:00:37. > :00:38.Hello and welcome to the Premier League Show.
:00:39. > :00:40.It's deadline day, and in a window that's seen transfer records
:00:41. > :00:43.shattered, we're in Manchester, home of the Premier League's
:00:44. > :00:47.Spending a little time with me this evening are Shay Given -
:00:48. > :00:55.the former Newcastle, Man City, Stoke and Ireland keeper.
:00:56. > :00:58.COMMENTATOR: A terrific piece of goalkeeping.
:00:59. > :01:00.And comedian and Manchester United fan Justin Moorhouse,
:01:01. > :01:05.who's gone early in his excitement for this season.
:01:06. > :01:13.Lets start counting chickens. Let's have some knee jerk reaction. Come
:01:14. > :01:17.on, let's go. Are you both well? Good to have you here, in your
:01:18. > :01:18.semi-coordinated outfits. OK, coming up tonight.
:01:19. > :01:20.James Brown deconstructs the modern day transfer -
:01:21. > :01:23.we hear from the major players at the heart of a big deal.
:01:24. > :01:26.Nathan Caton casts a slightly disparaging eye over the latest
:01:27. > :01:36.So cringeworthy it made Alan Pardew's dad dancing look cool.
:01:37. > :01:39.And we'll also get the latest update on who's going where,
:01:40. > :01:41.as the deadline looms, from Dan Walker in the
:01:42. > :01:44.But we're going to start with our customary look back
:01:45. > :01:50.on the last seven days in the Premier League.
:01:51. > :01:58.COMMENTATOR: Danilova into the penalty area. It's
:01:59. > :02:03.Raheem Sterling. Manchester City have won it with the last kick of
:02:04. > :02:06.the game. Sterling, having had a yellow card, goes into the crowd.
:02:07. > :02:11.There's a second booking for Raheem Sterling, shown a red card. I don't
:02:12. > :02:17.understand, I don't understand so hopefully they can call me and
:02:18. > :02:21.explain. Ayew is onside, he goes around the goalkeeper and they have
:02:22. > :02:29.a second goal. The start of his Crystal Palace rain is not going
:02:30. > :02:37.very well at all. Onside, Mitrovic! 3-0, Newcastle. West Ham Place
:02:38. > :02:41.three, lost three, conceded ten. It's off Fellaini and income 2-0
:02:42. > :02:49.Manchester United and the points are safe. That's a brilliant finish from
:02:50. > :02:53.Sadio Mane. They've been by far the better side. We are three games in
:02:54. > :02:58.and it's already an absolute nightmare! I would like to go for
:02:59. > :03:05.himself, for his own sanity. Where does he go from here? Chris Wood
:03:06. > :03:10.equalises for Burnley in added time, at the end of the game, and
:03:11. > :03:18.Tottenham's Wembley wobbles continue. Liverpool have agreed to
:03:19. > :03:27.sign a player for a club record fee. Moving from Arsenal is Kieran Gibbs,
:03:28. > :03:32.who joined Arsenal for ?7 million. Hi, everyone, it's Alex here, I'm De
:03:33. > :03:37.Sart -- delighted to have signed for Liverpool. Let's start talking about
:03:38. > :03:43.Arsenal, a diabolical start the season, one of the biggest transfer
:03:44. > :03:46.season stories of the week, Alex Oxlade-Chamberlain moving to
:03:47. > :03:52.Liverpool. Klopp wanted him and that results made him go and get him. The
:03:53. > :03:57.could be, imagine if Arsenal have won at Liverpool, he'd be worth ?80
:03:58. > :04:00.million. Maybe, I'm not saying Alex Oxlade-Chamberlain did it on purpose
:04:01. > :04:06.but it's a good way of getting the price down, getting hammered 4-0.
:04:07. > :04:11.Your wages go up. I'll do that for you, boss. Arsenal have had such a
:04:12. > :04:14.poor start the season, it doesn't look we'll win this, will sell some
:04:15. > :04:18.players and make some money while the sun shines. Arsenal is a huge
:04:19. > :04:22.football club in the Premier League and they should be signing players.
