:00:00. > :00:10.On Inside Out tonight, the number of families in temporary accommodation
:00:11. > :00:15.is going up, but the prospects for their children are going down.
:00:16. > :00:18.Children with an inconsistent home life are going to feel more
:00:19. > :00:21.pressure. They're going to come to school with other worries in their
:00:22. > :00:26.day, other than learning their spellings or learning their times
:00:27. > :00:30.tables. Also on the programme: Head injuries in football, could a
:00:31. > :00:35.virtual reality head set spot the danger signs? That's actually one of
:00:36. > :00:42.the biggest effects I've seen. Yeah, really. And how to make a fortune,
:00:43. > :00:47.using one of these. We meet the Midlanders making big bucks online.
:00:48. > :00:51.Everyone seemed to be making YouTube videos and four years down-the-line
:00:52. > :01:03.it's my fulltime job. You're watching Inside Out.
:01:04. > :01:09.Tonight, I'm in West Bromich, a town with a rich footballing history.
:01:10. > :01:14.Later, we'll see how it's leading the way in making the game safer.
:01:15. > :01:20.First, though, the growing number of children growing up without a proper
:01:21. > :01:25.home. Last year councils across the West Midlands housed over 4,000
:01:26. > :01:31.families in temporary accommodation, like hostels and B It's having a
:01:32. > :01:38.big impact. My name is Amanda. I'm seven years old. After a family
:01:39. > :01:42.break down, Samantha, her five-year-old brother, sister Nadiya
:01:43. > :01:47.and mum Nicki spent seven months living in one room in a hostel. I'm
:01:48. > :01:52.drawing the old house. First I'm going to draw the table. The place
:01:53. > :01:57.was very tiny. It was very stressful. It was loud. It wasn't a
:01:58. > :02:02.house. It was kind of a hotel. It had a sofa, a closet, a countertop
:02:03. > :02:13.with a sink and a stove top oven. It was tough. Who's in the bed? Mummy.
:02:14. > :02:17.Mum's in the bed. She's sleeping. I had a burning bed, one single bed
:02:18. > :02:21.and one for myself. My two little ones were in the burning bed. I'm
:02:22. > :02:25.going to draw the sink. If the parent doesn't have the will to
:02:26. > :02:29.fight, the confidence, it's going to sometimes lessen the chances for the
:02:30. > :02:33.child. That's the reality for children in this situation. It can
:02:34. > :02:44.get even the toughest of children down sometimes. I'm starting to cry.
:02:45. > :02:47.Nadia's starting to cry. Are you OK? Last year, more than 4,000 families
:02:48. > :02:53.across the West Midlands were in a similar situation. Eachory this
:02:54. > :02:57.number is going up. For the children involved, the consequences are grim.
:02:58. > :03:01.Especially when it comes to their education. We're finding in the last
:03:02. > :03:06.couple of years or so, that more and more families are finding themselves
:03:07. > :03:09.heading towards homelessness. They're having to rely on council
:03:10. > :03:13.services to put them in temporary accommodation. That can be very
:03:14. > :03:17.stressful for a child. Joanne has been a West Midlands head teacher
:03:18. > :03:20.for 16 years. Children with an inconsistent home life are going to
:03:21. > :03:23.feel more pressure. They're not going to be able to give the
:03:24. > :03:28.concentration to their work that perhaps their peers will be able to
:03:29. > :03:31.do. For the most devoted parents, this situation takes its toll on the
:03:32. > :03:35.children. They made the best of it. It was tough. They were aware what
:03:36. > :03:44.was going on. We didn't talk about it often. At the beginning, it was
:03:45. > :03:51.very hard, because erm...... They knew they weren't at home any more.
:03:52. > :03:56.That hurts because their room, their toys, all of that was gone. Nicki is
:03:57. > :04:00.American, but her kids were born and raised here. Wolverhampton is their
:04:01. > :04:04.going to succeed in life. I'm going to succeed in life. I'm
:04:05. > :04:08.originally from Detroit, Michigan. I had a life there. I was happy. Then
:04:09. > :04:16.I came here for the ultimate, you know, love. I got married to a
:04:17. > :04:19.British man. We had a family. Unfortunately, it didn't work out.
