0:00:00 > 0:00:02- The battle is almost over.
0:00:02 > 0:00:05- Eight teams are down to two.
0:00:05 > 0:00:09- Welcome to the final of Fferm - Ffactor, battle of the farmers.
0:00:10 > 0:00:10- Subtitles
0:00:10 > 0:00:12- Subtitles- - Subtitles
0:00:15 > 0:00:19- Gareth's team from Anglesey, with - his brother Ieuan and mate Dion...
0:00:19 > 0:00:23- ..and the Former Contestants' Team, - Rhodri, Heilin and Rhys...
0:00:24 > 0:00:28- ..have laughed, bled, shouted...
0:00:30 > 0:00:32- ..and sweated...
0:00:32 > 0:00:35- ..to reach the final.
0:00:37 > 0:00:41- Within the next hour, we'll find out - which of these two teams...
0:00:42 > 0:00:45- ..will drive home - in the star prize...
0:00:45 > 0:00:49- ..the Isuzu D-Max Yukon, - worth over 25,000.
0:00:50 > 0:00:51- Whoever comes second...
0:00:52 > 0:00:56- ..wins a self-catering holiday - in Neuadd Farm Cottages, Ceredigion.
0:00:57 > 0:01:01- The first winner of Fferm Ffactor, - battle of the farmers...
0:01:01 > 0:01:05- ..will be revealed - at the Winter Fair in Llanelwedd.
0:01:06 > 0:01:08- The spadework has been done.
0:01:09 > 0:01:13- I'm looking forward to find out - how they cope with the challenges.
0:01:13 > 0:01:18- We have a number of tasks - old - favourites and some brand-new ones.
0:01:19 > 0:01:21- There's no room to hide.
0:01:21 > 0:01:26- The challenges in the final - are to my liking.
0:01:26 > 0:01:30- Will the farmers - be familiar with them? We'll see.
0:01:31 > 0:01:32- Let the battle begin.
0:01:36 > 0:01:38- Many congratulations to you...
0:01:39 > 0:01:42- ..for reaching the final of Fferm - Ffactor, battle of the farmers.
0:01:43 > 0:01:46- Rhodri's team, - how does it feel to reach the final?
0:01:46 > 0:01:49- I'm proud, of course. - I hope to go all the way now.
0:01:50 > 0:01:53- What about your experiences - up to now, Rhys?
0:01:53 > 0:01:55- We've enjoyed every minute.
0:01:56 > 0:01:58- We've enjoyed working as a team.
0:01:58 > 0:02:01- Gareth's team, from Anglesey, - you're here...
0:02:01 > 0:02:03- ..in the final.
0:02:03 > 0:02:04- How does it feel?
0:02:05 > 0:02:07- We're in shock to be in the final.
0:02:07 > 0:02:09- We didn't expect to get so far.
0:02:10 > 0:02:12- We want to win the pickup now.
0:02:13 > 0:02:16- They've had a second chance, - they won't get a third.
0:02:17 > 0:02:20- Boys, it's already started!
0:02:20 > 0:02:21- Boys, it's already started!- - Fighting talk.
0:02:21 > 0:02:24- Do you want to know - what the first task is?
0:02:25 > 0:02:29- The first task is a knowledge task.
0:02:29 > 0:02:32- The judges have decided...
0:02:32 > 0:02:36- ..that the team leaders - will be doing this task.
0:02:36 > 0:02:39- So that's you, Rhodri, - and you, Gareth.
0:02:40 > 0:02:45- You'll be facing the chair - in this task.
0:02:45 > 0:02:49- You'll need to answer - various questions...
0:02:49 > 0:02:51- ..on the agriculture industry.
0:02:52 > 0:02:56- The team with - the most correct answers will win.
0:02:57 > 0:02:59- We had to put it in!
0:02:59 > 0:03:02- The chair is back in the final!
0:03:03 > 0:03:06- Rhodri, you look very worried.
0:03:06 > 0:03:09- I haven't seen you - look like that before.
0:03:09 > 0:03:12- An easy start to the final!
0:03:12 > 0:03:14- It's OK. He's wearing clean pants!
0:03:15 > 0:03:17- I hope there's a cushion this year.
0:03:18 > 0:03:22- Gareth, you're going for it here. - You're looking worried too.
0:03:23 > 0:03:27- I am worried. - I didn't listen much in college.
0:03:27 > 0:03:32- But you've done well in the - knowledge tasks in previous rounds.
0:03:32 > 0:03:35- Positive, Gareth. Think positive.
0:03:35 > 0:03:38- You can watch, boys.
0:03:38 > 0:03:39- You can't help at all.
0:03:40 > 0:03:42- You'll watch them going for it.
0:03:43 > 0:03:45- Rhodri and Gareth, good luck.
0:03:46 > 0:03:49- Wyn Morgan is ready. - This task is The Chair.
0:03:51 > 0:03:54- The Chair - is traditionally the task...
0:03:54 > 0:03:57- ..that scares farmers - on Fferm Ffactor.
0:03:57 > 0:04:00- It's a tough task - and there's no room to hide.
0:04:01 > 0:04:04- The captains - will have four minutes...
0:04:04 > 0:04:07- ..to answer - as many questions as they can.
0:04:07 > 0:04:09- Gareth is first to the chair.
0:04:10 > 0:04:11- I'd be hopeless!
0:04:12 > 0:04:14- Welcome, Gareth.
0:04:14 > 0:04:17- I have questions on agriculture - in front of me.
0:04:17 > 0:04:21- Your task is to answer as many - as you can in the time allowed.
0:04:21 > 0:04:24- I have to take your first answer - every time.
0:04:25 > 0:04:28- Who was the first winner - of Fferm Ffactor?
0:04:30 > 0:04:32- No idea. Pass.
0:04:32 > 0:04:33- The bald bloke.
0:04:35 > 0:04:36- Aled?
0:04:36 > 0:04:38- Aled Rees.
0:04:38 > 0:04:41- What's the specified distance, - in miles...
0:04:41 > 0:04:46- ..when discussing animal movement - regulations away from the farm.
0:04:46 > 0:04:47- Six miles?
0:04:47 > 0:04:49- Six miles?- - Could you repeat that, please?
0:04:49 > 0:04:52- What's the specified distance, - in miles...
0:04:52 > 0:04:56- ..when discussing animal movement - regulations away from the farm.
0:04:57 > 0:04:58- 60 kilometres?
0:05:01 > 0:05:04- Which rugby player promotes JCBs?
0:05:05 > 0:05:06- Dan Lydiate.
0:05:07 > 0:05:10- Sheep tagging regulations - will be changed next year.
0:05:10 > 0:05:13- When are they coming into force?
0:05:14 > 0:05:16- 1st January 2016?
0:05:16 > 0:05:19- How long - is a pig's gestation period?
0:05:19 > 0:05:22- Three months, three weeks, - three days.
0:05:22 > 0:05:26- In what year was - the Royal Welsh Show established?
0:05:26 > 0:05:27- 1904.
0:05:27 > 0:05:31- How many countries are there - in the European Union?
0:05:34 > 0:05:35- 32?
0:05:35 > 0:05:39- Who's the Deputy Minister - for Farming and Food in Wales?
0:05:39 > 0:05:42- Wales or Britain?
0:05:42 > 0:05:44- Wales.
0:05:44 > 0:05:45- Wales.- - Rebecca Evans?
0:05:45 > 0:05:49- What are the letters used - to grade a beef carcass?
0:05:50 > 0:05:51- EUROP.