:04:23. > :04:27.This last week leading into the window, Arsene Wenger has come under
:04:28. > :04:31.pressure, FA cups have papered over the cracks. Because of such a poor
:04:32. > :04:36.start the season, the fans are restless again. They are selling
:04:37. > :04:40.some of their best players and it's going to be a difficult season again
:04:41. > :04:44.for Arsenal. It's going to be difficult, we are in a World Cup
:04:45. > :04:47.year round players want to shine and if you're not playing Champions
:04:48. > :04:51.League football, which they are not for the first time in decades, then
:04:52. > :04:54.players like Alex Oxlade-Chamberlain want to shine. In terms of managers
:04:55. > :04:58.under pressure already, can we talk about De Boer. You get the sense
:04:59. > :05:02.he's come to Crystal Palace with this ambition to play Total Football
:05:03. > :05:07.and he's looked at the players he's got and is trying perhaps to fit
:05:08. > :05:10.square pegs into round holes. Yes, it's a strange appointment in the
:05:11. > :05:14.first place because of Sam Allardyce, the physicality of his
:05:15. > :05:17.teams and the way they play set plays, more direct, and Frank is
:05:18. > :05:21.coming with the Johan Cruyff mentality from Ajax and they want to
:05:22. > :05:27.play more football, play through different lines and through defence.
:05:28. > :05:30.Which would be great if... You'd love to play sexy football, whatever
:05:31. > :05:35.you want to call it, from Holland, but it's going to take some time.
:05:36. > :05:38.The only thing I'd say, Allardyce winning last year they really
:05:39. > :05:40.struggle for the first five or six weeks, the results weren't turned
:05:41. > :05:45.around really straightaway so fans can be patient perhaps and maybe he
:05:46. > :05:51.can get his message across to the team. They've gone from boring
:05:52. > :05:53.football to De Boer football. OK, this is definitely the most chaotic
:05:54. > :05:55.day in the football calendar. As the clock ticks down,
:05:56. > :05:58.with the window about to close, the pressure on everyone involved
:05:59. > :05:59.increases. Getting the deal done
:06:00. > :06:01.is far from simple. James Brown - no, not
:06:02. > :06:12.that one - has more. # Moving, just keep moving #.
:06:13. > :06:17.They call it the transfer window, but it's more like a transfer
:06:18. > :06:23.revolving door. A high-speed flurry of players in and out of clubs,
:06:24. > :06:26.broken deals, last-minute medicals, Twitter speculation, tabloid
:06:27. > :06:31.rumours, but what's it like to be sold? What's it like to have to find
:06:32. > :06:38.a 30 goalie striker? We've been talking to the people inside these
:06:39. > :06:41.deals. Its total madness. So addictive, the pressure is
:06:42. > :06:47.unbearable to get it right. Everything is transfer window, it's
:06:48. > :06:50.crazy. Will hear their stories shortly but first, here's Nick
:06:51. > :06:55.Harris of sporting intelligence and the Mail on Sunday, who's been
:06:56. > :06:58.crunching some numbers. We are talking with a full day of trading
:06:59. > :07:02.left, but we've already more than doubled the amount was spent four
:07:03. > :07:10.years ago, we are looking at ?1.5 billion feasibly for this summer. In
:07:11. > :07:13.2004, all the 20 clubs combined spend ?250 million, whereas this
:07:14. > :07:17.summer, Manchester City by themselves have already spent more
:07:18. > :07:20.than that. So basically if you're not spending 40 million quid on a
:07:21. > :07:27.fullback it looks like you're not interested in winning the title. As
:07:28. > :07:31.for 10 million that's the equivalent of a car-boot sale. What's it like
:07:32. > :07:36.to write those checks and bank that money? Steve Parish is Crystal
:07:37. > :07:40.Palace chairman and he found Yannick Bolasie, for ?350,000, but sold him
:07:41. > :07:46.for ?25 million. That is somebody who knows his business. It's a very,
:07:47. > :07:49.very difficult market to work in, because it's a closed market.
:07:50. > :07:55.There's a lack of information. We don't really ever know what players
:07:56. > :08:00.went for. That's exactly why bought him. Unfortunately, football works
:08:01. > :08:02.on the basis of the most profligate person kind of sets the market,
:08:03. > :08:07.really, than everything else follows. Trying to find out whether
:08:08. > :08:10.money is going, trying to find out if you're getting value for money,
:08:11. > :08:14.you're just paying an enormous amount of middlemen is very, very
:08:15. > :08:18.difficult. Sometimes agents are working both ends of the deal.
