:00:00. > :00:15.Now, it's time for World Business Report.
:00:16. > :00:19.The world's biggest advertising agency is about to unveil its latest
:00:20. > :00:21.numbers in an industry seen as a bell weather
:00:22. > :00:27.Hundreds of flights cancelled and the stock market suspended,
:00:28. > :00:35.typhoon Hato causes havoc in Hong Kong.
:00:36. > :00:41.Also in the programme, we'll be looking at the gender pay
:00:42. > :00:49.WPP, the world's largest advertising group, is due to report its latest
:00:50. > :00:56.The advertiser is seen as a bellwether for an industry
:00:57. > :00:58.that's changes dramatically in recent years.
:00:59. > :01:01.While the total spent by brands globally on advertising in 2016
:01:02. > :01:08.where it's being spent is shifting significantly.
:01:09. > :01:11.While traditional advertising sales were effectively flat,
:01:12. > :01:16.global digital ad sales grew by 17% to 178 billion.
:01:17. > :01:19.That number will, of course, keep growing, and by 2021,
:01:20. > :01:26.it's estimated it will account for 50% of all adverts.
:01:27. > :01:29.With me is Theo Izzard Brown, head of strategy at the advertising
:01:30. > :01:44.Let's talk about this digital side of advertising, a growing side. What
:01:45. > :01:48.challenges that ring to the industry?
:01:49. > :01:52.There is a couple of ways to answer that question. The first one is the
:01:53. > :01:56.transparency in question. We are seeing lots of media agencies or
:01:57. > :02:01.stop pressure to make sure that the accounting is very clear, so
:02:02. > :02:06.businesses know where their money is going and they can see what they are
:02:07. > :02:09.spending. That is one aspect. Make creative standpoint, it is
:02:10. > :02:12.incredibly exciting because the way we can see film and then gained with
:02:13. > :02:18.stories, that is changing. Some of the issues are the invalid
:02:19. > :02:25.traffic, about $16 billion a year in when they have viewing ads rather
:02:26. > :02:29.than humans. What your clients say about those issues?
:02:30. > :02:33.Understandably, they are very concerned. There is a huge amount of
:02:34. > :02:37.pressure on Facebook to get on top of it more quickly to address those
:02:38. > :02:41.things sooner rather than later. What about issues or content is
:02:42. > :02:46.displayed alongside for example extremist context? What do they say
:02:47. > :02:48.to you and what you do to prevent that from happening?
:02:49. > :02:55.You cannot truly prevent that from happening. Critically on Facebook,
:02:56. > :03:03.these things are shared wildly. -- widely. The idea has may well be
:03:04. > :03:07.placed next to someone else's story. What you can do is ensure you put
:03:08. > :03:12.media responsibly and work with your partners to do so. People have to
:03:13. > :03:15.accept there may be a proportion of advertising you pay in which there
:03:16. > :03:20.might not be happy. They certainly shouldn't expect that and they
:03:21. > :03:24.certainly shouldn't deal with that because that is not their
:03:25. > :03:28.responsibility, but yes, where your content appears and how consumers
:03:29. > :03:33.respond is increasingly an area focused on. Traditionally, it was
:03:34. > :03:38.all about TV ads and that is where the focus was. When a client comes
:03:39. > :03:47.to you and says, we have a heritage idea about the advertising, but I
:03:48. > :03:51.want to track more people. What focus is best? It is never a one
:03:52. > :03:56.size fits all. It is absolutely through the audience the brand is
:03:57. > :04:03.not -- after an a combination to create a consistent universe. There
:04:04. > :04:08.may be a role for film and TV, but yes, the other channels contribute
:04:09. > :04:11.equally. We are seeing more spend in non-traditional areas. It is not
:04:12. > :04:16.just digital and TV, it might actually be physical installations,
:04:17. > :04:21.some of the most exciting work this year has actually been interrupting
:04:22. > :04:26.the physical space, the fearless girl statue in New York which was
:04:27. > :04:32.placed opposite the charging bull. That was really in it to have use of
:04:33. > :04:37.media. What was it advertising? It was promoting a unique fund which
:04:38. > :04:42.invests in companies that are female CEOs on the board. Thank you very
:04:43. > :04:43.much for your time. In Hong Kong, the city's stock
:04:44. > :04:46.market has been shut down and flights have been
:04:47. > :04:49.cancelled by Typhoon Hato, which has been battering
:04:50. > :05:02.the financial hub. What impact it is Typhoon having on
:05:03. > :05:06.business? Massive. The city is in a
:05:07. > :05:12.standstill, it has created havoc on trade and business. The weather
