:00:04. > :00:08.the link, we are the bottom right hand of the screen.
:00:08. > :00:12.Now on BBC News it is time for Click.
:00:13. > :00:15.Once upon a time, there was an adventurous young hero who lived
:00:16. > :00:25.happily ever after. But have you ever wondered what
:00:26. > :00:38.
:00:39. > :00:43.happens to everyone else in the This week on Click, storytelling
:00:43. > :00:47.leaps off the page and on to your phone or computer. We will see how
:00:47. > :00:54.modern authors are using tech to spin and enhance their fictional
:00:54. > :00:59.yarns. Baby, It's Cold Outside, it's cold inside two at the Swedish
:00:59. > :01:03.hotel made from ice, and will meet the artists using computers to help
:01:03. > :01:13.shape their frozen sculptures. All that plus the latest tech news,
:01:13. > :01:14.
:01:14. > :01:18.and we keep fit with the help of Welcome to Click. IM Spencer Kelly.
:01:18. > :01:22.There was a time when you could sit down in front of your TV and watch
:01:22. > :01:25.a programme from beginning to end, and that would be that. And of
:01:25. > :01:30.course long before that you were able to pick up a book and read a
:01:30. > :01:35.story from beginning to end, and that would be that. But now, there
:01:35. > :01:39.is a new generation of storytellers who are able to touch -- use more
:01:39. > :01:45.than one medium to tell their tales. He is LJ Rich to take the story in
:01:45. > :01:55.a completely new direction -- here is LJ Rich.
:01:55. > :02:01.
:02:01. > :02:06.Once upon a time, there were real But now, it is all about touching
:02:06. > :02:10.screens, where modern content creators compete from retention
:02:10. > :02:18.across platforms. Their aim, to make the Web or Allah smartphones
:02:18. > :02:22.at least, as compelling as ever. We treat into a second screens or chat
:02:22. > :02:27.about reality shows, or even dress for the occasion. This is
:02:27. > :02:34.transmedia, weaving many strands to the same story. And now it is
:02:34. > :02:38.giving fiction attacking makeover. Allanson Morrison knows how it is
:02:38. > :02:46.done. As well as studying this multiplatform discipline for six
:02:46. > :02:51.years she is going through her 5th novel, a romcom with a transmedia
:02:51. > :02:56.twist. As a writer you need to know your story world put so much more.
:02:56. > :03:01.You need to know your characters really well. You cannot succeed,
:03:01. > :03:04.perhaps, a 75 year-old elegant character who works in her garden
:03:04. > :03:10.at on Facebook, perhaps, because that might not be the place she
:03:10. > :03:14.would naturally Goto. Seeding is when authors use social networks to
:03:14. > :03:19.ring fictional characters to life. So does this mean the pedal book is
:03:19. > :03:22.dead? -- bring them to live. Michael Grant has written around 50
:03:22. > :03:27.that is most proud of his latest which breaks out of its paper
:03:27. > :03:35.chains. BZRK is billed as a ground- breaking transmedia excrete it --
:03:35. > :03:39.experience including a website, and autumn but -- of so much reality
:03:39. > :03:44.game for your computer, but he feels the story is the most
:03:44. > :03:47.important. I don't feel challenged by the story, I don't think you're
:03:47. > :03:51.so it was will screw things up between me and the reader. I kind
:03:51. > :03:57.of look them -- look at them as a separate industry up to a point, so
:03:57. > :04:02.kids can enjoy the website and the ARG, and the various different
:04:02. > :04:06.transmedia aspects of this, but the purpose of what we are about here
:04:06. > :04:10.is the book. I don't think the book is any danger -- in any danger of
:04:10. > :04:14.being replaced. If anything this has taught me the superiority,
:04:15. > :04:18.frankly, of storytelling in a book because I can tell little snippets
:04:18. > :04:22.elsewhere but I can only tell the full story in the book, and the
:04:23. > :04:27.book, to me, is still 80 per cent of the pie, and everything else
:04:27. > :04:31.makes up 20 per cent. Michael's Publishers Egmont Press believe
:04:31. > :04:35.multiplatform storytelling helps attract a wider audience. For them,
:04:35. > :04:39.transmedia also offers readers a rare opportunity to express exactly
:04:39. > :04:43.what they think of the books they read. I think this is the most
:04:43. > :04:47.exciting time in publishing, certainly in my career in
:04:47. > :04:53.publishing, because digital is opening up a whole new word and --
:04:53. > :04:58.well done the new audience brass we haven't touched before. The whole
:04:58. > :05:04.driver is to try to reach more readers. So for us to see a video
:05:04. > :05:08.blog or a chatroom, to see them taking ownership of Michael's story,
:05:09. > :05:13.for him and us this is very exciting. As publishers we were
:05:13. > :05:18.keen to see what is the turn of as much as what is exciting people, so
:05:18. > :05:21.I see that as great, that is great new information. Part of the fun of
:05:21. > :05:25.storytelling this way is that you can be a bit creative about how you
:05:25. > :05:30.engage your audience, and if you are the audience, you can choose
:05:30. > :05:33.just how far into the story world you are prepared to venture, if you
:05:34. > :05:40.dare. I am here to eat, I mean meat, the
:05:40. > :05:43.people behind a transmedia project involving zombies chasing deal.
