:00:00. > :00:00.a woman has been arrested after three of her children are found dead
:00:00. > :00:07.at Hello and welcome to Look E`st, with
:00:08. > :00:10.Susie and me. The headlines tonight from Essex, Suffolk and Norfolk
:00:11. > :00:13.Center Parcs is rapped over the knuckles for this TV ad, whhch
:00:14. > :00:22.critics say encourages parents to take their children out of school.
:00:23. > :00:26.The pressure on families to take their children out of school is only
:00:27. > :00:30.made worse by this kind of advertising campaign.
:00:31. > :00:50.Motor giant Ford talks about its plans to develop the car engines of
:00:51. > :00:53.the future. Hello. The holiday company Center Parcs has bedn forced
:00:54. > :00:56.to pull one of its television adverts after complaints it would
:00:57. > :01:02.encourage parents to take their children out of school. The
:01:03. > :01:09.commercial promotes mid`week breaks at its holiday sites, including the
:01:10. > :01:12.one at Elveden in Suffolk. The ad shows parents with children of
:01:13. > :01:16.school age and offers a bargain rate for the holiday. But the sm`ll print
:01:17. > :01:23.says the deal does not incltde the school holidays. The Adverthsing
:01:24. > :01:26.Watchdog said the advertiselent was "irresponsible". Today, Center Parcs
:01:27. > :01:30.said it was up to parents to decide when to take their holidays, and
:01:31. > :01:36.described the ban as "harsh". Let's get the full story now from Alex
:01:37. > :01:41.Dunlop, who is at Elveden. It is no secret that when school is
:01:42. > :01:45.out, many families go on holiday and the greater the demand, the more
:01:46. > :01:54.holiday firms like 12 man how can charge. It is about supply `nd
:01:55. > :01:59.demand. But when they took out an advert suggesting families took a
:02:00. > :02:03.break and school term, some thought that overstepped the mark.
:02:04. > :02:08.Infighting, but also responsible according to the advertising
:02:09. > :02:15.standards authority `` inviting The advert offered a mid`week break for
:02:16. > :02:22.?279, the only downside is hn the small print. It excludes sm`ll ``
:02:23. > :02:27.school holidays, so the authority pulled the plug. We thought it was
:02:28. > :02:30.irresponsible because it was not available during school holhdays so
:02:31. > :02:35.we thought it encouraged people to take their children out of schools.
:02:36. > :02:38.The rules have been changed in England so time out of school is
:02:39. > :02:41.only allowed in exceptional circumstances.
:02:42. > :02:50.Parents who take the role f`ce a fine of ?60. `` the rule. It is too
:02:51. > :02:57.expensive. So you would be tempted to break the rule and take xour
:02:58. > :03:00.children out? Yes, definitely. You should not retaking your chhldren
:03:01. > :03:07.out of school so to be tempting people like that is very chdeky The
:03:08. > :03:15.school says parents `` some parents cannot ignore the law of a cheap
:03:16. > :03:20.rate. It makes is very angrx and especially so close to exams. We are
:03:21. > :03:25.at the business end of the xear children are getting ready for
:03:26. > :03:32.exams, this kind of advert hs crazy. During school term, a midwedk
:03:33. > :03:39.holiday for a family of four costs around ?430, but in May, th`t
:03:40. > :03:44.rockets up to more than ?1000. Holiday firms in therapy rahse their
:03:45. > :03:50.prices when demand is high `t that does not cut ice with the woman who
:03:51. > :03:54.first complained about the offer. Some parents are faced with no
:03:55. > :03:58.holiday or a holiday where they take those children out of school.
:03:59. > :04:11.Companies like Center Parcs are adding pressure to that chohce.
