:00:04. > :00:13.clubs voted to relegate them to the lowest here. Now, it is time for
:00:13. > :00:21.Click. Now let's see, how about the toilet roll hat?
:00:21. > :00:31.Or, the motors -- motorised ice- cream kind? Or, the telephone
:00:31. > :00:39.
:00:39. > :00:44.dumbbell, gives you exercise in the office, genius. This week, Click
:00:44. > :00:51.looks at some of the ideas that might actually make it as we visit
:00:51. > :00:55.London's ever-expanding start-up cluster, Tech City. We retreat to
:00:55. > :00:58.the English countryside enjoying the aristocracy in the hunt for the
:00:59. > :01:02.next big thing. The latest techniques, and if your computer is
:01:02. > :01:12.struggling under all of its software, we have a great way on
:01:12. > :01:12.
:01:12. > :01:16.how to wipe the slate clean. Welcome to Click. This week, we are
:01:16. > :01:20.wrinkly's home town, central London, the largest city in Europe and the
:01:21. > :01:24.most cosmopolitan as well. Over 300 languages are spoken year and maybe
:01:24. > :01:30.that is why every year, thousands flocked to London in search of
:01:30. > :01:35.wealth and power. But quite a few of them end up over there, London's
:01:35. > :01:39.quite famous painting Harb, the one that everyone really loves at the
:01:39. > :01:44.moment. They now, a new type of business is starting to steal the
:01:44. > :01:47.limelight and he is all happening here, less than a mile north of the
:01:47. > :01:54.financial district and yet the centre of it all is this -
:01:54. > :01:58.roundabouts. Yes, it is a roundabout and not a pretty one
:01:58. > :02:04.either. This part of town, officially dubbed Tech City is
:02:04. > :02:07.where Britain's young technology brains come to turn their ideas
:02:07. > :02:12.into million-dollar businesses. In the shadows of the city's high-
:02:12. > :02:18.flyers, this less glamourous part of town has become a hotbed for
:02:18. > :02:27.tech talent. So much so that locals began to refer to the area as the
:02:27. > :02:33.silicon roundabout. But as it began attracting real money, it also were
:02:33. > :02:37.track did real attention. -- attracted. The Tech City is the
:02:37. > :02:42.same, a great part of tech businesses and we can create
:02:42. > :02:46.something really grates in east London. But, no matter where you
:02:46. > :02:50.are based, being a successful take start-up can be a bit of a puzzle.
:02:50. > :02:55.And you need to fit several pieces together to make it all work. A
:02:55. > :03:02.good idea would be to start with a good idea. And the founders of
:03:02. > :03:09.Tictrac think that they have had one. Their website is designed to
:03:09. > :03:12.pull together the enormous amount of data that we create every day as
:03:12. > :03:17.we him now, tweet, post and even Jock and presented back to us in an
:03:17. > :03:21.easy to digest, like a personal Statistics report. This
:03:21. > :03:25.proliferation of personal data, has enabled a world where we can pull
:03:25. > :03:27.that information in a way that is important to us and start
:03:27. > :03:32.understanding ourselves and our has other things about ourselves that
:03:32. > :03:38.we never knew. Examples like crossing your runs with the weather
:03:38. > :03:43.and seeing that you run better on days when it is 18 degrees. And
:03:43. > :03:47.maybe you had that affected by your diet. Once you have had your you
:03:47. > :03:51.read the moment, you will need to minor ties it. Potential investors
:03:51. > :03:56.want to see that you have a business plan. Tictrac is trying to
:03:56. > :04:02.sell a Norman at -- Anonymous, comprehensive statistical data at
:04:02. > :04:07.two companies said they can they advertise their products. But until
:04:07. > :04:11.it hits the big time, Tictrac is combine to the corner of a share of
:04:11. > :04:16.the space. There is one location in London where fledgling
:04:16. > :04:21.entrepreneurs can potentially put together two more pieces of the
:04:21. > :04:26.puzzle, at Google Campus. The only condition for entry is a keen
:04:26. > :04:32.interest in technology. Strange as it may sound, Google itself was the
:04:32. > :04:35.start of just 14 years ago, working out of a garage in California. This
:04:35. > :04:39.campus is apparently its way of giving something back to the
:04:39. > :04:44.community that it once belonged to. This place is all about bringing
:04:44. > :04:48.the right mix of people together under one roof, somewhere that the
:04:48. > :04:52.next generation of the Incas and to increase can intervene to network,
:04:53. > :04:57.innovate and more importantly, find a way to get noticed and funded.
