Sportswear Young Apprentice

It's an opportunity like no other.

I don't like teachers' pets and I don't like school bullies.

What I like is young people that have the potential to succeed in business.

From all over the country, Britain's youngest aspiring entrepreneurs

have come to London.

Ow! Hold the door!

-Aged 16 and 17...

-It was bad management.

..all have a burning passion for business.

-Next!

-Hi, Niamh!

THEY LAUGH

They'll battle it out for a prize worth £25,000...

..the ultimate kick-start to a career in business.

Where was the business sense here? It's been done before.

But to succeed, they'll have to impress the boss.

You tried to be too clever, and I'm afraid that it's backfired.

In charge of a vast business empire, Lord Sugar started his career

while still at school.

Now he's on the hunt for his next Young Apprentice.

That's not a loss, is it? It's a complete and utter annihilation.

-It was my decision to make.

-No, it wasn't.

-Yes, it was.

I hope you enjoy it when we lose.

To win, they have to work as a team...

We've had some ideas we want to tell you about.

-It's done now. We've just finished it.

-Well, that's annoying.

-..but shine as individuals...

-Oh, my God.

..because, in the end, there can only be one Young Apprentice.

You're fired.

You're fired.

With regret, you're fired.

Previously on Young Apprentice...

Your task is all about selling at a festival.

Ah.

Aiming for lavatories and laundry, a very vocal Lucy.

I think the thing with the washing machine is that it fits in well with the toilet.

It does increase the comfortability of camping.

Orchestrating the other group, Patrick played to the oldies.

It didn't matter what this market research said cos you'd already booked 'em.

Ashleigh got the blues.

-You've gone and done it anyway.

-She causes a drama.

At the festival...

Why would you queue up for a smelly Portaloo when you can have this?

-..Girls Aloud...

-She's basically just being a bull in a china shop.

..Super Furry Animals...

-Onesies.

-Get your onesies! You'll look great in a onesie.

..and Dire Straits.

-It's a glorified salad spinner.

-I couldn't pay people to take them off me.

In the boardroom, Patrick's team hit gold.

Congratulations. You three are in the final.

Once on the rocks, Lucy got on a roll.

I have so much to show you. I have real passion for business.

I always have been a very hard worker.

Out-performing Steven...

You're fired.

-..and Andrew.

-You're fired.

Now just four remain in the battle to become Lord Sugar's Young Apprentice.

6.45am.

PHONE RINGS

Good morning.

'Good morning. Lord Sugar would like you to meet him at White Hart Lane football stadium

'in 30 minutes.'

Guys, White Hart Lane football station in 30 minutes.

What was it? White Hart...? White Hart?

No idea.

'Lord Sugar's investment would change my life so much.'

At the end of the day it's not just the money.

It's to have his backing and have his insight on business.

'I definitely deserve this investment off Lord Sugar.'

It would really change my life and it would enable me

to become one of the best fashion designers in this country.

I hate to break it to you, but I think I might win.

Like, I'm sorry, but...

That's fine, Maria. That's fine. I'll let you think that!

'I've got the best reputation out of the four.'

I've only ever been on the losing team twice.

I've only been in the bottom three once

That's only because I were project manager.

And I think Lord Sugar respects that.

'I think my biggest competition is probably Ashleigh.

'She's very loud and she's very confident.'

It's not about who's loudest, who can shout loudest.

I definitely think I should be here and I definitely think I should win.

White Hart Lane.

Home of legendary London football club, Tottenham Hotspur.

On match days, 36,000 fans pack the stands.

Today, two teams face one life-long supporter -

former Spurs chairman...

..Lord Sugar.

-Well, good morning.

-ALL: Good morning, Lord Sugar.

Very well done for getting into the final.

You've come a very, very long way from when we started,

and one of you is going to end up with my £25,000 investment.

Now, looks a bit unfair at the moment

with Lucy standing over there on her own.

So, Ashleigh, join Lucy.

So in the year where Britain took to the world stage in sports,

your task is to come up with a brand-new range of sportswear

that's going to go global.

First, you're going to have to design your brand,

and then you're going to have to come up with a logo

or a strapline of some kind to say what your sports range stands for.

And finally, you're going to put on a showcase event

to launch your new brand in front of an audience of experts, including me.

Now, it's a difficult task,

so I've brought some old friends back for you.

Now, the good news is, all this is taking place in Manchester,

a fantastic city, known for its textile industry and its sports heritage.

So, this is the final run-in for my £25,000 investment.

And I'll be seeing you in a couple of days' time in the boardroom.

-So, good luck and off you go.