:04:20. > :04:26.But I'm still happy here because I have my children. Nicki is making
:04:27. > :04:30.the best of it. But life's not easy. Research shows kids with an unstable
:04:31. > :04:35.home life perform worse at school. One reason is families are often
:04:36. > :04:38.housed further away. There are logistical issues for parents living
:04:39. > :04:41.long distances from the schools their children attend. We were
:04:42. > :04:45.sometimes running, I was running with my children to catch a bus, if
:04:46. > :04:50.it was a little early or late. How do they get their children halfway
:04:51. > :04:54.across the city on public transport. We had to walk up extra early just
:04:55. > :04:58.to get to school. This can have a huge impact. I don't think I could
:04:59. > :05:03.logistically manage that. It's hard to cook properly because of scram
:05:04. > :05:07.ped spaces and limited facilities in hostels or B You couldn't eat
:05:08. > :05:11.the way you wanted to. You can't. I couldn't have a proper, you know,
:05:12. > :05:17.like a roast chicken or something. That wasn't going to happen. While
:05:18. > :05:21.Nicki made sure her kids were fed as best she could, others can't dot
:05:22. > :05:25.same. We're finding families in our school who are reliant very much on
:05:26. > :05:29.the mid-day meal that we provide. We wonder what happens to those
:05:30. > :05:38.children in school holidays and at weekends. A hungry child isn't going
:05:39. > :05:43.to be able to access the curriculum. There's stress over school, food and
:05:44. > :05:48.life at home. This leads children's behaviour often changing. When
:05:49. > :05:55.children miss behave there's always a reason. It wasn't good, their
:05:56. > :05:58.grades, they became more secluded. There's usually a root cause, that
:05:59. > :06:02.can be something unsettling in their lives. It did affect their sleep and
:06:03. > :06:07.performance. The result is kids falling behind their peers. You know
:06:08. > :06:14.at the other place, did you get all your school work done? Well, I
:06:15. > :06:22.didn't get to... There was only a tiny table and I didn't have that
:06:23. > :06:29.much time to, like, do my work because we were so, we were far away
:06:30. > :06:32.from our school. It's claimed this is the first generation since the
:06:33. > :06:36.Second World War that's expected to do worse in life than their parents.
:06:37. > :06:42.If that's the case, what chance do these kids at the bottom of the
:06:43. > :06:46.ladder have of breaking this cycle? Perhaps Wolverhampton MP Emma
:06:47. > :06:50.Reynolds knows. My mum and I found ourselves homeless due to family
:06:51. > :06:53.break down. After staying with a couple of different friends, the
:06:54. > :06:57.council found us a flat in this area. We were lucky. There are
:06:58. > :07:00.similarities between her childhood similarities between her childhood
:07:01. > :07:04.and Samantha's. Why was Emma able to get out of the cycle, though?
:07:05. > :07:08.There's been 1. 6 million council properties sold off. I know there's
:07:09. > :07:12.a lot of children who find themselves in the situation of being
:07:13. > :07:17.homeless now and don't have the good fortune that I did, that they can
:07:18. > :07:21.move into a council property because there simply aren't many available.
:07:22. > :07:24.Last year, there are only around 1100 council properties available
:07:25. > :07:29.for use as temporary housing in the West Midlands. Not enough for all
:07:30. > :07:33.the families in need, and this ultimately harms child development.
:07:34. > :07:36.We were there for a while, a long time, close to seven months. So
:07:37. > :07:41.that's how it all worked out because of lack of housing space. There's
:07:42. > :07:45.not enough housing. It means West Midlands councils have spent more
:07:46. > :07:50.than ?30 million to put people in B and hotels in the last three
:07:51. > :07:53.years. The Local Government Association says the current level
:07:54. > :07:56.of temporary accommodation that councils are funding is
:07:57. > :08:00.unsustainable. They'd rather use that cash to build affordable homes
:08:01. > :08:04.as well. On the ground, it's the housing officers that are worried
:08:05. > :08:07.about children's welfare. When we are looking to provide
:08:08. > :08:11.accommodation, we are looking to find things that mean a child can
:08:12. > :08:13.still go to school, can still do their home work. It's becoming much
:08:14. > :08:21.more difficult. The numbers of people coming through the doors sin
:08:22. > :08:26.creasing rap -- doors is increasing rapidly. We are starting to see more
:08:27. > :08:30.and more clients who are actually in need of accommodation on that day.
