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I came to Nashville in 1967 from about 12 years on the road | 0:00:27 | 0:00:32 | |
playing the beer joints. | 0:00:32 | 0:00:34 | |
And I'd always wanted to live in Nashville. | 0:00:34 | 0:00:36 | |
I came to town with a 20 dollar bill and the clutch out of my car | 0:00:36 | 0:00:40 | |
and a wife and a baby and, er, it was, it IS a tough, | 0:00:40 | 0:00:45 | |
competitive town to try to break into. | 0:00:45 | 0:00:47 | |
# It's a crazy town full of neon dreams... # | 0:00:47 | 0:00:51 | |
When I went to Nashville, country music was real music, | 0:00:51 | 0:00:55 | |
like, I guess, white man's soul music. | 0:00:55 | 0:00:58 | |
They were talking about real things, about real emotions | 0:00:58 | 0:01:04 | |
and they talked about drinking and cheating and going to jail. | 0:01:04 | 0:01:09 | |
And eventually I got involved in all of those activities myself! | 0:01:09 | 0:01:13 | |
And wrote about them. | 0:01:13 | 0:01:16 | |
# Cut your teeth in the smoky bars | 0:01:16 | 0:01:18 | |
# And live off the tips from a pickle jar... # | 0:01:18 | 0:01:21 | |
I moved to Nashville and I was very homesick because I'd never | 0:01:21 | 0:01:24 | |
been away from home, and of course when you're on your own, | 0:01:24 | 0:01:28 | |
it's a sickness that you can't hardly bear, that homesickness. | 0:01:28 | 0:01:31 | |
There's nothing to take for it, you know, it's just a lonesome feeling. | 0:01:31 | 0:01:35 | |
But I told my folks I wouldn't be home | 0:01:35 | 0:01:37 | |
until I had something to show for it. And it was some hard times, | 0:01:37 | 0:01:39 | |
but I've had a lot of help from a lot of good people. | 0:01:39 | 0:01:44 | |
# Make all the drunk girls scream and shout... # | 0:01:44 | 0:01:46 | |
I moved to Nashville and I think I just kind of thought | 0:01:46 | 0:01:50 | |
they were going to roll out the red carpet for me once I got here. | 0:01:50 | 0:01:53 | |
Then I got to town and I got knocked off my horse pretty quick. | 0:01:53 | 0:01:57 | |
One year, I can't afford to pay for groceries | 0:01:57 | 0:02:00 | |
and the next year I'm like... | 0:02:00 | 0:02:02 | |
more money than I've ever seen in my life! | 0:02:02 | 0:02:05 | |
# In this crazy town... # | 0:02:25 | 0:02:31 | |
If you want to make it in country music, | 0:02:33 | 0:02:36 | |
you've always had to make it in Nashville, Tennessee. | 0:02:36 | 0:02:39 | |
But this city is more than a Hollywood-style dream factory | 0:02:39 | 0:02:43 | |
with a Southern twang. | 0:02:43 | 0:02:44 | |
Behind the rags-to-riches legends of its stars lies the shifting story | 0:02:44 | 0:02:49 | |
of how Music City has prospered from the struggle | 0:02:49 | 0:02:52 | |
between inspiration and manipulation, music and the market. | 0:02:52 | 0:02:56 | |
The process by which they'd named Nashville "Music City USA" | 0:02:57 | 0:03:01 | |
on the air is a pretty epic story with many characters, | 0:03:01 | 0:03:04 | |
many forces, that have to do with partly the geography, | 0:03:04 | 0:03:08 | |
centrally located in the South, lots of railroad crossings and | 0:03:08 | 0:03:11 | |
so forth, and partly those accidents of history you could never predict. | 0:03:11 | 0:03:15 | |
Many cities in the South used to hold a radio barn dance at weekends. | 0:03:19 | 0:03:23 | |
Nashville's was the best of them. | 0:03:23 | 0:03:26 | |
It started back in 1925, and later settled in the Ryman Auditorium, | 0:03:28 | 0:03:31 | |
a former Methodist chapel. | 0:03:31 | 0:03:33 | |
They called it the Grand Old Opry. | 0:03:37 | 0:03:39 | |
It's been a magnet for performers ever since. | 0:03:42 | 0:03:45 | |
The thing that was great about the Opry was it was just | 0:03:45 | 0:03:49 | |
one act after another. | 0:03:49 | 0:03:51 | |
It knocked your hat in the creek, you know. | 0:03:51 | 0:03:55 | |
I loved it! | 0:03:55 | 0:03:56 | |
# Our eastern states are dandy, so the people always say | 0:03:56 | 0:04:01 | |
# From New York to St Louis and Chicago by the way | 0:04:01 | 0:04:05 | |
# From the hills of Minnesota where the rippling waters fall | 0:04:05 | 0:04:10 | |
# No changes can be taken on the Wabash Cannonball... # | 0:04:10 | 0:04:15 | |
These were songs that mirrored the everyday lives of their audience, | 0:04:15 | 0:04:19 | |
and they were broadcast across the States | 0:04:19 | 0:04:21 | |
by one of the new radio stations. | 0:04:21 | 0:04:23 | |
WSM, the National Life And Accident Insurance Company, | 0:04:23 | 0:04:27 | |
Nashville, Tennessee! | 0:04:27 | 0:04:28 | |
WSM was the broadcasting service | 0:04:28 | 0:04:31 | |
of the Nashville Life and Accident Insurance Company. | 0:04:31 | 0:04:35 | |
I used to say that all the time. | 0:04:35 | 0:04:37 | |
"You are listening to WSM, the broadcasting service | 0:04:37 | 0:04:40 | |
"of the National Life And Accident Insurance Company." | 0:04:40 | 0:04:45 | |
And they created a radio station with 50,000 watts | 0:04:45 | 0:04:48 | |
to broadcast across the land and sell life insurance. | 0:04:48 | 0:04:52 | |
Men in the field wouldn't say, "I'm from Nashville Life", | 0:04:52 | 0:04:56 | |
they would say, "Hello there, I'm from the Grand Ole Opry. | 0:04:56 | 0:05:00 | |
"I'd like to sell you some life insurance." | 0:05:00 | 0:05:02 | |
# When I was just a baby | 0:05:02 | 0:05:04 | |
# My mama told me, "Son"... # | 0:05:04 | 0:05:06 | |
It was so fascinating to discover what a perfect marriage | 0:05:06 | 0:05:09 | |
of art and commerce the world around WSM | 0:05:09 | 0:05:13 | |
and broadcasting at the time represented - | 0:05:13 | 0:05:15 | |
the model of how money and sponsor dollars finance creativity. | 0:05:15 | 0:05:23 | |
# And I let that lonesome whistle | 0:05:23 | 0:05:26 | |
# Blow my blues away # | 0:05:26 | 0:05:29 | |
CHEERING AND APPLAUSE | 0:05:33 | 0:05:34 | |
And now this portion of the Grand Ole Opry is brought to you | 0:05:35 | 0:05:39 | |
by Beechnut Chewing Tobacco - | 0:05:39 | 0:05:41 | |
double picked and double dipped for a cleaner, sweeter-tasting chew. | 0:05:41 | 0:05:45 | |
Beechnut, America's largest selling brand! | 0:05:45 | 0:05:49 | |
It's been said WSM could cover two-thirds of America at night, | 0:05:49 | 0:05:53 | |
and therefore, many, many people, especially before television, | 0:05:53 | 0:05:58 | |
that was their Saturday night's entertainment. | 0:05:58 | 0:06:01 | |
They would sit around the radio and listen to the Opry. | 0:06:01 | 0:06:05 | |
I was listening from Florida because these clear channel radio stations | 0:06:06 | 0:06:11 | |
could travel that far at night. | 0:06:11 | 0:06:13 | |
# I'm hoping and I'm praying as my heart breaks right in two | 0:06:14 | 0:06:19 | |
# Walking the floor over you... # | 0:06:19 | 0:06:21 | |
When we were growing up, being able to get reception | 0:06:21 | 0:06:25 | |
on our battery radio was special to start out with. | 0:06:25 | 0:06:29 | |
But my daddy always tried to have it on on Saturday nights to listen | 0:06:29 | 0:06:34 | |
to the Grand Ole Opry, especially, and it was a big treat. | 0:06:34 | 0:06:38 | |
# There stands the glass | 0:06:39 | 0:06:43 | |
# Set it up to the brim | 0:06:43 | 0:06:47 | |
# Till my troubles grow dim | 0:06:47 | 0:06:51 | |
# It's my first one today. # | 0:06:51 | 0:06:55 | |
My dad and mom used to love the Grand Ole Opry. | 0:06:59 | 0:07:02 | |
Even years before we had electricity, we had a battery radio, | 0:07:02 | 0:07:06 | |
and I remember my dad running out and pouring water on the ground wire | 0:07:06 | 0:07:09 | |
in order to tune in to the Grand Ole Opry! | 0:07:09 | 0:07:12 | |
-# I've gained a reward -I've gained a reward | 0:07:12 | 0:07:17 | |
# For the land where we never shall die # | 0:07:17 | 0:07:25 | |
The radio was our connection to the rest of the world, really. | 0:07:30 | 0:07:34 | |
It was where we heard whatever music we heard because this was... | 0:07:34 | 0:07:38 | |
even the old phonograph records weren't that great. | 0:07:38 | 0:07:42 | |
But if you had a radio, you could turn the dial | 0:07:42 | 0:07:45 | |
and hear everything that was going on. | 0:07:45 | 0:07:48 | |
It was on all the time, and up until the wee hours of the morning, | 0:07:48 | 0:07:52 | |
and then we'd turn it on early in the morning | 0:07:52 | 0:07:54 | |
and hear the farm reports and listen to it all day and hear the music. | 0:07:54 | 0:07:58 | |
But it was just something we all gathered around - watched the radio! | 0:07:58 | 0:08:05 | |
# Blue moon of Kentucky | 0:08:05 | 0:08:07 | |
# Keep on shinin' | 0:08:07 | 0:08:10 | |
# Shine on the one that's gone and said goodbye... # | 0:08:10 | 0:08:17 | |
First time I came to Nashville, came here with my mom and dad, I think | 0:08:17 | 0:08:22 | |
I was seven years old, | 0:08:22 | 0:08:23 | |
I think actually we came here for my birthday. | 0:08:23 | 0:08:28 | |
I remember the colours, the sounds | 0:08:28 | 0:08:32 | |
that was hitting on the Ryman Auditorium with the steel guitars - | 0:08:32 | 0:08:35 | |
how it would hit up on the ceiling and bounce back down. | 0:08:35 | 0:08:38 | |
You know, it just sounded so great in there, you know. | 0:08:38 | 0:08:43 | |
But I could also remember the smells. | 0:08:43 | 0:08:45 | |
It smelled like an old church. | 0:08:45 | 0:08:48 | |
I could smell the Juicy Fruit chewing gum underneath | 0:08:48 | 0:08:51 | |
the seats, where people had chewed! | 0:08:51 | 0:08:54 | |
But the Opry and its country music was viewed with some disdain | 0:08:59 | 0:09:04 | |
by Nashville society. | 0:09:04 | 0:09:06 | |
This was a city built on insurance, banking and Bible publishing. | 0:09:06 | 0:09:09 | |
It was the buckle of the Bible Belt. | 0:09:09 | 0:09:11 | |
Nashville, always, has been very territorial, | 0:09:13 | 0:09:17 | |
and you don't enter the society here if you don't have | 0:09:17 | 0:09:23 | |
the right silverware and the right chicken salad recipe. | 0:09:23 | 0:09:26 | |
It's almost as if they set a table and they didn't make a place for you. | 0:09:26 | 0:09:30 | |
Nashville's a very proper kind of Southern town | 0:09:32 | 0:09:35 | |
and, certainly in the mid-20th century, a very religious place. | 0:09:35 | 0:09:40 | |
A lot of propriety in Nashville in the local society there, so | 0:09:40 | 0:09:46 | |
I think you could call it generally a conservative environment. | 0:09:46 | 0:09:52 | |
# I wandered so aimless, life filled with sin | 0:09:52 | 0:09:57 | |
# I wouldn't let my dear saviour in... # | 0:09:57 | 0:10:01 | |
The Church and Christian music, Christian morals, | 0:10:01 | 0:10:05 | |
ethics, is a big part of country music. | 0:10:05 | 0:10:08 | |
It's the thread to me, | 0:10:08 | 0:10:11 | |
the red thread, that runs through the fabric of country music. | 0:10:11 | 0:10:15 | |
# I saw the light | 0:10:15 | 0:10:17 | |
# No more darkness, no more night... # | 0:10:17 | 0:10:22 | |
Inspired by the Southern Baptist Church, the tension | 0:10:22 | 0:10:25 | |
between sacred and secular, God and the Devil, pervaded country music. | 0:10:25 | 0:10:29 | |
The temptations of the downtown saloons became a theme of this music | 0:10:32 | 0:10:36 | |
in the late 1940s, and they called it honky-tonk. | 0:10:36 | 0:10:39 | |
# Well, I'm in love, I'm in love with a beautiful gal | 0:10:41 | 0:10:45 | |
# That's what's the matter with me | 0:10:45 | 0:10:48 | |
# Well I'm in love, I'm in love with a beautiful gal | 0:10:48 | 0:10:52 | |
# But she don't care about me... # | 0:10:52 | 0:10:55 | |
The tormented, whisky-fuelled songs of Hank Williams | 0:10:55 | 0:10:59 | |
became the benchmark by which all others would be judged. | 0:10:59 | 0:11:03 | |
# So now that she is leavin' | 0:11:03 | 0:11:07 | |
# This is all I can say | 0:11:07 | 0:11:10 | |
# I got a feeling called the blues, oh, Lord | 0:11:10 | 0:11:14 | |
# Since my baby... # | 0:11:14 | 0:11:15 | |
The heartbreak was right there in the words, | 0:11:15 | 0:11:18 | |
and in the way he delivered them. | 0:11:18 | 0:11:21 | |
He had the truth and the heart right in his... | 0:11:21 | 0:11:24 | |
in his voice. He sang... he was a soul singer. | 0:11:24 | 0:11:27 | |
# That means he's lost the will to live | 0:11:29 | 0:11:35 | |
# I'm so lonesome I could cry... # | 0:11:35 | 0:11:41 | |
I think I'm So Lonesome I Could Cry, to me, | 0:11:41 | 0:11:45 | |