0:05:52 > 0:05:56- Which union celebrates its 60th - birthday at the end of the year?
0:05:57 > 0:05:59- Union...
0:05:59 > 0:06:01- FUW.
0:06:02 > 0:06:06- How big must the gap be between - a field and a hedge when ploughing?
0:06:06 > 0:06:08- Three metres.
0:06:08 > 0:06:09- Three metres.- - Half a metre?
0:06:09 > 0:06:12- What's the name - of the Welsh Government's...
0:06:12 > 0:06:13- ..monthly farming magazine?
0:06:13 > 0:06:14- ..monthly farming magazine?- - Gwlad.
0:06:16 > 0:06:21- What do the letters NADIS stand for?
0:06:22 > 0:06:24- Pass.
0:06:24 > 0:06:26- Pass.
0:06:26 > 0:06:32- In which month is the exchange rate - set for farmers' subsidy payments?
0:06:34 > 0:06:36- June.
0:06:37 > 0:06:40- In which two of the last 20 years...
0:06:40 > 0:06:44- ..were there outbreaks of - foot and mouth disease in Britain?
0:06:45 > 0:06:48- 2001 and 2007?
0:06:48 > 0:06:50- Which law changed in November...
0:06:50 > 0:06:56- ..which means that farmers must have - a certificate of competence for it?
0:07:00 > 0:07:01- Towing a trailer?
0:07:01 > 0:07:05- When should hedges not be cut?
0:07:05 > 0:07:08- September to January.
0:07:09 > 0:07:10- March to September.
0:07:11 > 0:07:12- Your time is up.
0:07:13 > 0:07:14- Thank you.
0:07:16 > 0:07:19- Gareth - answered 11 questions correctly.
0:07:19 > 0:07:22- How will Rhodri fare in The Chair?
0:07:25 > 0:07:26- Go for it.
0:07:27 > 0:07:28- Welcome, Rhodri.
0:07:29 > 0:07:30- Ready?
0:07:30 > 0:07:33- Who was the first winner - of Fferm Ffactor?
0:07:34 > 0:07:35- Aled Rees.
0:07:35 > 0:07:37- What's the specified distance, - in miles...
0:07:38 > 0:07:42- ..when discussing animal movement - regulations away from the farm.
0:07:44 > 0:07:45- Ten miles.
0:07:46 > 0:07:49- Which rugby player promotes JCBs?
0:07:50 > 0:07:52- I don't know.
0:07:53 > 0:07:54- Dan Lydiate.
0:07:54 > 0:07:58- Sheep tagging regulations - will be changed next year.
0:07:58 > 0:08:01- When are they coming into force?
0:08:01 > 0:08:02- 1st January.
0:08:02 > 0:08:05- How long - is a pig's gestation period?
0:08:05 > 0:08:08- Three months, three weeks, - three days, three hours.
0:08:08 > 0:08:11- In what year was - the Royal Welsh Show established?
0:08:11 > 0:08:12- 1950s?
0:08:12 > 0:08:13- 1950s?- - Earlier.
0:08:17 > 0:08:19- 1912.
0:08:20 > 0:08:22- That's when the Titanic sank!
0:08:23 > 0:08:26- How many countries are there - in the European Union?
0:08:28 > 0:08:29- 22?
0:08:29 > 0:08:33- Who's the Deputy Minister - for Farming and Food in Wales?
0:08:34 > 0:08:35- Rebecca Evans.
0:08:35 > 0:08:38- What are the letters used - to grade a beef carcass?
0:08:39 > 0:08:40- EUROP.
0:08:40 > 0:08:45- Which union celebrates its 60th - birthday at the end of the year?
0:08:45 > 0:08:47- The Farmers' Union of Wales.
0:08:47 > 0:08:51- How big must the gap be between - a field and a hedge when ploughing?
0:08:52 > 0:08:53- Three metres.
0:08:53 > 0:08:54- Three metres.- - That's wrong.
0:08:55 > 0:08:57- What's the name - of the Welsh Government's...
0:08:57 > 0:08:58- ..monthly farming magazine?
0:08:58 > 0:09:00- ..monthly farming magazine?- - Gwlad.
0:09:00 > 0:09:05- What do the letters NADIS stand for?
0:09:07 > 0:09:08- No idea. Do you know?
0:09:09 > 0:09:10- Pass.
0:09:11 > 0:09:17- In which month is the exchange rate - set for farmers' subsidy payments?
0:09:17 > 0:09:18- September.
0:09:19 > 0:09:22- In which two of the last 20 years...
0:09:22 > 0:09:25- ..were there outbreaks of - foot and mouth disease in Britain?
0:09:26 > 0:09:27- 1997 and 2001.
0:09:27 > 0:09:29- Which law changed in November...
0:09:30 > 0:09:35- ..which means that farmers must have - a certificate of competence for it?
0:09:35 > 0:09:37- Spraying.
0:09:37 > 0:09:40- When should hedges not be cut?
0:09:43 > 0:09:45- September-October?
0:09:46 > 0:09:47- November to April.
0:09:47 > 0:09:51- When can you burn grass and heather - in Wales?
0:09:54 > 0:09:55- Pass.
0:09:56 > 0:10:00- Who won the Welsh Sheep Shearing - Championship at the Royal Welsh?
0:10:02 > 0:10:03- Gareth Daniel.
0:10:04 > 0:10:07- How many judges have there been - on Fferm Ffactor?
0:10:08 > 0:10:11- Dai, Aled, Wynne, and these three.
0:10:12 > 0:10:14- Six.
0:10:15 > 0:10:19- Thank you, Rhodri. - That's the end of the questions.
0:10:19 > 0:10:20- Thank you.
0:10:21 > 0:10:22- Rhodri manages to draw level...
0:10:23 > 0:10:26- ..after answering more questions - in the allotted time.
0:10:27 > 0:10:27- That wasn't too bad.
0:10:27 > 0:10:29- That wasn't too bad.- - Fair play.
0:10:33 > 0:10:38- Join us after the break when - the teams are busy rebranding milk.
0:10:41 > 0:10:42- .
0:10:47 > 0:10:47- Subtitles
0:10:47 > 0:10:49- Subtitles- - Subtitles
0:10:51 > 0:10:53- Welcome back to the barn...
0:10:53 > 0:10:56- ..and the final of Fferm Ffactor, - battle of the farmers.
0:10:57 > 0:11:00- The team leaders have already - finished their first tasks.
0:11:00 > 0:11:03- It's now time - for the first team task.
0:11:04 > 0:11:08- It's the first of two. - Would you like to know what it is?
0:11:08 > 0:11:09- Here it is.
0:11:12 > 0:11:15- It's a marketing task this time.
0:11:17 > 0:11:20- You'll need to design - a new and original brand...
0:11:20 > 0:11:24- ..to promote milk - as a beneficial drink.
0:11:27 > 0:11:29- The two teams have 24 hours...
0:11:30 > 0:11:34- ..to find a way of adding value - to milk and design a new brand.
0:11:35 > 0:11:39- This should be an easy task - for them to get to grips with.
0:11:39 > 0:11:44- The dairy industry has been - in the news, it's in the papers.
0:11:45 > 0:11:49- They should have strong feelings - one way or another about this.
0:11:49 > 0:11:51- They should have plenty of ideas.
0:11:55 > 0:11:57- At the end of the task...
0:11:57 > 0:12:01- ..they have to present their idea - to their choice of focus group.
0:12:01 > 0:12:05- But before that, they've got - plenty of planning to do.
0:12:06 > 0:12:06- What's here?
