Y Ffeinal Fferm Ffactor: Brwydr y Ffermwyr

-The battle is almost over.

-Eight teams are down to two.

-Welcome to the final of Fferm

-Ffactor, battle of the farmers.

-Subtitles

-Subtitles

-

-Subtitles

-Gareth's team from Anglesey, with

-his brother Ieuan and mate Dion...

-..and the Former Contestants' Team,

-Rhodri, Heilin and Rhys...

-..have laughed, bled, shouted...

-..and sweated...

-..to reach the final.

-Within the next hour, we'll find out

-which of these two teams...

-..will drive home

-in the star prize...

-..the Isuzu D-Max Yukon,

-worth over 25,000.

-Whoever comes second...

-..wins a self-catering holiday

-in Neuadd Farm Cottages, Ceredigion.

-The first winner of Fferm Ffactor,

-battle of the farmers...

-..will be revealed

-at the Winter Fair in Llanelwedd.

-The spadework has been done.

-I'm looking forward to find out

-how they cope with the challenges.

-We have a number of tasks - old

-favourites and some brand-new ones.

-There's no room to hide.

-The challenges in the final

-are to my liking.

-Will the farmers

-be familiar with them? We'll see.

-Let the battle begin.

-Many congratulations to you...

-..for reaching the final of Fferm

-Ffactor, battle of the farmers.

-Rhodri's team,

-how does it feel to reach the final?

-I'm proud, of course.

-I hope to go all the way now.

-What about your experiences

-up to now, Rhys?

-We've enjoyed every minute.

-We've enjoyed working as a team.

-Gareth's team, from Anglesey,

-you're here...

-..in the final.

-How does it feel?

-We're in shock to be in the final.

-We didn't expect to get so far.

-We want to win the pickup now.

-They've had a second chance,

-they won't get a third.

-Boys, it's already started!

-Boys, it's already started!

-

-Fighting talk.

-Do you want to know

-what the first task is?

-The first task is a knowledge task.

-The judges have decided...

-..that the team leaders

-will be doing this task.

-So that's you, Rhodri,

-and you, Gareth.

-You'll be facing the chair

-in this task.

-You'll need to answer

-various questions...

-..on the agriculture industry.

-The team with

-the most correct answers will win.

-We had to put it in!

-The chair is back in the final!

-Rhodri, you look very worried.

-I haven't seen you

-look like that before.

-An easy start to the final!

-It's OK. He's wearing clean pants!

-I hope there's a cushion this year.

-Gareth, you're going for it here.

-You're looking worried too.

-I am worried.

-I didn't listen much in college.

-But you've done well in the

-knowledge tasks in previous rounds.

-Positive, Gareth. Think positive.

-You can watch, boys.

-You can't help at all.

-You'll watch them going for it.

-Rhodri and Gareth, good luck.

-Wyn Morgan is ready.

-This task is The Chair.

-The Chair

-is traditionally the task...

-..that scares farmers

-on Fferm Ffactor.

-It's a tough task

-and there's no room to hide.

-The captains

-will have four minutes...

-..to answer

-as many questions as they can.

-Gareth is first to the chair.

-I'd be hopeless!

-Welcome, Gareth.

-I have questions on agriculture

-in front of me.

-Your task is to answer as many

-as you can in the time allowed.

-I have to take your first answer

-every time.

-Who was the first winner

-of Fferm Ffactor?

-No idea. Pass.

-The bald bloke.

-Aled?

-Aled Rees.

-What's the specified distance,

-in miles...

-..when discussing animal movement

-regulations away from the farm.

-Six miles?

-Six miles?

-

-Could you repeat that, please?

-What's the specified distance,

-in miles...

-..when discussing animal movement

-regulations away from the farm.

-60 kilometres?

-Which rugby player promotes JCBs?

-Dan Lydiate.

-Sheep tagging regulations

-will be changed next year.

-When are they coming into force?

-1st January 2016?

-How long

-is a pig's gestation period?

-Three months, three weeks,

-three days.

-In what year was

-the Royal Welsh Show established?

-1904.

-How many countries are there

-in the European Union?

-32?

-Who's the Deputy Minister

-for Farming and Food in Wales?

-Wales or Britain?

-Wales.

-Wales.

-

-Rebecca Evans?

-What are the letters used

-to grade a beef carcass?