:08:31. > :08:34.The Government says they know there's more it can do. There's a
:08:35. > :08:38.pledge to build more than 200,000 affordable houses before 2020.
:08:39. > :08:42.Building of affordable homes is great, but what does affordable?
:08:43. > :08:47.That may be affordable for certain areas. In Wolverhampton, where
:08:48. > :08:51.income rates aren't as high as other areas, it means that is completely
:08:52. > :08:55.different. If funded appropriately, local authorities will be expected
:08:56. > :08:58.to do more in relation to homelessness prevention. Rather than
:08:59. > :09:01.waiting till families are out there and on the streets in need of
:09:02. > :09:05.temporary accommodation that we can keep them where they are in the
:09:06. > :09:08.accommodation that they're in. In the meantime more people are being
:09:09. > :09:14.pushed into the private sector. Many are renting from a private landlord.
:09:15. > :09:17.The biggest driver now of homelessness is being evicted. It's
:09:18. > :09:22.atrocious and appalling. It's the sort of thing that you saw in 19th
:09:23. > :09:28.century Britain not 21st century Britain. It cannot be beyond us to
:09:29. > :09:34.make sure that this doesn't happen. Hello! Thankfully for Nicki and her
:09:35. > :09:38.family, they've been able to get a council house. The kids' school work
:09:39. > :09:42.is improving. We're in a really good place. My daughter getting into her
:09:43. > :09:45.new school, she's really in a good place. Yeah, I think they're going
:09:46. > :09:49.to be fine, just fine. I'm looking forward to. It
:09:50. > :09:53.But they are the lucky ones. There's still thousands struggling, fighting
:09:54. > :09:56.and trying to survive. Until there's an effective system to make sure
:09:57. > :10:00.kids have a stable home, the gap between the children without a home
:10:01. > :10:07.and the rest is only going to get wider.
:10:08. > :10:14.Most people these days can make a video and share it online. But can
:10:15. > :10:19.you actually make any money from it? Probably about 10% of vloggars make
:10:20. > :10:23.enough money to make a living. When you talk about the multimillionaire
:10:24. > :10:28.ones, it's a fraction of a percentage. But before that, let's
:10:29. > :10:34.talk football. Because back in the 60s West Brom fans referred to this
:10:35. > :10:38.guy, the great Jeff Astle, as none other than the king and rightly so.
:10:39. > :10:43.Heading the heavy balls took its toll. He died a brain injury. Now
:10:44. > :10:50.new technology holds the hope of protecting the players of the
:10:51. > :10:54.future. We've been finding out more. COMMENTATOR: Both appear to be out
:10:55. > :11:01.cold. Injuries are part and parcel of the game. So is heading the ball.
:11:02. > :11:06.Evidence is mounting, it can affect the brain. How many times did I head
:11:07. > :11:10.the ball? Hundreds of thousands. I've been knocked out a few times.
:11:11. > :11:17.There are also fears about clashes to the head. But could new
:11:18. > :11:22.technology help? Concussion is a transient disruption of brain
:11:23. > :11:30.function as a result, direct or indirect, knock to the head.
:11:31. > :11:39.The Astle family know only too well. Jeff Astle a West Bromich Albion
:11:40. > :11:48.legend died from dementia 15 years ago. A Coroner ruled it was brain
:11:49. > :11:51.trauma, brought on by heading heavy laerge footballs. -- leather
:11:52. > :12:01.footballs. He didn't know he was even a footballer. To watch this,
:12:02. > :12:05.you know, your dad, just the way he was prior to the disease. He
:12:06. > :12:11.couldn't have had anything worse, I don't think so. Because it
:12:12. > :12:21.completely changed him. Jeff's brain was re-examined three years ago.
