0:00:00 > 0:00:04Live from London, that's our top story on Thursday, 8th March.
0:00:18 > 0:00:2311 countries are expected to sign a landmark trade deal -
0:00:23 > 0:00:28as an antidote to the increasingly protectionist direction
0:00:28 > 0:00:31of the United States - we talk you through what's at stake.
0:00:31 > 0:00:36Also in the programme, a new report reveals China has more
0:00:36 > 0:00:40self-made woman billionaires than any other country -
0:00:40 > 0:00:46the top four spots come from the Asian superpower.
0:00:46 > 0:00:52Financial markets have starting the trading day in Europe. Fairly flat,
0:00:52 > 0:00:55if not mixed. We will tell you all you need to know.
0:00:55 > 0:00:57And if the shoe fits...
0:00:57 > 0:01:00We'll get the inside track on how one woman's business idea
0:01:00 > 0:01:02for a fold-away shoe was rejected 130 times before becoming
0:01:02 > 0:01:04a run-away success.
0:01:04 > 0:01:06And on International Women's Day, we want to know,
0:01:06 > 0:01:15should women be used as a means to sell cars?
0:01:15 > 0:01:17So-called booth babes are at Geneva Motor Show.
0:01:17 > 0:01:20Let us know what you think - is there still a role
0:01:20 > 0:01:21for this in 2018?
0:01:21 > 0:01:23Or is it out of date and sexist?
0:01:23 > 0:01:28Just use #BBCBizLive.
0:01:30 > 0:01:36Hello and welcome to Business Live.
0:01:36 > 0:01:41Thank you so much for all of your comments so far, we have plenty, we
0:01:41 > 0:01:44will share them with you later.
0:01:44 > 0:01:47One year after America's sudden withdrawal from a global TPP trade
0:01:47 > 0:01:50pact, the remainers are due to sign a new deal later on Thursday
0:01:50 > 0:01:52to virtually eliminate tariffs in a marketplace worth close
0:01:52 > 0:01:59to $14 trillion.
0:01:59 > 0:02:04It's seen as an antidote to growing US protectionism under
0:02:04 > 0:02:06President Donald Trump as he prepares to implement tariffs
0:02:06 > 0:02:16on steel and aluminium imports.
0:02:16 > 0:02:17The original Trans-Pacific Partnership
0:02:17 > 0:02:19boasted 12 countries bordering the Pacific Ocean.
0:02:19 > 0:02:24But President Trump pulled out after coming to power,
0:02:24 > 0:02:33leaving 11 nations to rebrand the Comprehensive and
0:02:33 > 0:02:43Progressive Agreement for Trans-Pacific Partnership.
0:02:45 > 0:02:51It may lack America's clout, but still has marketplace
0:02:51 > 0:02:54of 500 million people, worth close to $14 trillion.
0:02:54 > 0:02:56It would abolish tariffs on seafood,
0:02:56 > 0:02:57wine, sheep meat, cotton wool
0:02:57 > 0:02:59and manufactured goods across the region.
0:02:59 > 0:03:03While changes to intellectual property rules, something the US
0:03:03 > 0:03:07demanded, could leave the door open for President Trump,
0:03:07 > 0:03:09as he has said he'd consider returning if America
0:03:09 > 0:03:14got a better deal.
0:03:14 > 0:03:16I asked Suzanne Spears, partner at law firm Volterra Fietta,
0:03:16 > 0:03:19how significant this deal is.