-EUROP.

-Which union celebrates its 60th

-birthday at the end of the year?

-Union...

-FUW.

-How big must the gap be between

-a field and a hedge when ploughing?

-Three metres.

-Three metres.

-

-Half a metre?

-What's the name

-of the Welsh Government's...

-..monthly farming magazine?

-..monthly farming magazine?

-

-Gwlad.

-What do the letters NADIS stand for?

-Pass.

-Pass.

-In which month is the exchange rate

-set for farmers' subsidy payments?

-June.

-In which two of the last 20 years...

-..were there outbreaks of

-foot and mouth disease in Britain?

-2001 and 2007?

-Which law changed in November...

-..which means that farmers must have

-a certificate of competence for it?

-Towing a trailer?

-When should hedges not be cut?

-September to January.

-March to September.

-Your time is up.

-Thank you.

-Gareth

-answered 11 questions correctly.

-How will Rhodri fare in The Chair?

-Go for it.

-Welcome, Rhodri.

-Ready?

-Who was the first winner

-of Fferm Ffactor?

-Aled Rees.

-What's the specified distance,

-in miles...

-..when discussing animal movement

-regulations away from the farm.

-Ten miles.

-Which rugby player promotes JCBs?

-I don't know.

-Dan Lydiate.

-Sheep tagging regulations

-will be changed next year.

-When are they coming into force?

-1st January.

-How long

-is a pig's gestation period?

-Three months, three weeks,

-three days, three hours.

-In what year was

-the Royal Welsh Show established?

-1950s?

-1950s?

-

-Earlier.

-1912.

-That's when the Titanic sank!

-How many countries are there

-in the European Union?

-22?

-Who's the Deputy Minister

-for Farming and Food in Wales?

-Rebecca Evans.

-What are the letters used

-to grade a beef carcass?

-EUROP.

-Which union celebrates its 60th

-birthday at the end of the year?

-The Farmers' Union of Wales.

-How big must the gap be between

-a field and a hedge when ploughing?

-Three metres.

-Three metres.

-

-That's wrong.

-What's the name

-of the Welsh Government's...

-..monthly farming magazine?

-..monthly farming magazine?

-

-Gwlad.

-What do the letters NADIS stand for?

-No idea. Do you know?

-Pass.

-In which month is the exchange rate

-set for farmers' subsidy payments?

-September.

-In which two of the last 20 years...

-..were there outbreaks of

-foot and mouth disease in Britain?

-1997 and 2001.

-Which law changed in November...

-..which means that farmers must have

-a certificate of competence for it?

-Spraying.

-When should hedges not be cut?

-September-October?

-November to April.

-When can you burn grass and heather

-in Wales?

-Pass.

-Who won the Welsh Sheep Shearing

-Championship at the Royal Welsh?

-Gareth Daniel.

-How many judges have there been

-on Fferm Ffactor?

-Dai, Aled, Wynne, and these three.

-Six.

-Thank you, Rhodri.

-That's the end of the questions.

-Thank you.

-Rhodri manages to draw level...

-..after answering more questions

-in the allotted time.

-That wasn't too bad.

-That wasn't too bad.

-

-Fair play.

-Join us after the break when

-the teams are busy rebranding milk.

-.

-Subtitles

-Subtitles

-

-Subtitles

-Welcome back to the barn...

-..and the final of Fferm Ffactor,

-battle of the farmers.

-The team leaders have already

-finished their first tasks.

-It's now time

-for the first team task.

-It's the first of two.

-Would you like to know what it is?

-Here it is.

-It's a marketing task this time.

-You'll need to design

-a new and original brand...

-..to promote milk

-as a beneficial drink.

-The two teams have 24 hours...

-..to find a way of adding value

-to milk and design a new brand.

-This should be an easy task

-for them to get to grips with.

-The dairy industry has been

-in the news, it's in the papers.

-They should have strong feelings

-one way or another about this.

-They should have plenty of ideas.

-At the end of the task...

-..they have to present their idea

-to their choice of focus group.

-But before that, they've got

-plenty of planning to do.

-What's here?

-What's here?

-

-Let's take a look.

-The judges have provided

-a few props for inspiration.

-Moo!

-It's an improvement!

-We'll have to choose

-who we want to target first.

-The three focus groups options

-are...

