0:00:00 > 0:00:05This week I am in Suffolk. This is what is coming up on tonight's
0:00:05 > 0:00:10Inside Out: The dangers of the social network.
0:00:10 > 0:00:15Find out how information about you online could be affecting your job
0:00:15 > 0:00:20prospects. If you are not going to say to somebody's face, do not say
0:00:20 > 0:00:26it on social media. A revolutionary treatment for Crete -- victims of
0:00:26 > 0:00:34scarring. Spray-on skin. This is the first treatment where we can
0:00:34 > 0:00:44spray on new skin and the liver -- deliver new results. And the sounds
0:00:44 > 0:01:02
0:01:02 > 0:01:06that link the Antarctic with John This is a town in Suffolk. Later in
0:01:06 > 0:01:10the programme, we will find out how the countryside around here may
0:01:10 > 0:01:17have sounded 200 years ago. You see people looking at their phones all
0:01:17 > 0:01:21the time, looking at all kinds of social media. Nearly a third of all
0:01:21 > 0:01:24people say that the in the -- information they share online
0:01:25 > 0:01:33damage is their reputation. Are we doing enough to protect ourselves
0:01:33 > 0:01:37online? We shall lives with the world more
0:01:38 > 0:01:42than ever before. We post information, pictures, even our
0:01:42 > 0:01:50thoughts on the internet for friends, family and the rest of the
0:01:50 > 0:01:54universe to see. Facebook, Twitter, Google. These are strange words to
0:01:54 > 0:01:59some people, but to some people they are social networks that are a
0:01:59 > 0:02:03way of life. I have been discovering how the willingness to
0:02:03 > 0:02:10share our lives cannier -- impact our job prospects. A if you are
0:02:10 > 0:02:13looking for a job, you need to think about how it will look.
0:02:13 > 0:02:19Analysts think that if I will not say to somebody's face, I will not
0:02:19 > 0:02:23put it on Facebook. Everybody has a preconception now before you even
0:02:23 > 0:02:28meet somebody. That preconception can forfeit your opportunity to get
0:02:28 > 0:02:36a job. The chances are you are being judged by you who are and
0:02:36 > 0:02:41what you do online. This is Laura. She you works in broker support at
0:02:41 > 0:02:45an insurance firm. She is keen to break into marketing and design.
0:02:45 > 0:02:51She is very active on the internet, and uses plenty of social networks.
0:02:51 > 0:02:58She is also taking part in the regional heats of Miss Universe. If
0:02:58 > 0:03:02you Goole her, you will find out plenty of other things about her.
0:03:02 > 0:03:07With hundreds of Facebook friends and over 1,600 people following her
0:03:07 > 0:03:16on Twitter, his lawyer concerned about how what she shares may
0:03:16 > 0:03:23affect her career prospects? I hope not. I am just me online. What you
0:03:23 > 0:03:28see is what you get. Yes. Do you think it helps your reputation when
0:03:28 > 0:03:31it comes to future prospects for your career, given what you have
0:03:32 > 0:03:39put online? Are I have not thought about it that much, but I like to
0:03:39 > 0:03:43think I am fairly positive. I would not think that it would detract
0:03:43 > 0:03:47from me possibly getting a job in future, at least I would hope not.
0:03:47 > 0:03:55According to our survey, almost one-third of those questioned say
0:03:55 > 0:04:00they are concerned about how much information they share online. Do
0:04:00 > 0:04:07prospective employers looking up? This woman recruits for one of the
0:04:07 > 0:04:11world's largest PR and marketing firms. I always look on
0:04:11 > 0:04:16professional networks, and Twitter as well. Sometimes on Facebook as
0:04:16 > 0:04:26well. So across the board. Absolutely. My first port of call
0:04:26 > 0:04:28
0:04:28 > 0:04:31to identify it new talent is Linked Him. I often do an initial
0:04:31 > 0:04:35interview with somebody based on their online profile. It is
0:04:35 > 0:04:38important to find out more about people's backgrounds and where
0:04:38 > 0:04:43their interests lie. This would always be in line with our normal
0:04:43 > 0:04:51recruitment process. Laura is trying to break into the world of
0:04:51 > 0:04:55PR and marketing. We do look at her digital footprint and her online
0:04:55 > 0:04:59reputation. What does this all mean? If you are sharing lots of
0:04:59 > 0:05:04yourself with the rest of the world, it means the rest of the world can
0:05:04 > 0:05:09look you up on the internet at any point. What can you do to make sure
0:05:09 > 0:05:12you do not share too much and give people the right first impression?
