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THIS PROGRAMME CONTAINS SOME STRONG LANGUAGE | 0:00:02 | 0:00:04 | |
Everybody who watches The Apprentice thinks they can do better. I'm convinced I know what it takes, | 0:00:04 | 0:00:09 | |
so tonight you're all going to get the world premiere of my seminar, | 0:00:09 | 0:00:13 | |
How To Get Hired. | 0:00:13 | 0:00:15 | |
It's a ten-step programme to getting that £250,000 deal. | 0:00:15 | 0:00:19 | |
Think you know what it takes to win the next Apprentice? | 0:00:21 | 0:00:24 | |
It's not about getting a six-figure-salary job with me. | 0:00:24 | 0:00:27 | |
It's going to be about you providing your own salary. | 0:00:27 | 0:00:31 | |
Have you ever wondered how to walk across that bridge? | 0:00:33 | 0:00:36 | |
We can do it. Let's go! | 0:00:36 | 0:00:38 | |
How to run around and sell things at the same time? | 0:00:38 | 0:00:41 | |
I'm not the person you should be bringing in. | 0:00:41 | 0:00:43 | |
And how to use mind games in the board room? | 0:00:43 | 0:00:46 | |
You're fired. | 0:00:46 | 0:00:48 | |
Well, I've got all the answers. | 0:00:48 | 0:00:51 | |
I'm going to inject £250,000 into a business - your business, and you're going to run it. | 0:00:51 | 0:00:56 | |
Nobody's ever taught ME how to run a business. | 0:00:56 | 0:00:59 | |
I was once trained by Al Gore, and personally taught by Desmond Tutu and the Dalai Lama. | 0:00:59 | 0:01:04 | |
I've never sold anything to anyone. | 0:01:04 | 0:01:07 | |
I've turned over a million pounds from nothing. I'm a born businessman. | 0:01:07 | 0:01:10 | |
And I'm not made of metal. | 0:01:10 | 0:01:12 | |
Underneath these glasses is a core of steel. | 0:01:12 | 0:01:15 | |
But I still think I can teach anyone how to win The Apprentice. | 0:01:15 | 0:01:19 | |
Hello and welcome to How To Get Hired. | 0:01:27 | 0:01:30 | |
With the final of this year's Apprentice on Sunday, | 0:01:30 | 0:01:33 | |
I'll be giving you the ten secret business rules you'll need | 0:01:33 | 0:01:36 | |
to get through this process a winner, | 0:01:36 | 0:01:38 | |
illustrated by the excellent work done by this year's candidates. | 0:01:38 | 0:01:41 | |
So why don't we start off with our first rule - sell yourself. | 0:01:41 | 0:01:45 | |
'First impressions are crucial on The Apprentice. | 0:01:46 | 0:01:50 | |
'As you drag your wheelie suitcase around, | 0:01:50 | 0:01:52 | |
'you should be thinking about the persona you want to give across. | 0:01:52 | 0:01:56 | |
'Before you know it, you've got to sell yourself.' | 0:01:56 | 0:01:59 | |
Why should I win? I'm pretty bloody amazing. | 0:02:00 | 0:02:02 | |
When I go to the toilet, diamonds come out. | 0:02:02 | 0:02:05 | |
I mean proper, shiny diamonds. And diamonds hurt. | 0:02:05 | 0:02:09 | |
When I play five-a-side football, | 0:02:09 | 0:02:11 | |
there's only one person on my team - and that's me. | 0:02:11 | 0:02:14 | |
And I still win. I'm not better than sliced bread. | 0:02:14 | 0:02:17 | |
I AM sliced bread. If you put butter on me, | 0:02:17 | 0:02:20 | |
I will make you a money sandwich. Yum-yum-yum! | 0:02:20 | 0:02:24 | |
'I'm best of breed within my industry.' | 0:02:24 | 0:02:27 | |
I've got plenty of charisma, and, yeah - I'm not bad-looking! | 0:02:27 | 0:02:31 | |
I'm one of a kind. | 0:02:32 | 0:02:34 | |
I love challenging myself. I like stretching myself to the ultimate, | 0:02:34 | 0:02:38 | |
and I seek out pain rather than pleasure. | 0:02:38 | 0:02:41 | |
I take cut-throat ruthless to a completely new level. | 0:02:41 | 0:02:44 | |
'The only focus for me is myself. I am cold and hard.' | 0:02:44 | 0:02:47 | |
I am unstoppable. | 0:02:47 | 0:02:49 | |
I'm not what you'd class as a polished woman. | 0:02:49 | 0:02:52 | |
I work in building construction. I'm not even used to wearing skirts. | 0:02:52 | 0:02:56 | |
The first place you'll meet your fellow candidates | 0:02:56 | 0:02:59 | |
will be crossing the bridge. You know the bridge. | 0:02:59 | 0:03:02 | |
It's the bridge that everyone who comes to London has to come over. | 0:03:02 | 0:03:06 | |
It's the only bridge in London! That's how you get into London. | 0:03:06 | 0:03:09 | |
If you're in Not London, you have to go across this bridge | 0:03:09 | 0:03:12 | |
to get into... We all know this. Anyway, this is the bridge. | 0:03:12 | 0:03:17 | |
You should take this opportunity to have a little chat | 0:03:17 | 0:03:20 | |
and really psych them out. | 0:03:20 | 0:03:23 | |
You can carry on your conversation at the office | 0:03:24 | 0:03:27 | |
while you're waiting to see Lord Sugar. | 0:03:27 | 0:03:30 | |
You can go through to the boardroom now. | 0:03:30 | 0:03:32 | |
Then it's time to stop all this nattering and meet the boss. | 0:03:32 | 0:03:37 | |
He'll make sure to give you a warm welcome on your first day. | 0:03:39 | 0:03:44 | |
Don't expect me to be doing all the work, | 0:03:44 | 0:03:47 | |
because I'm not looking for a sleeping partner, so to speak. | 0:03:47 | 0:03:50 | |
I'm not Saint Alan, the patron saint of bloody losers. Yeah? | 0:03:50 | 0:03:55 | |
The only way to give him a good first impression - | 0:03:55 | 0:03:58 | |
agree with everything he says. | 0:03:58 | 0:04:00 | |
-Yes, Lord Sugar. -Yes. -Yeah. | 0:04:00 | 0:04:01 | |
-Yes. -Yes. -Yes. | 0:04:01 | 0:04:03 | |
Absolutely, yes. | 0:04:03 | 0:04:05 | |
Before long he'll set you a task and send you on your way. | 0:04:05 | 0:04:09 | |
I'll see you back in this boardroom in a day or so's time. | 0:04:10 | 0:04:13 | |
It'll take results to impress Lord Sugar, | 0:04:16 | 0:04:19 | |
but it's easier to impress your colleagues. | 0:04:19 | 0:04:22 | |
I run a global consultancy business. | 0:04:22 | 0:04:24 | |
I own my own business selling glasses online. | 0:04:24 | 0:04:27 | |
I have a business as well. | 0:04:27 | 0:04:29 | |
What do I do? I'm a sales-manager-cum-sales-director | 0:04:29 | 0:04:33 | |
for, er... It's the shoes, isn't it? For a software house. | 0:04:33 | 0:04:37 | |
You only get one chance to make a good first impression. | 0:04:37 | 0:04:41 | |
I'm a humble accountant really. Can't say much more than that. | 0:04:41 | 0:04:44 | |
-We all need you at some point. -Well, yeah. | 0:04:44 | 0:04:47 | |
You could start your own accountancy practice. | 0:04:47 | 0:04:50 | |
Yeah. I'd rather not. | 0:04:50 | 0:04:52 | |
Don't mark yourself down. | 0:04:52 | 0:04:54 | |
You'll need a lot of confidence to survive here. | 0:04:54 | 0:04:56 | |
There's "app"-roximately 12 hours to get this app done. | 0:04:56 | 0:05:00 | |
Are we fast "app"-roaching where we need to be? | 0:05:00 | 0:05:03 | |
THEY LAUGH This is "app"-solutely... | 0:05:03 | 0:05:06 | |
I was just about to come out with that. | 0:05:06 | 0:05:08 | |
Did you have an "app"-le? | 0:05:08 | 0:05:10 | |
SILENCE | 0:05:10 | 0:05:13 | |
OK, let's move on. Rule two is, get on well with your colleagues. | 0:05:16 | 0:05:20 | |
Next stop, the house. | 0:05:23 | 0:05:25 | |
We're here! | 0:05:26 | 0:05:28 | |
The reason it's good to get on well with your colleagues | 0:05:28 | 0:05:31 | |
is that living together becomes much more fun. | 0:05:31 | 0:05:34 | |
Oh, my goodness me! | 0:05:34 | 0:05:37 | |
THEY CHATTER | 0:05:37 | 0:05:39 | |
It's one big sleepover, really, where you get to share bedrooms, | 0:05:39 | 0:05:44 | |
-wear each other's clothes... -Can't find my underwear. | 0:05:44 | 0:05:48 | |
..and act like one big happy family. | 0:05:49 | 0:05:51 | |
Yeah! | 0:05:51 | 0:05:54 | |
