:00:00. > :00:00.have to rely on artificial alternatives.
:00:00. > :00:00.It is now time for the latest financial news with World Business
:00:00. > :00:28.Report. sales for the luxury carmaker is
:00:29. > :00:35.demand surges in China and the Middle East. Plus, Japan's PM heads
:00:36. > :00:43.to Africa. Has China already snapped up the best investment
:00:44. > :00:51.opportunities? Hello, and welcome to World Business
:00:52. > :00:56.Report. Also, the dying art of noodle making. More in our series on
:00:57. > :01:02.vanishing professions. First of all, it is a fourwheeled symbol of wealth
:01:03. > :01:06.and success, some might see XS. The cheapest model sells for over a
:01:07. > :01:16.quarter of $1 million. More people than ever splashed out on a
:01:17. > :01:20.Rolls-Royce next year, -- last year. Rolls-Royce delivered over 3630 cars
:01:21. > :01:24.last year, the most in the company's 110 year history. Not
:01:25. > :01:29.surprisingly, China played a major part, which growth of 11%. It
:01:30. > :01:39.overtook the US last year to become the biggest market. Wealthy Arabs
:01:40. > :01:46.who have always been loyal markets, have not given up either. I am
:01:47. > :01:51.joined by the boss of Rolls-Royce. Thank you very much indeed for
:01:52. > :01:57.coming in. To use a cliche, and you have been on a roll for some time.
:01:58. > :02:05.We have seen record numbers year after year for several years now,
:02:06. > :02:08.why is that? The main reason is a strong portfolio, desirable
:02:09. > :02:12.products, excellent service levels, and also that we are globally very
:02:13. > :02:17.well balanced. It is not only the eastern part of the world, China or
:02:18. > :02:24.Asia, were also very strong in the US and the Middle East. That is
:02:25. > :02:30.always key criteria for what I would call sustainable growth over that
:02:31. > :02:37.time. To what extent has China played a part? We have seen a real
:02:38. > :02:40.surge in demand for luxury goods in China in recent years. You are
:02:41. > :02:45.right, China has grown significantly over the last years. China is now
:02:46. > :02:54.together with the US one of the main pillars for our sales, and also the
:02:55. > :02:59.Middle East. China is also on a percentage level something between
:03:00. > :03:04.25 and 26% of our overall business. You may have a tough year in China,
:03:05. > :03:08.that is argued by some people who are looking at this. Many people are
:03:09. > :03:12.warning about the year for China, concerned about risky loans and the
:03:13. > :03:20.effect of the credit crunch. What is your Outlook? We have seen good
:03:21. > :03:24.growth in China in the last year, we have put some effort behind that.
:03:25. > :03:27.The effort has been to come closer to our customers, having opened up
:03:28. > :03:32.new dealerships in China, increasing service levels, and I think that
:03:33. > :03:38.pays off very nicely. When you are selling product of an ultra high
:03:39. > :03:46.level, you have to service your customers on an outstanding level.
:03:47. > :03:53.Also, proper investment is vital, Rolls-Royce is a very good
:03:54. > :04:01.investment. Wendy now you have reached saturation levels? -- when
:04:02. > :04:07.do you know. You must know that there is a point at which the people
:04:08. > :04:13.that you are going to sell two have already got one. There are people
:04:14. > :04:17.who can spend easily a couple of million dollars a year in China, and
:04:18. > :04:23.that is quite optimistic over the next year. You must always
:04:24. > :04:28.considered that there are always new cities generated, with millions of
:04:29. > :04:33.inhabitants. There is potential for the future there. We have run out of
:04:34. > :04:44.time, we could talk for a long time on the subject. Thank you for coming
:04:45. > :04:47.in. Thanks. Japan's PM, Shinzo Abe, begins a tour of sub-Saharan Africa
:04:48. > :04:52.today. It is the first by a Japanese leader for eight years. He is
:04:53. > :04:56.expected to promise $570 million in loans to Mozambique, when he stops
:04:57. > :05:04.in the capital as part of the tool. It will also take in the Ivory Coast
:05:05. > :05:15.and Ethiopia. It is seen as an attempt to reinforce Japanese
:05:16. > :05:20.investment in the region. Tell us how well this trip will go
:05:21. > :05:25.down. These countries already very happy with the Chinese investments?
