:02:49. > :02:59.They to have a real knock-on effect we do a lot of weddings of the
:02:59. > :03:02.
:03:02. > :03:07.hotel. If the if we can do these days, the go elsewhere. If people
:03:07. > :03:11.council, the cannot go cap in hand to the wedding party.
:03:11. > :03:17.Japanese tours often start in Edinburgh and end in London. But
:03:17. > :03:22.this summer, hotel prices in the capital are up to six times higher.
:03:22. > :03:26.One operator who normally brings 5000 Japanese in July and August
:03:26. > :03:31.told me that they have no tours planned during the games. On the
:03:31. > :03:35.lake, that means lost business. We have had cancellations of parts of
:03:35. > :03:40.the series from some of the inbound operators. We wondered whether that
:03:40. > :03:46.was going to happen, but now the cancellations have materialised.
:03:46. > :03:56.When the council, are they telling you for sure what is happening?
:03:56. > :03:57.
:03:57. > :04:04.we see that there -- that the series that clashes with at the
:04:04. > :04:09.Olympics have been cancelled. London is an integral part of the
:04:09. > :04:13.tour and they cannot get hotel bookings. Other woman, it is
:04:13. > :04:17.several 1000 bookings that have been cancelled. But it is a bit
:04:17. > :04:22.difficult to quantify. It is OK to measure the bookings that have been
:04:22. > :04:32.cancelled, but it is harder to estimate that bookings it never
:04:32. > :04:33.
:04:33. > :04:38.materialised. If you are a Japanese visitor, this is the place to come.
:04:38. > :04:48.It is a hilltop farm near Hawkshead, the home of the to exporter. Every
:04:48. > :04:49.
:04:49. > :04:53.year, Japanese tourists come here to emerge themselves in this world.
:04:53. > :05:00.It is our number one market by a long way. It comes down to one
:05:00. > :05:04.things, their books. The Japanese use these books to learn English.
:05:04. > :05:08.We have poured generations in Japan who wrote stories from there. It
:05:08. > :05:14.prevents a beautiful picture of Britain, very picturesque, very
:05:14. > :05:20.traditional. It is what people imagine the Lake District to be.
:05:20. > :05:24.they do not come, what will happen? It will be a challenge for us. It
:05:24. > :05:30.will be one of the things that we are looking up at the moment. But
:05:30. > :05:35.the way that the group's work, they start to cancel as we are closer to
:05:35. > :05:45.the time. -- Groups. Despite the uncertainty, John things up the
:05:45. > :05:46.
:05:46. > :05:50.Olympics will benefit the lakes. is a bit of a risk for this one
:05:50. > :05:55.time. But the whole of the world will be looking at Britain and the
:05:55. > :06:03.benefit for us there is really enormous. And that is the message
:06:03. > :06:07.that the government will try to put out when the Culture Minister kicks
:06:07. > :06:13.of the Cultural Olympiad. If there is one message that I hope everyone
:06:14. > :06:18.takes away from this morning, it is that next year, it is going to be a
:06:18. > :06:23.once in a lifetime opportunity to promote business in Cumbria and the
:06:23. > :06:29.north-west. Every bit as much as it is to promote what London has to
:06:29. > :06:35.offer. But not everyone agrees. Despite a big push from the
:06:35. > :06:43.government to encourage us all to fill the gap left by Japanese
:06:43. > :06:48.tourists. But to advertise on the government's website, you have to
:06:48. > :06:55.drop your price. It is like asking Harrods it to give a discount
:06:55. > :06:59.during the one up to Christmas. It is biased towards the big operators,
:06:59. > :07:07.and they do not operate in the leaks. The lakes consist of private
:07:07. > :07:13.operators. -- Lakes. Many businesses are already producing
:07:13. > :07:18.those kind of deals as part of their normal marketing strategies.
:07:18. > :07:22.They will have special offers on one particular parts of the day or
:07:22. > :07:27.parts of the year. We are asking them to take those existing things
:07:27. > :07:29.that they would be doing anyway am joined with the government in a
:07:29. > :07:36.Countrywide marketing plan to harness the opportunities of the
:07:36. > :07:41.Olympics. This is the most important time of the year. It is
:07:41. > :07:51.going to cost my hotel tens of thousands. We know that. And for
:07:51. > :07:52.
