:00:21. > :00:23.In eight months' time this dramatic building will be the Library of
:00:24. > :00:27.Birmingham, where a new chapter in the city's literary history will
:00:27. > :00:37.begin - and I'm here because one of our films tonight chronicles the
:00:37. > :00:38.
:00:38. > :00:44.books that for many defined their childhood. Everybody in this
:00:44. > :00:53.country but have come across a Ladybird book. -- will have come
:00:53. > :00:56.across. Also on the show: Serving up a fight back: Despite an
:00:56. > :01:01.alarming slump in pub beer sales, we meet the people refusing to say
:01:01. > :01:08."Time, gentlemen, please." It was amazing how many people said, yes,
:01:08. > :01:11.we want to do that. Every year, hundreds of thousands
:01:11. > :01:14.of people are diagnosed with cancer. For many, desperation will lead
:01:14. > :01:16.them to try any treatment that promises results, even if that
:01:16. > :01:21.means stepping away from conventional medicine. But how sure
:01:21. > :01:31.can you be that the alternatives have any value or are even safe?
:01:31. > :01:34.
:01:34. > :01:37.Here's Alastair McKee. The search for a cure has taken scientists to
:01:37. > :01:41.the edge of medical knowledge, but there are those who claim they
:01:41. > :01:47.already have the medical answers. Alternative healers, who say they
:01:47. > :01:51.have the power to treat cancer at a price. We are investigating a his
:01:51. > :01:59.spiritual he left who claims her special diet holds the key to
:01:59. > :02:07.treating cancer. our undercover team takes the cancer survivor to
:02:07. > :02:17.see for himself what she offers. And even a real expert is shocked
:02:17. > :02:19.
:02:19. > :02:26.We know this kind of thing goes on, but actually to see it happening is
:02:26. > :02:36.quite scary. And it gets worse. She believes her treatment used on
:02:36. > :02:45.
:02:45. > :02:49.animals may have served -- saved a This is Dr Corascendea Cathar. At
:02:49. > :02:56.her Cheltenham-based centre of healing, she sells a treatment
:02:56. > :03:02.called Dhaxem. She says it is the ultimate form of healing and she is
:03:02. > :03:08.the sole master. We have discovered something disturbing. Doctor
:03:08. > :03:11.Corascendea Cathar claims she can help heal cancer. In the past, she
:03:11. > :03:16.has claimed miraculous results. It might sound ridiculous, but there
:03:16. > :03:21.are plenty of people who are desperate to belief such claims. --
:03:21. > :03:30.believe it. When you're told you really have a few months to live,
:03:30. > :03:35.you're very desperate. However crazy, however expensive. Chris
:03:35. > :03:38.Geiger it is a writer from Somerset. He uses his experience of cancer to
:03:38. > :03:43.give others hope after being successfully treated in his mid-
:03:43. > :03:50.twenties. I was diagnosed with cancer. I had a tumour in my chest
:03:50. > :03:54.the size of a dinner plate. When you put it appear, you can see the
:03:54. > :04:00.real size of this thing. I had two years of treatment. I tried
:04:00. > :04:04.everything that would try to help me. Many sufferers turned it
:04:04. > :04:09.medical forums for help. That is where Dr Corascendea Cathar has
:04:09. > :04:17.touted her Dhaxem treatment. But much -- much of what she claims is
:04:17. > :04:24.plain wrong. On this form, somebody asks, why mum has got cancer, can
:04:24. > :04:29.you help? She is talking about her animal come up comparing her
:04:29. > :04:33.treatment to her dog with this poor girl's mother who has got cancer.