:05:26. > :05:33.I think anybody would be happy with a pledge from Japan to invest, $14
:05:34. > :05:38.billion in aid and investment in infrastructure, renewable energy,
:05:39. > :05:43.mining assets, any country would be happy to receive that kind of money
:05:44. > :05:47.from Japan. As you suggest, it is a realignment of Japan's Africa
:05:48. > :05:52.policy. To a large extent, they have been in aid donor to Africa, and now
:05:53. > :05:58.they want an emphasis on trade, and the backdrop is China having grown
:05:59. > :06:02.its investments in Africa fivefold. Fivefold in trade, and eightfold in
:06:03. > :06:07.investments, are coming the largest trade and investment partner to
:06:08. > :06:13.Africa. Africa is on a steady growth path so there is massive possibility
:06:14. > :06:17.for growth. There is also a great market for Japanese products, cars
:06:18. > :06:24.and electronics, and they want that captive market. Thank you very much.
:06:25. > :06:28.We will keep an eye on that trip, with Shinzo Abe starting in
:06:29. > :06:37.Mozambique. Other business stories, inflation in China fell to a
:06:38. > :06:45.seven-month low to low. The annual rate was 2.6%, well below the 3.5%
:06:46. > :06:53.target. Annual consumer price rises hit 5.4% earlier last year. They say
:06:54. > :07:00.this gives paging room to continue growth in the biggest economy in the
:07:01. > :07:06.world -- Beijing. Qantas has had its credit rating cut to junk status by
:07:07. > :07:20.the agency Moody's. Qantas has been struggling at home with competition
:07:21. > :07:23.from rival Virgin Australia. The European Central Bank is expected to
:07:24. > :07:32.leave interest rates on hold despite a drop in inflation. This has raised
:07:33. > :07:42.fears of a Japan style era of deflation.
:07:43. > :07:48.Throughout this week we have been looking at vanishing professions,
:07:49. > :07:55.jobs that are dying out with the rise of technology. Today, we go to
:07:56. > :08:01.Taiwan to discover a centuries-old tradition practised by just a
:08:02. > :08:06.handful of people. This family in central Taiwan is one
:08:07. > :08:12.of only two in their village making noodles by hand. He used to be ten
:08:13. > :08:17.families here that made noodles the traditional way. It is a trend
:08:18. > :08:24.repeating itself throughout Taiwan. This man is a third-generation
:08:25. > :08:28.noodle maker, he grew up watching his parents and grandparents make
:08:29. > :08:33.noodles by hand. His long working day begins at the break of dawn, by
:08:34. > :08:41.mixing flour, salt and water. It may seem hard to imagine, but this big
:08:42. > :08:45.blob of go is eventually transformed into noodles that 1/10 a centimetre
:08:46. > :08:57.thin. This machine only gets the dose so thin, the refined work will
:08:58. > :09:05.need to be continued by hand. -- dough. These will need to be pulled
:09:06. > :09:10.by hand, and it is not as easy as it looks. This way of making noodles is
:09:11. > :09:13.centuries old, and is believed to be brought from China, where the
:09:14. > :09:18.ancestors of most Taiwanese people come from. It was passed down from
:09:19. > :09:24.one generation to another, but this man may be one of the last ones.
:09:25. > :09:28.TRANSLATION: The money we earn is earned in a hardware. If it looks
:09:29. > :09:32.like it is going to rain we have to take the noodles inside otherwise
:09:33. > :09:38.all-out efforts are wasted. These noodles are made with just flour,
:09:39. > :09:42.salt and water. They look simple, but there are hours of hard work
:09:43. > :09:47.behind them. The family began working at 5am and won't finish
:09:48. > :09:53.until 7pm, and there will only make about $100. After all the hard
:09:54. > :09:59.work, the family sits down to a lunch of oysters and noodles. It is
:10:00. > :10:04.one of the best noodle dishes I have ever had. There is no telling
:10:05. > :10:11.whether this product of hard work and patience will survive through
:10:12. > :10:13.the changing times. I love noodles, that has made the
:10:14. > :10:34.very hungry. -- me. Scotland Yard chief will meet
:10:35. > :10:37.community leaders in London today in an effort to rebuild trust after an
:10:38. > :10:43.inquest decision that Mark Duggan was lawfully shot by police. His
:10:44. > :10:44.death led to riots in towns and cities across England more than two