0:12:06 > 0:12:08- What's here?- - Let's take a look.
0:12:09 > 0:12:12- The judges have provided - a few props for inspiration.
0:12:13 > 0:12:14- Moo!
0:12:14 > 0:12:16- It's an improvement!
0:12:16 > 0:12:21- We'll have to choose - who we want to target first.
0:12:22 > 0:12:24- The three focus groups options - are...
0:12:25 > 0:12:28- ..schoolchildren, - office workers and a rugby team.
0:12:28 > 0:12:31- You want to hit the kids with...
0:12:31 > 0:12:32- You want to hit the kids with...- - Hit them?
0:12:33 > 0:12:38- A packed lunch or something. - It fits in the box.
0:12:38 > 0:12:42- If we target children, it needs - to be attractive and colourful.
0:12:43 > 0:12:47- Children get break time at school, - don't they?
0:12:47 > 0:12:51- What are we going to go for, - rugby players or office workers?
0:12:51 > 0:12:54- Who's going to use more milk? - Office workers.
0:12:55 > 0:12:59- Team Gareth has decided - to go for the office workers.
0:13:00 > 0:13:04- What I'm worried about - when targeting office workers...
0:13:04 > 0:13:07- ..is you're talking about women, - men, old, young...
0:13:08 > 0:13:12- ..how do you promote something - to suit all those people?
0:13:12 > 0:13:13- It's very hard.
0:13:14 > 0:13:16- It's a P not a B! "Pobl" not "Bobl".
0:13:16 > 0:13:18- It's a P not a B! "Pobl" not "Bobl".- - I don't know, do I?!
0:13:21 > 0:13:25- After instantly agreeing - on the focus group...
0:13:25 > 0:13:29- ..how did the Former Contestants - get on picking a name?
0:13:29 > 0:13:30- "Saeth laeth" - arrow milk.
0:13:30 > 0:13:33- "Saeth laeth" - arrow milk.- - "Maeth laeth" - nutrient milk.
0:13:36 > 0:13:37- It's not right, is it?
0:13:39 > 0:13:42- It's strange how little - they're using the computer.
0:13:43 > 0:13:46- It's important that they learn - from the other companies.
0:13:46 > 0:13:50- They need to make - more use of the computer.
0:13:50 > 0:13:52- What's that, there? Facts?
0:13:52 > 0:13:55- No, that's breast milk.
0:13:57 > 0:13:59- Organic facts, let's use that.
0:13:59 > 0:14:02- The benefits of milk. - Proper healthy bones and teeth.
0:14:04 > 0:14:06- Acts as a resistance to cancer.
0:14:08 > 0:14:09- Crikey!
0:14:09 > 0:14:12- Team Gareth - has come on quite a bit now.
0:14:12 > 0:14:17- They're not sure why milk - is better than other things.
0:14:18 > 0:14:19- They're working that out.
0:14:20 > 0:14:22- They know which direction to go in.
0:14:22 > 0:14:23- We've got eight things there, now.
0:14:23 > 0:14:25- We've got eight things there, now.- - We need a name now.
0:14:25 > 0:14:27- Yes, let's think of a name.
0:14:27 > 0:14:29- "Iachlaeth" - health milk.
0:14:29 > 0:14:30- "Iachlaeth" - health milk.- - Iachlaeth.
0:14:31 > 0:14:33- It doesn't sound great, does it, - Iachlaeth?
0:14:34 > 0:14:37- Team Gareth has gone - to look for inspiration on the web.
0:14:37 > 0:14:39- "Hydradiad" - Hydration.
0:14:39 > 0:14:40- "Hydradiad" - Hydration.- - That's a good one.
0:14:41 > 0:14:44- Do you have another name - just in case?
0:14:44 > 0:14:45- "Gwynlaeth" - white milk.
0:14:45 > 0:14:46- "Gwynlaeth" - white milk.- - Much better!
0:14:48 > 0:14:52- The ideas aren't exactly flowing - with the other team either.
0:14:56 > 0:14:57- What's a catchy name?
0:14:59 > 0:15:01- Team Gareth is down to three names.
0:15:01 > 0:15:05- "Gwyn Great", - "Iachlaeth" and "Cael Gwyn".
0:15:05 > 0:15:08- Cael Gwyn. That's not very good.
0:15:08 > 0:15:11- "Cael gwyn" - get white. - You get the white stuff.
0:15:11 > 0:15:16- We've decided on Gwyn Great now. - We'll go for a logo similar to that?
0:15:16 > 0:15:17- Yes.
0:15:17 > 0:15:20- Sometimes, someone - from outside the industry...
0:15:21 > 0:15:23- ..comes up with original ideas.
0:15:23 > 0:15:29- Team Gareth has come up with the - idea of "Gwyn Great" - great white.
0:15:29 > 0:15:31- It's totally off the wall.
0:15:31 > 0:15:34- I'm looking forward - to seeing how it develops.
0:15:35 > 0:15:37- I think that's a pretty good name.
0:15:38 > 0:15:39- Let's go for that.
0:15:39 > 0:15:42- Right, we'll go for - "Gwyn gwych" - white fantastic.
0:15:42 > 0:15:44- Gwyn gwych?
0:15:44 > 0:15:45- Gwyn gwych?- - No, it's "Gwyn Great".
0:15:46 > 0:15:47- No, Gwyn Gwych, yes?
0:15:47 > 0:15:48- No, Gwyn Gwych, yes?- - Gwyn Great.
0:15:48 > 0:15:49- Oh, yes.
0:15:50 > 0:15:52- Clearly, it's a memorable name!
0:15:52 > 0:15:53- Yes, it's Gwyn Great.
0:15:54 > 0:15:59- Rhys hopes looking the part - will help fire the imagination.
0:15:59 > 0:16:02- Take a photo, - so I can see how I look.
0:16:02 > 0:16:04- Do you really want to see?
0:16:04 > 0:16:07- "Mwwythlon" - Nourishmoont.
0:16:07 > 0:16:08- There's a name.
0:16:08 > 0:16:10- Nourishmoont.
0:16:11 > 0:16:12- That costume is an inspiration.
0:16:13 > 0:16:15- It isn't a little corny?
0:16:15 > 0:16:18- No, it's fine. You've got it.
0:16:19 > 0:16:23- With the names sorted, both teams - start thinking up slogans.
0:16:24 > 0:16:25- Here's the first.
0:16:25 > 0:16:27- Here's the first.- - Drink that, it's good for you.
0:16:28 > 0:16:30- You might need another one, lads.
0:16:31 > 0:16:34- Drink Nourishmoont, - the milk full of nutrients.
0:16:35 > 0:16:37- Local Anglesey milk, only the best.
0:16:38 > 0:16:39- That's a lot better.
0:16:40 > 0:16:44- So far in this task, I think - it's even between the teams.
0:16:44 > 0:16:48- They've got a very busy day - ahead of them tomorrow.
0:16:48 > 0:16:50- We'll see how they get on.
0:16:54 > 0:16:56- It's a new day - and a chance for the teams...
0:16:56 > 0:17:01- ..to do some market research - on Bangor High Street.
0:17:01 > 0:17:05- Before that, both teams have been to - see what's already on the shelves.
0:17:06 > 0:17:07- They've all got a cow on them.
0:17:08 > 0:17:10- The colour catches your eye, - doesn't it?
0:17:10 > 0:17:11- It does.
0:17:12 > 0:17:14- That one catches your eye - better than that one.
0:17:15 > 0:17:18- It's easy to do too much - and find it doesn't work.