:04:33. > :04:37.Doctor Corascendea Cathar uses these forums to steer people to her
:04:38. > :04:41.own website where she offers a healing session for �280, despite
:04:41. > :04:46.it being against the law to advertise cancer treatment. Chris
:04:46. > :04:51.has agreed to go undercover to find out exactly it what Doctor
:04:51. > :04:56.Corascendea Cathar offers in person. I'm going undercover because I want
:04:56. > :05:00.to stop people like this taking advantage of thick, ill and
:05:00. > :05:04.desperate people who have been told that their disease may kill them
:05:04. > :05:11.soon. In the meantime, we've done some more digging on the mysterious
:05:11. > :05:16.he left. Before she changed her name, Dr Corascendea Cathar was
:05:16. > :05:25.called another name. She is indeed a doctor and has worked in the NHS
:05:25. > :05:30.but has no medical expertise. She did a doctrine in sociology and
:05:30. > :05:34.philosophy. She is not qualified in any way to treat people with cancer.
:05:34. > :05:44.Doctor Corascendea Cathar claims her King's Troop, Royal Horse
:05:44. > :05:45.
:05:45. > :05:49.Artillery -- claims her Dhaxem was invented by a spiritual guide. What
:05:49. > :05:59.he has taught Dr Corascendea Cathar, we are about to find out banks do
:05:59. > :06:06.
:06:06. > :06:09.it the cancer survivor, Chris. -- banks to. Cris tout Doctor
:06:09. > :06:14.Corascendea Cathar his real medical history, but for our purposes, he
:06:14. > :06:23.is saying he is certain his cancer has returned. This is far from the
:06:23. > :06:33.normal consultation. I had a tumour in my chest. The treatment itself
:06:33. > :06:37.
:06:38. > :06:47.But when it comes to Doctor Corascendea Cathar's dietary advice,
:06:48. > :07:18.
:07:18. > :07:28.Doctor Corascendea Cathar also offers Chris a herbal remedy to
:07:28. > :07:31.
:07:31. > :07:35.Medical experts have told us there is no scientific evidence this
:07:35. > :07:39.particular herbal remedy helps cancer patients. In fact, it could
:07:39. > :07:43.be harmful to people with kidney problems. Chris has already told
:07:43. > :07:47.Doctor Corascendea Cathar he suffered from kidney stones. Doctor
:07:47. > :07:57.Corascendea Cathar says she gave one patient the Dhaxem treatment
:07:57. > :08:19.
:08:19. > :08:25.after it had worked on her dog. After two hours, Doctor Corascendea
:08:25. > :08:29.Cathar promises to draw up a Dhaxem diet for Chris and declines to take
:08:29. > :08:35.the �60 agreed for the session. Chris, who has battled cancer
:08:35. > :08:40.himself, has found the whole appointment deeply unsettling.
:08:40. > :08:43.come back from a very interesting appointment. Two hours of listening
:08:43. > :08:50.to her. But they'd be feel really angry when I hear what she was
:08:50. > :08:56.saying today. -- it makes me feel really angry. Her spirit told us
:08:56. > :09:01.what I should be eating, it makes my blood boil. But what does the
:09:01. > :09:06.cancer expert think's is professor is the research director for the
:09:06. > :09:16.charity leukaemia and lymphoma research. He has agreed to view a
:09:16. > :09:16.
:09:17. > :09:23.undercover footage. When her cancer came back, she decided to take all
:09:23. > :09:29.of her medication... So, you have seen all the footage, what you
:09:29. > :09:33.think of the advice? I think it is dangerous. Some of the alarming
:09:33. > :09:39.footage you saw was a total lack of understanding for the biology of
:09:39. > :09:42.cancer. I think the dialogue with the spirit, that is very
:09:42. > :09:45.emotionally manipulative. Particularly in the case of a real
:09:45. > :09:50.patient can we have got in your minds that that the original
:09:50. > :09:54.treatment hasn't really worked because the cancer has come back.
