Bob Shrum - Former Democratic Party Strategist

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:00:06. > :00:14.against online retailers. That's it from me. Time for

:00:14. > :00:19.HARDtalk. Next Tuesday's US presidential

:00:19. > :00:27.election promises to be the closest since the George Bush and Al Gore

:00:27. > :00:30.are race ended in a dispute. Barack Obama could yet join the list of

:00:30. > :00:34.underwhelming, one-term presidents. My guess today is the veteran

:00:34. > :00:40.Democratic Party consultant and camping strategies to Bob Shrum.

:00:40. > :00:50.Why is President Obama struggling to rekindle the enthusiasm he

:00:50. > :01:15.

:01:15. > :01:19.Bob Shrum, in a New York city that is still recovering from Hurricane

:01:19. > :01:25.Sandy, welcome to HARDtalk. Glad to be here from across the sea. This

:01:25. > :01:31.place is still damaged. Let us talk about a political storm, rather

:01:31. > :01:35.than a real one. Let us talk about the race. You, a man of great

:01:35. > :01:40.experience, have been involved in a host of presidential campaigns over

:01:40. > :01:46.the years. Would you agree that the Obama campaign, at least for

:01:46. > :01:53.several months, has had a bit of complacency about it? I probably

:01:53. > :01:57.would not. I think it is had more. It has an absolute certainty about

:01:57. > :02:03.the direction it wanted to take this race. The Mitt Romney people

:02:03. > :02:09.wanted us to be a referendum. If you feel bad about the economy, why

:02:09. > :02:13.not give me a try? The Obama campaign from the beginning says

:02:13. > :02:18.this has to be a choice. We are going to ask a fundamental question

:02:18. > :02:27.- who is going to fight for the middle class? To rebuild prosperity

:02:27. > :02:31.up or do we let it trickle down? We have been very successful in Ohio.

:02:31. > :02:34.That is why you look at the new polls coming out of Ohio, the

:02:35. > :02:40.president is five points ahead. He has an advantage among white

:02:40. > :02:45.working men who do not have college degrees. That is because they put

:02:45. > :02:51.on a series of advertisements that posed this as a choice. They were

:02:51. > :02:56.criticising Mitt Romney's business record. They are unflappable. If

:02:56. > :03:00.they have a plan they go ahead and executed. I want to unpick several

:03:00. > :03:07.of those arguments. You have put a positive spin on their the campaign

:03:07. > :03:10.is. It is what I believe. If you look at the polls that came out in

:03:10. > :03:15.the battleground states this morning, the President is in a

:03:15. > :03:22.strong position. Mitt Romney would have to win many states where he is

:03:22. > :03:31.currently running behind. He is now spending money in Pennsylvania. He

:03:31. > :03:35.is spending money in Minnesota. He will not carry the States. Let us

:03:35. > :03:41.go back to complacency. We will get into the detail of where Obama's

:03:41. > :03:45.strength lies. You study these polls very closely. I used the word

:03:45. > :03:49.complacency because it is fair to say that one of the pivotal moments

:03:49. > :03:53.in this campaign came on 3rd October in that first debate, when

:03:53. > :03:58.people got their first head-to-head look at Mitt Romney and President

:03:58. > :04:05.Obama together and they saw a President Obama who appeared to be

:04:05. > :04:12.disengaged, this -- disconnected and in a sense unprepared for the

:04:12. > :04:15.fight. I would not go into all the reasons for this. Psychological,

:04:15. > :04:20.political, whether or not the President likes Mitt Romney,

:04:20. > :04:24.whatever. But there is something about precedence running for re-

:04:24. > :04:28.election that weaves them into trouble in that first event. Five

:04:28. > :04:36.of the last six precedence to face to those first debates have lost

:04:36. > :04:45.them. -- presidents who. The President clearly lost that debate.