:05:13. > :05:17.bureau raised a storm warning to the maximum, Typhoon number ten signal,
:05:18. > :05:22.meaning hurricane in force wind is expected. It was the first such
:05:23. > :05:26.alert in five years and only the third time the Typhoon number ten
:05:27. > :05:31.warning has been issued since 1997 when the former British colony was
:05:32. > :05:34.handed over to China. The morning session on the stock exchange has
:05:35. > :05:38.been suspended and officials say the stock market will be shut for the
:05:39. > :05:43.rest of the day if a typhoon signal eight or higher is still in place by
:05:44. > :05:49.the lunchtime break. So we will know in about half an hour of if indeed
:05:50. > :05:53.the stock market will resume trading more will be shut for the remainder
:05:54. > :05:56.of the day. Hundreds of flights and other transport services are being
:05:57. > :06:03.cancelled, schools and most businesses in the financial hub are
:06:04. > :06:07.still closed as the city is swept by the Typhoon. I lived in Hong Kong
:06:08. > :06:12.many years ago and I have experienced these strong waves
:06:13. > :06:17.crashing into the coastline, very -- ferry services suspended and the
:06:18. > :06:23.usually crowded streets empty. It is indeed a very quiet day in the
:06:24. > :06:28.business and straight front -- and trade front in Hong Kong. Thank you
:06:29. > :06:32.for that. This week, we look at the business of death. Euthanasia is
:06:33. > :06:35.legal in the Netherlands and Optus for those with terminal illnesses.
:06:36. > :06:38.Anyone who's experiencing unbearable suffering with no chance of recovery
:06:39. > :06:42.But as Anna Holligan reports, plans to relax the law further
:06:43. > :06:44.are attracting opposition and accusations that insurers just
:06:45. > :07:00.How all some of you to check out my channel right now. I am a stand-up
:07:01. > :07:04.comedian and motivational speaker. She was a performer who adore the
:07:05. > :07:11.spotlight, but in 25th team, she decided to end her life with you
:07:12. > :07:18.than Asia. -- euthanasia. She was so young, 25. She had a lot of pain in
:07:19. > :07:24.her body, physically and mentally, she couldn't deal with it. Her
:07:25. > :07:31.doctor granted her request on the fourth time of asking. She said,
:07:32. > :07:40.mum, Mum, I got news. I can go. It's my liberation Day. And she was such
:07:41. > :07:45.a happy child. 6300 patients were given the night -- life ending
:07:46. > :07:51.treatment in 2016, and 500 of them used this independent foundation.
:07:52. > :07:56.The end of life clinic is a private company. They employ 55 teams
:07:57. > :08:00.consisting of a doctor and nurse who travel to people both at home to
:08:01. > :08:06.administer the lethal injection or a handover the lethal cocktail of
:08:07. > :08:09.drugs. In a country where medical insurance is mandatory, its
:08:10. > :08:13.insurance companies, not individuals that pay the bill. Given easier
:08:14. > :08:20.Retix around the world are concerned about insurers focusing on their own
:08:21. > :08:24.profits -- euthanasia. It is relatively cheap. As little as $400
:08:25. > :08:29.compared to the cost of treating a long-term terminal illness. The
:08:30. > :08:34.director at the end of life clinic finds these accusations frustrating.
:08:35. > :08:38.It is not about cost. What is driving us is to help these people
:08:39. > :08:43.who are in a situation that they say, please help me die and there is
:08:44. > :08:47.no other option. That is the reason. We are not cost driven, we are not
:08:48. > :08:52.profit organisation. Insurance companies deny these
:08:53. > :08:55.claims, saying, we never play a part in decisions made between doctor and
:08:56. > :09:02.patient. And that such allegations are ridiculous and ill informed.
:09:03. > :09:09.Although 85% of Dutch people broadly support the current law, advocates
:09:10. > :09:12.of euthanasia want to relax legislation even further to allow
:09:13. > :09:17.anyone over the age of 75 to choose death when they feel they have had
:09:18. > :09:22.enough of life. These proposals have horrified the Netherlands's small
:09:23. > :09:27.but lyrically powerful Christian lobby will stop debate continues.
:09:28. > :09:29.For many thousands of people across the Netherlands, how it ends will
:09:30. > :09:42.truly be a matter of life or death. In other news, the size of the
:09:43. > :09:49.gender pay gap in the movie industry has been led by Forbes. It estimates
:09:50. > :09:52.the top ten actors earn $480 million last year, three times more than
:09:53. > :10:06.their female counterparts who took home $172 million. . That is it from
:10:07. > :10:17.us. You can get in touch with me on Twitter.
:10:18. > :10:23.The number of complaints about bin collections which were upheld