-ALL: Thank you, Lord Sugar.

From professional kit...

to urban street fashion,

the £4 billion UK sportswear market is big business.

Each team has three days to come up with a new sportswear brand

and apply it to plain garments supplied by Lord Sugar.

By launching their printed sportswear to a panel of industry experts,

the teams must prove their brand could go global.

The two finalists in each team

must work together as joint project managers.

This should be an interesting task, I feel.

-This should be a winning task.

-This HAS to be a winning task.

But only one candidate can win Lord Sugar's £25,000 investment.

First job for both teams - decide on a sportswear market to target.

Firstly, I'm sort of attracted to the winter sports.

There's whole continents that you can't do winter sports in.

-That's true.

-I quite like wellbeing.

-I don't like wellbeing.

-Streetwear has been done a lot.

-I really don't like streetwear.

I think it's done, it's boring.

I think the things we all wear

and have most interest in is probably streetwear.

I think we'd be daft if we didn't go for that.

-Are you happy with streetwear?

-It's right. You've made the right decision.

Awesome.

Guys, I want to go with cycling. That's my gut instinct.

Because of the Tour de France and the Olympics you can encourage people to get more...

We could bring in the whole eco-friendliness of cycling.

-We'll make a young cycling brand.

-Like a trendy cycling brand.

That makes people want to cycle rather than take cars.

I'm going to choose cycling. Patrick, are you happy with this?

We have to be. We can't beat around the bush.

We're in the final and Patrick and Maria have been teamed up together.

Who's in charge? They both are.

Who's really in charge?

Maria.

Manchester.

Built on wealth from the textile trade...

and home to the most valuable sports club in the world.

2pm.

Both teams split up.

One half to research retailers...

..the rest to meet a focus group.

En route, Patrick and Maria's team brainstorm brand ideas.

-Hi.

-Have you got any ideas for names?

I'd like Rusty Chain, Puncture, um...

-I like Puncture. I think it's got a ring to it.

-Are you serious?

If you have a puncture on your bike you can't go anywhere.

I had the same idea on Cyc, like C. Y. C.

So, like, short for "cycle".

It's not bad, that. It's not bad.

It's simple and it's something that can catch on easily.

What would be the tag line with it?

Cyc, um...

"Just do it." Oh, no, sorry!

LAUGHTER

Come on, be serious now. We've got to get this done. We need a tag line.

I like "Lead the way". It's like new fashion statement.

Nav suggested - this is really good - "Cyc, lead the way".

-That's quite good.

-It's quite different, though.

-I like that.

Evolve, Manchester - training-centre for urban street sport.

Having chosen streetwear, it's time for Ashleigh to find out what her market wants.

It doesn't matter about the clothing or the shoes or whatever.

From a brand perspective, what do you want them to have?

-So, like, the issue...

-Ethics.

-Yeah, ethics.

Substance over style. It's not about style over substance.

-Supporting people who do.

-I really like that.

And the fact that there is actually thought going into it

rather than just, "This is my brand, buy it."

'I've been working in the sports industry for over 20 years'

and if Ashleigh listens to this focus group

and grasps the inspiration, the motivation,

the credibility, the ethics,

she could build a sports-brand image that could go global.

If she doesn't listen, she hasn't got a hope in hell.

Led by Lucy, the other half of the streetwear team take in the shops.

-Show me your swagger.

-This is it. This is what you get.

-That's not a swagger.

-I'm going to put... I'm going...

-It's like they've got a limp, like they've hurt themselves.

-Put your swag on. Come on, do it.

This is my swagger.

Beautiful.

-Hi, Ash.

-'Hi.'

-Hiya.

If I explain to you the feedback that I got from the focus group...

So, basically, they said they wanted something that had ethos and a meaning behind it,

-rather than it being just a name.

-Right, OK.

What about the tag line, "Strive Emerge Achieve"?

Just them three words.

To me it sounds more like a charity tag line.

I get that we're helping and supporting, but it's not cool. I don't think it's very cool.

-But they've said...

-They're not looking to be cool.

-They've said they don't care about...

They don't want this brand that's trying to like just sell 'em crap.

Just hang on. Give me a sec.

I'm just trying to think if I can think of anything else.

Lucy definitely should stand up a little bit more over Ash.

If Ash has got an opinion and Lucy has got an opinion,

it's Ash's opinion that's going to win.

Oh, my God. It says, "Keep pedalling." I love it.

Searching out the market for cycling-wear,

Steven and Navdeep, led by Maria.

-That's quite stereotypical.

-That's just a chain link on a bicycle.

