:00:05. > :00:15.Who owns the iconic iPad name in China? A court in Shanghai decides
:00:15. > :00:15.
:00:15. > :00:22.in the latest business is. -- news. A warm welcome, you are with World
:00:22. > :00:26.Business Report. The headlines: It a major challenge to Apple's iPad.
:00:26. > :00:30.A small Chinese company says it owns the name and rights to the
:00:30. > :00:40.iPad name them. A Shanghai court will decide.
:00:40. > :00:46.
:00:46. > :00:50.How do you rebuild your business A Shanghai court has begun hearing
:00:50. > :00:57.a case brought by a Chinese technology firm seeking to halt the
:00:57. > :01:02.sale of Apple's iPads across Chinese cities. The company is
:01:02. > :01:05.accusing the US firm of trademark infringement. If the court ruled in
:01:05. > :01:11.favour of the company, it will eat into one of Apple's biggest markets
:01:11. > :01:19.in China. We cross to our reporter in Shanghai. Tell us more about
:01:19. > :01:25.this case. The company is they at once mighty technology company that
:01:25. > :01:30.has now fallen on harder times. In its heyday, it invented a rather
:01:30. > :01:34.clunky looking desktop computer that it caught the iPad. Only a few
:01:34. > :01:39.thousand were sold and it probably would have been consigned to the
:01:39. > :01:43.dustbin of computing history if it wasn't for that name. Apple says
:01:43. > :01:49.that it bought the global rights to the trade mark from the company
:01:49. > :01:54.back in 2009, but the company says that the deal did not include the
:01:54. > :01:59.rights to China. A court in Shanghai has already brought in
:01:59. > :02:03.favour of the company and while Apple appeals that ruling, the
:02:03. > :02:07.company is now asking courts in China to try and force companies to
:02:07. > :02:12.remove the iPad from sale. That is what is happening today in Shanghai,
:02:12. > :02:15.was serious consequences for Apple if that bid is successful. What are
:02:15. > :02:25.people saying about the likely outcome of this case going on in
:02:25. > :02:26.
:02:26. > :02:34.Some people take the future that it is a struggling company trying to
:02:34. > :02:40.make money out of Apple. But if they did invent the trade mark, de
:02:40. > :02:45.arguments are still to be heard by the court here in Shanghai. It's
:02:45. > :02:50.the Appeal Court. They may decide that Apple has not been as thorough
:02:50. > :02:57.as it fought in securing the global rights but what is clear is there
:02:57. > :03:02.are enormously serious consequences for Apple if it loses. The market
:03:02. > :03:09.here for Apple is very significant, growing, selling millions of unpaid
:03:09. > :03:17.here every year enjoying a 75% share of the touch screen tablet
:03:17. > :03:24.computer market. We will speak to you again with more news. When it
:03:24. > :03:29.comes to changes from Hewlett- Packard having its Ayrshire of
:03:29. > :03:35.problems. The current chief has been at the helm for five months
:03:35. > :03:41.and shareholders are keen to see if she is working in the magic. The
:03:41. > :03:45.results around later today. We report from New York. She is back
:03:45. > :03:50.in the limelight charged with turning around the fortunes of an
:03:50. > :03:58.American icon. This is Hewlett- Packard. It's the full quarter of
:03:58. > :04:02.results since she took over as the CEO. She has a proven track record.
:04:02. > :04:08.She is credited with turning the day from a start-up into a
:04:08. > :04:15.powerhouse. But the pack but is a fresh challenge. They had three
:04:15. > :04:20.CIA's over the past few years. They are all searching for leadership.
:04:20. > :04:25.They're a complex company with personal computers and printers.
:04:25. > :04:32.It's also what top playing tex services. Experts say the company
:04:32. > :04:37.leaders had lost focus. It complicated because the path they
:04:37. > :04:44.have chosen is increasing in software. It is a hardware company.
