0:00:02 > 0:00:04Of all the tourists that came to Britain last year,
0:00:04 > 0:00:0697% of them didn't visit Yorkshire.
0:00:08 > 0:00:10What's wrong with them?
0:00:31 > 0:00:32Coming up this week -
0:00:32 > 0:00:36we find out how this region's trying to fight London's dominance
0:00:36 > 0:00:37and why the Tour de France
0:00:37 > 0:00:40could be the greatest weapon in its armoury.
0:00:40 > 0:00:41We've got everything, really.
0:00:41 > 0:00:45All we need is somebody to come and appreciate it.
0:00:45 > 0:00:47Tommy's back with his travel gadgets.
0:00:47 > 0:00:50We harness his destructive side.
0:00:50 > 0:00:52But if you around whacking it against walls,
0:00:52 > 0:00:55you could end up breaking it. I didn't that time!
0:00:55 > 0:00:58Our animated travel tales come from Romania,
0:00:58 > 0:01:02with an unfortunate case of mistaken identity.
0:01:02 > 0:01:07And we go clubbing with the retro ravers of Spain's Balearic Islands.
0:01:15 > 0:01:20Some of the UK's most beautiful landscape is in Yorkshire.
0:01:20 > 0:01:25And one of the best ways to arrive is by rail.
0:01:25 > 0:01:29Steam trains still sometimes run on these old lines.
0:01:29 > 0:01:33And it's dead easy to get to for foreign tourists,
0:01:33 > 0:01:35just a few hours out of London.
0:01:38 > 0:01:40Tickets, please.
0:01:41 > 0:01:43Thank you very much.
0:01:45 > 0:01:49We're very lucky today, actually. It's an absolutely fantastic day.
0:01:49 > 0:01:52When you say "lucky today", isn't it like this every day?
0:01:52 > 0:01:54It's not...not like this every day.
0:01:54 > 0:01:57But if you choose to come on the Settle to Carlisle line,
0:01:57 > 0:01:59and it is quite misty, that's the atmosphere.
0:02:01 > 0:02:04Why is it only 3% of international visitors to the UK
0:02:04 > 0:02:06bother coming here?
0:02:06 > 0:02:08For most British people,
0:02:08 > 0:02:11this area is known as being wild and beautiful
0:02:11 > 0:02:14and for two famous and huge national parks.
0:02:14 > 0:02:17But that message isn't getting around.
0:02:17 > 0:02:20That's why Yorkshire is pinning its hopes on another form of travel,
0:02:20 > 0:02:22one with fewer wheels.
0:02:26 > 0:02:27Bikes.
0:02:27 > 0:02:31Next weekend, the Grand Depart of the Tour de France
0:02:31 > 0:02:34will leave Yorkshire's biggest city, Leeds,
0:02:34 > 0:02:38bound for its smaller, more peaceful neighbour Harrogate.
0:02:38 > 0:02:40On its way, the peloton will pass through
0:02:40 > 0:02:43some extraordinary countryside.
0:02:43 > 0:02:48Organisers reckon around 3.5 billion people around the world
0:02:48 > 0:02:52will be watching the race - a gold-plated opportunity.
0:02:52 > 0:02:54There'll be people around Europe and the world
0:02:54 > 0:02:56who will maybe have heard of Yorkshire
0:02:56 > 0:02:58but not know what Yorkshire is.
0:02:58 > 0:03:01So when they get to see a ten-hour television advert
0:03:01 > 0:03:03of the great county of Yorkshire,
0:03:03 > 0:03:04I think they'll have their eyes opened
0:03:04 > 0:03:06to see how beautiful the county is.
0:03:06 > 0:03:08Do you think part of the problem,
0:03:08 > 0:03:10and the reason why you don't get as many international tourists
0:03:10 > 0:03:12coming to Yorkshire, is because of the cost?
0:03:12 > 0:03:15It's quite expensive to get here on the train.