And a chance to try their ideas on the shopkeeper.

I think sometimes when people think of cycling they think of, like, 30-40-year-olds

who are, like, midlife crisis sort of thing.

-But I think...

-More like work...

More workers and stuff like that.

You know any that are specifically made for people a bit younger?

-So quite trendy cool-wear?

-Not off the top of my head.

-I suppose that's good.

-That's good.

-Because it means it's something unique that we're doing.

-Yes.

-That went well.

-It was good.

I really do feel like taking the risk by

going for maybe a slightly more urban market,

trying to rebrand cycling.

It's going to grab the attention of the, like, industry experts

and Lord Sugar much more than playing it safe.

I mean, we're at the final stages of the process now.

If you don't take risks, you're just foolish.

Still in need of a brand name, Ashleigh calls Lucy.

-Hiya.

-We need to think of something quick.

I think we should do something a little bit cool, like Crash.

Something that's a little bit less serious.

I think me and you are on different pages, because I'm trying to go with what the market research told me.

They don't want any crap name that don't mean anything.

I'm not trying to come up with crap names,

I'm literally just trying to come up with names.

-What about the name Release?

-I quite like Release.

It's like releasing your anger and frustration,

and you're just showing yourself, and your self-confidence.

Yeah...

I think Release sounds more like a brand.

OK. All right, then.

-'Bye!'

-OK, bye.

-It's a good name.

-Yeah.

-You guys don't sound convinced.

-Neither do you.

I do feel like I'm taking a much more grown-up approach than Lucy is to this task.

I listened to the market research, because that's what people want.

So I fed that back to Lucy and it went straight over her head, I think.

5.00pm. Names are finally fixed.

Streetwear brand Release, and cycling range Cyc.

Next stage, a briefing for both teams at branding agency Creative Spark,

specialists in viral marketing.

So this is like your kind of traditional flash mob.

Kind of placed actors in an environment,

and it's kind of got that shock factor.

Spreading to millions in minutes,

an online viral campaign is the fastest way to get a brand noticed.

Clever, funny, stirs emotion, stirs reaction,

people pass it on, they pass to their friends et cetera,

and then "Life's for Sharing". So always comes back to the brand,

and I think that's what you've got to remember. Bring it back to that brand.

-OK.

-Thank you very much.

-No problem at all.

With access to a database of dancers, singers and actors,

both teams must plan viral campaigns with the potential to go global.

We've got five street dancers...

Release is letting your dancers go.

Say if you were in the middle and five people were to just randomly, "Mama do the hump..."

You'd be like, what?! What is happening to me?!

Just because it would be so socially awkward, you'd have to get involved.

MARIA: 'Hi, guys.'

I was thinking something like, we need a lot of people to make an impact.

And one of the options is going with

a 50-person choir that sings a cappella.

-Unless they can sing, "I like to ride my bicycle, I like to ride my bike..."

-Steve!

That would be good!

We're looking for young people, we're not looking for...

50 people in a choir, we could have some grannies.

-Maria...

-SHE CARRIES ON TALKING

We want to rebrand cycling, and make it cool.

So why are we going to have 50 people who, half of them could be over 40?

How do you know that they're over 40? They're all different ages.

Right, I'm sick of arguing, but I've made my point very clear.

We're here now, so we're going to have to call you when we get out.

Right, bye.

She's so aggressive.

Everything that comes out of her mouth is just like... Aaargh!

He does not understand our brand.

He does not understand what we're trying to do.

-He's going to put a choir in a viral video.

-I don't think he will.

I've decided that I want to book the choir.

Regardless of what Maria said, you need to make people think.

People need to look at it and think, and be interested enough to go

and research whatever they see.

Me and Maria are in the same team, but we're also competition.

This is the final, and I need to show Lord Sugar that I've got a voice too.

6.30pm. For today, work must stop.

But with both teams at loggerheads over how to get

their brands noticed, tomorrow will have to bring harmony.

8.00am.

-Did you book the choir?

-Yes.

-Right.

Did you even find out anything about the choir, what age is the choir?

-Are they relevant to our target...

-They're all different ages.

-So we're going to have a 60-year-old

when we're trying to rebrand cycling, and make it cool for young people?

Flip me!

That is so bloody sly!

Flip me, Patrick, the least you could have done was consult me.

But you're not the PM, so why do we need to?

You're not either, so why did you feel like you could make a decision?

-Because it was my decision to make.

-No, it was our decision!

-No, it was my decision.

-It was not your decision, Patrick.

-That was where I went yesterday.

-I hope you enjoy it when we lose.