:07:52. > :08:02.the legs as a whole, it will cost millions. -- Lakes. Not everyone is
:08:02. > :08:04.
:08:04. > :08:07.a pessimist. Stephen went to Japan to market his company. It is good
:08:07. > :08:14.to Dr them debate. We cannot just sit in the Lake District and wait
:08:14. > :08:20.for them to come. -- it is good to talk to them direct. He has some
:08:20. > :08:26.practical suggestions for would-be tourists. Come through other
:08:26. > :08:34.airports in Europe. Come through Helsinki, Amsterdam, Paris. And
:08:34. > :08:38.come into regional airports such as Manchester, Glasgow, Edinburgh. We
:08:38. > :08:45.have definitely got some business coming through a regional airport
:08:45. > :08:53.are rather than coming in through London. It is clear from my travels
:08:53. > :09:03.through the legs that there already have been some Olympic losers. --
:09:03. > :09:13.Lakes. It will only be after the Games are over whether there will
:09:13. > :09:16.
:09:16. > :09:22.be commiserations are celebrations Still to come to light. The soul of
:09:22. > :09:25.the River Tyne. As you have never heard it before. I the sounds will
:09:25. > :09:30.be affected by what the public decide to do. It is a collaboration
:09:30. > :09:40.between the river and the people as to the type of sound created. It
:09:40. > :09:40.
:09:40. > :09:45.None of us want to face it. Writing a will it does seem rather dramatic.
:09:45. > :09:52.But as well as thinking about what happens after we die, perhaps we
:09:52. > :10:02.should consider how we shuffle off this mortal coil. Chris
:10:02. > :10:04.
:10:04. > :10:11.passionately believes that if we Death touches everybody's life at
:10:11. > :10:16.some point. In that sense, everybody has a story. My story
:10:16. > :10:22.would be a I lost my own mother to cancer about 18 months ago. She
:10:23. > :10:28.died at home which was her choice, surrounded by the people she loved.
:10:28. > :10:32.I am quite passionate about about that, that people should be given
:10:32. > :10:36.the power to make those choices. I have heard that there are a number
:10:36. > :10:40.of schemes in the north-east which are setting out to allow people to
:10:40. > :10:50.do that. I am hoping to find out more about that during the making
:10:50. > :10:50.
:10:50. > :10:55.of this film. Why spend your last days crime? -- crying? I want them
:10:55. > :11:00.to be happy and fun and having a laugh at. It was quite shattering
:11:00. > :11:05.when they told me. I still do not think it was me that they were
:11:05. > :11:10.talking about. Linda has that lethal bacteria and her lungs. She
:11:11. > :11:15.could live for years, but then she could die any time. A I have
:11:15. > :11:25.planned my funeral. Right down to all the details. I have picked my
:11:25. > :11:30.
:11:30. > :11:40.own music. An eco-friendly coffin. Any particular reason? I'd of that
:11:40. > :11:45.brand. How is it helping you to do all this? My grandmother did not
:11:45. > :11:51.want what she got when she passed away. And they do know what my
:11:51. > :11:56.children to do all this. Basically, it is selfish. It is about control.
:11:56. > :12:01.What do you family bit of it? said to do what I want. I cannot
:12:02. > :12:06.believe how flag she is. But some of the more unusual requests had
:12:06. > :12:16.been a possible because of a pioneering scheme on Tyneside
:12:16. > :12:18.
:12:18. > :12:21.called a good death. I'm Jeannie Penman. I work for Home
:12:21. > :12:23.Group which is a social housing provider and they are running a
:12:23. > :12:27.pilot. Basically, we are here to support people on practical and
:12:27. > :12:30.emotional issues so that they can remain at home until the end. What
:12:30. > :12:33.kind of people do you work with? The referrals come through Macillan
:12:33. > :12:36.and it is people at home who are struggling. It's nice to know that
:12:36. > :12:40.there is someone there who can help you with almost anything. Sometimes,
:12:41. > :12:44.people forget what the person sounds like when they've gone.
