07/11/2011

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:00:03. > :00:09.collapse of Britain's biggest care home business. Just who paid the

:00:09. > :00:12.real price of the Southern Cross failure? Insiders speak out. They

:00:12. > :00:19.cared about their profit but they had forgotten the very heart of it

:00:19. > :00:24.is the residents. An inspector tells us why he took on the home

:00:24. > :00:26.care giant. People were sitting around for weeks and weeks with no

:00:26. > :00:32.effective heating, literally sitting in their chairs wrapped and

:00:32. > :00:38.swaddled in blankets. And the Government and relatives say it

:00:38. > :00:43.must never happen again. That is people's lives they are supposed to

:00:43. > :00:46.be looking after. To me, care should come before profit.

:00:46. > :00:56.Stories from the heart of North- East and Cumbria, this is Inside

:00:56. > :01:05.

:01:05. > :01:07.The Southern Cross, a beautiful constellation of stars seen in the

:01:07. > :01:10.Southern Hemisphere and the inspiration behind the Darlington-

:01:10. > :01:18.based company that has come to dominate the care sector in the

:01:18. > :01:28.last decade. Like any story told under the night time sky, this tale

:01:28. > :01:29.

:01:29. > :01:35.was the stuff of dreams, and They may not have sold their own

:01:35. > :01:38.grandmothers for a fast buck, but they certainly sold yours.

:01:38. > :01:41.Southern Cross has become a political hot potato. Tonight we

:01:41. > :01:43.turn our spotlight on how handful of people made millions from the

:01:43. > :01:46.from at a time when some, including inspectors, patients and Southern

:01:46. > :01:56.Cross staff, were raising questions about the quality of care of

:01:56. > :02:00.

:02:00. > :02:05.For years, managers have stayed quiet about the company's problems.

:02:05. > :02:09.Now in the wake of its collapse, the real story is emerging. Jude

:02:09. > :02:15.Goode have managed five homes for Southern Cross. It was a 60-bed

:02:15. > :02:20.unit and we only had one bath working for 60 residents. The

:02:20. > :02:23.requirement is to have one bath for every 80 residents. And Southern

:02:23. > :02:32.Cross knew that I only had one bath working. They continually failed to

:02:32. > :02:37.put the money in to get the baths going. In 2008, when she wrote her

:02:37. > :02:43.Christmas list, Jude was at the end of her tether. I would write e-

:02:43. > :02:45.mails. I would speak with people. It kept being pushed back, to the

:02:45. > :02:51.extent that eventually I wrote a Christmas Carol called, 'All We

:02:51. > :02:56.Want For Christmas Is A Few New Baths'. We did, the following year,

:02:56. > :03:01.finally get some new baths. Relatives have told us it was their

:03:01. > :03:07.loved ones feeling the impact. Hi, George? How you doing? George's mum,

:03:07. > :03:10.Kathleen, lived in a Southern Cross home in Newcastle. She had to go

:03:10. > :03:17.into hospital once, and the hospital pointed out that she

:03:17. > :03:21.hadn't been cleaned properly after she had been to the toilet. That

:03:21. > :03:26.apparently had been going on for a while. Buzzers - she'd be buzzing

:03:26. > :03:36.and buzzing and buzzing until eventually somebody came. But it

:03:36. > :03:37.

:03:37. > :03:41.She'd do anything for anybody. The grandchildren, especially, she

:03:41. > :03:47.lived for. Initially Marie Marsh's family thought she was just

:03:47. > :03:50.homesick after she moved into the Southern Cross home. But then when

:03:50. > :03:57.you observe properly and see what's going on, alarm bells started

:03:57. > :04:01.ringing. Marie had pressure sores on her feet and legs. Staff

:04:01. > :04:06.promised Brenda they were being treated. But in May 2008, Marie was

:04:06. > :04:09.admitted to hospital in agony. were called in on the Thursday to

:04:09. > :04:17.say that my mum had septicaemia poisoning, and that her organs were

:04:17. > :04:21.shutting down. A few days later, Marie died. You feel really guilty.

