:03:14. > :03:19.each of them to a supermarket but Phil Collins written on the label of
:03:20. > :03:26.the products they are buying. According to Andy, that is often not
:03:27. > :03:31.happening. Consumers should care about this because they should be
:03:32. > :03:37.able to trust what is printed on the label. If businesses are not
:03:38. > :03:47.sticking to the rules, we should know about it. Group have busy
:03:48. > :03:53.shopping, busy selecting foodstuffs that make food claims. And he is
:03:54. > :03:59.joined by more food science expert. He will tell us what is wrong with
:04:00. > :04:02.the labels. Paul will hopefully shed some light on the scientific terms
:04:03. > :04:09.which most of us would not understand. What on earth is
:04:10. > :04:20.electoral weight? First a breakfast cereal. It's easier, warts do good
:04:21. > :04:33.things to your insides. It then says the panic to tapes of fibre. This TV
:04:34. > :04:39.make you feel better for longer. Lots of health claims there. Any
:04:40. > :04:43.term there has to be approved by the European Commission. They are all
:04:44. > :04:50.listed on the register. The one they are bothered about here is that it
:04:51. > :04:57.makes you so far longer. The idea is that it will be more slowly digested
:04:58. > :05:01.and will stay in that got longer. Because of the way the body works,
:05:02. > :05:08.they did not find sufficient only problem
:05:09. > :05:11.they did not find sufficient evidence to support that notion.
:05:12. > :05:19.Therefore, they have not approved these. To see this cereal will keep
:05:20. > :05:26.you through for longer is not proven and should not be written on the
:05:27. > :05:32.packet. Next up, antioxidants, a very popular current freeze. On the
:05:33. > :05:47.front, it says C Occident antioxidants. I do not think that is
:05:48. > :05:53.true at all. The product claims that it will help you be your best, to
:05:54. > :05:58.shame great. It is not substantiated in all, so it cannot be backed up. I
:05:59. > :06:12.thought antioxidants were good for you. Our body is metabolising, part
:06:13. > :06:17.of the process the release from the blood cells are free radicals. Some
:06:18. > :06:23.of these escape and could cause damage if not mopped up. The idea is
:06:24. > :06:28.that if you consume antioxidants is that they will prevent these free
:06:29. > :06:35.radicals doing any damage to your body. The General medical consensus
:06:36. > :06:41.is that these antioxidants are not capable of actually doing that. Our
:06:42. > :06:47.bodies one antioxidant defences are actually much stronger. That is why
:06:48. > :06:57.you cannot suggest they will improve your health on food labels. Coconut
:06:58. > :07:04.water is the current train. Restore your natural balance with this
:07:05. > :07:10.water. Packed with naturally electrolytes, which help keep your
:07:11. > :07:16.body hydrated and healthy. Electrolytes are simply small
:07:17. > :07:23.charged mineral molecules. The one you would know best is sodium
:07:24. > :07:27.chloride, or salt. The idea is that by taking this, it will keep you
:07:28. > :07:32.hydrated. What I will how we treat you. So the question is, is this
:07:33. > :07:39.actually better than water. This coconut does not have enough
:07:40. > :07:55.electrolytes in it to make any serious health benefit claim. It has
:07:56. > :08:03.been claimed that whey protein can increase muscle mass. We contacted
:08:04. > :08:07.the four companies in question. The company which makes the coconut
:08:08. > :08:14.water stands by its claim and says it follows European Union
:08:15. > :08:21.regulations. But both work two experts maintain it as a
:08:22. > :08:27.non-authorised claim. Coca-Cola, behind the antioxidant water CVR
:08:28. > :08:35.reviewing all the wine which the panic to make the claim clearer.
:08:36. > :08:39.Update say they are redoing the label, which will be ready this
:08:40. > :08:47.month, but the sand by the belief that the product is good for you.