:12:44. > :12:51.Jeannie got me a dictaphone so that I could leave some messages for my
:12:51. > :12:55.daughter. She arranged for me to meet Boyz II Men backstage. Really?
:12:55. > :13:03.Yes. And did you spend some time with them? Yes, about 10 to 15
:13:03. > :13:10.minutes. I made them late for their concert! For this new pilot project,
:13:10. > :13:15.funding is tight. Jeannie is the only worker on it. But she is
:13:15. > :13:24.gaining new clients all the time. was diagnosed in 2001 with bladder
:13:24. > :13:32.cancer. They gave me a 40 per cent chance of a five-year survival.
:13:32. > :13:36.I've lived over ten, and not doing too bad. I got referred to Jeannie.
:13:36. > :13:39.She is getting us a new bed, which is absolutely fabulous. It means I
:13:39. > :13:43.can actually go to bed and be comfortable and get a full night's
:13:43. > :13:48.sleep. Little things that people take for granted that we can't
:13:48. > :13:58.afford. It is unbelievable. We didn't know that was there. That
:13:58. > :14:04.
:14:04. > :14:06.helps. Alan and Anne were actually homeless for a time. Cancer can
:14:06. > :14:09.also lead to extreme poverty. Jeannie's project tries to give
:14:09. > :14:12.more people the chance to stay at home. If somebody is emotionally
:14:12. > :14:16.feeling in a better place, they don't need to turn to picking up
:14:16. > :14:21.the phone and going into hospital because it's easier. My needs are
:14:21. > :14:24.catered for. In a practical sense, it will save money. Yes, hopefully
:14:24. > :14:27.everybody wins. The individual gets their wishes and basically they are
:14:27. > :14:33.not wasting their time going in out of hospital when nothing can be
:14:33. > :14:36.done. When you talk to people like Linda and Alan, I think the work
:14:36. > :14:40.that Jeannie does has a massive impact on their lives. When my
:14:40. > :14:44.mother died, we as a family did most of that. A common theme seems
:14:44. > :14:48.to be to empower people to make their own decisions. But what
:14:48. > :14:55.happens if it goes the other way? If people don't get what they want
:14:55. > :14:58.when they die? My dad requested that if his heart stopped, he did
:14:58. > :15:05.not want it restarting and he wanted to end his days in familiar
:15:05. > :15:08.surroundings, in the care home was his home. He had made his wishes
:15:08. > :15:12.pretty clear, he even wrote them down on headed notepaper. But when
:15:12. > :15:15.he collapsed one day, it all went wrong. When the paramedics arrived,
:15:15. > :15:23.for all it was recognised that his heart had stopped, they did not
:15:23. > :15:28.recognise the document that my dad had. He had a tube down his throat
:15:28. > :15:34.and was being whisked away. When they got to the hospital, it wasn't
:15:34. > :15:37.a sudden event, he took a couple of breaths and passed away. Because my
:15:37. > :15:44.father was dead, he had to be moved somewhere else through A&E, had to
:15:44. > :15:47.put an oxygen mask on and pretend he was alive and still. I can never
:15:47. > :15:57.forget how that made me feel. Just the trauma around it was so
:15:57. > :16:12.
:16:12. > :16:18.unnecessary. That clouded the rest Has think what came across was just
:16:18. > :16:25.how long after it was anything we forget what an impact it has on
:16:25. > :16:34.families. You should be celebrating the life of the person rather than
:16:34. > :16:37.regretting what went wrong. Luckily, when it comes to dealing
:16:37. > :16:42.with death, you could say the North East is the most progressive region
:16:42. > :16:45.in Britain. What we want to say, is given the
:16:45. > :16:48.choice and death is normal, it doesn't have to be a medical event.
:16:48. > :16:51.It doesn't require tests, tubes, drips, and for most people they're
:16:51. > :16:54.more at home in their own environment. With their family
:16:54. > :16:59.around them, with their dog with their TV in their own social
:16:59. > :17:02.setting. Coming into hospital takes a lot of those things away.
