:00:07. > :00:09.Hello, and welcome to this week's Inside Out West Midlands.
:00:10. > :00:12.But sometimes, prices aren't always
:00:13. > :00:24.It's pretty basic that if one customer has shown is something
:00:25. > :00:26.wrong, it is put a right to stop other customers being misled.
:00:27. > :00:40.I was on fire. I got horrid burns on my entire legs, hands and face.
:00:41. > :00:53.Great art quite often happens when people take a risk. The Department
:00:54. > :00:56.of culture going to take a risk? I'm in Hereford, one
:00:57. > :01:09.of three cities in the West Midlands bidding to be UK
:01:10. > :01:11.City Of Culture in 2021. But first, when is a
:01:12. > :01:16.bargain not a bargain? Jonathan Gibson's been
:01:17. > :01:17.investigating Tesco, Britain's biggest supermarket, where
:01:18. > :01:20.some special offers are not always That's why the shelves
:01:21. > :01:50.and Britain's biggest Money off this, by two
:01:51. > :01:52.for that, you get the drift. And we take it all for granted
:01:53. > :01:55.that the price we see on the shelf is the price
:01:56. > :01:58.we will pay at the till, right? But what if things don't
:01:59. > :02:01.quite add up when you I've just bought a a few bits
:02:02. > :02:05.at Tesco and I'm sure these But according to my
:02:06. > :02:10.receipt, I've paid I've paid 60% more than
:02:11. > :02:17.the deal on the shelf, At another Tesco, I spot two
:02:18. > :02:24.for ?2 on ice cream. But at the till, it's the full
:02:25. > :02:27.price as well, so what is Martin works for Trading
:02:28. > :02:36.Standards and says They must put a price
:02:37. > :02:42.on goods so you know what you are going to pay and that
:02:43. > :02:46.price must be accurate so you don't get charged
:02:47. > :02:48.more than you thought Sounds simple enough and with three
:02:49. > :02:55.and a half thousand stores nationwide, Tesco should
:02:56. > :02:57.be getting it right. That's what I want to find
:02:58. > :03:03.out, so I am using my phone and some secret cameras to see
:03:04. > :03:11.how many offers on the shelves does go through at the checkout
:03:12. > :03:13.and here in Dudley, These time periods
:03:14. > :03:35.are just too long. Multi-buy deals are being
:03:36. > :03:41.left on the shelves after the tills have been
:03:42. > :03:44.told they have ended. Do you get this a lot with
:03:45. > :03:51.the prices on the shelf and matching And up the road at
:03:52. > :04:14.this Tesco Express, I And in a store this small,
:04:15. > :04:42.that should not have taken I did it myself in
:04:43. > :04:45.about five minutes. I've started making a list of how
:04:46. > :04:50.many offers are wrong but is what's happening
:04:51. > :04:55.here in the West Midlands also Because it's not just a problem
:04:56. > :05:07.for Tesco, it's a problem At this Tesco in Liverpool,
:05:08. > :05:19.sauce marked a pound on the shelf is But at another store nearby,
:05:20. > :05:31.I'm left completely confused by the offers on the shelves
:05:32. > :05:35.and what I am charged at the till. In fact, there is so much difference
:05:36. > :05:38.between the shelf price and the receipt prize I am not even
:05:39. > :05:42.going to bother to go back and try If there are just too many offers
:05:43. > :05:55.charging too frequently so that store staff cannot really be
:05:56. > :06:03.expected to understand them, comply with all the changes
:06:04. > :06:05.are there that is something Tesco And there's plenty to think
:06:06. > :06:11.about at this I knew I should not have
:06:12. > :06:30.been standing here! Doing now what somebody
:06:31. > :06:32.should have done hours, That is a serious message,
:06:33. > :06:55.but is everyone taking it seriously? And as I head across the country,
:06:56. > :06:57.the same thing keeps I mean, it does not seem
:06:58. > :07:44.a terribly difficult job, just to walk around the shop,
:07:45. > :07:54.assuming everyone knows what day it is, you know, to go around and haul
:07:55. > :07:58.off anything that has had its day. And there is more confusion
:07:59. > :08:07.as old and new promotions The longer the offer
:08:08. > :08:23.has been wrong, the bigger the failure of diligence
:08:24. > :08:27.and the more worried I am, frankly. In that case, he's not
:08:28. > :08:29.going to like what's At this store, I tell
:08:30. > :08:34.the cashier the offer She refunds the difference,
