Episode 4 Be Your Own Boss

Hi, I'm Claudia-Liza, live at nine o'clock with a quick update.

"Please, please, help find her." The emotional appeal from April

Jones' mum. The five year old is still missing in mid-Wales. Police

confirmed local man Mark Bridger has been arrested.

There has been a blunder over the awarding of the new contract to run

the West Coast rail line. So much so that the deal has been scrapped.

Three civil servants have been suspended.

Thousands of people and police lined the streets of Manchester

today. The funeral took place of Constable Nicola Hughes. She was

one of two officers killed last month.

Justin Lee Collins has given a second day of evidence at his trial.

It heard his ex-girlfriend repeatedly told him to "dump" her.

He denies domestic and emotional abuse.

He got axed over a row about texts he sent to rivals. But now a four

month deal has been agreed so Kevin Pietersen can return to the England

cricket squad. He will undergo "reintegration."

Apology for the loss of subtitles for 62 seconds

More from us in an hour. Keep it on Last time: you lived on 5 grand for

Last time: you lived on 5 grand for Last time: you lived on 5 grand for

a year? Richard Reed chose three businesses to put to the test. Well

done, mate. Despite their best hustles - I'm not interested in the

market stall. The pressure bit too much. Only one

enough to win massive investment. It's up to �100,000. Yes!

three ideas will he gamble on this time?

Meet Richard Reed, the smoothie Meet Richard Reed, the smoothie

Meet Richard Reed, the smoothie behind Innocent drinks. He is

behind Innocent drinks. He is Britain's hottest entrepreneur and

Britain's hottest entrepreneur and Britain's hottest entrepreneur and

Meet Richard Reed, he is on the hunt for the business

stars of the future. It's not where you are from, not about what

you look like, it's not about who your parents are, it is about you.

He has set aside up to a million invest. And went nationwide to get

you to apply for a slice of it. are going to help a whole new

generation of entrepreneurs set their own business.

it. Now, 500 hopefuls will get the

chance to pitch their Richard. From the no brainers -

they taste really delicious! To the no-hopers. He hasn't turned up so I

guess he is not going to get investment. Each week he will

the best three. Are they passionate, smart, ruthless enough

to make it? To put them through their paces. Not a good

presentation at all. Oh my God. It's absolutely tiny and completely

insignificant. Before is good enough to win a once

lifetime investment. I want to hear about retailers that you got

up. That doesn't make a business; that makes a hobby. You are saying

your business is currently worth million. Now, that is one hell of

In this vast arena, Richard awaits In this vast arena, Richard awaits

the arrival of our entrepreneurs, all desperate to

impress and secure a sizable investment. I massively believe in

the UK. We are an incredible country as a source of entrepreneurs. We got

it in our blood and we are gonna show that today. From

he will see today, Richard will pick only the three best ideas. Everyone

knows they will have to perfect. I have spent years pitching

ideas and being told no again and again and again. Do you know what?

The truth is a valuable thing. are not going to tell somebody that

their idea is great if we think rubbish. These seedling start-ups

all know that the thumbs up Richard could put them on the

fast-track to success. Loads of really smart ideas out there and -

Some not so smart. seeing something that

transform the world. Could be onto something here. Not good looking

enough to be models. believe that there's any

like us around the world. It has all come from here. Very good, very

good, very good, yay! But which of the ideas he is about to hear will

make it into Richard's top three? Let's hop on board for the

pitch. He is looking to bag a load of cash for his hilarious

comedy bus tour business. A feature of one of the tours, it could just

be a joke about an eye. How far we go with that? I don't know if

I-eye-I can get - OK, let's go I don't think so. You've got people

delivering a fun, entertaining tour and the main goal for every comedy

bus experience is to generate laughter. How is it a business?

Because we will start out with one bus and hopefully franchise out to

each town. Can I ask you a personal question, do you have a bus? I

don't yet, no. So how are you going to get a bus? Well, the next stage

hopefully, I will hire a bus. Next round, get a bus and get on board.

OK, OK. OK, have you got anything I could take away? Well. I

appreciate it, thank you. Ding, ding, I think this is our stop. He

had a tough gig, didn't he? That's flat no from me, I am afraid. Some

things are so early stage, you just can't invest. Driven away

bus tour with no bus, Richard heads out on the hunt for some tasty

ideas. It looks amazing next door so we've got competition from

but we think we've got a good product. Father and son duo

Alastair and Will are hoping their Granny's beef paste recipe will send

Richard potty. Nice to meet you. Who are you two? We are Original

Recipes. You might have heard of Sutherland Spreads. Yes. I'm Will

Sutherland Spreads. Yes. I'm Will Sutherland and this is my father.

OK. So what does he make of Granny's beef? I think he likes it.

Are you trying to do the latest version of dodgy old potted sandwich

spread? I think I like anything that reinvents a high quality version.

We thought we would give it a go this year. Help yourself, Richard.