-..schoolchildren,

-office workers and a rugby team.

-You want to hit the kids with...

-You want to hit the kids with...

-

-Hit them?

-A packed lunch or something.

-It fits in the box.

-If we target children, it needs

-to be attractive and colourful.

-Children get break time at school,

-don't they?

-What are we going to go for,

-rugby players or office workers?

-Who's going to use more milk?

-Office workers.

-Team Gareth has decided

-to go for the office workers.

-What I'm worried about

-when targeting office workers...

-..is you're talking about women,

-men, old, young...

-..how do you promote something

-to suit all those people?

-It's very hard.

-It's a P not a B! "Pobl" not "Bobl".

-It's a P not a B! "Pobl" not "Bobl".

-

-I don't know, do I?!

-After instantly agreeing

-on the focus group...

-..how did the Former Contestants

-get on picking a name?

-"Saeth laeth" - arrow milk.

-"Saeth laeth" - arrow milk.

-

-"Maeth laeth" - nutrient milk.

-It's not right, is it?

-It's strange how little

-they're using the computer.

-It's important that they learn

-from the other companies.

-They need to make

-more use of the computer.

-What's that, there? Facts?

-No, that's breast milk.

-Organic facts, let's use that.

-The benefits of milk.

-Proper healthy bones and teeth.

-Acts as a resistance to cancer.

-Crikey!

-Team Gareth

-has come on quite a bit now.

-They're not sure why milk

-is better than other things.

-They're working that out.

-They know which direction to go in.

-We've got eight things there, now.

-We've got eight things there, now.

-

-We need a name now.

-Yes, let's think of a name.

-"Iachlaeth" - health milk.

-"Iachlaeth" - health milk.

-

-Iachlaeth.

-It doesn't sound great, does it,

-Iachlaeth?

-Team Gareth has gone

-to look for inspiration on the web.

-"Hydradiad" - Hydration.

-"Hydradiad" - Hydration.

-

-That's a good one.

-Do you have another name

-just in case?

-"Gwynlaeth" - white milk.

-"Gwynlaeth" - white milk.

-

-Much better!

-The ideas aren't exactly flowing

-with the other team either.

-What's a catchy name?

-Team Gareth is down to three names.

-"Gwyn Great",

-"Iachlaeth" and "Cael Gwyn".

-Cael Gwyn. That's not very good.

-"Cael gwyn" - get white.

-You get the white stuff.

-We've decided on Gwyn Great now.

-We'll go for a logo similar to that?

-Yes.

-Sometimes, someone

-from outside the industry...

-..comes up with original ideas.

-Team Gareth has come up with the

-idea of "Gwyn Great" - great white.

-It's totally off the wall.

-I'm looking forward

-to seeing how it develops.

-I think that's a pretty good name.

-Let's go for that.

-Right, we'll go for

-"Gwyn gwych" - white fantastic.

-Gwyn gwych?

-Gwyn gwych?

-

-No, it's "Gwyn Great".

-No, Gwyn Gwych, yes?

-No, Gwyn Gwych, yes?

-

-Gwyn Great.

-Oh, yes.

-Clearly, it's a memorable name!

-Yes, it's Gwyn Great.

-Rhys hopes looking the part

-will help fire the imagination.

-Take a photo,

-so I can see how I look.

-Do you really want to see?

-"Mwwythlon" - Nourishmoont.

-There's a name.

-Nourishmoont.

-That costume is an inspiration.

-It isn't a little corny?

-No, it's fine. You've got it.

-With the names sorted, both teams

-start thinking up slogans.

-Here's the first.

-Here's the first.

-

-Drink that, it's good for you.

-You might need another one, lads.

-Drink Nourishmoont,

-the milk full of nutrients.

-Local Anglesey milk, only the best.

-That's a lot better.

-So far in this task, I think

-it's even between the teams.

-They've got a very busy day

-ahead of them tomorrow.

-We'll see how they get on.

-It's a new day

-and a chance for the teams...

-..to do some market research

-on Bangor High Street.

-Before that, both teams have been to

-see what's already on the shelves.

-They've all got a cow on them.

-The colour catches your eye,

-doesn't it?

-It does.

-That one catches your eye

-better than that one.

-It's easy to do too much

-and find it doesn't work.

-We've noticed you know what's in the

-bottle without reading the label.

