Episode 2 Be Your Own Boss


Episode 2

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and grenade attack in Greater Manchester. Two men have been

:00:02.:00:05.

arrested over the deaths. Changes to domestic violence laws

:00:05.:00:09.

in England and Wales. From next year, under-18s will be recognised

:00:09.:00:14.

as victims. They will also cover emotional and psychological abuse.

:00:14.:00:17.

Taking too many painkillers for headaches could actually cause more.

:00:17.:00:20.

The health watchdog says taking them for more than 15 days a month

:00:20.:00:23.

can lead to problems. A 3-0 victory for England's women

:00:23.:00:26.

against Croatia. It means they're through to Euro 2013. Rachel Yankey

:00:26.:00:30.

earned a record 120th cap. The wait is almost over - here's

:00:30.:00:33.

the trailer for the new Hobbit film, starring Martin Freeman and Ian

:00:33.:00:36.

Mckellen. An Unexpected Journey is the first of a trilogy. It's due

:00:36.:00:39.

out in December. I'm back after Be Your Own Boss,

:00:39.:00:49.
:00:49.:00:49.

Apology for the loss of subtitles for 56 seconds

:00:49.:01:45.

THIS PROGRAMME CONTAINS SOME STRONG LANGUAGE.

:01:45.:01:50.

Last time. There is no chicken? Richard picked

:01:50.:01:54.

the first three ideas he was willing to back.

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Well done. Fr a dizzy few weeks...

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business plan did not make much sense. I can't invest.

:02:03.:02:09.

Only one bagged investment to the life-changing tune of �50,000.

:02:09.:02:19.

Wow! Which three ideas is he going to take a risk on this time? Meet

:02:19.:02:25.

Richard Reed, the smoothy behind Innocent Drinks. He is Britain's

:02:25.:02:29.

hottest entrepreneur. He is on the hunt for the business stars of the

:02:29.:02:32.

future. The mission is simple. We want to

:02:32.:02:40.

spot, support invest in a whole new generation of entrepreneural talent.

:02:40.:02:45.

He has set aside up to �1 million with nationwide and help you to get

:02:45.:02:49.

a slice of it. You have to have a good idea and be

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prepared to work really hard. 500 hopefuls will get the chance to

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pitch their ideas to Richard. From the dazzling... I absolutely

:03:00.:03:03.

love it. To the diabolical.

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It is an awful idea. Each week, he is to pick the best

:03:07.:03:10.

three. It is about the idea, but mostly

:03:10.:03:15.

about the team. To put them through their paces.

:03:15.:03:18.

You have to think about it as an entrepreneur.

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I want to work for myself. It is either a crazy invention or a

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brilliant idea. I don't know how to run a business.

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They are not thinking big enough. Before deciding who is good enough

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to win a once in a lifetime investment.

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Why no sales? Why no orders? You have miscalled it on team, strategy

:03:40.:03:50.
:03:50.:03:51.

and valuation. I can't invest. A rainy weekend in London. Huge

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lines of people are gathering to meet one man.

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Richard made his fortune when he helped to found one of Britain's

:04:02.:04:06.

biggest brands, Innocent Drinks. We are flat out, I believe, the

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best country for entrepreneurship in the world. We are going to show

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that today. So great is his faith, in an hour's

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time the doors are to open on this vast arena. 500 hopefuls will

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compete for Richard's business backing.

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What there is all of empty booths. Each one has the name of the

:04:27.:04:32.

businesses on top of them. Each one of those there is a story, a team,

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an idea, a dream. I want to meet them.

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In a show of confidence, he has handed over �100 to each of the

:04:44.:04:47.

hopefuls. To see if they can turn a profit. A

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total give away of �50,000. What they did to make money was up

:04:55.:04:59.

to them. Where is the nearest bookies?

:04:59.:05:05.

were keen enough to film it. Some went the conventional route...

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Others, not so much... And now they've been invited to meet

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Richard in person. I think that the majority are going

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to turn up, have done well with the money and will have some great

:05:19.:05:25.

ideas, but I could end up at the end of the day �50,000 poorer. That

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is a possibility. We will find out soon enough.

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It is all or nothing for the eager beavers, but will any persuade

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Richard of their money-making pro ten shall.

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Our business is amazing. You will love working for us. We will be

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naked! Everything we do is nut- based.

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My happy helper... Invest in us it will be the best thing you have

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ever done. Choose uz! We are the next big thing.

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Mixing it up! Let's go. For Richard, whose reputation and

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fortune is at stake, this is a hell of a risk.

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You don't know until you have heard the pitch and met the people. Some

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will crash and burn, but some will make it.

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The hundreds of nervous hopefuls know that the green light from

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Richard could change their lives forever.

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Yesterday I got in the shower with my underwear on. I was so nervous!

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No too bad. Getting there. It will be life-changing to get

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that investment. Life-changing. Let the pitching begin.

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CHEERING AND APPLAUSE First to pitch are the Sugar

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Dollets. The modelling agency who think they are too sexy for their

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shirts, and their trousers! They want to create a frisky,

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international brand, but will Richard be seduced enough to part

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with the cash? I have been told it talk to the models.

:07:26.:07:36.
:07:36.:07:38.

Hi... Hi... OK, great. Oh, I did not shake your

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hand! Who is doing the pitch? Basically this is a model for any

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type of client. A promisow model or a high-fashion model, we have got

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Who are you turning over? We are getting turnovers of 400, but we

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need more advertising. I can see Morecambeing out of it.

