:00:43. > :00:50.mind. Just how important does the
:00:50. > :00:56.internet think you are? BBC Click is certainly a bigger name than
:00:56. > :01:00.mine, but we will look at the sides that rate to online personality.
:01:00. > :01:04.Broader stories, more screens. We will see how movie-makers are
:01:04. > :01:09.turning to the internet to make new kinds of cinematic experiences.
:01:09. > :01:18.Plus the latest tech news and how to become king or queen of the
:01:18. > :01:23.quotes, with this site in Webscape. Welcome to Click.
:01:23. > :01:30.The saying, it is not what you know, it is who you know, is outdated.
:01:30. > :01:34.These days it is not who you know, but who repeats your tweets. You're
:01:34. > :01:44.on my own reputation is important. What you do on the internet can
:01:44. > :01:46.
:01:46. > :01:51.seriously influence how you are treated in the real world.
:01:51. > :01:57.This is the life, you are a rock star. Everybody loves you, and you
:01:57. > :02:01.do not even need to be rich because you get everything for free. As
:02:01. > :02:06.long as the online community agrees with you. Most people giving you
:02:06. > :02:12.free things I checking just how high your score is, before they
:02:12. > :02:20.decide to high-five you. If it is not enough to be appraised at work,
:02:20. > :02:23.you can see how well you are doing online. There is a glut of services
:02:24. > :02:29.just itching to tell you where you are in the internet pecking order.
:02:29. > :02:34.The biggest one is Klout, which has taken it upon itself to stall 100
:02:34. > :02:39.million people and counting. Its Gray's publicly available data from
:02:39. > :02:43.a social network profiles. -- it scrapes. You can connect your
:02:43. > :02:48.accounts and to issue a marked out of 100 depending on how influential
:02:48. > :02:54.you are. It is calculated by how much clout to have on sites such as
:02:54. > :02:58.Twitter or Facebook. For example, do you get replied it too, do
:02:58. > :03:04.people like what you like after you have liked it first, and there is
:03:04. > :03:09.more. Activity on other networking site can also add to your score,
:03:09. > :03:13.such as people interrupting with your tips on Foursquare, you can
:03:13. > :03:19.even add K directly to people who have got your world. It is all
:03:19. > :03:25.about analytic, you are no longer a profile, you are a number. Why do
:03:25. > :03:27.we care? If you have a high online influence for, you could be
:03:27. > :03:35.eligible for poets such as discounts, and preferential
:03:35. > :03:39.treatment. In some cases, even free things. However, you do need to be
:03:40. > :03:44.signed up to the websites offering perks, and you need a decent enough
:03:44. > :03:52.score in order for companies to give you free things. Otherwise,
:03:52. > :03:56.you could end up with nothing. There is no shortage of free staff
:03:56. > :04:01.available in blagger capital Las Vegas, where some hotels are
:04:01. > :04:07.looking up these numbers and upgrading guests with higher scores.
:04:07. > :04:12.Suddenly I care a lot more about my number. When we talk to companies,
:04:12. > :04:16.we tell them that every customer, everybody deserves amazing
:04:16. > :04:23.treatment. But there are certain people that you need to go above
:04:23. > :04:28.and beyond, and make sure. The truth is, every company that we
:04:28. > :04:33.interact with segments us, based on how much money it you spend, unless
:04:33. > :04:37.it is a Friday night, and it may be how pretty you are, but we are
:04:37. > :04:40.constantly segmented by companies that we deal with. Companies have
:04:40. > :04:48.always treated bigger company does make bigger customers with
:04:48. > :04:52.preferential treatment. There may be a tiny discrepancy between
:04:52. > :04:57.online influence and will light. Predictably for the internet,
:04:58. > :05:04.Justin Bieber scores higher than the President. So unless he is sat
:05:04. > :05:08.in the Oval Office as we speak, something is not quite right.
:05:08. > :05:12.are early in this process. We are helping people understand online
:05:12. > :05:17.influence. There are a lot of people who are influential in the
:05:17. > :05:20.world, but are not necessarily online and using social media.