:04:21. > :04:26.I feel responsible for putting my mum in there. I feel like it's my

:04:26. > :04:29.fault that she passed away. investigation into Marie's care was

:04:29. > :04:32.launched by the police and the regulator, who inspected the home

:04:32. > :04:40.and asked for an immediate improvement. Southern Cross paid

:04:40. > :04:43.Brenda �7,500 but did not accept responsibility. It has taken me

:04:43. > :04:47.three years of fighting to get this far with Southern Cross, who we

:04:47. > :04:50.still will not admit liability for what they have done. Even though

:04:50. > :04:56.they paid out without prejudice, they won't admit that they were at

:04:56. > :05:02.So what has gone wrong for Southern Cross? Its beginnings were

:05:02. > :05:07.promising. It was set up by this man, John Moreton, in 1996. Within

:05:07. > :05:17.six years, he was running 140 homes. For industry watchers, it was a

:05:17. > :05:18.

:05:18. > :05:25.business of which he could be proud. Within the industry he had a

:05:25. > :05:28.reputation for being a very honest man and also a very caring man.

:05:28. > :05:33.Most people who go into this business do so because they have a

:05:33. > :05:39.desire to care for people. The big businesses, unfortunately, have

:05:39. > :05:46.lost that along the way. But John was certainly one of the earlier

:05:46. > :05:49.entrepreneurs who believed that care was as important as profit.

:05:50. > :05:54.With testimony like that, you would think Mr Moreton would be keen to

:05:54. > :05:57.tell us more about his successful firm. But even though we fixed up

:05:58. > :06:01.to talk to him twice, each time he has had had last minute change of

:06:01. > :06:08.heart. In fact, no one who has been in charge of this ill-fated company

:06:08. > :06:11.for the last 15 years, seems to want to talk about it. Perhaps that

:06:11. > :06:18.is because of the controversial with the company grew, making some

:06:18. > :06:21.people very rich. This is how it worked. Southern Cross made a

:06:21. > :06:26.profit from selling many of the care home buildings as property

:06:26. > :06:29.prices rose. It paid rent to the new owners. With the profit from

:06:29. > :06:33.the sales, Southern Cross bought more homes, but continued to

:06:33. > :06:36.operate the care side of the business. It's known in the trade

:06:36. > :06:41.as sale and leaseback, and initially it seemed the sky was the

:06:41. > :06:46.limit. Seven years after seizing the opportunity, Mr Moreton decided

:06:46. > :06:53.it was time to move on. He sold Southern Cross, the asking price,

:06:53. > :06:56.�80 million, of which he netted 25 million. You may think it was

:06:56. > :07:01.written in the stars. Southern Cross had created its first multi-

:07:01. > :07:11.millionaire. Mr Moreton told me his company was profitable and its

:07:11. > :07:12.

:07:12. > :07:17.The next chapter in the Southern Cross story may be familiar to

:07:17. > :07:22.football fans. Philip Scott led a management buyout backed by a

:07:22. > :07:25.German bank. He and another director, Graham Sizer, would go on

:07:25. > :07:32.to make so much money from Southern Cross, they bought a football

:07:32. > :07:39.stadium. This one. Unlike Darlington FC, theirs was to be a

:07:39. > :07:42.winning formula. For the next two years, Mr Scott, a

:07:42. > :07:44.former psychiatric nurse, Mr Sizer and the German bank, followed the

:07:44. > :07:47.same plan, buying more homes, selling them as property prices

:07:48. > :07:57.rose, and then paying rent while they ran the care side of the

:07:58. > :07:58.

:07:58. > :08:03.business. An ageing population meant there was a demand for their

:08:03. > :08:12.services. But analysts say they could detect a shift in the way the

:08:12. > :08:15.company was being run. They changed the face of the business. When John

:08:15. > :08:18.Moreton ran it, he ran it as a care business. When the new investors

:08:18. > :08:21.came in, the equity providers, they ran it as a business which regarded

:08:21. > :08:25.the clients as simply factors of production. You have to run it

:08:25. > :08:32.efficiently in order to be able to provide the end service to your

:08:32. > :08:35.client group. However, I am a little more old fashioned than that.

:08:35. > :08:38.I believe that any care business should concentrate on care first,

:08:38. > :08:45.and then look at the profitability second. Unfortunately, that did not

:08:45. > :08:49.happen. Strong words. Are they borne out by the residents'

:08:49. > :08:54.experience? My research has thrown up some worrying cases from this

:08:54. > :08:59.time, as the Southern Cross empire extended across the country.