:05:43. > :05:47.Come to think that, I have some were to be!
:05:47. > :05:51.This lot successfully applied to star in the charmingly named
:05:51. > :05:58.Zombies Ate My City, allocation based game due for release next
:05:58. > :06:01.month on the Windows firm platform. -- firm platform.
:06:01. > :06:05.Scientists from the future need your help to stop the invasion and
:06:05. > :06:08.players are carefully guided along the way. The main thing is you are
:06:08. > :06:14.trying to figure out what you Taylor to which platform. So for
:06:14. > :06:18.example, zombies, with the app you have collecting things, checking
:06:18. > :06:23.orbs, seen way you need to go, but we also have a web-based experience
:06:23. > :06:27.later in the year, way users will be able to discover other locations
:06:27. > :06:33.and reveal them to the phone users, and there will be atwitter feed
:06:33. > :06:38.with clues, and we have a flow chart. -- eight were to feed. We
:06:38. > :06:42.will say, are we are playing with a video? What is the second element
:06:42. > :06:45.that comes up once to have made this choice of followed this path?
:06:45. > :06:51.Transmedia is more than just stories investing websites and real
:06:51. > :06:55.life. Good fiction these days flows in both directions, and with more
:06:55. > :07:00.books based on original Hollywood screenplays and television series,
:07:00. > :07:03.the digital platform isn't always the spin-off. There are some
:07:03. > :07:07.campaigns and stories that are out which have had solid transmedia
:07:07. > :07:13.strategy behind them. It could be that people have already engaged
:07:13. > :07:17.with these without actually knowing it. One example is a HomeFront, and
:07:17. > :07:21.Random House published the Voice Of Freedom, the book about the
:07:21. > :07:27.character in the game, which is not heralded as transmedia, but that is
:07:27. > :07:30.exactly what cities. Increasingly, audiences are excited about the
:07:30. > :07:34.prospect of interacting more deeply with the stories they read, and in
:07:34. > :07:38.a crowded marketplace, whoever engages us with the most fulfilling
:07:38. > :07:42.experience will live happily ever after.
:07:42. > :07:48.LJ Rich. She has seen the film, read the book and warned the T-
:07:48. > :07:52.shirt. If you have enjoyed any flick -- fiction split across
:07:52. > :07:56.multiple platforms, even us and we will recommend it.
:07:56. > :08:02.Next up, a look at this week's test -- tech news.
:08:02. > :08:06.European lawmakers want to give web users the right to be forgotten.
:08:06. > :08:08.The he wants us to be able to delete all traces of our past from
:08:08. > :08:13.social network sites and other service providers if we decide to
:08:13. > :08:17.stop using them, and to make it easier to shift data between
:08:17. > :08:21.services. Some tech firms complain it will be costly and may stunt
:08:21. > :08:25.innovation. The new Bill will need the approval of all 27 member
:08:25. > :08:29.states, which is likely to take around two years.