Let's just move on, because you're both getting angry at each other.

Well, it would have been nice to be consulted.

-Yeah, but...

-I'm forgetting about it now.

What's next?

First job for both teams, design a logo to symbolise their brand.

Giving graphic impact to her Release streetwear, Lucy.

I think maybe Ash was thinking more like curvy graffiti, but I think that's much more cooler.

Would it be worth seeing it sprayed, so it looks like...

Cos then it matches what Ash suggested.

-I actually think this kind of feels better.

-OK. Nice one.

I'm definitely in control at the moment, this is my area

and this is my job, so my opinion at the moment is the one that counts.

This is my idea, that the R would be part of the Release and it would be

the same font, so you can incorporate the logo into the actual brand name.

So how the brand's recognisable would be the R?

Yeah. Can we just try this and see what it looks like?

-DESIGNER:

-You need something quite bold.

Lucy's started to make great strides in this task.

The logo is hers to control.

She's thinking about it intelligently,

she's got global at the front of her mind,

and actually I think it's really coming together for her.

"Achieve" is spelt... Yeah.

-I before E.

-Except after C!

OK, I like it like that. It's simple and it's universal.

-You've got Release, Strive, Emerge, Achieve.

-Sorted. Well done.

-Cool.

I think you've done a really good job of this.

-You should feel really proud of yourself.

-Thank you.

-I agree.

I really like the logo. Team Lucy!

Team Lucy.

It has a ring to it, doesn't it?

Putting her stamp on the symbol for Cyc, Maria.

Do you have more of an emerald green?

-I think they look well together.

-I think it looks like a fruit squash.

The purple's young and it's modern, the green goes with the eco-ness.

It's symbolic, it makes our target market always remember

that they are leading, and doing something new.

I like it.

Logos sorted, it's off to the printers.

Let's get crack-a-lackin'.

-You did not just say "crack-a-lackin'"?

-I did.

-Oh, my goodness.

-Oh, those leggings.

-Oh, my word!

Both teams get a range of unbranded clothing,

aimed at their target markets.

-Model a pair for us, Steven.

-Go on, then, Nav.

Oh, are you serious?

The job - print logos onto the plain garments,

and transform them into global brands.

Good...

MARIA LAUGHS

These are actually quite comfortable!

-Your legs are so skinny.

-No, they're not, all right?

-It's muscle.

-Are they very flexible?

Yes, they're flexible. Look at that!

-When you're cycling, where are you going to see the logo?

-On the ankle.

-Oh, so when you're pedalling?

-Yeah.

I like that on both sides.

What are you doing with that pin?!

The centre of Manchester. Piccadilly Gardens.

Location for viral movie, Release.

Directing the urban action, Ashleigh.

Can we come a little bit out and a little bit to the right?

Yeah.

So I'm your gaffer today.

-Are you all large?

-Yeah.

Booked and ready to roll, a crew of street dancers.

There we are.

So what I want you to do is as soon as Sean gives you your cue,

you go up to the person that he points at

and start dancing around them, all six of you, so really block her in.

You've got to make sure they've got enough space to breathe,

we don't want any of you getting punched in the face.

Ash's idea is to release her dancers onto the unsuspecting public,

and get them involved in dancing.

We'll have to wait and see whether the public really want to get involved.

So we need to turn over as Sean walks in.

MUSIC STARTS: "Mama Do The Hump" by Rizzle Kicks

Oh, no, she's done a runner. She's done a runner. She's doing a runner!

Not good enough. Awww!

Sean, be ready straight away. Get back over there.

GRANDIOSE RELIGIOUS MUSIC

The Trafford Centre.

With more than 30 million visitors a year,

Manchester's cathedral to consumerism.

In charge, Patrick.

Here to rebrand cycle wear as urban, cool and young.

LOUD HAILER WAILS

What we're going to get you to do is come out in small groups and just

look like you're shopping, and then a group of you will start singing.

And then another group and another group

and then we're going to get you to form a C, Y and a C shape

at the end, so you can all finish in the shape of our brand.

Just make sure you're really happy, smiley,

looking really enthused by it.

And just be really excited by it, cos it's a great choir

and you're doing a really great thing today. Thank you!

You three go out now, and make it look really natural like you're just shopping.

Lots of energy. Last few minutes now.

So David, just film initial reaction.

You need to be more over this way and up at the top, zoom in at the people at the top.

We're going to start it off now, so if you stand here for me.

Now please, we need to start right now. Right now!