:08:19. > :08:21.There's nothing to stop them doing that, particularly in Europe. You
:08:22. > :08:25.don't know if you are helping -- if they are helping new or getting you
:08:26. > :08:31.to pay more. You will get on the list and it will say, ex-player, the
:08:32. > :08:35.fee might be 5-10,000,000. You make the phone call and they won 35 for
:08:36. > :08:41.him. OK, we're not going to pay 35. They are saying ten, they are
:08:42. > :08:46.telling me 15, 20 million euros. Everybody is trying to win at the
:08:47. > :08:50.game. We want to buy low and sell high, don't we? Sometimes it takes a
:08:51. > :08:53.whole transfer window for us to come to terms with the value might get
:08:54. > :08:57.for a player we sell and what we have to pay to get somebody in.
:08:58. > :09:00.People say, why do so much of it happen at the end? Because that's
:09:01. > :09:03.when the reality dawns, this is the most I'm going to get for this
:09:04. > :09:09.player. I had a situation last season, where an agent told me a
:09:10. > :09:13.number. I asked the club and they said because if you are paying a
:09:14. > :09:17.player more salary than it can impact on the transfer fee you can
:09:18. > :09:21.get, so in this instance I said to the club, he said he's not on that.
:09:22. > :09:26.It's very difficult to deal with people if they tell you straight out
:09:27. > :09:30.lies. He's a good player, no question over his brilliance, he
:09:31. > :09:35.fit. Coutinho said we've all got too much money and we all have. We're
:09:36. > :09:39.not in the context of the world game, it's spreading it wisely. It's
:09:40. > :09:43.not just because of the internal escalation, it's also because we
:09:44. > :09:47.need a certain type of player with certain attributes for this league,
:09:48. > :09:50.and that is the player that gets a higher valuation. If you then take
:09:51. > :09:54.them and put them into a passing team in Europe, they probably don't
:09:55. > :10:00.look like they are worth it, but they don't need those attributes in
:10:01. > :10:04.that league. They need different physical attributes in our league. I
:10:05. > :10:06.don't think there's any convincing case that the clubs are getting
:10:07. > :10:14.better value for money now. Four years ago that was the summer of
:10:15. > :10:19.Willian, Lovren, 88 players move for cash and cost 7 million Tupe dashed
:10:20. > :10:25.after they cost ?7.2 million each. On average. The cost is now ?14
:10:26. > :10:30.million on average. That doubling. Place these occupations in order of
:10:31. > :10:33.popularity. Bankers, bailiffs, traffic wardens, football agents.
:10:34. > :10:39.Maybe it's unfair, somebody has to do the deals, but last year, English
:10:40. > :10:45.clubs spent over ?220 million on agents. What do you get for that? We
:10:46. > :10:48.spoke to an agent, to find out. I think the transfer window, if you
:10:49. > :10:52.think about it, is pure madness if you think about it. Football is a
:10:53. > :10:55.unique model to have all your business done in two times of the
:10:56. > :11:00.year, it's quite difficult but it makes it very exciting and
:11:01. > :11:04.entertaining. That is the finish of a man who is brimming with
:11:05. > :11:08.confidence. My job as an agent in the windows to keep the player calm
:11:09. > :11:11.and to keep him focused as what he does best, which is to play
:11:12. > :11:15.football. You try to keep them away from the news, from Twitter, from
:11:16. > :11:19.all of that. It's also balancing risk and reward, so if a player is
:11:20. > :11:23.under contract now, what is the best thing? You may have on offer on the
:11:24. > :11:29.table but we don't want to take it because we are hoping another deal
:11:30. > :11:32.comes. Where things get interesting is when you're in the final year of
:11:33. > :11:35.your contract, like Alexis Sanchez at Arsenal. Do you see out your
:11:36. > :11:38.contract? You are than a free agent and any money spent on a transfer
:11:39. > :11:42.fee can go towards your salary. The flip side, you get injured, as we
:11:43. > :11:45.saw with Ibrahimovic and you risk having no clue about the end of the
:11:46. > :11:48.year. Ultimately a decision lies with the player. We are the agents.