-Bangor, let's be having you.

-Both teams are ready

-to ask the public their opinion.

-Rhys isn't shy

-in trying to find people.

-Hello.

-Hello, how are you?

-I'm Nourishmoont.

-Do you have time to help us?

-Do you have time to help us?

-

-My child is screaming!

-Sorry!

-Like a bull in a china shop!

-Hello, how are you?

-Hello, how are you?

-

-I'm fine, thanks.

-We're researching for a new product

-called Great White.

-It's milk.

-The sandwich board is great.

-It's already giving the customer

-an idea of what they want to do.

-It's visual and that's worked.

-Dion is wearing a mask.

-I'm not sure that a mask on a Monday

-morning has worked quite as well.

-If someone stopped me wearing

-a mask, I wouldn't feel comfortable.

-How much would you be happy to pay

-for a bottle roughly that size.

-1.25, something like that.

-1.25, something like that.

-

-Less than a pound.

-About 70p.

-60p.

-Your cow is quiet.

-Thanks very much!

-Ta-ra!

-Say something!

-Say something!

-

-Moo!

-Moo!

-The Former Contestants' cow

-isn't quiet.

-Hello, how are you?

-Do you have time

-to help me with a survey?

-No?

-No?

-

-Those teats are bigger than mine!

-While the Former Contestants

-take a break...

-..Team Gareth

-has found someone rather useful.

-I'm the chairman

-of Bangor Business Forum.

-I go around collecting information

-from businesses...

-..on how to improve Bangor and get

-better local produce to the town.

-You couldn't have picked

-a better person!

-Thanks.

-Do you drink milk in general?

-There was one man in particular...

-..who was clearly an expert

-on local businesses.

-They should have asked him

-more questions.

-This was a golden opportunity

-to pick his brains.

-They were quite nervous.

-They were too tied to the clipboard

-and survey. That's a pity.

-That's the problem, you're competing

-with the supermarkets.

-They don't pay farmers

-a decent price.

-Thanks very much. Do you recycle?

-With the Former Contestants

-targeting children...

-..are they asking the right people?

-Do you have children?

-Four. Two of each.

-What would they choose?

-What would they choose?

-

-Don't ask me!

-They haven't been asking

-a lot of mothers or fathers.

-They've asked a few older people.

-They probably don't buy the drink

-for their children.

-I would have aimed

-for younger people.

-Right, good.

-Do you encourage your children

-to drink milk?

-What do you think of these slogans?

-Which one would you choose?

-"Drink this, it's good for you."

-"Keep your teeth white."

-"Local Anglesey milk, only the

-best." Or "Milk from Wales' mother."

-The last but one probably.

-Not the first.

-I felt Team Gareth's confidence

-got better as the morning went on.

-To start with, they were quiet.

-They weren't doing it

-how I'd want them to.

-By the end, people were coming up to

-them because they were comfortable.

-Once you're comfortable

-in your environment...

-..people will be drawn to you.

-It's going well, boys.

-Yes, it's alright.

-We were nervous to begin with.

-We're starting to get into it now.

-What response did you get

-to the slogans, Dion?

-We've had a good response.

-I think the last one

-is most popular.

-I have to stop you.

-I can't speak to you and take you

-seriously with that on, Dion.

-Take it off. That's better.

-There you go.

-You can't talk to a cow!

-The Former Contestants

-have also found the business expert.

-Does attractive packaging

-make you buy anything specific?

-You have to catch the eye these

-days. The world is so competitive.

-A label with a Welsh badge on it...

-..forces me to buy that

-over any other choice.

-A Welsh badge on the milk...

-A Welsh badge on the milk...

-

-Every time.

-Right, lads, your time is up.

-How's it gone for you?

-We're very happy

-with the response we got.

-Have you heard something...

-..that's going to change

-the way you market your milk?

-Does anything stand out?

-Does anything stand out?

-

-Local businesses and the Welsh flag.

-A Welsh badge and the fact that it's

-local produce are very important.

-A lot of people

-said it should be branded as Welsh.

-You've got a lot left to do.

-Good luck to you. Get on with it.

-We'll see you later.

-I have to say,

-all six were very comfortable...

-..talking to the public

-this morning.

-Before making their presentation,

-both teams have an hour each...

-..with a professional

-graphic designer.

