:00:03. > :00:07.I will be back at the top of the hour with a full bull et inn. Now
:00:07. > :00:14.it is time for -- bulletin. Now it is time for Click.
:00:14. > :00:24.Wow! Someone who shares exactly the same interests as me and they are
:00:24. > :00:40.
:00:40. > :00:46.really close. I wonder who on earth This week on Click we are finding
:00:46. > :00:50.out more about those around us by peering into the social future,
:00:50. > :00:52.along with a few thousand other geeks. Yes, it's the South by
:00:52. > :00:58.Southwest Interactive Festival. We are on the hunt for the next big
:00:58. > :01:02.thing. We will get up close and personal to someone who prefers
:01:02. > :01:09.intimate gatherings to large parties. How to avoid death by
:01:09. > :01:15.power point in Webscape and a round up of Tech news. That is all coming
:01:15. > :01:20.up in the next hour. Welcome to Click. This month, a small town in
:01:20. > :01:24.Texas is getting a lot of attention. It is Austin's South by Southwest
:01:24. > :01:31.Interactive Festival. The bit we are interested in, the
:01:32. > :01:35.interactive part, celebrates its 18th birthday this year. Last year,
:01:35. > :01:40.19,000 people crammed into Austin for the interactive festival. There
:01:40. > :01:45.was a lot of talk about location- based games like foursquare, which
:01:45. > :01:51.now has 15 million users and a new way of making money. They give
:01:51. > :01:59.businesses a rich source of data, namely what kind of people check-in
:01:59. > :02:03.to their establishment. Gou, another similar service, has now
:02:03. > :02:12.been -- Gowalla, another similar service, has now been bought by
:02:12. > :02:17.Facebook. There is the app and Group Me. It
:02:17. > :02:23.was here, five years ago, that a call called Twitter first started
:02:23. > :02:29.to get noticed. With all these trendy adopters on the ground, it
:02:29. > :02:34.is no wonder smaller companies come soo see if there is any -- come to
:02:34. > :02:40.see if there is any venture capital. It is difficult to predict for
:02:40. > :02:45.certain the next big thing. Or otherwise I would be a very rich
:02:46. > :02:49.man... And I'm not. We sent LJ Rich to find us a few small companies
:02:49. > :02:57.which could be the next big household name.
:02:57. > :03:03.It is a week filled with compulsory partying, compulsory queuing and
:03:03. > :03:08.compulsory 24/7 networking. It could only be South by Southwest
:03:08. > :03:13.Interactive Festival, where start- ups live and die by how well their
:03:13. > :03:19.considereds can connect with the world's most social citizens. One
:03:19. > :03:23.of the trends is curating. Pinterest has expanded
:03:23. > :03:30.significantly. They just announced a re-design. The wrd is to collect
:03:31. > :03:36.the best bits of the Web and display them to others. It is the
:03:36. > :03:42.equivalent of ripping out bits of magazines and saving them for later.
:03:42. > :03:47.Another app - Storify, launched last year has a suped up interface
:03:47. > :03:53.to help people curate with less efforts.
:03:53. > :04:00.Think of kurration as a search England and results page made by a
:04:00. > :04:06.human, not a machine. We had this explosion due to things like
:04:06. > :04:11.blogging, Twiting, whatever it is. -- Twittering, whatever it is. At
:04:11. > :04:15.the same time we are buried in it. There are ways to cope with it.
:04:15. > :04:18.Either you can filter out the best stuff, but it is about humans
:04:18. > :04:22.helping to find the best of what is out there and give audiences
:04:22. > :04:31.something they want to read. I think what is the important next
:04:31. > :04:35.step of the way the web is going. What is the future....? By far the
:04:35. > :04:40.most talked about story here is social discovery, which builds on
:04:40. > :04:46.the location-based theme. Instead of checking where you are, it is
:04:46. > :04:50.about knowing how close everyone else is. The latest crop of apps
:04:50. > :04:53.take advantage of the fact they know where we are. Where it gets
:04:53. > :04:58.interesting is instead of me searching for people I know who
:04:58. > :05:04.might be close by, I can now search for people I just have a few things
:05:04. > :05:08.in common with. Having similar interests with someone a few metres
:05:08. > :05:13.away, gives perspective networkers a great excuse to break the ice.