:08:59. > :09:04.I got a phone call to say that she had a bleeding nose, and I went up.

:09:04. > :09:08.Then I went in a room. She had two black eyes. I did not even

:09:08. > :09:14.recognise her, her face was so swollen. Her arm was swollen to

:09:14. > :09:19.about three times the size. So I asked them, "What did the doctor

:09:19. > :09:23.say?" They had not even phoned the doctor. So I lifted my mum and took

:09:23. > :09:30.her to my car and took her to the local hospital. She had 36 bed

:09:30. > :09:34.sores. She had a fractured cheekbone. Looked like she had been

:09:34. > :09:38.hit by a car or something like that. I could not stop crying. Still yet

:09:38. > :09:44.to this day, I can't bear to look at the pictures. It is just so

:09:44. > :09:47.upsetting. Charlene's mum, Margaret, was in hospital for two months.

:09:47. > :09:53.Charlene asked the regulator to investigate the fall from her

:09:53. > :09:57.wheelchair that left her so badly injured. I have never once had an

:09:57. > :10:00.apology, not a phone call, nothing. Private care, there is no care

:10:00. > :10:07.there whatsoever. I think they're just interested in the money and

:10:07. > :10:11.that's it. It's a money-making business. The Care Commission

:10:11. > :10:14.upheld a complaint of negligence. And there are other cases. Southern

:10:14. > :10:20.Cross fined �200,000, 83-year-old Nikki Jones had died after falling

:10:20. > :10:23.out of a window in Oxford. In another case, an �80,000 fine after

:10:23. > :10:31.an elderly man left unattended, slipped in his seat and was

:10:31. > :10:39.strangled by his lap belt. But financially, the company was still

:10:39. > :10:46.sparkling. And attracting international interest. This man is

:10:46. > :10:50.rich, very rich. In 2007, he was earning a reported $1 million a day.

:10:50. > :10:55.Rod Stewart was booked to sing at his birthday party. Newspapers tell

:10:55. > :11:02.us he paid $20 million for his home in Manhattan, New York. And he was

:11:02. > :11:05.to be the next owner of Southern Cross. So how did New York

:11:05. > :11:10.billionaire Stephen Schwarzman come to control the destiny of a company

:11:10. > :11:12.that has its home in Darlington? In 2004, Southern Cross caught the eye

:11:12. > :11:18.of Mr Schwarzman and and his American venture capital firm,

:11:18. > :11:22.Blackstone. It has a reputation for snapping up good deals. The company

:11:23. > :11:27.bought the London Eye. When it comes to care homes, it had

:11:27. > :11:30.ambitions that stretched well beyond what even the eye can see.

:11:30. > :11:34.Over the next two years, Southern Cross's new owners bought up

:11:34. > :11:41.hundreds more care homes. Hardly any part of the country was

:11:41. > :11:47.unvisited by the company. They quickly decided, looking at the

:11:47. > :11:51.demographics of the industry, that there was huge scope for expansion.

:11:51. > :11:54.To them it looked like the bottomless well of demand. All they

:11:54. > :12:00.had to do was create the actual number of bed spaces to take

:12:00. > :12:03.advantage of it. As the firm grew, some were increasingly worried.

:12:03. > :12:08.Kevin Mansell was in charge of inspectors assessing care homes in

:12:08. > :12:12.East Anglia. One was where inspectors for a year or two had

:12:12. > :12:15.been saying something about how they ought to replace a boiler.

:12:15. > :12:17.boiler conked out in the middle of winter and people were sitting

:12:17. > :12:20.around for weeks and weeks with no effective heating, literally

:12:20. > :12:22.sitting in their chairs wrapped and swaddled in blankets. There were

:12:22. > :12:25.lots of individually very distressing failures. Obvious signs

:12:25. > :12:29.that this company was not well managed, did not invest. Yet their

:12:29. > :12:39.reputation in terms of the market, if you want to call it that, was

:12:39. > :12:53.

