:00:00. > :00:40.Hello, and welcome to the Daily Politics.
:00:41. > :00:43.It will be "a great thing", and Britain is "smart to get out".
:00:44. > :00:46.How quickly could a trade deal be done with the
:00:47. > :00:51.The Northern Ireland Government is on the verge of collapse
:00:52. > :00:53.as the deadline approaches for the appointment
:00:54. > :00:55.of a new Deputy First Minister, after the resignation of Martin
:00:56. > :01:02.Should MPs and peers stay put during the proposed ?3.5 billion
:01:03. > :01:05.Or could brushing shoulders with the builders end up costing
:01:06. > :01:16.While Brexit Nativity does have an undeniable ring to it...
:01:17. > :01:18.And how the marketing men and women are muscling
:01:19. > :01:34.of the programme today are two of British politics'
:01:35. > :01:41.campaigner Dominic Raab who now sits of the Brexit Select Committee.
:01:42. > :01:42.And former Shadow Cabinet Minister Mary Creagh.
:01:43. > :01:51.So, the man who will be US President by the end of the week has
:01:52. > :01:53.love-bombed Britain, confirming what a big fan
:01:54. > :01:56.Donald Trump's intervention comes as more details emerge of the stance
:01:57. > :01:59.the UK will adopt in negotiations with the EU.
:02:00. > :02:01.Tomorrow, Theresa May makes her big speech on leaving the EU,
:02:02. > :02:04.where she is expected to push for a so-called "hard Brexit",
:02:05. > :02:07.prioritising immigration controls and take us out of the customs union
:02:08. > :02:10.Meanwhile, Chancellor Phillip Hammond, in an interview with German
:02:11. > :02:12.newspaper Welt am Sonntag, warned that if the EU limits UK
:02:13. > :02:15.market access after Brexit, Britain could look at an alternative
:02:16. > :02:18.economic model, seen as a warning to the EU that UK could further
:02:19. > :02:21.In an interview in the Times with former Conservative Cabinet
:02:22. > :02:23.Minister Michael Gove, Donald Trump, who will become
:02:24. > :02:26.President on Friday, said that a trade deal with the UK
:02:27. > :02:28.would come "very quickly" and be done "properly".
:02:29. > :02:30.He said it would be "good for both sides".
:02:31. > :02:33.Mr Trump said he would be meeting Theresa May "right after I get
:02:34. > :02:36.The President-elect said he had "great respect" for Angela Merkel,
:02:37. > :02:39.but said that she made "one very catastrophic mistake" by opening
:02:40. > :02:42.Germany's doors to what he called "all of these illegals from wherever
:02:43. > :02:45.The European Union, Mr Trump said, is "a vehicle for Germany"
:02:46. > :02:48.which is why Britain was right to get out.
:02:49. > :03:21.He predicted other countries would soon follow Britain's lead.
:03:22. > :03:24.I thought the UK was so smart in getting out.
:03:25. > :03:27.And you were there, and you guys wrote it and put
:03:28. > :03:31.Trump said that Brexit is going to happen.
:03:32. > :03:40.Obama said they'd go to the back of the line,
:03:41. > :03:43.meaning, if it does happen, and then he had to retract.
:03:44. > :03:57.Are his comments on getting a quick deal a vindication of the Brexit
:03:58. > :04:02.referendum? I think they are one instruction of
:04:03. > :04:07.where the EU tried and failed to get a free trade deal, there are others
:04:08. > :04:11.from Latin America to China and India, and shows Britain outside the
:04:12. > :04:18.EU is well-placed to do those deals. Huge benefits for jobs, cutting
:04:19. > :04:23.prices in the country it confirms what is already written into the
:04:24. > :04:27.political and business markets, there are advantages and it is clear
:04:28. > :04:32.we will have those. Can you trust Donald Trump to
:04:33. > :04:36.deliver a trade deal? The truth is, as with all trade
:04:37. > :04:40.deals with the US, we have to go through Congress. We have a new
:04:41. > :04:46.president taking the opportunity of saying there is a win- win. His
:04:47. > :04:52.language was interesting. That must be better than under President
:04:53. > :04:56.Barack Obama who said we are at the back of the queue.
:04:57. > :05:02.The rhetoric is better. It is nonsense. Looking at that photo of
:05:03. > :05:08.Michael Gove, I was struck by the words, Lala land. No trade deal is
:05:09. > :05:14.seen as completely fair on both sides. It can only take place after
:05:15. > :05:21.2019 when we can leave the EU at earliest. Michael Gove says he wants
:05:22. > :05:26.agencies -- a transitional vote. Trump won the election saying he was
:05:27. > :05:33.against open trade, against the trade deal with the TE TEP. A
:05:34. > :05:43.protectionist president. The idea he will open up to our market, we Stade
:05:44. > :05:46.Toulousain our food standards and assurances.
:05:47. > :05:57.He has a track record of God had it in himself -- to our market, we will
:05:58. > :06:01.lose our food standards. But this cannot happen until we
:06:02. > :06:06.leave the EU so it cannot be that quick. The EU commission has
:06:07. > :06:12.reiterated that timetable, no free trade deal can be confirmed until
:06:13. > :06:17.the UK has left the EU. I can understand why those on the
:06:18. > :06:23.Remain side are disappointed. But it must be a good thing America with
:06:24. > :06:27.its massive market is saying, we are up for this.
:06:28. > :06:34.But not before 2019. We couldn't sign it before then. But
:06:35. > :06:39.people have been talking about 20 years to do this deal. But it is a
:06:40. > :06:45.priority for him. I am not sure why someone the other side feel so
:06:46. > :06:49.disappointed by something which must be good news for British firms, jobs
:06:50. > :06:55.and consumer prices. How can you be confident it will be
:06:56. > :07:01.good news? It may well be, and they will want to hear more about the
:07:02. > :07:08.deal. But, if you look at TTIP, which predates him, there was a lot
:07:09. > :07:12.of concern about opening up our health service. People believe there
:07:13. > :07:15.could have been public services opened up to the American privately
:07:16. > :07:22.owned company, could that happen with a trade deal?
:07:23. > :07:27.I think it is rather flawed. The way it was characterised was
:07:28. > :07:32.wrong. But what was particularly subject to criticism was the dispute
:07:33. > :07:38.settlement mechanism. The advantage of being outside the EU is we have
:07:39. > :07:40.our own dispute settlement division which would kill this scaremongering
:07:41. > :07:49.about the NHS. Looking at the UK economy, Mark
:07:50. > :07:54.Carney, who was sceptical about post-Brexit, has said the economy is
:07:55. > :07:58.growing faster than predicted. Now we have Donald Trump saying he can
:07:59. > :08:07.get a quick trade deal. Brexit does seem to be working at the moment.