was one of the best-written country songs that there ever was. | 0:11:45 | 0:11:49 | |
One of the lines was, | 0:11:49 | 0:11:51 | |
"The silence of a falling star lights up a purple sky, | 0:11:51 | 0:11:54 | |
"and as I wonder where you are | 0:11:54 | 0:11:56 | |
"I'm so lonesome I could cry." | 0:11:56 | 0:11:59 | |
And that's as good as it gets. | 0:11:59 | 0:12:01 | |
# The silence of a falling star | 0:12:01 | 0:12:08 | |
# Lights up a purple sky... # | 0:12:08 | 0:12:13 | |
Hank Williams is the best writer we've ever had in country music | 0:12:13 | 0:12:19 | |
and he wrote more, in a short period of time, and he died when he was 29. | 0:12:19 | 0:12:25 | |
And he would do... | 0:12:25 | 0:12:26 | |
# Today I passed you on the street | 0:12:32 | 0:12:37 | |
# And my heart fell at your feet | 0:12:37 | 0:12:41 | |
# I can't help it if I'm still in love with you. # | 0:12:41 | 0:12:48 | |
So he wrote about it all, from the sad to the happy. | 0:12:50 | 0:12:55 | |
# So I started out drinking for pastime | 0:12:55 | 0:12:59 | |
# Drivin' nails in my coffin over you... # | 0:12:59 | 0:13:03 | |
Honky-tonk was a lament for what was being left behind. | 0:13:03 | 0:13:06 | |
It accompanied a mass exodus from the rural South | 0:13:06 | 0:13:09 | |
in the decades after World War II. | 0:13:09 | 0:13:12 | |
Those migrants' records were among their most treasured possessions. | 0:13:12 | 0:13:16 | |
# I'll be drivin' those nails over you... # | 0:13:16 | 0:13:19 | |
Country music was almost totally in the South | 0:13:19 | 0:13:22 | |
and when the Southern boys took their records with 'em, | 0:13:22 | 0:13:25 | |
and these guys from New York and Pennsylvania and Maryland and places | 0:13:25 | 0:13:29 | |
started listening to it and started, | 0:13:29 | 0:13:32 | |
"Hey, that's pretty good, man, you know." | 0:13:32 | 0:13:35 | |
It kind of got a little bit of spread going there. | 0:13:35 | 0:13:37 | |
It got a little bit more universal than what it...what it was. | 0:13:37 | 0:13:41 | |
And it was like, these guys also found out at the same time, | 0:13:41 | 0:13:44 | |
"These guys may talk slow, but they're just as hip as we are." | 0:13:44 | 0:13:48 | |
-ANNOUNCER: -It's the Garden Spot Programme, | 0:13:48 | 0:13:51 | |
presenting the songs of Hank Williams! | 0:13:51 | 0:13:53 | |
# Hello, everybody, Garden Spot is on the air | 0:13:57 | 0:14:00 | |
# So just relax and listen in your easy rockin' chair | 0:14:00 | 0:14:03 | |
# Music for the family... # | 0:14:03 | 0:14:04 | |
Country became the voice of the uprooted working class, | 0:14:04 | 0:14:08 | |
and that included women. | 0:14:08 | 0:14:10 | |
They became not just consumers, but creators of honky-tonk, | 0:14:10 | 0:14:15 | |
and the pioneer was Kitty Wells. | 0:14:15 | 0:14:18 | |
# It wasn't God | 0:14:18 | 0:14:21 | |
# Who made honky-tonk angels | 0:14:21 | 0:14:27 | |
# As you said in the words | 0:14:27 | 0:14:32 | |
# Of your song | 0:14:32 | 0:14:35 | |
# Too many time | 0:14:35 | 0:14:38 | |
# Married men think they're still single | 0:14:38 | 0:14:44 | |
# That has caused many a good girl to go wrong... # | 0:14:44 | 0:14:52 | |
Kitty Wells was the answer to the male honky-tonk singers. | 0:14:54 | 0:14:58 | |
She gave voice to the women | 0:14:58 | 0:15:00 | |
who stayed home and raised their children. | 0:15:00 | 0:15:05 | |
It was the first woman who stood up and said, | 0:15:05 | 0:15:07 | |
"Um, you're a jerk and here's why!" | 0:15:07 | 0:15:10 | |
You know? Basically! | 0:15:10 | 0:15:12 | |
# From the start, most every heart that's ever broken | 0:15:12 | 0:15:21 | |
# Was because there always was a man to blame... # | 0:15:21 | 0:15:29 | |
Kitty Wells had some of her records banned, and she was the greatest | 0:15:29 | 0:15:33 | |
lady I've ever known, and yet she had some of her records banned | 0:15:33 | 0:15:37 | |
because of some of the, just realistic material | 0:15:37 | 0:15:40 | |
that was in the songs. So, she fought the fight before any of us. | 0:15:40 | 0:15:45 | |
Though respectable institutions like the Opry and WSM | 0:15:46 | 0:15:50 | |
wouldn't allow that song to be performed, | 0:15:50 | 0:15:53 | |
across town there was a radio station | 0:15:53 | 0:15:55 | |
concerned about reaching a different audience. | 0:15:55 | 0:15:58 | |
This is WLAC Radio, Nashville, 1510 on your dial. | 0:15:58 | 0:16:03 | |
Right now, it's Colonial Bread time. | 0:16:03 | 0:16:05 | |
# You can tell by the flavour it's Colonial Bread | 0:16:05 | 0:16:09 | |
# Colonial is real bread! # | 0:16:09 | 0:16:11 | |
The Nashville sound of rhythm and blues. | 0:16:11 | 0:16:15 | |
WLAC beamed music all across the States. | 0:16:15 | 0:16:19 | |
Though white-controlled, it aimed its programmes at Black America. | 0:16:19 | 0:16:23 | |
# Early in the morning, babe | 0:16:23 | 0:16:27 | |
# You're gonna have to let me be... # | 0:16:27 | 0:16:31 | |
Those songs were heard by people | 0:16:31 | 0:16:33 | |
like Elvis Presley, Johnny Cash, Jerry Lee Lewis. | 0:16:33 | 0:16:36 | |
Those songs were critical to the musical education of a whole era | 0:16:36 | 0:16:41 | |
of those who would make rock'n'roll in the 1960s. | 0:16:41 | 0:16:44 | |
# Blue Moon, blue moon... # | 0:16:45 | 0:16:48 | |
Elvis was inspired by the mix of WLAC's rhythm and blues | 0:16:48 | 0:16:53 | |
and WSM's white country. | 0:16:53 | 0:16:55 | |
In 1954, he went to Nashville to record his first album. | 0:16:56 | 0:17:01 | |
On the turntable right now, | 0:17:01 | 0:17:03 | |
everybody's favourite, Little Richard! | 0:17:03 | 0:17:06 | |
You know something, Gene? I goes for the girls with the royal crown look | 0:17:06 | 0:17:10 | |
cos, man, hmmm! She's got it! | 0:17:10 | 0:17:12 | |
When Elvis first hit out of Memphis in '54, people didn't know | 0:17:12 | 0:17:16 | |
what that was that he was doing because it hadn't really existed. | 0:17:16 | 0:17:21 | |
Was it R&B? Was it hillbilly music? | 0:17:22 | 0:17:25 | |
What was this thing that he was doing? | 0:17:25 | 0:17:28 | |
He was singing a song, Blue Moon of Kentucky from Bill Munroe. | 0:17:28 | 0:17:33 | |
# Blue moon of Kentucky, keep on shinin' | 0:17:33 | 0:17:37 | |
# Shine on the one that's gone and made me blue... # | 0:17:37 | 0:17:41 | |
And he came to the Grand Ole Opry | 0:17:41 | 0:17:43 | |
and was told that he ought to go back to Memphis and drive a truck. | 0:17:43 | 0:17:47 | |
But Elvis did choose to record in Nashville | 0:17:49 | 0:17:52 | |
and gave the city a new visibility. | 0:17:52 | 0:17:56 | |
There were people who thought he was too crazy, too wild, too weird, | 0:17:56 | 0:17:59 | |
and then there were other people who accepted him as a country artist. | 0:17:59 | 0:18:04 | |
# Well, since my baby left me | 0:18:04 | 0:18:06 | |
# Well, I've found a new place to dwell | 0:18:06 | 0:18:09 | |
# It's down at the end of the road... # | 0:18:09 | 0:18:11 | |
Elvis recorded with local musicians | 0:18:11 | 0:18:14 | |
and was offered a list of conventional pop songs. | 0:18:14 | 0:18:17 | |
But he was headstrong enough to reinvent a country number | 0:18:17 | 0:18:21 | |
that would rock Nashville to its foundations. | 0:18:21 | 0:18:24 | |
# Although it's always crowded | 0:18:24 | 0:18:28 | |
# You still can find some room | 0:18:28 | 0:18:30 | |
# For broken-hearted lovers to cry there in the gloom | 0:18:30 | 0:18:35 | |
# And be so, where they'll be so lonely, baby | 0:18:35 | 0:18:38 | |
# Where they be so lonely... # | 0:18:38 | 0:18:40 | |
Overseeing the session was Elvis' new manager, Colonel Parker. | 0:18:40 | 0:18:44 | |
The colonel introduced a vision of mass-marketing for teenagers | 0:18:44 | 0:18:49 | |
that astonished Nashville | 0:18:49 | 0:18:51 | |
and would devastate the country music business. | 0:18:51 | 0:18:54 | |
He had a tremendous impact on the music scene in Nashville. | 0:18:54 | 0:18:58 | |
They quit using steel guitar players and fiddle players. | 0:18:58 | 0:19:02 | |
Some of those guys left and never came back. | 0:19:02 | 0:19:07 | |
Country was in disarray. Ernest Tubb thought about going | 0:19:07 | 0:19:10 | |
back down to Texas to sell insurance, because the wheels were | 0:19:10 | 0:19:13 | |
coming off, the proceeds were going down and people were frightened. | 0:19:13 | 0:19:19 | |
To compete with rock'n'roll, which had stolen the teenage market, | 0:19:26 | 0:19:31 | |
record companies set about refashioning the music for adults. | 0:19:31 | 0:19:34 | |
They called it, "The Nashville sound". | 0:19:34 | 0:19:37 | |
Studios began removing the country fiddle and steel guitar, | 0:19:37 | 0:19:41 | |
replacing them with an angelic chorus | 0:19:41 | 0:19:44 | |
or mellow strings from the local symphony orchestra. | 0:19:44 | 0:19:47 | |
Corporate folks realised that they could sell records | 0:19:50 | 0:19:53 | |
if they adjusted their template for what country music could | 0:19:53 | 0:19:57 | |
sound like, just a little bit, then they could have access | 0:19:57 | 0:20:01 | |
to a much wider market to sell records to. | 0:20:01 | 0:20:03 | |
But Nashville's studios, in the early '60s, | 0:20:05 | 0:20:08 | |
weren't their own masters. | 0:20:08 | 0:20:10 | |
They were under the commercial thumb of the New York record executives, | 0:20:10 | 0:20:14 | |
who were cashing in on the Nashville sound. | 0:20:14 | 0:20:16 | |
Bless your heart, you're always nice! | 0:20:18 | 0:20:20 | |
Hey, Will! Welcome back to Nashville. | 0:20:20 | 0:20:22 | |
Come on and get in the car. Let's go up town. | 0:20:22 | 0:20:25 | |
The companies really wanted more sales, | 0:20:25 | 0:20:27 | |
and New York RCA put pressure on Nashville RCA, | 0:20:27 | 0:20:32 | |
which made Nashville RCA put pressure on their artists. | 0:20:32 | 0:20:36 | |
They selected local producers like Chet Atkins | 0:20:36 | 0:20:40 | |
to supervise the Nashville sound. | 0:20:40 | 0:20:43 | |
RCA put Chet in charge down here to make money. | 0:20:43 | 0:20:48 | |
To hell with the ideology that "I love Country music", | 0:20:48 | 0:20:52 | |
you got to make some records that sell. | 0:20:52 | 0:20:54 | |
There's a legend about the Nashville sound. What is the Nashville sound? | 0:20:54 | 0:20:58 | |
People ask me that every day, and, ah, I had a German in here | 0:20:58 | 0:21:02 | |
the other day and he said, "Do you know what thee Nashville sound is?" | 0:21:02 | 0:21:06 | |
-and I said, "No!" -COINS JINGLE | 0:21:06 | 0:21:09 | |
"THAT is the Nashville sound!" | 0:21:09 | 0:21:11 | |
-That sweet sound! -Money! | 0:21:11 | 0:21:12 | |
MUSIC: Golden Memories And Silver Tears by Jim Reeves | 0:21:12 | 0:21:15 | |
The studios were like a well-oiled machine, | 0:21:19 | 0:21:22 | |
with a select group of musicians known as the A Team, | 0:21:22 | 0:21:25 | |
turning out a dozen tunes a day for star crooners. | 0:21:25 | 0:21:29 | |
# My dear, my golden moon | 0:21:29 | 0:21:33 | |
# Has turned to blue | 0:21:33 | 0:21:37 | |
# And all the silver stars are gone with you... # | 0:21:37 | 0:21:45 | |
What developed was a smoother - some people thought way too smooth | 0:21:46 | 0:21:50 | |
and syrupy - brand of music. | 0:21:50 | 0:21:52 | |
But, it was something that saved the recording industry in Nashville. | 0:21:55 | 0:22:00 | |
# Just like a wave... # | 0:22:00 | 0:22:02 | |
The studios had found a winning formula that sold | 0:22:02 | 0:22:06 | |
in millions as it crossed over into the pop market. | 0:22:06 | 0:22:09 | |
# But it was a little too much | 0:22:10 | 0:22:12 | |
# For my poor heart | 0:22:14 | 0:22:20 | |
# Yesterday's memories tore me apart... # | 0:22:20 | 0:22:30 | |
I didn't care whether it was real country music or not. | 0:22:30 | 0:22:33 | |
I was trying to sell records! | 0:22:33 | 0:22:35 | |
Today, I walked down to that little cafe | 0:22:35 | 0:22:38 | |
where we used to go... | 0:22:38 | 0:22:40 | |
It's like a baseball team. | 0:22:40 | 0:22:43 | |
You're supposed to win! | 0:22:43 | 0:22:46 | |
If you don't win, you're out of business. | 0:22:46 | 0:22:50 | |
Well, the Nashville sound has kind of changed back and forth | 0:22:50 | 0:22:54 | |
with commercialism, and what sold yesterday doesn't necessarily mean | 0:22:54 | 0:22:59 | |
