:00:05. > :00:13.appointed to replace Kofi Annan. That is all for now for me. Now it
:00:13. > :00:17.is time for HARDtalk. The London 2012 Olympics has been
:00:17. > :00:21.applauded at home and abroad as a huge success in terms of
:00:21. > :00:25.organisation and medals for the host nation. My guest today is
:00:25. > :00:29.chairman of the British Olympic Association and director of their
:00:29. > :00:34.London organising committee of the Olympic Games. Legacy was at the
:00:34. > :00:44.heart of London's bid to host the Games. What is being done to show
:00:44. > :01:02.
:01:02. > :01:10.that Britain has more than medals Lord Moynihan, welcome to HARDtalk.
:01:10. > :01:14.Thank you. Britain's coalition government promised that Britain's
:01:14. > :01:22.Olympics would put the Great back into Great Britain. They had been
:01:22. > :01:26.destroyed as a golden games. Where are they? As described. All of the
:01:26. > :01:33.organisers played their part. The organisers put on a great Games for
:01:33. > :01:39.the athletes. Team GB performed and excelled my expectations. Sorry,
:01:39. > :01:43.exceeded my expectations. It was a truly great Games. You have
:01:43. > :01:49.announce your resignation. You will stand down after an election in
:01:49. > :01:54.November. Why step down when feeling is so good? I came into
:01:54. > :02:00.travel the path to London 2012. That meant focusing on Beijing and,
:02:00. > :02:07.from Beijing, up to London 2012. I want to give my successor a chance
:02:08. > :02:14.to work towards the Winter Olympic Games. Then, on to rare. It is in
:02:14. > :02:21.the best interests of the organisation. -- onto Rio. They
:02:21. > :02:26.need to get to know the organising committee. When you step down,
:02:26. > :02:29.everyone will look at the 2012 games. They have been successful
:02:29. > :02:35.but there have been some glitches along the way. Some quite
:02:35. > :02:40.embarrassing ones. G4S, the private security firm that was supposed to
:02:40. > :02:44.take care of security on the ground announced they could not come up
:02:44. > :02:53.with the 10,005 funders security personnel they were supposed to. --
:02:53. > :03:01.10,500. David Winnick said it was a humiliating shambles. It was. There
:03:01. > :03:06.was no problem with regard to security around the venues. LOCOG
:03:06. > :03:11.had security in place. It was clear we had to increase numbers. We
:03:11. > :03:16.hoped G4S would meet the challenge of the second contract. It was not
:03:16. > :03:21.possible, at the end of the day. Then, the army, thanks to Philip
:03:21. > :03:26.Hammond, the Secretary for Defence, stepped in. The situation was
:03:26. > :03:30.rectified but it was embarrassing. You had Mitt Romney talking about
:03:30. > :03:35.disconcerting signs, about preparations for the Games. Not the
:03:35. > :03:41.type of head lice you want. If you are Mitt Romney, it is best to make
:03:41. > :03:46.an error when you are abroad. He was wrong about his expectations.
:03:46. > :03:50.It was an outstanding Games. The armed forces came and they played
:03:50. > :03:56.their part. It provided an opportunity for the British public
:03:56. > :04:01.to say thank you to them in a way they cannot usually do. They cannot
:04:01. > :04:09.say enough how much of the security concern there was. -- we cannot.
:04:09. > :04:14.One day after we won the bid, there was a terrorist attack. You have
:04:14. > :04:18.over 20,000 journalists turning up just before the Games. They are
:04:18. > :04:23.focusing on every potential problem they can find. When you look at the
:04:23. > :04:27.difficulties from Beijing, the focus of human rights, when you go
:04:27. > :04:32.to Athens, or the press focus about whether the stadium would be ready,
:04:32. > :04:39.we faced one issue, one important issue, which was rectified. That
:04:39. > :04:43.issue, in my view, in the totality of the preparation, made the rest
:04:44. > :04:49.of the problems look small by comparison.