0:17:19 > 0:17:24- We've noticed you know what's in the - bottle without reading the label.
0:17:25 > 0:17:27- Bangor, let's be having you.
0:17:28 > 0:17:33- Both teams are ready - to ask the public their opinion.
0:17:34 > 0:17:37- Rhys isn't shy - in trying to find people.
0:17:38 > 0:17:39- Hello.
0:17:40 > 0:17:41- Hello, how are you?
0:17:41 > 0:17:43- I'm Nourishmoont.
0:17:44 > 0:17:45- Do you have time to help us?
0:17:45 > 0:17:47- Do you have time to help us?- - My child is screaming!
0:17:47 > 0:17:49- Sorry!
0:17:49 > 0:17:52- Like a bull in a china shop!
0:17:54 > 0:17:55- Hello, how are you?
0:17:55 > 0:17:56- Hello, how are you?- - I'm fine, thanks.
0:17:57 > 0:18:00- We're researching for a new product - called Great White.
0:18:00 > 0:18:01- It's milk.
0:18:02 > 0:18:04- The sandwich board is great.
0:18:04 > 0:18:08- It's already giving the customer - an idea of what they want to do.
0:18:09 > 0:18:11- It's visual and that's worked.
0:18:11 > 0:18:13- Dion is wearing a mask.
0:18:13 > 0:18:19- I'm not sure that a mask on a Monday - morning has worked quite as well.
0:18:19 > 0:18:24- If someone stopped me wearing - a mask, I wouldn't feel comfortable.
0:18:24 > 0:18:29- How much would you be happy to pay - for a bottle roughly that size.
0:18:29 > 0:18:31- 1.25, something like that.
0:18:31 > 0:18:32- 1.25, something like that.- - Less than a pound.
0:18:32 > 0:18:33- About 70p.
0:18:34 > 0:18:36- 60p.
0:18:37 > 0:18:39- Your cow is quiet.
0:18:40 > 0:18:42- Thanks very much!
0:18:42 > 0:18:43- Ta-ra!
0:18:44 > 0:18:45- Say something!
0:18:45 > 0:18:46- Say something!- - Moo!
0:18:47 > 0:18:48- Moo!
0:18:48 > 0:18:51- The Former Contestants' cow - isn't quiet.
0:18:52 > 0:18:54- Hello, how are you?
0:18:54 > 0:18:57- Do you have time - to help me with a survey?
0:18:58 > 0:18:59- No?
0:18:59 > 0:19:01- No?- - Those teats are bigger than mine!
0:19:07 > 0:19:10- While the Former Contestants - take a break...
0:19:10 > 0:19:14- ..Team Gareth - has found someone rather useful.
0:19:15 > 0:19:18- I'm the chairman - of Bangor Business Forum.
0:19:18 > 0:19:21- I go around collecting information - from businesses...
0:19:21 > 0:19:25- ..on how to improve Bangor and get - better local produce to the town.
0:19:26 > 0:19:28- You couldn't have picked - a better person!
0:19:29 > 0:19:31- Thanks. - Do you drink milk in general?
0:19:31 > 0:19:33- There was one man in particular...
0:19:34 > 0:19:37- ..who was clearly an expert - on local businesses.
0:19:37 > 0:19:40- They should have asked him - more questions.
0:19:40 > 0:19:43- This was a golden opportunity - to pick his brains.
0:19:43 > 0:19:45- They were quite nervous.
0:19:46 > 0:19:50- They were too tied to the clipboard - and survey. That's a pity.
0:19:50 > 0:19:54- That's the problem, you're competing - with the supermarkets.
0:19:54 > 0:19:56- They don't pay farmers - a decent price.
0:19:57 > 0:20:00- Thanks very much. Do you recycle?
0:20:01 > 0:20:04- With the Former Contestants - targeting children...
0:20:04 > 0:20:06- ..are they asking the right people?
0:20:07 > 0:20:09- Do you have children?
0:20:09 > 0:20:11- Four. Two of each.
0:20:11 > 0:20:13- What would they choose?
0:20:13 > 0:20:14- What would they choose?- - Don't ask me!
0:20:19 > 0:20:22- They haven't been asking - a lot of mothers or fathers.
0:20:22 > 0:20:25- They've asked a few older people.
0:20:25 > 0:20:28- They probably don't buy the drink - for their children.
0:20:28 > 0:20:31- I would have aimed - for younger people.
0:20:32 > 0:20:33- Right, good.
0:20:34 > 0:20:37- Do you encourage your children - to drink milk?
0:20:39 > 0:20:43- What do you think of these slogans? - Which one would you choose?
0:20:43 > 0:20:46- "Drink this, it's good for you." - "Keep your teeth white."
0:20:46 > 0:20:50- "Local Anglesey milk, only the - best." Or "Milk from Wales' mother."
0:20:51 > 0:20:54- The last but one probably. - Not the first.
0:20:55 > 0:20:59- I felt Team Gareth's confidence - got better as the morning went on.
0:21:00 > 0:21:02- To start with, they were quiet.
0:21:02 > 0:21:06- They weren't doing it - how I'd want them to.
0:21:06 > 0:21:10- By the end, people were coming up to - them because they were comfortable.
0:21:10 > 0:21:13- Once you're comfortable - in your environment...
0:21:14 > 0:21:16- ..people will be drawn to you.
0:21:16 > 0:21:18- It's going well, boys.
0:21:19 > 0:21:21- Yes, it's alright. - We were nervous to begin with.
0:21:22 > 0:21:24- We're starting to get into it now.
0:21:24 > 0:21:27- What response did you get - to the slogans, Dion?
0:21:27 > 0:21:29- We've had a good response.
0:21:29 > 0:21:32- I think the last one - is most popular.
0:21:32 > 0:21:33- I have to stop you.
0:21:34 > 0:21:38- I can't speak to you and take you - seriously with that on, Dion.
0:21:38 > 0:21:40- Take it off. That's better.
0:21:40 > 0:21:43- There you go. - You can't talk to a cow!
0:21:44 > 0:21:49- The Former Contestants - have also found the business expert.
0:21:51 > 0:21:54- Does attractive packaging - make you buy anything specific?
0:21:54 > 0:21:59- You have to catch the eye these - days. The world is so competitive.
0:21:59 > 0:22:02- A label with a Welsh badge on it...
0:22:03 > 0:22:06- ..forces me to buy that - over any other choice.
0:22:06 > 0:22:08- A Welsh badge on the milk...
0:22:08 > 0:22:09- A Welsh badge on the milk...- - Every time.
0:22:11 > 0:22:13- Right, lads, your time is up.
0:22:14 > 0:22:16- How's it gone for you?
0:22:16 > 0:22:19- We're very happy - with the response we got.
0:22:19 > 0:22:21- Have you heard something...
0:22:22 > 0:22:25- ..that's going to change - the way you market your milk?
0:22:25 > 0:22:26- Does anything stand out?
0:22:26 > 0:22:29- Does anything stand out?- - Local businesses and the Welsh flag.
0:22:29 > 0:22:33- A Welsh badge and the fact that it's - local produce are very important.
0:22:33 > 0:22:36- A lot of people - said it should be branded as Welsh.
0:22:37 > 0:22:40- You've got a lot left to do. - Good luck to you. Get on with it.
0:22:40 > 0:22:42- We'll see you later.
0:22:43 > 0:22:46- I have to say, - all six were very comfortable...
0:22:46 > 0:22:48- ..talking to the public - this morning.
0:22:50 > 0:22:53- Before making their presentation, - both teams have an hour each...