What do you think of the taste? Mmm, I'm having another one. We are

looking for high end Delhis, farmer's markets. Why not

supermarket? Over the years they drive down the price. 90% of the

food is sold by supermarkets, you are saying you will rule out 90% of

the market already. I love the back story, and it's appealing to me.

Good to meet some fellow northerners. Cheers, bye-bye for

now. So having eaten the majority of their display, what will Richard

think of their business? What do I look for in food? Quality products ,

tick; a good story, double tick actually. Yes, I think, yes, they

are a definite maybe. They are a definite maybe.

Also on the lookout for more Also on the lookout for more

definite maybes are Richard's crack squad of business experts. Hi, I'm

Martin. Hi. Their job is to sift the superheros from the superzeros.

Basically he is a superhero that gains his powers through eating

fruit and vegetables, he has Facebook page obviously. Scoop the

flower, scoop the flower. Put it on the table, put it on the table. The

objective of my company is to help people get happier, healthier and

more beautiful using the power of fruit. Did she just say using the

power of fruit? Using the power of fruit. Scoop the flower, put it on

the table. My cupcakes. Take one if you like. No, that's far too cute.

We are taking it on big time. All right, mate? I've got a really

one you need to take a look at. Tim Campbell thinks he has found an idea

that might be the "breast" yet. This is the brainchild of 25-year-old Ash

who hopes to revolutionise bottle time for babies. Tell me about your

idea. My sister had a problem she was travelling, making up

formula so I solved the problem. It's a thermos, put hot water in

here, that on there, formula powder there, take it with you and when you

want to feed your child you press, shake it, fill the teat and feed

your child directly. I don't have kids but this sounds really

convenient. I've done 108 people, market research, and 88 have

they would buy this if it was on the market. What about retailers?

I've spoken to Asda and they've said they want to see a finished product.

Obviously it's concept stage right now. All right, good work. Ash

avoided making a teat of himself the pitch, but unsure of whether

it's made for success Richard checks in with the team. He said he owned

the patent but we should ask - anyone? No. No. No. No. LAUGHTER

Tim is a dad and he is by it, he thinks it's a good one.

That's a really good idea. We've got a number more to see, I think we

on the final stretch now. Let's back out there and find some more

talent. Go. With three investable ideas to find before the end of the

day, Richard sends the troops back to work and makes a beeline for

YogaNisha. They want to improve your work place through the power of yoga

and massage. This is bound to have happy ending. Yes, it's really

comfortable, yes. Right, let's give them a good grilling, 'eh, Richard?

Richard? Richard? YogaNisha, we offer bespoke services to match your

needs, so we offer yoga wellbeing massage, Reikilaughter yoga, we use

the best experts to come to you. Yes, a little bit lower. That's

nice, yes. Initially we want market research money because we know what

we want to give to the market, we can give a whole mind, body, spirit

service, so we want to know if the market want it. Richard, they want

to spend your money on market research. I'm not being funny,

that's a rubbish thing for me invest in, into you researching

your market. That's not investing in growth, that's investing in

doing your homework. You don't have to spend a penny. You can do an

online survey - I would probably stop rubbing him now. You want

investment. When you have worked it out you can come to me to ask for

money to invest in the business. I totally believe in it but you have

to think about how is the money going to directly create the growth.

It's there. Keep doing it. so not such a relaxing massage.

did you think, team? Amazing. Our little dream team. Really? Richard?

It's a flat no for me. I've got lot of respect for it but I'm

to go make an investment. Despite Richard's straight talking, he

to be winning a few fans. We've had our hands on Richard. Literally. I

find Richard to be a little bit handsome, I will admit that.

LAUGHTER. Is it the tussled hair? He looks

fabulous already, obviously his hair is amazing, chic. The confident

swagger? Absolutely not. Flirting with Richard? He is a married man.

I did hold his hand. It's the wide open shirt, isn't it? We were

surprised that he looks pretty chilled, kind of four buttons

undone. Yes, exactly. Call! But what will Richard make of the next

saucy pitch? saucy p. He is my hero. Does that

sound really and a half? sound really and a

sound really and sound really naff? Meet this pair.

Man Meat Fire was born out of passion for food. We've done two

years of barbecue catering. A little bit of a fallout from that was our

sources, people started to ask where we could source them, to pardon the

pun, and we now are looking to them in high end retailers,

Selfridges. You are tradeling? We are. They are delicious. That first

one is amazing. The economics? They average about �1.70 a bottle, they

would retail at �6.75. would retail at � �6.75. Expensive.

Yes, it's high end. I'm worried about the expense to the consumer.

Can you solve that? We are probably choosing the most expensive bottles.

So there would be things you could work through? If it was getting

bigger it's certainly something we can look at. I think the most

important thing is to have a product and I really do believe

you've got that. I think you have to work on the economics. So ladies,

what do you think after your one-to-one with Richard? We

through all sorts of emotions. Happiness, terrifiediness, yes. And

then over really quickly. Yes, thinking I need a quick drink. Yes.