:04:12. > :04:15.Center Parcs did not want to go on camera they have come out fhghting
:04:16. > :04:21.and said the ruling is extrdmely harsh and the advert was cldared by
:04:22. > :04:24.broadcast regulators. They think the ruling is a comedy new
:04:25. > :04:28.interpretation of the guidelines, and it is up to parents to dxercise
:04:29. > :04:31.judgement over their childrdn. But this does serve as a warning not
:04:32. > :04:38.just of the holiday firms, but also to parents. `` not just to the
:04:39. > :04:41.holiday firms. We have spokdn to somebody from the Association of
:04:42. > :04:47.British travel agents and I asked him if he thought the advert was
:04:48. > :04:51.responsible. This is not an issue for our members
:04:52. > :04:57.and they are careful how thdy market holidays. The issue is the point
:04:58. > :05:00.about the fact that our price increases when demand incre`ses and
:05:01. > :05:06.school holidays is one of the reasons demand does go up and that
:05:07. > :05:11.is one of the main problems we have. A long`term solution has bedn
:05:12. > :05:15.suggested, for schools I region to look at staggering the dates of
:05:16. > :05:19.holidays and that would flatten out demand so we would not see these big
:05:20. > :05:25.increases when we hit the m`in periods, particularly in thd summer.
:05:26. > :05:28.Would that not make every pdriod a holiday period and all holidays
:05:29. > :05:33.would be more expensive wish to mark the British travel industry is
:05:34. > :05:37.incredibly competitive so if individual travel companies charged
:05:38. > :05:44.over the odds, that will be sorted out very quickly. Other companies
:05:45. > :05:47.would undercut them. To stagger the holidays would be great for your
:05:48. > :05:54.members because they would get full hold tells the whole time, then they
:05:55. > :06:00.would increase the prices again `` hotels. They will not discotnt
:06:01. > :06:06.prices if they have enough people coming. It is about spreading out
:06:07. > :06:11.demand so prices start to flatten out. I agree if you had an hncrease
:06:12. > :06:16.in demand in June, prices would probably be higher, but it would not
:06:17. > :06:22.mean they would be as high `s August. Do you not have to say we
:06:23. > :06:27.understand the rules, we do not want parents getting into troubld, not of
:06:28. > :06:34.our members will do anything like this again, it is irresponshble We
:06:35. > :06:38.are not aware of any member who has encouraged parents to take their
:06:39. > :06:44.children out of school during term time. If a member did that, what
:06:45. > :06:54.would your reaction be? It hs incredibly unlikely. If thex did.
:06:55. > :06:56.Our members are responsible travel companies and their customers are
:06:57. > :07:00.incredibly important to thel so they would never encourage them to do
:07:01. > :07:06.something irresponsible and I have never come across an exampld where
:07:07. > :07:11.they have. And if they did, you would say, that is not acceptable?
:07:12. > :07:14.They would not do it in the first place. Our members are extrdmely
:07:15. > :07:18.responsible and they would not encourage families to take children
:07:19. > :07:23.out of school in third `` in term time, they have never done that
:07:24. > :07:27.Thank you very much. So, have you been caught up in the
:07:28. > :07:31.school holidays row? As a p`rent, have you been fined? Or do xou run a
:07:32. > :07:34.holiday company which is behng affected by school term timds?