THEY SING "Bad Romance" by Lady Gaga

# Ma ma ma ma

# Oh oh oh oh oh

# Oh oh oh oh oh oh

# Show me what I got

# I want your love

# Love, love, love I want your love... #

Do a big sweep across everyone at the top...

WHOOPING

Cyc!

Bebo, Facebook, Twitter. Social media - Cyc!

I think it went amazingly well. Everybody stopped and looked.

We got a lot of attention.

Everybody's drawn to us, and it proved

that Maria's thing about the choir being old is not right.

I'm really proud of every single one of you, because it was amazing.

Thank you very much!

Back at Piccadilly Gardens,

still trying to get her movie to work, Ashleigh.

I want you all to spread out a little bit more,

just to get the better effects.

If you'd all just spread out, so no-one's next to each other.

If you could run up to the lens with your tagline,

that would be really cool.

Are we set with the cameras? Are all the cameras set?

we're just getting this one.

MUSIC STARTS: "Mama Do The Hump" by Rizzle Kicks

That's going well. That's ace.

This marketing stunt best work. We're having so much fun.

We've been wet, got in rain, got covered in bird poo.

So it best work!

-Garments branded...

-Thank you very much.

-We'll get those ready for the morning for you.

-Thank you.

..videos ready to go viral.

Tomorrow, both teams must launch their new sportswear brand

to industry experts and Lord Sugar.

7am.

Two teams.

Two brands.

And from the boss, a surprise boost for both.

Oh, my God! That's so cool!

I love it. I really love it. And it just makes you so proud, don't it?

Yeah. I feel like a proud mother.

Oh, I'm so happy!

That's our advert thing!

It looks really good. I'm really pleased with it when I see that.

I am really, really pleased with it.

We definitely couldn't have done it without yous.

Preview over, it's back to business.

I'm so nervous about this pitch.

-Oh, God.

-You just need to stay calm.

You know you've done pitches before and you're good at them.

8am.

Before the launch, a delivery from the printers...

"Release" from the front in small and then big on the back.

-"Strive, emerge, achieve" on arm.

-"Strive, emerge, achieve" down the arm.

-Love it.

-Cool. Great.

..a stage set to design...

We'd like the audience quite dark.

-On the catwalk have a strong spot.

-Yeah, like that.

-We said red, blue and green.

-..models to dress and rehearse...

Left leg and at the start, it's helmet right, left. Yeah.

..and pitches to perfect.

Our brand name doesn't just have to be sportwear. One more time.

Yep, one more time. Ready?

This is Ben.

He's a 22-year-old student who's just left university.

-Unfortunately, he has no money.

-Don't say they've got no money.

They need money.

Yeah.

Let's do this, Ash. We can do this. We've got a really good brand

and we've got a really cool pitch.

Here to take in the pitches, marketing experts,

representatives from top global brands, including Adidas,

Lacoste and O'Neill.

And from the world of professional sport, some familiar faces.

Flying in from London, football fan, avid cyclist

and always alert to new markets, Lord Sugar.

First up, out to rebrand cyclewear, Cyc.

DANCE MUSIC PLAYS

# Let's go

# Let's go

# Let's go. #

APPLAUSE

From the year 2000, cycling has grown by 117% due to

the increase in popularity of the sport, but we feel that

the cluttered market lacks a product for the fashionable urban customer.

This is Ben. He is 22, he's just finished university.

He can't afford a car and he is crippled with student debt.

He has never cycled before cos there was nothing relevant to his age.

That was until Cyc.

Now he cycles every day, looking good and reducing his carbon footprint.

Now I'm going to introduce you to our viral marketing stunt.

# Mum-mum-mum-mah

# Mum-mum-mum-mah

# I want to hold them like they do in Texas, please

# Fold em', let em' hit me Raise it, baby, stay with me

# Luck and intuition play the cards with spades to start

# And after he's been hooked

# I'll play the one that's on his heart

-# P-P-Poker face Mum-mum-mum-mah.

-#

CHEERING AND APPLAUSE

Our marketing stunt shocked, energised

and enticed our target market of the young customer.

He instantly began to research

and explore our brand through social media, uploading his videos

eager to be the first one to share this new, different experience.

If you believe in Cyc as much as we do,

you will be leading the way for the new generations of cyclists.

I will now open the floor to questions. Thank you very much.

Hiya. Just one thing that concerned me in that the colours are very

similar to the Wimbledon colours.

Does that hold any worries for you maybe going forward?

Well, when we were creating the colours

we didn't really think of any other brand that was out there.

We've used the green for the environmental aspect

and we have used the purple as we felt it related to our target market

and I'm really only noticing that now. So, sorry.