:17:02. > :17:05.Dr Pugh has been working on a groundbreaking document called the
:17:05. > :17:14.Good Death Charter. It's about giving people more control over
:17:14. > :17:18.their life and death but also break taboos.
:17:18. > :17:21.It's a normal event. We want children to be seeing loved ones
:17:21. > :17:24.who are dying, not afraid to see relatives. To go and see grandpa,
:17:24. > :17:28.who's still grandpa, even though he's ill.
:17:28. > :17:32.This month, a pilot project's begun. It's the first of its kind in the
:17:32. > :17:34.UK, called Deciding Right. Patients in the North East can write down
:17:34. > :17:41.advanced decisions about their treatment, on a form everyone from
:17:41. > :17:43.hospices like St Oswalds here, to hospitals, will recognise.
:17:43. > :17:48.Sometimes choices are ignored or sidelined and that's ignoring
:17:48. > :17:50.people's rights. There are a number of patients that
:17:50. > :18:00.are suddenly empowered, because they can make decisions they know
:18:00. > :18:03.will be legally binding. Doctors are also referring patients here.
:18:03. > :18:13.It's another first. Lega Care is a charity in Ponteland, giving free
:18:13. > :18:18.legal advice to people who are dying. It is reducing the time that
:18:18. > :18:24.the doctors and nurses are having to spend on legal issues, and
:18:24. > :18:32.letting them concentrate on patient care. We are desperately in need of
:18:32. > :18:35.more solicitors and more help so we can open the gates wider.
:18:35. > :18:44.When Peter Ridden became terminally ill, he thought his employers were
:18:44. > :18:52.trying to get rid of him illegally. Meg took on his case. She fought
:18:52. > :18:59.for man and he fought back. The to the company involved to a tribunal.
:18:59. > :19:08.All he wanted was an apology and he got it. That is what he wanted. He
:19:08. > :19:16.got one. I am delighted to think the North East can give people more
:19:16. > :19:21.choice, more dignity and be able to live their lives any more fool way.
:19:21. > :19:26.Did think that something of use will have come out of this there
:19:26. > :19:28.will have been some purpose to it all.
:19:28. > :19:38.They call these statues the conversation piece' and somehow it
:19:38. > :19:38.
:19:38. > :19:48.seems like a good place to end. I don't think we like to talk about
:19:48. > :19:52.
:19:52. > :20:00.death. But it is an inevitability. Everybody will die. If you have
:20:00. > :20:09.everything you need in place, it can help. So one passing away
:20:09. > :20:13.should not be maudlin. I would recommend everyone to do it. Life
:20:13. > :20:23.is a journey and the final destination will be your death, but
:20:23. > :20:29.
:20:29. > :20:32.you can have a hell of a time getting there.
:20:32. > :20:35.The River Tyne, one of our most iconic rivers.For centuries we've
:20:35. > :20:38.relied on it for work, even life, harnessing it's power and natural
:20:38. > :20:41.resource. And now you can experience the waters that ebb and
:20:41. > :20:48.flow like you have never heard it before. The project has been in the
:20:49. > :20:58.making for three years and it's going to be quite a spectacle.
:20:59. > :21:01.
:21:01. > :21:05.Believe it or not you're listening to the Tyne. The whole idea based
:21:05. > :21:08.on the Tyne came from the idea of how did it affect the waterways
:21:08. > :21:13.have affected other regions and how the regions changed over the years,
:21:13. > :21:16.and industry has moved on. And this famous river is the star in a very
:21:16. > :21:26.unusual arts project and you will be able to sample and mix the music
:21:26. > :21:31.it makes. Because it is interactive, at the sounds that are created will
:21:31. > :21:41.be dependent on the public, so it is an interaction of people and a
:21:41. > :21:41.
:21:41. > :21:45.natural flow of the river. This is how the Tyne will sound. And this
:21:45. > :21:47.is where the musical journey begins. FLOW"as it's known has been three
:21:47. > :21:55.years in the making the large floating musical instrument is
:21:55. > :22:05.being built here in Amble. This is the first time in 20 on Cheers we
:22:05. > :22:13.have been asked to do this. We have never produced a structure like
:22:13. > :22:15.this with the art in Florence or the water wheel. Hong Think of it
:22:15. > :22:25.as mad music laboratory housed in this structure Clip Nick new
:22:25. > :22:30.