-One team member

-will work on the packaging design.

-In the meantime, the other two

-prepare the presentation.

-Following their market research,

-Team Gareth has decided...

-..to target Great White at children

-rather than office workers.

-I'm Dion, I'm funny.

-They want to use the carton

-as packaging.

-What kind of font do you want?

-I think the writing

-should be cartoonish.

-I'll put it that way

-so it's easy to understand.

-Yes, but we don't need it all.

-Do you want to change the colour?

-It's a bit difficult to see.

-What colour would be better?

-How's it going?

-I'm not sure.

-That's a good job, fair play.

-Thank you.

-Thank you.

-

-Thank you.

-You can go for a spin in the pickup.

-I'm in shock

-at how good and attractive...

-..the Former Contestants'

-packaging is.

-It's clear.

-There isn't too much fuss.

-They've managed to do a lot of work

-in a short space of time.

-Gareth, Dion, come here quickly.

-Tough, you've got no time.

-It's spot on.

-I'm very disappointed in the design.

-You can't see the milk's name.

-I think I overheard

-the graphic designer...

-..suggesting they look at

-different colours and fonts.

-They didn't do that.

-It's a pity, because

-the original idea is a good one.

-Still to come...

-Milk the cow!

-Milk the cow!

-

-Lucky I had a mask.

-.

-Subtitles

-Subtitles

-

-Subtitles

-The two teams decided to present

-their ideas to schoolchildren.

-The presentation

-can last up to ten minutes.

-Here to help with the task

-of judging is Dai Miles...

-..Managing Director

-of dairy company Calon Wen.

-What are you hoping to see

-from the teams?

-I hope they give

-a clear presentation...

-..and that

-they've done their homework.

-I hope they present a product

-which stands out on the shelf.

-They also have to price it

-correctly.

-Enjoy the presentations.

-We'll chat later.

-We'll chat later.

-

-Thank you.

-The first team to face the children

-are the Former Contestants.

-You really do look the part.

-The children are waiting for you.

-Good luck.

-Thanks, Ifan. Come on, team.

-Good luck.

-# I am Nourishmoont,

-the world's best milker

-# I produce milk all the time

-# It's white, it's tasty

-and when you're at home

-# You will drink a lot of it #

-How are you, children?

-Fine, thanks.

-I need your help.

-Every time I shout Nourishmoont,

-I want you to shout...

-..Nourishing Milk!

-OK.

-But first, I have two friends

-for you to meet.

-This is Mr Milk.

-And this is Mr Pop.

-Rhys, dressed as a cow, led the way

-for the Former Contestants.

-It was good to see Rhys

-taking the leading role.

-He led the task

-and they performed as a team.

-There's a lot of sugar in pop,

-which makes me big and strong.

-And also big and fat,

-which is good, yeah!

-Do you know what's good for you

-in milk?

-Calcium.

-Calcium. Well done.

-What is it good for?

-Teeth.

-My teeth are fine!

-I don't think we actually saw

-the bottle itself often enough.

-It was in Rhys' belt

-but was not used much.

-I would have liked them to

-have used the product they created.

-We want you to milk

-as much as you can.

-After three. One, two, three, milk!

-Milk the cow!

-How's it going, Mr Milk?

-The milk is going everywhere.

-It's important

-to get the children's attention.

-They didn't just talk at them.

-They included the children

-in their presentation.

-That was a clever thing to do.

-What is in this milk then?

-Nourishment.

-Nourishment.

-

-It's good stuff.

-OK then, I'll try it.

-Dear me!

-That was lovely,

-and my teeth are back!

-Nourishmoont!

-Nourishmoont!

-

-Nourishing Milk!

-Thanks, kids.

-We had

-a good response from the kids.

-We kept their attention.

-They were laughing at us.

-With us!

-I had a fit of giggles

-but luckily I had a mask.

-Now it's time for Team Gareth

-to face the children.

-The big moment has arrived. The kids

-are waiting. How are the nerves?

-I'd say that I'm more nervous now

-than I've been for the whole series.

-Hello, kids!

-Hello, kids!

-

-Hello.

-I'm Gareth.

-I am the stupidest farmer

-in the whole wide world.

-Moo!

-Hello, kids.

-Hello.

-I'm Dilys. I produce the best milk

-in the whole wide world.

-Hello, kids! Are you OK?