:04:44. > :04:49.It's a hardware company with a huge business on phone-ins and
:04:49. > :04:54.requirements throwing they will add software. For investors, but change
:04:54. > :04:59.in strategy cannot come soon enough. She's have lost one third of their
:04:59. > :05:07.value. The company that began in a Californian garage seven decades
:05:07. > :05:12.ago clearly has staying power. an iconic company. It still has
:05:12. > :05:17.strong brand. It's the quintessential original Silicon
:05:17. > :05:23.Valley start-up company. It's been around for 70 years and it is a lot
:05:23. > :05:29.of history. A out a look into fresh ways to set itself apart from
:05:29. > :05:36.rivals amid fierce competition. They pulled out of the tavern at
:05:36. > :05:46.his best. It was dominated by Apple. She has her work cut out for. Other
:05:46. > :05:52.business news, Megaupload has been released on bail, they facilitated
:05:52. > :05:59.illegal downloads from the company. He was extradited from New Zealand.
:05:59. > :06:09.He has been in custody since January. ANC is any of that funds.
:06:09. > :06:10.
:06:10. > :06:15.She's of Dell closed 4% lower. The revenue is down 7% this quarter.
:06:15. > :06:21.That is well below expectations. The computer industry has not
:06:21. > :06:31.emerged from the downturn. Sales for Dell work up 2% in line with
:06:31. > :06:31.
:06:31. > :06:41.As you heard, when you grow at the question the quake wiped out huge
:06:41. > :06:42.
:06:42. > :06:47.sections of that city. Large parts of the CBD were Indian businesses.
:06:47. > :06:51.For some companies it forced a change of perspective and has
:06:51. > :06:56.worked out for the better. We report from Christchurch. This was
:06:56. > :07:06.once a busy factory in question it. All that changed in seconds 1 euros
:07:06. > :07:06.
:07:06. > :07:13.goat. You were here that day. What happened? It was very scary, be it
:07:13. > :07:18.quick, a lot of Morley's, shaking, frightened people. It got very dark.
:07:18. > :07:24.There was no liking will stop amongst them will is the roof came
:07:24. > :07:29.down. It is a very substantial Ruth. We had expensive machines in hear
:07:29. > :07:33.what a lot of money. The route started to fall down and everyone
:07:33. > :07:40.was running around Brighton. The first thought was to get everybody
:07:40. > :07:45.out. We made sure we did not get squashed. We stayed what we called
:07:45. > :07:50.in the next few hours. One year later it is bigger and better and
:07:50. > :07:57.production has doubled. It's a long way from those difficult weeks
:07:57. > :08:02.after the quake. Off this staff was at my house 20 miles away. We work
:08:02. > :08:09.with the computers we could find, to phone-ins Should, others work
:08:09. > :08:16.from home. Most of the staff had issues. They were home with their
:08:16. > :08:22.families. We kept the development going. Everyone has been about
:08:22. > :08:32.supporting this business. We have stayed here. This is where we up
:08:32. > :08:37.from. The first thing people needed to know what is that they had a job.
:08:37. > :08:42.Without the people we are nothing. An optimistic are you for that
:08:42. > :08:46.future for the company and the region? Widow from strength to
:08:46. > :08:52.strength. It's one of the only companies of this type in the
:08:52. > :08:58.southern-hemisphere. We export a lot. We have grown since the
:08:58. > :09:05.earthquake in terms of production and quality of the people and the
:09:05. > :09:10.market. Everybody is getting stuck into it. All the people that would
:09:10. > :09:15.have gone, have gone for recognisable reasons. Those that
:09:15. > :09:20.have stayed are getting stuck in and making it happen. It's about
:09:20. > :09:26.innovation, collaboration, all the things that make for a wood company.
:09:26. > :09:34.The recovery story in Christchurch is continuing. A mixed picture in
:09:34. > :09:39.Asia. The Nick I was up but has just come down slightly. Yesterday