:04:45. > :04:50.If he had performed the way he had been in the first debate that he

:04:50. > :04:53.did in the second, the race would be over. But the structure did not

:04:53. > :05:01.fundamentally changed. There is still an advantage in terms of

:05:01. > :05:05.organisation. When you referred to the Obama camp wanting to lay out a

:05:05. > :05:12.clear to us before the American people, how do you square that with

:05:12. > :05:19.one stunning fact. The Obama team did not actually produce an easy to

:05:20. > :05:25.digest vision, a plan, for what he will do in his next four years

:05:25. > :05:31.until 23rd October. How come: you and I will probably disagree on

:05:31. > :05:39.this. The precedent in his acceptance speech, and some people

:05:39. > :05:45.who criticised him at more angry about that, he talked about some of

:05:45. > :05:49.the things he wanted to do in the next four years. New manufacturing

:05:49. > :05:56.jobs, 100,000 new teachers, moving the country towards energy

:05:56. > :06:01.independence. The person who does not have a plan is Mitt Romney.

:06:01. > :06:08.am going to stop you for a second. You are disagreeing with a host of

:06:08. > :06:13.democratic commentators. A highly respected left-leaning commentator

:06:13. > :06:18.in the US road very recently that Obama's campaign has been brilliant

:06:18. > :06:23.at painting Mitt Romney as a hapless plutocrat. But it has been

:06:23. > :06:29.absent when it comes to promoting a second term vision. I often

:06:29. > :06:39.disagree with him. I disagree with him in the 2004 campaign when I was

:06:39. > :06:40.

:06:40. > :06:46.distracted just what John Carey. -- the strategist for her John Terry.

:06:46. > :06:50.We have a peanut gallery, including be, of all these commentators and

:06:50. > :06:56.people who have been in past campaigns. They all think they can

:06:56. > :07:03.do this better. The strength of the Obama campaign, all the way back to

:07:03. > :07:08.2007, is that it has a plan and it holds to the plan. In 2007 a lot of

:07:08. > :07:12.his fundraisers were very nervous. He got on the phone and he was way

:07:12. > :07:18.behind Hillary Clinton. He said, we know what we are doing. It will

:07:18. > :07:23.either work or it will not work. But we are not changing it. I

:07:23. > :07:27.disagree with him. It would not be the first time. If you are

:07:27. > :07:32.convinced that the Obama people have a clear plan, a clear vision

:07:32. > :07:38.and will stick to what, here is another way of questioning that. I

:07:38. > :07:45.am mindful you are in Europe city. Hurricane Sandy has generated a new

:07:45. > :07:49.debate. -- New York City. There is a new debate about climate change.

:07:49. > :07:53.Barack Obama was the precedent, more than any other in history,

:07:53. > :08:00.used his inauguration address to suggest he cared a great deal about

:08:00. > :08:05.climate change. The ways we use energy strengthen our adversaries

:08:05. > :08:11.and threaten our planet. He made explicit reference to the need to

:08:11. > :08:16.pursue renewable energy. In this campaign there are certain issues

:08:16. > :08:23.that Obama has been too timid to take on. One of them has been

:08:23. > :08:28.climate change. He has not mentioned them at all. You notice

:08:28. > :08:35.in the town hall debate, nobody asked about it. The Republicans

:08:35. > :08:39.have done a good job, quite frankly, of creating propaganda casting

:08:39. > :08:43.doubt on climate change. The President has no doubt about it.

:08:43. > :08:49.But there is not an issue that is going to get him back to the White

:08:49. > :08:54.House there. There is a limit to his vision and principle. He will

:08:54. > :09:01.have the vision. He has the vision and the principles. But he is not

:09:01. > :09:04.running on it. I was in this business for a long time. I would

:09:04. > :09:09.not suggest that someone run on something that will not get them

:09:09. > :09:15.votes. I seem to recall in my days in Washington, you had arguments

:09:15. > :09:22.with Al Gore about that sort of thing. He wanted to do a very large

:09:23. > :09:27.event on climate change in Michigan. Just before the election. He

:09:27. > :09:32.thought that we were crazy for not letting him do what. He got his

:09:32. > :09:39.most fervent environ mental person on the phone. He told them what he

:09:39. > :09:45.wanted to do. She disagreed. We did not win Michigan. We could have

:09:45. > :09:49.lost Michigan. I do not think people should run on issues they

:09:49. > :09:56.were close on. You are painting an issue of a pragmatic democratic

:09:56. > :10:05.presidential campaign. There has never been a non pragmatic

:10:05. > :10:08.successful campaign in either party. You can be principled and pragmatic.