Just a question about the young guy, 22 years old,

hasn't got much money to spend

so it needs to be a product which is quite cheap.

It's difficult to have a very good quality product at a very low price.

What is more important for you?

Well, it's really for us coming up with a compromise between the two

to create a product that is well priced but also well made.

Would you be cheapest on the market?

I would say that we are a budget brand

but I wouldn't say we would be the cheapest on the market.

Probably things priced between £20 and £50.

APPLAUSE

I think they've done a great job tapping into the boom sport in the country.

Mmm, yeah.

A group of middle-aged women singing, that's not going to grab

the attention of some cool, 20-something urbanite.

Well done. You were excellent.

Next stop, urban streetwear brand Release.

I would like to introduce to you our new ethical streetwear brand

Release, supported by the tagline, "Strive, emerge, achieve."

MUSIC: "Bonkers" by Dizzee Rascal

APPLAUSE

The reason we are so passionate about the brand Release

is because we feel it allows individuals to express themselves

and I believe that our marketing stunt will show this.

Music: "Mamma Do The Hump" by Rizzle Kicks

We didn't just walk into this busy market with our eyes closed.

We listened to the market research that we had.

They feel let down by other brands

and say they would buy streetwear that helps street kids.

It's the message that people will want to buy.

We also aim to promote our brand through the use of heavy

advertisement, which shows our ethics, the fact that we care

about the buyers and also the more inspirational side of our brand.

Thank you for listening, guys. If anyone has any questions,

I'm sure we'll be able to answer it for you.

I wanted to pick up on the ethical claim you make around the brand

and just wondered how that manifests itself.

Obviously as a business, we are only going to be very small now

but this time next year, we want to be setting up sports clubs

and want to be doing free lessons for kids to learn how to street dance.

Obviously, the more money we make,

the more people we will be able to help.

The logo looks amazing, it looks really good, but how are you

going to translate that globally to countries that are not English?

Of course, I purposely did the R bold.

Globally the R can be used on its own perhaps,

and the fact that it's quite recognisable as well can

definitely go with our streetwear brand abroad.

APPLAUSE

If the ethos of the brand is to empower young kids and bring out

their inner confidence, the youth of today might buy into that concept.

I question whether there's just enough uniqueness in the brand

right now that gives it stand-out from the massive products that are in those stores already.

They're going to have two sell a lot of product to be able to fund

the charity work.

Tomorrow, hardball in the boardroom.

For Ashleigh, Lucy, Maria and Patrick,

one final journey to face Lord Sugar.

At stake, £25,000 to kick-start a career in business.

If I don't win the investment today I will be gutted.

Me and Maria pulled out all the stops.

We worked through our differences

and came up with a great brand and concept.

In a perfect world, I'd go into the boardroom,

win and just go on to be the greatest businesswoman ever.

But at the end of the day, this isn't a perfect world.

I'm going to have to go into the boardroom and fight for my place

and that's what I'm going to do so I make sure that I win.

I've learnt a hell of a lot while I have been here

and I think Lord Sugar sees how much I've developed.

I think I've definitely showed enough to win.

I've been a massive input to the outcomes of every single task.

I've not been carried, I've worked for it.

I am an A-grade student.

I have my own business and I make a really good profit.

I can be led but I'm also a very good leader

and I don't think everyone in this process can say that.

-Now, good morning.

-ALL: Good morning, Lord Sugar.

Well, welcome back.

The task was to come up with a new brand of sportswear

that you could sell throughout the world.

You had to pitch your ideas to an audience of industry experts,

including Mr Rio Ferdinand who came along to judge also,

and I suppose it's fair to say that he's worked for two miserable bosses now.

Now, I'm going to start with Patrick and Maria.

You chose cycling, you agreed on that straightaway.

We did the pros and cons of everything

and there seemed to be a better vibe toward cycling.

I think Maria was peddling a little bit faster for cycling

than Patrick initially, is that right?

Yeah, I did agree with cycling quicker because I thought,

like, initially I just thought of targeting the younger market

because they hadn't been targeted before.

I didn't want it to be just another plain old cycling brand.

I wanted it to be something new and something exciting,

so we might have taken a risk with that and,

well, we thought it worked.

So, you two, were you riding along in a tandem

in this exercise or not?

I think we had a fair few arguments.

But then again I think it made our products better because if you

get all the negative points out, then you can just improve on them.

-I think, although...

-You had some arguments with Maria.

I'm not so surprised to hear that, but carry on.

When we did the planning for the marketing stunt,

I think that Maria was not happy with what

I had done in terms of booking the choir.

