Bradford City - Everything to Play For

:00:06. > :00:07.Bradford City are about to play the Bradford City are about to play the

:00:07. > :00:09.Bradford City are about to play the biggest game in their modern

:00:09. > :00:10.biggest game in their modern biggest game in their modern

:00:10. > :00:11.history. It's a Cup final at history. It's a Cup final at

:00:11. > :00:12.history. It's a Cup final at history. It's a Cup final at

:00:12. > :00:13.Wembley, an amazing feat for a team Wembley, an amazing feat for a team

:00:13. > :00:16.Wembley, an amazing feat for a team in the lowest tier of professional

:00:16. > :00:18.in the lowest tier of professional in the lowest tier of professional

:00:18. > :00:19.football. Success been a long time football. Success been a long time

:00:19. > :00:20.football. Success been a long time coming. The last taste of major

:00:20. > :00:21.coming. The last taste of major coming. The last taste of major

:00:21. > :00:25.coming. The last taste of major glory was when they lifted the FA

:00:25. > :00:25.glory was when they lifted the FA glory was when they lifted the FA

:00:25. > :00:26.glory was when they lifted the FA Cup in 1911. Now, more than a

:00:26. > :00:27.Cup in 1911. Now, more than a Cup in 1911. Now, more than a

:00:27. > :00:28.century later, and after a century later, and after a

:00:28. > :00:32.century later, and after a remarkable run of victories they've

:00:32. > :00:32.remarkable run of victories they've remarkable run of victories they've

:00:32. > :00:33.another chance of silverware. But another chance of silverware. But

:00:33. > :00:34.another chance of silverware. But another chance of silverware. But

:00:34. > :00:35.as the club stands on the verge of as the club stands on the verge of

:00:35. > :00:36.as the club stands on the verge of greatness, what could Cup success

:00:36. > :00:38.greatness, what could Cup success greatness, what could Cup success

:00:38. > :00:39.greatness, what could Cup success do for the city of Bradford? Will

:00:39. > :00:40.do for the city of Bradford? Will do for the city of Bradford? Will

:00:40. > :00:41.do for the city of Bradford? Will it be enough to restore pride and

:00:41. > :00:42.it be enough to restore pride and confidence in a once-powerful

:00:42. > :00:43.confidence in a once-powerful confidence in a once-powerful

:00:43. > :00:44.industrial heartland, a city that's industrial heartland, a city that's

:00:44. > :00:45.industrial heartland, a city that's industrial heartland, a city that's

:00:45. > :00:46.been hit hard by bad press and bad been hit hard by bad press and bad

:00:46. > :00:52.been hit hard by bad press and bad been hit hard by bad press and bad

:00:52. > :00:53.luck and is looking for a new dawn? luck and is looking for a new dawn?

:00:53. > :01:02.luck and is looking for a new dawn? As kick off looms, there is

:01:02. > :01:03.As kick off looms, there is It's another freezing night in

:01:03. > :01:04.It's another freezing night in It's another freezing night in

:01:04. > :01:14.It's another freezing night in Bradford and there's a real feel of

:01:14. > :01:15.

:01:15. > :01:16.Bradford and there's a real feel of Bradford and there's a real feel of

:01:16. > :01:18.anticipation. It should be quick anticipation. It should be quick

:01:18. > :01:19.anticipation. It should be quick one to two passes. Like most

:01:19. > :01:21.one to two passes. Like most one to two passes. Like most

:01:21. > :01:22.teenage boys, these youngsters are teenage boys, these youngsters are

:01:22. > :01:23.teenage boys, these youngsters are football mad. They could be about

:01:23. > :01:24.football mad. They could be about football mad. They could be about

:01:24. > :01:24.to make a momentous decision and to make a momentous decision and

:01:25. > :01:28.to make a momentous decision and switch the allegiance of their

:01:28. > :01:29.switch the allegiance of their switch the allegiance of their

:01:29. > :01:30.football team. For their home town football team. For their home town

:01:30. > :01:31.football team. For their home town football team. For their home town

:01:31. > :01:32.club is about to do the unthinkable club is about to do the unthinkable

:01:32. > :01:33.club is about to do the unthinkable club is about to do the unthinkable

:01:33. > :01:34.and play in a Wembley Cup final. It and play in a Wembley Cup final. It

:01:34. > :01:35.and play in a Wembley Cup final. It and play in a Wembley Cup final. It

:01:35. > :01:41.could be a life changing moment for could be a life changing moment for

:01:41. > :01:44.could be a life changing moment for many in the city. You're obviously

:01:44. > :01:45.many in the city. You're obviously many in the city. You're obviously

:01:45. > :01:48.really keen on football. At the really keen on football. At the

:01:48. > :01:49.really keen on football. At the really keen on football. At the

:01:49. > :01:53.start of the season, how many of start of the season, how many of

:01:53. > :01:58.start of the season, how many of you supported Bradford City? A few

:01:58. > :02:01.you supported Bradford City? A few you supported Bradford City? A few

:02:01. > :02:02.you supported Bradford City? A few of you. How many of you now,

:02:02. > :02:03.of you. How many of you now, of you. How many of you now,

:02:03. > :02:05.because Bradford City or at Wembley because Bradford City or at Wembley

:02:05. > :02:09.because Bradford City or at Wembley because Bradford City or at Wembley

:02:09. > :02:13.on Sunday, how many of you support on Sunday, how many of you support

:02:13. > :02:15.on Sunday, how many of you support Bradford City? ALL GEER.You're all

:02:15. > :02:15.Bradford City? ALL GEER.You're all Bradford City? ALL GEER.You're all

:02:15. > :02:17.Bradford City? ALL GEER.You're all in Bradford, who do you support if

:02:17. > :02:22.in Bradford, who do you support if in Bradford, who do you support if

:02:22. > :02:24.you don't support Bradford City? you don't support Bradford City?

:02:24. > :02:27.you don't support Bradford City? Man Utd! If Bradford City getting

:02:27. > :02:28.Man Utd! If Bradford City getting Man Utd! If Bradford City getting

:02:28. > :02:29.to Wembley, with Bradford City to Wembley, with Bradford City

:02:29. > :02:30.to Wembley, with Bradford City being beamed around the world, does

:02:30. > :02:33.being beamed around the world, does being beamed around the world, does

:02:33. > :02:37.that make you more inclined to that make you more inclined to

:02:37. > :02:39.that make you more inclined to support them? Yes!I will be

:02:39. > :02:40.support them? Yes!I will be support them? Yes!I will be

:02:40. > :02:41.support them? Yes!I will be watching out for you at the next

:02:41. > :02:43.watching out for you at the next watching out for you at the next

:02:43. > :02:46.watching out for you at the next home match! Would you be there?Yet,

:02:46. > :02:47.home match! Would you be there?Yet, home match! Would you be there?Yet,

:02:47. > :02:51.home match! Would you be there?Yet, of course! City has always been the

:02:51. > :02:53.of course! City has always been the of course! City has always been the

:02:53. > :02:54.poor neighbour of Leeds. Leeds gets poor neighbour of Leeds. Leeds gets

:02:54. > :02:56.poor neighbour of Leeds. Leeds gets good press, it's growing. I get

:02:56. > :02:57.good press, it's growing. I get good press, it's growing. I get

:02:57. > :03:02.tired of hearing people knocked tired of hearing people knocked

:03:02. > :03:03.tired of hearing people knocked Bradford and complain about it. You

:03:03. > :03:06.Bradford and complain about it. You Bradford and complain about it. You

:03:06. > :03:06.have heard it from the boys, have heard it from the boys,

:03:06. > :03:10.have heard it from the boys, everyone is proud to be from

:03:10. > :03:10.everyone is proud to be from everyone is proud to be from

:03:10. > :03:11.Bradford. With the Cup final Bradford. With the Cup final

:03:11. > :03:12.Bradford. With the Cup final looming, it seems everyone's proud

:03:12. > :03:13.looming, it seems everyone's proud looming, it seems everyone's proud

:03:13. > :03:14.of their Bradford heritage. With of their Bradford heritage. With

:03:14. > :03:15.of their Bradford heritage. With the remaining tickets on sale for

:03:15. > :03:16.the remaining tickets on sale for Sunday's match against Premier

:03:16. > :03:24.Sunday's match against Premier Sunday's match against Premier

:03:24. > :03:25.League Swansea, it's all getting a League Swansea, it's all getting a

:03:25. > :03:29.League Swansea, it's all getting a bit emotional. What does this mean

:03:29. > :03:32.bit emotional. What does this mean bit emotional. What does this mean

:03:32. > :03:33.to you? Brilliant. I absolutely to you? Brilliant. I absolutely

:03:33. > :03:39.to you? Brilliant. I absolutely brilliant. We have worked hard

:03:39. > :03:40.brilliant. We have worked hard brilliant. We have worked hard

:03:40. > :03:43.enough, haven't we? We lost people enough, haven't we? We lost people

:03:44. > :03:45.enough, haven't we? We lost people enough, haven't we? We lost people

:03:45. > :03:48.in the fire, now we're going back in the fire, now we're going back

:03:48. > :03:48.in the fire, now we're going back in the fire, now we're going back

:03:48. > :03:50.up. They do is insane. Mad. They up. They do is insane. Mad. They

:03:50. > :03:51.up. They do is insane. Mad. They up. They do is insane. Mad. They

:03:51. > :03:52.are mine, all mine! What does it are mine, all mine! What does it

:03:52. > :03:56.are mine, all mine! What does it are mine, all mine! What does it

:03:56. > :03:58.mean to you as a lifelong fan? mean to you as a lifelong fan?

:03:58. > :04:01.mean to you as a lifelong fan? Absolutely everything. We could get

:04:01. > :04:09.Absolutely everything. We could get Absolutely everything. We could get

:04:09. > :04:10.Absolutely everything. We could get Europe next year! There you go!

:04:10. > :04:12.Europe next year! There you go! Europe next year! There you go!

