:00:00. > :00:09.at the end of a couple of rough months.
:00:10. > :00:19.Where does the Prime Minister stand with his people?
:00:20. > :00:25.Cameron, the competent Prime Minister who looks the part, and
:00:26. > :00:28.Cameron the posh boy out of touch. The posh boy who was out of touch, I
:00:29. > :00:32.agree. Eton posh boy. We'll give you the longer
:00:33. > :00:34.version of the view And take stock of the
:00:35. > :00:37.Prime Minister's stock. He's not a far-right candidate
:00:38. > :00:46.in any sense, he's not pitching it
:00:47. > :00:49.to the skinheads or the Klan He's an Alf Garnett
:00:50. > :00:57.cheering on his football team. Working in a central London office
:00:58. > :01:02.for many years, I became incredibly frustrated with the lack of access
:01:03. > :01:05.I had to the natural world. One lunch break, I took a sandwich,
:01:06. > :01:10.stepped into the park next to the office
:01:11. > :01:12.and shimmied up a tree. But is this man right?
:01:13. > :01:25.Are we overthinking our happiness? So the hashtag #CameronResign
:01:26. > :01:30.has been trending all day. Ken Livingstone even
:01:31. > :01:32.tentatively suggested It's not been the kind of attention
:01:33. > :01:39.a Prime Minister wants, but we do know that neither Twitter
:01:40. > :01:41.or Ken Livingstone are entirely representative
:01:42. > :01:43.of broad public opinion. So what, actually, do the public
:01:44. > :01:54.think about the Blairmore affair? The headline writers
:01:55. > :01:56.got the first say, So two questions
:01:57. > :02:03.on what we've learned about the Prime
:02:04. > :02:05.Minister this week. One, how does it play,
:02:06. > :02:07.what do people think about it? And two, do they think
:02:08. > :02:10.that about him anyway? Has it actually changed
:02:11. > :02:12.anybody's mind? Well, where better to test public
:02:13. > :02:16.opinion in an unscientific way So, look, we've got these
:02:17. > :02:24.two pictures of David Cameron, help me out with this one,
:02:25. > :02:27.and put this one there. So what do we think
:02:28. > :02:30.of the Cameron on the left, Character, if anything.
:02:31. > :02:34.Character? I think he looks slightly out
:02:35. > :02:39.of touch, power. Out of touch.
:02:40. > :02:42.Yeah. What about the one on the right?
:02:43. > :02:45.What's the one on the right? That is kind of, I think,
:02:46. > :02:47.how he would like you do think of him.
:02:48. > :02:49.Authoritative. Leader. Which of these two is the more...
:02:50. > :02:57.Which is the real Cameron? or the Prime Minister looking
:02:58. > :03:03.policy man on the right? I think more the posh
:03:04. > :03:07.boy, the Eton lad. Yeah, the one on the
:03:08. > :03:10.left is more Cameron. Has the story this week
:03:11. > :03:16.in any way changed your view? and he shouldn't necessarily be
:03:17. > :03:28.punished just for being privileged. He's that position, and it's
:03:29. > :03:30.an opportunity that a lot of people would like to be in.
:03:31. > :03:33.I don't hold it against him. What about you?
:03:34. > :03:35.Has your view changed? You've read about these
:03:36. > :03:40.Panama Papers, shares offshore. I think, given what he's supposed
:03:41. > :03:44.to stand for, what the Tories are supposed to stand for,
:03:45. > :03:47.I think it's slightly hypocritical. I think he should have closed them
:03:48. > :03:51.prior to the Panama Papers, because we've talked about that,
:03:52. > :03:55.we need a fair economy, one society, and we are trying to crack down
:03:56. > :03:59.on people evading taxes. I really wished he'd
:04:00. > :04:03.disclosed it sooner, rather than waiting for it
:04:04. > :04:06.to be out in the open, put in a corner now that he
:04:07. > :04:09.has to say something about it. Joe? A lot of people jump
:04:10. > :04:13.on people's backs Perhaps he could have
:04:14. > :04:19.admitted it earlier. Could have handled it better.
:04:20. > :04:29.Could have handled it differently. You are, I think, the one who has
:04:30. > :04:32.the least favourable view of David Cameron,
:04:33. > :04:34.would you take it You put me in a very difficult
:04:35. > :04:38.position. Be honest! You think you could make
:04:39. > :04:40.a little bit of money. If I think about the financial
:04:41. > :04:44.situation I am in now, I think yeah. That is another side
:04:45. > :04:47.of it, but financially, From the King and Queen pub
:04:48. > :04:51.to the king of public opinion, In general, he is viewed
:04:52. > :04:57.as a competent, safe pair of hands, Perhaps he is viewed
:04:58. > :05:06.as a strong leader. In general, over the last few
:05:07. > :05:09.months, there has been a bit It seems to have been more among
:05:10. > :05:18.Conservatives and Ukip voters, which would suggest that it may be
:05:19. > :05:21.a case of the referendum and all of the events around
:05:22. > :05:26.that impacting on his ratings. It's only an scientific snapshot
:05:27. > :05:29.of public opinion that we have right now on the specifics
:05:30. > :05:30.of the Cameron admission, but the evidence generally
:05:31. > :05:33.is that it has been a fraught few One YouGov poll did put
:05:34. > :05:46.Jeremy Corbyn's approval rating That was actually this week
:05:47. > :05:51.rather than since last night. Significant?
