0:00:09 > 0:00:12A party political broadcast...
0:00:12 > 0:00:15..on behalf of The Conservative Party.
0:00:15 > 0:00:19A sentence guaranteed to get you reaching for the remote.
0:00:19 > 0:00:22Or escaping to the kitchen to brew a quick cuppa.
0:00:22 > 0:00:23Because what normally happens...
0:00:23 > 0:00:25is a man in a dark suit...
0:00:25 > 0:00:27sitting behind a desk...
0:00:27 > 0:00:30or standing behind a lectern...
0:00:30 > 0:00:33or walking purposefully down an average-looking street...
0:00:33 > 0:00:36reads a message off an Autocue...
0:00:36 > 0:00:38that says the Opposition party's wrong about this...
0:00:38 > 0:00:42or the Opposition leader doesn't have a clue about that.
0:00:42 > 0:00:46To make our point, we might have a graph that goes this way.
0:00:46 > 0:00:50Or we might have one that goes the other way.
0:00:50 > 0:00:53- And we'll show clips of... - real people...- in the street...
0:00:53 > 0:00:56- to show that everyone... - agrees with us.- Even builders.
0:00:56 > 0:01:00But what does doing all that actually achieve?
0:01:00 > 0:01:03Sure, we might convince a few people that we're right...
0:01:03 > 0:01:04and the Opposition are wrong.
0:01:04 > 0:01:07But you know, some things are more important than that.
0:01:07 > 0:01:10Things like death, famine...
0:01:10 > 0:01:13and one of the biggest humanitarian crises in a generation.
0:01:13 > 0:01:17East Africa is experiencing its worst drought in 60 years.
0:01:17 > 0:01:22More than 12 million people in Ethiopia, Kenya...
0:01:22 > 0:01:24Somalia and South Sudan...
0:01:24 > 0:01:27are in desperate need of food, water and emergency healthcare.
0:01:27 > 0:01:31They've lost their crops, their livestock and their homes.
0:01:31 > 0:01:35They're being forced to take shelter in refugee camps...
0:01:35 > 0:01:37bigger than cities like Cardiff and Leicester.
0:01:37 > 0:01:41Every six minutes, a child dies of starvation.
0:01:41 > 0:01:43Every SIX minutes.
0:01:43 > 0:01:46Every six minutes.
0:01:46 > 0:01:49Every six minutes.
0:01:49 > 0:01:53Urgent action is needed to prevent even more people dying.
0:01:53 > 0:01:57The British Government has given over £120 million of aid,
0:01:57 > 0:02:00which will provide emergency assistance
0:02:00 > 0:02:02to more than 3 million people.
0:02:02 > 0:02:04But far more is needed.
0:02:04 > 0:02:07Everyone in this party political broadcast...
0:02:07 > 0:02:10has made a donation to the East Africa Appeal.
0:02:10 > 0:02:12And they're not the only ones.
0:02:12 > 0:02:15Hundreds of thousands of people across Britain have given generously
0:02:15 > 0:02:17to the East Africa Appeal.
0:02:17 > 0:02:21And their donations have allowed charities to provide effective aid
0:02:21 > 0:02:22to many in the region.
0:02:22 > 0:02:25But more resources are still needed.
0:02:25 > 0:02:30More resources to provide vital food, water and medical supplies
0:02:30 > 0:02:35to the millions of people affected by this devastating drought.
0:02:35 > 0:02:40So, please, go online and support the East Africa Appeal today.
0:02:40 > 0:02:43The people of East Africa desperately need your help.