0:05:12 > 0:05:18Making sure that photo of you at that party does not end up in the
0:05:18 > 0:05:22wrong hands. This social media expert thinks it is common sense.
0:05:22 > 0:05:27If you are looking for a job or using social media as a business
0:05:27 > 0:05:30tool, you need to think how it will look from an employer's point of
0:05:30 > 0:05:34view. Does it come across as professional? It is fine to have
0:05:34 > 0:05:38personality, but just think that if you are not going to say to
0:05:38 > 0:05:42somebody's face, do not say it on social media. In other words,
0:05:42 > 0:05:51showing your boss what you do in private might not go down too well
0:05:51 > 0:05:56I have just been a way to cure their! De want to see my holiday
0:05:56 > 0:06:02snaps? In fact, almost half all people we surveyed said that they
0:06:02 > 0:06:06knew somebody who had regretted posting something online. It is
0:06:06 > 0:06:10pretty difficult to comprehend that the things you do, say, share
0:06:10 > 0:06:16online can stay with you for the rest of your life. They really can
0:06:16 > 0:06:22have an impact. We are not just talking about dodgy photos and
0:06:22 > 0:06:25saying stupid games. This man used to be a rally driver and went on to
0:06:25 > 0:06:34work in motorsport PR. He was made redundant and spent nine months
0:06:34 > 0:06:40trying to get a job in marketing. was not getting anywhere. It was a
0:06:40 > 0:06:44case of anything other than motorsport I did not get a look-in.
0:06:44 > 0:06:52I think it transpired later on that people were looking at the online
0:06:52 > 0:06:56to see what they could get from it. They've found a lot more about the
0:06:56 > 0:07:00then I wanted them to. motorsport past was therefore to
0:07:00 > 0:07:03see, all over the internet, and it meant that potential employers were
0:07:03 > 0:07:10making their mind about his career before they even let him. So he
0:07:10 > 0:07:15went about changing his on my reputation. I heads -- I had a
0:07:15 > 0:07:21website which was used for promoting sponsors, so I changed it.
0:07:21 > 0:07:26I took the rally website down. Everything I was doing on Facebook
0:07:26 > 0:07:34and Twitter and anything that was updated on my regular basis, I'd
0:07:34 > 0:07:40make sure I toned down the motorsport side of it. I emphasised
0:07:40 > 0:07:45my ex -- expertise in marketing. worked, and now he is a marketing
0:07:45 > 0:07:49manager at an international trading company. So what about Nora? Does
0:07:49 > 0:07:56our recruitment expert then she has shed too much? What does she think
0:07:56 > 0:08:03of her on my reputation? You are clearly committed to social media.
0:08:03 > 0:08:07That is fantastic and definitely the way that globally we are
0:08:07 > 0:08:11becoming much more digitally savvy. I know you are keen to get into
0:08:11 > 0:08:17digital design, but as a recruit a, I cannot see that through your
0:08:17 > 0:08:21online reputation. OK. Also, and part of the Miss Universe Norfolk
0:08:21 > 0:08:25competition, would that adversely affect any of my opportunities
0:08:25 > 0:08:31further down the line? I do not think it would adversely affect
0:08:31 > 0:08:35your career opportunities going forward, I think it is better to
0:08:35 > 0:08:39not counteract, but maybe alongside that, demonstrate your interest in
0:08:39 > 0:08:48the design industry, because that is ultimately what you want to get
0:08:48 > 0:08:53into. So Laura just needs to get talking more about the interest --
0:08:53 > 0:08:58industry that interests her on her social networks. I got really drunk
0:08:58 > 0:09:02last night. I feel really rough. I do not want to be here! Whether you
0:09:02 > 0:09:09share your innermost thoughts, private information or even career
0:09:09 > 0:09:13information, it is online, it is therefore the world to see. Change
0:09:13 > 0:09:19my digital footprint enabled me to get in front of different people.