:04:57. > :05:00.Eze Vidra is the man in charge here and he is the only Google person on
:05:00. > :05:04.the campus. The campus has been around for two-and-a-half months
:05:04. > :05:08.and it is the first time that Google has done anything like this
:05:08. > :05:15.anywhere in the world. It is a building filled with start-ups and
:05:15. > :05:19.it is a non-profit activities. Their great benefits, 25% of the
:05:19. > :05:23.London Office volunteer to help a Google Campus. We have developer
:05:23. > :05:29.relations people supporting entrepreneurs and their arch using
:05:29. > :05:32.Google technology is whether giving them the tools and support. It is
:05:32. > :05:36.the right or reality that these start-ups will use Google's
:05:36. > :05:40.technology to build their businesses rather than anyone
:05:40. > :05:45.else's. I would not say that is an intention, it is a side effect. If
:05:45. > :05:50.you like choosing to use Google, by Virgil are the fact that you will
:05:50. > :05:55.be based in campers, you can speak with the people that are developing
:05:55. > :06:00.crime and android. Growing the system will benefit Google and
:06:00. > :06:06.other internet companies. We need to build successful internet
:06:06. > :06:12.businesses and that will benefit Google in the long run. Some stars
:06:12. > :06:18.are seen the campers opt for more than just free access to the cafe,
:06:18. > :06:23.super-fast wi-fi and a host of them. Here is an idea, you are
:06:23. > :06:28.driving somewhere and it is just you, see you have three spare seats
:06:28. > :06:32.in the car, so why not rent them out? Found a Drummond Gilbert is
:06:32. > :06:37.paying for one of the 90 per minute spaces available here which is
:06:37. > :06:40.something that he finds invaluable. -- permanent. One of the things
:06:40. > :06:44.that is really useful is that when you are working in isolation, you
:06:44. > :06:47.can come up with ideas that you think are really good but the most
:06:47. > :06:51.important thing is to have feedback from other people, are you taking
:06:51. > :06:55.this in the right direction? There is a whole start up mentality,
:06:55. > :07:00.changing ideas, learning from your mistakes, learning from the
:07:00. > :07:03.feedback of customers. It is just trying to get into the start a
:07:03. > :07:08.mentality, and to speak to other people in start-ups and to have
:07:08. > :07:12.done it before, that is really valuable. Users log on to the site
:07:12. > :07:17.using their Facebook ID, so fellow passengers can get to know each
:07:17. > :07:27.other before a trip, which should ensure that you do not hitch a ride
:07:27. > :07:31.
:07:31. > :07:36.with anybody with unsavoury habits. How low. Agreeing on a road trip
:07:36. > :07:41.play list may be more tricky. not sure that I can pay you for
:07:41. > :07:46.this. Oh, the 70s, remember them? What do you mean no, how old are
:07:46. > :07:50.you? Another piece of the start a puzzle is technology itself. If
:07:50. > :07:54.current technology is not yet up to the job, your right you will just
:07:54. > :08:02.have to wait and that is something that the founders of MakieLab know
:08:02. > :08:07.all too well. Users come to their side to create their own bespoke
:08:07. > :08:11.dolls which then get produced by a 3 D Printer. Each body part is
:08:11. > :08:16.printed separately and then put together later. Even the tiny
:08:16. > :08:21.outfits are hand-made in one corner of the office but 3 D printing is
:08:21. > :08:29.still very expensive and the message in what it can produce.