:10:08. > :10:14.President Roosevelt had a greater sense of the imminence of war than

:10:14. > :10:19.he let the American people know. But he was trying to get elected.

:10:19. > :10:27.Obama was the guy who sold us on hope and change. Perhaps a

:10:27. > :10:37.different style of politics in 2008. Yet here he is, and again I will

:10:37. > :10:38.

:10:38. > :10:41.quote to some interesting statistics, they have found that

:10:42. > :10:49.70% of Obama's television commercials were negative attacks

:10:49. > :10:54.on Romney. When he was running on hope and change, which I believe he

:10:54. > :11:01.has fulfilled, when he was running on her and changed in 2008, what

:11:01. > :11:08.percentage of his pants were negative? About 75%. There is

:11:09. > :11:12.nothing unusual about this. This is a guy who came into office on the

:11:12. > :11:17.verge of a Great Depression. Things are getting better. We have not

:11:17. > :11:22.adopted an austerity a policy that has been adopted in Britain. Things

:11:22. > :11:27.are getting better. The automotive industry has been saved. The past

:11:27. > :11:32.financial reform. We passed health reform. A battle that went on for a

:11:32. > :11:36.century. If the President will get re-elected, he will be looked back

:11:36. > :11:42.on as historical landmark in terms of what he has achieved. And as a

:11:42. > :11:45.man who knows and respects the polling evidence. You will have

:11:45. > :11:50.seen the latest poll that shows that three-quarters of voters put

:11:51. > :11:58.the economy as the number one issue. A clear majority feel that Mitt

:11:58. > :12:03.Romney is more capable of mansion that economy. -- managing. That is

:12:03. > :12:07.front and centre. There is a lot of cherry picking. I could find to

:12:07. > :12:11.national polls were they think President Obama is better equipped.

:12:11. > :12:16.What we are looking at is the polls and the battleground states. They

:12:16. > :12:22.are the only ones that count. They will determine the outcome. If you

:12:22. > :12:26.look at Ohio and Florida, look at those numbers, Mitt Romney has got

:12:26. > :12:32.a mountain to climb. At this point in 1864 if we had had polling,

:12:32. > :12:37.people would have said they were weary of the civil war. In the end

:12:37. > :12:41.they voted for Abraham Lincoln. He was looked back on as a great

:12:41. > :12:49.president. He wrote a letter to the members of his Cabinet that says

:12:49. > :12:54.that it appears he will not be re- elected. These kind of snap

:12:54. > :12:57.judgements are pretty close to useless. I think the reason the

:12:57. > :13:03.American people are headed towards re-electing President Obama is

:13:03. > :13:09.because they do believe that he inherited a mess and it takes

:13:10. > :13:14.longer to get out of it. Some important things have been done.

:13:14. > :13:19.They believe the President is on their side and Mitt Romney isn't.

:13:19. > :13:25.But the deficit is clearly an issue that is on the minds of many

:13:25. > :13:35.Americans. What we have seen during the four years of Barack Obama, a

:13:35. > :13:35.

:13:35. > :13:39.precedent to has expanded the size of the government. Coming back to

:13:39. > :13:49.an explicit plan laid out for the next four matches, do you believe

:13:49. > :13:50.