Dirty eater. So Man Meat Fire I thought a great name and a genuinely

delicious product. They've got small number of high end retailers

stocking them but if you want to big you've just got to get more

The last pitch of the day is Baggers The last pitch of the day is Baggers

Originals, set up by Mum Angie in the 1980s that she is now

relaunching with her daughters and friends. Tell me, what's going on?

The concept is waterproof rainwear and swimwear for kids that is fun,

fashionable and practical. Let show you the concept through the old

range. Oh yes. So all the products push into the waterproof bag. Like

this. Into a pocket forming a bag. We've done a lot of market research

with parents, primary school teachers and they just loved them.

But the bit I don't get is this says established in 1988. What happened?

20 years ago, we were a team of three and the demand was so enormous

and we were so undercapitalised, just ran out of cash and it was

the saddest story ever, and you know, I've always wanted to do it

again. What's going to be different this time in terms of it not going

out of business? Obviously with the last 20 years I've started several

other businesses and got a lot more experience now and I know where

went wrong last time. We really need some help with funding for getting

everything from China as we really want to have everything

manufactured, we want samples and everything, and that's where your

funding would come in. What do I think? I think that was a brilliant

pitch by a group of people that clearly know what they are talking

about. It does seem like a really cool product. Nice to meet you.

Thank you. It's an interesting one. You know, there's a lady there

has had several different businesses, one at least has gone

out of business, so what do you of that? I've got to make sure that

she has really understood where it went wrong the first time, but if

it's true what they say that there isn't anything on the market, with

those sorts of numbers, with that team, I can totally imagine

After a fun and frantic day of After a fun and frantic day of

pitching, the hundreds of hopefuls start to make their way home

start to make their way. start to make their way home, and

Richard is left alone to decide which of the three ventures he is

willing to risk a little more on. I've found a few now that

excited by. There's some think have got real potential, put

some of my favourites up here on the board. Now I've got to decide.

This is tough. Entrepreneurs like This is tough. Entrepreneurs like

saying yes, but actually most you know, in business,

out of ten, the right answer say no, and so that's what this is

A few days after the expo and A few days after the expo and

Richard is about to meet his three. What he hasn't worked out yet

is how much capital he is going to give them. I'm going to give these

businesses a little bit of money to get them started. It's called seed

capital. They then have to prove to me that they are taking it seriously

and worth further investment and worth further investment.

Richard set aside up to 5 grand each of the three ideas but who will

be the first to try and prise it him?

Baggers Original! Watch out Baggers Original! Watch out

Richard, here come the girls. It's Baggers Original. It's the relaunch

of a brand that started 22 years ago. We are now relaunching it with

Jessica, my daughter. And with these two. I love the independence of

being my own boss. She is the best boss in the world. I

love working with Angie. I am just given so much responsibility and

allowed to express my ideas. It's new and exciting and I have a lot of

autonomy. It's brilliant. She is role model and she is inspirational.

I'm very, very proud of her. new generation at the helm, Baggers

are optimistic about their future, but last time the business failed.

When you do have a failure in business, it's very difficult to

kind of face the world again. This brand will not fail again. Baggers

are back, for good. I want to just talk numbers with you. Of the seed

capital, how much do what are you going to use it for?

We would like the full it's for two things. Funny,

know no one doesn't want the full �5,000. At the start of a

you are always going to need We need to get the

process underway so we need samples from China. What I'm wanting to

understand from you guys to invest is how the hell you are

going to get in front of the consumer. We do feel that we do

need to get involved with a retailer to develop sales and push the brand.

That's great and I would totally support that. The best way you

build awareness for your brand is to have your products in shops. I'm

just going to cut to the chase, right, I definitely want to work

with you so I will put in 3 out of the 5. So well done. I will put

money in to fund the prototype development but most importantly,

get your product into retail. Yeah. Yes! The Baggers are back in

business and all rather excitable. Well done! We are back in!

one down, two to go. Who is next? How are you guys doing? Move over

girls, it's another family affair as we go from bags to beef with the

boys from Original Recipes. Earlier this year, 25-year-old Will asked

Dad Al if they could work together and revive their old family

business. Britain needs potted beef because it's the best. It's

fabulous. It's an instant reaction, when people eat it, and it

people happy. That's what do. Do you want me to try this?

