:00:04. > :00:14.Airport. More and that throughout the evening. Now on BBC News it's
:00:14. > :00:19.time for Newswatch with Samira Ahmed.
:00:19. > :00:23.Welcome to the programme. This week, with Wednesday's dramatic
:00:23. > :00:28.helicopter crash would have received extensive coverage had it
:00:28. > :00:33.not taken place in central London? We cook up another row with
:00:33. > :00:39.horsemeat on the menu in the studio. Thing is like studying and looking
:00:39. > :00:44.after their children. What was that again? The problems
:00:44. > :00:49.of hearing what is being heard above background noise.
:00:49. > :00:55.First, Wednesday morning's news coverage was dominated by this
:00:55. > :01:01.story. Your car is on fire, get out of the car. In the heart of London,
:01:01. > :01:06.at the height of the rush-hour a street is engulfed in flames. This
:01:06. > :01:11.is burning fuel and wreckage from a helicopter that smashed into a busy
:01:11. > :01:17.roof -- Road. My heavy cock -- helicopter has just come down on
:01:17. > :01:27.the road. Dramatic pictures and a tragic accident. Dealers have wider
:01:27. > :01:47.
:01:47. > :01:57.concerns about the way it was Several viewers, from Moseley
:01:57. > :02:11.
:02:11. > :02:16.outside the capital made a There was also a reaction to
:02:16. > :02:21.coverage of the trial of nine men accused of being involved in a
:02:21. > :02:24.child sex trafficking ring in Oxford, in charge they denied.
:02:24. > :02:29.Oxford is best known for its academic achievement, but this case
:02:29. > :02:39.centres on a brutal, hidden world where it is claimed girls as young
:02:39. > :03:09.
:03:09. > :03:13.as 11 was sexually exploited by a Last week, we mentioned Newsnight
:03:13. > :03:17.upset animal lovers by showing scenes of a pig being slaughtered.
:03:17. > :03:22.This week the programme showed another animal under the knife, but
:03:22. > :03:30.this time it was a chef who was invited into the studio to cook and
:03:30. > :03:34.serve some horsemeat. I will have a go. Looking at how this got into
:03:34. > :03:39.beefburgers, it would improve the appearance of the beefburger,
:03:39. > :03:45.adding it to the needs, you would look like you are getting less
:03:45. > :03:48.fatty mince. It is excellent, it tastes like best steak. The stunt
:03:48. > :03:54.followed the revelation that several supermarkets, including
:03:54. > :03:58.Tesco have been selling beefburgers which contain horse DNA. Sales of
:03:58. > :04:08.horsemeat has boomed since the story broke, but some dealers were
:04:08. > :04:26.
:04:26. > :04:29.Stop now, can you hear me clearly? Hopefully you can because I am
:04:29. > :04:36.speaking to from the quiet of a studio with no background noise,
:04:36. > :04:41.music or sound effects. But sometimes presenters speak over the
:04:41. > :04:45.musical background, which some viewers say makes it harder to here.
:04:45. > :04:51.It is a practice employed in the headlines on the news channel every
:04:51. > :04:55.half an hour. Boeing insists there 787 Dreamliner
:04:55. > :05:00.are safe. Ahead of the Prime Minister's key
:05:00. > :05:04.speech on Europe tomorrow... Detectives investigating
:05:05. > :05:14.allegations... Speaking over the drumbeats really
:05:15. > :05:27.
:05:27. > :05:32.It is a particular issue if you have some form of hearing loss, a
:05:33. > :05:35.problem that affects one in six of the population. And when presenters
:05:35. > :05:45.and correspondents are speaking from outside the studio, things can
:05:45. > :05:46.