it's going to sell tomorrow, and in trying to keep up with what is | 0:22:59 | 0:23:03 | |
and what isn't commercial, they make some horrible blunders up there! | 0:23:03 | 0:23:08 | |
# I'm crazy | 0:23:10 | 0:23:12 | |
# For thinkin' that my love could hold you... # | 0:23:12 | 0:23:18 | |
They even tried turning Willie into a matinee idol. | 0:23:18 | 0:23:22 | |
# I'm crazy for tryin' | 0:23:22 | 0:23:25 | |
# And crazy for cryin' | 0:23:25 | 0:23:29 | |
# And I'm crazy for lovin' you. # | 0:23:29 | 0:23:35 | |
Well, you pretty much put your career in their hands | 0:23:35 | 0:23:38 | |
and you did that voluntarily | 0:23:38 | 0:23:39 | |
when you signed that little piece of paper for four years. | 0:23:39 | 0:23:42 | |
So, you were pretty much locked in. | 0:23:42 | 0:23:44 | |
# Crazy | 0:23:46 | 0:23:48 | |
# I'm crazy... # | 0:23:48 | 0:23:50 | |
But major artists like Patsy Cline did turn Willie's songs into hits. | 0:23:50 | 0:23:55 | |
And she became queen of the Nashville sound. | 0:23:55 | 0:23:58 | |
# I'm crazy | 0:23:58 | 0:24:01 | |
# Crazy for feelin' so blue | 0:24:01 | 0:24:09 | |
# I knew | 0:24:11 | 0:24:13 | |
# You'd love me as long as you wanted | 0:24:13 | 0:24:21 | |
# And then some day | 0:24:21 | 0:24:26 | |
# You'd leave me for somebody new... # | 0:24:26 | 0:24:32 | |
You get the sense from what we know about her | 0:24:32 | 0:24:35 | |
that she couldn't have been stopped. | 0:24:35 | 0:24:38 | |
You know, and I don't think anyone could have said, | 0:24:38 | 0:24:41 | |
"Patsy, you need to sing about this, you don't need to sing that, | 0:24:41 | 0:24:45 | |
"and you need to dress this way, and you need to kind of tone it down." | 0:24:45 | 0:24:48 | |
She seemed like a fireball that was not going to be stopped. | 0:24:48 | 0:24:51 | |
# What in the world did I do? | 0:24:51 | 0:25:00 | |
# I'm crazy... # | 0:25:00 | 0:25:03 | |
Patsy's sound suited the new sophistication | 0:25:03 | 0:25:06 | |
of suburban housewives in the '60s. | 0:25:06 | 0:25:09 | |
That's why they called this music Countrypolitan. | 0:25:09 | 0:25:13 | |
# I'm crazy for trying | 0:25:13 | 0:25:16 | |
# And crazy for crying... # | 0:25:16 | 0:25:20 | |
Patsy Cline was very country and her audience was clearly | 0:25:20 | 0:25:25 | |
rooted in country music, but she also had a broader appeal | 0:25:25 | 0:25:29 | |
outside of it because she was one of those cross-over artists. | 0:25:29 | 0:25:32 | |
She was an enormously sexual woman and there was no hiding it. | 0:25:32 | 0:25:36 | |
It's in her voice and it was in her presentation, | 0:25:36 | 0:25:39 | |
and she made no bones about it. | 0:25:39 | 0:25:41 | |
And I think that also spoke to the time and place of American women | 0:25:41 | 0:25:45 | |
in the late '50s and early '60s. | 0:25:45 | 0:25:47 | |
They were finally emboldened and beginning to talk about | 0:25:47 | 0:25:50 | |
their own sexuality. | 0:25:50 | 0:25:52 | |
Fundamentally, she was just one of the great voices of all time | 0:25:52 | 0:25:55 | |
and there's no getting past that. | 0:25:55 | 0:25:57 | |
# I'm always walking | 0:25:57 | 0:25:59 | |
# After midnight | 0:25:59 | 0:26:01 | |
# Searching for you | 0:26:01 | 0:26:04 | |
# I stopped to see a weeping willow | 0:26:07 | 0:26:10 | |
# Crying on his pillow | 0:26:10 | 0:26:13 | |
# Maybe he's crying for me | 0:26:13 | 0:26:17 | |
# And as the sky turned gloomy | 0:26:17 | 0:26:20 | |
# Night winds whisper to me | 0:26:20 | 0:26:23 | |
# I'm lonesome as I can be... # | 0:26:23 | 0:26:28 | |
Patsy Cline and Jim Reeves are great examples of artists where | 0:26:28 | 0:26:31 | |
the Nashville sound really worked well for the kind of voices | 0:26:31 | 0:26:35 | |
that they had and the kind of material that they had. | 0:26:35 | 0:26:38 | |
And, ultimately, the companies in Nashville who were making those | 0:26:38 | 0:26:41 | |
records realised they could sell them as pop music and make a lot | 0:26:41 | 0:26:44 | |
more money than just selling them to a regional, Southern audience. | 0:26:44 | 0:26:48 | |
They liked to keep the artists making sure they know that | 0:26:49 | 0:26:53 | |
Nashville knows better for you. "We know what's good for you. | 0:26:53 | 0:26:56 | |
"We're going to keep you. Don't worry. Stick with us. | 0:26:56 | 0:26:59 | |
"Sing our songs and we'll keep you, you know, where you're at." | 0:26:59 | 0:27:02 | |
But that's not very welcoming to someone who got into music | 0:27:02 | 0:27:06 | |
because they fell in love with music | 0:27:06 | 0:27:08 | |
and they wanted to put their own mark on it. | 0:27:08 | 0:27:11 | |
One such rebel was Shooter's father, Waylon Jennings, | 0:27:13 | 0:27:17 | |
who arrived from Arizona with a free spirit | 0:27:17 | 0:27:19 | |
that didn't fit in Music City. | 0:27:19 | 0:27:22 | |
MUSIC: Outlaw You by Shooter Jennings | 0:27:22 | 0:27:24 | |
Freedom was hard to come by when I first came to this town. | 0:27:47 | 0:27:51 | |
It was, "You do it our way or walk." | 0:27:51 | 0:27:53 | |
And, erm... I wanted to walk, | 0:27:53 | 0:27:56 | |
but they wouldn't let me do that either. | 0:27:56 | 0:27:59 | |
They'd say, "You're going to stay here. We've got a contract. | 0:27:59 | 0:28:02 | |
"But you're going to do it my way with the Nashville sound." | 0:28:02 | 0:28:05 | |
# Stop the world and let me off... # | 0:28:05 | 0:28:08 | |
Waylon was even forbidden to employ his own musicians. | 0:28:09 | 0:28:13 | |
When they decided not to use us, actually, I was kind of glad | 0:28:13 | 0:28:17 | |
at that point because you could feel it... | 0:28:17 | 0:28:20 | |
You could feel it in the studio | 0:28:21 | 0:28:23 | |
that they didn't really want you there. | 0:28:23 | 0:28:26 | |
And it really got to me, you know? | 0:28:26 | 0:28:28 | |
So I told them, "If they're not welcome, then I'm not welcome". | 0:28:28 | 0:28:31 | |
That's the way it's always been. | 0:28:31 | 0:28:33 | |
Nashville stalwarts like Chet Atkins may have sympathised, | 0:28:35 | 0:28:39 | |
but they continued doing things the Nashville way. | 0:28:39 | 0:28:43 | |
The turnover was like three songs in a session. | 0:28:43 | 0:28:46 | |
There's a three-hour session. | 0:28:46 | 0:28:48 | |
If you didn't get three, you wasn't doing nothing, you know? | 0:28:48 | 0:28:51 | |
It was like a paper mill, man. They were just cranking them out. | 0:28:51 | 0:28:54 | |
# My dreams are shattered, don't you see? | 0:28:54 | 0:28:58 | |
# Now you no longer care for me... # | 0:28:59 | 0:29:03 | |
And Waylon, he was pretty mad about it. | 0:29:03 | 0:29:07 | |
I told him, I said, "Man, just go on and cut," you know? | 0:29:07 | 0:29:11 | |
I said, "Your time's coming. | 0:29:11 | 0:29:13 | |
"We'll get around this." | 0:29:13 | 0:29:16 | |
For now, all Waylon could do was mock the system. | 0:29:19 | 0:29:22 | |
# I've been chasing the big wheels | 0:29:25 | 0:29:28 | |
# All over Nashville | 0:29:28 | 0:29:30 | |
# Waiting for my big break to come | 0:29:30 | 0:29:34 | |
# Living on ketchup soup, homemade crackers and Kool-Aid | 0:29:34 | 0:29:39 | |
# I'll be a star tomorrow | 0:29:39 | 0:29:41 | |
# But today | 0:29:41 | 0:29:43 | |
# I'm a Nashville bum | 0:29:43 | 0:29:46 | |
# I look good in cowboy clothes | 0:29:46 | 0:29:48 | |
# And I sing through my nose | 0:29:48 | 0:29:51 | |
# Webb said, "That's the way to get her done" | 0:29:51 | 0:29:54 | |
# I smoke good old PA like the Opry stars, they say | 0:29:55 | 0:30:00 | |
# I'll be a star tomorrow | 0:30:00 | 0:30:02 | |
# But today | 0:30:02 | 0:30:04 | |
# I'm a Nashville bum... # | 0:30:04 | 0:30:07 | |
Me trying to get that freedom and everything | 0:30:07 | 0:30:10 | |
made it rough on Chet and made it rough on everybody around | 0:30:10 | 0:30:13 | |
because I think they thought I wanted something else, just power, | 0:30:13 | 0:30:17 | |
or that I was out to destroy something, | 0:30:17 | 0:30:19 | |
and actually I was out to survive. | 0:30:19 | 0:30:21 | |
# Well, here's a song I wrote by myself, note for note | 0:30:21 | 0:30:26 | |
# With a lot of help, it make number one | 0:30:26 | 0:30:30 | |
# You can change a word or two and I'll give half of it to you | 0:30:30 | 0:30:35 | |
# I'll be a star tomorrow | 0:30:35 | 0:30:37 | |
# But today | 0:30:37 | 0:30:39 | |
# I'm a Nashville bum. # | 0:30:39 | 0:30:42 | |
Sounds pretty good to me. | 0:30:43 | 0:30:45 | |
Just make sure he's got that Nashville sound. | 0:30:45 | 0:30:48 | |
Oh, that's a built-in feature of our musicians and singers, | 0:30:48 | 0:30:51 | |
there won't be any problem at all. | 0:30:51 | 0:30:53 | |
Good. Good. | 0:30:53 | 0:30:54 | |
The musicians that Waylon and others were forced to use | 0:30:54 | 0:30:58 | |
came from a select team of Nashville insiders. | 0:30:58 | 0:31:01 | |
They were revered for their musical skills | 0:31:01 | 0:31:03 | |
but the demanding studio schedules wore them down. | 0:31:03 | 0:31:07 | |
Actually, being a studio musician at that time | 0:31:07 | 0:31:09 | |
was like being on a merry-go-round. | 0:31:09 | 0:31:11 | |
So, we had no time off. It was idiotic. | 0:31:11 | 0:31:14 | |
There were some times we did five sessions in a day | 0:31:14 | 0:31:18 | |
and what happened was, we would end up at one o'clock in the morning, | 0:31:18 | 0:31:22 | |
and then start another session | 0:31:22 | 0:31:24 | |
and those were the days that I would sleep in the drum booth | 0:31:24 | 0:31:28 | |
because it would take an hour to drive home and an hour to drive back | 0:31:28 | 0:31:32 | |
so I just got more sleep and more rest sacking out in the drum booth. | 0:31:32 | 0:31:38 | |
But, you know, we had a few of those. | 0:31:38 | 0:31:40 | |
They had been beaten to death. | 0:31:40 | 0:31:43 | |
They were doing four sessions a day, sometimes more... | 0:31:43 | 0:31:47 | |
fast. | 0:31:47 | 0:31:49 | |
An unbelievable amount of music. | 0:31:49 | 0:31:51 | |
Five, six, sometimes seven days a week. | 0:31:51 | 0:31:54 | |
This town, when we came here in the '60s, ran on amphetamines. | 0:31:54 | 0:31:58 | |
Everybody sounded like a... | 0:31:58 | 0:32:01 | |
drug store walking, you know? | 0:32:01 | 0:32:03 | |
They had so many pills in their pocket, just trying to keep up. | 0:32:03 | 0:32:08 | |
Then, after a while, you were dependent upon them. | 0:32:08 | 0:32:11 | |
Many musicians acquired their amphetamines from the infamous | 0:32:13 | 0:32:16 | |
Dr Snap. | 0:32:16 | 0:32:18 | |
Dr Snap was a physician who would write... | 0:32:18 | 0:32:22 | |
prescriptions for what we'd call Old Yellers - amphetamines. | 0:32:22 | 0:32:28 | |
And they were... | 0:32:28 | 0:32:30 | |
little yellow pills. | 0:32:30 | 0:32:32 | |
And they became terribly popular among the music people. | 0:32:33 | 0:32:39 | |
And, you know, guys would get pilled up and then write songs. | 0:32:39 | 0:32:43 | |
And for some people, it really wired them | 0:32:43 | 0:32:47 | |
into being creative. | 0:32:47 | 0:32:50 | |
And I said one time, I think I was being facetious, | 0:32:50 | 0:32:54 | |
I said, "You know, BMI should give Dr Snap some awards | 0:32:54 | 0:32:59 | |
"for all the songs he's written!" | 0:32:59 | 0:33:02 | |
But Nashville musicians were encouraged | 0:33:06 | 0:33:08 | |
to escape from their studios on one particular day each year. | 0:33:08 | 0:33:12 | |
At the DJ Convention, they got to meet the disc jockeys | 0:33:12 | 0:33:16 | |
who spun their records on air, as well as the visiting fans. | 0:33:16 | 0:33:20 | |
Hello, little lady. | 0:33:21 | 0:33:23 | |
These conventions united all the vital components | 0:33:25 | 0:33:28 | |
of the country music business. | 0:33:28 | 0:33:30 | |
The PR people and the publishers, the regional bosses and fan clubs, | 0:33:30 | 0:33:34 | |
the DJs and artists, | 0:33:34 | 0:33:36 | |
keeping it all in the Nashville family. | 0:33:36 | 0:33:39 | |
# When he comes home from a hard day's work | 0:33:41 | 0:33:44 | |
# He's probably tired and dirty | 0:33:44 | 0:33:46 | |
# Don't let him find this latchy queen | 0:33:46 | 0:33:49 | |
# Have your castle looking pretty | 0:33:49 | 0:33:51 | |
# There's a lot of things that you shouldn't do | 0:33:51 | 0:33:54 | |
# But there's just as many that you should do too | 0:33:54 | 0:33:57 | |
# To make a man feel like a man | 0:33:57 | 0:34:01 | |
# You got to show him you're a woman... # | 0:34:01 | 0:34:04 | |
Loretta was already a major name | 0:34:04 | 0:34:07 | |
