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appointed to replace Kofi Annan. That is all for now for me. Now it | :00:05. | :00:13. | |
is time for HARDtalk. The London 2012 Olympics has been | :00:13. | :00:17. | |
applauded at home and abroad as a huge success in terms of | :00:17. | :00:21. | |
organisation and medals for the host nation. My guest today is | :00:21. | :00:25. | |
chairman of the British Olympic Association and director of their | :00:25. | :00:29. | |
London organising committee of the Olympic Games. Legacy was at the | :00:29. | :00:34. | |
heart of London's bid to host the Games. What is being done to show | :00:34. | :00:44. | |
:00:44. | :01:02. | ||
that Britain has more than medals Lord Moynihan, welcome to HARDtalk. | :01:02. | :01:10. | |
Thank you. Britain's coalition government promised that Britain's | :01:10. | :01:14. | |
Olympics would put the Great back into Great Britain. They had been | :01:14. | :01:22. | |
destroyed as a golden games. Where are they? As described. All of the | :01:22. | :01:26. | |
organisers played their part. The organisers put on a great Games for | :01:26. | :01:33. | |
the athletes. Team GB performed and excelled my expectations. Sorry, | :01:33. | :01:39. | |
exceeded my expectations. It was a truly great Games. You have | :01:39. | :01:43. | |
announce your resignation. You will stand down after an election in | :01:43. | :01:49. | |
November. Why step down when feeling is so good? I came into | :01:49. | :01:54. | |
travel the path to London 2012. That meant focusing on Beijing and, | :01:54. | :02:00. | |
from Beijing, up to London 2012. I want to give my successor a chance | :02:00. | :02:07. | |
to work towards the Winter Olympic Games. Then, on to rare. It is in | :02:08. | :02:14. | |
the best interests of the organisation. -- onto Rio. They | :02:14. | :02:21. | |
need to get to know the organising committee. When you step down, | :02:21. | :02:26. | |
everyone will look at the 2012 games. They have been successful | :02:26. | :02:29. | |
but there have been some glitches along the way. Some quite | :02:29. | :02:35. | |
embarrassing ones. G4S, the private security firm that was supposed to | :02:35. | :02:40. | |
take care of security on the ground announced they could not come up | :02:40. | :02:44. | |
with the 10,005 funders security personnel they were supposed to. -- | :02:44. | :02:53. | |
10,500. David Winnick said it was a humiliating shambles. It was. There | :02:53. | :03:01. | |
was no problem with regard to security around the venues. LOCOG | :03:01. | :03:06. | |
had security in place. It was clear we had to increase numbers. We | :03:06. | :03:11. | |
hoped G4S would meet the challenge of the second contract. It was not | :03:11. | :03:16. | |
possible, at the end of the day. Then, the army, thanks to Philip | :03:16. | :03:21. | |
Hammond, the Secretary for Defence, stepped in. The situation was | :03:21. | :03:26. | |
rectified but it was embarrassing. You had Mitt Romney talking about | :03:26. | :03:30. | |
disconcerting signs, about preparations for the Games. Not the | :03:30. | :03:35. | |
type of head lice you want. If you are Mitt Romney, it is best to make | :03:35. | :03:41. | |
an error when you are abroad. He was wrong about his expectations. | :03:41. | :03:46. | |
It was an outstanding Games. The armed forces came and they played | :03:46. | :03:50. | |
their part. It provided an opportunity for the British public | :03:50. | :03:56. | |
to say thank you to them in a way they cannot usually do. They cannot | :03:56. | :04:01. | |
say enough how much of the security concern there was. -- we cannot. | :04:01. | :04:09. | |
One day after we won the bid, there was a terrorist attack. You have | :04:09. | :04:14. | |
over 20,000 journalists turning up just before the Games. They are | :04:14. | :04:18. | |
focusing on every potential problem they can find. When you look at the | :04:18. | :04:23. | |
difficulties from Beijing, the focus of human rights, when you go | :04:23. | :04:27. | |
to Athens, or the press focus about whether the stadium would be ready, | :04:27. | :04:32. | |
we faced one issue, one important issue, which was rectified. That | :04:32. | :04:39. | |
issue, in my view, in the totality of the preparation, made the rest | :04:39. | :04:43. | |
of the problems look small by comparison. | :04:44. | :04:49. | |
There was a problem with seating and ticketing. London 2012 promised | :04:49. | :04:53. | |