:08:48. > :08:53.And the director of the past warts agreed to meet with me. A couple of
:08:54. > :09:00.experts have picked out one freeze, makes you feel better for longer.
:09:01. > :09:05.Why did you make that claim? It is a really good question. They are
:09:06. > :09:11.absolutely right. As soon as we were told we could not make that claim,
:09:12. > :09:15.we agreed that the rate. We got it wrong and we will change it so that
:09:16. > :09:21.next time we print the packages, we will take that claim. She still
:09:22. > :09:29.believes that the product does make you feel fuller for longer, even of
:09:30. > :09:32.the evidence does not believe that they have broken any European Union
:09:33. > :09:39.regulations. Is it not your business to normal this sort of stuff? If I
:09:40. > :09:44.feel we said something which was not rate, that we were misleading
:09:45. > :09:48.people, I would be really upset. We're a small family business. We're
:09:49. > :09:53.never going to be doing the research that allows us to make specific
:09:54. > :09:59.claims and that is not what we are about. We are about general
:10:00. > :10:04.well-being. This example shows that it is not that straightforward. It
:10:05. > :10:10.is something our shoppers agree with. They just want everything to
:10:11. > :10:15.be clean and simple. We do not have the time to read the full
:10:16. > :10:19.instruction manual. And that compares to the product next to it.
:10:20. > :10:24.You could spend months in a supermarket simply doing their
:10:25. > :10:28.weekly shopping. It should be up to the manufacturers to take
:10:29. > :10:32.responsibility. Save what is on the product and let that sell itself. Do
:10:33. > :10:36.not actually try and wrap it up into something it is not.
:10:37. > :10:38.If there is something you think we should be looking
:10:39. > :10:41.at in the programme, please get in touch with me
:10:42. > :10:45.This is Inside Out on BBC One. at the following...
:10:46. > :10:53.Later on, I am with two divers, who take me on an aquatic trail.
:10:54. > :10:55.People would just not believe how colourful it is.
:10:56. > :11:05.of amazing seaweed. you just see these waves
:11:06. > :11:09.Their numbers have been dropping. had their share of disease.
:11:10. > :11:19.Julie Reinger has more. more warrens deserted.
:11:20. > :11:24.Rabbits - cute furry creatures, loved by children and adults alike.
:11:25. > :11:27.And from family pet to countryside, they are a familiar sight.
:11:28. > :11:34.well, like rabbits! as they famously breed,
:11:35. > :11:40.So, why have rabbit numbers been dropping in recent years?
:11:41. > :11:42.To the west of Norwich lies Breckland.
:11:43. > :11:49.Norfolk and Suffolk. that straddles inland
:11:50. > :11:52.Rabbits have been helping shape this landscape for centuries.
:11:53. > :11:59.rabbit activity here since the '70s. of East Anglia have been monitoring
:12:00. > :12:02.I have come to the oldest Breckland nature reserve, East Wretham Heath,
:12:03. > :12:04.to meet conservation scientist, Phoebe Miles.
:12:05. > :12:17.So, what does your work involve here?
:12:18. > :12:19.We are interested in how rabbits modify the environment,
:12:20. > :12:21.to the benefit of lots of heathland species.
:12:22. > :12:27.Lots of plants and insects, as well as birds.
:12:28. > :12:34.you are seeing in front of you now. open turf habitat that
:12:35. > :12:40.No, that is right. there are plenty of rabbits,
:12:41. > :12:42.So, just on the other side of the reserve,
:12:43. > :12:45.across the road, we have seen a massive drop in rabbit numbers,
:12:46. > :13:09.And why do you think that is? census was completed.
:13:10. > :13:12.such as fox and stoat. on by several animals,
:13:13. > :13:19.There are several reasons. of myxomatosis and also RHD.
:13:20. > :13:25.Predation. reasons, if you like.
:13:26. > :13:29.such as fox and stoat. on by several animals,
:13:30. > :13:32.But also, we have got a problem of myxomatosis and also RHD.
