:00:07. > :00:10.give Mrs Johnson and asked which. Now it's time for HARDtalk. The
:00:10. > :00:12.London 2012 Olympics has been applauded at home and abroad as a
:00:12. > :00:17.huge success in terms of organisation and medals for the
:00:17. > :00:20.host nation. My guest today, Lord Moynihan, is chairman of the
:00:20. > :00:25.British Olympic Association and director of the London organising
:00:25. > :00:29.committee of the Olympic Games. His legacy was at the heart of London's
:00:29. > :00:39.bid to host the Games. What is being done to show that Britain has
:00:39. > :00:58.
:00:58. > :01:01.more than medals to show for its Lord Moynihan, welcome to HARDtalk.
:01:01. > :01:08.Thank you. Britain's coalition government promised that Britain's
:01:08. > :01:14.Olympics would put the 'Great' back into Great Britain. They have been
:01:14. > :01:23.described as a golden Games. Were they? All of the organisers played
:01:23. > :01:32.their part. The organisers put on a great Games for the athletes. Team
:01:32. > :01:36.GB performed and excelled and exceeded my expectations. It was a
:01:36. > :01:39.truly great Games. You have announced your resignation. You
:01:39. > :01:47.will stand down after an election in November. Why step down when
:01:47. > :01:53.feeling is so good? I came in to travel the path to London 2012.
:01:53. > :01:57.That meant focusing on Beijing and, from Beijing, up to London 2012. I
:01:57. > :02:06.want to give my successor a chance to work towards the Winter Olympic
:02:07. > :02:11.Games. That's just 18 months away. Then, on to Rio. It is in the best
:02:11. > :02:18.interests of the organisation. They need to get to know the organising
:02:18. > :02:22.committee. That will be in Russia for the Winter Olympics. When you
:02:22. > :02:25.step down, everyone will look at the 2012 games. They have been
:02:25. > :02:29.successful but there have been some glitches along the way. Some quite
:02:29. > :02:32.embarrassing ones. G4S, the private security firm that was supposed to
:02:32. > :02:41.take care of security on the ground announced they could not come up
:02:41. > :02:45.with the 10,500 security personnel they were supposed to. That was
:02:45. > :02:51.quite embarrassing. David Winnick said it was a humiliating shambles.
:02:51. > :02:57.It was. There was no problem with regard to security around the
:02:57. > :03:03.venues. LOCOG had security in place. It was clear we had to increase
:03:03. > :03:09.numbers. We hoped G4S would meet the challenge of the second
:03:09. > :03:17.contract. It was not possible, at the end of the day. Then, the army,
:03:17. > :03:20.thanks to Philip Hammond, the Secretary for Defence, stepped in.
:03:20. > :03:23.The situation was rectified but it was embarrassing. You had Mitt
:03:23. > :03:29.Romney talking about disconcerting signs, about preparations for the
:03:29. > :03:34.Games. Not the type of headlines you want. If you are Mitt Romney,
:03:34. > :03:39.it is best to make an error when you are abroad. He was wrong about
:03:39. > :03:43.his expectations. It was an outstanding Games. The armed forces
:03:43. > :03:46.came and they played their part. It provided an opportunity for the
:03:46. > :03:56.British public to say thank you to them in a way they cannot usually
:03:56. > :03:59.do. You must have been disappointed. We cannot say enough how much of
:03:59. > :04:07.the security concern there was. One day after we won the bid, there was
:04:07. > :04:10.a terrorist attack. I was involved since it first competed. You have
:04:10. > :04:13.over 20,000 journalists turning up just before the Games. They are
:04:13. > :04:16.focusing on every potential problem they can find. When you look at the
:04:16. > :04:19.difficulties from Beijing, the focus of human rights, when you go
:04:19. > :04:22.to Athens, all the press focus about whether the stadium would be
:04:22. > :04:31.ready, we faced one issue - one important issue - which was
:04:31. > :04:37.rectified. That issue, in my view, in the totality of the preparation,
:04:37. > :04:44.made the rest of the problems look small by comparison. There was a
:04:44. > :04:52.problem with seating and ticketing. London 2012 promised to be
:04:52. > :04:55.different from previous games which have had issues. You said you would
:04:55. > :05:00.have pounds sitting at the front. There was meant to be no empty
:05:00. > :05:03.seats but there were. There were two elements to ticketing.