:08:29. > :08:34.the moment, with nylon powder, it is porcelain white, so it literally
:08:34. > :08:39.a AMY develops in white, so we need to work with the manufacturers. You
:08:39. > :08:45.cannot just go and buy coloured plastic powder, which is weird. It
:08:45. > :08:48.is in traditional A B S plastic, for instance, which is the plastic
:08:48. > :08:53.used in led her -- Lego, you can have in colour you like. That needs
:08:53. > :08:57.to change and the prices need to come down. MakieLab now has funding
:08:58. > :09:04.but for many start-ups, the last piece of the puzzle may be the
:09:04. > :09:08.hardest to find. Investors want big returns for their cash so your BYD
:09:08. > :09:13.will need to be popular enough to attract lots of users or any show
:09:13. > :09:17.enough to attract large fees from just a sea view. But once a
:09:17. > :09:22.business grows up, London's Tech City faces yet another challenge.
:09:22. > :09:27.Unlike Silicon Valley, this is a densely popular area of their --
:09:27. > :09:31.widow room for expansion of any kind. The government has suggested
:09:31. > :09:35.that everyone migrates to the Olympic Park, if, and it is a bee
:09:35. > :09:40.is, it's the Tech City start-ups don't mind leaving central London,
:09:40. > :09:45.and after all, wasn't that the point of being there in the first
:09:45. > :09:52.place? Do you think that London really can compete with Silicon
:09:52. > :10:00.Valley? Why not let us know. You can even send us a letter if you
:10:00. > :10:07.really want to. Although quite frankly, I have absolutely no idea
:10:07. > :10:10.where the post comes in. This week's tech news. Microsoft putts
:10:10. > :10:14.boss Steve Ballmer says that Windows aid will be available to
:10:14. > :10:17.consumers at the end of October. During its partner conference, he
:10:17. > :10:21.said that Microsoft would fight Apple on all fronts they refused to
:10:21. > :10:25.be drawn on where they his company would make its own smart phone.
:10:26. > :10:31.Here is a fight that Apple has already last -- Samsung's Galaxy
:10:31. > :10:39.Tab can be sold in Britain. A UK High Court judge rejected Apple's
:10:39. > :10:43.claim that the Galaxy two closely resembled the iPad, and he said it
:10:43. > :10:48.does not have the simple and understated design. Myer are
:10:48. > :10:54.gaining is making the leap from small screen and sets to big-screen
:10:54. > :10:58.TV is. A $99 huggable games console raise $2 million in investment in
:10:58. > :11:03.just two days with the help of a crowd funding side which this week
:11:03. > :11:08.announced that it is launching in the UK later this year. The set-top
:11:08. > :11:15.box will sport a quad Cork graphics processor and run a version of the
:11:15. > :11:22.Android smart phone operating systems. Clubs which help hearing-
:11:22. > :11:26.impaired people communicate, have won Microsoft's Imagine Cup, they
:11:26. > :11:32.talked Wace might find out which translates data into automated
:11:32. > :11:36.speech. They are the invention of three Ukrainian students, which saw
:11:36. > :11:41.of three off -- salt 350 competitors to take gold at the
:11:41. > :11:45.annual event. Now, we have already seen a few rabbits looking to
:11:45. > :11:50.establish a foothold on the ladder of entrepreneurial success. But
:11:50. > :12:00.there are not know it -- many others that are a few rungs up.
:12:00. > :12:09.They just need to get on the ladder. There are some unconventional
:12:09. > :12:13.avenues to pursue. Forget cramped office space and a big city, they
:12:13. > :12:18.are the real deals, this is the real deal, the so-called founders
:12:18. > :12:21.Forum. The setting, a quintessentially English retreat
:12:21. > :12:25.and on a quintessentially English summer's day, it is indoors that we
:12:25. > :12:30.find the main event, a kind of networking Super summit. In the
:12:30. > :12:37.inner sanctum, the first-class lounge, the established a lead of
:12:37. > :12:41.the business and Digital Media World, start the day on digital
:12:41. > :12:47.progress, where is bubbling and where to invest next? They want to
:12:47. > :12:54.look down the corridor, for the first time on the -- in history,
:12:54. > :12:57.the place where they share the stories and battle scars of start-
:12:57. > :13:02.up life. They're Kia precisely because they have already shown
:13:02. > :13:12.their mettle. Start-ups they may be, upstarts they are most definitely
:13:12. > :13:14.
