The Heart of Country: How Nashville Became Music City USA


The Heart of Country: How Nashville Became Music City USA

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I came to Nashville in 1967 from about 12 years on the road

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playing the beer joints.

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And I'd always wanted to live in Nashville.

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I came to town with a 20 dollar bill and the clutch out of my car

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and a wife and a baby and, er, it was, it IS a tough,

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competitive town to try to break into.

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# It's a crazy town full of neon dreams... #

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When I went to Nashville, country music was real music,

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like, I guess, white man's soul music.

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They were talking about real things, about real emotions

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and they talked about drinking and cheating and going to jail.

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And eventually I got involved in all of those activities myself!

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And wrote about them.

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# Cut your teeth in the smoky bars

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# And live off the tips from a pickle jar... #

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I moved to Nashville and I was very homesick because I'd never

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been away from home, and of course when you're on your own,

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it's a sickness that you can't hardly bear, that homesickness.

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There's nothing to take for it, you know, it's just a lonesome feeling.

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But I told my folks I wouldn't be home

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until I had something to show for it. And it was some hard times,

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but I've had a lot of help from a lot of good people.

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# Make all the drunk girls scream and shout... #

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I moved to Nashville and I think I just kind of thought

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they were going to roll out the red carpet for me once I got here.

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Then I got to town and I got knocked off my horse pretty quick.

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One year, I can't afford to pay for groceries

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and the next year I'm like...

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more money than I've ever seen in my life!

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# In this crazy town... #

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If you want to make it in country music,

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you've always had to make it in Nashville, Tennessee.

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But this city is more than a Hollywood-style dream factory

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with a Southern twang.

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Behind the rags-to-riches legends of its stars lies the shifting story

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of how Music City has prospered from the struggle

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between inspiration and manipulation, music and the market.

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The process by which they'd named Nashville "Music City USA"

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on the air is a pretty epic story with many characters,

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many forces, that have to do with partly the geography,

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centrally located in the South, lots of railroad crossings and

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so forth, and partly those accidents of history you could never predict.

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Many cities in the South used to hold a radio barn dance at weekends.

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Nashville's was the best of them.

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It started back in 1925, and later settled in the Ryman Auditorium,

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a former Methodist chapel.

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They called it the Grand Old Opry.

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It's been a magnet for performers ever since.

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The thing that was great about the Opry was it was just

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one act after another.

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It knocked your hat in the creek, you know.

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I loved it!

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# Our eastern states are dandy, so the people always say

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# From New York to St Louis and Chicago by the way

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# From the hills of Minnesota where the rippling waters fall

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# No changes can be taken on the Wabash Cannonball... #

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These were songs that mirrored the everyday lives of their audience,

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and they were broadcast across the States

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by one of the new radio stations.

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WSM, the National Life And Accident Insurance Company,

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Nashville, Tennessee!

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WSM was the broadcasting service

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of the Nashville Life and Accident Insurance Company.

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I used to say that all the time.

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"You are listening to WSM, the broadcasting service

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"of the National Life And Accident Insurance Company."

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And they created a radio station with 50,000 watts

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to broadcast across the land and sell life insurance.

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Men in the field wouldn't say, "I'm from Nashville Life",

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they would say, "Hello there, I'm from the Grand Ole Opry.

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"I'd like to sell you some life insurance."

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# When I was just a baby

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# My mama told me, "Son"... #

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It was so fascinating to discover what a perfect marriage

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of art and commerce the world around WSM

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and broadcasting at the time represented -

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the model of how money and sponsor dollars finance creativity.

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# And I let that lonesome whistle

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# Blow my blues away #

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CHEERING AND APPLAUSE

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And now this portion of the Grand Ole Opry is brought to you

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by Beechnut Chewing Tobacco -

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double picked and double dipped for a cleaner, sweeter-tasting chew.

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Beechnut, America's largest selling brand!

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It's been said WSM could cover two-thirds of America at night,

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and therefore, many, many people, especially before television,

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that was their Saturday night's entertainment.

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They would sit around the radio and listen to the Opry.

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I was listening from Florida because these clear channel radio stations

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could travel that far at night.

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# I'm hoping and I'm praying as my heart breaks right in two

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# Walking the floor over you... #

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When we were growing up, being able to get reception

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on our battery radio was special to start out with.

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But my daddy always tried to have it on on Saturday nights to listen

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to the Grand Ole Opry, especially, and it was a big treat.

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# There stands the glass

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# Set it up to the brim

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# Till my troubles grow dim

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# It's my first one today. #

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My dad and mom used to love the Grand Ole Opry.

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Even years before we had electricity, we had a battery radio,

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and I remember my dad running out and pouring water on the ground wire

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in order to tune in to the Grand Ole Opry!

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-# I've gained a reward

-I've gained a reward

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# For the land where we never shall die #

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The radio was our connection to the rest of the world, really.

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It was where we heard whatever music we heard because this was...

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even the old phonograph records weren't that great.

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But if you had a radio, you could turn the dial

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and hear everything that was going on.

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It was on all the time, and up until the wee hours of the morning,

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and then we'd turn it on early in the morning

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and hear the farm reports and listen to it all day and hear the music.

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But it was just something we all gathered around - watched the radio!

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# Blue moon of Kentucky

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# Keep on shinin'

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# Shine on the one that's gone and said goodbye... #

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First time I came to Nashville, came here with my mom and dad, I think

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I was seven years old,

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I think actually we came here for my birthday.

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I remember the colours, the sounds

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that was hitting on the Ryman Auditorium with the steel guitars -

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how it would hit up on the ceiling and bounce back down.

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You know, it just sounded so great in there, you know.

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But I could also remember the smells.

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It smelled like an old church.

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I could smell the Juicy Fruit chewing gum underneath

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the seats, where people had chewed!

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But the Opry and its country music was viewed with some disdain

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by Nashville society.

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This was a city built on insurance, banking and Bible publishing.

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It was the buckle of the Bible Belt.

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Nashville, always, has been very territorial,

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and you don't enter the society here if you don't have

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the right silverware and the right chicken salad recipe.

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It's almost as if they set a table and they didn't make a place for you.

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Nashville's a very proper kind of Southern town

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and, certainly in the mid-20th century, a very religious place.

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A lot of propriety in Nashville in the local society there, so

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I think you could call it generally a conservative environment.

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# I wandered so aimless, life filled with sin

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# I wouldn't let my dear saviour in... #

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The Church and Christian music, Christian morals,

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ethics, is a big part of country music.

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It's the thread to me,

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the red thread, that runs through the fabric of country music.

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# I saw the light

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# No more darkness, no more night... #

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Inspired by the Southern Baptist Church, the tension

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between sacred and secular, God and the Devil, pervaded country music.

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The temptations of the downtown saloons became a theme of this music

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in the late 1940s, and they called it honky-tonk.

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# Well, I'm in love, I'm in love with a beautiful gal

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# That's what's the matter with me

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# Well I'm in love, I'm in love with a beautiful gal

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# But she don't care about me... #

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The tormented, whisky-fuelled songs of Hank Williams

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became the benchmark by which all others would be judged.

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# So now that she is leavin'

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# This is all I can say

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# I got a feeling called the blues, oh, Lord

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# Since my baby... #

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The heartbreak was right there in the words,

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and in the way he delivered them.

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He had the truth and the heart right in his...

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in his voice. He sang... he was a soul singer.

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# That means he's lost the will to live

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# I'm so lonesome I could cry... #

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I think I'm So Lonesome I Could Cry, to me,

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was one of the best-written country songs that there ever was.

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One of the lines was,

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"The silence of a falling star lights up a purple sky,

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"and as I wonder where you are

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"I'm so lonesome I could cry."

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And that's as good as it gets.

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# The silence of a falling star

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# Lights up a purple sky... #

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Hank Williams is the best writer we've ever had in country music

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and he wrote more, in a short period of time, and he died when he was 29.

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And he would do...

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# Today I passed you on the street

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# And my heart fell at your feet

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# I can't help it if I'm still in love with you. #

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So he wrote about it all, from the sad to the happy.

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# So I started out drinking for pastime

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# Drivin' nails in my coffin over you... #

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Honky-tonk was a lament for what was being left behind.

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It accompanied a mass exodus from the rural South

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in the decades after World War II.

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Those migrants' records were among their most treasured possessions.

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# I'll be drivin' those nails over you... #

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Country music was almost totally in the South

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and when the Southern boys took their records with 'em,

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and these guys from New York and Pennsylvania and Maryland and places

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started listening to it and started,

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"Hey, that's pretty good, man, you know."

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It kind of got a little bit of spread going there.

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It got a little bit more universal than what it...what it was.

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And it was like, these guys also found out at the same time,

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"These guys may talk slow, but they're just as hip as we are."

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-ANNOUNCER:

-It's the Garden Spot Programme,

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presenting the songs of Hank Williams!

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# Hello, everybody, Garden Spot is on the air

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# So just relax and listen in your easy rockin' chair

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# Music for the family... #

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Country became the voice of the uprooted working class,

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and that included women.

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They became not just consumers, but creators of honky-tonk,

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and the pioneer was Kitty Wells.

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# It wasn't God

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# Who made honky-tonk angels

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# As you said in the words

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# Of your song

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# Too many time

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# Married men think they're still single

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# That has caused many a good girl to go wrong... #

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Kitty Wells was the answer to the male honky-tonk singers.

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She gave voice to the women

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who stayed home and raised their children.

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It was the first woman who stood up and said,

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"Um, you're a jerk and here's why!"

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You know? Basically!

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# From the start, most every heart that's ever broken

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# Was because there always was a man to blame... #

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Kitty Wells had some of her records banned, and she was the greatest

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lady I've ever known, and yet she had some of her records banned

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because of some of the, just realistic material

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that was in the songs. So, she fought the fight before any of us.

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Though respectable institutions like the Opry and WSM

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wouldn't allow that song to be performed,

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across town there was a radio station

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concerned about reaching a different audience.

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This is WLAC Radio, Nashville, 1510 on your dial.

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Right now, it's Colonial Bread time.

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# You can tell by the flavour it's Colonial Bread

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# Colonial is real bread! #

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The Nashville sound of rhythm and blues.

