:00:04. > :00:14.received an honour for the Queen's birthday Honours.
:00:14. > :00:27.
:00:27. > :00:37.Time for Click. ('BAYWATCH' THEME PLAYS). Hang on!
:00:37. > :00:47.
:00:48. > :00:53.Cry of coming! Wait for me! -- I am Of this week, we are in southern
:00:53. > :00:58.California to meet the robot that is saving lives in the Pacific. Yes,
:00:58. > :01:06.I will be wearing a wet suit. Viewer's discretion is advised. Is
:01:06. > :01:12.this the future of television? We will visit a hotel studio creating
:01:12. > :01:18.professional programmers straight for the internet. And Apple's
:01:18. > :01:28.developer conference in San Francisco. And an Apple to get that
:01:28. > :01:34.
:01:34. > :01:39.each party started in Webscape. -- app. Welcome to Los Angeles. Waters
:01:39. > :01:44.have been choppy of late. These days, who do not have to be a large
:01:44. > :01:49.studio to produce good looking content. You do not have to be very
:01:49. > :01:54.wealthy to get that content into people's living rooms. When YouTube
:01:54. > :02:04.announced it would start creating its own content, that sent a cull
:02:04. > :02:13.
:02:13. > :02:20.will message to the established media industry. -- powerful message.
:02:20. > :02:25.How to relieve that YouTube is less than eight years old, such is its
:02:25. > :02:30.impact. -- hard to believe. But YouTube is changing, looking for a
:02:30. > :02:38.business model that actually pays them back for years of subsidising
:02:38. > :02:43.our videos featuring crazy animals and hilarious high-jinks. For many
:02:43. > :02:50.years, we have associated the YouTube content with Mickey Mouse
:02:50. > :02:53.amateurs using their home a video cameras for smartphones. Now the
:02:53. > :02:58.network is going up and it is spending his hard-earned money on
:02:58. > :03:04.contend that might be called professional television.
:03:04. > :03:09.We are trying to evolve the platform to the concept of channels.
:03:09. > :03:19.We feel that can health users find the content that they are living
:03:19. > :03:23.for. -- assist users. They will focus around specific interest
:03:23. > :03:28.areas. These are regional channels are not unlike what you might see
:03:28. > :03:33.on traditional television featuring sport, celebrities and the new
:03:33. > :03:39.programming. This is a $100 million gamble because YouTube has just
:03:39. > :03:44.started it all with advances to creators, some getting as much as
:03:44. > :03:53.$5 million per channel. You shoot it chooses its partners carefully,
:03:53. > :03:59.those with the talent and ingenuity to create decent content. -- new
:03:59. > :04:09.issue. Here is a network with a name that is a metaphor for what is
:04:09. > :04:23.
:04:23. > :04:28.happening here. An analogy... Welcome to young Hollywood. Young
:04:28. > :04:38.Hollywood is reinventing that all Hollywood business model,
:04:38. > :04:38.
:04:38. > :04:44.delivering stars to viewers. name is Lady Gaga. What was once a
:04:44. > :04:54.bedroom is now an impressive on demand operation in Hollywood's
:04:54. > :04:57.
:04:57. > :05:02.hottest celebrity hang out. Here, editors worked non-stop. He in the
:05:02. > :05:12.bathroom is an overworked computer focused more on flyers -- files
:05:12. > :05:12.