:04:12. > :04:13.people can proudly say they come people can proudly say they come

:04:13. > :04:14.people can proudly say they come people can proudly say they come

:04:14. > :04:15.from Bradford. It is given to pride from Bradford. It is given to pride

:04:15. > :04:18.from Bradford. It is given to pride image back again a someone from

:04:18. > :04:20.image back again a someone from image back again a someone from

:04:20. > :04:24.Bradford. We are loud-mouthed and Bradford. We are loud-mouthed and

:04:24. > :04:28.Bradford. We are loud-mouthed and Bradford. We are loud-mouthed and

:04:28. > :04:30.proud! That is coming back into the proud! That is coming back into the

:04:30. > :04:31.proud! That is coming back into the spare at. -- spirits. What Bradford

:04:31. > :04:32.spare at. -- spirits. What Bradford spare at. -- spirits. What Bradford

:04:32. > :04:33.City has achieved is nothing short City has achieved is nothing short

:04:33. > :04:34.City has achieved is nothing short City has achieved is nothing short

:04:34. > :04:35.of miraculous, even more so for a of miraculous, even more so for a

:04:35. > :04:36.club that's endured terrible club that's endured terrible

:04:36. > :04:37.club that's endured terrible moments in its recent history and

:04:37. > :04:38.moments in its recent history and moments in its recent history and

:04:38. > :04:39.pretty slim pickings during the pretty slim pickings during the

:04:39. > :04:40.pretty slim pickings during the last decade. For those like me,

:04:40. > :04:41.last decade. For those like me, last decade. For those like me,

:04:41. > :04:42.who've followed the club through who've followed the club through

:04:42. > :04:48.who've followed the club through thick and thin, it's been nothing

:04:48. > :04:49.thick and thin, it's been nothing thick and thin, it's been nothing

:04:49. > :04:51.thick and thin, it's been nothing short of a fairytale. I am still

:04:51. > :04:51.short of a fairytale. I am still short of a fairytale. I am still

:04:51. > :04:56.short of a fairytale. I am still asked by people, why do I support

:04:56. > :04:58.asked by people, why do I support asked by people, why do I support

:04:58. > :05:00.asked by people, why do I support Bradford City? For me, were I am

:05:00. > :05:01.Bradford City? For me, were I am Bradford City? For me, were I am

:05:01. > :05:03.from, Leeds United and Burnley were from, Leeds United and Burnley were

:05:03. > :05:04.from, Leeds United and Burnley were from, Leeds United and Burnley were

:05:04. > :05:06.the big pool. Leeds United were a the big pool. Leeds United were a

:05:06. > :05:06.the big pool. Leeds United were a the big pool. Leeds United were a

:05:06. > :05:07.big team in the 1980s and Burnley big team in the 1980s and Burnley

:05:07. > :05:09.big team in the 1980s and Burnley big team in the 1980s and Burnley

:05:09. > :05:10.big team in the 1980s and Burnley were a big team in the 60s and 70s.

:05:10. > :05:12.were a big team in the 60s and 70s. were a big team in the 60s and 70s.

:05:12. > :05:13.I couldn't see the point, because I couldn't see the point, because

:05:13. > :05:14.I couldn't see the point, because Bradford City are the closest team

:05:14. > :05:17.Bradford City are the closest team Bradford City are the closest team

:05:17. > :05:19.Bradford City are the closest team to where I grew up. One I first

:05:19. > :05:20.to where I grew up. One I first to where I grew up. One I first

:05:20. > :05:21.came with my uncle deals, the came with my uncle deals, the

:05:21. > :05:22.came with my uncle deals, the ticket cost about a pound, it

:05:22. > :05:25.ticket cost about a pound, it ticket cost about a pound, it

:05:25. > :05:27.wasn't glamourous and we didn't win, wasn't glamourous and we didn't win,

:05:27. > :05:27.wasn't glamourous and we didn't win, wasn't glamourous and we didn't win,

:05:27. > :05:29.wasn't glamourous and we didn't win, but, for me, that is what it is all

:05:29. > :05:31.but, for me, that is what it is all but, for me, that is what it is all

:05:31. > :05:32.about. I was supporting my local about. I was supporting my local

:05:32. > :05:34.about. I was supporting my local about. I was supporting my local

:05:34. > :05:35.club and I have done ever since. club and I have done ever since.

:05:35. > :05:36.club and I have done ever since. Now, more than 30,000 fans are

:05:36. > :05:37.Now, more than 30,000 fans are Now, more than 30,000 fans are

:05:37. > :05:38.Wembley bound, living the dream for Wembley bound, living the dream for

:05:38. > :05:38.Wembley bound, living the dream for Wembley bound, living the dream for

:05:38. > :05:41.what could be one of the greatest what could be one of the greatest

:05:41. > :05:42.what could be one of the greatest moments in the club's history.

:05:42. > :05:43.moments in the club's history. moments in the club's history.

:05:43. > :05:44.Success doesn't come often at Success doesn't come often at

:05:44. > :05:45.Success doesn't come often at Bradford City. Their last piece of

:05:45. > :05:45.Bradford City. Their last piece of Bradford City. Their last piece of

:05:45. > :05:46.Bradford City. Their last piece of major cup glory was 1911 when they

:05:46. > :05:52.major cup glory was 1911 when they major cup glory was 1911 when they

:05:52. > :05:53.reached the FA Cup final. These reached the FA Cup final. These

:05:53. > :05:54.reached the FA Cup final. These reached the FA Cup final. These

:05:54. > :05:55.names won't mean much now, but when names won't mean much now, but when

:05:55. > :05:56.names won't mean much now, but when the likes of Campbell, Taylor and

:05:56. > :05:56.the likes of Campbell, Taylor and the likes of Campbell, Taylor and

:05:56. > :05:57.Robinson stepped out at Crystal Robinson stepped out at Crystal

:05:57. > :05:58.Robinson stepped out at Crystal Palace for the game against

:05:58. > :05:59.Palace for the game against Palace for the game against

:05:59. > :06:00.Newcastle, the first great chapter Newcastle, the first great chapter

:06:00. > :06:01.Newcastle, the first great chapter of the club's history was being

:06:01. > :06:02.of the club's history was being of the club's history was being

:06:02. > :06:03.of the club's history was being written. After a 0-0 draw, it was

:06:03. > :06:03.written. After a 0-0 draw, it was written. After a 0-0 draw, it was

:06:03. > :06:04.written. After a 0-0 draw, it was City who would score the only goal

:06:04. > :06:05.City who would score the only goal City who would score the only goal

:06:05. > :06:06.City who would score the only goal in the replay. For more than a

:06:06. > :06:07.in the replay. For more than a in the replay. For more than a

:06:07. > :06:11.century, this has been Bradford century, this has been Bradford

:06:11. > :06:12.century, this has been Bradford City's finest hour. Since then, the

:06:12. > :06:13.City's finest hour. Since then, the City's finest hour. Since then, the

:06:13. > :06:14.Bantams have had their moments, but Bantams have had their moments, but

:06:14. > :06:15.Bantams have had their moments, but Bantams have had their moments, but

:06:15. > :06:16.it was only as the 20th Century it was only as the 20th Century

:06:16. > :06:17.it was only as the 20th Century it was only as the 20th Century

:06:17. > :06:27.came to a close that the club was came to a close that the club was

:06:27. > :06:28.

:06:28. > :06:29.came to a close that the club was back on the national stage. With

:06:29. > :06:30.back on the national stage. With back on the national stage. With

:06:30. > :06:31.manager Paul Jewell's words ringing manager Paul Jewell's words ringing

:06:31. > :06:32.manager Paul Jewell's words ringing in their ears, in 1999 Bradford

:06:32. > :06:34.in their ears, in 1999 Bradford achieved the footballing equivalent

:06:34. > :06:35.achieved the footballing equivalent achieved the footballing equivalent

:06:35. > :06:36.achieved the footballing equivalent of nirvana. The club was now in the

:06:36. > :06:37.of nirvana. The club was now in the Premier League, rubbing shoulders

:06:37. > :06:37.Premier League, rubbing shoulders Premier League, rubbing shoulders

:06:37. > :06:39.Premier League, rubbing shoulders with some of the richest clubs on

:06:39. > :06:40.with some of the richest clubs on with some of the richest clubs on

:06:40. > :06:41.the planet. Battling to compete the planet. Battling to compete

:06:41. > :06:42.the planet. Battling to compete with the big boys, City's Premier

:06:42. > :06:43.with the big boys, City's Premier with the big boys, City's Premier

:06:43. > :06:51.League survival came down to the League survival came down to the

:06:51. > :06:52.League survival came down to the League survival came down to the

:06:52. > :06:54.final 90 minutes of the season. It final 90 minutes of the season. It

:06:54. > :06:56.final 90 minutes of the season. It was May 2000. Bradford have

:06:56. > :06:56.was May 2000. Bradford have was May 2000. Bradford have

:06:56. > :06:59.was May 2000. Bradford have struggled to stay in the top flight.

:06:59. > :07:00.struggled to stay in the top flight. struggled to stay in the top flight.

:07:00. > :07:01.They needed to win. We couldn't They needed to win. We couldn't

:07:01. > :07:03.They needed to win. We couldn't have hoped for any tougher

:07:03. > :07:07.have hoped for any tougher opposition. Liverpool were the

:07:07. > :07:11.opposition. Liverpool were the opposition. Liverpool were the

:07:11. > :07:12.opponents. David Wetherall, I huge opponents. David Wetherall, I huge

:07:12. > :07:13.opponents. David Wetherall, I huge header. Bradford City had performed

:07:13. > :07:15.header. Bradford City had performed header. Bradford City had performed

:07:15. > :07:16.the miracle of miracles. We were the miracle of miracles. We were

:07:16. > :07:17.the miracle of miracles. We were the miracle of miracles. We were

:07:17. > :07:18.going to have another year in the going to have another year in the

:07:18. > :07:19.going to have another year in the going to have another year in the

:07:19. > :07:20.top flight. In six weeks of madness top flight. In six weeks of madness

:07:20. > :07:21.top flight. In six weeks of madness in the second season, the money

:07:21. > :07:22.in the second season, the money in the second season, the money

:07:22. > :07:23.flowed like water. Players were flowed like water. Players were

:07:23. > :07:24.flowed like water. Players were brought in on expensive contracts,

:07:24. > :07:25.brought in on expensive contracts, brought in on expensive contracts,

:07:25. > :07:26.the stadium was expanded, we sat the stadium was expanded, we sat

:07:26. > :07:34.the stadium was expanded, we sat here and thought it was Barcelona

:07:34. > :07:36.here and thought it was Barcelona here and thought it was Barcelona

:07:36. > :07:39.here and thought it was Barcelona here we come. Some of us bought one

:07:39. > :07:39.here we come. Some of us bought one here we come. Some of us bought one

:07:39. > :07:41.here we come. Some of us bought one of these, at 25 years Season Ticket.