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You have racy pictures there? some are glamour it is like a

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Playboy, but not pornow. I don't know what you are referring

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The Dolletts are delighted with the pitch, but what does Richard think?

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That is a flat "no". I don't feel comfortable with that. It is

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getting too close to adult stuff. It is not where I'm at.

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The second business it pitch may have what Richard needs. Friends

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Alistair and Johnny are cleaning up with customised shower gel.

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I have my weaker moment in the shower.

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I was picking between the shower gels. I realised that the

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ingredients were the same. Maths teacher, Johnny is giving up

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his day job to concentrate on the winning formula.

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But will their pitch win with Richard? You are winning on arpblg

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nalility and look. -- originality and look. Alistair... Johnny.

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What is it? This is the future of toiletries.

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Good margins? Great margins. To produce this costs �1, but we sell

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it for �4. You are a maths teacher? Yes.

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You are? Engineer. You are in full-time employment, if

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I give you the money now, what? will be free to go at this full-

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time. You will hand in your notice?

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I have a product that seems to sell. I have to take the chance and go

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for it. Good for you, man. Well done.

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Cheers. I think that Richard was impressed with the idea it is

:10:01.:10:05.

original and innovative. It is interactive so it is new to the

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marketplace. They were flat out likeable. Do I

:10:08.:10:14.

think that idea is going to make it all the way to being a long-term

:10:14.:10:16.

sustainable business? I think it could do.

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From the hundreds here, Richard is looking for three big ideas to

:10:22.:10:28.

invest in. They could be anything from amazing inventions... To

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quirky concoctions... That tastes nicer than it looks.

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Traditional dancers... To cheeky chancers.

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I like it. It is wicked. Everyone has their

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own thing. That is what I love about the entrepreneurs, they do

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what they want to do. I love your shirt. Great to meet

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you. Thank you. Richard is circling the epxo on the

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hunt for the three killer ideas. It is sink or swim time for 24-year-

:11:02.:11:10.

old Ross. He is a vacuum coastliner -- cleaner designer, he has

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invented a craft that could save swimmer's lives.

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I love the product. I need the help to create it into a business. I'm

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dead excited. Yeah. But will he be able to reel Richard

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in? How is it going? Fantastic, thanks. Mate, this looks great,

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what is it? It is a rescue aid for the life guard. I designed it.

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You bull yourself like that through the water? Yes, you put the

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casualty here. You can be the casualty across me, an monitor what

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is happening while we shoot through the water.

:11:54.:11:59.

Any ideas as to how to make it and what you sell it for? I am looking

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to sell it for about �3,000. You have tested it? I have tested

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it with the RNLI and had great feedback. Now I want to make the

:12:10.:12:15.

next prototype, really. It looks great. It is a good-fun

:12:15.:12:25.

project. The best thing is I get to play with the board in the murky

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waters of Skegness. He was such a nice guy.

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But, will Mr Nice Guy put Ross in the top three? I am excited by this

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guy. He is a product engineer. He used to be a life guard. He has put

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it together, built the prototype, he has tested it and he has someone

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interested to buy it. That is something to get excited by.

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With hundreds of pictures to get through, with a serious amount of

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cash at stake, Richard has drafted in help.

:12:59.:13:03.

From make-up to marketing, to App developers, between them, these

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entrepreneurs have it covered. They are working with Richard to sift

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the no-brainers from the total non- starters.

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It is an online record label. So, sleep, relaxation, even music

:13:18.:13:27.

for dogs. Music for dogs? That may seem like a crazy concept...

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Possibly barking! How much revenue has it generated? About �256789

:13:32.:13:42.
:13:42.:13:46.

Kerching! Hmm... The incentive to the suppliers will be...

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guessing that is not good? Over lunch a worried Richard checks in

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with the team. Do you think we will find some that

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are worth investing in? To put up the cash for? Yes. Definitely.

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That is why the process is important. You sift through those

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who want to use it as a hobby, and those who want it as a business.

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There are the rough diamonds that need the help too.

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Yes. Every single big business started with a couple of people and

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a small idea. But finding the three big ideas is

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a tall order. We have a lot of work to do.

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Fortunately, we have a boat-load of people left to see.

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While I am worried, I still am optimistic as I know how it works.

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You can see ten duff ones then one you get excited B I have to get out

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there and find them. First to pitch a are two nervous

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boys, but there is a twist. So, the whole set here.

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They are doing it in front of Richard's business partners.

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We are Jeff and Adam. This is Twist. A healthy fast-food restaurant that

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offers the client the chance to create their own pasta pot. We have

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repeat customers, it proves an established market in Huddersfield.

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Did you say Huddersfield? Yes. That's where I am from! You are

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probably related! (would you like to try some? What is the story? You

:15:34.:15:38.

met at college? We met at university.

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Did you leave university? Yes. That is a good effort. It takes

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some money. Where did you get the starting money from? With the Twist,

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we are funded by ourselves and the bank, but that will limit the

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quality of the equipment that we make this with. With the investment

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from yourself we would like to give the customer a consistent product.

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What do you think, guys? Is it OK? Very tasty.

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We have to get it up out of student food mode. Is there something to

:16:13.:16:23.
:16:23.:16:24.

sex it up a bit? We are doing lasagnas. We are also do pasta

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bakes. Although they can be done, we can't do them as quickly at the

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moment. Twista Pasta Bar. They are

:16:33.:16:37.

entrepreneurs. They are getting out there, they are making something

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happen. I am having a whoosh at the moment it is all it takes. You only

:16:43.:16:49.

need one. It is like panning for gold. You get a load of silt, then

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what is that sparkling thing? It turns out it is a couple from

:16:55.:17:01.

