Episode 1 The Apprentice: You're Fired

Where is your brains? That's nonsense. It's a disgrace. The

failure is down to you. You're Good evening and welcome to a new

series of The Apprentice: You're Fired with me Dara O'Briain. Once

again, 16 business brains will fight it out. This time, with one

major difference. The winner will be working with Lord Sugar, not for

him. There is �250,000 business investment and a 50/50 partnership

at stake. Which of them will be equal to the challenge? We will

follow the candidates through the next three months of triumph and

disaster. Analysing their moments of genius or basking in their

madness. Offer each week's firee a gentle landing after a public kick

in the pants. It will be our job to paut human face on the type of

will talk like this. I'm cold and hard. I'm unstoppable. Don't tell

me the sky is the limit if there are footprints on the moon. Beneath

these glasss is a core of steel. Yep, some things never change.

Before we meet the candidate who slipped on an orange peel, let's

meet our panel. Kate Spicer, Richard Reed and keedan JoColefield.

Tonight's task left one candidate well and truly in the soup. You

said on your reume I'm Lord Sugar's dream. With the greatest respect,

you've been a bit of a nightmare. So, for that reason, Edward, I've

got to say to you you're fired. Just learn from this Edward,

there's no shame in you being an accountant. Don't ever run yourself

down, as far as that's concerned. Edward, do the look again. Do that

look What. The look you did at the end to Lord Sugar. That... That was

fantastic. It was great. Did you enjoy watching it back? Do you feel

hard done by? No, not really. It was all right, yeah. OK. We will go

into various things about the task. From the off we thought, there was

a detail, reallying really early this might not be the task for you.

We're after large oranges. Anyone got oranges? Is that an orange? I

don't know. Is it As far as I know, you can squeeze 1400 of the things.

Which of those is an orange, right? We stuck them down so they don't

roll when I tilt them forward. need them to squeeze. You can

squeeze without picking it off. Is that an orange? Yeah. What was on

telly, that one or that one? It was that. It was the size of the thing.

That's not, that's a grape fruit. That haes's what I thought it might

have been a grape fruit. There are larger and smaller oranges. It was

that big. Did you not go big, vau value-for-money. That would never

have fitted in the juicer. No, it wouldn't. You are a food expert,

what is the other one It's an orange and a grape fruit. Is that a

sharon fruit Yes. Nicely done. You have 1400 oranges, you must be, I

don't ne, sick of the sight of oranges. Why the oranges as opposed

to everything else? Good margin. Really? Very good. We thought, we

can bang this out? What happened was, I worked out how many oranges

to go in 250ml bottle, 2-and-a-half, at 10p an orange. 25p. Selling it

at �2. �1.75 margin. That is good. 700%. Why aren't you a millionaire

now? Quite frankly, we didn't get them squashed. That's... If we got

them squashed we would have taken near to �1,000, easy. Right.

wouldn't be here. No. No. No. Not this week. Here is how - no, come

on, I'm sorry. Ah, no, now I'm the bad guy. Here is how it went wrong

with you. Man with a plan or not And you. No. People saying, you

need to work out margins. I haven't got time for. It I don't need show

off I can work out margins I'm an accountant. Your strategy as team

leader was. Spend �250 on produce, mash it up as quick as possible,

sell it all. That is my vision for this task. It's more important I

show I can lead. You can't. What will we do with thors these oranges.

1400 oranges. We need to be selling. If they don't get a move on, not

only have they missed the break forecast trade they will miss the

lunch trade. Basic simple long for a day job. What you have

done, you say said, I don't want to use my accountancy skills, I want

to show I can do something else. That is nonsense, man. That's

nonsense. Richard, you run one of the most successful fresh fruit

drinks companies in the company. What did you think? You came across

well, in terms of your passion and enthusiasm for it. I think there

was basic things you missed. If you are making freshly squeezed orange

juice you want a squeezing machine. You are doing it by hand. That has

to be hard work. What did you think? You were talking about your

business plan and strategy and margins, why couldn't you do that

on the show? Had you a plan. Why did you keep it a secret? It was

ant secret to everyone, like, there was - There was a circle of people

allowed in? Basically. A need to know basis. A goldmine. I'm not

going to tell everyone. If you told the other members of your team they

would run away and set up a sub- team - Yeah. I don't know. Did Leon

break the thing? Did Leon break so many of the juicers it was -

ultimately was it his hamy hands ramming the oranges down and

burning out the engines? I like Leon, I wouldn't for a second make

him a scapegoat. Although I did, kind of. Yeah. Now, you know, I

will say, none of those guys did anything wrong. I'm quite glad none

of them got fired am they are all good guys. There is one thing about

the juicing which bugged me. You were lucky that Leon didn't say.