:12:22. > :12:24.He'd actually died from CTE, chronic traumatic encephalopathy, a small
:12:25. > :12:29.independent study recently showed that other former players had also
:12:30. > :12:34.died from the same condition. The Astle family say it's now time for
:12:35. > :12:39.the football authorities to provide definitive answers. We've been very
:12:40. > :12:43.patient, very polite. We've waited all these years. They've let us
:12:44. > :12:51.down. They let Jeff down and they've let football down. So let's go for
:12:52. > :12:56.it. If there's one club taking head injuries seriously, it's Jeff's old
:12:57. > :13:02.club, West Brom. Today is match day. The Baggies are at home to Crystal
:13:03. > :13:07.Palace and I've been invited along to join the medical team. In two
:13:08. > :13:10.consecutive weeks two players have had head injuries here.
:13:11. > :13:14.COMMENTATOR: It's a clash of heads I think that's the problem. And
:13:15. > :13:18.Dawson, we can see, has been knocked out cold I think. The Premier League
:13:19. > :13:24.has strict concussion guidelines. And it's up to the doctor to make
:13:25. > :13:28.the call. What happens if a player suffers a head injury? The first
:13:29. > :13:33.thing is obviously the medical team have to get onto the pitch so we can
:13:34. > :13:35.assess the player. If they're complaining of any signs of
:13:36. > :13:39.concussion, if they've been knocked out, they have a headache, feeling
:13:40. > :13:42.unsteady, memory disturbance, then we need to bring them off the pitch
:13:43. > :13:47.straight away. Do you feel a sense of pressure when you have to make
:13:48. > :13:54.that call? Yes. It's part of the game. It's part of my job, but it's
:13:55. > :14:00.not always an easy part of the job. This is an environment where winning
:14:01. > :14:04.is everything. But there are strict guidelines that stipulate if in
:14:05. > :14:08.doubt sit a player out. But now there could be a new hi-tech
:14:09. > :14:17.solution and one former player says that's the way to go. Andy Wilkinson
:14:18. > :14:21.has been travelling to America for treatment, where he's seen the
:14:22. > :14:24.pitchside technology. The former Stoke City defender suffered one
:14:25. > :14:30.blow to the side of his head two years ago and it ended his career. I
:14:31. > :14:33.just thought come the Monday morning, after the game, I'd be fine
:14:34. > :14:40.and just crack on and play another seven years. But unfortunately, I've
:14:41. > :14:43.been all round the world, seen the best specialists and no stone
:14:44. > :14:48.unturned, unfortunately they all come to the same conclusion. That
:14:49. > :14:52.was it for Andy. It was just too dangerous for him to carry on
:14:53. > :15:00.playing. That's why Andy believes there is a place for new technology.
:15:01. > :15:08.This virtual reality device is an onning Russ rift -- occulus rift.
:15:09. > :15:12.This is being trialled at games in America with a nuerosurgeon
:15:13. > :15:18.pitchside. Along with clinical assessments it can detect concussion
:15:19. > :15:22.within seconds. Dr Michael Grey has been trialling the virtual reality
:15:23. > :15:27.device to detect concussion at the University of Birmingham. What we're
:15:28. > :15:30.going to ask you to do is have a look at the white board that's up
:15:31. > :15:35.here. There will be some instructions. The idea of the test
:15:36. > :15:45.is getting the brain to do two things at the same time. Green,
:15:46. > :15:50.green. Green. Red. That's good. Someone with concussion will be off
:15:51. > :15:53.balance and unable to concentrate. For somebody who's healthy, that's
:15:54. > :16:00.one of the biggest effects I've seen. Really? Yeah, really. The club
:16:01. > :16:04.doctor isn't concan youed but a concan youed player would show a
:16:05. > :16:08.clear mismatch with his balance and vision. You will have players that
:16:09. > :16:12.say no, I'm fine. I want to go on. You do this test or one like it, I
:16:13. > :16:16.think those questions go away. You've had a go of the device
:16:17. > :16:21.yourself. Do you think this could have a place in football? I think
:16:22. > :16:26.we're looking at a functional test that allows us to make a quick
:16:27. > :16:30.decision and technology such as that, you know, it could be very
:16:31. > :16:34.helpful. With our virtual reality balance test we're having the brain
:16:35. > :16:38.do one thing and then we challenge it by tilting the room. It's only by
:16:39. > :16:45.doing this that we can see subtle changes that might not show up in a
:16:46. > :16:50.standard neurocognitive test. In his day, Andy Grey, former Villa, Wolves
:16:51. > :16:57.and West Brom striker, made a career of heading the ball. He too believes
:16:58. > :17:01.technology could help. What football has no excuse about is embracing
:17:02. > :17:05.modern technology. No excuse. It can't say we don't have the money.
