:00:00. > :00:11.we ask if the Welsh Government is doing enough to encourage
:00:12. > :00:15.We ask Ukip's Nathan Gill how his party would run
:00:16. > :00:17.Wales as we look ahead to May's national
:00:18. > :00:21.And talking of polling day - how important will social
:00:22. > :00:28.We'll be sharing some tips from the experts.
:00:29. > :00:34.I a word of wisdom for party leaders - don't be boring. Stay with us for
:00:35. > :00:40.the Wales Report. Good evening and welcome
:00:41. > :00:42.to The Wales Report. Here's a conundrum -
:00:43. > :00:44.the Welsh Government has exceeded its house-building
:00:45. > :00:45.target, but there are still concerns that
:00:46. > :00:47.not enough new homes You can join tonight's
:00:48. > :00:54.conversation on social media. Well the problem,
:00:55. > :00:59.according to some experts, is that the Welsh Government's
:01:00. > :01:01.housing quota hasn't been ambitious enough
:01:02. > :01:03.- with far more homes One forecast suggests we need
:01:04. > :01:09.to build an average of 12,000 new homes a year - a rate
:01:10. > :01:12.we haven't seen in Wales Felicity Evans has
:01:13. > :01:29.been investigating. Last summer Fiona and her son were
:01:30. > :01:35.evicted by their landlord after he decided he wanted to sell the house
:01:36. > :01:42.where they lived. They ended up sleeping on the sofas of friends and
:01:43. > :01:47.family. I put the stuff in storage and I asked a few friends and family
:01:48. > :01:52.and we did Monday to Friday and on a weekend we went camping, because it
:01:53. > :01:57.was summer, or supposed to be summer. It was wet. We went camping
:01:58. > :02:03.and that went on for five weeks and then the fifth weekend it rained a
:02:04. > :02:10.lot. The tent got flooded and everything was wet and damp and
:02:11. > :02:14.everything stunk and I it got to that point, I couldn't do it any
:02:15. > :02:20.more and the council gave me temporary accommodation. She isn't
:02:21. > :02:26.the only casualty of Wales' housing shortage. Since 1970 house building
:02:27. > :02:32.in Wales has fallen by more than 60%. But demand for housing has seen
:02:33. > :02:36.a steady increase. That has left a lot of people unable to find the
:02:37. > :02:41.homes they need. If you can't get access to a home that is suitable,
:02:42. > :02:45.in some kaleses you're almost putting your life on hold, whether
:02:46. > :02:53.that is starting a family, moving to a new area. It has a real impact on
:02:54. > :02:59.life. Housing is the corner stone of people getting their aspirations. We
:03:00. > :03:03.know good quality housing helps people achieve good health. So it is
:03:04. > :03:10.key to any government and their agenda. The Welsh government said
:03:11. > :03:17.increasing housing supply is a top priority. It has brought in a help
:03:18. > :03:21.to buy scheme and met its targets on building additional affordable
:03:22. > :03:26.homes. But experts fear the targets haven't been ambitious enough and
:03:27. > :03:30.demand for all types of housing will increase much faster than the Welsh
:03:31. > :03:35.Government has forecast and one report suggests that on average we
:03:36. > :03:39.will need to build 12,000 homes a year. That would mean a return to
:03:40. > :03:49.build rates we haven't seen since the 1970s. Analysts say the Welsh
:03:50. > :03:55.government has based it is forecasts on the demand that existed during
:03:56. > :04:00.the recession when fewer houses were being built and people were less
:04:01. > :04:06.likely to move. They say demand will increase faster in the future than
:04:07. > :04:09.it did during that recession. Obviously the housing shortage isn't
:04:10. > :04:14.just about homelessness. It us about suitability. The difficulty of
:04:15. > :04:18.finding somewhere that is right for you needs and about young adults
:04:19. > :04:27.living at home, because there are no other options and house prices
:04:28. > :04:32.rising faster than income. And there are economic costs. Housing brings