This is something The Apprentice doesn't get enough credit for. | 0:05:54 | 0:05:57 | |
Housing employees together is one of the exciting business initiatives | 0:05:57 | 0:06:01 | |
The Apprentice is involved in. It has many advantages - | 0:06:01 | 0:06:04 | |
the coordinated commute, low levels of absenteeism | 0:06:04 | 0:06:07 | |
and people calling in sick, and there's a unity of purpose about it. | 0:06:07 | 0:06:10 | |
As well as that, just as the last time they tried it in Stalinist Russia, | 0:06:10 | 0:06:14 | |
it's extremely good for morale. | 0:06:14 | 0:06:17 | |
On a personal level, if I can be honest, | 0:06:17 | 0:06:21 | |
I really don't like Zoe. She's... | 0:06:21 | 0:06:23 | |
one of the bitchiest and most backstabbing people I've ever met. | 0:06:23 | 0:06:27 | |
See? Happy workers in the commune, eh? | 0:06:27 | 0:06:30 | |
Happy workers make good product. That's the easy start. | 0:06:30 | 0:06:33 | |
Then the pace starts quickening because the tasks begin. | 0:06:33 | 0:06:36 | |
The first thing you've got to do is pick your leader. | 0:06:36 | 0:06:39 | |
Being a leader does sound great, | 0:06:39 | 0:06:41 | |
but rule three is - leadership? Be careful what you wish for. | 0:06:41 | 0:06:44 | |
I think you'll agree, I'll lead on this one. | 0:06:44 | 0:06:47 | |
People are always pretty keen to be project manager. | 0:06:47 | 0:06:51 | |
I'll also put myself up for the task. | 0:06:51 | 0:06:53 | |
I really want to put myself forward. This is right up my street. | 0:06:53 | 0:06:56 | |
But I've no idea why. | 0:06:56 | 0:06:59 | |
-Hold on. -You'll do it? -I'll do it. | 0:06:59 | 0:07:02 | |
The team leader here was Edward, is that right? | 0:07:02 | 0:07:05 | |
-Yes, Lord Sugar. -You're fired. | 0:07:05 | 0:07:07 | |
Yes - five project managers fired in this series alone. | 0:07:07 | 0:07:11 | |
Don't be so quick to take the risk - | 0:07:11 | 0:07:14 | |
unless, of course, you've key skills you'd like to share. | 0:07:14 | 0:07:17 | |
I'd like to step up, put myself forward. | 0:07:17 | 0:07:20 | |
And what are your reasons? | 0:07:20 | 0:07:22 | |
Good question to ask. What relevant skills DO you have? | 0:07:22 | 0:07:26 | |
Anyone else? | 0:07:26 | 0:07:28 | |
I think it'll be good for Lord Sugar to see I've taken on his notes | 0:07:28 | 0:07:32 | |
and wanted to become project manager to prove him wrong. | 0:07:32 | 0:07:35 | |
You see, that's not relevant. | 0:07:35 | 0:07:37 | |
No offence, but I'm not interested in that. | 0:07:37 | 0:07:39 | |
Quite right. | 0:07:39 | 0:07:41 | |
I'd like to be PM for this task because I haven't been PM since task one. | 0:07:41 | 0:07:46 | |
That's not going to end well. | 0:07:46 | 0:07:48 | |
Melody... | 0:07:48 | 0:07:49 | |
you're fired. | 0:07:49 | 0:07:52 | |
Yes, being decisive is often great leadership. | 0:07:52 | 0:07:55 | |
It shows you have brains, and the one thing Lord Sugar is looking for | 0:07:55 | 0:07:59 | |
is someone who's got a brain. | 0:07:59 | 0:08:02 | |
I'm not looking for bloody salespeople. | 0:08:02 | 0:08:04 | |
I'm looking for someone who's got a brain. | 0:08:04 | 0:08:06 | |
The first way to prove that you have one - | 0:08:06 | 0:08:09 | |
come up with a plan. | 0:08:09 | 0:08:11 | |
I just want to go on things that we are going to be able to make | 0:08:11 | 0:08:14 | |
efficient, quickly, well, | 0:08:14 | 0:08:17 | |
and my input is soup, cos you can't get it wrong. | 0:08:17 | 0:08:21 | |
If you have a plan, stick with it. There's no need to listen to your team. | 0:08:21 | 0:08:25 | |
As PM, I want to go with soup and some kind of juice, and - | 0:08:25 | 0:08:28 | |
Does anyone actually know how to make soup? | 0:08:28 | 0:08:32 | |
-Not really. -No. | 0:08:34 | 0:08:36 | |
Interruptions like this are unhelpful to the leader. | 0:08:36 | 0:08:39 | |
I feel comfortable with lads' mag. | 0:08:39 | 0:08:41 | |
It's just got that element of fun. Porn sells. | 0:08:41 | 0:08:45 | |
Your opinion as leader should be honoured. | 0:08:46 | 0:08:48 | |
The point of this task is to get the most revenue from the advertiser. | 0:08:48 | 0:08:52 | |
Over-60s is going to give us that. | 0:08:52 | 0:08:54 | |
Telling your team what to do will gain you more respect. | 0:08:54 | 0:08:59 | |
I'm going to make a decision, and I'm going to go for lads' mags. | 0:08:59 | 0:09:02 | |
Right. So let's get moving. | 0:09:02 | 0:09:04 | |
If you're not keen on looking assertive, | 0:09:04 | 0:09:07 | |
do it on the sly. | 0:09:07 | 0:09:08 | |
'I can take their hearts, their minds.' | 0:09:08 | 0:09:11 | |
I'm good at making them do what I want them to do. | 0:09:11 | 0:09:14 | |
OK, let's see a case of that in action. | 0:09:14 | 0:09:16 | |
Take, for example, Susan. All right? | 0:09:16 | 0:09:19 | |
And we can see how Susan was manipulated by Jim. | 0:09:19 | 0:09:25 | |
LAUGHTER | 0:09:25 | 0:09:28 | |
I was thinking of going for the lads' magazine. | 0:09:28 | 0:09:32 | |
I'm leaning towards over-60s. | 0:09:32 | 0:09:35 | |
If we were to pitch an over-60s magazine, I don't know how seriously they'd take us. | 0:09:35 | 0:09:39 | |
I want people's genuine support. | 0:09:39 | 0:09:41 | |
What? You want to share the blame if things go wrong? | 0:09:42 | 0:09:45 | |
Jim! | 0:09:46 | 0:09:48 | |
I don't feel that we're representative, obviously, | 0:09:48 | 0:09:51 | |
-of the over-60s group. -I'm not the type to steamroll. | 0:09:51 | 0:09:55 | |
I want something people can feel involved in. | 0:09:55 | 0:09:57 | |
Yeah, but you'd let other people do the steamrolling for you. | 0:09:57 | 0:10:01 | |
-Oh! -HE LAUGHS | 0:10:01 | 0:10:03 | |
-What do you think? -I think the over-60s will challenge us, | 0:10:03 | 0:10:07 | |
but I think that it can generate more revenue per page. | 0:10:07 | 0:10:12 | |
-OK. Glenn? -I think we should go with the over-60s. | 0:10:12 | 0:10:15 | |
Now that the others have backed him up, what are you going to do? | 0:10:15 | 0:10:18 | |
Are you strongly opposed to over-60? | 0:10:18 | 0:10:21 | |
I'm 100 percent behind over-60s as well. | 0:10:21 | 0:10:24 | |
"Ha-ha-ha-ha-ha-ha! I am the puppet master!" | 0:10:25 | 0:10:29 | |
"Ah, ha-ha-ha, ha-ha!" | 0:10:29 | 0:10:32 | |
Why doesn't he have a Northern Ireland accent? | 0:10:32 | 0:10:36 | |
Trying to nail anything on Jim | 0:10:36 | 0:10:39 | |
is a bit like trying to nail a jelly to a wall. | 0:10:39 | 0:10:43 | |
Actually, Nick, it turns out it's very easy to nail a jelly to a wall. | 0:10:50 | 0:10:54 | |
LAUGHTER | 0:10:54 | 0:10:56 | |
Any other bright ideas? | 0:10:56 | 0:10:59 | |
I want all your ideas. Don't be concerned about your ideas | 0:10:59 | 0:11:03 | |
because they're a bit bold. I want to hear them. | 0:11:03 | 0:11:05 | |
As the leader, you need to eke good ideas out of your team. | 0:11:05 | 0:11:09 | |
Let's sketch hats. | 0:11:10 | 0:11:12 | |
Bubble paper that you squeeze, and it crackles. | 0:11:12 | 0:11:16 | |
-Any time someone sees bubble paper, you want to pop it. -Yeah. | 0:11:16 | 0:11:20 | |
You should let everyone have their say. | 0:11:20 | 0:11:22 | |
It will tell you the temperature in London of this day exactly a year ago. | 0:11:22 | 0:11:26 | |
Um, a traffic light... | 0:11:28 | 0:11:30 | |
I didn't really think it through much more than that. | 0:11:31 | 0:11:34 | |
No idea is a bad idea. You have to hear everybody out. | 0:11:34 | 0:11:38 | |
OK. I just thought of this. | 0:11:38 | 0:11:40 | |
I think it's a brilliant idea. Imagine if you've got two people | 0:11:40 | 0:11:44 | |