0:22:54 > 0:22:56- ..with a professional - graphic designer.
0:22:58 > 0:23:01- One team member - will work on the packaging design.
0:23:01 > 0:23:05- In the meantime, the other two - prepare the presentation.
0:23:06 > 0:23:10- Following their market research, - Team Gareth has decided...
0:23:11 > 0:23:15- ..to target Great White at children - rather than office workers.
0:23:15 > 0:23:16- I'm Dion, I'm funny.
0:23:18 > 0:23:21- They want to use the carton - as packaging.
0:23:21 > 0:23:23- What kind of font do you want?
0:23:23 > 0:23:26- I think the writing - should be cartoonish.
0:23:29 > 0:23:33- I'll put it that way - so it's easy to understand.
0:23:34 > 0:23:35- Yes, but we don't need it all.
0:23:36 > 0:23:40- Do you want to change the colour? - It's a bit difficult to see.
0:23:41 > 0:23:44- What colour would be better?
0:23:44 > 0:23:45- How's it going?
0:23:46 > 0:23:48- I'm not sure.
0:23:48 > 0:23:50- That's a good job, fair play.
0:23:51 > 0:23:52- Thank you.
0:23:52 > 0:23:53- Thank you.- - Thank you.
0:23:53 > 0:23:55- You can go for a spin in the pickup.
0:23:56 > 0:23:59- I'm in shock - at how good and attractive...
0:23:59 > 0:24:03- ..the Former Contestants' - packaging is.
0:24:03 > 0:24:07- It's clear. - There isn't too much fuss.
0:24:08 > 0:24:12- They've managed to do a lot of work - in a short space of time.
0:24:13 > 0:24:15- Gareth, Dion, come here quickly.
0:24:23 > 0:24:25- Tough, you've got no time.
0:24:26 > 0:24:27- It's spot on.
0:24:28 > 0:24:31- I'm very disappointed in the design.
0:24:31 > 0:24:33- You can't see the milk's name.
0:24:34 > 0:24:38- I think I overheard - the graphic designer...
0:24:38 > 0:24:43- ..suggesting they look at - different colours and fonts.
0:24:43 > 0:24:46- They didn't do that.
0:24:46 > 0:24:50- It's a pity, because - the original idea is a good one.
0:24:52 > 0:24:53- Still to come...
0:24:54 > 0:24:54- Milk the cow!
0:24:54 > 0:24:56- Milk the cow!- - Lucky I had a mask.
0:25:00 > 0:25:00- .
0:25:04 > 0:25:04- Subtitles
0:25:04 > 0:25:06- Subtitles- - Subtitles
0:25:09 > 0:25:13- The two teams decided to present - their ideas to schoolchildren.
0:25:14 > 0:25:16- The presentation - can last up to ten minutes.
0:25:18 > 0:25:21- Here to help with the task - of judging is Dai Miles...
0:25:21 > 0:25:25- ..Managing Director - of dairy company Calon Wen.
0:25:26 > 0:25:29- What are you hoping to see - from the teams?
0:25:29 > 0:25:32- I hope they give - a clear presentation...
0:25:32 > 0:25:34- ..and that - they've done their homework.
0:25:34 > 0:25:38- I hope they present a product - which stands out on the shelf.
0:25:38 > 0:25:41- They also have to price it - correctly.
0:25:42 > 0:25:44- Enjoy the presentations.
0:25:44 > 0:25:45- We'll chat later.
0:25:45 > 0:25:46- We'll chat later.- - Thank you.
0:25:46 > 0:25:50- The first team to face the children - are the Former Contestants.
0:25:50 > 0:25:53- You really do look the part.
0:25:53 > 0:25:55- The children are waiting for you. - Good luck.
0:25:56 > 0:25:58- Thanks, Ifan. Come on, team.
0:25:58 > 0:25:59- Good luck.
0:26:03 > 0:26:05- # I am Nourishmoont, - the world's best milker
0:26:05 > 0:26:09- # I produce milk all the time
0:26:10 > 0:26:13- # It's white, it's tasty - and when you're at home
0:26:14 > 0:26:15- # You will drink a lot of it #
0:26:15 > 0:26:17- How are you, children?
0:26:17 > 0:26:19- Fine, thanks.
0:26:20 > 0:26:22- I need your help.
0:26:22 > 0:26:25- Every time I shout Nourishmoont, - I want you to shout...
0:26:25 > 0:26:28- ..Nourishing Milk!
0:26:28 > 0:26:30- OK.
0:26:31 > 0:26:33- But first, I have two friends - for you to meet.
0:26:34 > 0:26:36- This is Mr Milk.
0:26:38 > 0:26:39- And this is Mr Pop.
0:26:41 > 0:26:46- Rhys, dressed as a cow, led the way - for the Former Contestants.
0:26:47 > 0:26:50- It was good to see Rhys - taking the leading role.
0:26:50 > 0:26:54- He led the task - and they performed as a team.
0:26:54 > 0:26:58- There's a lot of sugar in pop, - which makes me big and strong.
0:26:58 > 0:27:01- And also big and fat, - which is good, yeah!
0:27:04 > 0:27:07- Do you know what's good for you - in milk?
0:27:07 > 0:27:08- Calcium.
0:27:09 > 0:27:11- Calcium. Well done. - What is it good for?
0:27:11 > 0:27:12- Teeth.
0:27:13 > 0:27:14- My teeth are fine!
0:27:15 > 0:27:20- I don't think we actually saw - the bottle itself often enough.
0:27:20 > 0:27:24- It was in Rhys' belt - but was not used much.
0:27:24 > 0:27:28- I would have liked them to - have used the product they created.
0:27:29 > 0:27:33- We want you to milk - as much as you can.
0:27:34 > 0:27:37- After three. One, two, three, milk!
0:27:38 > 0:27:40- Milk the cow!
0:27:40 > 0:27:42- How's it going, Mr Milk?
0:27:42 > 0:27:45- The milk is going everywhere.
0:27:49 > 0:27:52- It's important - to get the children's attention.
0:27:52 > 0:27:54- They didn't just talk at them.
0:27:54 > 0:27:57- They included the children - in their presentation.
0:27:58 > 0:28:00- That was a clever thing to do.
0:28:01 > 0:28:03- What is in this milk then?
0:28:03 > 0:28:06- Nourishment.
0:28:06 > 0:28:07- Nourishment.- - It's good stuff.
0:28:07 > 0:28:09- OK then, I'll try it.
0:28:13 > 0:28:15- Dear me!
0:28:18 > 0:28:22- That was lovely, - and my teeth are back!
0:28:24 > 0:28:25- Nourishmoont!
0:28:25 > 0:28:27- Nourishmoont!- - Nourishing Milk!
0:28:31 > 0:28:33- Thanks, kids.
0:28:35 > 0:28:37- We had - a good response from the kids.
0:28:37 > 0:28:41- We kept their attention. - They were laughing at us.
0:28:41 > 0:28:43- With us!
0:28:43 > 0:28:47- I had a fit of giggles - but luckily I had a mask.
0:28:47 > 0:28:50- Now it's time for Team Gareth - to face the children.
0:28:51 > 0:28:55- The big moment has arrived. The kids - are waiting. How are the nerves?
0:28:55 > 0:29:00- I'd say that I'm more nervous now - than I've been for the whole series.
0:29:03 > 0:29:05- Hello, kids!
0:29:05 > 0:29:06- Hello, kids!- - Hello.
0:29:07 > 0:29:08- I'm Gareth.
0:29:09 > 0:29:13- I am the stupidest farmer - in the whole wide world.
