:00:00. > :00:00.from BBC News. It is goodbye from me.
:00:00. > :00:07.Hello and welcome to Look East. In the programme tonight: The mother
:00:08. > :00:09.of a teenager rushed to hospital after a neknomination challenge
:00:10. > :00:24.warns other families it could easily happen to you. People have died with
:00:25. > :00:27.less alcohol in their systems. She's lucky.
:00:28. > :00:29.Can a buyer be found for this troubled sheepskin firm which has
:00:30. > :00:31.been trading since 1846? Actor John Hurt supports a project
:00:32. > :00:35.to use cinema to help dementia.
:00:36. > :00:36.And professional facilities at last for our Olympic gymnasts ` no longer
:00:37. > :00:52.left to train alongside toddlers. First tonight a warning to all
:00:53. > :00:58.parents ` don't just assume your children won't take part in the
:00:59. > :01:02.latest internet drinking craze. Dawn Lister's daughter Megan is 16. On
:01:03. > :01:05.Sunday she was rushed to Southend Hospital with alcohol poisoning
:01:06. > :01:11.after downing a bottle of vodka as part of a challenge in an online
:01:12. > :01:14.game called neknomination. Her mother is speaking out to stop other
:01:15. > :01:24.families experiencing what she's been through. Three young men are
:01:25. > :01:28.taking part in the latest craze, called neknomination. Friends
:01:29. > :01:35.challenge each other to film themselves drinking alcohol. Some
:01:36. > :01:45.end up in hospital. They take it too far. Don Lister's teenage daughter
:01:46. > :01:57.nearly died after drinking a bottle of vodka. `` Dawn Lister's. She
:01:58. > :02:04.couldn't stand. She was shaking. Her eyes were going to the back of her
:02:05. > :02:07.head. She was screaming. She was lucky. It could have turned any
:02:08. > :02:11.other way. She could have died. People have died with less alcohol
:02:12. > :02:24.in their systems. This could kill you. Blind you. Paralyse you. At
:02:25. > :02:30.Southend Hospital, a consultant described how dangerous it can be.
:02:31. > :02:32.The most common side effect of drinking alcohol is that it will
:02:33. > :02:39.affect your conscious level. You could become unconscious. When that
:02:40. > :02:51.happens you could effectively supplicate to death. It induces
:02:52. > :03:02.vomiting. `` suffocate. They are playing roulette. Particularly if
:03:03. > :03:09.they are drinking spirits. This boy died after drinking a concoction of
:03:10. > :03:13.wine and spirits. Meanwhile, neknomination footage becomes more
:03:14. > :03:18.and more outrageous. This woman rode a horse into a supermarket to reform
:03:19. > :03:28.our challenge. She defended her actions as harmless fun. But there
:03:29. > :03:34.is concern about the risks. `` perform her challenge. So what
:03:35. > :03:37.motivates students to take part in neknomination? This afternoon I
:03:38. > :03:40.spoke to Dr Tim Snelson, who lectures in media studies at the
:03:41. > :03:43.University of East Anglia, and third year student Ollie Osborne. Dr
:03:44. > :03:46.Snelson said social media wasn't the only issue to blame. There's a risk
:03:47. > :03:52.of downplaying some issues ` seeing this as a social problem. If you
:03:53. > :03:59.remove that from the equation, you resolve the problem... There's been
:04:00. > :04:10.pressure on Facebook to remove the content. This is something that can
:04:11. > :04:18.be problematic. You can't play down issues of bullying and binge
:04:19. > :04:22.drinking. They're persistent issues. They need to be addressed. To
:04:23. > :04:33.simplify it to social media can be a problem and can even amplify the
:04:34. > :04:38.problem. Have you been neknominated? Would you do it? No. I don't feel
:04:39. > :04:51.the pressure. It's down to being in those social groups. We've got to
:04:52. > :04:56.remember it's your own choice. People don't fake it... You're often
:04:57. > :05:07.on your own. There's no party going on. People don't actually have to
:05:08. > :05:16.consume? I guess so. But there's an area around it. A discussion
:05:17. > :05:22.happening offline. The aspect of moving from online to offline...
:05:23. > :05:34.Social media is a big part of students lives. `` students' lives.