:05:03. > :05:13.ticketing challenge in my view should now be taken over and led by
:05:13. > :05:17.
:05:17. > :05:25.the IOC. Every time we have an Olympic Games, a new organising
:05:26. > :05:29.committee starts from scratch with the ticketing. It's a massive
:05:29. > :05:31.challenge. You have 26 World Championships going on at the same
:05:31. > :05:40.time. You have uncertainty about which athletes will allow their
:05:40. > :05:44.family to come and watch them. Will it take up that opportunity? It is
:05:44. > :05:47.hugely complex. My view, which is clearly stated, is that this is a
:05:47. > :05:57.subject into which the IOC should invest millions of pounds to get
:05:57. > :05:57.
:05:57. > :06:02.the platform right. Each host city should build and improve. After a
:06:02. > :06:05.few Games, we would have a state- of-the-art ticketing system. In the
:06:05. > :06:11.meantime, the London 2012 Paralympics are coming up. Can you
:06:11. > :06:14.guarantee there will be no empty seats? I cannot guarantee that. I
:06:14. > :06:24.can guarantee that we will work exceptionally hard to make sure we
:06:24. > :06:26.sell more tickets than ever before. I will give you one example. We
:06:26. > :06:29.sold more tickets in football, women's football, than any other
:06:29. > :06:39.host nation ever has done. The British public deserve the right to
:06:39. > :06:40.
:06:40. > :06:44.buy those seats. We wanted to fill those seats. I addressed this issue
:06:44. > :06:47.as chairman of the BOA. We needed to fill the seats to back Team GB.
:06:47. > :06:50.We needed to fill the seats because the public are passionate about
:06:50. > :06:58.sport. They must have the opportunity to go to the Olympic
:06:58. > :07:01.Games and the Paralympic Games. When people were in their seats,
:07:01. > :07:03.the press took every opportunity to take pictures of them tucking into
:07:03. > :07:06.fast food. A lot of controversy about Coca-Cola and McDonald's
:07:06. > :07:09.being sponsors. We have got a children's charity, the children's
:07:09. > :07:15.food campaign, saying it was a valuable chance to create a
:07:15. > :07:19.positive health legacy and it was squandered. Was it? I do not think
:07:19. > :07:21.it was. The committee who choose the top sponsors, and you mentioned
:07:21. > :07:29.two of them, they are not chosen by international individual Olympic
:07:29. > :07:31.committees. They helped us to invest in opportunities for eating
:07:31. > :07:41.healthier food, having greater opportunities to participate,
:07:41. > :07:42.
:07:42. > :07:52.getting more schools into sport. well. I think McDonald's have
:07:52. > :07:53.
:07:53. > :07:57.changed the quality of their food significantly. It's in response to
:07:57. > :08:00.such questions. They have responded to people putting emphasis on them
:08:00. > :08:07.to improve the content of their food so that it is much more in
:08:07. > :08:10.line with the IOC's image. It was not the only fast food chain that
:08:10. > :08:13.was part of the official sponsors. There were chocolate and beer
:08:13. > :08:15.companies. Jacques Rogge said the bottom line was to support
:08:15. > :08:23.individual committees and federations or they would be in
:08:23. > :08:32.trouble. What does that mean? No fast food sponsors, no Olympics?
:08:32. > :08:35.has to make sure that sponsorship comes in at the top level. Through
:08:35. > :08:39.the investment that they make back out to the international committees,
:08:39. > :08:46.we can see the opportunity given to a lot of small countries to be able
:08:46. > :08:50.to fund the athletes that come to the Games. My whole life in sport
:08:50. > :08:53.has been about the athletes. If that can flow back to communities
:08:53. > :09:01.and give young athletes the chance to come to the Games and have the
:09:01. > :09:05.experience of a lifetime, I am absolutely comfortable with that.