0:03:19 > 0:03:26It is very significant particularly with Canada joining. Demonstrating
0:03:26 > 0:03:30the number of countries both from North America and from other regions
0:03:30 > 0:03:36in the Pacific are still committed to free trade, still committed to
0:03:36 > 0:03:40the rules of the road of the global economic order which is what the
0:03:40 > 0:03:43trade agreement symbolises.When they announce these trade
0:03:43 > 0:03:47agreements, it took years to negotiate and President Urbana was
0:03:47 > 0:03:51spearheading the negotiations at the time when he was in office --
0:03:51 > 0:03:55President Obama. They talk about the degree to which it will boost the
0:03:55 > 0:03:59individual economies, the growth they will see, the growth in trade,
0:03:59 > 0:04:03how people will benefit, will it really bear that much fruit?Yes, we
0:04:03 > 0:04:08do see trade does in fact increase GDP in the economy is in question
0:04:08 > 0:04:12and there have been a number of studies showing this trade agreement
0:04:12 > 0:04:17alone will boost trade and investment very dramatically at
0:04:17 > 0:04:23least 1% increase in GDP over the next few years for the involved. On
0:04:23 > 0:04:28the other hand, quite clearly, there are downsides, both to globalisation
0:04:28 > 0:04:31writ large, as well as to trade agreement like this and the
0:04:31 > 0:04:35important feature is that this trade agreement does do something to try
0:04:35 > 0:04:40to address some of the downsides. It has labour and environmental
0:04:40 > 0:04:48standards it could be constituted as the new generation of global free
0:04:48 > 0:04:53trade agreements. As you know, in the campaign, in the US, and in
0:04:53 > 0:04:58other places, these trade agreements have become the symbolism of
0:04:58 > 0:05:04globalisation and of the dangers of our economic system today and it is
0:05:04 > 0:05:07important that there are voices that counter that narrative and ensure
0:05:07 > 0:05:15they represent the other side.Let us have a look at some of the other
0:05:15 > 0:05:19stories making the news this hour.
0:05:19 > 0:05:21French companies caught discriminating against women over
0:05:21 > 0:05:26pay will be given three years to close the gap or face fines. The
0:05:26 > 0:05:30government revealed the planned crackdown to unions and employers on
0:05:30 > 0:05:34Wednesday, giving them a month to iron out the details. The measure
0:05:34 > 0:05:41will be rolled out by 2020, if passed by Parliament.
0:05:41 > 0:05:43Japanese regulators are issuing punishment notices to several
0:05:43 > 0:05:47cryptocurrency exchanges and forcing others to stop doing business.
0:05:47 > 0:05:50This is to protect consumers, after that theft of digital money
0:05:50 > 0:05:53worth over half a billion dollars from Coincheck.
0:05:53 > 0:05:56Regulators said it lacked a proper internal control system for risks
0:05:56 > 0:06:01like money laundering and terrorism financing.
0:06:01 > 0:06:03China's exports unexpectedly surged at the fastest pace
0:06:03 > 0:06:08in three years in February, suggesting its economic
0:06:08 > 0:06:10growth remains resilient, even as trade relations
0:06:10 > 0:06:13with the United States rapidly deteriorate.
0:06:13 > 0:06:16China's exports to the world surged 44.5% compared
0:06:16 > 0:06:18with the same period last year, while import growth
0:06:18 > 0:06:27was a disappointing 6.3%.
0:06:27 > 0:06:38Here is a question for you.
0:06:46 > 0:06:48Which country has the most self-made female billionaires?
0:06:48 > 0:06:51The answer - revealed in a report today - is China.
0:06:51 > 0:06:53The Hurun Rich List shows the top four self-made women billionaires
0:06:54 > 0:06:55are in fact Chinese.
0:06:55 > 0:06:57Leisha Santorelli is in Singapore with details.