:08:29. > :08:34.Google will collate all uses data across its services to create one
:08:34. > :08:38.mega Profile for each user. The change in the privacy policy could
:08:38. > :08:45.see search terms recommended on your browsing or global class
:08:45. > :08:49.activity, for example. Meanwhile the storm over global's social
:08:49. > :08:52.search tool and apply to its own social network has attracted
:08:52. > :08:57.criticism. The work around Proms results including Twitter, Facebook
:08:57. > :09:01.and Flickr amongst others -- Google Plus. File sharing sides have
:09:01. > :09:08.adapted their services following the arrest of the founder of one of
:09:08. > :09:15.the world's largest file searing websites. He was arrested last week
:09:15. > :09:19.in New Zealand and faces possible extradition charges to the US.
:09:19. > :09:22.Other sides have disabled show -- sharing functions or blocked access
:09:22. > :09:25.from America. It has been nearly three years in
:09:25. > :09:31.the making but this week the full length crowd sourced version of
:09:31. > :09:36.Star Wars: A New Hope became the latest YouTube hit. The cheeky shot
:09:36. > :09:44.for shot copy his stick together from hundreds of 15 seconds clips
:09:44. > :09:49.from users around the world. A preview project won an Emmy in 2010.
:09:49. > :09:53.Last week, we were in Nevada in the US to look at new types of personal
:09:53. > :09:59.computers threatening to put the traditional desktop tower PC out of
:09:59. > :10:04.business. From tablet accessories to the apparently brand new
:10:04. > :10:09.category of ultrabooks, there seem to be plenty of new devices
:10:09. > :10:13.portable and convenient enough to consign the dust octet -- PC to a
:10:13. > :10:17.dusty silicon grave. You guys, however, had other data -
:10:17. > :10:21.You guys, however, had other data - - ideas. This user says gamers and
:10:21. > :10:27.anyone else who enjoys treating hardware will always preferred
:10:27. > :10:33.And that is the common theme with most of your comments, but it is
:10:33. > :10:38.easier to swap, add bits and mess around inside a big roomy tower PC
:10:38. > :10:43.vanities inside a laptop. And of course tablets are even more locked
:10:43. > :10:47.down. Mr T Davey also loves the massive monitor you can attach to
:10:47. > :10:51.his tower PC and the fact that parts, replacements and upgrades
:10:51. > :10:55.are easy. Paul Sanderson also points out that
:10:55. > :10:58.there -- desktops are cheaper compared light -- like-for-like on
:10:58. > :11:02.processing power and storage and so on and the keyboard and mouse are
:11:02. > :11:07.often better than the laptop, and they are harder to steal.
:11:07. > :11:12.Not least because your desktop should be locked in your house.
:11:12. > :11:17.Finally on this, Des Thompson. He is a self confessed -- confessed
:11:17. > :11:22.geek who likes to ticket inside his machine, but he says, PS, can you
:11:22. > :11:24.let me know the dubious position of the desktop you buried? It may have
:11:24. > :11:29.bits on it I can use -- a dubious position.
:11:29. > :11:34.I can assure you we didn't leave it buried there, but he is the
:11:34. > :11:38.location. If you go there, you will find a whole, some tyre tracks, and
:11:38. > :11:42.rather worryingly, quite a few shotgun cartridges.
:11:42. > :11:48.Anyway, another story we covered this week on our Twitter stream was
:11:48. > :11:53.the news that the iPhone 4 S and iPad are now fully jail breakable,
:11:53. > :11:58.meaning it you can get code which allows you to download unauthorised
:11:58. > :12:08.apps and tweets the workings of the device. We asked if Apple would
:12:08. > :12:13.
:12:13. > :12:23.ever be able to prevent its devices Malcolm Bruce hopes that jail
:12:23. > :12:27.
:12:27. > :12:37.Please do keep your comments coming in. They make us laugh and they
:12:37. > :12:38.
:12:38. > :12:44.in. They make us laugh and they One question we ask quite often on
:12:44. > :12:51.this programme is, can technology replace the artist? Could I be
:12:51. > :12:54.replaced by a robot, for example? Do not answer that. Our next piece
:12:54. > :13:04.comes was Sweden where computers are being used to create beautiful
:13:04. > :13:05.
:13:05. > :13:15.ice sculptures? Will the warmth of the human touch always speaking? --
:13:15. > :13:18.