:05:35. > :05:42.The boundaries are blurred. We might become digital by default. What
:05:43. > :05:46.advice would you give a student? To use social media for what it's
:05:47. > :05:55.intended to do ` to be an individual, to express who you
:05:56. > :06:05.are... Rather than be pressured into things you don't think are about who
:06:06. > :06:08.you are... Thank you. The Deputy Prime Minister, Nick
:06:09. > :06:11.Clegg, has rejected claims by more than 40 Christian leaders `
:06:12. > :06:14.including the Bishop of Chelmsford ` that government cutbacks and
:06:15. > :06:17.benefits failures have led to an increase in the number of people who
:06:18. > :06:21.rely on food banks. Late this afternoon I spoke to the Bishop of
:06:22. > :06:24.Chelmsford who joined this attack on the coalition and began by asking
:06:25. > :06:33.whether the church should interfere in matters of politics. I don't
:06:34. > :06:37.think it's kind of feeling. The church is one of the few
:06:38. > :06:44.organisations which has a presence in literally every community. We
:06:45. > :06:50.have a presence in every community. We have a good sense of what is
:06:51. > :06:53.happening along the ground. Part of our responsibility is to hold up a
:06:54. > :07:00.mother to the rest of society and say this is happening. The hard
:07:01. > :07:07.truth is that there is a lot of hunger and poverty around. The Mid
:07:08. > :07:13.Norfolk MP George Freeman has been defending the government this
:07:14. > :07:17.afternoon ` this is what he said. If you look at the child family tax
:07:18. > :07:19.credit, it's gone up under this government. If you look at
:07:20. > :07:23.disability support, we're targeting the disability support on those who
:07:24. > :07:26.most need it. I have constituents who come to my surgery ` disabled
:07:27. > :07:30.constituents ` saying 'please stop giving money to those who don't
:07:31. > :07:34.deserve it, give it to those of us who really do'. So, there are two
:07:35. > :07:37.sides to this argument. I don't think it's as black and white. First
:07:38. > :07:42.of all, I don't think any of the bishops say it is a black and white
:07:43. > :07:46.issue. You have to make a distinction between what we have set
:07:47. > :07:50.and how it has been reported. We have great sympathy for our
:07:51. > :07:58.politicians. We know it is a difficult situation but we feel it
:07:59. > :08:01.is our responsibility to say that if one of the functions of welfare is
:08:02. > :08:04.to provide a safety net for the most pro`and our society then we have to
:08:05. > :08:12.say that some people fallen through it. `` most poor. It is an
:08:13. > :08:24.uncomfortable truth which cannot be ignored. This is an unprecedented
:08:25. > :08:30.move. Now it is not. `` No it is not. We have a duty and
:08:31. > :08:39.responsibility to speak for those who do not have a voice. We are
:08:40. > :08:50.working for a united and cookies and society and we want life to be
:08:51. > :09:00.fair. `` cohesive. This is the reality of the situation. Thank you.
:09:01. > :09:03.A Suffolk firm which became world famous for making sheepskin coats
:09:04. > :09:07.says it's hopeful of finding a buyer. Nursey of Bungay has been in
:09:08. > :09:11.business for more than 200 years but in recent times has been making
:09:12. > :09:20.losses. If it can't find a buyer the company will close next month. Tim
:09:21. > :09:25.comes from a long line of people making hats, coats and slippers in
:09:26. > :09:29.Bungay. But now this family firm has reached the end of the line. A photo
:09:30. > :09:34.of Tim's father and grandfather outside the shop around the turn of
:09:35. > :09:40.the last century. They made their first sheepskin coat in 1944. The
:09:41. > :09:47.company ended its heyday in the 60s and 70s. When lots of young people,
:09:48. > :09:57.ladies would get coats for their 21st... We were doing around 1,500 a
:09:58. > :10:07.year. Wonderful days. A long time ago now. It was manic. Then it
:10:08. > :10:11.tailed off. Now you find them on vintage websites and in shops. In
:10:12. > :10:15.its heyday, they couldn't make enough coats. They had to ration
:10:16. > :10:22.them to certain areas. David Jason wore a sheepskin as Del Boy in Only
:10:23. > :10:29.Fools and Horses. But in the 90s they were going out of fashion. The
:10:30. > :10:38.barbers came along... All sorts of things... It really isn't as cold as
:10:39. > :10:42.it used to be. Currently, it's wet. It's great for other jackets. Staff
:10:43. > :10:47.have been offered redundancy but Tim is still hopeful he can find a
:10:48. > :10:51.buyer. He's had interest from at home and abroad but if a buyer can't
:10:52. > :11:02.be found the business will close down next month.