:12:53. > :12:55.Other inspectors were equally worried. We have obtained these

:12:55. > :13:00.hitherto undisclosed reports which bring together the concerns of

:13:00. > :13:04.inspectors from across the country. In effect, an annual health check

:13:04. > :13:12.on the Southern Cross empire. For three years, these reports

:13:13. > :13:18.highlight the same problems. "People who have dementia were

:13:18. > :13:20.generally poorly served." "While many care homes did meet the

:13:21. > :13:23.national minimum standards, there were those where inadequate numbers

:13:23. > :13:26.of toilet and bathroom facilities were available, not all call bells

:13:26. > :13:31.were functioning, and staff were carrying jugs of hot water to

:13:31. > :13:34.rooms." "There were discrepancies in the recording of administered

:13:34. > :13:39.medication, and medication running out, which may have put people at

:13:39. > :13:43.risk." "One service had a substantially higher number of

:13:43. > :13:49.service users falling. In one, service users were experiencing a

:13:49. > :13:55.shave from the same razor." And one recurring theme was very familiar

:13:55. > :14:02.to Kevin. We were aware of the chronic turnover of managers of

:14:02. > :14:09.homes, way above anybody else. We were aware of the external support

:14:09. > :14:15.to homes, the sort of managers one tier up, also being very unstable.

:14:15. > :14:19.Just a lot of unhappiness about the way the company was run. By now,

:14:19. > :14:23.Southern Cross was on a roll. Mr Scott and Mr Sizer were heading the

:14:23. > :14:27.board, answering now to the Americans. They were about to be

:14:27. > :14:31.joined by another player in the Southern Cross winners' row.

:14:31. > :14:37.William Colvin was well known to the Southern Cross team. He had

:14:37. > :14:40.been one of their major landlords. Southern Cross bought the business

:14:40. > :14:44.run by William Colvin. So in one move, Southern Cross expanded the

:14:44. > :14:51.number of homes it ran. In lots of cases it became its own landlord -

:14:51. > :14:56.what you might call a win win situation.

:14:56. > :15:04.In just a couple of years, Southern Cross had become the UK's biggest

:15:04. > :15:08.care provider. The model which they had adopted, particularly the

:15:08. > :15:12.concentration on the sale and leaseback, was being done in a

:15:12. > :15:18.fashion which was contrary to the recommendations of the Royal

:15:18. > :15:21.Institution of Chartered Surveyors and Government. It was a short

:15:21. > :15:26.sighted failure on the part of Government and wider society to

:15:26. > :15:28.realise that what they were doing was putting in place models that

:15:28. > :15:34.maximised their profit at the expense of the people who should

:15:35. > :15:39.have been cared for. Put simply, proffered came before people.

:15:39. > :15:43.wanted to talk to the American company watching Southern Cross

:15:44. > :15:49.expand whilst regulators were expressing concerns. But nobody

:15:49. > :15:59.from Blackstone would talk to was Taoiseach. It insisted the company

:15:59. > :16:10.

:16:10. > :16:15.was acutely focused on quality of Even as concerns grew for the

:16:15. > :16:23.inspectors, for the man at the top, the financial sparkles showed no

:16:23. > :16:27.sign of waning. Blackstone sold on the landlords side of the business.

:16:27. > :16:35.Effectively it lost on a ship of hundreds of care homes. The new

:16:35. > :16:39.landlords, the people who own this place, Harrods. And so plans were

:16:39. > :16:45.said in train for the biggest bonanza of them all. At flotation

:16:45. > :16:50.of Southern Cross on the stock market. Every company has to set

:16:50. > :16:55.out the risks to its business before flotation. This prospectus

:16:55. > :17:02.tells shareholders they stand to lose their money if fixed costs and

:17:02. > :17:08.rents rise faster than they can increase their fees. When Southern

:17:08. > :17:14.Cross was floated on the London Stock Exchange in 2006, it was

:17:14. > :17:19.valued at �425 million. That made overnight paper millionaires of its

:17:19. > :17:26.directors. 12 months later, Stephen Schwartz man and Blackstone sold

:17:26. > :17:30.the rest of its shares for �600 million, putting the American in

:17:30. > :17:40.poll position on Southern Cross's winners role. Blackstone told us it

:17:40. > :17:41.