:09:54. > :09:57.The implication is when she talks about the patient who is taking
:09:57. > :10:03.some of her medication, there's a strong inference that she doesn't
:10:03. > :10:08.believe that was doing anything, that it was her own treatment that
:10:08. > :10:16.was helping. That is very unlikely. His car -- if Chris was as old as
:10:16. > :10:20.he says he is in the pitch, where could he be by following Dr --
:10:20. > :10:26.Doctor Corascendea Cathar's advice? He would probably reach a stage
:10:26. > :10:31.where he was no longer recoverable if he was still alive. So what do
:10:31. > :10:40.died have been any good? We have got the diet that the doctor has
:10:40. > :10:48.centre Chris as -- at a cost of �90. The recommendation to drink white
:10:48. > :10:53.cabbage juice, early today, because it beat cancer, that is a very
:10:53. > :10:57.dangerous claim. It is time to find out why Doctor Corascendea Cathar
:10:57. > :11:02.believes what she's doing can help cancer sufferers. We asked her for
:11:02. > :11:12.an interview on camera. She declined to talk to us but we meld
:11:12. > :11:34.
:11:34. > :11:38.his statement. -- but she e-mailed We ask to speak to these clients,
:11:38. > :11:42.but Dr Corascendea Cathar declined to put us in touch with them. Since
:11:42. > :11:46.we approached her, she has now stopped offering her Dhaxem healing
:11:46. > :11:50.treatment on the internet. Meanwhile, Chris hopes his
:11:50. > :11:57.undercover work will help encourage other cancer patients to look for
:11:57. > :12:01.treatment in the right places. can totally understand how
:12:01. > :12:04.desperate people are, but they should really take qualified advice
:12:04. > :12:14.rather than surfing the internet and believing the ludicrous stories
:12:14. > :12:18.and claims that they are reading You can talk to us on Twitter and
:12:18. > :12:28.if you have a story you think we should be covering, drop me an e-
:12:28. > :12:30.
:12:30. > :12:34.mail. Still to come: we will be leafing through the pages of the
:12:34. > :12:42.Ladybird books, which for many it will revive happy childhood
:12:42. > :12:47.memories. It whisks you back and certain pictures which rushy three
:12:47. > :12:52.years. This sales in pubs across the Midlands are falling at a
:12:52. > :12:56.faster rate than anywhere else in England according to the British
:12:56. > :13:01.Beer and Pub Association. Over the last four and a half years, sales
:13:01. > :13:06.have dipped by 28 % and combined this with the all too familiar
:13:06. > :13:16.picture of boarded-up pubs and out would not seem the ideal time to
:13:16. > :13:17.
:13:17. > :13:22.buy a pub, or would it? The declines are alarming. There
:13:22. > :13:27.whole swathes of Birmingham where the paths are closed.
:13:27. > :13:32.statistics disturbing. We ERC in an ever-widening gap between the price
:13:32. > :13:41.of beer that you can drink at home and the prize in the pub. But maybe,
:13:41. > :13:46.just maybe it is not quite time, gentlemen, please. This is what
:13:47. > :13:55.makes it worthwhile when you see people dining, eating, drinking and
:13:55. > :13:59.laughing and even playing darts badly. On any high street in any
:13:59. > :14:06.town that you will probably see something like this. A depressing
:14:06. > :14:13.sight. Unfortunately, it is called the to a familiar sight of the
:14:13. > :14:22.times. Take a look at this. 18 pubs are closing across the country. The
:14:23. > :14:30.Campaign for Real Ale reckons up to 6,000 pubs have shot since 2008.