:08:08. > :08:11.Brexit has not happened yet. The referendum, Mark Carney took very
:08:12. > :08:15.strong action in the weeks following the referendum in order to shore up
:08:16. > :08:21.the British economy. In the Autumn Statement from Philip Hammond, we
:08:22. > :08:26.saw a ?59 billion black hole. What economic evidence is there to
:08:27. > :08:31.say in the aftermath of the referendum the economy has tanked?
:08:32. > :08:35.The reduction in our tax intake is the evidence of the economy has not
:08:36. > :08:39.done as well. Downgrading the economy, the fact the pound is
:08:40. > :08:44.trading... Hang on.
:08:45. > :08:49.We are the fastest growing economy in the G7. In the aftermath of June,
:08:50. > :08:56.growth went up, not down. Mark Carney dudes some action for
:08:57. > :09:05.quantitive easing to stave off a shock to the UK economy -- Mark
:09:06. > :09:09.Carney took action. The action the bank of England governor took has
:09:10. > :09:11.postponed that shock. You are still expecting there to be
:09:12. > :09:21.a shock? And the pound is now trading down.
:09:22. > :09:25.The markets have reacted to some extent to what Theresa May is going
:09:26. > :09:30.to say and Philip Hammond did say about taking action if you can't get
:09:31. > :09:34.the deal you want with the EU. Are you worried? People might have said
:09:35. > :09:39.the pound was overvalued, if it continues to slide and stayed at a
:09:40. > :09:47.low level for a sustained period, that will hurt people.
:09:48. > :09:51.15% devotion is pretty healthy. Mervyn King said the economy is
:09:52. > :09:59.better placed to shift from a consumer spending model... You
:10:00. > :10:03.haven't heard... He said better placed
:10:04. > :10:09.post-referendum to move to a manufacturing and exporting model.
:10:10. > :10:14.Actually, devaluation within certain parameters is a good thing.
:10:15. > :10:20.For exports, it is better. No, our exports are made using
:10:21. > :10:25.dollar traded, euro traded imports. Most things made in this country are
:10:26. > :10:27.from components from outside the country.
:10:28. > :10:31.Manufactures in Wakefield are concerned their prices are going up
:10:32. > :10:34.and they cannot put their export prices up as much.
:10:35. > :10:41.The construction industry is entering recession.
:10:42. > :10:44.But it is going up, inflation. The global talent competitive
:10:45. > :10:50.rankings have written post-Brexit moving up from seventh to third. We
:10:51. > :10:56.need to be a competitive country driving growth, looking out to the
:10:57. > :11:05.world. The EU is important but the point about Brexit, is actually that
:11:06. > :11:13.the real opportunities for the future for businesses and consumers
:11:14. > :11:18.as will be the growth markets. We export more to parts of Europe
:11:19. > :11:27.and the idea we will leave this market, we are leaving it.
:11:28. > :11:31.These are two different things. We are almost certainly going to leave
:11:32. > :11:42.being a formal member of the customs union. But the opportunities...
:11:43. > :11:46.To retain strong trade is acknowledged on the European side.
:11:47. > :11:52.But not by those who are disappointed those outcomes had not
:11:53. > :11:55.come to fruition. We'll get merry back on to
:11:56. > :11:59.scrutinise this. Do you agree more countries will
:12:00. > :12:06.leave the EU? I hope not. I don't think they will
:12:07. > :12:11.because there is a mood... I was in Brussels in November, and there is a
:12:12. > :12:16.determination from European leaders the EU will not fall apart as a
:12:17. > :12:22.result of our vote. Some of the other statements less scrutinised by
:12:23. > :12:26.Trump, dropping sanctions on Russia, and talking about native being
:12:27. > :12:31.obsolete, these are things which will affect our security in the
:12:32. > :12:36.months to come. What will Theresa May tomorrow say?
:12:37. > :12:41.What would you like to hear about our negotiating position?
:12:42. > :12:46.She has been clear since October the things we are not going to do, being
:12:47. > :12:53.faithful to the referendum verdict, not subject to the free movement.
:12:54. > :12:57.Get control over immigration, not subject to ECJ jurisdiction.
:12:58. > :13:04.What we now need to do is turn the page and start talking with
:13:05. > :13:10.confidence, the economy has proved resilient, and with a general state
:13:11. > :13:15.of spirit, looking for the win- win. The EU is a flawed political club.
:13:16. > :13:22.We still want strong trade, security cooperation. We are going into that
:13:23. > :13:27.and Theresa May will spelt this out, the positive case for our
:13:28. > :13:31.post-Brexit relationship with Europe.
:13:32. > :13:35.And the unity between both sides? I don't agree with Donald Trump on
:13:36. > :13:41.Russia but that is an illustration where the EU is irrelevant and
:13:42. > :13:45.outside the EU we can demonstrate we can be a strong ally to our native
:13:46. > :13:51.friends. The Chancellor implied if he
:13:52. > :14:01.couldn't get a trade deal, Britain would take other action. -- Can be a
:14:02. > :14:08.strong ally with our Nato friends. I do not want to see us moving to a
:14:09. > :14:12.low welfare, no regulation type of offshoot of the US. That is a wrong
:14:13. > :14:15.feature and not what people voted for in the referendum.
:14:16. > :14:19.Theresa May is used to appearing in the newspapers.
:14:20. > :14:22.But we learnt over the weekend that she's about to take a starring role
:14:23. > :14:25.So, our question for today is, which magazine
:14:26. > :14:34.At the end of the show, Dominic and Mary will give
:14:35. > :14:49.pubs he doesn't know. He might know which one it isn't, put it that way.