:08:35. > :08:37.but leaves the label on It tells me it's run out,
:08:38. > :08:43.but does not remove the label. So when I go back a week
:08:44. > :08:45.later, it's still on the shelf and when I return
:08:46. > :08:48.another month still, The fourth worker
:08:49. > :08:51.finally removes it. It is pretty basic that
:08:52. > :08:59.if one customer has shown something to be wrong,
:09:00. > :09:02.then it's puts right to stop other At 33 of the 50 shops I visited,
:09:03. > :09:14.out of date offers were If a customer has come back
:09:15. > :09:21.and complain and has not been refunded, that does not mean
:09:22. > :09:24.there were not 20 other customers who did not spot it
:09:25. > :09:26.and didn't complain. There were obviously
:09:27. > :09:34.major problems with their control of the special offers
:09:35. > :09:36.and it's the special offers that bring people in commonly people
:09:37. > :09:39.reach for more and perhaps spend little more than an empty when they
:09:40. > :09:43.came in the store, so that Tesco would not provide anyone
:09:44. > :09:55.for an on-camera interview, but after seeing our evidence,
:09:56. > :10:07.told this programme: care to deliver Following our investigation,
:10:08. > :10:14.Britain's biggest supermarket said it will be double-checking
:10:15. > :10:36.the accuracy of every price at every It does not matter where you sharp,
:10:37. > :10:36.but it is always worth it to check your bill.
:10:37. > :10:39.Later on, stand-up comic and actor Tom Price,
:10:40. > :10:42.who was born here, will be finding out why this city thinks it
:10:43. > :10:49.has what it takes to be UK City Of Culture 2021.
:10:50. > :10:53.It has for centuries been the focal point of cider making within the UK.
:10:54. > :10:57.But next tonight, a World War II veteran and one final mission: To
:10:58. > :10:59.see a monument at the National Memorial Arboretum in Staffordshire,
:11:00. > :11:03.dedicated to airmen severely burned during World War II.
:11:04. > :11:05.Here is Victoria Hicks with the story.
:11:06. > :11:07.And a warning, some viewers may find aspects of
:11:08. > :11:27.The 27th of September 1945 was a very important day in my life. By
:11:28. > :11:36.the end of that day, my life would have been totally changed. I hit the
:11:37. > :11:43.ground rather violently and there was an inferno. I undid the straps,
:11:44. > :11:47.the book all, climbed over the starboard side of the aircraft and
:11:48. > :11:57.fell to the ground. Then I was unconscious. I woke up in hospital.
:11:58. > :12:00.It was just a horrible feeling, a feeling of terror. You feel as if
:12:01. > :12:20.you're going to die right there. Were you? I am up there, I think.
:12:21. > :12:24.You can tell from my heart. -- from my hats. Sandy Saunders was 22 and a
:12:25. > :12:27.trainee pilots when a navigation trainee pilots when a navigation
:12:28. > :12:33.exercise in Warwickshire, when the plane's engine stalled and it
:12:34. > :12:39.crashed. I was covered with fuel and I was on fire. I got horrible burns
:12:40. > :12:47.on my entire legs and my hands and face. He suffered 40% burns and in
:12:48. > :12:53.1947, was sent to a pioneering plastic surgeon based in west
:12:54. > :13:03.Sussex. I was referred to this surgery and he did a further 14
:13:04. > :13:12.operations which gave me the face I've got now. The surgeon had been
:13:13. > :13:16.appointed by the RAF to treat badly burned aircrew. The Battle of
:13:17. > :13:20.Britain led to rising numbers of young pilots with life changing
:13:21. > :13:27.injuries. Most were fighter pilots and by the end of the war, the
:13:28. > :13:30.majority were from Bomber Command. His patients became known as his
:13:31. > :13:35.guinea pigs, because of the experimental plastic surgery they
:13:36. > :13:39.had. He encouraged them to form the so-called guinea pig club, a social
:13:40. > :13:54.club. By the end of the war, it had 649 members.
:13:55. > :13:59.75 years after the guinea pig club was formed, sandy feels it is time
:14:00. > :14:04.the severely burned and men should be given a permanent tribute. With
:14:05. > :14:12.his wife Maggie, they have come to see it taking shape at this workshop
:14:13. > :14:18.in Leicestershire. You have got the... Yes, we have some of the
:14:19. > :14:22.out to smoke at the top. It is out to smoke at the top. It is
:14:23. > :14:29.catching the drama of how a lot of the injuries were obtained.
