0:00:01 > 0:00:06This programme contains some strong language.
0:00:10 > 0:00:12Hello! I'm Tom Thurlow.
0:00:13 > 0:00:16I'm 18...and I live in Cheltenham.
0:00:21 > 0:00:25Can YOU make a name for yourself using the internet?
0:00:25 > 0:00:32Some teenagers are sceptical. I never had any doubts it would get me where I wanted to be.
0:00:32 > 0:00:37Take Lily Allen. She used MySpace and bagged herself a recording deal.
0:00:37 > 0:00:43Arctic Monkeys did a similar thing and now they're huge stars.
0:00:43 > 0:00:46When I was 13, I had my first business idea -
0:00:46 > 0:00:52to get books signed by their authors and sell them for more money online.
0:00:52 > 0:00:55I would buy 50 books by an author,
0:00:55 > 0:00:57put them in my suitcase,
0:00:57 > 0:01:02travel up and down the country on the train and go to the signings.
0:01:02 > 0:01:06I went up to the authors, Philip Pullman, J.K. Rowling,
0:01:06 > 0:01:10I got my books and asked them to sign them.
0:01:10 > 0:01:12I'd go, "I'm a teenager.
0:01:12 > 0:01:16"I need the money. Please can you sign these books?" And they did!
0:01:16 > 0:01:21I ended up with bookcase after bookcase full with signed books.
0:01:21 > 0:01:25I thought I should set up a website, my own company, and sell them.
0:01:25 > 0:01:31Look, I have one last signed copy of Spirit Walker by Michelle Paver.
0:01:33 > 0:01:37My next scheme was to buy domain names,
0:01:37 > 0:01:40you know, the www.something.com.
0:01:40 > 0:01:42I'd sit in my room,
0:01:42 > 0:01:46come up with as many names as possible, buy the domains,
0:01:46 > 0:01:51and sit on them until someone offered me a large amount of money.
0:01:51 > 0:01:53What about bluerainforest.co.uk?
0:01:53 > 0:01:56What about stealingartwork.com?
0:01:56 > 0:01:58What about quiz247.co.uk?
0:01:58 > 0:02:01What about halo4.co.uk?
0:02:01 > 0:02:03That's absolutely fantastic!
0:02:03 > 0:02:08OK, so I bought 300 domain names, including halo4.co.uk,
0:02:08 > 0:02:10which I have really high hopes for.
0:02:10 > 0:02:14I've had Microsoft knocking on my door. Watch this space!
0:02:19 > 0:02:23Then I got a sensible job at the bank as a business manager,
0:02:23 > 0:02:27It was a good job, but I wanted to be more creative.
0:02:27 > 0:02:30I wanted to be a TV presenter!
0:02:32 > 0:02:37I sat in my lunch breaks thinking, "If I want to be a TV presenter,
0:02:37 > 0:02:40"how am I going to get my face out there?"
0:02:40 > 0:02:43Other people had become famous using the internet.
0:02:43 > 0:02:46Perez Hilton has his gossip show.
0:02:46 > 0:02:49Chris Crocker was an internet phenomenon.
0:02:49 > 0:02:52I thought, "I could do this myself."
0:02:52 > 0:02:57Then I realised I had a nice big Hollyoaks fan page on Bebo.
0:02:57 > 0:03:00If I made an online show I would get my face out there
0:03:00 > 0:03:03and I could end up being a presenter.
0:03:03 > 0:03:08What I did was get a friend, get a camera. hit the streets
0:03:08 > 0:03:12and found out what people thought of that week's Hollyoaks.
0:03:12 > 0:03:16- Are any characters grabbing your attention at the moment?- Newt.
0:03:16 > 0:03:22- He's gone a bit mad.- Newt? OK. He's gone all schizophrenic!- Yeah!
0:03:22 > 0:03:25- He's a bit weird, isn't he?- Yeah.
0:03:25 > 0:03:28I was terrified. I didn't know how people would react.
0:03:28 > 0:03:31But it went fine.
0:03:31 > 0:03:35- Is there a character...? - I think Warren should.
0:03:35 > 0:03:39- Guys, do you watch Hollyoaks? - No.- Hollyoaks is crap!
0:03:39 > 0:03:43'I spent the Sunday editing, putting it all together.'
0:03:43 > 0:03:49I was really pleased so I put it on my Hollyoaks fan page on Bebo,
0:03:49 > 0:03:51which I'd set up because I was a big fan.
0:03:51 > 0:03:55The first day I uploaded the video it got 50,000 hits
0:03:55 > 0:04:02and Bebo called me to say they loved it and invited me to London to meet with them.
0:04:04 > 0:04:06And, after that,
0:04:06 > 0:04:08things just went crazy.
0:04:08 > 0:04:12Hey, Tom. Good to see you. What are you doing now?
0:04:12 > 0:04:17I'm fronting a weekly show for Big Brother, Big Brother On The Streets.
0:04:17 > 0:04:23I go to a different town and find out their views on Big Brother.
0:04:23 > 0:04:27This autumn, I'm starting a new show for Bebo called Meet The Freshers.
0:04:27 > 0:04:35I'm going to get opinions on freshers, the whole transitional process digging the dirt, basically.
0:04:35 > 0:04:37Sounds fantastic!
0:04:37 > 0:04:40And I do online PR for Disney and Tesco.
0:04:40 > 0:04:43What does that involve?
0:04:43 > 0:04:47I get a brief, whether they want to advertise a new ride
0:04:47 > 0:04:49or the next trifle,
0:04:49 > 0:04:54and use social networking or search engines to promote their brand.
0:04:54 > 0:04:57Wow! Brilliant! What about the bank?
0:04:57 > 0:05:02I've been able to quit the bank and followed my dream.
0:05:02 > 0:05:06This sounds incredibly exciting. How long has it taken you?
0:05:06 > 0:05:09About four months, really.
0:05:09 > 0:05:14Wow! So, Tom, what do you attribute your success to?
0:05:14 > 0:05:17I have achieved it in a short amount of time
0:05:17 > 0:05:20and that's down to the internet.
0:05:20 > 0:05:24The internet can get your name out there, and get any brand out there.
0:05:24 > 0:05:30It's free. Anyone can access it. Its availability is just there.
0:05:30 > 0:05:34Because I've used it and put my name out there,
0:05:34 > 0:05:38people can find me so much quicker so I do thank the internet.
0:05:38 > 0:05:41It's an amazing tool, something anyone can use.
0:05:41 > 0:05:45What message have you got to send to other teenagers?
0:05:45 > 0:05:49If people want to follow their dreams, use the internet.
0:05:49 > 0:05:52Great advice, Tom. Best of luck for the future.
0:05:52 > 0:05:54Thanks!
0:06:03 > 0:06:08I use the internet just about every day for a variety of things
0:06:08 > 0:06:13like talking to my friends, entertainment, doing school work.
0:06:13 > 0:06:17I use social networking sites like MySpace, Bebo and Facebook, YouTube.
0:06:17 > 0:06:25'Craig is 15. He makes a conscious effort to reveal as little about himself online as possible.'
0:06:25 > 0:06:32I've made all my social network profiles private. I don't post my phone number or address.
0:06:32 > 0:06:36I'm confident that people can't spy on me.
0:06:36 > 0:06:38'But Craig is in for a shock.
0:06:38 > 0:06:44'Tom Ilube's company has developed internet tracking software.
0:06:44 > 0:06:51'We asked Tom to see what personal information he can discover about Craig online.'
0:06:51 > 0:06:55Garlik software, Data Patrol, looks through the digital world,
0:06:55 > 0:07:01through billions of web pages for an individual's information.
0:07:01 > 0:07:06I think Craig may be surprised at the amount of information about him
0:07:06 > 0:07:10that's available to a complete stranger.
0:07:10 > 0:07:15'We gave Tom just two pieces of information about Craig.'