:13:14. > :13:24.She need an outgoing down there and someone who was doing something
:13:24. > :13:26.interesting. And companies you're the right stage. Usually one to a
:13:26. > :13:34.heading towards that similar problem of growth and how to cope
:13:34. > :13:39.with it. Mid-morning, a chance for investors and invest used to mix.
:13:39. > :13:46.It is a potent cocktail of skill and experience, raw ambition and
:13:46. > :13:53.drive. This is that working on an exclusive scale. From tech royalty
:13:53. > :13:59.through to bona fide loyalty. -- loyalty to. And many recognisable
:13:59. > :14:05.names in between. I wanted the sort of event where I would personally
:14:06. > :14:14.be intimidated. With the cover of People is fantastic. That was one
:14:14. > :14:19.of the aspirations. -- where the car lot of people. This kind of
:14:19. > :14:27.event Wells down to two things. Relationship building and big ideas.
:14:27. > :14:31.A place for the entrepreneurial aristocracy to shed the public mask
:14:31. > :14:35.and commune on a more personal setting. And with the young bucks
:14:35. > :14:40.hope to get fast-track into the major league. One way of doing that
:14:40. > :14:46.is by showcasing their inventions. On display, everything from
:14:46. > :14:56.portable printers to tablet controlled balls. More useful
:14:56. > :14:57.
:14:57. > :15:02.mobile services include something that brings was guided services.
:15:02. > :15:07.For its creator, simply being here is toppled. It is a great way to
:15:07. > :15:16.tell people what we do and for other businesses to learn about us.
:15:16. > :15:23.Even here, there is the opportunity to be first among equals. This
:15:23. > :15:30.person created a service for automated complaints. This is an
:15:30. > :15:40.immense opportunity. I could not dream of coming here. Thanks to the
:15:40. > :15:44.founders Forum, I got the opportunity. I'm very pleased.
:15:44. > :15:51.about the founders? What is in it for them? Of this man created a
:15:51. > :15:57.company you may have heard of. Surely, he would be advocating the
:15:57. > :16:06.use of Wickham's? Apparently not. There are many people I am only
:16:06. > :16:12.meet once a year. If there is a business deal and need to do with
:16:12. > :16:18.that person, it is much easier to e-mail them will call them, but you
:16:18. > :16:28.also make new contacts. You can make sure you establish a contact
:16:28. > :16:28.
:16:28. > :16:33.with a person, perhaps an entrepreneur or away -- an investor.
:16:33. > :16:39.But there is also serendipity to meet a random person at the lunch
:16:39. > :16:43.table. It could lead to an investment. Some success stories
:16:43. > :16:50.here were beneficiaries of people who invested in them. Like this man
:16:50. > :16:59.who started a media sharing side. It is always good to sit back,
:16:59. > :17:03.relax and reflect. Sometimes you spend too much time in the Optus
:17:03. > :17:08.and you may not be necessarily heading in the right direction. But
:17:08. > :17:13.coming to events like this, they can help you realign your thinking.
:17:13. > :17:23.For the start-ups, that is good enough. Plenty of inspiration and a
:17:23. > :17:23.
:17:23. > :17:29.goodie bag to bank the memories of a day will spend.
:17:29. > :17:35.And -- well spent. We will be examining the start-up seen from
:17:35. > :17:43.many different angles. If you are a tinkerer when it comes
:17:43. > :17:50.to your computer, you may often be like flattening your hard drive and
:17:50. > :17:54.starting again. Reformat in the hall -- whole thing and spending
:17:54. > :18:03.ages reinstalling everything. If you're faced with that in the next
:18:03. > :18:08.few weeks, spend a few minutes' listening to Kate Russell.