0:06:58 > 0:07:03Quite a figure, isn't it? Absolutely. China remains a very
0:07:03 > 0:07:07patriarchal society but women are very clearly making their mark. But
0:07:07 > 0:07:12female leaders at the top ranks of China's Communist Party are almost
0:07:12 > 0:07:16nonexistent, but the companies and the rich list, you can see it is
0:07:16 > 0:07:20home to most of the world's self-made female billionaires. The
0:07:20 > 0:07:27number one spot, she grew up in a really poor village, now worth
0:07:27 > 0:07:31nearly $10 billion, and this took place after she founded a company
0:07:31 > 0:07:36making glass covers for laptops and smartphones and Apple and Samsung
0:07:36 > 0:07:41are among her biggest customers. Globally, only the 16th richest
0:07:41 > 0:07:45woman, but if you look deeper at this list, most of those women on
0:07:45 > 0:07:50those lists are either married or inherited wealth, so this makes her
0:07:50 > 0:07:53achievement a lot more impressive. Some other interesting findings from
0:07:53 > 0:07:59this report, the founder of Vietnam's budget airline is the
0:07:59 > 0:08:03highest new entrant, at 28. Another interesting finding is India which
0:08:03 > 0:08:08has a very similar sized population to China only has one woman on the
0:08:08 > 0:08:16self-made billionaires list.Really interesting. Thank you. From our
0:08:16 > 0:08:20bureau in Singapore. Looking at the financial markets today, Australia
0:08:20 > 0:08:24is down a little bit, but not reflecting Asia as a whole, we saw
0:08:24 > 0:08:31Japan up at the close, around 0.7% higher, Hong Kong, 1.5% higher, the
0:08:31 > 0:08:37Dow closing behind me. Europe right now... The story dominating markets
0:08:37 > 0:08:42this week has been the conversation about trade, possibility of a trade
0:08:42 > 0:08:47war, you're responding, what the US may do, what Donald Trump has
0:08:47 > 0:08:55tweeted -- Europe responding. Pretty flat. We will talk more in a moment.
0:08:55 > 0:08:56Let us look ahead.
0:08:56 > 0:08:58And Joe Miller has the details about what's ahead
0:08:59 > 0:09:00on Wall Street Today.
0:09:00 > 0:09:03While Wall Street waits for concrete details of Donald Trump's proposed
0:09:03 > 0:09:06steel and aluminium tariffs, and weighs up the prospect
0:09:06 > 0:09:08of a full-blown trade war, there'll be weekly jobless
0:09:08 > 0:09:09numbers to digest.
0:09:09 > 0:09:13The fewer out of work people in the US economy,
0:09:13 > 0:09:14the more money there is available to spend, which plays
0:09:14 > 0:09:20into investors' fears over rising inflation.
0:09:20 > 0:09:22The US Labor Department is expected to report that unemployment claims
0:09:22 > 0:09:26have continued to drop, and this should help investors
0:09:26 > 0:09:30prepare for Friday's big banner data dump,
0:09:30 > 0:09:32the monthly employment numbers, which last month were strong enough
0:09:32 > 0:09:41to send markets into a spin.
0:09:41 > 0:09:44And Walt Disney will hold its annual shareholder meeting.
0:09:44 > 0:09:47This one is bound to be an eventful one, as the company is awaiting
0:09:47 > 0:09:50approval for its purchase of 21st Century Fox's film
0:09:50 > 0:09:57and TV businesses.
0:09:57 > 0:10:01Joining us is Sue Noffke, UK equities fund manager at Schroders.