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WLAC beamed music all across the States.

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Though white-controlled, it aimed its programmes at Black America.

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# Early in the morning, babe

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# You're gonna have to let me be... #

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Those songs were heard by people

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like Elvis Presley, Johnny Cash, Jerry Lee Lewis.

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Those songs were critical to the musical education of a whole era

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of those who would make rock'n'roll in the 1960s.

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# Blue Moon, blue moon... #

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Elvis was inspired by the mix of WLAC's rhythm and blues

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and WSM's white country.

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In 1954, he went to Nashville to record his first album.

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On the turntable right now,

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everybody's favourite, Little Richard!

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You know something, Gene? I goes for the girls with the royal crown look

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cos, man, hmmm! She's got it!

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When Elvis first hit out of Memphis in '54, people didn't know

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what that was that he was doing because it hadn't really existed.

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Was it R&B? Was it hillbilly music?

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What was this thing that he was doing?

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He was singing a song, Blue Moon of Kentucky from Bill Munroe.

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# Blue moon of Kentucky, keep on shinin'

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# Shine on the one that's gone and made me blue... #

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And he came to the Grand Ole Opry

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and was told that he ought to go back to Memphis and drive a truck.

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But Elvis did choose to record in Nashville

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and gave the city a new visibility.

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There were people who thought he was too crazy, too wild, too weird,

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and then there were other people who accepted him as a country artist.

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# Well, since my baby left me

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# Well, I've found a new place to dwell

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# It's down at the end of the road... #

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Elvis recorded with local musicians

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and was offered a list of conventional pop songs.

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But he was headstrong enough to reinvent a country number

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that would rock Nashville to its foundations.

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# Although it's always crowded

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# You still can find some room

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# For broken-hearted lovers to cry there in the gloom

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# And be so, where they'll be so lonely, baby

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# Where they be so lonely... #

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Overseeing the session was Elvis' new manager, Colonel Parker.

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The colonel introduced a vision of mass-marketing for teenagers

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that astonished Nashville

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and would devastate the country music business.

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He had a tremendous impact on the music scene in Nashville.

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They quit using steel guitar players and fiddle players.

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Some of those guys left and never came back.

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Country was in disarray. Ernest Tubb thought about going

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back down to Texas to sell insurance, because the wheels were

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coming off, the proceeds were going down and people were frightened.

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To compete with rock'n'roll, which had stolen the teenage market,

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record companies set about refashioning the music for adults.

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They called it, "The Nashville sound".

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Studios began removing the country fiddle and steel guitar,

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replacing them with an angelic chorus

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or mellow strings from the local symphony orchestra.

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Corporate folks realised that they could sell records

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if they adjusted their template for what country music could

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sound like, just a little bit, then they could have access

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to a much wider market to sell records to.

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But Nashville's studios, in the early '60s,

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weren't their own masters.

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They were under the commercial thumb of the New York record executives,

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who were cashing in on the Nashville sound.

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Bless your heart, you're always nice!

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Hey, Will! Welcome back to Nashville.

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Come on and get in the car. Let's go up town.

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The companies really wanted more sales,

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and New York RCA put pressure on Nashville RCA,

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which made Nashville RCA put pressure on their artists.

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They selected local producers like Chet Atkins

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to supervise the Nashville sound.

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RCA put Chet in charge down here to make money.

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To hell with the ideology that "I love Country music",

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you got to make some records that sell.

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There's a legend about the Nashville sound. What is the Nashville sound?

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People ask me that every day, and, ah, I had a German in here

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the other day and he said, "Do you know what thee Nashville sound is?"

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-and I said, "No!"

-COINS JINGLE

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"THAT is the Nashville sound!"

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-That sweet sound!

-Money!

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MUSIC: Golden Memories And Silver Tears by Jim Reeves

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The studios were like a well-oiled machine,

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with a select group of musicians known as the A Team,

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turning out a dozen tunes a day for star crooners.

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# My dear, my golden moon

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# Has turned to blue

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# And all the silver stars are gone with you... #

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What developed was a smoother - some people thought way too smooth

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and syrupy - brand of music.

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But, it was something that saved the recording industry in Nashville.

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# Just like a wave... #

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The studios had found a winning formula that sold

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in millions as it crossed over into the pop market.

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# But it was a little too much

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# For my poor heart

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# Yesterday's memories tore me apart... #

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I didn't care whether it was real country music or not.

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I was trying to sell records!

0:22:330:22:35

Today, I walked down to that little cafe

0:22:350:22:38

where we used to go...

0:22:380:22:40

It's like a baseball team.

0:22:400:22:43

You're supposed to win!

0:22:430:22:46

If you don't win, you're out of business.

0:22:460:22:50

Well, the Nashville sound has kind of changed back and forth

0:22:500:22:54

with commercialism, and what sold yesterday doesn't necessarily mean

0:22:540:22:59

it's going to sell tomorrow, and in trying to keep up with what is

0:22:590:23:03

and what isn't commercial, they make some horrible blunders up there!

0:23:030:23:08

# I'm crazy

0:23:100:23:12

# For thinkin' that my love could hold you... #

0:23:120:23:18

They even tried turning Willie into a matinee idol.

0:23:180:23:22

# I'm crazy for tryin'

0:23:220:23:25

# And crazy for cryin'

0:23:250:23:29

# And I'm crazy for lovin' you. #

0:23:290:23:35

Well, you pretty much put your career in their hands

0:23:350:23:38

and you did that voluntarily

0:23:380:23:39

when you signed that little piece of paper for four years.

0:23:390:23:42

So, you were pretty much locked in.

0:23:420:23:44

# Crazy

0:23:460:23:48

# I'm crazy... #

0:23:480:23:50

But major artists like Patsy Cline did turn Willie's songs into hits.

0:23:500:23:55

And she became queen of the Nashville sound.

0:23:550:23:58

# I'm crazy

0:23:580:24:01

# Crazy for feelin' so blue

0:24:010:24:09

# I knew

0:24:110:24:13

# You'd love me as long as you wanted

0:24:130:24:21

# And then some day

0:24:210:24:26

# You'd leave me for somebody new... #

0:24:260:24:32

You get the sense from what we know about her

0:24:320:24:35

that she couldn't have been stopped.

0:24:350:24:38

You know, and I don't think anyone could have said,

0:24:380:24:41

"Patsy, you need to sing about this, you don't need to sing that,

0:24:410:24:45

"and you need to dress this way, and you need to kind of tone it down."

0:24:450:24:48

She seemed like a fireball that was not going to be stopped.

0:24:480:24:51

# What in the world did I do?

0:24:510:25:00

# I'm crazy... #

0:25:000:25:03

Patsy's sound suited the new sophistication

0:25:030:25:06

of suburban housewives in the '60s.

0:25:060:25:09

That's why they called this music Countrypolitan.

0:25:090:25:13

# I'm crazy for trying

0:25:130:25:16

# And crazy for crying... #

0:25:160:25:20

Patsy Cline was very country and her audience was clearly

0:25:200:25:25

rooted in country music, but she also had a broader appeal

0:25:250:25:29

outside of it because she was one of those cross-over artists.

0:25:290:25:32

She was an enormously sexual woman and there was no hiding it.

0:25:320:25:36

It's in her voice and it was in her presentation,

0:25:360:25:39

and she made no bones about it.

0:25:390:25:41

And I think that also spoke to the time and place of American women

0:25:410:25:45

in the late '50s and early '60s.

0:25:450:25:47

They were finally emboldened and beginning to talk about

0:25:470:25:50

their own sexuality.

0:25:500:25:52

Fundamentally, she was just one of the great voices of all time

0:25:520:25:55

and there's no getting past that.

0:25:550:25:57

# I'm always walking

0:25:570:25:59

# After midnight

0:25:590:26:01

# Searching for you

0:26:010:26:04

# I stopped to see a weeping willow

0:26:070:26:10

# Crying on his pillow

0:26:100:26:13

# Maybe he's crying for me

0:26:130:26:17

# And as the sky turned gloomy

0:26:170:26:20

# Night winds whisper to me

0:26:200:26:23

# I'm lonesome as I can be... #

0:26:230:26:28

Patsy Cline and Jim Reeves are great examples of artists where

0:26:280:26:31

the Nashville sound really worked well for the kind of voices

0:26:310:26:35

that they had and the kind of material that they had.

0:26:350:26:38

And, ultimately, the companies in Nashville who were making those

0:26:380:26:41

records realised they could sell them as pop music and make a lot

0:26:410:26:44

more money than just selling them to a regional, Southern audience.

0:26:440:26:48

They liked to keep the artists making sure they know that

0:26:490:26:53

Nashville knows better for you. "We know what's good for you.

0:26:530:26:56

"We're going to keep you. Don't worry. Stick with us.

0:26:560:26:59

"Sing our songs and we'll keep you, you know, where you're at."

0:26:590:27:02

But that's not very welcoming to someone who got into music

0:27:020:27:06

because they fell in love with music

0:27:060:27:08

and they wanted to put their own mark on it.

0:27:080:27:11

One such rebel was Shooter's father, Waylon Jennings,

0:27:130:27:17

who arrived from Arizona with a free spirit

0:27:170:27:19

that didn't fit in Music City.

0:27:190:27:22

MUSIC: Outlaw You by Shooter Jennings

0:27:220:27:24

Freedom was hard to come by when I first came to this town.

0:27:470:27:51

It was, "You do it our way or walk."

0:27:510:27:53

And, erm... I wanted to walk,

0:27:530:27:56

but they wouldn't let me do that either.

0:27:560:27:59

They'd say, "You're going to stay here. We've got a contract.

0:27:590:28:02

"But you're going to do it my way with the Nashville sound."

0:28:020:28:05

# Stop the world and let me off... #

0:28:050:28:08

Waylon was even forbidden to employ his own musicians.

0:28:090:28:13

When they decided not to use us, actually, I was kind of glad

0:28:130:28:17

at that point because you could feel it...

0:28:170:28:20

You could feel it in the studio

0:28:210:28:23

that they didn't really want you there.

0:28:230:28:26

And it really got to me, you know?