:07:35. > :07:38.Either way, we would like to hear from you. You can ring our hotline,
:07:39. > :07:42.send an email, or contact us through Facebook and Twitter. We look
:07:43. > :07:45.forward to hearing from you. The motor company Ford spokd today
:07:46. > :07:48.about its plans to develop the car engines of the future. The
:07:49. > :07:51.Essex`based firm is being ghven ?13 million of Government grant towards
:07:52. > :07:54.the project. The work will be carried out at its research and
:07:55. > :07:57.development centre near Bashldon. And a powerful heat lamps in a test
:07:58. > :08:00.chamber, a car is transportdd to Southern Spain without leavhng
:08:01. > :08:07.Essex. A computer controls temperature and wind speed. And
:08:08. > :08:12.today, Vince Cable, the Bushness Secretary, met apprentices `t the
:08:13. > :08:16.technical centre near Basildon and announced a joint government
:08:17. > :08:22.industry fund of ?1 billion for research into making engines
:08:23. > :08:30.greener. I like cars that are reliable and fast. I think we
:08:31. > :08:38.recognise the reality that future cars have to be environment`lly
:08:39. > :08:43.friendly as well. Although this car is long gone, the principal behind
:08:44. > :08:47.the internal combustion enghne remains the same but enginedrs are
:08:48. > :08:52.still trying to make it mord efficient and the researched and he
:08:53. > :08:59.`` and the research done here is key. This bridge is big enotgh for a
:09:00. > :09:04.car, it is `18, as cold as xour fridge freezer at home. I c`nnot
:09:05. > :09:10.take it in here any longer, the car has been in here for eight hours,
:09:11. > :09:14.and the idea is to see how the engine copes with extreme
:09:15. > :09:19.conditions. So what does the boss think the
:09:20. > :09:26.future holds? Driverless cars in city centres are in the futtre, but
:09:27. > :09:31.people drive cars with the heart so cars will be great looking `nd fun
:09:32. > :09:37.to drive and they will be about personal freedom. And Formula 1 cars
:09:38. > :09:42.are already pushing the boundaries and one company wants to spdnd some
:09:43. > :09:47.of the money applying Formula 1 technology to bosses, saving the
:09:48. > :09:51.energy as it slows down and reusing it as it gets back up to spded. ``
:09:52. > :09:53.buses. Detectives investigating thd murder
:09:54. > :09:56.of James Attfield, in Colchdster, have made a third arrest and
:09:57. > :10:00.searched more properties in the town. He was found with mord than
:10:01. > :10:07.100 knife wounds, near Lower Castle Park, last month.
:10:08. > :10:11.The UK's first free school to concentrate on teaching Maths and
:10:12. > :10:17.Science opened its doors in Norwich today. The Sir Isaac Newton Sixth
:10:18. > :10:20.Form is housed in the city's old fire station, which has been
:10:21. > :10:24.converted at a cost of more than ?3 million. The front of the old fire
:10:25. > :10:27.station is finished now. The builders are still here, what
:10:28. > :10:31.they call snagging, finishing off. But the students are also hdre now.
:10:32. > :10:40.This was a mock Biology exal in progress this morning. Everxwhere
:10:41. > :10:43.you look is fire station red. The Principal is Dr Mark Ev`ns. He
:10:44. > :10:46.is hoping 400 students will eventually study at Sir Isa`c
:10:47. > :10:51.Newton, but at the moment, there are just 70.
:10:52. > :10:56.I am not disappointed with 70, that meant we could be highly focused and
:10:57. > :11:02.quite experimental. And as ` team, we could develop it community and a
:11:03. > :11:07.culture that is scalable for next year `` a community.
:11:08. > :11:10.Sir Isaac Newton is a sixth`form free school. The first to specialise
:11:11. > :11:15.in Maths and Science. Adamy` Tiwari was the first student to enrol.
:11:16. > :11:21.I went to a school with 1,500 students and I was the first to
:11:22. > :11:25.unroll and everybody thought this was a bad decision because ht is not
:11:26. > :11:29.tested and there are no previous results. I got convinced by Doctor
:11:30. > :11:33.Evans. The building is Grade two lhsted and
:11:34. > :11:37.many of the original featurds had to be retained. The fire engind hall is
:11:38. > :11:41.now a lecture hall. The firdman s poles are still there, but not in
:11:42. > :11:44.use. Sir Isaac Newton is part of the Inspiration Trust, which now runs
:11:45. > :11:50.seven free schools. We want to be world`class, we want
:11:51. > :11:56.to be the best trust, delivdring the best education for students. And yet
:11:57. > :12:02.there are people who still do not like the idea. Some people want to
:12:03. > :12:08.go back to how things were ten, 15 years ago. I think the policy has
:12:09. > :12:13.given us a great opportunitx to shake up education and raisdd
:12:14. > :12:19.standards in Norfolk. The political arguments will continue. But the
:12:20. > :12:28.building work is all but down. Principal Mark Evans knows he now
:12:29. > :12:33.has to deliver results. `` but done.
:12:34. > :12:37.Still to come on Look East tonight: The Magna Carta, close up.
:12:38. > :12:39.And I will be chatting to a record`breaking sports star.
:12:40. > :12:45.The sharp`shooter hoping to be on target at the Commonwealth Games.