:09:05. > :09:08.You had a nation who wanted to share in the joy of the Games. When
:09:08. > :09:14.local shops wanted to show the Olympic brand, the five rings, they
:09:14. > :09:19.were told to take him down. Do you think that the IOC controls the
:09:19. > :09:22.brand too tightly? I think there have been examples during the Games
:09:22. > :09:28.when there was a bit of an over- zealous response to protect the
:09:28. > :09:31.brand. There is a balance that needs to be struck between
:09:31. > :09:34.recognising that the brand must be protected to maximise income to the
:09:34. > :09:43.organisation and, on the other hand, not applying a dampener to the fact
:09:43. > :09:46.that people are really engaged and inspired. They do not want to worry
:09:46. > :09:55.too much about whether or not a fish-and-chip shop has Olympic
:09:55. > :09:59.rings. That is a bit over-zealous to me. So Jacques Rogge, the
:09:59. > :10:03.current President of the IOC, he is about to step down after 12 years
:10:03. > :10:10.in that job. When you look at the IOC as an organisation, do you
:10:10. > :10:15.think it is fit and healthy for the 21st century? It has had an amazing
:10:15. > :10:20.Games. What is its job? To deliver an Olympic Games for the world to
:10:20. > :10:23.come together every four years. These were a stunning Games. They
:10:23. > :10:28.were superbly organised. The relationship between the organising
:10:28. > :10:31.committee and the IOC was close, professional and effective. The IOC
:10:31. > :10:34.have left these shores thinking it was an extraordinary Games that
:10:34. > :10:37.touched millions of people over the world through television and
:10:37. > :10:47.inspired a generation and was worthy of all the hard work that
:10:47. > :10:48.
:10:48. > :10:55.they put in. I think they will be change necessary for the future?
:10:55. > :10:58.organisation. I think the IOC will look at the Games and see what they
:10:58. > :11:08.can learn from them. Speaking personally, I think some of the
:11:08. > :11:10.
:11:10. > :11:19.things were not necessary. May be like sports administration. You
:11:19. > :11:26.need to have support for athletes. Should the organisation itself be
:11:26. > :11:29.more accountable? I am a passionate democrat. I always have been. I
:11:29. > :11:32.voted in favour of reform of the House of Lords to make it more
:11:32. > :11:36.accountable. The difference between the House of Lords and the IOC is
:11:36. > :11:43.the House of Lords is a revising chamber. The IOC runs the Olympic
:11:43. > :11:47.world. I believe that over time it will become more accountable. Its
:11:47. > :11:49.membership should not be appointed for life, as some of them are. All
:11:49. > :11:52.the membership should be accountable, either to the
:11:52. > :12:01.international federations or to the athletes or to the National Olympic
:12:01. > :12:06.Committee. Over time, I anticipate that will happen. Nobody can deny
:12:06. > :12:11.it was a great Games this time round. One of the key points of the
:12:11. > :12:14.London 2012 bid was about legacy. It was about inspiring a generation.
:12:14. > :12:17.You could not go round the venues without seeing that written
:12:17. > :12:25.everywhere. The 68 medals that Britain won, is that enough to
:12:25. > :12:28.inspire a generation? medallists are important. Every
:12:28. > :12:38.time someone sees the medal - gold, silver, bronze, that changes the
:12:38. > :12:39.
:12:39. > :12:44.life of the people around them. Massively inspirational. For me,
:12:44. > :12:50.being chairman, it is about helping the athletes to do personal bests.
:12:50. > :12:57.If they did that, they would have a phenomenal Games for Team GB. We
:12:57. > :13:01.wanted a genuine sports legacy. We wanted to raise the bar for able-
:13:01. > :13:08.bodied and disabled kids across the country. We have got a long way to
:13:08. > :13:18.You criticised the current government and the previous
:13:18. > :13:19.
:13:19. > :13:23.government in the middle of the Games. That is the best time to get
:13:23. > :13:27.a message across. It was important to get that message across. The
:13:27. > :13:29.Government has been treading water in this area. We need to have
:13:29. > :13:38.complete focus on teacher-training, and primary school sport and the
:13:38. > :13:48.quality of that. We have to check that the provision of school sport
:13:48. > :13:50.