:14:50. > :14:51.Top gear. The Northern Ireland government
:14:52. > :14:53.is on the verge of collapse this afternoon which could force
:14:54. > :14:55.the Secretary of State, James Brokenshire,
:14:56. > :15:01.to call fresh elections. At the moment we can't go to
:15:02. > :15:02.Northern Ireland so we are going to talk about Parliament in terms of
:15:03. > :15:04.the restoration. MPs and peers are being asked
:15:05. > :15:07.to move out of the Houses of Parliament for five to eight
:15:08. > :15:10.years whilst a ?3.5 billion But now, up to 100 MPs
:15:11. > :15:13.of all parties are backing which allow them to remain
:15:14. > :15:17.in the Palace of Westminster The Conservative MP
:15:18. > :15:21.Shailesh Vara is one of them. This beautiful Gothic revival
:15:22. > :15:42.celebration of democracy, designed by Charles Barry,
:15:43. > :15:48.is almost 150 years old. And now it's due for
:15:49. > :15:51.another major repair job. A recent report by my fellow MPs
:15:52. > :16:00.and peers on the restoration and renewal of the Palace
:16:01. > :16:03.of Westminster has recommended that the Commons and peers together
:16:04. > :16:10.with all the other people who work on the site should leave the Palace
:16:11. > :16:13.whilst work is carried out. The argument is that this
:16:14. > :16:15.would be the cheaper option, rather than work being carried out
:16:16. > :16:19.whilst we stay on-site. If this proposal does go ahead then
:16:20. > :16:22.the Commons would move into the Department of Health along
:16:23. > :16:25.Whitehall just along there and the Lords would move
:16:26. > :16:28.into the QE2 Centre just The figures that are used
:16:29. > :16:40.in the report don't take account The loss of revenue
:16:41. > :16:50.at the QE2 Centre. Or the ?600 million that would be
:16:51. > :16:55.spent in patch-up work before In fact, the report itself says that
:16:56. > :17:01.significantly more work needs to be done before budgets can
:17:02. > :17:06.be properly costed. Hardly surprising therefore
:17:07. > :17:09.that the powerful and influential Treasury Select Committee
:17:10. > :17:12.is carrying out an investigation We are told that the work needs
:17:13. > :17:23.to be done urgently. So urgently that the full decant
:17:24. > :17:30.would take place in six years' time. Instead, I'm suggesting that work
:17:31. > :17:33.commences immediately Much of it in the basement
:17:34. > :17:43.where lights are needed So if the work is done
:17:44. > :17:48.round the clock in three shifts instead of one,
:17:49. > :17:51.then clearly the timeframe would be Following the referendum result,
:17:52. > :17:56.at a time when we need to make new friends abroad and secure
:17:57. > :18:01.favourable trade agreements, we should be making the most of this
:18:02. > :18:09.iconic building that is Parliament. At this crucial time,
:18:10. > :18:12.it is absurd that we should be seeking to sell UK PLC
:18:13. > :18:17.from a temporary building in the courtyard of
:18:18. > :18:21.the Department of Health. The notion that we should be leaving
:18:22. > :18:24.the Palace of Westminster for the convenience of the builders
:18:25. > :18:29.is simply wrong. The Palace comprises
:18:30. > :18:33.of some eight acres. There is plenty of room here for us
:18:34. > :18:36.to stay while the work And Shailesh Vara joins us now,
:18:37. > :18:46.as does the Labour MP, Chris Bryant, who sits of the Restoration
:18:47. > :18:57.and Renewal Joint Committee. Welcome to both of you. Why can't
:18:58. > :19:02.the restoration work be done around MPs while they remain in the Palace
:19:03. > :19:05.of Westminster? There is restoration work to another moment, the rooms
:19:06. > :19:11.are being done because there was a strange construction, one metre
:19:12. > :19:16.square cast-iron slab put in in the 19th century, and that work can go
:19:17. > :19:19.on now but what can't go on now is the major mechanical and electrical
:19:20. > :19:23.engineering business that needs to be tackled. You only showed a tiny
:19:24. > :19:28.proportion of that. It is the pipes. The building has 1.2 miles of
:19:29. > :19:34.corridor in the basement and that is now chock-a-block with cables,
:19:35. > :19:39.high-pressure steam central heating system next to electrical cables,
:19:40. > :19:46.you would never put them next to each other and asbestos. Why are you
:19:47. > :19:49.waiting to start the work if it's that urgent? Because we've got to do
:19:50. > :19:52.it properly, strip out the electrics in the whole building, there's only
:19:53. > :19:59.one drainage system and ends up just underneath the speakers Gardens and
:20:00. > :20:05.so you can't split the building up into bits. I understand lots of MPs
:20:06. > :20:08.would like to stay sitting in the chamber. That's what we did in the
:20:09. > :20:14.19th century which led to a dramatic increase in the cost, and meant it
:20:15. > :20:18.overran by 42 years. If that problem will have now. They have done the
:20:19. > :20:24.work on it. You have come to it later. They have been through
:20:25. > :20:27.endless research and quotes and budgets and surveys of the whole
:20:28. > :20:32.building. Surely they are best placed to know what will cost less
:20:33. > :20:36.and be the most efficient in terms of carrying out this work? I don't
:20:37. > :20:40.accept that because anyone who reads the report will see it abundantly
:20:41. > :20:47.clear they start off with the premise they want us out. Why would
:20:48. > :20:51.they want that? The report only quotes people who say we should
:20:52. > :20:57.leave. The fact is that the report makes a passing acknowledgement that
:20:58. > :21:02.they could work there. They could do 12 stages and I think it's important
:21:03. > :21:07.to remember 74% of the work is cables and pipes, much of it
:21:08. > :21:13.underground, so there's no reason why a lot of the work can't carry on
:21:14. > :21:16.underground. It only gives recognition to having one shift of
:21:17. > :21:24.work. I'm sorry, the facts are wrong. They are not wrong. You are
:21:25. > :21:29.just wrong about this. It's not all underground. There's only one
:21:30. > :21:35.electric system, there's only one central heating system,
:21:36. > :21:41.high-pressure steam system which is very unusual in the UK. You got to
:21:42. > :21:48.take it out in one go. You can do that over the summer holidays? No,
:21:49. > :21:51.it will take several years. There are 98 risers and at any moment if
:21:52. > :21:58.you had a fire like we had the other day, completely inaccessible to the
:21:59. > :22:02.fire patrols which go around 24 hours a day, because our building is
:22:03. > :22:06.exempt from the fire regulations in the rest of the country, it would
:22:07. > :22:14.spread throughout the building very rapidly. Our report only refers to
:22:15. > :22:18.people saying you have to move out, that's because we asked every expert
:22:19. > :22:22.could we stay in and they all said no, you've got to move out otherwise
:22:23. > :22:27.it will cost more. Experts are not popular necessary following the
:22:28. > :22:37.referendum but do you think it would be worth listening to them? No,...
:22:38. > :22:39.Well, that was fairly clear! Visit a number of experts have given them
:22:40. > :22:45.the answers they want. At the time the Brexit, we should make sure we
:22:46. > :22:49.make the most use of this iconic building, parliament. Imagine our
:22:50. > :22:54.opponents overseas, going out on our own, and saying, this is the new
:22:55. > :23:01.headquarters of the UK Parliament. What if it falls into disrepair? It
:23:02. > :23:06.won't. Why are they proposing six years? On one hand, they say there's
:23:07. > :23:10.going to be a catastrophe if we don't do the work urgently and then
:23:11. > :23:16.they want to do it in six years. In the meantime, they will spend ?100
:23:17. > :23:21.million every year on catch up work. Sorry, you've already done a film.