0:10:01 > 0:10:05Volatility on the markets, what do you see as the long-term impact,
0:10:05 > 0:10:10especially with the White House going back on it slightly in the
0:10:10 > 0:10:14past few hours?We do not know what we are dealing with in terms of
0:10:14 > 0:10:18protectionism, the threat it takes place, that it spreads, that would
0:10:18 > 0:10:23be very bad for markets, but at the moment, markets do not know and we
0:10:23 > 0:10:30are seeing that influx. Rises and falls, or Falls and recouping
0:10:30 > 0:10:35losses. A swing towards more domestic and small caps...He is
0:10:35 > 0:10:39fulfilling what he said on the campaign trail, this is what he said
0:10:39 > 0:10:45he would do?Yes, but some of his party are not happy.When you say
0:10:45 > 0:10:50they are rowing back, the discussion about perhaps Canada, Mexico,
0:10:50 > 0:10:54perhaps not being a part in the trade tariffs on steel and
0:10:54 > 0:10:58aluminium, but as you say, we have nothing concrete to go on?We know
0:10:58 > 0:11:02they might say something more today. He might sign something today, we're
0:11:02 > 0:11:06waiting with bated breath. What we know is going to happen is the
0:11:06 > 0:11:10European Central Bank is meeting today, more economics to look at
0:11:10 > 0:11:15tomorrow, bank of Japan and jobs figures in the States.The drivers
0:11:15 > 0:11:19for financial markets, certainly in the short-term. It is all about
0:11:19 > 0:11:23monetary policy and whether the jobs data in the US will mean more rate
0:11:23 > 0:11:29rises in the rather than the three booked in and what are they going to
0:11:29 > 0:11:34say in Europe about quantitative easing?Lots to keep you busy today!
0:11:34 > 0:11:41Indeed. And tomorrow.You will be back later. Not off the hook yet.
0:11:41 > 0:11:43More work to do. Still to come...
0:11:43 > 0:11:47Putting your best foot forward.
0:11:47 > 0:11:49How the fold-away shoe became a run-away success.
0:11:49 > 0:11:59You're with Business Live from BBC News.
0:12:02 > 0:12:10Fast... Not fast. We have been talking about running away. Getting
0:12:10 > 0:12:15my words mixed up. First...
0:12:15 > 0:12:18Domino's Pizza, Britain's biggest pizza-delivery firm,
0:12:18 > 0:12:20has reported a 10.2% rise in annual profits.
0:12:20 > 0:12:21Domino's - which has stores in Ireland, Switzerland
0:12:21 > 0:12:25and Germany as well as the UK - says it benefited from strength
0:12:25 > 0:12:26in domestic and European markets.
0:12:26 > 0:12:29Neil Wilson, senior analyst at ETX Capital joins us.
0:12:29 > 0:12:37A success story on all fronts?A great year for Dominoes, revenues
0:12:37 > 0:12:42ahead of expectations, this has come off the back of really strong volume
0:12:42 > 0:12:50growth as they expand a lot of new stores in the UK and across Europe.
0:12:50 > 0:12:53Naturally underpinning this, despite the fact like for like sales are
0:12:53 > 0:12:59maybe not growing quite as fast as they have been in the past.That is
0:12:59 > 0:13:03encouraging to hear Domino's is doing well or is it a reflection it
0:13:03 > 0:13:07has not got very strong competition? Such a strong brand when it comes to
0:13:07 > 0:13:12pizzas being delivered to your home. It is a very strong brand.
0:13:12 > 0:13:16Internationally, everyone knows the brand very well. It faces quite
0:13:16 > 0:13:22stiff competition in the UK, actually, when we look at Just Eat
0:13:22 > 0:13:27which has risen very rapidly. There is a slightly softer market in the
0:13:27 > 0:13:32sense restaurants, casual dining, maybe not doing so well, that allows
0:13:32 > 0:13:35Domino's and the like to pick up some of the value conscious
0:13:35 > 0:13:42consumers who want to treat... But they do not want to splash out on a
0:13:42 > 0:13:47meal out.Is it a reflection of the economic times we are in, the fact
0:13:47 > 0:13:50people, as you say, they want a takeout but they cannot afford what
0:13:50 > 0:13:55they would really like?I think that is very much the case. The market
0:13:55 > 0:13:59has shifted a little bit. We see restaurants are not able maybe to
0:13:59 > 0:14:05drive home the values they could because they have much higher fixed
0:14:05 > 0:14:09costs, minimum wage increases to deal with, business rates, and
0:14:09 > 0:14:13Domino's and others can really drive home the value, they can absorb some
0:14:13 > 0:14:18of the costs and I think that is helping them at the moment.Thank
0:14:18 > 0:14:29you very much. Senior a -- senior analyst. Do take a look at the
0:14:29 > 0:14:39Business Life page.