0:29:15 > 0:29:16- Moo!
0:29:18 > 0:29:20- Hello, kids.
0:29:20 > 0:29:21- Hello.
0:29:21 > 0:29:27- I'm Dilys. I produce the best milk - in the whole wide world.
0:29:28 > 0:29:30- Hello, kids! Are you OK?
0:29:31 > 0:29:32- Yes.
0:29:32 > 0:29:36- I'm the most beautiful woman - in the whole of Wales.
0:29:36 > 0:29:38- Oh!
0:29:38 > 0:29:42- They came in full of life and got - the kids' attention at the start.
0:29:42 > 0:29:46- Not as professional - as the Former Contestants.
0:29:46 > 0:29:48- What have you got to tell us, Ieuan?
0:29:51 > 0:29:53- Do you know why we're here today?
0:29:53 > 0:29:55- No.
0:29:55 > 0:30:00- We're going to show you Great White, - the best milk in the world.
0:30:01 > 0:30:03- Milk makes you strong.
0:30:03 > 0:30:04- Milk makes you strong.- - Just like me.
0:30:05 > 0:30:08- Team Gareth tried to sell the brand.
0:30:08 > 0:30:12- They gave the kids a carton - and discussed it with them.
0:30:12 > 0:30:17- Maybe they didn't make the most - of the shark in the name.
0:30:17 > 0:30:19- That cost them a little.
0:30:21 > 0:30:25- Right, let's have a song - while you drink your milk.
0:30:27 > 0:30:30- # I saw Selwyn the Shark
0:30:31 > 0:30:34- # Drinking Great White milk
0:30:35 > 0:30:38- # The finest milk from Anglesey
0:30:39 > 0:30:44- # Moo, moo, moo, moo, moo #
0:30:45 > 0:30:46- Goodbye!
0:30:46 > 0:30:52- Due to a lack of planning, - it all dried up very quickly.
0:30:52 > 0:30:57- They had time today - to plan a ten-minute presentation.
0:30:57 > 0:30:59- This is the final.
0:30:59 > 0:31:01- There's a pickup to be won.
0:31:02 > 0:31:04- I wanted to see - ten minutes' worth of work.
0:31:08 > 0:31:09- How was it, lads?
0:31:10 > 0:31:11- Shambolic.
0:31:11 > 0:31:12- Why?
0:31:13 > 0:31:14- We forgot about Selwyn.
0:31:15 > 0:31:16- Who is Selwyn?
0:31:16 > 0:31:17- The shark.
0:31:17 > 0:31:19- You didn't mention him.
0:31:20 > 0:31:21- Only in the song.
0:31:22 > 0:31:26- You forgot about - an important element.
0:31:26 > 0:31:29- The most important one. Yes.
0:31:30 > 0:31:34- With both teams - having presented their brands...
0:31:34 > 0:31:38- ..who has impressed expert Dai Miles - from Calon Wen?
0:31:39 > 0:31:42- What about the Former Contestants?
0:31:42 > 0:31:47- I enjoyed the presentation. - I liked the label and the poster.
0:31:47 > 0:31:51- They went a bit over the top - with the milking gloves...
0:31:51 > 0:31:55- ..but it stressed - where milk comes from, I suppose.
0:31:56 > 0:31:57- What about Team Gareth?
0:31:58 > 0:31:59- It was shorter.
0:31:59 > 0:32:02- It wasn't as much fun - but the kids seemed to enjoyed it.
0:32:03 > 0:32:09- However, the packaging and poster - didn't stand out for me.
0:32:09 > 0:32:12- I didn't actually think - that it was in fact milk.
0:32:12 > 0:32:18- If your company had to choose - one product, which one and why?
0:32:18 > 0:32:19- I would choose Nourishmoont.
0:32:20 > 0:32:24- I liked the play on words - in the name regarding nourishment.
0:32:24 > 0:32:29- Also the strapline, Llaeth Llawn - Maeth - Nourishing Milk.
0:32:29 > 0:32:32- It's catchy - and one that kids would remember.
0:32:33 > 0:32:36- It was also fun. You need that.
0:32:36 > 0:32:38- So they win this task.
0:32:38 > 0:32:40- Without a doubt.
0:32:42 > 0:32:46- We are back in the barn - for the final task of the series.
0:32:46 > 0:32:50- Our teams have been given the - opportunity to give an address...
0:32:50 > 0:32:54- ..to the Chief Executive of - Meat Promotion Wales, Gwyn Howells.
0:32:54 > 0:32:58- It's the organization which promotes - and markets red meat in Wales.
0:32:59 > 0:33:01- Gwyn Howells, - welcome to Fferm Ffactor.
0:33:01 > 0:33:03- Thank you.
0:33:03 > 0:33:05- What is the challenge - you've set our teams?
0:33:06 > 0:33:08- It's about promoting - and marketing our produce.
0:33:09 > 0:33:12- We're a small country but we have - large beef and lamb industries.
0:33:13 > 0:33:19- I want to know what are our priority - markets? Are they here or overseas?
0:33:20 > 0:33:23- The challenge is to answer - the question set by Gwyn Howells.
0:33:24 > 0:33:27- Should Meat Promotion Wales - focus its efforts...
0:33:28 > 0:33:30- ..on the home or overseas markets?
0:33:30 > 0:33:34- First up, - it's the Former Contestants.
0:33:34 > 0:33:37- They look nervous!
0:33:37 > 0:33:41- Thank you for the honour - of addressing you today.
0:33:41 > 0:33:47- We produce 64,000 tons of lamb, - 43,000 tons of beef...
0:33:47 > 0:33:49- ..and 2,500 tons of pork.
0:33:50 > 0:33:52- All of it must be sold.
0:33:52 > 0:33:55- There is a home market, - but do we make the most of it?
0:33:55 > 0:33:58- Meat Promotion Wales, - together with farmers...
0:33:58 > 0:34:00- ..should consider the following.
0:34:01 > 0:34:04- Teaching farmers - about consistent supply.
0:34:04 > 0:34:08- The quality of every carcass - must hit the target.
0:34:08 > 0:34:11- For example, - only 60% hit the target for lamb.
0:34:11 > 0:34:14- That's not good enough.
0:34:14 > 0:34:17- Yet more lobbying and promoting.
0:34:17 > 0:34:19- More is better.
0:34:19 > 0:34:23- Local councils, health boards, - the armed forces, colleges...
0:34:23 > 0:34:26- ..they must be targeted - and told our produce is the best.
0:34:27 > 0:34:30- The overseas market - is just as important.
0:34:30 > 0:34:33- The world's population - is now over seven billion.
0:34:33 > 0:34:38- They all need feeding and are - becoming more able to buy the meat.
0:34:38 > 0:34:40- How do we reach these markets?
0:34:40 > 0:34:43- We must be at the forefront, - promoting and advertising.
0:34:44 > 0:34:47- We must be there at any sign - of opportunity or interest.
0:34:47 > 0:34:52- As an authority, you know the - message - Welsh meat is the best.
0:34:52 > 0:34:56- We must work together, have the same - aims and collaborate with marketing.
0:34:57 > 0:34:59- We can learn lessons - from the Rugby World Cup.
0:35:00 > 0:35:04- Like Wales, we are good at defending - and holding our ground...
0:35:04 > 0:35:07- ..but we must also go - on the offensive and score.
0:35:07 > 0:35:09- The masters of this - are the All Blacks.
0:35:09 > 0:35:13- McCaw and Retallick weren't - brought up on lettuce and leeks.