:04:49. > :04:53.There was a problem with seating and ticketing. London 2012 promised
:04:53. > :05:02.to be different from previous games which have had issues. There were
:05:02. > :05:12.meant to be no empty seats but there was. -- there was meant to be
:05:12. > :05:12.
:05:12. > :05:18.no increases but there were. There were two elements to ticketing. The
:05:18. > :05:23.ticketing challenge in my view should now be taken over and led by
:05:23. > :05:30.the IOC. Every time we have an Olympic Games, but you organising
:05:30. > :05:33.committee starts from scratch with the good thing. -- and new. You
:05:34. > :05:39.have 26 World Championships going on at the same time. You have
:05:39. > :05:47.uncertainty about which athletes will allow their family to come and
:05:47. > :05:55.watch them. It is hugely complex. My view, which is clearly stated,
:05:55. > :06:01.is that this is the subject into which the IOC should invest
:06:01. > :06:05.millions of pounds to get the platform right. After a few games,
:06:05. > :06:11.we will have a state-of-the-art ticketing system. -- Games. In the
:06:11. > :06:16.meantime, the London 2012 Paralympics are coming up. Can you
:06:16. > :06:21.guarantee there will be no NTT's? cannot guarantee that. -- empty
:06:21. > :06:25.seats. I can guarantee that we will work exceptionally hard to make
:06:25. > :06:31.sure we sell more tickets than ever before. We sold more tickets in
:06:31. > :06:35.football, women's football, than any other host nation ever has done.
:06:35. > :06:41.The British public deserve the right to buy those seats. I
:06:41. > :06:45.addressed this issue as chairman of the BOA. We needed to fill the
:06:45. > :06:50.seats to back Team GB. We needed to fill the seats because the public
:06:50. > :06:56.are passionate about sport. They must have the opportunity to go to
:06:56. > :07:00.the Olympic Games and the Paralympic Games. When people were
:07:00. > :07:04.in their suits, the press took every opportunity to take pictures
:07:04. > :07:10.of them tucking into fast food. A lot of controversy about Coca-Cola
:07:10. > :07:14.and McDonald's being sponsors. We have got a children's charity, the
:07:14. > :07:20.children's food campaign, saying it was a valuable chance to create a
:07:20. > :07:25.positive health legacy and it was squandered. Was it? I do not think
:07:25. > :07:32.it was. The committee who choose the top sponsors, and you mention
:07:32. > :07:39.two of them, they are not chosen by international individual Olympic
:07:39. > :07:42.committees. They helped us to healthier food, having greater
:07:43. > :07:49.opportunities to participate, getting more schools and his board.
:07:49. > :07:54.Those sponsors have done that very well. -- More schools into sport. I
:07:54. > :08:01.think McDonnell's have changed the quality of their food significantly.
:08:01. > :08:05.-- McDonald's. They have responded to people putting emphasis on them
:08:05. > :08:10.to improve the content of their food so that it is much more in
:08:10. > :08:15.line with the IOC's image. It was not the only fast food chain that
:08:15. > :08:21.was part of the official sponsors. There was chocolate, beer companies.
:08:21. > :08:25.Jacques Rogge said the bottom line was to support individual
:08:25. > :08:32.committees and federations or they would be in trouble. What does that
:08:32. > :08:37.mean? No fast that sponsors, no Olympics? -- fast food. He has to
:08:37. > :08:42.make sure that sponsorship comes in at the top level. Through the
:08:42. > :08:46.investment that they make, battered to the international committees, we
:08:46. > :08:51.can see the opportunity given to a lot of small countries to be able
:08:51. > :08:56.to fund the athletes that come to the Games. -- back out to. My whole
:08:56. > :09:01.life in sport has been about the athletes. If that can flow back to
:09:01. > :09:04.committees and give young athletes the chance to come to the Games and
:09:04. > :09:10.have the experience of a lifetime, I am absolutely comfortable with
:09:10. > :09:14.that. You had a nation who wanted to share in the joy of the Games.