:11:49. > :11:53.Our job is to bring them the information but it's the player who
:11:54. > :11:59.decides in the end. People love to hate agents and they loved to paint
:12:00. > :12:02.the players as villains that only are motivated by money. I think
:12:03. > :12:05.there's two sides to every story and the clubs will do exactly what they
:12:06. > :12:08.want. If they don't want a player they will make it very difficult for
:12:09. > :12:11.the player to stay. The agent will be told your player is unwanted, if
:12:12. > :12:15.you don't move him his career is going nowhere and you are faced with
:12:16. > :12:19.a situation of having to with this player. It seems to go higher. You
:12:20. > :12:23.justify because the clubs are willing to play it. Someone is only
:12:24. > :12:29.worth what someone is willing to play, so as long as they do it, why
:12:30. > :12:31.shouldn't they take it? Anybody watching football from the outside
:12:32. > :12:35.would love to earn that money and if they were doing it they would not be
:12:36. > :12:38.complaining. It's very easy to sit there and say this is ridiculous,
:12:39. > :12:41.outrageous, how can you be earning this amount of money for kicking a
:12:42. > :12:46.ball. Maybe you are right but the fact is the money is being offered
:12:47. > :12:50.so why not take it? One interesting thing to emerge from the date is the
:12:51. > :12:56.changing value by position on the pitch. Four years ago, goalkeepers
:12:57. > :13:02.were the cheapest. ?3.3 million on average. Defenders not much more, ?4
:13:03. > :13:06.million. Midfielders 8.5 million and strikers ?9.3 million. This summer
:13:07. > :13:11.your average goalkeeper is costing ?11 million, not massively more for
:13:12. > :13:15.a defender, 13.9, and pretty much the same, ?13.4 million for a
:13:16. > :13:19.midfielder, the striker is the most expensive but not massively more,
:13:20. > :13:26.?18 million. The market finally appears to be acknowledging it's a
:13:27. > :13:28.team game. We all know the Premier League is awash with money, but this
:13:29. > :13:33.summer the transfer fees have gone through the roof. They are insane!
:13:34. > :13:36.My club, the mighty Leeds United, have almost become a feeder club for
:13:37. > :13:42.Burnley. The last time Burnley won the money was in Roman! We bought
:13:43. > :13:47.one for ?2.5 million two years ago and he's gone for ?15 million, a
:13:48. > :13:53.600% increase. Nuts! What other players make of this? Here's Tyrone
:13:54. > :13:56.Mings, from Bournemouth. There's always one person adjusting room who
:13:57. > :14:00.will get wind of something and usually spread it around. Football
:14:01. > :14:04.is such a small world, but everybody would know someone who knows
:14:05. > :14:07.someone. It's a fine environment to be in a dressing room during
:14:08. > :14:12.transfer day because if someone is ill for example, everybody is always
:14:13. > :14:16.where he -- where is he, is the leading? Is a bit coming through?
:14:17. > :14:20.It's fun, just as much as it's stressful. Deep down everybody has a
:14:21. > :14:23.price, no matter who you are and no player is bigger than the club.
:14:24. > :14:26.There are so many different possibilities as to why a transfer
:14:27. > :14:30.could occur. You might not want to leave, but the club might have to
:14:31. > :14:36.off-load you, or you might want to leave, but the club is saying no.
:14:37. > :14:40.All of a sudden you have to reassess your plans and move your family and
:14:41. > :14:43.move somewhere else. When you leave you will get messages of well done
:14:44. > :14:46.on your move but in terms of keeping in contact, it's very difficult.