:07:41. > :07:44.of these, at 25 years Season Ticket. of these, at 25 years Season Ticket.

:07:44. > :07:45.It didn't herald a glorious future. It didn't herald a glorious future.

:07:45. > :07:47.It didn't herald a glorious future. Instead, the club nearly went bust

:07:47. > :07:50.Instead, the club nearly went bust Instead, the club nearly went bust

:07:50. > :07:52.twice and plummeted through the twice and plummeted through the

:07:52. > :07:53.twice and plummeted through the Football League. Barcelona? We were

:07:53. > :07:55.Football League. Barcelona? We were Football League. Barcelona? We were

:07:55. > :07:56.Football League. Barcelona? We were lucky to be paid -- lucky to be

:07:56. > :07:57.lucky to be paid -- lucky to be lucky to be paid -- lucky to be

:07:57. > :07:58.playing Barnett. As the Bantams playing Barnett. As the Bantams

:07:58. > :07:59.playing Barnett. As the Bantams fell like a stone, saddled with

:07:59. > :08:00.fell like a stone, saddled with fell like a stone, saddled with

:08:00. > :08:01.huge debts, was it any coincidence huge debts, was it any coincidence

:08:01. > :08:02.huge debts, was it any coincidence that the City of Bradford also

:08:02. > :08:03.that the City of Bradford also that the City of Bradford also

:08:03. > :08:04.found itself in a tailspin? Getting found itself in a tailspin? Getting

:08:04. > :08:05.found itself in a tailspin? Getting found itself in a tailspin? Getting

:08:05. > :08:09.to Wembley has lifted the city, but to Wembley has lifted the city, but

:08:09. > :08:11.to Wembley has lifted the city, but it begs one central question. Good

:08:11. > :08:12.it begs one central question. Good it begs one central question. Good

:08:12. > :08:14.success on the football pitch success on the football pitch

:08:14. > :08:15.success on the football pitch really spark a revival in the

:08:15. > :08:18.really spark a revival in the really spark a revival in the

:08:18. > :08:19.fortunes of this once great city? fortunes of this once great city?

:08:19. > :08:20.fortunes of this once great city? Bradford is now more famous for

:08:20. > :08:21.Bradford is now more famous for Bradford is now more famous for

:08:21. > :08:22.food than football, so what does food than football, so what does

:08:22. > :08:23.food than football, so what does one of the City's leading

:08:23. > :08:28.one of the City's leading businessmen think of what's

:08:28. > :08:29.businessmen think of what's businessmen think of what's

:08:29. > :08:30.businessmen think of what's happened at Valley Parade? It is a

:08:30. > :08:32.happened at Valley Parade? It is a happened at Valley Parade? It is a

:08:32. > :08:33.feeling that we have been waiting feeling that we have been waiting

:08:34. > :08:34.feeling that we have been waiting feeling that we have been waiting

:08:34. > :08:36.for for a long time. It couldn't for for a long time. It couldn't

:08:36. > :08:38.for for a long time. It couldn't for for a long time. It couldn't

:08:38. > :08:39.have come at a better time. In the have come at a better time. In the

:08:39. > :08:42.have come at a better time. In the thick of this double-dip recession,

:08:42. > :08:43.thick of this double-dip recession, thick of this double-dip recession,

:08:43. > :08:43.thick of this double-dip recession, thick of this double-dip recession,

:08:43. > :08:45.it is a blessing. Is it fair to say it is a blessing. Is it fair to say

:08:45. > :08:47.it is a blessing. Is it fair to say it is a blessing. Is it fair to say

:08:47. > :08:47.that this is seen as a once-in-a- that this is seen as a once-in-a-

:08:47. > :08:51.that this is seen as a once-in-a- lifetime opportunity for the City

:08:51. > :08:51.lifetime opportunity for the City lifetime opportunity for the City

:08:51. > :08:54.of Bradford itself? Absolutely. The of Bradford itself? Absolutely. The

:08:54. > :08:54.of Bradford itself? Absolutely. The of Bradford itself? Absolutely. The

:08:54. > :08:55.success on the pitch is a success success on the pitch is a success

:08:55. > :08:57.success on the pitch is a success success on the pitch is a success

:08:57. > :08:59.that will be felt right through the that will be felt right through the

:08:59. > :09:01.that will be felt right through the that will be felt right through the

:09:01. > :09:02.city. People from all walks of life, city. People from all walks of life,

:09:02. > :09:04.city. People from all walks of life, from local newsagent shops to the

:09:04. > :09:05.from local newsagent shops to the from local newsagent shops to the

:09:05. > :09:07.restaurants and hotels, the ripple restaurants and hotels, the ripple

:09:07. > :09:09.restaurants and hotels, the ripple effect will touch everybody in some

:09:09. > :09:09.effect will touch everybody in some effect will touch everybody in some

:09:09. > :09:10.effect will touch everybody in some way. Parts of the city have been

:09:10. > :09:11.way. Parts of the city have been way. Parts of the city have been

:09:11. > :09:12.transformed, but for some it's been transformed, but for some it's been

:09:12. > :09:13.transformed, but for some it's been hard to feel confident when

:09:13. > :09:14.hard to feel confident when hard to feel confident when

:09:14. > :09:15.Bradford's been dominated by a Bradford's been dominated by a

:09:15. > :09:16.Bradford's been dominated by a Bradford's been dominated by a

:09:16. > :09:17.giant hole. It's a focal point for giant hole. It's a focal point for

:09:17. > :09:18.giant hole. It's a focal point for anger and frustration, but the city

:09:18. > :09:21.anger and frustration, but the city anger and frustration, but the city

:09:21. > :09:22.hasn't always been like this. hasn't always been like this.

:09:22. > :09:23.hasn't always been like this. Bradford was an industrial giant,

:09:23. > :09:24.Bradford was an industrial giant, Bradford was an industrial giant,

:09:24. > :09:27.its grand buildings a testament to its grand buildings a testament to

:09:27. > :09:28.its grand buildings a testament to its grand buildings a testament to

:09:28. > :09:30.its wealth and status. As the good its wealth and status. As the good

:09:30. > :09:31.its wealth and status. As the good times rolled, the area flourished.

:09:31. > :09:32.times rolled, the area flourished. times rolled, the area flourished.

:09:32. > :09:33.It even had two football league It even had two football league

:09:33. > :09:34.It even had two football league teams, with Bradford City sometimes

:09:34. > :09:40.teams, with Bradford City sometimes teams, with Bradford City sometimes

:09:40. > :09:40.playing second fiddle to Bradford playing second fiddle to Bradford

:09:40. > :09:41.playing second fiddle to Bradford Park Avenue. When JB Priestley

:09:42. > :09:42.Park Avenue. When JB Priestley Park Avenue. When JB Priestley

:09:42. > :09:43.Park Avenue. When JB Priestley returned to the city of his birth

:09:43. > :09:44.returned to the city of his birth returned to the city of his birth

:09:44. > :09:45.returned to the city of his birth in the late 50s Bradford was still

:09:45. > :09:46.in the late 50s Bradford was still in the late 50s Bradford was still

:09:46. > :09:47.a grand place, but storm clouds a grand place, but storm clouds

:09:47. > :09:48.a grand place, but storm clouds were gathering - cheap wool

:09:48. > :09:51.were gathering - cheap wool were gathering - cheap wool

:09:51. > :09:52.products from abroad were on the products from abroad were on the

:09:52. > :09:53.products from abroad were on the horizon. In a post-industrial dream,

:09:53. > :09:54.horizon. In a post-industrial dream, horizon. In a post-industrial dream,

:09:54. > :09:55.some of the grand buildings were some of the grand buildings were

:09:55. > :10:01.some of the grand buildings were swept away for a modern concrete

:10:01. > :10:02.swept away for a modern concrete swept away for a modern concrete

:10:02. > :10:03.Bradford. As the 21st century took Bradford. As the 21st century took

:10:03. > :10:04.Bradford. As the 21st century took hold, these monoliths were also

:10:04. > :10:05.hold, these monoliths were also hold, these monoliths were also

:10:05. > :10:06.demolished to make way for the demolished to make way for the

:10:06. > :10:07.elusive Westfield retail project, elusive Westfield retail project,

:10:07. > :10:17.elusive Westfield retail project, leaving Bradford with its infamous

:10:17. > :10:18.

:10:18. > :10:19.leaving Bradford with its infamous leaving Bradford with its infamous

:10:19. > :10:21.hole. Today this whole only serves hole. Today this whole only serves

:10:21. > :10:25.hole. Today this whole only serves as a daily reminder of Bradford's

:10:25. > :10:26.as a daily reminder of Bradford's as a daily reminder of Bradford's

:10:26. > :10:28.current economic plight. I was born current economic plight. I was born

:10:28. > :10:29.current economic plight. I was born in Bradford. I can remember the

:10:29. > :10:30.in Bradford. I can remember the in Bradford. I can remember the

:10:30. > :10:32.square when it was the proper square when it was the proper

:10:32. > :10:33.square when it was the proper centre of Bradford. It hasn't been

:10:33. > :10:35.centre of Bradford. It hasn't been centre of Bradford. It hasn't been

:10:35. > :10:37.centre of Bradford. It hasn't been there for a decade now. It is

:10:37. > :10:38.there for a decade now. It is damage business, everything about

:10:38. > :10:40.damage business, everything about damage business, everything about

:10:40. > :10:40.damage business, everything about the life of the city. You used to

:10:41. > :10:43.the life of the city. You used to the life of the city. You used to

:10:43. > :10:44.have gigs every night, things going have gigs every night, things going

:10:44. > :10:46.have gigs every night, things going have gigs every night, things going

:10:46. > :10:47.on, it was a lively city centre. on, it was a lively city centre.