0:03:15 > 0:03:19If you book it on the day, you are going to pay the highest price,
0:03:19 > 0:03:21get the most expensive ticket.
0:03:21 > 0:03:25We need to make it possible through ticketing with Eurostar
0:03:25 > 0:03:28and then a train coming straight through to Yorkshire.
0:03:28 > 0:03:30At the moment, you've got to print a ticket off in London.
0:03:30 > 0:03:33There are things like that - we need to make it a lot easier.
0:03:33 > 0:03:36There are things the government can help with from that point of view.
0:03:39 > 0:03:44Standard prices can start at £13, if you're lucky.
0:03:46 > 0:03:49But walk-up fares can cost a couple of hundred.
0:03:49 > 0:03:53It's almost impossible to fly direct from outside Europe,
0:03:53 > 0:03:57so many potential visitors pass through London first.
0:03:57 > 0:03:59In most cases, that's where they stay.
0:04:00 > 0:04:04That means some of the most popular parts of England
0:04:04 > 0:04:06struggle to attract foreign arrivals,
0:04:06 > 0:04:10with figures only about 2% of the total.
0:04:10 > 0:04:13Sucking in visitors from miles around,
0:04:13 > 0:04:19many fear London's becoming something of a tourism black hole.
0:04:19 > 0:04:21One finger.
0:04:21 > 0:04:23And then the second finger on...now!
0:04:23 > 0:04:25- That's it! - THEY SING IN CHORUS
0:04:25 > 0:04:30'The Tour Of Infinite Possibility, in a back room in Otley.
0:04:30 > 0:04:33'The guys leading this workshop, Hope And Social,
0:04:33 > 0:04:37'are the front men of Yorkshire's cultural festivities.
0:04:37 > 0:04:40'They're from around the UK, but have found a home here,
0:04:40 > 0:04:43'and are quickly becoming a common sight
0:04:43 > 0:04:46'in the region's pubs and clubs.'
0:04:46 > 0:04:49How am I going to move my fingers there? You're having a laugh!
0:04:53 > 0:04:56'The Yorkshire Festival has used music, dance, drama
0:04:56 > 0:04:59'and sculpture as a sideshow to the Tour,
0:04:59 > 0:05:01'and there are events and exhibitions planned
0:05:01 > 0:05:03'throughout the summer.'
0:05:03 > 0:05:06I must say, it all sounds fantastic.
0:05:06 > 0:05:10Do you think there is, if someone came on holiday to Yorkshire,
0:05:10 > 0:05:12there's enough culture, enough things to do,
0:05:12 > 0:05:14to sustain a holiday?
0:05:14 > 0:05:18- How long for, two months? - Oh.- Definitely, yeah!
0:05:18 > 0:05:24I was saying recently, cos I've got two kids, there isn't a day where
0:05:24 > 0:05:26you couldn't do something different, if you wanted to.
0:05:26 > 0:05:29You could go and do some different every day of the year,
0:05:29 > 0:05:31- and still have things left to do. - Wow.
0:05:31 > 0:05:35Just think about your day, the stuff you've done today.
0:05:35 > 0:05:37- And you're stopping in Leeds?- Yeah.
0:05:37 > 0:05:39So you've been up in the wilds.
0:05:39 > 0:05:43You've been on one of the oldest train lines in the world,
0:05:43 > 0:05:45seen all this beautiful countryside.
0:05:45 > 0:05:48You've come here to find some art and culture.
0:05:48 > 0:05:50You're going to go back to Leeds. There's a possibility
0:05:50 > 0:05:53you might go for one of the best cocktails in the world,
0:05:53 > 0:05:57- at one of the top ten cocktail bars in the whole world.- OK, nice.
0:05:57 > 0:06:00And, what's more, they reckon that if Yorkshire had competed
0:06:00 > 0:06:03as its own country in the 2012 Olympics,
0:06:03 > 0:06:05it would have come 12th.