0:28:260:28:28

So I told them, "If they're not welcome, then I'm not welcome".

0:28:280:28:31

That's the way it's always been.

0:28:310:28:33

Nashville stalwarts like Chet Atkins may have sympathised,

0:28:350:28:39

but they continued doing things the Nashville way.

0:28:390:28:43

The turnover was like three songs in a session.

0:28:430:28:46

There's a three-hour session.

0:28:460:28:48

If you didn't get three, you wasn't doing nothing, you know?

0:28:480:28:51

It was like a paper mill, man. They were just cranking them out.

0:28:510:28:54

# My dreams are shattered, don't you see?

0:28:540:28:58

# Now you no longer care for me... #

0:28:590:29:03

And Waylon, he was pretty mad about it.

0:29:030:29:07

I told him, I said, "Man, just go on and cut," you know?

0:29:070:29:11

I said, "Your time's coming.

0:29:110:29:13

"We'll get around this."

0:29:130:29:16

For now, all Waylon could do was mock the system.

0:29:190:29:22

# I've been chasing the big wheels

0:29:250:29:28

# All over Nashville

0:29:280:29:30

# Waiting for my big break to come

0:29:300:29:34

# Living on ketchup soup, homemade crackers and Kool-Aid

0:29:340:29:39

# I'll be a star tomorrow

0:29:390:29:41

# But today

0:29:410:29:43

# I'm a Nashville bum

0:29:430:29:46

# I look good in cowboy clothes

0:29:460:29:48

# And I sing through my nose

0:29:480:29:51

# Webb said, "That's the way to get her done"

0:29:510:29:54

# I smoke good old PA like the Opry stars, they say

0:29:550:30:00

# I'll be a star tomorrow

0:30:000:30:02

# But today

0:30:020:30:04

# I'm a Nashville bum... #

0:30:040:30:07

Me trying to get that freedom and everything

0:30:070:30:10

made it rough on Chet and made it rough on everybody around

0:30:100:30:13

because I think they thought I wanted something else, just power,

0:30:130:30:17

or that I was out to destroy something,

0:30:170:30:19

and actually I was out to survive.

0:30:190:30:21

# Well, here's a song I wrote by myself, note for note

0:30:210:30:26

# With a lot of help, it make number one

0:30:260:30:30

# You can change a word or two and I'll give half of it to you

0:30:300:30:35

# I'll be a star tomorrow

0:30:350:30:37

# But today

0:30:370:30:39

# I'm a Nashville bum. #

0:30:390:30:42

Sounds pretty good to me.

0:30:430:30:45

Just make sure he's got that Nashville sound.

0:30:450:30:48

Oh, that's a built-in feature of our musicians and singers,

0:30:480:30:51

there won't be any problem at all.

0:30:510:30:53

Good. Good.

0:30:530:30:54

The musicians that Waylon and others were forced to use

0:30:540:30:58

came from a select team of Nashville insiders.

0:30:580:31:01

They were revered for their musical skills

0:31:010:31:03

but the demanding studio schedules wore them down.

0:31:030:31:07

Actually, being a studio musician at that time

0:31:070:31:09

was like being on a merry-go-round.

0:31:090:31:11

So, we had no time off. It was idiotic.

0:31:110:31:14

There were some times we did five sessions in a day

0:31:140:31:18

and what happened was, we would end up at one o'clock in the morning,

0:31:180:31:22

and then start another session

0:31:220:31:24

and those were the days that I would sleep in the drum booth

0:31:240:31:28

because it would take an hour to drive home and an hour to drive back

0:31:280:31:32

so I just got more sleep and more rest sacking out in the drum booth.

0:31:320:31:38

But, you know, we had a few of those.

0:31:380:31:40

They had been beaten to death.

0:31:400:31:43

They were doing four sessions a day, sometimes more...

0:31:430:31:47

fast.

0:31:470:31:49

An unbelievable amount of music.

0:31:490:31:51

Five, six, sometimes seven days a week.

0:31:510:31:54

This town, when we came here in the '60s, ran on amphetamines.

0:31:540:31:58

Everybody sounded like a...

0:31:580:32:01

drug store walking, you know?

0:32:010:32:03

They had so many pills in their pocket, just trying to keep up.

0:32:030:32:08

Then, after a while, you were dependent upon them.

0:32:080:32:11

Many musicians acquired their amphetamines from the infamous

0:32:130:32:16

Dr Snap.

0:32:160:32:18

Dr Snap was a physician who would write...

0:32:180:32:22

prescriptions for what we'd call Old Yellers - amphetamines.

0:32:220:32:28

And they were...

0:32:280:32:30

little yellow pills.

0:32:300:32:32

And they became terribly popular among the music people.

0:32:330:32:39

And, you know, guys would get pilled up and then write songs.

0:32:390:32:43

And for some people, it really wired them

0:32:430:32:47

into being creative.

0:32:470:32:50

And I said one time, I think I was being facetious,

0:32:500:32:54

I said, "You know, BMI should give Dr Snap some awards

0:32:540:32:59

"for all the songs he's written!"

0:32:590:33:02

But Nashville musicians were encouraged

0:33:060:33:08

to escape from their studios on one particular day each year.

0:33:080:33:12

At the DJ Convention, they got to meet the disc jockeys

0:33:120:33:16

who spun their records on air, as well as the visiting fans.

0:33:160:33:20

Hello, little lady.

0:33:210:33:23

These conventions united all the vital components

0:33:250:33:28

of the country music business.

0:33:280:33:30

The PR people and the publishers, the regional bosses and fan clubs,

0:33:300:33:34

the DJs and artists,

0:33:340:33:36

keeping it all in the Nashville family.

0:33:360:33:39

# When he comes home from a hard day's work

0:33:410:33:44

# He's probably tired and dirty

0:33:440:33:46

# Don't let him find this latchy queen

0:33:460:33:49

# Have your castle looking pretty

0:33:490:33:51

# There's a lot of things that you shouldn't do

0:33:510:33:54

# But there's just as many that you should do too

0:33:540:33:57

# To make a man feel like a man

0:33:570:34:01

# You got to show him you're a woman... #

0:34:010:34:04

Loretta was already a major name

0:34:040:34:07

but her relationship with some disc jockeys remained tetchy.

0:34:070:34:11

Though no-one spoke the word "payola", the truth was that

0:34:120:34:16

country artists sometimes had to pay to get their records heard.

0:34:160:34:20

About the time that the Disc Jockey Convention got really going

0:34:210:34:25

and the payola scandals had broken,

0:34:250:34:27

there was clearly a scenario going on in popular music in general

0:34:270:34:32

where the labels would pay disc jockeys to play a record.

0:34:320:34:36

# I sat down by the sea... #

0:34:370:34:40

Loretta toured radio stations throughout the South

0:34:400:34:43

to get her records played.

0:34:430:34:45

Though freed from many of the prejudices

0:34:460:34:48

that earlier singers confronted, she still faced obstacles.

0:34:480:34:52

I took my record and this disc jockey said, I felt so bad,

0:34:530:34:58

I said, "I've got a brand-new record.

0:34:580:35:00

"It's called Honky Tonk Girl. And my name is Loretta Lynn.

0:35:000:35:05

"I'm from Custer, Washington. Would you please play it for me?"

0:35:050:35:09

And he said, "How much money do you have?"

0:35:090:35:12

And I said, "Huh?"

0:35:120:35:14

"How much money do you have?" I said, "I don't have none."

0:35:140:35:17

He said, "Well, how do you expect to get your record played?"

0:35:170:35:21

I said, "We just had enough money to get out here

0:35:210:35:23

"to get this record to you."

0:35:230:35:25

And I picked it up and left.

0:35:250:35:27

Local radio mushroomed from 80 to 600 stations through the '60s,

0:35:280:35:33

still targeting white listeners and dictating who got the hits.

0:35:330:35:37

# Oh, the snakes crawl at night

0:35:380:35:41

# That's what they say... #

0:35:410:35:45

But now Southern cities like Nashville found the old order

0:35:450:35:48

under threat.

0:35:480:35:51

Country music came out of white America and the white South,

0:35:520:35:55

so it didn't have a lot of opportunities for cross-pollination

0:35:550:35:58

with black music, and nobody was looking for it in Nashville.

0:35:580:36:02

And nobody was looking for it in country music.

0:36:020:36:04

But issues of race played out in the city of Nashville,

0:36:060:36:10

lunch-counter sit-ins and the newspapers and the radio

0:36:100:36:13

either covering it or not covering it,

0:36:130:36:16

and WSM leaned away from covering

0:36:160:36:19

racial movement in the city.

0:36:190:36:22

Whatever was happening in the world outside,

0:36:240:36:27

WSM and the Opry stayed intent on keeping their sponsors happy.

0:36:270:36:32

But the makers of Goo Goo never compromise on quality.

0:36:320:36:36

-# Go get a Goo Goo, it's good. #

-That's right.

0:36:360:36:40

Their cautious response to the social unrest beyond their doors

0:36:410:36:45

was to invite the first black cowboy to play the Opry.

0:36:450:36:48

My career was right smack bang in the middle

0:36:480:36:52

of the civil rights movement.

0:36:520:36:54

There was a coloured side and a white side in every town,

0:36:540:36:58

especially in the South.

0:36:580:37:00

I just stayed within the bounds of, erm...

0:37:000:37:03

what segregation meant at that time.

0:37:030:37:06

Mr Charley Pride! Here he comes!

0:37:060:37:09

The reaction that I got was that it shocked the people

0:37:090:37:12

because if you put me behind the curtain when I was singing

0:37:120:37:15

you'd think I was the same colour as the rest of the country singers,

0:37:150:37:19

until I walk out.

0:37:190:37:20

# Before you take another step... #

0:37:200:37:23

But I didn't have any hoot calls from the audience.

0:37:230:37:26

When I started going on stage,

0:37:260:37:29

they didn't care whether I was green or pink.

0:37:290:37:31

They wanted to hear me sing and that's the way it turned out,

0:37:310:37:35

even though I was right in the middle of the civil rights.