:10:47. > :10:48.on, it was a lively city centre. on, it was a lively city centre.

:10:48. > :10:51.You can't even drive into it now. You can't even drive into it now.

:10:51. > :10:52.You can't even drive into it now. It is gloomy and negative.

:10:52. > :10:54.It is gloomy and negative. It is gloomy and negative.

:10:54. > :10:56.genuinely believe that what is genuinely believe that what is

:10:56. > :10:56.genuinely believe that what is genuinely believe that what is

:10:56. > :10:58.going on at Valley Parade could be going on at Valley Parade could be

:10:58. > :11:01.going on at Valley Parade could be a turning-point for the City?

:11:01. > :11:07.a turning-point for the City? a turning-point for the City?

:11:07. > :11:08.hope so. The city needs positives. hope so. The city needs positives.

:11:08. > :11:09.hope so. The city needs positives. The opposite of tearing the heart

:11:09. > :11:11.The opposite of tearing the heart The opposite of tearing the heart

:11:11. > :11:12.The opposite of tearing the heart The opposite of tearing the heart

:11:12. > :11:13.out of it is giving at heart. If we out of it is giving at heart. If we

:11:13. > :11:14.out of it is giving at heart. If we out of it is giving at heart. If we

:11:14. > :11:16.can pick up on that, not on the can pick up on that, not on the

:11:16. > :11:17.can pick up on that, not on the can pick up on that, not on the

:11:17. > :11:18.centre of a steady being sold from centre of a steady being sold from

:11:18. > :11:21.centre of a steady being sold from centre of a steady being sold from

:11:21. > :11:22.us and being left as a dumping us and being left as a dumping

:11:22. > :11:24.us and being left as a dumping ground... Bradford going to Wembley

:11:24. > :11:26.ground... Bradford going to Wembley ground... Bradford going to Wembley

:11:26. > :11:27.is better than Bradford going to is better than Bradford going to

:11:27. > :11:35.is better than Bradford going to is better than Bradford going to

:11:35. > :11:36.pieces, as it is in that hole pieces, as it is in that hole

:11:36. > :11:36.pieces, as it is in that hole pieces, as it is in that hole

:11:36. > :11:37.behind us. It is Wembley that's now behind us. It is Wembley that's now

:11:37. > :11:38.behind us. It is Wembley that's now at the front of everyone's mind,

:11:38. > :11:39.at the front of everyone's mind, especially the long-suffering fans.

:11:39. > :11:40.especially the long-suffering fans. especially the long-suffering fans.

:11:40. > :11:41.The ups and downs, the turmoil, The ups and downs, the turmoil,

:11:41. > :11:42.The ups and downs, the turmoil, The ups and downs, the turmoil,

:11:42. > :11:43.have been enough to fill a book, have been enough to fill a book,

:11:43. > :11:44.have been enough to fill a book, which is exactly what Jason McKeown

:11:44. > :11:45.which is exactly what Jason McKeown which is exactly what Jason McKeown

:11:45. > :11:46.which is exactly what Jason McKeown did For the fans like Jason who had

:11:46. > :11:47.did For the fans like Jason who had did For the fans like Jason who had

:11:47. > :11:48.did For the fans like Jason who had got used to visits by Liverpool and

:11:48. > :11:49.got used to visits by Liverpool and got used to visits by Liverpool and

:11:49. > :11:49.Man United, an amazing fall from Man United, an amazing fall from

:11:49. > :11:50.Man United, an amazing fall from grace unfolded. My favourite walk

:11:50. > :11:51.grace unfolded. My favourite walk grace unfolded. My favourite walk

:11:51. > :11:52.was this one, from the train was this one, from the train

:11:52. > :11:53.was this one, from the train was this one, from the train

:11:53. > :11:55.station to Valley Parade. It is not station to Valley Parade. It is not

:11:55. > :11:57.station to Valley Parade. It is not the prettiest routes, with lots of

:11:57. > :11:58.the prettiest routes, with lots of the prettiest routes, with lots of

:11:58. > :11:59.traffic, but it always signify is traffic, but it always signify is

:11:59. > :12:01.traffic, but it always signify is the excitement of getting to the

:12:01. > :12:03.the excitement of getting to the the excitement of getting to the

:12:03. > :12:04.the excitement of getting to the ground for the game. You never had

:12:04. > :12:06.ground for the game. You never had ground for the game. You never had

:12:06. > :12:07.ground for the game. You never had any idea of what you will see.

:12:07. > :12:07.any idea of what you will see. any idea of what you will see.

:12:07. > :12:10.any idea of what you will see. After a week of waiting for the

:12:10. > :12:11.After a week of waiting for the After a week of waiting for the

:12:11. > :12:12.match, you're just glad that you're match, you're just glad that you're

:12:12. > :12:14.match, you're just glad that you're about to set foot inside Valley

:12:14. > :12:14.about to set foot inside Valley about to set foot inside Valley

:12:14. > :12:16.about to set foot inside Valley Parade. It was love at first sight.

:12:16. > :12:17.Parade. It was love at first sight. Parade. It was love at first sight.

:12:17. > :12:18.Parade. It was love at first sight. I took a look around the stadium

:12:18. > :12:28.I took a look around the stadium I took a look around the stadium

:12:28. > :12:32.

:12:32. > :12:33.and felt instantly at home. and felt instantly at home.

:12:33. > :12:34.Bantams went into free-fall, Bantams went into free-fall,

:12:34. > :12:35.Bantams went into free-fall, sliding down the leagues. The last

:12:35. > :12:35.sliding down the leagues. The last sliding down the leagues. The last

:12:36. > :12:36.few years have been especially few years have been especially

:12:36. > :12:37.few years have been especially difficult. The club's hovered near

:12:37. > :12:38.difficult. The club's hovered near difficult. The club's hovered near

:12:38. > :12:39.the trapdoor of the old fourth the trapdoor of the old fourth

:12:39. > :12:44.division, narrowly avoiding the division, narrowly avoiding the

:12:44. > :12:45.division, narrowly avoiding the fall into the Conference. The last

:12:45. > :12:47.fall into the Conference. The last fall into the Conference. The last

:12:47. > :12:49.few years have been an incredible few years have been an incredible

:12:49. > :12:53.few years have been an incredible roller-coaster. It has. In the last

:12:53. > :12:55.roller-coaster. It has. In the last roller-coaster. It has. In the last

:12:55. > :12:58.15 years, from absolute Ecstasy. We 15 years, from absolute Ecstasy. We

:12:58. > :12:59.15 years, from absolute Ecstasy. We have had difficult moments. Common

:12:59. > :13:05.have had difficult moments. Common have had difficult moments. Common

:13:05. > :13:07.to games, thinking, why are we to games, thinking, why are we

:13:07. > :13:11.to games, thinking, why are we still bothering? I think the great

:13:11. > :13:13.still bothering? I think the great moments sustained us. Hopefully,

:13:13. > :13:14.moments sustained us. Hopefully, moments sustained us. Hopefully,

:13:14. > :13:15.you think those games can come you think those games can come

:13:15. > :13:16.you think those games can come you think those games can come

:13:16. > :13:17.around again. But all that hurt has around again. But all that hurt has

:13:17. > :13:18.around again. But all that hurt has been forgotten as Bradford started

:13:18. > :13:19.been forgotten as Bradford started their unlikely march towards

:13:19. > :13:20.their unlikely march towards their unlikely march towards

:13:20. > :13:21.Wembley. Three Premier League teams Wembley. Three Premier League teams

:13:21. > :13:22.Wembley. Three Premier League teams were dispatched on route with the

:13:22. > :13:22.were dispatched on route with the were dispatched on route with the

:13:22. > :13:23.were dispatched on route with the 3-1 home win against Aston Villa in

:13:23. > :13:33.3-1 home win against Aston Villa in 3-1 home win against Aston Villa in

:13:33. > :13:38.

:13:38. > :13:41.the semi-final an absolute high Not bad for a team put together for

:13:41. > :13:41.Not bad for a team put together for Not bad for a team put together for

:13:41. > :13:42.Not bad for a team put together for just �7,500. The Cup run alone has

:13:42. > :13:43.just �7,500. The Cup run alone has just �7,500. The Cup run alone has

:13:43. > :13:44.just �7,500. The Cup run alone has put more than �2 million in the

:13:44. > :13:45.put more than �2 million in the put more than �2 million in the

:13:45. > :13:46.club's bank account The fans are club's bank account The fans are

:13:46. > :13:47.club's bank account The fans are positive and there's also an upbeat

:13:47. > :13:48.positive and there's also an upbeat positive and there's also an upbeat

:13:48. > :13:49.mood at the club, which they're mood at the club, which they're

:13:49. > :13:54.mood at the club, which they're mood at the club, which they're

:13:54. > :13:55.only too happy to share with the only too happy to share with the

:13:55. > :13:56.only too happy to share with the only too happy to share with the

:13:56. > :13:58.waiting press. Who did the fans to waiting press. Who did the fans to

:13:58. > :14:01.waiting press. Who did the fans to waiting press. Who did the fans to

:14:01. > :14:02.see this as a general -- genuine see this as a general -- genuine

:14:02. > :14:03.see this as a general -- genuine see this as a general -- genuine

:14:03. > :14:05.revival? Yes, I think so. The team revival? Yes, I think so. The team

:14:05. > :14:05.revival? Yes, I think so. The team revival? Yes, I think so. The team

:14:05. > :14:07.has been a lot better than in the has been a lot better than in the

:14:07. > :14:09.has been a lot better than in the last few seasons. The might of

:14:09. > :14:12.last few seasons. The might of last few seasons. The might of

:14:12. > :14:14.last few seasons. The might of money that would maids as a club,

:14:14. > :14:15.money that would maids as a club, money that would maids as a club,

:14:15. > :14:25.money that would maids as a club, is a big thing. This is an

:14:25. > :14:37.