standing next to each other, and you've got, um... | 0:11:44 | 0:11:47 | |
OK. How does it... So you're you and I'm me, | 0:11:47 | 0:11:51 | |
and I say, "OK," um... | 0:11:51 | 0:11:54 | |
If I ask you a question, like, um... "Where do you think we are?" | 0:11:54 | 0:11:59 | |
and I say, "You know what? I'm going to ask my phone | 0:11:59 | 0:12:02 | |
-where we are right now." -It sounds a bit complicated. | 0:12:02 | 0:12:05 | |
And you type the answer. What it actually shows up is, | 0:12:05 | 0:12:08 | |
"Bob, here is my question"... | 0:12:08 | 0:12:11 | |
I'm going to stop you now, because we've spent enough time on that idea. | 0:12:11 | 0:12:15 | |
God, I hope that's Susan's actual business plan. | 0:12:15 | 0:12:18 | |
Er, to be a good leader, | 0:12:18 | 0:12:21 | |
it sometimes pays to listen to your team. | 0:12:21 | 0:12:23 | |
Sometimes you have to use other people's ideas. | 0:12:23 | 0:12:26 | |
Just try not to use a really famous other people's idea. | 0:12:26 | 0:12:29 | |
I thought we could have some sort of advert | 0:12:29 | 0:12:32 | |
where you've got the old-school Labrador that everybody loves, | 0:12:32 | 0:12:35 | |
you've got the pug. They don't like each other too much, | 0:12:35 | 0:12:38 | |
but by the end of it they become pals, | 0:12:38 | 0:12:40 | |
and that would be the name of the brand - Pals. | 0:12:40 | 0:12:43 | |
It's the second-biggest dog food in the world. | 0:12:44 | 0:12:47 | |
That's not the first time the candidates have shown a disturbing lack of basic knowledge. | 0:12:48 | 0:12:53 | |
Are the French eco-friendly? Do the French go camping? | 0:12:54 | 0:12:58 | |
Are the French very fond of their children? | 0:12:58 | 0:13:00 | |
I know nothing about the French or their culture. | 0:13:00 | 0:13:03 | |
Do a lot of people drive in France? | 0:13:03 | 0:13:05 | |
I mean, who would have guessed | 0:13:05 | 0:13:08 | |
that the French liked cars? | 0:13:08 | 0:13:11 | |
The good thing is that, if you don't know anything about the French, | 0:13:11 | 0:13:14 | |
Lord Sugar will give you a way to find out, | 0:13:14 | 0:13:17 | |
and that's an important lesson - know your market. | 0:13:17 | 0:13:19 | |
I'd like to know if the child's rucksack and car seat | 0:13:19 | 0:13:23 | |
is something that the pitch tomorrow would purchase or not. | 0:13:23 | 0:13:28 | |
-And you prefer that over the teapots? -"Yes." | 0:13:28 | 0:13:31 | |
Market research, performed excellently here by Melody. | 0:13:31 | 0:13:35 | |
SHE SPEAKS FRENCH | 0:13:35 | 0:13:37 | |
Oui. | 0:13:43 | 0:13:44 | |
This is not the answer she wants, so she wisely asks someone else. | 0:13:44 | 0:13:48 | |
She just interprets the answers to back up her own agenda. | 0:13:53 | 0:13:57 | |
People thought the car seat may not be a good idea for the mass market | 0:13:57 | 0:14:01 | |
because they don't use cars very much. | 0:14:01 | 0:14:04 | |
Thank you for coming in. We've just shown some footage of market research being done. | 0:14:06 | 0:14:10 | |
-Did you enjoy watching it? -Absolutely, yes. | 0:14:10 | 0:14:13 | |
You enjoyed it? That's a thumbs-up to market-research footage? | 0:14:13 | 0:14:17 | |
And you feel that it was moving the show along? | 0:14:17 | 0:14:20 | |
-Yeah. It was really helpful. -Fine. I'm going to write that down. | 0:14:20 | 0:14:23 | |
But if we had a choice of that or focus groups, | 0:14:23 | 0:14:26 | |
-which would you be more interested in seeing? -Focus groups. | 0:14:26 | 0:14:30 | |
OK, fine. That's interesting. We can probably make that happen. | 0:14:30 | 0:14:34 | |
-DOG BARKS AND SNARLS -Ted, pack it up. | 0:14:38 | 0:14:42 | |
Chill out, would you? | 0:14:42 | 0:14:43 | |
Just like the public in the street, focus groups might not tell you | 0:14:43 | 0:14:47 | |
-what you want to hear. -So, who votes for the hearts biscuit? | 0:14:47 | 0:14:51 | |
-OK. -But don't worry. | 0:14:53 | 0:14:55 | |
They, too, can be easily ignored. | 0:14:55 | 0:14:57 | |
We had a fantastic focus group, and they said the hearts were good. | 0:14:57 | 0:15:01 | |
I think hearts are the worst thing to do, | 0:15:01 | 0:15:03 | |
and I'm sorry, Melody, but I'm going to eliminate that straight up. | 0:15:03 | 0:15:08 | |
"Sorry. They thought the hearts were much better than any other shape." | 0:15:08 | 0:15:13 | |
You could blame a focus group's difference of opinion on old age. | 0:15:13 | 0:15:17 | |
I suggest we move on to the name of the magazine. | 0:15:17 | 0:15:19 | |
Joy. | 0:15:19 | 0:15:21 | |
-First Lady... -Absolutely not. | 0:15:21 | 0:15:24 | |
-Radiance. -They're all horrible. -They're all horrible? OK. | 0:15:24 | 0:15:27 | |
If you're young, you'll know much better. | 0:15:27 | 0:15:30 | |
"For the old-looking young-hearted." I don't know. Yeah. | 0:15:30 | 0:15:34 | |
What about "Life's Too Short"? SHE LAUGHS | 0:15:34 | 0:15:38 | |
The Old Boot? | 0:15:38 | 0:15:41 | |
The Old Soak? Or The Old... | 0:15:42 | 0:15:45 | |
The statement "I want to see more footage of focus groups" - | 0:15:45 | 0:15:48 | |
would you agree or strongly agree? | 0:15:48 | 0:15:51 | |
The statement is, "I would like to watch more footage of focus groups." | 0:15:51 | 0:15:55 | |
-Strongly agree. -Strongly agree. OK, fine. | 0:15:55 | 0:15:57 | |
That's really interesting. Thank you very much. | 0:15:57 | 0:16:00 | |
Well, we can probably do that for you. | 0:16:00 | 0:16:03 | |
Certainly don't let a qualified professional like a vet change your mind. | 0:16:06 | 0:16:10 | |
Do you buy the same dog food for all the dogs that you have? | 0:16:10 | 0:16:14 | |
No, and the reason you don't feed the same food to everybody | 0:16:14 | 0:16:18 | |
is that you have size differences, breed differences, | 0:16:18 | 0:16:22 | |
and to pack all that into one tin is almost impossible. | 0:16:22 | 0:16:25 | |
-"We've come up with..." -For every day, there's Every Dog. | 0:16:26 | 0:16:30 | |
-Every Dog, yeah? -Like, every cat, every animal, | 0:16:30 | 0:16:33 | |
every whatever you want. It's brilliant. | 0:16:33 | 0:16:36 | |
And don't listen to students! No reason. Don't. | 0:16:38 | 0:16:41 | |
What we're doing is, we're creating a new, free lads' mag. | 0:16:41 | 0:16:46 | |
I wouldn't want to give it that brand. | 0:16:46 | 0:16:48 | |
What we're all saying is, raise the tone of the whole thing. | 0:16:48 | 0:16:52 | |
I'm thinking "dirty secretary". | 0:16:52 | 0:16:54 | |
Is it fitting into our target audience, | 0:16:54 | 0:16:57 | |
as we'd sort of established from the focus group? | 0:16:57 | 0:17:01 | |
Yeah, but we need to bear in mind that our focus group was quite focussed. | 0:17:01 | 0:17:05 | |
The only people you can rely on are five-year-olds. | 0:17:06 | 0:17:10 | |
You could put bright-coloured stars on the sides of the packets. | 0:17:10 | 0:17:14 | |
Like shooting stars. They'd come out at you in 3D. | 0:17:14 | 0:17:18 | |
Shooting stars? I'll take credit for that one. | 0:17:18 | 0:17:22 | |
-THEY LAUGH -I'm only joking. I'm only joking. | 0:17:22 | 0:17:25 | |
-Moral of the day... -We are back in business here. | 0:17:25 | 0:17:29 | |
-In business... -You have got yourself an order for 800,000 units. | 0:17:29 | 0:17:33 | |
..it pays to steal from children. | 0:17:33 | 0:17:36 | |
Unbelievable! I've never seen anything like that. | 0:17:36 | 0:17:39 | |
That is a launch of a mega product. They must have loved this product. | 0:17:39 | 0:17:43 | |
And if you don't listen to your focus group, | 0:17:43 | 0:17:46 | |
-you'll just end up looking like a fool. -Hello! | 0:17:46 | 0:17:49 | |
