0:00:02 > 0:00:07Such beauty. Such simplicity. The colours. The textures.
0:00:07 > 0:00:09- MOBILE RINGS - Hello.
0:00:23 > 0:00:27It's funny what some folk find attractive, isn't it?
0:00:27 > 0:00:32This week, Click asks Google if simple really is best or beautiful.
0:00:32 > 0:00:34Feeling low?
0:00:34 > 0:00:37We'll have an essential guide to keeping your smartphone alive
0:00:37 > 0:00:40just that little bit longer.
0:00:40 > 0:00:42And the inventor of the worldwide web tells us
0:00:42 > 0:00:46what's next for the creation that changed the world.
0:00:46 > 0:00:50All that plus the latest tech news and the way to make yourself
0:00:50 > 0:00:54a nice place on the web in just 15 minutes in Webscape.
0:00:57 > 0:01:00Welcome to Click, I'm Spencer Kelly.
0:01:00 > 0:01:04Good design is often a matter of personal taste.
0:01:04 > 0:01:08For some, it's all about having loads of colour and lots of detail.
0:01:08 > 0:01:12But sometimes, especially when it comes to technology,
0:01:12 > 0:01:15it seems simple and sleek is best.
0:01:15 > 0:01:17Take Apple, for example,
0:01:17 > 0:01:21long seen as the standard bearer for well executed design principles.
0:01:21 > 0:01:22But having set the bar,
0:01:22 > 0:01:26it's now inspiring others to raise their game.
0:01:26 > 0:01:30We sent Sumi Das to Google's HQ to join it on a design-inspired
0:01:30 > 0:01:32journey of its own.
0:01:37 > 0:01:41This is Google's homepage circa 1998.
0:01:41 > 0:01:46The look was utilitarian and far from visually stunning.
0:01:46 > 0:01:48This is what Google looks like today.
0:01:57 > 0:02:01In recent months, the company has introduced products that
0:02:01 > 0:02:05are the result of a major makeover that began a couple of years ago.
0:02:06 > 0:02:09It was actually baked into our DNA that our products were very
0:02:09 > 0:02:11simple at heart and very easy to use.
0:02:11 > 0:02:14I think Google Search is a great example of that.
0:02:14 > 0:02:16But over time,
0:02:16 > 0:02:20we realised we were missing an important part of the experience
0:02:20 > 0:02:25of a great product, a great design, and that's the beauty part of it.
0:02:25 > 0:02:31In 2011, when Larry Page became CEO, he tasked designers with overhauling
0:02:31 > 0:02:37Google's look, starting with Gmail, Search, Maps and Google+,
0:02:37 > 0:02:42all of which he wanted redesigned within a few months.
0:02:42 > 0:02:44The project was dubbed Kennedy,
0:02:44 > 0:02:48after the US President known for his ambitious ideas.
0:02:50 > 0:02:54Unlike Apple, Google has no single gatekeeper overseeing
0:02:54 > 0:02:58design across the company, so it took a different tack.
0:02:58 > 0:03:01We basically matured in our design process.
0:03:01 > 0:03:06There was a great deal more collaboration across the company,
0:03:06 > 0:03:08across design teams.
0:03:08 > 0:03:11Designers played with typography, white space,
0:03:11 > 0:03:16colour and imagery to create a clean, modern and elegant feel.
0:03:16 > 0:03:19The changes were striking.
0:03:19 > 0:03:24Perhaps the best example of Kennedy design principles is Google Now,
0:03:24 > 0:03:29a feature added to Search that attempts to anticipate your needs.
0:03:29 > 0:03:31So you don't have to ask every time,
0:03:31 > 0:03:34"Google, what's the traffic like to work?"
0:03:34 > 0:03:35Google knows when you go to work
0:03:35 > 0:03:39and it's able to offer that to you spontaneously.
0:03:39 > 0:03:44Of course, that doesn't go over well with privacy hawks and while Google
0:03:44 > 0:03:49now promises a lot, the product can be inconsistent, especially on iOS.
0:03:49 > 0:03:54What it does well though is present information clearly and with style.
0:03:54 > 0:03:59It also represents a departure from Google's typical design process.