:12:46. > :12:53.Four weeks tomorrow, voters go to the polls to choose their Etro MPs.
:12:54. > :12:58.Today, St George's Day, the Conservatives went to Cambrhdge to
:12:59. > :13:02.launch their regional campahgn. We only get the chance once every
:13:03. > :13:06.five years to decide who represents us in the European Parliament.
:13:07. > :13:10.Polling day is May 22nd, and most of the region is in the Eastern
:13:11. > :13:15.constituency. There are sevdn seats up for grabs. As you can sed, last
:13:16. > :13:19.time round, the Conservativds came top of the poll. But this ydar, they
:13:20. > :13:22.are under increasing pressure from the UK Independence Party. Our
:13:23. > :13:33.political correspondent, Andrew Sinclair, was at today's latnch
:13:34. > :13:37.There are a number of commentators, even some party members who expect
:13:38. > :13:43.the Conservatives to do badly in these elections. But today, the
:13:44. > :13:49.hierarchy was having none of it Anybody goes `` anybody who goes
:13:50. > :13:58.into an election half`heartdd should not going to an election. Hhs party
:13:59. > :14:01.manifesto Mrs to deliver ch`nge in Europe and it pledges a refdrendum
:14:02. > :14:08.on the membership of the EU `` promises. Dividing the Torids win
:14:09. > :14:12.the next election. `` providing Conservatives have had a visible
:14:13. > :14:17.residence in Brussels. Writhng for money for the region and trxing to
:14:18. > :14:24.stop Europe having too much of a say in our lives `` fighting for money.
:14:25. > :14:29.They say they have strict to wait red tape and given local colmunities
:14:30. > :14:35.more of a say over fishing policy. `` stripped away. Europe nedds to
:14:36. > :14:40.change and our relationship with it. I am winning those negotiathons and
:14:41. > :14:44.they are worth a lot of mondy, is because the other people around the
:14:45. > :14:51.table though we want a bettdr deal for Britain. Official party policy
:14:52. > :14:56.is that being here is benefhcial for Britain but the EU needs to loosen
:14:57. > :15:01.its grip, but not everybody agrees. This man wants us to leave
:15:02. > :15:05.altogether. But two Tory MPs have decided to hold their own rdferendum
:15:06. > :15:11.now. You can see why the public light get
:15:12. > :15:16.confused about your policy. Everybody in Parliament has their
:15:17. > :15:21.own views, I differ from official government policy on some things but
:15:22. > :15:26.overall, I would advise `` hnvite people to look at the big phcture.
:15:27. > :15:29.We want change in Europe. So does this party and it has done well in
:15:30. > :15:35.recent elections. The Conservatives argue that while UKIP can t`lk about
:15:36. > :15:40.change, only the Conservatives can deliver. They know it will be a
:15:41. > :15:45.tough month but they say thdy are up for the fight.
:15:46. > :15:49.Andrew is in Cambridge now. We don't often hear from the Local Government
:15:50. > :15:52.Secretary. What else did he have to say today?
:15:53. > :15:58.If anybody can fire up the activists, he can and he sahd there
:15:59. > :16:02.was a lot of things at stakd and these are the most important Euro
:16:03. > :16:08.elections for a long while. He admitted last year put my `` last
:16:09. > :16:13.year 's had been a disappointment and this was a grudge match. He
:16:14. > :16:19.said, Conservatives have fire in the alleys, and they need to because I
:16:20. > :16:24.keep hearing stories about `ctivists who are so disillusioned, they do
:16:25. > :16:26.not want to campus. `` bellhes. `` to campus.
:16:27. > :16:30.And he spoke for the first time today about the King's Lynn
:16:31. > :16:34.incinerator? Yes, a controversial scheme dropped
:16:35. > :16:37.because he was taking so long to make a decision. He said he knew had
:16:38. > :16:42.promised `` he had promised to make a decision but there had bedn far
:16:43. > :16:47.more complaints so it took longer than expected.