but her relationship with some disc jockeys remained tetchy. | 0:34:07 | 0:34:11 | |
Though no-one spoke the word "payola", the truth was that | 0:34:12 | 0:34:16 | |
country artists sometimes had to pay to get their records heard. | 0:34:16 | 0:34:20 | |
About the time that the Disc Jockey Convention got really going | 0:34:21 | 0:34:25 | |
and the payola scandals had broken, | 0:34:25 | 0:34:27 | |
there was clearly a scenario going on in popular music in general | 0:34:27 | 0:34:32 | |
where the labels would pay disc jockeys to play a record. | 0:34:32 | 0:34:36 | |
# I sat down by the sea... # | 0:34:37 | 0:34:40 | |
Loretta toured radio stations throughout the South | 0:34:40 | 0:34:43 | |
to get her records played. | 0:34:43 | 0:34:45 | |
Though freed from many of the prejudices | 0:34:46 | 0:34:48 | |
that earlier singers confronted, she still faced obstacles. | 0:34:48 | 0:34:52 | |
I took my record and this disc jockey said, I felt so bad, | 0:34:53 | 0:34:58 | |
I said, "I've got a brand-new record. | 0:34:58 | 0:35:00 | |
"It's called Honky Tonk Girl. And my name is Loretta Lynn. | 0:35:00 | 0:35:05 | |
"I'm from Custer, Washington. Would you please play it for me?" | 0:35:05 | 0:35:09 | |
And he said, "How much money do you have?" | 0:35:09 | 0:35:12 | |
And I said, "Huh?" | 0:35:12 | 0:35:14 | |
"How much money do you have?" I said, "I don't have none." | 0:35:14 | 0:35:17 | |
He said, "Well, how do you expect to get your record played?" | 0:35:17 | 0:35:21 | |
I said, "We just had enough money to get out here | 0:35:21 | 0:35:23 | |
"to get this record to you." | 0:35:23 | 0:35:25 | |
And I picked it up and left. | 0:35:25 | 0:35:27 | |
Local radio mushroomed from 80 to 600 stations through the '60s, | 0:35:28 | 0:35:33 | |
still targeting white listeners and dictating who got the hits. | 0:35:33 | 0:35:37 | |
# Oh, the snakes crawl at night | 0:35:38 | 0:35:41 | |
# That's what they say... # | 0:35:41 | 0:35:45 | |
But now Southern cities like Nashville found the old order | 0:35:45 | 0:35:48 | |
under threat. | 0:35:48 | 0:35:51 | |
Country music came out of white America and the white South, | 0:35:52 | 0:35:55 | |
so it didn't have a lot of opportunities for cross-pollination | 0:35:55 | 0:35:58 | |
with black music, and nobody was looking for it in Nashville. | 0:35:58 | 0:36:02 | |
And nobody was looking for it in country music. | 0:36:02 | 0:36:04 | |
But issues of race played out in the city of Nashville, | 0:36:06 | 0:36:10 | |
lunch-counter sit-ins and the newspapers and the radio | 0:36:10 | 0:36:13 | |
either covering it or not covering it, | 0:36:13 | 0:36:16 | |
and WSM leaned away from covering | 0:36:16 | 0:36:19 | |
racial movement in the city. | 0:36:19 | 0:36:22 | |
Whatever was happening in the world outside, | 0:36:24 | 0:36:27 | |
WSM and the Opry stayed intent on keeping their sponsors happy. | 0:36:27 | 0:36:32 | |
But the makers of Goo Goo never compromise on quality. | 0:36:32 | 0:36:36 | |
-# Go get a Goo Goo, it's good. # -That's right. | 0:36:36 | 0:36:40 | |
Their cautious response to the social unrest beyond their doors | 0:36:41 | 0:36:45 | |
was to invite the first black cowboy to play the Opry. | 0:36:45 | 0:36:48 | |
My career was right smack bang in the middle | 0:36:48 | 0:36:52 | |
of the civil rights movement. | 0:36:52 | 0:36:54 | |
There was a coloured side and a white side in every town, | 0:36:54 | 0:36:58 | |
especially in the South. | 0:36:58 | 0:37:00 | |
I just stayed within the bounds of, erm... | 0:37:00 | 0:37:03 | |
what segregation meant at that time. | 0:37:03 | 0:37:06 | |
Mr Charley Pride! Here he comes! | 0:37:06 | 0:37:09 | |
The reaction that I got was that it shocked the people | 0:37:09 | 0:37:12 | |
because if you put me behind the curtain when I was singing | 0:37:12 | 0:37:15 | |
you'd think I was the same colour as the rest of the country singers, | 0:37:15 | 0:37:19 | |
until I walk out. | 0:37:19 | 0:37:20 | |
# Before you take another step... # | 0:37:20 | 0:37:23 | |
But I didn't have any hoot calls from the audience. | 0:37:23 | 0:37:26 | |
When I started going on stage, | 0:37:26 | 0:37:29 | |
they didn't care whether I was green or pink. | 0:37:29 | 0:37:31 | |
They wanted to hear me sing and that's the way it turned out, | 0:37:31 | 0:37:35 | |
even though I was right in the middle of the civil rights. | 0:37:35 | 0:37:39 | |
# And there'll be no mansion | 0:37:39 | 0:37:42 | |
# Waiting on the hill | 0:37:42 | 0:37:44 | |
# With crystal chandeliers | 0:37:44 | 0:37:48 | |
# And there'll be no fancy clothes | 0:37:48 | 0:37:52 | |
# For you to wear | 0:37:52 | 0:37:55 | |
# Everything I have | 0:37:56 | 0:37:59 | |
# Is standing here | 0:37:59 | 0:38:02 | |
# In front of you to see | 0:38:02 | 0:38:05 | |
# All I have to offer you is me... # | 0:38:06 | 0:38:11 | |
The first time he went on in the Opry, you could hear a pin drop. | 0:38:11 | 0:38:16 | |
Charley walked out and he said, | 0:38:16 | 0:38:18 | |
"Well, folks, I'm originally from Mississippi". | 0:38:18 | 0:38:21 | |
He said, "Since I was an itty-bitty tot, | 0:38:21 | 0:38:24 | |
"I listened to the Grand Ole Opry. | 0:38:24 | 0:38:26 | |
"It's my music and I love it better than anything in the world". | 0:38:26 | 0:38:30 | |
# But make sure that's what you want | 0:38:30 | 0:38:34 | |
# While you're still free... # | 0:38:34 | 0:38:37 | |
Country artists and the studios on Music Row | 0:38:40 | 0:38:43 | |
persevered with the Nashville sound all through the '60s. | 0:38:43 | 0:38:47 | |
But they weren't their own masters. | 0:38:47 | 0:38:49 | |
The New York suits remained the arbiters of country taste, | 0:38:49 | 0:38:53 | |
often editing and remixing tapes from the Nashville sessions. | 0:38:53 | 0:38:57 | |
New York didn't want its cutting-edge stars | 0:38:58 | 0:39:00 | |
messing with hillbillies. | 0:39:00 | 0:39:02 | |
Least of all their king of the counter-culture - Bob Dylan. | 0:39:02 | 0:39:06 | |
# Keep a clean nose Watch the plain clothes | 0:39:06 | 0:39:08 | |
# You don't need a weather man to know which way the wind blows... # | 0:39:08 | 0:39:12 | |
Get it established, the fiddle is first. | 0:39:14 | 0:39:18 | |
'I told Dylan one day, we were standing in the studio, | 0:39:18 | 0:39:21 | |
'the Chairman and the President was there,' | 0:39:21 | 0:39:23 | |
"Some day you've got to go to Nashville. | 0:39:23 | 0:39:26 | |
"I fixed a studio down there. They got no phones, they got nothing. | 0:39:26 | 0:39:30 | |
"They got a great engineer and this place is ready. | 0:39:30 | 0:39:34 | |
"It's just ready any time." I was talking about that. | 0:39:34 | 0:39:37 | |
And they came over to me and they said, | 0:39:37 | 0:39:40 | |
"You ever mention Nashville again to Bob Dylan, you're fired." | 0:39:40 | 0:39:43 | |
I said, "Why?" They said, "Because they don't know what they're doing. | 0:39:43 | 0:39:47 | |
"You're going to have good luck here. Just stay here and do this." | 0:39:47 | 0:39:52 | |
And I said, "Yes, sir, you're the boss." | 0:39:52 | 0:39:54 | |
About, I don't know, two months, three months later, | 0:39:54 | 0:39:57 | |
I took him to Nashville and I never said anything to anybody. | 0:39:57 | 0:40:01 | |
Ironically, Dylan would transform Nashville | 0:40:02 | 0:40:06 | |
in ways its own rebels had never managed. | 0:40:06 | 0:40:09 | |
Bob Dylan has had one of the most singular impacts | 0:40:09 | 0:40:13 | |
of anyone in musical history on Nashville and on country music. | 0:40:13 | 0:40:17 | |
Dylan's appearance in Nashville | 0:40:17 | 0:40:19 | |
and decision to record three albums here did that tenfold. | 0:40:19 | 0:40:23 | |
It boosted Nashville's respect on a popular level across the world. | 0:40:23 | 0:40:29 | |
And it let other performers outside of country know that this was | 0:40:29 | 0:40:33 | |
a place you could come and not just make a country record. | 0:40:33 | 0:40:37 | |
It was a place where things could happen. | 0:40:37 | 0:40:40 | |
Here in Nashville you would always do three or four songs | 0:40:41 | 0:40:44 | |
in a three hour session. I mean it was just the way it was. | 0:40:44 | 0:40:47 | |
And, erm, Dylan showed up at six o'clock - 6pm, | 0:40:47 | 0:40:52 | |
and said, "I haven't finished writing the first song", | 0:40:52 | 0:40:55 | |
and we started recording at 4am the next morning. | 0:40:55 | 0:40:58 | |
You know, everybody's on the clock. | 0:40:58 | 0:41:01 | |
And after midnight they're being paid premium. | 0:41:01 | 0:41:04 | |
So, it took a little while to get it together. | 0:41:04 | 0:41:08 | |
Take One. Johnny Cash, Bob Dylan - Thousand Miles Behind. Take One. | 0:41:08 | 0:41:12 | |
Dylan made three Nashville albums in a row. | 0:41:13 | 0:41:16 | |
From Blonde-on-Blonde to Nashville Skyline, | 0:41:16 | 0:41:19 | |
where he met up with Johnny Cash. | 0:41:19 | 0:41:22 | |
# Down the street the dogs are barking | 0:41:22 | 0:41:24 | |
# And the day is getting dark | 0:41:24 | 0:41:28 | |
# When the night begins to fall | 0:41:28 | 0:41:31 | |
# Then the dogs will lose their bark | 0:41:31 | 0:41:35 | |
# And the silent night will shatter | 0:41:35 | 0:41:38 | |
# From the sounds inside my mind | 0:41:38 | 0:41:41 | |
# And I'm just one too many mornings | 0:41:42 | 0:41:45 | |
# And a thousand | 0:41:45 | 0:41:47 | |
# Miles behind | 0:41:47 | 0:41:50 | |
# From the crossroads of my doorstep | 0:41:53 | 0:41:56 | |
# My eyes, they begin to fade | 0:41:56 | 0:41:59 | |
# And I turn my head back to the room | 0:42:00 | 0:42:03 | |
# Where my love and I have laid | 0:42:03 | 0:42:06 | |
# And I gaze back to the street | 0:42:07 | 0:42:10 | |
# The sidewalk and the sign | 0:42:10 | 0:42:13 | |
# And I'm one too many mornings | 0:42:14 | 0:42:17 | |
# And a thousand | 0:42:17 | 0:42:19 | |
# Miles behind... # | 0:42:19 | 0:42:21 | |
It opened so many doors to artists who would never come here before. | 0:42:21 | 0:42:27 | |
And when Dylan went here, it validated Nashville in their minds. | 0:42:27 | 0:42:31 | |
Bob came to Nashville to make Nashville Skyline with Bob Johnston, | 0:42:32 | 0:42:36 | |
the producer, and my Dad was, you know, a part of his life. | 0:42:36 | 0:42:40 | |
They were friends. | 0:42:40 | 0:42:41 | |
They did a lot of laughing together. They had light senses of humour. | 0:42:41 | 0:42:45 | |
My dad loved Bob as a friend, like a brother. | 0:42:45 | 0:42:48 | |
Back in the '60s, they creatively bounced off each other. | 0:42:48 | 0:42:52 | |
-# And a thousand miles -And a thousand... -# | 0:42:52 | 0:42:55 | |
Dad was...he was always breaking new ground. | 0:42:56 | 0:42:59 | |
Hello. I'm Johnny Cash. | 0:43:00 | 0:43:01 | |
Cash continued to break new ground with his network TV Show, | 0:43:03 | 0:43:07 | |
inviting guests from all genres of music. | 0:43:07 | 0:43:10 | |
Television was now taking country into people's homes. | 0:43:10 | 0:43:14 | |
When he had that vision come into place, | 0:43:15 | 0:43:18 | |
the one spot that made sense to him was the Ryman Auditorium. | 0:43:18 | 0:43:22 | |
Here was the birthplace of country music in many different ways. | 0:43:23 | 0:43:26 | |
The mother church of country music. | 0:43:26 | 0:43:29 | |
And so he went to the Ryman for this television show - for live TV. | 0:43:29 | 0:43:33 | |
# No, the circle won't be broke | 0:43:33 | 0:43:37 | |
# By and by, Lord | 0:43:37 | 0:43:40 | |
# By and by... # | 0:43:40 | 0:43:42 | |
Cash performed secular and sacred songs side-by-side | 0:43:42 | 0:43:46 | |
in Nashville's mother church. | 0:43:46 | 0:43:48 | |
# In the sky, Lord, in the sky... # | 0:43:48 | 0:43:52 | |
My father, first and foremost, was a man of God. | 0:43:52 | 0:43:56 | |
He had his addictions, he had his trials. | 0:43:56 | 0:43:58 | |
He had his pains that he carried around with him. | 0:43:58 | 0:44:02 | |
He struggled through his life, of course. you know, with... | 0:44:02 | 0:44:06 | |
with this darkness that, erm... | 0:44:06 | 0:44:10 | |
that would...would try to envelope him. | 0:44:10 | 0:44:13 | |
But my father, first and foremost, was a man of God. | 0:44:14 | 0:44:17 | |
Even in the darker times. | 0:44:17 | 0:44:20 | |