0:37:350:37:39

# And there'll be no mansion

0:37:390:37:42

# Waiting on the hill

0:37:420:37:44

# With crystal chandeliers

0:37:440:37:48

# And there'll be no fancy clothes

0:37:480:37:52

# For you to wear

0:37:520:37:55

# Everything I have

0:37:560:37:59

# Is standing here

0:37:590:38:02

# In front of you to see

0:38:020:38:05

# All I have to offer you is me... #

0:38:060:38:11

The first time he went on in the Opry, you could hear a pin drop.

0:38:110:38:16

Charley walked out and he said,

0:38:160:38:18

"Well, folks, I'm originally from Mississippi".

0:38:180:38:21

He said, "Since I was an itty-bitty tot,

0:38:210:38:24

"I listened to the Grand Ole Opry.

0:38:240:38:26

"It's my music and I love it better than anything in the world".

0:38:260:38:30

# But make sure that's what you want

0:38:300:38:34

# While you're still free... #

0:38:340:38:37

Country artists and the studios on Music Row

0:38:400:38:43

persevered with the Nashville sound all through the '60s.

0:38:430:38:47

But they weren't their own masters.

0:38:470:38:49

The New York suits remained the arbiters of country taste,

0:38:490:38:53

often editing and remixing tapes from the Nashville sessions.

0:38:530:38:57

New York didn't want its cutting-edge stars

0:38:580:39:00

messing with hillbillies.

0:39:000:39:02

Least of all their king of the counter-culture - Bob Dylan.

0:39:020:39:06

# Keep a clean nose Watch the plain clothes

0:39:060:39:08

# You don't need a weather man to know which way the wind blows... #

0:39:080:39:12

Get it established, the fiddle is first.

0:39:140:39:18

'I told Dylan one day, we were standing in the studio,

0:39:180:39:21

'the Chairman and the President was there,'

0:39:210:39:23

"Some day you've got to go to Nashville.

0:39:230:39:26

"I fixed a studio down there. They got no phones, they got nothing.

0:39:260:39:30

"They got a great engineer and this place is ready.

0:39:300:39:34

"It's just ready any time." I was talking about that.

0:39:340:39:37

And they came over to me and they said,

0:39:370:39:40

"You ever mention Nashville again to Bob Dylan, you're fired."

0:39:400:39:43

I said, "Why?" They said, "Because they don't know what they're doing.

0:39:430:39:47

"You're going to have good luck here. Just stay here and do this."

0:39:470:39:52

And I said, "Yes, sir, you're the boss."

0:39:520:39:54

About, I don't know, two months, three months later,

0:39:540:39:57

I took him to Nashville and I never said anything to anybody.

0:39:570:40:01

Ironically, Dylan would transform Nashville

0:40:020:40:06

in ways its own rebels had never managed.

0:40:060:40:09

Bob Dylan has had one of the most singular impacts

0:40:090:40:13

of anyone in musical history on Nashville and on country music.

0:40:130:40:17

Dylan's appearance in Nashville

0:40:170:40:19

and decision to record three albums here did that tenfold.

0:40:190:40:23

It boosted Nashville's respect on a popular level across the world.

0:40:230:40:29

And it let other performers outside of country know that this was

0:40:290:40:33

a place you could come and not just make a country record.

0:40:330:40:37

It was a place where things could happen.

0:40:370:40:40

Here in Nashville you would always do three or four songs

0:40:410:40:44

in a three hour session. I mean it was just the way it was.

0:40:440:40:47

And, erm, Dylan showed up at six o'clock - 6pm,

0:40:470:40:52

and said, "I haven't finished writing the first song",

0:40:520:40:55

and we started recording at 4am the next morning.

0:40:550:40:58

You know, everybody's on the clock.

0:40:580:41:01

And after midnight they're being paid premium.

0:41:010:41:04

So, it took a little while to get it together.

0:41:040:41:08

Take One. Johnny Cash, Bob Dylan - Thousand Miles Behind. Take One.

0:41:080:41:12

Dylan made three Nashville albums in a row.

0:41:130:41:16

From Blonde-on-Blonde to Nashville Skyline,

0:41:160:41:19

where he met up with Johnny Cash.

0:41:190:41:22

# Down the street the dogs are barking

0:41:220:41:24

# And the day is getting dark

0:41:240:41:28

# When the night begins to fall

0:41:280:41:31

# Then the dogs will lose their bark

0:41:310:41:35

# And the silent night will shatter

0:41:350:41:38

# From the sounds inside my mind

0:41:380:41:41

# And I'm just one too many mornings

0:41:420:41:45

# And a thousand

0:41:450:41:47

# Miles behind

0:41:470:41:50

# From the crossroads of my doorstep

0:41:530:41:56

# My eyes, they begin to fade

0:41:560:41:59

# And I turn my head back to the room

0:42:000:42:03

# Where my love and I have laid

0:42:030:42:06

# And I gaze back to the street

0:42:070:42:10

# The sidewalk and the sign

0:42:100:42:13

# And I'm one too many mornings

0:42:140:42:17

# And a thousand

0:42:170:42:19

# Miles behind... #

0:42:190:42:21

It opened so many doors to artists who would never come here before.

0:42:210:42:27

And when Dylan went here, it validated Nashville in their minds.

0:42:270:42:31

Bob came to Nashville to make Nashville Skyline with Bob Johnston,

0:42:320:42:36

the producer, and my Dad was, you know, a part of his life.

0:42:360:42:40

They were friends.

0:42:400:42:41

They did a lot of laughing together. They had light senses of humour.

0:42:410:42:45

My dad loved Bob as a friend, like a brother.

0:42:450:42:48

Back in the '60s, they creatively bounced off each other.

0:42:480:42:52

-# And a thousand miles

-And a thousand...

-#

0:42:520:42:55

Dad was...he was always breaking new ground.

0:42:560:42:59

Hello. I'm Johnny Cash.

0:43:000:43:01

Cash continued to break new ground with his network TV Show,

0:43:030:43:07

inviting guests from all genres of music.

0:43:070:43:10

Television was now taking country into people's homes.

0:43:100:43:14

When he had that vision come into place,

0:43:150:43:18

the one spot that made sense to him was the Ryman Auditorium.

0:43:180:43:22

Here was the birthplace of country music in many different ways.

0:43:230:43:26

The mother church of country music.

0:43:260:43:29

And so he went to the Ryman for this television show - for live TV.

0:43:290:43:33

# No, the circle won't be broke

0:43:330:43:37

# By and by, Lord

0:43:370:43:40

# By and by... #

0:43:400:43:42

Cash performed secular and sacred songs side-by-side

0:43:420:43:46

in Nashville's mother church.

0:43:460:43:48

# In the sky, Lord, in the sky... #

0:43:480:43:52

My father, first and foremost, was a man of God.

0:43:520:43:56

He had his addictions, he had his trials.

0:43:560:43:58

He had his pains that he carried around with him.

0:43:580:44:02

He struggled through his life, of course. you know, with...

0:44:020:44:06

with this darkness that, erm...

0:44:060:44:10

that would...would try to envelope him.

0:44:100:44:13

But my father, first and foremost, was a man of God.

0:44:140:44:17

Even in the darker times.

0:44:170:44:20

# In the sky, Lord

0:44:210:44:24

# In the sky. #

0:44:240:44:29

Cash, in a lot of ways he does embody what Nashville was,

0:44:330:44:38

and in some ways what Nashville is now.

0:44:380:44:41

He could be kind and soulful.

0:44:410:44:45

And he could be lost, and he could be dark,

0:44:460:44:50

and he could be all these things at once.

0:44:500:44:54

# Cos life goes on and so will I... #

0:44:540:44:58

Most of all - recklessly, restlessly creative.

0:44:580:45:03

This was an era when the Nashville stars would lay bare their lives

0:45:040:45:08

as they struggled with their personal demons,

0:45:080:45:11

and with Music City's institutions.

0:45:110:45:14

There were several artists who chaffed at the restrictions

0:45:140:45:18

on their creativity. Johnny Cash is one.

0:45:180:45:20

Dolly Parton, another person who famously tussled with the establishment of Nashville.

0:45:200:45:25

To succeed in Music City required a mix of determination and subterfuge.

0:45:280:45:33

Dolly Parton appeared a simple country girl,

0:45:330:45:36

but she knew exactly how to play Nashville and win.

0:45:360:45:40

Being a poor southern woman, and a very smart woman,

0:45:410:45:46

she was able to hide behind that

0:45:460:45:49

Southern Belle thing.

0:45:490:45:51

It's used as a weapon.

0:45:510:45:54

'Direct from Nashville, Tennessee...'

0:45:540:45:57

She persuaded Porter Wagoner,

0:45:570:45:59

a heavyweight in the Country Music scene,

0:45:590:46:02

to put her on his top-rated TV show.

0:46:020:46:05

But that was by no means the limit of her ambitions.

0:46:050:46:08

'Now, today's special guest star, Miss Dolly Parton!'

0:46:080:46:11

APPLAUSE

0:46:110:46:13

I had come to Nashville to be my own artist, to have my own band,

0:46:130:46:16

and did have a little, you know, group.

0:46:160:46:18

And I was... I'd had a couple of top ten records when Porter saw me.

0:46:180:46:22

But his show was going to send me on out there to be a big artist

0:46:220:46:27

and I said, "I want to be my own star."

0:46:270:46:30

I said to her one time, "You know, Dolly, I'd hate

0:46:300:46:33

"to be between you and something you really wanted."

0:46:330:46:36

She said, "Well, I'd run over you,

0:46:360:46:38

"but you're so nice, I'd run over you easy."

0:46:380:46:41

So, she was determined to get what she wanted.

0:46:430:46:45

Dolly's persistence was matched

0:46:490:46:51

by her talent as a singer and songwriter.

0:46:510:46:53

She seduced audiences with her down-home country values

0:46:530:46:56

and her unquenchable spirit.

0:46:560:46:59

# But if you try to control me Then you won't ever know me

0:46:590:47:03

# And I'll be moving on when Possession gets too strong... #

0:47:060:47:11

Occasionally, we would have a little run-in about something,

0:47:110:47:15

but I always won, because I always would, because I'm the boss.

0:47:150:47:19

I'm the one that signs the cheque,

0:47:190:47:21

and I'm the one that does the working in that area.