0:03:59 > 0:04:04To create Now, designers from all over Google locked themselves in a
0:04:04 > 0:04:08war room, then sketched and iterated until they settled on a vision.
0:04:08 > 0:04:12Here you can see some of the range of exploration that we did
0:04:12 > 0:04:15and the attention to detail that we were paying.
0:04:15 > 0:04:18On the left, you have one that really goes for very
0:04:18 > 0:04:21kind of lofted and bubbly kind of character to the card.
0:04:21 > 0:04:24On the right, we have another extreme.
0:04:24 > 0:04:25It kind of takes a very edgy style,
0:04:25 > 0:04:28breaking apart into these different shapes.
0:04:28 > 0:04:32Neither of these felt like they were really centre on for what
0:04:32 > 0:04:35we wanted the future of Google to be, but again,
0:04:35 > 0:04:38unless you draw them, you're not going to know.
0:04:38 > 0:04:43Google's Maps app for iOS embraces the new design ideas,
0:04:43 > 0:04:46keeping the map front and centre.
0:04:46 > 0:04:49We focused on making the map app as simple as possible.
0:04:49 > 0:04:53The map goes edge to edge on the screen
0:04:53 > 0:04:56and there are very few elements on top and hardly any menus.
0:04:56 > 0:04:58Buttons are minimal.
0:04:58 > 0:05:02Instead, gestures help you navigate around and get information.
0:05:03 > 0:05:07Certainly, project Kennedy has made a mark,
0:05:07 > 0:05:10but in many ways, it's only the start.
0:05:10 > 0:05:15Historically, Google has been an engineering-centric place.
0:05:15 > 0:05:18Making the transition to a company that also focuses on design
0:05:18 > 0:05:21isn't going to happen overnight.
0:05:21 > 0:05:24Yes, designers are collaborating more,
0:05:24 > 0:05:28but even Google concedes they don't always agree.
0:05:28 > 0:05:30There's a little bit of a trade-off.
0:05:30 > 0:05:33If we want to move fast, if we want to create great products but
0:05:33 > 0:05:36also get them into people's hands quickly,
0:05:36 > 0:05:39we can't always necessarily make sure that every single thing
0:05:39 > 0:05:43is completely totally, you know, consistent across the board.
0:05:45 > 0:05:48Kristian Simsarian heads the Interaction Design department
0:05:48 > 0:05:53at California College of the Arts. He says for design to flourish,
0:05:53 > 0:05:57Google must sort out those organisational issues.
0:05:57 > 0:06:00People need to be together and they need to be seeing each other's work.
0:06:00 > 0:06:03And it's not just the consumer seeing everyone's work, but actually
0:06:03 > 0:06:07inside a large organisation, it's hard to see each other's work.
0:06:07 > 0:06:11Simsarian points to Gmail's priority inbox feature as an example.
0:06:12 > 0:06:15On the web, priority inbox works one way. On Android,
0:06:15 > 0:06:18it works another way and on iOS, it works a third way.
0:06:18 > 0:06:21You would think they would just use the same algorithm for all
0:06:21 > 0:06:25of them, but there must be some organisational reason why that's not the case.
0:06:25 > 0:06:30Google may also need to rethink a belief it holds rather dear.
0:06:30 > 0:06:33Every decision at Google is driven by data.
0:06:33 > 0:06:36Products are constantly analysed and revised,
0:06:36 > 0:06:40but how do you measure something as subjective as design?
0:06:43 > 0:06:46In usability labs, users try out products,
0:06:46 > 0:06:50while Google employees observe whether or not the information
0:06:50 > 0:06:53they wanted was found easily and quickly.
0:06:54 > 0:06:57Until the leadership itself can take away their security
0:06:57 > 0:07:01blanket of quantitative results and actually go with what they
0:07:01 > 0:07:06believe is actually better, they're going to have some stumbling.
0:07:06 > 0:07:10By its own admission, Google is on a design journey.
0:07:10 > 0:07:14One it hasn't completed. Though it has good reason to continue.
0:07:16 > 0:07:20The pressure has never been so high for tech companies to turn out
0:07:20 > 0:07:25products that are beautiful, both at function and form.
0:07:29 > 0:07:33Sumi Das on Google's latest design ethic.