0:35:14 > 0:35:15- They were raised on red meat.
0:35:16 > 0:35:21- Meat Promotion Wales needs its own - haka, a haka for meat producers.
0:35:21 > 0:35:24- Promotion. Standards. Consistency.
0:35:24 > 0:35:26- Targeting. Branding. Execution.
0:35:29 > 0:35:30- We are proud of our produce.
0:35:31 > 0:35:34- Let us work as a team - to reach the top. Thank you.
0:35:35 > 0:35:37- Thank you.
0:35:37 > 0:35:39- I would like your opinion.
0:35:40 > 0:35:44- Do we prioritise home markets...
0:35:44 > 0:35:48- ..or concentrate on exports?
0:35:48 > 0:35:52- Into which basket - should we put our eggs?
0:35:52 > 0:35:55- The advantage of the home market...
0:35:55 > 0:35:58- ..is that it does not depend - on the exchange rate.
0:35:59 > 0:36:02- A strong pound - has crippled us in recent times.
0:36:02 > 0:36:05- We must start with the home market.
0:36:06 > 0:36:09- We do also need the overseas market.
0:36:09 > 0:36:12- But I think we should start - with the home market.
0:36:12 > 0:36:16- I think both markets - are equally important.
0:36:16 > 0:36:20- People don't eat very much red meat - in Wales or the UK.
0:36:23 > 0:36:29- It's always good to have the option - of sending the lambs overseas...
0:36:29 > 0:36:31- ..in order to get more sales.
0:36:32 > 0:36:34- May I thank the three of you - for your presentation.
0:36:35 > 0:36:37- You've obviously done your research.
0:36:37 > 0:36:40- You communicated your message well. - Thank you.
0:36:40 > 0:36:41- Thank you.
0:36:41 > 0:36:46- I think the Former Contestants' - presentation was very good.
0:36:46 > 0:36:50- They were very natural and - they pronounced the words clearly.
0:36:50 > 0:36:53- They had a message.
0:36:54 > 0:36:56- They were asked to discuss...
0:36:56 > 0:37:00- ..whether we should take advantage - of the overseas market...
0:37:00 > 0:37:03- ..or concentrate on the UK market.
0:37:03 > 0:37:07- I don't think - they managed to discuss it enough.
0:37:08 > 0:37:11- Join us after the break - to see what Team Gareth has to say.
0:37:12 > 0:37:13- You don't help us enough.
0:37:15 > 0:37:17- Who will be the first winners - of Fferm Ffactor...
0:37:18 > 0:37:19- ..battle of the farmers?
0:37:20 > 0:37:20- .
0:37:26 > 0:37:26- Subtitles
0:37:26 > 0:37:28- Subtitles- - Subtitles
0:37:30 > 0:37:31- Welcome back.
0:37:32 > 0:37:35- The Former Contestants' Team - have had their say...
0:37:35 > 0:37:40- ..to the Chief Executive of - Meat Promotion Wales, Gwyn Howells.
0:37:40 > 0:37:43- Now, it's the turn of Team Gareth.
0:37:43 > 0:37:46- Mr Howells, - we as three young farmers...
0:37:46 > 0:37:50- ..are struggling to make a start in - the industry, especially this year.
0:37:51 > 0:37:54- The price we receive for our lamb - is scandalous.
0:37:54 > 0:37:59- This time last year, - we received around 365p a kilo.
0:38:00 > 0:38:04- This year, it's 330p a kilo.
0:38:05 > 0:38:06- In August...
0:38:06 > 0:38:11- ..we campaigned in supermarkets - for fair prices for our meat.
0:38:11 > 0:38:15- Why should we as farmers - have to fight for a fair price...
0:38:16 > 0:38:20- ..when we pay you a percentage - to do the work for us?
0:38:20 > 0:38:25- It's obvious that you're not doing - enough to help us or to promote us?
0:38:25 > 0:38:28- Well, Mr Howells...
0:38:28 > 0:38:32- ..you could work harder - with the supermarkets.
0:38:32 > 0:38:35- And we as farmers can produce lamb - all year...
0:38:36 > 0:38:39- ..if we're given a fair crack of - the whip and fair prices all year.
0:38:40 > 0:38:46- Welsh lamb and beef has Protected - Geographical Indication status.
0:38:46 > 0:38:49- This is unique.
0:38:49 > 0:38:51- It means the same as champagne.
0:38:51 > 0:38:54- Champagne - can't be made anywhere else.
0:38:54 > 0:38:57- It must be produced in the area.
0:38:57 > 0:39:00- Welsh meat is a niche market.
0:39:01 > 0:39:04- So why don't we receive a premium - for our meat?
0:39:04 > 0:39:07- Thank you for your time.
0:39:07 > 0:39:09- Thank you.
0:39:09 > 0:39:14- In terms of the market - and our work on your behalf...
0:39:14 > 0:39:20- ..do you feel we should be focusing - our efforts on the British market...
0:39:20 > 0:39:25- ..the export market, - or a bit of both?
0:39:25 > 0:39:30- What are your views on the way - we should promote our produce?
0:39:31 > 0:39:36- I know we have to have some exports - to try and raise prices.
0:39:37 > 0:39:39- I would like you...
0:39:39 > 0:39:43- ..to try and sell more of it - in this country.
0:39:43 > 0:39:45- It's seasonal.
0:39:46 > 0:39:51- When we've been shopping, we've seen - lots of meat from New Zealand.
0:39:52 > 0:39:53- Why?
0:39:53 > 0:39:56- There's plenty of lambs in Wales. - Support Welsh lamb.
0:39:56 > 0:39:59- Why not use it?
0:39:59 > 0:40:03- We're a small country but - with a huge beef and lamb industry.
0:40:04 > 0:40:08- We have a small population in Wales - - around three million.
0:40:08 > 0:40:13- We can't eat what we produce - because we have too much meat.
0:40:13 > 0:40:17- So we are very dependent - on markets beyond Offa's Dyke.
0:40:17 > 0:40:20- Our most important market - is England.
0:40:21 > 0:40:26- At times, we depend on exports.
0:40:26 > 0:40:30- For example, there's too much lamb - in a short space of time.
0:40:31 > 0:40:36- Thank you for delivering - your presentations so passionately.
0:40:36 > 0:40:38- Thank you.
0:40:38 > 0:40:41- Gareth started very well. - He challenged Gwyn.
0:40:41 > 0:40:45- I thought he was going to challenge - Gwyn and that's what I wanted.
0:40:45 > 0:40:47- But they got weaker as they went on.
0:40:48 > 0:40:52- The biggest disappointment for me - was they didn't answer the question.
0:40:52 > 0:40:55- The first rule - is answering the question.
0:40:55 > 0:40:57- Gwyn, both teams have had their say.
0:40:57 > 0:41:00- What did you think - of the teams' performance?
0:41:00 > 0:41:03- Both teams pleased me.
0:41:03 > 0:41:06- They were passionate - in what they believed in.
0:41:06 > 0:41:10- Who in your view has won this task?
0:41:10 > 0:41:14- It was a very close competition.
0:41:15 > 0:41:17- If I had to decide, - by a hair's breadth...
0:41:18 > 0:41:21- ..I'd go for - the Former Contestants' Team.
0:41:27 > 0:41:30- The 2015 Winter Fair, - where we'll announce...
0:41:30 > 0:41:34- ..the first winners - of the battle of the farmers.
0:41:35 > 0:41:38- The competition is at an end. - It's now in the judges' hands.
0:41:38 > 0:41:40- Before we reveal the winner...