Huddersfield! But what about this bloke from Essex? He has brought

:17:01.:17:10.

along his business partner, Pop... Are you Olly Pop.? Yes, I'm Olly,

:17:10.:17:17.

Pop is a balloon. We are an Olly Pop. Do you have a film? I have.

:17:17.:17:22.

We get messy. We dress up. We have lots of fun.

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OK. I get it. I mean, what do I think? I think...

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It's amazing? It is brilliant, I'm in? How do I invest on that?

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talk about a pilot. So I would be funding the pilot. I

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don't think that is investable. That is like me paying to help you

:17:47.:17:53.

write the business plan. Sorry to be blunt. I believe in you as an

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investor, but I can't invest in you and the pilot tape.

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Good luck, mate. I think I did OK. Yeah, no, it didn't go OK! As

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Richard rapidly runs out of time to hear the pitches. Some people are

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resorting to extraordinary measures to get attention.

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We have the tools to get into your car. I have eaten a lot of cheese!

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I really honestly think that the Prime Minister should come here and

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just see the young British talent that there is in this country.

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Finger s crossed, he's enjoyed our pie! Why is that funny? I don't

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know! Richard's last pitch of the day comes from a determined fashion

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graduate, Lily. I'm Lily.

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Tell me about this It is a quality women's sports brand but fashion

:18:55.:19:02.

led. So a lower price point too. Where do I buy it? I am going to

:19:02.:19:08.

sell it online. I have spoken to young designers,

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they are interested in it. We have done a website with the money and

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started to sell from that. It is brilliantly exclueted. A

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combination of street and sports way.

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It is like a future version of Stella McCartney. These lines are

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hard to execute. On her jacket, this is hard to execute. The

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manufactures that we use can do this. So this is great.

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I think it is a really good idea. Thank you very much.

:19:41.:19:47.

Thank you for coming in. She certainly had the gift of the

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gab, but will Richard make Project Lexyi one of his magic three?

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anyone meet Lexi? Yes, amazing. Performance sport and fashion has

:20:00.:20:07.

been done Sweaty Bety, Stella McCartney, but no-one has done it

:20:07.:20:12.

at a younger Top Shop, funky. The design was amazing.

:20:13.:20:18.

After a fun and frantic day of pitching, the hundreds of hopefuls

:20:18.:20:28.
:20:28.:20:29.

start to make their way home. We're going to go! And Richard is

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left alone to decide which three ventures he is willing to take a

:20:32.:20:40.

risk on. To go from the big long list and

:20:40.:20:43.

get down to a much shorter list, that is hard.

:20:44.:20:51.

It is harder than I thought it was going to be.

:20:51.:20:55.

Business, the businesses here, mainly I have say no to them. You

:20:55.:21:05.
:21:05.:21:14.

have to find the ones you really A few days after the expo and

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Richard's finally picked his top three, who he know -- now wants to

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meet. What he has not worked out is how much seed capital he wants to

:21:25.:21:29.

give them. The seed capital is a little bit of

:21:29.:21:33.

money to give them to help them get started. It comes down to how much

:21:33.:21:42.

they want and what they use it for. Richard has set aside up to lbs 500

:21:42.:21:52.
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,000, but who will be the first to prise it off him. --? First up it

:21:56.:22:03.

is Ross. He is an energetic graduate for Loughborough

:22:03.:22:09.

University. Ever since being a kid I've been making stuff, going on

:22:09.:22:13.

adventures, plotting to start up crazy businesses and go and take

:22:13.:22:19.

over the world. Before I started university I was hit by a white van,

:22:19.:22:25.

I broke my leg quite severely. I was really lucky to survive that. I

:22:25.:22:29.

use that as motivation to drive me forwards. I feel like I need to do

:22:29.:22:33.

something great and I need to do something big.

:22:33.:22:38.

I'm pretty sure you have gone past the shops, there, Ross.

:22:38.:22:42.

Do you have a sense of the market size for this thing? In my eyes

:22:42.:22:47.

there are two markets. The life- saving market, but how I have

:22:47.:22:52.

designed this is to have it in two halves to use the chassis and the

:22:52.:22:57.

motorand the hull and then have different lids so you can have a

:22:57.:23:01.

recreational toy or the life-saving version.

:23:01.:23:07.

OK. I love this and I'm nervous about it, but I would rather play

:23:07.:23:13.

to the upside rather than worry about the downside. So give me a

:23:13.:23:18.

sense of how much money you need? The initially seed capital I would

:23:18.:23:23.

need to make the next prototype. How much? About �3,000.

:23:23.:23:28.

I'm leap to do that. I would need to see real evidence of demand from

:23:28.:23:34.

life guard services. Sure. Well done, mate. We will be talking.

:23:34.:23:39.

Cheers. It is just great to hear someone like Richard who is

:23:39.:23:43.

enthusiastic about the idea, to believe in it, really. So, yes,

:23:43.:23:47.

great. One day, two places to go. Who is

:23:47.:23:57.

next? It's Twist. Two boys, one healthy fast-food vision.

:23:57.:24:02.

Sports mad Adam and Jeff are students at Huddersfield university,

:24:02.:24:08.

like men everywhere, they only have one thing on their minds? How can I

:24:08.:24:15.

make pasta quickly? What? I met Jeff out on a night out. I met his

:24:15.:24:19.

twin brother. We had a bit of a disagreement.

:24:19.:24:25.