Here we go. "Work hard, play hard" is our unique selling point. | 0:17:49 | 0:17:54 | |
Let's face it, lots of guys like to get a bit of dollar in their pocket | 0:17:54 | 0:17:58 | |
to impress the ladies, yeah? | 0:17:58 | 0:18:00 | |
So we feature in our lads' magazine, "How do you blow your load?" | 0:18:00 | 0:18:04 | |
-How do you think advertisers will feel about... -That phrase? | 0:18:04 | 0:18:08 | |
I think... It's a lads' magazine. | 0:18:08 | 0:18:10 | |
Our advice would probably be to tone that down. | 0:18:10 | 0:18:14 | |
Yeah. | 0:18:14 | 0:18:16 | |
When you're face-to-face with professionals, you have to act | 0:18:16 | 0:18:20 | |
like you know what you're doing. It's an important business lesson - | 0:18:20 | 0:18:24 | |
never let on you're an amateur. | 0:18:24 | 0:18:26 | |
If you want to work with Lord Sugar, you need to prove you can make it | 0:18:27 | 0:18:31 | |
in the big boys' world. This isn't just about taking photos | 0:18:31 | 0:18:34 | |
with your phone or measuring things with a paper ruler. | 0:18:34 | 0:18:37 | |
No. It's a professional enterprise, | 0:18:37 | 0:18:40 | |
where your work's aided by microphones... | 0:18:40 | 0:18:43 | |
-Slang. -Hey! -Tongue? | 0:18:43 | 0:18:46 | |
..cameras... | 0:18:47 | 0:18:49 | |
-That's a really good one. -Yeah. -Really like that one, Jim. | 0:18:49 | 0:18:52 | |
..and whizzy computers. | 0:18:52 | 0:18:54 | |
Does it look premium to you? | 0:18:54 | 0:18:57 | |
And girls. | 0:18:58 | 0:18:59 | |
-Do you want me to, um... -I'm fine. | 0:19:01 | 0:19:03 | |
All right, forget the girls. The point is | 0:19:03 | 0:19:07 | |
that Lord Sugar doesn't want to hear that you've been larking around like an amateur. | 0:19:07 | 0:19:11 | |
Stop it! Stop it! | 0:19:11 | 0:19:14 | |
OK, guys, stop it now. This is real... | 0:19:14 | 0:19:17 | |
We need to win this task. For the purpose of this task, | 0:19:17 | 0:19:21 | |
I'm now focussing. OK. | 0:19:21 | 0:19:23 | |
Miaow! | 0:19:23 | 0:19:25 | |
Being professional involves not offending people. | 0:19:25 | 0:19:29 | |
This is Lola, and she's a Sphinx cat. | 0:19:29 | 0:19:32 | |
It has some bearings a bit like a chicken. | 0:19:32 | 0:19:35 | |
It's not very... | 0:19:35 | 0:19:37 | |
We'll have to look at some more. | 0:19:37 | 0:19:40 | |
It involves pretending that you care | 0:19:40 | 0:19:42 | |
and sounding like you know what you're doing. | 0:19:42 | 0:19:45 | |
Can you have the dog on all fours? | 0:19:45 | 0:19:47 | |
-Standing up, you mean? -Yeah. Perfect. | 0:19:47 | 0:19:50 | |
The more complicated the terminology... | 0:19:50 | 0:19:53 | |
-That looks absolutely revolting. -That's perfect. -I think that's good. | 0:19:53 | 0:19:57 | |
..the more professional you'll appear. | 0:19:57 | 0:19:59 | |
Can we do it with the open legs, please? | 0:19:59 | 0:20:02 | |
Sometimes your one-to-one with real professionals | 0:20:03 | 0:20:06 | |
will be because you want their business. | 0:20:06 | 0:20:08 | |
That's when the stakes get really high. This is the all-important pitch. | 0:20:08 | 0:20:12 | |
The decision of who should do a pitch | 0:20:12 | 0:20:14 | |
should be taken very seriously. | 0:20:14 | 0:20:16 | |
We've got a fantastic hat that we need to sell. | 0:20:16 | 0:20:19 | |
This is what Melody does for a living. | 0:20:19 | 0:20:22 | |
I work in the youth sector, so I'm used to giving presentations | 0:20:22 | 0:20:25 | |
to 3,000 young people at a time, just like that, you know? | 0:20:25 | 0:20:28 | |
That's what I do for a living. I've been doing it for 13 years. | 0:20:28 | 0:20:31 | |
You should carefully decide who best represents your brand. | 0:20:31 | 0:20:35 | |
The person who I would like to do the presentation at the trade fair | 0:20:35 | 0:20:40 | |
would be myself. | 0:20:40 | 0:20:42 | |
These are important clients. Show off your knowledge of their company. | 0:20:42 | 0:20:46 | |
I understand that Pocket-lint has 37,000 unique visitors a month. | 0:20:46 | 0:20:51 | |
That's extremely impressive. That's why we're here. | 0:20:51 | 0:20:55 | |
We actually have 1.7 million visitors. | 0:20:55 | 0:20:58 | |
-Oh! -Considerably larger than 37,000. | 0:20:58 | 0:21:00 | |
Remember, Lord Sugar sends you to the big companies, | 0:21:02 | 0:21:05 | |
not the little ones. | 0:21:05 | 0:21:07 | |
I would like to know le numero de quantite. | 0:21:07 | 0:21:09 | |
Les numeros de quantite is very reasonable, | 0:21:09 | 0:21:12 | |
so we'd consider as low as ten units. | 0:21:12 | 0:21:15 | |
'La Redoute is one of the most formidable commercial organisations in France.' | 0:21:16 | 0:21:21 | |
Ten units? For La Redoute? | 0:21:21 | 0:21:24 | |
Ludicrous! | 0:21:25 | 0:21:26 | |
Fabulous! | 0:21:29 | 0:21:30 | |
Let's talk about shopping. It seems simple, but every year, | 0:21:30 | 0:21:34 | |
this causes heartbreak, so we'll give it a rule all of its own. | 0:21:34 | 0:21:37 | |
Shopping is easy when you know how. First, though, a master class. | 0:21:37 | 0:21:41 | |
'Like me, you probably learned how to go shopping as a child. | 0:21:43 | 0:21:46 | |
'If you didn't, this is how it works. | 0:21:46 | 0:21:49 | |
'You walk into a shop and you ask for what you want.' | 0:21:49 | 0:21:52 | |
Hello. I'd like 15 penny sweets if I could, please. | 0:21:52 | 0:21:55 | |
-Thank you. Five of these, yeah? -Yeah, please. That'll be great. | 0:21:55 | 0:21:59 | |
'You get out your money and you pay.' | 0:21:59 | 0:22:01 | |
-How much is that? -15 pence only, please. | 0:22:01 | 0:22:04 | |
I've got ten pence. | 0:22:04 | 0:22:06 | |
-So what can you do for me? -Er, yeah. 15 pence. | 0:22:06 | 0:22:11 | |
OK. I made a... I've got ten pence now. | 0:22:11 | 0:22:15 | |
-We can walk away, deal done. -No, it's 15. | 0:22:15 | 0:22:18 | |
I'll go to 11 pence. I really am under a lot of pressure here. | 0:22:18 | 0:22:22 | |
-Still 15. -I've got a brilliant idea. Let's shake and settle at 12 pence. | 0:22:22 | 0:22:26 | |
12 pence for you, me. We're happy. We shake hands. | 0:22:26 | 0:22:29 | |
-That's good. -Sorry! | 0:22:29 | 0:22:31 | |
No. OK. 14. 14 pence. High as I can go. | 0:22:31 | 0:22:35 | |
That is absolutely my top offer, is 14... 15. 15 pence. | 0:22:35 | 0:22:40 | |
-I'm happy. -Is that a deal? 15 pence? | 0:22:40 | 0:22:42 | |
Fantastic. There's your 15 pence. That's fantastic. What a deal! | 0:22:42 | 0:22:47 | |
Pleasure doing business with you. See? That's how you make a deal. | 0:22:47 | 0:22:51 | |
The only way you can haggle properly is if you know how much the product is worth | 0:22:52 | 0:22:57 | |
before you go into the shop. This is not a guessing game. | 0:22:57 | 0:23:01 | |
Whatever price they say, I want you to just shoot really, really low | 0:23:01 | 0:23:05 | |
-and just say... -Half. -No. Just say, like, a fiver. | 0:23:05 | 0:23:08 | |
-That is priced at 365. -So much higher than we expected! | 0:23:08 | 0:23:13 | |
Why don't we meet halfway? 9.25. It's 25p. Come on. | 0:23:13 | 0:23:17 | |
Ten metres will be... | 0:23:17 | 0:23:19 | |
..119.50. | 0:23:21 | 0:23:23 | |
I'm trying to be helpful to you. 9.50 is the bottom line. | 0:23:24 | 0:23:27 | |
It's for a very important client. | 0:23:27 | 0:23:29 | |
How would that make a difference to me? | 0:23:29 | 0:23:31 | |
Remember, markets are a good place for haggling. | 0:23:31 | 0:23:34 | |
-I think you're happy enough with it. There's 40 quid. -Go on, then. | 0:23:34 | 0:23:37 | |
Mayfair boutiques... | 0:23:37 | 0:23:40 | |