:05:12. > :05:17.than a flushing. This is celebrity culture on demand and, crucially,
:05:17. > :05:24.on the internet. It partnership with the iconic video VAT fall has
:05:24. > :05:28.helped to this network generate decent advertising revenue. Now,
:05:28. > :05:34.their original Channel partnership is closer than ever and so is the
:05:34. > :05:42.potential to shake up the establishment. YouTube is turning
:05:42. > :05:48.the Hollywood system on his ear. We have an awesome distribution
:05:48. > :05:53.platform. Whole new audiences that a couple of months there were not
:05:54. > :05:58.there. The audience may be there but catalysing it has proven to be
:05:58. > :06:03.elusive. You shoot's greatest strength is also its greatest
:06:03. > :06:11.weakness. It has attracted a massive audience on the back of a
:06:11. > :06:15.quirky vile videos. Crazy cats, biting babies and the like. Until
:06:15. > :06:20.now, Browns and advertisers have not seen much value in that content
:06:20. > :06:25.and they are not willing to pay top dollar, especially when those
:06:25. > :06:29.videos are only lived on the internet. But with internet
:06:29. > :06:33.connecting televisions sitting in our living rooms, YouTube has an
:06:33. > :06:37.opportunity to muscle in on traditional Hollywood-style
:06:37. > :06:44.programming, the premium long form contend that is why more attractive
:06:44. > :06:50.to advertisers and viewers, who are what all ready for that kind of
:06:50. > :06:53.content that the right size to videos we are used to see him
:06:53. > :06:58.online. Traditionally, television advertisers are spending hundreds
:06:58. > :07:04.of millions of dollars on television advertising. On YouTube
:07:05. > :07:10.it, there is a very low rates for their cost per 1,000 impressions.
:07:10. > :07:14.That is the standard unit they like to sell their advertising with. You
:07:14. > :07:20.shoot it believes that if they can create this exciting and compelling
:07:20. > :07:26.content, they will be able to take some of that advertising money and
:07:26. > :07:32.raise the CPM on the site, generating money for everyone. --
:07:32. > :07:42.YouTube believes. That can be good news for independent creators. This
:07:42. > :07:43.
:07:44. > :07:48.existing you sue Channel has created millions of pages. On their
:07:48. > :07:54.new weather Channel, users can interact with characters using
:07:54. > :08:00.social media. What we are dealing with his initiative could be the
:08:00. > :08:06.beginning of starting to understand what is going on with a new
:08:06. > :08:09.audience in a whole new way. That level of engagement means more
:08:09. > :08:18.interactivity. And for creators, access to advertisers they might
:08:18. > :08:28.never have had otherwise. Advertisers are excited about
:08:28. > :08:32.
:08:32. > :08:36.increased if you wish of and an engaged future. -- viewership.
:08:36. > :08:41.is providing an outlet for people who dream of becoming the new
:08:42. > :08:47.celebrities on the block. It is, however, a new territory. Can you
:08:47. > :08:55.to go toe-to-toe with Hollywood's old guard? Right now, it is a
:08:55. > :09:05.gamble they are willing to make. Can you see that kind of contest in
:09:05. > :09:11.
:09:11. > :09:15.your living room? Let us know. Time for Ted Hughes. -- tech news.
:09:15. > :09:20.An investigation has been launched to see if cool gallon highly
:09:20. > :09:30.personal data while carriers -- cameras on his car took photos for
:09:30. > :09:31.
:09:31. > :09:35.its Street View service. New evidence suggests that one of his
:09:35. > :09:39.engineers deliberately wrote software to obtain a wide range of
:09:39. > :09:45.personal data. Google says any additional data collected was never
:09:45. > :09:50.used and denies a cover off. More privacy concerns over new energy
:09:50. > :09:54.smart meters for your home. The new data protection supervisor says
:09:54. > :09:58.that while they could help reduce fuel bills, they also enable the
:09:58. > :10:04.collection of personal data that could potentially track what
:10:04. > :10:10.members of a household do at home, if they are on holiday, at work or
:10:10. > :10:15.using a specific medical device. Websites operating in the UK will
:10:15. > :10:20.soon be forced to identify trolls. Those targeted by a defamatory
:10:20. > :10:23.messages will have the right to know who is behind them without
:10:23. > :10:29.resorting to costly legal action. Where sites will be protected from
:10:29. > :10:35.being sued. Privacy activists are worried that websites might reveal
:10:35. > :10:40.private user details with little or no evidence of wrongdoing. What
:10:40. > :10:45.about getting cash out of the wall not with a card but using your
:10:45. > :10:50.phone? A new kind of digital wallet has been revealed -- unveiled by
:10:50. > :10:59.RBS and NatWest. Users can make withdrawals using a unique six
:10:59. > :11:02.digit code that pops up on their handsets.