# In the sky, Lord | 0:44:21 | 0:44:24 | |
# In the sky. # | 0:44:24 | 0:44:29 | |
Cash, in a lot of ways he does embody what Nashville was, | 0:44:33 | 0:44:38 | |
and in some ways what Nashville is now. | 0:44:38 | 0:44:41 | |
He could be kind and soulful. | 0:44:41 | 0:44:45 | |
And he could be lost, and he could be dark, | 0:44:46 | 0:44:50 | |
and he could be all these things at once. | 0:44:50 | 0:44:54 | |
# Cos life goes on and so will I... # | 0:44:54 | 0:44:58 | |
Most of all - recklessly, restlessly creative. | 0:44:58 | 0:45:03 | |
This was an era when the Nashville stars would lay bare their lives | 0:45:04 | 0:45:08 | |
as they struggled with their personal demons, | 0:45:08 | 0:45:11 | |
and with Music City's institutions. | 0:45:11 | 0:45:14 | |
There were several artists who chaffed at the restrictions | 0:45:14 | 0:45:18 | |
on their creativity. Johnny Cash is one. | 0:45:18 | 0:45:20 | |
Dolly Parton, another person who famously tussled with the establishment of Nashville. | 0:45:20 | 0:45:25 | |
To succeed in Music City required a mix of determination and subterfuge. | 0:45:28 | 0:45:33 | |
Dolly Parton appeared a simple country girl, | 0:45:33 | 0:45:36 | |
but she knew exactly how to play Nashville and win. | 0:45:36 | 0:45:40 | |
Being a poor southern woman, and a very smart woman, | 0:45:41 | 0:45:46 | |
she was able to hide behind that | 0:45:46 | 0:45:49 | |
Southern Belle thing. | 0:45:49 | 0:45:51 | |
It's used as a weapon. | 0:45:51 | 0:45:54 | |
'Direct from Nashville, Tennessee...' | 0:45:54 | 0:45:57 | |
She persuaded Porter Wagoner, | 0:45:57 | 0:45:59 | |
a heavyweight in the Country Music scene, | 0:45:59 | 0:46:02 | |
to put her on his top-rated TV show. | 0:46:02 | 0:46:05 | |
But that was by no means the limit of her ambitions. | 0:46:05 | 0:46:08 | |
'Now, today's special guest star, Miss Dolly Parton!' | 0:46:08 | 0:46:11 | |
APPLAUSE | 0:46:11 | 0:46:13 | |
I had come to Nashville to be my own artist, to have my own band, | 0:46:13 | 0:46:16 | |
and did have a little, you know, group. | 0:46:16 | 0:46:18 | |
And I was... I'd had a couple of top ten records when Porter saw me. | 0:46:18 | 0:46:22 | |
But his show was going to send me on out there to be a big artist | 0:46:22 | 0:46:27 | |
and I said, "I want to be my own star." | 0:46:27 | 0:46:30 | |
I said to her one time, "You know, Dolly, I'd hate | 0:46:30 | 0:46:33 | |
"to be between you and something you really wanted." | 0:46:33 | 0:46:36 | |
She said, "Well, I'd run over you, | 0:46:36 | 0:46:38 | |
"but you're so nice, I'd run over you easy." | 0:46:38 | 0:46:41 | |
So, she was determined to get what she wanted. | 0:46:43 | 0:46:45 | |
Dolly's persistence was matched | 0:46:49 | 0:46:51 | |
by her talent as a singer and songwriter. | 0:46:51 | 0:46:53 | |
She seduced audiences with her down-home country values | 0:46:53 | 0:46:56 | |
and her unquenchable spirit. | 0:46:56 | 0:46:59 | |
# But if you try to control me Then you won't ever know me | 0:46:59 | 0:47:03 | |
# And I'll be moving on when Possession gets too strong... # | 0:47:06 | 0:47:11 | |
Occasionally, we would have a little run-in about something, | 0:47:11 | 0:47:15 | |
but I always won, because I always would, because I'm the boss. | 0:47:15 | 0:47:19 | |
I'm the one that signs the cheque, | 0:47:19 | 0:47:21 | |
and I'm the one that does the working in that area. | 0:47:21 | 0:47:24 | |
Well, she's great at what she does, | 0:47:24 | 0:47:26 | |
and I'm so proud that she learned a lot of that from me. | 0:47:26 | 0:47:30 | |
# I'll be moving on when Possession gets too strong... # | 0:47:30 | 0:47:34 | |
DOLLY PARTON: When I felt "I need to be going now, | 0:47:36 | 0:47:39 | |
"cos I can't spend my whole life being a part of somebody else's group." | 0:47:39 | 0:47:43 | |
So, then I started trying to move myself away, | 0:47:43 | 0:47:45 | |
started talking to him and he wasn't hearing of it. | 0:47:45 | 0:47:48 | |
So we fought a lot, because we were very similar, | 0:47:48 | 0:47:51 | |
we were very headstrong. He knew what he wanted and I knew what I wanted, | 0:47:51 | 0:47:54 | |
and we were both going to get it. | 0:47:54 | 0:47:56 | |
At each other's expense, if that's what we had to do. | 0:47:56 | 0:47:59 | |
So, he was... He was having a real hard time with that. | 0:47:59 | 0:48:01 | |
APPLAUSE | 0:48:01 | 0:48:03 | |
Dolly and Porter revealed the truth in their duets, | 0:48:03 | 0:48:07 | |
a cathartic experience for them | 0:48:07 | 0:48:09 | |
and their TV audience watching in homes across America. | 0:48:09 | 0:48:13 | |
-BOTH: -# We're holding on Nothing left to hold onto | 0:48:13 | 0:48:19 | |
# I'm so tired Of holding on to nothin' | 0:48:21 | 0:48:25 | |
# The years have shown no kindness | 0:48:28 | 0:48:31 | |
# For the hard times we've been through | 0:48:31 | 0:48:34 | |
# We squeezed the life From every dream | 0:48:35 | 0:48:39 | |
# But we still go right on bluffin' | 0:48:39 | 0:48:43 | |
# With really nothin' left To hold on to | 0:48:43 | 0:48:48 | |
BOTH: # Oh why do we keep holding on | 0:48:48 | 0:48:51 | |
# With nothing left to hold on to? | 0:48:51 | 0:48:56 | |
# Let's be honest with each other | 0:48:56 | 0:48:59 | |
# That's the least that we can do | 0:48:59 | 0:49:02 | |
# I feel guilty when they Envy me and you | 0:49:02 | 0:49:07 | |
# We're holding on with Nothing left to hold on to. # | 0:49:08 | 0:49:14 | |
Dolly Parton had to have a big break with him, law suits, | 0:49:14 | 0:49:18 | |
and ultimately, leaving Nashville for a time to go pursue other things | 0:49:18 | 0:49:24 | |
that she could do - acting and making more pop-orientated music. | 0:49:24 | 0:49:28 | |
Let's pick it up a little bit, honey! | 0:49:28 | 0:49:30 | |
There's all kinds of things to do in Tennessee. | 0:49:30 | 0:49:33 | |
But next time, let's take the pink Cadillac! | 0:49:33 | 0:49:36 | |
Country Music, like every other commercial art form, | 0:49:38 | 0:49:40 | |
recognises success above all other merit. | 0:49:40 | 0:49:43 | |
Demonstrated success means you get the big car, the big money | 0:49:43 | 0:49:48 | |
and the big audience. | 0:49:48 | 0:49:49 | |
Nashville fans lived the dreams and aspirations of their stars. | 0:49:51 | 0:49:56 | |
They shared in their struggles and soul-searching. | 0:49:56 | 0:49:58 | |
That's what made the relationship so special. | 0:49:58 | 0:50:01 | |
# Oh, the faucet started drippin' In the kitchen | 0:50:02 | 0:50:10 | |
# And last night your picture Fell down from the wall... # | 0:50:13 | 0:50:21 | |
I always believed that we touched the working man, | 0:50:23 | 0:50:28 | |
the working family. | 0:50:28 | 0:50:30 | |
And the songs was written about those type of people. | 0:50:30 | 0:50:35 | |
I could feel their hurt in these songs, the way they were written. | 0:50:35 | 0:50:39 | |
And when I would sing them in the studio, they would come off that way | 0:50:39 | 0:50:43 | |
and they could feel that... | 0:50:43 | 0:50:46 | |
that hurt even more powerful from the songs. | 0:50:46 | 0:50:50 | |
# Things have gone to pieces Since you left me | 0:50:50 | 0:50:58 | |
# Nothing turns out half right Now it seems | 0:51:00 | 0:51:08 | |
# There ain't nothing in my pocket | 0:51:11 | 0:51:16 | |
# But three nickels and a dime | 0:51:16 | 0:51:20 | |
# But I'm holding to The pieces of my dream. # | 0:51:21 | 0:51:29 | |
When you hear a song like that and it touches home, | 0:51:30 | 0:51:35 | |
it opens up your mind and your heart and makes it an automatic hit. | 0:51:35 | 0:51:42 | |
But so much of it came from here. | 0:51:42 | 0:51:44 | |
I mean, the sound came from here, but, you know, he just... | 0:51:44 | 0:51:47 | |
It was like he couldn't help it. It was like he'd just sing and this stuff would come out | 0:51:47 | 0:51:52 | |
and you'd say, "Where in the hell is that coming from?" | 0:51:52 | 0:51:54 | |
The way he pronounced his words and the way he made them sound, | 0:51:54 | 0:51:57 | |
and the way he phrased and everything, | 0:51:57 | 0:51:59 | |
it was just totally unique. | 0:51:59 | 0:52:01 | |
Dearly beloved, we are gathered together | 0:52:04 | 0:52:07 | |
in the presence of God and these witnesses... | 0:52:07 | 0:52:10 | |
George mirrored his turbulent life in his art. | 0:52:10 | 0:52:13 | |
He even transformed the TV stage into church to marry Tammy Wynette. | 0:52:13 | 0:52:18 | |
# Yes, we take each other | 0:52:18 | 0:52:22 | |
# Forsaking all others | 0:52:22 | 0:52:27 | |
# Together, till death do us part. # | 0:52:27 | 0:52:34 | |
I now pronounce you man and wife. | 0:52:34 | 0:52:39 | |
APPLAUSE | 0:52:42 | 0:52:45 | |
I think, like George Jones, Tammy Wynette was one of those | 0:52:45 | 0:52:49 | |
singers who was all of the aspirations of the working class, | 0:52:49 | 0:52:56 | |
bottled up in one great voice. | 0:52:56 | 0:53:00 | |
# Our little boy is four years old | 0:53:00 | 0:53:05 | |
# And quite a little man | 0:53:05 | 0:53:09 | |
# So we spell out the words We don't want him to understand... # | 0:53:09 | 0:53:17 | |
Tammy's was a voice that touched the soul of conservative America. | 0:53:18 | 0:53:22 | |
My next door neighbour was an aspiring country singer | 0:53:23 | 0:53:26 | |
and he sat out on the front step and us kids were like... | 0:53:26 | 0:53:30 | |
It was like the pied piper. | 0:53:30 | 0:53:32 | |
And he was introducing us | 0:53:32 | 0:53:34 | |
to these songs that seemed really dangerous to us. | 0:53:34 | 0:53:38 | |
You know, he's singing, # D-I-V-O-R-C-E. # | 0:53:38 | 0:53:42 | |
-and we're going... -SHE GASPS | 0:53:42 | 0:53:44 | |
"You know, guys, I heard Tommy's mom is dating Timmy's dad," you know? | 0:53:44 | 0:53:47 | |
"And that's not supposed to be OK." | 0:53:47 | 0:53:50 | |
And all sorts of stories that were very grown-up at the time. | 0:53:50 | 0:53:54 | |
# I love you both and this will be | 0:53:55 | 0:53:58 | |
# Pure H-E-double-L for me | 0:53:58 | 0:54:03 | |
# Oh, I wish that we could stop | 0:54:03 | 0:54:05 | |
# This D-I-V-O-R-C-E. # | 0:54:05 | 0:54:14 | |
Most of the people who come to Nashville before the '70s, | 0:54:14 | 0:54:18 | |
it's a whole lot better than picking cotton. | 0:54:18 | 0:54:22 | |
They're used to doing incredibly hard work that pays badly. | 0:54:22 | 0:54:26 | |
A lot of them have real problems | 0:54:33 | 0:54:35 | |
when they get successful because it's too easy. | 0:54:35 | 0:54:38 | |
They live in big fancy houses | 0:54:38 | 0:54:40 | |
and they grew up in very humble circumstances. | 0:54:40 | 0:54:43 | |
that's a tough thing for people to adjust to. | 0:54:43 | 0:54:46 | |
Not always, but often they feel like they're getting away with something | 0:54:46 | 0:54:49 | |
and it's going to be taken away from them at any moment. | 0:54:49 | 0:54:53 | |
-What have I done? -You are drunk. | 0:54:53 | 0:54:55 | |
-I am not! -Yes, you are. -No, sir. | 0:54:55 | 0:54:57 | |
If Tammy's husband George was stopped for drunk driving, | 0:54:57 | 0:55:00 | |
which happened quite frequently, | 0:55:00 | 0:55:02 | |
it increased his status as a local hero. | 0:55:02 | 0:55:05 | |
-Hey! -Come on, now, George! | 0:55:05 | 0:55:08 | |
APPLAUSE | 0:55:08 | 0:55:11 | |
And when No-Show-George missed yet another gig | 0:55:11 | 0:55:13 | |
and got thrown into jail, | 0:55:13 | 0:55:15 | |
the fans just loved his contempt for the rules they had to live by. | 0:55:15 | 0:55:20 | |
But George couldn't handle the pressures of being a country legend. | 0:55:23 | 0:55:27 | |
His life descended into a cycle of addictions and broken relationships. | 0:55:27 | 0:55:32 | |
Memories of Tammy were hard to erase. | 0:55:32 | 0:55:35 | |
# Even though you've been gone A long, long time... # | 0:55:35 | 0:55:41 | |
When they divorced, Jones took it very hard. | 0:55:41 | 0:55:44 | |
He was living in Muscle Shoals, Alabama, which is | 0:55:44 | 0:55:47 | |
250 miles from Nashville. | 0:55:47 | 0:55:49 | |
And he would drive from Muscle Shoals, | 0:55:49 | 0:55:52 | |
all the way to Nashville, to what had been his home with Tammy. | 0:55:52 | 0:55:56 | |
And he would drive through the driveway, never stop, | 0:55:56 | 0:55:59 | |
and drive back to Muscle Shoals. | 0:55:59 | 0:56:02 | |
A round-trip drive of 500 miles. | 0:56:02 | 0:56:04 | |