-Even just go down by one penny? -I'll give you the penny. | 0:23:40 | 0:23:43 | |
Yeah? Right! Oh, perfect! Thank you so much! | 0:23:43 | 0:23:46 | |
-I'll give you £349.99. -Super. -Can we shake on that? | 0:23:46 | 0:23:50 | |
..even better. | 0:23:50 | 0:23:52 | |
It's more complex if you don't even know where you're supposed to go to buy the things. | 0:23:52 | 0:23:56 | |
I mean, very rarely will the list just say "some boots"... | 0:23:56 | 0:24:01 | |
..or a lamb rogan josh... | 0:24:03 | 0:24:05 | |
..or some horseshoes. | 0:24:07 | 0:24:10 | |
Because of the name of your business, | 0:24:11 | 0:24:13 | |
is there somewhere we would get a top hat from? | 0:24:14 | 0:24:16 | |
Not round here, no. Especially not from Top Hat Dry Cleaners. | 0:24:16 | 0:24:20 | |
Of course. Yeah. | 0:24:20 | 0:24:21 | |
Shopping's even harder if you don't know what the item is. | 0:24:23 | 0:24:27 | |
I'm trying to find a ten-inch cloche. Does that mean anything to you? | 0:24:27 | 0:24:33 | |
I mean, who doesn't know what a cloche is, for God's sake? | 0:24:33 | 0:24:36 | |
-Hey! Can I have my usual, please? -Yeah, no problems. -Lovely. | 0:24:36 | 0:24:39 | |
I don't know how I go through so many of these. Stick it on my tab. | 0:24:39 | 0:24:42 | |
-"Cloche is French for bell." -Maybe it's a bell. | 0:24:42 | 0:24:46 | |
Where might we find a ten-inch bell in Central London? | 0:24:46 | 0:24:50 | |
Now you're thinking, Tom! You're asking the smart questions. | 0:24:50 | 0:24:53 | |
Where would you find a bell in London? | 0:24:53 | 0:24:55 | |
Knowing you lot, you'd have come here. | 0:24:55 | 0:24:58 | |
Hello. Have you got a bell? Surely you've got a bell here. | 0:24:59 | 0:25:03 | |
Lord Sugar isn't looking for bloody salespeople. | 0:25:03 | 0:25:06 | |
He's looking for someone with a brain. | 0:25:06 | 0:25:08 | |
However, to confuse things, he is also looking for salespeople. | 0:25:08 | 0:25:12 | |
Which brings us on to the next rule, which is - right! Sell something. | 0:25:12 | 0:25:16 | |
We've got wallets, umbrellas, nodding dogs! | 0:25:16 | 0:25:19 | |
The first, most basic, method - shout. | 0:25:20 | 0:25:23 | |
I'm here for a good time, not for a long time! | 0:25:23 | 0:25:25 | |
New technology can make this technique more effective. | 0:25:25 | 0:25:28 | |
Come on! Roll up, roll up! | 0:25:28 | 0:25:31 | |
Now you don't even have to be face-to-face to sell. | 0:25:31 | 0:25:35 | |
-HE SPEAKS THROUGH AMPLIFIER -Number 73! House number 73, | 0:25:35 | 0:25:40 | |
with the skip outside! | 0:25:40 | 0:25:42 | |
Hello! | 0:25:42 | 0:25:44 | |
If you are face-to-face, it's good to charm the customer | 0:25:44 | 0:25:47 | |
with your product. | 0:25:47 | 0:25:50 | |
Winges are £23. It's like a pet hamster, really, isn't it? | 0:25:50 | 0:25:53 | |
I just don't think it suits me. | 0:25:53 | 0:25:56 | |
If you can't do that... | 0:25:56 | 0:25:58 | |
-Vincent thinks he's a ladies' man. -..just charm them with yourself. | 0:25:58 | 0:26:03 | |
I don't know how many of you have had your five-a-day today, | 0:26:03 | 0:26:06 | |
but maybe you could do with an extra one. OK? | 0:26:06 | 0:26:09 | |
He's gone right into the ladies, giving all the chat, the flirting. | 0:26:09 | 0:26:14 | |
Trust me here. It tastes beautiful. | 0:26:14 | 0:26:16 | |
Strangely enough they seem impressed, and they're buying from him. | 0:26:16 | 0:26:20 | |
Happy with that? Good. | 0:26:20 | 0:26:23 | |
How you doing, ladies? Come to Papa. | 0:26:23 | 0:26:25 | |
This is actually the Dutch national umbrella. | 0:26:25 | 0:26:28 | |
-Yeah, right! -THEY LAUGH | 0:26:28 | 0:26:30 | |
Thinking on your feet takes you a long way. | 0:26:30 | 0:26:33 | |
Sir, do you want something else to carry? | 0:26:33 | 0:26:36 | |
The opposite approach - sitting in a van chopping bread | 0:26:36 | 0:26:39 | |
when you're supposed to be selling - doesn't work so well. | 0:26:39 | 0:26:43 | |
People think they can just hide in the bushes - | 0:26:43 | 0:26:45 | |
If you and I were to go into business, there'd be no bush to hide in. I'd be on the front line. | 0:26:45 | 0:26:50 | |
I can promise you that! | 0:26:50 | 0:26:52 | |
If you want to look dedicated, run. | 0:26:52 | 0:26:55 | |
Keep looking! | 0:26:56 | 0:26:58 | |
Keep looking for the shops! | 0:26:58 | 0:27:00 | |
And there's the "clutching at straws" sales technique. | 0:27:00 | 0:27:03 | |
I have 23 umbrellas, | 0:27:03 | 0:27:06 | |
and, ironically, 23 minutes left. | 0:27:06 | 0:27:10 | |
It's obviously too late to make a big difference... | 0:27:10 | 0:27:13 | |
-Sorry, madam. -..but this is a chance for you to feel good about yourself. | 0:27:13 | 0:27:17 | |
Six o'clock. | 0:27:20 | 0:27:22 | |
HE SIGHS | 0:27:22 | 0:27:24 | |
That's the task done. It is exhausting, | 0:27:29 | 0:27:31 | |
and that's only the easy part, because we're now onto the difficult stuff, | 0:27:31 | 0:27:35 | |
which is the final bit, which I call "beat the boss". | 0:27:35 | 0:27:38 | |
I'm not saying The Apprentice is essentially a video game, | 0:27:38 | 0:27:41 | |
but there is a boss level at the end you have to get through. | 0:27:41 | 0:27:44 | |
The boardroom is the arena for this, and there are some simple rules. | 0:27:44 | 0:27:47 | |
This is a flow chart of how it works. All TV will eventually be made like this. | 0:27:47 | 0:27:51 | |
You want to get from here, which is the reception, | 0:27:51 | 0:27:54 | |
basically back around to the house, hopefully via a bit of a treat, | 0:27:54 | 0:27:58 | |
or ideally into the Rolls Royce so you can become a business partner. | 0:27:58 | 0:28:02 | |
That's what you're aiming for. You don't want to end up here, | 0:28:02 | 0:28:06 | |
in the Loser Cafe, and you never want to end up here in the taxi. | 0:28:06 | 0:28:10 | |
Right? First up, though, you wait. | 0:28:10 | 0:28:14 | |
Now, this is where it all gets much more complex. | 0:28:17 | 0:28:20 | |
You sweat, you fret, | 0:28:20 | 0:28:23 | |
bite your fingernails, adjust your glasses, | 0:28:23 | 0:28:25 | |
you tap your hands on the chair. | 0:28:25 | 0:28:27 | |
You shake your feet, and you try to remain calm. | 0:28:27 | 0:28:31 | |
-Then... -You can go through to the boardroom now. | 0:28:32 | 0:28:36 | |
..you enter. | 0:28:36 | 0:28:38 | |
You sit opposite Lord Sugar's empty seat, which is a much better seat than yours, | 0:28:41 | 0:28:45 | |
and then you wait again. | 0:28:45 | 0:28:47 | |
And then he arrives. | 0:28:54 | 0:28:57 | |
-Good afternoon. -Good afternoon, Lord Sugar. | 0:29:01 | 0:29:03 | |
And so the battle begins, | 0:29:03 | 0:29:06 | |
but with the magical words, "How did you get on?" | 0:29:06 | 0:29:11 | |
The problem with the boardroom is that everyone has a dilemma. | 0:29:12 | 0:29:16 | |
-Bloody hell! -Yes, even him. | 0:29:16 | 0:29:19 | |
Your first dilemma is, "Do I get on the wrong side of my teammates?" | 0:29:19 | 0:29:22 | |
The first question will always be, "How was the team leader?" | 0:29:22 | 0:29:25 | |
"Do I attack, and if I attack, how subtle should I be about it?" | 0:29:25 | 0:29:29 | |
-Team leader? -That was me, Lord Sugar. | 0:29:29 | 0:29:32 | |
-OK. And was she a good team leader? -No. She was terrible team leader. | 0:29:32 | 0:29:37 | |
That's not what normally happens. You're more likely to pretend you're all best friends. | 0:29:38 | 0:29:43 | |
-Natasha was a good team leader? -Yeah. -She was. | 0:29:43 | 0:29:45 | |
-She made a very good editor. -Good team leader? | 0:29:45 | 0:29:48 | |
I thought she was a really good team leader. | 0:29:48 | 0:29:50 | |