0:07:33 > 0:07:37Next up, a small but perfectly formed bundle of tech news.
0:07:37 > 0:07:40Twitter has rolled out a new tool to help more people follow
0:07:40 > 0:07:42the turbulent events in Egypt.
0:07:42 > 0:07:46Many users were able to follow the tweets of the former president,
0:07:46 > 0:07:49Mohamed Morsi, even as he was ousted from power by the military,
0:07:49 > 0:07:52thanks to a new Bing-powered automated translation tool
0:07:52 > 0:07:56that converted his tweets on the fly from Arabic to English.
0:07:56 > 0:07:59Twitter said it trialled the service on high profile
0:07:59 > 0:08:03accounts in Egypt, so people around the world can better understand
0:08:03 > 0:08:05and keep up with what's happening there.
0:08:05 > 0:08:08A new smartphone operating system has been released.
0:08:08 > 0:08:12Firefox OS has been made available first in cheap Telefonica
0:08:12 > 0:08:14handsets in Spain.
0:08:14 > 0:08:18It uses apps based on the web's open HTML 5 standards
0:08:18 > 0:08:20and will try to break the stranglehold of Android
0:08:20 > 0:08:24and iOS, and we'll be talking more about so-called web apps
0:08:24 > 0:08:27to the web's inventor later in the show.
0:08:27 > 0:08:30There's been a backlash online to a new idea for train
0:08:30 > 0:08:34windows in Germany. An ad agency wants to use them
0:08:34 > 0:08:37to silently advertise to passengers who lean against them.
0:08:37 > 0:08:41The concept uses bone conduction technology to transmit
0:08:41 > 0:08:42vibrations to the inner ear.
0:08:42 > 0:08:44The idea was originally shown off at
0:08:44 > 0:08:47the International Festival of Creativity in Cannes last month.
0:08:47 > 0:08:50But opponents to the move have suggested
0:08:50 > 0:08:52it's a violation of a human right to rest.
0:08:52 > 0:08:54And finally,
0:08:54 > 0:08:59a duck in Tennessee can walk again thanks to its new 3D printed leg.
0:08:59 > 0:09:02Born with his left foot turned backwards,
0:09:02 > 0:09:06Buttercup could only hobble before receiving the silicone prosthetic.
0:09:06 > 0:09:09His carers at Feathered Angels Sanctuary
0:09:09 > 0:09:13appealed to the 3D printing company NovaCopy for help
0:09:13 > 0:09:17and it donated its services by replicating the duck's sister's leg.
0:09:20 > 0:09:24Now, it's late afternoon, you whip out your smartphone
0:09:24 > 0:09:28and you see you've only got 15% battery left. Is that you?
0:09:28 > 0:09:33It's me at least once a week. Now, it goes without saying that you need to kill all
0:09:33 > 0:09:37the parts of the system that you're not using, quit the applications running in the background,
0:09:37 > 0:09:40turn off Bluetooth, don't use the video camera.
0:09:40 > 0:09:42But you still need to get through the rest of your day's
0:09:42 > 0:09:45business on the remaining drops of juice you have left.
0:09:45 > 0:09:48Should you make phone calls or should you send texts instead?
0:09:48 > 0:09:50Should you turn off Wi-Fi?
0:09:50 > 0:09:52Well, we put together a Click essential guide to
0:09:52 > 0:09:56keeping your smartphone alive just that little bit longer.
0:09:58 > 0:10:02We'll start with the biggest guzzler of them all, the screen.
0:10:02 > 0:10:06It's overwhelmingly the most power-hungry part of your device,
0:10:06 > 0:10:09on some phones, draining your battery as fast
0:10:09 > 0:10:10as your processor does
0:10:10 > 0:10:12when it's working at maximum speed.
0:10:12 > 0:10:16And that means that it's not just gaming and sat-naving,
0:10:16 > 0:10:20but simple browsing and typing which consume an awful lot of power,
0:10:20 > 0:10:23simply because the screen stays on the whole time.
0:10:23 > 0:10:26So it makes sense that a great way of saving battery is simply
0:10:26 > 0:10:29to turn down the brightness.
0:10:29 > 0:10:31LCD screens are particularly bad
0:10:31 > 0:10:35because they use a backlight to illuminate the whole display.