:13:18. > :13:24.Each winter, as the sun 0 climate a rise high in the Arctic Circle, --
:13:24. > :13:32.the sun 0 climate, crystal-clear blocks of ice harvested from a
:13:32. > :13:41.local river are crafted into an extraordinary feat of engineering.
:13:41. > :13:44.The work is underway to build this Packed snow is given a helping hand
:13:44. > :13:54.with supports, to create a huge igloo that is to become the outer
:13:54. > :14:01.
:14:01. > :14:03.But it is the ice sculptures and the unique lighting, designed and
:14:03. > :14:13.created by the highly skilled artists, that transform this place
:14:13. > :14:16.
:14:16. > :14:19.from a simple arctic dwelling to a But even here, where once the ice
:14:19. > :14:29.sculptor relied on his own manual dexterity and vision, today their
:14:29. > :14:32.
:14:32. > :14:35.creations are helped by some high- Hidden from view in a small corner
:14:35. > :14:43.of a warehouse, Mats Persson pores over a PC running CAD, computer-
:14:43. > :14:47.After loading his designs into a format the machine can understand,
:14:47. > :14:54.Mats Persson chooses the right size of drill bit for the right size of
:14:54. > :15:04.the job and sets them to work. It takes hours to careve each piece of
:15:04. > :15:10.
:15:10. > :15:13.work. -- tic harbour each piece Of Art. The 3D effect is only achieved
:15:13. > :15:16.by melding together two separate bits of hollowed-out ice.
:15:16. > :15:19.Impressive though it is, the machine can only make sculptures up
:15:19. > :15:25.to a certain size. For bigger jobs, an artist's dextrous hands are
:15:25. > :15:29.still needed. It helps us a lot. Because we can
:15:29. > :15:38.make the drawings in a 3D programme, we can see how it looks before we
:15:38. > :15:44.continue with the work. Because it is a lot of work to build this. If
:15:44. > :15:47.you do something wrong, you have to do it over and over again. We don't
:15:47. > :15:56.have the time for that because the schedule is really tight and the
:15:56. > :16:02.It might be a practical aid but the artists are in no doubt that
:16:02. > :16:06.technology is simply a tool to be used. No matter how advanced the
:16:06. > :16:11.technology is, someone still has to tell the computer what to do. And
:16:12. > :16:16.that is the hard thing, I think, for me personally. What to
:16:16. > :16:21.do. If I stand in front of a piece of ice like this, the biggest
:16:21. > :16:27.challenge is what should I do with it? Then, if you know what to do,
:16:27. > :16:30.the technology may help you. But still, the idea has to be there.
:16:30. > :16:34.As for more mundane matters like power and lighting, the snow helps
:16:34. > :16:40.to bounce around what little light there is. But here too, high-tech
:16:40. > :16:44.developments abound, albeit behind the scenes.
:16:44. > :16:51.Here is the projector for the fibre-optics. You have an LED in
:16:51. > :16:57.here. You get out more. They are more powerful than four years ago,
:16:57. > :17:05.when I was here the first time. From the beginning, we used hellite.
:17:05. > :17:14.Also, fluorescent lamp light bulbs. And now, all the light and
:17:14. > :17:18.This is nature, nurtured. With the help of a little technology, each
:17:18. > :17:22.room takes several days to complete. But when the erasing warmth of
:17:22. > :17:32.spring comes, all the hard work melts away, and the hotel must wait
:17:32. > :17:33.
:17:33. > :17:36.If you are the type of person who finds it difficult to step away
:17:36. > :17:39.from technology and switch off for a while, literally as well as
:17:39. > :17:43.figuratively, I think you are going to like Kate Russell's first
:17:43. > :17:53.suggestion this week. It is time to get serious about those new year's
:17:53. > :17:56.It can be hard, working up the enthusiasm for a healthy jog. If
:17:56. > :18:01.you have a GPS-enabled smartphone, you can turn it into a personal
:18:01. > :18:04.trainer and motivator, with a free download from EndoMondo. Log in
:18:04. > :18:07.with Facebook and download the app from an impressive list of
:18:07. > :18:15.supported handsets, and you are off and running, quite literally if
:18:15. > :18:19.that is your fitness activity of choice. This is a kind of fitness
:18:19. > :18:22.social network, rather than just an application. The app tracks and
:18:22. > :18:25.records your activity using GPS but what is really nice is the way it
:18:25. > :18:35.hooks you into a social community where you can share and compare
:18:35. > :18:38.results, giving a much-needed boost with a little friendly competition.