You were full of gusto he was doing nem a nice way. Which is Leon. You

you came up and your actual words were, "squeeze the balls out of

them" you made them push them down and the juicers aren't working?

When they broke down, I couldn't care less. They were close slowser

than squeezing by hand. They were a waste of time. In the last series

Stella did a load of numbers thing and impressed. You were desperate

to not be seen to be an accountanant? There was no question

in Lord Sugar's mind whether I could play with numbers. Why are

you so ashamed? I'm not ashamed. You are accountantist. When you

work with them it grows - You are definitely accountantist. If you

haven't burnt the bridge you are tipping parafin on to the bridge

and standing beside it with a match in your hand toying with it?

disagree. Every accountant will look at me and say, you know what,

that's how I feel. A lot of them. You kind of - people put you in a

box. If I'm introduced to anyone I want to stop a conversation. I go,

"I'm an accountant ." APPLAUSE

I mean, do you not think? You have the chance change that perception.

That's wh I was trying to do! whole point of this thing, the

search for a business partner. Putting you forward in terms of the

tangibles of all what would you look for? You make a point the the

personality comes into. It you have to like and respect and get on with

the people you work with. You have to be good at what you do. What is

interesting, whenever you want The Apprentice no-one wants to play the

team everyone is trying to catch each other out. That is not the

best way of trying to win. It's better idea to work with people you

like. Then find the things that people are good at. Get everyone to

d that rather than squabble over and in fighting. Except if they are

hiding the thing that they are good at it. I don't know if you picked

it up, there was absolutely no infighting with my team what so

ever. There was a scene in the kitchens where they were squaring

up for a fight. Nearly a mutiny. there wasn't Glenn got overselus.

He is young and hormonal. You are in their faces. You were saying,

"squeeze it harder ." The point where I got frustrated was when

they told me they don't know how to make tomato soup. I said, we are

not trying to get a Mitchelin star. I want a red hot liquid. You heard

me say it. I said, you know, they might not come back for more. At

least they are not going to be sick. I won't get sued. Did you think of

that as a strap line? Did you like them the way they fight broke off

and stopped. Jim. What he said was, there's a little bit of fighting.

Jim goes,, "I'm going to defuse the situation" if you go to, you will

defuse it. You don't say, "watch me defuse" am he goes, "come over

here" it wasn't much of a situation. You have to remember in this, I

nearly doubled his money, I think, and, for Task One, I'm proud of

that. You did well. You were playing with a handicap that other

people didn't have. Not only am I the youngest in the team. Well done,

great. I'm the shortest. Were the juices on a shelve? To be

honest, they were just a freakishly tall bunch of people. They were,

seriously. The short thing, I doubt you have a huge opinion on it.

the time I you got to the boardroom, I thought Jim Henson was operating

you, you came across as a Diana, Lady Mosley et. You seem like an

intelligent man. Did you have an attack of nerves. Why did it fall

apart for you? I found the boardroom quite difficult, to be

honest. They laid into me quite harshly. Maybe that is normal.

about Gavin. He came across well. He looked like a serious player. I

wouldn't have picked him as the other guy to go up against. Did you

pick him because you saw something we didn't see? I was clutching at

straws. When I thought back, when it came to putting himself forward,

it's nonsense. He never really put himself forward, he was pushed into.

It like I said, if he put himself forward, with conviction, people

would have gone for him am he would have been like, "I have my own

company" whatever, they would have gone for it. You lost that argument.

You were saying, he didn't put himself forward, he kind of did.