He would do that twice a day, just to go through her driveway. | 0:56:04 | 0:56:08 | |
# You're still here | 0:56:08 | 0:56:11 | |
# In the diary of my mind... # | 0:56:11 | 0:56:17 | |
There's nothing one could do to damage a show business career | 0:56:17 | 0:56:22 | |
that George Jones has not done, | 0:56:22 | 0:56:25 | |
and yet he is the only American recording artist in all genres of recorded music | 0:56:25 | 0:56:31 | |
who's had a number one song in each of the past five decades. | 0:56:31 | 0:56:34 | |
Thanks to the notoriety of Nashville's legends, | 0:56:38 | 0:56:41 | |
by the early '70s, | 0:56:41 | 0:56:42 | |
country was selling 150 million albums a year across the States - | 0:56:42 | 0:56:46 | |
something even presidents could not ignore. | 0:56:46 | 0:56:49 | |
In 1974, mired in the scandal of Watergate, | 0:56:52 | 0:56:56 | |
Nixon used the Opry as a platform to address the nation. | 0:56:56 | 0:57:01 | |
His sponsor was Mrs Grissom's Salad. | 0:57:01 | 0:57:04 | |
# With Mrs Grissom's on the label There's quality on your table | 0:57:04 | 0:57:08 | |
# The name Mrs Grissom Guarantees it's good. # | 0:57:08 | 0:57:12 | |
What country music is, | 0:57:13 | 0:57:15 | |
is that first, it comes from the heart of America, | 0:57:15 | 0:57:19 | |
because this is the heart of America. | 0:57:19 | 0:57:22 | |
It talks about family, it talks about religion, | 0:57:22 | 0:57:25 | |
the faith in God that is so important to our country, | 0:57:25 | 0:57:29 | |
and particularly to our family life. | 0:57:29 | 0:57:32 | |
And, as we all know, country music radiates a love of this nation. | 0:57:32 | 0:57:39 | |
Patriotism. | 0:57:39 | 0:57:42 | |
Country music, therefore, has those combinations which are | 0:57:42 | 0:57:47 | |
so essential to America's character | 0:57:47 | 0:57:51 | |
at a time that America needs character. | 0:57:51 | 0:57:53 | |
But Nixon's Republican values | 0:57:58 | 0:58:00 | |
were not those of a generation of performers | 0:58:00 | 0:58:02 | |
who'd had to cultivate their audience outside of Nashville. | 0:58:02 | 0:58:06 | |
# Stay all night Stay a little longer... # | 0:58:06 | 0:58:10 | |
A transformed Willie Nelson had moved to Texas, | 0:58:10 | 0:58:13 | |
playing his brand of country to tens of thousands of hippies and rockers across the South. | 0:58:13 | 0:58:19 | |
# She lives away down On Shinbone Alley | 0:58:19 | 0:58:21 | |
# And the number on the gate The number on the door | 0:58:21 | 0:58:24 | |
# The next house over Is the grocery store | 0:58:24 | 0:58:27 | |
# You gotta stay all night Stay a little longer | 0:58:27 | 0:58:29 | |
# Dance all night Dance a little longer | 0:58:29 | 0:58:32 | |
# Pull off your coat Throw it in the corner | 0:58:32 | 0:58:34 | |
# Don't see why you don't Stay a little longer... # | 0:58:34 | 0:58:38 | |
To cash in on this emerging audience, | 0:58:38 | 0:58:41 | |
the executives at RCA came up with a money-making scheme - | 0:58:41 | 0:58:44 | |
to market a country album made up of old recordings that were | 0:58:44 | 0:58:48 | |
gathering dust in their vaults. | 0:58:48 | 0:58:50 | |
It was all money to fill somebody's pockets, you know? | 0:58:52 | 0:58:55 | |
They didn't care if there were better songs out there, | 0:58:55 | 0:58:58 | |
so long as they got their piece of the pie. | 0:58:58 | 0:59:01 | |
They went back and put together a bunch of songs that had been | 0:59:01 | 0:59:04 | |
recorded years before and were laying around unreleased. | 0:59:04 | 0:59:08 | |
To tie together that hotchpotch of mostly pre-recorded music, | 0:59:12 | 0:59:16 | |
they went in search of a local publicist. | 0:59:16 | 0:59:19 | |
Well, I worked over at Glaser Sound Studio | 0:59:19 | 0:59:22 | |
and I always kept a dictionary under my desk. | 0:59:22 | 0:59:26 | |
As I reached down, I picked up that dictionary, I opened it up, | 0:59:26 | 0:59:29 | |
and I don't know why I went to the word "outlaw", but I did. | 0:59:29 | 0:59:34 | |
And there was about this much information, | 0:59:34 | 0:59:38 | |
and the very last line said, | 0:59:38 | 0:59:40 | |
"Living on the outside of the written law." | 0:59:40 | 0:59:44 | |
I agreed with her on it, I thought it was a good way to market it. | 0:59:44 | 0:59:48 | |
If you were going to call it anything, call it what it is. | 0:59:48 | 0:59:54 | |
Ironically, this designer collection, | 0:59:54 | 0:59:56 | |
released in 1976, would transform Nashville. | 0:59:56 | 1:00:01 | |
# Honking them tables And generally blowin' | 1:00:01 | 1:00:05 | |
# My heart and pain. # | 1:00:05 | 1:00:08 | |
You know what, that song, and that album, | 1:00:08 | 1:00:10 | |
was the turning point for the whole industry here and the whole thing. | 1:00:10 | 1:00:15 | |
It got away from what they called | 1:00:15 | 1:00:17 | |
everybody doing records with the Nashville Sound. | 1:00:17 | 1:00:20 | |
The people were so hungry for something different | 1:00:20 | 1:00:23 | |
than what was on the radio, that they just ate it up. | 1:00:23 | 1:00:26 | |
I thought, "This is fun!" | 1:00:26 | 1:00:27 | |
We didn't have any idea it was going to do what it did. | 1:00:27 | 1:00:30 | |
You know, it was just great, and it was very...economic. | 1:00:30 | 1:00:35 | |
Very cost-efficient. | 1:00:35 | 1:00:38 | |
I mean, to cut an album for 19,000 and sell quadruple platinum! | 1:00:38 | 1:00:43 | |
And this broke the precedent | 1:00:44 | 1:00:47 | |
of the control of the studios here. | 1:00:47 | 1:00:51 | |
Having won the respect of the major labels with this first | 1:00:54 | 1:00:57 | |
platinum album for country music, | 1:00:57 | 1:00:59 | |
Willie and Waylon were at last their own masters. | 1:00:59 | 1:01:02 | |
They took their Outlaw Country all across the States | 1:01:02 | 1:01:06 | |
and built themselves a mainstream audience - and a rock'n'roll lifestyle. | 1:01:06 | 1:01:10 | |
# Piano rolled blues Danced holes in my shoes | 1:01:10 | 1:01:14 | |
# There weren't another other way to be | 1:01:14 | 1:01:17 | |
# For lovable losers And no-account boozers | 1:01:17 | 1:01:22 | |
# And honky-tonk heroes like me. # | 1:01:22 | 1:01:25 | |
This hillbilly town had never seen anything like the Outlaws. | 1:01:31 | 1:01:35 | |
I mean, they took it and ran with it. | 1:01:35 | 1:01:37 | |
They achieved fame, and they made a lot of money. | 1:01:37 | 1:01:41 | |
They made more money than they'd ever made, | 1:01:41 | 1:01:44 | |
and God bless them for that, cos they sure needed it. | 1:01:44 | 1:01:46 | |
So, that was the beginnings of the Outlaw movement. | 1:01:46 | 1:01:49 | |
It was about creativity and self-expression. At first! | 1:01:49 | 1:01:54 | |
Then you hand it over to the marketing folks and it can be about | 1:01:54 | 1:01:57 | |
cool-looking album covers and what people are wearing. | 1:01:57 | 1:02:00 | |
Hey, hold up! | 1:02:06 | 1:02:08 | |
In the wake of the runaway success of the Outlaw phenomenon, | 1:02:09 | 1:02:13 | |
Hollywood leapt on the cowboy bandwagon. | 1:02:13 | 1:02:17 | |
You a real cowboy? | 1:02:17 | 1:02:18 | |
Well, it depends on what you think a real cowboy is. | 1:02:21 | 1:02:24 | |
I think Urban Cowboy, the movie, | 1:02:27 | 1:02:29 | |
I think it brought a lot of new people in. | 1:02:29 | 1:02:31 | |
Some of them stayed, some of them didn't. | 1:02:31 | 1:02:33 | |
But people in New York City started buying cowboy hats and boots and doing the two-step. | 1:02:36 | 1:02:40 | |
It was a social sort of thing for a while, | 1:02:40 | 1:02:42 | |
but it was a real shot in the arm for country music. | 1:02:42 | 1:02:45 | |
# She found out what everybody knew | 1:02:45 | 1:02:47 | |
# Too many cooks spoil the stew | 1:02:47 | 1:02:50 | |
# She don't care what nobody thinks | 1:02:50 | 1:02:52 | |
# She's gonna be bad till The whole town stinks. # | 1:02:52 | 1:02:55 | |
Country became a fashion item. | 1:02:55 | 1:02:58 | |
But the sales of Stetson hats and cowgirl boots | 1:02:58 | 1:03:01 | |
did little to excite the Outlaws. | 1:03:01 | 1:03:03 | |
They're wearing the T-shirts, | 1:03:05 | 1:03:06 | |
they're singing the same songs, they're wearing the hats! | 1:03:06 | 1:03:09 | |
You know, and they're mouthing the words, | 1:03:09 | 1:03:11 | |
and I thought, "God, it's missing." | 1:03:11 | 1:03:14 | |
I thought music got dreadfully stale during that period, | 1:03:14 | 1:03:19 | |
because record labels were trying to cross over, cross over. | 1:03:19 | 1:03:23 | |
# Yeah, you gotta step that step | 1:03:23 | 1:03:26 | |
# Walk that walk | 1:03:26 | 1:03:29 | |
# Shake that thing | 1:03:29 | 1:03:31 | |
# And honey, talk that talk. # | 1:03:31 | 1:03:33 | |
Traditional country music really had died, you know? | 1:03:33 | 1:03:38 | |
And because it wasn't getting played on radio any more, they weren't | 1:03:38 | 1:03:42 | |
signing artists in Nashville that was really traditional. | 1:03:42 | 1:03:46 | |
# So, fine, yeah | 1:03:46 | 1:03:49 | |
# My baby so doggone fine... # | 1:03:49 | 1:03:53 | |
The music was pretty cliched. | 1:03:53 | 1:03:55 | |
It was sort of rock influenced, very pop-ish, | 1:03:55 | 1:03:58 | |
sort of sanitised to reach a broad audience. | 1:03:58 | 1:04:01 | |
And there were a lot of critics who thought that | 1:04:01 | 1:04:03 | |
that was the very thing that was wrong with country music at the time. | 1:04:03 | 1:04:06 | |
The need to cross over was satirised in a song that's still | 1:04:08 | 1:04:12 | |
performed in downtown bars. | 1:04:12 | 1:04:15 | |
I think it started out as just a joke in a way. | 1:04:50 | 1:04:53 | |
There's been this murder, you know? | 1:04:53 | 1:04:56 | |
Country music has gotten killed, | 1:04:56 | 1:04:58 | |
someone committed murder on Music Row. | 1:04:58 | 1:05:01 | |
It wasn't just old Hank Williams who couldn't get any airplay. | 1:05:21 | 1:05:25 | |
Almost none of Nashville's legends | 1:05:25 | 1:05:27 | |
could now find a place on country radio's playlists. | 1:05:27 | 1:05:30 | |
The corporate sponsors were targeting a younger audience. | 1:05:30 | 1:05:34 | |
Being a radio guy, you know, I have to... | 1:05:34 | 1:05:38 | |
I have to blame my own industry some for the state of country music. | 1:05:38 | 1:05:42 | |
And the way we have tended to run our business. | 1:05:42 | 1:05:45 | |
And record labels were doing what record labels always do, | 1:05:45 | 1:05:50 | |
which is try to homogenise things | 1:05:50 | 1:05:52 | |
so that they get the broadest common denominator. | 1:05:52 | 1:05:56 | |
And when you do that, you take the personality | 1:05:56 | 1:05:59 | |
and integrity out of art | 1:05:59 | 1:06:00 | |
because you're trying to make it more bland | 1:06:00 | 1:06:04 | |
to appeal to a wider demographic. | 1:06:04 | 1:06:06 | |
The major labels shocked many in Nashville by dropping | 1:06:08 | 1:06:12 | |
the legendary names of the '70s. | 1:06:12 | 1:06:14 | |
The company could come and knock down | 1:06:15 | 1:06:18 | |
all of the blocks that had been built. | 1:06:18 | 1:06:21 | |
I mean, Waylon, Johnny, Willie, Kris. | 1:06:21 | 1:06:25 | |
These were the pillars of that era of country music. | 1:06:25 | 1:06:29 | |
And it was a great grief, you know? An insult. | 1:06:31 | 1:06:36 | |
# Sadly in search of | 1:06:36 | 1:06:39 | |
# And one step in back of | 1:06:39 | 1:06:42 | |
# Themselves and The slow-moving dream. # | 1:06:42 | 1:06:47 | |
Once things get really downhill, desperation can ensue, | 1:06:47 | 1:06:52 | |
and sometimes some interesting stuff comes through the desperation. | 1:06:52 | 1:06:56 | |
In the '80s, some of that interesting stuff was what | 1:06:56 | 1:06:59 | |
Steve Earle called "The great credibility scare". | 1:06:59 | 1:07:02 | |
What Nashville was scared of was that a new | 1:07:06 | 1:07:08 | |
generation of musicians would hammer the last nail | 1:07:08 | 1:07:11 | |
into the coffin of its once-powerful studio system. | 1:07:11 | 1:07:14 | |
# Hey, pretty baby Are you ready for me? | 1:07:15 | 1:07:18 | |
# It's your good rockin' daddy Down from Tennessee | 1:07:18 | 1:07:23 | |
# I'm just out of Austin Bound for San Antone | 1:07:23 | 1:07:25 | |
# With the radio blastin' And the bird dog on | 1:07:25 | 1:07:28 | |
# There's a speed trap up ahead in Selma Town | 1:07:31 | 1:07:34 | |
# But no local yokel gonna shut me down | 1:07:34 | 1:07:38 | |
# Cos me and my boys Got this rig unwound | 1:07:38 | 1:07:42 | |
# And we've come a thousand miles From a guitar town. # | 1:07:42 | 1:07:45 | |
I really genuinely thought at that moment, | 1:07:45 | 1:07:48 | |