0:14:39 > 0:14:42You're watching Business Live, our top story:
0:14:42 > 0:14:45A new deal without the United States,
0:14:45 > 0:14:47the Trans Pacific Partnership
0:14:47 > 0:14:50will be formally signed in Chile today.
0:14:50 > 0:14:56A quick look at how markets are faring.
0:14:56 > 0:15:00Trading in Europe, we have been going for 45 minutes, and pretty
0:15:00 > 0:15:05flat, look at Germany, hardly any movement, some would say it is nice
0:15:05 > 0:15:10to have a breather, but maybe investors are sitting on the
0:15:10 > 0:15:13sidelines, waiting for more action or inaction from the White House.
0:15:13 > 0:15:17Now let's get the inside track on a business that's managed
0:15:17 > 0:15:21to fold its way to success, yes, that's right I said fold.
0:15:21 > 0:15:25I have got so many puns on this one to avoid!
0:15:25 > 0:15:27Cocorose is a footwear brand with a difference,
0:15:27 > 0:15:29because while other companies are focused on making
0:15:29 > 0:15:37their shoes rigid, Cocorose makes all of theirs foldable.
0:15:37 > 0:15:40Why? Founder Janan Leo started the business after finding
0:15:40 > 0:15:43a lack of comfortable shoes she could commute in before folding
0:15:43 > 0:15:47them away into a bag if she wanted to change into heels.
0:15:47 > 0:15:49And she's clearly not alone, because the company now sells
0:15:49 > 0:15:53the shoes in more than 30 countries and turns over $1.4m a year.
0:15:53 > 0:15:55They have been worn by everyone from Dame Helen Mirren
0:15:55 > 0:16:05to Pippa Middleton.
0:16:08 > 0:16:12And Samantha Cameron, I think as well. We have got Janan Leo, founder
0:16:12 > 0:16:16of Cocorose, and she has brought in some of the issues, we want to see
0:16:16 > 0:16:21them in action. Nine actor wants to put them on?
0:16:21 > 0:16:32I will show you! Tim, why don't you have a go?
0:16:32 > 0:16:40The ultimate Cinderella thing! As I understand, it is all in the sole.
0:16:40 > 0:16:44Yes, it is flexible but comfortable, you can see the padding, this has
0:16:44 > 0:16:47been fundamental to the brand in terms of having that comfort.But
0:16:47 > 0:16:53you have so many knock backs, explain that.I have loads of
0:16:53 > 0:16:57rejection, but that just helps to make you even more determined to
0:16:57 > 0:17:05kind of really want to push on and just is not fail. I think having
0:17:05 > 0:17:09that rejection actually makes you more determined.I must admit,
0:17:09 > 0:17:13looking at these, I am intrigued, I am always wearing other shoes when I
0:17:13 > 0:17:20race to work in the morning, other than the one I have got now, my TV
0:17:20 > 0:17:24shoes, as it were! But talk us through how difficult you found it
0:17:24 > 0:17:28to start this, we will be discussing later how women who try to start
0:17:28 > 0:17:33businesses, it has been proven that they find it hard to raise funding,
0:17:33 > 0:17:38partly because those were likely to invest, it is a very male dominated
0:17:38 > 0:17:43world.When I started ten years ago, I actually started with self
0:17:43 > 0:17:48funding, I was working full-time as well, and I set it up in that way.