:13:33. > :13:37.further suppressing rabbit numbers. is a new variant RHD2 that could be
:13:38. > :13:40.To find out about this new virus, I am visiting UEA in Norwich.
:13:41. > :13:44.for the last 30 years. population of rabbits
:13:45. > :13:54.But the numbers has been dropping here, too.
:13:55. > :13:57.was starting to decline? that the population
:13:58. > :14:01.In March-April time, we started to see babies
:14:02. > :14:05.disappearing and, instead of the campus being alive with baby
:14:06. > :14:11.in three or four weeks. there was this mass die-off
:14:12. > :14:18.being killed by disease. or survived are now
:14:19. > :14:21.So, this is not myxomatosis, but a new disease?
:14:22. > :14:27.Rabbit Haemorrhagic Disease 2. virus, called RHD2 -
:14:28. > :14:30.It has come from intensive Chinese rabbit farms,
:14:31. > :14:36.where they export rabbits to farms in Europe.
:14:37. > :14:51.And it was first reported in the UK in 2010.
:14:52. > :14:59.It is countrywide, all the way from the north of Scotland don't do here.
:15:00. > :15:01.There are no obvious external signs of the disease.
:15:02. > :15:04.Instead, the rabbits appear lethargic and die underground.
:15:05. > :15:08.It can infect hares. on to other species?
:15:09. > :15:25.It can kill hares and, also, pet rabbits are at risk.
:15:26. > :15:34.He numbers have also decreased usually.
:15:35. > :15:36.But it is not just conservationists and scientists who are worried.
:15:37. > :15:38.It is affecting some businesses, too.
:15:39. > :15:58.As well as being a food source for birds of prey, stoats and foxes,
:15:59. > :16:01.rabbits have also formed part of our diet since Norman times.
:16:02. > :16:04.And are now, of course, an emblem of the wild food movement.
:16:05. > :16:10.Have to tog up. Gooch, of the Wild Meat Company.
:16:11. > :16:33.10,000 rabbits every year. the company sells an average around
:16:34. > :16:40.Why has become increasingly popular? I think people are very keen to know
:16:41. > :16:43.Rabbit is our biggest seller. from.
:16:44. > :16:55.About here, people like lean wild meat not farmed.
:16:56. > :17:10.We does the meat come from? All it comes from local suppliers. We have
:17:11. > :17:15.noticed that some of our suppliers have been seeing that they do not
:17:16. > :17:18.have rabbits. And neighbours close by have got a very good rabbit
:17:19. > :17:35.population. The only way to find out whether it
:17:36. > :17:37.is taking a march through your part of the country is to actually count
:17:38. > :17:45.And that is where you can help. them.
:17:46. > :17:47.I am meeting David Wembridge, from the People's Trust
:17:48. > :17:49.for Endangered Species (PTES), on a quiet road in Cambridgeshire.
:17:50. > :17:52.Mammals on Roads survey. for the charity's annual
:17:53. > :17:54.Tell me all about the Mammels on Roads survey?
:17:55. > :17:58.It is a survey we have been running a few years now and we are asking
:17:59. > :18:03.to record the wildlife they see. the usual ones they go on,
:18:04. > :18:12.I do not want drivers doing it! in the survey, how easy is it
:18:13. > :18:15.And then, simply, with a smart phone, you can download an app.
:18:16. > :18:18.You can set the app running at the start of the journey
:18:19. > :18:21.and that will show you a map of where you are driving along.
:18:22. > :18:25.you press "I've Seen Something". and when you have seen something,
:18:26. > :18:30.Press Rabbit. grid of all these different animals.
:18:31. > :18:33.It will ask exactly what you saw and you can confirm that.
:18:34. > :18:39.by one-third since 2007. rabbit numbers have decreased
:18:40. > :18:41.But more data is needed to confirm this trend.
:18:42. > :18:43.And as far as citizen science is concerned,
:18:44. > :18:46.They are essential. comes to conservation?