:04:33. > :04:37.big economic Ben fiments in terms of -- benefits in terms of
:04:38. > :04:45.construction, investment in an area and we all spend money on our houses
:04:46. > :04:49.and the cost of not building houses. The issues of homelessness is
:04:50. > :04:54.catastrophically expensive. Looking at purely from an economic
:04:55. > :04:58.perspective. For social issues they're more acute. There are issues
:04:59. > :05:03.about the less of investment potential. If an investor wants to
:05:04. > :05:09.move into the area, what they will be interested in, well, are there
:05:10. > :05:13.the workers there? Predicting futuring housing -- future housing
:05:14. > :05:18.need is not an expert science, but Wales does not have enough homes and
:05:19. > :05:23.without a significant increase in building rates, Fiona's experience
:05:24. > :05:29.of trauma of homelessness will be shared by many more families. I felt
:05:30. > :05:34.insecure. Emotional. Just everything was taken out of my hands. I didn't
:05:35. > :05:40.have a choice with anything. So, yeah, I lost weight, and... Gained a
:05:41. > :05:44.debt. But yeah, it was very stressful. More stressful than I
:05:45. > :05:47.thought it would be. But that is the type of person that I am, I look to
:05:48. > :05:51.sort things out. If something's not right I want to put it right and I
:05:52. > :05:57.didn't have that choice with this. It was completely taken out of my
:05:58. > :06:00.hands. So... I hopefully can... Have a choice maybe if there is a lot of
:06:01. > :06:04.houses that are there. Lesley Griffiths is
:06:05. > :06:10.the Minister for Communities. She was not available
:06:11. > :06:12.for interview, but a Welsh Government spokesperson
:06:13. > :06:15.told The Wales Report: "There has been a long-term
:06:16. > :06:17.positive trend in Welsh house building, with 20%
:06:18. > :06:19.more houses started They added that:
:06:20. > :06:24.the previous year." "Research by
:06:25. > :06:27.the Construction Industry Training Board shows Wales'
:06:28. > :06:28.construction industry is set to grow at nearly triple
:06:29. > :06:31.the UK average, with over 27,000 jobs to be created
:06:32. > :06:39.in the next five years." Joining me now are the
:06:40. > :06:42.Labour AM and former minister Alun Davies
:06:43. > :06:56.and the Liberal Democrat AM Why are we not building enough
:06:57. > :07:00.homes? There is a range of issues. For social housing the Welsh
:07:01. > :07:06.Government are not setting an ambitious enough target. In terms of
:07:07. > :07:10.private sector, it boils down to the profit margins people can get on the
:07:11. > :07:16.south coast they can sell them on a reasonable price. As they go north
:07:17. > :07:20.they say there are issues around planning, service and cost and
:07:21. > :07:31.putting off builders come to Wales. We need to try a find a way around
:07:32. > :07:36.the problems. Alun, what is your analysis of why house building isn't
:07:37. > :07:40.there. Targets don't build houses. The Welsh Government has put funding
:07:41. > :07:46.into schemes to enable people both to buy affordable housing and to
:07:47. > :07:53.enable social landlords and house builders to build affordable
:07:54. > :07:56.housing. It is an issue of affordability and availability is
:07:57. > :08:01.one side of coin. We need to ensure that we have the quality and
:08:02. > :08:05.standard of housing in the rented seconder, particularly the private
:08:06. > :08:09.sector. To if you look at the policy approach the Welsh Government has
:08:10. > :08:13.taken, it has been addressing issues both of quality and standards, but
:08:14. > :08:20.also of availability and the number of housing built. Can I pick you up
:08:21. > :08:26.on what you said about targets. What is the points of targets if nay
:08:27. > :08:29.don't build houses. They're there for a reason. They're there to
:08:30. > :08:35.provide accountability and you have seen the Welsh Government taking a