:11:02. > :11:09.California is home to some of the world's largest technology
:11:09. > :11:13.companies. That is what Silicon Valley is all that out. 41 company,
:11:13. > :11:19.the largest of them all, it has been another successful year
:11:19. > :11:25.despite the loss of his CEO Since the death of Steve Jobs, Apple has
:11:25. > :11:34.maintained its cause, value and reputation. This week, it has given
:11:34. > :11:39.us a sneak peek of what is coming. The broad brush strokes of what was
:11:39. > :11:48.then asked this week had a largely been predicted. Things like
:11:48. > :11:54.refreshing the hardware line up. Design-led, thin computers with
:11:54. > :12:02.incredible processing power inside as well as a red in a display that
:12:02. > :12:10.has only until now been available on the iPhone and I had -- flotilla.
:12:10. > :12:16.-- retina. Mountain lion is the new operating system. There are some
:12:16. > :12:22.new features including one that automatically of days all the
:12:22. > :12:32.software on your computer as it goes into standby mode. I had it
:12:32. > :12:33.
:12:33. > :12:38.and I phone users have a new operating system to look for in two
:12:38. > :12:48.autumn. Apple will reduce his own mappings servers in competition
:12:48. > :12:48.
:12:48. > :12:58.with that of Google. There will also be an update to series. --
:12:58. > :13:04.
:13:04. > :13:08.Richard Taylor, at Apple's WWDC in San Francisco.
:13:08. > :13:13.Now, Silicon Valley may well be a few hundred miles in that direction,
:13:13. > :13:23.but there is at least a little bit of innovation going on here in LA.
:13:23. > :13:23.
:13:23. > :13:28.And, quite a bit of silicon too! For example, the city of Santa
:13:28. > :13:33.Monica and the environmental Group Heal the Bay, have got together to
:13:33. > :13:38.bring QR codes to the beach, albeit on trash cans. It is designed to
:13:38. > :13:45.keep the beach cleaner. If you scan the QR code with the smart phone,
:13:45. > :13:48.you get taken to the Santa monota beach conditions, which contains
:13:48. > :13:51.water quality information, and nice photos of the beach. The idea is to
:13:51. > :13:55.kind of build a sense of community around this place, make people
:13:55. > :13:59.proud of the beach, and, I guess, to encourage them to drop a piece
:13:59. > :14:05.of litter in the bin when they scan the QR code. We are off to another
:14:05. > :14:08.beach in a second. I know, tough life! But before that, I thought I
:14:08. > :14:12.would show you how we have parked. Now, we are using one of these -
:14:12. > :14:18.this is a Smart Parking Metre. Now, it is starting to be rolled out
:14:19. > :14:23.here in Santa monoka, and in other cities around the US. You can use a
:14:23. > :14:27.coin or download the app to your Smartphone and scan the QR code,
:14:27. > :14:31.uniquely identifying this metre and allowing you to pay for parking
:14:31. > :14:35.using the credit card linked to the app. The app will do things like
:14:35. > :14:38.remind you where you have parked. And it will send you a text message
:14:38. > :14:41.when you your parking is about to expire and give you the option to
:14:41. > :14:45.pay more and extend your parking. Now the other interesting thing
:14:45. > :14:50.about this metre is that it talks wirelessly to a sensor underneath
:14:50. > :14:53.the parking space. It looks like this, if you were to dig it up.
:14:53. > :14:58.This will sense when you leave the parking space, at which point it
:14:58. > :15:02.will zero the metre, which means that no-one else can nip in and use
:15:02. > :15:07.any remaining time left on the metre. It is perhaps not so good
:15:07. > :15:11.for the motorist. The city's parking department tell
:15:11. > :15:16.me that in the future, it may use the sensors to charge motorists
:15:16. > :15:21.only for the exact time that they are parked. For the moment, though,
:15:21. > :15:31.I had to kiss goodbye to my remaining 40 cent as I headed to
:15:31. > :15:36.