:18:47. > :18:51.So, let's have a go. amount of conservation.
:18:52. > :18:54.It is both safer and easier to spot rabbits when travelling on single
:18:55. > :18:56.carriageways or B roads, such as this.
:18:57. > :19:00.Sadly, on this short drive, there are no rabbits to be seen.
:19:01. > :19:02.For those looking out for rabbits on foot, however,
:19:03. > :19:07.a pet bunny at home. particularly if you have
:19:08. > :19:14.virus on their shoes. then they could be carrying that
:19:15. > :19:17.So, do not go near your pet rabbit with the same footwear on.
:19:18. > :19:22.Wear different shoes or disinfect your shoes.
:19:23. > :19:26.from contracting the RHD2 virus. to protect domestic rabbits
:19:27. > :19:29.If you plan to vaccinate, it is best to contact your vet
:19:30. > :19:32.and ask if they have the vaccine or if they will be ordering supplies.
:19:33. > :19:35.populations do bounce back. and, fortunately, rabbit
:19:36. > :19:39.it may be contained. the spread of the RHD2 virus,
:19:40. > :19:45.can be stopped or not. to know if this new disease
:19:46. > :19:50.to blow away the cobwebs. the beach is great place to come
:19:51. > :19:52.And there is loads of our coast to explore.
:19:53. > :19:54.But it does not just end at the shoreline.
:19:55. > :19:57.There is a whole other world beneath the waves and discovering it for
:19:58. > :20:04.yourself is easier than you might think.
:20:05. > :20:06.It was the Victorians who made the seaside trendy.
:20:07. > :20:16.It was THE place to holiday. that led them to the beaches,
:20:17. > :20:19.Of course, when you come to the beach in the 21st century,
:20:20. > :20:23.were paddling in the sea. here from when the Victorians
:20:24. > :20:27.that used to be a public loo. on the Norfolk coast,
:20:28. > :20:34.Now it is a very nice house, with a pretty good view.
:20:35. > :20:36.In fact, the legacy of the Victorians shaping
:20:37. > :20:40.the look of Sheringham is still very obvious today.
:20:41. > :20:45.But there is one thing the Victorians left behind
:20:46. > :20:47.that is a very unlikely by-product of their legacy.
:20:48. > :20:49.It is something that is getting people excited.
:20:50. > :20:58.Well, it is a sewage pipe. to explore our coast.
:20:59. > :21:00.Yeah, a disused Victorian sewage pipe.
:21:01. > :21:05.And we are going to show you just what is down there.
:21:06. > :21:07.Rob Spray and Dawn Watson are no strangers to what lies
:21:08. > :21:10.beneath the North Sea, off our coastline.
:21:11. > :21:23.Cromer to the world's attention. and brought the chalk reef off
:21:24. > :21:24.Norfolk's beautiful and it just keeps on going.
:21:25. > :21:27.What we thought here is, it is all very well saying,
:21:28. > :21:31.come and dive with our fancy gear, but you do not need all that.
:21:32. > :21:33.You can do it with a mask and a snorkel.
:21:34. > :21:36.You can find out that Norfolk's beaches are just the start of that
:21:37. > :21:41.whole reef area we have talked about so much and it is nice to give
:21:42. > :21:45.normal people a chance to visit and see what it is all about and see
:21:46. > :21:52.You would not believe how colourful there, at the end of the groynes.
:21:53. > :21:58.You would not believe how colourful letters. There are hundreds of
:21:59. > :22:02.those. God, yes!
:22:03. > :22:06.you first saw it? You would not think that this old
:22:07. > :22:24.pipe would have so much life on it! Today, Rob and Dawn are going to be
:22:25. > :22:28.diving on the sewage pipe again, but this time, they are
:22:29. > :22:30.with a team of divers. to see what is down there.
:22:31. > :22:34.is not just a jolly, To make it safe for you and me.