0:07:15 > 0:07:21I was given just your name and the fact that you lived near Brighton.
0:07:21 > 0:07:25- I quickly found your full name. Is that your middle name?- Yeah.
0:07:25 > 0:07:30- Your date of birth is out there. Is this your mum's name?- Yes.
0:07:30 > 0:07:33- Is that her maiden name?- Yes.
0:07:33 > 0:07:37- Do you often to go Scotland to see family members?- Yeah.
0:07:37 > 0:07:42- Were you up there for your grandma's birthday?- Yeah.
0:07:42 > 0:07:46- Is that your home address?- Yeah. - This is your school.- Yes.
0:07:46 > 0:07:49You're a student in year ten.
0:07:49 > 0:07:54- Have you been in this play?- Yeah. - Is this the role you played?- Yeah.
0:07:54 > 0:07:58It was interesting to see your actual IQ published online.
0:07:58 > 0:08:01Your e-mail addresses are out there.
0:08:01 > 0:08:07Quite a lot about your interests in computer gaming and your user names.
0:08:07 > 0:08:11- Apparently, you formed a band. - A very short-lived pointless band.
0:08:11 > 0:08:14- Is this your best friend?- Yup.
0:08:14 > 0:08:21- Is this your quote, "I'd like a girlfriend but a bunch of rabid fan girls would do"?- That's me!
0:08:21 > 0:08:25As a complete stranger given a couple of hours
0:08:25 > 0:08:30- I feel as if I know you quite well. - That's quite amazing, actually.
0:08:30 > 0:08:35Some information I'm going to edit or delete to make it more private.
0:08:35 > 0:08:40'So, how did Tom discover all this information about Craig?'
0:08:40 > 0:08:43I used publicly available information,
0:08:43 > 0:08:46nothing that anybody couldn't just log on to.
0:08:46 > 0:08:52To start with, I was given your name and that you were from Brighton.
0:08:52 > 0:08:58And so I threw that into a search engine to see what might come back.
0:08:58 > 0:09:00Is this your MySpace page?
0:09:00 > 0:09:05- Yeah.- I found a reasonable amount of information about you here.
0:09:05 > 0:09:10And some of the information about your interests seems quite personal.
0:09:10 > 0:09:14- Were you intending for it to be available?- I'd set it to private.
0:09:14 > 0:09:20I thought you had to be a friend to see it. Nothing too personal.
0:09:20 > 0:09:22I don't have my phone number or address.
0:09:22 > 0:09:27And here we got a site that you set up when you were 12.
0:09:27 > 0:09:33- You probably haven't looked at it for years.- I never even used it.
0:09:33 > 0:09:36You put a reasonable amount of information on.
0:09:36 > 0:09:40Here you've got all the old blog posts.
0:09:40 > 0:09:43It's amazing, when you read all your blog posts...
0:09:43 > 0:09:46..how much you know about someone.
0:09:46 > 0:09:50'In one of Craig's blogs, he'd given away his date of birth.'
0:09:50 > 0:09:55Now, the interesting thing is you can go off to public sources like...
0:09:55 > 0:10:00- Family tree finders.- Exactly. It has your mother's maiden name.
0:10:00 > 0:10:05Through nothing you've done, that information is publicly available.
0:10:05 > 0:10:11'Seemingly innocent details can link with others to create a wider picture.'
0:10:11 > 0:10:15You're careful with telling people what school you're at.
0:10:15 > 0:10:21The school itself has published on its website information about you.
0:10:21 > 0:10:23Finding your home address
0:10:23 > 0:10:27that you've been careful not to reveal was more of a challenge.
0:10:27 > 0:10:32One of the things I noticed across 160 posts,
0:10:32 > 0:10:39the only mention of where you live is when you said, "I ran up to my house because I forgot my ticket."
0:10:39 > 0:10:42That told me you live somewhere near your school.
0:10:42 > 0:10:46I knew where the school was so I knew that you must live close.
0:10:46 > 0:10:49'Simply by putting Craig's surname
0:10:49 > 0:10:53'and the area into a search engine turned up more clues.'
0:10:53 > 0:10:58What came up under the Brighton and Hove planning permission
0:10:58 > 0:11:01was details of a single storey extension
0:11:01 > 0:11:04in the name of your mum
0:11:04 > 0:11:07that showed me your exact address.
0:11:07 > 0:11:13'Tom went to a house price site that also features satellite image maps.'
0:11:13 > 0:11:17You can zoom in on it and see the car parked out the front,
0:11:17 > 0:11:22a couple of deck chairs in the back garden, a trampoline there.
0:11:22 > 0:11:24You piece together this information
0:11:24 > 0:11:29and end up with a complete picture, even though you're a stranger!
0:11:29 > 0:11:33'It isn't unusual to find out that sort of information.'
0:11:33 > 0:11:40My advice to young people is to be conscious that when you put information online
0:11:40 > 0:11:44you are making it available to a billion people worldwide -
0:11:44 > 0:11:49people who might employ you, go out with you, members of your family.
0:11:49 > 0:11:54When you put information out there it stays out there.
0:11:54 > 0:11:58If you don't want it out there in the future, go back and clear it up.
0:12:11 > 0:12:15Kind of bring it over one eye.
0:12:23 > 0:12:26I think my work has a very surreal element.
0:12:26 > 0:12:30Creative, it's got that fashion element.
0:12:30 > 0:12:35'Lara Jade is 19, a student doing a degree in visual communication,
0:12:35 > 0:12:39'but already making a name with her photography.'
0:12:39 > 0:12:43The inspiration for this is mainly that gothic element,
0:12:43 > 0:12:45but also something theatrical.
0:12:49 > 0:12:54Stamp your foot and then flick your hair but look towards me as well.
0:12:54 > 0:12:56One, two, three...
0:12:57 > 0:13:03The way I promote my work is through the internet, MySpace, DeviantART.
0:13:03 > 0:13:07I always state that I'm available to do photo shoots, commissions.
0:13:07 > 0:13:11My work's been used very well in different ways.
0:13:11 > 0:13:16Book covers are the main one, also CD covers, online magazines
0:13:16 > 0:13:20and also features in magazines in this country.
0:13:20 > 0:13:23If someone wants to use one of my images legally,
0:13:23 > 0:13:28they e-mail me or get in touch with me on one of the websites,
0:13:28 > 0:13:32give me details of what they want it for and we go from there.
0:13:32 > 0:13:36'There's a downside to putting original images on websites.
0:13:36 > 0:13:40'People can use them illegally, as Lara found with this self-portrait
0:13:40 > 0:13:43'taken when she was only 14.'
0:13:43 > 0:13:50The top hat photo was taken on holiday with my family. I went out and bought a dress and hat.
0:13:50 > 0:13:53Went back to the hotel, saw the light through the window
0:13:53 > 0:13:57and thought that would make a perfect shot.
0:13:57 > 0:14:03I uploaded it to DeviantART, got good feedback straightaway,
0:14:03 > 0:14:05a lot of people favourited it.
0:14:05 > 0:14:09The first photograph that I thought, "I've got something here."
0:14:09 > 0:14:14Back in February last year, someone noted me on DeviantART
0:14:14 > 0:14:18that the top hat photograph was used on a pornographic DVD.
0:14:18 > 0:14:22It was being sold worldwide on websites such as Hustler.
0:14:22 > 0:14:27I was horrified more because of the fact it was a pornographic DVD.
0:14:27 > 0:14:31It was quite disgusting. I didn't get any warning.
0:14:31 > 0:14:34It was put on the DVD without asking.
0:14:34 > 0:14:39I felt quite upset for a while. I didn't want to take photos.
0:14:39 > 0:14:41I felt anyone can do this.
0:14:41 > 0:14:45If one person can get away with it, quite a few people can.