-Yes.

-I'm the most beautiful woman

-in the whole of Wales.

-Oh!

-They came in full of life and got

-the kids' attention at the start.

-Not as professional

-as the Former Contestants.

-What have you got to tell us, Ieuan?

-Do you know why we're here today?

-No.

-We're going to show you Great White,

-the best milk in the world.

-Milk makes you strong.

-Milk makes you strong.

-

-Just like me.

-Team Gareth tried to sell the brand.

-They gave the kids a carton

-and discussed it with them.

-Maybe they didn't make the most

-of the shark in the name.

-That cost them a little.

-Right, let's have a song

-while you drink your milk.

-# I saw Selwyn the Shark

-# Drinking Great White milk

-# The finest milk from Anglesey

-# Moo, moo, moo, moo, moo #

-Goodbye!

-Due to a lack of planning,

-it all dried up very quickly.

-They had time today

-to plan a ten-minute presentation.

-This is the final.

-There's a pickup to be won.

-I wanted to see

-ten minutes' worth of work.

-How was it, lads?

-Shambolic.

-Why?

-We forgot about Selwyn.

-Who is Selwyn?

-The shark.

-You didn't mention him.

-Only in the song.

-You forgot about

-an important element.

-The most important one. Yes.

-With both teams

-having presented their brands...

-..who has impressed expert Dai Miles

-from Calon Wen?

-What about the Former Contestants?

-I enjoyed the presentation.

-I liked the label and the poster.

-They went a bit over the top

-with the milking gloves...

-..but it stressed

-where milk comes from, I suppose.

-What about Team Gareth?

-It was shorter.

-It wasn't as much fun

-but the kids seemed to enjoyed it.

-However, the packaging and poster

-didn't stand out for me.

-I didn't actually think

-that it was in fact milk.

-If your company had to choose

-one product, which one and why?

-I would choose Nourishmoont.

-I liked the play on words

-in the name regarding nourishment.

-Also the strapline, Llaeth Llawn

-Maeth - Nourishing Milk.

-It's catchy

-and one that kids would remember.

-It was also fun. You need that.

-So they win this task.

-Without a doubt.

-We are back in the barn

-for the final task of the series.

-Our teams have been given the

-opportunity to give an address...

-..to the Chief Executive of

-Meat Promotion Wales, Gwyn Howells.

-It's the organization which promotes

-and markets red meat in Wales.

-Gwyn Howells,

-welcome to Fferm Ffactor.

-Thank you.

-What is the challenge

-you've set our teams?

-It's about promoting

-and marketing our produce.

-We're a small country but we have

-large beef and lamb industries.

-I want to know what are our priority

-markets? Are they here or overseas?

-The challenge is to answer

-the question set by Gwyn Howells.

-Should Meat Promotion Wales

-focus its efforts...

-..on the home or overseas markets?

-First up,

-it's the Former Contestants.

-They look nervous!

-Thank you for the honour

-of addressing you today.

-We produce 64,000 tons of lamb,

-43,000 tons of beef...

-..and 2,500 tons of pork.

-All of it must be sold.

-There is a home market,

-but do we make the most of it?

-Meat Promotion Wales,

-together with farmers...

-..should consider the following.

-Teaching farmers

-about consistent supply.

-The quality of every carcass

-must hit the target.

-For example,

-only 60% hit the target for lamb.

-That's not good enough.

-Yet more lobbying and promoting.

-More is better.

-Local councils, health boards,

-the armed forces, colleges...

-..they must be targeted

-and told our produce is the best.

-The overseas market

-is just as important.

-The world's population

-is now over seven billion.

-They all need feeding and are

-becoming more able to buy the meat.

-How do we reach these markets?

-We must be at the forefront,

-promoting and advertising.

-We must be there at any sign

-of opportunity or interest.

-As an authority, you know the

-message - Welsh meat is the best.

-We must work together, have the same

-aims and collaborate with marketing.

-We can learn lessons

-from the Rugby World Cup.

-Like Wales, we are good at defending

-and holding our ground...

-..but we must also go

-on the offensive and score.

-The masters of this

-are the All Blacks.

-McCaw and Retallick weren't

-brought up on lettuce and leeks.

-They were raised on red meat.

-Meat Promotion Wales needs its own

-haka, a haka for meat producers.