0:09:19 > 0:09:23It helped me get a job. The problem is, if you're not online, you are
0:09:23 > 0:09:33seen as behind the times. If you are online, you have to be really
0:09:33 > 0:09:34
0:09:34 > 0:09:40careful about what you share. Tomorrow, the BBC has advice on how
0:09:40 > 0:09:50to protect your online reputation. If there is something you think we
0:09:50 > 0:09:58should investigate here on Inside Out, email B. Or you can find me on
0:09:58 > 0:10:05Twitter. Later, what the Suffolk countryside has in common with the
0:10:05 > 0:10:09South Pole. Our next story is about the
0:10:09 > 0:10:14remarkable treatment to repair damaged skin by regenerating skin
0:10:14 > 0:10:21and spraying it on. Colleen Harris has been finding out how it works.
0:10:21 > 0:10:24I would probably go for a costume now, because of the scarring.
0:10:24 > 0:10:31Alison Portass goes shopping for swimwear, there is always something
0:10:31 > 0:10:37to remind her of a very painful time in her life. You look
0:10:37 > 0:10:43gorgeous! Thank you. I do not feel it. Sometimes I am a bit self-
0:10:43 > 0:10:46conscious. I can understand you are just not comfortable with the
0:10:46 > 0:10:51scarring. No. They could not do anything else when they did the
0:10:51 > 0:10:56operation, so I understand that. But it would be lovely to have it a
0:10:56 > 0:11:01little bit better than that. Alison knows she is lucky to be alive, but
0:11:01 > 0:11:07she hates the scar that surgery has left her with. I have had breast
0:11:07 > 0:11:12cancer twice. I opted for full reconstruction. That meant I had to
0:11:12 > 0:11:19be cut from hip to hip and have the tissue from my stomach made into a
0:11:19 > 0:11:23press. Although it is different surgery, it looks quite neat now,
0:11:23 > 0:11:31and although it has left me with a scar, I am hoping to improve it
0:11:31 > 0:11:39today. It is a selfish thing, I suppose. It was quite a big thing
0:11:39 > 0:11:44to go through. I just would like to have the biggest scar on my body
0:11:44 > 0:11:49reduced slightly so I could wear the things I would like to wear on
0:11:49 > 0:11:55holiday. Alison is pinning her hopes on a pioneering treatment.
0:11:55 > 0:12:02Ind two hours, instead of a scar, she will have new spray-on skin.
0:12:02 > 0:12:06For the first time, technology enables doctors to replace damaged
0:12:06 > 0:12:13tissue with new skin grown from a patient the's new cells. The spray-
0:12:13 > 0:12:19on skin makes wounds and burns grow more quickly. All-Stars and
0:12:19 > 0:12:27discolouration can be reduced. going to take the craft from the
0:12:27 > 0:12:36back of your bum. I will then scrape the skin off, harvested and
0:12:36 > 0:12:40suspend that in a cell suspension and I will use a laser quite deeply,
0:12:40 > 0:12:45it will be like hot sand being passed on your skin. I will take
0:12:45 > 0:12:55the dead skin off and spray the new cells on your skin and put a
0:12:55 > 0:13:00
0:13:00 > 0:13:02Alison's being treated at a private clinic in Norwich. The technique
0:13:02 > 0:13:08called recell is incredibly quick. First consultant Zahida Butt is
0:13:08 > 0:13:12taking a small sample of Alison's skin to collect healthy cells. The
0:13:12 > 0:13:22skin sample is put into a solution which allows the cells to be
0:13:22 > 0:13:22
0:13:22 > 0:13:27separated. We are going to start the laser treatment. It shouldn't
0:13:27 > 0:13:37be too bad, OK? Meanwhile, Alison's scar has to be removed, ready for
0:13:37 > 0:13:44
0:13:44 > 0:13:49the new skin. How was that? Well done. I am going to carry on.