0:14:45 > 0:14:49'Lara discovered the hard way about copyright infringement.'
0:14:49 > 0:14:55Being a young age, it's quite hard to understand what copyright is.
0:14:55 > 0:15:00Copyright is a very old and traditional form of protecting
0:15:00 > 0:15:04the expression of ideas once expressed in a permanent form.
0:15:04 > 0:15:07'Mike Brookes is a lawyer specialising in copyright.'
0:15:07 > 0:15:11Copyright attaches to traditionally artistic works -
0:15:11 > 0:15:16paintings, photographs, books, films, TV shows.
0:15:16 > 0:15:19Once you own copyright in a photograph,
0:15:19 > 0:15:23you alone are the person who is allowed to copy it
0:15:23 > 0:15:26or to broadcast it to the public.
0:15:26 > 0:15:31You can prevent people doing things with it without your consent.
0:15:31 > 0:15:36'The internet has made copyright protection much more difficult.'
0:15:36 > 0:15:41The internet is worldwide, available for everyone and very easy to use.
0:15:41 > 0:15:45Two clicks of a mouse and you've copied a photograph.
0:15:45 > 0:15:50'What did Lara do about the copyright infringement of her photo?'
0:15:50 > 0:15:53I first got my mum's advice on the situation.
0:15:53 > 0:15:58She tried to contact a solicitor over here but was made aware
0:15:58 > 0:16:02it would cost her 50,000 or more to fight the case.
0:16:02 > 0:16:05I e-mailed the owner of the company,
0:16:05 > 0:16:10got a nasty reply so realised I couldn't do anything that way.
0:16:10 > 0:16:15I then took it the route of using the popularity I've gained online.
0:16:15 > 0:16:19So I put up online everything that had been said.
0:16:19 > 0:16:23Someone got in touch, a lawyer from America.
0:16:23 > 0:16:28He said he'd be willing to help me and because I can't afford the fees
0:16:28 > 0:16:32the fees would be taken out afterwards.
0:16:32 > 0:16:34'The court case is pending.
0:16:34 > 0:16:40'Meanwhile, can Lara prevent her images being used illegally?'
0:16:40 > 0:16:45The most you can do, from my point of view, is upload them very small.
0:16:45 > 0:16:50You can upload them 400 pixels wide and still have that view quality.
0:16:50 > 0:16:52You can do watermarking,
0:16:52 > 0:16:55leaving a copyright notice
0:16:55 > 0:17:00saying that legal action will be taken if it's stolen.
0:17:00 > 0:17:03It's still hard, even though you do these measures.
0:17:03 > 0:17:09'It is hard. Lara's images are still regularly being used illegally.'
0:17:09 > 0:17:15I get messages about my work being stolen quite often, probably once, twice a week.
0:17:15 > 0:17:20This was probably one of the worst ones I've had recently.
0:17:20 > 0:17:25Mexican Fashion Week stole a self-portrait I took two years back.
0:17:25 > 0:17:30A person who took part in Mexican Fashion Week knew the designer,
0:17:30 > 0:17:35told me about the use of my image and took these photographs.
0:17:35 > 0:17:40This was a flyer and this was a whole billboard full of my work.
0:17:40 > 0:17:45This was a nightclub in Australia advertising DJ nights.
0:17:45 > 0:17:47They used another self-portrait.
0:17:47 > 0:17:53This is a T-shirt in India sent to me. An on-looker took a photo.
0:17:53 > 0:17:56'Can Lara take action over these copyright infringements?'
0:17:56 > 0:18:04Often, if it's someone that doesn't realise about copyright, usually it's a young person,
0:18:04 > 0:18:08you send a nice e-mail telling them to remove it.
0:18:08 > 0:18:13If it's a company I alert my lawyer and he deals with it directly.
0:18:13 > 0:18:15'Ultimately, there's no way
0:18:15 > 0:18:20'copyright on material uploaded to the internet can be 100% protected.'
0:18:20 > 0:18:27The advice has to be that, if you don't want your work copied on the internet, don't put it on there.
0:18:27 > 0:18:30'For Lara, it's a risk well worth taking.'
0:18:30 > 0:18:34I'm finalising the image, the final touches.
0:18:34 > 0:18:36We'll load them on the internet.
0:18:36 > 0:18:41I always thought using the internet is a good thing and I still do,
0:18:41 > 0:18:44even though there's been negative parts.
0:18:44 > 0:18:49I don't think I'd be where I am today with work being featured.
0:18:49 > 0:18:53There's no way of getting it out like you can with the internet.
0:18:57 > 0:18:59ALARM BLARES
0:19:06 > 0:19:09As soon as I wake up, I grab my laptop,
0:19:09 > 0:19:12check my e-mails, MSN, Facebook.
0:19:12 > 0:19:17I had some e-mails I need to follow up, work related things
0:19:17 > 0:19:20from journalists and from my speaking agency.
0:19:20 > 0:19:23I had messages on MSN that I replied to.
0:19:23 > 0:19:26And I keep getting text messages.
0:19:26 > 0:19:28That's James.
0:19:28 > 0:19:32We went sailing yesterday and it was really sunny.
0:19:32 > 0:19:36He just texted me to say he hopes my face isn't too red.
0:19:36 > 0:19:39I'm going to have a shower now.
0:19:50 > 0:19:56I just turned 18 and I guess I call myself a teen entrepreneur.
0:19:56 > 0:20:00I speak to companies about what it's like being a teenager.
0:20:00 > 0:20:03I had a really busy month last month.
0:20:03 > 0:20:08I went to Valencia and Aberdeen and Liverpool in five days,
0:20:08 > 0:20:14speaking to loads of companies about technology - how we use it, why we use it, what we use.
0:20:14 > 0:20:16My toast is ready.
0:20:27 > 0:20:31What kicked it off was when I was 13 I heard about bluejacking,
0:20:31 > 0:20:38sending anonymous messages to other Bluetooth mobiles within a ten-metre radius.
0:20:38 > 0:20:41I looked for information. Couldn't find anything.
0:20:41 > 0:20:46I decided to create a website, and the press picked up on it overnight.
0:20:46 > 0:20:50So that kind of led me on to be JellyEllie.
0:20:50 > 0:20:54The Guardian gave me this cool quote as the voice of the MSN generation.
0:20:54 > 0:20:58The BBC heard about that and got me on to talk about one issue.
0:20:58 > 0:21:01Once they get you they don't let go,
0:21:01 > 0:21:06so I've become their teenage expert voice, which is really good fun.
0:21:06 > 0:21:08There's a clip on YouTube, actually.
0:21:08 > 0:21:13- JellyEllie, are you part of the me generation?- There is a bit of that.
0:21:13 > 0:21:17I think that we're more driven, more determined to have success...
0:21:17 > 0:21:23I'm going to London today to work on my business, jellyTeens,
0:21:23 > 0:21:25a youth insight agency.
0:21:25 > 0:21:29I've got a network of 13 to 24-year-olds around the country
0:21:29 > 0:21:36who help me give an insight to big companies about what it's like being a young person today.
0:21:43 > 0:21:49I left school when I was 14. I was home-educated because I was so frustrated being at school.
0:21:49 > 0:21:54I've only got one GCSE, which I'm proud of - business studies.
0:21:59 > 0:22:04I just had a really good bluejack, someone else waiting for the train.
0:22:04 > 0:22:07I sent him a message saying, "Boo!"
0:22:07 > 0:22:09I could see him look around.
0:22:09 > 0:22:15I sent him another message. He was laughing, a bit freaked out.
0:22:15 > 0:22:18It was really successful, really good fun.
0:22:18 > 0:22:25You can freak people out so at bluejackQ we have our own code of ethics that we all follow.
0:22:25 > 0:22:29If you see that you're causing someone distress, you stop.
0:22:37 > 0:22:39This is where I work.