:18:08. > :18:18.No-one looks forward to a clean and re-install. But there are ways you
:18:18. > :18:21.can make it less painful. I'm not talking about a pillow on the desk.
:18:21. > :18:31.When it comes to reinstalling all those bits of software no computer
:18:31. > :18:33.
:18:33. > :18:35.can do without, this is a beast. Tickle the programmes you want and
:18:35. > :18:45.the website will make an installer that will take care of it for
:18:45. > :18:49.Europe. -- fled Europe. It checks for update each time you run it. It
:18:49. > :18:54.is like having an insanely efficient IT guy living inside your
:18:54. > :19:00.computer. It beats sitting there for Alice clicking dialogue boxes
:19:00. > :19:03.yourself. -- will alleys. The list of software is quite comprehensive
:19:03. > :19:09.for the Windows version and there is a slender collection for Linux
:19:09. > :19:18.users. There is an enterprise upgrade if software management is
:19:18. > :19:25.your business, and if you don't mind paying $10, you can get a
:19:25. > :19:34.widget. With so much spare time on your
:19:34. > :19:38.hands, you might want to go out one of them. -- more often. This is a
:19:38. > :19:48.recommendation based in Jinnah filled with augmented reality
:19:48. > :19:51.
:19:51. > :19:58.labels for all the best pubs, clubs and entertainment venues. Augmented
:19:59. > :20:03.reality recommendation apps are everywhere right now. But this is a
:20:03. > :20:06.contender for the favourite. It is very easy to use and these are
:20:06. > :20:12.generated ratings are useful when it comes to sniffing out good
:20:12. > :20:16.quality. It is free to download on all smartphones. By linking to your
:20:17. > :20:25.friends, you can track them in real time, presumably to make it easier
:20:25. > :20:30.to meet up at them. -- with them. That summer in full bloom, British
:20:31. > :20:40.Gardens are looking stunning. Why not, and pitch a tent in one of
:20:41. > :20:47.
:20:47. > :20:52.them? -- why not come. At this website, you'll find a community of
:20:52. > :20:58.happy gardeners only happy -- too happy to oblige. You will find
:20:58. > :21:02.places to stay all over the world, including New Zealand, Indonesia,
:21:02. > :21:07.Mexico and Bolivia. There are photographs and information about
:21:07. > :21:12.what is going on in the area and some very recession friendly
:21:12. > :21:16.pricing. Search for a place based on location or an event you want to
:21:16. > :21:22.go see and check out the services they offer, like toilets, hot water
:21:22. > :21:32.and power points. Remember, these are people's Gardens, so do not
:21:32. > :21:37.
:21:37. > :21:41.expect to get all the camping MoD The QWERTY keyboard was designed in
:21:41. > :21:45.amazing amazing we're still using it today.
:21:45. > :21:52.Especially Especially lty touch mobile devices, way you can easily
:21:52. > :21:56.try out new layouts with a few screen taps. Enter this and treat
:21:56. > :22:00.keypad replacement app which aims to transform the way you text and
:22:00. > :22:10.tight, making it faster, more accurate and fully adaptable to
:22:10. > :22:12.
:22:12. > :22:22.suit left and right handed thumb and finger Tigers. Downloaded free
:22:22. > :22:24.
:22:24. > :22:29.to try it out yourself. If you prefer your Android in a
:22:29. > :22:38.more traditional flavour, how about jelly bean? The latest operating
:22:38. > :22:42.system is rolling out to the public this week. With 4.0 still only
:22:42. > :22:50.usable on around 10% of devices, you might have to wait until you
:22:50. > :22:54.upgrade or get your hands on a nexus seven tablet, which will be
:22:54. > :23:02.the first device to the shift -- ship with the new operating system
:23:02. > :23:08.installed. That's it for this week. Check out