0:17:48 > 0:17:52And I did get knocked back by the bank, I had to present my business
0:17:52 > 0:17:56plan about three times before I was able to get an overdraft, and then
0:17:56 > 0:18:00over the ten years, we have basically build it up ourselves in
0:18:00 > 0:18:09terms of trying to really, you know, take it one step further. Recently,
0:18:09 > 0:18:12this year, we have started to raise, or started on a journey to raise
0:18:12 > 0:18:14investment, and I have been surprised by how male dominated it
0:18:14 > 0:18:21has been.How much were you looking for? I think eventually you found
0:18:21 > 0:18:25someone in China to help?It was really difficult for me, because the
0:18:25 > 0:18:29concept didn't exist, so it was something completely new in terms of
0:18:29 > 0:18:35developing it from the concept to launch, so in a way it was almost
0:18:35 > 0:18:40like, we don't do that. So it was quite difficult.Many people have
0:18:40 > 0:18:45these great ideas, you know, they come up with something they feel
0:18:45 > 0:18:49will be a real winner, but you have had success, the likes of Dame Helen
0:18:49 > 0:18:53Mirren and Pippa Middleton wearing your shoes, which is a gift, isn't
0:18:53 > 0:18:59it, a marketing gift? How did you get these issues, you know, sold in
0:18:59 > 0:19:03shops, people's attention, in that sense?When we first started, we
0:19:03 > 0:19:09were in recession in the UK, so it was very much about taking the brand
0:19:09 > 0:19:13and presenting and overseas as well. So it was just trial and error all
0:19:13 > 0:19:18the time, being able to go out to different markets and really try to
0:19:18 > 0:19:21work with different people.And clever marketing as well, giving
0:19:21 > 0:19:27them out in goody bags and things, you have targeted the A list, for
0:19:27 > 0:19:32want of a better word.We have worked with Bafta and the Royal
0:19:32 > 0:19:35Ballet, and we have long-standing collaborations, and it has been one
0:19:35 > 0:19:39of those partnerships, different partnerships that allows a brand to
0:19:39 > 0:19:42expand and to grow, and I think that is really important for the
0:19:42 > 0:19:47evolution of any brand.So on International Women's Day, we are
0:19:47 > 0:19:51celebrating women in business, what have you found that is difficult or
0:19:51 > 0:19:57easy?I think, for me, one of the most rewarding, perhaps, has been
0:19:57 > 0:20:03about the whole piece about Cocorose has been about trying to make
0:20:03 > 0:20:08women's lives easier, and for me, this was why I started this. I loved
0:20:08 > 0:20:11heels, uncomfortable heels, and I just needed something that would be
0:20:11 > 0:20:16able to help me get through the day and really helped me to master my
0:20:16 > 0:20:19day. So that was the whole reason of coming up with it, and I realised
0:20:19 > 0:20:24that it wasn't just for me, it was for millions of women around the
0:20:24 > 0:20:29world as well.It is fascinating, I have seen them around, haven't you?
0:20:29 > 0:20:35I must admit, I haven't, but I am extremely busy, I don't get out to
0:20:35 > 0:20:37shop! Not that I spend all my time in shoe
0:20:37 > 0:20:42shops! Has been great to meet you, thanks
0:20:42 > 0:20:47for coming in. I might take these back, will you? A nice sparkly bag
0:20:47 > 0:20:50as well.
0:20:50 > 0:20:53Sex sells.
0:20:53 > 0:20:55It's an old mantra, but one which the car industry
0:20:55 > 0:21:01has been wedded to for decades.
0:21:01 > 0:21:05It used to be the cliche, but is it anymore?
0:21:05 > 0:21:08At international motor shows it's still common to see beautiful,
0:21:08 > 0:21:10elaborately dressed women striking poses next to whatever machine
0:21:10 > 0:21:12a company really wants to show off.
0:21:12 > 0:21:16But in the 21st century, in the age of Me Too,
0:21:16 > 0:21:18is this still appropriate?
0:21:18 > 0:21:21We asked a few women attending this week's show in Geneva.
0:21:21 > 0:21:24ARCHIVE:The Hillman Super Minx is an eyeful,
0:21:24 > 0:21:26standing up to the competition
0:21:26 > 0:21:28with the three lovelies trying it out for comfort...