0:22:39 > 0:22:42Livity are partners on jellyTeens.
0:22:44 > 0:22:51I just presented my first project a couple of days ago and the client loved it, so that was a success.
0:22:51 > 0:22:57I provided a media agency with insight into 16 to 24-year-olds pay-as-you-go mobile phone users.
0:22:57 > 0:23:01I did video interviews, questionnaires, MSN interviews.
0:23:01 > 0:23:06I'm going to sign up young people on LIVE who want to be jellyTeens.
0:23:06 > 0:23:08You can join up, fill in a profile.
0:23:08 > 0:23:14If I get a client interested in people of your demographic, I'll get in touch.
0:23:14 > 0:23:17I was telling you a bit about jellyTeens.
0:23:17 > 0:23:21It might be a questionnaire, a video interview.
0:23:21 > 0:23:25We probably have about 40 jellyTeens with completed profiles.
0:23:25 > 0:23:30When a project comes in, we'll search for a particular demographic,
0:23:30 > 0:23:34ask them to ask their friends, so it's a huge network.
0:23:35 > 0:23:41I'm off to a meeting with Michelle, a director of Livity, who are partners with me.
0:23:41 > 0:23:45- What else are you doing? - Working on getting the website up.
0:23:45 > 0:23:52- I've got a contact doing that virtually for free.- This is a primary way we'll sell the service.
0:23:52 > 0:23:55Yes. Definitely...
0:23:55 > 0:23:57Onwards and upwards for jellyTeens.
0:24:04 > 0:24:08I'm just having a webcam chat with my friend Sani in Germany.
0:24:08 > 0:24:10We met online three years ago.
0:24:10 > 0:24:14I couldn't put a figure on the people I know online.
0:24:14 > 0:24:18It's into the hundreds from all around the world.
0:24:18 > 0:24:20I'm showing Sani my new phone,
0:24:20 > 0:24:23making him jealous of my new toy!
0:24:23 > 0:24:27He'll probably show me his phone and complain how ancient it is.
0:24:27 > 0:24:30He's telling me to stop it.
0:24:30 > 0:24:35I would struggle to run my business without my laptop, wi-fi and phone.
0:24:35 > 0:24:39It's all about online networks, getting the word out to those people
0:24:39 > 0:24:43and getting contacts, clients through the internet.
0:24:43 > 0:24:48Contacts I make at conferences, I e-mail them, look at their websites.
0:24:48 > 0:24:53My top tip for a young person trying to be successful
0:24:53 > 0:24:56using the internet or whatever means
0:24:56 > 0:25:00is to follow up every opportunity and every contact they make.
0:25:00 > 0:25:04There are so many technologies that can help us communicate,
0:25:04 > 0:25:11it's so easy using the internet, you don't have to get out of bed to have a business conversation.
0:25:15 > 0:25:20I occasionally will purposely leave my phone at home.
0:25:20 > 0:25:23It is nice to get away from it and feel free.
0:25:23 > 0:25:30Otherwise, I do like to be with my phone or laptop to keep in touch for my business.
0:25:30 > 0:25:32Good night.
0:25:40 > 0:25:44This was me when I was probably nearer five stone.
0:25:44 > 0:25:48I would think that my chin wasn't prominent enough
0:25:48 > 0:25:50and my cheeks were a bit chubby.
0:25:50 > 0:25:54The only thing that my dad said got bigger was my eyes.
0:25:54 > 0:25:57Everything else was shrinking.
0:25:57 > 0:26:00I was thinking, "I need to lose weight."
0:26:00 > 0:26:03I look back now and it is scary.
0:26:03 > 0:26:07'Natalia is 25. She's an artist.
0:26:07 > 0:26:10'When she was studying art at university,
0:26:10 > 0:26:15'she began to suffer from the eating disorder anorexia nervosa.'
0:26:15 > 0:26:18I was 19. Self-esteem wasn't great.
0:26:18 > 0:26:22Gorgeous girls were around me, looking fashionable.
0:26:22 > 0:26:25My weight was probably about ten and a half stone.
0:26:25 > 0:26:30Then I started a diet and people said, "Have you lost a few pounds?"
0:26:30 > 0:26:33I went, "Yeah." That was a great feeling.
0:26:33 > 0:26:37The more I did, the more I felt great,
0:26:37 > 0:26:40the more I didn't want to do my art any more.
0:26:40 > 0:26:44So, in my third year I had to quit.
0:26:44 > 0:26:49At this point, my weight had gone so low it was worrying my family.
0:26:49 > 0:26:54It was my way of life and nothing else mattered.
0:26:54 > 0:26:58'Natalia was already using the internet to help with dieting.'
0:26:58 > 0:27:04It led me to the internet, if I had eaten something what was the calorie content?
0:27:04 > 0:27:07I used the internet to look for the lowest calorie recipes.
0:27:07 > 0:27:14'Natalia found websites and forums relating to anorexia.
0:27:14 > 0:27:19'Some of these were pro-ana sites encouraging girls to lose weight.'
0:27:19 > 0:27:25On the internet search, I'm finding forums with girls who exactly feel the same as me.
0:27:25 > 0:27:30This was such an eye-opener. I felt such a relief. I was so lonely.
0:27:30 > 0:27:33My family didn't understand.
0:27:33 > 0:27:38These people I'd never met were experiencing the way I was feeling.
0:27:38 > 0:27:42It was giving tips. It was a big competition.
0:27:42 > 0:27:46Aiming to be the best at losing weight.
0:27:46 > 0:27:51It made me think I don't need to get better, I don't need to get help.
0:27:51 > 0:27:54Can't I just keep getting thinner?
0:27:54 > 0:28:01One of these sites, a girl's writing that they want to become anorexic,
0:28:01 > 0:28:03how to become anorexic.
0:28:03 > 0:28:08She's asking for advice to keep this illness a secret as long as possible
0:28:08 > 0:28:11and how they can lose weight.
0:28:11 > 0:28:13It really does shock me.
0:28:13 > 0:28:19I can see what I used to read and think there's nothing wrong with it, but it really is bad.
0:28:19 > 0:28:23I can see the effect people can have on others.
0:28:23 > 0:28:28'The internet is a vast ocean of information and opinion
0:28:28 > 0:28:33'with plenty up there that can cause offence or even harm.
0:28:33 > 0:28:36'Should people be free to say whatever they like
0:28:36 > 0:28:41'or should there be some regulation of inappropriate material?
0:28:41 > 0:28:44'Jim Valentine is moderator of TheSite.org,
0:28:44 > 0:28:49'where young people can discuss a wide range of issues.'
0:28:49 > 0:28:52The maxim of the internet
0:28:52 > 0:28:56was Voltaire's, "You have the right to say anything.
0:28:56 > 0:28:59"I'll defend your right to say it to the death."
0:28:59 > 0:29:04Not that every place on the internet people can do anything they want.
0:29:04 > 0:29:08Certain things are acceptable in certain environments
0:29:08 > 0:29:12and certain things aren't acceptable in other environments.
0:29:12 > 0:29:16What you'd say in a pub would be different to a job interview.
0:29:16 > 0:29:21I don't think there's any doubt that a website aimed at vulnerable people
0:29:21 > 0:29:27run by people without any kind of framework or way of protecting people using it
0:29:27 > 0:29:30can be damaging.
0:29:30 > 0:29:33The difficulty isn't removing the websites
0:29:33 > 0:29:37as much as making sure that people have the ability
0:29:37 > 0:29:40to search out websites that are genuinely helpful.
0:29:40 > 0:29:44'Is there any censorship in operation on TheSite.org?'
0:29:44 > 0:29:48We don't do anything to restrict what people can talk about,
0:29:48 > 0:29:52but we do have rules around abusive behaviour
0:29:52 > 0:29:54or posting racist or sexist material.