Please do. And potted beef happiness also spreads to Will. I

wake up and want to come to work because I know it's a product that

I've put my heart and soul into. It's got beef in it, beef in it,

more beef in it. There's so beef in it, you can't get nothing

else in it. Granny Mary's finest potted beef. I think it

contain beef. Well, when we last spoke - we talked about

supermarkets. You were quite on supermarkets. My position is I

bloody well love the supermarkets. They feed our nation, it's where 90%

of the food is bought, so to me to have a food business that doesn't

want to go into supermarkets, would understand it, but it would be

totally not how I would call it. What we don't want to do is to

the supermarkets and then them make us mass produce it and then put

preservatives in it to try to lower that price point down. I'm not here

to tell you how to run your it's your thing, but I would see it

as a wonderful than as a thing to sort of

from. What I see here is there's real potential and there's some

decisions that you are going to have to get right. Yes. Is it only ever

going to be farmers' markets and high end retailers or one day do you

aspire to the supermarkets? But I will put in 3 grand and then you can

invest it how you see best fit. Brilliant. Great to see you boys

again. So Richard ate all the samples again and it's a proud

father/son moment. Who would have thought that potted beef could

such joy? Well done, son. Excellent. Only one business to

come through the door. Last, but not least, with no family working with

him and flying solo, it's Ash, with My Feed, ironically aimed

families. The idea came from my sister, being a parent, a young mum,

she was making the hot water on her. That's how it was

born. I like to kind of work undercover and kind of do

own way. Good evening, 007. Parent buys number 1, flask, number 2 baby

bottle, number 3, powder container. Replace it with My Feed. That's

shaken, not stirred. The thing with my brother is he is a problem

solver. Not that good at Tumbling Monkeys though. Being young I think

there's a lot more you will and I think this is just the

beginning. Very clever, Mr Bond. I like to work hard on my own and I've

got other talents. Full of surprises. Clearly the world is not

enough for Ash but will he be offered a Quantum of Solace? What

about getting out to see retailers? I want to see someone stock it once

it's made. From a retail perspective they want to see a

finished article rather than prototype. To get this into

production with custom-made parts, there's going to be quite a bit of

upfront investment? Yes, I want to develop it now to the next stage,

and I want to finalise the aesthetics. So I will put the

grand in as seed capital. I'm going to need definite confirmation of

proper retail interest, and we are going to need to know exactly how

it's going to get manufactured and that we can afford it. Are you up

for that? Definitely. I'm definitely up for that. OK mate, we

are in business. Cheers, bye for now. Lost for words. I've worked

hard to get to this stage and to be recognised by Richard is

amazing. Bit of a result then. Two old businesses relaunch add a

new one about to start. Richard's got his three ventures and they've

got just six weeks to prove they can be their own boss.

Investment is all about transforming a business. Here, I've got on the

one hand two family businesses that are small and great, but they've got

to convince me that they can get big. On the other hand,ise got Ash,

who has got a family product but is doing it by himself, which is much

harder, so he has got to prove to me that he has got what it takes.

Chesterfield, home to Original Chesterfield, home to Original

Recipes duo Will and Al Sutherland. By day, Will is the master of potted

beef, but by night it's different story. This is our first

song. He is the drummer in Idle hands and the devil's work. There he

is. Even as a rock star there is no escaping his true calling. What

you all do other than the band? Do you all have lives? I've just

started a new business, I make potted beef. LAUGHTER. It's an

- LAUGHTER. Is it nice? It's beautiful. We've all tried it and

it tastes great. Nice plug. It's little known fact that Alex Turner

from the Arctic monkeys had in pasties. They will be one to

Amazing, really good. Really enjoyed Amazing, really good. Really enjoyed

it. Done my business, got my band, I'm over the moon. Don't forget

work tomorrow, Will. Uh oh. The next morning, Will is a bit

wear. Oh dear. But the show must on. Richard wants to see Granny

Mary's potted beef on shelves and there's less than

weeks to go, so Will is hitting the phones. My name is William

Sutherland, I work for a company called Original Recipes. Basically

we make a British potted beef. Thursday? OK, I will I try again,

then, thank you very much. I for - hello? I was wondering if I

could drop some samples off for to give to your boss when he gets

back but recently we've - hello? Hung up. Well, that's that list

exhausted. Oh dear. We got one out of 11.

of 11. Sporting the hangover essential sunglasses worn

rock stars, he moves over to meet Al at Original Recipes' first ever

farmer's market. All I to do is sell some potted beef and

play some drums. Who doesn't, that's the dream. Al has rallied

troops to come in and it has been a huge success. Sold out, too late!

Nice of you to turn up, Wills! Yes, sorry I'm late. He counts the cash

and it's all looking good but is this the supermarket scale that

Newcastle, a dynamic city of Newcastle, a dynamic city of

culture, football and - Shields selected used cars,

temporary home to Baggers Originals. It's the end of a busy day and like

all good directors she is getting someone else to make her a brew.

No, you didn't even come and offer me one! John made it. I like it,

it's a good, original idea, reinvented by Angie and her

The question is, can they concentrate on what the most

important thing is. I know I bang on about it all the time but for me the

Moss important thing is sales and getting your product out in front of

haem. getting your product out in front of

getting your product out in front of people.