:18:38. > :18:40.As well as being able to challenge friends or participate in site-wide
:18:40. > :18:50.challenges, there are analysis tools to find better ways of
:18:50. > :19:02.
:19:02. > :19:06.If you have a large file to deliver, you are probably better doing it
:19:06. > :19:11.online than running it there yourself. WeTransfer.com is my new
:19:12. > :19:16.favourite file transfer friend. It looks good, it does exactly what it
:19:16. > :19:26.needs to do, and no more. And it looks pretty nice while it is
:19:26. > :19:29.
:19:29. > :19:33.This site doesn't need to set up a direct link, like one that we
:19:33. > :19:43.looked at a few weeks ago. So your recipient doesn't have to be there
:19:43. > :19:46.when you're trying to send the file. And you avoid any issues with over-
:19:46. > :19:49.sensitive firewalls. And it can handle more double file transfers
:19:49. > :19:54.of up to two gigabytes in total without the need to register or log
:19:54. > :19:56.on, so it is in the top spot for me. If you are sharing images, rather
:19:56. > :20:06.than sending a file itself, Imagevat is an interesting newcomer
:20:06. > :20:07.
:20:07. > :20:13.They offer unlimited Web space and bandwidth, something you will be
:20:13. > :20:15.glad of if you get a lot of views. At the moment you can only upload
:20:15. > :20:23.images anonymously, as they seem to have teething problems with the
:20:23. > :20:33.registration link. Sharing with Imagevat is a really quick and
:20:33. > :20:36.
:20:36. > :20:42.For a great education tool, check out wondermind.tate.org.uk.
:20:42. > :20:44.Hello. Welcome to... In parallel with an exhibition, the
:20:45. > :20:50.gallery has brought together art and science to craft a beautiful
:20:50. > :20:53.and creative learning experience about the science of the brain. The
:20:53. > :20:58.website uses Alice In Wonderland as inspiration and a backdrop for the
:20:58. > :21:08.games and interactive videos. It is a brilliantly cunning way of
:21:08. > :21:12.delivering an education. This game is all about moving around spaces.
:21:12. > :21:14.Hats off to the Tate, who have really delivered on this count. The
:21:14. > :21:17.videos are well-produced, and whilst my schooldays are admittedly
:21:17. > :21:21.long gone, I don't think they were too patronising. Although they did
:21:21. > :21:26.teeter on the edge occasionally. Altogether, a great contribution to
:21:26. > :21:36.the school of the World Wide Web. Isn't it amazing how much more you
:21:36. > :21:38.
:21:38. > :21:43.can learn, when you really go A word of warning for infrequent
:21:43. > :21:47.Facebook users. It is time to clean up your act. Facebook timeline
:21:47. > :21:49.became mandatory this week, so you have just a few days left to make
:21:49. > :21:59.sure your social skeletons are locked safely away, before it all
:21:59. > :22:01.
:22:01. > :22:11.There's no easy way to tell you this, but I'm seeing someone else.
:22:11. > :22:14.Breaking up is never easy. I don't know what you mean. It is something
:22:14. > :22:18.that app's virtual assistant, Siri, might have to learn to accept with
:22:18. > :22:28.the launch of Evi this week. It is free on Android and costs 69p on
:22:28. > :22:28.
:22:28. > :22:36.Apple devices and it is not limited to the iPhone4S, like Siri. There
:22:36. > :22:40.has been some excitement around the launch. The vital statistics look
:22:40. > :22:42.good. AI from a team in Cambridge giving her UK knowledge and
:22:42. > :22:48.language nuances, and voice recognition from the people who
:22:48. > :22:50.make Dragon Dictate, a first-class speech-to-text application. For the
:22:50. > :23:00.moment, host servers have been so overloaded with early adopters that
:23:00. > :23:03.
:23:03. > :23:08.it is hard to see if she will be giving Siri a run for his money.
:23:08. > :23:15.For the time being, I am standing by my man.
:23:15. > :23:19.You are the wind beneath My Wings. If you missed any of the links,
:23:19. > :23:26.they are at our website. You will also find many of our previous