0:29:54 > 0:29:58In a case of someone posting "How can I stop eating?"
0:29:58 > 0:30:02We'd hope to see a dual response, one from the moderators,
0:30:02 > 0:30:08pushing people towards fact sheets to give them more empowerment.
0:30:08 > 0:30:12We'd also hope to see the other users of the website
0:30:12 > 0:30:16would point out the troubling implications of the post.
0:30:16 > 0:30:24If someone asked "How can I stop eating?" you've got the opportunity to address the issues.
0:30:24 > 0:30:27With the explosion of social networking sites
0:30:27 > 0:30:31and the model they present, user-generated content,
0:30:31 > 0:30:33which is a wonderful thing.
0:30:33 > 0:30:36For every negative support group,
0:30:36 > 0:30:40I'm sure you'll find lots doing incredibly good work.
0:30:40 > 0:30:46'Natalia's convinced that the pro-ana websites held her back from seeking help for her anorexia.'
0:30:46 > 0:30:49I lost a couple of years of my life.
0:30:49 > 0:30:54These websites put a halt to me getting professional help.
0:30:54 > 0:30:58These girls from all over the world were posting messages.
0:30:58 > 0:31:01They'd been to a unit, how horrible it was,
0:31:01 > 0:31:03staff were horrible.
0:31:03 > 0:31:07They were giving a horrible picture and I was believing this.
0:31:07 > 0:31:13When I had the option to go into a unit, I was like, "I don't want to."
0:31:13 > 0:31:17'Natalia was finally admitted to the eating disorder unit
0:31:17 > 0:31:19'at Cheadle Royal Hospital.'
0:31:19 > 0:31:23I stayed for six months, which has done me the world of good.
0:31:23 > 0:31:29I did programmes to understand why I needed to get better, self-motivation, self-esteem.
0:31:30 > 0:31:32Right now, I am much happier.
0:31:32 > 0:31:36It's been a year and a few months since I left the unit.
0:31:36 > 0:31:40I feel like a different person. I am normal.
0:31:40 > 0:31:43That's a word that I used to be afraid of.
0:31:43 > 0:31:45Now, it's good to say I am normal.
0:31:45 > 0:31:49I am happy and I just want to carry on with my art
0:31:49 > 0:31:53and my life that I missed out on for so many years.
0:31:53 > 0:31:57'Natalia's taking part in a campaign organised by the hospital
0:31:57 > 0:31:59'against the pro-ana sites.'
0:31:59 > 0:32:04There'll always be an underground of sites that people will find.
0:32:04 > 0:32:08We want people to know that professional help is out there
0:32:08 > 0:32:12and other people to talk to.
0:32:12 > 0:32:16It is illness. It's not, you know, a way of life.
0:32:16 > 0:32:19It can kill you, really.
0:32:34 > 0:32:39I'd always sit in school and think to myself,
0:32:39 > 0:32:43"All I had to do is just cut in the right place
0:32:43 > 0:32:48"or take the right amount of pills and it'll be over.
0:32:48 > 0:32:51"I won't have to go through it any more."
0:32:51 > 0:32:54It's easier to say than to do.
0:32:54 > 0:32:58'Bullying has always been a huge problem for many young people.
0:32:58 > 0:33:03'The internet allows violence and verbal abuse to follow victims home.
0:33:03 > 0:33:05'Sianie is 15 years old.
0:33:05 > 0:33:08'Two years ago, she was a victim of cyberbullying.'
0:33:08 > 0:33:13It all started in year seven or year eight. Only 13.
0:33:13 > 0:33:17A few girls out of my year decided they didn't like me.
0:33:17 > 0:33:22When I started to change from being the same as everyone else
0:33:22 > 0:33:26to dressing differently, listening to different music,
0:33:26 > 0:33:28they had a problem with it.
0:33:28 > 0:33:32I'd been told that a few girls in our year
0:33:32 > 0:33:35had started up a hate page about me.
0:33:35 > 0:33:41I was at my mate's one night and I decided to check out this website.
0:33:41 > 0:33:44The website she'd used was Piczo.
0:33:44 > 0:33:49I opened up the page and it had a picture of me on it.
0:33:49 > 0:33:54It had a phrase under it saying, "This is the slag.
0:33:54 > 0:33:57"If you don't like her tell us how much you hate her"
0:33:57 > 0:33:59under this picture.
0:34:00 > 0:34:04Then it had a box next to it with all these things they'd said,
0:34:04 > 0:34:08"Go kill yourself. No-one would care if you died.
0:34:08 > 0:34:10"Why don't you sort your life out?"
0:34:10 > 0:34:15I'm just sitting there thinking, "What?"
0:34:15 > 0:34:20'Things escalated when strangers who recognised Sianie from the site
0:34:20 > 0:34:24'began shouting abuse at her in the street.'
0:34:24 > 0:34:27At first, she said to me that some kids at school
0:34:27 > 0:34:32were really bullying her, pushing her around, calling her names.
0:34:32 > 0:34:38Sianie showed me the site that had been dedicated to...
0:34:38 > 0:34:40slagging Sianie off, basically.
0:34:40 > 0:34:45Knowing that all these people had seen it, there were 2,000 hits,
0:34:45 > 0:34:50it was just like someone breaking in and having a go at her.
0:34:50 > 0:34:53The one place she should feel safe is at home.
0:34:53 > 0:34:57And...I was just devastated.
0:34:57 > 0:35:01'Sianie also confided in close friend Becks.'
0:35:01 > 0:35:03When Sianie showed me the website
0:35:03 > 0:35:06at my house, I was really surprised.
0:35:06 > 0:35:10Some of the words were really harsh and none of it was true.
0:35:10 > 0:35:14She felt really depressed and upset about everything.
0:35:14 > 0:35:18I think it's easier to say it online.
0:35:18 > 0:35:21If they write on the page, "You're a bitch"
0:35:21 > 0:35:26and then say to me, "You're a bitch" and I start crying,
0:35:26 > 0:35:30they'll feel worse for saying it to my face than online.
0:35:30 > 0:35:32'Sianie's not alone.
0:35:32 > 0:35:39'In a study of 1,000 young people, four out of ten claim to have been targeted by online bullies.
0:35:39 > 0:35:44'A fifth of children said they had posted offensive comments about others.
0:35:44 > 0:35:48'Chris Seth is the European managing director of Piczo.
0:35:48 > 0:35:52'What line does Piczo take on cyberbullying?'
0:35:52 > 0:35:58When Piczo's alerted to a case we investigate by looking at the site.
0:35:58 > 0:36:03We are able to block the individual responsible for bullying
0:36:03 > 0:36:06and stop them using the service.
0:36:06 > 0:36:10We do try to make it very easy for our members to get in touch.
0:36:10 > 0:36:14There's a "report abuse" button on every page,
0:36:14 > 0:36:17a "safety at Piczo" area of the site
0:36:17 > 0:36:21where we emphasise the best practice.
0:36:21 > 0:36:25The best thing for Sianie would have been to have contacted Piczo.
0:36:25 > 0:36:30We commit to responding to a "report abuse" e-mail within 24 hours.
0:36:30 > 0:36:38'Sianie wasn't aware she could report the bullying to Piczo so how did they handle the cyberbullying?'
0:36:38 > 0:36:40My first thought was the school.
0:36:40 > 0:36:45I wanted the school to be aware and to clamp down on things like this.
0:36:45 > 0:36:49When I told the staff they said it wasn't their problem.
0:36:49 > 0:36:52It was an outside school situation.
0:36:52 > 0:36:56'We contacted Sianie's school and received this reply.'
0:37:06 > 0:37:10'Some schools, like Sacred Heart High School, west London,
0:37:10 > 0:37:15'are more proactive in dealing with cyberbullying.'
0:37:15 > 0:37:19We take bullying, at school or at home, extremely seriously.