Tell me what went on there, about the choir?

I was just more upset that you booked it behind my back

-rather than telling me.

-We did discuss it.

Was that you asserting your authority eventually, Patrick?

You had a very tough lady here to contend with.

Obviously, I didn't want to lose, I felt really strongly

about getting the choir so I just booked it straightaway.

You four colleagues that came back, how do you think it was?

It was good. They both worked really hard. They had their differences

but they really managed to pull through that.

Working as a team when you're both leaders is very difficult.

-All right. So generally, you think your team did well?

-Definitely.

-Very good.

-OK.

So, Ashleigh and Lucy, you chose?

-We chose street wear.

-And we thought it was age-appropriate for us.

-We may as well stick to what we know.

-What was the ethos?

I went to a focus group and we asked what they wanted from a brand

and ran with that.

They wanted an ethical brand that was offering support, rather than

a brand not caring about them.

We thought, go with the ethics and give something back.

-Your brand name was?

-Release.

-OK.

We debated about names all morning and it got to the stage where

I wanted something from the feedback I had.

It needed to mean something.

I think because Lucy was not there we all threw different names about.

We did have...

I mentioned Release

and we both said we liked that, let's roll with that.

Who did the logo?

-That was myself.

-Right.

We thought because we had Release as an English word and the R

could be more global, it stands out, it is quite young in stencil graffiti.

These two people you were assisting, you four, what do you think? Andrew?

They are both great people. They work together so well.

Ash leads more and Lucy is a bit more inclusive.

At the end of the day it is what type of person

you are looking for, Lord Sugar.

Mm-hm. Thanks. OK.

Listen, I want to thank you eight people that have come back

and I obviously wish you all the best for the future.

ALL: Thank you.

-Good luck.

-Good luck.

-Good luck.

Well, now, we have got to get down to some real serious business.

I have got to decide which team has won.

Patrick, can you talk me through the idea of your marketing stunt?

I thought that the choir was a good idea

because they could filter out into the shopping centre looking

like shoppers and then gradually start to sing and really interest

hundreds of people into the brand.

I am a little bit lost, and so were some of the advisers,

as to what that had to do with cycling.

-I got the C-YC. Then you had a choir that was singing.

-Mm-hm.

What has that got to do with cycling?

The point is that it doesn't have the relevance to cycling,

it was the relevance to the brand and the urban man likes to look up

things, to be given a clue and then find out things for himself.

Why have you got middle-aged women in a choir?

That was one of the risks we took. We did not know the ages.

She said she didn't want to give you permission.

From the very beginning I knew everything that I pointed out

to you, Patrick, that would be wrong with this choir, actually came true.

I am not going to fight against him any more, but I said my piece.

I thought it was wrong and I still stand by that.

I am going to forgive you for the fact that it did not actually

come out very well. I have got the idea and I have got the fact

that if you are going to go forward with it, you would get a lot

more people and they would be dressed in the same colours.

What I do not get is what that has got to do with cycling.

Ashleigh, your street wear range,

tell me why it has not been done before.

-What is different about it?

-It's up and coming now.

Three years ago you would never have heard of it.

Street wear is not just narrowing it down to one market.

You've got dance groups, skateboarders,

all your street sports.

It can also be weekend wear.

You can sell it a lot, not just for one specific thing.

Yes.

The charitable side of things that you are going to run past me

one more time for me to understand,

how are you going to translate that to the public?

In our pitch I mentioned the fact that we wanted a strong

advertising campaign that went alongside it

that really explained the ethical side of our brand

and what we are about and how we help people.

It is difficult trying to translate it, trying to get across,

but once you fully understand, it is a brilliant idea.

It is getting down to the stage now where

I have got to make a very, very difficult decision.

I listened to what the experts had to say to me

about both of your brands.

Yeah? I do have to take their advice really.

And I had to think about which concept was international, which

concept was going to work in a very crowded and competitive market.

I am sorry to disappoint one of you.

But that is how it is. Business is business.

But the team that won the day...

..was Ashleigh and Lucy.

OK? That was for a much better brand with a much stronger idea behind it.

So it is kind of like a sad moment that

I ask you two to leave this process.

When you do, I want you to leave with your head held very, very high.

Patrick, I somehow think I am going to hear a lot about Patrick McDowell

the designer.

I want you to carry on with that dream.

Because I know that somewhere down the line, a lady like Karren

is going to be wearing one of your garments one day. So very well done.

Maria, I am sure that with your bubbly personality backed up

with your academic achievements, you are going to go a very long way also.

Very, very well done. I am pleased to have been associated with you. OK?