:05:20. > :05:28.trend is still new, so there is base in the market for other
:05:28. > :05:34.players. Jodee Rich runs people browser, the company that tells
:05:34. > :05:43.business clients the most influential people to win in their
:05:43. > :05:46.field. We have been reporting on influence since 2008. We just did
:05:46. > :05:49.not have a consumer product. We started working on it and getting
:05:49. > :05:56.feedback from all the brands and the government departments about
:05:56. > :06:00.two years ago. We released it in November. We think because we
:06:00. > :06:04.studied it to it and listened to all the people who were able to
:06:04. > :06:08.come up with a much better product. Humans are really strange because
:06:08. > :06:16.on the one hand we all want a level playing field, but we want to know
:06:16. > :06:22.that we are also a little bit better. Klout remains a little coy
:06:22. > :06:27.about how it calculates its index. But there a workings on the bottom
:06:27. > :06:33.of the page by cred. It works on Twitter, and baseball, and you can
:06:33. > :06:38.see how your. Stack up. -- and Facebook. You can see how it works
:06:38. > :06:45.and joins the dots. It is not a black box. What makes us different
:06:45. > :06:49.from the competition is the transparency. Even if you are not
:06:49. > :06:55.registered with the sides, you will have a score if he had a public
:06:55. > :07:00.profile. Ironically, to opt out of it, you have to sign into the
:07:00. > :07:04.service to tell you not to rank you. What does it means if we do not
:07:04. > :07:09.have time or simply cannot be bothered to build on our scores?
:07:09. > :07:13.The average consumer is not going to notice this fascination that the
:07:13. > :07:18.advertising and marketing industry has with influence. It is always
:07:18. > :07:23.like to be a few Top Gear people who are going to get targeted.
:07:23. > :07:26.There will be a few people who try to gain the system, to try to get
:07:26. > :07:36.benefits from being influential, but we have already been through
:07:36. > :07:38.
:07:38. > :07:42.that. The trend raises some interesting questions about trust.
:07:42. > :07:45.If influential friends are getting more Kate then you and they go to
:07:45. > :07:55.the same restaurant, just how much faith can you put in there with
:07:55. > :07:59.you? -- in their review? They had put in a time of work by building
:07:59. > :08:05.trust in their network. They are not going to sacrifice it by a
:08:05. > :08:12.couple of days in an Audi. Nevertheless, a bit of healthy
:08:12. > :08:18.suspicion cannot help -- cannot hurt. Most of us can spot a freebie
:08:18. > :08:21.hunting comment a mile off, even if they are from our friends. One of
:08:21. > :08:25.the interesting things about social technology is that it does not
:08:25. > :08:30.change people's behaviour, the nature of friendships and how we
:08:30. > :08:33.relate to each other. If I start being in an untrustworthy way
:08:33. > :08:43.because I have been incentivised, I am going to destroy a friendship
:08:43. > :08:52.and it is not something that I would do in the real world. This is
:08:52. > :08:55.clearly an area where the net is young and therefore flexible. You
:08:55. > :08:59.could find the most important person at the party and go and
:08:59. > :09:09.hassle them with your amazing screenplay idea. If you score is
:09:09. > :09:15.
:09:15. > :09:22.high enough, you might actually get it made.
:09:22. > :09:27.A look at this week's tech news. A major review into the effects of
:09:27. > :09:30.mobiles have concluded that they are not harmful to our help. The UK
:09:30. > :09:35.Health Protection Agency looked at hundreds of studies on the last 15
:09:35. > :09:41.years, and found no conclusive link to cancer risk, brain function or
:09:41. > :09:46.monitoring to understand the long- term effects, and cautioned that
:09:46. > :09:50.children should avoid using them excessively. Facebook is enjoying
:09:50. > :10:00.every closer to its one being used to mark ahead of its summer IPO. --
:10:00. > :10:04.is inching. It has emerged the social networks past $300 million
:10:04. > :10:09.in cash and the rest in shares when it bought photo sharing app
:10:09. > :10:13.Instagram for an estimated $1 billion. Google's long-awaited
:10:13. > :10:18.online storage so this has finally launched, rivalling services such
:10:18. > :10:25.as Dropbox, Apple iCloud and muggers of SkyDrive. Google Drive
:10:25. > :10:31.comes with five keys of free space. -- Microsoft SkyDrive. The new
:10:31. > :10:35.service will replace Google Docs. It will also integrate character
:10:35. > :10:40.recognition technology, making scanned documents searchable. If
:10:40. > :10:43.you fancy a more traditional type of drive, then the Newcastle
:10:43. > :10:48.University in the north of England is hoping to oblige, at least for
:10:48. > :10:52.the elderly. They had fitted an electric car with eye trackers and
:10:52. > :10:57.biomoniters to understand the challenges faced by older drivers.
:10:57. > :11:01.They had a car fitted with night vision systems, intelligent speed
:11:01. > :11:09.adaptations and a bespoke spat nab can help older drivers to stay on
:11:09. > :11:14.the roads. -- sat nav. Movie-makers have long tried to use
:11:14. > :11:23.the internet to flog us the latest blockbusters. Many of these efforts
:11:23. > :11:27.have resulted in little more than Monty MIDI -- multimedia hotchpotch.
:11:27. > :11:37.But some of Hollywood's writers' minds have started to embrace new
:11:37. > :11:39.
:11:39. > :11:42.online methods, crafting new ways to tell new stories.
:11:42. > :11:52.Hollywood movie studios are not known for subtly signing their
:11:52. > :11:55.