0:37:19 > 0:37:22We would investigate and we have the software
0:37:22 > 0:37:26to provide us with the hard evidence when we investigate.
0:37:26 > 0:37:29'Amede Wilson is the director of ICT.'
0:37:29 > 0:37:33We have a view of every PC in the school.
0:37:33 > 0:37:38I could bring up a student's screen and see what that student's doing.
0:37:38 > 0:37:40They're not aware of this.
0:37:40 > 0:37:44This is real-time monitoring.
0:37:44 > 0:37:50Then we have the other software, which does the screen captures.
0:37:50 > 0:37:54'It contains potentially inappropriate words
0:37:54 > 0:37:58'and alerts Amede to when they're being used.'
0:37:58 > 0:38:00Here you see "bully".
0:38:00 > 0:38:06From experience, we know that would be an assignment for English.
0:38:06 > 0:38:09But we'd investigate it, just to make sure.
0:38:09 > 0:38:13We have the user, which machine they were on, the time
0:38:13 > 0:38:16and the IP address.
0:38:16 > 0:38:22We have all the evidence. No further action is needed so we ignore it.
0:38:22 > 0:38:27We have this software. It's no good if we don't have the knowledge.
0:38:27 > 0:38:30The scope for cyberbullying is wide.
0:38:30 > 0:38:36As we're speaking now, a new social networking site is being developed.
0:38:36 > 0:38:40We need to always have that knowledge of what's new.
0:38:40 > 0:38:42'So, what happened to Sianie?'
0:38:42 > 0:38:45I did a lot of self-harming at the time,
0:38:45 > 0:38:48which I live to regret.
0:38:48 > 0:38:50After a few months,
0:38:50 > 0:38:54I kept reading the same comments that I should kill myself,
0:38:54 > 0:38:58that no-one would care, I wouldn't be missed or anything.
0:38:58 > 0:39:02After a while, as I lost a lot of friends,
0:39:02 > 0:39:07I thought if I do kill myself there won't be a problem, this will stop.
0:39:07 > 0:39:09But I'm so glad I didn't!
0:39:09 > 0:39:12I'm so glad I didn't.
0:39:12 > 0:39:18At the school, there were warnings given out to the main ringleaders.
0:39:18 > 0:39:21I think that really changed things.
0:39:21 > 0:39:25Now the cyberbullying's stopped I'm more at ease with the computer.
0:39:25 > 0:39:29The social networks are much more aware of it.
0:39:29 > 0:39:33They're very, "If something's said, press this."
0:39:33 > 0:39:35And it closes the site down.
0:39:35 > 0:39:40The thing I could tell anyone being cyberbullied is to tell someone.
0:39:40 > 0:39:44As hard as it is at first, as scary it is,
0:39:44 > 0:39:47it's better in the long run.
0:39:47 > 0:39:51If I hadn't told anyone I know I wouldn't be here now.
0:39:55 > 0:39:58Anyone that says I'm a puppet for Tony Blair...
0:39:58 > 0:40:02'It used to be quite an effort to get your thoughts heard
0:40:02 > 0:40:06'about important issues of the day.
0:40:06 > 0:40:08'The internet age has changed that,
0:40:08 > 0:40:13'offering swift communication routes for getting your message out there.
0:40:13 > 0:40:18'In spring 2003, hundreds of young people came to Parliament Square
0:40:18 > 0:40:21'to protest against the war in Iraq.
0:40:21 > 0:40:25'The campaign was organised by Kiera Box and two friends.
0:40:25 > 0:40:28'They started in a traditional way.'
0:40:28 > 0:40:31This is the banner we made.
0:40:31 > 0:40:34We got hold of a couple of hundred quid of paint,
0:40:34 > 0:40:39this incredibly long bit of material and about 20 mates.
0:40:39 > 0:40:45We commandeered our school hall, hid behind the curtains and painted it over a week.
0:40:45 > 0:40:48We called the campaign Hands Up For Peace.
0:40:48 > 0:40:54We got people to send their hand print to represent each young person
0:40:54 > 0:40:58who wanted to subscribe to the phrase Hands Up For Peace.
0:40:58 > 0:41:03'The problem was how to mobilise people to be part of the message.'
0:41:03 > 0:41:08We couldn't get people across the world to show support with something
0:41:08 > 0:41:11we found it hard to move down the road.
0:41:11 > 0:41:15Our 30-metre banner couldn't move geographically!
0:41:15 > 0:41:17'The solution was a website.'
0:41:17 > 0:41:23It was a very low-maintenance, easy thing to send our message out on.
0:41:23 > 0:41:26We didn't go for trying to over-shoot,
0:41:26 > 0:41:31trying to make something which was really exciting in loads of ways.
0:41:31 > 0:41:36We just got our argument out there, which led us to use online networks.
0:41:36 > 0:41:40Not in the same way as Facebook or MySpace now,
0:41:40 > 0:41:46sending e-mail forwards through networks like Woodcraft or UK Youth Parliament.
0:41:46 > 0:41:51We got a lot of people coming from the site who had seen the e-mail.
0:41:51 > 0:41:56They would send it on and they would become part of Hands Up For Peace.
0:41:56 > 0:42:02We had links to websites with guides to campaigning and protesting.
0:42:02 > 0:42:07It got to the point where the website had a forum on it.
0:42:07 > 0:42:10'There was even a downloadable hand print.'
0:42:10 > 0:42:13When we started promoting it,
0:42:13 > 0:42:17we ended up getting 2,000 hands by the time war broke out,
0:42:17 > 0:42:19which was in the middle of March.
0:42:19 > 0:42:23These are some of the hands that we got.
0:42:23 > 0:42:26We had boxes from Saudi Arabia.
0:42:26 > 0:42:29We had e-mails with internet hands
0:42:29 > 0:42:34which were made in Japan and Portugal and Australia,
0:42:34 > 0:42:39a lot of groups from all over Europe who we got messages of support from.
0:42:39 > 0:42:43Here we have "No more violence any more.
0:42:43 > 0:42:48"I wish there wasn't any violence in Iraq or on my street."
0:42:48 > 0:42:50It's from a ten-year-old.
0:42:50 > 0:42:54'The hands were planted in Parliament Square
0:42:54 > 0:42:59'and became a focal part when the protest moved to the street.'
0:42:59 > 0:43:04While virtual campaigning is great, you have to take it into the world,
0:43:04 > 0:43:09otherwise you're not achieving anything, you're floating ideas.
0:43:09 > 0:43:14It was called, by the Guardian, one of the foremost youth anti-war movements.
0:43:14 > 0:43:20We were covered in the Evening Standard, on the internet, the BBC.
0:43:20 > 0:43:25..even if we can't make a difference to what Tony Blair does.
0:43:25 > 0:43:30I think that the internet gave Hands Up For Peace international appeal,
0:43:30 > 0:43:34and it gave us a national profile as well.
0:43:34 > 0:43:39'The internet now offers even more possibilities for campaigners.
0:43:39 > 0:43:43'July 2008, following the fatal stabbing of Ben Kinsella,
0:43:43 > 0:43:47'hundreds of teenagers take to the streets.
0:43:47 > 0:43:52'The march is organised through Facebook, by one of Ben's friends.
0:43:52 > 0:43:59'Two months later, another protest against knife and gun crime, again organised via Facebook.'
0:43:59 > 0:44:02There are lots of tools for starting a campaign.
0:44:02 > 0:44:06You can use social networking sites, YouTube,
0:44:06 > 0:44:12you could make your own video and get lots of people to watch that.
0:44:12 > 0:44:17You can set up petitions on line, a blog around certain issues.
0:44:17 > 0:44:21You can go to other peoples' blogs and respond to what they're doing.
0:44:21 > 0:44:26You can e-mail your MP, get together an e-mail campaign.