to be different from previous games which have had issues. There were | :04:53. | :05:02. | |
meant to be no empty seats but there was. -- there was meant to be | :05:02. | :05:12. | |
:05:12. | :05:12. | ||
no increases but there were. There were two elements to ticketing. The | :05:12. | :05:18. | |
ticketing challenge in my view should now be taken over and led by | :05:18. | :05:23. | |
the IOC. Every time we have an Olympic Games, but you organising | :05:23. | :05:30. | |
committee starts from scratch with the good thing. -- and new. You | :05:30. | :05:33. | |
have 26 World Championships going on at the same time. You have | :05:34. | :05:39. | |
uncertainty about which athletes will allow their family to come and | :05:39. | :05:47. | |
watch them. It is hugely complex. My view, which is clearly stated, | :05:47. | :05:55. | |
is that this is the subject into which the IOC should invest | :05:55. | :06:01. | |
millions of pounds to get the platform right. After a few games, | :06:01. | :06:05. | |
we will have a state-of-the-art ticketing system. -- Games. In the | :06:05. | :06:11. | |
meantime, the London 2012 Paralympics are coming up. Can you | :06:11. | :06:16. | |
guarantee there will be no NTT's? cannot guarantee that. -- empty | :06:16. | :06:21. | |
seats. I can guarantee that we will work exceptionally hard to make | :06:21. | :06:25. | |
sure we sell more tickets than ever before. We sold more tickets in | :06:25. | :06:31. | |
football, women's football, than any other host nation ever has done. | :06:31. | :06:35. | |
The British public deserve the right to buy those seats. I | :06:35. | :06:41. | |
addressed this issue as chairman of the BOA. We needed to fill the | :06:41. | :06:45. | |
seats to back Team GB. We needed to fill the seats because the public | :06:45. | :06:50. | |
are passionate about sport. They must have the opportunity to go to | :06:50. | :06:56. | |
the Olympic Games and the Paralympic Games. When people were | :06:56. | :07:00. | |
in their suits, the press took every opportunity to take pictures | :07:00. | :07:04. | |
of them tucking into fast food. A lot of controversy about Coca-Cola | :07:04. | :07:10. | |
and McDonald's being sponsors. We have got a children's charity, the | :07:10. | :07:14. | |
children's food campaign, saying it was a valuable chance to create a | :07:14. | :07:20. | |
positive health legacy and it was squandered. Was it? I do not think | :07:20. | :07:25. | |
it was. The committee who choose the top sponsors, and you mention | :07:25. | :07:32. | |
two of them, they are not chosen by international individual Olympic | :07:32. | :07:39. | |
committees. They helped us to healthier food, having greater | :07:39. | :07:42. | |
opportunities to participate, getting more schools and his board. | :07:43. | :07:49. | |
Those sponsors have done that very well. -- More schools into sport. I | :07:49. | :07:54. | |
think McDonnell's have changed the quality of their food significantly. | :07:54. | :08:01. | |
-- McDonald's. They have responded to people putting emphasis on them | :08:01. | :08:05. | |
to improve the content of their food so that it is much more in | :08:05. | :08:10. | |
line with the IOC's image. It was not the only fast food chain that | :08:10. | :08:15. | |
was part of the official sponsors. There was chocolate, beer companies. | :08:15. | :08:21. | |
Jacques Rogge said the bottom line was to support individual | :08:21. | :08:25. | |
committees and federations or they would be in trouble. What does that | :08:25. | :08:32. | |
mean? No fast that sponsors, no Olympics? -- fast food. He has to | :08:32. | :08:37. | |
make sure that sponsorship comes in at the top level. Through the | :08:37. | :08:42. | |
investment that they make, battered to the international committees, we | :08:42. | :08:46. | |
can see the opportunity given to a lot of small countries to be able | :08:46. | :08:51. | |
to fund the athletes that come to the Games. -- back out to. My whole | :08:51. | :08:56. | |
life in sport has been about the athletes. If that can flow back to | :08:56. | :09:01. | |
committees and give young athletes the chance to come to the Games and | :09:01. | :09:04. | |
have the experience of a lifetime, I am absolutely comfortable with | :09:04. | :09:10. | |
that. You had a nation who wanted to share in the joy of the Games. | :09:10. | :09:14. | |
When local shops wanted to show the Olympic brand, the five rings, they | :09:14. | :09:19. | |
were told to take him down. Do you think that the IOC controls the | :09:19. | :09:25. | |