0:06:05 > 0:06:08And they've been sporty in these parts for ages.
0:06:08 > 0:06:13In 1958, this man became the first Brit to win
0:06:13 > 0:06:15a stage of the Tour de France.
0:06:15 > 0:06:18He was already the first Brit to complete the whole thing.
0:06:22 > 0:06:27At the age of 83, Brian Robinson lives close to the 2014 route
0:06:27 > 0:06:30and, of course, is still in the saddle.
0:06:30 > 0:06:33He's looking forward to the exposure.
0:06:33 > 0:06:35It's already around the world.
0:06:35 > 0:06:38I talked to a guy from Canada, he said,
0:06:38 > 0:06:40"We see nothing on television but Yorkshire these days!"
0:06:40 > 0:06:44That's a good sign. We haven't even got there yet.
0:06:44 > 0:06:49So when all those television cameras, which come from
0:06:49 > 0:06:52over 100 countries, are focused on Yorkshire,
0:06:52 > 0:06:55that can't be a bad thing, can it, really?
0:06:55 > 0:06:56That'd be amazing.
0:06:58 > 0:07:01The roads up here have come in for some criticism.
0:07:01 > 0:07:05French cyclist Marcel Kittel described them as "very dangerous",
0:07:05 > 0:07:09particularly where they're narrow and bordered by stone walls.
0:07:09 > 0:07:12But, for Brian, there's no better setting.
0:07:13 > 0:07:16We've got such a varied countryside.
0:07:16 > 0:07:18We've got the canal system.
0:07:18 > 0:07:23We've got the rivers, we've got the seaside. We got the mountaintops.
0:07:23 > 0:07:27Everything, I mean... CAR BEEPS AS IT RUSHES BY
0:07:27 > 0:07:31I've ridden my life around this district, from being 14,
0:07:31 > 0:07:33so I know it pretty well.
0:07:33 > 0:07:36It takes some beating, really.
0:07:36 > 0:07:38So expect to see lots of bikes
0:07:38 > 0:07:40if you come here in the next couple of years
0:07:40 > 0:07:42and cheap rental schemes aren't hard to find.
0:07:42 > 0:07:44But watch out, because it's hilly around here
0:07:44 > 0:07:46and the terrain is tough.
0:07:46 > 0:07:49And here's a few other things you might need to know
0:07:49 > 0:07:51if you're visiting Yorkshire.
0:07:51 > 0:07:53# When I am with you There's no place I'd rather be... #
0:07:53 > 0:07:56Don't believe the stereotype that English food is terrible.
0:07:56 > 0:07:59There's some great local stuff in Yorkshire,
0:07:59 > 0:08:03the home of Wensleydale cheese and all kinds of cakes
0:08:03 > 0:08:04But for something a bit spicier,
0:08:04 > 0:08:07you could try Bradford's famous Curry Mile.
0:08:07 > 0:08:10# If you gave me a chance... #
0:08:10 > 0:08:13If it's a last-minute decision to travel,
0:08:13 > 0:08:16you might find it cheaper to drive from any of the UK's major cities.
0:08:16 > 0:08:18Try to avoid public holidays,
0:08:18 > 0:08:20as the roads are often single carriageway
0:08:20 > 0:08:22and can get congested.
0:08:22 > 0:08:24# There's no place I'd rather be... #
0:08:24 > 0:08:27There are four big sculpture venues in Yorkshire
0:08:27 > 0:08:29which have branded themselves, confusingly,
0:08:29 > 0:08:31as the Sculpture Triangle.
0:08:31 > 0:08:34Despite the geometric absurdity, there's lots to see there,
0:08:34 > 0:08:37and they're all within a 30-minute journey of each other.
0:08:37 > 0:08:39# There's no place I'd rather be. #
0:08:42 > 0:08:45Next up, more of your animated travel tales.
0:08:45 > 0:08:48This one's from Sarah from New Zealand.