:17:41. > :17:46.did not profit from stripping There was one shareholder was not

:17:46. > :17:50.quite so pleased. After watching declining standards in local care

:17:50. > :17:56.homes, Kevin's fellow inspectors bought him a surprise retirement

:17:56. > :18:01.gift, a share in Southern Cross. Once they had done it I was morally

:18:01. > :18:06.obliged to do something. He wrote to the team at the top of Southern

:18:06. > :18:14.Cross. Southern Cross is in the business of providing personal care

:18:14. > :18:19.to vulnerable people, not shipping on transport, choir macro or gas.

:18:19. > :18:23.They were congratulating themselves on all sorts of financial

:18:24. > :18:27.objectives. They were making claims to be providing good quality

:18:27. > :18:32.services, but there was hardly any serious mention of how they would

:18:32. > :18:37.achieve quality. Kevin's next move was to attend the annual

:18:37. > :18:44.shareholders' meeting at his plush London Office. He got a very

:18:45. > :18:52.personal welcome. They made a beeline for me. They told me

:18:52. > :18:55.everything was under control. the meantime, there was a big

:18:55. > :19:05.payout in line for the men at the top when they cashed in their

:19:05. > :19:12.shares. Philip Scott became chief executive. He hit the jackpot, and

:19:12. > :19:18.making �11.1 million. William Colvin held the position of chief

:19:18. > :19:24.executive for nine months. He sold his shares for �6.6 million. Graham

:19:24. > :19:30.Sizer made at cool �7.8 million. And group operations director John

:19:30. > :19:35.Murphy made �10.1 million. Some analysts wonder why the men chose

:19:35. > :19:39.to sell large amounts of their shares as soon as Stock Exchange

:19:39. > :19:44.rules permitted after the flotation. Did they realise that Southern

:19:44. > :19:49.Cross was facing a nasty problem? Legally-binding rising rents and a

:19:49. > :19:55.declining income from local authorities. He usually it's one of

:19:55. > :20:00.the danger signs when directors start selling substantial portions

:20:00. > :20:05.of share holdings. A month after casting end, it Phillips got and

:20:05. > :20:10.Graham Sizer left the company. For them, perfect timing. Six months

:20:10. > :20:18.later, the company issued a profit warning, saying it had breached its

:20:18. > :20:23.banking covenants. Its share price tumbled by 85%. Within months,

:20:23. > :20:29.William Holden was gone, too. Those deals have left the nasty taste for

:20:29. > :20:36.some. Look at what private equity from Southern Cross did to our care

:20:36. > :20:42.homes. Stripping assets for a quick buck. Putting tens of thousands of

:20:42. > :20:46.elderly people like they were commodities. -- treating. I wanted

:20:46. > :20:52.to talk to the directors who had done so well out of Southern Cross.

:20:52. > :21:02.But they did not want to talk to me. A spokesman for Philip Scott said

:21:02. > :21:20.

:21:20. > :21:30.Mr Scott's spokesman said he had sold his share -- shares as a

:21:30. > :21:31.

:21:31. > :21:35.result of changes in the law. William Colvin, one-time chairman

:21:35. > :21:45.and chief executive, and former or group operations director John

:21:45. > :21:58.

:21:58. > :22:01.Murphy refused to answer my He said Southern Cross would have

:22:01. > :22:11.faced problems in an economic downturn however it had been

:22:11. > :22:16.

:22:16. > :22:20.financed. He insisted care was It was left to a new group of

:22:20. > :22:25.directors to manage the company as it faced financial crisis. When

:22:25. > :22:31.Inside Out reported on cases of but let, a senior manager denied

:22:31. > :22:36.patients were paying the price. homes are not understand it. We

:22:36. > :22:39.have staffing in all of our care homes. They are all resourced in a

:22:39. > :22:46.way they can deliver appropriate care to the people who live there.

:22:46. > :22:50.The vast majority of them do that. We have �8 million in the fabric of

:22:50. > :22:57.our buildings in the north-east of England.