0:47:210:47:24

Well, she's great at what she does,

0:47:240:47:26

and I'm so proud that she learned a lot of that from me.

0:47:260:47:30

# I'll be moving on when Possession gets too strong... #

0:47:300:47:34

DOLLY PARTON: When I felt "I need to be going now,

0:47:360:47:39

"cos I can't spend my whole life being a part of somebody else's group."

0:47:390:47:43

So, then I started trying to move myself away,

0:47:430:47:45

started talking to him and he wasn't hearing of it.

0:47:450:47:48

So we fought a lot, because we were very similar,

0:47:480:47:51

we were very headstrong. He knew what he wanted and I knew what I wanted,

0:47:510:47:54

and we were both going to get it.

0:47:540:47:56

At each other's expense, if that's what we had to do.

0:47:560:47:59

So, he was... He was having a real hard time with that.

0:47:590:48:01

APPLAUSE

0:48:010:48:03

Dolly and Porter revealed the truth in their duets,

0:48:030:48:07

a cathartic experience for them

0:48:070:48:09

and their TV audience watching in homes across America.

0:48:090:48:13

-BOTH:

-# We're holding on Nothing left to hold onto

0:48:130:48:19

# I'm so tired Of holding on to nothin'

0:48:210:48:25

# The years have shown no kindness

0:48:280:48:31

# For the hard times we've been through

0:48:310:48:34

# We squeezed the life From every dream

0:48:350:48:39

# But we still go right on bluffin'

0:48:390:48:43

# With really nothin' left To hold on to

0:48:430:48:48

BOTH: # Oh why do we keep holding on

0:48:480:48:51

# With nothing left to hold on to?

0:48:510:48:56

# Let's be honest with each other

0:48:560:48:59

# That's the least that we can do

0:48:590:49:02

# I feel guilty when they Envy me and you

0:49:020:49:07

# We're holding on with Nothing left to hold on to. #

0:49:080:49:14

Dolly Parton had to have a big break with him, law suits,

0:49:140:49:18

and ultimately, leaving Nashville for a time to go pursue other things

0:49:180:49:24

that she could do - acting and making more pop-orientated music.

0:49:240:49:28

Let's pick it up a little bit, honey!

0:49:280:49:30

There's all kinds of things to do in Tennessee.

0:49:300:49:33

But next time, let's take the pink Cadillac!

0:49:330:49:36

Country Music, like every other commercial art form,

0:49:380:49:40

recognises success above all other merit.

0:49:400:49:43

Demonstrated success means you get the big car, the big money

0:49:430:49:48

and the big audience.

0:49:480:49:49

Nashville fans lived the dreams and aspirations of their stars.

0:49:510:49:56

They shared in their struggles and soul-searching.

0:49:560:49:58

That's what made the relationship so special.

0:49:580:50:01

# Oh, the faucet started drippin' In the kitchen

0:50:020:50:10

# And last night your picture Fell down from the wall... #

0:50:130:50:21

I always believed that we touched the working man,

0:50:230:50:28

the working family.

0:50:280:50:30

And the songs was written about those type of people.

0:50:300:50:35

I could feel their hurt in these songs, the way they were written.

0:50:350:50:39

And when I would sing them in the studio, they would come off that way

0:50:390:50:43

and they could feel that...

0:50:430:50:46

that hurt even more powerful from the songs.

0:50:460:50:50

# Things have gone to pieces Since you left me

0:50:500:50:58

# Nothing turns out half right Now it seems

0:51:000:51:08

# There ain't nothing in my pocket

0:51:110:51:16

# But three nickels and a dime

0:51:160:51:20

# But I'm holding to The pieces of my dream. #

0:51:210:51:29

When you hear a song like that and it touches home,

0:51:300:51:35

it opens up your mind and your heart and makes it an automatic hit.

0:51:350:51:42

But so much of it came from here.

0:51:420:51:44

I mean, the sound came from here, but, you know, he just...

0:51:440:51:47

It was like he couldn't help it. It was like he'd just sing and this stuff would come out

0:51:470:51:52

and you'd say, "Where in the hell is that coming from?"

0:51:520:51:54

The way he pronounced his words and the way he made them sound,

0:51:540:51:57

and the way he phrased and everything,

0:51:570:51:59

it was just totally unique.

0:51:590:52:01

Dearly beloved, we are gathered together

0:52:040:52:07

in the presence of God and these witnesses...

0:52:070:52:10

George mirrored his turbulent life in his art.

0:52:100:52:13

He even transformed the TV stage into church to marry Tammy Wynette.

0:52:130:52:18

# Yes, we take each other

0:52:180:52:22

# Forsaking all others

0:52:220:52:27

# Together, till death do us part. #

0:52:270:52:34

I now pronounce you man and wife.

0:52:340:52:39

APPLAUSE

0:52:420:52:45

I think, like George Jones, Tammy Wynette was one of those

0:52:450:52:49

singers who was all of the aspirations of the working class,

0:52:490:52:56

bottled up in one great voice.

0:52:560:53:00

# Our little boy is four years old

0:53:000:53:05

# And quite a little man

0:53:050:53:09

# So we spell out the words We don't want him to understand... #

0:53:090:53:17

Tammy's was a voice that touched the soul of conservative America.

0:53:180:53:22

My next door neighbour was an aspiring country singer

0:53:230:53:26

and he sat out on the front step and us kids were like...

0:53:260:53:30

It was like the pied piper.

0:53:300:53:32

And he was introducing us

0:53:320:53:34

to these songs that seemed really dangerous to us.

0:53:340:53:38

You know, he's singing, # D-I-V-O-R-C-E. #

0:53:380:53:42

-and we're going...

-SHE GASPS

0:53:420:53:44

"You know, guys, I heard Tommy's mom is dating Timmy's dad," you know?

0:53:440:53:47

"And that's not supposed to be OK."

0:53:470:53:50

And all sorts of stories that were very grown-up at the time.

0:53:500:53:54

# I love you both and this will be

0:53:550:53:58

# Pure H-E-double-L for me

0:53:580:54:03

# Oh, I wish that we could stop

0:54:030:54:05

# This D-I-V-O-R-C-E. #

0:54:050:54:14

Most of the people who come to Nashville before the '70s,

0:54:140:54:18

it's a whole lot better than picking cotton.

0:54:180:54:22

They're used to doing incredibly hard work that pays badly.

0:54:220:54:26

A lot of them have real problems

0:54:330:54:35

when they get successful because it's too easy.

0:54:350:54:38

They live in big fancy houses

0:54:380:54:40

and they grew up in very humble circumstances.

0:54:400:54:43

that's a tough thing for people to adjust to.

0:54:430:54:46

Not always, but often they feel like they're getting away with something

0:54:460:54:49

and it's going to be taken away from them at any moment.

0:54:490:54:53

-What have I done?

-You are drunk.

0:54:530:54:55

-I am not!

-Yes, you are.

-No, sir.

0:54:550:54:57

If Tammy's husband George was stopped for drunk driving,

0:54:570:55:00

which happened quite frequently,

0:55:000:55:02

it increased his status as a local hero.

0:55:020:55:05

-Hey!

-Come on, now, George!

0:55:050:55:08

APPLAUSE

0:55:080:55:11

And when No-Show-George missed yet another gig

0:55:110:55:13

and got thrown into jail,

0:55:130:55:15

the fans just loved his contempt for the rules they had to live by.

0:55:150:55:20

But George couldn't handle the pressures of being a country legend.

0:55:230:55:27

His life descended into a cycle of addictions and broken relationships.

0:55:270:55:32

Memories of Tammy were hard to erase.

0:55:320:55:35

# Even though you've been gone A long, long time... #

0:55:350:55:41

When they divorced, Jones took it very hard.

0:55:410:55:44

He was living in Muscle Shoals, Alabama, which is

0:55:440:55:47

250 miles from Nashville.

0:55:470:55:49

And he would drive from Muscle Shoals,

0:55:490:55:52

all the way to Nashville, to what had been his home with Tammy.

0:55:520:55:56

And he would drive through the driveway, never stop,

0:55:560:55:59

and drive back to Muscle Shoals.

0:55:590:56:02

A round-trip drive of 500 miles.

0:56:020:56:04

He would do that twice a day, just to go through her driveway.

0:56:040:56:08

# You're still here

0:56:080:56:11

# In the diary of my mind... #

0:56:110:56:17

There's nothing one could do to damage a show business career

0:56:170:56:22

that George Jones has not done,

0:56:220:56:25

and yet he is the only American recording artist in all genres of recorded music

0:56:250:56:31

who's had a number one song in each of the past five decades.

0:56:310:56:34

Thanks to the notoriety of Nashville's legends,

0:56:380:56:41

by the early '70s,

0:56:410:56:42

country was selling 150 million albums a year across the States -

0:56:420:56:46

something even presidents could not ignore.

0:56:460:56:49

In 1974, mired in the scandal of Watergate,

0:56:520:56:56

Nixon used the Opry as a platform to address the nation.

0:56:560:57:01

His sponsor was Mrs Grissom's Salad.

0:57:010:57:04

# With Mrs Grissom's on the label There's quality on your table

0:57:040:57:08

# The name Mrs Grissom Guarantees it's good. #

0:57:080:57:12

What country music is,

0:57:130:57:15

is that first, it comes from the heart of America,

0:57:150:57:19

because this is the heart of America.

0:57:190:57:22

It talks about family, it talks about religion,

0:57:220:57:25

the faith in God that is so important to our country,

0:57:250:57:29

and particularly to our family life.

0:57:290:57:32

And, as we all know, country music radiates a love of this nation.

0:57:320:57:39

Patriotism.

0:57:390:57:42

Country music, therefore, has those combinations which are

0:57:420:57:47

so essential to America's character

0:57:470:57:51

at a time that America needs character.

0:57:510:57:53

But Nixon's Republican values

0:57:580:58:00

were not those of a generation of performers

0:58:000:58:02

who'd had to cultivate their audience outside of Nashville.

0:58:020:58:06

# Stay all night Stay a little longer... #

0:58:060:58:10

A transformed Willie Nelson had moved to Texas,

0:58:100:58:13

playing his brand of country to tens of thousands of hippies and rockers across the South.