:14:30. > :14:41.I commissioned this memorial because if I had not done so, nobody else
:14:42. > :14:43.would. At East Grinstead, newly knighted, this surge is 227 members
:14:44. > :14:48.of the guinea pig club. His magic of the guinea pig club. His magic
:14:49. > :14:53.hands of given a new limbs and faces to burned and mutilated airmen. Won
:14:54. > :14:59.during the war, the surgeon was based at the Queen Victoria hospital
:15:00. > :15:03.in East Grinstead. It is still a leading centre for the treatment of
:15:04. > :15:10.burns injuries. Welcome gentlemen, how lovely to see you here. Good to
:15:11. > :15:13.see you again. Here we have a box of the original instruments used in the
:15:14. > :15:17.surgery that have come up from the museum. I thought we would have a
:15:18. > :15:20.look to see what is similar and different to what I now use on a
:15:21. > :15:25.daily basis. I recognise a lot of them. Here is the standard Perak
:15:26. > :15:32.forceps. We certainly still use those today. This looks very, very
:15:33. > :15:38.similar to what we use on a daily basis at the moment. Was not just
:15:39. > :15:41.were important, but also his belief were important, but also his belief
:15:42. > :15:48.in treating the physical and mental scars of his patients. He was very
:15:49. > :15:52.much ground-breaking, the idea that the whole patient is really
:15:53. > :15:58.important and that is now very much the mantra of both burn care and in
:15:59. > :16:06.fact the wider NHS now believe the patient should be at the centre. He
:16:07. > :16:10.was obviously the world's best plastic surgeon and you were one of
:16:11. > :16:19.his patients. You knew you were going to recover. I think this was
:16:20. > :16:24.the fundamental thing, faith in him. Like Sandy, Roger Chaplin has also
:16:25. > :16:29.been treated at the hospital after crashing his private plane. He has
:16:30. > :16:33.had 70 operation so far. The guinea pig story gives him hope. To see
:16:34. > :16:38.they can come through that particular low and come up the other
:16:39. > :16:41.side and be married and have a decent unfulfilling life afterwards,
:16:42. > :16:50.it is very important and uplifting, I think. Sandy's mission to have a
:16:51. > :16:56.memorial is nearing completion. He has raised ?20,000 to pay for it.
:16:57. > :17:04.The edge of this trace of the profile of his face. Here is the
:17:05. > :17:05.surgeon. His hands touch me and now I'm touching him. It doesn't half
:17:06. > :17:17.bring back memories. The day of the unveiling at the
:17:18. > :17:21.National Memorial Arboretum in Staffordshire. The Duke of Edinburgh
:17:22. > :17:26.became president of the guinea pig club on the death of the surgeon and
:17:27. > :17:28.is -- his ear to pay respects alongside some of the surviving club
:17:29. > :17:41.members. A's very appropriate, I think. The
:17:42. > :17:49.bottom bit, an aircraft going down in flames. I am only a lightly
:17:50. > :17:54.toasted one. It is overwhelming really. Absolutely overwhelming. I
:17:55. > :18:00.think you will be slightly bemused at the extent to which 75 years
:18:01. > :18:03.after it was founded at 56 years after he died, that something of
:18:04. > :18:10.this nature can attract such interest from around the world and
:18:11. > :18:16.nationally for something that started in a little cottage hospital
:18:17. > :18:23.in the south-east all those years ago. I'm grateful to be able to have
:18:24. > :18:30.lived to see it unveiled. I'm glad I took the initiative. The surgeon
:18:31. > :18:37.inspired Sandy to train as a GP after the war and he practised in
:18:38. > :18:45.Nottingham for 40 years. It looks exactly the same as the one I last
:18:46. > :18:47.flew. Now, at age 94, he has terminal cancer, but he has one more
:18:48. > :18:58.chance to fly in a Tiger Moth. It brings it all back. I wish I were
:18:59. > :19:21.young again. Sandy has trekked the Himalayas,
:19:22. > :19:26.sailed the land take and skied until he was 82. He has led the full and
:19:27. > :19:31.active life the surgeon wanted his guinea pigs to lead. And now, his
:19:32. > :19:37.final mission is complete. There is a place where the injured M N will
:19:38. > :19:42.always be remembered. -- the injured air men.