He was head-but theing people. there a right wake to take a head-

:24:25.:24:29.

but the. I went to Jeff and we started to

:24:29.:24:34.

get on. We knew we would work together. It was just finding

:24:34.:24:39.

something to work on. Give me a sense of what money you

:24:39.:24:46.

want now and what it would be used for? We really want the �5,000.

:24:46.:24:54.

I don't think anybody doesn't want that? It will ensure that our

:24:54.:24:57.

customers receive a consistent service.

:24:57.:25:03.

I'm not going to give you the full �5,000, but I will put in �3,000.

:25:03.:25:08.

My concern is the quality. Iate at the show what I cook at home. You

:25:08.:25:13.

have to get above that level -- I ate.

:25:13.:25:17.

Secondly, I want a understanding of where it is pitched in the market.

:25:17.:25:22.

If you can't do that, it will be the end of me being a part of your

:25:22.:25:32.

business. Alright? Good luck with it all.

:25:32.:25:37.

Get in! Yeah, get in! There is one spot remaining. The person to fill

:25:37.:25:42.

it is at the other end of the country. It is sportswear designer,

:25:42.:25:50.

Lily. Hello? Hello is that Lily? Yae

:25:50.:25:55.

it is. Cornwall, better known for the

:25:55.:26:03.

pasty prow yes, sir, than the pasty couture it is home to Lily and her

:26:03.:26:09.

sports brand Lexi. Since leaving university I have

:26:09.:26:15.

worked in training and designing kit for the referee's kit for the

:26:15.:26:20.

Premier League. I have worked for Manchester City. I think to give up

:26:20.:26:24.

a graduate job where you are well- paid, in a recession, that is

:26:24.:26:29.

ridiculous, who would do that? Only a stupid person would do that.

:26:29.:26:35.

But Lily is not stupid. Ambitious, yes, but definitely not stupid.

:26:35.:26:42.

When this company succeeds, which it will, do and I end up employing

:26:42.:26:47.

mum, and I will do, she is not working on design, mum puts

:26:47.:26:53.

feathers on things and fur. Lily told me when she was eight that she

:26:53.:26:59.

was not going to just abdesigner, but she was going to have an empire.

:26:59.:27:05.

We are counting on that! How much money would you think on getting

:27:05.:27:11.

and what do you think of investing it on? I would like �2,000 for

:27:11.:27:17.

samples. �1,000 for a photo shoot and a further �1,000 would be, I

:27:17.:27:21.

guess you could umbrella it as branding, but I would Tuesday for

:27:21.:27:24.

the website. The most important thing is the

:27:24.:27:28.

product. Getting the samples made and getting them in front of buyers

:27:28.:27:32.

is more important than to be focusing on building a social

:27:32.:27:42.

platform on a website. If you are happy taking �2 ,000, sorry �2,800,

:27:42.:27:46.

and get the samples and get the presentation out there in front of

:27:46.:27:51.

people. I would like to support that. That sounds great.

:27:51.:27:55.

For that I want to see a proper, credible business plan and that

:27:55.:28:02.

your designs translate into the sales. Totaly! Alright. We're in

:28:02.:28:07.

business. Brilliant have a great day. Oh, crap.

:28:08.:28:13.

Oh, my God. Did I mention I don't know how to run a business?!

:28:13.:28:19.

Actually, she's not even joking. Lily, like the others has six weeks

:28:19.:28:25.

to learn how o to -- how to be her own boss.

:28:25.:28:30.

This week, I know about the food, the others I know less about

:28:30.:28:36.

engineer and fashion, but I am keen to learn. All of them have lots

:28:36.:28:42.

ambition, but they have to persuade me on that the ambition for me to

:28:42.:28:50.

be able to invest. Loughborough, Ross, Richard grave

:28:50.:28:54.

him �3,000 for the prototype for the life-saving device and to ask

:28:54.:29:00.

him to prove there is is a market for it. So Ross calls the royal

:29:00.:29:04.

national lifeboat institute. The last use of the product is has

:29:04.:29:10.

developed on a lot since then. If, I wonder if you can give me that

:29:10.:29:14.

opportunity to show it to you, to talk you through it and we can take

:29:14.:29:24.
:29:24.:29:25.

it from there? Whether it is yourself or somebody else with the

:29:25.:29:35.
:29:35.:29:36.

RN lifplt that I can speak to? RNLI.

:29:36.:29:41.

It doesn't sound like it is going well.

:29:41.:29:46.

Cheers, Rob. Goodbye. That was a bit of a disappointing phone call.

:29:46.:29:50.

He was basically saying that he thinks that the market is better in

:29:50.:29:55.

the recreational sector. It is not something that the RNLI are

:29:55.:30:00.

interested in at this time. Disappointing it is a Titanic

:30:00.:30:08.

disaster, Ross, but he is not sunk yet. He decides to switch focus and

:30:08.:30:13.

finish the prototype. He consultants John Tyra about the

:30:13.:30:20.

design. He could do with a boost. So, professor, what is the verdict?

:30:20.:30:25.

I'm intrigued as to why you put the prop at the front. They normally

:30:25.:30:31.

put it at the back for a good reason. How do you deal with the

:30:31.:30:37.

injured? The issues of visibility. You don't want this driving into

:30:37.:30:41.

something? We have two days left before I send it off to the

:30:41.:30:46.

manufactures. So if I move it from there to there, I have to re-design

:30:46.:30:52.

the whole thing? And... Your problem is? Oh, that could have

:30:52.:31:00.

gone better. With no market and a faulty design, it looks like Ross'

:31:00.:31:06.

rescue vehicle is dead in the water. In Huddersfield, the Twist boys

:31:06.:31:10.

have taken Richard's device and used some of the money he gave them

:31:10.:31:15.

to improve the pasta sauce. Today they are seeking the ultimate stamp

:31:15.:31:19.

of approval from one of Britain's top chefs.