:09:14. > :09:19.When local shops wanted to show the Olympic brand, the five rings, they
:09:19. > :09:25.were told to take him down. Do you think that the IOC controls the
:09:25. > :09:28.brand too tightly? I think there have been examples during the Games
:09:28. > :09:32.when there was a bit of an over- zealous response to protect the
:09:32. > :09:37.brand. There is a balance that needs to be struck between
:09:37. > :09:42.recognising that the brand must be protected to maximise income to the
:09:42. > :09:47.organisation and, on the other hand, not Uplyme a damper to the fact
:09:47. > :09:53.that people are really engaged and inspired. -- applying. They do not
:09:53. > :09:57.want to worried too much -- to worry too much about whether a not
:09:57. > :10:02.a fish-and-chip shop has Olympic rings. That is a bit over-zealous
:10:02. > :10:07.to me. So Jacques Rogge, the current President of the IOC, he is
:10:07. > :10:12.about to step down after 12 years in that job. When you look at the
:10:12. > :10:18.IOC as an organisation, do you think it is fit and healthy for the
:10:18. > :10:22.21st century? It has had an amazing Games. What is its job? To deliver
:10:22. > :10:28.an Olympic Games for the world to come together every four years.
:10:28. > :10:32.These were a stunning Games. They were superbly organised. The
:10:32. > :10:36.relationship between the organising committee and the IOC was close,
:10:36. > :10:41.professional and effective. The IOC have left these shores thinking it
:10:41. > :10:44.was an extraordinary Games that touched millions of people over the
:10:44. > :10:48.world through television and inspired a generation and was
:10:48. > :10:52.worthy of all the hard work that they put in. I think they will be
:10:52. > :10:57.pleased with where they stand. change necessary for the future?
:10:57. > :11:01.You always need to change as an organisation. I think the IOC will
:11:01. > :11:11.look at the Games can see what they can learn from them. Speaking
:11:11. > :11:17.
:11:17. > :11:24.personally, I think some of the things were not necessary. You need
:11:24. > :11:29.to have support for athletes. Should the organisation itself be
:11:30. > :11:34.more accountable? I am a passionate democrat. I always have been. I
:11:34. > :11:38.voted in favour of reform of the House of Lords to make it more
:11:38. > :11:42.accountable. That that was that in the House of Lords and the IOC is
:11:42. > :11:47.the House of Lords is a revising chamber. The IOC runs the Olympic
:11:47. > :11:51.world. I believe that over time it will become more accountable. Its
:11:51. > :11:56.membership should not be appointed for life, as some of the mark. All
:11:56. > :12:00.the membership should be accountable, either to the
:12:00. > :12:06.international federations or to the athletes or to the National Olympic
:12:06. > :12:11.Committee. Over time, I anticipate that will happen. Nobody can deny
:12:11. > :12:15.it was a great Games this time round. One of the key points of the
:12:15. > :12:19.London 2012 bid was about legacy. It was about inspiring a generation.
:12:19. > :12:25.You could not go round the venues without seeing that Britain every
:12:25. > :12:32.word. The 68 medals that Britain won, is that enough to inspire a
:12:33. > :12:37.generation? -- everywhere. medalists are important. Evicting
:12:37. > :12:42.you see the medal, gold, silver, bronze, that changes the life of
:12:42. > :12:49.the people around them. -- every time you see the middle. Massively
:12:49. > :12:53.inspirational. For me, being chairman, it is about helping the
:12:53. > :12:59.athletes to do personal bests. If they did that, they would have a
:12:59. > :13:03.phenomenal Games for Team GB. We wanted a genuine sports legacy. We
:13:03. > :13:13.wanted to raise the bar for able- bodied and disabled kids across the
:13:13. > :13:15.
:13:15. > :13:22.country. We have got a long way to He criticised the current
:13:22. > :13:26.government and the previous government in the middle of the
:13:26. > :13:31.Games. That is the best time to get a message across. It was important
:13:31. > :13:37.to get that message across. The Government has been treading water
:13:37. > :13:42.in this area. When he to have complete focus on teacher-training,
:13:42. > :13:52.and primary school sport and the quality of that. We have to check
:13:52. > :13:52.