There's bad news from the Chinese There's bad news from the Chinese

suppliers, there's going to be delay in sending the products to the

UK. In my experience of dealing with foreign

has happened to me so I feel wary and cautious of that. It may be

they've half made it, maybe something went wrong and they are

covering themselves. So that's no new supplies on the horizon and

Richard is due to call catch-up. Timing that couldn't

worse. PHONE RINGS. Hi gorgeous! It isn't Richard by the way. No,

Richard is on the train trying get through. The price has gone up

to 150 now. Phone Rings. Is that Baggers International.

Baggers International? How things getting on?

been looking at how we can get brand awareness. We don't want to go

massively into a John Lewis with 39 stores or a Debenhams type with 69

until we've actually trialled it. We feel we need to go a little slower.

So when do you anticipate the first products being on market? We are

quite a few weeks away from launching yet. We've got a following

already, quite a lot with the Twitter going. We are really kind of

pushing that side of it. people following you on Twitter?

We've got about 500 now and on Facebook we've probably got about

130. You know, it's not massive, - I say this with total respect.

It's absolutely tiny and completely insignificant. Yes. Because

the number of followers. It's the number of people that are

actually going to read it. Yes. You need to be into literally the

tens, probably hundreds of thousands for it to start to have any sort of

significance. I appreciate that we are expected as a brand to be

there, to have that presence. are digging yourself a hole. But

there's only 130 of them. Yeah, there's only 130. And you've fallen

right in it. But if we had been going for a year, there would

lot more. Hello? Has he hung up? I apologise, I'm a bit of a stuck

record but it's based on what our experience was. It absolutely was

about getting the product into shops. Yes. Getting it on shelf.

Everything is so completely secondary to that. People don't buy

the PR, they don't buy the Facebook page, they buy your product,

hopefully. Yeah, yeah, yeah. if it isn't there, they can't buy it

and everything else is academic. Yeah. So it being on shelf is 99%

of the battle. Yeah. I've lost him. I think you have. He was on a train

and I could hardly hear him. He just thinks retail, retail, retail. The

figures do speak for themselves. They do. We can't run until

learnt to crawl. He is trying make us run faster. I totally

understand why she doesn't want to go straight after the big boys, that

totally makes sense. That wasn't really my frustration. She has to

decide, is she going to sell mainly by the people's shops or through

own online shop? There's a myth, I think, around online retailing, the

idea that yes, you can build website that looks really impressive

on your own computer, but how the hell does anyone hear about it? It's

as hard to get people to an store as it is to get to a real

store, and in fact a real store that exists on the high street, at least

Lone star Ash has invented an Lone star Ash has invented an

ingenious baby feeding device and Richard has given him 3 grand to

develop it further. Working team for the first time,

joined forces with some designers really nail the product. I

this is a perfect idea, this is the best I like, but with the powder

container located at the top. Come to go this stage, I feel

now I've got some partners that help me bet the product to

It has been challenging, has been good, and an entrepreneur

has to push boundaries so I really pushed the boundaries, went out of

Brilliant, good stuff. Richard Brilliant, good stuff. Richard

knows it's hard for Ash to himself out there all on his

he has asked him to London has set up a surprise for a bit

extra motivation. Bit nervous but excited obviously. I want to see

Richard. Could be for we will see what he has got to say.

But it's not just Richard Reed; Ash's nervousness will go galactic

when he meets business legend Richard Branson. You are going to

meet a business today called My Feed, the first time he has come

with an idea and essentially it's way to feed your baby on the move, a

little device powder from hot water but

time of feeding you put the two together and it's

together and it's sterilised ready to feed your baby. That's

nice idea. It is a lovely he is such a nice guy, I think

people are scared it might not work for him and it might fail. Most

fail at some stage and they learn so much from it. Just to meet you

just going to give people that motivation to give it a go. Ash

arrives looking cool, calm - right, shall we bring the victim in? And

terrified. So Ash. Hi Richard, good to meet you. Sit down. The

entrepreneur's entrepreneur. I've told Richard about the idea.

you got it with you? Yes, yes. It's a part of me now. This is

thermos, the formula goes in the top, all you do is press and then

shake to make - bloody hell, is absolutely internet.

is absolutely is absolutely brilliant.

Would you try it in different Would you try it in different

countries to begin with, or do it in one? I think I normally

I can walk but I suspect you've only got so many pennies or pounds. I

would, yes, just try to get a breakthrough here in the UK.

most important thing with business is to fulfil a gap in the market,

and there is a massive gap in the market for this. I mean,

single mother with babies will one of these and there are a lot of

babies born in this world. In the UK, 700,000 every year.

It's worth him going for it, do you reckon? Absolutely. I am going to

have six grandchildren, I will give you my address, I will have six

please. Absolutely. I will them reserved. There you go mate,

your first sale to Richard Branson. Doesn't get any better than that.