that I might be the future of country music. | 1:07:48 | 1:07:51 | |
I based the whole thing on the idea that good country | 1:07:51 | 1:07:53 | |
and good rock'n'roll were the same thing. | 1:07:53 | 1:07:56 | |
And I grew up hearing Buck Owens and The Beatles | 1:07:56 | 1:07:59 | |
and Roger Miller on the same radio station, | 1:07:59 | 1:08:02 | |
so I really didn't know the difference at one point in my life. | 1:08:02 | 1:08:05 | |
You know, I just knew what was good and what I listened to | 1:08:05 | 1:08:07 | |
and what I turned... When I turned the channel. | 1:08:07 | 1:08:10 | |
With Guitar Town, Steve Earle | 1:08:12 | 1:08:13 | |
went straight to the top of the country charts, | 1:08:13 | 1:08:16 | |
by combining '80s rock with country-style story-telling. | 1:08:16 | 1:08:19 | |
I think it's country because it's about the things that | 1:08:21 | 1:08:25 | |
I always found important about country music. | 1:08:25 | 1:08:29 | |
It's about people that... | 1:08:29 | 1:08:31 | |
It's about empathy. | 1:08:33 | 1:08:35 | |
I think that's what great songwriting's about, anyway. | 1:08:35 | 1:08:38 | |
People don't really care about you feeling sorry for yourself | 1:08:38 | 1:08:41 | |
cos you're riding around in a bus that costs more than their house. | 1:08:41 | 1:08:45 | |
The stuff they care about is the stuff they relate to about your life. | 1:08:45 | 1:08:48 | |
It's you miss your kids, | 1:08:48 | 1:08:50 | |
that you miss your wife, that you got your heart broke. | 1:08:50 | 1:08:55 | |
# One of these days I'm gonna settle down | 1:08:55 | 1:08:58 | |
# Take you back with me To a guitar town. # | 1:08:58 | 1:09:01 | |
Steve Earle was treading a path to the future by sweeping away | 1:09:07 | 1:09:11 | |
Nashville's old values with a mix of rock mystique and country sentiment. | 1:09:11 | 1:09:16 | |
People like Steve Earle pointed a lot of people to Nashville | 1:09:17 | 1:09:19 | |
as a place that was doing more than whatever was being | 1:09:19 | 1:09:24 | |
heard on the mainstream radio at the time. | 1:09:24 | 1:09:27 | |
Even opened the mainstream radio up to it for a hot second. | 1:09:27 | 1:09:30 | |
That was also the decade that Ricky Skaggs came out of bluegrass | 1:09:30 | 1:09:34 | |
and started recording traditional country music | 1:09:34 | 1:09:37 | |
and had a string of terrific, very traditional hits. | 1:09:37 | 1:09:40 | |
# Well, these Highway 40 blues | 1:09:40 | 1:09:41 | |
# I've walked holes in Both my shoes... # | 1:09:43 | 1:09:46 | |
Skaggs was searching for a sound that would reawaken the spirit | 1:09:46 | 1:09:51 | |
of the old Ryman Auditorium and the religious roots of | 1:09:51 | 1:09:54 | |
a country music that he felt had been trivialised by the urban cowboys. | 1:09:54 | 1:09:59 | |
When I came to Nashville, I really wanted to try to blend | 1:10:00 | 1:10:06 | |
bluegrass music that I had grown-up with, you know, | 1:10:06 | 1:10:09 | |
try to blend that with traditional country music again. | 1:10:09 | 1:10:13 | |
# I may look like a city slicker Shinin' up through my shoes | 1:10:28 | 1:10:33 | |
# Underneath I'm just A cotton picker | 1:10:33 | 1:10:36 | |
# Picking out a mess of blues | 1:10:36 | 1:10:39 | |
# Show me where I start Find a horse and cart | 1:10:39 | 1:10:45 | |
# I'm just a country boy A country boy at heart. # | 1:10:45 | 1:10:51 | |
I think there was something definitely spiritual | 1:10:53 | 1:10:56 | |
to the call back to bluegrass. | 1:10:56 | 1:10:59 | |
I feel like I was at a place in my life where | 1:10:59 | 1:11:02 | |
I really wanted to grow spiritually. | 1:11:02 | 1:11:05 | |
# God sent in his love On the wings of a dove... # | 1:11:05 | 1:11:12 | |
Well, I've referred to myself as a "musicianary" a lot of times. | 1:11:12 | 1:11:16 | |
I think a musicianary is kind of, | 1:11:16 | 1:11:18 | |
in a way, kind of a missionary that plays music. | 1:11:18 | 1:11:21 | |
But I have an evangelistic heart, you know? | 1:11:23 | 1:11:26 | |
I love God and I love the Bible, | 1:11:26 | 1:11:29 | |
I love the truth that's in the Bible. | 1:11:29 | 1:11:32 | |
I'm not ashamed to say "Jesus" from the stage | 1:11:32 | 1:11:35 | |
Evangelism had never been far from the Nashville stage. | 1:11:38 | 1:11:42 | |
And in the early '90s, Garth Brooks combined it | 1:11:42 | 1:11:45 | |
with the religious fervour of Ricky Skaggs and the rock posture of Steve Earle | 1:11:45 | 1:11:49 | |
to become the biggest selling country act of all time. | 1:11:49 | 1:11:53 | |
What I do is divine intervention. | 1:11:56 | 1:11:58 | |
It's a gift from God. | 1:11:58 | 1:12:00 | |
And when God gave me the gift, | 1:12:00 | 1:12:02 | |
God did not put any restrictions on it. | 1:12:02 | 1:12:05 | |
"You can only sell this many units, you can only sing in these places." | 1:12:05 | 1:12:09 | |
So, I don't think it's fair for me to put restrictions on it. | 1:12:09 | 1:12:13 | |
The point is, I must take it to the people. | 1:12:13 | 1:12:16 | |
So, here goes. | 1:12:16 | 1:12:18 | |
# We all came here For a party tonight | 1:12:18 | 1:12:22 | |
# And you gonna get left If you don't get right | 1:12:22 | 1:12:26 | |
# So, forget your troubles And forget the news... # | 1:12:26 | 1:12:28 | |
He was winning back the youth market that Elvis | 1:12:28 | 1:12:31 | |
had stolen from Nashville some 40 years earlier. | 1:12:31 | 1:12:34 | |
# And if your tie's too tight Then adjust the noose | 1:12:34 | 1:12:37 | |
# Cos if you're gonna hang tight Cut loose... # | 1:12:37 | 1:12:40 | |
Garth changed performance. | 1:12:40 | 1:12:43 | |
Garth went out and he had fire shooting up. | 1:12:43 | 1:12:46 | |
One show he got on the wire | 1:12:48 | 1:12:50 | |
and came all the way down the Texas Stadium to the stage. | 1:12:50 | 1:12:53 | |
I didn't want to see it. | 1:12:58 | 1:13:00 | |
I had him insured, | 1:13:00 | 1:13:02 | |
but you couldn't insure him for what he was worth! | 1:13:02 | 1:13:06 | |
But he did all this crazy stuff that he loved | 1:13:06 | 1:13:09 | |
and was influenced by as he was growing up. | 1:13:09 | 1:13:11 | |
He made the performance a bigger deal. | 1:13:11 | 1:13:14 | |
When you walk out on stage, it just comes from somewhere else. | 1:13:17 | 1:13:20 | |
And you just feel it, you can taste it. You can smell it. | 1:13:20 | 1:13:25 | |
And all of a sudden, man, it's just there. | 1:13:25 | 1:13:27 | |
And no matter how tired you were, no matter how... | 1:13:27 | 1:13:29 | |
How much you had on your mind about one thing or another, it's all gone! | 1:13:29 | 1:13:33 | |
And now the fun starts. | 1:13:33 | 1:13:34 | |
And I swear to God, his eyes are this big when he's on stage. | 1:13:40 | 1:13:45 | |
40 rows back, you have the same feeling from him | 1:13:45 | 1:13:50 | |
as you did in the first five or six rows. | 1:13:50 | 1:13:53 | |
and that thing just poured off of him. | 1:13:53 | 1:13:56 | |
And I turned around to my wife and I said, | 1:13:56 | 1:13:58 | |
"My God, woman, this is the biggest one ever!" | 1:13:58 | 1:14:01 | |
Garth's crossover success had been ignited by a controversial video | 1:14:03 | 1:14:07 | |
aimed at the Nashville network. | 1:14:07 | 1:14:11 | |
The Thunder Rolls was co-written by his friend Pat Alger. | 1:14:11 | 1:14:14 | |
I didn't start out looking for some universal theme, you know, | 1:14:16 | 1:14:19 | |
that's going to change the world. | 1:14:19 | 1:14:21 | |
I'm writing about what I see before me, | 1:14:21 | 1:14:24 | |
and sometimes out of that will come a universal theme, | 1:14:24 | 1:14:27 | |
and I think somewhat that happened in The Thunder Rolls. | 1:14:27 | 1:14:31 | |
I think that was a universal issue got brought up | 1:14:31 | 1:14:35 | |
just as a sideline, but it wasn't what we intended. | 1:14:35 | 1:14:39 | |
# He's heading back from somewhere that he never should have been | 1:14:39 | 1:14:44 | |
# And the thunder rolls... # | 1:14:44 | 1:14:47 | |
And the idea was, what about a guy who's cheating on his wife | 1:14:48 | 1:14:51 | |
and every time he does, the thunder rolls. | 1:14:51 | 1:14:55 | |
What kind of a better metaphor could there be, really? | 1:14:55 | 1:14:58 | |
You know, you're caught, and the thunder rolls. | 1:14:58 | 1:15:02 | |
# And the thunder rolls... # | 1:15:04 | 1:15:06 | |
And Garth had to sort of face up to some of that in his own life, you know? | 1:15:09 | 1:15:14 | |
# And the thunder rolls... # | 1:15:14 | 1:15:17 | |
He shows you this controversial situation | 1:15:17 | 1:15:21 | |
of a cheating husband who's also an abusive husband. | 1:15:21 | 1:15:24 | |
And that got a negative reaction. | 1:15:28 | 1:15:32 | |
Somebody called me from the office saying, | 1:15:32 | 1:15:34 | |
"Hey, the video's about to play in about five minutes, so turn your set on." | 1:15:34 | 1:15:38 | |
So I turned it on, and then I called back and said, | 1:15:38 | 1:15:41 | |
"Wow, that was incredible." | 1:15:41 | 1:15:42 | |
He said, "Well, I hope you enjoyed it cos they just banned it, so you're not going to see it again!" | 1:15:42 | 1:15:47 | |
# As the storm blows on Out of control... # | 1:15:47 | 1:15:51 | |
But the Nashville network didn't reckon with record boss Jimmy Bowen | 1:15:54 | 1:15:57 | |
turning a local disaster into a national triumph. | 1:15:57 | 1:16:02 | |
I had my publicity person, and I said, "Get in here quick! | 1:16:02 | 1:16:06 | |
"I want you to hire publicity people all over this country, | 1:16:06 | 1:16:10 | |
"every city of 50,000 or up. And I want you to go after this." | 1:16:10 | 1:16:14 | |
And I got a call from Bowen late one night. He was laughing. | 1:16:14 | 1:16:18 | |
And then I was scared, because I didn't like the situation, | 1:16:18 | 1:16:21 | |
I don't like the whole thing of people banning stuff. | 1:16:21 | 1:16:24 | |
And I said, "Man, why are you laughing?" | 1:16:24 | 1:16:27 | |
He says, "Don't you understand? What would have taken us | 1:16:27 | 1:16:30 | |
"four years to do is going to happen in about four days now. | 1:16:30 | 1:16:33 | |
"You'll become a household name." | 1:16:33 | 1:16:36 | |
He did more than that. He out-sold every act in America. | 1:16:36 | 1:16:39 | |
Every generation just has a few acts that can happen so big | 1:16:44 | 1:16:50 | |
and so fast that they have to take away from other artists | 1:16:50 | 1:16:57 | |
on their label, and other labels for airplay. | 1:16:57 | 1:17:01 | |
Garth soon leapfrogged all his competitors. | 1:17:02 | 1:17:05 | |
Smaller country acts found their careers threatened. | 1:17:05 | 1:17:09 | |
I had no idea if I would get cut. I know they cut... | 1:17:09 | 1:17:12 | |
They probably cut at least 30 artists | 1:17:12 | 1:17:15 | |
from the roster right off the bat. | 1:17:15 | 1:17:17 | |
And so I was nervous, and I kind of had, you know, | 1:17:17 | 1:17:22 | |
a vision of him being sort of the devil in my mind. | 1:17:22 | 1:17:26 | |
Radio didn't want to hear about anybody else, just Garth, Garth, Garth. | 1:17:26 | 1:17:30 | |
Everywhere we went, just Garth. It's a double-edged sword. | 1:17:30 | 1:17:35 | |
And, we did an album, Jimmy didn't even release it. | 1:17:35 | 1:17:38 | |
I felt like I was going to go down the toilet. | 1:17:40 | 1:17:43 | |
I really felt like I was going to fall into the black hole of artists. | 1:17:43 | 1:17:48 | |
Though Suzy had some major hits in the years that followed, | 1:17:48 | 1:17:51 | |
the black hole swallowed many of Nashville's legends, | 1:17:51 | 1:17:55 | |
as they tried to keep faith with their fans in their twilight years. | 1:17:55 | 1:17:59 | |
# I hurt myself today | 1:18:03 | 1:18:07 | |
# To see if I still feel | 1:18:09 | 1:18:13 | |
# I focus on the pain | 1:18:14 | 1:18:20 | |
# The only thing that's real... # | 1:18:20 | 1:18:25 | |
It was, you know, just two weeks before he died | 1:18:27 | 1:18:29 | |
when he recorded his last song. And, um... | 1:18:29 | 1:18:32 | |
That... I just don't think he ever stopped. | 1:18:32 | 1:18:34 | |
I think his energy and his love for his music kept him going. | 1:18:34 | 1:18:37 | |