:05:13. > :05:18.The creator of this app hopes to reassure us that we are only giving
:05:19. > :05:23.a rough idea of how close we are to prospective new friends. It doesn't
:05:23. > :05:26.let you see where people are. It lets you see a little bit more
:05:27. > :05:32.information about the people around you. It seems like a difference,
:05:32. > :05:37.but it is important. Highlight is off, so we don't check other data
:05:37. > :05:43.from other services. If you are highlight it shows you have signed
:05:43. > :05:49.up. The real world is kind of like this bizarre version of Facebook
:05:49. > :05:53.where it is a photo. That version sucks. A thought shared by many who
:05:53. > :06:00.prefer their smartphone to real life, as long address the battery
:06:01. > :06:05.holds out, that is. One thing early users have found apps like this are
:06:05. > :06:13.thirsty, using up power finding out where you are all the time. There
:06:13. > :06:19.are so many things we need to fix and change and improve. At South By
:06:19. > :06:27.feedback is part of the plan. If you are not in beta, what are
:06:27. > :06:30.you doing here? These aim to save the bother of going on first
:06:30. > :06:35.impressions or the horror of actually speaking to people. Social
:06:35. > :06:38.discovery comes with the inevitable consequences of unmodified personal
:06:38. > :06:47.exchanges. Finding like-minded geeks at an event like this appears
:06:48. > :06:53.to work well. It could be a different story in the real world.
:06:53. > :07:03.People are steps away, rather than being pin-pointed on a map.
:07:03. > :07:03.
:07:03. > :07:11.We don't want -- we want women to feel comfortable, so they don't
:07:11. > :07:16.have anybody saying "I want to talk to you." Most of the apps have an
:07:16. > :07:20.in-built messager. I went shy at the thought of this, even though I
:07:21. > :07:25.like to communicate with other people I don't know on other media
:07:25. > :07:32.platforms. These are called social luebcapbts.
:07:32. > :07:36.There might be some on these apps. There will be consequences. For
:07:36. > :07:41.example, we take the risks, the consequences because there is a lot
:07:41. > :07:45.of dead wood. I rolled into Los Angeles, I saw four people on my
:07:45. > :07:50.screen, all of whom are people who would be here at South by Southwest
:07:50. > :07:55.Interactive Festival. CEOs, venture capital lists. The question is,
:07:55. > :08:04.does it get outside of -- capitalists. The question is, does
:08:04. > :08:09.it outside of that comounty? It is a good predictor of yes, it will.
:08:09. > :08:13.The trends are potential data gold mines. While we are busy making
:08:13. > :08:17.people like us with our likes and collecting what we think is cool,
:08:17. > :08:23.companies can get a better idea of who we are. We will probably find
:08:24. > :08:30.out what that means for society when the next batch s wind up in
:08:30. > :08:40.the social sand box. LJ Rich tells us she plans to spend the next week
:08:40. > :08:45.asleep after her geek-out. Yahoo is taking Facebook to court saying it
:08:45. > :08:51.has copied ten pay tents. Facebook, which plans to flot on the Stock
:08:51. > :08:57.Market, denies the allegation. In 2004, Yahoo successfully sued
:08:57. > :09:04.Google ahead of its flotation, settling for shares of its rival.
:09:04. > :09:10.The US military has tested a non- lethal weapon, which can make
:09:10. > :09:15.targets feel as though their skin is burning. It is 100 times more
:09:15. > :09:19.powerful than a regular microwave. The US authorities say it
:09:19. > :09:24.penetrates the upper layer of the skin and the burning sensation is
:09:24. > :09:33.reversable. They say it could be used for controlling crowd control
:09:33. > :09:35.and managing check points. The oldest language encyclopaedia,
:09:35. > :09:40.Encyclopaedia Britannica will concentrate only on its digital
:09:41. > :09:46.version. It has been in print since 1768. It says the books account for
:09:46. > :09:50.1% of its total revenue. The 20- year old on line version is going
:09:50. > :10:00.great guns, with 580 million visitors a year. Not hard to see
:10:00. > :10:03.
:10:03. > :10:08.why. The books cost $1400. A year's online subscription is $14. A
:10:08. > :10:14.robotic handy man has conpleeted its first trial run on the
:10:14. > :10:24.International Space Station. Dextre managed to re-- recover tools and
:10:24. > :10:37.