:13:50. > :13:58.Obama has laid out a plan for Yes, he did it in last year's

:13:58. > :14:07.budget. He cannot get anywhere with this Republican Congress. If the

:14:07. > :14:13.President wins, they are going to respond to it. Let's be honest

:14:13. > :14:19.about the Budget, anybody you talk to, the biggest contributors to the

:14:19. > :14:25.Budget is not what Barack Obama has done, there were two was fought off

:14:25. > :14:34.budget and were not paid for. That is what has blown the deficit. Of

:14:34. > :14:37.course the federal government grew, because when you have a financial

:14:37. > :14:42.collapse, government has to step in to stimulate demand or you see

:14:42. > :14:48.things going from bad to worse. We had a great recession, we could

:14:48. > :14:54.have been in a great depression. you have got a national debt that

:14:54. > :15:04.has become a monumental mountain of some 16 trillion dollars, you have

:15:04. > :15:09.got to act pretty fast to deal with it. You cannot act fast. If you act

:15:09. > :15:14.fast, you'll do what David Cameron and the Tories have done in Britain.

:15:14. > :15:18.You will send the economy down. You have got to continue to make sure

:15:18. > :15:22.you are stimulating the economy enough to sustain it. In the medium

:15:22. > :15:29.and longer term you have got to reduce the deficit. One way you do

:15:29. > :15:37.not do that is by cutting taxes for people at the top. Surely, you have

:15:37. > :15:40.got to find a balance. This period is characterised by a complete lack

:15:40. > :15:47.of communication between the majority in the Congress and the

:15:47. > :15:51.White House. Why is it, as I understand it, Barack Obama has not

:15:51. > :15:57.even spoken to the Republican majority Leader of the House, John

:15:57. > :16:02.Boehner, in the last 5-6 months? John Boehner has no interest in

:16:02. > :16:12.having a conversation with the President. The President offered a

:16:12. > :16:13.

:16:13. > :16:18.grant but then last summer. Mitch McConnell, the Republican leader

:16:18. > :16:25.said their purpose was to deny Barack Obama a second term. --

:16:25. > :16:32.Grand bargain. The President does not want to do to groaning cuts now,

:16:32. > :16:42.if you do that now, you'll go back into a recession. -- draconian.

:16:42. > :16:48.What ever you say about the dead, people are buying bonds in US

:16:48. > :16:52.securities, the interest rate is down to nearly 0%. If there is not

:16:52. > :16:58.a deal between White House and the Congress by the end of this year,

:16:58. > :17:03.by early next year, automatically a whole host of tax hikes and

:17:03. > :17:09.spending cuts kick in because of the rise in the national debt. That

:17:09. > :17:13.is unavoidable if there is no deal. His Barack Obama the kind of

:17:13. > :17:18.president who can do a deal and work with the Republicans? Mitt

:17:18. > :17:24.Romney is the kind of guy who cannot do a deal. If he did a deal

:17:24. > :17:29.he would do the wrong deal. You are going negative again. In the debate

:17:29. > :17:35.he said he would not do it 10 of tax increases for every dollar of

:17:35. > :17:39.spending cuts. They will not tell us what is tax plan is apart from a

:17:39. > :17:49.five trillion dollars cut. He is going to offset it with things he

:17:49. > :17:51.

:17:51. > :18:00.will not talk about. The President will go back to try and... He will

:18:00. > :18:05.try and make a grand bargain, with elements of entitlement reform.

:18:05. > :18:10.Where there is a balanced approach to phased reduction. Mitt Romney,

:18:10. > :18:19.there is no evidence. He talks about being bipartisan in

:18:19. > :18:24.Massachusetts, he vetoed 800 bills. He tried to outlaw stem cells.

:18:24. > :18:29.are making the point about negative campaigning. Wait a minute. You

:18:29. > :18:35.said to me, is there any evidence Barack Obama can work with these

:18:35. > :18:41.people. I do not think he can. I say, Mitt Romney on the evidence

:18:41. > :18:45.cannot bridge these gaps. That is not negative campaigning. That is a

:18:45. > :18:50.discussion of who is better suited to do the job. Let's take a step

:18:50. > :18:56.back and look at America today. What the campaign says about

:18:56. > :19:00.America today. One thing I am intrigued about, in certain states,

:19:00. > :19:05.particularly in the battlegrounds of the Midwest, Obama is doing

:19:05. > :19:12.better than he is nationally with white, working-class Americans. If

:19:12. > :19:15.you look at the national picture, there are stunning pictures. 15-25%