0:13:49 > 0:13:56Burns victims, surgical scars, acne scarring - they all have a
0:13:56 > 0:14:02psychological impact on patients. It is a non cosmetic use, because
0:14:02 > 0:14:06you are helping these patients improve their quality of life, and
0:14:06 > 0:14:13there is no other treatment that works like this, so I am very
0:14:13 > 0:14:17passionate about it. OK, so that is the skin graft. I have pleaded with
0:14:17 > 0:14:20a buffer solution. Just 20 minutes later, and the skin cells are ready
0:14:20 > 0:14:30to be harvested and mixed in a solution for spraying onto Alison's
0:14:30 > 0:14:32
0:14:32 > 0:14:38wound. We just draw up the cell suspension. It is a bit cloudy, as
0:14:38 > 0:14:47you can see, because there are cells suspended in the medium. Then
0:14:47 > 0:14:53I will basically spray it on to the skin. This is the first treatment
0:14:53 > 0:14:59where we can a spray-on news again, and deliver results by promoting
0:14:59 > 0:15:03new collagen growth. It is very exciting. It looks like water, but
0:15:03 > 0:15:11there are millions of cells in here, and they will carry on multiplying
0:15:11 > 0:15:18across the whole area. I will leave a tiny bit for the skin graft. We
0:15:18 > 0:15:23are creating new collagen, helping to create new college and. Several
0:15:23 > 0:15:30million cells become a lot more cells, and they create new skin
0:15:30 > 0:15:39over the injured area. The secondary dressing has come off.
0:15:39 > 0:15:42Her skin should heal within five days. Old scars can never be
0:15:42 > 0:15:45completely removed, but because Alison will have healthy new skin
0:15:45 > 0:15:54made from her own cells, the colour and texture should match the
0:15:54 > 0:16:01surrounding area much better. are getting healing within seven
0:16:01 > 0:16:11days. Amazing! Because of the healing is very rapid, it makes it
0:16:11 > 0:16:11
0:16:11 > 0:16:18a very safe result. It was great. It wasn't painful. Nothing at all.
0:16:18 > 0:16:23It was a little bit warm, that's all. It just feels like warm sand,
0:16:23 > 0:16:26and that was it. Recell has been licensed in the UK since 2005. It's
0:16:26 > 0:16:31marketed by Cambridge-based company Avita Medical. They're training
0:16:31 > 0:16:34more and more private cosmetic doctors in the technique.
0:16:34 > 0:16:44Demonstrating today is one of a handful of consultants who are now
0:16:44 > 0:16:45
0:16:45 > 0:16:52also using it to treat burns on the NHS. This technology came out of
0:16:52 > 0:17:00needing to use cell based therapies to keep -- treat pavement -- treat
0:17:00 > 0:17:04burns victim patients. It is also to treat patients with problematic
0:17:04 > 0:17:09scars. Lots of different areas in which we are using it, both acutely
0:17:09 > 0:17:12in terms of injuries, but also in reconstructive and aesthetic
0:17:12 > 0:17:16procedures. Very deep burns still need traditional skin grafts but
0:17:16 > 0:17:19when spray-on skin CAN be used, the faster healing reduces the risk of
0:17:19 > 0:17:29infection as well as scarring. Unlike scar tissue, the new skin
0:17:29 > 0:17:34will stretch and grow, minimising pain and problems in the future.
0:17:34 > 0:17:40is a relatively new technique, which only recently has been more
0:17:40 > 0:17:43widely used. I particularly use it in burns patients, but it takes
0:17:43 > 0:17:49time for expertise to filter out across the industry so that more
0:17:49 > 0:17:53people are aware of its benefits in terms of using it in reconstructive
0:17:53 > 0:17:56plastic surgery as well as cosmetic surgery. A week later, Alison
0:17:56 > 0:18:04returns to the clinic for the dressings to be removed it's the
0:18:04 > 0:18:11first time she'll see if the new skin is growing. Let have a look at
0:18:11 > 0:18:16this addressing, Alison. That is looking pretty good. That is
0:18:17 > 0:18:26looking nice and dry. Would you like to have a look? I would love
0:18:26 > 0:18:31to, thank you. Oh my goodness! I am amazed at the result. Look at that!