:08:36. > :08:40.creative approach to looking at what lands is available that can be
:08:41. > :08:46.released to either social landlords or house builders to create the
:08:47. > :08:49.space to build new homes. We are seeing derelict buildings being
:08:50. > :08:55.brought back into use to build new homes and we are seeing people being
:08:56. > :09:00.funded to buy their own homes. You see a number of policy options. All
:09:01. > :09:05.of which are designed both to enable people to buy homes to build homes
:09:06. > :09:10.and then to ensure that the homes that are rented by people are of a
:09:11. > :09:17.sufficient quality. On the target issue, it is one of main yard sticks
:09:18. > :09:24.we have, what should the target be. First can I agree targets don't
:09:25. > :09:27.build houses in the private sector. But in public housing that is the
:09:28. > :09:33.mark that the Welsh Government should be putting in money to. The
:09:34. > :09:38.Welsh Government has set a target of 10,000 homes in five years. But the
:09:39. > :09:44.report that was referred in the report said they need 12,000 a year
:09:45. > :09:49.and over 2,000 should be social housing. So my view is the Welsh
:09:50. > :09:53.Government's target in terms of social housing should be doubled to
:09:54. > :09:56.start to try to catch up so those homes are available for people who
:09:57. > :10:01.can't afford to buy their property. We need to find ways of people
:10:02. > :10:06.getting on the to the housing market. The help to buy scheme,
:10:07. > :10:13.started by the coalition government, is great. We want to look at rent to
:10:14. > :10:17.own schemes where your rent counts towards ownership. The problem is
:10:18. > :10:22.getting a deposit to your mortgage. That is something that must be
:10:23. > :10:25.overcome. On social housing, do you think the target needs to be doubled
:10:26. > :10:30.and people know what they're trying to measure? The target has been
:10:31. > :10:35.increepsed, because of success -- increased, because of the success of
:10:36. > :10:40.policies. So you are seeing targets increased as we succeed in building
:10:41. > :10:45.new homes. What we are going to do in the manifesto is to actually
:10:46. > :10:49.describe how we intend to continue the success in building homes for
:10:50. > :10:53.people, affordable homes across the whole of Wales. I will agree with a
:10:54. > :10:58.number of points that Peter has made. This is one of great
:10:59. > :11:04.challenges facing us. Peter described the number of homes needed
:11:05. > :11:09.for young people, but also at the other end of the age range, for
:11:10. > :11:14.older people and people affected by the bedroom tax and want to down
:11:15. > :11:19.size and need extra care and supported housing, all these are
:11:20. > :11:24.areas where we have got to address housing need and supply. And one of
:11:25. > :11:29.the great successes of the last few years has been that holistic
:11:30. > :11:33.approach to housing where we have seen support for building, but also
:11:34. > :11:39.a drive to improve the quality and standards and we need to do both. If
:11:40. > :11:43.it is a holistic approach, why are we in a position where we are
:11:44. > :11:49.talking about a serious shortage? Because the Welsh government hasn't
:11:50. > :11:53.taken that holistic approach and aren't setting ambitious new targets
:11:54. > :11:59.and in terms of private sector, there are still, you talk to small
:12:00. > :12:04.builders in Wales, they think there are obstacles in their way in terms
:12:05. > :12:09.of planning and cost of attaching to the statutory services and other
:12:10. > :12:14.issues. I think we need to review of what the obstacles are so we can
:12:15. > :12:19.encourage homes to be build and if possible cut the cost to builders so
:12:20. > :12:26.they can build more houses further north. Can we expect Labour to say
:12:27. > :12:31.it will take the brakes off in both sectors, social and private sector?