0:58:130:58:19

# She lives away down On Shinbone Alley

0:58:190:58:21

# And the number on the gate The number on the door

0:58:210:58:24

# The next house over Is the grocery store

0:58:240:58:27

# You gotta stay all night Stay a little longer

0:58:270:58:29

# Dance all night Dance a little longer

0:58:290:58:32

# Pull off your coat Throw it in the corner

0:58:320:58:34

# Don't see why you don't Stay a little longer... #

0:58:340:58:38

To cash in on this emerging audience,

0:58:380:58:41

the executives at RCA came up with a money-making scheme -

0:58:410:58:44

to market a country album made up of old recordings that were

0:58:440:58:48

gathering dust in their vaults.

0:58:480:58:50

It was all money to fill somebody's pockets, you know?

0:58:520:58:55

They didn't care if there were better songs out there,

0:58:550:58:58

so long as they got their piece of the pie.

0:58:580:59:01

They went back and put together a bunch of songs that had been

0:59:010:59:04

recorded years before and were laying around unreleased.

0:59:040:59:08

To tie together that hotchpotch of mostly pre-recorded music,

0:59:120:59:16

they went in search of a local publicist.

0:59:160:59:19

Well, I worked over at Glaser Sound Studio

0:59:190:59:22

and I always kept a dictionary under my desk.

0:59:220:59:26

As I reached down, I picked up that dictionary, I opened it up,

0:59:260:59:29

and I don't know why I went to the word "outlaw", but I did.

0:59:290:59:34

And there was about this much information,

0:59:340:59:38

and the very last line said,

0:59:380:59:40

"Living on the outside of the written law."

0:59:400:59:44

I agreed with her on it, I thought it was a good way to market it.

0:59:440:59:48

If you were going to call it anything, call it what it is.

0:59:480:59:54

Ironically, this designer collection,

0:59:540:59:56

released in 1976, would transform Nashville.

0:59:561:00:01

# Honking them tables And generally blowin'

1:00:011:00:05

# My heart and pain. #

1:00:051:00:08

You know what, that song, and that album,

1:00:081:00:10

was the turning point for the whole industry here and the whole thing.

1:00:101:00:15

It got away from what they called

1:00:151:00:17

everybody doing records with the Nashville Sound.

1:00:171:00:20

The people were so hungry for something different

1:00:201:00:23

than what was on the radio, that they just ate it up.

1:00:231:00:26

I thought, "This is fun!"

1:00:261:00:27

We didn't have any idea it was going to do what it did.

1:00:271:00:30

You know, it was just great, and it was very...economic.

1:00:301:00:35

Very cost-efficient.

1:00:351:00:38

I mean, to cut an album for 19,000 and sell quadruple platinum!

1:00:381:00:43

And this broke the precedent

1:00:441:00:47

of the control of the studios here.

1:00:471:00:51

Having won the respect of the major labels with this first

1:00:541:00:57

platinum album for country music,

1:00:571:00:59

Willie and Waylon were at last their own masters.

1:00:591:01:02

They took their Outlaw Country all across the States

1:01:021:01:06

and built themselves a mainstream audience - and a rock'n'roll lifestyle.

1:01:061:01:10

# Piano rolled blues Danced holes in my shoes

1:01:101:01:14

# There weren't another other way to be

1:01:141:01:17

# For lovable losers And no-account boozers

1:01:171:01:22

# And honky-tonk heroes like me. #

1:01:221:01:25

This hillbilly town had never seen anything like the Outlaws.

1:01:311:01:35

I mean, they took it and ran with it.

1:01:351:01:37

They achieved fame, and they made a lot of money.

1:01:371:01:41

They made more money than they'd ever made,

1:01:411:01:44

and God bless them for that, cos they sure needed it.

1:01:441:01:46

So, that was the beginnings of the Outlaw movement.

1:01:461:01:49

It was about creativity and self-expression. At first!

1:01:491:01:54

Then you hand it over to the marketing folks and it can be about

1:01:541:01:57

cool-looking album covers and what people are wearing.

1:01:571:02:00

Hey, hold up!

1:02:061:02:08

In the wake of the runaway success of the Outlaw phenomenon,

1:02:091:02:13

Hollywood leapt on the cowboy bandwagon.

1:02:131:02:17

You a real cowboy?

1:02:171:02:18

Well, it depends on what you think a real cowboy is.

1:02:211:02:24

I think Urban Cowboy, the movie,

1:02:271:02:29

I think it brought a lot of new people in.

1:02:291:02:31

Some of them stayed, some of them didn't.

1:02:311:02:33

But people in New York City started buying cowboy hats and boots and doing the two-step.

1:02:361:02:40

It was a social sort of thing for a while,

1:02:401:02:42

but it was a real shot in the arm for country music.

1:02:421:02:45

# She found out what everybody knew

1:02:451:02:47

# Too many cooks spoil the stew

1:02:471:02:50

# She don't care what nobody thinks

1:02:501:02:52

# She's gonna be bad till The whole town stinks. #

1:02:521:02:55

Country became a fashion item.

1:02:551:02:58

But the sales of Stetson hats and cowgirl boots

1:02:581:03:01

did little to excite the Outlaws.

1:03:011:03:03

They're wearing the T-shirts,

1:03:051:03:06

they're singing the same songs, they're wearing the hats!

1:03:061:03:09

You know, and they're mouthing the words,

1:03:091:03:11

and I thought, "God, it's missing."

1:03:111:03:14

I thought music got dreadfully stale during that period,

1:03:141:03:19

because record labels were trying to cross over, cross over.

1:03:191:03:23

# Yeah, you gotta step that step

1:03:231:03:26

# Walk that walk

1:03:261:03:29

# Shake that thing

1:03:291:03:31

# And honey, talk that talk. #

1:03:311:03:33

Traditional country music really had died, you know?

1:03:331:03:38

And because it wasn't getting played on radio any more, they weren't

1:03:381:03:42

signing artists in Nashville that was really traditional.

1:03:421:03:46

# So, fine, yeah

1:03:461:03:49

# My baby so doggone fine... #

1:03:491:03:53

The music was pretty cliched.

1:03:531:03:55

It was sort of rock influenced, very pop-ish,

1:03:551:03:58

sort of sanitised to reach a broad audience.

1:03:581:04:01

And there were a lot of critics who thought that

1:04:011:04:03

that was the very thing that was wrong with country music at the time.

1:04:031:04:06

The need to cross over was satirised in a song that's still

1:04:081:04:12

performed in downtown bars.

1:04:121:04:15

I think it started out as just a joke in a way.

1:04:501:04:53

There's been this murder, you know?

1:04:531:04:56

Country music has gotten killed,

1:04:561:04:58

someone committed murder on Music Row.

1:04:581:05:01

It wasn't just old Hank Williams who couldn't get any airplay.

1:05:211:05:25

Almost none of Nashville's legends

1:05:251:05:27

could now find a place on country radio's playlists.

1:05:271:05:30

The corporate sponsors were targeting a younger audience.

1:05:301:05:34

Being a radio guy, you know, I have to...

1:05:341:05:38

I have to blame my own industry some for the state of country music.

1:05:381:05:42

And the way we have tended to run our business.

1:05:421:05:45

And record labels were doing what record labels always do,

1:05:451:05:50

which is try to homogenise things

1:05:501:05:52

so that they get the broadest common denominator.

1:05:521:05:56

And when you do that, you take the personality

1:05:561:05:59

and integrity out of art

1:05:591:06:00

because you're trying to make it more bland

1:06:001:06:04

to appeal to a wider demographic.

1:06:041:06:06

The major labels shocked many in Nashville by dropping

1:06:081:06:12

the legendary names of the '70s.

1:06:121:06:14

The company could come and knock down

1:06:151:06:18

all of the blocks that had been built.

1:06:181:06:21

I mean, Waylon, Johnny, Willie, Kris.

1:06:211:06:25

These were the pillars of that era of country music.

1:06:251:06:29

And it was a great grief, you know? An insult.

1:06:311:06:36

# Sadly in search of

1:06:361:06:39

# And one step in back of

1:06:391:06:42

# Themselves and The slow-moving dream. #

1:06:421:06:47

Once things get really downhill, desperation can ensue,

1:06:471:06:52

and sometimes some interesting stuff comes through the desperation.

1:06:521:06:56

In the '80s, some of that interesting stuff was what

1:06:561:06:59

Steve Earle called "The great credibility scare".

1:06:591:07:02

What Nashville was scared of was that a new

1:07:061:07:08

generation of musicians would hammer the last nail

1:07:081:07:11

into the coffin of its once-powerful studio system.

1:07:111:07:14

# Hey, pretty baby Are you ready for me?

1:07:151:07:18

# It's your good rockin' daddy Down from Tennessee

1:07:181:07:23

# I'm just out of Austin Bound for San Antone

1:07:231:07:25

# With the radio blastin' And the bird dog on

1:07:251:07:28

# There's a speed trap up ahead in Selma Town

1:07:311:07:34

# But no local yokel gonna shut me down

1:07:341:07:38

# Cos me and my boys Got this rig unwound

1:07:381:07:42

# And we've come a thousand miles From a guitar town. #

1:07:421:07:45

I really genuinely thought at that moment,

1:07:451:07:48

that I might be the future of country music.

1:07:481:07:51

I based the whole thing on the idea that good country

1:07:511:07:53

and good rock'n'roll were the same thing.

1:07:531:07:56

And I grew up hearing Buck Owens and The Beatles

1:07:561:07:59

and Roger Miller on the same radio station,

1:07:591:08:02

so I really didn't know the difference at one point in my life.

1:08:021:08:05

You know, I just knew what was good and what I listened to

1:08:051:08:07

and what I turned... When I turned the channel.

1:08:071:08:10

With Guitar Town, Steve Earle

1:08:121:08:13

went straight to the top of the country charts,

1:08:131:08:16

by combining '80s rock with country-style story-telling.

1:08:161:08:19

I think it's country because it's about the things that

1:08:211:08:25

I always found important about country music.

1:08:251:08:29

It's about people that...