:14:37. > :14:38.It's a classic news story. Bradford It's a classic news story. Bradford

:14:38. > :14:39.It's a classic news story. Bradford are clear underdogs, but having

:14:39. > :14:39.are clear underdogs, but having are clear underdogs, but having

:14:39. > :14:44.beaten three top flight teams beaten three top flight teams

:14:44. > :14:45.beaten three top flight teams already anything is possible. That

:14:45. > :14:46.already anything is possible. That already anything is possible. That

:14:46. > :14:49.storyline has brought in the media storyline has brought in the media

:14:49. > :14:50.storyline has brought in the media storyline has brought in the media

:14:50. > :14:51.from across the globe. It is like a from across the globe. It is like a

:14:51. > :14:53.from across the globe. It is like a fairy-tale. The achievement is like

:14:53. > :14:55.fairy-tale. The achievement is like fairy-tale. The achievement is like

:14:55. > :14:57.fairy-tale. The achievement is like a dream. That is how we take this

:14:57. > :14:58.a dream. That is how we take this a dream. That is how we take this

:14:58. > :15:00.achievement. Is this the first time achievement. Is this the first time

:15:00. > :15:02.achievement. Is this the first time that people in Japan will have

:15:02. > :15:02.that people in Japan will have that people in Japan will have

:15:02. > :15:06.heard of Bradford? This puts the heard of Bradford? This puts the

:15:06. > :15:07.heard of Bradford? This puts the heard of Bradford? This puts the

:15:07. > :15:11.City of Bradford on the map. Make City of Bradford on the map. Make

:15:11. > :15:13.City of Bradford on the map. Make City of Bradford on the map. Make

:15:13. > :15:16.his future use. We have a lot of his future use. We have a lot of

:15:16. > :15:18.his future use. We have a lot of football fans. Now people will know

:15:18. > :15:20.football fans. Now people will know football fans. Now people will know

:15:20. > :15:22.about Bradford. You have flown in about Bradford. You have flown in

:15:22. > :15:23.about Bradford. You have flown in about Bradford. You have flown in

:15:23. > :15:27.from Paris. Why has this great did from Paris. Why has this great did

:15:27. > :15:29.from Paris. Why has this great did so much interest in France?

:15:29. > :15:29.so much interest in France? so much interest in France?

:15:29. > :15:31.so much interest in France? France we have the same cup and

:15:31. > :15:33.France we have the same cup and France we have the same cup and

:15:33. > :15:33.sometimes a little team like sometimes a little team like

:15:33. > :15:35.sometimes a little team like Bradford, I don't want to say

:15:35. > :15:35.Bradford, I don't want to say Bradford, I don't want to say

:15:35. > :15:39.Bradford, I don't want to say little team because it is a nice

:15:39. > :15:40.little team because it is a nice little team because it is a nice

:15:40. > :15:43.little team because it is a nice stadium! Et team in the third or

:15:43. > :15:44.stadium! Et team in the third or stadium! Et team in the third or

:15:44. > :15:45.4th division sometimes got to the 4th division sometimes got to the

:15:45. > :15:55.4th division sometimes got to the final or semi-final, and the French

:15:55. > :15:59.

:15:59. > :16:00.final or semi-final, and the French What is it like to be here? And it

:16:00. > :16:01.What is it like to be here? And it What is it like to be here? And it

:16:01. > :16:04.What is it like to be here? And it is a strange feeling but I hope a

:16:04. > :16:06.is a strange feeling but I hope a is a strange feeling but I hope a

:16:06. > :16:07.is a strange feeling but I hope a Bradford City well when the, or if

:16:07. > :16:10.Bradford City well when the, or if Bradford City well when the, or if

:16:10. > :16:11.Bradford City well when the, or if they don't win, I think it is a

:16:11. > :16:14.they don't win, I think it is a they don't win, I think it is a

:16:14. > :16:15.victory for all these people. victory for all these people.

:16:15. > :16:16.victory for all these people. victory for all these people.

:16:16. > :16:19.for the British press, it is a for the British press, it is a

:16:19. > :16:19.for the British press, it is a for the British press, it is a

:16:19. > :16:21.story from heaven. How big is this story from heaven. How big is this

:16:21. > :16:24.story from heaven. How big is this story from heaven. How big is this

:16:24. > :16:26.for a team so small as Bradford? for a team so small as Bradford?

:16:26. > :16:27.for a team so small as Bradford? is massive. Their priority is to

:16:27. > :16:28.is massive. Their priority is to is massive. Their priority is to

:16:28. > :16:29.is massive. Their priority is to try and get promotion to League One

:16:29. > :16:31.try and get promotion to League One try and get promotion to League One

:16:31. > :16:31.try and get promotion to League One try and get promotion to League One

:16:31. > :16:32.but this is such a bonus and it has but this is such a bonus and it has

:16:32. > :16:35.but this is such a bonus and it has caught the imagination of the whole

:16:35. > :16:35.caught the imagination of the whole caught the imagination of the whole

:16:35. > :16:37.caught the imagination of the whole city. To be here for the Arsenal

:16:37. > :16:40.city. To be here for the Arsenal city. To be here for the Arsenal

:16:40. > :16:41.game, Aston Villa game, a full game, Aston Villa game, a full

:16:41. > :16:44.game, Aston Villa game, a full house each time. An atmosphere like

:16:44. > :16:45.house each time. An atmosphere like house each time. An atmosphere like

:16:45. > :16:48.Premier League games. When this run Premier League games. When this run

:16:48. > :16:49.Premier League games. When this run started, it was the Olympics and

:16:49. > :16:51.started, it was the Olympics and started, it was the Olympics and

:16:51. > :16:52.there was the Olympics fever. Mo there was the Olympics fever. Mo

:16:52. > :16:55.there was the Olympics fever. Mo there was the Olympics fever. Mo

:16:55. > :16:56.Farah won gold that day, Tom Daley Farah won gold that day, Tom Daley

:16:56. > :16:57.Farah won gold that day, Tom Daley won bronze, Oscar Pistorius there

:16:57. > :16:58.won bronze, Oscar Pistorius there won bronze, Oscar Pistorius there

:16:58. > :17:01.won bronze, Oscar Pistorius there were still a hero. There was a

:17:01. > :17:02.were still a hero. There was a debate starting, has full-bore's

:17:02. > :17:04.debate starting, has full-bore's debate starting, has full-bore's

:17:04. > :17:07.moment in the sun passed? Little moment in the sun passed? Little

:17:07. > :17:08.moment in the sun passed? Little did we know that Bradford were

:17:08. > :17:09.did we know that Bradford were did we know that Bradford were

:17:09. > :17:10.taking their steps towards Wembley taking their steps towards Wembley

:17:10. > :17:12.taking their steps towards Wembley and reasserting the game's magic.

:17:12. > :17:13.and reasserting the game's magic. and reasserting the game's magic.

:17:13. > :17:15.and reasserting the game's magic. It has been a while since the

:17:15. > :17:16.It has been a while since the It has been a while since the

:17:16. > :17:18.spotlight shone on Valley Parade spotlight shone on Valley Parade

:17:18. > :17:19.spotlight shone on Valley Parade and the players and staff are

:17:19. > :17:21.and the players and staff are and the players and staff are

:17:21. > :17:22.allowing themselves a moment to allowing themselves a moment to

:17:22. > :17:24.allowing themselves a moment to dream. Do you ever discuss this

:17:24. > :17:24.dream. Do you ever discuss this dream. Do you ever discuss this

:17:24. > :17:26.possibility that you will be possibility that you will be

:17:26. > :17:29.possibility that you will be playing in Europe next season

:17:29. > :17:30.playing in Europe next season playing in Europe next season

:17:30. > :17:31.should to beat Swansea? We were should to beat Swansea? We were

:17:31. > :17:32.should to beat Swansea? We were talking about Europe this morning

:17:32. > :17:35.talking about Europe this morning talking about Europe this morning

:17:35. > :17:37.and some of the lads mentioned and some of the lads mentioned

:17:37. > :17:38.and some of the lads mentioned and some of the lads mentioned

:17:38. > :17:39.Inter Milan, but that is how real Inter Milan, but that is how real

:17:39. > :17:40.Inter Milan, but that is how real Inter Milan, but that is how real

:17:40. > :17:42.Inter Milan, but that is how real it is. If we do win, there is a

:17:42. > :17:44.it is. If we do win, there is a it is. If we do win, there is a

:17:44. > :17:45.it is. If we do win, there is a chance we will play. You are big in

:17:45. > :17:47.chance we will play. You are big in chance we will play. You are big in

:17:47. > :17:50.chance we will play. You are big in Tokyo. How does that make you feel?

:17:50. > :17:51.Tokyo. How does that make you feel? Tokyo. How does that make you feel?

:17:51. > :17:53.Unbelievable. It is great for the Unbelievable. It is great for the

:17:53. > :17:55.Unbelievable. It is great for the Unbelievable. It is great for the

:17:55. > :17:55.club and city as a whole. The club club and city as a whole. The club

:17:55. > :17:56.club and city as a whole. The club club and city as a whole. The club

:17:56. > :18:00.has been through a lock, the city has been through a lock, the city

:18:00. > :18:00.has been through a lock, the city has been through a lock, the city

:18:01. > :18:03.has been through a lot. But that has been through a lot. But that

:18:03. > :18:05.has been through a lot. But that has been through a lot. But that

:18:05. > :18:05.has made the spirit of the club and has made the spirit of the club and

:18:05. > :18:07.has made the spirit of the club and has made the spirit of the club and

:18:07. > :18:08.I sensed it when I first came here, I sensed it when I first came here,

:18:08. > :18:08.I sensed it when I first came here, I sensed it when I first came here,

:18:08. > :18:09.there is a special bond between the there is a special bond between the

:18:09. > :18:11.there is a special bond between the supporters and the club and the

:18:11. > :18:12.supporters and the club and the supporters and the club and the

:18:12. > :18:13.supporters and the club and the rest of the city and we have to

:18:13. > :18:15.rest of the city and we have to rest of the city and we have to

:18:15. > :18:17.utilise that on Sunday and news utilise that on Sunday and news

:18:17. > :18:18.utilise that on Sunday and news that extra spirit. Could all this

:18:18. > :18:19.that extra spirit. Could all this that extra spirit. Could all this

:18:19. > :18:20.that extra spirit. Could all this exposure lead to the one thing that

:18:20. > :18:22.exposure lead to the one thing that exposure lead to the one thing that

:18:22. > :18:23.many fans crave and attract a many fans crave and attract a

:18:23. > :18:24.many fans crave and attract a wealthy benefactor from a broad?