Cheers, thank you very much. Fantastic. A good little thing,

isn't it? Yes, brilliant. Branson likes my product and wants

to order six. I can't believe it. Oh my God. That was amazing. I can't

believe I met Richard Branson. The two Richards in one room. I'm

to go for it now, this is it. My life. The My Feed is going to be my

number one priority now. I'm going to make this work. With only one

week to go the Original Recipes gone have found an exciting new stockist

so they head to the hungry shoppers of - no, next one. No, not that one.

No, no, oh back one, yes, the Chatsworth House farm shop, yay! Al

has rallied the troops again and cousin Anna has stepped in to help.

Not very busy, is it? This was the dream, to be in this shop by the

of the year and as I say, 11 weeks in and we are already here. It's

crazy. Would you like to try some potted beef? We've sold a couple,

but it's not that busy so hopefully when it picks up a little bit,

will boost sales. If we can get rid of all that, I would be happy.

Potted beef. Ooh. This is the proper stuff though. Have as much as you

want. Take the biggest piece! Will and Al with their Original Recipes

have got a good product. I want to know if they are thinking big, and

by big I mean supermarkets, because they seemed reluctant when I first

mentioned them so I am sending in a business expert to give them

about the industry. Punters are turning up now and no

nonsense Martin has turned up too. Welcome to the Chatsworth Farm shop.

Martin has spotted a problem, pricing. What would that sell at?

�5.20? �5.20. The little jam jars all sold out. OK, now that's

interesting. They've both got the same contents but you are charging

�3.50 for that - You are selling the same product at two different

prices? People are saying they've got loads of these jars at home.

don't think they are, I think they are saying I want to spend that

amount of money, not that amount of money, which is good for you because

- they've sold out, they will go now. But you are being defensive.

I'm saying that's good because has sold, empty, gone, finished, at

�3.50. You sold it at a price that works for you, everyone is happy.

Is it just me or did that feel like two minds not meeting? Back at base,

it's more of the same. Where you like to be in three years' time?

I think we would like to be in premium outlets, motorway service

stations as a snack. Motorway service stations are arguably not

the most premium. The one thing you are avoiding saying

supermarkets. You haven't said and said lots of others.

retailers. The problem with supermarkets, we've

other people that they will drive the price down and if they do,

they will drive the quality down. Obviously I have been asked to come

down here by a man who sells lots of things to supermarkets. I sense

den want to do that. Some people have very nice businesses just

selling in farmers' markets and good luck to them but I imagine that

isn't the slight of business that Richard would want. Slightly

defensive, but I wonder how would work in terms of when Richard

had ideas they didn't agree with. I imagine that's a big - a bit of

problem. Back in Newcastle, Jessica has told the rest of the Baggers

team to meet her. She has got some good news. Hi! They've arrived.

Shall we sit down? The new Baggers supplies have finally arrived

the way from China. The boys the girls and the labels

nice on the front. Oh, gorgeous! You are not going to lose

your child in them, are you? Not sure about the fit, Natalie.

Baggers are back. One worry I about baggers is they don't

properly focused on trying to sign up a big customer for launch,

whereas if you have something that then it's going to

both awareness and sales, two things that Baggers could really

right now. With only a week to go, Angie and Jessica get a meeting with

owners of a new chain of stores mothers and babies. Nice and big,

isn't it? Yes, fantastic. Can you imagine the Baggers pod just here?

These are new samples that we've had These are new samples that we've had

back so they are a little bit work in progress so there's a

tweakings that we are going to be doing. Brilliant. Seems positive.

So when it's all wet and dirty, all goes in the bag, and then the

swimwear we've got - for girls we've got the zip in there, when they

wet from swimming they all push the little bag. That is excellent. I

love this idea. I never have anywhere to put the towels.

Brilliant. I don't either. I that would work really well in our

shops, definitely. You think something you would be interested

in? Absolutely. We've got an order form there if you would like to

place an order with us today. Get in there, girls! Baggers have bagged

their first retail deal in 22 years. Da da! Yes, fantastic, our first

ever order with Baggers Originals. Well done you. Well done you! And

like all good Geordie girls, Baggers Originals celebrate in style by

getting wasted. Yay! It just to show that it's just a fantastic

product, that we knew it was, and it has come to life again. Working

team has been, you know, a new of challenges, you know, it has been

different for me and I've lot from that. It has been really

Someone who hasn't got a team around Someone who hasn't got a team around

him is Ash. He has got a full-time job and he is carrying the whole

business on his shoulders. It's pitch time, and he has lined up

big player in the baby market. Bit nervous but it's a case of making

sure that Mamas and Papas like the production, get the thumbs up for

it. I'm not feeling very well. a good time to be ill, but

as the line-up isn't a set of gorgeous girls - uh oh. So you

carry this all when you are out, and in a moving car pouring powder

the bottle is kind of messy so I've developed the My Feed so

straightaway, parents going out, don't need to carry three items. One

item, so you have a portable you are carrying one item. Ash is

someone I really admire, he has come up with a great idea and is doing it

by himself and riding solo like is much harder. I was lucky, I did

Innocent in a group with my two closest friends, so Ash is

have to show to me he has got what I believe he is capable of. I've

designed it so that the plunger remains suspended in the

There's not a product on the market that does what this does. Ash is

having to do a hard sell here. Will they take the bait? Will there be

any opportunities for exclusivity? We can look into that further,

obviously depending on volumes and how you look to launch it.

that's something you would be interested in? Yes. Sir Matt, Ash

- smooth. He did it. They liked it? Excellent, you must be so proud of

yourself. Yes, I am happy. They mentioned for them having

exclusivity which is good because can negotiate further, so yes, it

went very well. Oh my gosh, that means they really liked it! We

see what happens. Fingers crossed. I'm so happy for you, well done lad!