:17:06. > :17:11.It's awash with money, paying millions and millions of pounds to
:17:12. > :17:14.footballers and then worrying very little about the health. The
:17:15. > :17:19.challenge is when we allow players to get back out onto the pitch after
:17:20. > :17:22.having sustained a concussion. Because the next one, to the same
:17:23. > :17:32.blow, may cause a more serious injury. New technology won't help
:17:33. > :17:35.former players, but Dawn wants the sport's leading figures to recognise
:17:36. > :17:38.there is a growing number of former players with dementia and has
:17:39. > :17:44.football played a part in that? We're on our way to meet Gordon
:17:45. > :17:48.Taylor, the chief executive of the PFA, the players union. There's
:17:49. > :17:52.absolutely no doubt, certainly as far as Jeff's concerned, the way
:17:53. > :17:57.that Dawn and the family have treated or untreated really by the
:17:58. > :18:02.FA, by the PFA, it has been nothing short of scandalous, it really has.
:18:03. > :18:07.15 years since dad died and on paper, I guess we're no further
:18:08. > :18:14.forward, which is dreadful really. Dawn believes there could be
:18:15. > :18:18.hundreds of former footballers affected by dementia. Do you think
:18:19. > :18:24.football's got a problem with former players and dementia? If I look at
:18:25. > :18:30.other sports, you'd have to think for obvious reasons that if you were
:18:31. > :18:35.a boxer and you see what happened to the great Mohammed Ali, you know you
:18:36. > :18:43.think, that could well have been a result of boxing. I'm not, I am not
:18:44. > :18:47.qualified to talk - because I can give you as many former players who
:18:48. > :18:53.have had terrible problems with their hips, with their knees, with
:18:54. > :18:59.their ankles. The meeting lasts for two hours. Dawn believes the PFA has
:19:00. > :19:03.a duty of care to former players. We've got a fraction of the
:19:04. > :19:09.resources of the Premier League, the Football League, the FA and Fifa.
:19:10. > :19:13.I'm not passing the buck. It's one of your former players who has died
:19:14. > :19:18.of boxer's brain. You should be screaming from the roof tops for
:19:19. > :19:25.these players. I can't... Clearly frustrated. She leaves the room. If
:19:26. > :19:29.I speak to all the families who I'm representing now, I think I feel
:19:30. > :19:34.bitterly let down. If you're asking me if I'm frustrated and Dawn said,
:19:35. > :19:38.you know you can be jumping up and down screaming, we need to be more
:19:39. > :19:40.professional than that. Anybody who knows me will know and see the
:19:41. > :19:45.evidence that we've been knocking on this door for a long, long time to
:19:46. > :19:50.deal with this issue. The FA declined to give us an
:19:51. > :19:55.interview, but along with other Football Associations, they say they
:19:56. > :20:02.are now going to fund a six-figure study looking at the possible link
:20:03. > :20:08.between dementia and football. And for current players and youngsters,
:20:09. > :20:14.just a few hundred pounds on new technology could help to prevent
:20:15. > :20:18.brain injuries in the future. How would you feel about sharing
:20:19. > :20:23.your life with millions of people online? Not keen? What if I told you
:20:24. > :20:32.you could make lots of money in the process? It's called vlogging. It's
:20:33. > :20:36.not as easy as it sounds. I'm strutting my way into a world where
:20:37. > :20:43.anyone can become an online celebrity. It's all done through
:20:44. > :20:50.something called sloling. You may not have heard of it, millions have.
:20:51. > :20:55.First things first definitions. Vlogging is an online journal. This
:20:56. > :21:01.is a video version of it. Anyone can do it, you need a computer, the
:21:02. > :21:10.internet and something to say. From lifestyle tips to gaming to putting
:21:11. > :21:17.on make up. It's all out there. How easy is it? I'm going to be finding
:21:18. > :21:22.out if this newbie vlogging has what it takes. I want to be able to have
:21:23. > :21:26.enough subscribers and say to the day job, I need to reduce my hours,
:21:27. > :21:31.please. Then I can be my own boss. For some people, this is all a bit a
:21:32. > :21:35.hobby, just sharing their thoughts online. For others it's a career.