:23:22. > :23:24.The opening paragraph of the report says a significant amount of work
:23:25. > :23:30.needs to be done to ascertain the problem of budgets. Hang on, let
:23:31. > :23:34.Chris speak. It sounds to me like there's been work done, quite a few
:23:35. > :23:41.interviews on the in-depth research done into this issue. There may be a
:23:42. > :23:47.huge number of caveats but when you look at the project now and the cost
:23:48. > :23:53.element, ?3.5 billion, are you saying that the cost would double if
:23:54. > :23:56.you didn't move out and work around MPs and peers? That's the experience
:23:57. > :24:05.of the 19th century and I can't see why are we any different. Let Chris
:24:06. > :24:08.answer. The truth is, just one basic point, because there is one set of
:24:09. > :24:14.electrics and all the rest of it, if you want to stay in the building,
:24:15. > :24:19.and keep a bit of the building open during the work, you have got to put
:24:20. > :24:22.temporary electrics and all the rest in and that immediately adds an
:24:23. > :24:27.extra amount to the cost, added to which, as I understand it, his
:24:28. > :24:30.proposal is the Commons should sit in the House of Lords and the Lords
:24:31. > :24:33.should go in the gallery like happened in the Second World War but
:24:34. > :24:38.the problem is, the Second World War, there were no divisions and
:24:39. > :24:44.about 30 people turned up everyday. You are suggesting we would move
:24:45. > :24:51.every day when there is a vote, 650 MPs going from portcullis house to
:24:52. > :24:56.the House of Lords, walking along a public payment, the biggest security
:24:57. > :25:00.risk you can imagine. Cut this objection actually delay the sale
:25:01. > :25:04.process? That's my biggest anxiety. The government needs to allow the
:25:05. > :25:08.House of Commons and the House of Lords, two different bodies, to make
:25:09. > :25:12.their own decision about what had happened and the first thing is, we
:25:13. > :25:17.shouldn't be saying let's do this, done, we should say, let's set up a
:25:18. > :25:20.delivery authority like we did for the Olympics to make sure there's
:25:21. > :25:28.proper coherent body of people and they can put together the business
:25:29. > :25:31.plan. Six years to do that? The business plan will be ready in 18
:25:32. > :25:41.months' time. We looked at this for one year. Are you prepared to move
:25:42. > :25:43.out? First of all, I deferred to the infinitely superior knowledge of the
:25:44. > :25:50.House of Commons. Although they don't agree. I will make whatever
:25:51. > :25:54.solution works the best. I would like to say the least disruption for
:25:55. > :25:59.the lowest cost and those other two big entities. It's the classic
:26:00. > :26:04.construction dilemma, like working on the tube and railways forth the
:26:05. > :26:07.evidence is, if you work on a live system could cost you twice as much
:26:08. > :26:12.and take three times as long so my evidence from being Shadow Transport
:26:13. > :26:17.Secretary, it's always best to move out. It's an iconic building at
:26:18. > :26:20.every tourist in the world wants to have their photograph taken in front
:26:21. > :26:27.of which is why we have to protect it. Don't talk over each other. With
:26:28. > :26:30.the asbestos especially, the building could be closed down
:26:31. > :26:37.tomorrow in definitely. Before I let you go, do you want to be Speaker of
:26:38. > :26:42.the house? The Mail on Sunday rang me on Saturday, and I failed to
:26:43. > :26:44.predict anything last year in politics. I'm finding it difficult
:26:45. > :26:51.to predict anything this year. My ability to predict even my own
:26:52. > :26:57.future, let alone John Bercow's is not. You would like to? I can't
:26:58. > :27:01.predict anything. I'm not asking you to predict. I think that is yes.
:27:02. > :27:04.Anyway, thank both very much. The Northern Ireland government
:27:05. > :27:07.is on the verge of collapse this afternoon which could force
:27:08. > :27:09.the Secretary of State, James Brokenshire,
:27:10. > :27:10.to call fresh elections. The crisis has been prompted
:27:11. > :27:13.by the resignation last week of Deputy First Minister,
:27:14. > :27:15.Martin McGuiness, in protest at First Minister Arlene Foster's
:27:16. > :27:17.involvement in the renewable heat incentive scheme - the so called
:27:18. > :27:20."cash for ash" scandal. Let's talk to our correspondent
:27:21. > :27:31.Stephen Walker who's at Stormont. Stephen, give us the timings of
:27:32. > :27:36.today. I understand 5pm is the deadline for Sinn Fein to find
:27:37. > :27:39.another Deputy First Minister? Actually, in the last 20 minutes,
:27:40. > :27:44.we've had political drama because the do you P have nominated Arlene
:27:45. > :27:50.Foster as First Minister, it was expected, and Sinn Fein refused
:27:51. > :27:53.declined to nominate Martin McGuinness and that was flagged up
:27:54. > :27:57.in advance. We knew that was going to happen so now we are moving
:27:58. > :28:02.towards this 5pm deadline when the Secretary of State has to call an
:28:03. > :28:07.election. Basically, you can't have a First Minister without a Deputy
:28:08. > :28:12.First Minister or vice versa pulled up they go together in this
:28:13. > :28:15.executive. We have a situation now where we have a First Minister and
:28:16. > :28:20.we don't have a Deputy First Minister, so there's got to be a
:28:21. > :28:25.call at 5pm and it's looking like a certainty we will have an election.
:28:26. > :28:30.What impact will that have on Brexit negotiations and Northern Ireland's
:28:31. > :28:34.role in that? The British government to some extent are playing that
:28:35. > :28:38.down. David broken Shire is saying just because we don't have a working
:28:39. > :28:42.executive, it doesn't mean the views of Northern Ireland would be taken
:28:43. > :28:45.on board. He said he is Northern Ireland Aqaba 's representative in
:28:46. > :28:49.the Cabinet and will put those views forward and still have discussions
:28:50. > :28:55.with committees and it will still take place in London. He says the
:28:56. > :28:58.views of people install Montt, and the views of people in Northern
:28:59. > :29:04.Ireland will be taken on board, so whilst they didn't want this to
:29:05. > :29:06.happen, and it's an enormous headache for Downing Street, James
:29:07. > :29:10.Brokenshire is saying the views of people in Northern Ireland, when it
:29:11. > :29:14.comes to Brexit, will still be taken on board. If fresh elections are
:29:15. > :29:20.called, it's likely we will have the do you P and Sinn Fein as the two
:29:21. > :29:23.players gain full stop well they have resolved their differences,
:29:24. > :29:28.because when I interviewed both sides, it went way beyond
:29:29. > :29:33.cash-for-ash. Not at the end of this election campaign. What you are
:29:34. > :29:36.looking at is a divisive campaign, the First Minister Arlene Foster is
:29:37. > :29:40.on record as saying it's going to be a brutal campaign, some people
:29:41. > :29:43.saying it's not an orange and green issue but the competence of people
:29:44. > :29:50.behind me. It's going to be a divisive campaign, all those issues,
:29:51. > :29:53.cash-for-ash, legacy, the past, the Irish language, are not going to be
:29:54. > :29:57.resolved during the campaign but what people are saying is when they
:29:58. > :30:02.come back after the campaign, they will have to do have negotiations
:30:03. > :30:06.and if they can't solve that through the negotiations, technically, there
:30:07. > :30:11.it will be another election and if that does not happen, then you would
:30:12. > :30:13.think about the British government having direct rule serve as a whole
:30:14. > :30:20.series of questions in this political crisis. Thank you very
:30:21. > :30:24.much. When you think back to previous Prime Minister's and their
:30:25. > :30:29.involvement in Northern Ireland and the peace process, bringing the two
:30:30. > :30:31.sides together, Tony Blair or John Major, do you think Theresa May has
:30:32. > :30:41.been present enough in this dispute? Not at all, the question for the
:30:42. > :30:48.British Government is whether Brexit taking up all the political and
:30:49. > :30:52.administrative bandwidth? The key thing is to protect that piece which
:30:53. > :30:55.was so hard on after so many decades of war, and provide political
:30:56. > :30:59.stability. Could she have done more to stop the
:31:00. > :31:04.collapse of this coalition? It is disappointing to see this
:31:05. > :31:13.political point scoring. We have no idea on the amount of
:31:14. > :31:17.ground work which has been done. Any Westminster -based position
:31:18. > :31:21.delving into Northern Ireland politics, that is precarious.