:10:37. > :10:41.use a wire-cutting tool, all under Back to Texas. We have a look at
:10:41. > :10:48.the General Trans and look at some of the players, but now something
:10:48. > :10:58.more specific. And that is one social networking out that that has
:10:58. > :10:58.
:10:58. > :11:07.called -- caught the eye of the earlier the crowd. Pat was created
:11:07. > :11:13.by this man. It has 2 million users, enticed by its twist on the regular
:11:13. > :11:19.social networking paid. Facebook and most of the new ones assume we
:11:19. > :11:24.are open to making connections with distance acquaintances or strangers.
:11:24. > :11:29.Pat is intended on leading us down a less well-trodden route towards
:11:29. > :11:37.networking, a cul-de-sac, with a maximum of 150 people in your
:11:37. > :11:44.backyard. We caught up with the boss. We are looking at a lot of
:11:44. > :11:50.research out of the United Kingdom and round this idea the human brain
:11:50. > :11:56.can only sustain 150 stable, personal social connections. So we
:11:57. > :12:02.thought it would be interesting to give that a shot as the first way
:12:02. > :12:07.we tried to maintain quality and intimacy on the network. You keep a
:12:07. > :12:11.personal journal or path of your life, which you share with close
:12:11. > :12:21.friends and family. A major competitor in this so called
:12:21. > :12:21.
:12:21. > :12:27.scrapbook arena his Ince to grammar which is a hit with iPhone users,
:12:27. > :12:33.then share them up for others to look at. What they're doing is
:12:33. > :12:36.different. They have pioneered this more advanced way of thinking about
:12:36. > :12:46.photos and Sheringham across a lot of different networks in a public
:12:46. > :12:46.
:12:46. > :12:52.way. -- sharing them. It is what people love. We want to create a
:12:52. > :12:57.private space for you to share just with your family. ONS all of these
:12:57. > :13:02.elements an amalgam of other applications we know and love. Do
:13:02. > :13:07.we need another social network to chew away up precious time. What is
:13:08. > :13:13.so compelling about this to make us go there in particular? I compare
:13:13. > :13:17.it to your dinner table at home. You feel like you can trust the
:13:17. > :13:21.experience and have deep conversations. That's the kind of
:13:21. > :13:27.space we are trying to create. It is different than a public or
:13:27. > :13:34.social space. The focus on keeping your private content private,
:13:34. > :13:39.appears to have been bitten in the backside. Last month it turned out
:13:39. > :13:46.pack, along with several other applications were uploading your
:13:46. > :13:52.phone book and content. There was no intent, but the way we designed
:13:52. > :13:59.it was not the way consumers wanted it to work. So we found that out
:13:59. > :14:04.very quickly. We realise this ourselves and we rolled out a
:14:04. > :14:10.change to our android clients a week before all this stuff began to
:14:10. > :14:16.happen. So what we did was try to be very transparent and apologised
:14:16. > :14:20.to the user's and to the world. Refreshing for someone to admit
:14:20. > :14:26.their mistakes. Buts a company that needs to maintain the trust of its
:14:26. > :14:32.users, it still has a lot of work to do to regain that trust. And the
:14:32. > :14:40.boss acknowledges that. One of the Greater actions we took duty this,
:14:40. > :14:46.we went and deleted all of the data. -- due to this. It was a token of
:14:46. > :14:52.good faith. We did not mean to cause this problem, but we are very,
:14:52. > :14:58.very sorry. Here is not just a simple action, but an action that
:14:58. > :15:06.goes there the two showed its is indeed of values. It is very
:15:07. > :15:16.important to do, because talk is cheap and action speaks much louder
:15:17. > :15:17.
:15:17. > :15:22.than words. Pat is also taking action by Updating version 2.1
:15:22. > :15:26.known as an application programming interface. Nike+ will be the first
:15:26. > :15:33.to partner, posting running Mac's two profiles. Is that recovery
:15:33. > :15:42.under way? Every start-up, every technology company is trying to
:15:42. > :15:46.build that new experience for use. It will always take time. It is
:15:46. > :15:52.less and a comment, and more of them as a people that they stick
:15:52. > :16:00.with us. We are trying to build an interesting spaces for people on
:16:00. > :16:05.the internet and those things take time. As William Gibson said, the
:16:05. > :16:10.future is here but is it not evenly distributed yet.