There was a vote over. It He was pushed into it. He was going to ask

questions about whether you were the right person for the job. It

was sensible to do. Non none of the others did. They wpbt went, if he

wants to do, it let him. He didn't really put himself forward. People

said to him, "are you putting yourself forward .", "are you

putting yourself forward" he was squirming. Do you regret putting

yourself forward. No. All day long. All day long. All day long. All day

long, what? I'll put myself forward. You are doing that thing that you

do. Offer a fragment of a sentence. He with we have to work out the

rest of it. One person who did shine through it all was, of course,

Jim. He did very, very well. Yes, as you say said, super man. I hand-

picked Jim because I knew he was the man to lead the soup team.

knew he was the soup man? He's super. A box of red peppers. Six

onions. You are lucky Jim did a good deal in the market. Make soup

like we have never made soup before. What are you washing stuff up for?

A bit more respect. I will defuse the situation. Soup man. Soup man.

It was impressive, Jim. I'd like to see him in that. I'm sure you can

arrange it. Was that Heat Magazine torso of the week. He is quite

ripped. You don't imagine it Unbeliever or four Stock are we

looking out for that bit there were the phone goes at 6:30am and they

should fall out avert. He did come across as very professional. He is

together, he is charming. He does not put out this kind of "I am a

businessman" bluster. This man uses so much oil he could dress a salad.

A have plenty of charisma and I am not bad looking. He thinks he is a

ladies' man. Giving it all of the chat and all of the flirting.

get one and take it home. Trust me, it tastes beautiful. Only �2 for

you. Happy with it all? Go and get some money out and meet

me back here. They seem to be quite impressed and they are buying from

him. I am one of the kind. Were you impressed with Vincent? That was

something on his resonate, I am not about looking as if Alan Sugar was

going to start a rent boy business! Also he was the one with you asking

is that an Orange? And I thought, you should know, because you are

orange! He does think he is some sort of male model and but the

women in the office. And I agree with Karren Brady, the women did

seem to like him, but standing over them was a rather creepy, "are you

enjoying that"? It is nice to see men exploiting their sexuality at

work. I have been using my sexuality at work for many years.

Can we get back to this thing you have, this thing you do under

pressure leaving the listener to do all up the work by offering the odd

word here and there. There was one Exchange in the boardroom that was

striking. When did you start to think about

how much you will sell stuff for? Lord should go, my business plan,

strategy, different. Cut the crap, I asked you a simple questioned.

They don't believe Lord Sugar would find anything, not copping out at

this, anything difficult about me. You were trained at a one of the

leading accountancy firms in the country I believe? Don't fit the

mould. I did not ask you that question. I tend to rub people up

the wrong way. You have the insight on how companies runs. It's all

there. It is like a text message, answer me properly. When I was

producing, that it was production. Lord Sugar is getting into all of

this Twitter and I thought... would appreciate a 140 characters

or less? If he needs a full sentence, I will give him one.

it was more like a telegram. From the frontline of the Crimean War...

"it is all fur". He he probably stripped away her tiny bits of

information. I like to imply things, and when they infer them, they feel

like they have come up with them. So I put little teases out there.

It is a puzzle for Lord Sugar to solve? You are the best. Let's see

what Lord Sugar and your team mates had to say about you.

Edward was a classic example of someone who doesn't want to deploy

what he has been trained to do. have never come across a management

style quite like Edward's. I just don't care. He might have been

sketchy when it came to the figures. He was an accountant and there was

no costings stunned. There was no structure or delegation. It was

based on vague details. Nice guy as he is, he did not cut the mustard.

The fundamental errors that were made on this particular task was

enough for me to conclude this man is not suitable to come into

business with me. Harsh? The boardroom is, and a

serious note, it is different. The first time being in there it is

hard. Were you, essentially at that stage empty, had it been so tough

and experienced and a grilled you so much? I did not plan energy wise

for the boardroom. I gave it all to the task. There are ups and downs,

you know about ups and downs in the fresh fruit business, it has been a

rocky road for you at times? have had some grey years, overall

it has been a success, but we lost a load of money and sales in 2008.

Sometimes in business, it can get in front of you. What happened in

2008? A competitor launched against us. The price of fruit went up, the

exchange rate collapsed. Three years later, are you going to go

back to being an accountant? You left your job in order to do this?

The Moston going on to? I get a lot of resilience. You are doing such a

good job in representing yourself and bouncing back and that is what

it takes to be in business. Would you give him a job? Howard like to

go for a beer, but I wouldn't give you a job, not yet. You will be

back. Volunteering to be the team manager in a first week is a gamble.

And like you, melody jumped in with both feet.