-Promotion. Standards. Consistency.

-Targeting. Branding. Execution.

-We are proud of our produce.

-Let us work as a team

-to reach the top. Thank you.

-Thank you.

-I would like your opinion.

-Do we prioritise home markets...

-..or concentrate on exports?

-Into which basket

-should we put our eggs?

-The advantage of the home market...

-..is that it does not depend

-on the exchange rate.

-A strong pound

-has crippled us in recent times.

-We must start with the home market.

-We do also need the overseas market.

-But I think we should start

-with the home market.

-I think both markets

-are equally important.

-People don't eat very much red meat

-in Wales or the UK.

-It's always good to have the option

-of sending the lambs overseas...

-..in order to get more sales.

-May I thank the three of you

-for your presentation.

-You've obviously done your research.

-You communicated your message well.

-Thank you.

-Thank you.

-I think the Former Contestants'

-presentation was very good.

-They were very natural and

-they pronounced the words clearly.

-They had a message.

-They were asked to discuss...

-..whether we should take advantage

-of the overseas market...

-..or concentrate on the UK market.

-I don't think

-they managed to discuss it enough.

-Join us after the break

-to see what Team Gareth has to say.

-You don't help us enough.

-Who will be the first winners

-of Fferm Ffactor...

-..battle of the farmers?

-.

-Subtitles

-Subtitles

-

-Subtitles

-Welcome back.

-The Former Contestants' Team

-have had their say...

-..to the Chief Executive of

-Meat Promotion Wales, Gwyn Howells.

-Now, it's the turn of Team Gareth.

-Mr Howells,

-we as three young farmers...

-..are struggling to make a start in

-the industry, especially this year.

-The price we receive for our lamb

-is scandalous.

-This time last year,

-we received around 365p a kilo.

-This year, it's 330p a kilo.

-In August...

-..we campaigned in supermarkets

-for fair prices for our meat.

-Why should we as farmers

-have to fight for a fair price...

-..when we pay you a percentage

-to do the work for us?

-It's obvious that you're not doing

-enough to help us or to promote us?

-Well, Mr Howells...

-..you could work harder

-with the supermarkets.

-And we as farmers can produce lamb

-all year...

-..if we're given a fair crack of

-the whip and fair prices all year.

-Welsh lamb and beef has Protected

-Geographical Indication status.

-This is unique.

-It means the same as champagne.

-Champagne

-can't be made anywhere else.

-It must be produced in the area.

-Welsh meat is a niche market.

-So why don't we receive a premium

-for our meat?

-Thank you for your time.

-Thank you.

-In terms of the market

-and our work on your behalf...

-..do you feel we should be focusing

-our efforts on the British market...

-..the export market,

-or a bit of both?

-What are your views on the way

-we should promote our produce?

-I know we have to have some exports

-to try and raise prices.

-I would like you...

-..to try and sell more of it

-in this country.

-It's seasonal.

-When we've been shopping, we've seen

-lots of meat from New Zealand.

-Why?

-There's plenty of lambs in Wales.

-Support Welsh lamb.

-Why not use it?

-We're a small country but

-with a huge beef and lamb industry.

-We have a small population in Wales

-- around three million.

-We can't eat what we produce

-because we have too much meat.

-So we are very dependent

-on markets beyond Offa's Dyke.

-Our most important market

-is England.

-At times, we depend on exports.

-For example, there's too much lamb

-in a short space of time.

-Thank you for delivering

-your presentations so passionately.

-Thank you.

-Gareth started very well.

-He challenged Gwyn.

-I thought he was going to challenge

-Gwyn and that's what I wanted.

-But they got weaker as they went on.

-The biggest disappointment for me

-was they didn't answer the question.

-The first rule

-is answering the question.

-Gwyn, both teams have had their say.

-What did you think

-of the teams' performance?

-Both teams pleased me.

-They were passionate

-in what they believed in.

-Who in your view has won this task?

-It was a very close competition.

-If I had to decide,

-by a hair's breadth...

-..I'd go for

-the Former Contestants' Team.

-The 2015 Winter Fair,

-where we'll announce...

-..the first winners

-of the battle of the farmers.

-The competition is at an end.

-It's now in the judges' hands.

-Before we reveal the winner...

-..let's hear from the people

-who know the contestants best.

-The family and friends

-of the finalists...