Then, you might have lost, so you might need a scapegoat. | 0:29:50 | 0:29:53 | |
This might be the point at which to start a conspiracy. | 0:29:53 | 0:29:56 | |
Are you all happy with this application? | 0:29:56 | 0:29:59 | |
Are you all happy with what you chose? | 0:30:00 | 0:30:03 | |
I don't think it's a great application, if I'm perfectly honest. | 0:30:03 | 0:30:06 | |
-Anybody else not that happy? -I wasn't that happy. | 0:30:06 | 0:30:09 | |
You're not that happy. One, two, three, four, five. | 0:30:09 | 0:30:12 | |
Five out of eight of you. | 0:30:12 | 0:30:15 | |
That's not very good, is it? Not very promising. | 0:30:15 | 0:30:17 | |
-Tell me at the time. -That's the first we've heard of it. | 0:30:17 | 0:30:20 | |
This is quite shocking. | 0:30:20 | 0:30:23 | |
The main point here is to find out how much money you've made. | 0:30:23 | 0:30:27 | |
Fruit salad for the ladies. | 0:30:27 | 0:30:30 | |
This bit is really fun if you win. | 0:30:30 | 0:30:32 | |
That's a flying £550 and five pence. | 0:30:32 | 0:30:37 | |
Well, ladies, there you are. That's three times margin. | 0:30:37 | 0:30:41 | |
For this bit you've got to loosen up and practise facial expressions, | 0:30:41 | 0:30:45 | |
because it depends what you need. You might need this one... | 0:30:45 | 0:30:48 | |
Hey! | 0:30:48 | 0:30:50 | |
The 24-hour figure was 10,667. | 0:30:50 | 0:30:55 | |
-Or you might need this one. -HE MOANS | 0:30:55 | 0:30:58 | |
As they say in Europe, "nul points". Nothing. | 0:30:59 | 0:31:03 | |
They've placed an order of 214,000 euros, Helen. | 0:31:05 | 0:31:11 | |
Oh, that's a big one. | 0:31:14 | 0:31:16 | |
That's it for round one, except that Lord Sugar will increase your fear levels as he sends you away. | 0:31:17 | 0:31:22 | |
My disposals in this boardroom get taken away in the back of a taxi. | 0:31:22 | 0:31:26 | |
I'll see you back in the boardroom shortly. OK, off you go. | 0:31:26 | 0:31:31 | |
Out of the boardroom and back to the flow chart. | 0:31:31 | 0:31:33 | |
Some people go this route. We'll come back to them later. | 0:31:33 | 0:31:36 | |
But other people - lucky people - they get to go here. | 0:31:36 | 0:31:40 | |
The treat. Everybody wants the treat. | 0:31:40 | 0:31:43 | |
That's why Helen was always smiling, because she had lots of treats. | 0:31:43 | 0:31:47 | |
Oh, the life you could lead if only you were Helen! | 0:31:47 | 0:31:50 | |
Look what you could enjoy! | 0:31:50 | 0:31:52 | |
-CORK POPS -A champagne reception... | 0:31:52 | 0:31:55 | |
Good evening, ladies. | 0:31:55 | 0:31:56 | |
..dinner with Michel Roux Jr, | 0:31:56 | 0:31:59 | |
cocktails with a private circus act, | 0:31:59 | 0:32:02 | |
lessons with the Strictly Come Dancing team... | 0:32:02 | 0:32:05 | |
..a tennis lesson with Pat Cash, | 0:32:07 | 0:32:09 | |
-a spa day in Bath... -Oh, it's lovely! | 0:32:09 | 0:32:12 | |
..a fencing lesson, a private flying lesson... | 0:32:12 | 0:32:16 | |
Well done, everybody. | 0:32:16 | 0:32:18 | |
..and dinner in a country hotel. | 0:32:18 | 0:32:20 | |
-That takes the biscuit. -SHE LAUGHS | 0:32:20 | 0:32:22 | |
I got you! | 0:32:22 | 0:32:24 | |
But some people don't get to be Helen. | 0:32:24 | 0:32:27 | |
Some people end up here, and this is not a good place to be. | 0:32:27 | 0:32:32 | |
If you find yourself in the cafe, you're a loser. | 0:32:34 | 0:32:37 | |
All you get to drink is the milky tea of despair. | 0:32:37 | 0:32:41 | |
You should make the most of coming here. | 0:32:41 | 0:32:43 | |
I really wish I could say the best product won. | 0:32:43 | 0:32:46 | |
I've got to ask you straight - was anyone not pulling their weight? | 0:32:46 | 0:32:50 | |
The more often you sit there... | 0:32:50 | 0:32:52 | |
I'm personally getting pretty fed up of this place. | 0:32:52 | 0:32:55 | |
..the better your powers of hindsight become. | 0:32:55 | 0:32:58 | |
The problem was, we committed marketing suicide. | 0:32:58 | 0:33:01 | |
-We were wasting time, wasting time. -To be fair... | 0:33:01 | 0:33:05 | |
THEY ARGUE | 0:33:05 | 0:33:07 | |
I don't think you can back out at this late stage | 0:33:07 | 0:33:10 | |
-and say the whole thing was wrong. -The sharing wasn't the problem. | 0:33:10 | 0:33:14 | |
-That part was good. -No. It was the actual biscuit. | 0:33:14 | 0:33:17 | |
All this moaning will prepare you for more constructive analysis back in the boardroom. | 0:33:17 | 0:33:21 | |
Quite clearly the arrow is pointed at Jim. | 0:33:21 | 0:33:24 | |
Melody was an absolute nightmare to work with. | 0:33:24 | 0:33:27 | |
On every task I give 110 percent. | 0:33:27 | 0:33:29 | |
Leon, in terms of ideas, didn't really contribute. | 0:33:29 | 0:33:32 | |
Edna? No. Poor. | 0:33:32 | 0:33:35 | |
Although some people just end up looking naive. | 0:33:35 | 0:33:38 | |
The point is, as project manager, I've done a very good job, OK? | 0:33:38 | 0:33:42 | |
And all the team have agreed. | 0:33:42 | 0:33:43 | |
I believe that we are all equally responsible | 0:33:43 | 0:33:47 | |
for the failure of this task. Everyone said in the boardroom | 0:33:47 | 0:33:51 | |
that I did a good job, and they were happy with me as a project manager. | 0:33:51 | 0:33:55 | |
Ah, that's nice of them. Except back in the boardroom... | 0:33:55 | 0:33:59 | |
-Who's responsible for the failure of this task? -Felicity. -Felicity. | 0:33:59 | 0:34:03 | |
..the gloves are off. | 0:34:03 | 0:34:05 | |
The first thing I think needs to be pointed out - | 0:34:05 | 0:34:07 | |
did Vincent do a good job as project manager? Everyone said yes. | 0:34:07 | 0:34:11 | |
-Teams have a tendency of changing their mind when they're - -Sure. | 0:34:11 | 0:34:15 | |
-I appreciate that. -Vincent, you're fired. | 0:34:15 | 0:34:18 | |
There. See what I'm saying? Felicity and Vincent - naive. | 0:34:18 | 0:34:21 | |
In the boardroom, all bets are off. It's a completely different sport. | 0:34:21 | 0:34:26 | |
People don't even talk like normal people in the boardroom. | 0:34:26 | 0:34:29 | |
That's why it's got a rule of its own - communicate clearly. | 0:34:29 | 0:34:32 | |
When did you start to think about how much to sell stuff for, then? | 0:34:32 | 0:34:36 | |
Lord Sugar, my business plan, my strategy - | 0:34:36 | 0:34:39 | |
different. Very different. Bottom up. | 0:34:39 | 0:34:42 | |
Cut the crap here. I asked you a simple bloody question. | 0:34:42 | 0:34:47 | |
You were trained at one of the leading accountancy firms | 0:34:47 | 0:34:50 | |
-in the country. -I don't fit the mould. | 0:34:50 | 0:34:52 | |
-I beg your pardon? -I don't fit the mould. | 0:34:52 | 0:34:54 | |
I didn't ask you that question. | 0:34:56 | 0:34:58 | |
You'll have had insight, vision into how companies are run. | 0:34:58 | 0:35:02 | |
You already did them a couple of times. It's all there. | 0:35:02 | 0:35:05 | |
-I beg your pardon? -All my experience has been - | 0:35:05 | 0:35:08 | |
Stop speaking to me in semaphore! We're not sending text messages. | 0:35:08 | 0:35:11 | |
Just answer me properly. | 0:35:11 | 0:35:15 | |
When I was producing, that was production. | 0:35:15 | 0:35:18 | |
So your team have failed. Who is to blame? | 0:35:21 | 0:35:24 | |
That's the question. And how can you avoid the blame? | 0:35:24 | 0:35:27 | |
There are two approaches. You can convince Lord Sugar it's not your fault, | 0:35:27 | 0:35:31 | |
or you can convince your teammates not to bring you back in again. | 0:35:31 | 0:35:35 | |
These are the two paths. They're called the Tom path | 0:35:35 | 0:35:37 | |