Who was the team leader? I was Lord should do, I always like to take

bold risks. This is my first task, I put myself forward and took the

responsibility. I have taken a lot of

responsibility. I was taught by Desmond Tutu and

the Dalai Lama. The team name? Venture, it was my idea.

I work with an understanding there is a purpose greater than myself. I

say we, I single-handedly run the business. We have heard from melody,

now let's hear from the chorus. honestly didn't think she was that

brilliant. What do you think of melody? She is

very impressive at first, charming. I thought she would be much more

offensive, but I grew to be convinced by her. But she is all

cover and no book. She was underwhelming in the end. She got

the job done, but a woman trained by the Dalai Lama! In what, we do

not know. Was it a form of Kung Fu, what classes is that De La Lama

teaching these days? It is a worldwide brand, everybody knows

that La Lama. Was she the one that said don't tell me this guy is the

limit if there is footprints on the moon? I would love to know who

taught her that, because that is the worst thing to say. She has

that and knowing -- annoying thing of over a enunciating. I found her

annoying because I have really done this, I have really done that and I

have really, really done that. And then I thought, she was doing quite

well and then they won, so I was annoyed about that. You need to

find out which school she went to which had those three teachers.

want to be in the classroom with Desmond Tutu and the Vale llama. --

The girls did not want to part with their stake money.

At the end of the day I am accountable for the purse-strings.

We have �91 left over. No matter how much we have got left, it

matters about how much we are selling it for. They have spent a

little over half and their lack of adventure could cost them dear.

you think we need to buy more? costing lies with air and there are

Guevara. If I wanted you to spend 170, I would have given you 174

Stock it could have gone terribly wrong.

Why didn't they just not spend any of the money and then at the end of

the day give him back �270? reminds me on something we used to

do in the early days of the business, we used to go into shops

to buy our own smoothies to make sure they were selling. Is there a

smoothie chart? We just have to make sure they sold. We can do

advertising and sampling, and then we thought no, we can buy our own

smoothies. Was there some are rechecking the sales? It did take

this -- didn't take us long to realise it was a flawed scheme.

had really good sales particularly in the Law House. To get money, is

it difficult just to get money as a new business? We found it almost

impossible. It took us a month's and months. Everyone said know. One

person said you score 0 out of five in investor's handbook. This if you

are too young, you were all friends. It was brutal. I loved what Sir

Alan Sugar said at the beginning, at the end of the day you can make

these things happen, you just need an idea and keep going. What did

you do to get the money? We sent out an e-mail which said in the

subject line, "does anybody know anyone rich"? So we sent spam out

to virtually half of London. But that is after we were turned down

by every other investor. Do you think Lord Sugar was right to fire

Edward? I would have been interested to have kept Edward over

for the next week, even though he did look like a sure fire fire. If

they kept him over we might have seen if you have learned something.

Was it a mistake to fire him? it wasn't a mistake. I'm sorry, I

like to a lot but I think Lord Sugar made the right decision.

I have met you, you did hide your skills and did not listen to people,

so he was right to fire you. will throw it out to the audience.

Green if you think he should have stayed hired, read it you thought

he should have been fired. Did Lord Sugar make the right decision? I

will have to say fired. You voted for him! You are so sentimental. I

once you, with some pride to get back in there.

The accountants are we can believe in. I like it. What you were

knocked out in the first round, but small amount of time, some great

highlights. Wheeler-dealer on the one hand, and

a finance professional on the other. You are straight in there? The fact

is my character. In the boxes, �19.50.

I don't want to hear negative. Being a little guy, it means you

have to learn not to be pushed around.

You are very likeable guide. He is a good guide. He is a funny guy.

is definitely a character. Roll with the punches. No. A major

looking about it, just drink it. Ladies and gentlemen, Edward Hunter.

That sits 4-9, thanks to all my guests, Edward will be on BBC

Breakfast tomorrow. Visit the website for more details. You'll

find everything you need to know along with exclusive clips and

interviews. And there is a start of the season treat so you can get the

candidates -- get to know the candidates.

Your mobile phone applications are going to go live on the internet

for 24 hours. Regional accents, insults. Let's not argue about this.

She did not give a single idea herself. Hey mate, how is your wife

and my kids? These are stereotypes. Excuse me. Your stuff was viewed by

the world and the World said no thanks.