:11:55. > :11:59.output. He's chatting -- is shattering trailers are the norm.
:11:59. > :12:04.Most blockbusters come complete with a tidal wave of merchandising,
:12:04. > :12:08.from lunchboxes and novels, two video games, or opportunities to
:12:08. > :12:12.wring more cash from a film, and opportunities to place a particular
:12:12. > :12:16.motion picture front and centre in the minds of the cinema-going
:12:16. > :12:23.public. Of course, the internet has a part to play in putting backsides
:12:24. > :12:28.on cinema seats. The film industry has for years used the internet to
:12:28. > :12:35.help -- to help market movies, by Peking people's interest by
:12:35. > :12:38.launching teaser trailers, by building audience hype by
:12:38. > :12:48.sprinkling information about upcoming blockbusters a cross
:12:48. > :12:48.
:12:48. > :12:51.blocks. -- across blogs. This used to be simply known as promotion,
:12:51. > :12:57.but some considered these activities to be part of a media
:12:57. > :13:02.campaign. He is CEO over a company which creates a media content for
:13:02. > :13:06.the international -- entertainment industry.
:13:06. > :13:11.There is an adoption of so many different media platforms that we
:13:11. > :13:16.had entered into a new age, and aged pervasive communication.
:13:16. > :13:24.Everybody is capable of communicating Outwood. We are
:13:24. > :13:34.absorbing it. It is a technique to tell stories in such a way that
:13:34. > :13:39.The content can take many different forms. Some of movie studios and
:13:39. > :13:45.directors are better at applying it than others. Movies that
:13:45. > :13:48.exemplified an exceptional use of transmedia storytelling include
:13:48. > :13:54.Ridley Scott's Prometheus. The studio and Ridley Scott have joined
:13:54. > :13:58.forces to create content that is being used to the way that
:13:58. > :14:05.marketing used to use movie trailers. There is the example of
:14:05. > :14:10.the TED talk given by Guy Pearce, where he talks about artificial
:14:10. > :14:17.intelligence and the issues that are facing the world in the year
:14:17. > :14:21.2023. We can create cybernetic individuals who in just a few short
:14:21. > :14:26.years will be completely indistinguishable from us. But it
:14:26. > :14:31.is branded as TED and it feels real, like you are learning something new
:14:31. > :14:37.about the universe. That talk will not be in the movie but it informs
:14:37. > :14:41.the movie and it informs us about the movie. There and number of
:14:41. > :14:45.other websites and social media implementations that are being done
:14:45. > :14:49.that helped to build the Prometheus story world. It order to discover
:14:49. > :14:52.these extra video clips and additional information about the
:14:52. > :14:58.film the audience is invited to sign up to a website. They are then
:14:58. > :15:02.fed clues about where to find this extra content, but this expertly
:15:02. > :15:06.executed commercial from the future advertising androids. And it does
:15:06. > :15:12.not have anything to do with mobile phones. I can make your
:15:12. > :15:22.organisation more efficient. I can carry out directives that my human
:15:22. > :15:24.
:15:24. > :15:29.counterparts might find distressing. Or unethical. I can blend in with
:15:29. > :15:33.your work falls effortlessly. what happens when a Premier League
:15:33. > :15:38.directive does not just use the internet to promote their latest
:15:38. > :15:40.picture? What happens when the director uses the power of the
:15:40. > :15:45.internet to take advantage of a different sort of story telling,
:15:45. > :15:51.one that invites the audience to take part in the creative process.
:15:51. > :15:56.He knew he had been out for a long time. The sun was on him. That only
:15:56. > :16:03.happened in the morning. 10:30am was when the shadow of the
:16:03. > :16:08.windowpane... A struggling writer wakes up and finds prose written on
:16:08. > :16:13.his laptop, illustrations of strange creatures, and story ideas
:16:13. > :16:21.with spit into a dictaphone, all of which he has no recollection of
:16:21. > :16:27.ever creating. Was he still a slave to writer's block? Welcome to the
:16:27. > :16:34.random adventures of Random Generator, the brainchild of Edgar
:16:34. > :16:39.Wright and Lucasfilm comic-book artist Tommy ate Lee Edwards. It is
:16:39. > :16:44.told in four parts where the audience can influence the shape of
:16:44. > :16:50.the story. Who had written it? You had left him the messages? Who had
:16:50. > :16:54.drawn that creature? Who were these boys miles from? He is a writer
:16:54. > :17:00.that has writer's block and has eight blackout. He has written
:17:00. > :17:06.stuff he does not remember doing. You leave it and you are open to
:17:06. > :17:12.the people out there to contribute. -- you leave it open. It is like
:17:12. > :17:16.connecting people out there in terms of contributing. Write this
:17:16. > :17:20.with me. Draw something we can use in the next episode. Write
:17:20. > :17:25.something we can use. Leave a message on the site and you can be
:17:25. > :17:30.in the next episode. In fact the second episode of Random Generator
:17:30. > :17:36.Features pros and drawings and voices of people who went on to the
:17:36. > :17:43.site and submitted things. The project has been sponsored by
:17:43. > :17:49.Microsoft's Internet Explorer 9 and effectively acts as a shop window.