0:08:50 > 0:08:51The lonesome traveller blues hit
0:08:51 > 0:08:54when I was halfway through a tour of Eastern Europe.
0:08:54 > 0:08:56As anyone who has travelled alone can tell you,
0:08:56 > 0:08:59it starts to wear you out in pretty typical ways.
0:08:59 > 0:09:02You're lonely, exhausted - you just want a home-cooked meal.
0:09:02 > 0:09:05But happily, my Romanian friend had given me her mother's address
0:09:05 > 0:09:07and encouraged me to visit.
0:09:07 > 0:09:09When I arrived in the heart of eerie Transylvania
0:09:09 > 0:09:11I set out to find the right apartment,
0:09:11 > 0:09:13but the Soviet blocks all looked the same -
0:09:13 > 0:09:16an old, daunting mess of grey cement.
0:09:16 > 0:09:20Eventually, I settled on one apartment in a row of hundreds.
0:09:20 > 0:09:21I knocked on the door gently,
0:09:21 > 0:09:24anticipating a lot of our encounter to be lost in translation.
0:09:24 > 0:09:26A kind, older woman answered
0:09:26 > 0:09:28and through a mixture of mimed movements
0:09:28 > 0:09:31and enunciated English, I explained that I was her daughter's friend.
0:09:31 > 0:09:34She received me with a big grin, quickly ushering me inside.
0:09:34 > 0:09:37A little girl, who I assumed was my friend's sister, was also inside.
0:09:37 > 0:09:39TV BLARES We all sat down to drink tea,
0:09:39 > 0:09:42watch Romanian soap operas and share home-made cake.
0:09:42 > 0:09:45The apartment was really cosy, and full of lamps, souvenirs
0:09:45 > 0:09:46and crochet throws.
0:09:46 > 0:09:49I understood almost nothing of what was happening,
0:09:49 > 0:09:52but soap operas are pretty much the same in every language.
0:09:52 > 0:09:53I also must have wolfed down my cake,
0:09:53 > 0:09:56because my friend's mum quickly offered to go buy food for dinner.
0:09:56 > 0:10:00She put her coat on and slipped out, leaving me with the little girl.
0:10:00 > 0:10:02When she got back, she went to work,
0:10:02 > 0:10:05making a genuine Romanian feast of hearty soup, meat and polenta.
0:10:05 > 0:10:07Throughout the meal, we laughed
0:10:07 > 0:10:09and continued to talk in a muddled mix of hand signals.
0:10:09 > 0:10:12After about five hours, my host pulled out some old photo albums.
0:10:12 > 0:10:16I looked forward to seeing potentially embarrassing photos
0:10:16 > 0:10:17of my friend as a little girl.
0:10:17 > 0:10:21But as the pages turned and we passed an endless array of husbands,
0:10:21 > 0:10:24aunts, uncles and children, I began to have a sinking feeling
0:10:24 > 0:10:27that these were not my friend's relatives.
0:10:27 > 0:10:30I hadn't seen one picture that looked like her.
0:10:30 > 0:10:32My mouth went dry and my heart beat faster.
0:10:32 > 0:10:34I was in the wrong apartment!
0:10:34 > 0:10:36To make matters worse, the woman and the little girl
0:10:36 > 0:10:38began pulling out a mattress for me to sleep on.
0:10:38 > 0:10:40I panicked and stiffened on the couch,
0:10:40 > 0:10:43unsure of how to make a quick exit without being rude.
0:10:43 > 0:10:46In my best gesturing, I explained that I already had a hotel booked.
0:10:46 > 0:10:48I thanked them profusely and made a hasty retreat,
0:10:48 > 0:10:50too embarrassed to linger.
0:10:50 > 0:10:54They waved a warm goodbye and I set off into the concrete Soviet jungle.
0:10:54 > 0:10:55Out of the corner of my eye,
0:10:55 > 0:10:58I noticed the apartment I should have visited,
0:10:58 > 0:11:00and couldn't believe I'd mixed the numbers up.