:31:19.:31:23.

There are three or four sauces that I like myself. We like all of them,

:31:23.:31:28.

not three or four. No, I like four. The other two are

:31:28.:31:36.

Only four? Think bigger, lads. Aim for the stars, Michelin ones, that

:31:36.:31:46.
:31:46.:31:47.

is! Today's tasters are Steve Smith and his chef.

:31:47.:31:55.

He cooked a pasta nicely. It is aldente. What I say with the tomato

:31:55.:32:01.

one is... Wait for it... texture is nice and the consistency

:32:01.:32:11.

of it. The only thing I get is that it tastes like... Prima vera...

:32:11.:32:21.
:32:21.:32:22.

Tinned tomato... Hmm, that is a Gordon Ramsay-sized F-up.

:32:22.:32:26.

In Cornwall, Lily is using Richard's moan to create a sport

:32:26.:32:32.

collection in six weeks. She on the design first.

:32:32.:32:37.

It is something I have always wanted to do. It is why with

:32:37.:32:41.

Richard's help I can try this now. He has set the bar high, so I am

:32:41.:32:47.

going to push really hard. Will Lily's designs work? It will

:32:47.:32:53.

be really, really important. If it is wrong we might be screwed.

:32:53.:32:59.

Like, if it is dramatically wrong, or I hate the design, then we are

:32:59.:33:08.

up a creek without a paddle. Lily has got her friend to see how

:33:08.:33:14.

the clothes fit on a real woman. This is it, the time to make

:33:14.:33:18.

adjustments before the final samples are made up. Right, I feel

:33:18.:33:28.
:33:28.:33:30.

sick. Hiya! Sorry, Beth, I am just going

:33:30.:33:36.

to analyse your bum! The stitching is coming through... They feel

:33:36.:33:43.

comfortable? OK? Yep. That's a bit high. Can we try to even this?

:33:43.:33:50.

Maybe I can get you a boob job? What is cheaper? You changing the

:33:50.:33:57.

pattern or a boob job? Lily clearly has lots of creative design talent,

:33:57.:34:02.

but the real question is can she create a collection in real life

:34:02.:34:08.

that people want to buy? Cautious about the way that the samples have

:34:08.:34:14.

come together, Lily faces her last design choice. The all-important

:34:15.:34:19.

logos must be attached. There is no going back once they are on.

:34:19.:34:26.

Do the small one on the right sleeve. On the back? I didn't plan

:34:26.:34:31.

these type of things. This is what you are supposed to do when you are

:34:31.:34:41.
:34:41.:34:44.

designing, Lily! Is that straight? Oh, Christ! Blimey, anyone else

:34:44.:34:48.

feeling stressed? Lily made it through, but there is no more time

:34:48.:34:56.

now and no more money. Over in Loughborough, Ross has been

:34:56.:35:00.

hard at work with the new designs for a second prototype, but he is

:35:00.:35:06.

still without a buyer and a worried Richard summons him to London.

:35:06.:35:10.

I feel like I'm going into anything today it could be good or bad. I

:35:10.:35:15.

have no idea. So I think I just have to take things as they come

:35:15.:35:20.

today and roll with the punches. Don't worry, Ross it could be good

:35:20.:35:28.

news. In London, Richard has called on

:35:28.:35:33.

his pal, Richard Branson, to see if he can help save the water rescue

:35:33.:35:37.

vehicle. I must be getting to the age I

:35:37.:35:44.

can't get in anymore. Here we go. Little does Ross know he has two

:35:44.:35:51.

Richards for the price of one. We are going to see ASAP. He has

:35:51.:35:57.

invented a motorrised life-saving device. He is either brilliant or

:35:57.:36:02.

crazy. I can't tell which. I think anyone who starts a business from

:36:02.:36:07.

scratch, there is a thin dividing line between success and failure.

:36:07.:36:13.

I wonder if Ross will get in a pickle at the sight of Richard

:36:13.:36:18.

Branson? Good to see you. Nice to meet you, Richard.

:36:18.:36:23.

So So, you don't look like a life guard? Is that what you were doing

:36:23.:36:30.

before? That's right. I trained as a life guard at Loughborough

:36:30.:36:36.

University. Have you built a record? I have built a prototype.

:36:36.:36:39.

At the moment we are building a second prototype.

:36:39.:36:44.

I thought you were going to bring it today? No, we had to come on the

:36:44.:36:50.

train. Do the trains not allow you to carry these things? I know you

:36:50.:36:54.

are finding it difficult, you have had a couple of nos. Anyone with a

:36:54.:36:59.

good idea like this will be told by most why it is not possible. If you

:36:59.:37:03.

really believe in what you are doing you have to keep ploughing on

:37:03.:37:06.

until you find somebody who believes in you.

:37:06.:37:12.

Once you have one or two sold, the first life rescued, you can get the

:37:12.:37:19.

ball rolling. One of the challenges that I am facing is how to reach

:37:19.:37:23.

the international markets from Britain... If you painted Bondi

:37:23.:37:29.

Beach on it, I would put it on a Virgin Atlantic plane to Australia

:37:29.:37:34.

if you can go around with pictures of this on Bondi Beach with

:37:34.:37:40.

Australians endorsing it, it will be an easier sell most likely back

:37:40.:37:47.

there than here in Britain. I don't think you can get much

:37:47.:37:51.

better than Richard Branson flying it. That is great. Great to see you.