:05:52. > :05:53.A real change occurring? Let's talk to Ayesha Hazarika,
:05:54. > :05:55.the former Labour advisor. and Mail on Sunday columunist
:05:56. > :06:12.Rachel Johnson. Let's just start on public opinion,
:06:13. > :06:16.how do you think it is playing? Well, I think people have priced it
:06:17. > :06:20.into how they view Cameron. I think most people do think he is quite
:06:21. > :06:25.true to the Nadine Dorries, posh boy that does not know the price of
:06:26. > :06:29.milk. I think they are not surprised at the fact that his father was very
:06:30. > :06:33.wealthy, they are not surprised that his father's name came up in those
:06:34. > :06:37.papers, and they are not really surprised that this has happened. I
:06:38. > :06:41.think people have been surprised by the incompetence with which Cameron
:06:42. > :06:46.has handled this. As a former PR specialist, to have denied something
:06:47. > :06:51.four or five times and then had to admitted... Or evaded it. A lot of
:06:52. > :06:58.the public and people I have spoken to who have been running focus
:06:59. > :07:01.groups, it ties up with what your own we focus group found out. The
:07:02. > :07:04.public think it is not great, but they have priced it into their
:07:05. > :07:09.overall impression of Cameron. I think this is playing extremely
:07:10. > :07:12.badly with the public, but that is because it is entirely of his own
:07:13. > :07:16.making. Why didn't he come clean at the beginning of the week and
:07:17. > :07:21.admitted had this ?30,000, instead of saying it is a private matter?
:07:22. > :07:25.And then saying he has had no shares in the future. And then backtracking
:07:26. > :07:29.on that, and then getting aggressive, saying put up or shut
:07:30. > :07:35.up, then having to come clean. As you say, a terrible PR move. Let's
:07:36. > :07:40.separate the PR from it for a moment, the essence of the issue,
:07:41. > :07:43.Rachel, mountain or molehill? It is definitely a molehill that has been
:07:44. > :07:50.turned into a mountain, but David Cameron has mounted the foothills
:07:51. > :07:55.himself. As you say, not getting all the bad news out, and then quickly
:07:56. > :08:01.moving on. How did this happen? What went wrong? He is a PR guy. One of
:08:02. > :08:06.the big mistakes they have made as well, all the things that Suzanne
:08:07. > :08:10.said, but it is very hurtful for his family and very upsetting for his
:08:11. > :08:15.father and all, but he did not take the same approach with Ed Miliband.
:08:16. > :08:20.With his brother, his father, anyone who had met Ed was fair game. There
:08:21. > :08:26.is a sort of double standard, his PR handling, and also the cover-up, it
:08:27. > :08:31.seems worse than what is happening. I don't actually agree. I think the
:08:32. > :08:37.fact that the pictures of Ian Cameron have been displayed
:08:38. > :08:39.alongside pictures of Putin and Poroshenko and Gaddafi, every
:08:40. > :08:45.kleptocratic and mention, has actually, I think the public find
:08:46. > :08:49.that rather distressing... Do you find it distressing? I think the
:08:50. > :08:53.public and stand that he does, and the reason that he, for the wrong
:08:54. > :08:57.reasons, killed the story, because he could not bear his father's name
:08:58. > :09:08.being dragged through the mud. Suzanne. He didn't kill the story,
:09:09. > :09:12.he it running. Can I make a point? Some newspaper said that Ed
:09:13. > :09:16.Miliband's dad hated Britain, so I think there are double standards. Do
:09:17. > :09:20.you think this is game changing in terms of the perceptions of the
:09:21. > :09:24.party? Is it going to be big? Another occasions people might have
:09:25. > :09:27.thought something big was going to happen. We experienced something
:09:28. > :09:31.with the phone hacking in the Labour Party, when this happens, you can
:09:32. > :09:36.have the feeling that this will be game changing, and I think it will
:09:37. > :09:40.have a profound effect on the local elections, on the London elections,
:09:41. > :09:46.and possibly for the EU referendum. Fast forward to 2020, will it be an
:09:47. > :09:50.issue that moves the needle? I don't think it will. I think it will move
:09:51. > :09:54.the needle on the Brexit campaign, because towards the end of the week
:09:55. > :09:57.what happened was an attempt to deflect personal attention away from
:09:58. > :10:04.him, but we get this announcement of this piece of EU propaganda, this
:10:05. > :10:06.leaflet that the Government, having said it will not