0:21:44 > 0:21:48It's not a good situation right now to find some woman like that,
0:21:48 > 0:21:50but at the same time, women are responsible for
0:21:51 > 0:21:53themselves, they make their choice.
0:21:53 > 0:21:54Ideally, you go for knowledgeable people, people that can
0:21:54 > 0:21:56talk about the products.
0:21:56 > 0:21:59Everyone is here to see cars, people should be talking
0:21:59 > 0:22:02about the cars and not looking for nice things that
0:22:02 > 0:22:08are there to look at that aren't cars, necessarily.
0:22:08 > 0:22:11Well, I was a glamour model myself when I was very young,
0:22:11 > 0:22:14and I quite actually like it, I think the cars look beautiful,
0:22:14 > 0:22:17but I think you need a little bit extra to bring them to life.
0:22:17 > 0:22:24So I'm not against it, I think they add just a bit of spice.
0:22:34 > 0:22:41Watching that with us, Sue Noffke, some mixed reviews, but do you use
0:22:41 > 0:22:45glamour models for a family car? Maybe not, but you do for the
0:22:45 > 0:22:49aspirational dream car, if you can afford this car, you will get your
0:22:49 > 0:22:55beautiful model girlfriend as well! It seems old-fashioned, doesn't it?
0:22:55 > 0:23:01Even listening to you, that is not sounding great!I pulled it back to
0:23:01 > 0:23:06us that the last moment! Let's look at what the viewers are
0:23:06 > 0:23:12saying, we asked for your opinions, Gary says booth babes are fine, if
0:23:12 > 0:23:18both boys are too, why not keep it to both sexes? No, another person
0:23:18 > 0:23:25says, Beefy, keep them, should topless men advertise products on
0:23:25 > 0:23:30TV, then? Women should be able to choose, says
0:23:30 > 0:23:38Bonnie, it is the objectification of women, another says. But the fact
0:23:38 > 0:23:41that we are discussing it, I am surprised they are still used like
0:23:41 > 0:23:46this. It is this old latecomer it came up
0:23:46 > 0:23:55with the great girls in Formula One, but let's talk about this story in
0:23:55 > 0:24:02the Financial Times, but by their personal finance editor, about women
0:24:02 > 0:24:07being reluctant to invest, and why is that?I think it is around
0:24:07 > 0:24:15self-confidence, and women tend to know all the answers before they do
0:24:15 > 0:24:20something, and there is a lot of research to help women, but they
0:24:20 > 0:24:23feel intimidated, particularly by industry jargon. I have worked in
0:24:23 > 0:24:28financial services all my career, and there is a lot of jargon to get
0:24:28 > 0:24:33your head around, to try and unstagette. Men, on the other hand,
0:24:33 > 0:24:37tends to be quite confident about doing things that they do not know
0:24:37 > 0:24:40and fully understand but which they know are important, and investing is
0:24:40 > 0:24:46important.And if you are looking at a fund, predominantly a men, the
0:24:46 > 0:24:50fact that these men socialise with each other and do the same sort of
0:24:50 > 0:24:56things together, is that a problem? There is a bit, but this is about
0:24:56 > 0:25:00taking control of your own finances, your financial future, and most of
0:25:00 > 0:25:05us have pensions, and a lot of them require decisions. And it is about
0:25:05 > 0:25:09making sure that women understand that they are empowered to take
0:25:09 > 0:25:15decisions for their own financial future. Many women will have
0:25:15 > 0:25:19mortgages and may invest in second homes.And many will be dealing with
0:25:19 > 0:25:24this on their own, quite a lot going on, spinning plates.What I would
0:25:24 > 0:25:30say is that cash isn't the safest investment, because it gets eroded.
0:25:30 > 0:25:35Sue Noffke, we are running out of time, lovely to see you. Thank you
0:25:35 > 0:25:39for being with us on Business Live. And lovely to have you here, Tim!
0:25:39 > 0:25:42Lovely to sit here with the