:37:51.:37:58.

Thank you for coming down. Wow! That was... By far one of the

:37:58.:38:04.

most amazing things ever to happen to me. Even just to meet him is

:38:04.:38:10.

sort of one of the best things I have done in my life so far. The

:38:10.:38:15.

only trouble is now I feel like I'm at the top. I don't know where I am

:38:15.:38:25.
:38:25.:38:26.

going to go from here. Have you been to Bondi Beach?! No? Never

:38:26.:38:33.

been to Australia. Oh, fuck! Are you married? Yes.

:38:33.:38:39.

That's why I'm not going now! Adam and Jeff are ready to test

:38:39.:38:45.

their sauces on the good people of Yorkshire. Forks at the ready. What

:38:45.:38:49.

the boys don't know is that there is a surprise taster on the way.

:38:49.:38:53.

My concern has been over the quality of the meal that they are

:38:53.:38:59.

serving. The pasta at the expo was fine, but nothing more. You have to

:38:59.:39:03.

do better than that in this day and age.

:39:03.:39:08.

Echoing a stunt that Richard pulled when he started his Boyce, the boys

:39:08.:39:13.

put their product to the taste test. We are seeing which the public

:39:13.:39:20.

likes best. If not, we will have to revalue wait things.

:39:20.:39:28.

Brace yourselves, boys for the stampede. Hang on, we have a bite...

:39:28.:39:38.
:39:38.:39:41.

Where is the "no tasty bin" Not a great start. Too much tomato.

:39:41.:39:47.

Not those tomatos again. Too much lime.

:39:47.:39:56.

Looks like they need a "not so tasty bin" Yes? No? You should have

:39:56.:40:02.

that in veryy testy. The yes keeps on coming. Just in

:40:02.:40:07.

time too, as the surprise taster has arrived.

:40:07.:40:10.

Hello. Hello, Richard. Fancy seeing you here.

:40:10.:40:16.

I heard you were doing this. I just thought I would pop in to try them.

:40:16.:40:22.

Help yourself. We have worked with a Michelin-star chef. This is the

:40:22.:40:26.

standard you are snefrbg This is what we have gone to the

:40:26.:40:31.

manufactures to produce, yeah. Richard is stuffing his face, too

:40:31.:40:35.

busy to comment. It is packed out.

:40:35.:40:40.

This is a indicator. The tasty bin is winning at the moment.

:40:40.:40:45.

The good people of Huddersfield have spoken, but loudly enough to

:40:45.:40:49.

convince Richard? It must be cheap pasta and a bit of extra something

:40:49.:40:54.

else. I don't know if they have found the X Factor moment yet.

:40:54.:41:03.

It is show time. Lily is photographing her collection.

:41:03.:41:10.

My boyfriend is now feeling up the model! Focus! She decided to sex up

:41:10.:41:16.

the new range by cheekily feeding in samples 6 her older work They

:41:17.:41:24.

are more high fashion. They give it an edge. So we have the new legs s

:41:24.:41:30.

on, but with a new collection top. But when she updates Richard on the

:41:30.:41:35.

process, will he love the new budget designs as much as the

:41:35.:41:42.

sexier samples? It is hard to guess what Richard is expecting. I can

:41:42.:41:46.

only fulfil what he asked me to do and hope, really.

:41:47.:41:53.

How it is going? It is crazy. Someone told me you are flat out?

:41:53.:41:57.

Yeah, I can show you the images from the photo shoot.

:41:57.:42:02.

Great. This is from the Lexi shoot. We

:42:02.:42:06.

shot in a boxing gym here. She was really kicking the hell out

:42:06.:42:13.

of the bag. Are you making those? These are from the Sri Lanka

:42:13.:42:17.

collection. I could not produce these for the level that I want to

:42:17.:42:21.

go for. They are brilliant. They are

:42:21.:42:26.

amazing shots. Amazing clothes as well? Aren't

:42:26.:42:30.

people wanting to buy these? can, but I would need more

:42:30.:42:35.

investment to start up. I would need higher margins. It is the same

:42:35.:42:41.

as any business, you can go as high and as low as you want, but it is

:42:41.:42:46.

finding the gap in the market. What you feel passionate about.

:42:46.:42:52.

Lily is sticking to her guns with the lower-priced line, but the risk

:42:52.:42:57.

is she could lose Richard. She is ultra high risk. A single

:42:57.:43:01.

person who is dead young, dooing something they have never done

:43:01.:43:06.

before. It is as risky as it gets, but I like her. She is ballsy. She

:43:06.:43:12.

does not take shit from anyone. It is refreshing to have that.

:43:12.:43:18.

She may be ballsy, but will he back her the next time they meet? With

:43:18.:43:24.

interest from Australia, courtesy of Richard Branson, Ross is ready

:43:24.:43:31.

to give his new prototype a dry hump... Sorry, I mean a dry run.

:43:31.:43:38.

Then the life guard comes on top. Sorry about this... What did you

:43:38.:43:45.

say? Sorry about this. Hold the handle here and swim with the

:43:45.:43:51.

casualty r casualty back to shore. Then the life guard goes on top

:43:51.:43:57.

again, pushes down on the board and then drives on like this.

:43:57.:44:07.
:44:07.:44:17.

Time to get wet... Is it just me or is Ross' device getting bigger? And,

:44:17.:44:27.
:44:27.:44:29.

oh, yeah, baby, it moves! But can is save poor Tom from drowning?

:44:29.:44:36.