0:10:35 > 0:10:38OLED screens are more efficient,
0:10:38 > 0:10:41as only the pixels that are lit draw power.
0:10:41 > 0:10:44And that means if you do have a phone with an OLED screen,
0:10:44 > 0:10:48choosing a darker colour scheme will save you power.
0:10:49 > 0:10:53Now, the lowest power state you can put your phone into is flight mode.
0:10:53 > 0:10:56However, since that switches off all the radios in the device,
0:10:56 > 0:10:58it's not actually useful
0:10:58 > 0:11:02if you're waiting for that one important call or email.
0:11:02 > 0:11:05So should you use Wi-Fi or the mobile network?
0:11:05 > 0:11:08Well, that depends what you're planning to do.
0:11:08 > 0:11:13As long as you're in range of Wi-Fi, it's often a better option than 3G.
0:11:13 > 0:11:14In tests, browsing
0:11:14 > 0:11:18and emailing takes much less power over Wi-Fi than 3G
0:11:18 > 0:11:20and that's partly because the connection is faster,
0:11:20 > 0:11:24so you get more data through in a shorter time.
0:11:24 > 0:11:28If you're on a train or in a car, 3G gets even more battery hungry
0:11:28 > 0:11:33because it takes extra power to frequently hop between 3G cells.
0:11:33 > 0:11:36So if you have a mobile Wi-Fi hotspot, time to turn it on.
0:11:37 > 0:11:43However, if you're not on the move and you're just waiting for an incoming message, it might be best
0:11:43 > 0:11:47to switch Wi-Fi off, as it takes more power to maintain
0:11:47 > 0:11:50an idle Wi-Fi connection than a 3G connection.
0:11:51 > 0:11:57It's not just sat-nav and maps which burn your phone's GPS receiver.
0:11:57 > 0:11:59More and more apps ask your phone where it is
0:11:59 > 0:12:02and for that reason, it's best to switch off your GPS
0:12:02 > 0:12:04when you're not using it,
0:12:04 > 0:12:08lest it gets constantly pinged for information and triangulation.
0:12:09 > 0:12:11And on the subject of apps,
0:12:11 > 0:12:15free ones are generally more power hungry than paid for ones.
0:12:15 > 0:12:19That's because of the ads that they're constantly pulling down.
0:12:20 > 0:12:22And finally, here's a surprise.
0:12:22 > 0:12:26If you've ever been tempted to send a text instead of making a call
0:12:26 > 0:12:29because you thought your message would be transmitted quicker
0:12:29 > 0:12:32and you might save battery, well, think again.
0:12:32 > 0:12:34Once a phone call has connected,
0:12:34 > 0:12:38power consumption on everything apart from the radio drops
0:12:38 > 0:12:42right off and crucially, that power hungry display goes dark.
0:12:42 > 0:12:45So unless you have lightning fingers,
0:12:45 > 0:12:49it turns out that keeping the screen lit to type the text message
0:12:49 > 0:12:53actually uses more energy than the transmission of the phone call.
0:13:00 > 0:13:03Last month, we spoke to the inventor of the worldwide web.
0:13:03 > 0:13:05Sir Tim Berners-Lee told us
0:13:05 > 0:13:08how he hopes that the web will inspire charities
0:13:08 > 0:13:11and non-governmental organisations to use it more creatively than
0:13:11 > 0:13:13they have to date.
0:13:13 > 0:13:16In the second part of the interview, he speaks to Richard Taylor
0:13:16 > 0:13:20about attempts to control the web and where it's heading next.
0:13:20 > 0:13:23In terms of regulation, you've been generally pretty anti-regulation.
0:13:23 > 0:13:26Obviously, the idea of open standards,
0:13:26 > 0:13:29openness of information on the web, but clearly there must be
0:13:29 > 0:13:33areas where you feel that regulation is appropriate, aren't there?
0:13:33 > 0:13:37The one end of the scale, there are things which in every country
0:13:37 > 0:13:41is a crime, like child pornography, fraud.
0:13:41 > 0:13:45That's criminal, yes, it's a crime on the web, as anywhere else
0:13:45 > 0:13:51and yes, you have to give the police the power to pursue criminals.