brand too tightly? I think there have been examples during the Games | :09:25. | :09:28. | |
when there was a bit of an over- zealous response to protect the | :09:28. | :09:32. | |
brand. There is a balance that needs to be struck between | :09:32. | :09:37. | |
recognising that the brand must be protected to maximise income to the | :09:37. | :09:42. | |
organisation and, on the other hand, not Uplyme a damper to the fact | :09:42. | :09:47. | |
that people are really engaged and inspired. -- applying. They do not | :09:47. | :09:53. | |
want to worried too much -- to worry too much about whether a not | :09:53. | :09:57. | |
a fish-and-chip shop has Olympic rings. That is a bit over-zealous | :09:57. | :10:02. | |
to me. So Jacques Rogge, the current President of the IOC, he is | :10:02. | :10:07. | |
about to step down after 12 years in that job. When you look at the | :10:07. | :10:12. | |
IOC as an organisation, do you think it is fit and healthy for the | :10:12. | :10:18. | |
21st century? It has had an amazing Games. What is its job? To deliver | :10:18. | :10:22. | |
an Olympic Games for the world to come together every four years. | :10:22. | :10:28. | |
These were a stunning Games. They were superbly organised. The | :10:28. | :10:32. | |
relationship between the organising committee and the IOC was close, | :10:32. | :10:36. | |
professional and effective. The IOC have left these shores thinking it | :10:36. | :10:41. | |
was an extraordinary Games that touched millions of people over the | :10:41. | :10:44. | |
world through television and inspired a generation and was | :10:44. | :10:48. | |
worthy of all the hard work that they put in. I think they will be | :10:48. | :10:52. | |
pleased with where they stand. change necessary for the future? | :10:52. | :10:57. | |
You always need to change as an organisation. I think the IOC will | :10:57. | :11:01. | |
look at the Games can see what they can learn from them. Speaking | :11:01. | :11:11. | |
:11:11. | :11:17. | ||
personally, I think some of the things were not necessary. You need | :11:17. | :11:24. | |
to have support for athletes. Should the organisation itself be | :11:24. | :11:29. | |
more accountable? I am a passionate democrat. I always have been. I | :11:30. | :11:34. | |
voted in favour of reform of the House of Lords to make it more | :11:34. | :11:38. | |
accountable. That that was that in the House of Lords and the IOC is | :11:38. | :11:42. | |
the House of Lords is a revising chamber. The IOC runs the Olympic | :11:42. | :11:47. | |
world. I believe that over time it will become more accountable. Its | :11:47. | :11:51. | |
membership should not be appointed for life, as some of the mark. All | :11:51. | :11:56. | |
the membership should be accountable, either to the | :11:56. | :12:00. | |
international federations or to the athletes or to the National Olympic | :12:00. | :12:06. | |
Committee. Over time, I anticipate that will happen. Nobody can deny | :12:06. | :12:11. | |
it was a great Games this time round. One of the key points of the | :12:11. | :12:15. | |
London 2012 bid was about legacy. It was about inspiring a generation. | :12:15. | :12:19. | |
You could not go round the venues without seeing that Britain every | :12:19. | :12:25. | |
word. The 68 medals that Britain won, is that enough to inspire a | :12:25. | :12:32. | |
generation? -- everywhere. medalists are important. Evicting | :12:33. | :12:37. | |
you see the medal, gold, silver, bronze, that changes the life of | :12:37. | :12:42. | |
the people around them. -- every time you see the middle. Massively | :12:42. | :12:49. | |
inspirational. For me, being chairman, it is about helping the | :12:49. | :12:53. | |
athletes to do personal bests. If they did that, they would have a | :12:53. | :12:59. | |
phenomenal Games for Team GB. We wanted a genuine sports legacy. We | :12:59. | :13:03. | |
wanted to raise the bar for able- bodied and disabled kids across the | :13:03. | :13:13. | |
:13:13. | :13:15. | ||
country. We have got a long way to He criticised the current | :13:15. | :13:22. | |
government and the previous government in the middle of the | :13:22. | :13:26. | |
Games. That is the best time to get a message across. It was important | :13:26. | :13:31. | |
to get that message across. The Government has been treading water | :13:31. | :13:37. | |
in this area. When he to have complete focus on teacher-training, | :13:37. | :13:42. | |