:13:52. > :13:57.that the provision of school sport is of a high standard. The
:13:57. > :14:01.community will be more engaged. I am passionate about sport. I
:14:01. > :14:05.believe they should be a huge legacy and we should raise the bar
:14:05. > :14:12.for everyone in this country. the coalition going in the right
:14:13. > :14:17.direction? The government has cut a directive by the previous
:14:17. > :14:21.government to ensure at least two hours of sport are played in a
:14:21. > :14:26.school every single week. Michael Gove has recently announced changes
:14:26. > :14:36.to the guidelines on playing fields which critics say bomb-maker easier
:14:36. > :14:40.
:14:40. > :14:45.to sell them. Is that the right way forward? An announcement was made
:14:45. > :14:51.funding would be secured before Rio. The athlete supported my fight. It
:14:51. > :14:56.was a huge step forward. The Prime Minister said at Paris schools will
:14:56. > :15:02.be the centre of competitive sports. That announcement needs to be
:15:02. > :15:10.followed up. That is an important step forward. Sebastian Coe would
:15:10. > :15:14.be an ambassador, he said. I have known him that since we went to our
:15:14. > :15:22.first Games in 1980. He would not sit back and allow this to
:15:23. > :15:28.disappear. The announcement shows there is a potential for change.
:15:28. > :15:34.The work has only just begun. I will be doing everything I can to
:15:34. > :15:39.take this to real concrete changes. At the moment, there are mixed
:15:39. > :15:45.messages. You mentioned some things the David Cameron has promised. On
:15:45. > :15:50.the other hand, Michael Gove is saying things that is completely
:15:50. > :15:56.contradictory. I spoke to Michael Gove during the Games as much as I
:15:57. > :16:01.spoke with the Prime Minister. He is absolutely aware of that we need
:16:01. > :16:04.to capture of that extraordinary power of sport. And that we need to
:16:04. > :16:08.transform it into policies that will benefit able-bodied and
:16:08. > :16:12.disabled children across this country. It will not happen in the
:16:12. > :16:21.narrow window of the Olympics and the Paralympics. It will be higher
:16:21. > :16:30.up in the agenda then it has ever been in this country. Do we need to
:16:30. > :16:34.improve organisation? Sir Keith Mills said there were some great
:16:34. > :16:39.organisations doing some great work but they are not connected and the
:16:39. > :16:44.government is not connected. There is no national strategy. He has his
:16:44. > :16:53.finger on the polls one comes acronyms that some around in the
:16:53. > :16:58.world of sports administration. We need to empower the clubs, the
:16:58. > :17:03.schools, local communities, parents and volunteers. David Cameron has
:17:03. > :17:12.spoken about the big society. This is the classic example of how the
:17:12. > :17:16.bigger society can be put into practice. We need policies that
:17:16. > :17:26.focus on giving young people, everybody, the opportunity to
:17:26. > :17:29.
:17:29. > :17:34.participate. The word empowerment... Sir Keith Mills is right, we need
:17:34. > :17:41.to start to build a new sports policy. Let's have a look their
:17:41. > :17:47.women's sports. A female cyclist has won the medal in that sport for
:17:47. > :17:52.the first time. She has used that platform did talk about sexism and
:17:52. > :17:57.media coverage and the salary. That is the first thing that captured
:17:57. > :18:01.the headlines. And what was the outcome? It was a massive
:18:01. > :18:06.demonstration of girl power. The women of Team GB absolutely
:18:06. > :18:10.excelled. Our first gold medal in rowing was a pair of women. Three
:18:10. > :18:20.medals and will four in rowing which has to Stapley been male-
:18:20. > :18:22.
:18:22. > :18:28.dominated. -- has traditionally. No-one is questioning girl power.
:18:28. > :18:35.Women only got zero point five % of sponsorship. And 5% of TV coverage
:18:36. > :18:45.in generate 2010 and 20th August 11. Social media is on a different part.