:19:43. > :19:47.I'm in Hereford, one of several cities across the country
:19:48. > :19:53.bidding to be the UK City of Culture in 2021.
:19:54. > :19:57.The City of Culture title was created a decade ago
:19:58. > :20:01.following Liverpool s successful bid to be European City of Culture.
:20:02. > :20:03.The Government, recognising the benefits that came to Liverpool,
:20:04. > :20:08.decided to introduce their own version.
:20:09. > :20:10.This year, Hull is the UK capital and in 2021, well,
:20:11. > :20:14.There are three cities in the West Midlands bidding -
:20:15. > :20:17.the other two are Stoke and Coventry ? and although the winner won't be
:20:18. > :20:20.announced until December, we thought it was worth checking
:20:21. > :20:23.That's why we sent our reporter Tom Price off to find out more.
:20:24. > :20:25.And yes, you guessed it, we're starting off with Hereford!
:20:26. > :20:27.As a stand-up comic, radio broadcaster, topical quiz show host
:20:28. > :20:29.and sometime thespian, I would like to think
:20:30. > :20:31.I'm fairly well versed in
:20:32. > :20:34.Predictably enough, my career has led me to London.
:20:35. > :20:37.But I was born in Hereford, so I'm looking
:20:38. > :20:41.forward to seeing what a city I knew well when I was younger can offer.
:20:42. > :20:43.Being UK City Of Culture is a big deal.
:20:44. > :20:46.Just look at all the attention that Hull, the current titleholder,
:20:47. > :20:49.Initial bids from interested cities or not submitted
:20:50. > :20:52.until April, so Hereford and other cities across the UK are still
:20:53. > :20:54.working out exactly what they are going to
:20:55. > :20:55.offer, but it is time to
:20:56. > :20:58.When I first heard Hereford was bidding, I immediately
:20:59. > :21:01.thought of the cathedral, the famous choir and the mappa mundi.
:21:02. > :21:03.After all, that is a pretty hefty dose of
:21:04. > :21:05.culture right there, but I've got a feeling
:21:06. > :21:07.there might be more to the
:21:08. > :21:10.My first stop is the Courtyard, the city's principal arts venue,
:21:11. > :21:12.which boasts all manner of theatre, exhibitions and performances.
:21:13. > :21:15.It is also one of the first ever dementia
:21:16. > :21:20.Roger Morgan is on the board here and is also the lead on the Hereford
:21:21. > :21:22.He thinks they have got a good chance.
:21:23. > :21:27.For 500 years, it was one of the ten largest towns in
:21:28. > :21:32.And lots of to do and do and see and beautiful countryside.
:21:33. > :21:37.And that may well be Hereford's selling point.
:21:38. > :21:39.Most of the other towns, those that have been awarded
:21:40. > :21:42.City Of Culture have been large urban towns.
:21:43. > :21:47.Most of the other places that have declared their
:21:48. > :21:53.interest is so far are also large urban towns.
:21:54. > :22:04.With a population of just under 60,000, he's not wrong.
:22:05. > :22:07.But as we know, size does not matter.
:22:08. > :22:09.But what does matter is the future, so
:22:10. > :22:12.I've come to Hereford College of arts to hang out with the youth of
:22:13. > :22:16.In fact, some of the students here have actually been enlisted to
:22:17. > :22:20.help come up with ideas for the bid, which is great.
:22:21. > :22:22.It was incredibly important to involve them about
:22:23. > :22:33.They are fizzing with energy and ideas.
:22:34. > :22:47.Win or lose, it will have an amazing effect on them.
:22:48. > :22:55.Well, there's probably enough time for me
:22:56. > :23:00.I think you'll be lovely for them to nervously to the growing up in and
:23:01. > :23:04.where they'll start their careers as artist that they are allowed to stay
:23:05. > :23:07.here. That there is a big enough scene that will grow and we can do
:23:08. > :23:12.anything we want, but stay close to home. Hereford is really important
:23:13. > :23:21.to a lot of people. It will be nice to know we can do everything here.
:23:22. > :23:26.That is some serious art right there.
:23:27. > :23:30.One of the things the judges will be looking for his regeneration
:23:31. > :23:33.opportunities, but I've got to be honest, Hereford looks in pretty
:23:34. > :23:41.After all, City Of Culture is, in part, about giving cities an
:23:42. > :23:42.opportunity to reinvigorate themselves.