:18:24. > :18:28.wealthy benefactor from a broad? wealthy benefactor from a broad?

:18:28. > :18:28.Brat food city reaching the Cup Brat food city reaching the Cup

:18:29. > :18:30.Brat food city reaching the Cup final is almost like advertising

:18:30. > :18:31.final is almost like advertising final is almost like advertising

:18:31. > :18:33.final is almost like advertising that money cannot buy it. We hear

:18:33. > :18:34.that money cannot buy it. We hear that money cannot buy it. We hear

:18:34. > :18:36.about cities wanting to put about cities wanting to put

:18:36. > :18:37.about cities wanting to put themselves on the map and sell

:18:37. > :18:39.themselves on the map and sell themselves internationally to

:18:39. > :18:40.themselves internationally to themselves internationally to

:18:40. > :18:41.investors. They would look at the investors. They would look at the

:18:41. > :18:44.investors. They would look at the investors. They would look at the

:18:44. > :18:46.club and see there is a stable fan- club and see there is a stable fan-

:18:46. > :18:47.club and see there is a stable fan- base, a diverse fan-base, there is

:18:47. > :18:48.base, a diverse fan-base, there is base, a diverse fan-base, there is

:18:48. > :18:49.potential there. That is priceless potential there. That is priceless

:18:49. > :18:51.potential there. That is priceless potential there. That is priceless

:18:51. > :18:52.for an investor because they see a for an investor because they see a

:18:52. > :18:54.for an investor because they see a club which could be competitively

:18:54. > :18:55.club which could be competitively club which could be competitively

:18:55. > :18:57.priced, good value for an investor. priced, good value for an investor.

:18:57. > :19:00.priced, good value for an investor. But they also see potential for

:19:00. > :19:02.But they also see potential for growth. Could Bradford's Asian

:19:02. > :19:03.growth. Could Bradford's Asian growth. Could Bradford's Asian

:19:03. > :19:06.community hold the key to the community hold the key to the

:19:06. > :19:06.community hold the key to the club's future prosperity? When the

:19:07. > :19:09.club's future prosperity? When the club's future prosperity? When the

:19:10. > :19:11.first immigrant workers landed in first immigrant workers landed in

:19:11. > :19:12.first immigrant workers landed in first immigrant workers landed in

:19:12. > :19:14.the UK Valley Parade may have been the UK Valley Parade may have been

:19:14. > :19:15.the UK Valley Parade may have been a foreign country. Even though they

:19:15. > :19:18.a foreign country. Even though they a foreign country. Even though they

:19:18. > :19:18.loved sport, football was not on loved sport, football was not on

:19:18. > :19:20.loved sport, football was not on their radar. But in recent years

:19:20. > :19:21.their radar. But in recent years their radar. But in recent years

:19:21. > :19:22.their radar. But in recent years the club has worked hard to be

:19:22. > :19:23.the club has worked hard to be the club has worked hard to be

:19:23. > :19:27.the club has worked hard to be inclusive and you can see the mix

:19:27. > :19:29.inclusive and you can see the mix inclusive and you can see the mix

:19:29. > :19:30.inclusive and you can see the mix has altered. I have come to meet

:19:30. > :19:32.has altered. I have come to meet has altered. I have come to meet

:19:32. > :19:32.film-maker an artist Shanaz Gulzar film-maker an artist Shanaz Gulzar

:19:32. > :19:33.film-maker an artist Shanaz Gulzar film-maker an artist Shanaz Gulzar

:19:33. > :19:34.who is from a football mad family, who is from a football mad family,

:19:34. > :19:36.who is from a football mad family, who is from a football mad family,

:19:36. > :19:40.to get her take on what has changed. to get her take on what has changed.

:19:40. > :19:43.to get her take on what has changed. In tears generational. My parents

:19:43. > :19:44.In tears generational. My parents In tears generational. My parents

:19:44. > :19:46.are immigration generation and I am are immigration generation and I am

:19:46. > :19:47.are immigration generation and I am first generation. I grew up with

:19:47. > :19:50.first generation. I grew up with football. Every Saturday,

:19:50. > :19:51.football. Every Saturday, football. Every Saturday,

:19:51. > :19:53.Grandstand, that theme tune still Grandstand, that theme tune still

:19:53. > :19:54.Grandstand, that theme tune still Grandstand, that theme tune still

:19:54. > :19:57.haunts me and all our children are haunts me and all our children are

:19:57. > :19:58.haunts me and all our children are initiated into the football team.

:19:58. > :20:00.initiated into the football team. initiated into the football team.

:20:00. > :20:01.It is about our generation, defer It is about our generation, defer

:20:01. > :20:03.It is about our generation, defer his generation born in this country,

:20:03. > :20:04.his generation born in this country, his generation born in this country,

:20:04. > :20:06.his generation born in this country, this is our home, or we belong here,

:20:06. > :20:08.this is our home, or we belong here, this is our home, or we belong here,

:20:08. > :20:09.we laugh football. Many will say we laugh football. Many will say

:20:09. > :20:10.we laugh football. Many will say we laugh football. Many will say

:20:10. > :20:13.this is just a football game but this is just a football game but

:20:13. > :20:14.how significant could Bradford how significant could Bradford

:20:14. > :20:15.how significant could Bradford City's success have on race

:20:15. > :20:18.City's success have on race City's success have on race

:20:18. > :20:19.relations in the wider area? relations in the wider area?

:20:19. > :20:21.relations in the wider area? Paul is tribal. Regardless of what

:20:21. > :20:23.Paul is tribal. Regardless of what Paul is tribal. Regardless of what

:20:23. > :20:24.skin colour you are, what your skin colour you are, what your

:20:24. > :20:26.skin colour you are, what your background is, when you are a

:20:26. > :20:27.background is, when you are a background is, when you are a

:20:27. > :20:28.supporter, you are passionate. supporter, you are passionate.

:20:28. > :20:29.supporter, you are passionate. supporter, you are passionate.

:20:29. > :20:30.saw that only too well in the semi- saw that only too well in the semi-

:20:30. > :20:33.saw that only too well in the semi- saw that only too well in the semi-

:20:33. > :20:34.final at Valley Parade when a young final at Valley Parade when a young

:20:35. > :20:37.final at Valley Parade when a young female Asian football fan gave full

:20:37. > :20:38.female Asian football fan gave full female Asian football fan gave full

:20:38. > :20:40.female Asian football fan gave full vent to her emotions. We saw the

:20:40. > :20:43.vent to her emotions. We saw the vent to her emotions. We saw the

:20:43. > :20:44.camera man coming towards us. Later camera man coming towards us. Later

:20:44. > :20:46.camera man coming towards us. Later camera man coming towards us. Later

:20:46. > :20:47.on when I came out of the stadium, on when I came out of the stadium,

:20:47. > :20:49.on when I came out of the stadium, on when I came out of the stadium,

:20:49. > :20:51.I realised I was the only girl I realised I was the only girl

:20:51. > :20:53.I realised I was the only girl I realised I was the only girl

:20:54. > :20:56.wearing he job. She looked line she wearing he job. She looked line she

:20:56. > :20:57.wearing he job. She looked line she was really supporting her team. You

:20:57. > :20:58.was really supporting her team. You was really supporting her team. You

:20:58. > :20:59.was really supporting her team. You are the same as any other person in

:20:59. > :21:01.are the same as any other person in are the same as any other person in

:21:01. > :21:04.there. The language you use, the there. The language you use, the

:21:04. > :21:05.behaviour you demonstrate, the behaviour you demonstrate, the

:21:05. > :21:06.behaviour you demonstrate, the behaviour you demonstrate, the

:21:06. > :21:07.passion is the same as every other passion is the same as every other

:21:07. > :21:08.passion is the same as every other passion is the same as every other

:21:08. > :21:10.supporter of your team. It does not supporter of your team. It does not

:21:10. > :21:11.supporter of your team. It does not matter what you look like, what

:21:11. > :21:13.matter what you look like, what matter what you look like, what

:21:13. > :21:23.religion you are, she was there religion you are, she was there

:21:23. > :21:27.