and the Jim path. Let's have a look at Tom. | 0:35:37 | 0:35:40 | |
Lord Sugar, I believe the lack of planning during the process | 0:35:40 | 0:35:44 | |
cost us very badly. | 0:35:44 | 0:35:46 | |
Tom's learned that his powers of hindsight push the right buttons. | 0:35:46 | 0:35:49 | |
I think the irony is that Edward, | 0:35:49 | 0:35:52 | |
who's trying incredibly hard to show that he's not an accountant, | 0:35:52 | 0:35:55 | |
unfortunately left a lot of the good parts of accountancy at the door | 0:35:55 | 0:35:59 | |
-when he came here. -That's the most sensible thing I've heard today, | 0:35:59 | 0:36:03 | |
actually. | 0:36:03 | 0:36:05 | |
It helps, of course, that he shows respect for Lord Sugar. | 0:36:05 | 0:36:08 | |
How about considering that your product was not sought-after | 0:36:08 | 0:36:13 | |
and theirs was? | 0:36:13 | 0:36:14 | |
It's a very dangerous game to disagree with you, sir. | 0:36:14 | 0:36:18 | |
Thinking about it, he showed a bit too much respect at first. | 0:36:18 | 0:36:22 | |
He treated the boardroom like a classroom, | 0:36:22 | 0:36:24 | |
putting up his hand when he wanted to speak... | 0:36:24 | 0:36:27 | |
Can I go back to my main point? | 0:36:27 | 0:36:29 | |
..applauding the other team when they won, | 0:36:29 | 0:36:32 | |
and apologising to teacher when they lost. | 0:36:32 | 0:36:35 | |
Sorry, Lord Sugar. | 0:36:35 | 0:36:38 | |
But I digress. Tom's shrewd analysis has made it hard | 0:36:39 | 0:36:42 | |
for Lord Sugar to let him go. | 0:36:42 | 0:36:45 | |
You're a very nice fella. I'm sure everybody knows you are a gentleman, | 0:36:45 | 0:36:49 | |
and there's nothing wrong with that in business. | 0:36:49 | 0:36:52 | |
Whether this is... | 0:36:52 | 0:36:54 | |
the last time that we're going to see each other in this process, | 0:36:54 | 0:36:59 | |
-it very much... -HE SIGHS | 0:36:59 | 0:37:02 | |
..depends on how much weight I give to the fact | 0:37:02 | 0:37:04 | |
that you did try. | 0:37:04 | 0:37:07 | |
HE SIGHS | 0:37:07 | 0:37:09 | |
Thank you. | 0:37:12 | 0:37:14 | |
LAUGHTER | 0:37:15 | 0:37:17 | |
That's Tom. If Lord Sugar likes you, | 0:37:17 | 0:37:20 | |
your teammates are less likely to bring you back in again, | 0:37:20 | 0:37:23 | |
because that would be a stupid thing to do. | 0:37:23 | 0:37:26 | |
So Tom spent little effort talking other people down and more talking himself up, which is smart. | 0:37:26 | 0:37:31 | |
Another path, of course, is to do like Jedi Jim. | 0:37:31 | 0:37:34 | |
MUSIC: "Star Wars Theme" | 0:37:34 | 0:37:36 | |
Let's start at the beginning. | 0:37:36 | 0:37:39 | |
Look at where Jim sits when he walks into the boardroom. | 0:37:39 | 0:37:42 | |
Week one, next to the project manager. | 0:37:42 | 0:37:45 | |
Week two, next to the project manager. | 0:37:46 | 0:37:50 | |
Week three, next to the project manager. | 0:37:50 | 0:37:53 | |
Week four... | 0:37:53 | 0:37:55 | |
Week five... You get the idea. | 0:37:55 | 0:37:58 | |
He needs to be near them so that he can... | 0:38:00 | 0:38:04 | |
Well, you know exactly what he's doing here. | 0:38:04 | 0:38:07 | |
"Ha-ha-ha-ha-ha!" | 0:38:07 | 0:38:09 | |
I'm not scared of you. Argh! Oh, I am. | 0:38:09 | 0:38:12 | |
All right. Let's move on. | 0:38:12 | 0:38:14 | |
You have got to make a decision. What's your instinct? | 0:38:14 | 0:38:17 | |
-Who you bringing back in? -I'd like to bring back Alex... | 0:38:17 | 0:38:20 | |
-..and Jim. -Alex and Jim. | 0:38:21 | 0:38:24 | |
Now, watch his Jedi mind tricks at their best. | 0:38:24 | 0:38:27 | |
It's interesting that he chose myself and Alex. | 0:38:27 | 0:38:29 | |
There's a few fall guys. Vincent fluffed his speech | 0:38:29 | 0:38:32 | |
and I had to save the day, and I don't fluff speeches. | 0:38:32 | 0:38:35 | |
Glenn designed the app that turned out to be crap. | 0:38:35 | 0:38:38 | |
Jim has done a sterling job throughout. | 0:38:38 | 0:38:41 | |
Well, then, I'm not the person you should be bringing in, | 0:38:41 | 0:38:45 | |
if you agree I've done a sterling job. Change your decision. | 0:38:45 | 0:38:48 | |
So on the basis of what Jim's doing here... | 0:38:48 | 0:38:51 | |
-Do you want me to change? Is that - -Change! -Actually, you're the man. | 0:38:51 | 0:38:55 | |
Change! | 0:38:55 | 0:38:56 | |
Change, Leon. Change! | 0:38:56 | 0:39:01 | |
-I'm going to bring in Glenn. -You want to bring me back? | 0:39:01 | 0:39:04 | |
-I don't think you should. -Listen, Glenn - | 0:39:04 | 0:39:07 | |
It's done and agreed. | 0:39:07 | 0:39:10 | |
-What do you think, Jim? -The PM's made a decision. | 0:39:10 | 0:39:13 | |
I highlighted who I thought made flaws, made mistakes, | 0:39:13 | 0:39:16 | |
-and he's chosen you. -He is good, though, isn't he? | 0:39:16 | 0:39:19 | |
He seems to draw power from the table itself. | 0:39:19 | 0:39:21 | |
His hands never leave it. | 0:39:21 | 0:39:24 | |
If you are going to play mind games like Jim, though, | 0:39:25 | 0:39:28 | |
just be aware that Lord Sugar may see through it. | 0:39:28 | 0:39:31 | |
Jim, you have this manner - some people might call it charisma - | 0:39:31 | 0:39:36 | |
of getting people on your side and controlling the situation. | 0:39:36 | 0:39:40 | |
Jim, you know, you do talk a great game. | 0:39:40 | 0:39:44 | |
-You are a great presenter. -May I speak, Lord Sugar? | 0:39:44 | 0:39:47 | |
No, you mustn't. Not any more. I'm sick and tired of listening to you. | 0:39:47 | 0:39:51 | |
I don't know what you're made of, mate. | 0:39:51 | 0:39:53 | |
Is it brains or bollocks? Now, you can talk the hind legs off a donkey, | 0:39:53 | 0:39:57 | |
OK? But what I've forgotten about bullshit, | 0:39:57 | 0:40:00 | |
you ain't even learnt yet. | 0:40:00 | 0:40:02 | |
Do you understand me? Yeah? | 0:40:02 | 0:40:05 | |
We've reached the critical point now, | 0:40:05 | 0:40:07 | |
because the team leader has chosen his two least-favourite people, | 0:40:07 | 0:40:11 | |
who will be packaged as "responsible for the failure of the task". | 0:40:11 | 0:40:14 | |
Which means you're at this point here, back out in reception. | 0:40:14 | 0:40:18 | |
When you're outside, Lord Sugar is having a natter with Karren and Nick, | 0:40:18 | 0:40:22 | |
and they are talking about you. | 0:40:22 | 0:40:24 | |
I think it's about time Leon and Tom actually stood up for themselves | 0:40:24 | 0:40:28 | |
and started being a bit more manly, if I could put it that way. | 0:40:28 | 0:40:33 | |
Nick and Karren have been hiding in the shadows until now. | 0:40:33 | 0:40:36 | |
This, however, is when you'll be hoping they've missed some of your mistakes. | 0:40:36 | 0:40:40 | |
Nobody has any money round here! Everyone seems so poor. | 0:40:40 | 0:40:44 | |
I've always said you need a sieve for Susan, | 0:40:46 | 0:40:49 | |
because you have to work out what stuff is meaningful | 0:40:49 | 0:40:52 | |
and what is meaningless. | 0:40:52 | 0:40:54 | |
Let's use this moment to think of ways to stand up for yourself. | 0:40:54 | 0:40:57 | |
Susan's done that very well. If you want to avoid a firing, | 0:40:57 | 0:41:00 | |
follow her lead. | 0:41:00 | 0:41:02 | |
Up to this point, she's rarely spoken, | 0:41:06 | 0:41:09 | |
sticking instead to her face of disbelief. | 0:41:09 | 0:41:13 | |
But now Lord Sugar needs to know, "Why shouldn't I fire you?" | 0:41:15 | 0:41:20 | |
And for that, Susan's pulled out her two trump cards. Card one... | 0:41:20 | 0:41:24 | |
I have my own business, and that is something that these two | 0:41:24 | 0:41:28 | |