0:18:31 > 0:18:36Certainly healing nicely. That is wonderful. I am looking forward to
0:18:36 > 0:18:39seeing the end result. It will take six months for the new skin to be
0:18:39 > 0:18:47fully mature. I met up with Alison recently, having a well-earned
0:18:47 > 0:18:53pampering session to see how it's coming along. It has been for
0:18:54 > 0:19:00months, how you feeling. Great. It has been an experience, and I am
0:19:00 > 0:19:05very happy with it. And I have a look? Yes. It is flatter. There is
0:19:05 > 0:19:10no twisting of the scar, and the pigmentation will come back
0:19:10 > 0:19:16eventually. It is my own skin, regrown. I am delighted with the
0:19:16 > 0:19:24process. So you won't be wearing a high-waisted bikini is? Hopefully
0:19:24 > 0:19:31not. Our last story is about a sound
0:19:31 > 0:19:34recorder with a fantastic job. Chris Watson had to travel to the
0:19:34 > 0:19:43north and south poles, but now he has been asked to recreate the
0:19:43 > 0:19:49sound from this countryside from 200 years ago, when it was being
0:19:49 > 0:19:59painted. You've probably never heard of Chris Watson, but there's
0:19:59 > 0:20:02
0:20:02 > 0:20:07every chance you've heard the world through his ears. More animals and
0:20:07 > 0:20:15species inhabit this tree than any other tree. It is literally full of
0:20:15 > 0:20:24life. It is full of sound, to my ears. It was amazing what I heard -
0:20:25 > 0:20:29the insects inside this oak tree, feeding off the Oakwood and but. I
0:20:29 > 0:20:35have been passionate about working with the sound for a long time.
0:20:35 > 0:20:37There are lots of devices and equipment such as this for getting
0:20:37 > 0:20:47sound on location, but what interests me is getting microphones
0:20:47 > 0:20:49
0:20:49 > 0:20:56into places where we would not normally want to put our ears. It
0:20:56 > 0:21:06sounds great. It is thunderous. You really get that sense of power
0:21:06 > 0:21:14
0:21:14 > 0:21:22A lot of my work was to investigate the sounds at the ports. The songs
0:21:23 > 0:21:30of seals can be heard over 15 miles away. This beautiful, haunting
0:21:30 > 0:21:35voice, which reflected the reality of their lives, because very little
0:21:35 > 0:21:39was built. So the liver may sound of sound -- world of sound and
0:21:39 > 0:21:44vibrations. Chris has recorded the sound for many of the BBC Natural
0:21:44 > 0:21:48History programmes. The penguin is the most southerly nesting over all
0:21:48 > 0:21:58Penguins. He has been working alongside David Attenborough for 15
0:21:58 > 0:21:58
0:21:58 > 0:22:04years. 200 penguins came out of the sea, and ran across to our
0:22:04 > 0:22:08helicopter, and stood in a group. This set up this little semi-circle,
0:22:08 > 0:22:16and they sat and stared at our helicopter. The wildlife came to
0:22:16 > 0:22:21ask. His interest started in childhood. My parents bought me
0:22:21 > 0:22:26this gift of a tape recorder. I had a bird table, and could see the
0:22:26 > 0:22:31birds but could not hear them. It was like the silent film. I took my
0:22:31 > 0:22:37record outside, put a microphone on the bird table. I really learnt
0:22:37 > 0:22:41about recording this way. I started to hear the world in a new and
0:22:41 > 0:22:51exciting way. One of the best ways to do that is close your eyes and
0:22:51 > 0:23:11
0:23:11 > 0:23:21And what works in your back garden This recording is a hugely scaled
0:23:21 > 0:23:23
0:23:23 > 0:23:26up version of the garden experiment. These subcultures, in Kenya. --
0:23:26 > 0:23:29Park vultures. Chris also creates sounds for paintings. The National
0:23:29 > 0:23:37Gallery commissioned him to create a soundtrack to one of its
0:23:37 > 0:23:46masterpieces to hold visitors' attention. The average time people
0:23:46 > 0:23:56spend looking at those paintings is four seconds. I chose the cornfield.