:23:43. > :23:53.I look at Hereford and I do not see much deprivation.
:23:54. > :24:03.It has a low wage economy. And also housing difficulty, people cannot
:24:04. > :24:20.afford mortgages. If we are successful, we can
:24:21. > :24:21.demonstrate how arts and culture can boost the life of everybody in a
:24:22. > :24:26.rural situation. Another problem Hereford might have
:24:27. > :24:28.to overcome is proving to people that it's
:24:29. > :24:31.a diverse community. As ever, there is debate
:24:32. > :24:33.about what that would really means, but, to put it bluntly, you don't
:24:34. > :24:36.see many non-white faces on the street and so you could
:24:37. > :24:39.argue that cultural influences on the city
:24:40. > :24:40.are Certainly when compared to other
:24:41. > :24:44.cities in the West Midlands. Well, actually, Herefordshire has
:24:45. > :24:46.got a surprisingly diverse It may not be so visible,
:24:47. > :24:50.but there are a lot of agricultural workers
:24:51. > :24:52.from Eastern Europe They called us Turnpike dwellers and
:24:53. > :25:06.gypsies. Perhaps surprisingly,
:25:07. > :25:07.Herefordshire also has a large They knew as as workers on the
:25:08. > :25:17.farms, sellers of charms or leis. Roger's adamant that
:25:18. > :25:19.all these communities and others will be
:25:20. > :25:29.represented in the bid. they want is to be involved and how
:25:30. > :25:32.they can contribute to the bid and also the programmes they are after.
:25:33. > :25:41.It can be about the architecture of a
:25:42. > :25:47.region, the people, the places, the accents, or even the food and
:25:48. > :25:49.Of course, Herefordshire beef is world renowned.
:25:50. > :25:51.But arguably, even more of a delicacy
:25:52. > :25:59.I'm here to meet someone with a fantastic moustache
:26:00. > :26:10.He will know why Hereford's so good for cider.
:26:11. > :26:19.It has, for centuries, been the focal point of cider making within
:26:20. > :26:23.the UK. The history, the Heritage, the traditions of the old apple
:26:24. > :26:29.varieties and old cider making processes can be rooted to various
:26:30. > :26:34.points within the county and that is still a really important part of
:26:35. > :26:38.Hereford today, within the city, for example, there is the world's
:26:39. > :26:42.largest cider maker and its surrounding areas, there are more
:26:43. > :26:46.orchards than any other county in the UK, and it is all down to cider.
:26:47. > :26:52.How does this fit in with a bit? I How does this fit in with a bit? I
:26:53. > :26:55.like to call cider making when it is done well, the confluence of art,
:26:56. > :27:00.science and nature. Because it is harnessing and playing with all
:27:01. > :27:01.those aspects and that, for me, constitutes a real cultural identity
:27:02. > :27:04.for the county. Let's hope there are some
:27:05. > :27:08.thirsty judges when Speaking of which, I'd better
:27:09. > :27:19.have a little taste. Well, I have to say that after that
:27:20. > :27:23.cider, everything in Hereford looks pretty rosy, but no matter how
:27:24. > :27:26.promising the cultural scene he looks, Roger knows
:27:27. > :27:28.there are no guarantees. In fact, the bookies see Hereford
:27:29. > :27:33.as a bit of an outsider. So what's the biggest
:27:34. > :27:34.problem they will Well, I would say the sense
:27:35. > :27:41.in the metropolitan areas that great Hereford, city of my birth,
:27:42. > :28:03.you've impressed me. And Tom will be in Coventry
:28:04. > :28:19.and Stoke in the coming weeks. We're not on next Monday
:28:20. > :28:27.because of the FA Cup, so we will be
:28:28. > :28:29.back in fortnight. Don't forget, you can catch up
:28:30. > :28:32.on the iPlayer and follow us on Hello, I'm Alex Bushill
:28:33. > :29:10.with your 90 second update. Drug abuse, violence
:29:11. > :29:12.and faulty alarms. Just some of the major
:29:13. > :29:13.security failings a BBC investigation has uncovered
:29:14. > :29:17.at a Northumberland prison. Stay tuned for Panorama
:29:18. > :29:19.after Eastenders. Well, new research shows pensioner
:29:20. > :29:24.households are, on average, ?20 a week better off
:29:25. > :29:28.than those of working age. They say more older
:29:29. > :29:31.people are homeowners