Here he is, he is going to save him now. Careful of that propeller. Get

:44:36.:44:42.

him... If you want to save him. There seems to be something missing

:44:42.:44:48.

in the rescue craft here... That is the ability to rescue people.

:44:48.:44:56.

Leaving Tom for dead, Ross cruises away. Time to start thinking of a

:44:56.:45:03.

third prototype? High five! In a matter of days, these young

:45:03.:45:08.

entrepreneurs will have to sit in front of Richard and prove that

:45:08.:45:13.

they each have what it takes to be their own boss.

:45:13.:45:18.

Lily is putting the finishing touches to her portfolio, but will

:45:18.:45:22.

the budget designs make her a serious contender for cash? I think

:45:22.:45:27.

that the product is brilliant, but it is very outside of Richard's

:45:27.:45:33.

area of expertise. It is whether he feels he can be passionate about it.

:45:33.:45:37.

Ross works on his prototype and scouts the globe for more potential

:45:38.:45:40.

buyers. This looks interesting. If you

:45:40.:45:44.

can't get the funding there, come to South Africa.

:45:44.:45:49.

In the time they have left, the Twist boys must put themselves on

:45:50.:45:54.

the High Street and prove to Richard they are not just playing

:45:54.:46:00.

at pasta. I can't see myself working for

:46:00.:46:07.

someone else, making them money when we can do it ourselves. The

:46:07.:46:12.

world needs dreamers and dors, but what the world needs is someone who

:46:12.:46:16.

can do. That is what the world needs,

:46:16.:46:24.

someone who can make their business D-day. Will any of the young guns

:46:24.:46:29.

prove worthy of Richard's challenge? We have done so much in

:46:30.:46:35.

the past few weeks. It's the biggest thing we have done. Fingers

:46:35.:46:39.

crossed. I'm hoping I have done enough. Without investment my

:46:39.:46:43.

business can function. I can't make it happen. I have put everything

:46:43.:46:48.

into this. Today is perhaps the beginning of something great for me.

:46:48.:46:55.

They wait while Richard takes one last look at their business plans.

:46:55.:46:59.

This is important it is serious. It is real money. I'm not going to

:46:59.:47:03.

invest in someone because they are nice or they might be a bit of a

:47:03.:47:11.

laugh. It is business. It's a perfect opportunity for you

:47:11.:47:15.

to become a partner of hopefully one of the leading healthy food

:47:15.:47:19.

franchises in England. That is what we want to create. It will be a

:47:19.:47:23.

business that will turn over millions and make a huge amount of

:47:23.:47:26.

profit. How? Let's talk about the market? I

:47:26.:47:31.

said that I need convincing that there is a market for it? I have

:47:31.:47:35.

plotted out the top five territories where the market is

:47:35.:47:39.

biggest and where the business should hit first and market on

:47:39.:47:44.

where every life station is. have convinced me that there are

:47:44.:47:49.

lots of life guard stations in the world, but I'm not convinced that

:47:49.:47:54.

they want to buy one of those things? I had a great meeting with

:47:54.:47:59.

Dave Bamer in South Africa. He is the chairman of seven life guard

:47:59.:48:04.

stations. He is interested in being the first distribution of the

:48:04.:48:07.

product. Did he give a sense of how many

:48:07.:48:13.

units he could sell? I did not think I could push that at the

:48:13.:48:17.

conceptual stage. You said you are not good on the

:48:17.:48:21.

business side, how are you going to build a fashion business, rather

:48:21.:48:26.

than be a fashion designer? Doing the business plan has been a good

:48:26.:48:33.

learning curve for me. It is going to be an ongoing learning curve,

:48:33.:48:38.

but I am 24. So there is time. There was a difference between the

:48:38.:48:41.

original designs and the first collection. It does not look like

:48:41.:48:46.

stuff I have not seen before? are very different collections. You

:48:46.:48:51.

can see the clear angles and the lines going through. For me to

:48:51.:48:55.

produce a collection like the Sri Lankan one with prints, etc, it

:48:55.:49:03.

would have been impossible. What is it that your business is?

:49:03.:49:10.

It has changed slightly. We are now a healthy fast food chain. We feel

:49:10.:49:16.

that pasta is the major selling point. There is no other outlet out

:49:16.:49:25.

there that offers hot pasta a an option.. You said you were a

:49:25.:49:31.

healthy pasta chain. You said you were a sandwich bar with that USP,

:49:31.:49:41.
:49:41.:49:42.

which is it? The same to be a fast food chain but the core is the

:49:42.:49:48.

health with the pasta and the salads.

:49:48.:49:53.

I can't work out which is which, but you are going to basically sell

:49:53.:49:57.

hot food from cold food establishments? Yep.

:49:57.:50:01.

Can we talk about you? You would be doing this by yourself, would you?

:50:01.:50:07.

That's right. I think we need to put together a small team but yes,

:50:07.:50:10.

it is just me. Do you think you have what it takes

:50:10.:50:16.

to sort of be the guy out there relentlessly chasing the sales and

:50:16.:50:22.

getting the deals closed? Yes, I am persistent.

:50:22.:50:29.

But you were nervous about asking David about the unit numbers you

:50:29.:50:34.

should sell? Yes, you are right. To get to have the first collection,

:50:34.:50:39.

to have more of the signature pieces, what does that cost? Well,

:50:39.:50:45.

I have asked for �50,000. How much does it take to get that first

:50:45.:50:51.

collection to be business-ready? couldn't tell you like that.

:50:51.:50:56.

I've put in for �15,000 for product development and �15,000 for

:50:56.:51:01.

manufacturing. We would use that, but it depends on the factory. It

:51:01.:51:08.

depends how many pieces I utilise the print across. How much fabric

:51:08.:51:12.

you use, it depends it is difficult to give you a figure.