:12:32. > :12:34.I think you, when you see the manifesto, you will see policies
:12:35. > :12:42.that respond to the needs of the people that we saw. Not empty
:12:43. > :12:45.promises, but but solid programmes for housing of the standard and
:12:46. > :12:50.quality people want. I think when you bring those things together what
:12:51. > :12:52.you have is a policy that addresses our needs today and tomorrow. Thank
:12:53. > :12:57.you. There are just three months
:12:58. > :13:01.until the National Assembly elections and as part
:13:02. > :13:04.of BBC Wales' How Wales Works season, the Wales
:13:05. > :13:06.Report is speaking to the main party leaders
:13:07. > :13:08.in Wales to find out how they'd run things if
:13:09. > :13:10.they won power in May. Over the next five weeks we'll be
:13:11. > :13:13.speaking to the Liberal Democrats, Plaid Cymru,
:13:14. > :13:15.Conservatives and Labour, but first tonight is Ukip's leader
:13:16. > :13:17.in Wales, Nathan Gill. Ukip are gearing up
:13:18. > :13:21.for a campaign which could see them win AMs
:13:22. > :13:23.for the first time, but some conflict over the selection
:13:24. > :13:25.of candidates is also Professor Richard Wyn
:13:26. > :13:29.Jones from The Wales Governance Centre at
:13:30. > :13:46.Cardiff University takes This is a hugely significant
:13:47. > :13:51.election for Ukip. In the past, Wales has been you know quite weak
:13:52. > :13:55.in terms of Ukip support. But that has changed in the last few years.
:13:56. > :14:01.It is now one of the areas where they can hope to do well and with
:14:02. > :14:08.the semi proportional system that we have gives them a real chance of
:14:09. > :14:16.actually having a block of elected representatives in a UK-based
:14:17. > :14:21.legislature. Nathan Gill owes David Cameron a debt of thanks. If the
:14:22. > :14:26.European referendum is held pretty close to the Assembly election, that
:14:27. > :14:32.is going to be perfect for Ukip. It will put them in the shop window in
:14:33. > :14:36.a way they could scarcely dream of in other circumstances. So the
:14:37. > :14:41.timing of the EU referendum is crucial. If it is held at the end of
:14:42. > :15:05.June, then that is going to be really great news for Ukip.
:15:06. > :15:21.The quiz and themselves in this context presumably having his knees
:15:22. > :15:28.and feet of Wales. He is 55 50s and five have is a visa. You see full
:15:29. > :15:41.and this Joining me now is UKIP's leader
:15:42. > :16:24.in Wales, Nathan Gill. With his thesis is this you? I
:16:25. > :16:45.believe to resign and 50. For you, that his faith. Full or not
:16:46. > :16:54.We believe we will get people elected to the Assembly. It is the
:16:55. > :16:58.consensus feeling, is it a gamble? Everything in life is a gamble.
:16:59. > :17:03.Let's talk about the people you would like to be elected with in
:17:04. > :17:08.that case and pluck a name out of air and say Neil Hamilton, who has a
:17:09. > :17:13.controversial past. Is he the type of person you would like to serve
:17:14. > :17:19.with? Your commentary was right in the respect that it is a gold fish
:17:20. > :17:24.bowl the Welsh Assembly. It is even designed to look like one. So we do
:17:25. > :17:28.need to have a cohesive team and that is what I have been pushing
:17:29. > :17:33.for. We need people who can work together as that team for five years
:17:34. > :17:39.for the full term. Because it would be a disaster if they were split and
:17:40. > :17:43.people left or we couldn't work in that cohesive manner. I feel very
:17:44. > :17:48.strongly that the membership in Wales will make the right decisions,
:17:49. > :17:52.they will pick people that they want to represent them and whatever team
:17:53. > :17:58.they give me, and if I'm on that team as well, we will work together.