0:13:51 > 0:13:54Another end of the scale is areas where it shouldn't be
0:13:54 > 0:13:56the case for law,
0:13:56 > 0:14:00such as best practices on particular social networking sites and then in
0:14:00 > 0:14:04the middle, there's this difficult line where you're thinking, OK.
0:14:04 > 0:14:07For example, net neutrality, the question of
0:14:07 > 0:14:10does your internet service provide and discriminate?
0:14:10 > 0:14:13Or does it just dish out and allow you to connect to anybody?
0:14:13 > 0:14:16And generally, internet service providers know they can't discriminate.
0:14:16 > 0:14:21If they start to discriminate, they get into trouble. Most countries, it's not a law.
0:14:21 > 0:14:27When one internet service provider in Holland did discriminate,
0:14:27 > 0:14:30started to stop packets going to one of its competitors, then wham,
0:14:30 > 0:14:33they immediately said, "Right, we need a law."
0:14:33 > 0:14:36So they immediately went into the process of producing legislation.
0:14:36 > 0:14:39If industry behaves, realises there are important principles
0:14:39 > 0:14:42and it behaves well, we should be able to do without regulation.
0:14:42 > 0:14:45If things go wrong, we should be prepared to go over,
0:14:45 > 0:14:47have regulation and legislation.
0:14:47 > 0:14:49So you'd be in favour of regulation to try
0:14:49 > 0:14:52and enforce net neutrality, some of the most important principles?
0:14:52 > 0:14:54I would be in favour of regulation,
0:14:54 > 0:14:57unless the industry can come up with it by itself and say,
0:14:57 > 0:15:01"Yes, we realise that's an important principle. That's just the way we work."
0:15:01 > 0:15:03We talk a lot about web 2.0 at the moment.
0:15:03 > 0:15:07When we look ahead, what does web 3.0 look like?
0:15:07 > 0:15:11What is the semantic web that we hear sometimes mentioned?
0:15:11 > 0:15:14Well, the semantic web, the meaning that
0:15:14 > 0:15:19if you go onto a social networking site and you go to a photograph and
0:15:19 > 0:15:22you tell the system who is in that photograph
0:15:22 > 0:15:25and you actually identify that person very precisely,
0:15:25 > 0:15:29you don't just type their name, you say this is that person.
0:15:29 > 0:15:32You're telling the machine a piece of data.
0:15:32 > 0:15:37You're saying this photograph has got pictures of these people.
0:15:37 > 0:15:39And so bit by bit, the machine, the web of data,
0:15:39 > 0:15:45is assimilating valuable data, which really helps us.
0:15:45 > 0:15:51In web 2.0 what happens is that data is used by the big companies
0:15:51 > 0:15:53who have their clouds of data,
0:15:53 > 0:15:56but it's not really used optimally by individuals.
0:15:56 > 0:16:01What happens in 3.0 is that actually you get much more control over where it's stored,
0:16:01 > 0:16:04you get much more control over what happens to it, so that it
0:16:04 > 0:16:10becomes, if you like, a re-enabling of the consumer and the citizen.
0:16:10 > 0:16:13So is it the idea of being able to infuse meaning?
0:16:13 > 0:16:16We're going to have so much data that we ourselves create?
0:16:16 > 0:16:20Yes, there's data that we create, so as we move around,
0:16:20 > 0:16:24we have gadgets which detect how much exercise we're getting,
0:16:24 > 0:16:27we have gadgets which know where we are.
0:16:27 > 0:16:31So we've got a lot of health data, which we can measure very easily.
0:16:31 > 0:16:34Then there's the data that the hospitals and doctors measure,
0:16:34 > 0:16:37where we go there and have a blood test. So they have data about us.
0:16:37 > 0:16:41Supposing we can actually bring back the data that other people have
0:16:41 > 0:16:44and the shops have, you know, about what we bought.
0:16:44 > 0:16:46Imagine you brought back all the information
0:16:46 > 0:16:50and you mixed it with all the data other people collected about you,
0:16:50 > 0:16:53that's a pretty valuable pot.
0:16:53 > 0:16:56'But is the web still as relevant as it once was?
0:16:56 > 0:16:58'After all, the internet has gone mobile.