:14:30. > :14:33.Away from the big cities to life for problem 0 can be tough can
:14:33. > :14:39.sometimes cities drastic action that is required to insure the
:14:40. > :14:43.village pub remains the village harbour. Like many in our region,
:14:44. > :14:47.this village is struggling to retain its services and the pub has
:14:47. > :14:51.been no different where the locals have had a real battle on their
:14:51. > :14:59.hands are just to keep it going. They decided to put their money
:15:00. > :15:03.where their mouths were. Welcome to the Hollybush. Just three miles
:15:03. > :15:09.from staff that it is a pub where the locals have a vested interest
:15:09. > :15:13.in keeping it open. 71 of them now own it. The pub closed three years
:15:13. > :15:19.ago but was brought back to life just before Christmas after
:15:19. > :15:23.villagers stumped up �199,000. That must have given you quite a lot of
:15:23. > :15:28.confidence because it is one thing to complain about losing local
:15:29. > :15:33.services, it is another to put your hand in your pocket. People made a
:15:33. > :15:40.big jump of faith putting money into buying a pub. We are talking
:15:40. > :15:44.about the beginning of 2012 this year just after one of the biggest
:15:44. > :15:49.recessions we have had for years and we were saying to people, put
:15:49. > :15:55.your money into buying a pub. It was amazing how many said, we want
:15:55. > :16:01.to do that, we want our World Cup back. We have lost our post office,
:16:01. > :16:05.our shop, developers are looking at buying a pub and building houses on
:16:05. > :16:11.it. If we lose that, it has gone for ever. What the part that really
:16:11. > :16:17.needed was some TLC. By the time that came along the pub had been
:16:17. > :16:22.empty for more than a year. We had a leaking roofs, carters, we found
:16:22. > :16:27.out we had dangerous electrics. We had budgeted to spend a lot of
:16:27. > :16:31.money -- money on it but it was a lot more time and effort than we
:16:31. > :16:36.thought. What has been incredible is what shareholders have given in
:16:37. > :16:44.terms of time and skills. We found out we have got electricians,
:16:44. > :16:49.plumbers, people who own businesses. My living in the next village was
:16:49. > :16:54.the boss of Stoke-on-Trent's Titanic Brewery. He agreed to lease
:16:54. > :16:59.the pub from the villagers. last pub in each village is
:16:59. > :17:04.critical. Without the pub how does anyone interact with each other?
:17:04. > :17:10.They all sit at home drinking their cheap lager from the supermarkets.
:17:10. > :17:16.I have already met people I did not know in the village that I want to
:17:16. > :17:23.interact with, talk to. Dave runs the Titanic with his brother Keith.
:17:23. > :17:28.It is the only Beaulieu in Stoke and provides evidence that real ale
:17:29. > :17:35.is enjoying a real resurgence. started out brewing seven barrels a
:17:35. > :17:39.week and we now brew 2.5 million pints a year. Betrayed has been in
:17:39. > :17:44.decline for some time and we are bucking the trend and hopefully
:17:44. > :17:48.giving customers what they want. in fact, Titanic runs seven pubs
:17:48. > :17:53.but this is the first time they have brought real ale to a rural
:17:53. > :17:59.setting. It is a massively important part of life in the UK.
:17:59. > :18:07.We want to support it. The experiment is whether people want
:18:07. > :18:14.to come back out to pub. We have to make the experience better than
:18:14. > :18:18.being stuck on the couch. The fight to save the great British pub has
:18:18. > :18:24.even reached Westminster. The beer tax escalator pros 10 pence on the
:18:24. > :18:29.pint every year and some MPs want it scrapped. The this is a great
:18:29. > :18:36.opportunity for the minister to be the man who saves Britain's brewing
:18:36. > :18:43.industry, the man who protects the nation's pubs and for him to be the
:18:43. > :18:47.minister who saves the Great British pint. Scrap the duty.
:18:47. > :18:52.Behind the headlines, behind the rhetoric I have discovered a
:18:52. > :18:58.fightback inspired by a real ale renaissance. In the heart of
:18:58. > :19:03.Birmingham City sentence. Pakistan's the Wellington. she is
:19:03. > :19:08.important but it is more what you are offering. We offer something
:19:08. > :19:12.different than your basic pub. People are becoming more discerning.