-Thank you very much.

-Off you go.

-Thanks, Karren. Thank you, Nick. Thank you, Lord Sugar.

(It's all right.)

It was a very tough decision and now I have got an even bigger problem.

I am going to talk with Nick and Karren about this

and they're going to come back in here

and I am going to announce who is the winner of my £25,000 investment.

OK?

Ashleigh, we have seen a lot of Ashleigh

and even today Ashleigh seems to want to jump in and lead the talking.

Lucy tends to sit back.

She is like the dark horse really that has come through,

but deservedly, I think, because we have seen that she had a lot

to do with this final task and has had a lot of input.

-She pitched well, didn't she?

-Excellent.

The first time we really heard her coming strongly at it.

On one side you've got Ashleigh.

She is an incredibly passionate, driven, resourceful young woman.

On the other hand, Lucy, she's a little bit quieter, very creative,

very good at bringing together a team of people.

-I do not envy your decision.

-No, two very, very different people.

And it's a very difficult decision for me to make.

PHONE RINGS

Yes, Lord sugar?

-Can you send the two people in, please?

-'Yes, Lord Sugar.'

Lord Sugar will see you now.

OK.

Hello again, finalists.

Lucy, you say in here, "It's my way or the highway. I work for myself."

Do you think you've learnt much from this process about leading people?

I think in my cake business I obviously work by myself

and I think since I've been here I've realised there's no point

working by yourself when you've got a strong team backing you up.

That's why I take a step back and listen to what's going on around me,

then mould those ideas to myself.

I get on really well with people around me

and that is a very important thing to be able to do in business.

Hmm. Ashleigh, why do you believe you're a more deserving case than Lucy?

I think my track record of how well I've done throughout the tasks

definitely shows I've not been carried through one task.

I believe I've made major decisions in every task and I believe

if it weren't for those decisions, I definitely wouldn't have won six out of eight tasks.

And that shows exactly how hard I'm willing to work

and squeeze every last bit of my energy out.

So, Lucy, what are you going to do with my £25,000 investment?

Assuming you won.

I'm 16 at the moment,

I really want to get my grades to get to a really good uni.

I want to start in law, it gives you a different perspective.

-What kind of business do you want to be in?

-I'd like to work in a company that involves food, restaurants,

that's really my business, what I do at the moment.

It's where my passion is. I love food and it's a great way of making money.

Ashleigh, what have you got mapped out to do if you were to win my investment?

I either want to set up my own business in property management

and rental of properties, but I'd also like to keep with

the accountancy and I'd like to set up my own accountants as well.

-Your own accountancy firm?

-Yes.

And do real estate at the same time?

-No, one or the other, I'm not sure which one yet.

-Right.

When do you think you're going to work out which direction you want to go?

By this time next year, I'll definitely know what I want to do.

I'd just like to say quickly, I know Ashleigh has a lot of experience working in businesses,

but I do also have my own cupcake company.

I make a good amount of money from that and started it myself.

I invested a lot of time in it and I've been doing this

on the side of getting my achievements academically as well.

I know Ashleigh is very strong, but I'm just a strong if not stronger.

I'm just very good at business.

I will spend your money in the best way and it will be turned,

25 grand will be turned into a lot more than that.

All right, look, ladies,

I'm not going to prolong this wait for you much longer.

Lucy, I do believe that you are very intelligent and very articulate.

And I do think that you are a worthy winner.

There is no question of that. No question of that at all.

And Ashleigh, I've seen you take over things,

take over tasks during the course of the last seven weeks

and sometimes bring them through.

I've seen you controlling what's going on in tasks

and it's been a great privilege to have had you here in this process.

But the problem is is that I've really got to think

about where the £25,000 investment is going to be best spent, yeah?

And on that basis...

a very, very tough call.

But what I'm going to say is this, that...

..for sheer and utter graft, Ashleigh, you are the winner

of this year's Young Apprentice.

Thank you, Lord Sugar.

Thank you, thank you.

-Very, very, very well done. Very well done.

-Congratulations.

Thank you.

Thank you, Lord Sugar. Thanks, Nick and Karren.

-Well done again.

-Well done.

-Well done.

It's just absolutely amazing to know that I'm the winner

and that Lord Sugar is willing to invest in me.

It's the best experience I've ever had.

You can have as much work experience as you like,

but the skills I've learnt while being here is just unbelievable.

I can't wait to get home and tell family and friends.

I'm so excited to get home and see my parents, my little brothers.

They'll all be so proud.

12 candidates...

..one winner,

Lord Sugar's search for his Young Apprentice is over.

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