:22:30. > :22:33.Timelapse. Sure I think it will be a real life for everyone. The half
:22:33. > :22:35.million pound project is celebrating the Olympic Games this
:22:35. > :22:38.summer- part of the Cultural Olympiad- and it's provided much
:22:38. > :22:41.needed work for the yard T1 01:12:40 it was very important that
:22:41. > :22:44.we got this task, we unfortunately have been affected by the downturn
:22:44. > :22:47.in business and the recession, it was important that we brought the
:22:47. > :22:57.project to the yard and it has maintained employment throughout
:22:57. > :23:01.
:23:01. > :23:11.the winter for us. The centrepiece of FLOW is an enormous water wheel
:23:11. > :23:17.
:23:17. > :23:24.to harness the power of the Tyne. Fills one's the axle as in place,
:23:24. > :23:30.the Ket will come together almost like a Meccano set. But what of
:23:30. > :23:36.beer will power these willing workers. The sounds are generated
:23:36. > :23:44.from samples throughout the River Tyne cycle. This one measures
:23:44. > :23:51.demand in the river. The scanning the water and looking for little
:23:51. > :24:01.particles of months. The more particles ago through the laser,
:24:01. > :24:01.
:24:02. > :24:10.the more noise they create. This device will measure the salt level
:24:10. > :24:17.in the river. This control panel means that the audience members
:24:17. > :24:27.will be able to change the duration of the notes a third instrument
:24:27. > :24:28.
:24:28. > :24:38.will create sounds from the bubbles of the River Tyne. We have got be a
:24:38. > :24:40.
:24:41. > :24:49.traditional re created below, but if I push this. What of the things
:24:49. > :24:56.we were looking at was harnessing natural energy. Of this there, it
:24:56. > :25:06.is part of the Olympiad and it was great to be able to tie these
:25:06. > :25:08.
:25:08. > :25:16.things together. Before daybreak, it makes it out of the shed. She is
:25:16. > :25:22.on the water for the first time in the dark. A few weeks later and it
:25:22. > :25:32.is really coming together. On the guys know what has to be done and
:25:32. > :25:35.
:25:35. > :25:42.the guys have got a plan together. We have positioned the first bridge
:25:42. > :25:49.deck in position on the outer hall. We are putting the bolts into place.
:25:49. > :25:55.It is quite difficult with the movement of the two structures.
:25:55. > :26:04.far, so good, but now for the tricky bit, dropping the wheel into
:26:04. > :26:13.place. There are weather is perfect. I do not anticipate any troubles. I
:26:13. > :26:18.do not anticipate any trouble, but anything could happen! That we
:26:18. > :26:25.always the tons and is too heavy to drop right then. A few last-minute
:26:26. > :26:31.adjustments are required. The axle is slightly too long, but
:26:31. > :26:41.fortunately we can lose a bit of length quite easily. Hopefully,
:26:41. > :26:59.
:26:59. > :27:02.But then we all jobs in perfectly. It is just great to go from a
:27:02. > :27:05.sketch to all the different versions which have gone through
:27:05. > :27:10.and with all the different people who have been involved with
:27:10. > :27:17.different ideas and processes, to see this come to fruition, it is
:27:17. > :27:23.very exciting. The building is now complete and the instruments are
:27:23. > :27:33.fitted into their new home for. There is just the small matter of
:27:33. > :27:35.
:27:35. > :27:42.calling her up the River Tyne time. The only thing that may be against
:27:42. > :27:49.us could be the weather. But then, she will be able to sing the noises
:27:50. > :27:57.of a river to those visitors on board. If think it will be a
:27:57. > :28:03.remarkable experience at all fled it will represent the river, give
:28:03. > :28:08.it a sonic representation that people do not normally get. To find
:28:08. > :28:16.out exactly when Flo will be in position on the quayside, stay in