:17:49. > :17:53.We wanted to use the experience of Edgar Wright and Tommy Lee Edwards,
:17:53. > :17:59.their experience in film, comics, illustration, and combine that with
:17:59. > :18:03.a Web browser to showcase what can be done using HTML 5. The audience
:18:03. > :18:07.is centre stage in the story. They can interact as much or as little
:18:07. > :18:11.as they like. Looking out of the window was the main skill on his
:18:11. > :18:17.resonate. He knew there was a world out there but he knew he had to
:18:17. > :18:20.come up with a more exciting one in his mind. The great thing is people
:18:20. > :18:27.have submitted in their thousands and I have been reading through all
:18:27. > :18:33.of it. It is funny because my parents are both teachers. It felt
:18:33. > :18:39.like having to mark homework. Very good. I was sitting there with my
:18:39. > :18:44.vegetable pen going, good, good, yes. Four episodes are planned. All
:18:44. > :18:49.will be released online over the next few months. From episode two
:18:49. > :18:59.onwards the fate is in the audience's hands. It's a who could
:18:59. > :19:01.
:19:01. > :19:06.help him now? May be used. Mark is an enormous movie buff. He is one
:19:06. > :19:09.of those people who can remember it quotes from films and books and
:19:09. > :19:14.throws them into conversation, making the rest of us feel a little
:19:14. > :19:21.inadequate. That was until Kate Russell found a way for us all to
:19:21. > :19:27.compete with him. It's a bit like me you have a memory like a sieve
:19:27. > :19:30.you have probably made good use of Web tools and the highlight feature
:19:30. > :19:36.if you have a Kindle. But what is the use of storing
:19:36. > :19:40.those quotes if you can never remember them? Enter Findings.com,
:19:40. > :19:50.a new social tool for discussing and sharing noteworthy passages
:19:50. > :19:52.
:19:52. > :19:55.Kindle users can import their highlights directly into their
:19:55. > :20:01.profile. It is to be easy to get started with sharing and discussing.
:20:01. > :20:05.The privity settings mean going public is opt in, which makes a
:20:05. > :20:08.refreshing change. -- privacy. Connect with your social thieves
:20:08. > :20:14.for added sharing love and there is a bookmark for highlighting
:20:14. > :20:21.passages straight off the wet. Yes, another thing to clutter your
:20:21. > :20:27.bookmarks bar. But hopefully you can delete some of the others now.
:20:27. > :20:32.If you want to improve your memory or learn anything new, flash cards
:20:32. > :20:41.are a great education should -- educational tool. Eat your heart
:20:41. > :20:46.out, Spencer. Even I get a bigger slice of cake venue. Website mac
:20:46. > :20:52.lets you have image and text prompts to help the learning
:20:52. > :20:55.process. -- Quizlet.com. There are over 7 million available covering
:20:55. > :20:59.more than 200 million terms and definitions. You are bound to find
:20:59. > :21:08.something that suits your needs. Even if you cannot be bothered to
:21:08. > :21:11.make it yourself. There are several options for playing the sets.,
:21:11. > :21:16.learned and test are self- explanatory, and the audio function
:21:16. > :21:20.could be useful for languages. Scatter and space race make a
:21:20. > :21:30.valiant attempt at gamifying the learning process. They definitely
:21:30. > :21:34.
:21:34. > :21:39.do the trick. News junkies who owned a Windows
:21:39. > :21:43.phone seven are going to like this app, Live Tile News, which lets you
:21:43. > :21:48.keen tiles by category to your homes grave. They flit elegantly in
:21:48. > :21:58.the way we have come to expect from this system, displaying micro
:21:58. > :22:02.
:22:02. > :22:05.headlines of the latest stories. were sold in the last quarter of
:22:06. > :22:10.last year, but that is still less than 2% of the market share. It is
:22:10. > :22:14.a big leap for the company and Nokia's influence is hard to deny,
:22:14. > :22:19.but I think we are beginning to see a more complete range of essential
:22:19. > :22:23.applications for the platform. This is one of those. Once you have
:22:23. > :22:27.teamed your tiles, they sit naturally inside the phone's
:22:27. > :22:31.ecosystem, delivering a straightforward information. It is
:22:31. > :22:39.free but when you launch the application you are encouraged to
:22:39. > :22:48.show your appreciation with a charity donation to app aid.