:21:27. > :21:28.religion you are, she was there just like everyone else. The Aram

:21:28. > :21:29.just like everyone else. The Aram just like everyone else. The Aram

:21:29. > :21:31.just like everyone else. The Aram many who think sport could be the

:21:31. > :21:32.many who think sport could be the many who think sport could be the

:21:32. > :21:33.catalyst for change. Marks senior catalyst for change. Marks senior

:21:33. > :21:35.catalyst for change. Marks senior spends much of his time teaching

:21:35. > :21:37.spends much of his time teaching spends much of his time teaching

:21:37. > :21:37.youngsters have to be better youngsters have to be better

:21:37. > :21:38.youngsters have to be better footballers and a Eldwick Primary

:21:38. > :21:39.footballers and a Eldwick Primary footballers and a Eldwick Primary

:21:39. > :21:43.School, he has been watching School, he has been watching

:21:43. > :21:44.School, he has been watching Bradford Romania unfold. All the

:21:44. > :21:45.Bradford Romania unfold. All the Bradford Romania unfold. All the

:21:45. > :21:46.Bradford Romania unfold. All the kids are having a great time. It

:21:46. > :21:51.kids are having a great time. It kids are having a great time. It

:21:51. > :21:53.has given them something to believe has given them something to believe

:21:53. > :21:54.in. Definitely. There has in. Definitely. There has

:21:54. > :21:55.in. Definitely. There has definitely been a bit of a

:21:55. > :22:00.definitely been a bit of a definitely been a bit of a

:22:00. > :22:01.resurgence in support and the resurgence in support and the

:22:01. > :22:05.resurgence in support and the playground... It has had an impact

:22:05. > :22:06.playground... It has had an impact playground... It has had an impact

:22:06. > :22:08.on the younger end. How important on the younger end. How important

:22:08. > :22:09.on the younger end. How important on the younger end. How important

:22:09. > :22:10.are role models? We look at James are role models? We look at James

:22:10. > :22:12.are role models? We look at James are role models? We look at James

:22:12. > :22:13.Hanson who used to stack shelves in Hanson who used to stack shelves in

:22:14. > :22:15.Hanson who used to stack shelves in The Co-op who could potentially

:22:15. > :22:16.The Co-op who could potentially The Co-op who could potentially

:22:16. > :22:18.The Co-op who could potentially lift the club at Wembley. What does

:22:18. > :22:19.lift the club at Wembley. What does lift the club at Wembley. What does

:22:19. > :22:22.lift the club at Wembley. What does that mean? It is very hard to

:22:22. > :22:26.that mean? It is very hard to that mean? It is very hard to

:22:26. > :22:26.become a footballer. The stags are become a footballer. The stags are

:22:26. > :22:30.become a footballer. The stags are become a footballer. The stags are

:22:30. > :22:32.0.07 %. To see players like James 0.07 %. To see players like James

:22:32. > :22:33.0.07 %. To see players like James Hanson, it has been brilliant. They

:22:33. > :22:38.Hanson, it has been brilliant. They Hanson, it has been brilliant. They

:22:38. > :22:40.are role-models for the kids. They are role-models for the kids. They

:22:40. > :22:41.are role-models for the kids. They are role-models for the kids. They

:22:41. > :22:43.are asking if they can be the next are asking if they can be the next

:22:43. > :22:44.are asking if they can be the next are asking if they can be the next

:22:44. > :22:45.to James Hanson. With the cup final to James Hanson. With the cup final

:22:45. > :22:47.to James Hanson. With the cup final imminent, Bradford is now a product

:22:47. > :22:47.imminent, Bradford is now a product imminent, Bradford is now a product

:22:47. > :22:48.imminent, Bradford is now a product to be marketed but the hardest sell

:22:48. > :22:50.to be marketed but the hardest sell to be marketed but the hardest sell

:22:50. > :22:51.to be marketed but the hardest sell will be on those who live in the

:22:51. > :22:51.will be on those who live in the will be on those who live in the

:22:52. > :22:53.will be on those who live in the city. One woman who thinks it is

:22:53. > :22:54.city. One woman who thinks it is city. One woman who thinks it is

:22:54. > :22:55.just papering over the cracks just papering over the cracks

:22:55. > :22:57.just papering over the cracks famously took her frustration out

:22:57. > :22:57.famously took her frustration out famously took her frustration out

:22:57. > :22:59.famously took her frustration out on the man who wanted to be prime

:22:59. > :23:00.on the man who wanted to be prime on the man who wanted to be prime

:23:00. > :23:02.on the man who wanted to be prime minister. I do not think you have

:23:02. > :23:03.minister. I do not think you have minister. I do not think you have

:23:03. > :23:04.minister. I do not think you have minister. I do not think you have

:23:04. > :23:06.ever been to the city. It is a dump. ever been to the city. It is a dump.

:23:06. > :23:07.ever been to the city. It is a dump. What you should be doing is

:23:07. > :23:08.What you should be doing is What you should be doing is

:23:08. > :23:10.apologising to the people of apologising to the people of

:23:10. > :23:11.apologising to the people of Bradford for ruining it. What about

:23:11. > :23:15.Bradford for ruining it. What about Bradford for ruining it. What about

:23:15. > :23:16.the success that Bradford City are the success that Bradford City are

:23:16. > :23:17.the success that Bradford City are having? People are saying this

:23:17. > :23:19.having? People are saying this having? People are saying this

:23:19. > :23:20.could be the silver bullet that could be the silver bullet that

:23:20. > :23:23.could be the silver bullet that could propel Bradford to greatness.

:23:23. > :23:24.could propel Bradford to greatness. could propel Bradford to greatness.

:23:24. > :23:26.Anything that prevents bread fall Anything that prevents bread fall

:23:26. > :23:28.Anything that prevents bread fall Anything that prevents bread fall

:23:28. > :23:29.in a favourable light has to be in a favourable light has to be

:23:29. > :23:30.in a favourable light has to be positive. It is a football match.

:23:30. > :23:32.positive. It is a football match. positive. It is a football match.

:23:32. > :23:33.It is not a long-term business It is not a long-term business

:23:33. > :23:34.It is not a long-term business It is not a long-term business

:23:34. > :23:35.tragedy, it is a football match and tragedy, it is a football match and

:23:35. > :23:37.tragedy, it is a football match and tragedy, it is a football match and

:23:37. > :23:38.come the final, whether we win or come the final, whether we win or

:23:38. > :23:38.come the final, whether we win or come the final, whether we win or

:23:38. > :23:40.fail, it for only last for a fail, it for only last for a

:23:40. > :23:41.fail, it for only last for a fail, it for only last for a

:23:41. > :23:42.certain amount of time. We need a certain amount of time. We need a

:23:42. > :23:44.certain amount of time. We need a proper strategy not based on the

:23:45. > :23:45.proper strategy not based on the proper strategy not based on the

:23:45. > :23:46.proper strategy not based on the icing of the cake. We need business

:23:46. > :23:49.icing of the cake. We need business icing of the cake. We need business

:23:49. > :23:50.investment, we need to talk about investment, we need to talk about

:23:50. > :23:52.new apprenticeships, fulfilling the new apprenticeships, fulfilling the

:23:52. > :23:55.new apprenticeships, fulfilling the requirements of the people of

:23:55. > :23:57.requirements of the people of requirements of the people of

:23:57. > :23:58.Bradford, having the services and Bradford, having the services and

:23:58. > :23:59.Bradford, having the services and Bradford, having the services and

:24:00. > :24:01.facilities right. It has to be all facilities right. It has to be all

:24:01. > :24:02.encompassing. Emma remains encompassing. Emma remains

:24:02. > :24:03.encompassing. Emma remains sceptical but the admen say this

:24:03. > :24:08.sceptical but the admen say this sceptical but the admen say this

:24:09. > :24:10.could be the city's time. There could be the city's time. There

:24:10. > :24:14.could be the city's time. There have been many attempts to rebrand

:24:14. > :24:16.have been many attempts to rebrand have been many attempts to rebrand

:24:16. > :24:17.and sell Bradford. To unify the and sell Bradford. To unify the

:24:17. > :24:20.and sell Bradford. To unify the city behind one slogan. But success

:24:20. > :24:22.city behind one slogan. But success city behind one slogan. But success

:24:22. > :24:23.has been mixed. How can Bradford has been mixed. How can Bradford

:24:23. > :24:25.has been mixed. How can Bradford capitalised on this success? How

:24:25. > :24:27.capitalised on this success? How capitalised on this success? How

:24:27. > :24:28.can they take the momentum forward can they take the momentum forward

:24:28. > :24:29.can they take the momentum forward and make Bradford great again? I

:24:29. > :24:30.and make Bradford great again? I and make Bradford great again? I

:24:30. > :24:40.and make Bradford great again? I have come to a brand design agency

:24:40. > :24:42.have come to a brand design agency to find out.

:24:42. > :24:43.to find out. to find out.

:24:43. > :24:45.The Leeds-based agency Elmwood has The Leeds-based agency Elmwood has

:24:45. > :24:46.The Leeds-based agency Elmwood has a Rostov clients which includes

:24:46. > :24:48.a Rostov clients which includes a Rostov clients which includes

:24:48. > :24:49.global giants like Wal-Mart and global giants like Wal-Mart and

:24:49. > :24:50.global giants like Wal-Mart and Unilever. I have said their

:24:50. > :24:50.Unilever. I have said their Unilever. I have said their

:24:50. > :24:52.creative team the challenge of creative team the challenge of

:24:52. > :24:53.creative team the challenge of creative team the challenge of

:24:53. > :24:55.coming up with a new image to raise coming up with a new image to raise

:24:55. > :24:56.coming up with a new image to raise Bradford's profile at Wembley and

:24:57. > :24:58.Bradford's profile at Wembley and Bradford's profile at Wembley and

:24:58. > :24:59.beyond. How can we use this beyond. How can we use this

:24:59. > :25:01.beyond. How can we use this momentum to carry this great city

:25:01. > :25:02.momentum to carry this great city momentum to carry this great city

:25:02. > :25:04.momentum to carry this great city momentum to carry this great city

:25:04. > :25:05.for what? You have a once in a 100 for what? You have a once in a 100

:25:05. > :25:07.for what? You have a once in a 100 the opportunity and the thing about

:25:07. > :25:09.the opportunity and the thing about building a brand, building

:25:09. > :25:12.building a brand, building building a brand, building

:25:12. > :25:13.awareness, desire, it is all about awareness, desire, it is all about

:25:13. > :25:15.awareness, desire, it is all about being different. Four you have to

:25:15. > :25:16.being different. Four you have to being different. Four you have to

:25:16. > :25:18.being different. Four you have to be the only people they do what you

:25:19. > :25:20.be the only people they do what you be the only people they do what you

:25:20. > :25:22.do. Bradford is not Manchester or do. Bradford is not Manchester or

:25:22. > :25:24.Huddersfield. Let's forget what Huddersfield. Let's forget what

:25:24. > :25:25.Huddersfield. Let's forget what Huddersfield. Let's forget what

:25:25. > :25:26.they do, less embrace what they do they do, less embrace what they do

:25:26. > :25:29.they do, less embrace what they do but Bradford is Bradford, it is

:25:29. > :25:30.but Bradford is Bradford, it is different. Let's drive our

:25:30. > :25:31.different. Let's drive our different. Let's drive our

:25:31. > :25:32.difference and that is the fact difference and that is the fact

:25:32. > :25:34.difference and that is the fact difference and that is the fact

:25:34. > :25:36.that we are in this cup final. It that we are in this cup final. It

:25:36. > :25:37.that we are in this cup final. It that we are in this cup final. It

:25:37. > :25:39.is a catalytic moment. Simon has a is a catalytic moment. Simon has a

:25:39. > :25:40.is a catalytic moment. Simon has a is a catalytic moment. Simon has a

:25:40. > :25:41.simple idea which I think could be simple idea which I think could be

:25:41. > :25:42.simple idea which I think could be simple idea which I think could be

:25:42. > :25:44.used to use this Cup final to make used to use this Cup final to make

:25:44. > :25:46.used to use this Cup final to make a great difference for Bradford.