:51:12.:51:17.

I want to work out and work out what I thing is going on. There is

:51:17.:51:24.

new information that has come to light. Only a few minutes.

:51:24.:51:34.

answer is "yes", Richard. Just helping you out there.

:51:34.:51:44.
:51:44.:51:50.

We just need that break... These, guys, right, they have done more at

:51:50.:51:56.

the age of 21 than I have, but they are coming to me and saying that

:51:56.:52:01.

they want to and will be able to build a whole change and franchise

:52:01.:52:05.

of healthy fast food restaurants. They have not proved that. He has

:52:05.:52:12.

covered a lot of ground in a short period of time. He has a second

:52:12.:52:18.

prototype. He has tested. He can make things happen. He has some

:52:18.:52:25.

seriously good talents. Her execution has not been

:52:25.:52:28.

brilliant. She's quite a sort of a strong person, part of that is

:52:28.:52:32.

brilliant, part of that is a bit of a worry.

:52:32.:52:36.

It's going back to do I believe in the potential? Is it worth

:52:36.:52:46.
:52:46.:52:52.

investing more money to give her a Right, boys. Sorry to keep you

:52:52.:52:57.

waiting. That's OK. We are just a nervous wreck! Don't be. I

:52:57.:53:01.

understand it is important. It is a tough decision. You really strike

:53:01.:53:05.

me as guys that mean it. You are receptive and responsive to the

:53:05.:53:15.
:53:15.:53:23.

feedback. You seem to be on the upward trend... So here's the deal,

:53:23.:53:32.

right? I will invest �50,000... Yes! Fantastic stuff. Thank you

:53:32.:53:39.

very much. Alright? Get in! Well done. We're in business.

:53:39.:53:47.

Thank you very much. See you. Good luck. So the next

:53:47.:53:51.

time I will see you will have all of the pasta in Huddersfield.

:53:52.:53:58.

has not sunk in properly. So happy. So, so happy. We have his expertise

:53:58.:54:05.

on board now. What more can we say? It will be incredible now.

:54:05.:54:09.

Ever since I was about 16, I knew I wanted to own a business. We have

:54:10.:54:15.

progressed it so much. This is just another level.

:54:15.:54:20.

They strike me as guys that will do a good, solid job. They are really

:54:20.:54:30.
:54:30.:54:31.

young. They are ahead of the curve of what most students have achieved.

:54:31.:54:37.

Hi, mate. Sorry to keep you waiting. That's OK.

:54:37.:54:43.

So, when I look at the actual investment opportunity it is a hard

:54:43.:54:49.

one. Actually it will take a lot of money to get up front, to get to

:54:49.:54:54.

sell the very first one. Sure. If the market is not there, that is

:54:55.:55:00.

a sunk cost we can never get back. So I have to ask myself, do I

:55:00.:55:05.

believe that the money to be invested to get it from prototype

:55:05.:55:10.

to real life and I really need to believe that to a high level of

:55:10.:55:20.
:55:20.:55:24.

confidence to be able to invest... And the trouble is, mate, I don't.

:55:24.:55:31.

So, I'm afraid I'm not going to invest.

:55:31.:55:35.

OK. No worries. Listen, thank you for everything.

:55:35.:55:40.

Yeah, thank you. I really appreciate you time. This six weeks

:55:40.:55:45.

for me, I really showed myself that I will do whatever it takes and

:55:45.:55:49.

that has made me realise, well, maybe if I can do this, well, what

:55:49.:55:59.
:55:59.:56:02.

else can I do? OK. So, I think that the stuff you have manifest sod far,

:56:02.:56:12.
:56:12.:56:18.

I think it's good and I think you are capable of doing great.

:56:18.:56:23.

I will invest �25,000 to give you the opportunity to get your first

:56:23.:56:32.

collection to be the best representation of what your e

:56:32.:56:41.

thousand -- ethos of how it works. What is it with you, giving me half

:56:41.:56:48.

the money all the time?! I want you to do your best. Well, let's not be

:56:48.:56:53.

hasty here. OK. OK. Deal? Deal.

:56:53.:57:00.

All right, nice one. Well done. Next time I'm asking you for

:57:00.:57:08.

�100,000. Your poker face is quite good! At

:57:08.:57:13.

least I now have a foundation to build on. So positive.

:57:13.:57:19.

I have to say, I just was not expecting that as a reaction. Hail

:57:19.:57:25.

airous! It was basically... It kind of make these like her even more,

:57:25.:57:33.

weirdly. She's a strong lady! Nothing, and I

:57:34.:57:38.

really mean this, nothing would make me happier than if she nail it

:57:38.:57:44.

is with the design and gets a load of customers and I invest in her

:57:44.:57:47.

really being able to grow the business. I'm giving her the money

:57:47.:57:56.

to get to the next stage. The rest is up to her.

:57:56.:58:01.

Next time... Well done. Richard kicks around another three

:58:01.:58:05.

ideas... That's a rubbish thing for me to give money for.

:58:05.:58:10.

He make as shock decision... giving you the guy that passed up

:58:10.:58:15.

on the The Beatles. Before going wild with his wallet...

:58:15.:58:25.
:58:25.:58:25.

Apology for the loss of subtitles for 56 seconds

:58:25.:59:47.

Hi. I'm Sam. Here's our check on the global news channels.

:59:47.:59:51.

Controversy over a cartoon mocking Islam on France 24. CNN adding the

:59:51.:59:54.

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