:11:03. > :11:05.A police officer from Essex has been sacked for having a relationship
:11:06. > :11:08.with a vulnerable crime victim. The 45`year`old officer was based at
:11:09. > :11:11.Colchester police station and hasn't been named. A disciplinary hearing
:11:12. > :11:22.was told he'd met the woman through his work then tried to cover it up.
:11:23. > :11:25.He's been dismissed without notice. People who were flooded in the tidal
:11:26. > :11:28.surge before Christmas say they feel forgotten and vulnerable. The
:11:29. > :11:31.Environment Agency were holding a drop in session in Snape in Suffolk
:11:32. > :11:38.this afternoon where local people are trying to form their own flood
:11:39. > :11:45.action group. We were on our own. We didn't see the emergency services.
:11:46. > :11:50.Residents in Snape are frustrated. Today the Environment Agency held a
:11:51. > :11:56.meeting to discuss concerns. It annoys me that all of this is going
:11:57. > :12:02.on and everybody is complacent. The message we got wasn't very clear. As
:12:03. > :12:16.a result we suffered the consequences. What Michu think they
:12:17. > :12:25.are complacent? `` makes you think. They do nothing. There wasn't a
:12:26. > :12:29.proper structure. In other communities, even though they are
:12:30. > :12:36.slightly bigger, we could do something like they do. This cottage
:12:37. > :12:39.was flooded at three in the morning. Her home has been gutted and she
:12:40. > :12:50.will not be able to return until July. She thinks they need to be
:12:51. > :12:54.more planning. `` there needs to be. To hear people saying they don't
:12:55. > :12:59.have wellingtons and can't come across as quite scary. That was
:13:00. > :13:05.police. We had to work incredibly hard to get any publicity and to get
:13:06. > :13:19.anybody to listen. We went to the Environment Agency meeting to see if
:13:20. > :13:23.we could get cancer is. Get answers. I'm not sure if a plan would have
:13:24. > :13:30.made any difference. But lessons have to be learned. Sarah is hoping
:13:31. > :13:42.to set up an action group to put in place a proper plan for the future.
:13:43. > :13:58.Still to come: Elite facilities for the gymnasts.
:13:59. > :14:08.Plus find out if Stuart was lost for words when he won another award!
:14:09. > :14:11.The actor John Hurt launched a ?50,000 appeal today to help create
:14:12. > :14:14.a screen heritage centre in Norwich. Mr Hurt is patron of the film
:14:15. > :14:18.education charity behind the ?660,000 project. It is hoped that
:14:19. > :14:23.people with a disability and others living with dementia will
:14:24. > :14:26.particularly benefit. Cinema City in the centre of Norwich was founded in
:14:27. > :14:30.the late 1970s ` the first regional film theatre in the country. Seven
:14:31. > :14:32.years ago, after a major rebuild, it re`opened as a state of the art,
:14:33. > :14:37.three screen cinema. Alongside its commercial operations, there's the
:14:38. > :14:41.film education charity Cinema Plus. Currently, these rickety stairs are
:14:42. > :14:48.the only way to get to the top of the building, where they have big
:14:49. > :14:53.plans! We want to turn this floor into what we'll call the Screen
:14:54. > :14:56.Heritage Centre. They have planning permission, listed buildings consent
:14:57. > :14:59.` now they must raise ?50,000 to unlock support from the Heritage
:15:00. > :15:03.Lottery Fund. The first thing we want to do is make sure this space
:15:04. > :15:09.is accessible to every member of the public. At the moment the disabled
:15:10. > :15:12.can't come to this first floor. The plan is to make sure it's completely
:15:13. > :15:20.accessible, and attract more audiences to this floor, and the
:15:21. > :15:24.activity of Cinema City. A new entrance, via the courtyard, and a
:15:25. > :15:28.lift to the first floor will open up the space to all. Pictures of old