:16:10. > :16:15.I love a good presentation, pie charts, graphs and people reading
:16:15. > :16:21.their own ball at points of the overhead projector. But some people
:16:21. > :16:25.would like to put themselves in the eye with the US beat Stich than use
:16:25. > :16:30.PowerPoint. Kate Russell has something to alleviate it your
:16:30. > :16:35.boredom in Webscape. Even the most informative
:16:35. > :16:39.presentation can feel like wading through treacle. Masterful use of
:16:39. > :16:46.transitions and keeping word count to a minimum can help. But if you
:16:46. > :16:55.are finding it hard using the mainstream desktop passengers, head
:16:55. > :16:59.over to Prezi .com and relax. We looked at this site in 2009 on
:16:59. > :17:04.Webscape. But things have moved on since then. They have spent a lot
:17:04. > :17:11.of time and money keeping up with technology so it is worth a second
:17:11. > :17:19.look. It is an absolute joy to use now. With a few clicks you will be
:17:19. > :17:24.building a cascading, mind map. Drop in slides containing images,
:17:24. > :17:29.graphics and video and even bowler pointed lists if you want them. Set
:17:29. > :17:36.the path for your presentation. It let you create things open to the
:17:36. > :17:43.public. It he wants privacy and an address for sharing, you will have
:17:43. > :17:47.to pay the subscriptions. Spend a lot of time on phrase book?
:17:47. > :17:53.Don't you just hate it when they changed the interface? Like taking
:17:53. > :17:59.away the common button or adding the annoying like box. Don't you
:17:59. > :18:05.wish you could put it back the way you want it? That might not be so
:18:05. > :18:15.far-fetched it you install the social plug-in. There is a tweak
:18:15. > :18:15.
:18:15. > :18:20.for everything, including getting rid of the like box. You will have
:18:20. > :18:24.to wait a fraction longer for each page to load, because all this
:18:24. > :18:29.application is doing is skimming the day to head into your browser
:18:29. > :18:37.from Facebook. Whether or not the New Look pages are worth the extra
:18:37. > :18:42.weight, only you can decide. It's hap feature is a useful feature.
:18:42. > :18:46.Spetchley it you have a lot of friends giving you something in
:18:46. > :18:52.Thom Bell. It can be switched off with one click.
:18:52. > :18:58.A couple of huge books which have been reworked for the eye pads and
:18:58. > :19:02.take advantage of the graphics and sound. Inside the world of
:19:02. > :19:07.dinosaurs is an encyclopaedia which crams a huge amount of high-quality
:19:07. > :19:12.images, videos and sounds into a beautifully constructed interface.
:19:12. > :19:17.It is a plus it to explore and five hours of narration by Stephen Fry
:19:17. > :19:24.is the icing on the cake. It might have been tiny but it was a
:19:24. > :19:28.ferocious fighter. That and the 3D dinosaurs frozen in mid-flight.
:19:28. > :19:36.Inside the world of dinosaurs is about the price of a coffee-table
:19:36. > :19:39.book, which seems expensive, but when you compare the content, 6 D
:19:39. > :19:47.animated and interactive photo realistic dinosaurs, seems pretty
:19:47. > :19:51.good value to me. Cycle PDA is not cheap, but if you
:19:51. > :20:01.are a bike enthusiast he will want to jump right on the saddle with
:20:01. > :20:05.this one. Another interactive encyclopaedia, it celebrates 100
:20:05. > :20:15.bicycles that changed cycling history. Just don't get so absorb
:20:15. > :20:18.
:20:18. > :20:23.due let your computer go flat. And, parts of the press - therefore
:20:23. > :20:27.World Atlas application launches this weekend. It has been
:20:27. > :20:37.engineered to take advantage of the new retina displayed and quad call
:20:37. > :20:39.
:20:39. > :20:46.graphics. Tango dancers, Argentina. I have always wanted to be Dr Who's
:20:46. > :20:49.sidekick. Thanks to a new role playing games, I can be. Launched
:20:49. > :20:56.this weekend, you create a character, make friends, and that
:20:56. > :21:02.will all of the Dr's favourite enemies. The games are simple but
:21:02. > :21:06.fun, and you can kit yourself out and room with upgrades. Or you can
:21:06. > :21:11.paint real cash for credits that let you jump ahead. But I like
:21:11. > :21:17.winning around London in my pyjamas. If you missed any of those links,