:19:12. > :19:18.The only growth sector in the drinks market is real ale. Nine job
:19:18. > :19:23.has been a number of the Campaign for Real Ale for 36 years. He has
:19:23. > :19:28.seen good times and bad. You can only drink proper real ale in a
:19:28. > :19:34.park. You cannot buy it from the supermarket and drink it at home.
:19:34. > :19:38.The should be the key to the fight back. Customers are not so easy to
:19:38. > :19:44.find in the countryside, but that does not put people off. A in the
:19:44. > :19:52.last year, more than 100 groups have contacted pub is the hub which
:19:52. > :20:02.organises advice. Villages have a financial stake in the Mary Lyon in
:20:02. > :20:03.
:20:03. > :20:07.Warwickshire. It is going very well. Way beyond our expectations. It is
:20:07. > :20:11.different but we have adapted to the original plan. It has been much
:20:11. > :20:16.more successful than we ever thought possible. In six months,
:20:16. > :20:22.Nigel has had just three evenings off. He has pledged to years of
:20:22. > :20:27.total commitment to make the pub a success. We are a village pub and
:20:27. > :20:32.in villages there is no dress code. You don't know if you are talking
:20:32. > :20:38.to the dustman, postmen, Lord of the manor. It is the last great
:20:38. > :20:45.meeting place of a village. You can just walk in a door and expect
:20:45. > :20:54.conviviality. People come and talk. Communities without pubs are just
:20:54. > :20:58.become a dormer true. It is not how village life should be. Back at the
:20:58. > :21:06.Holly Bush, the target for Peter and his fellow shareholders is
:21:06. > :21:12.clear. The fight is not over yet. We did what we intended to do and
:21:12. > :21:16.saved our part. We are now looking at other things as well.
:21:16. > :21:21.You are watching Inside Dell for the West Midlands. Our final film
:21:21. > :21:24.tells the story of a man who developed a new way of educating
:21:24. > :21:29.children in post-war Britain. Douglas Keen was responsible for
:21:29. > :21:36.the Ladybird books with millions of children learning to read through
:21:36. > :21:41.the Adventures of Peter and Jane and their faithful dog.
:21:41. > :21:46.The television set is a familiar piece of equipment in homes
:21:46. > :21:51.throughout the world. Nearly all the boys like to play football.
:21:51. > :21:55.everyone knows in England that 5th November is bonfire night. If you
:21:55. > :22:00.were young in the 60s and 70s you will remember these. But the man
:22:00. > :22:05.who had the idea was ignored for years. Higher can remember my
:22:05. > :22:11.father going round very worried at the time thinking, if this does not
:22:11. > :22:18.work, I am done for. The gambols launching the reading scheme
:22:18. > :22:24.featuring Peter and Jane. Be to still very much alive and well.
:22:24. > :22:28.Peter and Jane are still teaching children to read. It all began in
:22:28. > :22:34.this doggish a market town. A commercial salesman called Douglas
:22:34. > :22:40.Keen had a big idea. He lived with his wife and mother in goal and
:22:40. > :22:45.then rolled them both into his plan. It was there that my father got the
:22:45. > :22:50.idea of doing educational books for children, which were the sort of
:22:50. > :22:55.thing that adults could use as well. The is would be stories to capture
:22:55. > :23:01.every child's imagination about the world they lived in. Books unlike
:23:01. > :23:09.the Ladybird children's stories during World time to keep the
:23:09. > :23:15.printers busy. We didn't start making those classic Ladybird books
:23:15. > :23:22.until the 1940s until it meant that ordinary business was not ticking
:23:22. > :23:26.over that well. But Douglas Keen's plan for the Ladybird brand was
:23:26. > :23:32.slapped down. They told him to go away and concentrate on selling
:23:32. > :23:37.brochures. Be service from Jim Clegg he was at the time the firm's
:23:37. > :23:43.accountant and later became manager and director. It is not anticipated
:23:43. > :23:48.our books will form a major part of our turnover. We feel that while