:15:36. > :15:41.Welcome ba to Zuma Beach in Malibu. It is a beautiful location, full of
:15:41. > :15:47.people, all keen to enjoy the sun, sand and surf.
:15:47. > :15:52.The sea certainly looks tempting, but in certain conditions, it can
:15:52. > :15:57.turn pretty ugly. Every summer, more than 100 swimmers in the US
:15:57. > :16:01.drown after getting trapped in so- called rip currents. Nasty,
:16:01. > :16:11.swirling currents of water that suck you out beyond the break,
:16:11. > :16:11.
:16:11. > :16:16.which you cannot get out of. The LA County Law Lords are all
:16:16. > :16:19.powerful swimmers and expert lifesavers. Even though they save
:16:19. > :16:24.around 7,000 people every year, they are looking for ways to
:16:24. > :16:28.improve on the figure. Because in a rescue every second counts, they
:16:28. > :16:36.are now testing something that can get to someone in trouble even
:16:36. > :16:41.faster. This is Emily - the emergency
:16:41. > :16:48.integrated life-saving Alan yard. It will be tearing up the water at
:16:48. > :16:52.30mph, dipping out to swimmers in trouble.
:16:52. > :17:02.The lifeguards asked me if I wanted to see Emily in action. I said yes!
:17:02. > :17:07.
:17:07. > :17:15.They said, "How close?" I said Whoa! That's cold! (LAUGHTER)
:17:15. > :17:18.The lifeguards have said that the water is about 16 Celsius today.
:17:18. > :17:22.Even at that temperature, apparently, it can do bad things to
:17:22. > :17:27.your muscles, suck the air out of your body, shock you and that just
:17:27. > :17:31.gives you more of a problem when you are trying to fight a really
:17:31. > :17:39.strong current. As our camera boat retreated, all I had to do now was
:17:39. > :17:42.wait for Emily. It is essentially a radio-
:17:42. > :17:47.controlled flotation device, deployed by a ridiculously handsome
:17:47. > :17:50.lifeguard who is so trim it looks like he has been photo-shopped and
:17:50. > :17:54.driven by an operator on the shore. It is deployed in a number of
:17:54. > :17:57.different situations and locations. Some models are fitted with a
:17:57. > :18:02.camera and speakers to allow the onshore lifeguard to see and talk
:18:02. > :18:08.to the person in the water. It can also be fitted with sonar sensor,
:18:08. > :18:11.to help detect underwater movements. And even in today's seemingly calm
:18:11. > :18:15.conditions, the currents were strong.
:18:15. > :18:19.I'm so glad I have this wet suit on. Even through this, I can feel how
:18:19. > :18:23.cold the water. Is you do note want to be out here and in trouble --
:18:23. > :18:27.not want to be out here and trouble. Apparently if you are caught in a
:18:27. > :18:30.rip current, the advice is not to swim directly back towards the
:18:30. > :18:35.shore, because you are fighting fast-moving water in the opposite
:18:35. > :18:38.direction. What you have to do is swim parallel to the shore until
:18:38. > :18:44.you are out of the rip current, then getting yourself back to the
:18:44. > :18:50.beach. Within 20 seconds, Emily was with
:18:50. > :18:53.As long as the swimmer is still conscious, can it be a real life-
:18:53. > :19:03.saver. It will either tow the person back to show, or more
:19:03. > :19:30.
:19:30. > :19:35.commonly, simply give them a break Oh! That was exhausting!
:19:35. > :19:40.I only did it once - these guys do that several times every day. It
:19:40. > :19:45.really gives you an appreciation of what they do. Anyway, now I've been
:19:45. > :19:49.saved, I think it is high time the Click team chilled out on the beach
:19:49. > :19:55.and listened to a spot of music. Kate Russell has the perfect thing
:19:55. > :19:59.for that in Webscape. I've covered music apps for lots of
:19:59. > :20:04.different platforms. Now it is the term of the Windows Phone 7 brigade
:20:04. > :20:09.with a couple of smart ideas for enjoying music on the go. Nokia
:20:09. > :20:15.Music is preloaded on Nokia's hand set, available to the market place
:20:15. > :20:21.as well. It serves well as a simple music manager. The added bonus of
:20:21. > :20:29.location dig finder and mixed radio - a free collection of ready-made
:20:29. > :20:34.offline as well. That is your basic beat sorted out.