:31:22. > :31:27.It is keyed to make sure we have as much stability and make sure we have
:31:28. > :31:31.the mechanisms of dialogue to cover the well-known concerns over the
:31:32. > :31:35.Common travel area but the opportunities of Brexit for the
:31:36. > :31:41.whole country and different communities so they are fed through.
:31:42. > :31:47.It is clear that has happened. We need to see these elections through.
:31:48. > :31:52.And have some statesman is like behaviour on this side of the Irish
:31:53. > :31:58.Sea. So we can support the sides coming to an agreement.
:31:59. > :32:01.It is known when British prime ministers have got involved to try
:32:02. > :32:06.and be an honest broker, it has worked.
:32:07. > :32:13.You are talking about in relation to the conflict which was preceded by a
:32:14. > :32:17.huge amount beneath the surface. I am sure that is going on. I don't
:32:18. > :32:24.think anyone has been asleep at the wheel. There are clearly huge local
:32:25. > :32:28.tensions. On the heat incentive scheme, that
:32:29. > :32:33.was the trigger, but there are broader issues.
:32:34. > :32:40.There is an issue around the Prime Minister needing the votes of the
:32:41. > :32:43.Democratic Unionist Party, they have indicated they would support the
:32:44. > :32:47.Brexit plans. I don't think that gets in a way of
:32:48. > :32:51.what we all want to see in Westminster which is elections, the
:32:52. > :32:56.democratic process set up after the Good Friday agreement, to make sure
:32:57. > :33:00.Northern Irish politicians can resolve their problems locally as
:33:01. > :33:06.far as possible. We have two respect that. And tried
:33:07. > :33:10.to be a force for stability. Will it be difficult if the Supreme
:33:11. > :33:17.Court upholds the view of the High Court before it's about giving the
:33:18. > :33:22.devolved Assembly some say in Article 50 and triggering it, and
:33:23. > :33:28.there are elections going on, and it has collapsed. How would that work
:33:29. > :33:32.giving Northern Ireland invoice? The Supreme Court, we are expecting
:33:33. > :33:36.a judgment in ten days. I am not clear whether we will get a judgment
:33:37. > :33:43.on the constitutional issues in that at the same time.
:33:44. > :33:48.It is clear to me the issues of the border, the potential imposition of
:33:49. > :33:53.a hard border, are of great concern. The head of the Northern Ireland's
:33:54. > :34:00.Police Federation has warned any hard border would be a target for
:34:01. > :34:05.distance. We don't want to, there is a dilemma. If you keep borders open
:34:06. > :34:15.you create a back channel for people traffickers.
:34:16. > :34:20.That is not a domestic stability point on the radar.
:34:21. > :34:24.Will the people of Northern Ireland to be heard if there are elections?
:34:25. > :34:30.Nobody is speaking for them while Article 50 is ongoing.
:34:31. > :34:32.Now, standing in the drizzle outside Parliament are two of Westminster's
:34:33. > :34:36.But before we speak to them, let's have a look at the stories
:34:37. > :34:40.Tonight, Jeremy Corbyn will address Labour MPs
:34:41. > :34:44.Could there be some anxious faces as they try to work out who else
:34:45. > :34:46.might take Tristram Hunt's lead and leave Parliament?
:34:47. > :34:49.Tomorrow, Theresa May is making her first major speech
:34:50. > :34:52.detailing the Government's strategy for leaving the EU.
:34:53. > :34:57.We're being told she'll make the optimistic case for Brexit.
:34:58. > :34:59.Also tomorrow, anyone who's anyone will be
:35:00. > :35:01.gathering for the start of the World Economic
:35:02. > :35:04.And then on Wednesday, the Prime Minister and Jeremy Corbyn
:35:05. > :35:08.However, all this pales into insignificance because Friday
:35:09. > :35:12.Donald Trump will be sworn in as the 45th President
:35:13. > :35:17.We're joined now by the New Stateman's Anoosh Chakelian
:35:18. > :35:21.and James Lyons from the Sunday Times.
:35:22. > :35:29.Welcome. Anoosh, what do you expect to hear
:35:30. > :35:33.from Theresa May tomorrow? We are expecting her to say she is
:35:34. > :35:39.prepared to leave the single market, customs union, and take Britain out
:35:40. > :35:43.of the European Court of Justice. This isn't new, we have known
:35:44. > :35:48.Theresa May was going to put immigration ahead of the economy for
:35:49. > :35:54.Brexit but she has been under fire for not having a plan.
:35:55. > :35:59.At least we are hearing it now. And James? I expect to hear as
:36:00. > :36:04.little as possible she can get away with saying. She does not like to
:36:05. > :36:08.volunteer information willingly. She is being forced to deliver this
:36:09. > :36:14.speech because of the Supreme Court case bearing down on us.
:36:15. > :36:19.We are heading for what some might call a hard or clean Brexit.
:36:20. > :36:22.Was that underlined by Philip Hammond in his interview with the
:36:23. > :36:25.German paper at the weekend when he said he would take the required
:36:26. > :36:30.action if he could not get a deal with the EU?