0:41:41 > 0:41:45- ..let's hear from the people - who know the contestants best.
0:41:45 > 0:41:48- The family and friends - of the finalists...
0:41:49 > 0:41:53- ..and the others who took part, have - come back for the final verdict.
0:41:53 > 0:41:55- I'd be a very proud dad.
0:41:56 > 0:41:58- I'd have a new pickup!
0:42:01 > 0:42:04- They put 110% into this one, - especially the final.
0:42:05 > 0:42:07- They've done everything they can.
0:42:07 > 0:42:08- I'd be delighted for him.
0:42:09 > 0:42:12- We're so proud of the three of them.
0:42:12 > 0:42:16- They've worked so well together - and had so much fun.
0:42:16 > 0:42:17- We're very proud.
0:42:18 > 0:42:22- They've worked very well - as a team...
0:42:22 > 0:42:26- ..considering - they hadn't met before this series.
0:42:27 > 0:42:29- Fingers crossed they win the pickup.
0:42:29 > 0:42:33- It's been a hard - three-and-a-half years as a family.
0:42:33 > 0:42:36- We've lost a son - and they've lost a brother.
0:42:36 > 0:42:39- It'd be nice for them - to have something that says...
0:42:39 > 0:42:42- .."Yes. We've done it - for you up there, Dewi."
0:42:44 > 0:42:47- It'd be fantastic - if it came home to us.
0:42:47 > 0:42:49- The kids would be over the moon.
0:42:49 > 0:42:53- We'll see what happens - and take it from there.
0:42:53 > 0:42:55- Good luck, Dad.
0:42:56 > 0:42:58- Good luck, Dion, and to Team Gareth.
0:42:58 > 0:43:00- Good luck, Rhodri. Fingers crossed!
0:43:00 > 0:43:02- Good luck, Rhodri. Fingers crossed!- - Good luck, Heilin and the team.
0:43:03 > 0:43:06- Good luck, lads. I mean it - from the bottom of my heart.
0:43:12 > 0:43:16- With everyone waiting eagerly - at the Winter Fair...
0:43:16 > 0:43:19- ..the judges have gone - to make the big decision.
0:43:20 > 0:43:23- Well! We've reached the final.
0:43:23 > 0:43:25- We've been through eight teams.
0:43:26 > 0:43:29- Some of the tasks have pleased us, - some have disappointed.
0:43:29 > 0:43:32- But we've reached the final.
0:43:32 > 0:43:37- We start with The Chair. - How did both teams get on?
0:43:37 > 0:43:39- Some of the answers pleased me.
0:43:40 > 0:43:42- I was surprised - that they knew some of them.
0:43:43 > 0:43:46- However, there were others - they should've known.
0:43:47 > 0:43:51- Both of them sweated more sitting - down than they do building a fence!
0:43:51 > 0:43:55- It's hard in front of a camera. - I thought they did well.
0:43:56 > 0:43:58- On to the marketing task.
0:43:59 > 0:44:03- I didn't feel Team Gareth - were comfortable doing the task...
0:44:04 > 0:44:08- ..especially in the presentation - to the children.
0:44:08 > 0:44:10- They had the most original idea.
0:44:10 > 0:44:13- Who would think of using a shark?
0:44:13 > 0:44:15- The thinking behind it - was very clever.
0:44:16 > 0:44:21- But they - didn't carry through the idea.
0:44:22 > 0:44:26- They were the only ones to bring out - the carton and show it to the kids.
0:44:27 > 0:44:29- The Former Contestants - didn't do that.
0:44:30 > 0:44:33- Rhys had bottles - but the kids didn't see them much.
0:44:34 > 0:44:37- They were trying to create a brand, - not hide it.
0:44:37 > 0:44:41- What's important with kids - is a story, they remember a story.
0:44:42 > 0:44:44- The Former Contestants had a story.
0:44:44 > 0:44:49- We've reached the final task - - inviting Gwyn Howells...
0:44:49 > 0:44:52- ..the Chief Executive - of Meat Promotion Wales.
0:44:52 > 0:44:55- The teams - had to give a speech to him.
0:44:55 > 0:44:58- Team Gareth - had fire in their bellies.
0:44:58 > 0:45:01- They wanted to convey - their message.
0:45:01 > 0:45:06- The fire in Team Gareth's belly - was expressed in the wrong way.
0:45:08 > 0:45:14- Farmers have to be strong - ambassadors for their own produce.
0:45:14 > 0:45:16- One way of doing that...
0:45:16 > 0:45:20- ..is through sensible - and professional discussion.
0:45:20 > 0:45:24- The Former Contestants' Team - succeeded in that.
0:45:24 > 0:45:26- Both teams were passionate.
0:45:27 > 0:45:29- I think - that the Former Contestants...
0:45:29 > 0:45:33- ..were more comfortable - in front of him.
0:45:33 > 0:45:35- They knew - what they were talking about.
0:45:35 > 0:45:37- Experience shone through.
0:45:38 > 0:45:42- Both teams - have given 100% to the final.
0:45:43 > 0:45:48- One team has been comfortable - throughout the tasks.
0:45:48 > 0:45:51- It's clear to me - that we have a winner.
0:45:51 > 0:45:56- Well, I think we're agreed - on the team that deserves to win.
0:45:56 > 0:45:59- Let's let Ifan reveal the good news.
0:46:15 > 0:46:19- Many congratulations to you - for reaching the final.
0:46:19 > 0:46:24- But there can only be one team - that wins the title...
0:46:25 > 0:46:30- ..and takes this brand-new vehicle - home with them...
0:46:30 > 0:46:35- ..as well as insurance - from FUW Insurance Services.
0:46:36 > 0:46:41- Team Gareth - and the Former Contestants' Team...
0:46:41 > 0:46:43- ..the big moment has arrived.
0:46:46 > 0:46:49- I can reveal...
0:46:50 > 0:46:56- ..that the winners of Fferm Ffactor, - battle of the farmers, 2015...
0:47:02 > 0:47:03- ..is...
0:47:07 > 0:47:09- ..the team...
0:47:12 > 0:47:15- ..of the Former Contestants!
0:47:31 > 0:47:32- Incredible.
0:47:32 > 0:47:36- It's been an adventure and - a pleasure to work with these two.
0:47:36 > 0:47:38- I still can't believe it.
0:47:38 > 0:47:41- We couldn't take - Team Gareth lightly.
0:47:42 > 0:47:44- We're lucky we beat them. - I'm very proud.
0:47:46 > 0:47:48- Gutted, but someone has to win.
0:47:49 > 0:47:51- So, good luck to them.
0:47:51 > 0:47:56- It's been an incredible experience - to be on Fferm Ffactor.
0:47:56 > 0:47:58- We've come so far as a team.
0:47:58 > 0:48:01- I'm glad we reached the final - to be honest.
0:48:17 > 0:48:20- That's it, the first winners - of the battle of the farmers...
0:48:20 > 0:48:23- ..is the Former Contestants' Team.
0:48:23 > 0:48:26- Join us next year for more fun, - sweat and competition...
0:48:27 > 0:48:30- ..on Fferm Ffactor, - battle of the farmers.
0:48:30 > 0:48:31- Goodnight.
0:48:32 > 0:48:34- Off we go!
0:48:35 > 0:48:38- If you'd like to apply - for the next series...
0:48:38 > 0:48:42- ..visit the Fferm Ffactor website - for all the details.
0:49:02 > 0:49:04- S4C Subtitles by Testun Cyf.
0:49:04 > 0:49:04- .