Oh, thanks. No, I'm not feeling too well. The past two days have been

very difficult but business is business, you've got to step up to

the market, but I came I did a great pitch and they liked

the product. So it has been difficult but it has been well

it. In a matter of days these young entrepreneurs will have to sit in

front of Richard and prove that each have what this takes to

Al and Will have got meetings set up Al and Will have got meetings set up

with premium outlets like. Thorn bridge Brewery and

and mace op, but will they take that giant step to bring their potted

beef to the market? We've met so many people who have loved what we

are doing and what we are about and that's inspiring, to keep going.

Baggers are talking to big retailers, but will they secure

deal in time to convince Richard that their product will have a

global appeal? It's amazing how connection is there with Baggers

the product and then with us personally, but to make sure

the customer is going to connect relate with it and they are going to

buy into it. One man band Ash is working hard to finish his design

he can get his baby feeder high street. But will Richard

he has got what it takes to hit big time? I would like to

something where I go back and have programme where I do help people

back in poor countries, where I'm from in Bangladesh hopefully.

Richard is offering a game changing level of investment. That will

transform the prospect of all businesses. So this is a tough

decision. I've got a couple of family businesses, who are

essentially starting over so they've got to convince me that they've

learnt from past experiences, and then I've got Ash who is a young

designer, who has got no experience of business at all, saying "Take a

bet on me", whichever way you look at it, it's risky. It's decision

time at Richard's HQ. Can any of these new businesses persuade

Richard that they are worthy of further investment?

I think we've done as best as we I think we've done as best as we

possibly could do, you know, in the past seven weeks we've really pushed

ourselves to do as much as possible. Nervous, excited about today. The

money is required now really. can't really go any further

the investment. It would be fantastic to have Richard invest in

our business and to have him on board would be a great credit to

They wait while Richard pores over They wait while Richard pores over

their business plans. When there's major money to invest, it's time

get serious. Have you noticed change? Yes, Granny Mary's. But

what shall I call you because your business plan says Original Recipes,

but also Granny Mary's. What is name? Original Recipes is the

company name and Granny Mary's is this particular brand so the

would be f we create further recipes in the future we would keep the name

there but change that. But you would want me to say I met the guys

from Granny Mary's potted beef, Original Recipes? It

Original Recipes that we probably want or is that

complicated? Well, I'm confused. Yes. So loads of progress then?

Yes, a lot of progress. worked very hard and

ourselves as much as we possibly to get the results that we needed to

prove that Baggers is going to be really successful and give it

couple of months and we will be there, out in the market. Yes,

well, I really believe that. The product are different as well to

products that our competitors are already out there. The fabric is

totally different. There isn't anything quite like it on the

market. So when will the first Baggers be ready? End of September.

How much does it cost to get that first prototype? Obviously the

investment, obviously you need I think 25,000 for development and

towards - if you add it all together it's a big sum, I think 130 grand or

something in total, and obviously the more units you make,

it kind of spreads out the cost. And what feedback have you had?

meetings I've had with Mamas and Papas, they were very impressed and

said they would look to launch and they were talking about

exclusivity which shows me they were interested. They wouldn't say that

if they weren't interested. they would, mate. Every retailer

asks for exclusivity. My advice is don't ever to give it the. No, no.

Our big break would be trying move out of our local area, coming

down south, that would be the big thing because it has never sold

there before and next Tuesday we meeting with Fortnum & Masons,

sending some samples down for them. They loved the product. Who have

you actually signed up as opposed to had good feedback from? Chatsworth?

16 stores in the bag at the moment. Since we last spoke? Yes, and

recently done a deal with a brewery called Thorn

called Thornbury's Brewy. Have you heard of them? Could we

heard of them? Could heard of them? Could. Could we talk

about the first time round this is the comeback tour. How will

it be different this time? We need investment from day one, we need

money in the bank to support cash flow. Also our

well as a team to run a business now. At the time Mum didn't have any

business experience behind her and the knowledge and experience you

have now gained and first time, as a whole team we

just all ready to go for it time. What would you do if I don't

invest? We will go ahead anyway, we will get another investor. But

want you to invest, Richard you have got that knowledge of

taking a brand that is virtually unknown to something that's massive.