:13:50. > :13:54.is of a high standard. The community will be more engaged. I
:13:54. > :13:58.am passionate about sport. I believe there should be a huge
:13:58. > :14:08.legacy and we should raise the bar for everyone in this country.
:14:08. > :14:11.the coalition going in the right direction? The government has cut a
:14:11. > :14:14.directive by the previous government to ensure at least two
:14:14. > :14:17.hours of sport are played in a school every single week. Michael
:14:17. > :14:27.Gove has re Gove has reanges to the guidelines on playing fields
:14:27. > :14:28.
:14:28. > :14:38.to sell them. Is that the right way forward? The prime minister made an
:14:38. > :14:42.
:14:42. > :14:45.secured before Rio. The athletes support my fight. It is a huge step
:14:45. > :14:51.forward. The Prime Minister said primary schools will be the centre
:14:51. > :14:56.of competitive sports. That announcement needs to be followed
:14:56. > :15:03.up. That is an important step forward. Sebastian Coe would be an
:15:03. > :15:10.ambassador, he said. I have known him since we went to our first
:15:10. > :15:20.Games in 1980. He will not sit back and allow this to disappear. The
:15:20. > :15:20.
:15:20. > :15:24.announcement shows there is a potential for change. The work has
:15:24. > :15:30.only just begun. I will be doing everything I can to make this into
:15:30. > :15:34.real concrete changes. At the moment, there are mixed messages.
:15:34. > :15:41.You mentioned some things David Cameron has promised. On the other
:15:41. > :15:44.hand, Michael Gove is saying things that is completely contradictory.
:15:44. > :15:48.spoke to Michael Gove during the Games as much as I spoke with the
:15:48. > :15:54.Prime Minister. He is absolutely aware that we need to capture that
:15:54. > :15:56.extraordinary power of sport. And that we need to transform it into
:15:56. > :16:04.policies that will benefit able- bodied and disabled children across
:16:04. > :16:08.this country. It will not happen in the narrow window of the Olympics
:16:08. > :16:17.and the Paralympics. It will be higher up in the agenda then it has
:16:17. > :16:19.ever been in this country. Do we need to improve organisation?
:16:19. > :16:22.Keith Mills said there were some great organisations doing some
:16:22. > :16:32.great work but they are not connected and the government is not
:16:32. > :16:33.
:16:33. > :16:40.connected. There is no national strategy. He has his finger on the
:16:40. > :16:43.pulse when it comes to acronyms in the world of sports administration.
:16:43. > :16:53.We need to empower the clubs, the schools, local communities, parents
:16:53. > :17:01.
:17:01. > :17:04.spoken about the big society. This is the classic example of how the
:17:04. > :17:07.big society can be put into practice. We need policies that
:17:07. > :17:17.focus on giving young people, everybody, the opportunity to
:17:17. > :17:26.
:17:26. > :17:29.participate. The word empowerment... Sir Keith Mills is right, we need
:17:29. > :17:33.to start to build a new sports policy. Let's have a look at
:17:33. > :17:37.women's sports. A female cyclist has won the medal in that sport for
:17:37. > :17:45.the first time. She has used that platform to talk about sexism and
:17:45. > :17:49.media coverage and salary. That is the first thing that captured the
:17:49. > :17:53.headlines. And what was the outcome? It was a massive
:17:53. > :18:00.demonstration of girl power. The women of Team GB absolutely
:18:00. > :18:03.excelled. Our first gold medal in rowing was a pair of women. Three
:18:03. > :18:13.medals out of four in rowing which has has traditionally been male-
:18:13. > :18:19.
:18:19. > :18:26.dominated... No-one is questioning girl power. Women only got 0.5% of
:18:26. > :18:31.sponsorship. And 5% of TV coverage in January 2010 and August, 2011.
:18:31. > :18:37.Social media is on a different path. The female World Cup was the most
:18:37. > :18:40.tweeted event in 2011. No-one can look at these Games or any other
:18:40. > :18:50.sport and say the women do not absolutely perform and they deserve
:18:50. > :18:53.