:36:31. > :36:34.It was like he was issuing an ultimatum, saying, we could become
:36:35. > :36:39.this aggressive corporate tax haven or you could let us have access to
:36:40. > :36:43.the single market but us needing to keep free movement or any of the
:36:44. > :36:47.status quo. In terms of Theresa May saying she
:36:48. > :36:53.wasn't going to give a running commentary, the markets have
:36:54. > :36:58.reacted. One of my colleagues at the Sunday
:36:59. > :37:05.Times was told by people in Government last week they expected a
:37:06. > :37:11.market correction. We were joking about buying some euros over the
:37:12. > :37:14.weekend. There will be further market
:37:15. > :37:18.reaction tomorrow. Jeremy Corbyn said yesterday in his
:37:19. > :37:22.interview with Andrew Marr he said he thought Labour had had a good
:37:23. > :37:27.week. Their week was mixed. Jeremy Corbyn
:37:28. > :37:32.was prevaricating over immigration not saying whether he agreed Labour
:37:33. > :37:36.was in favour of free movement. It has been his relaunch as a
:37:37. > :37:40.populist leader. He keeps using language like, the system is raped,
:37:41. > :37:45.the elite are taking Britain for a ride.
:37:46. > :37:49.In a way that is working, his policy about wanting a wage cap on bosses
:37:50. > :37:55.who earn 20 times more than their employees was popular.
:37:56. > :38:00.You are looking quizzical, James? I don't think anyone could describe
:38:01. > :38:05.it as mixed for Labour, it was a catastrophe, the diabolical relaunch
:38:06. > :38:11.and the resignation of Tristram Hunt.
:38:12. > :38:15.The interesting polling over the weekend was the one that showed
:38:16. > :38:21.Theresa May has a 12 point lead on health. Traditionally the strongest
:38:22. > :38:26.subject for Labour. That was in the middle of an NHS crisis last week.
:38:27. > :38:32.Like you. No doubt you will be watching the inauguration.
:38:33. > :38:40.A diabolical relaunch last week? We had a series of U-turns within 24
:38:41. > :38:45.hours and what annoyed Labour MPs was after a reasonable performance
:38:46. > :38:48.at Prime Minister is question is, to have the Leader of the Opposition
:38:49. > :38:56.spokesperson briefing on Nato issues which were not raised, casting doubt
:38:57. > :39:01.on whether a future Labour Government would respond under an
:39:02. > :39:04.Article 5 provocation. That was appalling.
:39:05. > :39:11.That person needs to be reined in. Does Labour support nuclear power?
:39:12. > :39:16.We do, as part of an energy mix. We have dangerously low levels of
:39:17. > :39:21.capacity in the British system. Jeremy Corbyn has a principled view
:39:22. > :39:25.of being antinuclear but he says there should be a mix. Does he need
:39:26. > :39:30.to say more in terms of what he believes about nuclear power when it
:39:31. > :39:36.comes to the Copeland by-election? Workers want reassurance any Labour
:39:37. > :39:40.and would protect their jobs and pensions, something we have tried to
:39:41. > :39:46.do in opposition during the enterprise Bill. And before the
:39:47. > :39:49.by-election was announced, we sought to do that through the back door
:39:50. > :39:54.without Parliamentary scrutiny. Labour politicians have stood
:39:55. > :39:57.alongside the workers of Sellafield and we will continue to stand by
:39:58. > :40:02.them. You would like to hear Jeremy Corbyn
:40:03. > :40:07.Seymore. In unequivocal terms. How dangerous
:40:08. > :40:11.could Copeland be? Copeland and Stoke on Trent are
:40:12. > :40:18.Hartland Labour seats which we held in 2015, and election we lost badly.
:40:19. > :40:23.We have reasonable majorities and the Tories do not have much
:40:24. > :40:27.representation locally. These are seats we should hold onto
:40:28. > :40:32.particularly with the NHS in that area, the proposals to move the
:40:33. > :40:38.maternity unit from -- down the road to Carlisle.
:40:39. > :40:44.The poll says that Theresa May is more trusted over the NHS.
:40:45. > :40:50.We need to see action in the polls as well, see movement.
:40:51. > :40:56.The PLP meeting today, what will the atmosphere be like? Tristam Hunt,
:40:57. > :41:01.Jamie Reid, stepping down to take jobs outside of politics. Do you
:41:02. > :41:08.know any other politics -- Labour colleagues doing the same? Are you
:41:09. > :41:14.surprised by this? No, I don't. I know Joan -- I know
:41:15. > :41:21.Jamie had an eight hour journey to London with young children still at
:41:22. > :41:25.home. This job is a vocation as much as employment. If people have the
:41:26. > :41:29.opportunity to pursue a different location outside Parliament or feel
:41:30. > :41:32.this is no longer their vocation, people have the right to make the
:41:33. > :41:38.changes right for them and their families.
:41:39. > :41:45.We stand again in 2020? Yes. Whenever the next election comes.
:41:46. > :41:48.There has been criticism about Jeremy Corbyn by both those MPs
:41:49. > :41:57.leaving. Do you agree? Both of them have been
:41:58. > :42:01.critical. Last year, 122 MPs did a vote of no-confidence. That is not
:42:02. > :42:08.something that exceptional. I do think people are looking to
:42:09. > :42:13.their futures and working out what is best for them and their families.
:42:14. > :42:15.We are a party that wants people to have better lives and it is allowed
:42:16. > :42:24.for Labour MPs to have better lives. And back to that interview
:42:25. > :42:26.with Donald Trump. In a moment, I'll be talking
:42:27. > :42:28.to Michael Gove who conducted First, here's the President-elect
:42:29. > :42:32.on his mother and her The UK, my mother
:42:33. > :42:34.was very ceremonial. I think that's where I got this
:42:35. > :42:37.aspect, cos my father She loved the ceremony
:42:38. > :42:47.and the beauty, because nobody does And she had great
:42:48. > :43:04.respect for the Queen. It was fascinating interviewing him,
:43:05. > :43:11.he is a force of nature. You don't even need to ask a question. But it
:43:12. > :43:13.comes, commentary on everything from Nato to Twitter.
:43:14. > :43:20.Is he somebody ready to lead the free world?
:43:21. > :43:28.What do you make of him? President Trump will be different from the
:43:29. > :43:34.candidate. The candidate had a deliberate campaign style which was
:43:35. > :43:37.big, bombastic, brash. As president, of course he will still be the
:43:38. > :43:42.personality we know but he will look at things in a more businesslike
:43:43. > :43:46.way. There is a difference between the marketeer, and the deal-maker in
:43:47. > :43:51.office. We haven't seen evidence in change
:43:52. > :43:55.in style, he is still tweeting away, will he continue?
:43:56. > :44:01.He was clear he will continue to tweet, he regards that as a way of
:44:02. > :44:03.cutting through what he regards as media distortion.
:44:04. > :44:12.If you look at the people he has built around him in the Cabinet,
:44:13. > :44:19.James Matias, it would have been unlikely someone of his stature
:44:20. > :44:21.would have agreed to serve in Cabinet.