0:11:00 > 0:11:03As I slinked off into the night, I couldn't shake the image
0:11:03 > 0:11:06of that sweet little girl asking her mother, "Who was that woman?"
0:11:06 > 0:11:09Her mother's inevitable reply, "I have absolutely no idea."
0:11:19 > 0:11:23Now for your weekly roundup from around the world of travel.
0:11:23 > 0:11:26Dozens more places have just been added
0:11:26 > 0:11:29to UNESCO'S list of World Heritage Sites.
0:11:29 > 0:11:34The destinations this time included Botswana's Okavango Delta,
0:11:34 > 0:11:36the Grand Canal in China
0:11:36 > 0:11:39and the ancient Incan Qhapaq Nan road network,
0:11:39 > 0:11:43which goes through six South American countries.
0:11:43 > 0:11:47Late night dancing might soon be allowed again in Japan.
0:11:47 > 0:11:50The government there is considering relaxing the rules.
0:11:50 > 0:11:54Now, not many people know that dancing's only allowed till midnight
0:11:54 > 0:11:56at clubs that have a special license.
0:11:56 > 0:11:59In recent years, there have been police raids
0:11:59 > 0:12:01against venues that ignore the ban.
0:12:03 > 0:12:04And finally,
0:12:04 > 0:12:09it's got volcanoes, sand and almost guaranteed sunshine
0:12:09 > 0:12:12but now people heading to Tenerife, in the Canary Islands,
0:12:12 > 0:12:15should also be greeted with a smile.
0:12:15 > 0:12:18The island's tourism corporation has come up with
0:12:18 > 0:12:21a scheme called Tenerife Buena Gente.
0:12:21 > 0:12:25The aim is to encourage locals to be nicer to tourists.
0:12:29 > 0:12:31Still to come here on The Travel Show...
0:12:31 > 0:12:35Coming up, we head to the party island of Mallorca
0:12:35 > 0:12:36to rave with the over-50s,
0:12:36 > 0:12:39who appear to be the new kids on the block.
0:12:39 > 0:12:42- Not going to bungee.- I'll watch her, but I won't be going on it.
0:12:42 > 0:12:44She's going to the foam party.
0:12:45 > 0:12:49The Travel Show - your essential guide wherever you're headed.
0:12:59 > 0:13:02Here on The Travel Show, we've tested stuff that's solar powered,
0:13:02 > 0:13:04hand powered and even fire powered.
0:13:04 > 0:13:07But my first one today is a little bit different.
0:13:07 > 0:13:12It takes its energy from a scientific reaction.
0:13:12 > 0:13:14Let's take a look!
0:13:14 > 0:13:19The Brunton Hydrogen Reactor powers your device via USB.
0:13:19 > 0:13:23OK, so the lab coat and the goggles might be a bit much
0:13:23 > 0:13:25but I always wanted to be a scientist.
0:13:25 > 0:13:29You plug in the USB and screw in the hydrogen cylinder.
0:13:29 > 0:13:32And that will then react with the oxygen in the atmosphere
0:13:32 > 0:13:34to produce electricity.
0:13:34 > 0:13:36You'll hear that in just a second.
0:13:36 > 0:13:38IT POPS There you go.
0:13:38 > 0:13:42Each core has the capability to charge your phone three times.
0:13:42 > 0:13:43Once they're empty, you can take them
0:13:43 > 0:13:46to an outdoor shop to be refilled.
0:13:46 > 0:13:48Now, there are quite a few products out there
0:13:48 > 0:13:51that will give you back up power for your devices.
0:13:51 > 0:13:52But what I like about this one
0:13:52 > 0:13:55is it uses the natural elements around you,
0:13:55 > 0:13:56which is kind of cool
0:13:56 > 0:13:58because you know if you're in the middle of nowhere
0:13:58 > 0:14:01then you'll always be able to charge your mobile phone.