:17:59. > :18:02.I am convinced. If you were drawing up a list of ideal people to serve
:18:03. > :18:07.with would Neil Hamilton be on the list. We are in the middle of a
:18:08. > :18:12.membership selection process. You must have a view. I do, but it is
:18:13. > :18:18.unfair of me to give that view. You hinted a team that works together
:18:19. > :18:22.and a cohesion and a message all the viewers would understand, that makes
:18:23. > :18:28.political sense, where does somebody like Neil Hamilton fit into that
:18:29. > :18:31.picture. Dooning he would fit? . If he members decided that was the
:18:32. > :18:37.case, we would make it work. But it is not ideal? During this election
:18:38. > :18:40.process which we are still in the middle of, I can't comment on
:18:41. > :18:44.individuals who are putting themselves forward. I'm thinking
:18:45. > :18:49.about the kind of individuals you would like to serve w because you
:18:50. > :18:53.are asking people to vote for your party and your view as leader about
:18:54. > :18:58.the kind of people you would like to see elected with you, is very
:18:59. > :19:04.important. That is why I'm asking. My view of leader has been
:19:05. > :19:08.petitioned to our NEN and C and we have a full grass roots, the members
:19:09. > :19:16.themselves are going to be selecting the list and ranking in it. That is
:19:17. > :19:22.my views have been expressed. So let's take a principle instead that
:19:23. > :19:25.local parties should choose people with strong local links. Is that
:19:26. > :19:29.important? Well of course, because the members need to know they can
:19:30. > :19:33.rely on whoever is going to be representing them. They need to know
:19:34. > :19:38.who it is. That is representing them and I think that because it has gone
:19:39. > :19:42.back to the regions will decide who is going to be ranked on the
:19:43. > :19:55.regional list for them and they will make the right decision. Are you
:19:56. > :20:01.against parachute on the fourth of this is my first have people
:20:02. > :20:07.standing on the low-fat and 70 four that. That as path of what roles as
:20:08. > :20:23.Nigel Farage has in this process is Canvas selection, is his role. He is
:20:24. > :21:02.on the CV of five. You are viewing the facing.
:21:03. > :21:10.We had a flat fee of less than them. We have that.
:21:11. > :21:17.It would be hypocritical too say you got it wrong. This is a national
:21:18. > :21:23.legislature and an opportunity for Ukip to show we can be disciplined
:21:24. > :21:32.and if you elect us, we can and we will do good things for Wales. The
:21:33. > :21:37.initial referendum, that was the decision of the Welsh people to set
:21:38. > :21:43.up the Assembly was in 97. Yes. It took a long time for you to accept
:21:44. > :21:47.that decision? Well, as you said it was very close and for a long time a
:21:48. > :21:53.lot of people were still undecided about the Welsh Assembly. If you ask
:21:54. > :21:57.a lot of people in North Wales a lot of people have a negative feeling
:21:58. > :22:01.about the Welsh Assembly. Devolution to a greater extent has failed the
:22:02. > :22:07.people of Wales, because the three main areas that we are bothered
:22:08. > :22:11.about through devolution of the NHS, education and the economy, we are
:22:12. > :22:14.doing much worse in now than 16 years ago when devolution started.
:22:15. > :22:21.So you can understand why the people of Wales would feel that actually
:22:22. > :22:24.those people in Cardiff Bay, the bubble in Cardiff Bay, don't
:22:25. > :22:30.represent us in Wrexham and all along the north Wales coast people
:22:31. > :22:35.feel that it is all Cardiffcentric and I understand that. We have got
:22:36. > :22:40.to make devolution work. We need it to be actually true devolution,
:22:41. > :22:46.where it is brought closer to the people. Setting up huge massive
:22:47. > :22:50.Kuehne sill -- councils, taking your local legislature further from you I
:22:51. > :22:55.believe is a mistake. Yes, 22 councils are too many. But if your
:22:56. > :23:03.councillor who lives at the end of the street has to go on a 50-mile
:23:04. > :23:06.journey to the council chamber, are you really going to be represented?
:23:07. > :23:10.Of course not. We want devolution bringing it closer to the people of
:23:11. > :23:16.Wales. You are saying to viewers that you are a believer in the
:23:17. > :23:20.institution of the National Assembly and Welsh Government and that there
:23:21. > :23:23.is no question of you let's say you go to the European Parliament, that
:23:24. > :23:28.is not an institution you believe in. Absolutely. But you would be
:23:29. > :23:34.elected to an institution that you did believe in. That is clear is it?
:23:35. > :23:40.Yes. In the European Parliament we, there are certain things we do not
:23:41. > :23:43.participate in and will never ever vote to give the European
:23:44. > :23:49.institutions any more power. We will never vote to give them more money.