:15:29. > :15:31.cinemas and theatres ` like the Norwich Hippodrome, demolished in
:15:32. > :15:34.the 60s to make way for a multistorey car park ` can trigger
:15:35. > :15:40.memories in those who live with dementia. People have all sorts of
:15:41. > :15:47.memories of going to the pictures. It's powerful. Being able to work
:15:48. > :15:53.with people with dementia, and using film, is great. 22`year`old Ruth
:15:54. > :15:57.loves cinema. I don't have a disability but I need support with
:15:58. > :16:06.other things. What excites you about cinema and the images you see? I get
:16:07. > :16:11.really excited. I've got an interactive brain so I can dream of
:16:12. > :16:14.anything I want. It takes me to a different world. Early next month
:16:15. > :16:19.they'll hear whether they're to receive a ?500,000 grant from the
:16:20. > :16:36.Heritage Lottery Fund. If all goes well, the new centre could open its
:16:37. > :16:42.doors this time next year. I spoke to John Hurt, who is supporting the
:16:43. > :16:45.campaign. It's opening up an understanding of the language of
:16:46. > :16:48.film. It's a very specific language and it's still quite young ` only
:16:49. > :16:52.100 years old. It's inextricably part of our lives now. I don't think
:16:53. > :17:05.we could survive without cinema of some sort. It's such an evocative
:17:06. > :17:10.art form. I know they want to help people with dementia because it can
:17:11. > :17:15.evoke such memories? This is true. It's hugely helpful. Do you look
:17:16. > :17:24.back at your childhood and remember getting interested in film? Did it
:17:25. > :17:35.inspire you to become an actor? It did! I go back to comedies... Alec
:17:36. > :17:46.Guinness. I said that to somebody the other day and they asked who he
:17:47. > :17:53.was! Help, I thought! It's those things that are so evocative. You
:17:54. > :18:03.never lose them. You see film from a different perspective. When you
:18:04. > :18:08.watch, do you watch differently? I have a more critical eye. Sometimes
:18:09. > :18:15.I wish I didn't know this or that, and could just sit and enjoy. On the
:18:16. > :18:28.other hand, it's also what I'm arguing. One should have a critical
:18:29. > :18:31.faculty. The same way you do with literature. You can read a book and
:18:32. > :18:34.nobody finds it difficult to describe why they like a certain
:18:35. > :18:39.writer. We should talk about film that way. Everyone can be a
:18:40. > :18:46.film`maker now. We all have our own gadgets. People look at things in
:18:47. > :18:51.different ways ` through their phone... All the more reason for
:18:52. > :19:01.education. You don't want to have a flood of not very good films. It
:19:02. > :19:07.worries me. We had a very strong voice before the First World War.
:19:08. > :19:13.That's when film was young. We became kind of second to America.
:19:14. > :19:17.Their voice is different from ours. It's taken us a long time to get
:19:18. > :19:28.back to an appreciation of our own society. I'm supporting this because
:19:29. > :19:45.any support you can give that helps that voice to be heard properly
:19:46. > :19:49.again is essential. John Hurt talking to me earlier.
:19:50. > :19:52.Huntingdon Gymnastic Club is celebrating the opening of its new
:19:53. > :19:55.extension today. It's cost almost ?1.5 million. The Gymnastics Club
:19:56. > :19:58.launched the careers of Olympic medallists Louis Smith and Daniel
:19:59. > :20:04.Keatings and it's hoped this new extension will increase our chances
:20:05. > :20:13.of producing more elite athletes. Our reporter Ben Bland is there now.
:20:14. > :20:17.We often hear about the Olympic legacy. This is what it looks like.
:20:18. > :20:26.It is a brand`new hall at Huntingdon Gymnastic Club. They are training
:20:27. > :20:35.young gymnasts. We may well see them performing sometime in the future.