and primary school sport and the quality of that. We have to check | :13:42. | :13:52. | |
:13:52. | :13:52. | ||
that the provision of school sport is of a high standard. The | :13:52. | :13:57. | |
community will be more engaged. I am passionate about sport. I | :13:57. | :14:01. | |
believe they should be a huge legacy and we should raise the bar | :14:01. | :14:05. | |
for everyone in this country. the coalition going in the right | :14:05. | :14:12. | |
direction? The government has cut a directive by the previous | :14:13. | :14:17. | |
government to ensure at least two hours of sport are played in a | :14:17. | :14:21. | |
school every single week. Michael Gove has recently announced changes | :14:21. | :14:26. | |
to the guidelines on playing fields which critics say bomb-maker easier | :14:26. | :14:36. | |
:14:36. | :14:40. | ||
to sell them. Is that the right way forward? An announcement was made | :14:40. | :14:45. | |
funding would be secured before Rio. The athlete supported my fight. It | :14:45. | :14:51. | |
was a huge step forward. The Prime Minister said at Paris schools will | :14:51. | :14:56. | |
be the centre of competitive sports. That announcement needs to be | :14:56. | :15:02. | |
followed up. That is an important step forward. Sebastian Coe would | :15:02. | :15:10. | |
be an ambassador, he said. I have known him that since we went to our | :15:10. | :15:14. | |
first Games in 1980. He would not sit back and allow this to | :15:14. | :15:22. | |
disappear. The announcement shows there is a potential for change. | :15:23. | :15:28. | |
The work has only just begun. I will be doing everything I can to | :15:28. | :15:34. | |
take this to real concrete changes. At the moment, there are mixed | :15:34. | :15:39. | |
messages. You mentioned some things the David Cameron has promised. On | :15:39. | :15:45. | |
the other hand, Michael Gove is saying things that is completely | :15:45. | :15:50. | |
contradictory. I spoke to Michael Gove during the Games as much as I | :15:50. | :15:56. | |
spoke with the Prime Minister. He is absolutely aware of that we need | :15:57. | :16:01. | |
to capture of that extraordinary power of sport. And that we need to | :16:01. | :16:04. | |
transform it into policies that will benefit able-bodied and | :16:04. | :16:08. | |
disabled children across this country. It will not happen in the | :16:08. | :16:12. | |
narrow window of the Olympics and the Paralympics. It will be higher | :16:12. | :16:21. | |
up in the agenda then it has ever been in this country. Do we need to | :16:21. | :16:30. | |
improve organisation? Sir Keith Mills said there were some great | :16:30. | :16:34. | |
organisations doing some great work but they are not connected and the | :16:34. | :16:39. | |
government is not connected. There is no national strategy. He has his | :16:39. | :16:44. | |
finger on the polls one comes acronyms that some around in the | :16:44. | :16:53. | |
world of sports administration. We need to empower the clubs, the | :16:53. | :16:58. | |
schools, local communities, parents and volunteers. David Cameron has | :16:58. | :17:03. | |
spoken about the big society. This is the classic example of how the | :17:03. | :17:12. | |
bigger society can be put into practice. We need policies that | :17:12. | :17:16. | |
focus on giving young people, everybody, the opportunity to | :17:16. | :17:26. | |
:17:26. | :17:29. | ||
participate. The word empowerment... Sir Keith Mills is right, we need | :17:29. | :17:34. | |
to start to build a new sports policy. Let's have a look their | :17:34. | :17:41. | |
women's sports. A female cyclist has won the medal in that sport for | :17:41. | :17:47. | |
the first time. She has used that platform did talk about sexism and | :17:47. | :17:52. | |
media coverage and the salary. That is the first thing that captured | :17:52. | :17:57. | |
the headlines. And what was the outcome? It was a massive | :17:57. | :18:01. | |
demonstration of girl power. The women of Team GB absolutely | :18:01. | :18:06. | |
excelled. Our first gold medal in rowing was a pair of women. Three | :18:06. | :18:10. | |
medals and will four in rowing which has to Stapley been male- | :18:10. | :18:20. | |
:18:20. | :18:22. | ||
dominated. -- has traditionally. No-one is questioning girl power. | :18:22. | :18:28. | |
Women only got zero point five % of sponsorship. And 5% of TV coverage | :18:28. | :18:35. | |
in generate 2010 and 20th August 11. Social media is on a different part. | :18:36. | :18:45. | |