:23:48. > :23:52.not wishing to discourage your interest in books it would be wiser
:23:52. > :23:58.to focus your mind on the more commercial side of printing. Keane
:23:58. > :24:05.was not easily put off. He made use of his mother in-laws ability of
:24:05. > :24:12.art. He put together a prototype on the kitchen table. He was going
:24:12. > :24:16.around thinking I have to convince them somehow. This came about at
:24:16. > :24:21.that house. They us is the prototype he put together in order
:24:21. > :24:28.to convince the directors. My father had a lot of books on birds
:24:28. > :24:32.so I imagine he sorted out the format. My mother did the little
:24:32. > :24:38.black and white illustrations of the nest and the eggs. My father
:24:38. > :24:43.wrote the text. The hard work paid off. Wills and have worth changed
:24:43. > :24:48.their tune. A I must say that however lukewarm my reaction may
:24:48. > :24:55.have been some 18 months ago, I am now 100 % in favour of publishing
:24:55. > :25:00.this book. It ended up looking remarkably similar. The format is
:25:00. > :25:05.almost identical. They were something about them that draws you
:25:05. > :25:12.in. You start off getting a book and thinking, I remembered that,
:25:12. > :25:17.and the next thing is you want to collect the said. The little bit of
:25:17. > :25:23.youth that likes a ticking a box collects the set. Helen has ticked
:25:23. > :25:27.every box. She has the lot. A love of books generated from learning
:25:27. > :25:33.from them and remembering them. She still has one from her childhood
:25:33. > :25:40.among the collection. Looking at them today, you can just look at a
:25:40. > :25:45.picture and remember looking at that so deeply as a child. Long
:25:45. > :25:52.before the Romans conquered Britain, men had lived in these islands for
:25:52. > :25:57.hundreds of years. Police men are on duty day and night. 150 years
:25:57. > :26:02.ago there were no police man on our streets and people often attacked
:26:02. > :26:12.by thieves. Helen has a collection of original art fraud some of the
:26:12. > :26:15.
:26:15. > :26:22.books. Douglas Keen commissioned the artist himself. For the 1950s
:26:22. > :26:27.they were quite exotic. John Berry smoked, had been divorced, had a
:26:27. > :26:37.sports car, it was all rather exotic. One of the artist was
:26:37. > :26:38.
:26:38. > :26:45.Martin who had worked for bonds. He had done work for Eagle comic that
:26:45. > :26:51.was initially turned down by Douglas Keen. He looked at me and
:26:51. > :27:01.he said, I'm afraid you will not be suitable. I said, let me have
:27:01. > :27:06.
:27:06. > :27:14.another go. He was taken on to illustrate the Ladybird Key Words
:27:15. > :27:22.Reading scheme. This was a huge task based on the theory by William
:27:22. > :27:28.Murray that 12 words make up the English language. So far they have
:27:28. > :27:34.sold 80 million copies. Nostalgia today means the pictures Martin
:27:34. > :27:40.painted are still popular. We still use the same illustrations said
:27:40. > :27:46.that retro feel to Peter and Jane is very much as it was in the 70s
:27:46. > :27:53.when they were first we illustrated. Right up to date, those same books
:27:53. > :27:57.are now readable as an application on a small phone and tablet.
:27:57. > :28:04.reach those children and to get them to learn to read we have to
:28:04. > :28:08.look at the different devices, platforms. Lots and lots of older
:28:08. > :28:12.generation people are getting very nostalgic about it, recording their
:28:12. > :28:21.own sound effects but then also using it with their children, which
:28:21. > :28:25.is brilliant because it brings everything full circle.
:28:25. > :28:30.That is it for tonight but you can find more information about any of
:28:30. > :28:36.the films on tonight's programme on our Facebook age but it from
:28:36. > :28:43.Birmingham, good night. Next week's Inside Out is a health special. We
:28:43. > :28:48.will be asking just how safe are patients on hospital wards. We do