And his energy for life and spreading the joy that he had. | 1:18:37 | 1:18:40 | |
# But I remember everything... # | 1:18:40 | 1:18:44 | |
Battling persistent ill-health and the demands of her fans, | 1:18:44 | 1:18:47 | |
Tammy Wynette travelled ceaselessly | 1:18:47 | 1:18:50 | |
with an increasing dependence on her helpers. | 1:18:50 | 1:18:52 | |
Tammy Wynette had a problem with substance abuse. | 1:18:53 | 1:18:57 | |
It became very pronounced and her reputation became very widespread. | 1:18:57 | 1:19:02 | |
She would play towns and she would feign an injury so that she | 1:19:02 | 1:19:08 | |
could go to an emergency room and be given painkillers to get high. | 1:19:08 | 1:19:12 | |
George Jones used his status as a country legend to do what they'd | 1:19:15 | 1:19:19 | |
been doing since the earliest days of the Opry - selling stuff. | 1:19:19 | 1:19:23 | |
That's one of my all-time favourites. | 1:19:26 | 1:19:29 | |
They're all good, that's why their hits. | 1:19:31 | 1:19:34 | |
But you know, I'm about to come out with the greatest line I ever have. | 1:19:34 | 1:19:38 | |
'Introducing George Jones Country Gold dog food, | 1:19:38 | 1:19:41 | |
'George's own line of 100% complete and balanced foods.' | 1:19:41 | 1:19:46 | |
You thought I was talking about a new song, didn't you? | 1:19:46 | 1:19:49 | |
The city that inspired those departed stars is still | 1:19:50 | 1:19:53 | |
a magnet for thousands of young hopefuls, repeating the same cycle, | 1:19:53 | 1:19:57 | |
toughing it out in the same bars their heroes did. | 1:19:57 | 1:20:01 | |
# A three-minute positive Not too country up-tempo love song | 1:20:01 | 1:20:07 | |
# A way for me to tell a little lover And it can't be too long | 1:20:07 | 1:20:12 | |
# There be no drinkin', no cheatin' No lyin', no leavin'... # | 1:20:12 | 1:20:18 | |
Many who visit these bars are themselves budding artists | 1:20:18 | 1:20:21 | |
and songwriters. | 1:20:21 | 1:20:23 | |
I wanted to carve my own path and I knew that that | 1:20:23 | 1:20:27 | |
I would have to do that, | 1:20:27 | 1:20:28 | |
I just didn't realise how hard, when I first got here, | 1:20:28 | 1:20:31 | |
how hard it was going to be. | 1:20:31 | 1:20:33 | |
I mean, when you're by yourself and you don't know anyone, | 1:20:33 | 1:20:36 | |
but then you realise you have to have a team behind you | 1:20:36 | 1:20:40 | |
to accomplish what you want. | 1:20:40 | 1:20:41 | |
I mean, it was daunting at first, for sure. | 1:20:41 | 1:20:46 | |
Shanna's teamed up with veteran songwriter Pat Alger, | 1:20:46 | 1:20:49 | |
to improve her chances. | 1:20:49 | 1:20:51 | |
We deal with real life as... | 1:20:53 | 1:20:55 | |
As my buddy Garth Brooks said one time about my songwriting. | 1:20:55 | 1:20:59 | |
Real life's good enough, we don't have to invent too much. | 1:20:59 | 1:21:03 | |
You just have to find a poetic way to write about it. | 1:21:03 | 1:21:06 | |
Instead of saying "This song is for you", say, | 1:21:06 | 1:21:09 | |
# This is your song. # | 1:21:09 | 1:21:10 | |
# This is your song | 1:21:10 | 1:21:13 | |
This song's for you. # | 1:21:13 | 1:21:17 | |
OK, yeah... | 1:21:17 | 1:21:19 | |
Shanna and I have been writing for about six months now. | 1:21:19 | 1:21:22 | |
You could say she's a seasoned novice. | 1:21:22 | 1:21:25 | |
She's written a lot of songs. | 1:21:25 | 1:21:27 | |
# Frozen in time | 1:21:27 | 1:21:31 | |
# I see... # | 1:21:31 | 1:21:34 | |
-Yeah. -That sounded good. | 1:21:34 | 1:21:36 | |
Did songs used to be like that? | 1:21:36 | 1:21:37 | |
Because I listen back to, like, | 1:21:37 | 1:21:40 | |
Hank Williams Jr and Hanks Williams Sr, | 1:21:40 | 1:21:44 | |
and, like, there's no hook. Like, I'm So Lonesome I Could Cry, | 1:21:44 | 1:21:47 | |
there's the hook, but you think of like... | 1:21:47 | 1:21:51 | |
-Yeah. -It's changed so much. | 1:21:51 | 1:21:52 | |
-Well, if you look at a lot of those songs, they're only eight lines long. -Right! | 1:21:52 | 1:21:56 | |
-They just sing them over and over. -Yeah. | 1:21:56 | 1:21:59 | |
# This one's for you | 1:21:59 | 1:22:01 | |
# This song's for you | 1:22:01 | 1:22:05 | |
# Da da da dee da | 1:22:05 | 1:22:10 | |
# Da da da dee. # | 1:22:10 | 1:22:14 | |
-Something like... -# Da da da da da. # -Yeah. | 1:22:14 | 1:22:18 | |
As Nashville songwriters have always been aware, | 1:22:18 | 1:22:21 | |
creating a song is one thing, but getting it played is another. | 1:22:21 | 1:22:25 | |
And it's not getting easier. | 1:22:25 | 1:22:27 | |
There's a prevailing philosophy in programming | 1:22:28 | 1:22:32 | |
that audiences tune out when you play something new | 1:22:32 | 1:22:35 | |
and it's become much more ruled by caution | 1:22:35 | 1:22:37 | |
and fear, and the fear of tune-out and keeping a very predictable | 1:22:37 | 1:22:42 | |
demographic that you can... | 1:22:42 | 1:22:43 | |
Tuned in so you can deliver those people to advertisers. | 1:22:43 | 1:22:47 | |
# It was still getting colder When she made it to the shoulder | 1:22:47 | 1:22:50 | |
# And the car came to a stop | 1:22:50 | 1:22:53 | |
# She cried when she saw that Baby in the back seat | 1:22:53 | 1:22:57 | |
# Sleeping like a rock... # | 1:22:57 | 1:22:59 | |
If you're going to play the game of I Want To Be A Star, | 1:22:59 | 1:23:02 | |
I want to sell millions and millions of records and I want to be | 1:23:02 | 1:23:05 | |
on country radio, then you have to play within their rules. | 1:23:05 | 1:23:09 | |
There's a tempo they want, there's a sound quality they want, | 1:23:09 | 1:23:12 | |
there are subjects that they won't air, | 1:23:12 | 1:23:14 | |
and you'd better produce those kinds of singles. | 1:23:14 | 1:23:17 | |
And as long as you do that, | 1:23:17 | 1:23:19 | |
and as long as you're successful, they'll play your records. | 1:23:19 | 1:23:23 | |
There's so much more things for people to do now than there were | 1:23:24 | 1:23:27 | |
when I was kind of coming up in the business, you know? | 1:23:27 | 1:23:30 | |
We didn't have YouTube and the internet, really. | 1:23:30 | 1:23:33 | |
I mean, you know, now you can go in and cut a song in your basement | 1:23:33 | 1:23:37 | |
and put it out there on YouTube and get however many hits. | 1:23:37 | 1:23:41 | |
You know, you kind of start to build a following like that. | 1:23:41 | 1:23:43 | |
We had nothing like that. | 1:23:43 | 1:23:46 | |
DIY technology offers newcomers the same sense of opportunity | 1:23:46 | 1:23:50 | |
that was felt by those who came to Music City in decades past. | 1:23:50 | 1:23:54 | |
Kacey Musgraves arrived from Texas six years ago | 1:23:57 | 1:24:00 | |
and has won a Grammy and Best Country Album Award for her songs. | 1:24:00 | 1:24:04 | |
I consider myself one of thousands and thousands | 1:24:05 | 1:24:09 | |
who have moved to Nashville to pursue their dreams in songwriting | 1:24:09 | 1:24:13 | |
and, you know, just playing music. | 1:24:13 | 1:24:15 | |
When I think of inspirations, I look at people like Dolly Parton, | 1:24:18 | 1:24:22 | |
major influence of mine, as far as songwriting goes. | 1:24:22 | 1:24:26 | |
Willie Nelson, Loretta Lynn, she's another one. | 1:24:26 | 1:24:30 | |
# If you ain't got two kids by 21 You're probably gonna die alone | 1:24:31 | 1:24:37 | |
# Least that's what Tradition told you | 1:24:37 | 1:24:41 | |
# And it don't matter if you... # | 1:24:41 | 1:24:44 | |
Loretta Lynn I love, because she did push buttons, | 1:24:44 | 1:24:47 | |
but it was in a very smart and intelligent way. | 1:24:47 | 1:24:49 | |
And she also used a lot of humour in her songs, there was | 1:24:49 | 1:24:53 | |
some sarcasm and I really love that a lot. | 1:24:53 | 1:24:56 | |
# And it don't matter If you don't believe | 1:24:56 | 1:25:01 | |
# Come Sunday morning You best be there... # | 1:25:01 | 1:25:04 | |
When we were making the video we came across this big archive | 1:25:04 | 1:25:07 | |
of all this old footage from all these perfect-looking | 1:25:07 | 1:25:10 | |
'50s and '60s families and, you know, | 1:25:10 | 1:25:14 | |
the song is about people not being perfect. | 1:25:14 | 1:25:18 | |
I liked compounding that with just the footage me and, like, my dog. | 1:25:18 | 1:25:23 | |
I just shot that with a friend. We kind of put it together, | 1:25:23 | 1:25:27 | |
and just the footage you see of me in the video was literally shot on an iPhone. | 1:25:27 | 1:25:31 | |
# Round and round we go | 1:25:31 | 1:25:33 | |
# Where it stops nobody knows | 1:25:33 | 1:25:37 | |
# And it ain't slowin' down | 1:25:37 | 1:25:40 | |
# This merry-go-round... # | 1:25:40 | 1:25:44 | |
What's important for today's artists is displaying their allegiance to the past. | 1:25:44 | 1:25:49 | |
It offers a credibility that's rooted in Nashville's Southern lineage. | 1:25:49 | 1:25:54 | |
When I was growing up I always watched country programmes, | 1:25:57 | 1:26:01 | |
I was exposed to the music by my family, my grandfather. | 1:26:01 | 1:26:06 | |
They were big fans of people like Buck Owens and Johnny Cash | 1:26:06 | 1:26:10 | |
and Chet Atkins, and anyone that played country music. | 1:26:10 | 1:26:14 | |
So I think was inevitable that you start to see those influences in our format. | 1:26:14 | 1:26:18 | |
# This is country music | 1:26:18 | 1:26:23 | |
# This is country music... # | 1:26:23 | 1:26:27 | |
Brad Paisley, who's had a dozen number-one country hits, | 1:26:27 | 1:26:29 | |
uses the iconography of Nashville's legends as his backdrop. | 1:26:29 | 1:26:35 | |
-# This is country music -God bless the USA | 1:26:38 | 1:26:43 | |
-# This is country music -Amarillo by the morning | 1:26:43 | 1:26:48 | |
-# This is country music -Stand by your man | 1:26:48 | 1:26:54 | |
-# This is country music -Take me home, country roads | 1:26:54 | 1:26:59 | |
-# This is country music -I walk the line | 1:26:59 | 1:27:04 | |
-# This is country music -A country boy can't survive... # | 1:27:04 | 1:27:12 | |
I'm not knocking what's out there. Gosh, they're making a lot of money | 1:27:12 | 1:27:16 | |
and Chet would be jingling his coins | 1:27:16 | 1:27:18 | |
in his pocket with this new Nashville sound, | 1:27:18 | 1:27:21 | |
but... I'm glad they're doing it and I don't have to do it. | 1:27:21 | 1:27:26 | |
People of my generation and that are making records in Nashville | 1:27:26 | 1:27:29 | |
right now, you know, we grew up on country music, obviously. | 1:27:29 | 1:27:33 | |
But we also grew up listening to a lot of different things. | 1:27:33 | 1:27:35 | |
And for... Again, it goes back to what we think is cool, it's cool. | 1:27:35 | 1:27:38 | |
People in country music, we're not | 1:27:39 | 1:27:42 | |
flying around on G-6's and drinking Cristal and all this other stuff. | 1:27:42 | 1:27:47 | |
Man, we drink Coors Light and moonshine | 1:27:47 | 1:27:50 | |
and hang out by a bonfire and are usually driving a pick-up truck, | 1:27:50 | 1:27:53 | |
so it's... You know, that's what we sing about. | 1:27:53 | 1:27:56 | |
# Crazy town full of neon dreams | 1:27:56 | 1:27:58 | |
# Everybody plays everybody sings Hollywood with a... | 1:27:58 | 1:28:03 | |
I think people that come to the show, | 1:28:03 | 1:28:06 | |
they see what the passion is you have for what you do. | 1:28:06 | 1:28:09 | |
Things that I can relate to, things that I go through in my life, | 1:28:09 | 1:28:12 | |
I'm sure there's a lot of other people that can, too, | 1:28:12 | 1:28:15 | |
and experience the same things I do, and I think it's just | 1:28:15 | 1:28:18 | |
connected with people over the years. | 1:28:18 | 1:28:21 | |
# Y'all came here to make it In this crazy town... # | 1:28:21 | 1:28:27 | |
Since its earliest days, | 1:28:29 | 1:28:30 | |
Music City has offered country fans an image of themselves in song. | 1:28:30 | 1:28:35 | |
Whatever the style, the venue or the hype surrounding it, | 1:28:35 | 1:28:39 | |
Nashville still holds a mirror to its fans and their way of life. | 1:28:39 | 1:28:43 | |
# Somebody told me When I came to Nashville | 1:28:50 | 1:28:54 | |
# Son, you finally got it made | 1:28:54 | 1:28:58 | |
# Old Hank made it here We're all sure that you will | 1:28:58 | 1:29:02 | |
# But I don't think Hank Done it this way | 1:29:02 | 1:29:06 | |
# No, I don't think Hank Done it this way, OK. # | 1:29:06 | 1:29:11 |