The female World Cup was the most tweeted event in 2011. No-one can | :18:45. | :18:49. | |
look at these Games or any other sport and say the women do not | :18:49. | :18:53. | |
absolutely perform and deserve to have huge support. I would go | :18:53. | :19:02. | |
further than that. Every sports organisation should look at | :19:02. | :19:07. | |
increasing the number of women who are involved in senior positions, | :19:07. | :19:11. | |
medal positions and junior positions. We need to embed the | :19:11. | :19:14. | |
role of women in sports administration to a far greater | :19:14. | :19:19. | |
degree than before. It used to be very male dominated. That means to | :19:19. | :19:26. | |
change. The athlete's message is that they want the change. I am a | :19:26. | :19:36. | |
:19:36. | :19:40. | ||
supportive. There was a big push to send the now we men for the London | :19:40. | :19:50. | |
:19:50. | :19:55. | ||
20 clubs and unpicks. Then comes the question of tokenism. The focus | :19:55. | :20:00. | |
from all three groups around the world to change their policy and | :20:00. | :20:04. | |
enable some of the outstanding women athletes to be | :20:04. | :20:09. | |
representatives of their country was a very welcome to focus. The | :20:09. | :20:14. | |
very fact of that debate was very much in the press of the Games and | :20:14. | :20:18. | |
it was welcomed. It was a stepping- stone towards the overall goal to | :20:18. | :20:23. | |
make sure there is a quality in the sport. There were some very | :20:23. | :20:27. | |
sensitive issues associated were some Islamic countries on the | :20:27. | :20:33. | |
subject. They did respond and that is a plus. Overall, the fact that | :20:33. | :20:41. | |
women are so much in the heart, in comparison to the 1908 when any two | :20:41. | :20:46. | |
events had women participating, through to 1948 when we took a step | :20:46. | :20:54. | |
forward. This Games has changed disport -- the face of sport. | :20:54. | :21:00. | |
80,000 people turned up to watch women's football. Were you there? | :21:00. | :21:09. | |
was not. I wish I had been. These were successful Games. These are | :21:09. | :21:16. | |
also expensive Games. The original bid was said over �4 billion. A | :21:16. | :21:20. | |
looks as -- it looks like it was at least double that was actually | :21:20. | :21:26. | |
spent. Is the feel-good factor were fed in these times of austerity | :21:26. | :21:32. | |
when services are being cut? answer is unquestionably yes. And | :21:32. | :21:38. | |
for one massive reason. Over the 9.3 billion that were spare, | :21:38. | :21:43. | |
overwhelmingly the main amount of the money was in regenerating the | :21:43. | :21:53. | |
poorest areas. It improved infrastructure, housing, facilities. | :21:53. | :21:58. | |
A green lung in the East End of London. It was a very deprived and | :21:58. | :22:02. | |
polluted area. A small can be the catalyst for urban regeneration, | :22:02. | :22:06. | |
that is money well spent. Not just for the community but for | :22:06. | :22:12. | |
generations to follow. As of November, you will be free of the | :22:12. | :22:16. | |
shackles of the British Olympic Association, where will we see you | :22:16. | :22:22. | |
next? The House of Lords? For the rest of my life, I will be fighting | :22:22. | :22:28. | |
the cause on behalf of the athletes. That has been a punished -- passion | :22:28. | :22:34. | |
all my life. It has been a huge privilege. I was speak openly and | :22:34. | :22:39. | |
public and as persuasively as I can to make sure we really raised the | :22:39. | :22:43. | |
bar and leave a serious sports legacy for these Games. What advice | :22:43. | :22:49. | |
do you have for Rio? Making your own Games. Learn the lessons from | :22:50. | :22:54. | |
the past. The one lesson I give them that we did in London was | :22:54. | :22:58. | |
reflect the Cosmoplitan nature of your city. Don't try and returned - | :22:58. | :23:05. | |
- improve on Beijing. We did not. We focus on London. They said there | :23:05. | :23:10. | |
were intimidated by London. They should not be. Rio will be a | :23:10. | :23:15. | |
fantastic Games. As long as a focus on what is great about Rio and | :23:15. | :23:20. | |
Brazil and reflect that in their Games. And use the volunteers. The | :23:20. | :23:25. | |
volunteers have made the Games. 70,000 people just want the extra | :23:25. | :23:29. | |
yard to make this a great Games for all our visitors and the athletes. | :23:29. | :23:33. |