0:14:01 > 0:14:04However, if you are going on a long trip
0:14:04 > 0:14:07then you will need quite a few of these.
0:14:07 > 0:14:08Check these out.
0:14:08 > 0:14:11Wireless headphones that sync via Bluetooth
0:14:11 > 0:14:17so you can listen to music or take a phone call but...
0:14:18 > 0:14:19..without using your ear.
0:14:21 > 0:14:25The AfterShokz Bluez uses bone conduction technology
0:14:25 > 0:14:29to transfer a sound waves directly into the inner ear.
0:14:29 > 0:14:33You use the bone at the side to play music or to receive phone calls
0:14:33 > 0:14:36and then the vibrations travel through your skull
0:14:36 > 0:14:38so you can hear the sound.
0:14:38 > 0:14:42People around you might be able to hear some of the sound too,
0:14:42 > 0:14:44so these aren't ideal if you're somewhere quiet
0:14:44 > 0:14:46like an overnight flight.
0:14:46 > 0:14:49But imagine if you are on a city tour,
0:14:49 > 0:14:52perhaps you're going for a run or your on a cycle ride
0:14:52 > 0:14:55and you need to keep your wits about you on a safety level.
0:14:55 > 0:14:57Then something like this allows you
0:14:57 > 0:14:59to listen to your music at the same time.
0:14:59 > 0:15:00It's the best of both worlds.
0:15:03 > 0:15:04Ooh!
0:15:06 > 0:15:09When you're chilling out on a beach,
0:15:09 > 0:15:13you need to be wary about how much UV you're exposing your body to.
0:15:13 > 0:15:15However, on a day like this in London,
0:15:15 > 0:15:18I don't think I need to be so cautious.
0:15:18 > 0:15:21But if I did have the sun beating down on me,
0:15:21 > 0:15:24then something like this could be quite handy.
0:15:26 > 0:15:30The Netatmo June Bracelet has in-built UV sensors
0:15:30 > 0:15:32and syncs with your phone via Bluetooth.
0:15:32 > 0:15:35You'll need to download the app and then input your skin type
0:15:35 > 0:15:38and whether or not you're wearing suncream
0:15:38 > 0:15:42and then you can track how much UV you're exposed to.
0:15:43 > 0:15:45OK, OK, so in weather like this
0:15:45 > 0:15:49it's only showing 0.2 on the reading on the phone.
0:15:49 > 0:15:53And actually, because there isn't a display on the bracelet itself,
0:15:53 > 0:15:56you have to keep the two together, which can restrict its use.
0:15:56 > 0:15:58Plus, this isn't waterproof,
0:15:58 > 0:16:01so you can't take it in the sea or in the swimming pool.
0:16:01 > 0:16:04But we all know how important it is to be safe in the sun
0:16:04 > 0:16:07and something like this can help you track
0:16:07 > 0:16:08how much UV you're exposed to.
0:16:08 > 0:16:11Oh, one other thing, it's actually designed for ladies.
0:16:11 > 0:16:13But I think I pull it off quite well.
0:16:16 > 0:16:19I thought I'd buy everyone in the office a nice bottle of Merlot.
0:16:19 > 0:16:21They'll like that. Oh!
0:16:21 > 0:16:24That'll be ruined. Or is it?
0:16:24 > 0:16:27The Vigo wine carrier is made from a resistant foam
0:16:27 > 0:16:31that turns into a protective shell on impact.
0:16:31 > 0:16:36The makers of this claim it can protect the bottle from typical drops
0:16:36 > 0:16:38but if you go around whacking it against walls,
0:16:38 > 0:16:41you could end up breaking it. I didn't that time!
0:16:41 > 0:16:42But imagine you've brought back
0:16:42 > 0:16:45a lovely bottle of wine from your holidays.
0:16:45 > 0:16:48Then having this can add a layer of protection in your suitcase.
0:16:53 > 0:16:58OK, for the final test, let's see if it can withstand this.