0:23:56 > 0:23:58
0:23:58 > 0:24:04I created the sound of the view that Constable had created. In the
0:24:04 > 0:24:12middle of the 19th century, Suffolk isn't played by noise pollution as
0:24:12 > 0:24:16it is now. You see this village, which must have been full of life
0:24:16 > 0:24:26and sound. Constable would not only have been able to see into the
0:24:26 > 0:24:31distance, he would have been able to hear it. I got a commission to
0:24:31 > 0:24:36work on a piece as a residency, and produce a piece of work at the end
0:24:36 > 0:24:40of the residency. I knew about coastal erosion and what had
0:24:40 > 0:24:45happened on that part of the coast. I wanted to work with the sound of
0:24:45 > 0:24:51that. I heard the story when I was in Suffolk about the sunken bells
0:24:51 > 0:24:58of the medieval city of Dunwich, which was inundated by coastal
0:24:58 > 0:25:03erosion, in a huge storm. But the fishermen still tell the story that
0:25:03 > 0:25:08they know Wendy weather is going to be bad of that part of the coast.
0:25:08 > 0:25:17They can hear the bells from Dunwich beneath the waves, and that
0:25:17 > 0:25:24caught my imagination. I wanted to work with that. I spent time
0:25:24 > 0:25:29recording on the Suffolk coast. also recorded the sounds of the
0:25:29 > 0:25:35incoming and outgoing tide. I want to turn represent how that
0:25:35 > 0:25:42landscape is being eroded and sculpted every day. I produced a
0:25:42 > 0:25:49piece of work which reflected that. It was called Longshaw drift. It
0:25:49 > 0:25:59concludes by hearing the bells tolling under the surface of the
0:25:59 > 0:26:03
0:26:04 > 0:26:09sea. I am on Cape Evans in Antarctica. The sound or quietness
0:26:09 > 0:26:15here is almost below the threshold of this equipment. I don't think
0:26:15 > 0:26:25there is any other place on earth as quiet as this, and there is
0:26:25 > 0:26:31certainly no noise pollution here. I think down below, the sounds they
0:26:31 > 0:26:34would have heard are much the same as I can record today. The sound of
0:26:34 > 0:26:43silence above ground enables Chris to record the actual noise of the
0:26:43 > 0:26:49planet itself. You get a sense that this is not some inert silence. It
0:26:49 > 0:26:55is actually heaving with life, and literally straining and groaning to
0:26:55 > 0:26:58make this very slow journey across the rocks into the sea. The sound
0:26:58 > 0:27:01is actually inaudible to the human ear, just as the movement of the
0:27:01 > 0:27:11glacier is invisible the eye but speed them both up and they come
0:27:11 > 0:27:12
0:27:12 > 0:27:21Frozen Planet took more than two years to film, so the crew
0:27:21 > 0:27:25inevitably needed lots of stories to keep each other entertained.
0:27:25 > 0:27:29Chris has extraordinary discriminating ears. For example,
0:27:29 > 0:27:34he maintains he can tell the difference between the sound of
0:27:34 > 0:27:39waves in the Pacific, and waves and the Atlantic. The fact is that we
0:27:39 > 0:27:42don't know whether he is joking or not! And though Chris has travelled
0:27:42 > 0:27:49the world with David Attenborough, he still regards the Suffolk coast
0:27:49 > 0:27:55as a special place. There are places in Suffolk of which there
0:27:55 > 0:27:58are few left in our overcrowded, noisy British Isles. But there are
0:27:58 > 0:28:03places, such as the place where Constable painted, were you can go
0:28:03 > 0:28:09and get some sense of tranquillity, although noise pollution has
0:28:09 > 0:28:17invaded many of those corners. If you listen carefully, there are
0:28:17 > 0:28:23great places. You need to be seriously patient to do a job like
0:28:23 > 0:28:27Chris's. But is it for us. See you next week. When I will be back with
0:28:27 > 0:28:32the story's. Next week: We revealed how using
0:28:32 > 0:28:36false ID to get into a nine live can ruin your future career. Well
0:28:36 > 0:28:45farmers have to choose between growing enough food or protecting