:44:22. > :44:26.The team he is assembling, some of the things he says in an interview,
:44:27. > :44:30.suggests he will govern not innate radically different way but in a
:44:31. > :44:35.different way to how he campaigned. Did you give him a proper grilling?
:44:36. > :44:40.We were there for one hour, we had the opportunity to ask questions on
:44:41. > :44:46.a range of issues. The critical thing is when you are talking to
:44:47. > :44:51.someone like Donald Trump, you can try to argue with him but he is like
:44:52. > :44:54.a river in spate, when you ask a question, the flow of language just
:44:55. > :45:06.comes at a torrent. Where were the difficult questions
:45:07. > :45:09.from you on his links to Vladimir Putin? We asked specifically whether
:45:10. > :45:16.or not he would stand by what he said Nato. He did shifters position.
:45:17. > :45:20.We ask them about everything from the wrong deal to whether or not he
:45:21. > :45:25.would stand down his campaign promise on Muslims, and he provided
:45:26. > :45:32.that. The critical thing I thought was it was important for me and my
:45:33. > :45:39.colleague from Germany to cover a wide range of topics and allow
:45:40. > :45:42.newspaper readers to form their own opinion. You didn't challenge him on
:45:43. > :45:49.his inconsistencies and there were many on very pressing issues. You
:45:50. > :45:51.say yourself you asked on a wide-ranging topic, but why didn't
:45:52. > :45:56.you challenge him before Christmas he said he wanted a nuclear arms
:45:57. > :46:05.race with Russia. Very provocative language. Now he says he wants to
:46:06. > :46:08.reduce it. Which is it? You can ask him when he appears on this
:46:09. > :46:14.programme. But you had him therefore one hour. We managed to generate
:46:15. > :46:17.from him compelling news on a variety of issues including a
:46:18. > :46:24.commitment to a rapid trade deal with Theresa May. Do you trust that,
:46:25. > :46:27.with his inconsistencies, like Syria, he was praised in Russia for
:46:28. > :46:32.getting involved in that because they were bashing Isis and now he
:46:33. > :46:36.says in your interview actually it has caused a humanitarian crisis in
:46:37. > :46:40.Syria. These are diametrically opposite views so when he says he
:46:41. > :46:48.wants a quick trade deal, do you trust him? I think he will be
:46:49. > :46:52.different from candidates from. I think that inconsistency is a
:46:53. > :46:56.different thing. A dangerous thing when it comes to foreign policy.
:46:57. > :47:00.Many things he said as a candidate are deeply worrying and I hope in
:47:01. > :47:05.the interests of the world he rolls back from some of them as President.
:47:06. > :47:10.I think what he said about Nato during the course of the campaign
:47:11. > :47:13.was dangerous and I think in the interview he suggests a more nuanced
:47:14. > :47:19.approach. I hope that will be the case. But my role in the interview
:47:20. > :47:24.was to make sure that he could speak for himself and people will form
:47:25. > :47:27.their own judgments. There are inconsistencies between what he said
:47:28. > :47:32.on the stump and what we may see in the White House. We can form a
:47:33. > :47:36.judgment like the American people, about whether or not they think he's
:47:37. > :47:39.doing a good job. The whole question of trust is ultimately one for the
:47:40. > :47:44.American people and for the world leaders who will engage with him. I
:47:45. > :47:49.was doing my job as a reporter to ensure he cover the waterfront and
:47:50. > :47:55.then each of us, as citizens, will form our judgment. I said during the
:47:56. > :48:00.campaign but I would have voted for Hillary Clinton and I've also said,
:48:01. > :48:06.some of the things he said are not acceptable but there's a difference.
:48:07. > :48:10.The BBC understands the reporter who allows a politician to speak for
:48:11. > :48:15.themselves, and an individual who can form a judgment about what they
:48:16. > :48:21.say. It's also about challenging, as a politician at the other end. If we
:48:22. > :48:27.look at the picture here of you with Donald Trump, is that a very
:48:28. > :48:34.professional, do you think? Thumbs up? Do you do that with all the
:48:35. > :48:38.politicians you do? Yes, if you want to have a selfie with me afterwards,
:48:39. > :48:45.you can. I've always never had the opportunity. Your German partner in
:48:46. > :48:48.this didn't stand with his thumbs up. People might just say that's a
:48:49. > :48:54.bit frivolous but you don't think so? I think the people should have
:48:55. > :49:03.their own views about that picture. I think I got a smile on my face and
:49:04. > :49:06.so has he. On that basis, you got there before Boris Johnson and
:49:07. > :49:11.Theresa May in terms of face time with Donald Trump. Euan Nigel
:49:12. > :49:16.Farage. Is not going to be Ambassador. Could you? I don't think
:49:17. > :49:24.diplomacy is my strong suit. Would you like to? No, I like being an MP
:49:25. > :49:29.and writing for the times. Why not a good ambassador? They require
:49:30. > :49:35.different skills but we got a very good primer list at the moment in
:49:36. > :49:44.Theresa May and a very good ambassador. How did the interview
:49:45. > :49:48.come about? We approach them and Donald Trump thought was a good idea
:49:49. > :49:54.to talk to Britain's best newspaper and the most successful newspaper.
:49:55. > :49:58.And they chose you to do the interview, none of the other
:49:59. > :50:03.political journalists? We made sure that we sent a professional team,
:50:04. > :50:09.the photographer did a brilliant job, and I hope Times readers will
:50:10. > :50:13.appreciate what we did but if people think it was shoddy journalism I can
:50:14. > :50:19.only apologise because I'm a valid serve newcomer to the trade and I'll
:50:20. > :50:27.do better with my next job. What is your job? You are elected by the
:50:28. > :50:33.people in Surrey but you talk about standing up to people... Nothing
:50:34. > :50:39.about comments on women. You are talking about a journalist as your
:50:40. > :50:43.colleague but it creates questions about the second job you have got. I
:50:44. > :50:49.think people will form their own judgment about the appropriateness
:50:50. > :50:57.about politicians writing. And thumbs up? Whether it's Boris
:50:58. > :51:01.Johnson or Tony Benn? Michael Foot would never have done that stand in
:51:02. > :51:05.a million years. We can't know but Michael Foot combined a very
:51:06. > :51:09.successful career as a local politician would also being a
:51:10. > :51:12.journalist and was editor of the Evening Standard and worked for Lord
:51:13. > :51:16.Beaverbrook. Before he was leader of the Labour Party. And I would never
:51:17. > :51:22.want to be the leader of the Labour Party. And on that stunning piece of
:51:23. > :51:26.news that are not going to be the Labour Party! We will stop this now.