1:08:291:08:31

It's about empathy.

1:08:331:08:35

I think that's what great songwriting's about, anyway.

1:08:351:08:38

People don't really care about you feeling sorry for yourself

1:08:381:08:41

cos you're riding around in a bus that costs more than their house.

1:08:411:08:45

The stuff they care about is the stuff they relate to about your life.

1:08:451:08:48

It's you miss your kids,

1:08:481:08:50

that you miss your wife, that you got your heart broke.

1:08:501:08:55

# One of these days I'm gonna settle down

1:08:551:08:58

# Take you back with me To a guitar town. #

1:08:581:09:01

Steve Earle was treading a path to the future by sweeping away

1:09:071:09:11

Nashville's old values with a mix of rock mystique and country sentiment.

1:09:111:09:16

People like Steve Earle pointed a lot of people to Nashville

1:09:171:09:19

as a place that was doing more than whatever was being

1:09:191:09:24

heard on the mainstream radio at the time.

1:09:241:09:27

Even opened the mainstream radio up to it for a hot second.

1:09:271:09:30

That was also the decade that Ricky Skaggs came out of bluegrass

1:09:301:09:34

and started recording traditional country music

1:09:341:09:37

and had a string of terrific, very traditional hits.

1:09:371:09:40

# Well, these Highway 40 blues

1:09:401:09:41

# I've walked holes in Both my shoes... #

1:09:431:09:46

Skaggs was searching for a sound that would reawaken the spirit

1:09:461:09:51

of the old Ryman Auditorium and the religious roots of

1:09:511:09:54

a country music that he felt had been trivialised by the urban cowboys.

1:09:541:09:59

When I came to Nashville, I really wanted to try to blend

1:10:001:10:06

bluegrass music that I had grown-up with, you know,

1:10:061:10:09

try to blend that with traditional country music again.

1:10:091:10:13

# I may look like a city slicker Shinin' up through my shoes

1:10:281:10:33

# Underneath I'm just A cotton picker

1:10:331:10:36

# Picking out a mess of blues

1:10:361:10:39

# Show me where I start Find a horse and cart

1:10:391:10:45

# I'm just a country boy A country boy at heart. #

1:10:451:10:51

I think there was something definitely spiritual

1:10:531:10:56

to the call back to bluegrass.

1:10:561:10:59

I feel like I was at a place in my life where

1:10:591:11:02

I really wanted to grow spiritually.

1:11:021:11:05

# God sent in his love On the wings of a dove... #

1:11:051:11:12

Well, I've referred to myself as a "musicianary" a lot of times.

1:11:121:11:16

I think a musicianary is kind of,

1:11:161:11:18

in a way, kind of a missionary that plays music.

1:11:181:11:21

But I have an evangelistic heart, you know?

1:11:231:11:26

I love God and I love the Bible,

1:11:261:11:29

I love the truth that's in the Bible.

1:11:291:11:32

I'm not ashamed to say "Jesus" from the stage

1:11:321:11:35

Evangelism had never been far from the Nashville stage.

1:11:381:11:42

And in the early '90s, Garth Brooks combined it

1:11:421:11:45

with the religious fervour of Ricky Skaggs and the rock posture of Steve Earle

1:11:451:11:49

to become the biggest selling country act of all time.

1:11:491:11:53

What I do is divine intervention.

1:11:561:11:58

It's a gift from God.

1:11:581:12:00

And when God gave me the gift,

1:12:001:12:02

God did not put any restrictions on it.

1:12:021:12:05

"You can only sell this many units, you can only sing in these places."

1:12:051:12:09

So, I don't think it's fair for me to put restrictions on it.

1:12:091:12:13

The point is, I must take it to the people.

1:12:131:12:16

So, here goes.

1:12:161:12:18

# We all came here For a party tonight

1:12:181:12:22

# And you gonna get left If you don't get right

1:12:221:12:26

# So, forget your troubles And forget the news... #

1:12:261:12:28

He was winning back the youth market that Elvis

1:12:281:12:31

had stolen from Nashville some 40 years earlier.

1:12:311:12:34

# And if your tie's too tight Then adjust the noose

1:12:341:12:37

# Cos if you're gonna hang tight Cut loose... #

1:12:371:12:40

Garth changed performance.

1:12:401:12:43

Garth went out and he had fire shooting up.

1:12:431:12:46

One show he got on the wire

1:12:481:12:50

and came all the way down the Texas Stadium to the stage.

1:12:501:12:53

I didn't want to see it.

1:12:581:13:00

I had him insured,

1:13:001:13:02

but you couldn't insure him for what he was worth!

1:13:021:13:06

But he did all this crazy stuff that he loved

1:13:061:13:09

and was influenced by as he was growing up.

1:13:091:13:11

He made the performance a bigger deal.

1:13:111:13:14

When you walk out on stage, it just comes from somewhere else.

1:13:171:13:20

And you just feel it, you can taste it. You can smell it.

1:13:201:13:25

And all of a sudden, man, it's just there.

1:13:251:13:27

And no matter how tired you were, no matter how...

1:13:271:13:29

How much you had on your mind about one thing or another, it's all gone!

1:13:291:13:33

And now the fun starts.

1:13:331:13:34

And I swear to God, his eyes are this big when he's on stage.

1:13:401:13:45

40 rows back, you have the same feeling from him

1:13:451:13:50

as you did in the first five or six rows.

1:13:501:13:53

and that thing just poured off of him.

1:13:531:13:56

And I turned around to my wife and I said,

1:13:561:13:58

"My God, woman, this is the biggest one ever!"

1:13:581:14:01

Garth's crossover success had been ignited by a controversial video

1:14:031:14:07

aimed at the Nashville network.

1:14:071:14:11

The Thunder Rolls was co-written by his friend Pat Alger.

1:14:111:14:14

I didn't start out looking for some universal theme, you know,

1:14:161:14:19

that's going to change the world.

1:14:191:14:21

I'm writing about what I see before me,

1:14:211:14:24

and sometimes out of that will come a universal theme,

1:14:241:14:27

and I think somewhat that happened in The Thunder Rolls.

1:14:271:14:31

I think that was a universal issue got brought up

1:14:311:14:35

just as a sideline, but it wasn't what we intended.

1:14:351:14:39

# He's heading back from somewhere that he never should have been

1:14:391:14:44

# And the thunder rolls... #

1:14:441:14:47

And the idea was, what about a guy who's cheating on his wife

1:14:481:14:51

and every time he does, the thunder rolls.

1:14:511:14:55

What kind of a better metaphor could there be, really?

1:14:551:14:58

You know, you're caught, and the thunder rolls.

1:14:581:15:02

# And the thunder rolls... #

1:15:041:15:06

And Garth had to sort of face up to some of that in his own life, you know?

1:15:091:15:14

# And the thunder rolls... #

1:15:141:15:17

He shows you this controversial situation

1:15:171:15:21

of a cheating husband who's also an abusive husband.

1:15:211:15:24

And that got a negative reaction.

1:15:281:15:32

Somebody called me from the office saying,

1:15:321:15:34

"Hey, the video's about to play in about five minutes, so turn your set on."

1:15:341:15:38

So I turned it on, and then I called back and said,

1:15:381:15:41

"Wow, that was incredible."

1:15:411:15:42

He said, "Well, I hope you enjoyed it cos they just banned it, so you're not going to see it again!"

1:15:421:15:47

# As the storm blows on Out of control... #

1:15:471:15:51

But the Nashville network didn't reckon with record boss Jimmy Bowen

1:15:541:15:57

turning a local disaster into a national triumph.

1:15:571:16:02

I had my publicity person, and I said, "Get in here quick!

1:16:021:16:06

"I want you to hire publicity people all over this country,

1:16:061:16:10

"every city of 50,000 or up. And I want you to go after this."

1:16:101:16:14

And I got a call from Bowen late one night. He was laughing.

1:16:141:16:18

And then I was scared, because I didn't like the situation,

1:16:181:16:21

I don't like the whole thing of people banning stuff.

1:16:211:16:24

And I said, "Man, why are you laughing?"

1:16:241:16:27

He says, "Don't you understand? What would have taken us

1:16:271:16:30

"four years to do is going to happen in about four days now.

1:16:301:16:33

"You'll become a household name."

1:16:331:16:36

He did more than that. He out-sold every act in America.

1:16:361:16:39

Every generation just has a few acts that can happen so big

1:16:441:16:50

and so fast that they have to take away from other artists

1:16:501:16:57

on their label, and other labels for airplay.

1:16:571:17:01

Garth soon leapfrogged all his competitors.

1:17:021:17:05

Smaller country acts found their careers threatened.

1:17:051:17:09

I had no idea if I would get cut. I know they cut...

1:17:091:17:12

They probably cut at least 30 artists

1:17:121:17:15

from the roster right off the bat.

1:17:151:17:17

And so I was nervous, and I kind of had, you know,

1:17:171:17:22

a vision of him being sort of the devil in my mind.

1:17:221:17:26

Radio didn't want to hear about anybody else, just Garth, Garth, Garth.

1:17:261:17:30

Everywhere we went, just Garth. It's a double-edged sword.

1:17:301:17:35

And, we did an album, Jimmy didn't even release it.

1:17:351:17:38

I felt like I was going to go down the toilet.

1:17:401:17:43

I really felt like I was going to fall into the black hole of artists.

1:17:431:17:48

Though Suzy had some major hits in the years that followed,

1:17:481:17:51

the black hole swallowed many of Nashville's legends,

1:17:511:17:55

as they tried to keep faith with their fans in their twilight years.

1:17:551:17:59

# I hurt myself today

1:18:031:18:07

# To see if I still feel

1:18:091:18:13

# I focus on the pain

1:18:141:18:20

# The only thing that's real... #

1:18:201:18:25

It was, you know, just two weeks before he died

1:18:271:18:29

when he recorded his last song. And, um...

1:18:291:18:32

That... I just don't think he ever stopped.

1:18:321:18:34

I think his energy and his love for his music kept him going.

1:18:341:18:37

And his energy for life and spreading the joy that he had.

