09/09/2014 World Business Report

sanctions to try to pressure Russia to end its support of the rebels.

Now for the latest financial news with Sally.

it could set to announce its latest round of products. A warm welcome to

world has this report. Also in the programme, what is destiny when it

comes to video gaming? We will reveal all. Let's start with the

latest on Russia and Ukraine. Ambassadors have agreed a new round

of sanctions against Russia because of its continuing support for rebels

in Eastern Ukraine. The outgoing president says the new sanctions

will come into force in the next few days. They are expected to deepen.

They are expected to deepen Ellie penalties targeting the arms

sectors. It will make it harder for state`owned oil companies to raise

capital on European markets. More individuals are expected to be

targeted. Russia had tried to warn off for that you sanctions by

hinting it would introduce a flight and. I am joined by Brenda Kelly, a

market strategist. They knew this was coming. How will Moscow react?

There are hints that there will be retaliation. It will have a major

affect on your lens. It will cost more for a lot of people to travel

that way. In the meantime, the European Union are imposing extra

sanctions on visas. It is on the financial end of things. A lot of

things remain to be seen. The European Union have stated that they

will reverse the sanctions if they feel that Russia is separated from

these efforts. To what extent have the sanctions had an impact? It

would seem that, from the point of view of those watching, Russia does

not waver much when it comes to sanctions. It does not. They are

very weak when it comes to the effect that they are having. We are

coming to expect these retaliations. They are more dramatic

than the ones imposed by the likes of the European Union and the United

States. Perhaps they are holding back little bit. They do not want to

go full pelt. They are keeping something back to see how they will

react. When it comes to the reaction, how they react, in terms

of agricultural food products going in from Canada, that had a big

impact on many European farmers. It will continue to do so. The biggest

issue that we could have, is there a cutting off the gas pipeline? That

would have a major effect. Things like the Keating in your home over

the course of the winter. This could be the problem that we are facing.

We will see you later, Brenda, for the newspaper review. She will be

back. I will move onto other stories. Could this be the most

expensive videogame to ever be created? Destiny ` reported to have

cost $500 million to make and touted as the most significant release

since the next generation consoles arrived late last year. To put it

into perspective, Destiny is more expensive than Avatar, the most

costly movie ever made. Globally, the games market is estimated to be

worth around 80 billion dollars a year.

The latest sci`fi title from Bungie, maker of the popular Halo franchise,

launches globally on Tuesday. The BBC's technology reporter Dave Lee

went to the London launch. Destiny is a game set 700 years in the

future. It is the next ten years they will be concerned about. Their

older games are not selling as well as they used to. A lot is riding on

it and coming ahead. The company is not taking any chances. They are

spending more than $500 million on marketing the scheme. For us, it is

not a risk. It is how we market the game, how we work closely with the

fans. We have done all that. Destiny is a massive new game. What is it

about? It is a first person shooting game. You will be involved in a lot

of firefights. It is to do with whether you go in, on your own,

fight with friends. We fight with other guardians in the game. You are

exploring different planets and fighting the enemy. At its essence,

it is a game where you are a guardian, protecting the last known

city on earth. You have got to go out and explore the planets and

become a legend. One of the thing that happens, the servers cannot

happen with all the people playing the new name. How confident are you

that that will not happen? We are absolutely confident that, once the

servers are turned on, which they have been, people are playing in

Australia already is that it will be a great game. We have tested it at

length. We have had in excess of 4.6 million people playing. We will test

the robustness of the server. If you won had a fantastic time. We are

confident it will be fine. It is also a very big day for Apple and

their fans. It has been for years since they introduced a new gadget.

The pressure is on. What could the launch? Like this `` widely

anticipated there is the new iPhone 6. It is also predicted to be

slimmer and have curvy edges. Many say today is the day that Apple will

finally grab consumers with the launch of a new gadget and the

speculation is that it will be the iWatch. They have been talking about

this for a long time but it is yet to materialise. Will we finally see

this today? I hope so. We have spoken a lot

about this product. It looks like it will come to market. We have seen a

few iterations of watches from other manufacturers. This is about the

time that he will come to market. They have been hiring lots of

trained people in this area like watch designers and that sort of

expertise. Yes. We had been cranking up infrastructure. People are being

quietly recruited in the background. The event includes a lot

of fashion people. A lot of people from the fashion press. A lot of

media. There is a very big hint that it is something wearable. Not just

another phone. Will it do it. The iWatch, the iPhone 6, will these

really impress people? If the watch is coming, that will help. The

iPhone, even if we do say the new one with a larger screen, I do not

think that it will massively impress people. It is a long overdue update.

The watch is the future. It is moving them into a new market. There

is a lot of potential for wearable technology. Just briefly, you said

to me earlier that this is an idea that was taken on board by Apple

users a few years ago. Yes. When the iPod Nano came out, a lot of users

got into the idea of using it as a watch. It was a small format. People

started making watch straps to fit it. Very interesting. Good to see

you. We will talk again about this. I want to mention that the pound has

been suffering a loss. Growing investor concerns are causing people

to move their currency. A lot of it comes down to the referendum. We

will talk about that more. It is all over the press. I want to show you

the market orders. You can see how the pound has been trading. Just to

mention, in Hong Kong, it was closed for a public holiday yesterday.

Japan will open as normal. We will take a look at the newspaper is a

sin. `` newspapers soon. Workers seeking

treatment for mental health issues should be fast tracked through the

health system to prevent them from taking time off work. This has been