:21:36. > :21:45.When they get it right, there's a lot of money to be made out of it.
:21:46. > :21:50.Swedish video game vlogging PewDiepie. He pulled in ?12 million
:21:51. > :21:57.last year. He is the richest YouTube performer. He's got 53 million
:21:58. > :22:01.subscribers to his channels. But even top vloggars can get it wrong.
:22:02. > :22:07.Last month he crossed the line. Disney has decided to end its
:22:08. > :22:14.collaboration with him. Some of his videos have included Nazi references
:22:15. > :22:19.and anti-Semitic imagery. On the red carpet, some of the UK's stars of
:22:20. > :22:25.the vlogging world, young, vibrant and already successful. Such is the
:22:26. > :22:31.interest in them, last year YouTube launched a new creative space in
:22:32. > :22:36.London for them to use. But who are these vloggars. I asked an expert.
:22:37. > :22:41.When you look at it, most of them seem to be people who are highly
:22:42. > :22:45.communicative. They are savvy in terms of the business profile.
:22:46. > :22:49.They're quite middle class and well educated. We don't know exactly what
:22:50. > :22:52.makes people successful. It's clear that those who get the biggest
:22:53. > :22:57.audiences are the ones with the right tone of voice. A lot of it is
:22:58. > :23:02.people in their 20s talking to slightly younger audiences. Right,
:23:03. > :23:07.it's time to meet our vlogging version known online as cheeky
:23:08. > :23:12.mummy. Sinead has a three-year-old son and she wants to spend less time
:23:13. > :23:16.at work and more time with him. She's hoping vlogging will let her
:23:17. > :23:19.do that. I want to show case Birmingham and let people know that
:23:20. > :23:25.you can go and do things with the little ones that are either really
:23:26. > :23:28.cheap or free. The dream, I guess, is that if I can get enough
:23:29. > :23:32.subscribers, enough views and do what I want to do and show case the
:23:33. > :23:36.city, I can start to generate a small income from that. If that
:23:37. > :23:40.means I drop from four days to three days, I get to spend more time at
:23:41. > :23:44.home. But vlogging success means you need people to watch your videos and
:23:45. > :23:50.subscribers to follow you on your channel. How many volumers have you
:23:51. > :23:54.got? Four. That's nothing. Rubbish. How are you even going to make a few
:23:55. > :24:01.pennies, never mind pounds? I have no idea. Your energy is infectious.
:24:02. > :24:05.I try. Your task feels impossible at the moment to me. A little bit. I've
:24:06. > :24:08.done it for four months. I've got a long way to go. It's not going to
:24:09. > :24:16.happen overnight. I'll buy that for now. Thanks.
:24:17. > :24:20.Advertisers are on the lookout for vloggars who can bring in an
:24:21. > :24:28.audience. It's not just a numbers game. Tip number one is pig out your
:24:29. > :24:32.favourite outfit... Staffordshire Amelia Goodhead has just 22,000
:24:33. > :24:45.subscribers to her channel. That's nothing compared to the UK's top
:24:46. > :24:50.vlogger Zoella, who has 11 million. I started my blog eight years ago as
:24:51. > :24:55.a hope, it was a new and exciting thing. Then everyone seemed to be
:24:56. > :24:59.making YouTube videos. I thought I'd give that a go. Four years
:25:00. > :25:05.down-the-line, it's my fulltime job. Hey everyone, me again. Sinead is
:25:06. > :25:10.here to see Amelia in action. One of the reasons I love vloggers is that
:25:11. > :25:15.it's an individual person. You buy into them. How many of Amelia is the
:25:16. > :25:20.real Amelia and is there a private versus public? The real Amelia is
:25:21. > :25:25.right here. I guess what you're saying. You do sometimes feel like
:25:26. > :25:29.the internet is not always as it is. Personally, it's my mission to put
:25:30. > :25:33.everything out there. You'll see me crying, you'll see me laughing and
:25:34. > :25:36.when things go right or wrong. There's so much superficial on the
:25:37. > :25:42.internet these days. It's important to champion the real side. It's hard
:25:43. > :25:45.work, though. This is 24/7. You have to motivate yourself and make sure
:25:46. > :25:48.the money's coming in. Someone's not paying you regardless of whether you
:25:49. > :25:55.turn up or not. You've got to put the content. As we all know, content
:25:56. > :25:59.want to introduce Sinead. What's want to introduce Sinead. What's
:26:00. > :26:04.your channel called. Cheeky mummy with an i. I will leave the
:26:05. > :26:08.information down below so you can subscribe. Thank you so much for
:26:09. > :26:12.your time. Has it been a bit daunting for you? Little bit, yes.