0:44:26 > 0:44:30There's the e-petitions website or the Number10 website,
0:44:30 > 0:44:33where you start your own petition.
0:44:33 > 0:44:40Invite your friends to sign it and try and get something moving around something you're concerned about.
0:44:40 > 0:44:45If you want your campaign to be noticed amongst the other campaigns
0:44:45 > 0:44:50target your campaign carefully, be clear about what you want to achieve
0:44:50 > 0:44:54and make sure you're not just using the internet,
0:44:54 > 0:44:58get your local newspapers, local TV stations involved.
0:44:58 > 0:45:01Use all the avenues that are available.
0:45:01 > 0:45:05- 'And Kiera's advice?' - Start small.
0:45:05 > 0:45:09Start as active as you can with as many ideas as you can
0:45:09 > 0:45:13then follow through on them because that's how you'll get people
0:45:13 > 0:45:17who are following what you do and being inspired.
0:45:17 > 0:45:23It's because they see you, via the internet, doing amazing things.
0:45:28 > 0:45:33On a school trip to the Tate Modern I was walking around for an hour.
0:45:33 > 0:45:37This man had been following me then he approached me and said,
0:45:37 > 0:45:40"Hi. You're Ellie. I'm Ian, Olivia's friend."
0:45:40 > 0:45:44I had no idea who he was and how he knew my name.
0:45:44 > 0:45:49He starting touching my back and looking into my eyes.
0:45:49 > 0:45:51I had no idea who this man was.
0:45:51 > 0:45:53'Ellie is 16.
0:45:53 > 0:45:58'Two years ago she was tracked down by a man 40 years older than her
0:45:58 > 0:46:03'who'd found her by infiltrating social networking sites.'
0:46:03 > 0:46:05When I was 13 I first got MySpace
0:46:05 > 0:46:10and I started using it to talk to my friends and family,
0:46:10 > 0:46:13people like that, contacting them.
0:46:13 > 0:46:19'The man who approached Ellie first contacted Olivia, one of Ellie's close Friends.'
0:46:19 > 0:46:24I first spoke to this man when he added me on MySpace.
0:46:24 > 0:46:27On his profile, his friends were people I knew.
0:46:27 > 0:46:30I assumed that he was a mutual friend.
0:46:30 > 0:46:34He'd leave me general compliments on what I looked like,
0:46:34 > 0:46:38but open ones, nothing sexual or anything.
0:46:38 > 0:46:40Here he said...
0:46:46 > 0:46:48I was a bit scared, so I'd say,
0:46:48 > 0:46:52"Please can you not do that" or "How did you know about that?"
0:46:52 > 0:46:54He'd always have an explanation.
0:46:54 > 0:47:00I realised he was looking at my friends' pages to get information
0:47:00 > 0:47:03when he asked if I had a good day in town.
0:47:03 > 0:47:06I was like, "How did you know I was in town?"
0:47:06 > 0:47:11He was like, "I saw your friend's page that you were going to town."
0:47:11 > 0:47:15I had to be careful because it was what my friends were writing, too.
0:47:15 > 0:47:19'The man called himself Popcorn Puppy.
0:47:19 > 0:47:24'Although he communicated with Olivia's friends, he never contacted Ellie.'
0:47:24 > 0:47:27I'd never talked to Popcorn Puppy.
0:47:27 > 0:47:30He just saw who I was through Olivia's pictures
0:47:30 > 0:47:35and went on to my account through Olivia's account.
0:47:35 > 0:47:39I had no idea who he was apart from what Olivia told me.
0:47:39 > 0:47:43She said that there was this strange man talking to her
0:47:43 > 0:47:45and he was a bit odd.
0:47:45 > 0:47:48'Then came the trip to Tate Modern,
0:47:48 > 0:47:55'when Ellie became aware that she was being followed by an older man who finally addressed her by name.'
0:47:55 > 0:47:57He talked about MySpace,
0:47:57 > 0:48:01how he had seen pictures of me and he knows me through that.
0:48:01 > 0:48:06I was thinking maybe he was a family friend or an uncle,
0:48:06 > 0:48:09that Olivia might have shown her MySpace to.
0:48:09 > 0:48:14'He kept following Ellie, who suddenly put two and two together.'
0:48:14 > 0:48:19I realised he was Popcorn Puppy, who Olivia said was talking to her.
0:48:19 > 0:48:22I went up with my friend to him and said,
0:48:22 > 0:48:25"Are you Popcorn Puppy?"
0:48:25 > 0:48:27He said "Yeah" and laughed.
0:48:27 > 0:48:31I was in my English class while the other girls were there
0:48:31 > 0:48:35and received a text saying, "Popcorn Puppy's in Tate Modern."
0:48:35 > 0:48:39I was shocked. How would he know about it?
0:48:39 > 0:48:44He came in closer to me and started trying to touch my back,
0:48:44 > 0:48:47look into my eyes and be a bit more intimate.
0:48:47 > 0:48:52At that point, I was a bit, "What's this man doing to me?"
0:48:52 > 0:48:53'Ellie had her wits about her.'
0:48:53 > 0:48:57I said, "Can I take a picture of you?"
0:48:57 > 0:49:00He was like "Yeah" and posed for it.
0:49:00 > 0:49:02'Olivia was thinking quickly, too.'
0:49:02 > 0:49:08I saved all the messages he'd sent me then gave them to the police.
0:49:08 > 0:49:10'Ellie told her mum, Jane.'
0:49:10 > 0:49:14I looked at her account to see what information she'd put on it.
0:49:14 > 0:49:19She had put a relatively small amount of information.
0:49:19 > 0:49:22Even having the name of her school
0:49:22 > 0:49:26meant it was possible for someone to wait at the gates for her.
0:49:26 > 0:49:30They knew what she looked like because of the photographs.
0:49:30 > 0:49:35After I got home it hit me how weird and scary it was,
0:49:35 > 0:49:38how he could come and meet me at any time.
0:49:38 > 0:49:41He could do it again.
0:49:41 > 0:49:48'Ironically, The police were able to track him down by the personal details HE'd put on HIS profile!'
0:49:48 > 0:49:50The flat was full of pornography.
0:49:50 > 0:49:54A lot of it was child pornography, 20,000 images.
0:49:54 > 0:49:59He had level five pornography, apparently the most disturbing.
0:49:59 > 0:50:02He was sentenced to 18 months for pornography
0:50:02 > 0:50:04and six for the assault on Ellie.
0:50:04 > 0:50:09'But how many cases like Ellie's are there every year?
0:50:09 > 0:50:14'CEOP is the Child Exploitation and Online Protection Centre.'
0:50:14 > 0:50:20We receive, on average, around 500 reports a month of this nature.
0:50:20 > 0:50:24Four a day are so serious we act upon them straight away.
0:50:24 > 0:50:27The reports we receive range from
0:50:27 > 0:50:31young people being uncomfortable having talked to someone online
0:50:31 > 0:50:34to young people who've been groomed,
0:50:34 > 0:50:38who've met someone who they had contact with online
0:50:38 > 0:50:40and ultimately been abused.
0:50:40 > 0:50:44'CEOP has a prominent "report abuse" button on its website.'
0:50:44 > 0:50:50If someone clicks on the icon they come through to a specialist police officer.
0:50:50 > 0:50:55If it's a child the police officer or social worker will contact them.
0:50:55 > 0:51:00It will be processed either through a local law enforcement agency,
0:51:00 > 0:51:03an international law enforcement agency
0:51:03 > 0:51:07or our intelligence and operations faculties.
0:51:07 > 0:51:10Social networking sites are fantastic places for young people.
0:51:10 > 0:51:15However, social networking sites have a real responsibility
0:51:15 > 0:51:17to make those areas safe.
0:51:17 > 0:51:19Safety information is often hidden.
0:51:19 > 0:51:24It can be difficult to report. They're not doing enough.