:16:48. > :16:52.It is controversial, it is ` big scheme, there has been a lot of
:16:53. > :16:57.representation. And it is possibly unrealistic to have expected an
:16:58. > :17:03.immediate rubber`stamping of the decision given the amount of
:17:04. > :17:08.controversy and representathon. When will you make that dechsion?
:17:09. > :17:14.When I am satisfied that all the questions have been answered. He
:17:15. > :17:17.would not drawn on whether he felt responsible for saddling Norfolk
:17:18. > :17:25.with a ?30 million will, he said these things take time and no BD
:17:26. > :17:29.should put pressure on him. `` bill. On Look East tomorrow night, we
:17:30. > :17:33.report on the launch of the Lib Dems' Euro campaign. Some sports
:17:34. > :17:36.news: Mick Gault, the record`breaking pistol shooter from
:17:37. > :17:42.Norfolk, has been named in the England sqaud for the Commonwealth
:17:43. > :17:45.Games in July. Mick is Engl`nd's most decorated Commonwealth Games
:17:46. > :17:47.athlete. Susie has popped ott of the studio to see him.
:17:48. > :17:52.We are thrilled you will be competing in Glasgow but it has been
:17:53. > :17:58.a roller`coaster. After Delhi, you decided to give up, why? Thd
:17:59. > :18:05.enjoyment went out of it, the pressure got to me and I saw no
:18:06. > :18:09.point carrying on. I became the most successful sportsmen for England and
:18:10. > :18:15.I thought that was job done, but I decided it was not. The pressure is
:18:16. > :18:21.the record of the most succdssful Commonwealth shooter of all time.
:18:22. > :18:27.Was that too much pressure? Did you feel expectations were too high I
:18:28. > :18:34.think so. In retrospect, I lade mistakes and the pressure got to me.
:18:35. > :18:43.I could not take it. What h`s changed your mind? I love the sport.
:18:44. > :18:47.I just missed it so much. I had to come back and give it anothdr go. I
:18:48. > :18:54.have one more goal and that is to get at least one more medal to equal
:18:55. > :18:59.this Australian chap who has the most! It would be nice to epual or
:19:00. > :19:05.to beat him. In Glasgow, do you think you will feel the pressure or
:19:06. > :19:10.will you enjoyed being therd? I am determined just to havd a great
:19:11. > :19:16.time, that is what it is all about. What is the point being frightened?
:19:17. > :19:23.Has it being a problem getthng back to the same level? `` has it been.
:19:24. > :19:27.My scores were low and it w`s hard to get back winning again. H am
:19:28. > :19:33.almost there and I am certahn I will be there by Glasgow. You have so
:19:34. > :19:39.many medals, we could not hold them all! You have a selection. Which is
:19:40. > :19:43.the most important? That is the first one, I won that in Victoria in
:19:44. > :19:53.1994 and I still remember whnning it. I could die happy after winning
:19:54. > :19:59.it. I felt like that. Just being on the podium for the first tile, can
:20:00. > :20:02.you describe the emotion? The hairs are still standing on the b`ck of my
:20:03. > :20:09.neck, it was a wonderful fedling to have moved myself at being the best
:20:10. > :20:13.at something. And in the run`up to Glasgow, are you looking forward to
:20:14. > :20:21.that or do you feel trepidation as it gets closer? Trepidation, no
:20:22. > :20:27.Looking forward to it. Everx day is a different day. One day at a time
:20:28. > :20:31.and see how it goes. It is great to have you here, thank you, and good
:20:32. > :20:35.luck with your training. Now, what do you know about the
:20:36. > :20:39.Magna Carta? It was signed nearly 800 years ago at Runnymead. It was
:20:40. > :20:45.written on parchment and was later divided into 63 clauses. And, of
:20:46. > :20:49.course, it changed everything. It gave us trial by jury and things
:20:50. > :20:53.like the measurements of wine and beer. But did you know it h`d strong
:20:54. > :20:58.links with this region? It is mid afternoon in Bury and
:20:59. > :21:02.pulling into the cathedral car parked is an ordinary looking band.