:22:57. > :23:03.At one of our management meetings, a senior management said they

:23:03. > :23:07.wanted us to be the most profitable region of Southern Cross. That

:23:07. > :23:12.clearly divorce might at clue as to what the agenda was. The agenda was

:23:12. > :23:18.to make as much profit as possible. The firm was trying to get its

:23:18. > :23:26.costs down with rents are rising. We used to get biscuits with 30 in

:23:26. > :23:33.the morning and afternoon. They would come around with a box. Then

:23:33. > :23:41.we could only have two biscuits. On the floor where there were 20 rooms,

:23:41. > :23:45.they would put 40 biscuits on a plate. With little money, important

:23:45. > :23:50.maintenance was ignored. I have obtained this paperwork. Repeatedly

:23:50. > :23:55.it shows problems with the heating and hot water. In one room the

:23:55. > :24:00.boiler was reported as 49 times in eight months. Managers say the

:24:01. > :24:09.pressure became intolerable. were seen as, disease you could

:24:09. > :24:13.move about. -- commodities you could just move about. They did not

:24:13. > :24:17.want the local authority on their back. Things will go wrong. We're

:24:17. > :24:22.dealing with human beings. Sometimes things do not go

:24:22. > :24:25.according to as we would like them too. That should not result in a

:24:25. > :24:31.home being in crisis. Within a Southern Cross it seemed to be

:24:31. > :24:36.quite frequent. George was determined to improve standards at

:24:36. > :24:44.his mother's home. He wrote to the new chief executive. What was the

:24:44. > :24:48.reaction when you send the letter? I did not get a reply. That was

:24:48. > :24:55.Southern Cross. It brought it home to me that it was a total waste of

:24:55. > :24:59.time. If you write to the very head man, at least you expect a letter

:24:59. > :25:09.thanking you for your letter. Even if he then turns around and says,

:25:09. > :25:24.

:25:24. > :25:30.get lost. Mr Bock and declined to Southern Cross... Southern Cross

:25:30. > :25:35.may need to polite of running its homes. -- may need to pull out of

:25:35. > :25:39.running. Finally this summer, after begging for more time to pay the

:25:39. > :25:45.rent, Southern Cross were forced to throw in the towel. The company

:25:45. > :25:51.which had been allowed to become the biggest care home operator, was

:25:51. > :26:00.forced to hand over the running of the homes to landlords. Effectively

:26:00. > :26:04.this marks the end of Southern The question many people will be

:26:04. > :26:10.asking is, how could something so important as the care of vulnerable

:26:10. > :26:15.people implode like this? Who is to blame? Should the company have been

:26:15. > :26:18.based on the sale and leaseback model? And why did nobody

:26:19. > :26:28.intervened to ask whether this company was simply becoming too

:26:29. > :26:32.

:26:32. > :26:36.What lessons have been learnt? thing about the business model

:26:36. > :26:40.chosen is that it was a business model only ever fit for a boom

:26:40. > :26:43.times. There was always going to be a bust. That should have been

:26:43. > :26:47.anticipated. This model should never have been accepted in the

:26:48. > :26:52.first place. We need to make sure we learn the lessons. I am

:26:52. > :26:57.determined we do. I have said these lessons out in the white paper on

:26:57. > :27:03.social care. Where are the men for whom Southern Cross was far from a

:27:03. > :27:07.financial disaster? Stephen Schwartz man, they had a Blackstone,

:27:07. > :27:13.is reportedly considering moving to London to boost his firm's

:27:13. > :27:22.investment in Europe and Asia. We Ian Colvin, who made �6.6 million,

:27:22. > :27:29.is now the trustee of a charity. -- William. John Murphy has retired.

:27:29. > :27:33.Graham Sizer is still involved with the firm. He owns the leases on

:27:33. > :27:39.five Southern Cross properties. He is now running the care homes

:27:39. > :27:47.himself. And Philip Scott is also still in the care business. He

:27:47. > :27:51.works as chief executive of the Priory group. They saw it as a

:27:51. > :27:57.never ending gravy-train. But they were sufficiently astute to realise

:27:57. > :28:02.that never ending Grady trains do end. They therefore had a programme

:28:02. > :28:05.of disposal which they would target. As soon as they could achieve their

:28:05. > :28:11.desired level of profitability, they would exit. Which is what they

:28:11. > :28:19.did. That is people's lives there are

:28:19. > :28:27.supposed to be looking after. To me, care should come before profit.

:28:27. > :28:31.These places are called care homes. Care? No way. They cared about

:28:31. > :28:35.their profits but they had forgotten that at the very heart of

:28:35. > :28:40.it is the residents. If we do not care about the residents, how can