0:51:24 > 0:51:29'Ellie and Oliva have been taking part in television programmes
0:51:29 > 0:51:31'to spread the word about online safety.'
0:51:31 > 0:51:37I thought it was a bit weird that this man started talking to me.
0:51:37 > 0:51:39'In light of their experience,
0:51:39 > 0:51:43'what do Ellie and Olivia do differently online?'
0:51:43 > 0:51:48I still use social networking but I'm just a lot more careful.
0:51:48 > 0:51:51All my profiles are set to private
0:51:51 > 0:51:55on all my accounts on Bebo, MySpace and Facebook.
0:51:55 > 0:51:57I don't accept people I don't know.
0:51:57 > 0:52:01If anyone tries to talk to me, I don't talk back.
0:52:01 > 0:52:06I don't put up anything on my web page that would give any clues
0:52:06 > 0:52:10as to what I'm doing, where I live or where I go to school.
0:52:16 > 0:52:21I like the kind of games where you can really see the gore.
0:52:21 > 0:52:25I like Mario Kart and Cooking Mama.
0:52:25 > 0:52:27I'm mainly a retro gamer.
0:52:27 > 0:52:30Horror games like Resident Evil and Silent Hill.
0:52:30 > 0:52:33My favourite modern game is Jet Set Radio.
0:52:39 > 0:52:42'These young people are dedicated game players,
0:52:42 > 0:52:45'happy to put the hours in.'
0:52:45 > 0:52:47I can play the whole day.
0:52:47 > 0:52:50Two hours and a half. Not that long.
0:52:50 > 0:52:52An hour to two or three hours.
0:52:52 > 0:52:57A good five hours just slaving away at a game.
0:52:57 > 0:53:01'Concern about the effects of video games on young people
0:53:01 > 0:53:05'is behind the gaming industry's age rating system.
0:53:05 > 0:53:09'It's one of the first things considered when a game's developed.
0:53:09 > 0:53:13'At Electronic Arts in Guildford hundreds of developers
0:53:13 > 0:53:17'work on games like Harry Potter and Burnout.'
0:53:17 > 0:53:21When we're making games, we always have in mind an audience,
0:53:21 > 0:53:23a certain age group,
0:53:23 > 0:53:28male or female, and we have to think about what the age rating will be.
0:53:28 > 0:53:34For example, we make Harry Potter, the target age group is 12+.
0:53:34 > 0:53:39If we built content that wasn't appropriate we'd get a 16+
0:53:39 > 0:53:43and wouldn't reach consumers with that product.
0:53:43 > 0:53:48'The developers are guided by the Pan-European Gaming Information
0:53:48 > 0:53:50'or PEGI rating system.'
0:53:50 > 0:53:56The ratings are based on a number of factors - sexual content, violent content, drugs, gambling.
0:53:56 > 0:54:00The PEGI age ratings available to us start at 3+.
0:54:00 > 0:54:05The next age rating is 7+ and in that you may have friendly combat,
0:54:05 > 0:54:07a little bit of shoving,
0:54:07 > 0:54:12but never rewarded, never, "Well done, you knocked down your friend."
0:54:12 > 0:54:15For 12+, you could have a little human battling,
0:54:15 > 0:54:18no lasting harm to an individual.
0:54:18 > 0:54:21A 16+ game, there may be sustained injury.
0:54:21 > 0:54:28The player may have to heal themselves but it wouldn't be a particularly intense experience.
0:54:28 > 0:54:30The upper age rating, 18+,
0:54:30 > 0:54:35would find more violent content, traditional with film content.
0:54:35 > 0:54:39There might be blood, some lasting damage and the like.
0:54:39 > 0:54:44'Developing the Harry Potter game, age ratings have been key.'
0:54:44 > 0:54:48We wanted a 12+ certificate. We have a lot of spell-casting.
0:54:48 > 0:54:55In this one, we're casting magic against kids and had to make sure they weren't permanently injured.
0:54:55 > 0:54:59They have to get up after a fight and give a little bow.
0:54:59 > 0:55:03'Whereas Harry Potter pits human against human, another EA game,
0:55:03 > 0:55:07'Burnout, sees cars challenge each other.'
0:55:07 > 0:55:12Cars smash into each other and will destruct dramatically.
0:55:12 > 0:55:16There are no humans, just cars bashing together.
0:55:16 > 0:55:20The game has a destructive feel, but it's never harmful.
0:55:20 > 0:55:26We have an upgrade patch available on line, which introduces motorbikes with motorbike riders.
0:55:26 > 0:55:33At the point of impact, those riders are removed invisibly and the bikes are allowed to destroy.
0:55:33 > 0:55:36As long as humans aren't hurt,
0:55:36 > 0:55:39we're not encouraging players to hurt humans,
0:55:39 > 0:55:41we can keep a lower age rating.
0:55:41 > 0:55:46'In Britain, if a game reaches a PEGI 18+ rating,
0:55:46 > 0:55:50'or contains video elements like film clips or trailers,
0:55:50 > 0:55:55'it is referred to the British Board of Film Classification the BBFC.'
0:55:55 > 0:55:59Since 1912, we've been classifying films for cinema,
0:55:59 > 0:56:04giving them age ratings to say who they are most appropriate for.
0:56:04 > 0:56:08Since 1984, we've been doing that for videos and video games.
0:56:08 > 0:56:12This is Civilization Revolution, the kind of violence here
0:56:12 > 0:56:16is very mild, there's no detail of injuries, blood or anything.
0:56:16 > 0:56:20We would lean towards Parental Guidance.
0:56:20 > 0:56:26'Much time and attention is devoted to getting the age ratings right.
0:56:26 > 0:56:29'But what is the research evidence
0:56:29 > 0:56:34'for a link between violent games and violent behaviour?'
0:56:34 > 0:56:39It is extremely difficult to prove with the research done up to now.
0:56:39 > 0:56:42It may be that it'll never be shown,
0:56:42 > 0:56:46but there is a balance of research on both sides to weigh up.
0:56:46 > 0:56:52If you show that people who play violent video games as children are violent as adults
0:56:52 > 0:56:59nothing says they weren't violent and that's why they were attracted to violent games.
0:56:59 > 0:57:05'It's not surprising that parents are uncertain about the relevance of age ratings.'
0:57:05 > 0:57:10The classification of the games, I admit, I don't pay attention to.
0:57:10 > 0:57:15There's a great range what children can cope with, how mature they are,
0:57:15 > 0:57:21how well they define the difference between fantasy and reality.
0:57:21 > 0:57:27I raise my children that just cos you see doesn't mean you do it.
0:57:27 > 0:57:30The main thing is to know what you let your children see.
0:57:30 > 0:57:35Many parents don't play games and don't have any interest in them.
0:57:35 > 0:57:41It's unfortunate that they're not aware of what's in the stuff their children are seeing.
0:57:41 > 0:57:48'Despite all the measures to protect young people from exposure to inappropriate material,
0:57:48 > 0:57:51'the young people have their own ideas.'
0:57:51 > 0:57:55I don't take much notice of that type of stuff.
0:57:55 > 0:58:01And I'm sure any other kid would say the exact same thing.
0:58:01 > 0:58:06Kids of eight playing a game that's really violent shouldn't be allowed.
0:58:06 > 0:58:09That'll kind of affect them, really.
0:58:09 > 0:58:12I don't think it should affect people above ten.
0:58:12 > 0:58:17By that stage, you don't go off killing people unless you are crazy.
0:58:17 > 0:58:22If it's too much swearing, I won't play. I won't do that type of thing.
0:58:22 > 0:58:27It's all really rubbish because video games don't mean anything.
0:58:27 > 0:58:33The kids buy them anyway. It's just society's way of annoying kids.
0:58:45 > 0:58:48Subtitles by Red Bee Media Ltd.