:21:03. > :21:09.In the back is something prdtty extraordinary. `` VAN. One of the
:21:10. > :21:13.earliest copies of the Magn` Carta, and there is excitement for the team
:21:14. > :21:20.who spent two years arranging for it to arrive. There is a mystery about
:21:21. > :21:22.it and you do not think of ht as being real. Coming to Bury Saint
:21:23. > :21:45.Edmunds? Lovely! They are very important doctments
:21:46. > :21:51.because even though they were designed to prevent a civil war
:21:52. > :21:57.unsuccessfully, overtime, they have become the document that most of
:21:58. > :22:02.western democracy is based on. It belongs to Lincoln Cathedral and is
:22:03. > :22:07.on loan for a month. This is the spot where it is thought to 25 of
:22:08. > :22:12.those rebellious barons met as anger over King Jon grew. It was not the
:22:13. > :22:17.only history being celebratdd today. On St George's Day, the man himself
:22:18. > :22:22.was touring town on a mobilhty scooter! They believe here that
:22:23. > :22:28.owned the love that Edmund hs the rightful patron saint but Gdorge got
:22:29. > :22:35.a warm welcome! `` they belheve that Edmund. A perfect day, a lovely
:22:36. > :22:40.reception. Happy St George's Day! Back at the Cathedral, the Lagna
:22:41. > :22:44.Carta copy is ready to view. Lighting is dim to protect ht,
:22:45. > :22:52.temperature and humidity ard also critical. Queueing in May is free
:22:53. > :22:55.but by ticket only and the first couple of days is already booked. ``
:22:56. > :22:58.viewing. That is amazing. Time for the
:22:59. > :23:07.weather. Good evening, what a lovely Day We
:23:08. > :23:13.have seen fine and sunny and warm weather. A number of parts of the
:23:14. > :23:19.region got to 18 Celsius. Btt changes are on the way, with rain in
:23:20. > :23:26.places. This weather front hs responsible. It has made slow
:23:27. > :23:30.progress today. The cloud is starting to develop from thd West
:23:31. > :23:36.into the afternoon. Western counties are seeing cloud. And eventtally,
:23:37. > :23:40.some rain. It will head East this evening and overnight. If you live
:23:41. > :23:50.in places like Norfolk, Suffolk and Essex, you may not see it until
:23:51. > :23:53.later. Some heavy rain along it And divide in weather conditions by the
:23:54. > :23:59.end of the night. Western counties may develop clear spells and there
:24:00. > :24:04.could be mist and fog patchds that could be dense in places. It stays
:24:05. > :24:13.cloudy across the East, with some rain. Temperatures probably not drop
:24:14. > :24:19.in very low. Robert Lee eight Celsius is the lowest for tonight.
:24:20. > :24:24.`` probably. Tomorrow, the weather front will get away quite qtickly
:24:25. > :24:30.but across the eastern half, there could be rain first thing. Cloudy
:24:31. > :24:35.for many of us with sunshind and showers developing. Norfolk, Suffolk
:24:36. > :24:44.and Essex stock with a little rain and the West starts dry and bright.
:24:45. > :24:47.`` start. Showers will develop in the afternoon and they could be
:24:48. > :25:00.heavy in places. Winds should be light. Temperatures likely to get to
:25:01. > :25:04.around 15, 16 degrees. And showers for the afternoon and into the first
:25:05. > :25:08.part of the evening. This is the pressure pattern. It is unsdttled
:25:09. > :25:17.for the weekend. This low pressure will bring showers. Friday, showers
:25:18. > :25:22.and sunshine. But looking unsettled towards the weekend. Thank xou very
:25:23. > :25:24.much. That is it, thank you for your
:25:25. > :25:55.company, see you tomorrow nhght 'The last two generations
:25:56. > :25:57.have been robbed 'of an opportunity to vote
:25:58. > :25:59.on the EU. 'And yet it has a greater impact
:26:00. > :26:02.on our everyday lives 'and not leave it for
:26:03. > :26:08.another generation.' I want a Britain that is free
:26:09. > :26:25.to control its own destiny. 'It's estimated there'll be another
:26:26. > :26:31.3 million people in Britain by 020.