:05:46. > :05:52.get noisy. These are reports from Breakfast. If it is a manic. 125
:05:52. > :05:57.people putting together the sofas. And they are putting together the
:05:57. > :06:01.frames. Surprise, springs. You can see the
:06:01. > :06:06.production going on this morning. This company has been going on for
:06:06. > :06:11.20 years. The majority feel it works for them
:06:11. > :06:15.and it allows them to do things like studying and looking after
:06:15. > :06:21.children's. It is turning a noisy India... A dealer contacted us
:06:21. > :06:26.about those reports and he joins us now with his wife. What is the core
:06:26. > :06:30.of your concern about these kind of location reports? The main thing is,
:06:31. > :06:36.the aim must be to transmit information, but with the excess
:06:36. > :06:44.noise it is difficult to hear what is being said and receive that
:06:44. > :06:50.information. It goes against the whole point of doing it. You felt
:06:50. > :06:55.the noise was too much? Was there an additional issue for you? I do
:06:55. > :07:01.have a slight hearing loss. Every day, it is not enough to even
:07:01. > :07:06.notice. But when I am trying to concentrate on what is being said,
:07:06. > :07:13.which I do find interesting and important for my concerns, it is
:07:13. > :07:18.very irritating to have to strain to listen, and sometimes it is
:07:18. > :07:25.impossible to here at all. A BBC gave us a brief statement. They did
:07:25. > :07:27.not come on to talk. And it said, we want our viewers to enjoy the
:07:27. > :07:32.programmes and tried to apply the highest technical standards to
:07:32. > :07:37.everything. Inevitably, some environments are noisier than
:07:37. > :07:42.others. That is fair enough, but if the level of noise into fears with
:07:42. > :07:46.the absorption of the information they are trying to transmit, surely
:07:47. > :07:50.that negates the whole point of the interview? People might say, even
:07:50. > :07:59.if it is just a limited amount of hearing loss, it is still a
:07:59. > :08:03.minority concern and most people can sort of make it out?
:08:03. > :08:10.business is probably less than two by an older age range and some of
:08:10. > :08:14.other things on the programme. Pensioners, others are probably
:08:14. > :08:18.already on their way to work anyway. What do you think of the idea, some
:08:18. > :08:24.environments are going to be noisy, they don't set out to make it
:08:24. > :08:29.harder? Sure Lee they can find a quiet corner and say to people,
:08:29. > :08:35.just for a few minutes, can you not come across with a palette a fall
:08:35. > :08:41.of metal trays? What the BBC has done with Breakfast, they are not
:08:41. > :08:44.just in London, and they get out of the studio. I wonder in the end
:08:44. > :08:50.should you need to accept that there will be situations where it
:08:50. > :08:56.will be too noisy for some dealers? To a certain extent I agree. It is
:08:56. > :09:06.a question of balance. I find repeatedly I am having to strain to
:09:06. > :09:07.
:09:07. > :09:13.listen. By example, a couple of days ago there was a broadcast on
:09:13. > :09:18.King Cross station on the concourse, in the rush-hour. 10 seconds after
:09:18. > :09:24.the interviewer starts talking, the Tannoy comes in with station
:09:24. > :09:28.announcements. That was louder than the interviewee. I am struck that
:09:28. > :09:32.the BBC gave a very brief statement, do you think that is a failure to
:09:32. > :09:37.take your views on board? They acknowledge they sometimes get it
:09:37. > :09:45.wrong but they try? I thought the principle of interviewing people at
:09:45. > :09:50.a factory, you could have the journalist going round in the noisy
:09:50. > :09:55.bit, but have the interview in a quieter room? You should be an
:09:55. > :10:01.interview planet. Thanks to you both are coming on and raising
:10:01. > :10:05.those criticisms. Finally, and staying with Breakfast,
:10:05. > :10:10.Thursday's programme fan good cause to look back to 1983.
:10:10. > :10:15.It was the first pound coin, the first wheel clampers and the first
:10:15. > :10:19.Breakfast television. The first edition of the first, regular
:10:19. > :10:24.breakfast television programme in Europe. Breakfast-time held a
:10:24. > :10:30.mirror to the world, which in 1983 included cabbage Patch dolls.
:10:30. > :10:40.Happy memories. As Breakfast looked back, viewers voiced unflattering
:10:40. > :11:02.