0:16:58 > 0:17:02'Most of us are using operating systems like Android and iOS,
0:17:02 > 0:17:05'which use a different language from that of the web.
0:17:05 > 0:17:08'There are valiant attempts to change that, both Ubuntu
0:17:08 > 0:17:12'and Firefox mobile operating systems are launching this year.
0:17:12 > 0:17:15'And they do use the same tools and languages as the desktop web.
0:17:15 > 0:17:18'Nevertheless, they face an uphill battle to gain
0:17:18 > 0:17:21'traction against the established players.'
0:17:21 > 0:17:25Do you think some of this suggests that we're maybe moving towards a post-web world?
0:17:25 > 0:17:28If you think about the idea of smartphone apps now being
0:17:28 > 0:17:30so incredibly popular, people will try
0:17:30 > 0:17:33and consume information in a more bite-sized fashion
0:17:33 > 0:17:37and a more elegant design-led fashion through apps, rather than the web,
0:17:37 > 0:17:41that the web actually perhaps is starting to decrease importance.
0:17:41 > 0:17:43I wouldn't say that apps were post-web.
0:17:43 > 0:17:45Don't think of them as post-web apps,
0:17:45 > 0:17:49think of them as non-web apps. They're non-web.
0:17:49 > 0:17:54They don't URLs, you can't bookmark them, you can't tweet them, you can't discuss them.
0:17:54 > 0:17:57The information which is in these apps, it's in a backwater.
0:17:57 > 0:17:59It's not part of the discourse.
0:17:59 > 0:18:01So it might be presented very nicely,
0:18:01 > 0:18:04but because it's not part of the discourse,
0:18:04 > 0:18:06it's not going to bring tweets, traffic,
0:18:06 > 0:18:08it's not going to bring business,
0:18:08 > 0:18:12it's not going to be part of the world of human discourse
0:18:12 > 0:18:16and absolutely everything that a native app can do,
0:18:16 > 0:18:19you're starting to become able to do on a web app.
0:18:19 > 0:18:23More and more, every moment, there's people working on the standard
0:18:23 > 0:18:27so that when you make a web page, it can behave just like a phone app.
0:18:27 > 0:18:31So it can get hold of the fact that you're waving the phone around,
0:18:31 > 0:18:35it can get hold of where you are, it can get hold of your local data
0:18:35 > 0:18:38and so on, it can connect to your phonebook and so on.
0:18:38 > 0:18:43So all the things, absolutely everything that a native app
0:18:43 > 0:18:48can do, you're starting to become able to do on a web app.
0:18:48 > 0:18:52Richard Taylor in conversation with Sir Tim Berners-Lee.
0:18:52 > 0:18:55Now, of course, one of the beauties of the worldwide web is it's
0:18:55 > 0:18:57so easy to make a good-looking website these days.
0:18:57 > 0:19:02In fact, over 170,000 new sites hit the web every single day.
0:19:02 > 0:19:04If you've always wanted your own website,
0:19:04 > 0:19:07but you've never got round to it, Kate Russell revisits an old
0:19:07 > 0:19:11favourite now that should get you up and running in less than 15 minutes.
0:19:11 > 0:19:13Here's Webscape.
0:19:15 > 0:19:18Building a website has never been easier
0:19:18 > 0:19:21and a good example of this is in the complete
0:19:21 > 0:19:24redesign of Weebly's drag and drop interface, which could have
0:19:24 > 0:19:28you up and running with your own dedicated website
0:19:28 > 0:19:29in under 15 minutes.
0:19:33 > 0:19:37Just choose a template style, then drag and drop elements like page
0:19:37 > 0:19:42dividers, text, video and images, before clicking to edit the content.
0:19:42 > 0:19:46There's even a mobile editor to tweak your design for the mobile web,
0:19:46 > 0:19:50which is really important in this increasingly mobile world.
0:19:50 > 0:19:54With plain English instructions from start to finish,
0:19:54 > 0:19:56the service even has a site planner
0:19:56 > 0:19:59to guide you through the initial design
0:19:59 > 0:20:03and will help you set up a basic search engine optimisation system,
0:20:03 > 0:20:07so people can find you more easily online.