:25:46. > :25:47.a great difference for Bradford. a great difference for Bradford.

:25:47. > :25:50.a great difference for Bradford. The idea is get everyone to stand

:25:50. > :25:51.The idea is get everyone to stand The idea is get everyone to stand

:25:51. > :25:54.up for Bradford. Imagine at 2:45pm, up for Bradford. Imagine at 2:45pm,

:25:54. > :25:55.up for Bradford. Imagine at 2:45pm, Cup final day, everyone takes to

:25:55. > :25:56.Cup final day, everyone takes to Cup final day, everyone takes to

:25:56. > :25:59.Cup final day, everyone takes to the streets for one moment and says,

:25:59. > :25:59.the streets for one moment and says, the streets for one moment and says,

:26:00. > :26:01.come on, Bradford! Broadcast that come on, Bradford! Broadcast that

:26:01. > :26:02.come on, Bradford! Broadcast that come on, Bradford! Broadcast that

:26:02. > :26:04.so the people of London know we are so the people of London know we are

:26:04. > :26:05.so the people of London know we are so the people of London know we are

:26:05. > :26:06.there. But most of all make the there. But most of all make the

:26:06. > :26:08.players' motivation complete. players' motivation complete.

:26:08. > :26:09.players' motivation complete. players' motivation complete.

:26:09. > :26:10.Imagine if he will run out there Imagine if he will run out there

:26:10. > :26:12.Imagine if he will run out there Imagine if he will run out there

:26:12. > :26:13.and you see and million people in and you see and million people in

:26:13. > :26:13.and you see and million people in and you see and million people in

:26:13. > :26:14.Bradford on the street, there is a Bradford on the street, there is a

:26:14. > :26:20.Bradford on the street, there is a real passionate plea that will

:26:20. > :26:21.real passionate plea that will real passionate plea that will

:26:21. > :26:23.drive Bradford on. There are other drive Bradford on. There are other

:26:23. > :26:25.drive Bradford on. There are other ideas also like turning the whole

:26:25. > :26:26.ideas also like turning the whole ideas also like turning the whole

:26:26. > :26:28.into a drive-in cinema, even a into a drive-in cinema, even a

:26:28. > :26:29.into a drive-in cinema, even a stand-up and raw for Bradford day.

:26:29. > :26:30.stand-up and raw for Bradford day. stand-up and raw for Bradford day.

:26:30. > :26:31.stand-up and raw for Bradford day. You deal with clients all over the

:26:31. > :26:33.You deal with clients all over the You deal with clients all over the

:26:33. > :26:34.world. Is it your belief that world. Is it your belief that

:26:34. > :26:35.world. Is it your belief that world. Is it your belief that

:26:35. > :26:36.something as big as a cup final, something as big as a cup final,

:26:37. > :26:39.something as big as a cup final, something as big as a cup final,

:26:39. > :26:40.because some are saying it is just because some are saying it is just

:26:40. > :26:41.because some are saying it is just a match, yet you are passionately

:26:41. > :26:43.a match, yet you are passionately a match, yet you are passionately

:26:43. > :26:44.a match, yet you are passionately of the belief that this could be

:26:44. > :26:46.of the belief that this could be of the belief that this could be

:26:46. > :26:47.the moment when Bradford recovers the moment when Bradford recovers

:26:47. > :26:50.the moment when Bradford recovers the moment when Bradford recovers

:26:50. > :26:51.at last. It is a tipping point, a at last. It is a tipping point, a

:26:51. > :26:53.at last. It is a tipping point, a catalyst, a spark and everyone

:26:53. > :26:54.catalyst, a spark and everyone catalyst, a spark and everyone

:26:54. > :26:55.catalyst, a spark and everyone needs to embrace it. If we do that

:26:55. > :26:56.needs to embrace it. If we do that needs to embrace it. If we do that

:26:56. > :26:58.and the rest of Yorkshire get and the rest of Yorkshire get

:26:58. > :26:59.and the rest of Yorkshire get and the rest of Yorkshire get

:26:59. > :27:01.behind it, it could be. If there is behind it, it could be. If there is

:27:01. > :27:02.behind it, it could be. If there is behind it, it could be. If there is

:27:02. > :27:02.a moment to be seized, the Bradford a moment to be seized, the Bradford

:27:03. > :27:04.a moment to be seized, the Bradford a moment to be seized, the Bradford

:27:04. > :27:06.break free a group which links some break free a group which links some

:27:06. > :27:07.break free a group which links some of the City's big employers and

:27:07. > :27:08.of the City's big employers and of the City's big employers and

:27:08. > :27:10.organisations say they will direct organisations say they will direct

:27:10. > :27:11.organisations say they will direct and there are planning to him

:27:11. > :27:12.and there are planning to him and there are planning to him

:27:12. > :27:13.invite movers and shakers from invite movers and shakers from

:27:13. > :27:14.invite movers and shakers from across the country to come to

:27:14. > :27:15.across the country to come to across the country to come to

:27:15. > :27:17.Bradford to change the perceptions Bradford to change the perceptions

:27:17. > :27:19.Bradford to change the perceptions Bradford to change the perceptions

:27:19. > :27:19.of the city. There is a real of the city. There is a real

:27:19. > :27:22.of the city. There is a real opportunity here. When people are

:27:22. > :27:23.opportunity here. When people are opportunity here. When people are

:27:23. > :27:24.making decisions whether to visit making decisions whether to visit

:27:24. > :27:25.making decisions whether to visit Bradford, whether to invest in

:27:25. > :27:27.Bradford, whether to invest in Bradford, whether to invest in

:27:27. > :27:28.Bradford, whether to invest in Bradford, there is a lot of mood

:27:28. > :27:29.Bradford, there is a lot of mood Bradford, there is a lot of mood

:27:29. > :27:31.Bradford, there is a lot of mood music going on. Of course there are

:27:31. > :27:32.music going on. Of course there are music going on. Of course there are

:27:32. > :27:33.hard economic decisions to consider. hard economic decisions to consider.

:27:34. > :27:35.hard economic decisions to consider. hard economic decisions to consider.

:27:35. > :27:38.If there is a more positive feeling If there is a more positive feeling

:27:38. > :27:39.If there is a more positive feeling nationally about Bradford, that can

:27:40. > :27:41.nationally about Bradford, that can nationally about Bradford, that can

:27:41. > :27:42.translate into a real tangible translate into a real tangible

:27:42. > :27:45.translate into a real tangible benefit for Bradford in terms of

:27:45. > :27:45.benefit for Bradford in terms of benefit for Bradford in terms of

:27:45. > :27:46.economic prosperity. This is a economic prosperity. This is a

:27:46. > :27:48.economic prosperity. This is a great opportunity and we have to

:27:48. > :27:50.great opportunity and we have to great opportunity and we have to

:27:51. > :27:51.make sure we exploited. When the make sure we exploited. When the

:27:51. > :27:52.make sure we exploited. When the make sure we exploited. When the

:27:52. > :27:53.team of 1911 run-out to stake their team of 1911 run-out to stake their

:27:53. > :27:54.team of 1911 run-out to stake their claim for Cup Final glory, who

:27:54. > :27:54.claim for Cup Final glory, who claim for Cup Final glory, who

:27:54. > :27:56.claim for Cup Final glory, who would have thought it would be more

:27:56. > :27:58.would have thought it would be more would have thought it would be more

:27:58. > :27:59.than a century before Bradford City than a century before Bradford City

:27:59. > :28:01.than a century before Bradford City would repeat the feat? This time

:28:01. > :28:01.would repeat the feat? This time would repeat the feat? This time

:28:01. > :28:02.would repeat the feat? This time the stakes are higher but the club

:28:02. > :28:03.the stakes are higher but the club the stakes are higher but the club

:28:03. > :28:05.the stakes are higher but the club says it is not a time to get

:28:05. > :28:07.says it is not a time to get says it is not a time to get

:28:07. > :28:08.says it is not a time to get carried away. I do not want to take

:28:08. > :28:09.carried away. I do not want to take carried away. I do not want to take

:28:09. > :28:10.this club into administration so this club into administration so

:28:10. > :28:14.this club into administration so this club into administration so

:28:15. > :28:16.what we have to do is live with what we have to do is live with

:28:16. > :28:17.what we have to do is live with what we have to do is live with

:28:17. > :28:18.hour means. I do not have a big hour means. I do not have a big

:28:18. > :28:19.hour means. I do not have a big hour means. I do not have a big

:28:19. > :28:21.tide of money, we have to live tide of money, we have to live

:28:21. > :28:21.tide of money, we have to live tide of money, we have to live

:28:21. > :28:23.within our means. In the city there within our means. In the city there

:28:23. > :28:24.within our means. In the city there is real hope that the feel-good

:28:24. > :28:25.is real hope that the feel-good is real hope that the feel-good

:28:25. > :28:27.factor can be turned into a factor can be turned into a

:28:27. > :28:29.tangible economic benefit, but tangible economic benefit, but

:28:29. > :28:30.tangible economic benefit, but whatever the result on Sunday, with

:28:30. > :28:31.whatever the result on Sunday, with whatever the result on Sunday, with