:18:53. > :18:55.to have huge support. I would go further than that. Every sports
:18:55. > :18:58.organisation should look at increasing the number of women who
:18:58. > :19:06.are involved in senior positions, medal positions and junior
:19:06. > :19:10.positions. We need to embed the role of women in sports
:19:10. > :19:15.administration to a far greater degree than before. It used to be
:19:15. > :19:21.very male dominated. That means change. The athletes' message is
:19:21. > :19:31.that they want the change. I am very supportive of that. There was
:19:31. > :19:33.
:19:33. > :19:43.a big push to send women for the London 2012 Olympics. Then comes
:19:43. > :19:47.
:19:47. > :19:50.the question of tokenism. Like the Saudi Arabian female athlete.
:19:50. > :19:52.focus from all the groups around the world is to change their
:19:52. > :20:02.policies an policies ansome of the outstanding women athletes to be
:20:02. > :20:04.
:20:04. > :20:08.representatives of their country, it was a very welcomed focus. The
:20:08. > :20:13.very fact of that debate was very much in the press of the Games and
:20:13. > :20:18.it was welcomed. It was a stepping- stone towards the overall goal to
:20:18. > :20:21.make sure there is equality in the sport. There were some very
:20:21. > :20:26.sensitive issues associated were some Islamic countries on the
:20:26. > :20:29.subject. They did respond and that is a plus. Overall, the fact that
:20:29. > :20:33.women are so much in the heart, in comparison to the 1908 where only
:20:33. > :20:43.two events had women participating, through to 1948 when we took a step
:20:43. > :20:52.
:20:52. > :20:58.forward. This Games has changed the face of sport. 80,000 people turned
:20:58. > :21:05.up to watch women's football. you there? I was not. I wish I had
:21:06. > :21:12.been. These were successful Games. These are also expensive Games. The
:21:12. > :21:16.original bid was said to be over �4 billion. It looks like at least
:21:16. > :21:23.double that was actually spent. Is the feel-good factor worth it in
:21:23. > :21:31.these times of austerity when services are being cut? The answer
:21:31. > :21:34.is unquestionably yes. And for one massive reason. Over the 9.3
:21:34. > :21:44.billion that was spent, overwhelmingly the main amount of
:21:44. > :21:44.
:21:44. > :21:50.the money was in regenerating the poorest areas. It improved
:21:50. > :21:56.infrastructure, housing, facilities. A green lung in the East End of
:21:56. > :21:59.London. It was a very deprived and polluted area. If sport can be the
:21:59. > :22:04.catalyst for urban regeneration, that is money well spent. Not just
:22:04. > :22:07.for the community but for generations to follow. As of
:22:07. > :22:14.November, you will be free of the shackles of the British Olympic
:22:14. > :22:20.Association, where will we see you next? The House of Lords? For the
:22:20. > :22:28.rest of my life, I will be fighting the cause on behalf of the athletes.
:22:28. > :22:31.That has been a passion all my life. It has been a huge privilege. I
:22:31. > :22:34.will speak openly, and publically, and as persuasively as I can to
:22:34. > :22:42.make sure we really raise the bar and leave a serious sports legacy
:22:42. > :22:47.for these Games. What advice do you have for Rio? Make it your own
:22:47. > :22:50.Games. Learn the lessons from the past. The one lesson I will give
:22:50. > :22:57.them, that we did in London, was reflect the Cosmoplitan nature of
:22:57. > :23:02.your city. Don't try and improve on Beijing. Or on London. We did not.
:23:02. > :23:08.We focused on London. They said they were intimidated by London.
:23:08. > :23:11.They should not be. Rio will be a fantastic Games. As long as they
:23:12. > :23:17.focus on what is great about Rio and Brazil and reflect that in
:23:17. > :23:20.their Games. And use the volunteers. The volunteers have made the Games.
:23:20. > :23:25.70,000 people. 70,000 people just went the extra yard to make this a
:23:25. > :23:27.great Games for all our visitors and the athletes. If they can