-..and the others who took part, have

-come back for the final verdict.

-I'd be a very proud dad.

-I'd have a new pickup!

-They put 110% into this one,

-especially the final.

-They've done everything they can.

-I'd be delighted for him.

-We're so proud of the three of them.

-They've worked so well together

-and had so much fun.

-We're very proud.

-They've worked very well

-as a team...

-..considering

-they hadn't met before this series.

-Fingers crossed they win the pickup.

-It's been a hard

-three-and-a-half years as a family.

-We've lost a son

-and they've lost a brother.

-It'd be nice for them

-to have something that says...

-.."Yes. We've done it

-for you up there, Dewi."

-It'd be fantastic

-if it came home to us.

-The kids would be over the moon.

-We'll see what happens

-and take it from there.

-Good luck, Dad.

-Good luck, Dion, and to Team Gareth.

-Good luck, Rhodri. Fingers crossed!

-Good luck, Rhodri. Fingers crossed!

-

-Good luck, Heilin and the team.

-Good luck, lads. I mean it

-from the bottom of my heart.

-With everyone waiting eagerly

-at the Winter Fair...

-..the judges have gone

-to make the big decision.

-Well! We've reached the final.

-We've been through eight teams.

-Some of the tasks have pleased us,

-some have disappointed.

-But we've reached the final.

-We start with The Chair.

-How did both teams get on?

-Some of the answers pleased me.

-I was surprised

-that they knew some of them.

-However, there were others

-they should've known.

-Both of them sweated more sitting

-down than they do building a fence!

-It's hard in front of a camera.

-I thought they did well.

-On to the marketing task.

-I didn't feel Team Gareth

-were comfortable doing the task...

-..especially in the presentation

-to the children.

-They had the most original idea.

-Who would think of using a shark?

-The thinking behind it

-was very clever.

-But they

-didn't carry through the idea.

-They were the only ones to bring out

-the carton and show it to the kids.

-The Former Contestants

-didn't do that.

-Rhys had bottles

-but the kids didn't see them much.

-They were trying to create a brand,

-not hide it.

-What's important with kids

-is a story, they remember a story.

-The Former Contestants had a story.

-We've reached the final task -

-inviting Gwyn Howells...

-..the Chief Executive

-of Meat Promotion Wales.

-The teams

-had to give a speech to him.

-Team Gareth

-had fire in their bellies.

-They wanted to convey

-their message.

-The fire in Team Gareth's belly

-was expressed in the wrong way.

-Farmers have to be strong

-ambassadors for their own produce.

-One way of doing that...

-..is through sensible

-and professional discussion.

-The Former Contestants' Team

-succeeded in that.

-Both teams were passionate.

-I think

-that the Former Contestants...

-..were more comfortable

-in front of him.

-They knew

-what they were talking about.

-Experience shone through.

-Both teams

-have given 100% to the final.

-One team has been comfortable

-throughout the tasks.

-It's clear to me

-that we have a winner.

-Well, I think we're agreed

-on the team that deserves to win.

-Let's let Ifan reveal the good news.

-Many congratulations to you

-for reaching the final.

-But there can only be one team

-that wins the title...

-..and takes this brand-new vehicle

-home with them...

-..as well as insurance

-from FUW Insurance Services.

-Team Gareth

-and the Former Contestants' Team...

-..the big moment has arrived.

-I can reveal...

-..that the winners of Fferm Ffactor,

-battle of the farmers, 2015...

-..is...

-..the team...

-..of the Former Contestants!

-Incredible.

-It's been an adventure and

-a pleasure to work with these two.

-I still can't believe it.

-We couldn't take

-Team Gareth lightly.

-We're lucky we beat them.

-I'm very proud.

-Gutted, but someone has to win.

-So, good luck to them.

-It's been an incredible experience

-to be on Fferm Ffactor.

-We've come so far as a team.

-I'm glad we reached the final

-to be honest.

-That's it, the first winners

-of the battle of the farmers...

-..is the Former Contestants' Team.

-Join us next year for more fun,

-sweat and competition...

-..on Fferm Ffactor,

-battle of the farmers.

-Goodnight.

-Off we go!

-If you'd like to apply

-for the next series...

-..visit the Fferm Ffactor website

-for all the details.

-S4C Subtitles by Testun Cyf.

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