can't say for themselves. They've only worked for other people. | 0:41:28 | 0:41:31 | |
-They've never taken that initiative. -Fair comment. | 0:41:31 | 0:41:34 | |
-The mouse that roared. -That's it. Get 'em where it hurts. | 0:41:34 | 0:41:37 | |
Now card two. | 0:41:37 | 0:41:40 | |
-I am 21, and I have had - -Stop using your age! | 0:41:40 | 0:41:43 | |
-We're all in this process together. -When you guys were 21, | 0:41:43 | 0:41:46 | |
you didn't have the initiative to do anything that I have done so far. | 0:41:46 | 0:41:50 | |
If you have a trump card, make sure you play it. | 0:41:50 | 0:41:53 | |
But be prepared for others to attack it. | 0:41:53 | 0:41:56 | |
It looks as if we're trying to shoot Bambi. | 0:41:56 | 0:41:58 | |
Which one is Bambi? | 0:41:58 | 0:42:00 | |
Susie is Bambi, because of her lack of contribution | 0:42:00 | 0:42:03 | |
-and her half-hearted nature. -That's so unfair. -It's not unfair. | 0:42:03 | 0:42:08 | |
It was actually Bambi's mother that got shot, just for the record. | 0:42:08 | 0:42:12 | |
I honestly feel that they look at me and they think, "Young, naive, | 0:42:12 | 0:42:16 | |
no experience. Let's pick on her. Let's get rid of her." | 0:42:16 | 0:42:19 | |
-That's how I feel every time. -I actually feel, Susan, | 0:42:19 | 0:42:22 | |
that you're just marginally worse than Glenn, | 0:42:22 | 0:42:25 | |
so I'm not the only one... | 0:42:25 | 0:42:28 | |
-That's ridiculous. -You are a different class, son. | 0:42:28 | 0:42:31 | |
I've got a place for you in the House of Lords. | 0:42:31 | 0:42:34 | |
Luckily for Susan, her trump cards have worked. | 0:42:34 | 0:42:37 | |
Susan... | 0:42:37 | 0:42:39 | |
..I'm giving you another chance. OK? | 0:42:40 | 0:42:44 | |
This is it, everyone. | 0:42:44 | 0:42:46 | |
Judgement time. | 0:42:46 | 0:42:48 | |
This is where the words are uttered - | 0:42:48 | 0:42:51 | |
those words that you don't want to hear. | 0:42:51 | 0:42:53 | |
You're fired. | 0:42:53 | 0:42:55 | |
-You're fired. -Thank you. -You're fired. | 0:42:55 | 0:42:57 | |
I know that being told you're fired seems like the end, | 0:42:57 | 0:43:00 | |
but even here there are rules. | 0:43:00 | 0:43:03 | |
Felicity, you're fired. | 0:43:03 | 0:43:05 | |
Fired candidates must bow their heads in disbelief, | 0:43:05 | 0:43:08 | |
and then thank Lord Sugar for the opportunity. | 0:43:08 | 0:43:12 | |
-Thank you for this opportunity. -Thank you for the opportunity. | 0:43:12 | 0:43:15 | |
Thank you for an amazing opportunity, Lord Sugar. | 0:43:15 | 0:43:18 | |
While they sit and wait for their taxi to come... | 0:43:18 | 0:43:21 | |
Off you go back to the house. | 0:43:21 | 0:43:22 | |
..Lord Sugar sends out their old friends to console them. | 0:43:22 | 0:43:26 | |
And while Lord Sugar reflects on why they weren't good enough to stay... | 0:43:30 | 0:43:34 | |
There is absolutely no way I could have started a business with her. | 0:43:34 | 0:43:38 | |
..they get one chance for a final word. | 0:43:38 | 0:43:41 | |
As soon as I brought those two back in, | 0:43:42 | 0:43:45 | |
they stabbed me in the back and said that I was a bad project manager, | 0:43:45 | 0:43:48 | |
which is completely going against what they'd just said minutes before. | 0:43:48 | 0:43:54 | |
She still didn't get it, did she? | 0:43:54 | 0:43:56 | |
Anyway, now that they're out of a job, | 0:43:56 | 0:43:58 | |
the really smart ones use this one last opportunity | 0:43:58 | 0:44:01 | |
to push their CV. | 0:44:01 | 0:44:03 | |
I have three degrees - one BSc and two masters degrees. | 0:44:03 | 0:44:07 | |
I've also had successful businesses as well, | 0:44:07 | 0:44:10 | |
so I'm sure I'll be successful in whatever I do. | 0:44:10 | 0:44:12 | |
Most of them are too interested in leaving with their dignity. | 0:44:12 | 0:44:16 | |
I'm very surprised that Lord Sugar fired me. | 0:44:16 | 0:44:18 | |
They should just let bygones be bygones. | 0:44:18 | 0:44:21 | |
I'm everything I think he's looking for, | 0:44:21 | 0:44:23 | |
so if he's failed to spot that, then, it's his loss. | 0:44:23 | 0:44:27 | |
Maybe Lord Sugar does know what he's talking about. Maybe you should accept it. | 0:44:27 | 0:44:31 | |
I'm only 25. The world is my oyster. Roll with the punches. | 0:44:31 | 0:44:36 | |
Good for you! But you really don't want to be doing that speech. | 0:44:36 | 0:44:40 | |
You want to be one of the two people going back to the house in the car, | 0:44:40 | 0:44:44 | |
because in that car, everything that was said in the boardroom | 0:44:44 | 0:44:47 | |
is all forgotten. | 0:44:47 | 0:44:49 | |
What I said in the boardroom was true. That is how I feel. | 0:44:49 | 0:44:53 | |
If we had decided on business acumen, I would've picked you, because yours is really poor. | 0:44:53 | 0:44:58 | |
Meanwhile, back in the house, everyone puts their penny's-worth | 0:45:03 | 0:45:07 | |
into whether or not you should return. | 0:45:07 | 0:45:09 | |
So it's back to that one - the buck has to stop with PM. | 0:45:09 | 0:45:13 | |
-I definitely hope Zoe's coming back. -Yeah, I hope so. | 0:45:13 | 0:45:17 | |
Edna seemed to have a few arrows shot at her. | 0:45:17 | 0:45:20 | |
-I think Susie's gone. -Jim has been fired. | 0:45:20 | 0:45:22 | |
Don't be nervous about people's reactions when you get home. | 0:45:24 | 0:45:27 | |
THEY SHOUT | 0:45:27 | 0:45:29 | |
They'll pretend to be happy to see you, whether they mean it or not. | 0:45:29 | 0:45:33 | |
Well done! | 0:45:33 | 0:45:35 | |
They know as well as you do that you all have to live together | 0:45:35 | 0:45:38 | |
for weeks to come. | 0:45:38 | 0:45:40 | |
We're the final four. | 0:45:40 | 0:45:43 | |
SHE LAUGHS I can't believe you're here! | 0:45:43 | 0:45:45 | |
Those are the golden rules. That's what got us our final four | 0:45:52 | 0:45:55 | |
in this year's show. The only question remaining is, | 0:45:55 | 0:45:58 | |
how was that? | 0:45:58 | 0:46:00 | |
Oh, that's a tough crowd! | 0:46:03 | 0:46:05 | |
Wow. I do not know how I'm going to bounce back from this one. | 0:46:05 | 0:46:09 | |
I'm really disappointed. | 0:46:31 | 0:46:33 | |
I'm young. The world is my oyster. | 0:46:33 | 0:46:35 | |
I'm not going to lose my dignity here. | 0:46:35 | 0:46:38 | |
I've got three degrees. I've got a BSc and two masters. | 0:46:38 | 0:46:41 | |
I run a successful business. | 0:46:41 | 0:46:44 | |
So I'm going to be successful no matter what happens, | 0:46:44 | 0:46:47 | |
because I roll with the punches. | 0:46:47 | 0:46:49 | |
LAUGHTER | 0:46:49 | 0:46:51 | |
APPLAUSE | 0:46:51 | 0:46:53 | |
'Next time...' | 0:47:00 | 0:47:02 | |
Now it's time for you to convince me | 0:47:02 | 0:47:04 | |
that you're worthy of becoming my business partner. | 0:47:04 | 0:47:07 | |
'Time to hand over business plans.' | 0:47:07 | 0:47:10 | |
If you don't know your own business plan, you're in trouble. | 0:47:10 | 0:47:13 | |
'But when the final four are grilled...' | 0:47:13 | 0:47:16 | |
-What's the business? -You haven't got one error. It's full of errors. | 0:47:16 | 0:47:19 | |
I've got a good radar for bullshit, and this smells like it. | 0:47:19 | 0:47:23 | |
What impression does that give me of you? You're a bit of an ass? | 0:47:23 | 0:47:26 | |
'Three go up in smoke...' | 0:47:26 | 0:47:28 | |
You're fired. You're fired. | 0:47:28 | 0:47:30 | |
'..and one gets the money.' | 0:47:30 | 0:47:32 | |
You are going to be my business partner. You're hired. | 0:47:32 | 0:47:35 | |
Subtitles by Red Bee Media Ltd | 0:47:35 | 0:47:39 | |
E-mail [email protected] | 0:47:39 | 0:47:43 |