:26:13. > :26:16.More to it than you thought? I knew there was behind-the-scenes stuff to
:26:17. > :26:23.do. I need to go home and plan now. Even with the best played plans,
:26:24. > :26:29.there's no guarantees. Probably 10% of vloggers make enough money to
:26:30. > :26:30.make a living. When you talk about the really successful, millionaire
:26:31. > :26:35.ones, we are talking about a ones, we are talking about a
:26:36. > :26:42.fraction of a percentage. The way they do that is they get advertising
:26:43. > :26:46.revenue. A vlogger gets 55% of an ad that's shown on YouTube. Unless you
:26:47. > :26:54.have hundreds of thousands of views that won't make a significant amount
:26:55. > :26:57.of money. Now they are diversifying. Habiba from Birmingham vlogs about
:26:58. > :27:01.what's known about modest fashion. As women wearing a hijab or dressed
:27:02. > :27:04.from head to toe used to be seen as something as people who are
:27:05. > :27:11.oppressed. Now we're seen as fashionable. And as outspoken and
:27:12. > :27:16.all the things that we are. With over a million followers on her
:27:17. > :27:20.social media channels, her vlogging has led her to set up a fashion
:27:21. > :27:28.line. Tonight she's putting on a do. Who better to give Sinead some top
:27:29. > :27:32.advice. I think one thing about YouTube videos and retaining
:27:33. > :27:37.people's watch time is having a snappy video where everything that
:27:38. > :27:42.is being said is relevant. Secondly, I think you mention that you use a
:27:43. > :27:44.phone to take your videos. Yes. Definitely need to upgrade on that.
:27:45. > :27:48.And maybe think about your background. Maybe you can involve,
:27:49. > :27:53.do you ever involve your child in the videos? There's a couple of
:27:54. > :27:56.videos with him in. I was thinking having a background relevant to your
:27:57. > :28:02.topic, something colourful. Something to do with like the topic
:28:03. > :28:07.of you are vlogs. Good, simple advice. Are you going for it? Rule.
:28:08. > :28:11.I would be mad -- absolutely, I would be mad not to. The business
:28:12. > :28:16.part I'm very interested in. I best get cracking. Come on, then.
:28:17. > :28:23.Best of luck to her. It looks very difficult. I have been taking tips
:28:24. > :28:30.on board. Check out my vlog on Twitter@BBCi owm. Drop me an e-mail
:28:31. > :28:35.as usual at ayo@bbc.co.uk. That's all from this week. See you next
:28:36. > :28:40.week. Have a good one, bye-bye. We're back next week on the trail of
:28:41. > :28:44.a predator that once roamed these islands. Wolves were hunted to
:28:45. > :28:46.extinction in medieval Britain, in a secret location in the Midlands,
:28:47. > :28:49.they're back and living in conditions as close to their wild
:28:50. > :29:12.forebearers as is possible to get. Hello, I'm Riz Lateef
:29:13. > :29:13.with your 90-second update. Did some of President Trump's
:29:14. > :29:16.team collude with Russia The head of the FBI says
:29:17. > :29:19.they are investigating the claims, but says there's no evidence
:29:20. > :29:22.President Obama bugged Trump Tower. The Prime Minister will give
:29:23. > :29:25.the formal go-ahead for Brexit Theresa May will trigger what's
:29:26. > :29:28.known as Article 50, kicking off two years
:29:29. > :29:31.of divorce negotiations with Google has apologised
:29:32. > :29:35.for letting adverts appear next A number of big British companies
:29:36. > :29:41.like Marks and Spencer