0:17:02 > 0:17:05LAUGHTER No problem!
0:17:10 > 0:17:13To end this week, we're heading to the Mediterranean Sea
0:17:13 > 0:17:15and the Spanish resort island of Mallorca.
0:17:15 > 0:17:18Greg McKenzie's been to find out why clubbing there
0:17:18 > 0:17:20is no longer just for the young.
0:17:23 > 0:17:27Magaluf is Mallorca's best-known resort.
0:17:27 > 0:17:30Situated on the southwest coast of the island,
0:17:30 > 0:17:34it's been attracting holiday-makers for more than 40 years.
0:17:34 > 0:17:36Some say the recipe here is simple -
0:17:36 > 0:17:40palm tree-dotted beaches and plenty of sunshine.
0:17:42 > 0:17:45THEY CHEER
0:17:45 > 0:17:47And of course, for those who like to party,
0:17:47 > 0:17:50Magaluf is always happy to oblige.
0:17:50 > 0:17:54But it's not just teenagers and young adults having all the fun.
0:18:04 > 0:18:05According to one travel company,
0:18:05 > 0:18:09the over-40s are flocking back to places like Ibiza, Ayia Napa
0:18:09 > 0:18:11and here in Magaluf,
0:18:11 > 0:18:14where they're fast becoming the new kids on the block.
0:18:17 > 0:18:21Broadway Travel says it's seen an increase of 38%
0:18:21 > 0:18:25of older people booking package holidays through them
0:18:25 > 0:18:27to clubbing hot spots.
0:18:30 > 0:18:33This is one of the island's newest venues,
0:18:33 > 0:18:36catering for the slightly older market.
0:18:36 > 0:18:39And although there's no age limit on the door,
0:18:39 > 0:18:42this is a favourite haunt for more mature clubbers
0:18:42 > 0:18:44willing to spend that little bit extra
0:18:44 > 0:18:47for a sophisticated clubbing experience.
0:18:47 > 0:18:49I kind of grew up listening to the music,
0:18:49 > 0:18:51as did a lot of my mates and stuff.
0:18:51 > 0:18:54And I decided it'd be a really nice brand to bring over to Mallorca.
0:18:54 > 0:18:57This side of the island's got a bit of bad reputation with the history,
0:18:57 > 0:18:59and the kids and all that kind of thing,
0:18:59 > 0:19:02and we're just trying to lift the area, lift the venue
0:19:02 > 0:19:03and make it a bit more for the adults.
0:19:03 > 0:19:06- And would you say it's working? - Oh, absolutely, yes. It's fantastic.
0:19:06 > 0:19:09The age group we're getting is between 30 to 55, 60-year-olds.
0:19:09 > 0:19:11They're coming in for the day, during the evenings.
0:19:11 > 0:19:13It's working really well.
0:19:13 > 0:19:16Magaluf, which attracts 3 million visitors yearly,
0:19:16 > 0:19:20has seen its fair share of badly behaved tourists.
0:19:20 > 0:19:24But the local council are keen to clean up this image
0:19:24 > 0:19:27by appealing to all age groups.
0:19:27 > 0:19:29No, it's not just for youngsters.
0:19:29 > 0:19:31As I say, you can have it as lively as you want,
0:19:31 > 0:19:34or you can have a nice, quiet night if you want.
0:19:34 > 0:19:36There's something for everybody.
0:19:36 > 0:19:38Yeah, we come here because we're young at heart.
0:19:38 > 0:19:41And, er, the night life, of course.
0:19:41 > 0:19:45Friendly beaches, friendly people.
0:19:45 > 0:19:47- Where are you going tonight? - Maybe BCM.
0:19:47 > 0:19:49And what's that, for people that don't know?
0:19:49 > 0:19:52It's a big nightclub. And I'm going to go on the bungee.
0:19:52 > 0:19:53Mum, you've got to go!
0:19:53 > 0:19:55- No, no.- She'll not go on the bungee.