:14:47. > :14:51.Football isn't there to give you loads of best friends. They are just
:14:52. > :14:57.colleagues, at the end of the day. You may never speak to any of those
:14:58. > :15:00.people again. What's fascinating this summer is the change in
:15:01. > :15:06.spending depending on the players' age. Four years against the peak age
:15:07. > :15:12.for pricing was 28, players costing ?12.3 million per player of that
:15:13. > :15:16.age. Then 24, then 25. This summer, it's 24-year-olds at an average of
:15:17. > :15:22.?31 million each or the most expensive, that Lukaku, Edison, then
:15:23. > :15:25.23. Prices are rising, clubs are spending the biggest money on
:15:26. > :15:31.younger players. She will be because they have a resale value. --
:15:32. > :15:34.presumably, because they have a resale value. It wasn't always this
:15:35. > :15:41.way. There was a time when you are called into the bosses' office and
:15:42. > :15:44.he said sorry, your off to Derby. Nowadays -- nowadays the players
:15:45. > :15:49.have the power, but these guys remember it the other way. I'd been
:15:50. > :15:53.at Everton for a year and just before the World Cup there was a
:15:54. > :15:56.little bit of interest at Barcelona. I went off to play in the World Cup,
:15:57. > :16:01.then everything went really quiet. We stayed in this hotel in Mexico,
:16:02. > :16:05.where you couldn't really get any contact home. We were allowed one
:16:06. > :16:09.phone call home a week. I got a call. Just after the game against
:16:10. > :16:20.Paraguay. It was my agent, John Holmes. He said, I know I said I
:16:21. > :16:23.wouldn't disturb you, he said, but Barcelona have been on to me and
:16:24. > :16:26.says that he's got to sign, he's got a fine now, otherwise the deal is
:16:27. > :16:29.off. I said, I'm not prepared to talk to anyone. If they want me
:16:30. > :16:32.they'll still want me after the World Cup and we'll talk them. So I
:16:33. > :16:37.carried on stock we got knocked out in the next round. We met in a hotel
:16:38. > :16:40.in London. They took as in secretly through this basement and sneaked me
:16:41. > :16:46.up into a lift, into the top floor. I ended up signing for Barcelona. It
:16:47. > :16:50.was something I didn't know about at the time, but found out two or three
:16:51. > :16:54.years later that when Bobby Robson came to Newcastle as manager, he
:16:55. > :17:00.said to me whilst it was Barcelona manager, he tried to sign me when I
:17:01. > :17:05.was leaving blackbird. Jack Byrne informed Barcelona I was in full
:17:06. > :17:09.sail, so that was the end of it. He went and signed Ronaldo, so it
:17:10. > :17:13.wasn't a bad decision. It turned out OK for Bobby and for Barcelona.
:17:14. > :17:16.COMMENTATOR: Shearer!
:17:17. > :17:21.Is The Premier League is an international league, but players
:17:22. > :17:25.from different countries do not all cost the same. Belgium players are
:17:26. > :17:29.the most expensive. ?39 million on average. That is down to Lukaku this
:17:30. > :17:35.summer. Among countries with more than two players sold, the French
:17:36. > :17:43.are the Costliest as ?37 million each, bra dillian, ?21 million,
:17:44. > :17:46.Spanish, ?16 million, Austria ?15 million, Dutch ?10.6 million.
:17:47. > :17:52.English players are averaging only ?10 million. Scottish players, ?6
:17:53. > :17:56.million. Manchester City have spent more money on their defence than
:17:57. > :18:02.Norwich City. But would we have it any other way? From tomorrow morning
:18:03. > :18:06.they will have to live with what they've got - until January when
:18:07. > :18:11.they can do it all over again. I'm sure you sucked into the excitment,
:18:12. > :18:14.the tail wagging the dog situation that seems to be Transfer Deadline
:18:15. > :18:18.Day. It doesn't seem to be goodbyes. How can it be that everything ends
:18:19. > :18:22.up on in the few hours on the final day? A lot of the people doing the
:18:23. > :18:28.deals are middle aged men, aren't they? We have seen what they are
:18:29. > :18:35.like on Christmas Eve! It's getting more scrambled. Lukaku went for ?75
:18:36. > :18:39.million. Early in the window. Neymar for ?200 million. If he went on the
:18:40. > :18:45.deadline day, Lukaku could be double that. ?2 million, we are heading
:18:46. > :18:51.towards rapidly, potentially the first ?1 billion player? It's going
:18:52. > :18:56.to happen. The Neymar clause which triggered the ?200 million. You
:18:57. > :19:01.splieth written, 14 donkeys and a unicorn. No-one would ever play ?200
:19:02. > :19:06.million they thought two years ago. What would release clauses be like
:19:07. > :19:10.now? ?1 billion. We will see the first contract with ?1 billion
:19:11. > :19:14.release clause. Figures have gone crazy. You mentioned Neymar has set
:19:15. > :19:19.a trend. To see it in black-and-white, the average player
:19:20. > :19:23.has gone from ?7 million to ?14 million is ridiculous. Where are we
:19:24. > :19:28.going with this? Where will it end up? The word "average" is
:19:29. > :19:34.interesting. Average play remembers going for a lot of money. That is
:19:35. > :19:39.why Roy Keane has scratched his head. Average players going for
:19:40. > :19:44.?30-40 million. Where does the market end? Players with the
:19:45. > :19:48.promise. We saw on the the film the average age is coming below. People
:19:49. > :19:55.are taking a punt on players hoping it carries on growing. They want
:19:56. > :19:59.resale value as well. Like buying racehorses. They are look at
:20:00. > :20:04.potential. They can't afford to buy someone at the end spectrum, I
:20:05. > :20:10.guess. The bubble has to burst. How many years have we been saying this?