:20:36. > :20:37.An impressive display. They were performing under pressure. In the
:20:38. > :20:51.audience were two world`class gymnast. `` gymnasts. I remember
:20:52. > :21:03.coming into the building one day. It was finally happening. It is great
:21:04. > :21:07.to see this. Louis Smith performed his Olympic routine. He still trains
:21:08. > :21:13.here. He has been since he was six years old. Sir John Major was also
:21:14. > :21:20.there and he did the official honours. I remember opening the
:21:21. > :21:25.official gymnasium 23 years ago. All that has happened in between, with
:21:26. > :21:36.Louis Smith and so one... It is a fantastic sport. `` so on... The
:21:37. > :21:46.refurbishment has cost almost ?1.5 million. This young boy slept in a
:21:47. > :21:56.tent in his garden for almost a year to respond just shut. It is worth
:21:57. > :22:04.it. `` raise sponsorship. It is fun to use it. He hopes that one day he
:22:05. > :22:12.will perform at the level of people like Dan Keatings. We had the gym
:22:13. > :22:15.and it showed what level we could get it. With this one then you don't
:22:16. > :22:20.know what level anybody could get to. The more talent that comes
:22:21. > :22:26.through, they could reach even better levels. The club now has 900
:22:27. > :22:28.members. Up from 500 before the members. Up from 500 before the
:22:29. > :22:37.London Olympics. They know that space for even more to join. We can
:22:38. > :22:39.be more easily. We have more space. Louis Smith was having to do his
:22:40. > :22:47.routines with toddlers running around. We can now have a good
:22:48. > :22:58.programme will not shrink elite talent. `` while nurturing our elite
:22:59. > :23:06.talent. We even spotted a possible future champion taking her first
:23:07. > :23:12.steps! They are back at work now. The classes have started. Let's
:23:13. > :23:23.speak to one of the cultures. `` the coaches. These guys have now got
:23:24. > :23:29.more space to push themselves. We are now able to push them on. We are
:23:30. > :23:35.able to see their potential. In times gone by, we have been clamped
:23:36. > :23:45.into one whole but no longer. `` cramped. `` hall. Some people have
:23:46. > :24:02.asked me to take a go myself but I have the excuse... I don't have my
:24:03. > :24:11.gym kit! Harry looks like a star of the future.
:24:12. > :24:23.Now for the weather. It has been the wettest winter on record. Over the
:24:24. > :24:32.next week, we will be seeing more rain. There was a lot of cloud and
:24:33. > :24:39.drizzle this morning. The satellite picture shows this huge bank of
:24:40. > :24:55.cloud. Here is a photograph. This was sent in by Pete. We don't have
:24:56. > :25:02.your surname! It shows the cloud. We are seeing some showers tonight.
:25:03. > :25:06.There are some around Norfolk. They are likely to be on the light side
:25:07. > :25:13.and over the second half of the night they should clear away. There
:25:14. > :25:19.is cooler air coming and as well. `` coming in. Temperatures may get down
:25:20. > :25:30.to close to freezing. Two to three Celsius in some parts. Restart
:25:31. > :25:34.tomorrow quite chilly. It is not a bad day. It will feel a bit cooler
:25:35. > :25:43.and fresher. We will see plenty of sunshine. A mortal bright and sunny
:25:44. > :25:46.weather to come. But for many the temperatures will be in single
:25:47. > :25:54.figures. You will notice the difference. Eight or nine degrees. A
:25:55. > :25:55.moderate wind. There is a risk of showers for the afternoon and that
:25:56. > :26:04.continues to the evening. We may well see some showers developing
:26:05. > :26:12.through the evening. This is the price chart for the weekend. There
:26:13. > :26:16.are a few fronts out there. For the most part it looks like there will
:26:17. > :26:22.be very dry weather. Saturday looks a better day of the two. It will be
:26:23. > :26:25.windy on both days. Increasing amounts of cloud by the end of the
:26:26. > :26:30.day on Saturday. Some drizzle around. On Sunday, it will be cloudy
:26:31. > :26:39.with some drizzle. Temperatures will go motor again. Some showers are
:26:40. > :26:47.arriving on Monday. Here is the barometer check. Thank you.
:26:48. > :26:49.Finally, before we go, huge congratulations to Stewart who
:26:50. > :26:53.scooped the Royal Television Society's Regional Presenter of the
:26:54. > :26:56.Year award at a ceremony in London last night. It's the second year in
:26:57. > :26:59.a row he's won the accolade! Thank you very much indeed. I'm astonished
:27:00. > :27:05.nobody's mentioned my appearance in the Alan Partridge film. I'm very
:27:06. > :27:11.lucky that I work with people who are very talented and put a lot of
:27:12. > :27:14.trust in me. Three of them are here tonight ` Shaun, Tony and Matt. They
:27:15. > :27:18.are director, technical manager and cameraman. Nicky O'Donnell is always
:27:19. > :27:23.the most supportive you could wish for. Most of all, my wife Jane is
:27:24. > :27:43.here. Thank you to the judges and thanks to the Royal Society. It
:27:44. > :27:51.means a lot. Well done! Hail need a bigger cabinet! Goodbye.