? - We're ready to roll.
0:50:00 > 0:50:05'We're turning our gigantic pie and cake into a Meals On Wheels,
0:50:05 > 0:50:10'and parading around Elmbridge in one final publicity flourish.
0:50:10 > 0:50:13'But we forgot to work out how to get them onto the lorry.
0:50:13 > 0:50:17'The cake weighs a frightening 127 kilos,
0:50:17 > 0:50:20'so we're roping in a forklift truck.'
0:50:20 > 0:50:23Here we go. This is the crucial bit.
0:50:23 > 0:50:25That's it. That's it.
0:50:25 > 0:50:29Raise the forks now, mate, when you're happy. Nice and gentle.
0:50:29 > 0:50:32Nice and gentle. Go on, Stu. Good lad.
0:50:43 > 0:50:46- Support that bottom edge cos it looks...- Got it!
0:51:01 > 0:51:04CHEERING
0:51:06 > 0:51:10'Next up, the giant shepherd's pie.'
0:51:11 > 0:51:14Meals On Wheels deliver a difference!
0:51:14 > 0:51:16All we need now is the people.
0:51:16 > 0:51:21- It is the world's biggest... - Meals On Wheels.- Back of the net!
0:51:21 > 0:51:25Like Meals On Wheels, you always have a main hot and a pud.
0:51:25 > 0:51:29That's a standard we want to uphold, and it's cooked from fresh.
0:51:29 > 0:51:33'A colossal Meals On Wheels and a great cause.
0:51:33 > 0:51:36'If that doesn't get us noticed, I don't know what will.'
0:51:36 > 0:51:39- Brooklands forever! - CHEERING
0:51:43 > 0:51:47Go up to Brooklands College, the world's biggest Meals On Wheels.
0:51:47 > 0:51:52Free pie and cake! Sign up! Volunteer!
0:51:52 > 0:51:55The world's greatest, biggest, largest Meals On Wheels!
0:51:55 > 0:51:58Shepherd's pie and cake! You look hungry.
0:51:58 > 0:52:03Come along to Brooklands College at two o'clock and we'll feed you.
0:52:06 > 0:52:13'On the high street, a group of familiar faces, anxious for today to be a triumph.'
0:52:13 > 0:52:19We want to sustain the service. It is very important. We wouldn't be able to without the volunteers.
0:52:19 > 0:52:22The bikers have set themselves a huge challenge.
0:52:22 > 0:52:25We'll have to see how many people turn up.
0:52:25 > 0:52:28The world's largest Meals On Wheels.
0:52:28 > 0:52:31- CHEERING - Elmbridge Meals On Wheels!
0:52:31 > 0:52:33Use it or lose it!
0:52:33 > 0:52:37Take your fingers out your ears. Support Elmbridge.
0:52:37 > 0:52:39I don't think he's going to come.
0:52:39 > 0:52:41'We know everyone won't volunteer.
0:52:41 > 0:52:45'This day is also about building up the profile
0:52:45 > 0:52:49'and getting our message out to as many people as possible.
0:52:49 > 0:52:55'We used all our contacts, calling in our biker mates from the Royal British Legion
0:52:55 > 0:52:59'to make the event as big, brassy and as noisy as we can.'
0:52:59 > 0:53:02CACOPHONY OF HORNS HONKING
0:53:05 > 0:53:09- It is nerve racking.- It is. Yeah.
0:53:09 > 0:53:12Everybody's gone to such a lot of effort.
0:53:12 > 0:53:15I mean, look, you can't make people turn up.
0:53:15 > 0:53:18We're doing as much as we can.
0:53:18 > 0:53:20The weather's on our side.
0:53:20 > 0:53:24Will the local people support us? I bloody hope so.
0:53:24 > 0:53:28'As we round the corner to the college, it's make-or-break time
0:53:28 > 0:53:31'for our Elmbridge Meals On Wheels mission.'
0:53:31 > 0:53:37- Here we go. This is the moment of truth.- Please! Come on!
0:53:37 > 0:53:41- Car park's full!- Yes! That's a good sign.- A good sign.
0:53:41 > 0:53:43Oh, wow! We're all right.
0:53:45 > 0:53:47That's a relief, man.
0:53:47 > 0:53:49CHEERING
0:53:49 > 0:53:51Hello!
0:53:53 > 0:53:55Hey! Hello!
0:53:55 > 0:53:57Fantastic!
0:53:57 > 0:54:00Ladies and gentlemen,
0:54:00 > 0:54:07welcome to the biggest Meals On Wheels ever!
0:54:07 > 0:54:10- CHEERS AND WHISTLES - Absolutely amazing.
0:54:10 > 0:54:16There were two issues with Meals On Wheels when we started investigating it. One was the food.
0:54:16 > 0:54:19We were also quite startled to learn
0:54:19 > 0:54:23that deliveries are done by volunteers.
0:54:23 > 0:54:27- And that's why you're here. - CHEERING
0:54:27 > 0:54:32We want to continue that very great British service of Meals On Wheels.