:20:11. > :20:15.I know. It feels like it each time. This time next year. We can't
:20:16. > :20:20.believe Sanchez has gone to Wigan for ?1 million. As a player was it
:20:21. > :20:29.exciting as the media friendsy that surrounds it? I moved to Man City on
:20:30. > :20:37.transfer day. I signed before 5.00pm they had a European deadline. It
:20:38. > :20:42.wasn't 12.00am. I was waiting by an old-fashioned fax machine, old
:20:43. > :20:46.school. I had a medical waiting for the go-ahead from Newcastle to see
:20:47. > :20:51.if Manchester City had agreed. You look at your watch, will it be done
:20:52. > :20:57.or not. It's nerve-wracking. You made up your mind you want to go.
:20:58. > :21:02.You have to commit at something. Looking at houses, on rightmove.
:21:03. > :21:06.Were you at a point when you thought you were going to move and it didn't
:21:07. > :21:13.happen? Possibly, possibly. That means yes. It's not black-and-white.
:21:14. > :21:14.Deals don't go through. Alan Shearer nearly went to Barcelona, who knew
:21:15. > :21:17.Imagine that. There's just under 40
:21:18. > :21:19.minutes of the window left. For the very latest on who's
:21:20. > :21:23.going where, let's go over to the Football Focus studio
:21:24. > :21:29.and join Dan Walker, -- Trevor Sinclair. Thank you. We
:21:30. > :21:33.are counting down here. It's been an eventful transfer day. Not as busy
:21:34. > :21:40.as we thought it might be earlier on. Trevor will be with us on BBC
:21:41. > :21:45.One later. They mentied Alex Oxlade-Chamberlain. Costa and
:21:46. > :21:49.Barclay and Sanchez moving from Arsenal to Manchester City, they
:21:50. > :21:53.haven't gone through. Is that City bidding too late? I I think.
:21:54. > :21:57.Brinkmanship, leaving it to the last-minute. Trying to get the
:21:58. > :22:01.player as cheap as possible may have backfired. Then you look at the
:22:02. > :22:06.player. He is desperate to leave Arsenal. He looks at Arsenal as a
:22:07. > :22:11.club that has not matched his ambitions. Could be uncomfortable?
:22:12. > :22:14.Very uncomfortable. Not just with the supporters, but his team-mates
:22:15. > :22:18.in the changing room. You can imagine that. He will be upset that
:22:19. > :22:22.has not gone through. A bit of a blow for Manchester City. They have
:22:23. > :22:26.a young and up coming player at Manchester City who might get an
:22:27. > :22:33.opportunity now. We were at the Euros last summer lots of talk about
:22:34. > :22:37.Sanchez from Portugal. He will go to Swansea on-loan from Bayern Munich?
:22:38. > :22:41.I think it's great for both players. He didn't play football for Bayern
:22:42. > :22:46.Munich. A lot of big name players in that dressing room. He struggled a
:22:47. > :22:51.little bit. Going to work with Paul Clement, who he knows from his
:22:52. > :22:54.Munich days, in a smaller dressing room I think that will suit him down
:22:55. > :22:57.to the ground. He will use it as a trial. He will play in the Premier
:22:58. > :23:02.League. He will put his name out there. He's in the shop window. If
:23:03. > :23:07.he can do well for Swansea, put himself about in Premier League he
:23:08. > :23:11.may get another move to a Premier League Crystal Palace happy club.
:23:12. > :23:16.They have a permanent day for Sakho, less than the ?30 million Liverpool
:23:17. > :23:21.rated him at? This is where it can sometimes go in your favour. Frank
:23:22. > :23:27.needed someone in there. They conceded six goals in three Premier
:23:28. > :23:35.League games. I think he will do well there. Transfer Deadline Day
:23:36. > :23:39.special with trefon alongside Stoke's Charlie Adam. Thank you.