:22:35. > :22:38.doing a safety survey. They want to make this the first
:22:39. > :22:42.snorkel trail in the North sea. I was just saying to the guys,
:22:43. > :22:45.we will head for that pipe and we will guide them
:22:46. > :22:47.to the centre of it. To try to find the end
:22:48. > :23:00.is like trying to thread a needle. Meanwhile, while
:23:01. > :23:01.they are down there, up on the land, I am meeting
:23:02. > :23:04.Hilary Cox from the local council. I think what is good
:23:05. > :23:07.about a snorkel trail is, the majority of people can snorkel.
:23:08. > :23:11.not everybody can dive, but You just have to have your
:23:12. > :23:14.mask on and look down. It is unique.
:23:15. > :23:19.wonderful down there? I will be.
:23:20. > :23:22.on the new snorkel trail? an example and do it.
:23:23. > :23:26.something, I think you should set There is a snorkel trail
:23:27. > :23:29.in the South West, which has proved very popular, but this would be
:23:30. > :23:32.the first on our coast. Pretty good.
:23:33. > :23:37.at the new snorkel trail. It is only early in the season yet,
:23:38. > :23:41.but we can see three, four metres. Can easily see the pipe
:23:42. > :23:43.is still there. There is a few sharp
:23:44. > :23:45.pins, that we will cap. We will come back and do
:23:46. > :23:48.that and there is plenty That is the thing.
:23:49. > :23:52.so people can find it. Anybody who can swim,
:23:53. > :23:53.can snorkel this trail. It is ever so shallow to start
:23:54. > :23:56.with - barely three-feet deep. and want to be a bit more ambitious.
:23:57. > :24:01.if you are training up And you will see all
:24:02. > :24:03.of the famous wildlife, crabs, the lobsters -
:24:04. > :24:04.lots of fish. It is a lovely thing that is just
:24:05. > :24:08.here, on the edge of the beach. After weeks of waiting,
:24:09. > :24:18.it is my turn. And Rob, who is filming us
:24:19. > :24:20.underwater, and Dawn, try out the snorkel trail, as well.
:24:21. > :24:24.have invited some friends along to new snorkel trail for myself.
:24:25. > :24:28.to get in and see this Let's go.
:24:29. > :24:38.are going to be able to do. seeing it for myself is wonderful.
:24:39. > :24:52.some of what they have filmed, You actually see the
:24:53. > :24:59.outline of the pipe. You would not think that
:25:00. > :25:02.you could see it, considering how You can be strong currents around
:25:03. > :25:20.but as you get down, You can be strong currents around
:25:21. > :25:28.You would not believe it. not a good swimmer.
:25:29. > :25:32.down and see so clearly. coast, to be able to go
:25:33. > :25:34.And there is some lovely colours down there.
:25:35. > :25:39.You want to go on forever. the pipe and you want to go
:25:40. > :25:49.It is just incredible that it is here.
:25:50. > :26:03.People on the beach, not realising that it is under the nose.
:26:04. > :26:10.a great location to explore. Cley-next-the-Sea would also make
:26:11. > :26:14.time in the North Sea. snorkeler and spends all his spare
:26:15. > :26:21.Patrick, that was quite an entrance. to come for a chat with me.
:26:22. > :26:24.Not many people have arrived for an interview with me like that
:26:25. > :26:29.I love it. of your time in the North Sea.
:26:30. > :26:31.It is a beautiful environment to be in.
:26:32. > :26:36.This part of the coast is relatively unspoilt.
:26:37. > :26:49.It is only eight to ten feet. you have got fantastic life.
:26:50. > :26:56.There is crabs, there is lobsters, fish - all sorts.
:26:57. > :28:23.Time to check it out for myself. 100-year-old wreck and always seen
:28:24. > :28:59.We are actually on on the Friday of that week, just to be different.
:29:00. > :29:01.In the meantime, you can get in touch with me on Twitter