:18:45. > :18:49.The female World Cup was the most tweeted event in 2011. No-one can
:18:49. > :18:53.look at these Games or any other sport and say the women do not
:18:53. > :19:02.absolutely perform and deserve to have huge support. I would go
:19:02. > :19:07.further than that. Every sports organisation should look at
:19:07. > :19:11.increasing the number of women who are involved in senior positions,
:19:11. > :19:14.medal positions and junior positions. We need to embed the
:19:14. > :19:19.role of women in sports administration to a far greater
:19:19. > :19:26.degree than before. It used to be very male dominated. That means to
:19:26. > :19:36.change. The athlete's message is that they want the change. I am a
:19:36. > :19:40.
:19:40. > :19:50.supportive. There was a big push to send the now we men for the London
:19:50. > :19:55.
:19:55. > :20:00.20 clubs and unpicks. Then comes the question of tokenism. The focus
:20:00. > :20:04.from all three groups around the world to change their policy and
:20:04. > :20:09.enable some of the outstanding women athletes to be
:20:09. > :20:14.representatives of their country was a very welcome to focus. The
:20:14. > :20:18.very fact of that debate was very much in the press of the Games and
:20:18. > :20:23.it was welcomed. It was a stepping- stone towards the overall goal to
:20:23. > :20:27.make sure there is a quality in the sport. There were some very
:20:27. > :20:33.sensitive issues associated were some Islamic countries on the
:20:33. > :20:41.subject. They did respond and that is a plus. Overall, the fact that
:20:41. > :20:46.women are so much in the heart, in comparison to the 1908 when any two
:20:46. > :20:54.events had women participating, through to 1948 when we took a step
:20:54. > :21:00.forward. This Games has changed disport -- the face of sport.
:21:00. > :21:09.80,000 people turned up to watch women's football. Were you there?
:21:09. > :21:16.was not. I wish I had been. These were successful Games. These are
:21:16. > :21:20.also expensive Games. The original bid was said over �4 billion. A
:21:20. > :21:26.looks as -- it looks like it was at least double that was actually
:21:26. > :21:32.spent. Is the feel-good factor were fed in these times of austerity
:21:32. > :21:38.when services are being cut? answer is unquestionably yes. And
:21:38. > :21:43.for one massive reason. Over the 9.3 billion that were spare,
:21:43. > :21:53.overwhelmingly the main amount of the money was in regenerating the
:21:53. > :21:58.poorest areas. It improved infrastructure, housing, facilities.
:21:58. > :22:02.A green lung in the East End of London. It was a very deprived and
:22:02. > :22:06.polluted area. A small can be the catalyst for urban regeneration,
:22:06. > :22:12.that is money well spent. Not just for the community but for
:22:12. > :22:16.generations to follow. As of November, you will be free of the
:22:16. > :22:22.shackles of the British Olympic Association, where will we see you
:22:22. > :22:28.next? The House of Lords? For the rest of my life, I will be fighting
:22:28. > :22:34.the cause on behalf of the athletes. That has been a punished -- passion
:22:34. > :22:39.all my life. It has been a huge privilege. I was speak openly and
:22:39. > :22:43.public and as persuasively as I can to make sure we really raised the
:22:43. > :22:49.bar and leave a serious sports legacy for these Games. What advice
:22:50. > :22:54.do you have for Rio? Making your own Games. Learn the lessons from
:22:54. > :22:58.the past. The one lesson I give them that we did in London was
:22:58. > :23:05.reflect the Cosmoplitan nature of your city. Don't try and returned -
:23:05. > :23:10.- improve on Beijing. We did not. We focus on London. They said there
:23:10. > :23:15.were intimidated by London. They should not be. Rio will be a
:23:15. > :23:20.fantastic Games. As long as a focus on what is great about Rio and
:23:20. > :23:25.Brazil and reflect that in their Games. And use the volunteers. The
:23:25. > :23:29.volunteers have made the Games. 70,000 people just want the extra
:23:29. > :23:33.yard to make this a great Games for all our visitors and the athletes.