:23:50. > :23:53.We always vote against that and we are clear, whereas this institution,
:23:54. > :23:57.the Senedd, it is there for the people of Wales and must be used
:23:58. > :24:02.properly and it must be improved. Because it has not dlied for us --
:24:03. > :24:08.delivered for us yet and if we are there we can be a force for good. It
:24:09. > :24:13.is a crucial point. Because we heard Richard refer to it at the end of
:24:14. > :24:16.his contribution there, would you be going to the Senedd with a view to
:24:17. > :24:24.playing a constructive part. Absolutely. Or going there to play
:24:25. > :24:29.really a destructive part? No, you kitchen is often seen -- Ukip is
:24:30. > :24:37.seen as an we are against everything party. We are for more than we are
:24:38. > :24:41.against and this devolution settlement has not worked, not
:24:42. > :24:47.because we need more powers, it is because the power they have got have
:24:48. > :24:51.been used badly. The spending priorities have not delivered for
:24:52. > :24:54.the people of Wales. We want to be a constructive part of the Assembly
:24:55. > :25:01.and be there to get the voices and the views of those people who vote
:25:02. > :25:05.for us heard and we need to make sure that actually people start to
:25:06. > :25:11.believe in the institution for the right reasons. 42% of people voted
:25:12. > :25:15.in the last Assembly elections. How many will vote in this. People are
:25:16. > :25:22.voting with their feet by ignoring it. That is not good for democracy
:25:23. > :25:26.and not good fofrer for the -- for the Welsh Assembly. We need to see
:25:27. > :25:31.that people believe their voice will be heard and be acknowledged and the
:25:32. > :25:35.money we get is spent in a sensible ways in ways that win benefit our
:25:36. > :25:40.children and our grandchildren. Thank you.
:25:41. > :25:42.For many of us social media is becoming a bigger
:25:43. > :25:46.The role it plays in political campaigns and elections is becoming
:25:47. > :25:49.Just think of the Scottish referendum on
:25:50. > :25:51.independence, or indeed the current race for
:25:52. > :25:56.And what about the social media scene here in Wales?
:25:57. > :25:58.Are politicians using it with the kind of
:25:59. > :26:03.The Guardian's Social and Community editor Elena
:26:04. > :26:20.Cresci gives us her take on what role social media could play.
:26:21. > :26:27.It feels like social media is every where. It is a big part of world we
:26:28. > :26:33.live in and it is pretty much my job. It is a great thing. Because it
:26:34. > :26:36.gets people talking. Or typing. Politicians in particular are
:26:37. > :26:41.starting to see how personal communication with voters is just a
:26:42. > :26:46.click away. They said 2015 would be the first social media election,
:26:47. > :26:53.except that wasn't quite true. They said the same thing about 2010. The
:26:54. > :26:58.Scottish referendum, now that was a master class in using social media
:26:59. > :27:02.for campaigning. What role will social media play in the Welsh
:27:03. > :27:07.Assembly election? Get back to basics. Wales isn't like this place.
:27:08. > :27:11.There are still areas where mobile and online connections are not that
:27:12. > :27:16.great and in this case, that is kind of an issue. Another thing to
:27:17. > :27:19.remember is that getting through to that digital savvy electorate can be
:27:20. > :27:35.a good way of getting to that crucial younger audience. Twitter
:27:36. > :27:42.and Facebook are more established and ready to play a part in
:27:43. > :27:49.politics. Social media likes and follows do not count for much. It is
:27:50. > :27:58.a bit superficial. Social media hype can be a flash in the pan. For
:27:59. > :28:17.Leanne Wood, Twitter went wild after that showdown with Nigel Farage. On
:28:18. > :28:23.twitter, Plsid has 20,000 followers. -- Plaid. It recently came out the
:28:24. > :28:27.Conservatives spent more than ?100,000 a month on a Facebook app
:28:28. > :28:32.in the run-up to the general election. Perhaps it pays to cash in
:28:33. > :28:37.on social media. The assembly election in May will be interesting.
:28:38. > :28:42.It has been all go in Westminster with big changes to the Labour
:28:43. > :28:48.Party. Who knows what will happen in Wales? The leadership really is up
:28:49. > :28:54.for grabs. Social media did not predict the results of the general
:28:55. > :29:02.election, neither did the polls. Party leaders should not be boring.