0:20:07 > 0:20:11You can even set up shop and start selling products in just a couple
0:20:11 > 0:20:14of clicks with the drag and drop e-commerce option,
0:20:14 > 0:20:17integrating PayPal and Google Checkout for transactions.
0:20:17 > 0:20:21The free account is limited to 5 megabyte of storage for the
0:20:21 > 0:20:25content you use, with a premium upgrade if you want more space.
0:20:33 > 0:20:36If you're struggling for content to put on your website,
0:20:36 > 0:20:40there are loads of neat creative toys online, like VideoScribe,
0:20:40 > 0:20:44which can be downloaded from Sparkol.com.
0:20:44 > 0:20:48This super simple package lets you make whiteboard style animations,
0:20:48 > 0:20:50adding images, text,
0:20:50 > 0:20:54voice and music for a really professional finish in minutes.
0:20:58 > 0:21:02This software is great for making a promotional or instructional
0:21:02 > 0:21:06film for your business, or you could use it to tell a story or
0:21:06 > 0:21:11present a really unique slideshow of your holiday snaps.
0:21:11 > 0:21:14It's a fresh and modern style of animation that will look
0:21:14 > 0:21:16really impressive on your website or blog.
0:21:18 > 0:21:22You can upload images from your hard drive, drop box or the web,
0:21:22 > 0:21:26setting the line detail and duration for the animation to draw them.
0:21:26 > 0:21:30The best results come from the library of images supplied by Sparkol though.
0:21:30 > 0:21:33A good selection available for the seven days free trial
0:21:33 > 0:21:35and loads more when you upgrade to premium.
0:21:35 > 0:21:38You'll need to run through the tutorials to get the most
0:21:38 > 0:21:41out of this powerful creation tool, and for making on the move,
0:21:41 > 0:21:44there are iPad and Android apps, although they're not free.
0:21:52 > 0:21:56When money is tight, it's good to know where the local deals are.
0:21:56 > 0:22:00Forlessguides reveal the location of hundreds of discount
0:22:00 > 0:22:02vouchers in the city where you stand.
0:22:02 > 0:22:04Just fire up the free iPhone app
0:22:04 > 0:22:08and take a look around you to see what's on offer in your area.
0:22:11 > 0:22:15As well as flagging up all the local deals,
0:22:15 > 0:22:19offline access to street and metro maps will help you find your way
0:22:19 > 0:22:24easily to them without costly data charges using an online mapping app.
0:22:28 > 0:22:30The company is very young,
0:22:30 > 0:22:33so there are only a few cities covered so far -
0:22:33 > 0:22:37London, New York, Paris, Amsterdam, Edinburgh and San Francisco.
0:22:37 > 0:22:39But the developers tell me
0:22:39 > 0:22:42there are plans to add more locations as the service takes off.
0:22:50 > 0:22:54With the web still buzzing from the fallout of state-sponsored
0:22:54 > 0:22:56snooping scandal PRISM,
0:22:56 > 0:23:01many people are thinking more seriously about their online privacy.
0:23:01 > 0:23:04Search engine DuckDuckGo promises users anonymity
0:23:04 > 0:23:07and to bolster their offerings in the wake of PRISM,
0:23:07 > 0:23:13this week released a free Android app to compliment their iPhone and web-based search tools.
0:23:13 > 0:23:17As well as providing a secret search haven, the app serves up a feed
0:23:17 > 0:23:21of popular news stories that you can choose from independent sources.
0:23:29 > 0:23:31Kate Russell's Webscape.
0:23:31 > 0:23:34And if you missed any of those links or you'd like to watch anything
0:23:34 > 0:23:37from this week's programme again, here come all the details you need.
0:23:37 > 0:23:39Our website is -
0:23:39 > 0:23:43You'll find all of our reports in pictures, video or text form
0:23:43 > 0:23:46there, along with the very latest tech news, as it happens.
0:23:46 > 0:23:50And if you'd like to get in touch, you can email us -
0:23:50 > 0:23:54Or you can get in touch with us on Twitter, Google+ and Facebook too.
0:23:54 > 0:23:58That's it for this week though. Thank you very much for watching and we will see you next time.
0:23:58 > 0:24:03Subtitles by Red Bee Media Ltd