Where are you at? Are you this full-time, have you given

your day job? Yes, what happened was obviously I was doing this with

my full-time job and I made a decision now, I believe that I can

get this through, get to market, so I've put my notice in and I'm

working as full-time now so my stage is getting investment

this going. That's what I'm going to be working on. To get from drawings

to working prototype to finished thing, to get it to shelf,

huge amount of work to be done, there is a lot of risk. I'm

to take a few minutes just to have think about it, if that's OK.

Baggers on for comfort. I think they Baggers on for comfort. I think they

can make decent money from doing it. I think they are a really likable,

energetic team, and they've shown real progress. On the flip side, I'm

not sure it's the world's biggest idea.

Gave it a go. Don't think - I think Gave it a go. Don't think - I think

I got the timings a bit wrong. Will and Al are a safe bet.

credible guys business. They haven't convinced me

that they are really about taking it national and making it available

Ash is a guy that I really respect. Ash is a guy that I really respect.

He is out there battling by himself and I haven't yet met a parent who

doesn't think it's a good idea. It is, however, still pretty much just

Sorry to keep you waiting. OK. Sorry to keep you waiting. OK.

think you've done loads of good things, right? You are such a

likable team. The reality the nation is going to be buying

some Baggers Originals. Whether the right investor, I've got to ask

myself, am I really excited by idea? Do I feel that I can be the

best type of investor for have? And is the market as big as

you guys say it is? Unfortunately I get to a no on those last three. So

I'm not going to invest. OK. OK. I think the fit between who I am and

what you guys are going to do, think there's better investors out

there for you, quite frankly. Can you put us in touch with them? Ha

ha. You are going to do it anyway, right and I really can't wait to

you make a success of it. Thank so much for your time. Thanks

your help. Nice to see you again. Thank you. I feel I've made

right decision. I think they are going to do it anyway . I'm not

excited by it and I want to invest in things I'm excited by. You know,

in my life I quite like getting a no because it just makes me that

more determined. It's the nature of being an entrepreneur.

are going to get no's and you just have to pick yourself up. This is

just the beginning for Baggers many just the beginning for Baggers

In my heart what I believe is that In my heart what I believe is that

you have got this great opportunity for your family business - to get

to be that nationally available, everyday purchase, but I'm not sure

that's really what you are about and it may be that that's not even

this is about. Weirdly, I don't think you should want me to invest,

and I'm going to choose not to. OK. Because I really respect what you

guys are about and I to come in and start trying to sort

of push you down a route think that's not really where your

heart lies. That's understandable. We respect your

honesty about that. Well, think of me as a guy that will always be very

happy to receive samples, totally. I think he is absolutely spot

are just not quite well enough in our vision. We are still

happy, you know. We love our business and that's all we

Thanks for waiting, mate. Longest Thanks for waiting, mate. Longest

wait of my life. Sorry, I don't do that on purpose. It's because I

know, erm, how much you've put into this, I want to give it

consideration. Because, you are a serious guy and I

respect what you've done. I have some concerns. We are right at the

beginning of the whole process of going from idea to reality. So it's

just, it's going to be a with lots of risks and issues.

It just won't be easy. You've got to It just won't be easy. You've got to

ask yourself: do you believe in the product, and do you believe

And in this case, I believe in both. And in this case, I believe in both.

So I'm going to invest. Oh God! going to put in �65,000.

Thank you very much, Richard. Honestly, it means everything to me.

I'm just so happy and I'm going to make this work, I'm going to work

even harder now, push up to gear 5 with this, steam ahead and get the

product to market as soon as possible. All those months of hard

work and waiting, it has finally paid off. I believe Ash will keep

going, he won't give in lightly. That's an absolute essential trait

of an entrepreneur, an inability stop.

Next time, Richard takes a punt on Next time, Richard takes a punt on

three more ideas. They are a round peg in a square hole. I

to be investing. The entrepreneurs have a tough time. You are not even

worth their 30 seconds it would to say no thank you, and that feels

like crap. And Richard is put difficult position. This is your

decision, you've got to decide whether you want to resign

job. $:/STARTFEED.

Hi, I'm Claudia-Liza. Here's our check on the global news channels.

Syria back as top story for many. It's after three huge explosions in

Aleppo. Al Jazeera said more than 30 were dead. State TV's reporter

showed the massive damage to buildings.

Missing five-year-old April Jones dominates UK news channels. Sky is

out with police looking. The BBC is live at a news conference where her

mum broke down as she pleaded for help.

CNN looked ahead to tonight's first debate between President Obama and

Mitt Romney, who wants the job. Fox wondered if the duel in Denver

would be a make-or-break moment. Italy's TG showed a man who managed

to evade security and get on a ledge at the Vatican. RAI said he

was protesting against government economic policies.

A US presenter making news herself. A viewer emailed Jennifer

Livingstone to say she was a bad role model, as she was fat. She