:23:40. > :23:41.The rush to make that last-minute signing keeps
:23:42. > :23:43.everyone on their toes, and sends the social
:23:44. > :23:47.But at this late stage, there won't be time for the clubs
:23:48. > :23:49.to make their dramatic signing announcement videos.
:23:50. > :23:53.Nathan Caton, for one, won't miss them.
:23:54. > :23:59.So, when it came to transfer this is summer the fees weren't the only
:24:00. > :24:04.thing that Werritty over the top. A new trend started where clubs used
:24:05. > :24:12.social media to announce new standings. They were so cringe
:24:13. > :24:28.worthy it made Alan Pardew's dad dancing look cool! Swansea announced
:24:29. > :24:29.the sign of Messa with one of their players playing an English teacher.
:24:30. > :24:46.My name is. My name is... I mean, I left there trying to con
:24:47. > :24:52.the ref. Apging isn't something that comes naturally to football players.
:24:53. > :24:58.Sorry this isn't the number for PPI How are you? Bru, I've got a
:24:59. > :25:06.question. What is eight inches long and hangs up? They say there's no
:25:07. > :25:10.such thing as bad publicity, try telling Chelsea that. Right, Sam,
:25:11. > :25:23.what name do you want on the back then? Rudd. I'm a Chelsea player
:25:24. > :25:35.now. You could have Hazard, Fabregas, and
:25:36. > :25:42.you want ruder. We hired two actors who will kidnap you from a hotel.
:25:43. > :25:46.One will have a clown mask and the other will be dressed like a woman.
:25:47. > :25:50.Does that sound OK to you? No. If you are going to tweet an
:25:51. > :25:57.announcement, make sure it's legit or it could get messy. It wasn't
:25:58. > :26:05.just players getting involved. Check out Bob Bradley.
:26:06. > :26:09.# Who do you think you are... # I think football clubs should only
:26:10. > :26:14.be allowed to make cheesy videos if the player in question is that good.
:26:15. > :26:23.Yeovil Town announcing someone on-loan. Save your mobile data. Come
:26:24. > :26:27.on the Glovers. Is the one good video announcement of the summer has
:26:28. > :26:33.to be Aston Villa announcing John Terry. It hasn't quite gone to plan
:26:34. > :26:41.so far. Talk about hero to villain. I would love to see the fee now.
:26:42. > :26:47.So I guess my point is, you don't need to be over the top with these
:26:48. > :26:50.videos. We don't need players acting. It's not the Oscars, it's
:26:51. > :26:53.football. Just make a simple statement. You don't want to look
:26:54. > :27:01.stupid! This is a new thing, isn't it, this
:27:02. > :27:05.social media announcement of a signing. I imagine some players are
:27:06. > :27:09.more keen on it than others? Some players will love it and some
:27:10. > :27:11.players will hate it. It's the modern trend that all clubs are
:27:12. > :27:17.trying to do something different than the previous club. The younger
:27:18. > :27:20.again rashgs my son who is 12, he loves all this, the unveiling and
:27:21. > :27:24.different things players are asked to do. If you ask Alan Shearer or
:27:25. > :27:30.Roy Keane, can you jump through a hoop and smile at the end they would
:27:31. > :27:35.would say - good one. He would announce it on snap chat. We will
:27:36. > :27:42.have a chat and I'll snap. That is what would happen. There was a scarf
:27:43. > :27:48.and a picture on the pitch. In Barcelona they let 30,000 people in.
:27:49. > :27:57.Dembele. Alan Shearer was like that at Newcastle. 10,000 at St James'
:27:58. > :28:01.Park. Ahead of his time. They will come underneath the turf, come up
:28:02. > :28:06.like a mole in the ground. Or drop out of the sky like the Queen at the
:28:07. > :28:12.Opening Ceremony in the Olympics. It's different. It certainly is.
:28:13. > :28:18.Don't forget that Football Focus is over on BBC One in 15 minutes,
:28:19. > :28:21.to guide you through all the deals as the transfer window shuts.
:28:22. > :28:23.We'll be back at the same time next week.
:28:24. > :28:26.As the Premier League takes a break for the World Cup qualifiers,
:28:27. > :28:28.we are going to leave you with a little reminder
:28:29. > :28:32.of all the football we have for you this season.