1:18:371:18:40

# But I remember everything... #

1:18:401:18:44

Battling persistent ill-health and the demands of her fans,

1:18:441:18:47

Tammy Wynette travelled ceaselessly

1:18:471:18:50

with an increasing dependence on her helpers.

1:18:501:18:52

Tammy Wynette had a problem with substance abuse.

1:18:531:18:57

It became very pronounced and her reputation became very widespread.

1:18:571:19:02

She would play towns and she would feign an injury so that she

1:19:021:19:08

could go to an emergency room and be given painkillers to get high.

1:19:081:19:12

George Jones used his status as a country legend to do what they'd

1:19:151:19:19

been doing since the earliest days of the Opry - selling stuff.

1:19:191:19:23

That's one of my all-time favourites.

1:19:261:19:29

They're all good, that's why their hits.

1:19:311:19:34

But you know, I'm about to come out with the greatest line I ever have.

1:19:341:19:38

'Introducing George Jones Country Gold dog food,

1:19:381:19:41

'George's own line of 100% complete and balanced foods.'

1:19:411:19:46

You thought I was talking about a new song, didn't you?

1:19:461:19:49

The city that inspired those departed stars is still

1:19:501:19:53

a magnet for thousands of young hopefuls, repeating the same cycle,

1:19:531:19:57

toughing it out in the same bars their heroes did.

1:19:571:20:01

# A three-minute positive Not too country up-tempo love song

1:20:011:20:07

# A way for me to tell a little lover And it can't be too long

1:20:071:20:12

# There be no drinkin', no cheatin' No lyin', no leavin'... #

1:20:121:20:18

Many who visit these bars are themselves budding artists

1:20:181:20:21

and songwriters.

1:20:211:20:23

I wanted to carve my own path and I knew that that

1:20:231:20:27

I would have to do that,

1:20:271:20:28

I just didn't realise how hard, when I first got here,

1:20:281:20:31

how hard it was going to be.

1:20:311:20:33

I mean, when you're by yourself and you don't know anyone,

1:20:331:20:36

but then you realise you have to have a team behind you

1:20:361:20:40

to accomplish what you want.

1:20:401:20:41

I mean, it was daunting at first, for sure.

1:20:411:20:46

Shanna's teamed up with veteran songwriter Pat Alger,

1:20:461:20:49

to improve her chances.

1:20:491:20:51

We deal with real life as...

1:20:531:20:55

As my buddy Garth Brooks said one time about my songwriting.

1:20:551:20:59

Real life's good enough, we don't have to invent too much.

1:20:591:21:03

You just have to find a poetic way to write about it.

1:21:031:21:06

Instead of saying "This song is for you", say,

1:21:061:21:09

# This is your song. #

1:21:091:21:10

# This is your song

1:21:101:21:13

This song's for you. #

1:21:131:21:17

OK, yeah...

1:21:171:21:19

Shanna and I have been writing for about six months now.

1:21:191:21:22

You could say she's a seasoned novice.

1:21:221:21:25

She's written a lot of songs.

1:21:251:21:27

# Frozen in time

1:21:271:21:31

# I see... #

1:21:311:21:34

-Yeah.

-That sounded good.

1:21:341:21:36

Did songs used to be like that?

1:21:361:21:37

Because I listen back to, like,

1:21:371:21:40

Hank Williams Jr and Hanks Williams Sr,

1:21:401:21:44

and, like, there's no hook. Like, I'm So Lonesome I Could Cry,

1:21:441:21:47

there's the hook, but you think of like...

1:21:471:21:51

-Yeah.

-It's changed so much.

1:21:511:21:52

-Well, if you look at a lot of those songs, they're only eight lines long.

-Right!

1:21:521:21:56

-They just sing them over and over.

-Yeah.

1:21:561:21:59

# This one's for you

1:21:591:22:01

# This song's for you

1:22:011:22:05

# Da da da dee da

1:22:051:22:10

# Da da da dee. #

1:22:101:22:14

-Something like...

-# Da da da da da. #

-Yeah.

1:22:141:22:18

As Nashville songwriters have always been aware,

1:22:181:22:21

creating a song is one thing, but getting it played is another.

1:22:211:22:25

And it's not getting easier.

1:22:251:22:27

There's a prevailing philosophy in programming

1:22:281:22:32

that audiences tune out when you play something new

1:22:321:22:35

and it's become much more ruled by caution

1:22:351:22:37

and fear, and the fear of tune-out and keeping a very predictable

1:22:371:22:42

demographic that you can...

1:22:421:22:43

Tuned in so you can deliver those people to advertisers.

1:22:431:22:47

# It was still getting colder When she made it to the shoulder

1:22:471:22:50

# And the car came to a stop

1:22:501:22:53

# She cried when she saw that Baby in the back seat

1:22:531:22:57

# Sleeping like a rock... #

1:22:571:22:59

If you're going to play the game of I Want To Be A Star,

1:22:591:23:02

I want to sell millions and millions of records and I want to be

1:23:021:23:05

on country radio, then you have to play within their rules.

1:23:051:23:09

There's a tempo they want, there's a sound quality they want,

1:23:091:23:12

there are subjects that they won't air,

1:23:121:23:14

and you'd better produce those kinds of singles.

1:23:141:23:17

And as long as you do that,

1:23:171:23:19

and as long as you're successful, they'll play your records.

1:23:191:23:23

There's so much more things for people to do now than there were

1:23:241:23:27

when I was kind of coming up in the business, you know?

1:23:271:23:30

We didn't have YouTube and the internet, really.

1:23:301:23:33

I mean, you know, now you can go in and cut a song in your basement

1:23:331:23:37

and put it out there on YouTube and get however many hits.

1:23:371:23:41

You know, you kind of start to build a following like that.

1:23:411:23:43

We had nothing like that.

1:23:431:23:46

DIY technology offers newcomers the same sense of opportunity

1:23:461:23:50

that was felt by those who came to Music City in decades past.

1:23:501:23:54

Kacey Musgraves arrived from Texas six years ago

1:23:571:24:00

and has won a Grammy and Best Country Album Award for her songs.

1:24:001:24:04

I consider myself one of thousands and thousands

1:24:051:24:09

who have moved to Nashville to pursue their dreams in songwriting

1:24:091:24:13

and, you know, just playing music.

1:24:131:24:15

When I think of inspirations, I look at people like Dolly Parton,

1:24:181:24:22

major influence of mine, as far as songwriting goes.

1:24:221:24:26

Willie Nelson, Loretta Lynn, she's another one.

1:24:261:24:30

# If you ain't got two kids by 21 You're probably gonna die alone

1:24:311:24:37

# Least that's what Tradition told you

1:24:371:24:41

# And it don't matter if you... #

1:24:411:24:44

Loretta Lynn I love, because she did push buttons,

1:24:441:24:47

but it was in a very smart and intelligent way.

1:24:471:24:49

And she also used a lot of humour in her songs, there was

1:24:491:24:53

some sarcasm and I really love that a lot.

1:24:531:24:56

# And it don't matter If you don't believe

1:24:561:25:01

# Come Sunday morning You best be there... #

1:25:011:25:04

When we were making the video we came across this big archive

1:25:041:25:07

of all this old footage from all these perfect-looking

1:25:071:25:10

'50s and '60s families and, you know,

1:25:101:25:14

the song is about people not being perfect.

1:25:141:25:18

I liked compounding that with just the footage me and, like, my dog.

1:25:181:25:23

I just shot that with a friend. We kind of put it together,

1:25:231:25:27

and just the footage you see of me in the video was literally shot on an iPhone.

1:25:271:25:31

# Round and round we go

1:25:311:25:33

# Where it stops nobody knows

1:25:331:25:37

# And it ain't slowin' down

1:25:371:25:40

# This merry-go-round... #

1:25:401:25:44

What's important for today's artists is displaying their allegiance to the past.

1:25:441:25:49

It offers a credibility that's rooted in Nashville's Southern lineage.

1:25:491:25:54

When I was growing up I always watched country programmes,

1:25:571:26:01

I was exposed to the music by my family, my grandfather.

1:26:011:26:06

They were big fans of people like Buck Owens and Johnny Cash

1:26:061:26:10

and Chet Atkins, and anyone that played country music.

1:26:101:26:14

So I think was inevitable that you start to see those influences in our format.

1:26:141:26:18

# This is country music

1:26:181:26:23

# This is country music... #

1:26:231:26:27

Brad Paisley, who's had a dozen number-one country hits,

1:26:271:26:29

uses the iconography of Nashville's legends as his backdrop.

1:26:291:26:35

-# This is country music

-God bless the USA

1:26:381:26:43

-# This is country music

-Amarillo by the morning

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-# This is country music

-Stand by your man

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-# This is country music

-Take me home, country roads

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-# This is country music

-I walk the line

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-# This is country music

-A country boy can't survive... #

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I'm not knocking what's out there. Gosh, they're making a lot of money

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and Chet would be jingling his coins

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in his pocket with this new Nashville sound,

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but... I'm glad they're doing it and I don't have to do it.

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People of my generation and that are making records in Nashville

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right now, you know, we grew up on country music, obviously.

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But we also grew up listening to a lot of different things.

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And for... Again, it goes back to what we think is cool, it's cool.

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People in country music, we're not

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flying around on G-6's and drinking Cristal and all this other stuff.

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Man, we drink Coors Light and moonshine

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and hang out by a bonfire and are usually driving a pick-up truck,

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so it's... You know, that's what we sing about.

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# Crazy town full of neon dreams

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# Everybody plays everybody sings Hollywood with a...

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I think people that come to the show,

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they see what the passion is you have for what you do.

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Things that I can relate to, things that I go through in my life,

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I'm sure there's a lot of other people that can, too,

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and experience the same things I do, and I think it's just

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connected with people over the years.

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# Y'all came here to make it In this crazy town... #

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Since its earliest days,

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Music City has offered country fans an image of themselves in song.

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Whatever the style, the venue or the hype surrounding it,

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Nashville still holds a mirror to its fans and their way of life.

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# Somebody told me When I came to Nashville

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# Son, you finally got it made

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# Old Hank made it here We're all sure that you will

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# But I don't think Hank Done it this way

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# No, I don't think Hank Done it this way, OK. #

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