:19:15. > :19:20.advantage for Mitt Romney on the national level when it comes to

:19:20. > :19:26.winning the votes of white, working-class people. Explain why

:19:26. > :19:30.Barack Obama, from the Democratic Party, which is seen by most people

:19:30. > :19:34.as being the party which is most interested in shoring up many care

:19:34. > :19:40.and the welfare net and everything else that many poorer Americans

:19:40. > :19:45.rely upon, why does Obama have the disadvantage with wide, working-

:19:45. > :19:49.class voters? I would draw a distinction between whites who are

:19:49. > :19:54.poor and whites who are working class. There is a lot of racism

:19:54. > :20:00.left in this country. Harvard did a study after the last election

:20:00. > :20:05.saying that Obama would have won about 58% of the vote if he was not

:20:05. > :20:10.African-American. It was a great tribute to the country that we

:20:10. > :20:16.overcame the original sin of American history and the elected

:20:16. > :20:21.Barack Obama. If you look at West Virginia, it has received more help

:20:21. > :20:26.from this administration than any other state. It is economically

:20:26. > :20:36.depressed but they have received the help they needed, the president

:20:36. > :20:37.

:20:37. > :20:44.is going to lose it by 30 points. Yes, it is still there. In tennis -

:20:44. > :20:50.- Pennsylvania as well. It is a fascinating answer. A pretty

:20:50. > :20:55.depressing one. Surely, it is not the whole story. You are a veteran

:20:55. > :21:00.Democrat who has fought elections going back to Jimmy Carter. You

:21:00. > :21:05.know the party very well. No Democratic candidate has won a

:21:05. > :21:10.majority of the white vote since 1964. It is not just the fact that

:21:10. > :21:16.Barack Obama is an African-American candidate. The party has a problem.

:21:16. > :21:20.Yes, the party does have a problem. Lyndon Johnson said to John F

:21:20. > :21:25.Kennedy, if we do civil rights we are going to write off the south

:21:25. > :21:35.for a generation. He was more correct than he knew. He wrote off

:21:35. > :21:36.

:21:36. > :21:44.more than the south. If you look at the 1988 Willie Horton ad against

:21:44. > :21:49.Michael Dukakis. It did not matter that the Bush administration also

:21:49. > :21:59.gave... There has always been an appeal to raise coming from the

:21:59. > :22:02.

:22:02. > :22:12.Republican Party. Richard Nixon called it the southern strategy.

:22:12. > :22:15.

:22:15. > :22:20.Colin Powell was attacked for supporting Barack Obama. Someone

:22:20. > :22:23.within the Bush administration said it was because he was black.

:22:23. > :22:28.choosing to answer in the way you did, you have piled on the

:22:28. > :22:35.criticism of the Republicans. I wanted to reflect on how America

:22:35. > :22:40.can find leaders, both Republican and Democrat, who can overcome the

:22:40. > :22:44.increasing polarisation of American politics. How and when is it going

:22:44. > :22:52.to happen? Five if the President is re-elected he will go a long way to

:22:52. > :22:57.doing that in the next four years. I think Hillary Clinton will run in

:22:57. > :23:01.2016 and I think she will be elected. If we have a long period

:23:01. > :23:08.of leadership like that, we will have some progress. There is a

:23:08. > :23:14.natural fear in this country, you see it in Europe, as America heads

:23:14. > :23:18.towards becoming a majority non- white nation, which we will be in

:23:18. > :23:24.2050, a lot of people are frightened by that. They say things

:23:24. > :23:30.like, give me back my country. I think it needs real leadership that

:23:30. > :23:36.is responsible over a period of 10- 15 years that is going to move the

:23:36. > :23:42.country on. One thing in defence of my country, this country had the

:23:42. > :23:47.original sin of racism, had slavery, fought a civil war in which 600,000

:23:47. > :23:52.people died and ended slavery. Segregation, we fought that in the

:23:52. > :23:57.50s and 60s. We are not there yet but we have made progress and we

:23:57. > :24:01.have elected an African American President of the United States.