:00:00. > :00:35.This is East London, painfully trendy and somewhere I
:00:36. > :00:40.Down Shoreditch way is the famous Brick Lane, an area famous for its
:00:41. > :00:47.colourful street art that you will find lurking around every corner.
:00:48. > :00:50.It is a real work of art, which we can all enjoy at no cost.
:00:51. > :00:53.The creator of this really didn't expect to get paid.
:00:54. > :00:58.That is rarely the case with other kinds of content, online news, video
:00:59. > :01:03.content, as we know, the creators of those are in it for money.
:01:04. > :01:07.Money that often comes from advertisers.
:01:08. > :01:14.The problem is, our love affair with doing this is spilling online.
:01:15. > :01:17.The way to skip these ads on the web is to install a browser
:01:18. > :01:25.These are known as ad blockers, stopping annoying things popping up
:01:26. > :01:33.Not everything that pops up on your screen is annoying, case in point.
:01:34. > :01:36.You have been testing some of these ad blockers, haven't you?
:01:37. > :01:38.While some people might not mind random interruptions,
:01:39. > :01:42.for others advertisements are a real nuisance, particularly on mobile
:01:43. > :01:45.devices because people don't want to use their data or battery power
:01:46. > :01:50.I guess it is good news for us, definitely bad news
:01:51. > :01:59.Absolutely, and although ad blocking is nothing new, people are
:02:00. > :02:02.learning more about it and there are more ways of blocking adverts.
:02:03. > :02:14.It seems it will only become a bigger business.
:02:15. > :02:16.Adblock Plus is leading the way with 100 million users,
:02:17. > :02:20.and once you install it, you should be free of advertisements.
:02:21. > :02:24.Not quite, it creates a white list, a list of sites that adheres to what
:02:25. > :02:29.Acceptable ads is a set of criteria, and those are criteria we developed
:02:30. > :02:38.If advertisers or publishers have certain ads that meet those criteria
:02:39. > :02:42.they can be white listed, and then the top 10% of those advertisers are
:02:43. > :02:48.also charged a licensing fee for the work you put into doing it.
:02:49. > :03:07.It is not just about bursting their bubble, the issue is
:03:08. > :03:10.Even if advertisers make improvements, there will still be
:03:11. > :03:13.room for ad blockers out there because the bottom line is there
:03:14. > :03:17.will soon be a lot of really bad ads.
:03:18. > :03:21.It is not just about bursting their bubble, the issue is
:03:22. > :03:23.the general dislike of adverts, only about 10% of the company's
:03:24. > :03:27.They don't like distractions or the idea of companies tracking
:03:28. > :03:45.their data and habits, something ad blockers also aim to reduce.
:03:46. > :03:48.Some content providers are going as far as blocking user access
:03:49. > :03:51.if they detect that ad blocking software is in use.
:03:52. > :03:55.Now, Opera has an ad blocker built into its latest browser, Apple
:03:56. > :03:58.recently allowed them to function on its mobile operators, and others are
:03:59. > :04:06.It is not all doom and gloom, at least not yet.
:04:07. > :04:07.We haven't all downloaded ad blockers.
:04:08. > :04:11.There does seem to be a growing trend.
:04:12. > :04:17.Some try to shield themselves by going behind pay walls, and if
:04:18. > :04:21.things don't get better we may start seeing subscription models where you
:04:22. > :04:23.sign up for access to multiple publications in one place, or even
:04:24. > :04:26.using cash trails, where you pay nominal amount each
:04:27. > :04:34.Either of those would put an end to the freely available
:04:35. > :05:01.At least one company is attempting to unite it all and change
:05:02. > :05:06.PageFair is one of those ad blocker blockers, one of several out there,
:05:07. > :05:09.giving back to those who are stung by the rise of ad blockers.