:20:34. > :20:37.Just add speakers, size depending on volume! And if you are a social
:20:37. > :20:42.music-lover, then you are going to like this next app, which is called
:20:42. > :20:49.Pepper. Now, this is a free app, and it was first developed for the
:20:49. > :20:53.Windows Phone 7 platform, and it really shows in the design.
:20:53. > :20:56.The app lets users build their own social networks around live music
:20:56. > :21:00.events, a great way to connect if you are planning a big trip to a
:21:00. > :21:04.festival, or a night out clubbing. You can follow artists you like
:21:04. > :21:08.them, and pin them and your favourite venues to your home
:21:08. > :21:11.screen, so you will never miss another good gig. Share your
:21:11. > :21:16.details with your network, so they can book a ticket too. It was made
:21:16. > :21:23.for the Windows Phone 7 platform, literally and figuratively, and
:21:23. > :21:26.released on iPhone last month, with an android version due in July.
:21:26. > :21:31.Remember the funky video Facebook release when they were promoting
:21:31. > :21:40.the new timelines feature? Well, now, you can make one out of your
:21:40. > :21:45.own time line with time line movie maker.com.
:21:45. > :21:48.This app takes a seriously long time to scour through your Facebook
:21:48. > :21:51.profile. More than three minutes for me, the first time, and
:21:51. > :21:57.probably longer if you have a busy timeline. So don't sit there
:21:57. > :22:01.watching it chug away, go and grab some fresh air and hit the replay
:22:01. > :22:06.button when you get back. Once the first video is compiled, you can
:22:06. > :22:11.tweak the highlights and change the soundtrack.
:22:11. > :22:21.Luckily, the the app takes a lot less time loading up your movie
:22:21. > :22:22.
:22:22. > :22:28.when they click through to watch it. What is pye? No, no, no not that
:22:28. > :22:37.kind of pie! The mathematical pye?! It is an
:22:37. > :22:40.amazing number that is complained in a quite inspiring way at No. 5
:22:40. > :22:46..com. It has interesting short films explaining in their own words
:22:46. > :22:50.numbers and stuff! My favourite is the one about the Googleplex.
:22:50. > :22:54.It is right down to zero, and we carry on doing that on every
:22:54. > :22:57.particle in the universe, and we still not be able to write down a
:22:57. > :23:02.Google plex. It is the simplicity with which the subjects are tackled
:23:02. > :23:06.that makes the video so effective, all nicely illustrate and explained
:23:06. > :23:10.by incredibly enthusiastic experts. It is like having your favourite,
:23:10. > :23:13.quite mad but very brainy uncle or friend sitting open it is you on
:23:14. > :23:19.the computer. It is amazing how easy learning
:23:19. > :23:29.becomes when finding stuff out is so much fun. In fact, one could
:23:29. > :23:31.
:23:31. > :23:40.even call it easy as pi?! Twitter launched a new events
:23:40. > :23:49.feature last weekend, hash tag pages, partnering with Nascar to
:23:49. > :23:55.bring Tweets and drivers, fans and the media together in one place at
:23:55. > :23:58.Twitter.com. Leia has launched a free app called Stick 2. It is a
:23:58. > :24:04.social flofrpl platform - yes, yet another - that lets you stick
:24:04. > :24:08.things like drawings, photo, text and stickers to stuff in the real
:24:08. > :24:16.world, leaving invisible markers behind for other to scan and
:24:16. > :24:20.discover. Kate Russell and Webscape. That is
:24:20. > :24:24.it from Click in Los Angeles. I hope you have enjoyed our jaunt