0:54:32 > 0:54:37That meal and that interaction with the person that delivers it is massively important.
0:54:37 > 0:54:42We need volunteers in the kitchen, to keep that fresh process going.
0:54:42 > 0:54:47You pledge and you get fed. It's simple.
0:54:47 > 0:54:49- Who's hungry? - CHEERING
0:54:49 > 0:54:51- It's open.- Unveil the pie!
0:54:51 > 0:54:54- Yes!- Look at that!
0:54:58 > 0:55:06'Today is proving that putting out the call for new volunteers in an original way gets results.'
0:55:06 > 0:55:09- That's fantastic. Thank you. - There we go! Yes!
0:55:09 > 0:55:11Give us a kiss.
0:55:11 > 0:55:14Mind the bay leaves. Thank you very much.
0:55:14 > 0:55:18- The Brooklands cake! - Thank you very much.
0:55:20 > 0:55:24I never imagined Meals On Wheels would be under threat.
0:55:24 > 0:55:29I expected it always to be there, so we're going to start delivering as soon as we can.
0:55:29 > 0:55:32Maggie, you've pledged! Thank you, darling.
0:55:32 > 0:55:36When I realised, I thought, "This is the time.
0:55:36 > 0:55:40"Sign up when I'm able, because I might be there one day soon!"
0:55:40 > 0:55:42Well done. Thank you.
0:55:42 > 0:55:47Any raising of awareness of this type of issue really will help.
0:55:47 > 0:55:52I never would have considered it, now I'm going to volunteer.
0:55:52 > 0:55:54Come please, girls. Step up.
0:55:58 > 0:56:03'The Meals On Wheels gang's here - Kim and Jane who run it for the council,
0:56:03 > 0:56:05'and Mr and Mrs Philips
0:56:05 > 0:56:07'and Mr Jenkins, who receive the meals.'
0:56:07 > 0:56:11Here you've got a lot of people who are really interested
0:56:11 > 0:56:15and look as though they are going to make a big difference.
0:56:15 > 0:56:19Lovely and bright and cheerful. It makes you feel better.
0:56:19 > 0:56:21We're getting our message across
0:56:21 > 0:56:25that the service we're providing is vital to those people.
0:56:25 > 0:56:31These guys have done a wonderful job. I'm quite moved that everybody's done it.
0:56:31 > 0:56:37'What do our band of dedicated volunteers who deliver a difference across Elmbridge every day think?'
0:56:37 > 0:56:39It's been fantastic.
0:56:39 > 0:56:43Once people understood that it's not a massive commitment
0:56:43 > 0:56:47and it gives an awful lot, it's a good thing to do.
0:56:47 > 0:56:51It can only get bigger from here and move on to the next level.
0:56:51 > 0:56:54Hello, gorgeous! How are you?
0:56:54 > 0:56:57I think the Hairy Bikers have done very well.
0:56:57 > 0:57:01They're really sincere in their appeal for volunteers.
0:57:01 > 0:57:03Thank you.
0:57:03 > 0:57:09Love the logo on the shirts! I just think it's great.
0:57:09 > 0:57:15Lots of people have pledged support, so couldn't ask for more, really.
0:57:15 > 0:57:19'We've got our message out to hundreds of people,
0:57:19 > 0:57:22'launched our new Meals On Wheels identity
0:57:22 > 0:57:27'and exceeded our volunteer target, signing up 64 new recruits
0:57:27 > 0:57:32'who will be able to deliver meals to over 300 people.'
0:57:32 > 0:57:34Today, everything began to come together.
0:57:34 > 0:57:39People were here for one cause, Meals On Wheels, delivering a difference.
0:57:39 > 0:57:42We were proud of what we've achieved so far.
0:57:42 > 0:57:45Then we get that level of affirmation.
0:57:45 > 0:57:48You've got the volunteers, boys. Yes!
0:57:48 > 0:57:50Well done, mate!
0:57:54 > 0:57:55Charge!
0:57:55 > 0:58:00'As Elmbridge continues the push to deliver delicious fresh meals
0:58:00 > 0:58:02'and keep volunteers rolling in,
0:58:02 > 0:58:06'we go national, heading to Slaithwaite in West Yorkshire...'
0:58:06 > 0:58:07Isn't Yorkshire great?
0:58:07 > 0:58:12'..to try and start a Meals On Wheels service from scratch.
0:58:12 > 0:58:16- 'But can our naked ambition...' - Anybody for a potato salad?
0:58:16 > 0:58:20'..inspire an entire community to rally round and deliver a difference
0:58:20 > 0:58:24'proving it's possible to save Meals On Wheels?'
0:58:24 > 0:58:30If we can't deliver Meals On Wheels once a week for the rest of our lives, it'll be a poor do.
0:58:49 > 0:58:52Subtitles by Red Bee Media Ltd
0:58:52 > 0:58:55E-mail subtitling@bbc.co.uk