:05:10. > :05:12.The company says there philosophy is more about bridging the gap
:05:13. > :05:16.What users will start seeing is far fewer ads, respectful ads that
:05:17. > :05:19.aren't snooping on their data, that aren't jumping around the page, that
:05:20. > :05:22.aren't interrupting the traffic by taking so long to download, and also
:05:23. > :05:25.ads that behave in such a simple way that they can't expose the machine
:05:26. > :05:29.Companies need to use advertising because it pays the bills,
:05:30. > :05:33.but they need to reduce the number of ads such that the ones that are
:05:34. > :05:51.Each ad has to shout over every other ad. And each one has to do try
:05:52. > :05:52.to shout louder than the next. The way beyond that blocking, where
:05:53. > :05:56.you get to decide what ads to show on this now uncluttered space where
:05:57. > :05:59.people have blocked out all the other ads, once you can decide what
:06:00. > :06:02.ads you want to show beyond that blocking,
:06:03. > :06:04.the answer is to limit the quantity What that will do is I
:06:05. > :06:09.think it will cure what is Whether ad blockers or
:06:10. > :06:12.the ad blocker blockers win, it seems we are the ones who will
:06:13. > :06:16.come out glorious, with a less We are all used to seeing a lot
:06:17. > :06:34.of CGI - computer generated imagery One thing that has become a lot more
:06:35. > :06:39.common in recent years is the idea of the virtual actor - computer
:06:40. > :06:42.generated humans doing things that It turns out that the Hollywood
:06:43. > :06:46.minds behind virtual actors are now turning their attention
:06:47. > :06:48.behind something much more serious. It is this technology that allowed
:06:49. > :06:51.Marc Cieslak to meet a virtual The University of Southern
:06:52. > :06:57.California is home to the Institute A place where cutting-edge
:06:58. > :07:06.technology and Hollywood meet. The ICT has developed
:07:07. > :07:09.a holster kit used to create visual For example, the light stage - this
:07:10. > :07:15.is used to capture an actor's face This date can then be used to create
:07:16. > :07:26.virtual renders of the actor. It is a pretty spectacular sight,
:07:27. > :07:34.I have to say. This kit has applications way
:07:35. > :07:40.beyond the multiplex. A similar setup has been used
:07:41. > :07:43.as part of the process of recording interviews with
:07:44. > :07:45.Holocaust survivors for a project which could eventually end
:07:46. > :07:52.up in museums and even classrooms. Do you remember any songs
:07:53. > :07:55.from your youth? This is what we call
:07:56. > :08:01.the automultiscopic projector ray. We have
:08:02. > :08:03.about 200 video projectors behind You walk around the display
:08:04. > :08:15.at 130 degrees. You can see a 3-D image sitting
:08:16. > :08:18.in front of you. This man was
:08:19. > :08:20.an 84-year-old Holocaust survivor. He was in five concentration
:08:21. > :08:25.camps throughout the war. The most dangerous thing that
:08:26. > :08:29.happened is being in the camps. Because being in the camps,
:08:30. > :08:32.every minute, every second of your existence, you were at the
:08:33. > :08:35.mercy of someone who could actually take your life away, who could
:08:36. > :08:38.torture you, who could beat you, who It took a week to film these
:08:39. > :08:49.interviews and over 20 hours In order to record these interviews
:08:50. > :08:57.with Holocaust survivors, 30 cameras were arranged around
:08:58. > :08:59.the interviewees in a semicircle. The images they captured are
:09:00. > :09:02.projected out of the projector ray, It provides the illusion
:09:03. > :09:18.of three dimensions. It really does feel like this
:09:19. > :09:21.man is in the room with you. But what rally brings these 3-D
:09:22. > :09:24.images to life is the audience's ability to interact with the
:09:25. > :09:26.interviewees, asking them questions We have
:09:27. > :09:35.about just under 2,000 responses. They cover all
:09:36. > :09:41.the top questions that people tend to ask Holocaust survivors and also
:09:42. > :09:44.things specific to the story. So when you ask your question, we
:09:45. > :09:50.use a natural language understanding similar to how your phone may
:09:51. > :09:56.translate your speech into text. The system then uses an algorithm
:09:57. > :09:59.to find the best video response As you ask a question,
:10:00. > :10:10.we play the video response back to the listener so it feels
:10:11. > :10:12.like you are having an actual You can read about the Holocaust in
:10:13. > :10:18.a book or see it on a movie or on TV but until you actually interactive
:10:19. > :10:21.with someone who has lived through this experience in person,
:10:22. > :10:23.it does not have the same... the reality that this thing actually
:10:24. > :10:26.happened and how horrendous it was, They say, if you ignore history you
:10:27. > :10:34.are doomed to repeat it and as the survivors of the Holocaust
:10:35. > :10:37.age, interactive recordings like this one have the ability to keep
:10:38. > :10:40.their stories alive long after they From the beginning of the Nazis
:10:41. > :10:52.taking over Poland, it was a nightmare from
:10:53. > :10:55.which you did not wake up That is it for this week,
:10:56. > :11:07.I'm afraid. Follow us on Twitter, we will give
:11:08. > :11:16.you a regular digests of tech news and all the behind-the-scenes
:11:17. > :11:19.nonsense and pictures that you