0:19:55 > 0:19:57I'll watch her, but I won't be going on it.
0:19:57 > 0:20:00She's going to the foam party.
0:20:00 > 0:20:03Word of The Travel Show's visit to Magaluf soon spread,
0:20:03 > 0:20:07and I was invited to speak live on Radio One Mallorca about our trip.
0:20:07 > 0:20:11The station reaches more than half a million holiday-makers
0:20:11 > 0:20:14and British ex-pats across the Balearic Islands.
0:20:14 > 0:20:17- We have a guy from BBC TV, The Travel Show.- Uh-huh.
0:20:17 > 0:20:19The one that you just mentioned a minute ago
0:20:19 > 0:20:22that has something ridiculous like 80 million viewers a week
0:20:22 > 0:20:23to their programme...
0:20:23 > 0:20:26- And we're desperately... - ..and we're here in Mallorca,
0:20:26 > 0:20:28so can I introduce you to Greg? He can tell you why he's here.
0:20:28 > 0:20:32There's an increase, let's say, in the over-40s reminiscing
0:20:32 > 0:20:35and rekindling their youth by coming back out to Magaluf and Ayia Napa.
0:20:35 > 0:20:37Just have a look around you.
0:20:42 > 0:20:45As the age of the average clubber rises,
0:20:45 > 0:20:49the demand for more luxurious accommodation is also increasing,
0:20:49 > 0:20:55because many over-40s have the disposable income to go upmarket.
0:20:55 > 0:20:57Gordon Phillips is a club director
0:20:57 > 0:21:01who's planning to move into the hotel business next season.
0:21:01 > 0:21:04He's been on the island for 20 years.
0:21:04 > 0:21:05In the last year or two,
0:21:05 > 0:21:07we've noticed a very large increase -
0:21:07 > 0:21:11especially early and late season - in the older generation.
0:21:11 > 0:21:15Whether they're reminiscing their youthfulness or, you know...
0:21:15 > 0:21:17I think the travel industry has helped this to happen,
0:21:17 > 0:21:19because they've changed now -
0:21:19 > 0:21:21you don't have to be seven or 14 nights here,
0:21:21 > 0:21:24you can actually choose to be one night, three nights, five -
0:21:24 > 0:21:26you can package your own holiday.
0:21:27 > 0:21:29This is the biggest nightclub on the island,
0:21:29 > 0:21:32and draws on average 4,000 clubbers a night,
0:21:32 > 0:21:36and Gordon admits it's always going to have a young crowd,
0:21:36 > 0:21:41but now, it's also about offering the older crowd a similar experience.
0:21:46 > 0:21:48And for those caught up the holiday bubble,
0:21:48 > 0:21:51savouring the escapism that a change of scenery
0:21:51 > 0:21:55and anonymity of being abroad offers,
0:21:55 > 0:21:57clubbers who grew up in the '80s
0:21:57 > 0:22:00can relive the excitement of their youth all over again.
0:22:06 > 0:22:09That's all for this week, but join us next week, when...
0:22:09 > 0:22:10'I'll be in Rome,
0:22:10 > 0:22:13'putting my green fingers to the test in an exclusive,
0:22:13 > 0:22:16'behind-the-scenes tour of the Pope's gardens
0:22:16 > 0:22:19'and meeting the people who make it look so spectacular.'
0:22:21 > 0:22:22What about this bit here?
0:22:22 > 0:22:24Ma, lo lascerei.
0:22:24 > 0:22:26- No?- No.- No more?
0:22:26 > 0:22:30That's next week. In the meantime, you can follow us in real time
0:22:30 > 0:22:32by signing up to our social media feeds,
0:22:32 > 0:22:36and all the details on how to do that are on your screens now.
0:22:36 > 0:22:38But from me, Ade Adepitan,
0:22:38 > 0:22:40and all the Travel Show team here in Yorkshire,
0:22:40 > 0:22:42it's goodbye.