:29:03. > :29:09.I'm joined now by Dr Rebecca Rumbul from Cardiff University
:29:10. > :29:16.and Jess Blair, from the Institute of Welsh Affairs.
:29:17. > :29:24.I am just wondering, in a Welsh context, specifically, can we look
:29:25. > :29:30.forward to an election which will do something different with social
:29:31. > :29:34.media in May? In a word, no. I do not think we are comparing
:29:35. > :29:38.like-for-like. The Welsh context has always been different. It is
:29:39. > :29:43.interesting that Eleanor picked up on it in the video. The Tories in
:29:44. > :29:48.the general election really targeted the campaign. Wells does not have
:29:49. > :29:54.the capacity. We do not have the funds. It is a different set of
:29:55. > :29:58.circumstances. The way we use social media and the way that Welsh
:29:59. > :30:03.politicians use social media, what is your reading of the levels of
:30:04. > :30:08.sophistication, compared with the rest of the UK? I do not think Welsh
:30:09. > :30:17.politicians are sophisticated and how they use social media. I find my
:30:18. > :30:21.feed filling up with pictures of politicians at a hospital or a
:30:22. > :30:33.school. That is not engaging to meet all interesting to me. What does
:30:34. > :30:37.engage? First, what does engage people? People want to know what
:30:38. > :30:42.you're going to do for them. It is not enough to post a picture of
:30:43. > :30:46.yourself at school and say, I support my local school. We are
:30:47. > :30:51.talking about going into election. People want to know what this person
:30:52. > :30:58.will do for me. What are their views? Is that really a manifesto
:30:59. > :31:05.that has been spread out on social media? Does not sound terribly
:31:06. > :31:08.exciting the message is there have been crowd sourcing projects that
:31:09. > :31:13.social media is one of the tools of engagement. That is a big lesson. It
:31:14. > :31:18.is not a panacea, it is one of those things. You have to try a selection
:31:19. > :31:22.of different ways of engaging people to see what works. Generally it is
:31:23. > :31:28.making question is a bit more relevant to people. For example, we
:31:29. > :31:33.did a project around cancer care and how to improve that. The question
:31:34. > :31:40.was, how can we improve your cancer experience? Where is Wales in terms
:31:41. > :31:45.of its ability to provide the kind of infrastructure? It is just
:31:46. > :31:49.getting online and having decent mobile coverage which allows you to
:31:50. > :31:55.have 4G and have a decent experience on social media. Where are we on
:31:56. > :32:03.that? In Wales we have the lowest level of digital literacy. They do
:32:04. > :32:08.not have the skills to get online, let alone have a Twitter account.
:32:09. > :32:12.Internet penetration is the lowest in the UK. Without those basic
:32:13. > :32:17.things, we're not going to have the social media election we have been
:32:18. > :32:23.talking about. That is why it is so important to use a package of tools.
:32:24. > :32:31.It is about getting consistent messages through social media. A
:32:32. > :32:35.very quick question to you both. If you were advising people taking part
:32:36. > :32:39.in this election coming up, given there are very big questions at
:32:40. > :32:44.stake for the future of government in Wales, what would you one bit of
:32:45. > :32:50.clever advice be to people? You said don't be boring but what would your
:32:51. > :32:54.advice be? To have one consisting campaign messaging use it in a
:32:55. > :32:59.variety of ways. Tested and work out what works and what is working on
:33:00. > :33:08.the doorstep. They might be two separate things. Twitter is an echo
:33:09. > :33:13.chamber. You have a self reinforcing situation. You need to find a way to
:33:14. > :33:17.actually engage those people. That will not be through Twitter, it
:33:18. > :33:22.would be through some of the more traditional manners of campaigning.
:33:23. > :33:28.Anchor you both for coming in. That is it for tonight. If you would like
:33:29. > :33:36.to get in touch via e-mail us or follow us on social media. We will
:33:37. > :33:38.be back next week. Thank you for watching. A very good night.