:51:27. > :51:28.Thank you for coming in. Now, are we seeing
:51:29. > :51:33.the commercialisation of politics? By the end of the week,
:51:34. > :51:37.a marketing man will be in the White House and an increasing
:51:38. > :51:41.number of companies seem to have recognised the commercial
:51:42. > :51:42.opportunities presented by politics. President Obama loves music
:51:43. > :51:50.and has long been a fan So much so that he recently joked
:51:51. > :51:56.that he was hoping for a job with the company when he
:51:57. > :52:03.left the White House. And it seems Spotify's boss has just
:52:04. > :52:06.the vacancy for him. He tweeted Obama a spoof
:52:07. > :52:08.job description for So if you go for this job,
:52:09. > :52:13.you should have at least eight years' experience of running
:52:14. > :52:15.a highly regarded nation, a warm and friendly attitude
:52:16. > :52:21.and a Nobel Peace Prize. In contrast, President-elect Trump
:52:22. > :52:25.is used as the butt of a joke "Hurry, it won't last.
:52:26. > :52:36.It's limited, very limited." He'll be voting Leave
:52:37. > :52:43.on his next appraisal. The other big political campaign
:52:44. > :52:46.of 2016, the EU referendum, has been used by several companies
:52:47. > :52:48.in their marketing. The vote was often a hot topic
:52:49. > :52:51.in Britain's public houses and possibly even more so in those
:52:52. > :52:54.owned by Brexit-backer and pub He printed 200,000 beer mats
:52:55. > :53:02.promoting the Leave campaign. Meanwhile, Ryanair offered cut-price
:53:03. > :53:04.flights for people to fly And for those unhappy
:53:05. > :53:12.with the Leave result, the chance to see no Europe,
:53:13. > :53:16.hear no Europe and speak no Europe. Ryanair launched a sale with flights
:53:17. > :53:20.costing just ?10 for people wanting But please note, other music
:53:21. > :53:24.websites, food outlets, Here with us now to cast an expert
:53:25. > :53:38.eye over those adverts is Murray MacLennan,
:53:39. > :53:46.the worldwide CEO of the advertising Welcome to the Daily Politics. What
:53:47. > :53:49.do you make of these companies using politics in the advertising? There's
:53:50. > :53:55.nothing new in some respects because what we attempt to do is reflect
:53:56. > :53:59.society and understand the target audience and the last three years
:54:00. > :54:04.has seen unprecedented interest and emotion in politics, party politics,
:54:05. > :54:10.but issues, independence, Brexit, Donald Trump, and its arguments
:54:11. > :54:12.tween not just YouTube are people in the pub to advertisers and people
:54:13. > :54:19.down the football ground, so people are going to companies to but the
:54:20. > :54:25.minute advertising. We used to joke these things work not joked about
:54:26. > :54:29.down in the dog and duck but now they are. Do think it's an effective
:54:30. > :54:33.way of engaging consumers? It shows we are humorous. I think it would
:54:34. > :54:39.take a brave advertiser to take sides. Ryanair does but their
:54:40. > :54:44.history is about being opinionated and combative, so it's in their
:54:45. > :54:49.brand, but I don't think you will see Tesco, NatWest, taking sides
:54:50. > :54:55.shortly. They are very cautious, aren't they? It's not their job.
:54:56. > :54:58.Over the New Year, we saw Lego take a stand against the Daily Mail and
:54:59. > :55:02.not advertise whereas John Lewis said it's not our job to take sides.
:55:03. > :55:07.Our customers have different views and were not there to tell them
:55:08. > :55:11.that. Do you think those lines will be blurred in the future and it will
:55:12. > :55:16.become more difficult for them not to take sides, even if it actually
:55:17. > :55:19.is part of their moderate? They may choose to because what we are seeing
:55:20. > :55:24.more and more companies and brands having points of view. They are
:55:25. > :55:28.meant to fulfil something in society over and about making money for
:55:29. > :55:34.their shareholders and a social purpose if you like and can you have
:55:35. > :55:37.a social purpose without politics? Often but not always. I think with
:55:38. > :55:43.greater engagement on these emotional subjects, and that need
:55:44. > :55:50.for companies to have a point of view, you could do. Is it a growing
:55:51. > :55:54.trend or these exceptions? I think they are so deep-rooted and
:55:55. > :55:58.long-running, I think over the next two or three years we'll see more
:55:59. > :56:04.companies having views, using the engagement of people in the
:56:05. > :56:09.advertisements in these big issues, whether it is Brexit or trump. I
:56:10. > :56:17.think it could well be a trend, I'm afraid. Does it surprise you? Not
:56:18. > :56:20.really because it's been part of the political fabric for so long and I
:56:21. > :56:26.can see the pitfalls, businesses being perceived to back a side, or
:56:27. > :56:31.getting a challenge back themselves. I think for the politicians it's a
:56:32. > :56:35.good thing. When you think about Brexit, 72% turnout, far higher than
:56:36. > :56:42.people expected, and all forms of mediums, getting product placement,
:56:43. > :56:45.to reach parts and voters in a way traditional politics doesn't appeal,
:56:46. > :56:51.is a good thing. Would you advise any of your clients to piggyback big
:56:52. > :56:57.political events which have happened like the referendum and the trump
:56:58. > :57:01.inauguration? It depends on the brand and the company. It there is
:57:02. > :57:06.strong brand and has political roots, spotter five know their
:57:07. > :57:10.target audience. We have to know what their values are. If you are
:57:11. > :57:17.reflecting their values, they like to be challenged, then we would do,
:57:18. > :57:21.yes. What you think of this? I love the adverts. Britain is brilliant at
:57:22. > :57:25.advertisements, and our industry is precious globally, loved and
:57:26. > :57:35.revered, and our creativity and quirky character comes out in that
:57:36. > :57:40.and I watched La La Land at the weekend and I watched an advert for
:57:41. > :57:45.NatWest bank talking about climate change and I thought to myself,
:57:46. > :57:48.there you go, NatWest are part of a crisis which means people have never
:57:49. > :57:54.pay rise for eight years but now they are trying to do good. I'm glad
:57:55. > :57:59.you've made that clear on the programme. The other thing is, I
:58:00. > :58:03.think politics is more at the front now than it's ever been our public
:58:04. > :58:09.discourse so why wouldn't you talk about the things people are talking
:58:10. > :58:10.about? Just stay with us for the end of the programme.
:58:11. > :58:14.There's just time before we go to find out the answer to our quiz.
:58:15. > :58:16.The question was, which magazine will Theresa May be featuring in?
:58:17. > :58:39.Vogue. It could be top gear. You both got it right. I'm going to
:58:40. > :58:41.tread very carefully. Thanks very much to all of our guests today.
:58:42. > :58:44.The One O'Clock News is starting over on BBC One now.
:58:45. > :58:47.I'll be here at noon tomorrow with all the big